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Mark C. Frevert Executive Vice President & Chief Architect Grand Circle Travel May 26, 2011 Dear [Title] [Last Name], Because you’re one of our most-valued travelers, I want to personally express our sincere appreciation for your loyalty to Grand Circle Travel. After all, thanks to enthusiastic travelers like you, we continue to be the leader in value, discovery, and excellence for Americans— especially along the world’s great waterways. So, thank you for traveling with us; we couldn’t do it without you! Even if you’ve taken one of our River Cruise vacations recently, I’d like to take this opportunity to remind you about what sets Grand Circle apart from other River Cruise companies ... • Our Unparalleled Value: On every Grand Circle River Cruise vacation, you’ll enjoy a 4-star experience at a 3-star price. That means roundtrip international airfare, accommodations, all or most meals, included tours and Discovery Series events, and more are included—all for lowest per diems in the industry. We also guarantee the lowest Single Supplements in River Cruising. • Our American Travelers: Unlike many of our competitors, we serve American travelers exclusively. Not only will you appreciate the easy camaraderie of fellow Americans who share your passion for discovery, but you’ll feel right at home with our English-speaking staff, English announcements and materials on board, and an overall travel experience tailored to the American perspective. • Our Expert, Resident Program Directors: We are the only company with resident Program Directors from the regions you’re visiting. While other companies provide a single cruise director for everyone onboard and local guides on shore, our dedicated Program Directors (each assigned to no more than 45 travelers) accompany you throughout your trip—and share a unique insider’s view of regional culture and history that only a local can. In fact, many of our travelers identify our Program Directors as the main reason they continue to travel with us. • Our Award-Winning Fleet: We’re proud to say that readers of Condé Nast Traveler—one of the travel industry’s leading publications—have ranked us among the top ten “World’s Best Cruise Lines” for six years in a row. Plus, seven of our private European river ships were named among the “Top 20 World’s Best” for 2011. This is no small feat, especially (over, please...)


considering that some of our competitors have newer ships—the cost of which are passed on to their passengers. • Our Onboard Experience & Staff: Once you embark a Grand Circle river ship, you’ll unpack just once; receive all meals and complimentary wine with dinner; relax in both comfortable, outside cabins and welcoming common areas; and enjoy the gracious, dedicated service of our professional English-speaking onboard staff. When you combine this with scenic riverside views and the warm camaraderie of your fellow travelers, it’s truly unbeatable! • Our Commitment to Choice: Most River Cruise companies include a lot of activities and tours that you’re obliged to pay for—even if they’re not of interest to you. With Grand Circle, you have the freedom to create (and pay for) the vacation of your choice by supplementing our included tours, activities, and free time with select optional tours. What’s more, our optional pre- and post-trip extensions enable you to maximize the both value of your international airfare and the breadth of your regional discovery. • Our Flexible Air Options for 2012: Speaking of choice, we’re pleased to introduce True Choice, offering you greater freedom and flexibility in your air travel. This new option enables you to customize your vacation based on your travel preferences, such as choosing a specific airline, upgrading to Business Class, or “breaking away” before or after your Grand Circle vacation. • Our River Ship Enhancements for 2012: Beginning next year, every cabin on our European and Russian ships will feature a flat-screen, color TV, while complimentary wireless Internet access will be available in select common areas on most ships—enabling you to stay informed and in touch throughout your trip. Plus, we have added a broader range of cabin categories for you to choose from. We thank you, once again, for choosing to travel with Grand Circle. Your loyalty means the world to us. And more importantly, we invite you to join us again in 2012 to experience the many pleasures of River Cruising for yourself. Bon voyage,

Mark C. Frevert Executive Vice President & Chief Architect Grand Circle Travel 034-1050 Publication date: 5/26/11 LET v1

"Why Travel with Grand Circle?" Letter  

CLIENT: Grand Circle Small Ship Cruises Direct mail letter to travelers promoting the benefits of traveling with Grand Circle