Company and Capabilities Overview Valice combines expertise in design with extensive experience and in‐depth understanding of information systems and technology to bring cohesive web‐based strategies, solutions and tools to organizations and projects. The core of Valice is value and service – meaning everything we propose and perform for our clients is focused on creating a positive return and achieving a relevant marketing objective or operational efficiency and providing it with a high level of service and responsiveness. Our services and capabilities include: Technology Services Web & Email Hosting VPS Hosting Dedicated Server Hosting Managed IT and Hosting Services Programming Services Website Programming ASP.NET, PHP, AJAX, JQUERY, XHTML, CSS Custom or Open Source Content Management Ecommerce Development Web‐based Application Development Custom System Integrations and Solutions Design Services Web Design Interface Design General Graphic Design Corporate Structure, History and Ownership Valice is an Idaho Corporation (S‐corp) formed out of the merger between Outerworld Networking and The White Space in December 2008. Businesses’ needs for both technical and visual expertise for web‐ based applications drove this seamless partnership. Outerworld was incorporated in 1997 as a small hosting and programming provider and had grown to service and manage over 200 accounts by the time of the merger. The company employed information technology and programming expertise as well as a significant and state‐of‐the‐art hosting infrastructure. The White Space was established in 2006 and offered creative design and marketing services and served over 100 customers by the time of the merger. The company employed design and marketing professionals with larger agency and account experience who could take the elements and plans that worked for these ongoing companies and translate them into a more project‐based approach to marketing campaigns.
Valice now serves over 350 customers with designing and developing web‐based applications including websites, micro‐sites, mobile sites, and web‐based software and tools. Our core team has a combined 50 years of development experience and 25 years of design experience and the shared values of a can‐ do approach to problems, passion for helping businesses grow, and zealous customer support. Company Leadership & Ownership Pat Farr From an early age, Pat has been intrigued by computers and their seemingly unlimited potential. Over the years this evolved into a strange passion for utilizing technology to improve and optimize business processes. Pat combines over 17 years of experience in the Computer and Information Technology field with 12 years of Management, giving him a distinct ability to understand technical concepts and explain them in a way that non‐technical people can understand and appreciate. Pat has served as the Director of Application Delivery for a supply chain management and intelligence company in Boise, Idaho where he directed the design, implementation, and maintenance of their business applications systems. He was part of the core team that turned a small start‐up company into what now has a worldwide presence and boasts the largest trading partner network in its space. Katie Mooney During her 7 year career in design, Katie has created brand identities, web designs, and supporting graphic materials for clients throughout the region. She is versed in all Adobe Creative Suite programs and has an elevated understanding of programming and technical requirements for website development projects. Armed with a BA in Graphic Design from Montana State University, she manages the design team with a focus on ensuring that all technical applications are deployed with a professional company image for ease of use and brand recognition among users. Prior to co‐founding Valice, Katie worked in graphic design for Murie Design Group in Boise, Idaho and Right Angle Communications in Bozeman, Montana. Jenna Haener Jenna manages the operations of Valice including oversight of marketing and financial activities. She has a background in sales and marketing as well as a Masters of Business Administration from Boise State University. Jenna participated in various business plan competitions as a graduate student and earned various awards at both University of Texas Austin’s Moot Corp and Portland’s New Venture Business Plan Competition. She is passionate about strategic business planning and continuing education which is why she serves as an adjunct faculty member at Boise State University. Before co‐founding Valice, Jenna worked in account management at KBCI Television and Closed Loop Marketing (formerly WRC Advertising) in Boise, Idaho.