Official sponsors of the Cycle Tour It’s hard to imagine, 35 years after the first Cycle Tour, a world without official sponsors. Yet in 1978 the only company putting its name to the event was The Argus newspaper. The only other recorded commercial interest was a soft drink company that no longer has any involvement. Now, in the 21st century, where would we be without them? The Cape Argus Pick n Pay Cycle Tour certainly would not exist in the way it does today without the official sponsorship of several visionary businesses, all of them related in some way to the world of cycling. While it is, of course, a hard-headed business decision to tip hardearned profits into supporting an event, most of the sponsors you are about to meet also have a genuine commitment to local community projects which benefit from funds raised by the Tour.
The world’s greatest Cycle Tour
You only have to read the descriptions of the heads of the two naming rights sponsors to get an idea of their personal feelings about the event and the excitement it generates. The Cape Argus’s editor, Gasant Abarder, joked ‘Does that mean I’ll have to dress up in silly Lycra clothing on a bike?’ when he was offered the job. Pick n Pay’s former chairman, Ray Ackerman, describes the mass of cyclists arriving in waves from the early morning as ‘stimulating’ and the Cycle Tour as ‘one of the most exciting events I’ve ever been to’. There are a myriad of official sponsors in the following pages who echo those sentiments and who have put their money where their mouths are to support the ideals and philosophies behind The World’s Greatest Cycle Tour. We salute them all.