Pentagon Design
Team members: Maria Solovjew, Outi Martikainen, Dhir Amandeep, Elina Lammintausta, Gao Pingping The core elements and nature of design consulting were at the starting point of this project. Looking five years into the future, the team was asked to generate alternative scenarios of Pentagon Design’s future business models to support the company strategy process, including proposals of various value propositions for the company.
Ramboll Management Consulting
Forum Virium
Team members: Ainamo Antti, Hannamari Vahtikari, Zhou Lu, Anna Vavilova, Tushar Malhotra Linked to the City of Helsinki projects on the World Design Capital 2012 programme, the client was able to offer an existing network of cooperation with the city, public sector and businesses, as well as citizens of Helsinki who participate in testing and developing their services. The team created a new service concept for a city tag and a network model for the different actors and possible business models for this operation.
Team members: Petri Junttila, Heidi Hänninen, Kalle Salmenhaara, Elisa Pyrhönen Strengthening the STI (science, technology, innovation) element of Finnish development policy lay at the core of this project. The team’s field research on fostering innovation was used to build policy guideline recommendations to be handed in to the Ministry of Foreign Affairs in Finland.
Volkswagen
Fazer Food Services
Procter & Gamble
Team members: Anna Hämäläinen, Nedas Abaris, Mamiko Nagao, Maria Mikkonen, Maritta Toivola Fazer Food Services, as the leading supplier of food services in Nordic and Baltic countries, sought for new ideas and concepts in the form of a project called ‘the future lunch break and everyday eating outside home.’ As a final outcome, new business opportunities in future lunch offerings were identified.
Team members: Ranjit Menon, Faraz Khan, Inka Vettenranta, Jasmin Honkanen By 2018, Volkswagen Group aims to be the number one car manufacturer in the world, both economically and environmentally. This project challenged the students to contribute to Volkswagen’s approach in the development and implementation of new mobility services that would address the needs of identified user segments.
Team members: Pekka Pölkki, Kathleen Pekkola, Peta-Gaye Martin, Sakari Castrén In order to create an emotional connection with moms around the world, this team was asked to create a number of concepts for saying ‘thank you, Mom.’ The aim of these concepts was to create a brand recognition for P&G and bridging the gap in awareness between Olympics.
Gaius
Team members: Junhan Wu, Juha-Matti Kosonen, Anni Hytti, Tapani Honkavaara Gaius Bathroom Solutions was seeking to lower customer barriers to purchase
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