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Sandra Patricia Ochoa Guevara Docente ECCI



Economic activity: Is whatever process where I get products and ser vices.


Adver tising agency: is an independent trade organization composed of

creative people and business projects 3.








concentration areas 4.

Psychographic environment: cultural, social, personal and psychological

aspects. 5.

Distribution canal: circuit through which the manufacturers provide the

consumer products that acquires 6.

Capitalism: social and economic order that is derived from the usufruct of

private ownership of capital as a production tool 7.

Catalog: is where you show your products and ser vices


Lifecycle of a product: the time that the product is rentable until the

product finish 9.

Customer : is who acquires the product




Prospect: is someone who is going to get the ser vice


Consumption: is the action and effect of eating or spending, whether

products 13.

Production costs: the cost to do a product, how much it cost..


Juncture: set of contingent and changing circumstances that determine a

situation 15.

Growth of a product: the quantity of customers has got this product


Deficit: is the lack of any good, whether money, food or anything else.


Demonstrating a Product: when you give to a customer a product without

cost 18.

price discrimination: is to assign different prices to the same goods

according to the different parameters that the company set


Discounts: a sales practice consisting of a reduction in prices.


Tasting of a product: are evidence of one or more products offered to

customers who visit a supermarket or hypermarket 21.

Retailer : are persons, natural or legal, who sell to the end consumer


Distribution: is the set of activities that are per formed since the product

has been produced by the manufacturer until it was bought by the customer 23.

exclusive distribution: give the product in few places


mass distribution: give the product in a lot of places


selective distribution: give the product in specific places


duopoly: when the business is managing by two companies


economy: social science that studies: Extraction, production, exchange,

distribution and consumption of goods and ser vices 28.

packaging : is a container or wrapper containing products mainly for

temporarily together units of a product 29.

Packing: the best presentation for your product.


empowerment: process by which the spiritual strength, political, social or

economic strength of individuals and communities is increased to drive positive changes in living situations 31.

packaging: is a container or wrapper containing products mainly for

temporarily together units of a product 32.

Market Equilibrium: refers to the condition in which the market price is

established through competition 33.

Slaver y: It is the ideology that suppor ts slaver y. Slaver y: goes back to

ancient times, but are not equivalent in all civilizations 34.

Stagflation: It is a state of the economy consistent economic stagnation

or recession 35.

Strategies: is a set of time systematically planned actions carried out to

achieve a specific purpose or mission


Stages of sales: is a set of activities designed to promote the purchase of

a product or ser vice. 37.

Tag: is an essential par t of the product, because it ser ves to identify,

describe, differentiate, give customer ser vice and of course also to comply with the laws, rules or regulations established for each industr y or sector. 38.

product displays:

is the conversion of product features into benefits for

the customer. 39.

Feudalism: is the name of the dominant political system in Western

Europe of the middle centuries of the Middle Ages 40.

Price Index consumer : is an indicator that measures the change in prices

of a basket of goods and ser vices representative of consumption of households in the countr y. 41. INFL ATION: Is widespread and sustained increase in market prices over a period of time. 42.

INTEREST: Is a rate of profitability for the government or a person who is

charged when money is lent or sold a product or ser vice. 43. BROKERS: Are the people or companies in charge of the distribution process. 44. MARKET RESEARCH: The analysis of changes in the environment and the actions of the consumer. 45. MOT TO: It's a phrase that expresses the motivation, intent or ideals of something. 46. PRODUCT LINE: A group of interrelated products. 47. LOGISTICS: They are the means and methods necessar y to per form a par ticular organization of something. 48. CL AIMS OF SALES: Are the complaints that the customer has purchased products. 49. BRAND: It is a symbol or word that allows a product or ser vice memorable to consumers. 50. MARKETING MIX: The relationship seller - buyer by having a product or ser vice and money.

51. Marketing mix (mezcla de mercadotecnia): Marketing strategies used to obey the Company objectives. Here are the called four P’s (promotion, product, price, place). 52. Material P.O.P. (material P.O.P.): It isa ll the material used to promove the place of sale. 53. Matríz del Boston Consulting Group (Boston Consulting Group mould): It is a char t where are included four characteristics: A star (represents the market units with a big par ticipation and increment), an incognithal sign (the market units which requiere of a new planteament), a cow (activities with a lot of par ticipation in the marketing but have a low increase), and a dog (activities which don’t have a lot of par ticipation in the marketing and don’t have any increase). 54. WHOLESALERS: This is when the manufacturer delivers its goods to be distributed to an intermediar y between producers and retailers. 55. Mercadeo (buying and selling, marketing): Activity where people change ser vices or products to money. 56. MARKET: Space where is done a commercial activity - bought or sale. 57. E-MARKET PL ACES: Are websites created by companies to facilitate understanding of their products or ser vices to client. 58. Merchandising (hacer mercadeo): It has the proposit of improve the rentability of a sale. 59. Método científico (scientist method): It is used to give cer tain proves of something that is going to be inclued in an idea. 60. Metodología de la investigación (investigation methodology): It is a procedimient applied to be a good investigator, in this case, with the marketing área. 61. Monopolio (monopoly): It is an exclusive control of the market supply of a product or ser vice. 62. Necesidades (needs): These are things that a client ask for when buys a product or ser vice.










technologies): These are all the technologycal things which have influence in the cultural, social, economic and academic context. 64. Objeción (objection): It is when a client is not agree with the ser vice or product that the Company is offering to him or her. 65. Ofer ta de productos (products offer): It is the quantity of products which its owner is the Company. 66. Percápita (percapita): It is equal to say by each person, is the average value per each individual. 67. Pirámide de Maslow (Maslow pyramid): It is where are represented the human needs according to Maslow. 68. Plan de mercadeo (marketing plan): It is a document where are defined the comercial objectives to get in a determinated time and also the strategies and actions whic can happen in the forecast period. 69. Planeación (planning): It is a methodic process designed to get a determinated objective. 70. Plaza (market): This is the space where is done the marketing activities. 71. Políticas de calidad (qualities politics): These are in a shor t document, where are described the visión and misión of a Company to reach the clients expectations. 72. Precio de venta (sale Price): It is tha value which is giving to the producto r ser vice when it is going to be sold. 73. Presupuesto (Budget): It is the early calculation of the incomes and expenses of an economic activity. 74. Principios (principle): It is something fundamental which gives a direction and regulates to the marketing aspects in a Company. 75. Producto (product): It is sonething that the Company wishes to sell and the client wants to receive. 76. Producto complementario (supplementar y product): depends of other one and vice versa.

It is a product that

77. Productos derivados (derivative products): Those are products which come from another one. 78. Productos en paquete (products in package): These are all the products which are covered by somethings that makes recognize the maker. 79. Productos fungibles (perishable products): Things or goods that are damaged or destroyed when are used. 80. Productos intangibles (intangible products): These are all the products which you can not touch. They are known also like ser vices. 81. Productos perecederos (perishable products): Products that have a shor t duration. 82. Productos tangibles (tangible products): those are the products which can be touched. 83. Promoción (promotion): It is made to promote the sale of a ser vice or a product. 84. Promoción de venta (sale promotion): It is when something additional is offered to call the clients attention. 85. Publicidad (publicity): Material used to give some information about what does the Company want to sell. 86. Rebaja de precios (price reduction): It is when is reduced a value from the sale price. 87. Segmentación de mercados (market segmentation): It means to classif y the population according to different categories. 88. Ser vicio (ser vice): Something which a company gives to supply the client’s needs. 89. Slogan (logo): It is a picture which represents a company. 90.










characteristics, not by economic sectors but in the place where is going to be sold the product or ser vice. 91. Superávit (surplus): Value which makes presence when the profit is bigger than the expenses.

92. Técnica de muestras (sample technique): It is a strategy which consists in giving to some possible clients a proof of what is the company going to sell, in order to make its ser vice or product more recognized. 93. Técnica de regalos (gif ts technique): Something that is given to the buyer to reward his, her or them purchase. 94. Técnica de concursos (game show): These are used to call the attention of the clients and at the same time, to sell more quantity of what is the company offering. 95. Telemercadeo (telemarketing): It is when an assessor offers to the potential clients the product or ser vice by the media. 96. Teoría general de precios (prices general theor y): It defines what are the more impor tant aspects for a Company to impute prices, according to the other companies. 97. TOWS (threats, oppor tunities, weaknesses, strengths): Here we can describe the impor tant bad and good aspects for the Company and how we can improve its profits. 98. Vademecum (vade mecum): It is a small book which has the rules and rights in a Company. 99. Ventas (sales): These are the products or ser vices which are obtained by a person who pays for that. 100. Vocabulario en las ventas (vocabular y in the sales): It must be an adequate vocabular y, the way how you say hello, or bye, the way how you offer your product or ser vice. All the last aspects have a big place in the sales area.

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