Page 1

portfolio

2 0 1 8


I like to think about this moment of my life as a nice, big and green plant. Even if it’s losing some of the old leaves for good, that doesn’t mean it isn’t growing, evolving, adapting, in order to become a better version of itself.


+39 345 67 26 231 valentina.sanfilippo4@gmail.com

about me

Via San Marchese 9/3, Venaria Reale (TO) - Italy

Hello! My name is Valentina Sanfilippo, and I’m a twenty-three years old designer coming from Torino, Italy. What brought me towards the design world is what today gives me the certainity that I couldn’t be doing anything else: every little aspect of life, society, relations, has a deep connection with design. The world as we know it would not exist without someone thinking of the smallest needs of us as humans, from communication to physical objects, from services to the environments in which we live. This relationship between designing and human beings will forever fascinate me. I really love geometric, symmetric and plain things, as well as tough brutal concrete walls (I can’t help but cry when visiting a Le Corbusier building). This collection of work is quite diverse, touching product and graphic design, video editing, photography, and printing techniques: I like to keep my mind as open as possible.


education

experience

Graphic Design Course

Temporary Research Fellow

@ ESDIP Berlin january-march

Politecnico di Torino april-july

BSc Design & Visual Communication

Product Design Intern

@ Politecnico di Torino 107/110

DORODesign, Torino may-july

Assistant Professor

@ F. Juvarra, Venaria Reale 86/100

Virtual modeling and rendering course october - february

personal skills Independent

technical skills Adobe Photoshop

Organized

Problem solving

Team work

Flexible

Time management

Adobe Illustrator

Adobe Premiere

Adobe Indesign

Office Package

3D modeling


2018

bsc thesis: (IN)TANGIBLE LIGHTS “(In)tangible lights” is my bachelor thesis, presented in February 2018. The research focuses on the history, the fields and the project guidelines that lead the growing phenomenon of virtual images. From projection mapping to augmented reality to videogames, the research analyses how these have impacted society. The whole world is so full of the virtual substitute of reality that it’s almost given for granted: the aim of the thesis is to go deeper and see how these can be used in an efficient way in the design world.


(IN)TANGIBLE LIGHTS: bachelor thesis abstract & structure

1

The research has the goal of investigating the world of virtual images, starting from how they were born and arriving to practical suggestions useful for designers. The thesis is divided in five main sections. The first section is about tracing a timeline of the most relevant moments that have contributed, in different subjects, to the evolution of virtual images starting from the Fifties, with the Philips Pavilion by Le Corbusier. In the second chapter five important key-words (interaction, experience, dematerialization, versatility and spectacularization) are analysed: without them virtual images would not have the same value they have today. The different use that is made of these features is shown through a series of case-studies, divided in fields as for example retail, art or architecture, in the third chapter. The fourth part is then dedicated to the single fields obtained from the analysis of the case-studies. The last section is the result of what has came up in the four previous ones, re-elaborated in a series of practical guidelines useful for the designers that want to experiment with the world of virtual images.


2

(IN)TANGIBLE LIGHTS: bachelor thesis layout


(IN)TANGIBLE LIGHTS: bachelor thesis details

3

The layout is neat and only uses black and white, in order to make the content, as well as the pictures (fundamental to comprehend the subject matter), really stand out. In the case studies’ chapter infographics and icons are used too, with the aim of helping to give a more immediate understanding.


2017

duplica Duplica is a lighting system that uses the light emitted from just one light bulb to light up a domestic environment in an effective way. The naming of the project comes from its main feature, namely being able to offer a dual type of lighting that changes its configuration according to different needs. The rocking element allows to alternate the “enlargement of light� mode and the more scenographic mode, both always ensuring an adequate lighting to the whole environment.


DUPLICA

/ OVER-CONSUMPTION

/ POOR LIGHTING

Improve the current lighting systems with the goal of energy saving, as well as multiplying light and diffusing it in a more efficient way by using only simple components and mechanisms.

/ GUIDELINES

/ BRIEF

Using only one single bulb but in an efficient way.

/ TRICKY MAINTENANCE

Elements like optical lenses to obtain adequate lighting.

ENERGY SAVING REFLECTION AND REFRACTION USER INTERACTION VERSATILITY SIMPLICITY

/ CONCEPT

/ PROBLEMS & RESOLUTIONS

scenario & concept

1

Simple shapes to ease the processes of cleaning and changing the bulb.

Lighting system that uses just one light bulb but is able to light properly a domestic environment by using optical properties as reflection and refraction. Reflection is possible thanks to aluminum (main material), while refraction happens because of a divergent-meniscus lens that widens the light beam lighting up a larger area.


2

DUPLICA dual function


DUPLICA technical details / HOW TO USE

/ PATTERNS

/1

/2

/3

stainless steel

aluminum

lead-potassium glass

3


DUPLICA

4

logo / PICTOGRAM

0,5y

x z

/ CONSTRUCTION

x

z y

2z x

z

z

x

z y

z

C: 0%; W: 0%; Y: 0%; K: 100%

respect area

C: 65%; W: 33%; Y: 22%; K: 5%

Font: Gravity bold

The idea behind the logo is creating a pictogram that would recall the geometric shapes of the lighting system, giving the sense of movement of its functioning using a very minimal language with clean and simple shapes.

/ VARIATIONS


DUPLICA communication

/ PAPER

5

/ WEBSITE

/ trifold

/ card

/ bifold

/ ad


2017

swivel bike Last mile vehicles are used more and more as means of transportation to move in big cities, especially if they are paired up with other, more traditional, means of transport like buses, underground trains or cars. The project consists in designing an electric last mile vehicle, that is also handy and can be compacted to make the use and transport easier.


SWIVEL BIKE description and functioning Swivel Bike is the perfect last mile vehicle for who has to go through short urban routes that include pieces requiring also other means of transportation (like cars or public transport). Swivel is infact foldable with two simple and fast movements: while closed the bike is easy to tow by the handlebar, as well as having a small size that allows it to be carried in a car trunk. Swivel Bike is also very lightweighted (12,8 kg), thanks to the materials used (aluminum and ABS): therefore everyone is able to carry it. The vehicle has position and direction indicator and stop lamps. Furthermore, there are an integrated rearview mirror and a display to monitor the autonomy and the charge level of the battery. Also, GPS function is available through the Swivel App.

1


2

SWIVEL BIKE technical details

/ JOINTS

After a benchmarking analysis of what already exists in the market, the main focuses of the design are how to compact the vehicle and how to make it as light as possible. For the first feature two joints have been designed. The central one allows the bike to fold in the center and to block it while opened. The second one instead is designed in order to automatically rotate the rear wheel 45 degrees while the first joint is being closed. Therefore, only two movements are involved to compact the vehicle. Regarding the second feature, the elements have been reduced as possible in order to create a very light structure: there are no shells or unnecessary components, and every element is exposed.


2016

great lab The project comes from the partnership between the aerospace sector company Avio Aero and Politecnico di Torino. Together they have created Great Lab, an integrated university-business center for innovation, located in one of Politecnico’s campuses.


1

GREAT LAB guidelines

The purpose of the Lab is to give a significant progress in the development of tecnologies for new generation civil aircrafts’ engines. The outside areas of the Lab are currently used in three ways: rest areas, transit and bicycles parking. The indoor spaces are instead divided between offices, meeting rooms, storage and transit spaces. The brief requires to give more visibility to the Lab (working on the outdoor spaces), and readjust the indoor areas in order to improve the working spaces.


GREAT LAB totem / TYPES OF CHAIRS

2

/ CONFIGURATIONS

/ SECTIONS

A

C

B

B

A

C

A B

The shape is inspired by the official logo of the Great Lab. Each type of seat has, on the front side, a QRcode that redirects to a website with different kinds of communication of the activities of the lab: the styles of this communication are evocative, documentary-like and musical. Through an independent listening in the user’s headphones it’s possible to mantain a quiet area, in order to not disturb the researchers that are working inside the lab. The seats of the totem are rotating: the rotation is mechanic and can be done by the user, thanks to the wheels under the seats.


3

GREAT LAB outdoor project


GREAT LAB indoor project

4

In the interior part of the project the designing attention is focused on the meeting room. As a first step the reverberation time has been lowered by using triangular noise-absorbing panels, arranged with different inclinations in order to create an evocative environment inspired by the main research themes of the Lab like wind and velocity. After this, the furnishings have been redesigned, with the goal of saving space through modular elements. The meeting table can be extended based on the needs, while the chair can be piled up, and used as a table or as a stool. A visual artwork has been applied to the walls, in order to communicate in an essential way the Great Lab, Avio Aero and the city of Torino.


2016

alt-move

This project comes from the will to create a new life for some of the materials used as banners during Torino City of Sports 2015: in this way, these used materials can have a second life and not go to waste. The material used for this project is a micropore made by polymer-coated fiber. The concept for the design of the skater’s bag Alt-Move comes from the main characteristics of this waste material, that is very resistant and easy to clean.


ALT-MOVE prototype

Alt-Move is the perfect bag for all of the urban skaters that have to unravel through public transportation, crowded places and streets that are not skateboard-friendly. The possibility to transform the bag from a messenger bag to a backpack is what makes it extremely versatile and suitable for an urban environment: with the messenger bag mode the skateboard is wrapped in the bag in a safe way, allowing the hands of the user to move freely. The backpack mode is instead more appropriate while riding the skateboard, because it allows to be more stable and to move more freely. The bag is completely made of waste plastic material, feature that makes it very easy to clean. Also, the white colour allows the owner to customize the exterior of the bag, emphasizing the usually bright designs of the skateboard itself.

1


2

ALT-MOVE details and how-to-use

45

56

18

10


2015

from 2d to 3d From 2D to 3D is the ensemble of two projects, both realized with paper origami techniques and both connected to the food world. The brief had the request of making three-dimensional objects starting with a bi-dimensional sheet. Therefore it came natural to choose paper as main material. In both projects the making of is very simple, since it uses intuitive folds and few support elements.


FROM 2D TO 3D

1

Bread à Portér

12

2

3

1

3

3

1

1

2

2

2

3

Served directly on the table as a breadbox and already assembled by the restaurant’s staff, Bread à Portér allows clients of any type of restaurant to take away with them the bread/breadsticks leftovers without necessarily telling the waiters. Infact, it has been analyzed how, especially in Italy, the shame factor is the first reason for not asking a doggy bag, and therefore, for the enormous amount of food waste coming from restaurants. The design is inspired by a geometric solid, and is obtained by folding a bi-dimensional shape cut from an A2 sheet. The food bag is made entirely by Kraft Paper Avana 250 gr/mq, in order to recall the traditional bread bags without losing a certain resistance to rips and to the weight of what’s inside. There are no handles or special transport systems, because the shape itself allows a comfortable and handy grip.


FROM 2D TO 3D Aperigami

Aperigami is a simple, intuitive and do-it-yourself food container useful especially for aperitifs. The user starts by pulling a paper sheet from the ream of A4s, and creates the shape by folding the sheet following the pre-printed lines: what is obtained is the famous Fortune Teller origami. After turning it around it’s ready to be filled with food of choice. It can be produced in Kraft Paper or wax paper, for oily food. The hollow in the center is perfect for an ergonomic grip while having the happy hour standing, since it allows the user to move freely and fluently. The patterns printed on the paper sheets recall the classic ceramic plates, in order to mantain a link to the traditional imagery that allows to recognise the use even though the object itself is very different.

2


2017

rolling backpack The backpack has been designed during my three-months internship in Dorodesign, a design studio in Torino. The goal was to restyle the classic rolling backpack’s trolley, considering the innovative elements in the industry like the mudguards, the easy separability of the components and the aesthetic characterisation.


1

ROLLING BACKPACK trolley details

The main goal of the project was to simplify the design of the trolley, leaving material just where it’s strictly necessary in order to create a discreet yet resistant look and to make it easier to clean. The transormation from backpack to trolley is more practical than the classic one thanks to small buttons positioned near the wheels. These have been simplified in order to avoid unwanted accumulation of dirt and to stop producing spatter in the dragging phase. The trolley is also versatile, because it can be used with both rounded and squared backpacks.


2018

personal branding The project of the personal logo is inspired by simplicity, elegance and minimalism. The design is made by essential elements, while the pastel and neutral colours are trendy while being discreet. The logo was designed mainly for personal objects, as business cards and stationery.


PERSONAL BRANDING logo

1

/ CONSTRUCTION

The logotype consists in the two initial letters V and S. To represent also the part of my work involving product design, the logo is inspired by three-dimensionality. The letters are infact extruded in order to create depth. At this point only some of the elements are selected so that the design is clean and taken to the essential. The colours chosen for the variants are pastel tones and neutral tones (black and white), to respect the common thread of elegance and minimalism. It is possible to use the logo both in positive and in negative, using the same colours, as in the example in the next page.

C: 0%; M: 0%; Y: 0%; K:100%

C: 2%; M: 22%; Y: 8%; K:0%

C: 48%; M: 14%; Y: 48%; K:1%

respect area

Font: CENTURY GOTHIC

/ VARIANTS


2

PERSONAL BRANDING business cards


2018

TRN poster The idea of the TRN poster comes from a time when I was far from my hometown: since I always miss things when I don’t have them, I wanted to represent some of the iconic elements of my city in order to feel a little bit more at home. The city represented is Torino, town in the north-west of Italy where I was born and raised. Because of the elegance and austerity typical of Torino, the poster is designed using vectorial illustrations with few lines and colours, in order to represent the essence of the city in a simple and immediate way.


1

TRN POSTER artwork

The poster is divided in three strips, that represent three different sides of Torino. The first one portrays the crown of mountains that surrounds the city, the second one depicts the typical and very characteristic arcades of the main streets, while the third one reflects the industrial soul that has always been and will always be the town’s engine. The three levels are connected together by the abbreviation TRN, forming an organic composition.


2018

delpozo fashion show Delpozo is a spanish fashion brand whose key-words are minimalism, femininity and elegance. The brief required to recreate invitation cards that reflect well the essence of the brand, whilst using a personal style.


1

DELPOZO FASHION SHOW concept

The invitation brochures to the fashion show are inspired by the pastel colours of the fabrics used by the brand, and by the simple and neat shapes of the clothes. The first option is directy inspired by a Delpozo creation: it uses the same colours in a symmetric and abstract geometric composition. The second option is instead inspired by the floral elements introduced in some prints and advertising campaigns used by the brand. Both the invitations have a white frame that is gone over by some elements of the artworks, as a way to involve the guest, leaning towards the reader.


DELPOZO FASHION SHOW artworks

2


2018

jazz club torino The brief required to create or restyle an already existing logo of choice. In this case the Jazz Club Torino was chosen, because of its old logo that needed a rebranding closer to the modernity and mood of the club itself.


JAZZ CLUB TORINO logo

1

/ CONSTRUCTION First of all the main goal was to simplify the logo and make it more clear, in order to make it more consistent with the other jazz clubs around the world. Each letter, with different dimensions, is arranged on different levels, in order to represent the improvisation spirit typical of the genre. The peculiarities of some letters (the A and the B) make the composition less strict and more playful, taking liberties that fit very well in the jazzy mood.

C: 0%; M: 0%; Y: 0%; K: 100% respect area

Font: GOBOLD EXTRA1

TORINO z z

/ OLD LOGO

z

/ VARIANTS

TORINO

TORINO


2

JAZZ CLUB TORINO uses

The logo is used for different purposes and in different contexts, both concerning the club itself (in the menu, the sign and the glass) and the communication, as in the case of the business cards.


2018

show us your type: los angeles The artwork is part of the project “Show Us Your Type�: each year designers all over the world are invited to create a poster or an animated poster concerning a different city for every edition using the potential of fonts.


1

SHOW US YOUR TYPE: LOS ANGELES artwork series

This year is Los Angeles’ turn: the brief requires an animated poster. The artwork matches a flat icon design of some of the main symbols of the city to a realistic background made of textures related to the icon, creating a playful and easy-going loop. The name of the city changes font according to the icon and adapting to it. The still frames of the animation can be also used as a series of posters.


2018

dimensions typeface

The design of Dimensions font doesn’t start from an already existing font, but is made only by using three-dimensional parallelepiped modules, seen in isometric perspective. The idea behind it is to represent the third dimension, creating a font that would pop up from the bi-dimensional layer of the screen or the paper sheet.


1

DIMENSIONS TYPEFACE alphabet

Dimensions is a font inspired by volume: it’s therefore composed by parallelepiped modules arranged at angles of 0°, 45°, and 90°. The font has a double personality: on a coloured background it’s easy to see the three-dimensionality, while on a white background it resembles calligraphic typography.


DIMENSIONS TYPEFACE composition and details

2


2018

secret 7’’ 2018 Secret 7” takes 7 tracks from 7 of the best-known musicians around and prints each one 100 times to 7” vinyl. Creatives from around the world are then invited to interpret the tracks in their own style for every 7”. 700 unique sleeves are exhibited before going on sale on a first come, first served basis priced at £50 each. You don’t know who created the sleeve, or even which song it’s for, until you listen to the vinyl.


SECRET 7’’: LOVER YOU SHOULD’VE COME OVER artwork

For the 2018 edition, the chosen song was Jeff Buckley’s “Lover, You Should’ve Come Over”. The sadness of the singer is immediately reflected in one of the first lines of the lyrics, that is the artwork’s inspiration: “Looking out the door; I see the rain fall”.

Therefore, the sleeve design wants to represent, in a very neat way, the rain that is continuing to fall on the author’s feelings of sadness and abandonment, as if the rain itself was inside the record and could be seen through an open crack (the door). The black of the composition surrounded by all of the white wants to convey the idea of loneliness.

1


2017

things i wish i knew Short guide made at Print Club Torino in cooperation with the bookbinding lab Bottega Fagnola. The goal of the workshop was to learn how to design a printed product (with a topic regarding life at university) and how to bind it in different ways. The “Things I Wish I Knew� project contains a series of tips on how to manage life at Politecnico that targets mostly freshmen, using a journalistic language.


THINGS I WISH I KNEW layout

1

Things I Wish I Knew begins from the will to create a handy guide for freshmen of the Design course in Politecnico di Torino. This guide collects suggestions and practical tips useful for surviving university life that become clear only when you don’t need them anymore, wishing you had known them before. The brief required to respect a format: starting from a 70x100 cm paper sheet, the final guide had to be 15x15 cm. The journalistic language has been developed both in the visual part (but with a pop twist!), with well-defined text columns, big titles and newspaper eyelets, and in the physical interaction with the big paper sheet. Infact, like in the traditional newspapers, there are no bindings but just folds. Starting from the 15x15 square, each opening reveals a small introduction to the content that’s inside, and that can be read entirely only when the paper sheet is completely open and in the right dimensions to be read as a classic newspaper.


2

THINGS I WISH I KNEW newspaper


2017

make the cut During the Adobe Premiere workshop held in Torino by a young group of designers called LightsON, the excercise to learn how to use the program was to take part of the Adobe contest “Make the Cut”. The aim was to edit the Imagine Dragons’ “Believer” video: Adobe supplied professional videos in order to focus on editing. The concept behind this version is how, in some cases, fighting against ourself is the most difficult but necessary thing to do.


1

ADOBE MAKE THE CUT: Believer by Imagine Dragons still-frames


2018

riso printing The Riso Printing workshop took place during my three-months stay in Berlin, in the print shop Drucken 3000. The main goal was to obviously learn a new printing technique from the design, through the file preparation and to the actual printing. The brief required to realize a pattern that could work well with the perks of the risoprinting technique.


1

RISO PRINTING pattern details

The design of the pattern is made entirely by triangles. The triangle is infact the base modul that is used both for the background, printed in black, and for the creation of different compositions, printed in copper. The main idea is to mantain a certain regularity with the black background triangles, while giving a boost of movement with the copper layer, making the whole pattern more dynamic.


2016

sbarabam

The workshop is a cooperation between Politecnico di Torino and an italian sound artist called Alessandro Sciaraffa. The brief was to recreate the time that the philosopher Friedrich Nietzsche spent in Torino, starting from his quote “God is dead�, through pictures and sound elements recorded where the photos were taken in order to recreate the same atmosphere. The photos have been developed in a darkroom and exhibited with the sound installation.


1

SBARABAM concept and backstage

The story of Nietzsche in Torino is narrated through a series of pictures, taken with a vintage Hasselblad camera, that portray some balloons covering a person’s face in different locations. One balloon is popped in every place: the last photo of the series has no balloons left. The visual is combined with the sounds and noises of the places before and after the balloon explodes.


Design Portfolio 2018  
Design Portfolio 2018  
Advertisement