Digipak is a patented style of optical disc packaging. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s. Digipaks are designed to fold into a square CD case. They can fold many different ways and can have different amount of panels. The front and back panels are the main â€˜promotersâ€™ of the CD and are very much used to draw in the customers. The inside of the digipak is used more for information and extra bits to do with the artist/song/album. The theme of the inside packaging normally is more suitable compared to the outside packaging. The cardboard/paper folds around the plastic case which secures the disc in place.