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Vale Life : Nov/Dec 2018

Back to the future

Vintage clothes are old, pre-worn and passed on, yet they are more popular than ever; they are back in fashion and offer the wearer a unique mix of soul, style, sustainability, history and culture...

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hen Sebastian Grace founded his Tring blacksmith’s business in 1750 he couldn’t have imagined that 250 years, and several generations, later his enterprising family would still be key members of the local business community. G. Grace & Sons Ironmongers and Hardware store, at 68 High Street, is today run by Gilbert Grace (now in his 80s but still putting in a six day week) while upstairs at the back, the loft premises that previously housed his son’s Arrow Valves business has recently been reborn as Loft 68 Vintage Clothing. Loft 68 Vintage was launched in September by Gilbert’s grandson Jordan, a DJ with a background in hospitality and his girlfriend Georgina, a fashion graduate. The couple both have a background in fashion retailing - they met whilst working for Hollister and came up with the idea of setting up a vintage clothing business whilst travelling in South Africa where there is a thriving vintage clothing trade. “We were really impressed with some of the vintage stores in South Africa,” says Jordan. “We discussed the idea a lot on our travels and then with my grandfather on our return. He was really supportive and has been kind enough to open up the loft rooms at No.68 for us to use. We moved back to the area and started doing the loft up in June ready for a soft launch in September. “Loft 68 is more boutique than thrift store, so it’s about quality rather than quantity. The clothes we source are top grade and we hand pick and sort every item ourselves to ensure that they are in first class condition. Some second hand stores buy clothing by weight and don’t know exactly what they are getting, whereas we individually select all our stock. “We are looking to build relationships with our customers and want them to be really pleased with what they have bought, come

Georgina and Jordan at Loft 68 Vintage back again and trust us to source for them.” Jordan and Georgina have done a great job of fitting out their premises. The building is full of character and they have created the perfect setting for their vintage stock with atmospheric decor, old skool lighting and recycled accessories, which include some old metal Grace signs they’ve managed to salvage. The boutique is neatly laid out and easy to navigate, a mixture of hanging rails and shelf units with a surprising variety of stock for the space. There’s clothes from across the last 50 years and beyond, from jeans to old band T-shirts, 70s womens blouses, Hawaiian shirts, jackets, sweaters and coats, bags, headwear, sunglasses, 90s sportswear, which is very in at the moment, trendy Burberry trenchcoats, biker jackets and lurid 80s ski jackets including an original and unique one-off Norwegian Alpine Ski team jacket. Prices are reasonable and range from £25

for unbranded jeans to £38 for designer jeans by labels like Armani, Levi, Ralph L and Tommy H, while the most expensive item is a rare vintage ski jacket at £150. “We’re selling better quality clothing than you might buy new today and it’s better for the environment,” says Jordan. “Sustainability is important to us having worked in the fast fashion industry and seen the wastage and our carbon footprint here is quite small - we are recycling clothes , we use LED lightbulbs, wooden hangers and paper bags and have our own cotton tote bags which are free at the moment if you spend £20 or more. “Tring has been really supportive, we’ve had a lot of interest, and feedback has been great. We’re taking on board what people would like to see us stock more of and we’re happy to source specific items for customers, so just ask! We have a buying programme too, so if you have a vintage item you’d like to sell, please get in touch.” Loft 68 Vintage is currently open Thursday to Sunday- see Facebook, Google and Instagram for hours. Giftcards are available too. l Loft 68 Vintage, 68 High Street, Tring, Hertfordshire, HP23 4AG E: info@loft68vintage.com www.facebook.com/loft68vintage/ Inst: Loft68Vintage Vale Life : Nov/Dec 2018

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Profile for Charlie Trott

Vale Life Magazine Nov-Dec 2018 Edition  

Local interest magazine for Aylesbury, Thame, Tring, Wendover, Princes Risborough, Chinnor, Waddesdon, Winslow and surrounding villages.

Vale Life Magazine Nov-Dec 2018 Edition  

Local interest magazine for Aylesbury, Thame, Tring, Wendover, Princes Risborough, Chinnor, Waddesdon, Winslow and surrounding villages.

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