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‫ﻓﻬﺮﺳﺖ‬ ‫ﻣﻘﺪﻣﻪ ‪9‬‬ ‫ﻫﻮﻳﺖ ﺑﺼﺮﻯ ﺳﺎﺯﻣﺎﻧﻰ ‪11‬‬ ‫ﻧﺸﺎﻧﻪ ‪11‬‬ ‫ﺍﻭﺭﺍﻕ ﺍﺩﺍﺭﻯ ‪1‬‬ ‫ﺍﻭﺭﺍﻕ ﺑﻬﺎﺩﺍﺭ ﻭ ﺑﻦﻫﺎﻯ ﺧﺮﻳﺪ ‪12‬‬ ‫ﮔﻮﺍﻫﻴﻨﺎﻣﻪ ﻭ ﻛﺎﺭﺕ ﺿﻤﺎﻧﺖ ‪12‬‬ ‫ﭘﻴﻜﺘﻮﮔﺮﺍﻡ ‪12‬‬ ‫ﺗﺒﻠﻴﻐﺎﺕ ‪13‬‬ ‫ﺑﺮﻭﺷﻮﺭ ‪14‬‬ ‫ﻛﺎﺗﺎﻟﻮگ ‪15‬‬ ‫ﺩﻓﺘﺮﭼﻪﻯ ﺭﺍﻫﻨﻤﺎ ‪15‬‬ ‫ﻓﻮﻟﺪﺭ ‪16‬‬ ‫ﺑﺴﺘﻪﺑﻨﺪﻯ ‪16‬‬ ‫ﺻﻔﺤﻪﻫﺎﻯ ﻭﺏ ﻭ ﭼﻨﺪ ﺭﺳﺎﻧﻪﺍﻯ ‪17‬‬ ‫ﮔﺮﺍﻓﻴﻚ ﻣﺘﺤﺮﻙ ‪17‬‬ ‫ﻣﺠﻠﻪ ‪18‬‬ ‫ﺭﻭﺯﻧﺎﻣﻪ ‪18‬‬ ‫ﻛﺘﺎﺏ ‪18‬‬ ‫ﺗﻘﻮﻳﻢ ﻭ ﺳﺮﺭﺳﻴﺪ ‪19‬‬ ‫ﭘﻮﺳﺘﺮ ‪20‬‬ ‫ﻃﺮﺍﺣﻰ ﻗﻠﻢ )ﻓﻮﻧﺖ( ‪20‬‬ ‫ﻟﻮﺡ ﻓﺸﺮﺩﻩ ﻭ ﻛﺎﺳﺖ ‪20‬‬ ‫ﻛﺎﺭﺕ ‪21‬‬ ‫ﺗﻤﺒﺮ ‪21‬‬ ‫ﻣﺸﺎﻭﺭﻩ ‪22‬‬ ‫ﻧﻈﺎﺭﺕ ﻓﻨﻰ ‪22‬‬ ‫ﻗﺮﺍﺭﺩﺍﺩ ‪23‬‬ ‫ﻣﻌﺎﻓﻴﺖ ﻣﺎﻟﻴﺎﺗﻰ ﻃﺮﺍﺣﺎﻥﮔﺮﺍﻓﻴﻚ ‪27‬‬


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‫ﻣﻘﺪﻣﻪ‬ ‫ﺗﻌﺮﻓﻪﻯ ﺭﺳﻤﻰ ﺩﺳﺘﻤﺰﺩ ﻃﺮﺍﺣﻰ ﺁﺛﺎﺭ ﻃﺮﺍﺣﺎﻥﮔﺮﺍﻓﻴﻚ ﺍﻳﺮﺍﻥ ﻛﻪ ﭘﻴﺸﻴﻨﻪﻯ ﭘﻴﺪﺍﻳﻰ ﺁﻥ ﺑﻪ‬ ‫ﭘﻴﺶ ﺍﺯ ﺗﺎﺳﻴﺲ ﺍﻧﺠﻤﻦ ﺻﻨﻔﻰ ﻃﺮﺍﺣﺎﻥﮔﺮﺍﻓﻴﻚ ﺍﻳﺮﺍﻥ ﺑﺎﺯ ﻣﻰﮔﺮﺩﺩ‪ ،‬ﺣﺎﺻﻞ ﺑﺮﺭﺳﻰﻫﺎﻯ‬ ‫ﻓﻨﻰ ﻭ ﺩﺍﻭﺭﻯﻫﺎﻯ ﻗﺎﻧﻮﻧﻰ ﻭ ﺣﻘﻮﻗﻰ ﮔﻮﻧﺎﮔﻮﻧﻰ ﺍﺳﺖ ﻛﻪ ﺑﻪ ﺳﺒﺐ ﺁﻥﻫﺎ ﺍﻣﺮﻭﺯ ﺍﺭﺯﺵ‬ ‫ﻛﺎﺭﺷﻨﺎﺳﺎﻧﻪ ﻳﺎﻓﺘﻪ ﻭ ﻣﻨﺒﻌﻰ ﺑﺮﺍﻯ ﻫﺮﮔﻮﻧﻪ ﺗﻌﻴﻴﻦ ﺩﺳﺘﻤﺰﺩ ﻃﺮﺍﺣﻰ ﻭ ﺍﺭﺯﺵﮔﺬﺍﺭﻯ ﺁﺛﺎﺭ‬ ‫ﮔﺮﺍﻓﻴﻚ ﺩﺭ ﻣﺮﺍﺟﻊ ﺩﻭﻟﺘﻰ ﻭ ﻏﻴﺮﺩﻭﻟﺘﻰ ﺷﺪﻩ ﺍﺳﺖ‪.‬‬ ‫ﻣﻄﺎﺑﻖ ﻗﻮﺍﻧﻴﻦ ﻭ ﺳﻨﺖﻫﺎﻯ ﺟﺎﺭﻯ‪ ،‬ﺗﺸﻜﻞﻫﺎﻯ ﺻﻨﻔﻰ ﮔﻮﻧﺎﮔﻮﻥ ﺑﻪﺩﻟﻴﻞ ﺍﻃﻼﻋﺎﺕ ﻭ‬ ‫ﺩﺍﻧﺸﻰ ﻛﻪ ﺩﺭ ﺣﻮﺯﻩﻯ ﻓﻌﺎﻟﻴﺖ ﺣﺮﻓﻪﺍﻯ ﻭ ﺗﺨﺼﺼﻰ ﺧﻮﺩ ﺩﺍﺭﻧﺪ ﺑﺎ ﺍﻧﺠﺎﻡ ﻛﺎﺭﺷﻨﺎﺳﻰ‬ ‫ﻣﻰﺗﻮﺍﻧﻨﺪ ﺗﻌﺮﻓﻪﻯ ﺩﺳﺘﻤﺰﺩ ﻣﺸﺎﻏﻞ ﺧﻮﺩ ﺭﺍ ﻣﻌﻴﻦ ﻧﻤﺎﻳﻨﺪ‪.‬‬ ‫ﺗﻌﺮﻓﻪﻯ ﻛﻨﻮﻧﻰ ﺣﺎﺻﻞ ﻫﻤﻴﻦ ﻣﻮﺿﻮﻉ ﺍﺳﺖ‪ ،‬ﺍﺯ ﺳﻮﻳﻰ ﺑﺎﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻃﺮﺯﻓﻜﺮﻫﺎﻯ‬ ‫ﺗﺨﺼﺼﻰ ﮔﻮﻧﺎﮔﻮﻥ ﻭ ﺑﺎﺍﺗﻜﺎ ﺑﻪ ﭘﻴﺸﻴﻨﻪﻯ ﻧﺰﺩﻳﻚ ﺑﻪ ﺩﻭﺩﻫﻪ ﺁﺯﻣﺎﻳﺶ ﺷﺪﻥ ﻓﺮﺍﻫﻢ ﺁﻣﺪﻩ‬ ‫ﺍﺳﺖ‪ ،‬ﻭ ﺍﺯ ﺳﻮﻯ ﺩﻳﮕﺮ ﺗﻜﻴﻪ ﺑﺮ ﺣﻘﻮﻕ ﺻﻨﻔﻰ ﻭ ﺣﺮﻓﻪﺍﻯ ﺗﻤﺎﻡ ﺍﻋﻀﺎﻯ ﺍﻧﺠﻤﻦ ﻭ ﺳﺎﻳﺮ‬ ‫ﻃﺮﺍﺣﺎﻥﮔﺮﺍﻓﻴﻚ ﺩﺍﺭﺩ ﻛﻪ ﺗﺸﻜﻞ ﺍﻧﺠﻤﻦ ﺻﻨﻔﻰ ﻃﺮﺍﺣﺎﻥ ﮔﺮﺍﻓﻴﻚ ﺍﻳﺮﺍﻥ ﺑﻪ ﺁﻥ ﻭﺟﻬﻪﻯ‬ ‫ﻗﺎﻧﻮﻧﻰ ﺑﺨﺸﻴﺪﻩ ﺍﺳﺖ‪.‬‬ ‫ﺍﻳﻦ ﺗﻌﺮﻓﻪﻯ ﻗﻴﻤﺖ ﺩﺭ ﺟﻬﺖ ﺩﻓﺎﻉ ﺻﻨﻔﻰ ﺍﺯ ﻫﻤﻜﺎﺭﺍﻥ‪ ،‬ﺩﺳﺘﻪﺑﻨﺪﻯ ﻭ ﺗﻌﺮﻳﻒ ﺣﺪﻭﺩ‬ ‫ﻭﻇﺎﻳﻒ ﻭ ﻣﺸﺎﻏﻞ ﻃﺮﺍﺣﺎﻥﮔﺮﺍﻓﻴﻚ ﺑﺮﺍﻯ ﺳﻔﺎﺭﺵﺩﻫﻨﺪﮔﺎﻥ ﻭ ﺳﺎﻳﺮ ﻣﺮﺍﺟﻊ ﺫﻳﻨﻔﻊ‬ ‫ﺗﺪﻭﻳﻦ ﺷﺪﻩ ﺍﺳﺖ‪.‬‬ ‫ﺍﻧﺠﻤﻦ ﺻﻨﻔﻰ ﻃﺮﺍﺣﺎﻥﮔﺮﺍﻓﻴﻚ ﺍﻳﺮﺍﻥ ﻗﻮﻳﺎ ﺑﻪ ﻫﻤﻜﺎﺭﺍﻥ ﭘﻴﺸﻨﻬﺎﺩ ﻣﻰﻛﻨﺪ ﻛﻪ ﻗﺒﻞ ﺍﺯ‬ ‫ﺍﻧﺠﺎﻡ ﻫﺮﺳﻔﺎﺭﺵ ﺑﺮﺍﻯ ﺍﻳﺠﺎﺩ ﺍﺭﺗﺒﺎﻁ ﺭﻭﺷﻦ ﻭ ﻗﺎﻧﻮﻧﻰ ﺑﺎ ﺳﻔﺎﺭﺵﺩﻫﻨﺪﻩ‪ ،‬ﺑﻪ ﻋﻘﺪ ﻗﺮﺍﺭﺩﺍﺩ‬ ‫ﻣﻮﺭﺩﻯ ﺍﻗﺪﺍﻡ ﻧﻤﺎﻳﺪ‪.‬‬ ‫ﺍﻣﻀﺎﻯ ﻛﭙﻰ ﺗﻌﺮﻓﻪﻯ ﻗﻴﻤﺖ ﺗﻮﺳﻂ ﻃﺮﻓﻴﻦ ﺑﻪﻋﻨﻮﺍﻥ ﭘﻴﻮﺳﺖ ﻗﺮﺍﺭﺩﺍﺩ ﺑﻪ ﺁﻥ ﺍﺭﺯﺵ‬ ‫ﻗﺎﻧﻮﻧﻰﺗﺮ ﺑﺨﺸﻴﺪﻩ ﻭ ﺳﺒﺐ ﻣﻰﮔﺮﺩﺩ ﺩﺭ ﺻﻮﺭﺕ ﺑﺮﻭﺯ ﻫﺮﮔﻮﻧﻪ ﻣﺸﻜﻞ‪ ،‬ﻧﻈﺮ ﺍﻧﺠﻤﻦ ﺻﻨﻔﻰ‬ ‫ﻗﺎﻧﻮﻧﺎ ﻭ ﺑﺮﺍﺳﺎﺱ ﻣﺴﺘﻨﺪﺍﺕ ﻭ ﻣﺪﺍﺭﻙ ﻛﺘﺒﻰ ﺭﺩ ﻭﺑﺪﻝ ﺷﺪﻩ ﻣﻴﺎﻥ ﺳﻔﺎﺭﺵﺩﻫﻨﺪﻩ ﻭ‬ ‫ﻃﺮﺍﺡ‪ ،‬ﺩﺭ ﻣﺮﺍﺟﻊ ﻗﺎﻧﻮﻧﻰ ﻣﻮﺭﺩ ﺍﺳﺘﻨﺎﺩ ﻗﺮﺍﺭﮔﻴﺮﺩ‪.‬‬


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‫ﺑﺎﻳﺴﺘﻰ ﺗﺎﻛﻴﺪ ﻛﺮﺩ ﻛﻪ ﻗﻴﻤﺖﻫﺎﻯ ﭘﺎﻳﻪﻯ ﺗﻌﺮﻓﻪ ﺑﺎﻳﺪ ﺑﺎ ﻛﻤﻴﺖ ﻭ ﻛﻴﻔﻴﺖ ﻃﺮﺍﺣﻰﻫﺎﻯ‬ ‫ﺍﺭﺍﺋﻪ ﺷﺪﻩ ﺗﻮﺳﻂ ﻃﺮﺍﺡ ﺗﻨﺎﺳﺐ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ‪ .‬ﺑﺪﻳﻬﻰ ﺍﺳﺖ ﺍﻧﺠﻤﻦ ﺻﻨﻔﻰ ﻃﺮﺍﺣﺎﻥﮔﺮﺍﻓﻴﻚ‬ ‫ﺍﻳﺮﺍﻥ ﺑﻪﻋﻨﻮﺍﻥ ﻣﺮﺟﻌﻰ ﻗﺎﻧﻮﻧﻰ ﺩﺭ ﻛﻨﺎﺭ ﺗﺠﺮﺑﻪﻯ ﻓﻨﻰ‪ ،‬ﺩﺭ ﻣﻮﺍﺭﺩ ﺩﺭﺧﻮﺍﺳﺖ ﺩﺍﻭﺭﻯ‪،‬‬ ‫ﻋﺪﺍﻟﺖ ﻭ ﺻﺪﺍﻗﺖ ﺭﺍ ﺑﻪ ﻛﺎﺭ ﺧﻮﺍﻫﺪ ﺑﺮﺩ‪.‬‬ ‫ﻗﻴﻤﺖ ﻛﺎﺭﻫﺎﻯ ﻣﺨﺘﻠﻒ ﻃﺮﺍﺣﻰ ﮔﺮﺍﻓﻴﻚ ﺩﺭ ﺍﻳﻦ ﺗﻌﺮﻓﻪ ﺑﺮﺍﺳﺎﺱ ﺣﺪﺍﻗﻞ ﻭ ﺑﻪﻋﻨﻮﺍﻥ‬ ‫ﻗﻴﻤﺖ ﭘﺎﻳﻪﻯ ﻳﻚ ﻃﺮﺍﺣﻰ ﻣﻨﺎﺳﺐ ﭘﻴﺸﻨﻬﺎﺩ ﺷﺪﻩ ﺍﺳﺖ‪.‬‬ ‫ﻗﻴﻤﺖﻫﺎﻯ ﭘﺎﻳﻪ ﺩﺭ ﺗﻌﺮﻓﻪ ﺑﻪ ﺗﺸﺨﻴﺺ ﻭ ﻣﻮﺍﻓﻘﺖ ﻃﺮﺍﺡ ﻭ ﺳﻔﺎﺭﺵﺩﻫﻨﺪﻩ ﺑﺮﺣﺴﺐ‬ ‫ﻣﻮﺍﺭﺩﻯ ﻧﻈﻴﺮ ﻣﻮﺿﻮﻉﻫﺎﻯ ﺯﻳﺮ ﺍﻓﺰﺍﻳﺶ ﻣﻰﻳﺎﺑﻨﺪ‪.‬‬ ‫‪ .1‬ﭘﻴﺸﻴﻨﻪ ﻭ ﻣﻴﺰﺍﻥ ﺗﺠﺮﺑﻪﻯ ﺣﺮﻓﻪﺍﻯ ﻃﺮﺍﺡ ﺑﺮﺍﻯ ﺍﻧﺠﺎﻡ ﻃﺮﺍﺣﻰ ﻭ ﺍﺟﺮﺍﻯ ﻛﺎﺭ‪.‬‬ ‫‪ .2‬ﺯﻣﺎﻥ ﻭ ﺷﻤﺎﺭ ﺳﺎﻋﺎﺕ ﺻﺮﻑﺷﺪﻩ ﺑﺮﺍﻯ ﻃﺮﺍﺣﻰ ﻭ ﺍﺟﺮﺍﻯ ﺳﻔﺎﺭﺵ‬ ‫‪ .3‬ﻭﺳﻌﺖ ﺗﻮﻟﻴﺪ ﻭ ﺗﻌﺪﺍﺩ ﻣﺨﺎﻃﺒﺎﻥ ﻛﺎﺭ‪ ،‬ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺗﻴﺮﺍژ ﻭ ﻳﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻃﺮﺡ ﺩﺭ ﺳﻄﺢ‬ ‫ﻣﺤﻠﻰ‪ ،‬ﺷﻬﺮﻯ‪ ،‬ﻛﺸﻮﺭﻯ ﻭ ﻳﺎ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ‪.‬‬ ‫ﭘﻴﺸﻨﻬﺎﺩ ﻣﻰﺷﻮﺩ ﻣﻴﺰﺍﻥ ﻭ ﺷﻴﻮﻩﻯ ﺍﻓﺰﺍﻳﺶ ﺩﺳﺘﻤﺰﺩ ﻃﺮﺍﺣﻰ ﺩﺭ ﻣﺘﻦ ﻗﺮﺍﺭﺩﺍﺩ ﮔﻨﺠﺎﻧﺪﻩ ﺷﺪﻩ‬ ‫ﻭ ﻃﺮﻓﻴﻦ ﻗﺮﺍﺭﺩﺍﺩ ﺁﻥﺭﺍ ﺍﻣﻀﺎء ﻧﻤﺎﻳﻨﺪ‪.‬‬


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‫ﻫﻮﻳﺖ ﺑﺼﺮﻯ ﺳﺎﺯﻣﺎﻧﻰ‬

‫ﻣﻮﺿﻮﻉ ﺍﺻﻠﻰ ﺩﺭ ﻃﺮﺍﺣﻰ ﻫﻮﻳﺖ ﺑﺼﺮﻯ‪ ،‬ﺍﻳﺠﺎﺩ ﺳﺎﺧﺘﺎﺭ ﻣﻨﺴﺠﻢ ﻭ ﻫﻤﮕﻮﻥ ﺍﺯ ﺭﺍﻩ‬ ‫ﺩﺭﻙ ﺍﺗﻤﺴﻔﺮ ﻭ ﻓﻀﺎﻯ ﺳﻔﺎﺭﺵﺩﻫﻨﺪﻩ ﺍﺳﺖ‪ .‬ﺑﻪ ﺩﻟﻴﻞ ﮔﻮﻧﺎﮔﻮﻧﻰ ﻓﻌﺎﻟﻴﺖ ﺳﺎﺯﻣﺎﻥﻫﺎ‪،‬‬ ‫ﺷﺮﻛﺖﻫﺎ ﻭ ﺭﻭﻳﺪﺍﺩﻫﺎ‪ ،‬ﻃﺮﺍﺡ ﺑﻨﺎﺑﺮ ﺗﺸﺨﻴﺺ ﻭ ﻧﻴﺎﺯ ﺳﻔﺎﺭﺵﺩﻫﻨﺪﻩ ﻭ ﺧﻼﻗﻴﺖ ﺧﻮﺩ‬ ‫ﺍﻗﺪﺍﻡ ﺑﻪ ﻃﺮﺍﺣﻰ ﻭ ﭘﻴﺸﻨﻬﺎﺩﻫﺎﻯ ﻣﻨﺎﺳﺐ ﺩﺭ ﻣﺠﻤﻮﻋﻪﻯ ﻫﻤﮕﻮﻥ ﺗﻌﺮﻳﻒ ﺷﺪﻩ ﻣﻰﻛﻨﺪ‪،‬‬ ‫ﻛﻪ ﻫﺰﻳﻨﻪﻯ ﺁﻥ ﺑﺎ ﺗﻮﺍﻓﻖ ﻃﺮﻓﻴﻦ ﻭ ﺑﻪ ﻧﺴﺒﺖ ﺗﻌﺪﺍﺩ ﻣﻮﺍﺭﺩ ﻃﺮﺍﺣﻰ ﻣﺤﺎﺳﺒﻪ ﻣﻰﺷﻮﺩ‪ .‬ﺑﺮﺁﻭﺭﺩ‬ ‫ﻫﺰﻳﻨﻪﻯ ﻃﺮﺍﺣﻰ ﺯﻳﺮﻣﺠﻤﻮﻋﻪﻯ ﻫﻮﻳﺖﺑﺼﺮﻯ ﻫﺮ ﺳﻔﺎﺭﺵ ﻣﺎﻧﻨﺪ ﻧﺸﺎﻧﻪ‪ ،‬ﺍﻭﺭﺍﻕ ﺍﺩﺍﺭﻯ‪،‬‬ ‫ﺑﻴﻠﺒﻮﺭﺩ ﻭ‪ ...‬ﺟﺪﺍ ﺍﺯ ﻫﺰﻳﻨﻪﻯ ﺳﺎﺧﺘﺎﺭ ﻭ ﺍﺗﻤﺴﻔﺮ ﻛﻠﻰ ﻫﻮﻳﺖ ﺑﺼﺮﻯ‪ ،‬ﺑﺮﺍﺳﺎﺱ ﻗﻴﻤﺖﻫﺎﻯ‬ ‫ﻣﻮﺟﻮﺩ ﺩﺭ ﺗﻌﺮﻓﻪﻯ ﻗﻴﻤﺖ ﻣﺤﺎﺳﺒﻪ ﺧﻮﺍﻫﺪ ﺷﺪ‪.‬‬ ‫ﻧﺸﺎﻧﻪ‬

‫ﻃﺮﺍﺣﻰ ﻧﺸﺎﻧﻪ ﻳﺎ ﻧﺸﺎﻧﻪﻧﻮﺷﺘﻪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 22,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﻧﺸﺎﻧﻪﻧﻮﺷﺘﻪﻯ ﻻﺗﻴﻦ ﺑﺮﺍﻯ ﻳﻚ ﻧﺸﺎﻥ ﻓﺎﺭﺳﻰ‪ ،‬ﻳﻚ ﻃﺮﺍﺣﻰ ﻣﺠﺰﺍ ﻣﺤﺴﻮﺏ ﻣﻰﮔﺮﺩﺩ‪.‬‬ ‫ﭼﻨﺎﻧﭽﻪ ﻧﻮﺷﺘﻪﻯ ﺯﻳﺮ ﻧﺸﺎﻧﻪ ﻣﺤﺪﻭﺩ ﺑﻪ ﺍﻧﺘﺨﺎﺏ ﻓﻮﻧﺖ ﺑﺎﺷﺪ‪ ،‬ﺟﺰﻭ ﻃﺮﺍﺣﻰ ﻧﺸﺎﻧﻪ ﺍﺳﺖ ﻭ ﻣﺒﻠﻐﻰ‬ ‫ﺍﺿﺎﻓﻪ ﻧﻤﻰﺷﻮﺩ‪.‬‬

‫ﺍﻭﺭﺍﻕ ﺍﺩﺍﺭﻯ‬

‫ﻃﺮﺍﺣﻰ ﻳﻚ ﻣﺠﻤﻮﻋﻪﻯ ﺍﻭﺭﺍﻕ ﺍﺩﺍﺭﻯ ﺷﺎﻣﻞ‪:‬‬ ‫ﺳﺮﺑﺮگ‪ ،‬ﭘﺎﻛﺖ ﻧﺎﻣﻪ‪ ،‬ﻓﻮﻟﺪﺭ‪ ،‬ﻛﺎﻏﺬ ﻳﺎﺩﺩﺍﺷﺖ ﻭ ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪8,000,000‬‬ ‫ﻛﺎﺭﺕ ﻭﻳﺰﻳﺖ‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺍﻭﺭﺍﻕ ﺍﺩﺍﺭﻯ ﻣﺎﻧﻨﺪ ﺍﺳﻨﺎﺩ ﺣﺴﺎﺑﺪﺍﺭﻯ‪ ،‬ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪4,500,000‬‬ ‫ﻗﺒﺾ ﺩﺭﻳﺎﻓﺖ ﻭ ﭘﺮﺩﺍﺧﺖ‪ ،‬ﻓﺎﻛﺘﻮﺭ ﻭ‬ ‫ﺻﻮﺭﺕﺣﺴﺎﺏ ﻭ ﻣﻮﺍﺭﺩ ﻧﻈﻴﺮ‪ ،‬ﺗﺎ ﭘﻨﺞ ﻣﻮﺭﺩ‬

‫ﺭﻳﺎﻝ‬

‫ﻣﻨﺎﺳﺐﺳﺎﺯﻯ ﺍﻭﺭﺍﻕ ﺍﺩﺍﺭﻯ ﺑﺮﺍﻯ ﻫﺮ ﺯﺑﺎﻥ ﺩﻳﮕﺮ‪ ،‬ﺑﺮ ﺍﺳﺎﺱ ﻃﺮﺡ ﺍﺻﻠﻰ‪ ٪20 ،‬ﺑﻪ ﻗﻴﻤﺖ ﭘﺎﻳﻪ‬ ‫ﺍﺿﺎﻓﻪ ﻣﻰﺷﻮﺩ‪.‬‬


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‫ﺩﺳﺘﻤﺰﺩ ﻃﺮﺍﺣﻰ ﻳﻚ ﺟﺰء ﺍﺯ ﻃﺮﺍﺣﻰﻫﺎﻯ ﺍﻭﺭﺍﻕ ﺍﺩﺍﺭﻯ ﻳﻚﺳﻮﻡ ﻗﻴﻤﺖ ﭘﺎﻳﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﭼﻨﺎﻥﭼﻪ ﻓﻮﻟﺪﺭ ﻃﺮﺍﺣﻰ ﺗﻴﻎ ﻭﻳﮋﻩ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ‪ ،‬ﻃﺮﺍﺣﻰ ﺗﻴﻎ‪ ،‬ﺟﺪﺍﮔﺎﻧﻪ ﻭ ﻳﻚﭘﻨﺠﻢ ﻗﻴﻤﺖ ﺍﻭﺭﺍﻕ‬ ‫ﺍﺩﺍﺭﻯ ﻣﺤﺎﺳﺒﻪ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﺑﺮﺍﻯ ﻃﺮﺍﺣﻰ ﭘﺎﻛﺖﻫﺎﻯ ﺩﻳﮕﺮ‪ ،‬ﺩﺳﺘﻤﺰﺩ ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬

‫ﺍﻭﺭﺍﻕ ﺑﻬﺎﺩﺍﺭ ﻭ ﺑﻦﻫﺎﻯ ﺧﺮﻳﺪ‬

‫ﻃﺮﺍﺣﻰ ﺑﺮگ ﺳﻬﺎﻡ‪ ،‬ﭼﻚ‪،‬‬ ‫ﺳﭙﺮﺩﻩﻫﺎﻯ ﻣﺎﻟﻰ ـ ﺍﻋﺘﺒﺎﺭﻯ ﺑﺎﻧﻜﻰ ﻭ‪ ...‬ﻫﺮ ﺑﺮگ‬ ‫ﻃﺮﺍﺣﻰ ﻫﺮ ﺑﺮگ ﺑﻦ ﺧﺮﻳﺪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 12,000,000‬ﺭﻳﺎﻝ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪6,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﺑﺮﺍﻯ ﻃﺮﺍﺣﻰ ﮔﻮﻧﻪﻫﺎﻯ ﺩﻳﮕﺮ ﺍﺯ ﻫﺮﻳﻚ ﺍﺯ ﻃﺮﺡﻫﺎﻯ ﺑﺎﻻ‪ ،‬ﺑﺮﺍﻯ ﻫﺮﺑﺮگ‪ ٪30 ،‬ﻗﻴﻤﺖ ﭘﺎﻳﻪ‬ ‫ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻫﺰﻳﻨﻪﻯ ﺧﺪﻣﺎﺕ ﺩﻳﮕﺮ ﻣﺎﻧﻨﺪ ﺍﺳﻜﻦ‪ ،‬ﻃﺮﺍﺣﻰ ﺧﻂ ﻳﺎ ﺍﻋﺪﺍﺩ ﻭﻳﮋﻩ ﻭ‪ ...‬ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻫﺰﻳﻨﻪﻯ ﺧﺪﻣﺎﺕ ﺍﺿﺎﻓﻰ ﺑﺮﺍﻯ ﺍﻓﺰﺍﻳﺶ ﺿﺮﻳﺐ ﺍﻣﻨﻴﺖ ﺩﺭ ﻃﺮﺡ‪ ،‬ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻃﺮﺍﺣﻰ ﮔﻮﻧﻪﻫﺎﻯ ﺩﻳﮕﺮ ﺍﺯ ﻃﺮﺡ ﺍﻭﻟﻴﻪ‪ ،‬ﻫﻮﻟﻮﮔﺮﺍﻡﻫﺎ ﻭ‪ ...‬ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬

‫ﮔﻮﺍﻫﻴﻨﺎﻣﻪ ﻭﻛﺎﺭﺕ ﺿﻤﺎﻧﺖ‬

‫ﻃﺮﺍﺣﻰ ﺍﻧﻮﺍﻉ ﮔﻮﺍﻫﻴﻨﺎﻣﻪ‪ ،‬ﺩﻳﭙﻠﻢ ﻭ ﻣﻮﺍﺭﺩ ﻧﻈﻴﺮ‬ ‫ﻃﺮﺍﺣﻰ ﺍﻧﻮﺍﻉ ﻛﺎﺭﺕ ﺿﻤﺎﻧﺖ ﻭ ﮔﺎﺭﺍﻧﺘﻰ ﻭ‬ ‫ﻣﻮﺍﺭﺩ ﻧﻈﻴﺮ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 9,500,000‬ﺭﻳﺎﻝ‬ ‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪6,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻫﺰﻳﻨﻪﻯ ﺧﺪﻣﺎﺕ ﺍﺿﺎﻓﻰ ﺑﺮﺍﻯ ﺍﻓﺰﺍﻳﺶ ﺿﺮﻳﺐ ﺍﻣﻨﻴﺖ ﺩﺭ ﻃﺮﺡ‪ ،‬ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬

‫ﭘﻴﻜﺘﻮﮔﺮﺍﻡ‬

‫ﻃﺮﺍﺣﻰ ﭘﻴﻜﺘﻮﮔﺮﺍﻡ ﺑﺮﺍﻯ ﻳﻚﺳﺮﻯ‪،‬‬ ‫ﺣﺪﺍﻗﻞ ﻫﻔﺖ ﻣﻮﺭﺩ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 35,000,000‬ﺭﻳﺎﻝ‬


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‫ﺗﺒﻠﻴﻐﺎﺕ‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺁﮔﻬﻰ ﻳﻚ ﺻﻔﺤﻪﻯ ﻣﺠﻠﻪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪9,000,000‬‬

‫ﻃﺮﺍﺣﻰ ﺁﮔﻬﻰ ﻳﻚﭼﻬﺎﺭﻡ‪ ،‬ﻳﻚﺩﻭﻡ ﻭ ﻳﺎ‬ ‫ﺗﻤﺎﻡﺻﻔﺤﻪﻯ ﺭﻭﺯﻧﺎﻣﻪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 12,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﻳﻚﭘﺎﺭﭼﻪﻯ ﺑﺪﻧﻪﻯ ﺍﺗﻮﺑﻮﺱﻫﺎﻯ‬ ‫ﺑﺰﺭگ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 18,000,000‬ﺭﻳﺎﻝ‬ ‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺗﺒﻠﻴﻐﺎﺗﻰ ﺑﺮﺍﻯ ﭘﺸﺖ ﺍﺗﻮﺑﻮﺱ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪6,000,000‬‬

‫ﻃﺮﺍﺣﻰ ﺗﺒﻠﻴﻐﺎﺕ ﻣﺤﻴﻄﻰ ﻣﺎﻧﻨﺪ ﺑﻴﻠﺒﻮﺭﺩﻫﺎ‪،‬‬ ‫ﻋﺮﺷﻪﻯ ﭘﻞﻫﺎ ﻭ‪...‬‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 18,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺗﺒﻠﻴﻐﺎﺗﻰ ﺑﺮ ﺭﻭﻯ ﺍﺳﺘﻨﺪﻫﺎ ﻭ ﻣﻮﺍﺭﺩ ﻣﺸﺎﺑﻪ ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪8,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺗﺎﺑﻠﻮﻯ ﺳﺮﺩﺭ ﻓﺮﻭﺷﮕﺎﻩ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪9,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺑﺪﻧﻪﻯ ﺍﺗﻮﻣﺒﻴﻞﻫﺎﻯ ﭘﺨﺶ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪9,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺗﺒﻠﻴﻐﺎﺕ ﻓﺮﻭﺷﮕﺎﻫﻰ‪ ،‬ﻫﺮ ﻣﻮﺭﺩ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪6,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﺩﺳﺘﻤﺰﺩ ﺗﺪﻭﻳﻦ‪ ،‬ﺍﻳﺪﻩﭘﺮﺩﺍﺯﻯ ﻭ ﻃﺮﺍﺣﻰ ﺑﺮﻧﺎﻣﻪﻯ ﺗﺒﻠﻴﻐﺎﺗﻰ )ﻛﻤﭙﻴﻦ( ﺟﺪﺍﮔﺎﻧﻪ ﻣﺤﺎﺳﺒﻪ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﺩﺭ ﻃﺮﺍﺣﻰ ﺗﺎﺑﻠﻮ ﺳﺮﺩﺭ ﻓﺮﻭﺷﮕﺎﻩ‪ ،‬ﺑﺮﺍﻯ ﻫﺮﻧﻮﻉ ﺗﻐﻴﻴﺮ ﺩﺭ ﺍﻧﺪﺍﺯﻩ ‪ ٪15‬ﻗﻴﻤﺖ ﭘﺎﻳﻪ ﺑﻪ ﻋﻨﻮﺍﻥ‬ ‫ﺩﺳﺘﻤﺰﺩ ﻣﺤﺎﺳﺒﻪ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻫﺰﻳﻨﻪﻯ ﺧﺪﻣﺎﺕ ﺩﻳﮕﺮ ﻣﺎﻧﻨﺪ ﻋﻜﺎﺳﻰ‪ ،‬ﺗﺪﻭﻳﻦ ﺷﻌﺎﺭ‪ ،‬ﻃﺮﺍﺣﻰ ﺑﺮﺍﻯ ﻗﻄﻊ ﺑﺰﺭگ‪ ،‬ﻧﻘﺎﺷﻰ ﻭ‬ ‫ﺗﺼﻮﻳﺮﺳﺎﺯﻯ ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﺗﺒﻠﻴﻐﺎﺕ ﻓﺮﻭﺷﮕﺎﻫﻰ ﺷﺎﻣﻞ‪:‬‬ ‫ﻫﻨﮕﺮ ﻳﺎ ﺩﻧﮕﻠﺮ )‪ :(Dangler or Hanger‬ﻭﺳﻴﻠﻪﻯ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺩﺭ ﻓﺮﻭﺷﮕﺎﻩﻫﺎ ﻛﻪ ﺍﺯ ﺳﻘﻒ‬ ‫ﺁﻭﻳﺰﺍﻥ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻭﺍﺑﻠﺮ )‪ :(Wobblers‬ﻭﺳﻴﻠﻪﻯ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺩﺭ ﻓﺮﻭﺷﮕﺎﻩ ﺍﺳﺖ ﻛﻪ ﺑﻪ ﻗﻔﺴﻪ ﻳﺎ ﻃﺒﻘﻪﻯ ﻓﺮﻭﺷﮕﺎﻩ‬


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‫ﻣﺘﺼﻞ ﻣﻰﺷﻮﺩ ﻭ ﺑﺎ ﺣﺮﻛﺖ ﺩﺭ ﺍﺛﺮ ﺟﺮﻳﺎﻥ ﻫﻮﺍ ﻭ ﻳﺎ ﻋﺒﻮﺭ ﺍﻓﺮﺍﺩ ﻧﻈﺮ ﺧﺮﻳﺪﺍﺭﺍﻥ ﺭﺍ ﺟﻠﺐ ﻣﻰﻛﻨﺪ‪.‬‬ ‫)ﻧﻮﻉ ﻣﺘﺪﺍﻭﻝ ﺁﻥ ﺑﺎ ﻃﻠﻖ ﻭ ﻣﻘﻮﺍ ﺳﺎﺧﺘﻪ ﻣﻰﺷﻮﺩ‪(.‬‬ ‫ﺍﺳﺘﻴﻜﺮ )‪ :(Sticker‬ﺑﺮﭼﺴﺐ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﻛﻪ ﻣﻌﻤﻮﻻ ﺟﻬﺖ ﭼﺴﺒﺎﻧﺪﻥ ﺑﺮ ﺭﻭﻯ ﺷﻴﺸﻪ ﻳﺎ ﻛﻒ‬ ‫ﻓﺮﻭﺷﮕﺎﻩ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﺷﻠﻒ ﺗﺎﻛﺮ )‪ :(Shelf talker‬ﻭﺳﻴﻠﻪﺍﻯ ﺍﺳﺖ ﻛﻪ ﺍﺯ ﻋﺮﺽ ﻃﺒﻘﺎﺕ ﺑﺮﺍﻯ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺩﺭ‬ ‫ﻗﻔﺴﻪﻫﺎﻯ ﻓﺮﻭﺷﮕﺎﻫﻰ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰﻛﻨﺪ‪ .‬ﻣﻌﻤﻮﻻ ﻳﺎ ﻣﻘﻮﺍﻳﻰ ﺍﺳﺖ )ﻛﻪ ﺗﺎ ﺧﻮﺭﺩﻩ‪ ،‬ﻧﻴﻤﻰ ﺍﺯ ﺁﻥ ﺑﺮ‬ ‫ﺭﻭﻯ ﻗﻔﺴﻪ ﻭ ﺯﻳﺮ ﻣﺤﺼﻮﻝ ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ ﻭ ﻧﻴﻢ ﺩﻳﮕﺮ ﺑﺮ ﺭﻭﻯ ﭘﻴﺸﺎﻧﻰ ﻃﺒﻘﻪ ﻳﺎ ﻗﻔﺴﻪ ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ(‬ ‫ﻭ ﻳﺎ ﻧﻮﺍﺭﻯ ﺍﺳﺖ ﻛﻪ ﺑﻪ ﺑﺪﻧﻪﻯ ﻗﻔﺴﻪ ﻣﻰﭼﺴﺒﺪ‪.‬‬ ‫ﺑﺎﻧﺘﻴﻨﮓ )‪ :(Bunting‬ﺍﺑﺰﺍﺭ ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﺍﺳﺖ ﻛﻪ ﻣﻌﻤﻮﻻ ﺑﺮ ﺭﻭﻯ ﻣﻘﻮﺍ ﻳﺎ ﻃﻠﻖ ﭼﺎپ ﺷﺪﻩ ﻭ‬ ‫ﺑﻪﺻﻮﺭﺕ ﺭﻳﺴﻪ )ﺗﻜﺮﺍﺭ ﻳﻚ ﻳﺎ ﭼﻨﺪ ﻃﺮﺡ ﻣﺮﺗﺒﻂ( ﺍﺯ ﻳﻚﺳﻮ ﺑﻪ ﺳﻮﻯ ﺩﻳﮕﺮ ﻓﺮﻭﺷﮕﺎﻩ ﻛﺸﻴﺪﻩ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻣﺎﻛﺖ )‪ :(Maquette or Monument‬ﻣﻨﻈﻮﺭ ﻣﺎﻛﺖ ﻧﻤﺎﻳﺶ ﻣﺤﺼﻮﻝ ﻳﺎ ﺗﺒﻠﻴﻐﺎﺕ ﺁﻥ ﻣﻰﺑﺎﺷﺪ‬ ‫ﻛﻪ ﻣﻰﺗﻮﺍﻧﺪ ﺩﺭ ﺳﺎﻳﺰ ﻭﺍﻗﻌﻰ ﻳﺎ ﺑﺰﺭگﺗﺮ ﺑﺎﺷﺪ‪ .‬ﻣﻌﻤﻮﻻ ﺩﺭ ﻗﺴﻤﺖ ﻭﺭﻭﺩﻯ ﻓﺮﻭﺷﮕﺎﻩﻫﺎ ﺑﺮ ﺭﻭﻯ‬ ‫ﺯﻣﻴﻦ ﻗﺮﺍﺭ ﻣﻰﮔﻴﺮﺩ‪ .‬ﻣﺎﻛﺖ ﻣﻰﺗﻮﺍﻧﺪ ﺩﻭﺑﻌﺪﻯ ﻳﺎ ﺳﻪ ﺑﻌﺪﻯ ﺑﺎﺷﺪ‪ .‬ﺑﺪﻳﻬﻰ ﺍﺳﺖ ﺩﺭﺻﻮﺭﺕ ﺳﻪﺑﻌﺪﻯ‬ ‫ﺑﻮﺩﻥ‪ ،‬ﻃﺮﺍﺣﻰ ﻫﻨﺪﺳﻰ ﺁﻥ ﺟﺪﺍﮔﺎﻧﻪ ﻣﺤﺎﺳﺒﻪ ﻣﻰﮔﺮﺩﺩ‪.‬‬

‫ﺑﺮﻭﺷﻮﺭ‬

‫ﺑﺮﻭﺷﻮﺭ ﻣﺠﻤﻮﻋﻪﺍﻯ ﺍﺯ ﺍﻃﻼﻋﺎﺕ ﻳﺎ ﺗﻮﺿﻴﺤﺎﺕ ﺩﺭﺑﺎﺭﻩﻯ ﻳﻚ ﺷﺮﻛﺖ‪ ،‬ﻳﻚ ﻣﺤﺼﻮﻝ‬ ‫ﻭ ﻳﺎ ﺧﺪﻣﺎﺕ ﺍﺳﺖ ﻛﻪ ﻣﻰﺗﻮﺍﻧﺪ ﺍﺯ ﺩﻭ ﺗﺎ ﻫﺮ ﺗﻌﺪﺍﺩ ﺻﻔﺤﻪ ﺑﺎﺷﺪ‪ .‬ﻣﻌﻤﻮﻻ ﻳﻚ ﺑﺮﻭﺷﻮﺭ‬ ‫ﺑﻪﺻﻮﺭﺕ ﻳﻚﭘﺎﺭﭼﻪ )ﺟﻠﺪ ﻭ ﺻﻔﺤﺎﺕ ﺩﺍﺧﻠﻰ( ﺗﻮﺳﻂ ﻳﻚ ﻃﺮﺍﺡ‪ ،‬ﻃﺮﺍﺣﻰ ﻭ ﺍﺟﺮﺍ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻃﺮﺍﺣﻰ ﺑﺮﻭﺷﻮﺭ ﺗﺎ ‪ 8‬ﺻﻔﺤﻪ‪ ،‬ﻫﺮ ﺻﻔﺤﻪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪1,700,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺑﺮﻭﺷﻮﺭ ﺗﺎ ‪ 16‬ﺻﻔﺤﻪ‪ ،‬ﻫﺮ ﺻﻔﺤﻪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪1,500,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺑﺮﻭﺷﻮﺭ ﺑﻴﺶ ﺍﺯ ‪ 16‬ﺻﻔﺤﻪ‪ ،‬ﻫﺮﺻﻔﺤﻪ ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪1,200,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻫﺰﻳﻨﻪﻯ ﺗﺼﻮﻳﺮﺳﺎﺯﻯ‪ ،‬ﺣﺮﻭﻑﭼﻴﻨﻰ‪ ،‬ﺗﺮﺟﻤﻪ‪ ،‬ﻋﻜﺎﺳﻰ‪ ،‬ﺍﺳﻜﻦ ﺗﺼﻮﻳﺮﻫﺎ ﻭ ﻣﻮﺍﺭﺩ ﺩﻳﮕﺮ ﺟﺪﺍﮔﺎﻧﻪ‬ ‫ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬


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‫ﻛﺎﺗﺎﻟﻮگ ﺍﻃﻼﻋﺎﺕ ﻃﺒﻘﻪﺑﻨﺪﻯ ﺷﺪﻩﺍﻯ ﺍﺯ ﻣﺠﻤﻮﻋﻪ ﻣﺤﺼﻮﻻﺕ ﻭ ﻳﺎ ﺧﺪﻣﺎﺗﻰ ﺍﺳﺖ ﻛﻪ‬ ‫ﻣﻰﺗﻮﺍﻧﺪﺍﺯﭼﻨﺪﺻﻔﺤﻪﺗﺎﺩﻩﻫﺎﻭﻳﺎﺻﺪﻫﺎﺻﻔﺤﻪﺑﺎﺷﺪ‪.‬ﻣﻤﻜﻦﺍﺳﺖﺟﻠﺪﻛﺎﺗﺎﻟﻮگﺟﺪﺍﮔﺎﻧﻪ‬ ‫ﻃﺮﺍﺣﻰﺷﺪﻩ ﻭ ﺻﻔﺤﻪﻫﺎﻯ ﺩﺍﺧﻠﻰ ﺑﻪﺻﻮﺭﺕ ﺛﺎﺑﺖ ﻭ ﻳﺎ ﻣﺸﺎﺑﻪ ﺻﻔﺤﻪﺁﺭﺍﻳﻰ ﻣﻰﺷﻮﻧﺪ‪.‬‬ ‫ﻃﺮﺍﺣﻰ ﺟﻠﺪ ﻛﺎﺗﺎﻟﻮگ‬ ‫)ﺷﺎﻣﻞ ﺭﻭ ﻭ ﭘﺸﺖ ﺟﻠﺪ ﻭ ﻋﻄﻒ(‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪6,000,000‬‬

‫ﻃﺮﺍﺣﻰ ﺳﺎﺧﺘﺎﺭ ﻛﻠﻰ ﻛﺎﺗﺎﻟﻮگ ﻭ‬ ‫ﺻﻔﺤﻪﻫﺎﻯ ﺩﺍﺧﻠﻰ ﺗﺎ ‪ 16‬ﺻﻔﺤﻪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 18,000,000‬ﺭﻳﺎﻝ‬

‫ﺍﺟﺮﺍﻯ ﺻﻔﺤﻪﻫﺎﻯ ﺩﺍﺧﻞ ﺍﺯ ‪ 16‬ﺻﻔﺤﻪ ﺑﻪ ﺑﻌﺪ ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪600,000‬‬ ‫ﻫﺮ ﺻﻔﺤﻪ‬

‫ﺭﻳﺎﻝ‬

‫ﺭﻳﺎﻝ‬

‫ﺩﺭﺻﻮﺭﺗﻰﻛﻪ ﻛﺎﺗﺎﻟﻮگ ﺑﻴﺶ ﺍﺯ ‪16‬ﺻﻔﺤﻪ ﺑﺎﺷﺪ ﻣﺒﻠﻎ ‪ 16,000,000‬ﺭﻳﺎﻝ ﺑﺮﺍﻯ ﻫﺰﻳﻨﻪﻯ ﻃﺮﺍﺣﻰ‬ ‫ﺳﺎﺧﺘﺎﺭ ﻭ ‪16‬ﺻﻔﺤﻪﻯ ﺍﻭﻝ‪ ،‬ﺛﺎﺑﺖ ﺑﻮﺩﻩ ﻭ ﺑﺮﺍﻯ ﻫﺮ ﺻﻔﺤﻪﻯ ﺍﺿﺎﻓﻪ ﺷﺪﻩ )ﭘﺲ ﺍﺯ ‪16‬ﺻﻔﺤﻪ(‬ ‫‪ 500,000‬ﺭﻳﺎﻝ ﻣﺤﺎﺳﺒﻪ ﺧﻮﺍﻫﺪﺷﺪ‪.‬‬ ‫ﭼﻨﺎﻥﭼﻪ ﺻﻔﺤﻪﻫﺎﻯ ﺩﺍﺧﻠﻰ ﻛﺎﺗﺎﻟﻮگ ﻣﺘﻔﺎﻭﺕ ﻭ ﻣﺘﻨﻮﻉ ﻃﺮﺍﺣﻰ ﺷﻮﻧﺪ‪ ،‬ﺑﺮﺁﻭﺭﺩ ﺑﺮﺍﺳﺎﺱ ﺑﺮﻭﺷﻮﺭ‬ ‫ﺧﻮﺍﻫﺪ ﺑﻮﺩ‪.‬‬ ‫ﻫﺰﻳﻨﻪﻯ ﺗﺼﻮﻳﺮﺳﺎﺯﻯ‪ ،‬ﺣﺮﻭﻑﭼﻴﻨﻰ‪ ،‬ﺗﺮﺟﻤﻪ‪ ،‬ﻋﻜﺎﺳﻰ‪ ،‬ﺍﺳﻜﻦ ﺗﺼﻮﻳﺮﻫﺎ ﻭ ﻣﻮﺍﺭﺩ ﺩﻳﮕﺮ ﺟﺪﺍﮔﺎﻧﻪ‬ ‫ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬

‫ﺩﻓﺘﺮﭼﻪﻯ ﺭﺍﻫﻨﻤﺎ‬

‫ﺩﻓﺘﺮﭼﻪﻯ ﺭﺍﻫﻨﻤﺎ ﺑﻪ ﻣﺠﻤﻮﻋﻪ ﺍﻃﻼﻋﺎﺕ ﺗﻮﺿﻴﺤﻰ ﺩﺭﺑﺎﺭﻩﻯ ﻳﻚ ﻛﺎﻻ ﻭ ﻳﺎ ﺗﻮﺿﻴﺢ‬ ‫ﭼﮕﻮﻧﮕﻰ ﻛﺎﺭﻛﺮﺩ ﻳﻚ ﻣﺤﺼﻮﻝ ﺍﻃﻼﻕ ﻣﻰﺷﻮﺩ‪ .‬ﻃﺮﺍﺣﻰ ﻭ ﺍﺟﺮﺍﻯ ﺩﻓﺘﺮﭼﻪﻯ ﺭﺍﻫﻨﻤﺎ‬ ‫ﻣﻌﻤﻮﻻ ﻳﻚﭘﺎﺭﭼﻪ ﻭ ﺗﻮﺳﻂ ﻳﻚ ﻃﺮﺍﺡ ﺍﻧﺠﺎﻡ ﻣﻰﺷﻮﺩ‪ .‬ﻣﻤﻜﻦ ﺍﺳﺖ ﻣﺠﻤﻮﻋﻪ ﻣﺤﺼﻮﻻﺕ‬ ‫ﻳﻚ ﺷﺮﻛﺖ ﺑﺎ ﺩﻓﺘﺮﭼﻪ ﺭﺍﻫﻨﻤﺎﻫﺎﻳﻰ ﺑﺎ ﺟﻠﺪﻫﺎﻯ ﻳﻜﺴﺎﻥ ﻭ ﺻﻔﺤﻪﻫﺎﻯ ﺩﺍﺧﻠﻰ ﮔﻮﻧﺎﮔﻮﻥ‬ ‫ﻃﺮﺍﺣﻰ ﺷﻮﻧﺪ‪.‬‬


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‫ﻃﺮﺍﺣﻰ ﭘﺸﺖ ﻭ ﺭﻭﻯ ﺟﻠﺪ ﺩﻓﺘﺮﭼﻪﻯ ﺭﺍﻫﻨﻤﺎ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪5,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﻭ ﺍﺟﺮﺍﻯ ﺻﻔﺤﻪﻫﺎﻯ ﺩﺍﺧﻠﻰ ﻫﺮ ﺻﻔﺤﻪ ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪500,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪800,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺟﺪﻭﻝ ﻭ ﻧﻤﻮﺩﺍﺭ‪ ،‬ﻫﺮ ﻣﻮﺭﺩ‬

‫ﻫﺰﻳﻨﻪﻯ ﺗﺼﻮﻳﺮﺳﺎﺯﻯ‪ ،‬ﺣﺮﻭﻑﭼﻴﻨﻰ‪ ،‬ﺗﺮﺟﻤﻪ‪ ،‬ﻋﻜﺎﺳﻰ‪ ،‬ﺍﺳﻜﻦ ﺗﺼﻮﻳﺮﻫﺎ ﻭ ﻣﻮﺍﺭﺩ ﺩﻳﮕﺮ ﺟﺪﺍﮔﺎﻧﻪ‬ ‫ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬

‫ﻓﻮﻟﺪﺭ‬

‫ﻃﺮﺍﺣﻰ ﻓﻮﻟﺪﺭ ﺗﺒﻠﻴﻐﺎﺗﻰ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪6,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻫﺰﻳﻨﻪﻯ ﺧﺪﻣﺎﺕ ﺩﻳﮕﺮ ﻣﺎﻧﻨﺪ ﻋﻜﺎﺳﻰ‪ ،‬ﺍﺳﻜﻦ‪ ،‬ﻃﺮﺍﺣﻰ ﺷﻌﺎﺭ ﻭ ﻣﻮﺍﺭﺩ ﺩﻳﮕﺮ‪ ،‬ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ‬ ‫ﻣﻰﺷﻮﺩ‪.‬‬

‫ﺑﺴﺘﻪﺑﻨﺪﻯ‬

‫ﻃﺮﺍﺣﻰ ﺑﺴﺘﻪﺑﻨﺪﻯ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 22,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺑﺮﭼﺴﺐ ﻛﺎﻻ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 14,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺳﺎﻙ ﺧﺮﻳﺪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪7,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺑﺴﺘﻪﺑﻨﺪﻯ‪ ،‬ﺑﺮﭼﺴﺐ ﻭ ﺳﺎﻙ ﺧﺮﻳﺪ ﺷﺎﻣﻞ ﻃﺮﺡ ﮔﺮﺍﻓﻴﻚ‪ ،‬ﻃﺮﺡ ﻫﻨﺪﺳﻰ ﺳﺎﺩﻩ ﻭ ﻃﺮﺍﺣﻰ‬ ‫ﺗﻴﻎ ﺍﺳﺖ‪ .‬ﻫﺰﻳﻨﻪﻯ ﺧﺪﻣﺎﺕ ﺩﻳﮕﺮ ﻣﺎﻧﻨﺪ ﻃﺮﺍﺣﻰ ﻫﻨﺪﺳﻪﻯ ﻭﻳﮋﻩ ﺑﺮﺍﻯ ﺑﺴﺘﻪﺑﻨﺪﻯ‪ ،‬ﻋﻜﺎﺳﻰ‪،‬‬ ‫ﺍﻧﺘﺨﺎﺏ ﻧﺎﻡ‪ ،‬ﺗﺪﻭﻳﻦ ﺷﻌﺎﺭ‪ ،‬ﻃﺮﺍﺣﻰ ﻧﺸﺎﻧﻪ ﻳﺎ ﻧﺸﺎﻧﻪﻧﻮﺷﺘﻪ ﻭ ﻓﺮﻡﺑﻨﺪﻯ ﺧﺎﺹ ﺑﺮﺍﻯ ﻟﻴﺘﻮﮔﺮﺍﻓﻰ ﻭ‬ ‫ﭼﺎپ ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﺑﺮﺍﻯ ﻃﺮﺍﺣﻰ ﻧﺴﺨﻪﻫﺎﻯ ﺩﻳﮕﺮ ﺍﺯ ﺑﺴﺘﻪﺑﻨﺪﻯ ﺍﺻﻠﻰ ﻭ ﻳﺎ ﺗﻐﻴﻴﺮ ﺩﺭ ﺍﻧﺪﺍﺯﻩ‪ ،‬ﺑﺮﺍﻯ ﻫﺮﻣﻮﺭﺩ ‪٪30‬‬ ‫ﻗﻴﻤﺖﭘﺎﻳﻪ ﻣﺤﺎﺳﺒﻪ ﻣﻰﺷﻮﺩ‪.‬‬


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‫ﺻﻔﺤﻪﻫﺎﻯ ﻭﺏ ﻭ ﭼﻨﺪ ﺭﺳﺎﻧﻪﺍﻯ‬

‫ﻃﺮﺍﺣﻰ ﺳﺎﺧﺘﺎﺭ ﻛﻠﻰ ﻭ ﺍﻳﺪﻩﭘﺮﺩﺍﺯﻯ ﺳﺎﻳﺖ‬ ‫ﻃﺮﺍﺣﻰ ﺻﻔﺤﻪﻫﺎﻯ ﻭﺏ ﻫﺮ ﺻﻔﺤﻪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 22,000,000‬ﺭﻳﺎﻝ‬ ‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪1,700,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﺑﺎﺗﻮﺟﻪ ﺑﻪ ﺭﺷﺪ ﺭﻭﺯﺍﻓﺰﻭﻥ ﻓﻦﺁﻭﺭﻯﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺘﻰ‪ ،‬ﺳﺎﺧﺘﺎﺭ ﺳﻨﺠﺶ ﺻﻔﺤﺎﺕ ﻭﺏ ﺑﺎ ﺗﻌﺮﻓﻪﻯ‬ ‫ﺳﺎﻝﻫﺎﻯ ﮔﺬﺷﺘﻪ ﺗﻐﻴﻴﺮ ﻛﺮﺩﻩ ﻭ ﺳﻌﻰ ﺷﺪﻩ ﺍﺳﺖ ﺍﺯ ﺳﻨﺠﺶ ﺧﻄﻰ ﻭ ﺑﺮ ﻣﺒﻨﺎﻯ ﺗﻌﺪﺍﺩ ﺻﻔﺤﺎﺕ‪،‬‬ ‫ﻧﮕﺎﻩ ﭼﺎﭘﻰ ﺑﻪ ﻭﺏ‪ ،‬ﭘﺮﻫﻴﺰ ﺷﻮﺩ‪.‬‬ ‫ﮔﺮﭼﻪ ﻧﺮﺥ ﻃﺮﺍﺣﻰ ﺻﻔﺤﺎﺕ ﻭﺏ ﺑﻪﺻﻮﺭﺕ ﺟﺪﺍﮔﺎﻧﻪ ﻧﻴﺰ ﺩﺭﺝ ﺷﺪﻩ ﺍﺳﺖ‪ ،‬ﺍﻣﺎ ﭘﻴﺸﻨﻬﺎﺩ ﺍﻧﺠﻤﻦ‪،‬‬ ‫ﺗﻌﻴﻴﻦ ﻧﺮﺥ ﺑﺮ ﻣﺒﻨﺎﻯ ﭘﺮﻭژﻩ ﻭ ﺍﺭﺗﻘﺎﻯ ﻛﻴﻔﻰ ﻃﺮﺍﺣﻰ ﻭﺏ ﺍﺳﺖ‪.‬‬ ‫ﺑﺮﻧﺎﻣﻪﻧﻮﻳﺴﻰ‪ ،‬ﺍﺟﺮﺍ ﻭ ﺁﻣﺎﺩﻩﺳﺎﺯﻯ ﺻﻔﺤﺎﺕ ﻭﺏ ﺟﺰﻭ ﻭﻇﺎﻳﻒ ﻃﺮﺍﺡ ﻧﻴﺴﺖ ﻭ ﺟﺪﺍﮔﺎﻧﻪ ﻣﺤﺎﺳﺒﻪ‬ ‫ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﺩﺭﻛﻠﻴﻪﻯ ﻣﻮﺍﺭﺩ ﻓﻮﻕ ﻫﺰﻳﻨﻪﻫﺎﻯ ﺗﺼﻮﻳﺮﺳﺎﺯﻯ‪ ،‬ﺗﺮﺟﻤﻪ‪ ،‬ﻋﻜﺎﺳﻰ‪ ،‬ﺗﺼﻮﻳﺮﻫﺎﻯ ﻣﺘﺤﺮﻙ‪،‬‬ ‫ﺗﻬﻴﻪ ﻭﺗﻮﻟﻴﺪ ﻣﻮﺳﻴﻘﻰ‪ ،‬ﺑﺮﻧﺎﻣﻪﻧﻮﻳﺴﻰﻫﺎﻯ ﭘﺮﻛﺎﺭ ﺑﺮﺍﻯ ﺑﺎﻧﻚﻫﺎﻯ ﺍﻃﻼﻋﺎﺗﻰ ﻭ ﻣﻮﺍﺭﺩ ﺍﺟﺮﺍﻳﻰ ﺑﺎ‬ ‫ﻧﺮﻡﺍﻓﺰﺍﺭ )ﻓﻠﺶ(‪ ،‬ﺑﻪﺭﻭﺯ ﻛﺮﺩﻥ ﺍﻃﻼﻋﺎﺕ ﻧﻮﺷﺘﺎﺭﻯ ﻭ ﺗﺼﻮﻳﺮﻯ ﺻﻔﺤﺎﺕ ﻭﺏ‪ ،‬ﺑﺪﻭﻥ ﺗﻐﻴﻴﺮ ﺩﺭ‬ ‫ﻃﺮﺍﺣﻰ‪ ،‬ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬

‫ﺗﻴﺘﺮﺍژ ﻓﻴﻠﻢ‪ ،‬ﻫﺮ ﺩﻗﻴﻘﻪ‬ ‫)ﺣﺪﺍﻗﻞ ﺩﻭ ﺩﻗﻴﻘﻪ ﻣﺤﺎﺳﺒﻪ ﻣﻰﺷﻮﺩ(‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 22,000,000‬ﺭﻳﺎﻝ‬

‫ﺑﻨﺮ ﻣﺘﺤﺮﻙ ﺑﺮﺍﻯ ﺳﺎﻳﺖ‪ ،‬ﻳﻚ ﻃﺮﺡ ﻭ‬ ‫ﺣﺪﺍﻛﺜﺮ ﺩﺭ ﺳﻪ ﺍﻧﺪﺍﺯﻩ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪6,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻣﺘﺤﺮﻙﺳﺎﺯﻯ ﻧﺸﺎﻧﻪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪6,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻣﻴﺎﻥﺑﺮﻧﺎﻣﻪ )ﻭﻟﻪ(‪ ،‬ﻛﻠﻴﭗ ﺗﺼﻮﻳﺮﻯ‪ ،‬ﻫﺮ ﺛﺎﻧﻴﻪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪600,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﺳﻨﺠﺶ ﺛﺎﻧﻴﻪﺍﻯ ﺑﺮﺍﻯ ﮔﺮﺍﻓﻴﻚ ﻣﺘﺤﺮﻙ ﻳﻚ ﭘﻴﺸﻨﻬﺎﺩ ﺍﺳﺖ ﻭ ﻣﻰﺗﻮﺍﻧﺪ ﺑﻪﺻﻮﺭﺕ ﻳﻚ ﭘﺮﻭژﻩﻯ‬ ‫ﻣﺴﺘﻘﻞ ﺑﻪﺻﻮﺭﺕ ﻛﻠﻰ ﻭ ﺑﺎ ﺭﺍﻳﺰﻧﻰ ﻃﺮﻓﻴﻦ ﺑﺮﺁﻭﺭﺩ ﻭ ﺍﺯﺭﻳﺎﺑﻰ ﺷﻮﺩ‪.‬‬ ‫ﻫﺰﻳﻨﻪﻫﺎﻯ ﺗﺼﻮﻳﺮﺳﺎﺯﻯ‪ ،‬ﺗﺮﺟﻤﻪ‪ ،‬ﻋﻜﺎﺳﻰ‪ ،‬ﺗﻬﻴﻪ ﻭ ﺗﻮﻟﻴﺪ ﻣﻮﺳﻴﻘﻰ ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬


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‫ﻣﺠﻠﻪ‬

‫ﻃﺮﺍﺣﻰ ﺳﺎﺧﺘﺎﺭﻛﻠﻰ ﻣﺠﻠﻪ ﻭ‬ ‫ﺷﻴﻮﻩﻯ ﺣﺮﻭﻑﭼﻴﻨﻰ‬ ‫ﻃﺮﺍﺣﻰ ﺟﻠﺪ ﻫﺮ ﺷﻤﺎﺭﻩ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 33,000,000‬ﺭﻳﺎﻝ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪5,000,000‬‬

‫ﻃﺮﺍﺣﻰ ﻭ ﺍﺟﺮﺍﻯ ﺻﻔﺤﺎﺕ ﺩﺍﺧﻞ‪ ،‬ﻫﺮ ﺻﻔﺤﻪ ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪300,000‬‬

‫ﺭﻳﺎﻝ‬ ‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﻧﺎﻡ ﻣﺠﻠﻪ ﺑﺮ ﭘﺎﻳﻪﻯ ﻃﺮﺍﺣﻰ ﻧﺸﺎﻧﻪﻧﻮﺷﺘﻪ ﻭ ﺟﺪﺍ ﺍﺯ ﺩﺳﺘﻤﺰﺩﻫﺎﻯ ﺑﺎﻻ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻃﺮﺍﺣﻰ ﺳﺮﺻﻔﺤﻪﻫﺎﻯ ﺗﺼﻮﻳﺮﻯ ﻭ ﻧﻮﺷﺘﺎﺭﻯ ﺑﺮ ﻣﺒﻨﺎﻯ ﭘﻴﻜﺘﻮﮔﺮﺍﻡ ﻣﺤﺎﺳﺒﻪ ﻣﻰﺷﻮﺩ‪.‬‬

‫ﺭﻭﺯﻧﺎﻣﻪ‬

‫ﻃﺮﺍﺣﻰ ﺳﺎﺧﺘﺎﺭ ﻛﻠﻰ ﺭﻭﺯﻧﺎﻣﻪ ﻭ‬ ‫ﺷﻴﻮﻩﻯ ﺣﺮﻭﻑﭼﻴﻨﻰ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 120,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﻧﺎﻡ ﺭﻭﺯﻧﺎﻣﻪ ﺑﺮ ﭘﺎﻳﻪﻯ ﻃﺮﺍﺣﻰ ﻧﺸﺎﻧﻪﻧﻮﺷﺘﻪ ﻭ ﺟﺪﺍ ﺍﺯ ﺩﺳﺘﻤﺰﺩﻫﺎﻯ ﺑﺎﻻ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻃﺮﺍﺣﻰ ﺳﺮﺻﻔﺤﻪﻫﺎﻯ ﺗﺼﻮﻳﺮﻯ ﻭ ﻧﻮﺷﺘﺎﺭﻯ ﺑﺮ ﻣﺒﻨﺎﻯ ﭘﻴﻜﺘﻮﮔﺮﺍﻡ ﻣﺤﺎﺳﺒﻪ ﻣﻰﺷﻮﺩ‪.‬‬

‫ﻛﺘﺎﺏ‬

‫ﻃﺮﺍﺣﻰ ﺳﺎﺧﺘﺎﺭ ﻭ ﺷﻜﻞ ﻛﻠﻰ ﺟﻠﺪ‬ ‫ﺑﺮﺍﻯ ﻳﻚ ﮔﺮﻭﻩ ﻛﺘﺎﺏ )ﻳﻮﻧﻴﻔﻮﺭﻡ(‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 14,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺳﺎﺧﺘﺎﺭ ﻭ ﺷﻜﻞ ﻛﻠﻰ ﻣﺘﻦ‬ ‫ﺑﺮﺍﻯ ﻳﻚ ﮔﺮﻭﻩ ﻛﺘﺎﺏ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪9,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺭﻭ‪ ،‬ﭘﺸﺖ ﻭ ﻋﻄﻒ ﻫﺮ ﻛﺘﺎﺏ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪5,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﻭ ﺻﻔﺤﻪﺁﺭﺍﻳﻰ ﻛﺘﺎﺏﻫﺎﻯ ﺗﺼﻮﻳﺮﻯ ﻭ ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪500,000‬‬ ‫ﻛﺘﺎﺏﻫﺎﻯ ﻧﻮﺷﺘﺎﺭﻯ ﺧﺎﺹ )‪،(Book Design‬‬ ‫ﻫﺮ ﺻﻔﺤﻪ‬

‫ﺭﻳﺎﻝ‬


‫‪19‬‬

‫ﻫﺰﻳﻨﻪﻯ ﺧﺪﻣﺎﺕ ﺩﻳﮕﺮ ﻣﺎﻧﻨﺪ ﻃﺮﺍﺣﻰ ﻧﺸﺎﻧﻪ ﻭ ﻳﺎ ﻧﺸﺎﻧﻪﻧﻮﺷﺘﻪ‪ ،‬ﺗﺼﻮﻳﺮﺳﺎﺯﻯ ﻭ ﻣﻮﺍﺭﺩ ﺩﻳﮕﺮ‬ ‫ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬

‫ﺗﻘﻮﻳﻢ ﻭ ﺳﺮﺭﺳﻴﺪ‬

‫ﻃﺮﺍﺣﻰ ﺗﻘﻮﻳﻢ ﺩﻳﻮﺍﺭﻯ ﺗﻚﺑﺮگ ﺳﺎﻻﻧﻪ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 12,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺗﻘﻮﻳﻢ ﺩﻳﻮﺍﺭﻯ ﻓﺼﻠﻰ ﺑﻪ ﺍﺿﺎﻓﻪﻯ ﺟﻠﺪ ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 17,000,000‬ﺭﻳﺎﻝ‬ ‫)ﭘﻨﺞ ﺻﻔﺤﻪ(‬ ‫ﻃﺮﺍﺣﻰ ﺗﻘﻮﻳﻢ ﺩﻳﻮﺍﺭﻯ ﻣﺎﻫﻴﺎﻧﻪ ﺑﻪ ﺍﺿﺎﻓﻪﻯ ﺟﻠﺪ ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 28,000,000‬ﺭﻳﺎﻝ‬ ‫)ﺳﻴﺰﺩﻩ ﺻﻔﺤﻪ(‬ ‫ﻃﺮﺍﺣﻰ ﻣﺎﻛﺖ ﻛﻠﻰ ﺳﺮﺭﺳﻴﺪ ﺭﻭﺯﺷﻤﺎﺭ‪،‬‬ ‫ﻫﻔﺘﻪﺷﻤﺎﺭ‪ ،‬ﻣﺎﻩ ﺷﻤﺎﺭ ‪ ،‬ﻫﺮ ﻣﻮﺭﺩ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 12,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﻣﺎﻛﺖ ﻛﻠﻰ ﺗﻘﻮﻳﻢ ﺭﻭﻣﻴﺰﻯ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 10,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﻣﺎﻛﺖ ﻛﻠﻰ ﺗﻘﻮﻳﻢ ﺯﻳﺮﺩﺳﺘﻰ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪7,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﻣﺎﻛﺖ ﻛﻠﻰ ﻭ ﺑﺮگﻫﺎﻯ ﺩﺍﺧﻞ‬ ‫ﺩﻓﺘﺮﻳﺎﺩﺩﺍﺷﺖ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪3,500,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺗﻘﻮﻳﻢ ﺷﺎﻣﻞ ﺩﺳﺘﻤﺰﺩ ﻃﺮﺍﺣﻰ ﻣﺎﻛﺖ ﻛﻠﻰ ﻭ ﺻﻔﺤﻪﺁﺭﺍﻳﻰ ﻛﻠﻴﻪﻯ ﺑﺮگﻫﺎﻯ ﺁﻥ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻫﺰﻳﻨﻪﻯ ﺧﺪﻣﺎﺕ ﺩﻳﮕﺮ ﻣﺎﻧﻨﺪ ﻃﺮﺍﺣﻰ ﺑﺮگﻫﺎﻯ ﻭﻳﮋﻩ‪ ،‬ﻃﺮﺍﺣﻰ ﻫﻨﺪﺳﻪ ﻭ ﺗﻴﻎ ﻭﻳﮋﻩ‪ ،‬ﻃﺮﺍﺣﻰ‬ ‫ﻧﺸﺎﻧﻪ ﻭ ﻳﺎ ﻧﺸﺎﻧﻪﻧﻮﺷﺘﻪ‪ ،‬ﻋﻜﺎﺳﻰ ﻳﺎ ﺗﺼﻮﻳﺮﺳﺎﺯﻯ‪ ،‬ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﺩﺳﺘﻤﺰﺩ ﻃﺮﺍﺣﻰ ﻣﺠﻤﻮﻋﻪﻯ ﻓﻮﻧﺖ ﺍﻋﺪﺍﺩ ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬


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‫ﭘﻮﺳﺘﺮ‬

‫ﻃﺮﺍﺣﻰ ﭘﻮﺳﺘﺮ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 17,000,000‬ﺭﻳﺎﻝ‬

‫ﻫﺰﻳﻨﻪﻯ ﺧﺪﻣﺎﺕ ﺩﻳﮕﺮ ﻣﺎﻧﻨﺪ ﻋﻜﺎﺳﻰ‪ ،‬ﺧﻮﺵﻧﻮﻳﺴﻰ‪ ،‬ﺍﺳﻜﻦ ﻭ ﺗﺪﻭﻳﻦ ﺷﻌﺎﺭ ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ‬ ‫ﻣﻰﺷﻮﺩ‪.‬‬

‫ﻃﺮﺍﺣﻰ ﻗﻠﻢ )ﻓﻮﻧﺖ(‬

‫ﻃﺮﺍﺣﻰ ﻳﻚ ﻗﻠﻢ )‪ (Type Face‬ﻣﺘﻦ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 140,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﻳﻚ ﻗﻠﻢ )‪ (Type Face‬ﺗﻴﺘﺮ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 90,000,000‬ﺭﻳﺎﻝ‬

‫ﺧﺎﻧﻮﺍﺩﻩﻯ ﻛﺎﻣﻞ ﺣﺮﻭﻑ )‪(Type Family‬‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 300,000,000‬ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺣﺮﻭﻑ ﻣﺠﻤﻮﻋﻪﺍﻯ ﺍﺳﺖ ﻛﺎﻣﻞ ﺍﺯ ﻃﺮﺍﺣﻰ ﻭ ﺍﺟﺮﺍﻯ ﮔﺮﺍﻓﻴﻚ ﺣﺮﻭﻑ ﻭ ﻗﺎﺑﻠﻴﺖﻫﺎﻯ‬ ‫ﺍﺗﺼﺎﻝ ﺁﻥﻫﺎ‪ ،‬ﻃﺮﺍﺣﻰ ﻋﻼﻳﻢ ﻭ ﻧﺸﺎﻧﻪﻫﺎﻯ ﺁﻭﺍﻳﻰ ﻣﻌﻤﻮﻝ ﻓﺎﺭﺳﻰ‪ ،‬ﻋﻼﻳﻢ ﻭ ﻧﺸﺎﻧﻪﻫﺎﻯ ﻧﻘﻄﻪﮔﺬﺍﺭﻯ‬ ‫ﻭ ﻃﺮﺍﺣﻰ ﺍﻋﺪﺍﺩ‪.‬‬ ‫ﺧﺎﻧﻮﺍﺩﻩﻯ ﻛﺎﻣﻞ ﺣﺮﻭﻑ ﺷﺎﻣﻞ ﻫﻤﻪﻯ ﻣﻮﺍﺭﺩ ﺑﺎﻻ ﺩﺭ ﺳﻪ ﺷﻜﻞ ﺳﻴﺎﻩ‪ ،‬ﻧﺎﺯﻙ ﻭ ﻣﺎﻳﻞ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﺩﺭﻣﻮﺭﺩ ﻋﻼﻳﻢ ﻭ ﻧﺸﺎﻧﻪﻫﺎﻯ ﺩﻳﮕﺮ ﻗﻴﻤﺖ ﭘﺎﻳﻪ ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﺍﺟﺮﺍﻯ ﻃﺮﺡ ﺑﻪ ﻋﻬﺪﻩﻯ ﻃﺮﺍﺡ ﺍﺳﺖ‪ ،‬ﺍﻣﺎ ﺍﺟﺮﺍﻯ ﻧﺮﻡ ﺍﻓﺰﺍﺭﻯ ﺑﺮﺍﻯ ﻣﺤﻴﻂﻫﺎﻯ ﺧﺎﺹ ﺩﺳﺘﻤﺰﺩ‬ ‫ﺟﺪﺍﮔﺎﻧﻪ ﺩﺍﺭﺩ‪.‬‬

‫ﻟﻮﺡ ﻓﺸﺮﺩﻩ ﻭﻛﺎﺳﺖ‬

‫ﻃﺮﺍﺣﻰ ﻟﻮﺡ ﻓﺸﺮﺩﻩ )ﺳﻰﺩﻯ( ﻭ‬ ‫ﺻﻔﺤﺎﺕ ﺩﺍﺧﻞ ﻭ ﭘﺸﺖ‬ ‫ﺑﻪ ﻫﻤﺮﺍﻩ ﻃﺮﺍﺣﻰ ﺭﻭﻯ ﺣﻠﻘﻪﻯ ﺁﻥ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪8,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﺟﻠﺪ ﻛﺎﺳﺖ‪،‬‬ ‫ﺻﻔﺤﺎﺕ ﺩﺍﺧﻞ ﻭ ﭘﺸﺖ ﻭ ﺑﺮﭼﺴﺐ ﺁﻥ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪6,000,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﺩﺭﺻﻮﺭﺗﻰﻛﻪ ﺟﻠﺪ ﻛﺎﺳﺖ‪ ،‬ﻫﻢ ﻃﺮﺡ ﺟﻠﺪ ﻟﻮﺡ ﻓﺸﺮﺩﻩ ﺑﺎﺷﺪ‪ ،‬ﻗﻴﻤﺖ ﺁﻥ ‪ ٪30‬ﻗﻴﻤﺖ ﭘﺎﻳﻪﻯ ﻟﻮﺡ‬ ‫ﻓﺸﺮﺩﻩ ﺣﺴﺎﺏ ﻣﻰﺷﻮﺩ‪.‬‬


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‫ﺩﺭﺻﻮﺭﺗﻰﻛﻪ ﺿﺮﻭﺭﺕ ﻃﺮﺍﺣﻰ ﺑﺴﺘﻪﺑﻨﺪﻯ ﺑﺮﺍﻯ ﻫﺮﻳﻚ ﺍﺯ ﻣﻮﺍﺭﺩ ﺑﺎﻻ ﺑﻪﻭﺟﻮﺩ ﺑﻴﺎﻳﺪ‪ ،‬ﺍﺳﺎﺱ‬ ‫ﻗﻴﻤﺖﮔﺬﺍﺭﻯ‪ ،‬ﻗﻴﻤﺖﭘﺎﻳﻪﻯ ﺑﺴﺘﻪﺑﻨﺪﻯ ﺧﻮﺍﻫﺪ ﺑﻮﺩ‪.‬‬ ‫ﺩﺳﺘﻤﺰﺩ ﻃﺮﺍﺣﻰ ﻫﺮﻧﻮﻉ ﻛﺘﺎﺑﭽﻪﻯ ﻫﻤﺮﺍﻩ ﻟﻮﺡ ﻓﺸﺮﺩﻩ ﻭ ﻳﺎ ﻛﺎﺳﺖ ﻣﻄﺎﺑﻖ ﺩﺳﺘﻤﺰﺩ ﻃﺮﺍﺣﻰ‬ ‫ﺻﻔﺤﻪﻫﺎﻯ ﺩﺍﺧﻠﻰ ﺑﺮﻭﺷﻮﺭ ﺑﺮﺁﻭﺭﺩ ﻣﻰﺷﻮﺩ‪.‬‬

‫ﻛﺎﺭﺕ‬

‫ﺭﻳﺎﻝ‬

‫ﻃﺮﺍﺣﻰ ﻛﺎﺭﺕ ﺩﻋﻮﺕ‪ ،‬ﺗﺒﺮﻳﻚ ﻭ ﻣﻮﺍﺭﺩ ﻧﻈﻴﺮ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪5,000,000‬‬

‫ﻃﺮﺍﺣﻰ ﻛﺎﺭﺕﻫﺎﻯ ﺑﺎﻧﻜﻰ‪ ،‬ﺍﻋﺘﺒﺎﺭﻯ‪ ،‬ﺗﻠﻔﻦ ﻭ‬ ‫ﻣﻮﺍﺭﺩ ﻧﻈﻴﺮ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 12,000,000‬ﺭﻳﺎﻝ‬

‫ﻫﺰﻳﻨﻪﻯ ﺧﺪﻣﺎﺕ ﺩﻳﮕﺮ ﻣﺎﻧﻨﺪ ﻋﻜﺎﺳﻰ‪ ،‬ﺍﺳﻜﻦ‪ ،‬ﺧﻮﺵﻧﻮﻳﺴﻰ ﻭ ﺗﺪﻭﻳﻦ ﺷﻌﺎﺭ ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ‬ ‫ﻣﻰﺷﻮﺩ‪.‬‬

‫ﺗﻤﺒﺮ‬

‫ﻃﺮﺍﺣﻰ ﺗﻤﺒﺮ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ 14,000,000‬ﺭﻳﺎﻝ‬

‫ﻫﺰﻳﻨﻪﻯ ﺧﺪﻣﺎﺕ ﺩﻳﮕﺮ ﻣﺎﻧﻨﺪ ﻋﻜﺎﺳﻰ‪ ،‬ﺍﺳﻜﻦ‪ ،‬ﺗﺼﻮﻳﺮﺳﺎﺯﻯ ﻭ ﻳﺎ ﻣﻮﺍﺭﺩ ﺩﻳﮕﺮ ﺟﺪﺍﮔﺎﻧﻪ ﺣﺴﺎﺏ‬ ‫ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﺩﺭ ﻃﺮﺍﺣﻰ ﻧﺴﺨﻪﻫﺎﻯ ﺩﻳﮕﺮ ﺍﺯ ﻳﻚ ﺗﻤﺒﺮ‪ ٪50‬ﺑﻪ ﻗﻴﻤﺖ ﺍﻓﺰﻭﺩﻩ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻃﺮﺍﺣﻰ ﺗﻤﺒﺮﻫﺎﻯ ﺳﺮﻯ‪ ،‬ﻗﻴﻤﺖﮔﺬﺍﺭﻯ ﺟﺪﺍﮔﺎﻧﻪ ﺩﺍﺭﺩ‪.‬‬


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‫ﻣﺸﺎﻭﺭﻩ‬

‫ﻣﺸﺎﻭﺭﻩ ﻭ ﻣﺪﻳﺮﻳﺖ ﺑﺮﺍﻯ ﺗﻌﻴﻴﻦ ﺧﻂ ﻣﺸﻰ ﻭ‬ ‫ﺳﻴﺎﺳﺖ ﻛﻠﻰ ﻛﺎﺭ‪ ،‬ﻫﺮ ﺳﺎﻋﺖ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪1,700,000‬‬

‫ﺭﻳﺎﻝ‬

‫ﻫﺮﻧﻮﻉ ﺧﺪﻣﺎﺕ ﺩﻳﮕﺮ ﻛﻪ ﺑﻪﺻﻮﺭﺕ ﻃﺮﺍﺣﻰ ﻭ ﻣﻮﺍﺭﺩ ﻧﻈﻴﺮ‪ ،‬ﻣﺸﺎﻭﺭ ﻋﻬﺪﻩﺩﺍﺭ ﺍﻧﺠﺎﻡ ﺁﻥ ﺷﻮﺩ ﻃﺒﻖ‬ ‫ﺗﻌﺮﻓﻪﻯ ﻗﻴﻤﺖﻫﺎﻯ ﻣﻮﺟﻮﺩ ﺍﺭﺯﺵﮔﺬﺍﺭﻯ ﻣﻰﺷﻮﻧﺪ‪.‬‬

‫ﻧﻈﺎﺭﺕ ﻓﻨﻰ‬

‫ﺭﻳﺎﻝ‬

‫ﻛﺎﺭﻣﺰﺩ ﻫﺮﮔﻮﻧﻪ ﭘﻴﮕﻴﺮﻯ ﻭ ﻧﻈﺎﺭﺕ ﻓﻨﻰ ﺩﺭ‬ ‫ﻋﺮﺻﻪﻯ ﺗﻜﻤﻴﻞ ﻭ ﺑﻪ ﺳﺮﺍﻧﺠﺎﻡ ﺭﺳﺎﻧﺪﻥ ﻃﺮﺍﺣﻰ‬ ‫ﮔﺮﺍﻓﻴﻚ‪ ،‬ﻣﺎﻧﻨﺪ ﻧﻈﺎﺭﺕ ﺑﺮ ﺍﻣﻮﺭ ﻟﻴﺘﻮﮔﺮﺍﻓﻰ‪،‬‬ ‫ﻋﻜﺎﺳﻰ‪ ،‬ﭼﺎپ‪ ،‬ﺻﺤﺎﻓﻰ ﻭ ﻣﻮﺍﺭﺩ ﻣﺸﺎﺑﻪ ﺗﺎ ﺳﻘﻒ‬ ‫ﺩﻩﻣﻴﻠﻴﻮﻥ ﺭﻳﺎﻝ ﻫﺰﻳﻨﻪ ﺑﻪﻋﻨﻮﺍﻥ ﻣﺒﻠﻎ ﺣﺪﺍﻗﻞ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪2,200,000‬‬

‫ﺑﻴﺶ ﺍﺯ ﻣﺒﻠﻎ ﻓﻮﻕ‬

‫ﻗﻴﻤﺖ ﭘﺎﻳﻪ ‪ ٪20‬ﻛﻞ ﻫﺰﻳﻨﻪﻫﺎ‬ ‫ﺑﻪﺻﻮﺭﺕ ﺗﻮﺍﻓﻘﻰ ﻭ ﺑﺮﺣﺴﺐ‬ ‫ﻧﻮﻉ ﻛﺎﺭ‬

‫ﺗﻌﻴﻴﻦ ﻛﺎﺭﻣﺰﺩ ﭘﺎﻳﻪ ﺑﺮﺍﺳﺎﺱ ﺟﻤﻊ ﻛﻞ ﻫﺰﻳﻨﻪﻫﺎﻯ ﻛﺎﺭ ﺷﺎﻣﻞ ﺩﺳﺘﻤﺰﺩﻫﺎ ﻭ ﺧﺪﻣﺎﺕ ﺑﻪﻋﻼﻭﻩ‬ ‫ﻫﺰﻳﻨﻪﻯ ﻣﻮﺍﺩ ﻣﺎﻧﻨﺪ‪ :‬ﻛﺎﻏﺬ‪ ،‬ﻓﻴﻠﻢ ﻭ ﺯﻳﻨﻚ‪ ،‬ﭼﺎپ‪ ،‬ﺻﺤﺎﻓﻰ ﻭ‪ ...‬ﺻﻮﺭﺕ ﻣﻰﮔﻴﺮﺩ‪.‬‬


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‫ﻗﺮﺍﺭﺩﺍﺩ‬

‫ﺍﻳﻦ ﻗﺮﺍﺭﺩﺍﺩ ﺑﻴﻦ ﺧﺎﻧﻢ‪ /‬ﺁﻗﺎﻯ‪ /‬ﺷﺮﻛﺖ ‪------------------------------‬‬ ‫ﺑﻪ ﻧﺸﺎﻧﻰ ﻭ ﺗﻠﻔﻦ ‪------------------------------------------‬‬ ‫ﻛﻪ ﺩﺭ ﺍﻳﻦ ﻗﺮﺍﺭﺩﺍﺩ )ﻛﺎﺭﻓﺮﻣﺎ( ﻧﺎﻣﻴﺪﻩ ﻣﻰﺷﻮﺩ ﺍﺯ ﻳﻚﺳﻮ ﻭ ﺧﺎﻧﻢ‪ /‬ﺁﻗﺎ ‪-----------‬‬ ‫ﺑﻪ ﺷﻤﺎﺭﻩ ﻋﻀﻮﻳﺖ ‪ ------‬ﺍﻧﺠﻤﻦ ﺻﻨﻔﻰ ﻃﺮﺍﺣﺎﻥﮔﺮﺍﻓﻴﻚ ﺍﻳﺮﺍﻥ‬ ‫ﺑﻪ ﻧﺸﺎﻧﻰ ﻭ ﺗﻠﻔﻦ ‪-------------------------------------------‬‬ ‫ﻛﻪ ﺩﺭ ﺍﻳﻦ ﻗﺮﺍﺭﺩﺍﺩ )ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ( ﻧﺎﻣﻴﺪﻩ ﻣﻰﺷﻮﺩ ﺍﺯ ﺳﻮﻯ ﺩﻳﮕﺮ ﺑﻪﺷﺮﺡ ﻣﻮﺍﺩ ﺫﻳﻞ‬ ‫ﻣﻨﻌﻘﺪ ﻣﻰﮔﺮﺩﺩ‪.‬‬ ‫ﻣﺎﺩﻩ ‪ -1‬ﻣﻮﺿﻮﻉ ﻗﺮﺍﺭﺩﺍﺩ‪-------------------------------------‬‬ ‫‪-----------------------------------------------------‬‬‫ﻣﺎﺩﻩ ‪ -2‬ﻣﺪﺕ ﻗﺮﺍﺭﺩﺍﺩ ﻭ ﺯﻣﺎﻥﺑﻨﺪﻯ‬ ‫ﻣﺪﺕ ﻗﺮﺍﺭﺩﺍﺩ ﺍﺯ ﺗﺎﺭﻳﺦ ‪ ---- ----‬ﺑﻪ ﻣﺪﺕ ‪ ----‬ﺭﻭﺯ ﻣﻰﺑﺎﺷﺪ ﻛﻪ ﺑﻪ ﺷﺮﺡ ﺫﻳﻞ‬ ‫ﺗﻔﻜﻴﻚ ﻣﻰﮔﺮﺩﺩ‪:‬‬ ‫ ﺍﺭﺍﺋﻪﻯ ﻧﻤﻮﻧﻪﻯ ﺍﻭﻟﻴﻪﻯ ﻃﺮﺍﺣﻰ ﺗﻮﺳﻂ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ‪ ،‬ﺣﺪﺍﻛﺜﺮ ﺗﺎ ﭘﺎﻳﺎﻥ ﻭﻗﺖ ﺍﺩﺍﺭﻯ‬‫ﺭﻭﺯ ‪. --------‬‬ ‫ ﺑﺮﺭﺳﻰ ﻭ ﺍﻇﻬﺎﺭﻧﻈﺮ ﻭ ﺗﺎﻳﻴﺪ ﻧﻤﻮﻧﻪﻯ ﺍﻭﻟﻴﻪ ﺗﻮﺳﻂ ﻛﺎﺭﻓﺮﻣﺎ ﺣﺪﺍﻛﺜﺮ ﺗﺎ ﭘﺎﻳﺎﻥ ﻭﻗﺖ‬‫ﺍﺩﺍﺭﻯ ﺭﻭﺯ ‪. --------‬‬ ‫ ﺍﺭﺍﺋﻪ ﻭ ﺗﺤﻮﻳﻞ ﻧﻬﺎﻳﻰ ﻣﻮﺿﻮﻉ ﻗﺮﺍﺭﺩﺍﺩ ﺗﻮﺳﻂ ﻃﺮﺍﺡ ﮔﺮﺍﻓﻴﻚ‪ ،‬ﺣﺪﺍﻛﺜﺮ ﺗﺎ ﭘﺎﻳﺎﻥ ﻭﻗﺖ‬‫ﺍﺩﺍﺭﻯ ﺭﻭﺯ ‪. --------‬‬ ‫ﭼﻨﺎﻧﭽﻪ ﻧﻈﺎﺭﺕ ﺑﺮ ﺗﻜﺜﻴﺮ ﻭ ﭼﺎپ ﻣﻮﺿﻮﻉ ﻗﺮﺍﺭﺩﺍﺩ ﺑﻪﻋﻬﺪﻩﻯ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﺑﺎﺷﺪ‪،‬‬ ‫ﺧﺪﻣﺎﺕ ﻣﺬﻛﻮﺭ ﺩﺭ ﻣﻮﺿﻮﻉ ﻗﺮﺍﺭﺩﺍﺩ ﺑﻪﻋﻨﻮﺍﻥ ﻣﺮﺣﻠﻪﻯ ﭼﻬﺎﺭﻡ ﺯﻣﺎﻥﺑﻨﺪﻯ ﺑﻪﻣﺪﺕ‬ ‫‪ ----‬ﺭﻭﺯ‪ ،‬ﺣﺪﺍﻛﺜﺮ ﺗﺎ ﭘﺎﻳﺎﻥ ﻭﻗﺖ ﺍﺩﺍﺭﻯ ﺭﻭﺯ ‪ --------‬ﻗﻴﺪ ﻭ ﺗﺎﻳﻴﺪ ﻣﻰﺷﻮﺩ‪.‬‬


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‫ﻣﺎﺩﻩ ‪ –3‬ﻣﺒﻠﻎ ﻗﺮﺍﺭﺩﺍﺩ ﻭ ﺷﻴﻮﻩﻯ ﭘﺮﺩﺍﺧﺖ‬ ‫ﻣﺒﻠﻎ ﻗﺮﺍﺭﺩﺍﺩ ‪ ---- ---- ---- ----‬ﺭﻳﺎﻝ ﻭ ﺑﺮﺍﺳﺎﺱ ﻗﻴﻤﺖﻫﺎﻯ ﭘﻴﻮﺳﺖ ﺗﻌﺮﻓﻪﻯ‬ ‫ﺭﺳﻤﻰ ﺍﻧﺠﻤﻦ ﺻﻨﻔﻰ ﻃﺮﺍﺣﺎﻥ ﮔﺮﺍﻓﻴﻚ ﺍﻳﺮﺍﻥ ﻣﻰﺑﺎﺷﺪ ﻛﻪ ﺩﺭ ﻣﺮﺍﺣﻞ ﺫﻳﻞ ﺗﻮﺳﻄﻜﺎﺭﻓﺮﻣﺎ‬ ‫ﺑﻪ ﻃﺮﺍﺡ ﮔﺮﺍﻓﻴﻚ ﭘﺮﺩﺍﺧﺖ ﻣﻰﮔﺮﺩﺩ‪:‬‬ ‫‪ ٪50‬ﻣﺒﻠﻎ ﻛﻞ ﻫﻢ ﺯﻣﺎﻥ ﺑﺎ ﺍﻣﻀﺎء ﻭ ﻣﺒﺎﺩﻟﻪﻯ ﻗﺮﺍﺭﺩﺍﺩ‪.‬‬ ‫‪ ٪30‬ﻣﺒﻠﻎ ﻛﻞ ﻗﺮﺍﺭﺩﺍﺩ ﭘﺲ ﺍﺯ ﺗﺎﻳﻴﺪ ﻧﻬﺎﻳﻰ ﻃﺮﺡﻫﺎﻯ ﺍﻭﻟﻴﻪ ﻣﻮﺿﻮﻉ ﻗﺮﺍﺭﺩﺍﺩ‪.‬‬ ‫‪ ٪20‬ﻣﺒﻠﻎ ﻛﻞ ﻫﻢﺯﻣﺎﻥ ﺑﺎ ﺗﺤﻮﻳﻞ ﻧﻬﺎﻳﻰ ﻣﻮﺿﻮﻉ ﻗﺮﺍﺭﺩﺍﺩ‪.‬‬ ‫ﻣﺎﺩﻩ ‪ –4‬ﺗﻌﻬﺪﺍﺕ ﻛﺎﺭ ﻓﺮﻣﺎ‬ ‫‪ -1 -4‬ﻛﺎﺭﻓﺮﻣﺎ ﻣﺘﻌﻬﺪ ﻣﻰﺷﻮﺩ ﻛﻠﻴﻪﻯ ﺍﻃﻼﻋﺎﺕ ﻭ ﻣﺼﺎﻟﺢ ﻻﺯﻡ ﺟﻬﺖ ﺁﺷﻨﺎﻳﻰ ﻭ ﺍﻧﺠﺎﻡ‬ ‫ﻣﻮﺿﻮﻉ ﻗﺮﺍﺭﺩﺍﺩ ﺭﺍ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﻗﺮﺍﺭﺩﻫﺪ‪.‬‬ ‫‪ -2-4‬ﭼﻨﺎﻧﭽﻪ ﭼﻨﺪ ﻧﻤﻮﻧﻪﻯ ﺍﻭﻟﻴﻪﻯ ﻃﺮﺍﺣﻰ ﺗﻮﺳﻂ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﺟﻬﺖ ﺑﺮﺭﺳﻰ‬ ‫ﺑﻪ ﻛﺎﺭﻓﺮﻣﺎ ﺍﺭﺍﺋﻪ ﮔﺮﺩﺩ‪ ،‬ﻛﺎﺭﻓﺮﻣﺎ ﭘﺲ ﺍﺯ ﺍﻧﺘﺨﺎﺏ ﻧﻤﻮﻧﻪﻯ ﺍﻭﻟﻴﻪﻯ ﻣﻨﺎﺳﺐ‪ ،‬ﻣﻠﺰﻡ ﺑﻪ‬ ‫ﺑﺎﺯﮔﺮﺩﺍﻧﺪﻥ ﺗﻤﺎﻡ ﻧﻤﻮﻧﻪﻫﺎﻯ ﺩﻳﮕﺮ ﺑﻪ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﺑﻮﺩﻩ ﻭ ﻫﻴﭻﮔﻮﻧﻪ ﺣﻖ ﻣﺎﻟﻜﻴﺘﻰ‬ ‫ﻧﺴﺒﺖ ﺑﻪ ﺳﺎﻳﺮ ﻧﻤﻮﻧﻪﻫﺎ ﻧﺪﺍﺭﺩ‪.‬‬ ‫‪ -3-4‬ﭼﻨﺎﻧﭽﻪ ﺑﻌﺪ ﺍﺯ ﺗﺎﻳﻴﺪ ﻧﻤﻮﻧﻪﻯ ﺍﻭﻟﻴﻪ ﻛﻪ ﺑﻪ ﺍﻣﻀﺎء ﻃﺮﻓﻴﻦ ﻗﺮﺍﺭﺩﺍﺩ ﺭﺳﻴﺪﻩ ﺍﺳﺖ‪،‬‬ ‫ﻛﺎﺭﻓﺮﻣﺎ ﺍﻧﺠﺎﻡ ﺗﻐﻴﻴﺮﺍﺗﻰ ﺭﺍ ﺩﺭ ﻧﻤﻮﻧﻪﻯ ﺍﻭﻟﻴﻪ ﺩﺭﺧﻮﺍﺳﺖ ﻧﻤﺎﻳﺪ‪ ،‬ﻣﻠﺰﻡ ﺑﻪ ﭘﺮﺩﺍﺧﺖ‬ ‫ﻫﺰﻳﻨﻪﻫﺎﻯ ﻣﺘﺮﺗﺐ ﺑﺮ ﺍﻧﺠﺎﻡ ﺗﻐﻴﻴﺮﺍﺕ ﻛﻪ ﺗﻮﺳﻂ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﺍﻋﻼﻡ ﻣﻰﮔﺮﺩﺩ ﻣﻰﺑﺎﺷﺪ‪.‬‬ ‫ﻣﺎﺩﻩ ‪ –5‬ﺗﻌﻬﺪﺍﺕ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ‬ ‫‪ -1-5‬ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﻣﻮﻇﻒ ﺍﺳﺖ ﺍﻃﻼﻋﺎﺕ ﺍﺭﺍﺋﻪ ﺷﺪﻩ ﺗﻮﺳﻂ ﻛﺎﺭﻓﺮﻣﺎ ﺭﺍ ﺑﻪﺩﻗﺖ‬ ‫ﻣﻄﺎﻟﻌﻪ ﻭ ﺑﺮﺭﺳﻰ ﻧﻤﺎﻳﺪ ﺗﺎ ﺩﺭ ﺍﺭﺍﺋﻪﻯ ﻃﺮﺡﻫﺎﻯ ﺧﻮﺩ ﺑﺘﻮﺍﻧﺪ ﺑﻪﺩﺭﺳﺘﻰ ﻋﻤﻞ ﻛﻨﺪ‪.‬‬ ‫‪ -2-5‬ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﻣﺘﻌﻬﺪ ﺍﺳﺖ ﺑﺮﺍﻯ ﻫﺮ ﻣﻮﺿﻮﻉ ﺳﻔﺎﺭﺵ ‪ ----‬ﻧﻤﻮﻧﻪ ﻃﺮﺡ ﺍﻭﻟﻴﻪ‬ ‫ﺍﺭﺍﺋﻪ ﻧﻤﺎﻳﺪ ﺗﺎ ﻛﺎﺭﻓﺮﻣﺎ ﺑﺘﻮﺍﻧﺪ ﺍﺯ ﻣﻴﺎﻥ ﺁﻥﻫﺎ ﺑﻬﺘﺮﻳﻦ ﺭﺍ ﺍﻧﺘﺨﺎﺏ ﻛﻨﺪ‪.‬‬ ‫‪ -3-5‬ﻃﺮﺍﺡ ﮔﺮﺍﻓﻴﻚ ﻣﺘﻌﻬﺪ ﺍﺳﺖ ﻃﺮﺡ ﺍﻭﻟﻴﻪ ﺍﻧﺘﺨﺎﺏ ﺷﺪﻩ ﺭﺍ ﺑﺎ ﺍﺻﻼﺣﺎﺗﻰ ﻛﻪ ﺑﺎ‬ ‫ﻛﺎﺭﻓﺮﻣﺎ ﺑﻪ ﺗﻮﺍﻓﻖ ﻣﻰﺭﺳﺪ ﺑﻪ ﺍﺗﻤﺎﻡ ﺭﺳﺎﻧﺪﻩ ﻭ ﻃﺮﺡ ﻧﻬﺎﻳﻰ ﺭﺍ ﺗﺤﻮﻳﻞ ﺩﻫﺪ‪.‬‬


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‫‪ -4-5‬ﻛﻠﻴﻪﻯ ﺍﻃﻼﻋﺎﺗﻰ ﻛﻪ ﺗﻮﺳﻂ ﻛﺎﺭﻓﺮﻣﺎ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﻗﺮﺍﺭﻣﻰﮔﻴﺮﺩ‬ ‫ﻣﺤﺮﻣﺎﻧﻪ ﺍﺳﺖ‪ ،‬ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﻣﻮﻇﻒ ﺑﻪ ﺣﻔﻆ ﻭ ﻧﮕﻬﺪﺍﺭﻯ ﺍﻃﻼﻋﺎﺕ ﺩﺍﺩﻩ ﺷﺪﻩ ﺑﻮﺩﻩ‬ ‫ﻭ ﺣﻖ ﺍﻧﺘﻘﺎﻝ ﺑﻪﻏﻴﺮ ﺭﺍ ﻧﺪﺍﺭﺩ‪.‬‬ ‫ﻣﺎﺩﻩ ‪ –6‬ﻛﺴﻮﺭﺍﺕ ﻗﺎﻧﻮﻧﻰ‬ ‫ﻣﺒﻠﻎ ﻣﺬﻛﻮﺭ ﺩﺭ ﻣﺎﺩﻩﻯ ‪ 3‬ﻗﺮﺍﺭﺩﺍﺩ‪ ،‬ﻣﺒﻠﻎ ﺧﺎﻟﺺ ﺩﺭﻳﺎﻓﺘﻰ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﺍﺯ ﻛﺎﺭﻓﺮﻣﺎ ﻣﻰﺑﺎﺷﺪ‬ ‫ﻭ ﭘﺮﺩﺍﺧﺖ ﻫﺮﮔﻮﻧﻪ ﻛﺴﻮﺭﺍﺕ ﻗﺎﻧﻮﻧﻰ ﻣﺮﺑﻮﻁ ﺑﻪ ﺍﻳﻦ ﻗﺮﺍﺭﺩﺍﺩ ﺑﻪﻋﻬﺪﻩﻯ ﻛﺎﺭﻓﺮﻣﺎ ﺍﺳﺖ‪.‬‬ ‫ﻣﺎﺩﻩ ‪ –7‬ﺗﺎﺧﻴﺮﺍﺕ‬ ‫‪ -1-7‬ﺷﺮﻭﻉ ﺯﻣﺎﻥﺑﻨﺪﻯ ﺍﺟﺮﺍﻯ ﻗﺮﺍﺭﺩﺍﺩ ﻣﻨﻮﻁ ﺑﻪ ﭘﺮﺩﺍﺧﺖ ﭘﻴﺶﭘﺮﺩﺍﺧﺖ ﺍﺯ ﺳﻮﻯ‬ ‫ﻛﺎﺭﻓﺮﻣﺎ ﺑﻪ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﻭ ﻧﻴﺰ ﺗﺤﻮﻳﻞ ﺍﻃﻼﻋﺎﺕ ﻭ ﻣﺪﺍﺭﻙ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﺟﻬﺖ ﺍﺟﺮﺍﻯ‬ ‫ﻣﻮﺿﻮﻉ ﻗﺮﺍﺭﺩﺍﺩ ﻣﻰﺑﺎﺷﺪ‪ .‬ﺑﺪﻳﻬﻰ ﺍﺳﺖ ﻫﺮﮔﻮﻧﻪ ﺗﺎﺧﻴﺮ ﺩﺭ ﻣﻮﺍﺭﺩ ﻣﺬﻛﻮﺭ ﺑﻪﻫﻤﺎﻥ ﻣﻴﺰﺍﻥ‬ ‫ﻣﻮﺟﺐ ﺗﺎﺧﻴﺮ ﺩﺭ ﺯﻣﺎﻥ ﺍﺟﺮﺍﻯ ﻗﺮﺍﺭﺩﺍﺩ ﺗﻮﺳﻂ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﻣﻰﮔﺮﺩﺩ ﻛﻪ ﺑﻪﻋﻨﻮﺍﻥ‬ ‫ﺗﺎﺧﻴﺮ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﻣﺤﺴﻮﺏ ﻧﻤﻰﺷﻮﺩ‪.‬‬ ‫‪ -2-7‬ﺩﺭﺻﻮﺭﺕ ﺗﺎﺧﻴﺮ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﺩﺭ ﺍﺟﺮﺍﻯ ﻣﻮﺿﻮﻉ ﻗﺮﺍﺭﺩﺍﺩ ﺑﻪ ﺍﺯﺍﻯ ﻫﺮ ﺭﻭﺯ‬ ‫ﺗﺎﺧﻴﺮ ‪ ----‬ﺭﻳﺎﻝ ﺟﺮﻳﻤﻪ ﻣﺤﺎﺳﺒﻪ ﺷﺪﻩ ﻭ ﺩﺭ ﻣﺮﺣﻠﻪﻯ ﺳﻮﻡ ﭘﺮﺩﺍﺧﺖ ﻛﺴﺮ ﺧﻮﺍﻫﺪ ﺷﺪ‪.‬‬ ‫ﻣﺎﺩﻩ ‪ –8‬ﺣﻖ ﺍﻣﻀﺎء‬ ‫‪ -1-8‬ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﺣﻖ ﺩﺍﺭﺩ ﻃﺮﺍﺣﻰ ﻭ ﺍﺟﺮﺍﻯ ﺍﺛﺮ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﻣﺤﻞ ﻣﻨﺎﺳﺐ ﺑﻪ‬ ‫ﻃﺮﻳﻘﻰ ﻛﻪ ﺑﻪ ﺍﺻﻞ ﻃﺮﺡ ﺁﺳﻴﺐ ﻭﺍﺭﺩ ﻧﮕﺮﺩﺩ ﺍﻣﻀﺎء ﻧﻤﺎﻳﺪ‪.‬‬ ‫‪ -2-8‬ﺑﻪﻛﺎﺭﺑﺮﺩﻥ ﻧﺸﺎﻧﻰ‪ ،‬ﺗﻠﻔﻦ ﻭ ﻳﺎ ﺳﺎﻳﺮ ﺍﻃﻼﻋﺎﺕ ﺗﻮﺳﻂ ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ ﺩﺭ ﻛﻨﺎﺭ‬ ‫ﺍﻣﻀﺎء ﻧﻴﺎﺯ ﺑﻪ ﺗﺎﻳﻴﺪ ﻛﺎﺭﻓﺮﻣﺎ ﺩﺭ ﻣﺘﻦ ﻗﺮﺍﺭﺩﺍﺩ ﺩﺍﺭﺩ‪.‬‬ ‫ﻣﺎﺩﻩ ‪ -9‬ﻓﺴﺦ ﻗﺮﺍﺭﺩﺍﺩ ﻭ ﺣﻜﻤﻴﺖ‬ ‫ﺩﺭﺻﻮﺭﺗﻰﻛﻪ ﻫﺮﻳﻚ ﺍﺯ ﻃﺮﻓﻴﻦ ﻗﺮﺍﺭﺩﺍﺩ ﺑﻪ ﻫﺮ ﺩﻟﻴﻞ ﺑﺨﻮﺍﻫﻨﺪ ﻗﺮﺍﺭﺩﺍﺩ ﺭﺍ ﻓﺴﺦ ﻛﻨﻨﺪ‬ ‫ﻣﻰﺑﺎﻳﺴﺖ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺭﺍ ﺑﺎ ﺫﻛﺮ ﺩﻻﻳﻞ ﺧﻮﺩ ﻛﺘﺒﺎ ﺑﻪ ﻃﺮﻑ ﺩﻳﮕﺮ ﺍﻋﻼﻡ ﻧﻤﺎﻳﻨﺪ‪.‬‬


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‫ﺣﻜﻤﻴﺖ ﺩﺭﺧﺼﻮﺹ ﺑﺮﺁﻭﺭﺩ ﺯﻳﺎﻥﻫﺎﻯ ﻧﺎﺷﻰ ﺍﺯ ﻓﺴﺦ ﺑﻪﻋﻬﺪﻩﻯ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻛﻤﻴﺘﻪﻯ‬ ‫ﺣﻞ ﺍﺧﺘﻼﻓﺎﺕ ﺍﻧﺠﻤﻦ ﺻﻨﻔﻰ ﻃﺮﺍﺣﺎﻥ ﮔﺮﺍﻓﻴﻚ ﺍﻳﺮﺍﻥ ﺍﺳﺖ ﻭ ﻫﺮ ﺩﻭﻃﺮﻑ ﻗﺮﺍﺭﺩﺍﺩ‬ ‫ﻣﻜﻠﻒ ﺑﻪ ﭘﺬﻳﺮﺵ ﺭﺍﻯ ﺻﺎﺩﺭﻩ ﻣﻰﺑﺎﺷﻨﺪ‪.‬‬ ‫ﻣﺎﺩﻩ ‪ -10‬ﺍﺟﺮﺍء ﻗﺮﺍﺭﺩﺍﺩ‬ ‫ﺍﻳﻦ ﻗﺮﺍﺭﺩﺍﺩ ﺑﺮﺍﺳﺎﺱ ﻣﺎﺩﻩﻯ ‪10‬ﻗﺎﻧﻮﻥ ﻣﺪﻧﻰ ﻛﺸﻮﺭ ﺟﻤﻬﻮﺭﻯ ﺍﺳﻼﻣﻰ ﺍﻳﺮﺍﻥ ﻭ ﺍﺻﻞ‬ ‫ﺣﺎﻛﻤﻴﺖ ﺍﺭﺍﺩﻩ ﺩﺭ ‪10‬ﻣﺎﺩﻩ ﻭ ﺩﺭ ﺩﻭﻧﺴﺨﻪ ﺗﻨﻈﻴﻢ ﮔﺮﺩﻳﺪﻩ ﻛﻪ ﭘﺲ ﺍﺯ ﺍﻣﻀﺎء ﻃﺮﻓﻴﻦ‪ ،‬ﻫﺮ‬ ‫ﺩﻭﻧﺴﺨﻪ ﺩﺭ ﺣﻜﻢ ﻭﺍﺣﺪ ﺑﻮﺩﻩ ﻭ ﻃﺮﻓﻴﻦ ﻗﺮﺍﺭﺩﺍﺩ ﻣﻠﺰﻡ ﺑﻪ ﺭﻋﺎﻳﺖ ﻛﻠﻴﻪﻯ ﻣﻮﺍﺩ ﻣﺬﻛﻮﺭ‬ ‫ﺩﺭ ﺁﻥ ﻣﻰﺑﺎﺷﻨﺪ‪.‬‬ ‫ﻧﺎﻡ ﻭ ﺍﻣﻀﺎء ﻛﺎﺭﻓﺮﻣﺎ‬

‫ﻧﺎﻡ ﻭ ﺍﻣﻀﺎء ﻃﺮﺍﺡﮔﺮﺍﻓﻴﻚ‬


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‫ﺩﺳﺘﻮﺭﺍﻟﻌﻤﻞ ﺍﺟﺮﺍﻳﻰ ﻣﻌﺎﻓﻴﺖ ﻣﺎﻟﻴﺎﺗﻰ‬


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‫ﺩﺳﺘﻮﺭﺍﻟﻌﻤﻞ ﺍﺟﺮﺍﻳﻰ ﻣﻌﺎﻓﻴﺖ ﻣﺎﻟﻴﺎﺗﻰ‬


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‫ﻓﻬﺮﺳﺖ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﻣﺸﻤﻮﻝ ﻣﻌﺎﻓﻴﺖ ﻣﺎﻟﻴﺎﺕ‬ ‫ﻓﻬﺮﺳﺖ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﻣﺸﻤﻮﻝ ﻣﻌﺎﻓﻴﺖ ﻣﻮﺿﻮﻉ ﺑﻨﺪ ﻝ ﻣﺎﺩﻩ ‪ 139‬ﺍﺻﻼﺣﻰ ﻗﺎﻧﻮﻥ ﻣﺎﻟﻴﺎﺕﻫﺎﻯ ﻣﺴﺘﻘﻴﻢ‬ ‫ﺭﺩﻳﻒ‬

‫ﻃﺒﻘﻪ ﻓﻌﺎﻟﻴﺖ‬

‫ﻧﻮﻉ ﻓﻌﺎﻟﻴﺖ‬

‫‪1‬‬

‫ﺍﻧﺘﺸﺎﺭﺍﺗﻰ‬

‫ﺍﻧﺘﺸﺎﺭ ﻛﺘﺎﺏ‬

‫‪2‬‬

‫ﻣﻄﺒﻮﻋﺎﺗﻰ‬

‫‪3‬‬

‫ﻓﺮﻫﻨﮕﻰ‬

‫‪4‬‬

‫ﻫﻨﺮﻯ‬

‫ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﻣﺸﻤﻮﻝ‬ ‫ﻧﻮﻳﺴﻨﺪﮔﻰ )ﺗﺤﻘﻴﻖ‪ ،‬ﺗﺄﻟﻴﻒ‪ ،‬ﺗﺮﺟﻤﻪ‪ ،‬ﺗﺼﺤﻴﺢ‪ ،‬ﮔﺮﺩﺁﻭﺭﻯ( ﻭﻳﺮﺍﺳﺘﺎﺭﻯ‪ ،‬ﺻﻔﺤﻪﺁﺭﺍﻳﻰ‪،‬‬ ‫ﺗﺼﻮﻳﺮﮔﺮﻯ ﻛﺘﺎﺏ‪ ،‬ﺻﻔﺤﻪﺑﻨﺪﻯ‪ ،‬ﺣﺮﻭﻑﭼﻴﻨﻰ‪ ،‬ﺑﺎﺯﺁﻓﺮﻳﻨﻰ‪ ،‬ﺧﻄﺎﻃﻰ‪ ،‬ﻃﺮﺍﺣﻰ ﺟﻠﺪ‪،‬‬ ‫ﺑﺎﺯﻧﻮﻳﺴﻰ‪ ،‬ﻧﺸﺮ ﻛﺘﺎﺏ ﺍﻋﻢ ﺍﺯ ﻛﺎﻏﺬﻯ ﻳﺎ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ‪ ،‬ﭘﺨﺶ ﻭ ﻓﺮﻭﺵ ﻛﺘﺎﺏ‬

‫‪ 2-1‬ﺗﻮﻟﻴﺪ ﻭ ﻧﺸﺮ ﺧﺒﺮ ﻭ‬ ‫ﺍﻃﻼﻋﺎﺕ‬

‫ﺗﻮﻟﻴﺪ ﺧﺒﺮ‪ ،‬ﻋﻜﺎﺳﻰ‪ ،‬ﻧﻘﺪ ﻭ ﺑﺮﺭﺳﻰ ﺧﺒﺮ‪ ،‬ﺧﺒﺮﮔﺰﺍﺭﻯ‪ ،‬ﺗﻔﺴﻴﺮ‪ ،‬ﺗﻮﻟﻴﺪ ﻭ ﭘﺮﺩﺍﺯﺵ ﺍﻃﻼﻋﺎﺕ‪،‬‬ ‫ﺍﻃﻼﻉﺭﺳﺎﻧﻰ ﻣﻜﺘﻮﺏ ﻳﺎ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ‬

‫‪ 2-2‬ﺍﻧﺘﺸﺎﺭ ﻧﺸﺮﻳﺎﺕ ﻭ‬ ‫ﻣﻄﺒﻮﻋﺎﺕ‬

‫ﻧﻮﻳﺴﻨﺪﮔﻰ‪ ،‬ﮔﺰﺍﺭﺷﮕﺮﻯ‪ ،‬ﻧﻘﺪ ﻭ ﺗﻔﺴﻴﺮ ﺧﺒﺮ‪ ،‬ﺭﻭﺯﻧﺎﻣﻪﻧﮕﺎﺭﻯ‪ ،‬ﻋﻜﺎﺳﻰ ﻣﻄﺒﻮﻋﺎﺗﻰ‪،‬‬ ‫ﺗﺼﻮﻳﺮﮔﺮﻯ ﻣﻄﺒﻮﻋﺎﺕ‪ ،‬ﻭﻳﺮﺍﺳﺘﺎﺭﻯ‪ ،‬ﺗﺮﺟﻤﻪ‪ ،‬ﻃﺮﺍﺣﻰ ﻣﻄﺒﻮﻋﺎﺕ‪ ،‬ﮔﺮﺍﻓﻴﺴﺖ ﻭ ﻛﺎﺭﻳﻜﺎﺗﻮﺭ‬ ‫ﻣﻄﺒﻮﻋﺎﺕ‪ ،‬ﻃﺮﺍﺣﻰ ﻭ ﺍﻧﺘﺸﺎﺭ ﺁﮔﻬﻰ‪ ،‬ﻣﺪﻳﺮﻳﺖ ﺗﺤﺮﻳﺮﻳﻪ ﻣﻄﺒﻮﻋﺎﺗﻰ‪ ،‬ﺳﺮﺩﺑﻴﺮﻯ‪ ،‬ﺩﺑﻴﺮ‬ ‫ﺳﺮﻭﻳﺲ ﻧﺸﺮ ﻭ ﻓﺮﻭﺵ ﻧﺸﺮﻳﺎﺕ ﻭ ﻣﻄﺒﻮﻋﺎﺕ‬

‫‪ 3-1‬ﻣﺴﺎﺑﻘﺎﺕ ﻓﺮﻫﻨﮕﻰ‬ ‫ﻭ ﻫﻨﺮﻯ‬

‫ﺍﺯ ﻗﺒﻴﻞ ﻣﺴﺎﺑﻘﺎﺕ ﻛﺘﺎﺏﺧﻮﺍﻧﻰ‪ ،‬ﻣﺴﺎﺑﻘﺎﺕ ﻫﻨﺮﻯ‪ ،‬ﻣﺴﺎﺑﻘﺎﺕ ﻗﺮﺁﻧﻰ ﻭ ﻧﻈﺎﻳﺮ ﺁﻥ‬

‫‪ 3-2‬ﺟﺸﻨﻮﺍﺭﻩﻫﺎﻯ ﻓﺮﻫﻨﮕﻰ‬ ‫ﻭ ﻫﻨﺮﻯ‬

‫ﻣﺮﺍﺳﻢ‪ ،‬ﻣﺴﺎﺑﻘﺎﺕ ﻭ ﻧﺸﺴﺖﻫﺎ ﻛﻪ ﺑﻪﺻﻮﺭﺕ ﺩﺍﺧﻠﻰ ﻭ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺍﻧﺠﺎﻡ ﻣﻰﮔﻴﺮﺩ‬

‫‪ 3-3‬ﻧﻤﺎﻳﺸﮕﺎﻩﻫﺎﻯ ﻓﺮﻫﻨﮕﻰ‬ ‫ﻭ ﻫﻨﺮﻯ‬

‫ﺍﺯ ﻗﺒﻴﻞ ﻛﺘﺎﺏ‪ ،‬ﻣﻄﺒﻮﻋﺎﺕ‪ ،‬ﻫﻨﺮﻫﺎﻯ ﺗﺠﺴﻤﻰ ﻭ ﻧﻈﺎﻳﺮ ﺁﻥ‬

‫‪ 3-4‬ﻣﺮﺍﺳﻢ ﻭ ﻣﺠﺎﻣﻊ ﻓﺮﻫﻨﮕﻰ‬ ‫ﻭ ﻫﻨﺮﻯ‬

‫‪ 3-5‬ﻛﺘﺎﺑﺨﺎﻧﻪ ﻋﻤﻮﻣﻰ‬

‫ﺁﻣﻮﺯﺵﻫﺎﻯ ﻓﺮﻫﻨﮕﻰ ﻭ ﻫﻨﺮﻯ ﻛﻪ ﺗﻮﺳﻂ ﺁﻣﻮﺯﺷﮕﺎﻩ ﺁﺯﺍﺩ ﺳﻴﻨﻤﺎﻳﻰ‪ ،‬ﺁﻣﻮﺯﺷﮕﺎﻩ ﺁﺯﺍﺩ ﻫﻨﺮﻯ‬ ‫ﻭ ﻣﻮﺳﺴﺎﺕ ﻣﺠﺮﻯ ﺭﺷﺘﻪﻫﺎﻯ ﻓﺮﻫﻨﮕﻰ ﻭ ﻫﻨﺮﻯ ﺩﺭ ﻣﻘﻄﻊ ﻛﺎﺭ ﻭ ﺩﺍﻧﺶ‪ ،‬ﭘﻮﺩﻣﺎﻧﻰ ﻭ‬ ‫ﻋﻠﻤﻰ‪ -‬ﻛﺎﺭﺑﺮﺩﻯ ﻭ ﺑﺎ ﻣﺠﻮﺯ ﻭﺯﺍﺭﺕ ﻓﺮﻫﻨﮓ ﻭ ﺍﺭﺷﺎﺩ ﺍﺳﻼﻣﻰ ﺍﻧﺠﺎﻡ ﻣﻰﺷﻮﺩ‪ ،‬ﭘﮋﻭﻫﺶﻫﺎﻯ‬ ‫ﻓﺮﻫﻨﮕﻰ ﻭ ﻫﻨﺮﻯ‪ ،‬ﺷﺐﻫﺎﻯ ﺷﻌﺮ ﻭ ﺍﺩﺏ‪ ،‬ﻧﻘﺪ ﻭ ﺑﺮﺭﺳﻰ ﻛﺘﺎﺏ ﻭ ﺁﺛﺎﺭ ﻫﻨﺮﻯ ﻭ ﺳﻴﻨﻤﺎﻳﻰ‪،‬‬ ‫ﺑﺰﺭﮔﺪﺍﺷﺖﻫﺎ‪ ،‬ﻳﺎﺩﺑﻮﺩﻫﺎ‪ ،‬ﻫﻤﺎﻳﺶﻫﺎ‪ ،‬ﻛﻨﮕﺮﻩﻫﺎ ﻭ ﺳﺎﻳﺮ ﻧﺸﺴﺖﻫﺎﻯ ﻓﺮﻫﻨﮕﻰ ﻭ ﻫﻨﺮﻯ‬

‫ﺗﺄﺳﻴﺲ ﻭ ﺍﺩﺍﺭﻩ ﻛﺘﺎﺑﺨﺎﻧﻪ ﻋﻤﻮﻣﻰ‪ ،‬ﻗﺮﺍﺋﺖﺧﺎﻧﻪ‪ ،‬ﻧﮕﺎﺭﺧﺎﻧﻪ‬

‫‪ 4-1‬ﺗﻮﻟﻴﺪ‪ ،‬ﺗﻜﺜﻴﺮ‪ ،‬ﺗﻮﺯﻳﻊ ﻭ‬ ‫ﻧﻤﺎﻳﺶ ﻓﻴﻠﻢ‬

‫ﻓﻴﻠﻢﻧﺎﻣﻪ ﻧﻮﻳﺴﻰ‪ ،‬ﺗﻬﻴﻪ ﻛﻨﻨﺪﮔﻰ‪ ،‬ﻛﺎﺭﮔﺮﺩﺍﻧﻰ‪ ،‬ﺻﺪﺍﺑﺮﺩﺍﺭﻯ‪ ،‬ﺻﺪﺍﮔﺬﺍﺭﻯ‪ ،‬ﻓﻴﻠﻤﺒﺮﺩﺍﺭﻯ‪ ،‬ﻃﺮﺍﺣﻰ‬ ‫ﺻﺤﻨﻪ‪ ،‬ﺩﻛﻮﺭ ﻭ ﻟﺒﺎﺱ‪ ،‬ﺗﺪﻭﻳﻦ‪ ،‬ﺗﺪﺍﺭﻛﺎﺕ ﻃﺮﺍﺣﻰ ﻭ ﺍﺟﺮﺍﻯ ﺟﻠﻮﻩﻫﺎﻯ ﻭﻳﮋﻩ‪ ،‬ﺑﺎﺯﻳﮕﺮﻯ‪،‬‬ ‫ﺑﺪﻝﻛﺎﺭﻯ‪ ،‬ﭼﻬﺮﻩﭘﺮﺩﺍﺯﻯ‪ ،‬ﺧﺪﻣﺎﺕ ﻻﺑﺮﺍﺗﻮﺭﻯ ﻓﻴﻠﻢ‪ ،‬ﻋﻜﺎﺳﻰ ﻓﻴﻠﻢ‪ ،‬ﻋﻜﺎﺳﻰ ﻫﻨﺮﻯ‪،‬‬ ‫ﮔﻮﻳﻨﺪﮔﻰ‪ ،‬ﻣﻨﺸﻰﮔﺮﻯ ﺻﺤﻨﻪ‪ ،‬ﻣﺪﻳﺮﻳﺖ ﺗﻮﻟﻴﺪ ﻓﻴﻠﻢ‪ ،‬ﺁﻫﻨﮕﺴﺎﺯﻯ‪ ،‬ﺩﻭﺑﻠﻪ‪ ،‬ﺍﻧﻴﻤﻴﺸﻦﺳﺎﺯﻯ‪،‬‬ ‫ﻣﺴﺘﻨﺪﺳﺎﺯﻯ‪ ،‬ﺑﺎﺯﻳﮕﺮﺩﺍﻧﻰ‪ ،‬ﻧﻮﺭﭘﺮﺩﺍﺯﻯ‪ ،‬ﺩﺳﺘﻴﺎﺭﻯ ﻛﺎﺭﮔﺮﺩﺍﻥ‪ ،‬ﺻﺪﺍﺑﺮﺩﺍﺭﻯ ﻭ ﻧﻤﺎﻳﺶ ﻓﻴﻠﻢ ﻭ‬ ‫ﭘﺨﺶ ﻭ ﻓﺮﻭﺵ ﺁﺛﺎﺭ ﺗﺼﻮﻳﺮﻯ‪.‬‬

‫‪ 4-2‬ﺗﻮﻟﻴﺪ‪ ،‬ﺗﻜﺜﻴﺮ‪ ،‬ﺗﻮﺯﻳﻊ‪،‬‬ ‫ﺍﺟﺮﺍﻯ ﺻﺤﻨﻪﺍﻯ ﻣﻮﺳﻴﻘﻰ‪،‬‬ ‫ﭘﺨﺶ ﻭ ﻓﺮﻭﺵ ﺁﺛﺎﺭ ﺻﻮﺗﻰ‬

‫ﺗﻨﻈﻴﻢﻛﻨﻨﺪﻩ ﺁﻫﻨﮓ‪ ،‬ﺁﻫﻨﮓﺳﺎﺯﻯ‪ ،‬ﻧﻮﺍﺯﻧﺪﮔﻰ‪ ،‬ﺷﻌﺮ‪ ،‬ﺧﻮﺍﻧﻨﺪﮔﻰ‪ ،‬ﺿﺒﻂ ﻭ ﺻﺪﺍﮔﺬﺍﺭﻯ‬ ‫ﺍﺳﺘﻮﺩﻳﻮﻳﻰ ﻭ ﺻﺤﻨﻪﺍﻯ‪ ،‬ﮔﺮﺍﻓﻴﻚ ﻭ ﻋﻜﺎﺳﻰ ﻫﻨﺮﻯ‪ ،‬ﻛﺎﺭﮔﺎﻩ ﺗﻮﻟﻴﺪ ﻭ ﺳﺎﺧﺖ ﺍﺩﻭﺍﺕ‬ ‫ﻣﻮﺳﻴﻘﻰ‪ ،‬ﻧﺸﺮ ﻭ ﺗﻜﺜﻴﺮ ﻭ ﻓﺮﻭﺵ ﺁﺛﺎﺭ ﺻﻮﺗﻰ )ﻳﺎ ﺻﻮﺗﻰ ﺗﺼﻮﻳﺮﻯ(‬

‫‪ 4-3‬ﺗﺌﺎﺗﺮ ﻭ ﻧﻤﺎﻳﺶ ﺻﺤﻨﻪﺍﻯ‬

‫ﻧﻤﺎﻳﺸﻨﺎﻣﻪﻧﻮﻳﺴﻰ‪ ،‬ﻛﺎﺭﮔﺮﺩﺍﻧﻰ‪ ،‬ﺗﻬﻴﻪﻛﻨﻨﺪﮔﻰ‪ ،‬ﺻﺪﺍﺑﺮﺩﺍﺭﻯ‪ ،‬ﻃﺮﺍﺣﻰ ﻭ ﺍﺟﺮﺍﻯ ﺻﺤﻨﻪ‪،‬‬ ‫ﻧﻮﺭﭘﺮﺩﺍﺯﻯ‪ ،‬ﺑﺎﺯﻳﮕﺮﻯ‪ ،‬ﺗﺪﺍﺭﻛﺎﺕ‪ ،‬ﭼﻬﺮﻩﭘﺮﺩﺍﺯﻯ‪ ،‬ﻧﻤﺎﻳﺶ ﺻﺤﻨﻪﺍﻯ )‪ (scene‬ﺍﺯ ﻗﺒﻴﻞ‬ ‫ﭘﺮﺩﻩﺧﻮﺍﻧﻰ‪ ،‬ﺗﻌﺰﻳﻪ‪ ،‬ﺭﻭﺣﻮﺿﻰ‪ ،‬ﺧﻴﻤﻪﺷﺐﺑﺎﺯﻯ‪ ،‬ﻋﺮﻭﺳﻜﻰ‪ ،‬ﺳﻴﺎﻩﺑﺎﺯﻯ ﻭ ﺧﻴﺎﺑﺎﻧﻰ‬

‫‪ 4-4‬ﻫﻨﺮﻫﺎﻯ ﺗﺠﺴﻤﻰ‬

‫ﻧﻘﺎﺷﻰ‪ ،‬ﻃﺮﺍﺣﻰ‪ ،‬ﺧﻮﺷﻨﻮﻳﺴﻰ ﮔﺮﺍﻓﻴﻚ ﻋﻜﺎﺳﻰ ﻫﻨﺮﻯ‪ ،‬ﻣﺠﺴﻤﻪﺳﺎﺯﻯ‪ ،‬ﻧﮕﺎﺭﮔﺮﻯ‪،‬‬ ‫ﺑﺎﺳﺘﺎﻥﺷﻨﺎﺳﻰ‪ ،‬ﻛﺎﻭﺵﮔﺮﻯ‪ ،‬ﺳﻔﺎﻟﮕﺮﻯ‬

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