Page 1

SCHOOL OF CONTINUING EDUCATION

Fall 2018

BUSINESS

Professional Development Courses and Certificates

Business Communication

Human Resource Management & Organizational Development

Data Analysis

Labor Relations

Digital Marketing

Management & Leadership Development

WHAT’S INSIDE

Business Analysis

Project Management Solution-Focused Business Professional Train the Trainer Women in Leadership


At UWM, We Mean Business…

At the UWM School of Continuing Education, we take your professional development seriously. With a wide assortment of courses and certificate programs to choose from, we are here to help you advance your business skills – and your career. UWM’s School of Continuing Education is the largest provider of professional development in southeastern Wisconsin, serving more than 15,000 participants each year and offering over 1,000 programs. We are one of 14 schools and colleges that comprise the University of Wisconsin-Milwaukee. Our classrooms and conference center are conveniently located in the heart of downtown Milwaukee.

Take Courses Toward a Certificate

Take Individual Courses

Bring Our Courses to Your Organization

Certificates are one of today’s fastest-growing and widely accepted forms of credentials for business professionals. Certificates augment your current credentials and can be completed in a short amount of time at an affordable price.

UWM offers relevant business courses that help you address today’s business challenges. Experience hands-on curriculum taught by professional instructors with real-world experience.

UWM provides group training customized to meet the specific needs of your organization, at your site or ours.

UWM Is a Proud Training Partner With: ABB Advocate Aurora Health American Transmission Company

2

The City and County of Milwaukee Froedtert Health General Electric

Badger Meter

Harley-Davidson

Briggs & Stratton

Hunger Task Force

Bublr Bikes

ProHealth Care

John Deere

Robert W. Baird

Johnson Controls

Rockwell Automation

Kohl’s

S.C. Johnson

Medical College of WI

Snap-on

Northwestern Mutual

U.S. Bank

Organic Valley

We Energies

University of Wisconsin-Milwaukee School of Continuing Education


Business Program Contacts

Table of Contents

Robin Esch

Course Descriptions................................................................... 31-42

Human Resource Management & Organizational Development, Labor Relations and Office Productivity Tools eschr@uwm.edu 414-227-3220

Registration Information......................................43

Pam Nellen

From the Directors With the rapid rate of change in business and technology, being a lifelong learner is more important than ever for today’s business professional. Many of today’s careers did not even exist 30 years ago, which means your college education may no longer be enough. Instead, it’s simply the base upon which to build. That’s why we as program directors at the School of Continuing Education are pleased to present an ever-expanding list of business courses and certificate programs to meet your professional development needs. We invite you to explore this extensive catalog of learning opportunities – from our new Data Analysis and New Manager/Supervisor certificate programs to a variety of new and updated courses across all areas. Stay current, advance your career, or change direction…whatever your aspirations, let UWM be your partner as you learn, grow and excel in today’s dynamic business environment.

Business Communication and Management & Leadership Development nellenp@uwm.edu 414-227-3208

General Information

Professional Certificates............................................................. 5-30

Anne O’Meara Business Analysis, Data Analysis, Project Management and Women Leaders Conference aomeara@uwm.edu 414-227-3311

Jeanne Zautner Digital Marketing, Training and Women Leaders Conference jzautner@uwm.edu 414-227-3216

Flexible Course Formats Face-to-Face Enjoy direct engagement in a classroom environment Online Take courses online from any internet connection Blended Courses are part classroom and part online

Continuing Education Units (CEUs) All UWM SCE courses offer CEUs which are used to document professional development in a wide variety of professions.

Looking forward to seeing you in class! Professional Development Credits (PDCs) Approved by Society for Human Resource Management (SHRM®) for earning or maintaining SHRM-CP or SHRM-SCP credentials.

Professional Development Hours (PD Hours) and Continuing Development Units (CDUs) Approved by International Institute of Business Analysis (IIBA®) toward earning or maintaining Certified Business Analysis Professional (CBAP®) or other credentials.

Professional Development Units (PDUs) Pam Nellen

Anne O’Meara

For more information uwm.edu/sce-business

Approved by Project Management Institute (PMI®) toward earning or maintaining PMP® (Project Management Professional) or other PMI credentials.

800-222-3623

3


General Information

SCEWorks! Whether you’re launching, advancing or changing careers, UWM has the business courses and certificate programs designed to work for you.

30

R1

More than certificates offered

Paying for Your Education Visit uwm.edu/sce-affordable for information on all of these opportunities. Un(der) Employed and Dislocated Workers SCE has programs approved for funding from Individual Training Accounts (ITA). AmeriCorps Alumni – The Segal AmeriCorps Education Award

UWM is one of the nation’s top research universities

115

R1: DOCTORAL UNIVERSITIES – HIGHEST RESEARCH ACTIVITY

ONLINE BLENDED Over 1,000 courses offered FACE-TO-FACE Convenient downtown Milwaukee location 76 miles from Madison 92 miles from Chicago 107 miles from the Fox Valley

Put your AmeriCorps education award to use for your professional growth. Almost all UWM certificates and classes are eligible. Veterans and Active Duty Military Members SCE recognizes the service of veterans and active duty military personnel. Inquire about available assistance at sce@uwm.edu. Spouses of Active Duty Military Members My Career Advancement Account (MyCAA) provides funds for spouses of active duty military members to pursue professional development. Employer Assistance Employers value proactive professional development planning and provide funding for those who can demonstrate the return on investment to the company. Wisconsin Department of Vocational Rehabilitation DVR funding is available for several professional development programs. Ask your case worker for details based on your situation and the program you are interested in attending.

#SCEWORKS 4

University of Wisconsin-Milwaukee School of Continuing Education


BUSINESS ANALYSIS CERTIFICATE

Who Should Attend

About the Certificate

Business professionals who want to improve their understanding and abilities in business analysis. Whether you are new to business analysis or want to refine your skills to move to the next level in your career, this flexible certificate will meet your needs.

Advance your skills in business analysis and demonstrate your breadth of knowledge with UWM’s Business Analysis Certificate. Courses focus on applicable learning and are taught by working

Develop technical skills in elicitation, facilitation, analysis and testing

professionals in business analysis.

Enhance understanding of the relationships among data, decisions and processes

Understand the key roles of an analyst in business and on projects

Learn to document and deliver requirements to stakeholders

Demonstrate a commitment to your professional development while earning Continuing Development Units (CDUs) and Professional Development Hours (PD Hours) recognized by the International Institute of Business Analysis (IIBA®).

Certificate Requirements Complete a total of 7 two-day courses with a minimum of 5 core courses.

Business analysis is a growing profession in which analysts work with business and technology

Certificates Certificates

Learning Outcomes

departments to define needs, analyze processes, assess future requirements, and design and deliver solutions that enhance business results.

Endorsed Education Provider for

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-ba-cert or call 800-222-3623.

In Partnership With

For More Information, Contact: Anne O’Meara, Program Director Maribeth Sacho, Program Associate aomeara@uwm.edu msacho@uwm.edu 414-227-3311 414-227-3337

Courses fill quickly. Register today!

For more information uwm.edu/sce-business

800-222-3623

5


Certificates Certificates

BUSINESS ANALYSIS CERTIFICATE CORE COURSES – Choose at least 5 (10 days)

Fall 2018

Price

Analyzing and Validating Business Requirements

11/15-11/16

$845

Business Analyst Essentials Recommended first course. Required for certificate.

9/10-9/11

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

10/18-10/19

$845

Defining and Managing Business Requirements

10/31-11/1

$845

Facilitation Techniques for Eliciting Requirements and Achieving Consensus

11/29-11/30

$845

Modeling, Analyzing and Redesigning Business Processes

11/5-11/6

$845

Proactive Testing: Risk-Based Test Planning, Design and Automation

10/29-10/30

$845

Using Data for Business Strategy and Decisions

11/7-11/8

$845

ELECTIVE COURSES – Choose at least 2 (Four days)

Fall 2018

Price

Agile Project Management

10/9-10/10

$845

Building and Improving Project Team Functionality

11/19-11/20

$845

NEW Data Foundations

9/20-9/21

$845

Effective Interpersonal Communication Skills

11/7-11/8

$845

From Technical Expert to Strategic Leader

10/8-10/9

$845

Influence Without Authority*

10/5

$345

Project Management Foundations Online or Face-to-Face

Face-to-Face: 9/13-9/14 Online: 9/17-10/27

$845

Return on Investment: Determining and Communicating the Project Value*

11/2

$450

Scrum Fundamentals

TBA

$895

Traditional to Agile Methodologies

9/27-9/28

$845

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. Courses may be taken without the pursuit of certificate. *One-day courses count as a .5 course toward certificate.

6

University of Wisconsin-Milwaukee School of Continuing Education


BUSINESS COMMUNICATION CERTIFICATE

Who Should Attend

About the Certificate

Business professionals who want to improve communication skills and develop organizational communication plans. HR professionals seeking skills for coaching and mentoring managers who communicate with staff.

Learn to produce clear, concise and powerfully written messages, develop techniques to deliver an engaging presentation, improve your listening skills and more.

Learning Outcomes

Effective communication skills

Improve written, verbal and interpersonal communication skills

are crucial as organizations

Understand the importance and components of a strategic communication plan

become more complex and global.

Learn how to effectively collaborate with customers and employees

Companies want employees with

Present a professional image to clients and colleagues

Adapt communication style to improve active listening

Apply techniques for managing difficult conversations

Overcome perceptual and communication barriers

Gain skills and an understanding of emotional intelligence in the workplace

solid communication skills that can help them succeed in a complex

Certificates Certificates

business environment.

In Partnership With

Certificate Requirements Complete 5 core courses and 2 electives within three years. This certificate can be customized based on your skill level to meet your specific needs.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-bc-cert or call 800-222-3623.

For More Information, Contact: Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

Courses fill quickly. Register today!

For more information uwm.edu/sce-business

800-222-3623

7


Certificates Certificates

BUSINESS COMMUNICATION CERTIFICATE CORE COURSES

Fall 2018

Price

Developing a Strategic Communication Plan

TBA

$345

Effective Interpersonal Communication Skills

11/7-11/8

$845

Effective Speaking and Presentation Skills

10/25

$345

Emotional Intelligence: Dealing With Difficult People Including Yourself!

12/4-12/5

$845

Writing for Business

10/9

$345

ELECTIVE COURSES – Choose 2

Fall 2018

Price

Facilitation Techniques for Eliciting Requirements and Achieving Consensus

11/29-11/30

$845

Influence Without Authority

10/5

$345

Negotiation Skills

12/13

$345

Technical Writing for Nonwriters Online

Self-Paced

$289

NEW Write High-Impact Copy for Your Website

12/6

$349

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

SCHOOL OF CONTINUING EDUCATION

LEARN A LANGUAGE Improve your job prospects, stimulate your mind and ease your travel experiences through face-to-face and online language courses.

Let’s Talk! | uwm.edu/sce-languages

8

University of Wisconsin-Milwaukee School of Continuing Education


DATA ANALYSIS CERTIFICATE

Who Should Attend

About the Certificate

Individuals seeking a new career path in technology, informatics and data collection or those wanting to refine skills and knowledge in data analysis. An undergraduate degree or comparable experience with data is recommended.

Data is everywhere. The massive increase in the amount of data being collected is translating into new opportunities for teams to

Learning Outcomes

make data-informed decisions. Professionals who are comfortable

Use your knowledge to make data-driven decisions

Formulate strategic recommendations to answer questions through data analysis

to an organization’s success. The

Design efficient and effective data displays to show data relationships

skills and knowledge in the area

Represent your data and findings in a visual way to give more meaning

of data analysis to empower

Make statistical inferences easy for others to understand and communicate

working with data are invaluable Data Analysis Certificate provides

Certificates Certificates

NEW te Certifica

individuals and teams.

Certificate Requirements Earn the certificate by completing 5 core courses and 2 elective courses.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-data-cert or call 800-222-3623.

For More Information, Contact: Anne O’Meara, Program Director aomeara@uwm.edu 414-227-3311

Courses fill quickly. Register today!

For more information uwm.edu/sce-business

800-222-3623

9


Certificates Certificates

DATA ANALYSIS CERTIFICATE CORE COURSES

Fall 2018

Price

NEW Applied Data Analysis Workshop

10/18-10/19

$845

NEW Data Ethics*

10/12

$425

NEW Data Foundations Recommended first course.

9/20-9/21

$845

NEW Understanding Data in Organizations*

11/28

$425

NEW Using Predictive Analytics for Business

10/25-10/26

$845

ELECTIVE COURSES – Choose at least 2 (Four days)

Fall 2018

Price

Improve Marketing Results Using Advanced Analytics Techniques*

11/8

$349

Introduction to Digital Marketing Analytics*

10/4

$349

NEW Introduction to R*

11/2

$450

SQL – Introduction

10/15-10/17

$724

SQL – Intermediate/Advanced Concepts

11/13-11/14

$599

NEW Tableau: Data Visualizations

11/8-11/9

$845

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. Courses may be taken without the pursuit of certificate. *One-day courses count as a .5 course toward certificate.

10

University of Wisconsin-Milwaukee School of Continuing Education


DIGITAL MARKETING CERTIFICATE

Who Should Attend

About the Certificate

Those responsible for any aspect of marketing or communications within their organization. Candidates for the Digital Marketing Certificate should have a degree in marketing or a related field, and/or two years of marketing-related experience.

Whether you are just starting your career, or getting up to speed on digital concepts, this program provides key skills for marketers at all levels. Learn from industry

Learning Outcomes Gain relevant digital marketing skills from an accredited university

Benefit from a comprehensive curriculum that provides the fundamental skills required for well-rounded digital marketers

Experience a mentored program structure that allows you to work closely with instructors who are leading experts in the industry

Walk away with program deliverables for your organization that help you go beyond listening to doing

experts through hands-on, interactive exercises and discussions, yielding deliverables you can take to your management team.

Certificates Certificates

From building an effective digital content strategy to understanding marketing analytics, the Digital

Certificate Requirements Complete 3 core courses and 2 electives within two years. The certificate can be customized based on your skill level to meet your specific needs.

Marketing Certificate allows you to gain a better understanding of the marketing tools and knowledge you need to succeed in this rapidly changing landscape.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-dm-cert or call 800-222-3623.

For More Information, Contact: Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

In Partnership With

AMA members are eligible for a discount on courses. Please contact Jeanne Zautner for details.

Courses fill quickly. Register today!

For more information uwm.edu/sce-business

800-222-3623

11


DIGITAL MARKETING CERTIFICATE CORE COURSES – Choose 3

Fall 2018

Price

Building an Integrated Digital Content Strategy Blended

Face-to-Face: 11/2 Online: 11/2-11/16

$899

Foundations for Effective Digital Marketing Online

10/1-10/28

$899

Improve Marketing Results Using Advanced Analytics Techniques

11/8

$349

10/4

$349

ELECTIVE COURSES – Choose 2

Fall 2018

Price

Adobe InDesign – Basics

12/7

$349

Adobe Photoshop – Basics

10/23

$349

NEW Advertising on Facebook, Twitter and Other Social Platforms

12/11

$349

Essentials of Leadership

11/28-11/29

$845

NEW Google AdWords: Getting the Most From Paid Search

11/13

$349

SEO – The When, What and How

11/29

$349

NEW What’s New in Social Media: Leveraging Trends to Build a Successful Social Strategy

10/18

$349

NEW Write High-Impact Copy for Your Website

12/6

$349

AND Introduction to Digital Marketing Analytics

Certificates Certificates

Must take both courses to count as one core OR choose two additional electives

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

12

University of Wisconsin-Milwaukee School of Continuing Education


EMERGING LEADERS CERTIFICATE

Who Should Attend

About the Certificate

Professionals new to leadership roles with less than five years of management experience or those who have not had formal training in this area.

Develop your capacity to effectively lead your staff, team or organization and establish yourself as a skilled leader. The Emerging Leaders

Learning Outcomes

Certificate is for professionals who

Define and set personal management values and goals

Develop coaching models that support growth of staff

roles with less than five years of

Critical thinking and decision-making in the leadership role

experience or those who have not

Gain skills and an understanding of emotional intelligence in the workplace

had formal training in this area. The

Effectively lead teams to enhance communication and productivity

curriculum focuses on developing

Understand financial statements and use financial information for better decision-making

Learn how to manage change, both upwardly and laterally, and create communication plans for that change

are in management/leadership

Certificates Certificates

and strengthening leadership skills, and introducing and reinforcing key leadership topics, including essential leadership skills, coaching and mentoring, managing change, improving team functionality and

Certificate Requirements Complete 5 core courses and 2 electives within three years. This certificate can be customized based on your skill level to meet your specific needs.

building interpersonal skills.

In Partnership With

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-el-cert or call 800-222-3623.

For More Information, Contact: Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

Courses fill quickly. Register today!

For more information uwm.edu/sce-business

800-222-3623

13


Certificates Certificates

EMERGING LEADERS CERTIFICATE CORE COURSES

Fall 2018

Price

Effective Interpersonal Communication Skills

11/7-11/8

$845

Emotional Intelligence: Dealing With Difficult People, Including Yourself!

12/4-12/5

$845

Essentials of Leadership

11/28-11/29

$845

Managing Change

10/31

$345

Take a Coach Approach to Managing

10/16-10/17

$845

ELECTIVE COURSES – Choose 2

Fall 2018

Price

Building and Improving Project Team Functionality

11/19-11/20

$845

Developing a Strategic Communication Plan

TBA

$345

Finance Skills for Nonfinancial Managers

11/15-11/16

$845

From Technical Expert to Strategic Leader

10/8-10/9

$845

Influence Without Authority

10/5

$345

Negotiation Skills

12/13

$345

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

THE UWM EXPERIENCE IN ONE WORD… “Collaborative! All these people coming from different walks of life and different careers…we all learn from each other… that was my favorite part….” – AARON FRIGGE

Emerging Leaders Certificate recipients from Koss Corporation: Aaron Frigge, Devon Wiseman, Michael Henneck and Sven Binder

14

University of Wisconsin-Milwaukee School of Continuing Education


HUMAN RESOURCE MANAGEMENT & ORGANIZATIONAL DEVELOPMENT CERTIFICATE Who Should Attend

About the Certificate

Individuals who want to take the next step in their human resource careers, whether in an HR management role or a more specialized aspect of HR. Participants should have a general understanding of how HR works in their organization.

Managing human resources and developing your organization are continuous processes in creating a productive, happy workforce. Human resources encompasses

Learning Outcomes Gain insight from HR professionals through an accredited university

Benefit from a curriculum that provides a well-rounded professional education, allowing participants to forge successful business partnerships within their company

Develop an understanding of the laws that govern labor and employment in an environment that fosters questions and conversation

Finish the certificate with concrete takeaways that you can use in your job immediately

everything from tactical activities, like the Family and Medical Leave Act and compensation, to big picture issues, including communication, coaching, and being a business partner. The

Certificates

Human Resource Management & Organizational Development Certificate focuses on both ends of the HR spectrum to help you

Certificate Requirements

optimize your workforce.

Complete 5 core courses and 2 electives within three years.

In Partnership With How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-hr-cert or call 800-222-3623.

For More Information, Contact: Robin Esch, Program Manager eschr@uwm.edu 414-227-3220

SHRM Learning System for SHRM-CP/SHRM-SCP Attend our August 16 information session to find out more about the course and meet your instructor. 5040-11006 Aug 23-Nov 15

Courses fill quickly. Register today!

Does not count towards certificate completion.

NEW BLENDED CLASS FORMAT

For more information uwm.edu/sce-business

800-222-3623

15


Certificates Certificates

HUMAN RESOURCE MANAGEMENT & ORGANIZATIONAL DEVELOPMENT CERTIFICATE CORE COURSES – Choose 5

Fall 2018

Price

Building a Strong Foundation Through Employee Onboarding

12/6

$179

Conducting Efficient and Effective HR Investigations

12/11

$345

Dealing With the Union – With Confidence

9/10-9/13

$1545

Employee Relations

11/5

$345

Fundamentals of Organizational Development

10/10-10/11

$745

NEW Getting Human Resources a Seat at the Table

10/9

$345

Organizational Development Plan and Implementation

12/3-12/4

$745

Strategies for Succession Planning

11/12

$375

Take a Coach Approach to Managing

10/16-10/17

$845

Talent Development

10/8-10/9

$845

Understanding the Interplay Between the ADA and FMLA

10/4

$345

Wage Versus Hour: Understanding the Ins and Outs of the FLSA

10/18

$345

ELECTIVE COURSES – Choose 2

Fall 2018

Price

Collective Bargaining: Tactics, Techniques and Table Manners

9/17-9/19

$1115

Effective Interpersonal Communication Skills

11/7-11/8

$845

Effective Speaking and Presentation Skills

10/25

$345

Influence Without Authority

10/5

$345

Managing Change

10/31

$345

Project Management Foundations Online or Face-to-Face

Face-to-Face: 9/13-9/14 Online: 9/17-10/27

$845

StrengthsFinder

11/14

$345

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

16

University of Wisconsin-Milwaukee School of Continuing Education


LABOR RELATIONS CERTIFICATE

Who Should Attend

About the Certificate

Individuals who are responsible for working with the union at their companies, as supervisors or as members of the bargaining team. The courses are appropriate for experienced labor specialists as well as for individuals who are new and want to learn the laws and processes around labor relations.

You’ll gain the skills and insights needed to manage effectively in a union environment through individual courses and the Labor Relations Certificate.

Learning Outcomes Gain relevant and up-to-date information on labor relations at an accredited university from instructors with decades of experience

Benefit from a curriculum that includes lecture, case studies, simulated bargaining, and conversations with other labor relations specialists from around the country

Walk away with new knowledge that will help you achieve your goals in working with the union

Certificate Requirements

For the human resources professional, labor relations represents the hardware of the profession. Labor relations is different not only from other human

Certificates Certificates

resources functions, but from other operating functions as well.

In Partnership With

Complete 3 core courses and 2 elective courses within three years.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-lr-cert or call 800-222-3623.

For More Information, Contact: Robin Esch, Program Manager eschr@uwm.edu 414-227-3220

Courses fill quickly. Register today!

For more information uwm.edu/sce-business

800-222-3623

17


Certificates Certificates

LABOR RELATIONS CERTIFICATE CORE COURSES

Fall 2018

Price

Collective Bargaining: Tactics, Techniques and Table Manners

9/17-9/19

$1115

Contract Administration

11/7-11/8

$845

Labor Relations Training for Managers and Supervisors in a Unionized Setting

10/23-10/24

$845

ELECTIVE COURSES – Choose 2

Fall 2018

Price

Conducting Efficient and Effective HR Investigations

12/11

$345

Dealing With the Union – With Confidence!

9/10-9/13

$1545

Mastering the Collective Bargaining Process

10/1-10/3

$1115

Tailored Strategies to Achieve Your Goals in Bargaining

10/30-10/31

$845

Understanding the Interplay Between the ADA and FMLA

10/4

$345

Wage Versus Hour: Understanding the Ins and Outs of the FLSA

10/18

$345

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing.

NONPROFIT MANAGEMENT SUPPORT. TRAINING. PARTNERSHIPS. CONSULTING.

414-227-3157 | sbufford@uwm.edu

James Davies Chief Operations Officer, Bublr Bikes

18

University of Wisconsin-Milwaukee School of Continuing Education


MANAGING DIGITAL CONTENT CERTIFICATE

Who Should Attend

About the Certificate

Marketing and communications professionals, designers, writers and others responsible for managing and/or producing digital content for their organization. Candidates for the Managing Digital Content Certificate should have a degree in marketing or a related field, and/or two years of marketing-related experience.

Content is king. Being noticed while still providing informative, interesting content in this overly content-rich world is one of today’s biggest marketing challenges. From web to social, optimizing

Learn the language of content strategy

that content for the best SEO

Understand how content links with business goals and your audience

Create content strategy deliverables

Implement Google Analytics into a website and learn how to capture more meaningful data for your website

manage dynamic digital content

Understand and apply User-Centered Design (UCD) methodology

courses focus on content creation,

Understand the structure of a variety of written, online content formats and how to use each to reach business and marketing goals

management principles and

has never been more important. Learn how to create, deliver and

Certificates Certificates

Learning Outcomes

for your organization. Certificate

best practices.

Optimize content with the latest SEO strategies

In Partnership With Certificate Requirements Complete 6 core courses and 2 electives within two years. This certificate can be customized based on your skill level to meet your specific needs.

AMA members are eligible for a discount on courses. Please contact Jeanne Zautner for details.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-mdc-cert or call 800-222-3623.

For More Information, Contact: Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

Courses fill quickly. Register today!

For more information uwm.edu/sce-business

800-222-3623

19


Certificates Certificates

MANAGING DIGITAL CONTENT CERTIFICATE CORE COURSES

Fall 2018

Price

Building an Integrated Digital Content Strategy Blended

Face-to-Face: 11/2 Online: 11/2-11/16

$899

Introduction to Digital Marketing Analytics

10/4

$349

SEO – The When, What and How

11/29

$349

User-Centered Design for Web and Mobile – Planning Digital Experiences That Work for Business and Users

10/9

$349

NEW Video Storytelling: How to Make a Real Connection With Your Audience

2/15/19

$349

NEW Write High-Impact Copy for Your Website

12/6

$349

ELECTIVE COURSES – Choose 2

Fall 2018

Price

Adobe Photoshop – Basics

10/23

$349

Influence Without Authority

10/5

$345

NEW What’s New in Social Media: Leveraging Trends to Build a Successful Social Strategy

10/18

$349

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

ON EARNING A CERTIFICATE AT UWM... “Just go for it! There’s no harm, it’s pretty flexible, and it’s not a lot of your time....It’s a great opportunity to help you grow and feel more confident in your work.” – ALYSON BAACKES, ACCOUNT EXECUTIVE, NORSCOT GROUP, INC.

Digital Marketing Certificate recipient

20

University of Wisconsin-Milwaukee School of Continuing Education


NEW MANAGER/ SUPERVISOR CERTIFICATE

Who Should Attend

About the Certificate

Newly promoted or prospective supervisors/managers, existing supervisors/managers who want to improve their skills and entrepreneurs new to supervising staff. This program is most beneficial for those new to their manager/supervisor role or those who have not had the benefit of formal management training.

Specifically designed for new

Learning Outcomes •

Successfully transition into a new manager/supervisor role

Set clear expectations and effectively manage employee performance

Support employees with effective performance feedback and coaching

Continuously develop employees to improve their productivity and engagement

Adapt your management style to changing employees and business conditions

Delegate responsibility to grow employee capability and autonomy

Practice and model efficient problem-solving and critical thinking

Certificate Requirements The New Manager/Supervisor Certificate is earned by completing the four-week program.

How to Start Register for the New Manager/Supervisor Certificate online at uwm.edu/sce-supervisor or call 800-222-3623.

this four-week program builds critical skills in Performance Management, Employee Development, Employee Engagement and Employee Productivity. To support your proficiency and confidence in your role, this hands-on program includes:

Certificates Certificates

4-Week te Certifica

managers and frontline supervisors,

• Four days of face-to-face, classroom instruction • Action plans to be implemented on the job • Templates/forms and other resources that can be used on the job

New Manager/ Supervisor Certificate 5050-11197 4 Thur, 10/11-11/1 $2249, $1999 by 9/27

In Partnership With For More Information, Contact: Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

Courses fill quickly. Register today!

For more information uwm.edu/sce-business

800-222-3623

21


Certificates Certificates

CUSTOMIZED TRAINING SOLUTIONS GROUP TRAINING – YOUR PLACE OR OURS. Engaged, energized employees are your greatest asset. Attract and retain the best and brightest by offering a robust, professional development program for new and existing staff. We customize the curriculum, location and format based on your specific needs. Partner with UWM’s School of Continuing Education, and join the 95 percent of participants who say they learned new approaches, skills or techniques that were relevant and applicable to their jobs.

414-227-3208 | sce-customized@uwm.edu

SCHOOL OF CONTINUING EDUCATION

22

University of Wisconsin-Milwaukee School of Continuing Education


PROJECT MANAGEMENT CERTIFICATE

Who Should Attend

About the Certificate

Business, technical, manufacturing and construction professionals who want to develop their skills in planning, implementing, monitoring and evaluating projects in team environments. Learn to deliver successful projects that help your organization grow.

Skilled project managers are in demand in every industry. Professionals who earn UWM’s Project Management Certificate demonstrate a breadth of knowledge, applicable skills and

Learn key project management processes and concepts

commitment to development in the

Learn to standardize project management concepts, processes and training throughout your organization

Get tools and templates you can use immediately at your job

Study real-world scenarios that have immediate relevance to your career

Stay on top of developments and changes in the PM profession

focus on the tools, techniques and

Become comfortable using various methodologies such as Agile, Scrum and Waterfall

trends in project management and

Earn Professional Development Units (PDUs) recognized by Project Management Institute (PMI®) and demonstrate a commitment to your professional development

instructors who work in the project

Certificate Requirements

project management field. Participants choose from core and elective courses to create a flexible program that meets their

Certificates Certificates

Learning Outcomes

needs and experiences. Courses

are taught by highly experienced management profession.

Registered Education Provider of

Complete a total of 7 two-day courses with a minimum of 5 core courses. One-day courses count as a .5 course.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-pm-cert or call 800-222-3623.

PMI is a registered mark of the Project Management Institute, Inc. The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

For More Information, Contact: Anne O’Meara, Program Director Maribeth Sacho, Program Associate aomeara@uwm.edu msacho@uwm.edu 414-227-3311 414-227-3337

Courses fill quickly. Register today!

For more information uwm.edu/sce-business

800-222-3623

23


Certificates Certificates

BUSINESS PROJECT MANAGEMENT COMMUNICATIONS CERTIFICATE CERTIFICATE COURSES CORE COURSES – Choose at least 5 (10 days)

Fall 2018

Price

Agile Project Management

10/9-10/10

$845

Building and Improving Project Team Functionality

11/19-11/20

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

10/18-10/19

$845

Empowering Project Teams: Facilitating Communication and Collaboration Online

8/20-9/15, 11/26-12/22

$845

Estimating, Scheduling and Managing Project Performance Online or Face-to-Face

Face-to-Face: 9/24-9/25 Online: 10/29-11/24

$845

Lean Project Management

9/17-9/18

$845

Managing Multiple Projects Online

9/17-10/13

$845

Managing Project Risks Online or Face-to-Face

Face-to-Face: 10/23-10/24 Online: 1/7-2/2/19

$845

Managing Project Scope and the Impact of Change Online or Face-to-Face

Online: 10/15-11/10 Face-to-Face: 12/13-12/14

$845

MS Project® 1: From Initiating to Scheduling a Project

10/11-10/12

$845

PMP® Boot Camp: Intensive Test Prep Plus Study Strategies and Tools

12/3-12/6

$1495

Project Management Foundations Online or Face-to-Face Recommended first course. Required for certificate.

Face-to-Face: 9/13-9/14 Online: 9/17-10/27

$845

Project Portfolio Management in a Multiproject Environment

12/10-12/11

$845

ELECTIVE COURSES – Choose at least 2 (Four days)

Fall 2018

Price

Analyzing and Validating Business Requirements

11/15-11/16

$845

Business Analyst Essentials

9/10-9/11

$845

Defining and Managing Business Requirements

10/31-11/1

$845

Effective Interpersonal Communication Skills

11/7-11/8

$845

Emotional Intelligence: Dealing With Difficult People, Including Yourself!

12/4-12/5

$845

Finance Skills for Nonfinancial Managers

11/15-11/16

$845

From Technical Expert to Strategic Leader

10/8-10/9

$845

Fundamentals of Organizational Development

10/10-10/11

$745

Influence Without Authority*

10/5

$345

MS Project® 2: Tracking, Reporting and Forecasting From the Schedule

11/29-11/30

$845

Proactive Testing: Risk-Based Test Planning, Design and Automation

10/29-10/30

$845

Return on Investment: Determining and Communicating the Project Value*

11/2

$450

Scrum Fundamentals

TBA

$895

Traditional to Agile Methodologies

9/27-9/28

$845

Using Data for Business Strategy and Decisions

11/7-11/8

$845

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. Courses may be taken without the pursuit of the certificate. *One-day courses count as a .5 course toward certificate. “PMP®” is registered trademark of Project Management Institute, Inc.

24

University of Wisconsin-Milwaukee School of Continuing Education


PROJECT MANAGEMENT – ADVANCED CERTIFICATE

Who Should Attend

About the Certificate

Experienced project management professionals who have completed UWM’s Project Management Certificate or Project Management Certificate – Online Track or who have a Project Management Professional (PMP®) Certification from Project Management Institute® (PMI®).

Stay on top of the project management profession by advancing your skills, earning Professional Development Units (PDUs) accepted by the Project Management Institute® (PMI®) and

Learning Outcomes Advance knowledge in technical project management techniques and concepts

Develop skills in software commonly used in project management

Understand how to organize and lead teams in multiple projects, lean or agile environments

Develop soft skills critical to project success

Earn Professional Development Units (PDUs) recognized by Project Management Institute® (PMI®) that will help you meet requirements for taking or renewing PMI® certifications

maintaining your certifications. UWM’s Project Management Certificate – Advanced is designed for experienced project managers

Certificates Certificates

who want to continue to add value to their organizations and advance their careers. Project Management Institute® (PMI®) research shows that

Certificate Requirements After earning the UWM PM Certificate or PMP®, complete 4 additional courses from those listed on next page.

companies want project managers who excel in technical project management skills, leadership, business acumen and strategy. Visit pmi.org continuing certification requirements page for more

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-pma-cert or call 800-222-3623.

For More Information, Contact: Anne O’Meara, Program Director Maribeth Sacho, Program Associate aomeara@uwm.edu msacho@uwm.edu 414-227-3311 414-227-3337

information and learn the PDUs for each UWM course. Pursue the advanced certificate in project management, or take any individual courses that meet your specific needs.

Registered Education Provider of Courses fill quickly. Register today!

PMI is a registered mark of the Project Management Institute, Inc. The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

For more information uwm.edu/sce-business

800-222-3623

25


Certificates Certificates

PROJECT MANAGEMENT – ADVANCED CERTIFICATE CORE COURSES – Choose 4

Fall 2018

Price

Agile Project Management

10/9-10/10

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

10/18-10/19

$845

Lean Project Management

9/17-9/18

$845

Managing Multiple Projects Online

9/17-10/13

$845

Managing Project Scope and the Impact of Change Online or Face-to-Face

Online: 10/15-11/10 Face-to-Face: 12/13-12/14

$845

MS Project® 1: From Initiating to Scheduling a Project

10/11-10/12

$845

MS Project® 2: Tracking, Reporting and Forecasting From the Schedule

11/29-11/30

$845

PMP® Boot Camp: Intensive Test Prep Plus Study Strategies and Tools

12/3-12/6

$1495

Proactive Testing: Risk-Based Test Planning, Design and Automation

10/29-10/30

$845

Project Portfolio Management in a Multiproject Environment

12/10-12/11

$845

Traditional to Agile Methodologies

9/27-9/28

$845

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. Courses may be taken without the pursuit of the certificate. “PMP®” is registered trademark of Project Management Institute, Inc.

26

University of Wisconsin-Milwaukee School of Continuing Education


PROJECT MANAGEMENT – ONLINE TRACK CERTIFICATE

Who Should Attend

About the Certificate

Business and project professionals who want the flexibility of online learning while also receiving instructor feedback and interacting with other professionals in the courses.

Learn project management through

Learning Outcomes

courses that you complete in just over 26 weeks. Professionals who earn the certificate demonstrate a breadth of knowledge, applicable

Participate at 24/7 from any location with internet access

Learn key project management processes and concepts

Get tools and templates you can use immediately at your job

Study real-world scenarios that have immediate relevance to your career

times a year, beginning in February,

Stay on top of developments and changes in the PM profession

May and September. You work

Earn Professional Development Units (PDUs) recognized by Project Management Institute (PMI®) and demonstrate a commitment to your professional development

remotely, but interact with your

skills and commitment to learning in the project management field. The online track is offered three

Certificates Certificates

6-Month Online te Certifica

a series of six, instructor-led

online classmates and receive individualized feedback from instructors.

Certificate Requirements Successfully complete 6 online courses. Courses run consecutively for just over six months.

How to Start Register for the Project Management Certificate – Online Track to receive the discounted price. You do not need to register for individual courses when taking the Online Track. Register online at uwm.edu/sce-pmo-cert or call 800-222-3623.

Project Management Certificate – Online Track 5025-11348 9/17/18-3/30/19 $3900 See website for complete list of courses included in certificate.

Registered Education Provider of

For More Information, Contact: Anne O’Meara, Program Director Maribeth Sacho, Program Associate aomeara@uwm.edu msacho@uwm.edu 414-227-3311 414-227-3337

PMI is a registered mark of the Project Management Institute, Inc. The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Courses fill quickly. Register today!

For more information uwm.edu/sce-business

800-222-3623

27


SOCIAL MEDIA MANAGER CERTIFICATE

Who Should Attend

About the Certificate

Those responsible for the strategic planning, alignment and integration of social media within their organization.

The Social Media Manager

Certificates Certificates

Learning Outcomes

12-Week Online te Certifica

Demonstrate the importance that social media has in the business strategy by presenting case studies and business data relevant to your organization

Highlight opportunities to leverage social media within your industry

Create a social media plan for your organization

Certificate is for individuals responsible for the strategic planning, alignment and integration of social media within their organization. This course is designed to create a foundational understanding of the rise of social media and its place in today’s business world.

Certificate Requirements The Social Media Manager Certificate is earned by completing assigned coursework throughout the 12-week online course.

Topics include various social media platforms and their impact on business; exploring data that supports the use and integration of social media into the business

How to Start

environment; reviewing the

Register for the Social Media Manager Certificate online at uwm.edu/sce-sm-cert or call 800-222-3623.

and the evolution of social media

changes in the digital landscape; through case studies for both successful and failed social

For More Information, Contact: Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

media programs.

Social Media Manager Certificate ONLINE 5026-11083 9/24-12/16 $2499, $2249 by 9/10

Courses fill quickly. Register today! In Partnership With

AMA members are eligible for a discount on courses. Please contact Jeanne Zautner for details.

28

University of Wisconsin-Milwaukee School of Continuing Education


SOLUTION-FOCUSED BUSINESS PROFESSIONAL CERTIFICATE Who Should Attend Managers, coaches, consultants and facilitators

Learning Outcomes

16-Week Online te Certifica

About the Certificate The powerful and pragmatic Solution-Focused (SF) approach, originally developed for therapy, is a strength-based business approach

Gain real insights into the Solution-Focused (SF) approach at both practical and conceptual levels

Quickly build positive change in a wide range of work settings, using the six Solution-Focused Tools

be used for positive change. This

Know where to concentrate your efforts to be most effective by using the six SIMPLE principles

around the world to build on what’s

Tackle projects and difficult assignments with confidence as a manager, coach, consultant or facilitator

help build progress in the toughest

Demonstrate your competence in building solutions in one-on-one and group settings

problem-solving methods fail

Practice a methodology with wide applicability – to individuals, teams and whole organizations, in all kinds of contexts

Build on your coaching skills and tackle a real workplace project using the Solution-Focused (SF) approach

and resources and how they can approach is used by businesses working, not fix what isn’t. It can

Certificates Certificates

that emphasizes people’s resilience

situation, even where other to give traction. In this 16-week online course, you will work directly with SolutionFocused pioneer, Mark McKergow. Through his expert instruction,

Certificate Requirements

Earn the certificate by completing 1 core course.

you gain full understanding of the SF approach, necessary tools for adopting SF practices and real-life applications for your new skills.

How to Start Register for Solution-Focused Business Professional Certificate online at uwm.edu/sce-sfbp-cert or call 800-222-3623.

Solution-Focused Business Professional Certificate ONLINE

For More Information, Contact:

7740-11124 10/28/18-2/24/19 $1795, $1595 by 10/14

Gevon Daynuah, Program Manager daynuah@uwm.edu 414-227-3351

In Partnership With

Courses fill quickly. Register today!

For more information uwm.edu/sce-business

800-222-3623

29


TRAIN THE TRAINER & MASTER TRAINER CERTIFICATES Who Should Attend

About the Certificates

Training and development managers; managers and supervisors; new or experienced trainers; HR professionals; consultants; and anyone who wants to design a customized training program from the ground up.

Train the Trainer The Train the Trainer Certificate provides a comprehensive foundation in professional training

Certificates Certificates

Learning Outcomes

using the ADDIE (Assess, Design,

Analyze corporate culture to align with training outcomes

Identify the most effective approach to your training design

Understand the fundamentals of adult learning methodologies

Discover innovative ways to design training that accelerates the learning process

an industry standard and best

Learn methods for conducting a needs assessment

encourages consistent, efficient

Develop a training evaluation strategy and expertly prepare the learning environment

and effective training programs.

Optimize lecture and group discussion and handle challenging situations and learners

completion of certificate.

Development, Implement, Evaluate) model as a framework. The ADDIE model is widely accepted as practice in instructional design and

Take units one and two for

Master Trainer

Certificate Requirements Train the Trainer Certificate, complete 2 core courses within two years. Master Trainer Certificate, complete 3 core courses within two years. Face-to-face and online options available.

The Master Trainer Certificate requires that you demonstrate your mastery of the entire training development and delivery process – from needs assessment to program construction, from creation of

How to Start

support materials to design of

Register for the certificate online at uwm.edu/sce-ttt-cert or call 800-222-3623.

of Train the Trainer plus Master

evaluation strategy. Take both units Trainer capstone project and presentation.

For More Information, Contact: Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

See website for complete list of courses included in certificates.

In Partnership With Courses fill quickly. Register today!

30

University of Wisconsin-Milwaukee School of Continuing Education


BUSINESS COURSES Adobe Illustrator – Basics

Professional Training Credits UWM School of Continuing Education programs are preapproved for professional training units you can use to earn or renew industry-recognized credentials. Contact the applicable program manager for current credit allocations. Continuing Education Units (CEUs) All UWM SCE courses offer CEUs which are used to document professional development in a wide variety of professions. Professional Development Credits (PDCs) Approved by Society for Human Resource Management (SHRM®) for earning or maintaining SHRM-CP or SHRM-SCP credentials.

This one-day, hands-on course familiarizes students with the Illustrator environment and tools. It covers all the basics you need to get started, regardless of your artistic ability. Use Illustrator to draw shapes and lines, create text and import graphics. Illustrator is the perfect program for creating logos. This is a great introductory course to Illustrator that gives you basic knowledge to get started on your next big project. 5026-11137 Nov 15 $374, $349 if registered by Nov 1 Shelly Rosenquist, 0.7 CEUs

Adobe InDesign – Basics Create professional, well-designed documents using Adobe InDesign. Learn how to use paragraph and character styles to format pages uniformly, use layout features to build alternate size configurations of your document and use various panels to easily customize text, photographs and graphics. 5026-11121 Dec 7 $374, $349 if registered by Nov 23 Alexandra Kilmer, 0.7 CEUs

Adobe Photoshop – Basics

Approved by International Institute of Business Analysis (IIBA®) toward earning or maintaining Certified Business Analysis Professional (CBAP®) or other credentials.

Professional Development Units (PDUs)

This one-day, hands-on, introductory course provides you with the skills to get started in Adobe Photoshop. Learn how to use the core tools such as selection and cropping along with the amazing retouching, painting, drawing, healing and type tools. We explore the basics of working with images and layers to produce sophisticated graphics and how that differs for digital and print graphics. 5026-11133 Oct 23 $374, $349 if registered by Oct 9 Shelly Rosenquist, 0.7 CEUs

Approved by Project Management Institute (PMI®) toward earning or maintaining PMP® (Project Management Professional) or other PMI credentials.

For more information uwm.edu/sce-business

Advertising on social networks gives marketers powerful methods for reaching niche audiences without succumbing to “banner blindness.” Maximize your budget and achieve your goals: engagement, awareness or traffic to your site. Go beyond theory with a hands-on classroom environment and an expert instructor to clarify how each technique applies to your business. NOTE: The bulk of this course centers on Facebook. The strategies, however, are easily transferrable to other social platforms. 5026-11123 Dec 11 $374, $349 if registered by Nov 27 Steve Robinson, 0.7 CEUs

Agile Project Management Quickly responding to changing conditions is critical to success in today’s business climate. When properly executed, agile development rapidly generates the project outcomes and deliverables that your business requires to compete in fast-paced marketplaces. This class provides an overview of Agile from the Agile Manifesto to how it is being used today. 5025-11232 Oct 9-10 $845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs

Courses

Professional Development Hours (PD Hours) and Continuing Development Units (CDUs)

Advertising on Facebook, Twitter and Other Social Platforms NEW

Analyzing and Validating Business Requirements Business analysts improve the business results of projects such as process improvement, information technology or product development. In this course, you study proven approaches used in both Waterfall and Agile management to analyze current conditions, business needs and technology enablers. Use business process analysis techniques to convert raw requirements data into a workable solution. 5025-11195 Nov 15-16 $845 Sally Anlin, PMP, CSM, 1.4 CEUs, 14 PDUs, 14 CDUs, 14 PD Hours, 14 PDCs

800-222-3623

31


NEW Applied

Data Analysis Workshop

Building and Improving Project Team Functionality

Using basic and complex data sets, explore the four core phases of working with data – inventory, visualization, prediction and action. As you progress through the course, learn to use more complex and sophisticated techniques. Beyond lectures, participants learn to immediately apply methods in independent and small group activities.

All projects require effective teamwork to achieve quality outcomes. Learn how to get the team up and running quickly and efficiently, manage accountability without direct line authority and help team members manage competing priorities. Understand when you should confront group issues that are jeopardizing team success.

5027-11152 Oct 18-19 $845 Brendon Dorn, 1.4 CEUs

Building a Strong Foundation Through Employee Onboarding

Business Analyst Essentials

When a new employee starts with an organization, both the employee and the organization benefit from a streamlined onboarding process. When a new employee feels welcomed and is provided with all the tools they need to be successful in their role, they will be able to quickly make an impact within the organization and become an integral partner in meeting the company’s goals and objectives.

Learn the tools and skills business analysts need to be key members in project teams. Strengthen your business savvy and understanding of technology as you apply these skills throughout the Business Analysis Life Cycle as documented in the Business Analyst Body of Knowledge (BABOK®). Enhance your soft skills to become more comfortable in a facilitator role. Whether you are working in an Agile or Waterfall environment, you will benefit from these skills.

5040-10971 Dec 6 $199, $179 if registered by Nov 22 Aaron Heyne, 0.4 CEUs, 4 PDCs

This is the recommended first course for those pursuing the Business Analysis Certificate and is required for the certificate.

Building an Integrated Digital Content Strategy BLENDED

Courses

5025-11269 Nov 19-20 $845 Eric Coryell, 1.4 CEUS, 14 PDUs, 14 CDUs, 14 PD Hours, 14 PDCs

This course provides you with a comprehensive overview and the tools to create a content strategy that works for you and your organization. Strategic and focused communication is essential and requires an organized, targeted plan. This course teaches you how to develop a content strategy to effectively connect your business and stakeholder goals with your audiences’ needs, wants and expectations. 5026-11143 Nov 2 Face-to-Face Nov 2-16 Online $924, $899 if registered by Oct 19 Julie Travia, 1.8 CEUs

5027-11160 Sept 10-11 $845 Sally Anlin, PMP, CSM 1.4 CEUs, 14 PDUs, 14 CDUs, 14 PD Hours

Collective Bargaining: Tactics, Techniques and Table Manners Get the secrets to successful negotiations while you learn to plan strategy and communicate effectively. Understand how to collect and analyze data to help you prepare, anticipate your defense if required, and plan a course of action in order to achieve your objectives. 5045-10970 Sept 17-19 $1165, $1115 if registered by Sept 3 Thomas Mackenzie & Jonathan Swain 2.1 CEUs, 21 PDCs

Conducting Efficient and Effective HR Investigations With business and legal risk looming, is more always better? Join us for a day-long, interactive workshop designed to help every HR professional – from the new to the most experienced – gain a fresh perspective on how to best conduct an efficient and effective HR investigation. 5040-10973 Dec 11 $395, $345 if registered by Nov 27 Jill Sopha, 0.7 CEUs, 7 PDCs 32

Contract Administration After the negotiation of the labor agreement, managers, personnel and labor relations professionals should practice effective methods for developing a winning labor strategy. Learn the rules that govern contract administration, grievance handling, the administration of discipline, and labor arbitration. 5045-10975 Nov 7-8 $895, $845 if registered by Oct 24 Gary Marsack, 1.4 CEUs, 14 PDCs

Critical Thinking: Business Analysis and Decision-Making Strategies Sharpen your skills by becoming more aware of your own thought process and the thought processes of others. Learn techniques to foster critical thinking through probing and reflecting. Enhance skills in structuring an argument, judging credibility of a source and making better decisions. As a result, become more effective in analysis, communication and leadership. 5025-11238 Oct 18-19 $845 Barbara Farmerie, MBA, PMP 1.4 CEUs, 14 PDUs, 14 CDUs, 14 PD Hours, 14 PDCs

NEW

Data Foundations

Data is everywhere and is always being collected, which can be very intimidating. This course helps you learn the basics of data so that you are able to remove any fear and replace it with knowledge on how to leverage data to make decisions and inform. Learn about all the places that data can be gathered, as well as how to manipulate, analyze and visualize it. No matter which industry or project you want to apply data analysis to, knowing the basics helps give you an advantage over the competition. 5027-11151 Sept 20-21 $845 Corey Fritsch 1.4 CEUs, 14 CDUs, 14 PD Hours, 14 PDCs

Dealing With the Union – With Confidence! Focus on the most essential issues and practices facing professionals who work directly with unions and union contracts. Arm yourself with easy-to-apply tools for confidently handling unions at the bargaining table, in grievance meetings and in arbitration. Never again be at a disadvantage. 5045-11100 Sept 10-13 $1595, $1545 if registered by Aug 27 Gary Marsack & Jason Kim, 2.5 CEUs, 28 PDCs

University of Wisconsin-Milwaukee School of Continuing Education


Defining and Managing Business Requirements

Effective Interpersonal Communication Skills

Understanding and articulating business requirements can be the weakest link in projects. Gain better awareness of the difference between business and product requirements. Using realistic cases you will practice discovering, understanding and documenting clear and complete business requirements that can speed development, reduce maintenance and delight customers.

Learn about your communication style and how it affects others. Uncover your listening skills and employ strategies for motivating performance improvement and overcoming perceptual barriers. Learn how to flex your communication style to improve understanding; apply techniques for managing difficult moments in sensitive conversations; listen actively when it’s difficult to do so; and overcome perceptual and other communication barriers.

5027-11157 Oct 31-Nov 1 $845 Robin Goldsmith, JD 1.4 CEUs, 9 PDUs, 14 CDUs, 14 PD Hours

5050-11108 Nov 7-8 $895, $845 if registered by Oct 24 Laura Page, 1.4 CEUs, 14 PDCs

Developing a Strategic Communication Plan

Effective Speaking and Presentation Skills

Improve your strategic communication skills to achieve your objectives while meeting the needs of your audience and organization. Using communication tools and relevant case studies, this course examines the components of a strategic communication plan and how to use them consistently. It primarily focuses on communication within the organization.

Good presentation skills are central to success in today’s organizations. Those who are successful are the people who can transmit their views, ideas and enthusiasm to others through presentation with grace and ease.

Intermediate communication professionals will improve their corporate communication skills in delivering a complex message to a large audience: the entire company, your department or your customers. TBA Rose Meagher, 0.7 CEUs

Develop presentation techniques every effective speaker needs. Discover the elements of great presentations, then practice them in small groups. This course is for those new to delivering business presentations or those that need to refresh their current presentation skills. 5050-11107 Oct 25 $395, $345 if registered by Oct 11 Rose Meagher, 0.7 CEUs, 7 PDCs

Emotional Intelligence: Dealing With Difficult People, Including Yourself! Develop an understanding of how the brain, body and emotions interact with each other, and how to identify the triggers of conflict in the workplace. Sharpen your neutralizing communication abilities and discover resolution techniques. Learn to identify personality types and attractions; classify style characteristics and their impact on relationships; transform tolerating difficult people into appreciating differences; and redefine recognition as a relationship tool. 5050-11111 Dec 4-5 $895, $845 if registered by Nov 20 Patricia Clason, 1.4 CEUs, 14 PDCs

NEW

Employee Relations

Employee relations is a critical component of the role of both managers and human resources practitioners. This course teaches best practices for managing employee relations issues when they arise, but more importantly, the ways to effectively manage relationships and employee culture to prevent issues. Participants learn how to work with the federal laws and agencies regulating employee relations and do a deep dive into creating an effective organizational structure. 5040-11005 Nov 5 $395, $345 if registered by Oct 22 Katie Rasoul, 0.7 CEUs, 7 PDCs

Courses

SCHOOL OF CONTINUING EDUCATION

CONFERENCE CENTER EXCEPTIONAL SERVICE. FLEXIBLE SPACES.

Tour Online | uwm.edu/sce

For more information uwm.edu/sce-business

800-222-3623

33


Empowering Project Teams: Facilitating Communication and Collaboration ONLINE

Facilitation Techniques for Eliciting Requirements and Achieving Consensus

Teams that can communicate, collaborate and cooperate provide the foundation of successful project and product delivery. Get the core tools and techniques to ensure timely delivery of information to stakeholders. Develop your ability to collaborate and influence without authority, creating a positive work environment that leverages roles and responsibilities.

Well-facilitated meetings produce high-quality, tangible results. Done well, group facilitation transforms conflict into common agreement and naysayers into solution ambassadors. Learn powerful techniques for eliciting requirements. With secrets from a seasoned practitioner, robust class materials and numerous hands-on activities, participants leave this course ready to facilitate stakeholder teams through challenging projects.

5025-10979 Aug 20-Sept 15

Many business analysts and project managers master technical skills, but struggle to learn soft skills such as facilitation. This course equips you with new tools and techniques to facilitate productive meetings.

5025-11335 Nov 26-Dec 22 $845 Alan Waite, MA, CEC 1.4 CEUs, 14 PDUs, 14 PDCs

Essentials of Leadership Build a solid foundation for your leadership role by learning what true leaders have in common and how they create an engaged team that follows them passionately. Explore historical and current approaches to leadership in order to identify your strengths and create opportunities. Develop the essential skills that every leader must have! 5050-11110 Nov 28-29 $895, $845 if registered by Nov 14 Dave Merges, 1.4 CEUs, 14 PDCs

Estimating, Scheduling and Managing Project Performance

Courses

ONLINE or FACE-TO-FACE

The elements of the planning phase of a project are critical to its execution and control. Through case studies and hands-on practice, take an indepth look at each step involved in estimating time, resources and costs for budgeting and project scheduling. Plus, learn how to accurately track performance throughout the project’s lifecycle using these valuable metrics. 5025-11230 Sept 24-25 Face-to-Face 5025-11333 Oct 29-Nov 24 Online $845 Jackie Ramin, PMP 1.4 CEUs, 13 PDUs, 14 PDCs

5027-11161 Nov 29-30 $845 Joe Goss 1.4 CEUs, 14 CDUs, 14 PD Hours, 14 PDCs

Finance Skills for Nonfinancial Managers Decision-making is highly influenced by the organization’s financials. This course provides a financial foundation to help you make sound assessments and business recommendations. Understand the accounting process and enhance your ability to project your organization’s financial performance. This course helps you to evaluate financial trends and better understand financial statements. 5050-11109 Nov 15-16 $895, $845 if registered by Nov 1 Ann Martel, 1.4 CEUs

Foundations for Effective Digital Marketing ONLINE This course introduces the key elements of a successful digital marketing strategy. Learn how business objectives drive marketing objectives and how customer-based insights support development of market-led strategies that achieve those objectives. Understand the components of an integrated digital marketing strategy and how to obtain, convert and retain customers to grow your business. Learn about digital marketing tools and trends through hands-on activities, projects and case studies. 5026-11088 Oct 1-28 $924, $899 if registered by Sept 17 Adam Dince,1.8 CEUs

34

From Technical Expert to Strategic Leader Moving from the role of technical expert to leader requires a unique set of skills much broader than expertise itself. During this two-day workshop, you learn how to transition to your new role. Learn the four stages of leader evolution and the shifts in perspective, skill and behavior that are needed. Begin to build a base of personal competence and credibility. And lastly, discuss the skills and techniques needed to build organizational capacity and operate at a strategic business level. 5025-11159 Oct 8-9 $845 Alan Patterson, EdD, 1.4 CEUs, 14 PDUs, 14 CDUs, 14 PD Hours, 14 PDCs

Fundamentals of Organizational Development Receive a thorough introduction to organizational development – history, purpose, terminology, practices and the implementation of OD plans. Study the impact of organizational culture, and take a look at various change management models from different perspectives. This is the recommended first course for those pursuing the Organizational Development Certificate and is the prerequisite for several courses in the certificate. 5040-11002 Oct 10-11 $795, $745 if registered by Sept 26 Mary Kurer, 1.4 CEUs, 14 PDCs

NEW TITLE & FORMAT Getting

Human Resources a Seat at the Table

(previously Human Resources Business Partnership: Impacting Business Outcomes) Learn how to earn HR a seat at the table. From finding qualified talent to complex employee issues that are made more complex with remote employees and global locations, help your organization succeed. Learn to craft the right strategy to support your business and build a partnership that has lasting impact. 5040-11267 Oct 9 $375, $345 is registered by Sept 18 Kristin Strunk, 0.7 CEUs, 7 PDCs

Google AdWords: Getting the Most From Paid Search NEW

Paid search is the most cost-effective way to immediate results. Learn to drive the best traffic possible to your website and not overpay for each click. A lab-based, hands-on classroom environment and an expert instructor clarifies

University of Wisconsin-Milwaukee School of Continuing Education


how each technique applies to your business. Whatever your experience, you will improve your account’s performance. NOTE: We use Google AdWords for examples and hands-on in class, but all knowledge is easily transferred to Bing Ads and advertising on Facebook. 5026-11136 Nov 13 $374, $349 if registered by Oct 30 Steve Robinson, 0.7 CEUs

Google Drive and Productivity Apps NEW

Google Drive provides a cost-effective online business solution for anyone who has a basic knowledge of office productivity applications and uses Google Apps to create, manage, store and share various types of files for personal or professional use. This class is taught in the onsite computer lab. The UWM-SCE computer lab provides a hands-on learning environment that includes training from an instructor with realworld experience. 5070-11046 Nov 6 $274, $249 if registered by Oct 23 Scott Lovy, 0.7 CEUs

Improve Marketing Results Using Advanced Analytics Techniques

5026-11129 Nov 8 $374, $349 if registered by Oct 25 Tim Baumgartner, 0.7 CEUs

Influence Without Authority Understand the working dynamics of your organization: the nature of power and influence, your own personal sources and style of influencing others, and how to leverage your power to get things done. The ability to exercise influence without authority is one of the most

5050-11113 Oct 5 $395, $345 if registered by Sept 21 Julie Henszey, 0.7 CEUs, 7 PDUs, 7 PDCs

Introduction to Digital Marketing Analytics Implement Google Analytics and become familiar with the Google Analytics user interface. Understand what data means, how to filter and segment data within reports, and how to customize Google Analytics to capture meaningful data – including key conversions – for your website. This course is for business and marketing-minded individuals who want to learn digital analytics tools but have little or no experience. Please see prerequisites for setting up your Google Analytics account in preparation. 5026-11118 Oct 4 $374, $349 if registered by Sept 20 Taylor Liesenberg, 0.7 CEUs

NEW

Introduction to R

R is an open-source statistics program with immense flexibility, making it a great tool to develop, practice with and utilize for all varieties of analytical roles and tasks. In this course, download the software and version updates, and familiarize yourself with the workspace to import data, summarize and perform simple analysis. The course concludes with saving work and accessing workspaces for changes or updates. No previous computer science or programming skills are necessary. 5027-11165 Nov 2 $450 Brendon Dorn, 0.7 CEUs

Labor Relations Training for Managers and Supervisors in a Unionized Setting As a frontline supervisor or manager, you continuously face new employment challenges. Obtain the tools to tackle those challenges, and build the knowledge to oversee contract regulations with conviction. 5045-10964 Oct 23-24 $895, $845 if registered by Oct 9 Steven Bierig & Harry Secaras 1.4 CEUs, 14 PDCs

For more information uwm.edu/sce-business

Lean Project Management Project stakeholders must ensure that project management processes, supporting tools and techniques are used to expedite work by focusing on value-added activities and resources. Using situations based on real-world events, simulate the impact on a project by incorporating continuous process improvement to deliver results on time and within budget. 5025-11228 Sept 17-18 $845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs

Managing Change This course helps you understand the different types of change and how to use a change management methodology to successfully navigate and implement that change. Learn the importance of identifying key stakeholders in the change process, managing resistance to change and action planning. 5050-11085 Oct 31 $395, $345 if registered by Oct 17 Julie Jordan, 0.7 CEUs, 7 PDCs

Managing Multiple Projects ONLINE In the fast-paced world of project management, most PMs eventually find themselves managing more than one project at a time. Learn tools and techniques for a “how to” in managing multiple projects. Through case studies, classic project management theory and real-world, hands-on experience, you’ll gain a portfolio of tools, processes and templates that can be used immediately on the job. 5025-10977 Sept 17-Oct 13 $845 Alan Waite, MA, CEC, 1.4 CEUs, 12 PDUs

Courses

This course is designed for business and marketing-minded individuals to maximize the value of their digital analytics tools. Learn to customize Google Analytics to capture more meaningful data – from user interactions to conversions. Learn to create tracking and measurement plans, prioritize your Key Performance Indicators (KPIs) and apply your analytics skills to develop actionable insights and recommendations for your business.

important skills an individual can master. In fact, accomplishing tasks and projects often requires it, even when you may not have the formal authority to mandate action.

Managing Project Risks ONLINE or FACE-TO-FACE

Review tools and processes that help mitigate risk and increase quality as companies demand products and services faster and cheaper. Understanding and managing risks in delivering quality products are key to customer satisfaction. 5025-11239 Oct 23-24 Face-to-Face 5025-11338 Jan 7-Feb 2, 2019 Online $845 Barbara Farmerie, MBA, PMP 1.4 CEUs, 14 PDUs

800-222-3623

35


Managing Project Scope and the Impact of Change

Microsoft Access Level II

ONLINE or FACE-TO-FACE

You are about to kick off a project. The scope and budget are set – or are they? This project is too important: you need to keep a good handle on it to ensure the team members don’t squander their hours away. Take an in-depth look at each step involved in estimating time, resources and costs for budgeting and scheduling a project. 5025-10978 Oct 15-Nov 10 Online

5070-11019 Oct 24 $274, $249 if registered by Oct 10 Scott Lovy, 0.7 CEUs

Microsoft Access Level III

5025-11247 Dec 13-14 Face-to-Face

Separate yourself from the casual database user and become a professional. The course focuses on advanced Access features, macros, database multiple-user access, and managing switchboards.

$845 Barbara Farmerie, MBA, PMP 1.4 CEUs, 14 PDUs

5070-11023 Nov 16 $274, $249 if registered by Nov 2 Scott Lovy, 0.7 CEUs

Mastering the Collective Bargaining Process Experience the collective bargaining process through hands-on participation in a simulated negotiation. Whether you’re a newly assigned negotiator on the management team or just looking for a refresher, you’ll get realistic insight into the emotional factors that can affect the outcome of any contract negotiation. 5045-10974 Oct 1-3 $1165, $1115 if registered by Sept 17 Thomas Mackenzie, 2.1 CEUs, 21 PDCs

Microsoft Excel Level I At home or work, Excel can help you create and manage spreadsheets to make life more efficient and organized. This course focuses on Excel basics, navigating the interface, performing calculations, modifying a worksheet, formatting cells, and applying styles and themes. 5070-11018 Sept 6 $274, $249 if registered by Aug 23 Greg Patterson, 0.7 CEUs

Master Trainer Capstone Project and Presentation

Courses

Extend your knowledge of Microsoft Access 2013 for a more robust, functional database for your users. This course focuses on database design, advanced queries, structuring existing data and custom reports.

Microsoft Excel Level II

The Master Trainer capstone project requires you to demonstrate your complete mastery of the entire training development and delivery process, instructor led or otherwise. You complete a needs assessment, construct program and learning objectives, format and create support materials, design an evaluation strategy, etc. The capstone project also requires that you present your training program while demonstrating clear correlations with the design steps. 5040-11260 July 1, 2018-June 30, 2019 $1195 Rodney (Buck) Hillestad, 4 CEUs, 40 PDCs

Microsoft Access Level I The amount of data available is on a steady increase and may seem overwhelming. Gain the proper tools in Access 2013 to effectively manage your data. Learn how to create a new database, construct tables, design forms and reports, create queries, filter and sort data.

Get the most out of your spreadsheets by customizing them to fit your needs. Advanced formulas, conditional formatting, tables and charts allow you to take control of your data. Learn how to use PivotTables, Slicers and PivotCharts to best display your data for stakeholders. 5070-11021 Oct 22 $274, $249 if registered by Oct 8 Greg Patterson, 0.7 CEUs

Microsoft Excel Level III Looking to get the most out of Excel? Dig into its most advanced features, such as using protected workbooks, applying conditional logic, using multiple worksheets, working with automated analysis tools and more.

Modeling, Analyzing and Redesigning Business Processes Business processes are the natural activities you perform that produce value, serve customers and generate income. Unfortunately, most organizations are set up to manage tasks instead of processes. Learn how process modeling provides a simple yet powerful method for analyzing wasted time and resources, and how to redesign them for efficiency and better service. Rediscover your core business requirements and streamline the ways in which they are achieved. 5027-11163 Nov 5-6 $845 Joe Brancaccio, 1.4 CEUs, 14 PDUs, 14 CDUs, 14 PD Hours, 14 PDCs

MS Project® 1: From Initiating to Scheduling a Project Learn to establish MS Project® standards, coordinate project documents, record estimates, schedule activities and tasks, assign resources to an activity or task, track performance to date and provide the appropriate level of reporting. Based on the Project Management Life Cycle Model, use MS Project as a vital tool throughout initiating, planning, executing, controlling and closing a project. 5025-11234 Oct 11-12 $845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs

MS Project® 2: Tracking, Reporting and Forecasting From the Schedule Once you have established standards and processes using MS Project®, you will want to take your projects to the next level. Learn more advanced reporting, forecasting, scheduling, resource management and customization techniques. 5025-11235 Nov 29-30 $845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs

5070-11022 Nov 27 $274, $249 if registered by Nov 13 Greg Patterson, 0.7 CEUs

5070-11020 Sept 25 $274, $249 if registered by Sept 11 Scott Lovy, 0.7 CEUs

36

University of Wisconsin-Milwaukee School of Continuing Education


Negotiation Skills Improve your ability to negotiate with staff, purchasing, vendors and others. Discover influential skills to facilitate productive and lucrative solutions. Understand how to state your case while respecting the views of others. Learn to lead constructive conversations and reach fair agreements. And, know when and how to make concessions to optimize results. 5050-11112 Dec 13 $395, $345 if registered by Nov 29 Rodney (Buck) Hillestad, 0.7 CEUs

PMP® Boot Camp: Intensive Test Prep Plus Study Strategies and Tools For anyone preparing to take the CAPM (Certified Associate in Project Management) or PMP® (Project Management Professional) exams. This intensive course gives you the knowledge review, learning materials, study plan and support you need. Evaluate your knowledge against exam requirements, practice exam questions, study process groups and take home the workbook and process map. ®

PMI and PMBOK, CAPM and PMP are registered trademarks of Project Management Institute, PMI.

New Manager/ Supervisor Certificate NEW

For new managers and frontline supervisors, this four-course program builds critical skills that include how to increase productivity, engage employees and improve the health and growth of your organization. This is most beneficial for those new to their manager/supervisor role or those without the benefit of formal training. This program provides training and on-the-job practice in four cornerstones of management: Performance Management, Employee Development, Employee Engagement and Employee Productivity. 5050-11197 4 Thur, Oct 11, 18 & 25, Nov 1 $2249, $1999 if registered by Sept 27 Mark Brewer & Rodney (Buck) Hillestad 2.8 CEUs, 28 PDCs

Learn to create an organizational development plan. Review case studies for further understanding of vision, strategy and goals. This course includes a workplace-based practicum project. Your instructor mentors you through the process, provides feedback and assesses your successful completion of the project. You are given both class time and extended time outside of the scheduled class time to complete the assignment. Successful completion of the project is required before CEUs are awarded. 5040-11003 Dec 3-4 $795, $745 if registered by Nov 19 Mary Kurer, 1.4 CEUs, 14 PDCs

Proactive Testing: Risk-Based Test Planning, Design and Automation Apply Proactive Testing™ beyond traditional reactive testing to identify ordinarily overlooked conditions – especially large-risk showstoppers that cause project overruns and dissatisfaction. By enabling testing of higher risks earlier and more frequently, Proactive Testing™ helps deliver faster, stronger and more affordable systems. 5027-11156 Oct 29-30 $845 Robin Goldsmith, JD 1.4 CEUs, 10 PDUs, 14 CDUs

Project Management Foundations ONLINE or FACE-TO-FACE Success in project management demands a structured, systematic approach to projects. Develop the core tools and techniques for each phase: initiating, planning, executing, monitoring, controlling and closing. Gain a working foundation to better plan and control a variety of projects in your organization. This is a required course for those pursuing the Project Management Certificate and the recommended first course for those without prior project management experience. 5025-11226 Sept 13-14 Face-to-Face 5025-11332 Sept 17-Oct 27 Online $845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs, 14 CDUs, 14 PD Hours

For more information uwm.edu/sce-business

Save more than $1,000 when you register for this certificate track vs. taking each class individually. Online training programs offer flexibility to fit your schedule. The Project Management Certificate – Online Track is a full certificate program earned by completing six consecutive online courses in just over six months. The courses include reading and writing assignments, lectures, discussions and quizzes. You interact with your peers and your instructors through online discussions and assignments. 5025-11348 Sept 17, 2018-Mar 30, 2019 $3900, with $1950 due by registration and remainder due by start of fourth class. Jackie Ramin, PMP Sandra Hoskins, ISP, ITCP, PMP, CSM Barbara Farmerie, MBA, PMP Alan Waite, MA, CEC 8.4 CEUs, 81 PDUs, 14 CDUs, 14 PD Hours

Project Portfolio Management in a Multiproject Environment Project portfolio management is essential to ensure that your projects and programs are supportive of your organization’s strategic objectives. In the portfolio management environment, there is a predefined process for selecting projects and a uniform process for evaluating their success. Learn the tools and techniques to establish and enhance project portfolio management in your organization. 5025-11241 Dec 10-11 $845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs

Return on Investment: Determining and Communicating the Project Value

Courses

Organizational Development Plan and Implementation

5025-11248 Dec 3-6 $1495 Sandra Hoskins, ISP, ITCP, PMP, CSM 2.8 CEUs, 28 PDUs

Project Management Certificate – Online Track

Project managers often don’t know how to identify, calculate or communicate a project’s Return on Investment (ROI). Traditional ROI calculations are increasingly being criticized for telling only part of the necessary story – afflicting all types of projects, but often causing the greatest difficulty in areas like IT, where benefits may seem intangible and frequent overruns impact the credibility of estimates. Uncover 22 pitfalls that render common ROI determinations meaningless, and learn instead how to calculate a project’s real value. 5027-11158 Nov 2 $450 Robin Goldsmith, JD 0.7 CEUs, 7 PDUs, 7 CDUs, 7 PD Hours

800-222-3623

37


Scrum Fundamentals Scrum is the most popular Agile framework and is being employed across virtually every business area and industry including emerging technology, software development, financial services, health care, universities, manufacturing and marketing to improve ROI and time to market. This training is intended for individuals and teams wanting to experience the Scrum approach to work. TBA $895 Sam Coomer, PMP, CSM 1.4 CEUs, 14 CDUs, 14 PD Hours

SEO – The When, What and How In the constantly changing marketing landscape, SEO is a constant. Learn where and how to start optimizing your site for search engines, how to find and fill gaps in your content, and get a better overall understanding of easy ways to make sure your website is ready for any major shifts in search algorithms. 5026-11138 Nov 29 $374, $349 if registered by Nov 15 Tony Van Hart, 0.7 CEUs

Courses

5026-11083 Sept 24-Dec 16 $2499, $2249 if registered by Sept 10 Jamey Shiels, 4.2 CEUs

Solution-Focused Business Professional Certificate ONLINE The powerful and pragmatic Solution-Focused (SF) approach, originally developed for therapy, is now being used by organizations around the world. SF is a radically simple, effective and proven approach to change. SF is all about building on what’s working, not fixing what isn’t. It can help build progress in the toughest situation, even where other problem-solving methods fail to get traction. 7740-11124 Oct 28, 2018-Feb 24, 2019 $1795, $1595 if registered by Oct 14 Mark McKergow, 5 CEUs, 50 PDCs

SQL – Introduction

SHRM Learning System for SHRM-CP/SHRM-SCP BLENDED Establish yourself as a globally recognized human resource expert by earning the new standard in HR certification: SHRM Certified Professional and Senior Certified Professional. These professional certifications can open doors for professional advancement, serve to harmonize standards with changing expectations and signal to employers advanced professional development. They reflect what HR practitioners need to know to be leaders in their organizations and in the profession. Attend our August 16 information session to find out more about the course and meet your instructor. 5040-11006 Aug 23-Nov 15 Online Aug 23, Sept 20, Oct 18, Nov 15 Face-to-Face $1325, $1275 if registered by Aug 9 Kristin Strunk, 3.9 CEUs

Retrieving information from a database can be perplexing. It requires an understanding of how to query a database properly and effectively, and how to translate the question or task into the correct query. Without these necessary skills, incorrect data and ineffective queries can result. Learn how to properly query a database and translate questions or tasks into the correct query. The UWM-SCE computer lab provides training from an on-site instructor with real-world experience. 5070-11024 Oct 15-17 $749, $724 if registered by Oct 1 Hannah Goodman, 2.1 CEUs

SQL – Intermediate/Advanced Concepts This course is designed for people who know how to write SQL statements, but want to master joins. Learn all the different ways you can use sub-queries. Try your hand at some very tough problems and think outside the box. This course starts where the SQL Introduction course ends.

Social Media Manager Certificate ONLINE The Social Media Manager Certificate is for individuals responsible for strategic planning, alignment and integration of social media, and is designed to create a foundational understanding of the rise of social media and its place. Topics include social media platforms and their impact, exploring data that supports the use and

38

integration of social media, changes in the digital landscape and the evolution of social media through case studies for both successful and failed programs.

5070-11025 Nov 13-14 $629, $599 if registered by Oct 30 Hannah Goodman, 1.4 CEUs

Strategies for Succession Planning The departure or retirement of an employee is not the time to begin succession planning – be prepared, starting right now. Learn strategic

principles of succession planning, models to put in place, creation of templates for knowledge transfer, and key practices in the successful succession planning of your organization’s staff and leadership. 5040-10972 Nov 12 $395, $375 if registered by Oct 29 Mary Kurer, 0.7 CEUs, 7 PDCs

StrengthsFinder Name, claim and aim your strengths. Create a development plan to put your strengths into action. Build on strengths and understand blind spots. Identify practical strategies that unlock your highest potential. 5040-11004 Nov 14 $395, $345 if registered by Oct 31 Lauren Pagenkopf, 0.7 CEUs, 7 PDCs

NEW

Tableau: Data Visualizations

This course helps you take your data from simple spreadsheets into complex visualizations. Dashboards and visualizations allow you to not only find new insights about your data, but also to share and interact with your data in ways that otherwise is not possible. It is time to stop thinking about data as just letters and numbers, and instead start using it to tell stories. 5027-11196 Nov 8-9 $845 Corey Fritsch, 1.4 CEUs, 14 CDUs, 14 PD Hours

Tailored Strategies to Achieve Your Goals in Bargaining This is a unique opportunity to explore in-depth, winning strategies to solve the difficult issues that management routinely faces in collective bargaining. Bring your own difficult issues to share with the class and our instructors to gain their collective insight. 5045-10968 Oct 30-31 $895, $845 if registered by Oct 16 Jonathan Swain & Thomas Mackenzie 1.4 CEUs, 14 PDCs

Take a Coach Approach to Managing Employee engagement is one of the toughest issues facing today’s employers, as they struggle to maintain the talent and knowledge base necessary for competing in the global market. This course helps you gain an understanding of the Business Coach Approach in order to empower employees and create an environment

University of Wisconsin-Milwaukee School of Continuing Education


of open communication and collaboration. Leave with techniques and a coaching plan that can be immediately applied on the job to reap organizational success.

Train the Trainer Unit I: Design and Development of Training Programs

5050-11114 Oct 16-17 $895, $845 if registered by Oct 2 Darcy Luoma, 1.4 CEUs, 14 PDCs

ONLINE or FACE-TO-FACE

Talent Development When organizations invest in talent development, the outcome can have a significant impact on their ability to reach strategic goals and provide a competitive advantage in a world of scarce talent. This course covers best practices for talent development at every stage of the talent life cycle, and gives practical guidance for how to implement talent development processes, leadership development, succession planning, and create a company culture that focuses on engagement, development and retention. 5040-10965 Oct 8-9 $895, $845 if registered by Sept 24 Katie Rasoul, 1.4 CEUs, 14 PDCs

Technical Writing for Nonwriters ONLINE

5052-11249 Self-Paced $289 David Clark, PhD, 0.8 CEUs

5040-11009 Aug 19-Oct 7 Online $975, $925 if registered by Aug 5 5040-11012 Sept 26-28 Face-to-Face $895, $845 if registered by Sept 12 Rodney (Buck) Hillestad, 2.1 CEUs, 21 PDCs

Train the Trainer Unit II: Presentation and Delivery of Training Programs ONLINE or FACE-TO-FACE

The quality of the presenter often determines the effectiveness of a program. Turn any program into a valuable experience by learning to present effectively, explore group-learning techniques and gain solutions for challenging situations. Note: The online course requires you to record short simulated training videos and to share them online. You will need a device (phone or tablet camera, webcam, laptop camera) that allows you to both record and save the video file to upload to the online course site. Instructions on how to upload your video files will be provided. 5040-11007 Oct 28-Dec 9 Online $975, $925 if registered by Oct 14 5040-11008 Nov 28-30 Face-to-Face $895, $845 if registered by Nov 14 Rodney (Buck) Hillestad, 2.1 CEUs, 21 PDCs

Traditional to Agile Methodologies Through real-world application, learn tools and techniques of software development and project management methodologies. Explore the benefits and downfalls of Waterfall, Interactive/ Incremental, Phase/Gate, Lean, Kanban, Agile, Scrum, SAFe and Flex. Understand how scope, product complexity, budget, resources, time and quality all contribute to determining if a methodology is right for your project.

Understanding the Interplay Between the ADA and FMLA What is the Americans with Disabilities Act? The Family and Medical Leave Act? And how do they relate? Join us for this day-long comprehensive review of the requirements of both the ADA and FMLA, and the relationship between the requirements of the two laws. 5040-11104 Oct 4 $395, $345 if registered by Sept 20 Jason Kim, 0.7 CEUs, 7 PDCs

5027-11164 Sept 27-28 $845 Sally Anlin, PMP, CSM 1.4 CEUs, 14 CDUs, 14 PD Hours

For more information uwm.edu/sce-business

Whether you’re working on a new website, a website redesign or mobile app, it’s vital to put your user first. Gain an understanding of the practical application of user-centered design methodologies. Learn how to prioritize outcomes and structure content to create the best user experience while communicating core business messages and branding. Even if you’re not responsible for planning the projects you participate in, understanding these practices leads to more successful content and digital experiences. 5026-11125 Oct 9 $374, $349 if registered by Sept 25 Steve Robinson, 0.7 CEUs

Using Data for Business Strategy and Decisions Learn and discuss the essentials of statistics, “big data” applications and analysis that are vital to making sound business decisions. Explore application examples and case studies. Examine information about scorecards and dashboards. Improve your understanding of data essentials by determining bad data and what information needs are necessary to make sound business decisions. Examine ways on how to measure business performance and how to best present data to an audience. 5027-11162 Nov 7-8 $845 Joe Brancaccio, 1.4 CEUs, 10 PDUs, 14 CDUs, 14 PD Hours, 14 PDCs

Courses

If your job includes writing documentation, proposals, online material and reports, you will benefit from this online course. Learn proven approaches and techniques, and apply them immediately to achieve successful written communication of technical information. This is a self-paced course with instructor interaction and feedback. You complete four modules, each with a lesson and an assignment, and you receive feedback before moving on to the next module.

Gain the knowledge and skills to create compelling and effective training programs. Learn how to effectively manage what happens before, during and after training. This course provides a comprehensive foundation in professional training using the ADDIE model as a framework.

User-Centered Design for Web and Mobile – Planning Digital Experiences That Work for Business and Users

NEW Using

Predictive Analytics for Business

This course helps you take your knowledge of data and turn it into meaningful insights for your business or organization. Predictive analytics can help you not only understand what your previously collected data shows, but what will most likely happen in the future. Predictive models can help attract, retain and grow customers and improve operations. Learn how to leverage tools to make statistical inferences easy for people to accomplish and communicate their findings. 5027-11153 Oct 25-26 $845 Corey Fritsch, 1.4 CEUs

800-222-3623

39


VBA for Excel Gain the skills necessary to apply VBA to develop macros, format worksheets, create user-interactive macros, work with multiple worksheets and perform calculations. Apply this new knowledge in order to simplify your work in the Excel environment by automating many of the repetitive tasks that are part of spreadsheet development. UWM-SCE computer lab provides training from an on-site instructor with real-world experience. 5070-11045 Dec 12 $379, $349 if registered by Nov 28 Hannah Goodman, 0.7 CEUs

Video Storytelling: How to Make a Real Connection With Your Audience NEW

Courses

NEW Write High-Impact Copy for Your Website

The Fair Labor Standards Act (FLSA) is a federal law which establishes minimum wage, overtime pay eligibility, recordkeeping and child labor standards. This act affects full-time and part-time workers in private sector as well as government roles. In this course, you develop a deep understanding of the FLSA and how to effectively execute it within your workplace.

Whether you want your reader to share an article, click a link or make a purchase, compelling web copy is a powerful way to do it. Learn why writing for the web is different than writing for other media. You will learn how to create copy that gets the right kind of attention, how to get your audience to take the actions you want them to take, and how quality content can help you reach your business goals.

5040-11105 Oct 18 $395, $345 if registered by Oct 4 Jason Kim, 0.7 CEUs, 7 PDCs

5026-11132 Dec 6 $374, $349 if registered by Nov 21 Rebecca Nguyen, 0.7 CEUs

What’s New in Social Media: Leveraging Trends to Build a Successful Social Strategy

Writing for Business

NEW

Video is a vital component of your digital content strategy. Discover a proven process for finding the right story for your audience that will make a strong connection for your product, service or brand. Learn why a genuine story is the most effective way to make a connection. This process is tailored to making short videos for the web, but can also be used to create stories for other content platforms, including social, blog posts and testimonials. 5026-11117 Feb 15, 2019 $374, $349 if registered by Feb 1 Brian Artka, 0.7 CEUs

Wage Versus Hour: Understanding the Ins and Outs of the FLSA

This course provides an overview of current trends and how they fit into the three essential drivers of an effective social media strategy. Which mediums, platforms and overall trends are important to your business and how do they mesh with your social strategy? Learn about social media marketing tools and trends through hands-on activities, projects and case studies. To keep current on social media, it’s a good idea to take this course every year.

Content rules in business communication – so much so that a particular style and format should be followed to relay the information. In this course, you will concentrate on writing effective emails because email is the prevalent means of transmitting information both inside and outside your organization. What you learn about emails can also be used in other types of business writing. This course is highly relevant for anyone who needs to improve their business writing skills. 5050-11106 Oct 9 $395, $345 if registered by Sept 25 Judy Steininger, 0.7 CEUs

5026-11127 Oct 18 $374, $349 if registered by Oct 4 Becky Kolar, 0.7 CEUs

NEW MANAGER/ SUPERVISOR CERTIFICATE Bring this valuable training to your staff through our customized training program.

uwm.edu/sce-customized-training

40

University of Wisconsin-Milwaukee School of Continuing Education


BUSINESS PROCESS IMPROVEMENT Lean Six Sigma Yellow Belt Certificate ONLINE or FACE-TO-FACE Lean drives transformational, sustainable, bottom-line results through the use of proven methodologies to increase process efficiency, eliminate waste, reduce variation and improve customer satisfaction. Combine Lean methodologies with the power of Six Sigma problem-solving and process improvement analysis to achieve high performance and secure a competitive advantage in an increasingly challenging economy. Earn the certificate by completing two face-to-face sessions and a capstone project. 4860-10958 Sept 14 & Oct 5 Face-to-Face $995 Erik Fadlovich, 1.4 CEUs, 14 PDHs 4860-10389 Open enrollment through June 30, 2019 Online $890 Erik Fadlovich, 1.6 CEUs, 16 PDHs

Office Lean Certificate

Earn the certificate by completing both modules and a capstone project within three months. Participants must take Module I and Module II together in the same semester. Module I 4820-10949 Oct 2-3 $1290 Module II 4820-10952 Nov 6-7 $1290 Tom Laack & Paul Pejsa, 1.4 CEUs, 14 PDHs

Six Sigma Green Belt for Services and Transactions Certificate Specifically designed for nonmanufacturing operations. Acquire proven Six Sigma tools and skills in a services and transactions environment (e.g., IT and Health Care). Discover methods to bring about breakthrough improvements and reduce errors in performance to generate significant cost savings.

Earn the certificate by completing four modules and homework assignments as well as a capstone project.

Module I 4820-10859 Sept 25-27 $1490

Module I – Define and Measure 4820-10819 Sept 11-13 $1395 Davis Bothe, 2 CEUs, 20 PDHs

Module II 4820-10860 Oct 16-18 $1490 Davis Bothe, 2 CEUs, 20 PDHs

Six Sigma Black Belt for Services and Transactions Certificate Specifically designed for nonmanufacturing operations. Acquire proven Six Sigma tools and skills in a services and transactions environment (e.g., IT and Health Care). Discover methods to bring about breakthrough improvements and reduce errors in performance to generate significant cost savings. Earn the certificate by completing all four modules and a capstone project within three months after the last module. Module I 4820-10859 Sept 25-27 $1490 Davis Bothe, 2 CEUs, 20 PDHs Module II 4820-10860 Oct 16-18 $1490 Davis Bothe, 2 CEUs, 20 PDHs Module III 4820-10825 Oct 30-31 $1390 Davis Bothe, 1.4 CEUs, 14 PDHs Module IV 4820-10824 Nov 6-7 $1390 Davis Bothe, 1.4 CEUs, 14 PDHs

Six Sigma Black Belt Training Certificate Obtain proven Six Sigma skills and practical experience to transform your organization beyond world-class performance. If you are already a Six Sigma Green Belt, you may be able to enroll in Modules I and IV of our Black Belt Series and receive a Black Belt upon completion of a capstone project.

For more information uwm.edu/sce-business

Module II – Measure and Analyze 4820-10820 Oct 2-3 $1295 Davis Bothe, 1.4 CEUs, 14 PDHs Module III – Analyze and Improve 4820-10821 Oct 23-24 $1295 Davis Bothe, 1.4 CEUs, 14 PDHs Module IV – Improve and Control 4820-10822 Nov 13-15 $1395 Davis Bothe, 2 CEUs, 20 PDHs

Supply Chain Management Basics Get a fundamental overview of the supply chain process and its role in business. The course addresses the supply chain strategy and how companies are improving their competitive advantage through their supply chain improvements. 4820-11212 Oct 9-11 $1295, $1195 if registered by Aug 9 Joseph Maalouf, 2 CEUs, 20 PDHs

NEW Supply Chain Management Advanced

Courses

Lean is a proven methodology that creates a culture of problem-solving and drives successful business results. In fact, Lean principles and tools have been successfully applied across a wide range of industries, including health care, finance, insurance, government, utilities, nonprofits and more.

Earn the certificate by completing both modules and a capstone project within three months after the last module.

This course is designed for those with a basic knowledge of supply chain management who want more information on issues associated with procurement for goods and services. You learn how to apply the key principles in all sectors of the supply chain. The course provides ways to achieve maximum efficiency while satisfying customer needs. 4820-11213 Nov 6-8 $1295, $1195 if registered by Sept 6 Joseph Maalouf, 2 CEUs, 20 PHDs

For more information, contact Marcia Gabriel, program director, 414-227-3378, gabrielm@uwm.edu.

800-222-3623

41


WOMEN IN LEADERSHIP WiSE Breakfast Series Membership The Women in Science & Engineering (WiSE) Breakfast Series serves a nutritious helping of insight, networking and value the first Thursday of every month. Each session examines unique challenges and opportunities for women in these traditionally male-dominated fields. Membership includes unlimited access to the events all year long. Professional: $60 per year Student: $20 per year Register: uwm.edu/sce-wise Contact: Marcia Gabriel, 414-227-3378 or gabrielm@uwm.edu

2019 Women Leaders Conference The 10th Annual Women Leaders Conference returns for a day of inspiring education. The conference features well-known keynote speakers, plus many concurrent sessions covering a wide range of important topics. Attendees learn from accomplished women leaders and discover how to empower themselves while networking with more than 400 professionals.

Courses

INCREASE YOUR PRODUCTIVITY

Date: Friday, Mar 1, 2019 Location: The Pfister Hotel in downtown Milwaukee Fee: $395, $375 if registered by Jan 1 Website: uwm.edu/sce-womenleaders Contact: Anne O’Meara, 414-227-3311 or aomeara@uwm.edu

Whether you want to learn new skills or achieve mastery of the following applications, we’ve got the office productivity courses for you. Gain valuable skills from on-site instructors in our fully equipped computer labs. NEW Google Drive and Productivity Apps

Microsoft Access Levels I, II & III Microsoft Excel Levels I, II & III VBA for Excel For more information: Robin Esch eschr@uwm.edu 414-227-3220

42

University of Wisconsin-Milwaukee School of Continuing Education


REGISTRATION INFORMATION

Online

Phone

In Person

Enter the 9-digit program number from the catalog listing into our website’s search tool at uwm.edu/sce. Review course details and click “register now.“

Have the 9-digit program number and your credit card handy.

Registration Services are located on the 6th floor in the Plankinton Building above The Shops of Grand Avenue.

Registration Services Monday-Friday 8am-5pm 414-227-3200 800-222-3623

Analyzing and Validating Business Requirements

9-digit program number in catalog

Business analysts improve the business results of projects... 5025-11195 Nov 15-16 $845 Sally Anlin, PMP, CSM

School of Continuing Education 161 W. Wisconsin Ave., 6th Floor Milwaukee, WI 53203 Monday-Friday 8am-5pm

REGISTERING IS EASY! You do not have to apply or be enrolled at UWM to register for courses.

Location

Register Early and Save

We are conveniently located in downtown Milwaukee in the Plankinton Building above The Shops of Grand Avenue. Classes are held on the 7th floor.

Look for courses with discounts for registering early.

Parking

A full refund is issued to program participants if the School of Continuing Education cancels a program for any reason. If a participant withdraws at least 10 business days prior to the start of a program, a 100% refund will be issued. If a participant withdraws less than 10 business days prior to the program start, a one-time transfer of fees to any currently available program is allowed; otherwise, the participant will receive a refund minus a 20% administrative fee. No refund will be given once a program has begun. No refund will be issued for programs with a fee of $35 or less.

We provide a parking discount for participants in our classes/ programs who park in The Shops of Grand Avenue structure. More parking information at uwm.edu/sce-directions.

Where to Stay

In Partnership with UW-Extension. No Wisconsin tax dollars were used in the printing of this publication.

For more information uwm.edu/sce-business

This policy does not apply to Osher Travel or College for Kids/Teens programs, which have a no-refund policy.

800-222-3623

Registration Information

Visit uwm.edu/sce-hotels for an abundance of nearby lodging options. Please note that participants make their own travel reservations. UWM recommends making reservations that can be cancelled or transferred in case of program changes.

Program Cancellations/Refunds

43


161 W. Wisconsin Ave., Ste. 6000 Milwaukee, WI 53203-2602

!

DON’T FORGET TO USE THESE CODES WHEN REGISTERING

Your Keycode:

Your Message Code:

MR-28-18-W

“The Emerging Leader’s certificate is a great way to build a personal portfolio while getting to experience the views of a lot of other people in different fields.” – SVEN BINDER, SENIOR ACCOUNTANT, KOSS CORPORATION

UWM SCHOOL OF CONTINUING EDUCATION

BUSINESS 2018 FALL CATALOG

Professional Development Courses and Certificates REGISTER TODAY AT UWM.EDU/SCE

Message Code: MR-28-18-W

44

University of Wisconsin-Milwaukee School of Continuing Education

UWM School of Continuing Education Business Catalog  

Training for business analysis, business analytics & data tools, business communication, digital marketing, human resources, labor relations...

UWM School of Continuing Education Business Catalog  

Training for business analysis, business analytics & data tools, business communication, digital marketing, human resources, labor relations...