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Training Programs for Small & Medium Businesses 2010

School of Continuing Education

to Convenient training improve performance The UWM Small Business Development Center (SBDC) will help you start and grow a successful business. By partnering with the SBDC, you receive quality educational services including: TRAINING & PROFESSIONAL DEVELOPMENT • Small Business Management Certificate Receive comprehensive training in essential elements of small business management. • Training Programs – Business Plan Development – Financial Management – HR – Leadership

– Sales & Marketing – Quick Books – Strategic and Growth Planning – Pertinent Issues Facing Small Business Professionals

• On-Demand Training Save time and increase effectiveness with tailored services.

Also Available through the SBDC: Reference & Referral Services • SBDC Staff Provide valuable business resources, references and support. • Business AnswerLine 1-800-940-7232 Experienced business counselors provide professional solutions.

Business Development Services • Growth Projects Identify and resolve issues related to your unique growth plan. • Growth Planning Develop the strategy and tools your company will use to grow. • Advisory Services Get advice and business counseling to keep your company moving in the right direction.


YOU CAN KNOW IT ALL The Small Business Management Certificate is a 100-hour program that enhances your business acumen, develops your knowledge of finance, marketing and human resources and facilitates growth for your department, division or company. WHO SHOULD ATTEND: Owners and managers who wish to improve their business skills with practical application of learned theories.


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– QuickBooks – see pg. 3 – Electronic Marketing – see pg. 8 – Small Business Sales – see pg. 9


Save $500 off the Growth Venture capstone by enrolling in the certificate program.



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• Financial Management Series – see pg. 4 • Human Resources Legal Series – see pg. 5 • Small Business Leadership Series – see pg. 6 • Strategic Marketing Series – see pg. 7 • One of the following Elective Series:

• Growth Venture Capstone – see below



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REQUIREMENTS Participants must complete the following within three years:


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YOU WILL BE ABLE TO: • Analyze financial statements • Manage cash flow • Write and implement HR policies • Legally hire and terminate employees • Manage conflict • Hone your leadership style • Conduct market research • Create a marketing plan • Design a growth strategy for your business

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GROWTH VENTURE Growth Venture helps existing business owners establish a vision and growth strategy. This program provides tools that can be used to strengthen your abilities, knowledge, and skills needed to implement your plan and create long-term sustainability and growth. During the 8-week program, participants will: • Assess your business’s readiness for growth • Evaluate your business strategy • Sharpen your strategic thinking and decision-making skills

• Create a future business strategy and vision • Strengthen your competitive advantage • Maximize cash flow for profitability • Develop a strategic action plan

Ideal for owners, executives, office managers, or others involved in daily business operations.





QuickBooksTM Save time and money while keeping your business’s finances organized.

YOU WILL LEARN TO: • Invoice and track accounts receivable • Track bills and accounts payable • Manage your checking account • Customize forms, reports, and charts (Level II) • Handle estimating, time tracking and job costing (Level II) WHO SHOULD ATTEND: The small business owner or bookkeeper who wants to: • Organize their business’s financials using a logical, easy-to-use computer program • Effectively manage financial data • Produce reports to help make sound financial decisions




You might also like our Computer Applications programs. See pg. 10 for information.



Instructor: Greg Patterson, President, Great Lakes Training and Consulting

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SERIES INCLUDES: 8:30am-4pm | $224 per class or $379 for both TM • QuickBooks – Level I, Tue., Mar. 16 & fall date TBD TM • QuickBooks – Level II, Tue., Mar. 23 & fall date TBD

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Financial Management Series Effectively manage the finances of your business and apply financial information to the management process. ACCOUNTING - FIN. MGT.

YOU WILL LEARN TO: • Read, understand, analyze and interpret financial statements • Create a realistic business budget • Develop a plan to maximize profit • Plan and manage cash flow WHO SHOULD ATTEND: The small business owner or manager who: • Seeks to improve the performance of their business • Faces cash flow problems • Wants to minimize the possibility of fraud and loss • Needs to prepare a budget or other financial projections

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ly $399


SERIES INCLUDES: 8:30am-12:30pm | $129 per class or $399 for the series • Foundations of Financial Management, Tue., Apr. 20 or Thu., Oct. 14 • Using Financial Statements, Tue., Apr. 27 or Thu., Oct. 21 • Budgeting and Planning, Tue., May 4 or Thu., Oct. 28 • Improving Cash Flow, Tue., May 11 or Thu., Nov. 4 Instructor: Tim Beine & Mike Schmeling, CPAs, Jannsen & Company, S.C.

“Covers the entire spectrum of finance – I would recommend all 4 parts to the Series.” – Michelle Cowan,





Human Resources Legal Series Understand the legal requirements in regard to human resource issues and create a positive and productive work environment.

YOU WILL LEARN TO: • Reduce your risk of a lawsuit • Prevent personnel problems before they occur • Implement company-wide policy WHO SHOULD ATTEND: The small business owner or manager who wants to: • Improve human resource management practices • Understand the latest laws • Reduce the costs of hiring • Increase employee retention

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ly $399


SERIES INCLUDES: 8:30am-12:30pm | $129 per class or $399 for the series • Employment: Hiring and Firing, Thu., Mar. 4 or Wed., Oct. 27 • ADA, Harassment and Other Key HR Issues, Thu., Mar. 11 or Wed., Nov. 3 • The Employee Handbook, Thu., Mar. 18 or Wed., Nov. 10 • Evaluation and Performance, Thu., Mar. 25 or Wed., Nov. 17

Instructor: Mark Goldstein, Goldstein Law and Nicky Jarmuskiewicz, Cooper Power Systems

“Very helpful for communication skills, job performance, and effective employee management.” – Jeanne Wagner, Massage Skin Care Services


Leadership Series Gain the knowledge, tools and skills you need to maximize your ability to effectively lead others and manage performance.


YOU WILL LEARN TO: • Maximize your leadership abilities • Identify your communication style and adapt to other styles • Use delegation to increase employee performance • Deal with conflict more effectively WHO SHOULD ATTEND: Managers, supervisors and others in leadership roles who are: • Leading a growing business • Supervising employees • New in a management role • Experiencing undesired turnover

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Instructor: Jeff Russell, Russell Consulting and Scott Savage, Savage Group

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SERIES INCLUDES: 8:30am-12:30pm | $239 per class or $599 for the series • Essentials of Leadership and Coaching, Thu., Apr. 22 or Wed., Dec. 1 • Communication and Delegation Skills, Thu., Apr. 15 or Wed., Dec. 8 • Managing Conflict, Thu., Apr. 29 or Wed., Dec. 15



ly $5 9 9!

You might also like our Business Writing and Presentation or Language programs. See p. 10 for information.





Strategic Marketing Series Develop marketing skills that strategically position your company to grow.

YOU WILL LEARN TO: • Understand and define the features of your target market • Create marketing objectives and measurements • Use research to focus and improve messages • Develop a realistic marketing budget

SAVE OVER $300 ly $699



SERIES INCLUDES: 8:30am-12:30pm | $129 per class or $399 for the series • Marketing Essentials, Wed., Apr. 7 or Tue., Oct. 19 • Meaningful Market Research, Wed., Apr. 14 or Tue., Oct. 26 • Cost Effective Marketing, Wed., Apr. 21 or Tue. Nov., 2 • Building an Effective Sales & Marketing Plan, Wed., Apr. 28 or Tue., Nov., 9


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WHO SHOULD ATTEND: The small business owner or manager who wants to: • Improve communication with customers • Tap into the power of marketing and public relations • Increase market share and/or discover new markets

Instructor: Danny Mager and Laura Monagle, Staples Marketing LLC

“A great tool to get our marketing focused and keep it on track. Thanks!” - Carol Wilson, Heartland Labs


Electronic Marketing Series Efficiently and effectively find new customers and strengthen bonds with current customers through the web, social media and email.

YOU WILL LEARN TO: • Build customer loyalty • Use email and your website to acquire new customers • Improve your marketing return on investment


WHO SHOULD ATTEND: The small business owner or manager who wants to: • Improve their understanding of websites and email as marketing tools • Increase market share through electronic marketing • Work effectively with a web designer, IT professionals and external marketing vendors SERIES INCLUDES: 8:30am-12:30pm | $129 per class or $399 for the series • Successful Small Business Websites, Wed., May 5 or Tue., Nov. 16 • Email Marketing Strategies, Wed., May 12 or Tue., Nov. 30 • Improving Search Engine Results, Wed., May 19 or Tue., Dec. 7 • Using Web Advertising to Build Sales, Wed., May 26 or Tue., Dec. 14 Instructor: Nathan Misrian, Owner, Autumn Consulting

You might also like Project Management Foundations. See p. 10 for information.





Sales Series Master the art of selling and increase revenue by creating and using a structured sales process.

YOU WILL LEARN TO: • Identify the steps and tactics of an effective sales process • Acquire new contacts, leads and sales • Improve your closing rate • Communicate more effectively with existing and potential customers WHO SHOULD ATTEND: The small business owner or manager who wants to: • Gain clarity and focus on their sales process • Improve sales and increase revenue • Move effectively between stages in the sales process

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ly $399


SERIES INCLUDES: 8:30am-12:30pm | $129 per class or $399 for the series • Finding Leads and Building Relationships, Wed., Mar. 3 or Wed., Sep., 29 • Building the Sales Conversation, Wed., Mar. 10 or Wed., Oct., 6 • Qualifying Prospects, Wed., Mar. 17 or Wed., Oct., 13 • Closing the Sale, Wed., Mar. 24 or Wed., Oct., 20

Instructor: Mike Carroll, Sales Force Development Expert and President, Intelligent Conversations

“The instructor offered clear info and backed it up with real world examples.” – Ryan Holzhauer, Holzhauer Graphics Inc.


Register Now Phone: 414-227-3240 Email: Web: LOCATION UWM School of Continuing Education 161 W. Wisconsin Ave. 7th floor, Milwaukee, WI 414-227-3200 | Parking is conveniently available in connected lots.

You Might Also Like Growing your business isn’t just about the day to day operational activities. It’s also about your individual development needs. From learning another language to improving business writing to managing projects effectively, your growth is an asset to your business.


COMPUTER APPLICATIONS | Includes: Microsoft Access, Excel, PowerPoint and Word



SALES | Includes: Chinese, English as a Second Language, Italian, Korean, Spanish and more. Businesses with fewer than 100 employees can register for the Project Management Foundations course for only $500, a savings of over 40%! Call 414-227-3337 for details on this special offer and reference discount code SBDC.

10 No Wisconsin tex dollars were used in the printing of this publication.

– Certificate Program – Small Business Services – Training Programs for Growing a Business

Inside: Keycode: WPDF Message Code: NV-21-09-W

Small Business Development Center 161 West Wisconsin Ave., Ste. 6000 Milwaukee, WI 53203-2602

School of Continuing Education

– Dennis Pierce, Heath Corporation

“Very relevant information to be used in real world application.”

SBDC Spring 2010 Course Catalog  

small business development center spring 2010 course catalog