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SCHOOL OF CONTINUING EDUCATION

Spring 2018

BUSINESS

Professional Development Courses and Certificates

WHAT’S INSIDE

Business Analysis Business Analytics & Data Tools Business Communication Digital Marketing

Human Resource Management & Organizational Development Labor Relations Management & Leadership Development

Project Management Solution-Focused Business Professional Train the Trainer Women’s Leadership


UWM is the Largest Provider of Professional Development in SE Wisconsin UWM’s School of Continuing Education is the largest provider of professional development in Southeastern Wisconsin, serving more than 15,000 participants each year through more than 1,000 programs. We are one of 14 schools and colleges that comprise the University of Wisconsin-Milwaukee. Our classrooms and conference center are conveniently located in downtown Milwaukee. Earn a professional certificate or simply take a few courses to build your business skills and marketability.

Take Courses Toward a Certificate

Take Individual Courses

Bring Our Courses to Your Organization

Certificates are one of today’s fastest-growing and widely accepted forms of credentials for business professionals. Certificates augment your current credentials and can be completed in a short amount of time at an affordable price.

UWM offers relevant business courses that help you address today’s business challenges. Experience hands-on curriculum taught by professional instructors with real-world experience.

Beyond our public courses, UWM provides group training, customized to meet the specific needs of your organization, at your site or ours.

UWM Provides Training for these Organizations and Others! ABB American Transmission Company

Froedtert Health

Aurora Health Care

General Electric

Badger Meter

Harley-Davidson

Briggs and Stratton

Hunger Task Force

Bublr Bikes

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The City and County of Milwaukee

John Deere

Rockwell Automation

Johnson Controls

Robert W. Baird

Kohl’s

S.C. Johnson

Medical College of WI

Snap-on

Northwestern Mutual

U.S. Bank

Organic Valley

We Energies

University of Wisconsin-Milwaukee School of Continuing Education


Table of Contents Professional Certificates............................................................. 5-30 Business Analytics & Data Tools Courses....................................31 Course Descriptions................................................................... 32-42

General Information

BUSINESS PROGRAMS AT THE SCHOOL OF CONTINUING EDUCATION

Business Program Contacts Joel Bushman

Business Analysis and Business Analytics & Data Tools bushmajh@uwm.edu 414-227-3336

Registration Information..................................................................43 Gevon Daynuah

Flexible Course Formats Online Courses Take courses online from any internet connection Blended Courses Courses are part classroom and part online Face-to-Face Courses are taught in the classroom

Continuing Education Units (CEUs) 10 hours of instruction = 1 CEU. Other professional development credentials assigned by program.

Human Resources, Labor Relations, Organizational Development and Training daynuah@uwm.edu 414-227-3351

Pam Nellen

Digital Marketing and Management & Leadership Development nellenp@uwm.edu 414-227-3208

Anne O’Meara

Project Management and Women Leaders Conference aomeara@uwm.edu 414-227-3311

Professional Development Units (PDUs) To learn the technical, leadership and strategic PDUs you will earn for each class, visit ccrs.pmi.org and search for UW-Milwaukee, REP 1288 or call 414-227-3220 for more information.

For more information uwm.edu/sce-business

REGISTRATION INFORMATION ON PAGE 43

800-222-3623

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General Information

Why Professional Development Professionals Grow your career and skills with professional development from the UWM School of Continuing Education. Stay marketable in your field or gain skills in a new one through non-credit, professional certificates in business.

Organizations A strong economy and productive workforce depends on having talented professionals working for you. Organizations looking to keep and grow talent can

Paying for Your Education Visit uwm.edu/sce-affordable for information on all these areas. Employer Assistance Many employers value proactive professional development planning and provide funding for those who can demonstrate the return on investment to the company. When asking for funding: • Discuss professional development needs with your UWM program manager • Create a brief plan that outlines the skills you will acquire from your professional development program • Link these skills to a need within the company

benefit greatly from our wide array of business courses. Send your employees to individual courses or professional certificates. Need to train a group or department? We can customize curriculum to meet your needs and bring training to your site.

Un(der) Employed and Dislocated Workers Many UWM programs are approved for funding from Individual Training Accounts (ITA). We can also work with your county workforce investment board to get approval for programs you are interested in that are not currently listed. Start the process with your case manager. AmeriCorps Alumni - The Segal AmeriCorps Education Award Put your AmeriCorps education award to use for your professional growth. Almost all UWM certificates and classes are eligible. Spouses of Active Duty Military Members My Career Advancement Account (MyCAA) provides funds for spouses of active duty military members to pursue professional development, including many options at UWM. Wisconsin Department of Vocational Rehabilitation DVR funding is available for several professional development programs at UWM. Ask your case worker for details based on your situation and the program you are interested in attending.

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University of Wisconsin-Milwaukee School of Continuing Education


CERTIFICATE

BUSINESS ANALYSIS Advance your skills in business

Who Should Attend

analysis and demonstrate your

Business professionals who want to improve their understanding and abilities in business analysis. Whether you are new to business analysis or want to refine your skills to move to the next level in your career, this flexible certificate will meet your needs.

breadth of knowledge with UWM’s Business Analysis Certificate. Courses focus on applicable learning and are taught by working professionals in business analysis.

Learning Outcomes •

Develop technical skills in elicitation, facilitation, analysis and testing

profession in which analysts work

Enhance understanding of the relationship among data, decisions and processes

departments to define needs,

Understand the key roles of an analyst in business and on projects

analyze processes, assess future

Learn to document and deliver requirements to stakeholders

requirements and design and

Demonstrate a commitment to your professional development while earning Continuing Development Units (CDUs) and Professional Development Hours (PD Hours) recognized by the International Institute of Business Analysis (IIBA®).

with business and technology

deliver solutions that will enhance business results.

Endorsed Education Provider for

Certificates Certificates

Business analysis is a growing

Certificate Requirements Complete a total of seven 2-day courses with a minimum of 5 core courses.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-ba-cert or call 800-222-3623.

For More Information, Contact Joel Bushman, Program Manager Maribeth Sacho, Program Associate bushmajh@uwm.edu msacho@uwm.edu 414-227-3336 414-227-3337

Courses fill quickly, register today!

For more information uwm.edu/sce-business

800-222-3623

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BUSINESS ANALYSIS CERTIFICATE CORE COURSES - Choose at least 5 (10 days)

Spring 2018

Price

Analyzing and Validating Business Requirements

2/22-2/23

$845

Business Analyst Essentials

1/22-1/23, 4/9-4/10

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

5/10-5/11

$845

Defining and Managing Business Requirements

3/19-3/20

$845

Facilitation Techniques for Eliciting Requirements and Achieving Consensus

4/5-4/6

$845

Modeling, Analyzing and Redesigning Business Processes

3/13-3/14

$845

Proactive Testing: Risk-Based Test Planning, Design and Automation

3/21-3/22

$845

Using Data for Business Strategy and Decisions

3/15-3/16

$845

ELECTIVE COURSES - Choose up to 2 (4 days)

Spring 2018

Price

Building and Improving Project Team Functionality

4/18-4/19

$845

Data Discovery to Data Wisdom: A Hands-on Analytics Class

5/17-5/18

$845

Effective Interpersonal Communication Skills

5/1-5/2

$895

From Technical Expert to Strategic Leader

5/15-5/16

$845

Influence Without Authority*

3/14

$395

MS SharePointÂŽ for Project Team Collaboration

4/30-5/1

$845

Project Management Foundations Online or Face-to-Face

Online: 1/29-3/10 Face-to-Face: 2/8-2/9, 5/3-5/4, 6/5-6/6

$845

Return on Investment: Determining and Communicating the Project Value*

3/23

$450

NEW Scrum Fundamentals

5/7-5/8

$895

NEW TITLE Traditional to Agile Methodologies

3/27-3/28

$845

Certificates Certificates

Recommended first course. Required for certificate.

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. Single courses may be taken without the pursuit of certificate. * One-day courses count as a .5 course toward certificate.

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University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

BUSINESS COMMUNICATION Learn to produce clear, concise

Who Should Attend

and powerful written messages,

Business professionals who want to improve communication skills and develop organizational communication plans. HR professionals seeking skills for coaching and mentoring managers who communicate with staff.

develop techniques to deliver an engaging presentation, improve your listening skills and more. Effective communication skills

Learning Outcomes

become more complex and global.

Improve written, verbal and interpersonal communication skills

Understand the importance and components of a strategic communication plan

Learn how to effectively collaborate with customers and employees

Present a professional image to clients and colleagues

Adapt communication style to improve active listening

Apply techniques for managing difficult conversations

Overcome perceptual and communication barriers

Gain skills and an understanding of emotional intelligence in the workplace

Companies want employees with solid communication skills that can help them succeed in a complex business environment.

In Partnership With

Certificates Certificates

are crucial as organizations

Certificate Requirements Complete 5 core courses and 2 electives within three years. This certificate can be customized based on your skill level to meet your specific needs.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-bc-cert or call 800-222-3623.

For More Information, Contact Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

Courses fill quickly, register today!

For more information uwm.edu/sce-business

800-222-3623

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Certificates Certificates

BUSINESS COMMUNICATION CERTIFICATE CORE COURSES

Spring 2018

Price

Developing a Strategic Communication Plan

2/16

$345

Effective Interpersonal Communication Skills

5/1-5/2

$845

Effective Speaking and Presentation Skills

3/7

$345

Emotional Intelligence: Dealing with Difficult People Including Yourself!

5/16-5/17

$845

Writing for Business

2/1

$345

ELECTIVE COURSE / Choose 2

Spring 2018

Price

Facilitation Techniques for Eliciting Requirements and Achieving Consensus

4/5-4/6

$845

Influence Without Authority

3/14

$345

Negotiation Skills

2/13

$345

Technical Writing for Non-Writers Online

TBA

$289

NEW Write High-Impact Copy for Your Website

4/17

$349

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

SCHOOL OF CONTINUING EDUCATION

LEARN A LANGUAGE Improve your job prospects, stimulate your mind and ease your travel experiences through face-to-face and online language courses.

Let’s Talk! | uwm.edu/sce-languages

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University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

DIGITAL MARKETING Whether you are just starting your

Who Should Attend

career, or getting up to speed on

Those responsible for any aspect of marketing or communications within their organization. Candidates for the Digital Marketing Certificate should have a degree in marketing or a related field, and/or two years of marketing-related experience.

digital concepts, this program provides key skills for marketers at all levels. Learn from industry experts through hands-on,

Learning Outcomes

interactive exercises and

Gain relevant digital marketing skills from an accredited university

deliverables you can take to

Benefit from a comprehensive curriculum that provides the fundamental skills required for well-rounded digital marketers

Experience a mentored program structure that allows you to work closely with instructors who are leading experts in the industry

Walk away with program deliverables for your organization that help you go beyond listening to doing

your management team. From building an effective digital content strategy to understanding marketing analytics, the Digital

Certificates Certificates

discussions, yielding

Marketing Certificate will allow you to gain a better understanding of the marketing tools and knowledge

Certificate Requirements

you need to succeed in this rapidly

Complete 3 core courses and 2 electives within two years. The certificate can be customized based on your skill level to meet your specific needs.

changing landscape.

In Partnership With

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-dm-cert or call 800-222-3623.

AMA members are eligible for a discount on courses. Please contact Pam Nellen for details.

For More Information, Contact Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

Courses fill quickly, register today!

For more information uwm.edu/sce-business

800-222-3623

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DIGITAL MARKETING CERTIFICATE CORE COURSES - Choose 3

Spring 2018

Price

Building an Integrated Digital Content Marketing Strategy Blended

Online: 3/9-3/23 Face-to-Face day: 3/9

$899

Foundations for Effective Digital Marketing Online

2/26-3/25

$899

Improve Marketing Results Using Advanced Analytics Techniques

3/23

$349

2/21

$349

ELECTIVE COURSES - Choose 2

Spring 2018

Price

Adobe InDesign - Basics

2/7

$349

Adobe Photoshop - Basics

4/26

$349

NEW Advertising on Facebook, Twitter and Other Social Platforms

6/8

$349

Essentials of Leadership

4/12-4/13

$845

NEW Google AdWords: Getting the Most from Paid Search

5/22

$349

SEO - Definitive Guide to Higher Ratings

5/3

$349

NEW What’s New in Social Media: Leveraging Trends to Build a Successful Social Strategy

4/11

$349

NEW Write High-Impact Copy for your Website

4/17

$349

AND Introduction to Digital Marketing Analytics

Certificates Certificates

(Must take both courses to count as one core)

OR choose two additional electives

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

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University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

EMERGING LEADERS Develop your capacity to effectively

Who Should Attend

lead your staff, team or organization

Professionals who are new to leadership roles with less than 5 years of management experience or those who have not had formal training in this area.

and establish yourself as a skilled leader. The Emerging Leaders Certificate is for professionals who

Learning Outcomes

roles with less than five years of

Define and set personal management values and goals

experience or those who have not

Develop coaching models that support growth of staff

had formal training in this area. The

Critical thinking and decision making in the leadership role

Gain skills and an understanding of emotional intelligence in the workplace

Effectively lead teams to enhance communication and productivity

Understand financial statements and use financial information for better decision making

Learn how to manage change, both upwardly and laterally, and create communication plans for that change

curriculum focuses on developing and strengthening leadership skills, introducing and reinforcing key leadership topics including essential leadership skills, coaching and mentoring, managing change, improving team functionality and

Certificates Certificates

are in management/leadership

building interpersonal skills.

Certificate Requirements In Partnership With

Complete 5 core courses and 2 electives within three years. This certificate can be customized based on your skill level to meet your specific needs.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-el-cert or call 800-222-3623.

For More Information, Contact Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

Courses fill quickly, register today!

For more information uwm.edu/sce-business

800-222-3623

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Certificates Certificates

EMERGING LEADERS CERTIFICATE CORE COURSES - Take all 5

Spring 2018

Price

Business Coach Approach

2/28-3/1

$845

Effective Interpersonal Communication Skills

5/1-5/2

$845

Emotional Intelligence: Dealing with Difficult People Including Yourself!

5/16-5/17

$845

Essentials of Leadership

4/12-4/13

$845

Managing Change

2/9

$345

ELECTIVE COURSES - Choose 2

Spring 2018

Price

Building and Improving Project Team Functionality

4/18-4/19

$845

Developing a Strategic Communication Plan

2/16

$345

Finance Skills for Non-Financial Managers

4/24-4/25

$845

From Technical Expert to Strategic Leader

5/15-5/16

$845

Influence Without Authority

3/14

$345

Negotiation Skills

2/13

$345

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

12

University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

HUMAN RESOURCE MANAGEMENT & ORGANIZATIONAL DEVELOPMENT Managing human resources and

Who Should Attend

developing your organization is

Individuals who want to take the next step in their human resource careers, whether in an HR management role or a more specialized aspect of HR. Participants should have a general understanding of how HR works in their organization.

a continuous process in creating a productive, happy workforce. Human resources encompasses everything from tactical activities, like the Family and Medical

Learning Outcomes •

Gain insight from HR professionals through an accredited university

to big picture issues, including

Benefit from a curriculum that provides a well-rounded professional education, allowing participants to forge successful business partnerships within their company

Develop an understanding of the laws that govern labor and employment in an environment that fosters questions and conversation

Finish the certificate with concrete take-aways that you can use in your job immediately

communication, coaching, and being a business partner. Human Resource Management/ Organizational Development Certificate focuses on both ends of the HR spectrum to help you to

Certificates

Leave Act and compensation,

optimize your workforce.

Certificate Requirements In Partnership With

Complete 5 core courses and 2 electives within 3 years.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-hr-cert or call 800-222-3623.

For More Information, Contact

SHRM LEARNING SYSTEM FOR SHRM-CP/SHRM-SCP 5040-10695 Feb 1-May 3

Gevon Daynuah, Program Manager daynuah@uwm.edu 414-227-3351

Courses fill quickly, register today!

13 Thursdays Does not count towards certificate completion.

For more information uwm.edu/sce-business

800-222-3623

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Certificates Certificates

HUMAN RESOURCE MANAGEMENT & ORGANIZATIONAL DEVELOPMENT CERTIFICATE CORE COURSES - Choose 5

Spring 2018

Price

Building a Strong Foundation through Employee On-Boarding

4/17

$179

Business Coach Approach

2/28-3/1

$845

NEW Conducting Efficient and Effective HR Investigations

4/12

$845

Dealing with the Union – with Confidence

5/14-5/17

$1545

NEW Employee Relations

3/5

$345

Fundamentals of Organizational Development

1/31-2/1

$745

Human Resources Business Partnership: Impacting Business Outcomes

2/6 & 2/13

$845

Organizational Development Plan and Implementation

5/7-5/8

$845

Strategies for Succession Planning

4/23

$375

NEW Talent Development

2/19-2/20

$845

The Wage and Hour Nightmare: Understanding the Ins and Outs of the FLSA

3/19

$345

Understanding the Interplay Between the ADA and FMLA

3/1

$345

ELECTIVE COURSES - Choose 2

Spring 2018

Price

Collective Bargaining: Tactics, Techniques and Table Manners

2/12-2/14

$1115

Effective Interpersonal Communication Skills

5/1-5/2

$845

Effective Speaking and Presentation Skills

3/7

$345

Influence Without Authority

3/14

$345

Managing Change

2/9

$345

Project Management Foundations

Online: 1/29-3/10 Face-to-Face: 2/8-2/9, 4/26-4/27, 6/5-6/6

$845

StrengthsFinder

3/21

$345

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

14

University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

LABOR RELATIONS You’ll gain the skills and insights

Who Should Attend

needed to manage effectively

Individuals who are responsible for working with the union at their companies, as supervisors, or as members of the bargaining team. The classes are appropriate for experienced labor specialists as well as for individuals who are new and want to learn the laws and processes around labor relations.

in a union environment through individual courses and the Labor Relations Certificate. For the human resources

Learning Outcomes

represents the hardware of the profession. Labor relations is different not only from other human

Gain relevant and up-to-date information on labor relations at an accredited university from instructors with decades of experience

Benefit from a curriculum that includes lecture, case studies, simulated bargaining, and conversations with other labor relations specialists from around the country

Walk away with new knowledge that will help you achieve your goals in working with the union

resources functions, but from other operating functions as well.

Certificates Certificates

professional, labor relations

In Partnership With Certificate Requirements Complete 3 core courses and 2 elective courses within 3 years.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-lr-cert or call 800-222-3623.

For More Information, Contact Gevon Daynuah, Program Manager daynuah@uwm.edu 414-227-3351

Courses fill quickly, register today!

For more information uwm.edu/sce-business

800-222-3623

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Certificates Certificates

LABOR RELATIONS CERTIFICATE CORE COURSES - Take all 3

Spring 2018

Price

Collective Bargaining: Tactics, Techniques and Table Manners

2/12-2/14

$1115

Contract Administration

3/7-3/8

$845

Labor Relations Training for Managers and Supervisors in a Unionized Setting

2/27-2/28

$845

ELECTIVE COURSES - Choose 2

Spring 2018

Price

NEW Conducting Efficient & Effective HR Investigations

4/12

$845

Dealing with the Union – with Confidence!

5/14-5/17

$1545

Mastering the Collective Bargaining Process

3/13-3/15

$1115

Tailored Strategies to Achieve your Goals in Bargaining

5/9-5/10

$845

Understanding the Interplay Between the ADA and FMLA

3/1

$345

The Wage and Hour Nightmare: Understanding the Ins and Outs of the FLSA

3/19

$345

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing.

16

University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

MANAGING DIGITAL CONTENT Content is king. Being noticed

Who Should Attend

while still providing informative,

Marketing and communications professionals, designers, writers and others responsible for managing and/or producing digital content for their organization. Candidates for the Managing Digital Content Certificate should have a degree in marketing, or a related field, and/or two years of marketing-related experience.

interesting content in this overly content-rich world is one of today’s biggest marketing challenges. From web to social, optimizing that content for the best SEO has never

Learning Outcomes •

Learn the language of content strategy

Learn how to create, deliver and

Understand how content links with business goals and your audience

manage dynamic digital content

Create content strategy deliverables

for your organization. Certificate

Implement Google Analytics into a website and learn how to capture more meaningful data for your website

Understand and apply User-Centered Design (UCD) methodology

Understand the structure of a variety of written, online content formats and how to use each to reach business and marketing goals

Optimize content with the latest SEO strategies

courses focus on content creation, management principles and best practices.

In Partnership With

Certificates Certificates

been more important.

Certificate Requirements AMA members are eligible for a discount on courses. Please contact Pam Nellen for details.

Complete 6 core courses and 2 electives within two years. This certificate can be customized based on your skill level to meet your specific needs.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-mdc-cert or call 800-222-3623.

For More Information, Contact Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

Courses fill quickly, register today!

For more information uwm.edu/sce-business

800-222-3623

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Certificates Certificates

MANAGING DIGITAL CONTENT CERTIFICATE CORE COURSES - Take all 6

Spring 2018

Price

Building an Integrated Digital Content Marketing Strategy Blended

Online: 3/9-3/23 Face-to-Face: 3/9 Full day

$899

Introduction to Digital Marketing Analytics

2/21

$349

SEO – Definitive Guide to Higher Ratings

5/3

$349

User Centered Design for Web and Mobile – Planning Digital Experiences that Work for Business and Users

1/31

$349

NEW Video Storytelling: How to Make a Real Connection with Your Audience

5/17

$349

NEW Write High-Impact Copy for your Website

4/17

$349

ELECTIVE COURSES - Choose 2

Spring 2018

Price

Adobe Photoshop - Basics

4/26

$349

Influence Without Authority

3/14

$345

NEW What’s New in Social Media: Leveraging Trends to Build a Successful Social Strategy

4/11

$349

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

18

University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

NEW MANAGER/ SUPERVISOR Specifically designed for

Who Should Attend

new managers and frontline

Newly promoted supervisors/managers, existing supervisors/managers who want to improve their skills and entrepreneurs new to supervising staff. This program is most beneficial for those new to their manager/supervisor role or those who have not had the benefit of formal management training.

supervisors, this 4-week program builds critical skills in Performance Management, Employee Development, Employee Engagement

Learning Outcomes

To support your proficiency and

Transition into a new manager/supervisor role

Set clear expectations and effectively manage employee performance

Support employees with effective performance feedback and coaching

Continuously develop employees to improve their productivity and engagement

Adapt your management style to changing employees and business conditions

Delegate responsibility to grow employee capability and autonomy

Practice and model efficient problem solving and critical thinking

confidence in your role, this hands-on program includes: • Four days of face-to-face, classroom instruction • Action plans to be implemented on the job

Certificates Certificates

and Employee Productivity.

4-Week te Certifica

• Templates/forms and other resources that can be used back

Certificate Requirements

at your job • One coaching session during the program

The New Manager/Supervisor Certificate is earned by completing the 4-week program.

• One coaching session up to eight weeks beyond completion of the program

How to Start Register for the New Manager/Supervisor Certificate online at uwm.edu/sce-supervisor or call 800-222-3623.

In Partnership With For More Information, Contact Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

Courses fill quickly, register today!

For more information uwm.edu/sce-business

800-222-3623

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Certificates Certificates

CUSTOMIZED TRAINING SOLUTIONS PROFESSIONAL DEVELOPMENT FOR YOUR STAFF – ON YOUR TERMS Engaged, energized employees are your greatest asset. With UWM’s School of Continuing Education, you design your own customized professional development – while attracting and retaining the best and the brightest. You approve the content and the site of the training. We provide instructors and materials. In course evaluations, 95 percent of participants say they learned approaches, skills or techniques that can be applied to their jobs.

SCHOOL OF CONTINUING

EDUCATION

414-227-3264 | sce-customized@uwm.edu

20

University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

PROJECT MANAGEMENT Skilled project managers are

Who Should Attend

in demand in every industry.

Business, technical, manufacturing and construction professionals who want to develop their skills in planning, implementing, monitoring and evaluating projects in team environments. Learn to deliver successful projects that help your organization grow.

Professionals who earn UWM’s Project Management Certificate demonstrate a breadth of knowledge, applicable skills and commitment to development in the

Learning Outcomes

Participants choose from core

Learn key project management processes and concepts

and elective courses to create a

Learn to standardize project management concepts, processes and training throughout your organization

needs and experiences. Courses

Get tools and templates you can use immediately at your job

focus on the tools, techniques and

Study real-world scenarios that have immediate relevance to your career

trends in project management and

Stay on top of developments and changes in the PM profession

Become comfortable using various methodologies such as Agile, Scrum and Waterfall

Earn Professional Development Units (PDUs) recognized by Project Management Institute (PMI®) and demonstrate a commitment to your professional development

flexible program that meets their

are taught by highly experienced instructors who work in the project management profession.

Registered Education Provider of

Certificates Certificates

project management field.

Certificate Requirements Complete a total of seven 2-day courses with a minimum of five core courses. One-day courses count as a .5 course. PMI is a registered mark of the Project Management Institute, Inc. The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-pm-cert or call 800-222-3623.

For More Information, Contact Anne O’Meara, Program Director Maribeth Sacho, Program Associate aomeara@uwm.edu msacho@uwm.edu 414-227-3311 414-227-3337

Courses fill quickly, register today!

For more information uwm.edu/sce-business

800-222-3623

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Certificates Certificates

PROJECT MANAGEMENT CERTIFICATE CORE COURSES - Choose at least 5 (10 days)

Spring 2018

Price

Agile Project Management

3/5-3/6

$845

Building and Improving Project Team Functionality

4/18-4/19

$845

Contracts and Supplier Management

5/22-5/23

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

5/10-5/11

$845

Empowering Project Teams: Facilitating Communication and Collaboration Online

Online: 4/9-5/5

$845

Estimating, Scheduling and Managing Project Performance Online or Face-to-Face

Online: 3/12-4/7 Face-to-Face: 2/19-2/20

$845

Lean Project Management

2/28-3/1

$845

Managing Multiple Projects Online

Online: 1/29-2/24, 6/4-6/30

$845

Managing Project Risks Online or Face-to-Face

Online: 1/2-1/27, 5/7-6/2 Face-to-Face: 4/23-4/24

$845

Managing Project Scope and the Impact of Change Online or Face-to-Face

Online: 2/26-3/24, 7/9-8/4 Face-to-Face: 4/16-4/17

$845

MS Project® 1: From Initiating to Scheduling a Project

2/12-2/13

$845

PMP® Boot Camp: Intensive Test Prep Plus Study Strategies and Tools

4/24-4/27

$1495

Project Management Foundations Online or Face-to-Face Recommended first course. Required for certificate.

Online: 1/29-3/10, 3/7-6/16 Face-to-Face: 2/8-2/9, 5/3-5/4, 6/5-6/6

$845

Project Portfolio Management in a Multi-Project Environment

6/7-6/8

$845

ELECTIVE COURSES - Choose up to 2 (4 days)

Spring 2018

Price

Analyzing and Validating Business Requirements

2/22-2/23

$845

Business Analyst Essentials

1/22-1/23, 4/9-4/10

$845

Defining and Managing Business Requirements

3/19-3/20

$845

Effective Interpersonal Communication Skills

5/1-5/2

$845

Emotional Intelligence: Dealing with Difficult People, Including Yourself!

5/16-5/17

$845

Finance Skills for Non-Financial Managers

4/24-4/25

$845

From Technical Expert to Strategic Leader

5/15-5/16

$845

Fundamentals of Organizational Development

1/31-2/1

$745

Influence Without Authority*

3/14

$345

MS Project® 2: Tracking, Reporting and Forecasting from the Schedule

3/7-3/8

$845

MS SharePoint® for Project Team Collaboration

4/30-5/1

$845

Proactive Testing: Risk-Based Test Planning, Design and Automation

3/21-3/22

$845

Return on Investment: Determining and Communicating the Project Value*

3/23

$450

Scrum Fundamentals

5/7-5/8

$895

Traditional to Agile Methodologies

3/27-3/28

$845

Using Data for Business Strategy and Decisions

3/15-3/16

$845

Single courses may be taken without the pursuit of the certificate. *One-day courses count as a .5 course toward certificate. “PMP®” is registered trademark of Project Management Institute, Inc. Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing.

22

University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

PROJECT MANAGEMENT ADVANCED Stay on top of the project

Who Should Attend

management profession by

Experienced project management professionals who have completed UWM’s Project Management Certificate or Project Management Certificate – Online or who have a Project Management Professional (PMP®) Certification from Project Management Institute® (PMI®).

advancing your skills, earning Professional Development Units (PDUs®) accepted by the Project Management Institute® (PMI®) and maintaining your certifications.

Learning Outcomes Advance knowledge in technical project management techniques and concepts

for experienced project managers

Develop skills in software commonly used in project management

who want to continue to add value

Understand how to organize and lead teams in multiple projects, lean or agile environments

Develop soft skills critical to project success

Earn Professional Development Units (PDUs®) recognized by Project Management Institute® (PMI®) that will help you meet requirements for taking or renewing PMI® certifications

Certificate-Advanced is designed

to their organizations and advance their careers. Project Management Institute

®

(PMI®) research shows that

Certificates Certificates

UWM’s Project Management

companies want project managers who excel in technical project management skills, leadership,

Certificate Requirements

business acumen and strategy.

After earning the UWM PM Certificate or PMP®, complete 4 additional courses from those listed on next page.

Visit pmi.org continuing certification requirements page for more information and learn the PDUs for each UWM course. Pursue the advanced certificate in

How to Start Start your certificate by selecting courses listed on the back of this page. Register for courses online at uwm.edu/sce-pma-cert or call 800-222-3623.

project management, or take any individual courses that meet your

For More Information, Contact

specific needs.

Anne O’Meara, Program Director Maribeth Sacho, Program Associate aomeara@uwm.edu msacho@uwm.edu 414-227-3311 414-227-3337

Registered Education Provider of Courses fill quickly, register today!

PMI is a registered mark of the Project Management Institute, Inc. The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

For more information uwm.edu/sce-business

800-222-3623

23


Certificates Certificates

PROJECT MANAGEMENT-ADVANCED CERTIFICATE CORE COURSES - Choose 4

Spring 2018

Price

Agile Project Management

3/5-3/6

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

5/10-5/11

$845

Lean Project Management

2/28-3/1

$845

Managing Multiple Projects Online

Online: 1/29-2/24, 6/4-6/30

$845

Managing Project Scope and the Impact of Change Online or Face-to-Face

Online: 2/26-3/24, 7/9-8/4 Face-to-Face: 4/16-4/17

$845

MS Project® 1: From Initiating to Scheduling a Project

2/12-2/13

$845

MS Project® 2: Tracking, Reporting and Forecasting from the Schedule

3/7-3/8

$845

PMP® Boot Camp: Intensive Test Prep Plus Study Strategies and Tools

4/24-4/27

$1495

Proactive Testing: Risk-Based Test Planning, Design and Automation

3/21-3/22

$845

Project Portfolio Management in a Multi-Project Environment

6/7-6/8

$845

Traditional to Agile Methodologies

3/27-3/28

$845

Single courses may be taken without the pursuit of the certificate. “PMP®” is registered trademark of Project Management Institute, Inc. Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing.

24

University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

PROJECT MANAGEMENT ONLINE TRACK Learn project management through

Who Should Attend

a series of six, instructor-led

Business and project professionals who want the flexibility of online learning while also receiving instructor feedback and interacting with other professionals in the courses.

courses that you complete in just over 26 weeks. Professionals who earn the certificate demonstrate a breadth of knowledge, applicable skills and commitment to learning

Learning Outcomes

in the project management field.

Participate at 24/7 from any location with internet access

The online track is offered three

Learn key project management processes and concepts

times a year, beginning in February,

Get tools and templates you can use immediately at your job

Study real-world scenarios that have immediate relevance to your career

Stay on top of developments and changes in the PM profession

Earn Professional Development Units (PDUs) recognized by Project Management Institute (PMI®) and demonstrate a commitment to your professional development

May and September. You work remotely, but interact with your online classmates and receive individualized feedback from instructors.

Project Management Certificate - Online Track

Certificates Certificates

6-Month Online te Certifica

Certificate Requirements Successfully complete 6 online courses. Courses run consecutively for just over 6 months.

5025-10274 Jan 29-Aug 4 5025-10838 May 7-Nov 10 $3900

How to Start Register for the Project Management Certificate - Online Track to receive the discounted price. You do not need to register for individual courses when taking the Online Track. Register online at uwm.edu/sce-pmo-cert or call 800-222-3623.

Registered Education Provider of

PMI is a registered mark of the Project Management Institute, Inc. The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

For More Information, Contact Anne O’Meara, Program Director Maribeth Sacho, Program Associate aomeara@uwm.edu msacho@uwm.edu 414-227-3311 414-227-3337

Courses fill quickly, register today!

For more information uwm.edu/sce-business

800-222-3623

25


PROJECT MANAGEMENT CERTIFICATE - ONLINE TRACK

Project Management Certificate - Online Track 5025-10274 Jan 29-Aug 4

Certificates Certificates

5025-10838 May 7-Nov 10 $3900 COURSES INCLUDED IN ONLINE TRACK

Spring 2018

Project Management Foundations Online

Online: 1/29-3/10

Estimating, Scheduling and Managing Project Performance Online

Online: 3/12-4/7

Empowering Project Teams: Facilitating Communication and Collaboration Online

Online: 4/9-5/5

Managing Project Risks Online

Online: 1/2-1/27

Managing Multiple Projects Online

Online: 1/29-2/24

Managing Project Scope and the Impact of Change Online

Online: 2/26-3/24

Register for the Project Management Certificate to receive the discounted price. You do not need to register for individual classes when taking the Online Track. Single courses may be taken without the pursuit of this certificate.

“The PM certificate was extremely helpful in my previous role and gave me a competitive edge when interviewing for the role I just took on. All in all it’s been great for my career outlook!” – ALEX RICHGELS, PROJECT MANAGER, ABBVIE

26

University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

SOCIAL MEDIA MANAGER The Social Media Manager

Who Should Attend

Certificate is for individuals

Those responsible for the strategic planning, alignment and integration of social media within their organization.

responsible for the strategic planning, alignment and integration of social media

Learning Outcomes

within their organization.

12-Week Online te Certifica

Demonstrate the importance that social media has in the business strategy by presenting case studies and business data relevant to your organization

the rise of social media and its

Highlight opportunities to leverage social media within your industry

place in today’s business world.

Create a social media plan for your organization

This course is designed to create a foundational understanding of

Topics include various social

Certificates Certificates

media platforms and their impact on business; exploring data that

Certificate Requirements

supports the use and integration

The Social Media Manager Certificate is earned by completing assigned course work throughout the 12-week, online course.

of social media into the business environment; reviewing the changes in the digital landscape; and the evolution of social media through case studies for both successful and failed social media programs.

Social Media Manager Certificate ONLINE 5026-10464 Feb 19-May 13 $2499, $2249 if registered by 2/1

How to Start Register for the Social Media Manager Certificate online at uwm.edu/sce-sm-cert or call 800-222-3623.

For More Information, Contact Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

Courses fill quickly, register today!

In Partnership With

AMA members are eligible for a discount on courses. Please contact Pam Nellen for details.

For more information uwm.edu/sce-business

800-222-3623

27


CERTIFICATE

SOLUTION-FOCUSED BUSINESS PROFESSIONAL The powerful and pragmatic

Who Should Attend

Solution-Focused (SF) approach,

Managers, coaches, consultants and facilitators

originally developed for therapy, is a strength-based business approach that emphasizes people’s resilience

Learning outcomes

and resources and how they can

Gain real insights into the Solution-Focused (SF) approach at both practical and conceptual levels

Quickly build positive change in a wide range of work settings, using the six Solutions Tools

Know where to concentrate your efforts to be most effective by using the six SIMPLE principles

Tackle projects and difficult assignments with confidence as a manager, coach, consultant or facilitator

give traction.

Demonstrate your competence in building solutions in one-on-one and group settings

In this 16-week online course, you

Practice a methodology with wide applicability – to individuals, teams and whole organizations, in all kinds of contexts

Build on your coaching skills and tackle a real workplace project using the Solution-Focused (SF) approach

be used for positive change. This

Certificates Certificates

16-Week Online te Certifica

approach is used by businesses around the world to build on what’s working, not fix what isn’t. It can help build progress in the toughest situation, even where other problem-solving methods fail to

will work directly with Solution Focus pioneer Mark McKergow. Through his expert instruction, you will gain full understanding of the SF approach, necessary tools for adopting SF practices and real-life applications for your new skills.

Solution-Focused Business Professional Certificate ONLINE 5040-10725 Mar 11-July 1 $1795, $1495 by Feb 25

Certificate Requirements

Earn the certificate by completing 1 core course.

How to Start Register for Solution-Focused Business Professional Certificate online at uwm.edu/sce-sfbp-cert or call 800-222-3623.

For More Information, Contact In Partnership With

Gevon Daynuah, Program Manager daynuah@uwm.edu 414-227-3351

Courses fill quickly, register today!

28

University of Wisconsin - Milwaukee School of Continuing Education


CERTIFICATE

TRAIN THE TRAINER / MASTER TRAINER Who Should Attend

your training programs by creating

Training and development managers

Managers and supervisors

New or experienced trainers

during, and after training. Commit

HR professionals

to firming up your skills as a trainer

Consultants and anyone who wants to design a customized training program from the ground up

a dynamic learning environment. Gain the knowledge to effectively manage what happens before,

and the development and delivery of your programs. The Train the Trainer Certificate

Learning Outcomes

provides a comprehensive

Analyze corporate culture to align with training outcomes

foundation in professional training

Identify the most effective approach to your training design

using the ADDIE (Assess, Design,

Understand the fundamentals of adult learning methodologies

Discover innovative ways to design training that accelerates the learning process

Learn methods for conducting a needs assessment

Develop a training evaluation strategy and expertly prepare the learning environment

Optimize lecture and group discussion and handle challenging situations and learners

Development, Implement, Evaluate) model as a framework. The ADDIE model is widely accepted as an industry standard and best practice in instructional design and encourages consistent, efficient, and effective training programs.

Certificates Certificates

Engage participants and energize

The Master Trainer Certificate requires that you demonstrate your mastery of the entire training development and delivery process.

In Partnership With

Certificate Requirements Train the Trainer Certificate, complete 2 core courses within 2 years. Master Trainer Certificate, complete 3 core courses within 3 years.

How to Start Register for the certificate online at uwm.edu/sce-ttt-cert or call 800-222-3623.

For More Information, Contact Gevon Daynuah, Program Manager daynuah@uwm.edu 414-227-3351

For more information uwm.edu/sce-business

800-222-3623

29


Certificates Certificates

TRAIN THE TRAINER / MASTER TRAINER CERTIFICATE Train the Trainer CORE COURSES

Spring 2018

Price

Train the Trainer Unit I: Design and Development of Training Programs Online or Face-to-Face

Face-to-Face: 3/14-3/16 Online: 2/18-4/8

$845 $925

Train the Trainer Unit II: Presentation and Delivery of Training Programs Online or Face-to-Face

Face-to-Face: 5/23-5/25 Online: 4/15-5/27

$845 $925

Master Trainer CORE COURSES

Spring 2018

Price

Master Trainer Capstone Project and Presentation

TBA

$795

Complete both Train the Trainer Unit I and Unit II to qualify for the Master Trainer Capstone.

NONPROFIT MANAGEMENT SUPPORT. TRAINING. PARTNERSHIPS. CONSULTING.

414-227-3157 | sbufford@uwm.edu

James Davies Chief Operations Officer, Bublr Bikes

30

University of Wisconsin - Milwaukee School of Continuing Education


BUSINESS ANALYTICS & DATA TOOLS COURSES About Information is key to understanding the health of your organization. Making solid, data-driven decisions

Course Title

Spring 2018

Price

Data Discovery to Data Wisdom: A Hands-on Analytics Class

5/17-5/18

$845

Excel 2013 for Data Analysis and Business Modeling

TBA

TBA

Improve Marketing Results Using Advanced Analytics Techniques

3/23

$349

Introduction to Digital Marketing Analytics

2/21

$349

Microsoft Access

Level I 1/31 Level II 2/20 Level III 3/13

$249

Microsoft Excel

Level I 2/6 & 4/5 Level II 2/28 & 5/10 Level III 3/21 & 6/4

$249

MS Project® 1: From Initiating to Scheduling a Project

Feb 12-13

$845

MS SharePoint® for Project Team Collaboration

Apr 30-May 1

$845

SQL – Introduction

2/13-2/15

$724

SQL – Intermediate/Advanced Concepts

3/27-3/28

$599

Using Data for Business Strategy and Decisions

3/15-3/16

$845

VBA for Access

TBA

TBA

VBA for Excel

4/11

$349

is a must. UWM offers noncredit courses that help you gain hands-on skills that will allow you to analyze, manage, and share business data.

Who Should Attend Courses are designed for those who work with data, including managers, marketers, analysts and project teams.

For More Information, Contact

Courses

Joel Bushman, Program Manager bushmajh@uwm.edu 414-227-3336

Early bird prices are listed where applicable. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

For more information uwm.edu/sce-business

800-222-3623

31


COURSES Adobe InDesign - Basics

Agile Project Management

Create professional, well-designed documents using Adobe InDesign. Learn how to use paragraph and character styles to format pages uniformly, use layout features to build alternate size configurations of your document, and use various panels to easily customize text, photographs and graphics.

Quickly responding to changing conditions is critical to success in today’s business climate. When properly executed, agile development rapidly generates the project outcomes and deliverables that your business requires to compete in today’s fast-paced marketplaces. Acquire an overview of the latest agile approaches and best practices, so you can determine when agile project management techniques fit your particular situation, and just as importantly, when they don’t.

5026-10467 Feb 7 $374, $349 if registered by Jan 24 Alexandra Kilmer, 0.7 CEUs

Adobe Photoshop - Basics This one-day, hands-on, introductory Adobe Photoshop CC class provides you with the skills to get started in Adobe Photoshop. Learn how to use the core tools such as the selection and cropping along with the amazing retouching, painting, drawing, healing and type tools. We explore the basics of working with images and layers to produce sophisticated graphics and how that differs for digital and print graphics. 5026-10468 Apr 26 $374, $349 if registered by Apr 12 Shelly Rosenquist, 0.7 CEUs

Courses

on Facebook, Twitter and Other Social Platforms

Advertising on social networks gives marketers powerful methods for reaching niche audience pockets without succumbing to “banner blindness.” Maximize your budget and achieve your goals: engagement, awareness or traffic to your site. Go beyond theory with a hands-on classroom environment and an expert instructor to clarify how each technique applies to your business. NOTE: The bulk of this course will center on Facebook. The strategies, however, are easily transferrable to other social platforms.

32

Analyzing and Validating Business Requirements The ultimate objective of business analysis, process improvement or information technology project is to improve business results. Study three proven approaches to analyzing current conditions, business needs and technology enablers. Use business process analysis techniques to convert raw requirements data into a workable solution. 5025-10697 Feb 22-23 $845 Sally Anlin, PMP, CSM, 1.4 CEUs, 14 PDUs, 14 CDUs, 14 PD Hours

NEW Advertising

5026-10676 June 8 $374, $349 if registered by May 25 Steve Robinson, 0.7 CEUs

5025-10727 Mar 5-6 $845 Sandra Hoskins, ISP, ITCP, PMP, CSM, 1.4 CEUs, 14 PDUs

Building a Strong Foundation through Employee On-Boarding When a new employee starts with an organization, who benefits the most from the on-board training they receive, the employee or the organization? The answer is they both benefit equally. When a new employee feels welcomed and is provided with all the tools they need to be successful in their role, they will be able to quickly make an impact within the organization and become an integral partner in meeting the company’s goals and objectives. 5040-10657 Apr 17 $199, $179 if registered by Apr 3 Aaron Heyne, 0.4 CEUs

Building an Integrated Digital Content Marketing Strategy BLENDED This course provides you with a comprehensive overview and the tools to create a content strategy that works for you and your organization. Strategic and focused communication is essential and requires an organized, targeted plan. This course teaches you how to develop a content strategy to effectively connect your business and stakeholder goals with your audiences’ needs, wants and expectations. 5026-10481 Mar 9-23 Online Mar 9 Face-to-Face $924, $899 if registered by 2/22 Julie Travia, 1.8 CEUs

Building and Improving Project Team Functionality All projects require effective teamwork to achieve quality outcomes. Learn how to get the team up and running quickly and efficiently, manage accountability without direct line authority and help team members manage competing priorities. Understand when you should confront group issues that are jeopardizing team success. 5025-10729 Apr 18-19 $845 Eric Coryell, 1.4 CEUS, 14 PDUs, 14 CDUs, 14 PD Hours

Business Analyst Essentials Get briefed on the tools and skills a business analyst needs to succeed. Strengthen your business savvy and understanding of technology as you learn how to apply those skills throughout the Business Analysis Life Cycle as documented in the Business Analyst Body of Knowledge (BABOK®). This is the recommended first course for those pursuing the Business Analysis Certificate and is required for the certificate. 5025-10234 Jan 22-23 5025-10682 Apr 9-10 $845 Timothy Johnson, PMP, MBA 1.4 CEUs, 14 PDUs, 14 CDUs, 14 PD Hours

University of Wisconsin-Milwaukee School of Continuing Education


Business Coach Approach Employee engagement is one of the toughest issues facing today’s employers, as they struggle to maintain the talent and knowledge base necessary for competing in the global market. This course will help you gain an understanding of the Business Coach Approach in order to empower employees and create an environment of open communication and collaboration. Leave with techniques and a coaching plan that can be immediately applied on the job to reap organizational success. 5050-10474 Feb 28-Mar 1 $895, $845 if registered by Feb 14 Darcy Luoma, 1.4 CEUs

Business Spanish I Enhance your skills and job opportunities by improving your ability to communicate with Spanish-speaking colleagues and clients. This course is for beginners and focuses on the key language acquisition areas of listening, speaking, reading and writing as well as cultural awareness. 7781-10733 Feb 20-22 $395, plus the price of book Karen Woelfle-Potter MBA, 2.1 CEUs

Business Spanish II

Contract Administration

Get the secrets to successful negotiations while you learn to plan strategy and communicate effectively. Understand how to collect and analyze data to help you prepare, anticipate your defense if required, and plan a course of action in order to achieve your objectives.

After the negotiation of the labor agreement, managers, personnel and labor relations professionals should practice effective methods for developing a winning labor strategy. Learn the rules that govern contract administration, grievance handling, the administration of discipline, and labor arbitration.

This course has been pre-approved by the Society for Human Resource Management for 21 Professional Development Credits (PDCs) towards the SHRM-SCP or SHRM-CP.

This course has been pre-approved by the Society for Human Resource Management for 14 Professional Development Credits (PDCs) towards the SHRM-SCP or SHRM-CP.

5045-10578 Feb 12-14 $1165, $1115 if registered by Jan 29 Jonathan Swain & Thomas Mackenzie 2.1 CEUs

Conducting Efficient and Effective HR Investigations NEW

With business and legal risk looming, is more always better? Join us for the day-long, interactive workshops designed to help every HR professional – from the new to the most experienced – gain a fresh perspective on how to best conduct an efficient and effective HR investigation. 5040-10580 Apr 12 $895, $845 if registered by Mar 29 Jill Sopha, 0.7 CEUs

5045-10696 Mar 7-8 $895, $845 if registered by Feb 21 Gary Marsack, 1.4 CEUs

Contracts and Supplier Management Identify work that should be done external to the project and the corresponding steps to select and develop a contract with the vendor. Gain the ability to interpret, evaluate and administer contracts throughout the project management life cycle. 5025-10536 May 22-23 $845 Barbara Farmerie, MBA, PMP 1.4 CEUs, 14 PDUs

Courses

This is a continuation of Business Spanish I. Extend your ability to participate effectively in basic business interactions, including obtaining and providing information, expressing needs and preferences and navigating common travel situations. Continue building essential grammar, vocabulary, listening and speaking skills to communicate effectively using present tense, while also adding basic past tense to your language capabilities.

Collective Bargaining: Tactics, Techniques and Table Manners

7781-10768 Mar 27-29 $395, plus the price of book Karen Woelfle-Potter MBA, 2.1 CEUs

SCHOOL OF CONTINUING EDUCATION

CONFERENCE CENTER EXCEPTIONAL SERVICE. FLEXIBLE SPACES.

Tour Online | uwm.edu/sce

For more information uwm.edu/sce-business

800-222-3623

33


Critical Thinking: Business Analysis and Decision-Making Strategies Sharpen your skills by becoming more aware of your own thought process and the thought processes of others. Learn techniques to foster critical thinking through probing and reflecting. Enhance skills in structuring an argument, judging credibility of a source and making better decisions. As a result, become more effective in analysis, communication and leadership. 5025-10537 May 10-11 $845 Barbara Farmerie, MBA, PMP 1.4 CEUs, 14 PDUs, 14 CDUs, 14 PD Hours

Data Discovery to Data Wisdom: A Hands-on Analytics Class Learn a framework for understanding data as a resource, analytics as a tool, and intent as the true challenge. Explore industry vocabulary, common pitfalls of data visualization and uses (as well as misuses) of complex statistical modeling. Gain an understanding of basic data analysis and modeling principles to inform your day-to-day roles and place you (and your team or organization) ahead of the competition.

Courses

5025-10691 May 17-18 $845 Brendon Dorn 1.4 CEUs, 14 CDUs, 14 PD Hours

Defining and Managing Business Requirements

Effective Speaking and Presentation Skills

Understanding and articulating business requirements is the weakest link in projects. Using realistic cases, practice discovering, understanding and documenting clear and complete business requirements that can speed development, reduce maintenance and delight customers.

Good presentation skills are central to success in today’s organizations. Those who are successful are the people who can transmit their views, ideas, and enthusiasm to others through presentation with grace and ease.

5025-10724 Mar 19-20 $845 Robin Goldsmith, JD 1.4 CEUs, 9 PDUs, 14 CDUs, 14 PD Hours

Developing a Strategic Communication Plan Improve your strategic communication skills to achieve your objectives while meeting the needs of your audience and organization. Using communication tools and relevant case studies, this course examines the components of a strategic communication plan and how to use them consistently. It primarily focuses on internal communication within the organization. Intermediate communication professionals will improve their corporate communication skills in delivering a complex message to a large audience: the entire company, your department or your customers. 5050-10473 Feb 16 $395, $345 if registered by Feb 2 Rose Meagher, 0.7 CEUs

Dealing with the Union with Confidence! Focus on the most essential issues and practices facing professionals who work directly with unions and union contracts. Arm yourself with easy-to-apply tools for confidently handling unions at the bargaining table, in grievance meetings and in arbitration. Never again be at a disadvantage. This course has been pre-approved by the Society for Human Resource Management for 28 Professional Development Credits (PDCs) towards the SHRM-SCP or SHRM-CP.

Effective Interpersonal Communication Skills Learn about your communication style and how it affects others. Uncover your listening skills and employ strategies for motivating performance improvement and overcoming perceptual barriers. 5050-10479 May 1-2 $895, $845 if registered by Apr 17 Laura Page 1.4 CEUs, 8.0 PDUs, 14 CDUs, 14 PD Hours

You will develop presentation techniques every effective speaker needs. Discover the elements of great speeches, then practice them in small groups. This course is for those new to delivering business presentations or those that need to refresh or “uplift” their current presentation skills. 5050-10475 Mar 7 $395, $345 if registered by Feb 21 Rose Meagher, 0.7 CEUs

Emotional Intelligence: Dealing with Difficult People, Including Yourself! Develop an understanding of how the brain, body and emotions interact with each other, and how to identify the triggers of conflict in the workplace. Sharpen your neutralizing communication abilities and discover resolution techniques. 5050-10480 May 16-17 $895, $845 if registered by May 2 Patricia Clason, 1.4 CEUs, 9 PDUs

NEW

Employee Relations is a critical component of the role of both managers and Human Resources practitioners. This course teaches best practices for managing employee relations issues when they arise, but more importantly, the ways to effectively manage relationships and employee culture to prevent issues. Participants will learn how to work with the federal laws and agencies regulating employee relations, and do a deep dive into creating an effective organizational structure. 5040-10656 Mar 5 $395, $345 if registered by Feb 19 Katie Rasoul, 0.7 CEUs

5045-10791 May 14-17 $1595, $1545 if registered by Apr 30 Jason Kim & Gary Marsack

34

Employee Relations

University of Wisconsin-Milwaukee School of Continuing Education


Empowering Project Teams: Facilitating Communication and Collaboration ONLINE

Facilitation Techniques for Eliciting Requirements and Achieving Consensus

Teams that can communicate, collaborate and cooperate provide the foundation of successful project and product delivery. Get the core tools and techniques to ensure timely delivery of information to stakeholders. Develop your ability to collaborate and influence without authority, creating a positive work environment that leverages roles and responsibilities.

Well-facilitated meetings produce high-quality, tangible results. Done well, group facilitation transforms conflict into common agreement and naysayers into solution ambassadors. Learn powerful techniques for eliciting requirements. With secrets from a seasoned practitioner, robust course materials, and numerous hands-on facilitation labs, participants will leave ready to facilitate stakeholder teams through challenging projects.

5025-10278 Apr 9-May 5 $845 Alan Waite, MA, CEC, 1.4 CEUs, 14 PDUs

From Technical Expert to Strategic Leader Moving from the role of technical expert to leader requires a unique set of skills much broader than expertise itself. During this two-day workshop, you’ll learn how to describe the four stages of leader evolution and the shifts in perspective, skill, and behavior; and define how to build a base of personal competence and credibility. You’ll also discover how to discuss the skills and techniques needed to build organizational capacity and operate at a strategic, business level.

5025-10700 Apr 5-6 $845 Joe Goss, 1.4 CEUs, 14 CDUs, 14 PD Hours

5025-10728 May 15-16 $845 Alan Patterson 1.4 CEUs, 14 CDUs, 14 PD Hours

Finance Skills for Non-Financial Managers

Fundamentals of Organizational Development

Essentials of Leadership Build a solid foundation for your high-level leadership role by learning what true leaders have in common and how they create an engaged team that follows them passionately. Explore historical and current approaches to leadership in order to identify your strengths and create opportunities. Develop the essential skills that every high-level leader must have! 5050-10477 Apr 12-13 $895, $845 if registered by Mar 29 Dave Merges, 1.4 CEUs

Estimating, Scheduling and Managing Project Performance ONLINE or FACE-TO-FACE

5025-10698 Feb 19-20 Face-to-Face 5025-10277 Mar 12-Apr 7 Online $845 Jackie Ramin, PMP, 1.4 CEUs, 13 PDUs

5050-10478 Apr 24-25 $895, $845 if registered by Apr 10 Ann Martel, 1.4 CEUs, 14 PDUs

Foundations for Effective Digital Marketing ONLINE This course introduces the key elements of a successful digital marketing strategy. Learn how business objectives drive marketing objectives and how customer-based insights support development of market-led strategies that achieve those objectives. Understand the components of an integrated digital marketing strategy and how to obtain, convert and retain customers to grow your business. Learn about digital marketing tools and trends through hands-on activities, projects and case studies. 5026-10648 Feb 26-Mar 25 $924, $899 if registered by Feb 12 Adam Dince, 1.8 CEUs

For more information uwm.edu/sce-business

Receive a thorough introduction to organizational development – history, purpose, terminology, practices and the implementation of OD plans. Study the impact of organizational culture, and take a look at various change management models from different perspectives. This is the recommended first course for those pursuing the Organizational Development Certificate and is the prerequisite for several courses in the certificate. 5040-10650 Jan 31-Feb 1 $795, $745 if registered by Jan 17 Mary Kurer, 1.4 CEUs, 12.5 PDUs

Google AdWords: Getting the Most from Paid Search NEW

Paid search is the most cost-effective way to immediate results. Learn to drive the best traffic possible to your website and not overpay for each click. A lab-based, hands-on classroom environment and an expert instructor will clarify how each technique applies to your business. Whatever your experience, you will improve your account’s performance.

Courses

The elements of the planning phase of a project are critical to its execution and control. Through case studies and hands-on practice, take an indepth look at each step involved in estimating time, resources and costs for budgeting and project scheduling. Plus, learn how to accurately track performance throughout the project’s lifecycle using these valuable metrics.

Managers are responsible for leading processes and teams, and making daily decisions that impact the company’s success. Decision making is highly influenced by the organization’s financials. This course provides you with a financial foundation to help you make sound assessments and business recommendations. Understand the accounting process and enhance your ability to project your organization’s financial performance. This course helps you to evaluate financial trends and better understand financial statements.

NOTE: We will use Google AdWords for examples and hands-on in class, but all knowledge is easily transferred to Bing Ads and advertisting on Facebook. 5026-10675 May 22 $374, $349 if registered by May 8 Steve Robinson, 0.7 CEUs

800-222-3623

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Human Resources Business Partnership: Impacting Business Outcomes

Influence without Authority

Building a strong relationship with employees and managers is critical. Understanding the industry, strategy and challenges facing your business is the only way to build a partnership that has lasting impact to the bottom line. It is important that you have a voice that can help your organization succeed.

Understand the working dynamics of your organization: the nature of power and influence, your own personal sources and style of influencing others, and how to leverage your power to get things done. The ability to exercise influence without authority is one of the most important skills an individual can master. In fact, accomplishing tasks and projects often requires it, even when you may not have the formal authority to mandate action.

This program has been pre-approved by the Society for Human Resource Management for 14 Professional Development Credits (PDCs) towards the SHRM-SCP or SHRM-CP.

5050-10476 Mar 14 $395, $345 if registered by Feb 28 Julie Henzsey, 0.7 CEUs, 7 PDUs, 14 CDUs, 14 PD Hours

5040-10654 Feb 6 &13 $895, $845 if registered by Jan 23 Kristin Strunk, 1.4 CEUs

Introduction to Digital Marketing Analytics

Improve Marketing Results Using Advanced Analytics Techniques This course is designed for business and marketing-minded individuals to maximize the value of their digital analytics tools. Learn to customize Google Analytics to capture more meaningful data – from user interactions to conversions. Learn to create tracking and measurement plans, prioritize your Key Performance Indicators (KPIs) and apply your analytics skills to develop actionable insights and recommendations for your business.

Implement Google Analytics and become familiar with the Google Analytics user interface. Understand what data means, how to filter and segment data within reports, and how to customize Google Analytics to capture meaningful data – including key conversions – for your website. This course is for business and marketing-minded individuals who want to learn digital analytics tools but have little or no experience. Please see prerequisites for setting up your Google Analytics account in preparation. 5026-10469 Feb 21 $374, $349 if registered by Feb 7 Alex Olcott, 0.7 CEUs

Labor Relations Training for Managers and Supervisors in a Unionized Setting As a front-line supervisor or manager, you continuously face new employment challenges. Obtain the tools to tackle those challenges, and build the knowledge to oversee contract regulations with conviction. This course has been pre-approved by the Society for Human Resource Management for 14 Professional Development Credits (PDCs) towards the SHRM-SCP or SHRM-CP. 5045-10581 Feb 27-28 $895, $845 if registered by Feb 13 Steven Bierig & Harry Secaras, 1.4 CEUs

Lean Project Management Project stakeholders must ensure that project management processes, supporting tools and techniques are used to expedite work by focusing on value-added activities and resources. Using situations based on real-world events, simulate the impact on a project by incorporating continuous process improvement to deliver results on time and on budget. 5025-10689 Feb 28-Mar 1 $845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs

Courses

5026-10521 Mar 23 $374, $349 if registered by Mar 9 Tim Baumgartner, 0.7 CEUs

Managers or Frontline Supervisors: Increase Your Impact on Your Organization

NEW MANAGER / SUPERVISOR CERTIFICATE Through four classroom sessions, on-the-job practice and coaching, gain skills in the four cornerstones of managing people and teams: 1. Performance Management 2. Employee Development 3. Employee Engagement 4. Employee Productivity

uwm.edu/sce-supervisor

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University of Wisconsin-Milwaukee School of Continuing Education


Managing Change This course will help you understand the different types of change and how to use a change management methodology to successfully navigate and implement that change. Learn the importance of identifying key stakeholders in the change process, managing resistance to change and action planning. Change Management is Part 1 of managing organizational change. Part 2 is the Strategic Communication Plan. For maximum impact on the change process within your organization, take both courses.

Managing Project Scope and the Impact of Change ONLINE or FACE-TO-FACE

You are about to kick off a project. The scope and budget are set - or are they? This project is too important: you need to keep a good handle on it to ensure the team members don’t squander their hours away. Take an in-depth look at each step involved in estimating time, resources and costs for budgeting and scheduling a project.

Microsoft Access Level I The amount of data available is on a steady increase and may seem overwhelming. Gain the proper tools in Access 2013 to effectively manage your data. Learn how to create a new database, construct tables, design forms and reports, create queries, filter and sort data. 5070-10672 Jan 31 $274, $249 if registered by Jan 17 Scott Lovy, 0.7 CEUs

5025-10200 Feb 26-Mar 24 Online 5025-10539 Apr 16-17 Face-to-Face

Microsoft Access Level II

5050-10471 Feb 9 $395, $345 if registered by Jan 26 Julie Jordan, 0.7 CEUs

$845 Barbara Farmerie, MBA, PMP 1.4 CEUs, 14 PDUs

Managing Multiple Projects ONLINE

Mastering the Collective Bargaining Process

Extend your knowledge of Microsoft Access 2013 for a more robust, functional database for your users. This course focusses on database design, advanced queries, structure existing data and custom reports.

In the fast-paced world of project management, most PMs eventually find themselves managing more than one project at a time. Learn tools and techniques for a “how to” in managing multiple projects. Through case studies, classic project management theory, and real-world, hands-on experience, you’ll gain a portfolio of tools, processes and templates that can be used immediately on the job.

Experience the collective bargaining process through hands-on participation in a simulated negotiation. Whether you’re a newly assigned negotiator on the management team or just looking for a refresher, you’ll get realistic insight into the emotional factors that can affect the outcome of any contract negotiation.

5025-10197 Jan 29-Feb 24 5025-10280 June 4-30 $845 Alan Waite, MA, CEC, 1.4 CEUs, 12 PDUs

ONLINE or FACE-TO-FACE

Review tools and processes that help mitigate risk and increase quality as companies demand products and services faster and cheaper. Understanding and managing risks in delivering quality products is key to customer satisfaction. 5025-10198 Jan 2-27 Online 5025-10538 Apr 23-24 Face-to-Face 5025-10279 May 7-June 2 Online $845 Barbara Farmerie, MBA, PMP 1.4 CEUs, 14 PDUs

5045-10579 Mar 13-15 $1165, $1115 if registered by Feb 27 Thomas Mackenzie, 2.1 CEUs

Master Trainer Capstone Project and Presentation FACE-TO-FACE

The Master Trainer Capstone project requires that you demonstrate your complete mastery of the entire training development and delivery process, instructor led or otherwise. You will complete a needs assessment, construct program and learning objectives, format and create support materials, design an evaluation strategy, etc. The capstone also requires you present your training program while demonstrating clear correlations with the design steps.

Microsoft Access Level III Separate yourself from the casual database users and become a professional. The course focuses on the advanced Access features, macros, database multiple user access, and managing switchboards. 5070-10673 Mar 13 $274, $249 if registered by Feb 27 Scott Lovy, 0.7 CEUs

Microsoft Excel Level I From home, or work, Excel can help you create and manage spreadsheets to make life more efficient and organized. This course focuses on Excel basics, navigating the interface, performing calculations, modifying a worksheet, formatting cells, and applying styles and themes.

Courses

Managing Project Risks

This course has been pre-approved by the Society for Human Resource Management for 21 Professional Development Credits (PDCs) towards the SHRM-SCP or SHRM-CP.

5070-10600 Feb 20 $274, $249 if registered by Feb 6 Scott Lovy, 0.7 CEUs

5070-10599 Feb 6 $274, $249 if registered by Jan 23 5070-10596 Apr 5 $274, $249 if registered by Mar 22 Greg Patterson, 0.7 CEUs

TBA $795 Rodney (Buck) Hillestad, 4 CEUs

For more information uwm.edu/sce-business

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Microsoft Excel Level II Get the most out of your spreadsheets by customizing them to fit your needs. Advanced formulas, conditional formatting, tables and charts allows you to take control of your data. Learn how to use PivotTables, Slicers, and PivotCharts to best display your data for stakeholders. 5070-10596 Feb 28 $274, $249 if registered by Feb 14 5070-10597 May 10 $274, $249 if registered by Apr 26

Microsoft Excel Level III Looking to get the most out of Excel? Dig into its most advanced features such as, using protected workbooks, applying conditional logic, using multiple worksheets, working with the automated analysis tools and more. 5070-10671 Mar 21 $274, $249 if registered by Mar 7

MS Project® 2: Tracking, Reporting and Forecasting from the Schedule Once you have established standards and processes using MS Project®, you will want to take your projects to the next level. Learn more advanced reporting, forecasting, scheduling, resource management and customization techniques.

5070-10598 June 4 $274, $249 if registered by May 21 Greg Patterson, 0.7 CEUs

5025-10686 Mar 7-8 $845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs

Modeling, Analyzing and Redesigning Business Processes

Courses

Learn to establish MS Project standards, coordinate project documents, record estimates, schedule activities and tasks, assign resources to an activity or task, track performance to date and provide the appropriate level of reporting. Based on the Project Management Life Cycle Model, use MS Project as a vital tool throughout initiating, planning, executing, controlling and closing a project. ®

5025-10685 Feb 12-13 $845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs

Greg Patterson, 0.7 CEUs

Business processes are the natural activities you perform that produce value, serve customers and generate income. Unfortunately, most organizations are set up to manage tasks instead of processes. Learn how process modeling provides a simple, yet powerful, method for analyzing wasted time and resources and how to redesign them for efficiency and better service. Rediscover your core business requirements and streamline the ways in which they are achieved. 5025-10693 Mar 13-14 $845 Joe Brancaccio 1.4 CEUs, 14 CDUs, 14 PD Hours

MS Project® 1: From Initiating to Scheduling a Project

MS SharePoint® for Project Team Collaboration Learn how to establish a team collaboration site for use as a project repository during this two-day course. Create a project site; add and coordinate resources; develop change, issue, and risk processes and lists; develop meeting sites; create and leverage discussion lists; and general site management. This course provides a framework for leveraging best practices to facilitate team communication and collaboration. The course is based on the Project Management Life Cycle Model: Initiation, Planning, Executing, Controlling and Closing a project. 5025-10687 Apr 30-May 1 $845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs

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Negotiation Skills Improve your ability to negotiate with staff, purchasing, vendors and others. Discover influential skills to facilitate productive and lucrative solutions. Understand how to state your case while respecting the views of others. Learn to lead constructive conversations and reach fair agreements. And, know when and how to make concessions to optimize results. 5050-10472 Feb 13 $395, $345 if registered by Jan 30 Rodney (Buck) Hillestad, 0.7 CEUs

New Manager / Supervisor Certificate BLENDED NEW

For new managers and frontline supervisors, this four-week program builds critical skills that include how to increase productivity, engage employees and improve the health and growth of your organization. This is most beneficial for those new to their manager/supervisor role or those without the benefit of formal training. This program provides training and on-the-job practice in four cornerstones of managing: Performance Management, Employee Development, Employee Engagement, and Employee Productivity. 5050-10646 Apr 12-May 3 $2249, $1999 if registered by Mar 29 Mark Brewer & Rodney (Buck) Hillestad 3.4 CEUs

Organizational Development Plan and Implementation Learn to create an organizational development plan. Review case studies for further understanding of vision, strategy and goals. This course includes a workplace-based practicum project. Your instructor will mentor you through the process, provide feedback, and assess your successful completion of the project. You will be given both class time and extended time outside of the scheduled class time to complete the assignment. Successful completion of the project will be required before CEUs are awarded. 5040-10705 May 7-8 $795, $745 if registered by Apr 30 Mary Kurer, 1.4 CEUs

University of Wisconsin-Milwaukee School of Continuing Education


PMP® Boot Camp: Intensive Test Prep Plus Study Strategies and Tools For anyone preparing to take the CAPM (Certified Associate in Project Management) or PMP® (Project Management Professional) exams or implementing their PM knowledge, this intensive course gives you the knowledge review, learning materials, study plan and support your need. Evaluate your knowledge against exam requirements, practice exam questions, study process groups and take home the work book and process map. ®

PMI and PMBOK, CAPM and PMP are registered trademarks of Project Management Institute, PMI. 5025-10692 April 24-27 $1495 Sandra Hoskins, ISP, ITCP, PMP 2.8 CEUs, 28 PDUs

Project Management Foundations ONLINE or FACE-TO-FACE

Project Management Certificate – Online Track

Success in project management demands a structured, systematic approach to projects. Develop the core tools and techniques for each phase: initiating, planning, executing, monitoring, controlling and closing. Gain a working foundation to better plan and control a variety of projects in your organization.

Save more than $1,000 when you register for this certificate track vs. taking each class individually.

This is a required class for those pursuing the Project Management Certificate and the recommended first class for those without prior project management experience. 5025-10275 Jan 29-Mar 10 Online

The courses include reading and writing assignments, lectures, discussions, and quizzes. You will interact with your peers and your instructors through online discussions and assignments.

5025-10684 Feb 8-9 Face-to-Face

5025-10274 Jan 29-Aug 4

5025-10683 May 3-4 Face-to-Face

5025-10838 May 7-Nov10

5025-10843 May 7-June 16 Online

$3900, with $1950 due by registration and remainder due by start of fourth class. Jackie Ramin, PMP Sandra Hoskins, ISP, ITCP, PMP, CSM Barbara Farmerie, MBA, PMP Alan Waite, MA, CEC 8.4 CEUs, 81 PDUs, 14 CDUs, 14 PD Hours

5025-10701 June 5-6 Face-to-Face

Proactive Testing: Risk-Based Test Planning, Design and Automation

Online training programs offer flexibility to fit your schedule. The Project Management Certificate – Online Track is a full certificate program earned by completing six consecutive online courses in just over six months.

$845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs, 14 CDUs, 14 PD Hours

Apply Proactive Testing™ beyond traditional reactive testing to identify ordinarily overlooked conditions – especially large-risk showstoppers that cause project overruns and dissatisfaction. By enabling testing of higher risks earlier and more frequently, Proactive Testing™ helps deliver quicker, cheaper and better systems.

Project portfolio management is essential to ensure that your projects and programs are supportive of your organization’s strategic objectives. In the portfolio management environment, there is a predefined process for selecting projects and a uniform process for evaluating their success. Learn the tools and techniques to establish and enhance project portfolio management in your organization. 5025-10688 June 7-8 $845 Sandra Hoskins, ISP, ITCP, PMP, CSM 1.4 CEUs, 14 PDUs

Courses

5025-10723 Mar 21-22 $845 Robin Goldsmith, JD 1.4 CEUs, 10 PDUs, 14 CDUs, 14 PD Hours

Project Portfolio Management in a Multi-Project Environment

Return on Investment: Determining and Communicating the Project Value Traditional ROI calculations are increasingly being criticized for telling only part of the necessary story – afflicting all types of projects, but often causing the greatest difficulty in areas such as IT, where benefits may seem intangible and frequent overruns impact the credibility of estimates. Uncover 22 pitfalls that render common ROI determinations meaningless, and learn instead how to calculate a project’s real value. 5025-10694 Mar 23 $450 Robin Goldsmith, JD 0.7 CEUs, 7 PDUs, 7 CDUs, 7 PD Hours

For more information uwm.edu/sce-business

800-222-3623

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NEW Scrum

Fundamentals

Scrum is the most popular Agile framework and is being employed across virtually every business area and industry including emerging technology, software development, financial services, health care, universities, manufacturing, and marketing to improve ROI and time to market. This training is intended for individuals and teams wanting to experience the Scrum approach to work. 5025-10730 May 7-8 $895 Lucas Smith PST, PSM III, PSPOI, CSP, CSM, CSPO, 1.4 CEUs, 14 CDUs, 14 PD Hours

New topics! Learn the latest techniques for getting more traffic to your website and increasing your company’s bottom line. With new updates each time the course is offered, you get a fresh perspective every time you enroll so that you can stay on top of all of the latest SEO strategies. 5026-10466 May 3 $374, $349 if registered by Apr 19 Scott Lovy, 0.7 CEUs

SHRM Learning System for SHRM-CP/SHRM-SCP

Courses

The Social Media Manager Certificate is for individuals responsible for strategic planning, alignment, and integration of social media, and is designed to create a foundational understanding of the rise of social media and its place. Topics include social media platforms and their impact, exploring data that supports the use and integration of social media, changes in the digital landscape and the evolution of social media through case studies for both successful and failed programs. 5026-10464 Feb 19-May 13 $2499, $2249 if registered by Feb 1 Jamey Shiels, 4.2 CEUs

SEO – Definitive Guide to Higher Ratings

Establish yourself as a globally recognized human resource expert by earning the new standard in HR certification: SHRM Certified Professional (SHRM-CP SM). These professional certifications can open doors for professional advancement, serve to harmonize standards with changing expectations and signal to employers advanced professional development. They reflect what HR practitioners need to know to be leaders in their organizations and in the profession. 5040-10695 Feb 1-May 3 $1325, $1275 if registered by Jan 18 Kristin Strunk, 3.9 CEUs

Social Media Manager Certificate ONLINE

Solution-Focused Business Professional ONLINE The powerful and pragmatic Solution-Focused (SF) approach, originally developed for therapy, is now being used by organizations around the world. SF is a radically simple, effective and proven approach to change. SF is all about building on what’s working, not fixing what isn’t. It can help build progress in the toughest situation, even where other problem-solving methods fail to give traction. 5040-10725 Mar 11-July 1 $1795, $1495 if registered by Feb 25 Mark McKergow, 5 CEUs

SQL - Intermediate/Advanced Concepts This course is designed for people who know how to write SQL statements, but want to master joins. Learn all the different ways you can use sub-queries. Try your hand at some very tough problems and think outside the box. This course starts where the SQL introduction course ends.

SQL - Introduction Retrieving information from a database can be perplexing. It requires an understanding of how to query a database properly and effectively, and how to translate the question or task into the correct query. Without these necessary skills, incorrect data and ineffective queries can result. Lean how to properly query a database and translate questions or tasks into the correct query. The UWM-SCE computer lab provides training from an in-person instructor with real-world experience. 5070-10649 Feb 13-15 $749, $724 if registered by Jan 30 Hannah Goodman, 2.1 CEUs

Strategies for Succession Planning The departure or retirement of an employee is not the time to begin succession planning – be prepared, starting right now. Learn strategic principles of succession planning, models to put in place, creation of templates for knowledge transfer, and key practices in the successful succession planning of your organization’s staff and leadership. 5040-10704 Apr 23 $395, $375 if registered by Apr 9 Mary Kurer, 0.7 CEUs

StrengthsFinder Name, Claim & Aim Your Strengths. Create a development plan to put your strengths into action. Build on strengths and understand blind spots. Identify practical strategies that unlock your highest potential. 5040-10721 Mar 21 $395, $345 if registered by Mar 7 Lauren Pagenkopf, 0.7 CEUs

5070-10601 Mar 27-28 $629, $599 if registered by Mar 13 Hannah Goodman, 1.4 CEUs

REGISTER TODAY. LEARN TOMORROW. UWM SCE BUSINESS PROGRAMS Business Analysis Business Analytics & Data Tools

Human Resource Management & Organizational Development

Management & Leadership Development

Solution-Focused Business Professional

Nonprofit Management

Train the Trainer

Business Communication

Labor Relations

Project Management

Women’s Leadership

Digital Marketing

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University of Wisconsin-Milwaukee School of Continuing Education


Tailored Strategies to Achieve your Goals in Bargaining

NEW TITLE Traditional to Agile Methodologies

Understanding the Interplay Between the ADA and FMLA

This is a unique opportunity to explore in-depth, winning strategies to solve the difficult issues that management routinely faces in collective bargaining. Bring your own difficult issues to share with the class and our instructors to gain their collective insight.

Project success starts with selecting the best methodology for your business context and project constraints. Fundamental factors such as scope, budget, resource, time and quality all contribute to determining if a methodology is right for your project. Through real-world application, learn an overview of software development and project management methodologies. Take what you have learned back to your organization to analyze existing projects in need of a methodology reboot.

What is the Americans with Disabilities Act? The Family and Medical Leave Act? And how do they relate? Join us for this day-long seminar for working with the FMLA and ADA. A comprehensive review of the requirements of both the ADA and FMLA, and the relationship between the requirements of the two laws.

This program has been pre-approved by the Society for Human Resource Management for 14 Professional Development Credits (PDCs) towards the SHRM-SCP or SHRM-CP. 5040-10706 May 9-10 $895, $845 if registered by Apr 25 Jonathan Swain & Thomas Mackenzie 1.4 CEUs

Talent Development When organizations invest in talent development, the outcome can have a significant impact on their ability to reach strategic goals and provide a competitive advantage in a world of scarce talent. This course covers best practices for talent development at every stage of the talent life cycle, and gives practical guidance for how to implement talent development processes, leadership development, succession planning, and create a company culture that focuses on engagement, development and retention. 5040-10655 Feb 19-20 $895, $845 if registered by Feb 5 Katie Rasoul, 1.4 CEUs

Train the Trainer Unit I: Design and Development of Training Programs Gain the knowledge and skills to create compelling and effective training programs. Learn how to effectively manage what happens before, during, and after training. This course provides a comprehensive foundation in professional training using the ADDIE model as a framework. 5040-10677 Feb 18-Apr 8 Online $975, $925 if registered by Feb 4 5040-10678 Mar 14-16 Face-to-Face $895, $845 if registered by Feb 28 Rodney (Buck) Hillestad, 2.1 CEUs

If your job includes writing documentation, proposals, online material and reports, you will benefit from this online course. Learn proven approaches and techniques, and apply them immediately to achieve successful written communication of technical information. This is a self-paced course with instructor interaction and feedback. You will complete four modules, each with a lesson and an assignment, and you will receive feedback before moving on to the next module.

Train the Trainer Unit II: Presentation and Delivery of Training Programs ONLINE Turn any program into a valuable experience by learning to present effectively, explore grouplearning techniques and gain solutions for challenging situations. Note: This course requires you to record short simulated training videos, and to share them online. You will need a device (phone or tablet camera, webcam, laptop camera) that allows you to both record and save the video file to upload to the online course site. Instructions on how to upload your video files will be provided. 5040-10679 Apr 15-May 27 $975, $925 if registered by Apr 1 Rodney (Buck) Hillestad, 2.1 CEUs

For more information uwm.edu/sce-business

5040-10703 Mar 1 $395, $345 if registered by Feb 15 Jason Kim, 0.7 CEUs

User Centered Design for Web and Mobile – Planning Digital Experiences that Work for Business and Users Whether you’re working on a new website, a website redesign or mobile app, it’s vital to put your user first. Gain an understanding of the practical application of user-centered design methodologies. Learn how to prioritize outcomes and structure content to create the best user experience while communicating core business messages and branding. Even if you’re not responsible for planning the projects you participate in, understanding these practices leads to more successful content and digital experiences. 5026-10465 Jan 31 $374, $349 if registered by Jan 17 Steve Robinson, 0.7 CEUs

Courses

Technical Writing for Non-Writers ONLINE

TBA

5025-10722 Mar 27-28 $845 Sally Anlin, PMP, CSM 1.4 CEUs, 14 CDUs, 14 PD Hours

This course has been pre-approved by the Society for Human Resource Management for 7 Professional Development Credits (PDCs) towards the SHRM-SCP or SHRM-CP.

Using Data for Business Strategy and Decisions The amount of data available to businesses and other organizations is expanding every day. Innovative “big data” applications capture headlines and market share, but how can you use data to improve your projects and operational performance? Improve your understanding of data and statistics by learning about and discussing the essentials of data, analyzing data and making business decisions with data. 5025-10690 Mar 15-16 $845 Joe Brancaccio 1.4 CEUs, 14 PDUs, 14 CDUs, 14 PD Hours

800-222-3623

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VBA for Excel Gain the skills necessary to apply VBA to develop macros, format worksheets, create user-interactive macros, work with multiple worksheets and perform calculations. Apply this new knowledge in order to simplify your work in the Excel environment by automating many of the repetitive tasks that are part of spreadsheet development. UWM-SCE computer lab provides training from an in-person instructor with real-world experience. 5070-10674 Apr 11 $379, $349 if registered by Mar 28 Hannah Goodman, 0.7 CEUs

Video Storytelling: How to Make a Real Connection with Your Audience NEW

Video is a vital component of your digital content strategy. Discover a proven process for finding the right story for your audience that will make a strong connection for your product, service or brand. Learn why a genuine story is the most effective way to make a connection. This process is tailored to making short videos for the web, but can also be used to create stories for other content platforms, including social, blog posts and testimonials.

Courses

5026-10647 May 17 $374, $349 if registered by May 3 Brian Artka, 0.7 CEUs

NEW What’s New in Social Media: Leveraging Trends to Build a Successful Social Strategy

This course provides an overview of current trends and how they fit into the three essential drivers of an effective social media strategy. Which mediums, platforms and overall trends are important to your business and how do they mesh with your social strategy? Learn about social media marketing tools and trends through hands-on activities, projects and case studies. To keep current on social media, it’s a good idea to take this course every year. 5026-10482 Apr 11 $374, $349 if registered by Mar 28 Becky Kolar, 0.7 CEUs

Write High-Impact Copy for Your Website ONLINE NEW

Whether you want your reader to share an article, click a link or make a purchase, compelling web copy is a powerful way to do it. Learn why writing for the web is different than writing for other media. 5026-10556 Apr 17 $374, $349 if registered by Apr 3 Rebecca Nguyen, 0.7 CEUs

Writing for Business

The Wage and Hour Nightmare: Understanding the Ins and Outs of the FLSA Develop a deep understanding of the Fair Labor Standards Act, and how to effectively execute it within your workplace. This course has been pre-approved by the Society for Human Resource Management for 7 Professional Development Credits (PDCs) towards the SHRM-SCP or SHRM-CP.

Content rules in business communication – so much so that a particular style and format should be followed to relay the information. In this course, you will concentrate on writing effective emails because emailing is the prevalent means of transmitting information both inside and outside your organization. What you learn about emails can also be used in other types of business writing. This information is highly relevant for anyone who needs to improve their business writing skills.

WiSE Breakfast Series Membership The Women in Science & Engineering (WiSE) Breakfast Series serves a nutritious helping of insight, networking and value the first Thursday of every month. Each session examines unique challenges and opportunities for women in these traditionally male-dominated fields. Membership includes unlimited access to the events all year long. Professional Membership: $60 per year Students: $20 per year Register: uwm.edu/sce-wise Contact: Marcia Gabriel, 414-227-3378 or gabrielm@uwm.edu

2018 Women Leaders Conference The 9th Annual Women Leaders Conference returns for a day of inspiring education. The conference features well-known keynote speakers, plus many concurrent sessions covering a wide range of important topics. Attendees learn from accomplished women leaders and discover how to empower themselves while networking with more than 400 professionals. Date: Friday, Mar 2 Location: Pfister Hotel Fee: $395, $375 if registered by Jan 1, 2018 Website: uwm.edu/sce-womenleaders Contact: Anne O’Meara, 414-227-3311 or aomeara@uwm.edu

5050-10470 Feb 1 $395, $345 if registered by Jan 18 Judy Steininger, 0.7 CEUs

5040-10699 Mar 19 $395, $345 if registered by Mar 5 Jason Kim, 0.7 CEUs Women Leaders Conference 2017 Keynote Speaker Danica McKellar

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University of Wisconsin-Milwaukee School of Continuing Education


REGISTRATION INFORMATION

Online

Phone

In Person

Enter the 9-digit program number from the catalog listing into our website’s search tool at uwm.edu/sce. Review course details and click “register now.“

Have the 9-digit program number and your credit card handy.

Registration Services are located on the 6th floor in the Plankinton Building above The Shops of Grand Avenue.

Registration Services Monday-Friday 8am-5pm 414-227-3200 800-222-3623

Analyzing and Validating Business Requirements

9-digit program number in catalog

The ultimate objective of a business analysis, process improvement or... 5025-10697 Feb 22-23 $845 Sally Anlin, PMP, CSM

School of Continuing Education 161 W. Wisconsin Ave., 6th Floor Milwaukee, WI 53203 Monday-Friday 8am-5pm

REGISTERING IS EASY! You do not have to apply or be enrolled at UWM to register for courses.

Location

Register Early and Save

We are conveniently located in downtown Milwaukee in the Plankinton Building above The Shops of Grand Avenue. Classes are held on the 7th floor.

Look for courses with discounts for registering early.

Parking

A full refund is issued to program participants if the School of Continuing Education cancels a program for any reason. Participant withdrawals made at least two weeks (14 days) prior to the start of a program can receive a 100% refund. When a participant withdraws less than two weeks prior to the program start, participants may have their fees transferred one time to any currently available program, otherwise participants will receive a refund minus a 20% administrative fee. For programs with a fee of $35 or less, no refund will be given. Once a program has begun, refunds are no longer issued.

We provide a parking discount for participants in our classes/ programs who park in The Shops of Grand Avenue structure. More parking information at uwm.edu/sce/directions.

Where to Stay

In Partnership with UW-Extension. No Wisconsin tax dollars were used in the printing of this publication.

For more information uwm.edu/sce-business

800-222-3623

Registration Information

Visit uwm.edu/sce-hotels for an abundance of nearby lodging options. Please note that participants make their own travel reservations. UWM recommends making reservations that can be cancelled or transferred in case of program changes.

Program Cancellations/Refunds

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161 W. Wisconsin Ave., Ste., 6000 Milwaukee, WI 53203-2602

!

DON’T FORGET TO USE THESE CODES WHEN REGISTERING

Your Keycode:

Your Message Code:

AU-18-17-W

UWM SCHOOL OF CONTINUING EDUCATION

BUSINESS 2018 SPRING CATALOG

Professional Development Courses and Certificates REGISTER TODAY AT UWM.EDU/SCE

“We were able to go to the instructors with anything we needed. They were able to tie the information in to real-world solutions. Not just theory, it’s actually practice.” – BRUCE CAMPBELL, SENIOR MANUFACTURING ENGINEER, SPACESAVER CORP.

Message Code: AU-18-17-C

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University of Wisconsin-Milwaukee School of Continuing Education

UWM School of Continuing Education Business Catalog  

Training for business analysis, business analytics & data tools, business communication, digital marketing, human resources, labor relations...