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How do you Live United? See Felicia’s story, page 2

Fall 2012 Vol. 8, No. 3




$61 MILLION: IT’S A STRETCH! JOYCE CALLS FOR MORE LEADERSHIP, COMPANIES, PEOPLE Friends young and old, human and furry, some sporting checkered pants, stripes, tutus, or big red shoes, turned out to help general campaign chair David Joyce reveal the 2012 United Way campaign goal of $61 million. “This goal is an incredible stretch. It will require a significant increase of nearly five percent from companies and individuals

doing reasonably well,” he said. The goal is $400,000 over last year’s goal of $60.6 million and $125,000 over last year’s $60,875,000 result. “That was a tremendous achievement in a difficult economy,” said Joyce, president and CEO, GE Aviation. “This year the economic climate is even tougher for some of our most important company

“We need more leadership, more companies, more people,” campaign chair David Joyce told the kickoff crowd on Fountain Square before announcing the goal. He said everyone can take simple actions to achieve the Bold Goals for Our Region.

supporters. Reaching our $61 million target will require much more commitment to lead and live united. “This is a very generous community of giving," Joyce said. "It will take bold leadership by businesses and simple actions by individuals to achieve the Bold Goals for Our Region in the areas of education, income and health." With less than a full month before the campaign finale, volunteers and staff are clear on the urgency of securing more leadership, more companies and more people, the strategy Joyce and his team continued on page 2

Regional Efforts, Reports Reinforce Importance of Bold Goals for Our Region Success By 6® Reaches 10-Year Milestone For 10 years, United Way Success By 6® (SB6) has been the driving force behind ensuring all children enter kindergarten ready to succeed. Locally, it began in Hamilton and Boone counties, expanding to now include SB6 initiatives in each area of our region. Engaging local partners – health care providers, early childhood education programs, parents, public officials, community leaders, and the general public – SB6 works to ensure that the developmental needs of our youngest children are understood and met. “Ensuring best practice home visiting and quality early child care and education programs are at the heart of Success By 6®,” says Stephanie Byrd, executive director. continued on page 4




Campaign Goal...continued from page 1

have focused on throughout the campaign. “To reach this goal, we need the entire Greater Cincinnati community to pitch in. Our simple actions collectively create a whole community working together to reach the Bold Goals for Our Region in education, income and health,” said United Way president Rob Reifsnyder. “The past few years have been challenging for families across the nation, but this year we’ve seen the Greater Cincinnati housing market begin to balance out with home sales up, and unemployment lower than the national average," Reifsnyder said. "While our community is seeing some challenges in the corporate sector and United Way is seeing the completion of some multiyear commitments, we have a positive outlook and that optimism has translated into this year’s bold campaign goal.” Joyce urged the hundreds – including members of the business community, volunteers, agency and community partners, and staff – gathered at the kickoff on Fountain Square to take bold leadership to achieve the Bold Goals. “This year, we’re looking beyond simply raising funds,” he said. “Engaging more people as donors, advocates and volunteers will help get the word out about the great work United Way’s strategic initiatives and agency partners are doing in the Greater Cincinnati community.” At the kickoff, Reifsnyder announced the top 10 Pacesetter campaigns, based on new dollars raised. He also recognized the number one WOW campaign, Western & Southern Financial Group, which raised $1,350,000 – exceeding last year and $70,000 over goal. Entertainment was provided by the Blue Wisp Jazz Band.

TOP 10 2012 Pacesetters RANK





CFM International, Inc.




Humana, Inc.




United Way of Greater Cincinnati




Cassidy Turley




Fund Evaluation Group, LLC




ECO Engineering, LLC




Von Lehman & Company, Inc.




Toyota Motor Engineering & Manufacturing North America, Inc.




LOTH, Inc.




Allergy and Asthma Specialty Center




Jacobsen Automation Group LLC



Learn more... about the Bold Goal for Our Region and find out if your company or organization has endorsed the Bold Goals at

Give... in support of Education, Income and Health at

2012 Campaign


Oct. 26 Duke Energy Center

Doors open, 11:30 a.m. Reservations:

How I Live United I Live United because my community needs me. I have been a financial supporter of United Way for over 13 years. Six years ago I had the opportunity to change the dynamic of my involvement with United Way by becoming the Employee Campaign Coordinator for my organization. Since taking on this responsibility, my involvement and perspective around United Way has changed. This opportunity gave me a more in-depth look into the many things that United Way does in the community and the many ways that people can be involved in the community. As an Employee Campaign Coordinator, I am reminded of the power of “us.” I think of the impact the changing economy has on each individual in our community and have had the privilege of witnessing the kindness demonstrated by others and their understanding that it takes “us” to work together to improve our community…even in a changing economy. I love seeing our employees realize that United Way is more than a once-a-year-campaign, but instead, a yearround community partner and resource. As a result of the employee excitement and connection to the community through United Way, my organization has become an endorser of the Bold Goals for Our Region, focusing on strategic health improvements for our communities, which is very exciting! This really demonstrates how contagious doing good is. I Live United in a number of ways: participating in the Emerging Leaders and Herbert R. Brown societies, being an Employee Campaign Coordinator for my organization and, most importantly, through advocating and volunteering. Through these different avenues, I’ve had the opportunity to network, build relationships and be more involved with the community. I am thankful for the opportunity to Live United and to bring others along on the journey.


Felicia M. Williams Culture Consultant, Humana, Inc.




Companies, volunteers, agency partners, mascots, even babies all demonstrated that they Live United during the 2012 United Way campaign kickoff August 22 on Fountain Square.

Supporters Help Kick off campaigns in Middletown, Lawrenceburg Area center United Ways celebrate campaign kickoffs in Middletown at the Middletown Area Senior Citizens* Sycamore Banquet Center and at Music on the River in downtown Lawrenceburg. Clockwise: Dearborn and Ohio counties (DOC) campaign chair Joe Hasson, Hollywood Casino; Julie Dietz, Talx, and Jim Scott, WLW Radio; Laura Priebe, Hooser Hills Literacy League*, with a young hopeful at the music festival and Karen Snyder, DOC United Way; Middletown United Way campaign co-chairs Dr. Matthew Stone and Leslie Stone; Celeste R. Didlick-Davis, 3R Development Incorporated, Middletown meeting guest speaker, with Maurice Maxwell, Family Service of Middletown*. *United Way agency partner





Bold Goals for Our Region 10 Year Milestone...continued from page 1

“These are effective in preparing at-risk children for success – making them a smart investment in our community’s future. Through our research-based work in the area of kindergarten readiness, along with collaboration and building community partnerships, we are working toward achieving the Bold Goals for Our Region in education.” The initiative's efforts are working. The number of children assessed as prepared to enter kindergarten ready to succeed in Cincinnati Public Schools has increased from 44 percent in 2006 (first year tracked) to 57 percent in 2011. Percentages are based on the Kindergarten Readiness Assessment - Literacy (KRA-L) given to all Ohio students entering public school kindergarten. “KRA-L results show us that children who benefit most from quality pre-school education are the ones who come from low-income families,” says Byrd. “The importance of early childhood education has been well-known for many years.” Working to increase the number and percent of qualityrated early care and education programs in our region is also paying off, rising from 63 centers (13 percent) to 182 centers (33 percent) since 2007. “Data tells us that children who are not ready to read when they enter kindergarten will most likely not be proficient by 3rd grade, which means they face a substantially reduced likelihood of finishing high school and going to college, and will have lower earning potential and be more likely to be involved in criminal activity.

“We are recognized as a backbone organization to align vision, strategies and measures to achieve kindergarten readiness," says Byrd. Working with early childhood partners, SB6 is now positioning kindergarten readiness as a leading strategy of early-grade reading.

Bold Goals for Our Region in Education: By 2020

at least 85% of children will be prepared for kindergarten at least 85% of youth will graduate from high school (prepared for life, college and career) at least 45% of adults will have an associate degree or higher

Learn more: · ·

Quality Preschool Closes School Readiness Gap, Clermont County Survey Results Reaffirm


"Participation in high quality preschool helps close the gap in school readiness for children from low income households who often experience barriers to academic and social success in school," says Berta Velilla, director of Early Learning Programs for Child Focus, Inc., a United Way agency partner. "While we know this from extensive research, our survey results bear this out," she says. Velilla was addressing a group of educators, librarians and members of the business community August 2 as she summarized results of a 2011 Clermont County Preschool Experience Survey by United Way Success By 6® (SB6) and the Clermont County Early Childhood Coordinating Council. In Clermont County, SB6 works with the Early Childhood Coordinating Council, the Family and Children First Council and many direct service organizations to plan school readiness strategies "Because of the recognition that early learning experiences can so significantly impact children’s long-term outcomes, preschool programs (including Head Start) and school districts have been working together to understand regional patterns of preschool participation and school readiness," she explained. This was the third year for the survey of all parents of children entering public school kindergarten. The survey was administered by school districts and analyzed by Innovations in Community Research and Program Evaluation, Cincinnati Children's Hospital Medical Center. "Survey results indicate how preschool experiences for Clermont County children relate to their readiness for school, and how preschool experience can narrow gaps in school readiness for children at risk," said MaryFran Heinsch, data manager, Innovations. Additional survey findings: • Approximately three-quarters of survey participants reported participation in preschool. • Children who participated in preschool had higher average scores on the Kindergarten Readiness Assessment – Literacy (KRA-L). • The greatest increase in KRA-L scores was related to longer duration of participation in preschool.

• The duration of program participation is also important in helping to close the readiness gap for children from lowincome families. • Despite the importance of preschool participation in improving school readiness and leveling the playing field for children from low income households, it is these families that disproportionately report the most barriers to preschool enrollment. "The results reinforce the importance of the Education Bold Goals for Our Region," says Chris Humphrey, manager, SB6.




bornlearning® Academies: An Innovative Approach Helping Prepare Kids for Kindergarten incorporate the principles learned during academy sessions at Beechwood Elementary in Kenton County. "It taught us that learning is everywhere, and can happen anywhere, any time." She says her favorite session was Making Household Chores Educational. "I work full time, and when I get home, I have the hustle and bustle of getting my household chores done." Before bornlearning®, she would tell the kids to go play so that she could focus. Now, she says, "We make it fun!" Here are some ways the family incorporates what they learned: • When doing laundry, you can teach a 3-year-old her colors by having her sort. Reinforce an 8-year-old's math skills by having her bring a certain number of items. • When washing dishes, incorporate shape learning and geometry. For the Spencer family, this was their first year participating in the bornlearning® Academy. Charmin Spencer, who works at Toyota Motor Engineering & Manufacturing North America, Inc., says her family has changed their daily routines and they now

"It’s just endless, what you can do," she says. She also learned about nutrition and how to read labels. Now she reads everything. "It’s important that I make sure my kids are living a healthy life. We learned so much, from how to read books to how to break habits."

Plans are underway for a new bornlearning® opportunity, A Taste of Learning.

About bornlearning®

United Way of Greater Cincinnati, Agenda 360, Vision 2015, and Cincinnati Children's Hospital Medical Center have developed a concept to offer children, parents and caregivers fun learning opportunities that also encourage healthy decision-making while grocery shopping. Remke biggs Markets will be the pilot grocer. In addition, early childhood education experts from Northern Kentucky University are developing bornlearning® content to fit a grocery store environment. A Taste of Learning will also include: • Materials and support to parents and caregivers that allow the supermarket to be a hassle-free experience that benefits children. • An I-spy game for locating fruits and vegetables • A treasure hunt to turn shopping for produce into a scavenger hunt. • Food demos with healthy foods and kid-friendly recipes. Look for this new learning tool this fall at Remke biggs stores in Newport, Ky, launching October 13, and at the Highland Avenue store in Cincinnati, launching October 20.

bornlearning® is a nationwide, research-based public engagement campaign of United Way Worldwide and the Ad Council. It helps parents, caregivers and the entire community create quality early learning opportunities for young children. In our region, bornlearning® materials are used to develop a variety of parent and caregiver education tools. Success By 6® (SB6) has continued using the bornlearning® public engagement campaign to help parents, caregivers and the entire community create quality early learning opportunities for young children to help more children enter kindergarten prepared since the campaign's re-launch at the Northern Kentucky Education Summit almost five years ago. In Northern Kentucky, SB6 efforts also include the bornlearning® Academy, a school-based, six-session workshop for parents of children pre-natal to five years old. The bornlearning® Academy has been highlighted by United Way Worldwide as a best practice. The Prichard Committee for Academic Excellence, United Way of Greater Cincinnati SB6 and United Way of Kentucky, with support from Toyota Motor Engineering & Manufacturing North America, Inc., will be expanding the bornlearning Academy® throughout the state of Kentucky.

Northern Kentucky Success By 6® Leads State Kindergarten Readiness Efforts How many children in Kentucky are prepared for kindergarten? While the state will soon be ready to answer that question in upcoming years with a statewide kindergarten readiness screening set to begin in 2013, Northern Kentucky Success By 6® (NKSB6) and its partners are leading the way in Boone, Campbell, Grant, and Kenton counties. “We’re ahead of the game,” says Polly Page, executive director, Northern Kentucky Education Council. “We never had a common measure statewide to assess kindergarten readiness. We’re there because of the work by Success By 6®.” Over the past five years, the United Way of Greater Cincinnati initiative convened early child care and education experts, school officials, and other stakeholders to develop strategies and implement action plans to improve kindergarten readiness “Now that so many more of our schools are participating in the kindergarten readiness screening, we can provide more targeted intervention and continue to improve the quality of child care as we work to reach the Bold Goal for Our Region in education,” says Amy Neal, manager, NKSB6. “It’s a partnership between educators and early childhood providers. It’s all about creating a seamless transition from preschool to kindergarten. The work is not easy, but it’s critical. “When we work together, the schools, families and Success By 6®, we can achieve more to ensure that our kids enter school prepared to experience success.” “Our focus is cradle to career, and this means we also have to work with people outside our realm who affect children beyond the school day, including parents, social service programs, health providers, and even libraries,” Page says. To improve the quality of child care, NKSB6 also formed a collaborative with 4C for Children (a United Way agency partner), Northern Kentucky University and the Quality Enhancement Initiative to develop a coaching model that resulted in a 100 percent increase in the number of Northern Kentucky’s quality-rated child care centers over the past five years. For more information about NKSB6, contact Amy Neal, 859-647-5522 or

Thanks to collaborative efforts with the Northern Kentucky Education Council and partnerships in place with Success By 6®, the BRIGANCE® standard kindergarten readiness screener was adopted across six school districts. Another eight will be participating in the statewide readiness testing voluntary rollout in the 2012-13 school year, bringing the total to 14 districts participating.





Report Analyzes Regional Job Growth: More than One Million Projected Jobs in 2020 A new report released August 10, 2020 Jobs Outlook – A Regional Indicators Report, forecasts our region's job outlook. The report analyzes where the jobs will be in 2020 and what education and training will be in demand. According to the report, the region will have more than 330,000 job openings by 2020, including more than 106,000 new jobs, and total employment is expected to be larger than in seven peer regions.

Total Jobs by Region, 2020 Minneapolis, MN


Denver, CO


St. Louis, MO


Pittsburgh, PA


Cincinnati, OH


Cleveland, OH


Columbus, OH


Austin, TX


Charlotte, NC


Indianapolis, IN


Louisville, KY


Raleigh, NC


The study was commissioned by Agenda 360, Partners for a Competitive Workforce, The Strive Partnership, and Vision 2015 – all partners with United Way of Greater Cincinnati in the areas of education, income and health. It is based on the analysis of data from the Bureau of Labor Statistics. “As one of the region’s largest employers, much of our success depends on our ability to attract, retain and develop talent. The Jobs Outlook report gives our community the data we need to prepare our local talent pool for in-demand jobs,” says John Prout, president and CEO, TriHealth, Inc., and chair, Partners for a Competitive Workforce. Occupations related to health care, education, business, finance, and technology are the fastest growing and best paying. The study also projects growth in manufacturing jobs.

Greater Cincinnati will have over 300,000 job openings in the next decade. We must retrain the current workforce to effectively compete for in-demand jobs of the future. The Jobs Outlook allows our career counselors to see growth projections clearly tied to the education and training requirements needed to succeed.


— Barbara Stewart, director, Northern Kentucky Workforce Investment Area

This data is based on historical trends and does not take new economicdevelopment strategies into consideration. “This data is directional, but is certainly not our destiny. It is based on job growth patterns from 2005-2010 and doesn’t include more recent efforts to stimulate job growth,” says Mary Stagaman, executive director, Agenda 360, and vice president, Cincinnati USA Regional Chamber. “We believe our numerous workforce development initiatives, as well as the Cincinnati USA Partnership’s new cluster-focused strategy, will improve our trajectory and create more jobs.” From June 2011 to June 2012, the region added 25,000 jobs, well ahead of the growth projections provided through historical data. The data will be used to target job creation and workforce preparation efforts in the region to accelerate growth in our economy. It also will be used to reach two of the Bold Goals for Our Region: 45 percent of adults in the region holding an associate degree or higher, and 90 percent of the labor force gainfully employed by 2020. (Read more on the Bold Goals for Our Region in education, income and health: The report is the second in a series of Regional Indicators reports. The first, released in September, 2010, was the

By 2020: What preparation will be required for highpaying jobs ($33,130+)?

first comprehensive economic scorecard of Greater Cincinnati and Northern Kentucky. It has catalyzed transformative work, including the recently-announced Cintrifuse, an initiative to drive innovation and entrepreneurialism in the region. A second print edition of the Regional Indicators Report will be released in October. To view both reports, visit Education Required for Jobs Paying $33,130+

More than one third will require an associate or bachelor's degree. Time spent in college that does not result in a degree or credential will be insufficient when trying to attain a job paying more than the median wage. Persisting in college to earn a degree will be critical.

About the collaborators: Agenda 360 is a regional action plan, led by the Cincinnati USA Regional Chamber, intended to transform Cincinnati USA into a leading metropolitan region for talent, jobs and economic opportunity. Read more: Partners for a Competitive Workforce is a United Way strategic initiative, with partners in the Ohio, Kentucky and Indiana tri-state region focused on meeting employer demand by growing the skills of our current and future workforce. Read more: The Strive Partnership cradle-to-career United Way Strategic Partnership brings together leaders from the education, nonprofit, business, civic, and philanthropic sectors to improve outcomes for children and students in Cincinnati, Covington and Newport, the urban core of Greater Cincinnati. Read more: Vision 2015 was created as a catalyst for progress for the Northern Kentucky community, with the goal of creating a plan for its future. The plan is a product of a year-long visioning process that sought input from more than 2,000 people throughout the region. For more information or a copy of the Vision 2015 report, visit




What does Live United Mean to You? Visitors young and old stopping by the Live United Lounge take a minute to tell us what those two words mean to them:


Be a Leader

Celebrate Diversity The Live United Lounge puts smiles on the faces of those stopping by at area events, including Cincinnati Reds games, National Night Out in Clermont County, Cincinnati Pride Parade, Live at 5 at the Banks, Party in the Park, Middletown Balloon Fest, and more! Catch it at an event near you and you can engage with United Way via social media, find great volunteer opportunities, tell us how you Live United, grab some giveaways, or register to win a Live United camp chair.

Serve in a food pantry, children's program

Support your community - and favorite team!

Volunteer Highlights Health care professionals volunteer as youth ‘camp buddies’

United Way Volunteer Connection, WCPO-TV Continue Helping Viewers and Callers Volunteam 9, the United Way Volunteer Connection−WCPO-TV partnership, continues encouraging everyone in the region to Live United. Focusing on monthly themes addressing significant area issues since kicking off in April, the joint effort highlights the variety of volunteer needs in the community. More than 300 potential volunteers have called the phone bank to connect with opportunities that match their interests. Those interested in volunteering can also visit where more than 500 volunteer opportunities appear every day. Nonprofit organizations needing volunteers can also visit the page to sign up to be included by completing a short registration form.

Healthcare Come Together Volunteer Day brought together 63 volunteers from The Christ Hospital, Cincinnati Children's Hospital Medical Center, Ethicon Endo-Surgery, Inc. a Johnson & Johnson Company, GE Aviation, Mercy Health, TriHealth, and UC Health. They helped in camper groups with youth at Stepping Stones Center, a United Way agency partner. Working with camp staff, the volunteers helped with activities including swimming, boating, fishing, crafts, music, games, and building friendships. They collectively contributed 372 hours, for a total value of $8,106 in donated time and materials, beautifying the environment and helping ensure safety of the campers. United Way is working to prepare children for a successful future. Providing kids with opportunities to explore their potential and build skills through summer programs is one of the many ways youth receive the support they need to graduate from high school ready for their next step.




LEAVE A LEGACY Legacy Leaders Recognizes those persons who have made a planned gift in their will, estate plan, current gift, or by some other means, to the United Way Foundation or to The Greater Cincinnati Human Services Endowment Fund. (Endowment gifts are above and beyond annual giving.) Are you interested in making meaningful local impact for generations to come? Ask about an affordable and convenient product called United Life™. If you are considering leaving United Way of Greater Cincinnati in your will, we are honored by your generosity and foresight. We welcome the opportunity to work with you and

VOLUNTEER These United Way supporters have demonstrated their passionate commitment to advancing the common good – forever! On behalf of the lives that they have touched, we thank them.

New Legacy Leaders

L. Ross Love Memorial Scholarship Fund

Mrs. Jennifer Cline Kimberly Blackwell Lisa and John O’Brien Nathan and Madonna Estruth 1 anonymous gift Gene R. Kimbrew Dorcas M. Williams

your independent advisor to ensure that your gift achieves your tax and financial goals as well as your philanthropic desires. For more information on planned giving, please visit or contact Mary Ann Remke, director, Planned Giving, at 513-762-7112 or

Facts Matter Wins First Place at Esri International User Conference Greater Cincinnati’s Facts Matter Community Data Portal received first place in the “Web-Based GIS Application” category during the 2012 Esri International User Conference User Software Applications Fair in San Diego, California. Esri users “test drove” applications over three days, then voted for their favorites. About 15,000 people attended the conference. Facts Matter is a custom configuration of HealthLandscape’s Community Data Portal. It provides the public with data about population demographics, the status of children and youth, education, health, economics, and social relations in the Greater Cincinnati/ Northern Kentucky region. The portal expands the community’s access to data and informs regional efforts to work together to improve the community.

HealthLandscape, LLC, develops, administers and markets interactive online data visualization tools and professional services. The LLC is a collaboration between The Health Foundation of Greater Cincinnati and the American Academy of Family Physicians. This is the second time industry experts and peers have recognized Facts Matter since its launch in June. It was recognized in the “For Community” category during the 2012 Health Initiatives Forum, better known as “Health Datapalooza,” June 5-6 in Washington, D.C. The event brought together data experts, technology developers and health care system leaders to recognize innovative applications that raise awareness of health and health care systems, and spark community action to improve health.

Facts Matter partners include United Way of Greater Cincinnati, The Health Foundation of Greater Cincinnati, The Carol Ann and Ralph V. Haile, Jr./U.S. Bank Foundation, The Greater Cincinnati Foundation, and the Community Research Collaborative, a partnership of United Way and the University of Cincinnati. Read more:

Inquiries: 513-762-7143 or Vice President, Marketing: Carol N. Aquino Editor: Patti Cruse Contributors: Emily Blunt, Rachel Goodspeed, Toni Lehmkuhl, Amy Neal, Monique Patterson, Michelle Rummel Layout: Becky Mengel Freund

Visit United Way’s Web site at 2400 Reading Road, Cincinnati, OH 45202-1478

United Way of Greater Cincinnati

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Community Matters Fall 2012