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Recruiting new college graduates? UW study shares what young professionals are looking for in a future career

KEY RESEARCH FINDINGS:

UWL Marketing Professor Gwen Achenreiner, along

JOB EXPECTATIONS

with colleagues from three other

SALARY

UW System

100

n $60K+

100

7%

campuses, have taken a close look

Gwen Achenreiner

n $50-58K 80

22%

HOW LONG EXPECT TO STAY Three+ companies in 5 yrs.

Don’t care

4%

13%

80

at how millennials navigate the job search. Their research was

n $40-48K 60 60

published in “Wisconsin Business Voice” in April 2016.

40%

Two companies in 5 yrs.

40

During an All-College Lunch

n $30-38K

presentation on campus last

n <$30K

40

One company in 5 yrs.

57%

27%

20

20

29%

fall, Achenreiner provided some key takeaways for employers looking to attract and retain

0 0

| 2%

young business professionals. Researchers sampled nearly 950 business students across 11 of the 13 four-year UW System schools. Co-authors included: Mary Jae Kleckner, UW-Stevens Point; Peter Knight, UW-Parkside and Bryan Lilly, UW-Oshkosh.

Factors important when considering a job* Percentage of millennials who rated this factor a 4 or a 5 on a scale of 1(low) to 5 (high).

70% 53%

Position offers Position has work-life balance high pay

LARGE CITIES preferred over

rural areas

*Study found work-life balance, health and retirement benefits, company reputation, job security and collegial relationships are more important than salary. 4

SPRING 2019

UNIVERSITY OF WISCONSIN-LA CROSSE

Profile for University of Wisconsin-La Crosse

University of Wisconsin-La Crosse College of Business Administration Building Bridges Spring 2019  

University of Wisconsin-La Crosse Building Bridges newsletter is published biannually for UWL College of Business Administration alumni and...

University of Wisconsin-La Crosse College of Business Administration Building Bridges Spring 2019  

University of Wisconsin-La Crosse Building Bridges newsletter is published biannually for UWL College of Business Administration alumni and...