Page 1


PAUL RENNER FUTURA FUTURA FUTURA FUTURA FUTURA FUTURA FUTURA FUTURA

FUTURA

FUTURA

FUTURA

FUTURA

FUTURA

FUTURA

FUTURA FUTURA FUTURA FUTURA

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

FUTURA

F

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

FUTURA

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

FUTURA

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

FUTURA

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

FUTURA

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

FUTURA

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

FUTURA FUTURA

FUTURA

FUTURA

FUTURA

FUTURA

FUTURA

FUTURA

FUTURA

FUTURA FUTURA

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF FUTURA FUTURA FUTURA

ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF

ARUTUF ARUTUF

ARUTUF

ARUTUF ARUTUF

ARUTUF

ARUTUF ARUTUF

ARUTUF

ARUTUF ARUTUF

ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

German type designer Paul Renner first created Futura between 1924 and 1926. Paul Renner was a typeface designer, most notably of Futura. He was born in Wernigerode, Germany and died in Hรถdingen. He was born in Prussia and had a strict Protestant upbringing, being educated in a 19th century Gymnasium.

Inspired by t


RU TU

FA

RU TU

FA

RU TU

FA

RU TU F

AR U

UF U UT AR

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

FA

FA TU RU FA TU RU RU

TUF

A RU A RU

ARUTUF ARUTUF

TU F TUF

UTUF ARUTUF ARUTUF ARUTUF ARUT UF A R UTUF AR UF AR UTUF ARUT ARU TUF

ARUTUF ARUTUF

ARU TUF AR

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

RUT UF A

UT

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

TUF A

AR

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

A RU

F

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

TUF

TU

F UF ARUTUF ARUTUF ARUTUF ARUTUF A RUTUF ARU

HISTORY

RU TU FA

RU RU

TU F AR

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

UF A

TU FA UT U

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF F ARUTUF ARUTUF ARUTUF RA TU ARUTUF ARUTUF ARUTUF FU ARUTUF ARUTUF ARUTUF RA TU ARUTUF ARUTUF ARUTUF FU ARUTUF ARUTUF ARUTUF RA TU ARUTUF ARUTUF ARUTUF FU RA ARUTUF ARUTUF ARUTUF TU FU ARUTUF ARUTUF ARUTUF RA U T ARUTUF ARUTUF ARUTUF FU ARUTUF ARUTUF ARUTUF UR A FUT ARUTUF ARUTUF ARUTUF RA UTU RA F ARUTUF ARUTUF ARUTUF FUTU ARUTUF ARUTUF ARUTUF FUTURA

UT

ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF

ARUTUF ARUTUF ARUTUF

Futura is a geometric sans-serif typeface based on geometric shapes that became representative of visual elements of the Bauhaus design style of 1919–1933.

the Bauhaus


LOWERCASE

U

“it’s just fa

abcdefghijklmn

L

owercase


U

LOWERCASE

antastic!”

nopqrstuvwxyz These are the small letters of Futura. Originally, small letters were stored in the lower section of the printer’s typecase, hence the term “lowercase.” Once known as


UPPERCASE

T

“ROUND AN

ABCDEFGHIJKLMN

U

ppercase


T

UPPERCASE

ND POINTY”

NOPQRSTUVWXYZ The large, capital letters of Futura. Once called “majuscules,” these letters were stored in the upper section of the printer’s typecase, hence the term “uppercase.”


ANATOMY

Above the x-height

U The counter cuts into the stem

Mean line

Below the Baseline

Baseline

Anatomy of the letter a.


U

O

GEOMETRIC

Geometric though it is, Futura is one of the most rythmical san-serifs ever made. Its proportions are graceful and humane.


R The aura of machine precision that emanates from a type like Futura is reinforced by a smooth paper and contradicted by a paper that feels homespun.


R

The calming, abstract forms of those new typefaces that dispense with handwritten movement offer the typographer new shapes of tonal value that are very purely attuned. These types can be used in light, semi-bold, or in saturated black forms. — Paul Renner, 1931


SIMILAR

A

lamborghini FUTURA

lamborghini CENTURY GOTHIC

lamborghini TWENTIETH CENTURY

Futura is very similar to the typefaces Century Gothic and Twentieth Century. Century Gothic is especially similar to Futura, with only slight variations in line weight between the two. They are both very geometric and symmetric. Twentieth Century is also very geometric and similar, only not quite as symmetric with a heavier line weight.


A

DIFFERENT

witzelsucht

FUTURA

witzelsucht TIMES NEW ROMAN

witzelsucht

GOUDY OLD STYLE

Futura being a sans-serif typeface is different from the serif typefaces Times New Roman and Goudy Old Style. Notice the small decorative flourishes at the ends of the strokes on the Times New Roman and Goudy Old Style typefaces. Serif fonts are usually easier to read in printed works than sans-serif fonts.


USAGE

• • • • • •

“We Can Do It!” Poster hulu.com Absolut Vodka Domino’s Pizza Plaque by NASA on the moon Sniper Elite video game

In 1943 “Rosie the Riveter” shocked everyone when she sold out to the man and began tattooing her body with corporate logos for money. The “We Can Do It” poster became known as a symbol for capitalism and has been used as propaganda for big business ever since.

JUST KIDDING! “We Can Do It!” is an American wartime propaganda poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost worker morale. Often called “We Can Do It!” but also called “Rosie the Riveter” after the iconic figure of a strong but feminine war production worker. The “We Can Do It!” image was used to promote feminism and other political issues beginning in the 1980s.


FUTURA  

A book about the typeface Futura.

Read more
Read more
Similar to
Popular now
Just for you