Page 1

STUDY THE JOB

WORKSHOP BY


Experiential Marketing

Enabling practical thoughts

ABOUT THE WORKSHOP The workshop is designed for aspiring students to carve a career path in one of the most fascinating arena of marketing , sales and branding. The training sessions will enable the participants to gain deeper insights about business practices and to apply their learnings to develop a brand and a strategic marketing plan of their own.

PREREQUISITE >> Participants are expected to submit two questions on marketing and branding that would be addressed during the training sessions. >> A group email-id is required for sharing learning materials.

LEARNING OUTCOMES >> Understand how business situations are strategically approached. >> Become thoughtfully pro-active while executing strategies to achieve sales excellence in changing market conditions. >> Endure market conditions through tactful approach without compromising on the strategic goal. >> Set realistic goals based on measured strength and weakness of the business. >> Synergize functional and overall strategy. >> Understand brand value and how it is built on consumer perceptions and aspirations. >> Understand the role of sales function in a business and how customer facing roles are critical in mitigating situations. >> Become familiar with the latest marketing trends.


DAY 1 Morning session (4 hrs)

Afternoon session (4hrs)

>> Ideas, perceptions, and attitude values of execution

>> Perspectives of a Brand manager

>> Market segmentation

>> Product to market - Concept to completion >> Market Share tactics and mind share strategies

>> Mind mapping >> Need gap analysis

>> Equitable triangle of market

>> Case study - Mapping the customer, consumer and Influencer

>> Concept of pricing >> Case study - Below the Line

DAY 2 Morning session (4 hrs)

Afternoon session (4hrs)

>> Low Key interest category

>> Designing a Brand

>> Business synergy

>> Strategy, communication and ethics

>> Organization - Strengths and weakness

>> Advertising campaigns

>> Product differentiation

>> Strategies in sales

>> Case Study - Below the line

>> Case study - Market reality

MOVE CAMPUS CORPORATE MOVEFROM FROM CAMPUS TOTO CORPORATE EXPERIENCE MARKETREALITY REALITY EXPERIENCE MARKET ADAPT TO CORPORATE SCENARIOS ADAPT TO CORPORATE SCENARIOS EXPERIENCE DELIGHTOFOF DATA EXPERIENCETHE THE DELIGHT DATA


M.K.CHANDRASEKAR “Life is a Situation, handle it”. MKC has built his passionate career in the arena of sales, marketing and branding working for over decades with leading brands like Glaxo, Camlin, Linc Pens, Castrol and British Petroleum. His vision to democratize music triggered his entrepreneurial journey fueled by his passion for innovation and dauntless spirit for value creation. He traveled across India reaching out to 75 towns and cities and met over 3500 musicians to share his vision and to gain insights for designing musical products for learning and development. His brand eSWAR carries his vision and has developed & patented software and hardware technology to enhance musical learning taught by schools and music trainers. His music product eSWAR tanpura has been sampled and endorsed by over 5000 musicians. He continues to mentor aspiring youth of today to build careers in Marketing and Branding through his thought provoking workshop on “Experiential Marketing”. Leading business schools and institutions has benefited immensely from his workshops.

BRANDS India Pvt Ltd.

Phone : 09176623070 Email : mkc@catapult.org.in Website : www.catapult.org.in Address : B11, Mahadevan Apts, 172 TTK Road Alwarpet, Chennai – 600018

Cross Over - Study the job  
Read more
Read more
Similar to
Popular now
Just for you