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Lessons Learned from the #UintahFire


Holin Willbanks


THE TIMELINE

 7:15 am- The call  7:45 am- Highway 89 &84 shut down  8:00 am- Three homes lost  10:00 am – Schools evacuated  By nightfall, 900+ people evacuated


THE WHY


THE WHO


THE NUMBERS

 6 press conferences over 3 days  Facebook alone:  Over 1,000 likes added in 48 hours  94,079 video views  378,889 impressions  3,141 likes  2,205 shares

 Twitter- press, Facebook and Instagrampeople


THE RESULTS


THE RESULTS


THE WINS

 Hashtag- #UintahFire  Weber County was the accurate source of information for citizens, press.  Briefings with the family first, press second.  Recap video


THE VIDEO


IT’S NOT OVER WHEN THE FIRE IS OUT

 Community Recovery

 10 dumpsters set out for live waste  USU extension horticulalist  Recovery documentation disseminated by volunteers throughout the neighborhoods  All recovery information posted to the county website


LESSONS LEARNED

 Lead PIO in ICP  Evacuee advocate and PIO  Who needs to be in the know?  Communication plan included in the Wildland Urban Interface Plan  Crisis communication will be channeled to one point (Be Ready Weber)  Human resources (literally)


THE MAIN POINTS

 Have your communications platforms up and ACTIVE.  Press and your constituents  In emergency management, press releases are dead.

 Have your house in order.  Maximize and coordinate your team members.  Communications PIO position is all your constituents see.  Know YOUR role.


Thank-you! Holin Wilbanks Ph: 801-513-4203 Email: Hwilbanks@co.weber.ut.us

Profile for Utah Division of Emergency Management

Crisis communication presentation bt and hw  

Uintah Fire lessons learned from Holin Wilbanks from Weber County. Presented on Jan. 17, 2018

Crisis communication presentation bt and hw  

Uintah Fire lessons learned from Holin Wilbanks from Weber County. Presented on Jan. 17, 2018