Crisis communication presentation bt and hw

Page 1

Lessons Learned from the #UintahFire


Holin Willbanks


THE TIMELINE

 7:15 am- The call  7:45 am- Highway 89 &84 shut down  8:00 am- Three homes lost  10:00 am – Schools evacuated  By nightfall, 900+ people evacuated


THE WHY


THE WHO


THE NUMBERS

 6 press conferences over 3 days  Facebook alone:  Over 1,000 likes added in 48 hours  94,079 video views  378,889 impressions  3,141 likes  2,205 shares

 Twitter- press, Facebook and Instagrampeople


THE RESULTS


THE RESULTS


THE WINS

 Hashtag- #UintahFire  Weber County was the accurate source of information for citizens, press.  Briefings with the family first, press second.  Recap video


THE VIDEO


IT’S NOT OVER WHEN THE FIRE IS OUT

 Community Recovery

 10 dumpsters set out for live waste  USU extension horticulalist  Recovery documentation disseminated by volunteers throughout the neighborhoods  All recovery information posted to the county website


LESSONS LEARNED

 Lead PIO in ICP  Evacuee advocate and PIO  Who needs to be in the know?  Communication plan included in the Wildland Urban Interface Plan  Crisis communication will be channeled to one point (Be Ready Weber)  Human resources (literally)


THE MAIN POINTS

 Have your communications platforms up and ACTIVE.  Press and your constituents  In emergency management, press releases are dead.

 Have your house in order.  Maximize and coordinate your team members.  Communications PIO position is all your constituents see.  Know YOUR role.


Thank-you! Holin Wilbanks Ph: 801-513-4203 Email: Hwilbanks@co.weber.ut.us