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Market Book July 2017


The USSPI Media Advantage – Community Influencers USSPI Media remains a connection to community marketing - recommending and executing print and digital buys through local newspaper partners. Now more than ever USSPI is positioned to help advertisers reach and inspire the influencers where they live, work, learn, entertain and of course, buy. Traditionally, community newspapers have acted as a conduit to local influencers – activists, educators, coaches, etc. through print products. Now newspapers have become so much more, using technology and manpower to reach a local market on the go. Everyday newspapers reach out to small businesses and readers through in-person contacts, email, in-paper, digital and social media. Let USSPI Media make it easy for you to take advantage of these original community influencers.

Newspaper Coverage USSPI strives to provide the best-targeted coverage for our advertisers, print and digital. In addition to the networks featured in this book, we maintain an extended database that goes deeper and wider, with even more community newspapers, major market dailies, rural and multi-cultural newspapers.

eZIPs Acquisition Email Marketing Email marketing adds coverage in under-served areas and offers an affordable complement to print and digital advertising. eZIPs is a dynamic platform that directs an acquisition message to a geographic area, with the ability to overlay a demographic or a lifestyle attribute. Both national B2C and B2B databases are available. There are no upfront fees or minimums – and you pay only for the number of emails deployed.

Print + Digital + Email = Effective Community Coverage Combining the elements in a local market campaign guarantees a commanding presence across media consumption platforms. USSPI has creatively packaged these elements together and the results are positive and powerful: drill down messaging to the smallest level or build up blasts to the DMA.

Give us a call for a consultation at 1-646-237-6929.


Newspaper Networks July 2017

Albuquerque Atlanta Augusta Baltimore Boston Bridgeport Buffalo Charleston Charlotte Chicago Cincinnati Cleveland Columbus Dallas/Ft. Worth Denver Detroit Fort Myers Fort Pierce-Port St. Lucie Grand Rapids

Hartford/New Haven Honolulu Houston Indianapolis Jacksonville Kansas City Las Vegas Los Angeles Memphis Miami Michigan (Northern) Milwaukee Minneapolis-St. Paul New Jersey New York/Nassau-Suffolk Oklahoma City Orlando Philadelphia Phoenix

Pittsburgh Portland Providence Reno Rio Grande Valley Sacramento San Antonio San Diego San Francisco/San Jose Savannah Seattle Springfield St. Louis Tampa Toledo Tucson Washington D.C. Westchester County


Introduction July 2017 U.S. Suburban Press Newspaper Networks are presented alphabetically by metro area. Each market contains a list of the newspapers with relevant circulation, format, and demographic highlights. When ordering advertising please verify information with your USSPI sales representative.

USSPI History During the 1970’s, suburban newspaper publishers began to face stiff competition from metro dailies who were introducing TMC’s and other products to bolster their suburban coverage and gain market share. This led to the thought process that the suburban publishers’ best strategy to compete for national ad dollars was to bond together. U.S. Suburban Press, Inc. (often shortened to USSPI) was born on this premise. Easy-to-buy networks were formed that offered discounted rates and a one order/one bill concept. An investment was made in a proprietary database, insertion ordering procedure and a custom targeting system using U.S. Census based third party research. The first networks started in Chicago and St. Louis. The idea quickly spread to other markets across America. USSPI partners with quality newspapers-dailies and weeklies, urban and rural, as well as community multi-cultural. Currently, there are core networks in 56 U.S. markets.

Concept (City vs. Suburbs) U.S. Suburban Press is an advertising sales organization that designs cost effective buys for advertisers based on the desired target audience. We recognize that the metro area cannot be considered the basic geographic planning unit. Nor can the DMA. A good plan must take into consideration city and suburban demographics and circulation patterns. This Market Book shows city zone and suburban circulation patterns for the major dailies and USSPI Networks. Also shown are population, income and buying patterns for the city and suburbs. Community newspapers continue to show excellent growth because they bring exclusive news to households. They act as a catalyst. Grouped together, they provide an effective medium to reach an affluent audience.

Membership Criteria USSPI insists that the following criteria be met for the newspapers we represent. 1. 25% minimum editorial content - “hard” news of the communities served. 2. Significant household coverage. 3. Editorial content and make-up that meets professional standards. 4. An agreement from publishers to discount their open rates. 5. Publishing a minimum of once per week; 52 weeks per year. We regularly monitor all papers and ads we place to insure that papers meet our criteria and that ads are run per your instructions. Our Media Auditing Department verifies that your ad runs as requested. Consequently, the advertiser can be sure of getting quality execution.

Benefits One Order, One Rate, One Bill – you can buy any one or all 1,000+ USSPI papers with just one order. We also present one bill for each order, regardless of the number of publishers, papers or markets ordered. Many have talked about this concept, but we were the first to offer it on a nationwide basis. Tearsheet Auditing/Affidavit Verification – We provide proof of performance by affidavit verification and tearsheet auditing. You will receive tearsheets on a timely basis. For each ad run USSPI furnishes two representative tearsheets or e-tears from each publishing group. USSPI also maintains in its files a signed affidavit from each publishing group ordered assuring that your ad ran as specified. Market Research Data – USSPI regularly supplies market data on rates, circulation, and cost effectiveness relative to product usage to advertisers and agencies. USSPI is licensed by Claritas for PRIZM and the Prime Location geodemographic software system. Call your USSPI Sales representative for details.


General Information July 2017

General Rate Policy All newspapers are grouped by market. They are available by paper, publisher, market or in any combination. Additional customized targeted packages are also available. USSPI rates and circulations are subject to change. Prior to schedule placement, rates and circulations should be confirmed with USSPI. Credit clearance or cash with order is required for all non-AAAA agencies. Cash with order is required for all political ads, fireworks and direct mail offers. Advertising which resembles editorial must be labeled “Advertisement”. USSPI and member newspapers reserve the right to refuse any ad. USSPI is not liable for any ad not run. USSPI and member newspapers reserve the right to refuse any ad. USSPI publishers make every attempt to honor position requests, however, they are not guaranteed.

Commission and Terms 15 percent to agencies, net 10 days from receipt of invoice. 2% cash discount is not allowed.

How to Order Email insertion order to order@usspi.com, USSPI Schaumburg, 424 East State Parkway, Suite 228, Schaumburg, IL 60173. Send a copy of order to your USSPI sales representative. Call for material instructions.

Closing Time 10 working days before the Sunday of the week of publication. 14 working days before the Sunday of the week of publication for setting dealer lists.

ROP Depth Requirements & Minimum Ad Size As many inches deep as columns wide. -

Ads ordered 14 inches or more in depth will be charged for full depth in tabloids. Ads ordered more than 18 inches deep will be charged for full depth in broadsheets. Minimum ad size is 10-1/2 column inches.

Color Rates ROP color requirements available on request. (Not all papers run one, two or three color.)

Insertion Order Scheduling - How to select days ad is to run. Because USSPI newspapers publish on various days - your order should be for the “week of”, (using a Sunday date) instead of a specific date. If specific date is desired for dailies, indicate on order. (Most weeklies publish Wednesday or Thursday.)

Insertion order example: Markets: Suburban Chicago Suburban Philadelphia Suburban Boston Schedule: Week of 10/1/17 (Dailies to run on Wednesday, 10/4/17)


Market Book Information This 92nd edition of the USSPI Market Book contains a wealth of information. Should any item need further clarification, please contact USSPI. How to Use the Book The beginning of the USSPI Market Book contains (in addition to this piece) an Introduction and additional information. The USSPI Market Sheets Page One 1. Publishing Company A. Paper Name B. (Publishing days Su,M,Tu,W,Th,F,Sa) C. * - Denotes Tabloid 2. Circulation – ROP and Insert (press run) NOTE: Publisher totals reflect midweek figures except Sunday-only papers or where noted. 3. PRIZM Target Group – More details on these target groups is found on pages 6 and 7. In addition, there are other ways of buying meaningful no-waste circulation, please see the following page for more details. 4. Publishers by County – Which publishers cover the market counties Page Two 1. Profile of USSPI Circulation Area – This information compares the USSPI market area to the entire metro area. An index of 100 is average. 2. Percentage of USSPI circulation that is home delivered, the preferred method of distribution for pre-print advertisers. 3. Market Demographics – This section compares statistics of the metro city versus the suburbs for various demographic categories. It usually is broken into two parts: the city zone (defined differently from city to city) and the suburban circulation. This analysis allows advertisers to critically examine whether a newspaper’s circulation does an adequate job of matching the demographic breakdown of the market as shown in the section above. 4. Newspaper Circulation/Coverage Comparison – This section compares the USSPI circulation to the Metro Dailies circulation. 5. Metro County Circulation Breakdown – This last segment analyzes the circulation in the metro area on a county-by-county basis.


Newspaper Targeting Options USSPI Media is a 25+ year licensee of Claritas data and software products, including SMS, Prime Location and Consumer Point. In addition to utilizing our custom target groups detailed on the following pages, we offer clients several other options to find top prospects by marrying data with our circulation database to produce custom recommendation reports from our proprietary system.

1.

Demographics - Using SMS/Prime Location USSPI can locate ZIP codes that index well for a desired demographic, such as age or household income, then recommend newspapers that best hit this target. Choose from over 1,200 census-based demographic variables.

2.

Nielsen Consumer Profiles - If a lifestyle, product, or purchase behavior is the driving factor, we license several categories within the software that enable us to find newspapers that cover the ZIP codes projected to perform well for the profile. Choose from over 1,500 available profiles from categories such as Automobile Products, Electronics, Finance, Telecommunications, and Travel.

3.

Radius - USSPI can calculate radius rings around client ZIP codes in order to produce a list of geography-based newspapers.

4.

Client ZIP list - If you have already compiled a list of ZIP codes that you want to reach we can run it straight through the database to show available newspapers that cover your area.

Whichever method is used, the USSPI recommendation report will show the newspapers that hit the requested target along with the following: •

total circulation of each newspaper (either ROP or Insert).

percentage of circulation that falls within the targeted ZIP codes.

percentage of a publishing group's total circulation that is represented by the listed newspapers.

The two percentages become a guide to help determine the most efficient buy to reach the target audience while minimizing the amount of wasted circulation.

Additionally, if the report was based on client-provided ZIP codes or radiuses, we also provide detailed backup reports showing which ZIPs were covered (or not) along with percent coverage details.

Contact your sales representative today to discuss developing a custom targeted report to best meet your objective.


U.S. SUBURBAN PRESS and the PRIZM CLUSTER SYSTEM The beauty of USSPI Media is flexibility. The flexibility to target your best prospects in a way never before possible by newspaper or any combination of newspapers. Give us your demographics or specific ZIP codes of interest. Or, if you are a PRIZM licensee give us your target Clusters, and we will help you create a buy tailored to meet your specific needs. Conceived and pioneered by CLARITAS in 1974, PRIZM is recognized as the premier source in geo-demographic consumer markets segmentation. The basis of the system relies on assigning every U.S. geography into one of sixty-six unique neighborhood cluster types according to their similarities over hundreds of precise census measures. Having identified a ZIP code’s PRIZM cluster type one can then predict consumer behavior, lifestyle pursuits, etc. for that given area via interlock with primary syndications such as Nielsen Consumer profiles. U.S. Suburban Press Media has taken the sixty-six PRIZM Clusters and has created three distinct cluster groupings which advertisers can now target via USSPI’s network of suburban newspapers. These targets are the Affluentials, Greenbelt Families, and Middle America.

Target

Affluentials Greenbelt Families Middle America Total All Others

% Comp. U.S. HH’s

USSPI Circulation

% Comp. USSPI Circulation

18.33 13.24 26.70 58.27 41.73

5,568,271 3,069,718 3,359,821 11,997,810 2,585,907

38.18 21.05 23.04 82.27 17.73

Index

208 159 86 141 42

TARGET #1-AFFLUENTIALS CIRCULATION PROFILE BY PRIZM CLUSTER CLUSTER NUMBER 2 6 1 3 10 5 14 9 7 15 4 11 8

CLUSTER NICKNAME Blue Blood Estates Winner’s Circle Upper Crust Movers & Shakers Second City Elite Country Squires New Empty Nests Big Fish, Small Pond Money & Brains Pools & Patios Young Digerati God’s Country Executive Suites

% U.S. HH’S .93 1.06 1.45 1.56 1.33 1.82 1.01 2.15 2.11 1.27 1.29 1.48 .86 18.33

% USSPI CIRC. 2.87 3.15 4.22 4.05 3.07 3.94 2.05 4.09 3.98 2.03 1.68 1.93 1.12 38.18

INDEX 309 297 291 260 230 217 202 190 188 161 131 130 129 208

This target is composed of the top socio-economic clusters which include high-end educations and incomes, executive white collar occupations, expensive owner-occupied housing, and conspicuous consumption levels for many products, goods and services. People in this target range from elite suburban families to yuppies to double income families with mostly grown children in expensive houses to sophisticated consumers of adult luxuries in townhouses near universities. This target has enormous buying power. DEMOGRAPHIC & LIFESTYLE HIGHLIGHTS Household Income $250,000+ Home Value $500,000+ Post Graduate Degree Occupation, Professional Own/Lease a New Luxury Car Has Life Insurance $250,000+ Own Stock Valued at $50,000+

Index 450 361 256 182 274 227 310

Foreign Travel 3+ Trips in Last 3 Years Member of Frequent Flyer Program Stay at Hyatt on Vacation in Last Year Go Golfing in Last Year Belong to a Country Club Go to Museum in Last Year Visit CNN.com in Last Month

Index 253 250 221 179 273 186 189


CLUSTER NUMBER 13 18 19 17 12 20 21 22 25

TARGET #2-GREENBELT FAMILIES CIRCULATION PROFILE BY PRIZM CLUSTER % % CLUSTER NICKNAME U.S. HH’S USSPI CIRC. Upward Bound 1.80 4.40 Kids & Cul-de-Sacs 1.57 3.42 Home Sweet Home 1.79 3.00 Beltway Boomers .92 1.44 Brite Lites, Li’l City 1.70 2.49 Fast-Track Families 1.65 2.28 Gray Power .88 1.15 Young Influentials 1.40 1.53 Country Casuals 1.53 1.35 13.24 21.05

INDEX 245 217 168 156 147 138 131 109 88 159

This group occupies the comfortable suburban and boom town areas dedicated to family raising, good schools, scouting, soccer games, and home maintenance. This is a major packaged goods and apparel target with larger families, above average incomes and home values, dual wage earners, and owner-occupied single unit dwellings. Most families here have achieved the traditional “American Dream” DEMOGRAPHIC & LIFESTYLE HIGHLIGHTS Household Income $100,000+ Home Value $200,000-$499,999 Bachelor’s Degree Occupation, Management Visit ESPN.com in Last Month Own a Valid Passport

Index 249 154 153 192 156 139

Index 148 130 135 160 144 155

Domestic Vacation Trip in Last Year Place 3+ Stock Transactions in Last Year Has American Express Charge Card Play Racquetball in Last Year Own/Lease a New Imported Vehicle Paid Bills Online

TARGET #3-MIDDLE AMERICA CIRCULATION PROFILE BY PRIZM CLUSTER CLUSTER NUMBER 26 27 39 40 32 16 36 24 30 29 34 28 23 37 33 31

CLUSTER NICKNAME The Cosmopolitans Middleburg Managers Domestic Duos Close-In Couples New Homesteaders Bohemian Mix Blue-Chip Blues Up-and-Comers Suburban Sprawl American Dreams White Picket Fences Traditional Times Greenbelt Sports Mayberry-ville Big Sky Families Urban Achievers

% U.S. HH’S 1.23 2.09 1.14 1.22 1.81 1.87 1.20 1.37 1.26 2.29 1.41 2.69 1.37 2.36 1.80 1.58 26.70

% USSPI CIRC. 2.01 2.88 1.47 1.50 1.97 1.98 1.18 1.30 1.07 1.92 1.11 1.85 .69 .94 .63 .54 23.04

INDEX 164 138 129 122 109 106 99 95 85 84 79 69 50 40 35 34 86

This target is the collection of mid and upper mid-suburban and older, denser neighborhoods with mixed age groups. There are relatively more foreign born residents here than in other suburban areas. Suburban neighborhoods in this target were built in the 50’s. Consequently, these well-paid blue and white collar residents have good discretionary incomes due to high stable employment, dual incomes, and homes with small or no mortgages. Living is easy in this target. DEMOGRAPHIC & LIFESTYLE HIGHLIGHTS Household Income $75,000-$99,999 Home Value $150,000-$199,999 Use Paycheck Direct Deposit Drive Motorcycle Bought Photo Printer in Last Year Own Laptop/Notebook PC

Index 212 133 110 109 122 111

Visit eBay.com in Last Month Go To Movies 4+ Times/Mo. In Last 3 mo. Used ATM Machine in Last Year Go Casino Gambling in Last Year Go Bowling in Last Year Exercise at Club 2+ Times per Week

Index 114 115 110 112 113 103


Albuquerque Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. The Santa Fe New Mexican A. The Santa Fe New Mexican (Friday Total) (M-Sa) The Santa Fe New Mexican (Su) 2. Taos News A. Taos News (Th)

Circulation ROP Insert 19,914

16,600

19,914 17,841

16,600 16,900

8,910 8,910

10,500 10,500

PRIZM Target Group

Publishers by County Non-Metro Counties

3 Santa Fe County 1. The Santa Fe New Mexican 4

Taos County 2. Taos News

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Albuquerque Profile of USSPI-Albuquerque Circulation Area HHI $35,000+

Index vs. Albuquerque 97

Owner-Occupied HU's

Index vs. Albuquerque 105

HHI $100,000+

110

Renter-Occupied HU's

90

Home Value $200,000+

132

Single Family Homes

94

HH's with Children

84

2 Vehicles

97

4+ Years College

119

3+ Vehicles

110

48.7% of USSPI-Albuquerque Circulation is home delivered.

Market Demographics % Population

Albuquerque

% Households

100.0 63.0 37.0

Core City* Suburbs

100.0 65.6 34.4

Average E.B.I.

% Total Retail Sales

% Food Sales

$55,204 $54,122 $57,267

100.0 74.1 25.9

100.0 81.7 18.3

Total E.B.I.

100.0 64.3 35.7

% Auto Sales

100.0 81.3 18.7

Source: Claritas *Metro City: Albuquerque

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Journal (M) TOTAL USSPI Albuquerque

74.1 74.1 28.8

Metro Circulation Coverage (000) %

352.1 63.6 63.6 0.0

18.1 18.1 0.0

City** Circulation Coverage (000) %

231.0 47.6 47.6 ▬

Suburbs Circulation Coverage (000) %

121.1 16.0 16.0 0.0

20.6 20.6 ▬

13.2 13.2 0.0

**Albuquerque

Metro County Circulation Breakdown Households (000)

Bernalillo Sandoval Valencia Total

Circulation (000)

Journal Coverage %

USSPI Circulation (000)

Coverage %

273.5 51.1 27.5 352.1

51.9 8.4 3.3 63.6

19.0 16.4 12.0 47.4

― 0.0 ― 0.0

― 0.0 ― 0.0

65.7 15.3

3.5 ―

5.3 ―

17.9 7.5

27.2 49.0

Non-Metro Counties Santa Fe Taos

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records


Atlanta Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Neighbor Newspapers, Inc. A. The Marietta Daily Journal (M-Sa) The Marietta Daily Journal (Su) B. Cherokee Tribune (W-Sa) Cherokee Tribune (Su) C. North Cobb Neighbor (Th) D. East Cobb Neighbor (Th) E. Smyrna Neighbor (Th) F. South Cobb Neighbor (Th) G. Douglas Neighbor (W) H. Paulding Neighbor (Th) K. DeKalb Neighbor (W) L. Bartow Neighbor (W) M. Roswell Neighbor (W) N. Alpharetta/Milton Neighbor (W) O. Henry Neighbor (Th) P. Sandy Springs Neighbor (W) Q. Northside/Vinings Neighbor (W) R. South Fulton Neighbor (W)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

300,987 11,836 12,539 3,676 3,893 23,200 31,650 10,000 15,275 22,475 23,950 41,925 10,725 19,250 17,275 15,550 10,200 19,800 24,200

305,600 14,800 14,800 4,800 4,800 23,200 32,000 10,000 15,300 22,500 24,000 42,000 10,800 19,200 17,300 15,500 10,200 19,800 24,200

2. Morris Multimedia - NE Georgia A. The (Gainesville) Times (M-Sa) The (Gainesville) Times (Su) B. Lanier Life (W) Lanier Life (Su) C. Forsyth County News (W,F) Forsyth County News (Su) D. South Forsyth News (Su) E. Dawson Community Values (W) F. Covington News (Su,W) G. (Covington) News & Advertiser (Tu) H. Dawson Community News (W)

92,520 15,394 16,211 27,270 7,800 11,032 12,046 10,000 11,500 5,000 7,500 4,824

95,200 15,400 16,200 27,300 7,800 11,100 12,100 10,000 11,500 5,000 10,000 4,900

1 3 3 3 3

Fulton County 1. Neighbor Newspapers, Inc.

3. The Citizen Newspapers A. The Citizen - Weekend Edition (Sa)

33,010 33,010

33,000 33,000

2

Gwinnett County 5. Southern Community Newspapers

4. The Cherokee Ledger-News A. The Cherokee Ledger-News (W)*

40,000 40,000

40,000 40,000

2/3

Henry County 1. Neighbor Newspapers, Inc. 5. Southern Community Newspapers

5. Southern Community Newspapers A. Gwinnett Daily Post (W,F) Gwinnett Daily Post (Su) B. The Rockdale Citizen (Su,W) C. Clayton News (W) D. Henry Herald (Saturday Total) (W,Sa) E. Jackson Progress-Argus (W)

76,446 49,001 120,026 5,064 1,930

77,400 49,800 120,500 5,100 2,000

17,386 3,065

17,400 3,100

*Denotes Tabloid. All other papers are Broadsheet.

Metro Counties 2 2/3 2 1/2 2/3 2 3 3 1/2 4 1/2 1/2 3 2/3 1 3

3

Barrow County 5. Southern Community Newspapers Bartow County 1. Neighbor Newspapers, Inc. Cherokee County 1. Neighbor Newspapers, Inc. 4. The Cherokee Ledger-News Cobb County 1. Neighbor Newspapers, Inc. Coweta County 3. The Citizen Newspapers DeKalb County 1. Neighbor Newspapers, Inc. Douglas County 1. Neighbor Newspapers, Inc.

3 1

1/2 2 4 3 4

Fayette County 3. The Citizen Newspapers Forsyth County 2. Morris Multimedia - NE Georgia

Newton County 2. Morris Multimedia - NE Georgia 5. Southern Community Newspapers Paulding County 1. Neighbor Newspapers, Inc. Rockdale County 5. Southern Community Newspapers Non-Metro Counties Butts County 5. Southern Community Newspapers Dawson County 2. Morris Multimedia - NE Georgia Hall County 2. Morris Multimedia - NE Georgia

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Atlanta Profile of USSPI-Atlanta Circulation Area Index vs. Atlanta 102 105 104 103 101

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

97.7% of USSPI-Atlanta Circulation is home delivered.

Index vs. Atlanta 104 92 104 104 107

Market Demographics % Population

Atlanta

100.0 8.2 91.8

Core City* Suburbs

% Households

100.0 10.1 89.9

Average E.B.I.

% Total Retail Sales

% Food Sales

$66,459 $70,076 $66,052

100.0 8.4 91.6

100.0 6.0 94.0

Total E.B.I.

100.0 10.6 89.4

% Auto Sales

100.0 4.9 95.1

Source: Claritas *Metro City: Atlanta

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Journal-Constitution (M) TOTAL USSPI Atlanta

151.0 151.0 543.0

Metro Circulation Coverage (000) %

2,052.6 145.1 145.1 479.5

7.1 7.1 23.4

City** Circulation Coverage (000) %

207.2 31.3 31.3 71.1

Suburbs Circulation Coverage (000) %

1,845.4 113.8 113.8 408.4

15.1 15.1 34.3

6.2 6.2 22.1

**Atlanta

Metro County Circulation Breakdown Households (000)

Barrow Bartow Carroll Cherokee Clayton Cobb Coweta DeKalb Douglas Fayette Forsyth Fulton Gwinnett Henry Newton Paulding Pickens Rockdale Spalding Walton Total

25.7 36.6 40.4 84.9 94.5 284.1 50.1 294.1 49.8 40.4 72.1 421.4 298.3 74.8 35.9 50.9 11.6 31.7 23.6 31.7 2,052.6

Non-Metro Counties Butts Dawson Hall

7.8 8.9 65.9

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records

Journal-Constitution Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

0.7 1.4 1.8 7.1 4.0 21.5 3.0 24.9 2.7 4.9 4.3 35.3 19.2 5.2 1.9 1.9 0.0 2.2 0.1 3.0 145.1

2.7 3.8 4.5 8.4 4.2 7.6 6.0 8.5 5.4 12.1 6.0 8.4 6.4 7.0 5.3 3.7 0.0 6.9 0.4 9.5 7.1

6.0 10.8 ― 40.9 1.8 93.2 7.8 45.2 22.5 25.2 15.2 88.8 48.4 32.9 12.6 24.0 0.1 2.8 ― 1.3 479.5

23.3 29.5 ― 48.2 1.9 32.8 15.6 15.4 45.2 62.4 21.1 21.1 16.2 44.0 35.1 47.2 0.9 8.8 ― 4.1 23.4

― 0.1 2.1

― 1.1 3.2

2.8 15.6 34.8

35.9 100.0 52.8


Augusta Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. MPG - Augusta A. Augusta Chronicle (M-Sa) Augusta Chronicle (Su) B. North Augusta Today (W) C. Columbia County Today (W) D. Richmond County Today (W)

126,141 30,078 37,036 16,337 31,584 48,142

122,800 27,900 34,300 16,200 31,700 47,000

2. Evening Post Publishing A. Aiken Standard (M-Sa) Aiken Standard (Su) B. Aiken Standard Plus (Tu) C. The (North Augusta) Star (W) D. Fort Gordon Globe (F)

58,072 11,384 12,833 24,688 10,000 12,000

60,400 12,700 14,500 25,200 10,200 12,300

All papers are Broadsheet.

PRIZM Target Group 3 3 2/3 4

Publishers by County Metro Counties Columbia County 1. MPG - Augusta

3

Richmond County 1. MPG - Augusta 2. Evening Post Publishing

3 3 4

Aiken County, SC 1. MPG - Augusta 2. Evening Post Publishing Edgefield County, SC 1. MPG - Augusta Non-Metro County Jefferson County 1. MPG - Augusta

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Augusta Profile of USSPI-Augusta Circulation Area Index vs. Augusta

Index vs. Augusta

HHI $35,000+

96

Owner-Occupied HU's

101

HHI $100,000+

91

Renter-Occupied HU's

99

Home Value $200,000+

92

Single Family Homes

99

HH's with Children

98

2 Vehicles

97

4+ Years College

89

3+ Vehicles

101

88.0% of USSPI-Augusta Circulation is home delivered.

Market Demographics % Population

% Households

Total E.B.I.

Average E.B.I.

% Total Retail Sales

% Food Sales

% Auto Sales

Augusta

100.0

100.0

100.0

$53,735

100.0

100.0

100.0

Core City*

35.1

35.4

28.7

$43,651

30.4

11.4

32.2

Suburbs

64.9

64.6

71.3

$59,253

69.6

88.6

67.8

Source: Claritas *Metro City: Augusta

Newspaper Circulation/Coverage Total Circulation (000)

Households USSPI Augusta

Metro Circulation Coverage (000) %

215.8 184.2

City** Circulation Coverage (000) %

Suburbs Circulation Coverage (000) %

76.3

181.2

84.0

139.5 ▬

181.2

**Augusta

Metro County Circulation Breakdown USSPI Households (000)

Circulation (000)

Coverage %

Columbia

52.9

41.8

100.0

McDuffie

8.1

0.8

9.9

Richmond

78.0

69.6

100.0

Aiken, SC

67.4

62.8

100.0

9.4

6.2

66.0

215.8

181.2

84.0

5.9

0.6

10.2

Edgefield, SC Total

Non-Metro County Jefferson Source: Circulation '17; USSPI Publisher Records

100.0


Baltimore Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Baltimore Sun Media Group - Weeklies A. Columbia Flier (Th)* B. Howard County Times (Th)* C. Catonsville Times (W)* D. Arbutus Times (W)* E. Laurel Leader (Th)* F. Towson Times (W)* G. The (Havre de Grace) Record (F)* 2. APG Media of Chesapeake A. The (Easton) Star-Democrat (M-F) The (Easton) Star-Democrat (Su) B. The (Caroline County) TimesRecord (W)* C. (Queen Anne's) RecordObserver (F)* D. The (Kent Island) Bay-Times (W)* E. Kent County News (Th) F. Dorchester Star (F)* G. Cecil Whig (M,W,F) H. My Upper Chesapeake - The Avenue News Edition (Th)* I. Newark Post (F)* J. The (Cecil County) Bargaineer (F)* K. Eastern Shore Bargaineer (F)* L. Dundalk Eagle (Th)* 3. The Aegis A. The (Bel Air) Aegis (W,F) 4. Community Newspapers of Maryland, Inc. A. Carroll County Times (M-Sa) Carroll County Times (Su) B. (Reisterstown) Community Times (W)* C. Mason Dixon Marketplace (W)

Circulation ROP Insert

PRIZM Target Group

105,714 31,391 11,058 1,847 833 30,295 28,562 1,728

108,600 32,000 12,000 2,000 1,000 31,000 29,000 1,600

106,567 13,895 15,886

108,700 14,400 16,100

2,423

2,500

2/3

1,976 3,906 5,725 9,534 10,658

2,100 4,100 6,100 10,000 10,800

1 1 3 3 2

10,915 3,514 23,959 7,815 12,247

9,300 3,700 25,000 7,800 12,900

3 1 1/2 1/3 3

14,018 14,018

15,000 15,000

Publishers by County Metro Counties

1/2 1 1 3 1/2 1 1

3

Baltimore County 1. Baltimore Sun Media Group - Weeklies 2. APG Media of Chesapeake 4. Community Newspapers of Maryland, Inc. Carroll County 4. Community Newspapers of Maryland, Inc. Harford County 2. APG Media of Chesapeake 3. The Aegis Howard County 1. Baltimore Sun Media Group - Weeklies 4. Community Newspapers of Maryland, Inc. Queen Anne's County 2. APG Media of Chesapeake Non-Metro Counties Caroline County 2. APG Media of Chesapeake Cecil County 2. APG Media of Chesapeake

1 Dorchester County 2. APG Media of Chesapeake

67,701 12,753 17,707

70,600 15,600 21,900

1/2

Kent County 2. APG Media of Chesapeake

11,210 43,738

11,200 43,800

1 1/2

Talbot County 2. APG Media of Chesapeake

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Baltimore Profile of USSPI-Baltimore Circulation Area Index vs. Baltimore 102

Owner-Occupied HU's

Index vs. Baltimore 103

HHI $100,000+ Home Value $200,000+

100 99

Renter-Occupied HU's Single Family Homes

95 111

HH's with Children 4+ Years College

102 99

2 Vehicles 3+ Vehicles

104 108

HHI $35,000+

82.5% of USSPI-Baltimore Circulation is home delivered.

Market Demographics % Population

Baltimore

100.0 22.2 77.8

Core City* Suburbs

% Households

100.0 23.4 76.6

Average E.B.I.

% Total Retail Sales

% Food Sales

$77,360 $51,758 $85,174

100.0 12.3 87.7

100.0 13.7 86.3

Total E.B.I.

100.0 15.6 84.4

% Auto Sales

100.0 2.4 97.6

Source: Claritas *Metro City: Baltimore

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Sun (M) TOTAL USSPI Baltimore

95.9 95.9 294.0

Metro Circulation Coverage (000) %

1,078.6 152.9 152.9 207.1

14.2 14.2 19.2

City** Circulation Coverage (000) %

252.2 20.4 20.4 7.1

Suburbs Circulation Coverage (000) %

826.4 132.5 132.5 200.0

8.1 8.1 2.8

16.0 16.0 24.2

**Baltimore

Metro County Circulation Breakdown Sun Households (000)

Anne Arundel Baltimore Baltimore City Carroll Harford Howard Queen Anne's Total

211.5 326.9 252.2 60.7 93.3 115.6 18.4 1,078.6

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

9.6 42.8 19.3 3.6 9.0 7.4 0.4 152.9

4.5 13.1 7.7 5.9 9.6 6.4 2.2 14.2

6.1 61.8 4.4 38.7 21.7 61.6 12.8 207.1

2.9 18.9 1.7 63.8 23.3 53.3 69.6 19.2

― 0.5 0.2 0.2 0.3

― 1.3 1.5 2.5 1.9

4.2 27.1 11.2 5.6 10.4

35.6 72.1 83.0 70.0 65.0

Non-Metro Counties Caroline Cecil Dorchester Kent Talbot

11.8 37.6 13.5 8.0 16.0

Source: Circulation '17; USSPI Publisher Records


Boston Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. The Sun A. The (Lowell) Sun (M-Sa) The (Lowell) Sun (Su)

Circulation ROP Insert

PRIZM Target Group

21,697 21,697 26,086

20,100 20,100 25,000

5,763 5,763

8,000 8,000

3. Eagle-Tribune Publishing A. The Eagle-Tribune (M-Sa) The Eagle-Tribune (Su) B. The Salem News (M-Sa) C. Gloucester Daily Times (M-Sa) D. Daily News of Newburyport (M-Sa)

49,224 21,937 22,930 13,931 5,732 7,624

46,400 19,900 22,200 14,500 5,100 6,900

4. Woburn Daily Times, Inc. A. (Woburn) Daily Times Chronicle (M-F) B. Stoneham Independent (W) C. (Wilmington) Town Crier (W)

15,733 7,314 2,501 5,918

21,200 9,500 4,800 6,900

282,110 956 220 3,467 2,550 853 1,261 2,365 1,400 1,853 2,832 1,892 2,234 14,418 2,865 1,558 10,303 1,031 5,500 6,615 872 1,751 1,545 3,650

278,400 1,200 300 4,000 2,900 1,000 1,300 2,400 1,500 1,900 3,000 2,000 2,300 14,900 3,000 1,600 10,400 1,000 6,000 7,000 1,000 1,900 1,600 3,800

2 3 1 1 1 1 1 2 1 3 1 1 1 1/3 1 1 1 1/2 3 1 1 1 1

25,267 1,909 581 478 1,959 6,018 746 1,060 1,150 4,041 426 283 2,090 1,055 3,925 612 900 933 2,000 5,454 3,375 2,962 643

25,500 2,000 700 600 2,000 3,000 900 1,100 1,300 4,200 500 300 2,100 1,100 4,000 700 1,000 1,000 2,000 4,200 1,900 3,000 700

1/2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 3 1 1 2 1 1

2. The Daily Item A. The (Lynn) Daily Item (M-Sa)

5. Gatehouse Media New England A. Abington Mariner/Rockland Mariner (F) B. Allston/Brighton TAB (F) C. The Arlington Advocate (Th) D. The (Acton/Boxborough) Beacon (Th) E. The (Maynard/Stow) Beacon-Villager (Th) F. Bedford Minuteman (Th) G. Belmont Citizen (Th) H. Beverly Citizen (Th) I. Billerica Minuteman (Th) J. Bourne Courier (W) K. Braintree Forum (Th) L. Bridgewater Independent (W) M. Brookline TAB (Th) N. The (Falmouth) Bulletin (W) O. Burlington Union (Th) P. Cambridge Chronicle & TAB (Th) Q. Canton Journal (F) R. Cape Ann Beacon (F) S. The Cape Codder (F)* T. Carver Reporter (F) U. Chelmsford Independent (Th) V. Cohasset Mariner (F) W. Concord Journal (Th) X. The (Franklin/Bellingham/ Foxboro) Country Gazette (F) Y. Danvers Herald (Th) Z. Dedham Transcript (W) AA. Dover/Sherborn Press (Th) BB. Easton Journal (F) CC. Framingham TAB (F) DD. Georgetown Record (F) EE. Hamilton/Wenham Chronicle (Th) FF. Hanover Mariner (W) GG. Hingham Journal (Th) HH. The Holbrook Sun (F) II. Hopkinton Crier (F) JJ. Ipswich Chronicle (Th) KK. Kingston Reporter (F) LL. Lexington Minuteman (Th) MM. Lincoln Journal (Th) NN. Littleton Independent (Th) OO. Malden Observer (F) PP. Mansfield News (F) QQ. Marblehead/Swampscott Reporter (Th) RR. Marlborough Enterprise/Hudson Sun (Th) SS. Marshfield Mariner (W) TT. Medfield Press (F)

1

1/2

1/2 1 1 1

1/2 1 1

Publisher/Newspaper(s) UU. VV. WW. XX. YY. ZZ. AAA. BBB. CCC. DDD. EEE. FFF. GGG. HHH. III. JJJ. KKK. LLL. MMM. NNN. OOO. PPP. QQQ. RRR. SSS. TTT. UUU. VVV. WWW. XXX. YYY. ZZZ. AAAA. BBBB. CCCC. DDDD. EEEE. FFFF. GGGG. HHHH. IIII. JJJJ. KKKK. LLLL.

Medford Transcript (Th) Melrose Free Press (Th) Natick Bulletin & TAB (F) Needham Times (Th) Newburyport Current (F) Newton TAB (W) North Andover Citizen (F) North Shore Sunday (Su) Norwell Mariner (Th) Norwood Bulletin (Th) Old Colony Memorial (W,Sa) Pembroke Mariner & Express (F) Provincetown Banner (Th)* Randolph Herald (F) Raynham Call (W) Reading Advocate (W) The (Barnstable/Dennis/ Yarmouth) Register (Th) Roslindale/West Roxbury Transcript (Th) Salem Gazette (F) Sandwich Broadsider (W) Saugus Advertiser (Th) Scituate Mariner (Th) The (Marion) Sentinel (Th) Sharon Advocate (F) Shrewsbury Chronicle (F) Somerville Journal (Th) Stoneham Sun (W) Stoughton Journal (F) Sudbury Town Crier (Th) Tewksbury/Wilmington Advocate (Th) Tri-Town Transcript (F) The (Northborough/ Southborough) Villager (F) Wakefield Observer (W) Waltham News Tribune (Th) Wareham Courier (Th) Watertown TAB (F) Wayland/Weston Town Crier (Th) The Wellesley Townsman (Th) Westborough News (F) Westford Eagle (F) Westwood Press (F) Weymouth News (W) The Winchester Star (Th) Woburn Advocate (Th)

6. GateHouse Media New England Dailies A. Patriot Ledger (M-Sa) B. The (Brockton) Enterprise (M-Sa) The (Brockton) Enterprise (Su) C. MetroWest Daily News (M-Sa) Daily News Sunday (C/D Combined Product) (Su) D. The Milford Daily News (M-Sa) See paper "C" for Sunday E. Taunton Daily Gazette (M-Sa) Taunton Daily Gazette (Su) F. The (Fall River) Herald News (M-Sa) The (Fall River) Herald News (Su)

Circulation ROP Insert

PRIZM Target Group

2,388 1,607 1,785 10,832 4,714 27,977 650 11,870 1,114 819 5,869 1,478 4,061 3,084 2,000 710

2,400 1,700 1,800 10,900 3,200 28,000 700 10,100 1,200 1,000 5,400 1,300 4,300 3,100 2,300 800

1 1 1 1/2 1 1 1 1 1 1 1 1 3 3 1 1

3,763 897 6,377 2,048 1,693 2,491 704 1,837 2,537 1,570 2,550 1,041 2,309 2,344 2,564

3,800 1,000 5,500 1,800 1,700 2,500 700 1,700 2,600 1,600 2,200 1,100 2,300 2,400 2,600

3 1 3 1 1 1 1 1 1 1/3 1 1 1 1 1

356 279 2,204 1,425 1,584 2,829 4,155 1,244 2,280 547 2,305 2,539 4,822

500 300 2,300 1,200 1,600 2,800 4,200 1,300 2,300 600 2,300 2,600 4,900

1 1 1/2 3 1 1 1 1 1 1 2 1 2

59,914 18,545 12,269 19,911 12,417

77,400 24,400 17,000 23,200 13,600

20,966 3,277

23,000 4,600

4,160 4,598 9,246 10,668

5,200 5,600 12,600 13,700

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.

1/2 1 1

1/3 2 1


Boston Profile of USSPI-Boston Circulation Area Index vs. Boston 103

Owner-Occupied HU's

Index vs. Boston 104

HHI $100,000+ Home Value $200,000+

107 105

Renter-Occupied HU's Single Family Homes

93 108

HH's with Children 4+ Years College

100 107

2 Vehicles 3+ Vehicles

104 101

HHI $35,000+

74.0% of USSPI-Boston Circulation is home delivered.

Market Demographics % Population

Boston

100.0 10.2 89.8

Core City* Suburbs

% Households

100.0 10.8 89.2

Total E.B.I.

100.0 9.4 90.6

Average E.B.I.

% Total Retail Sales

% Food Sales

$79,219 $68,793 $80,486

100.0 7.7 92.3

100.0 5.2 94.8

% Auto Sales

100.0 3.9 96.1

Source: Claritas *Metro City: Boston

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Globe (M) Herald (M) TOTAL USSPI Boston

150.0 65.6 215.6 434.4

Metro Circulation Coverage (000) %

2,551.1 134.3 57.5 191.8 407.3

5.3 2.3 7.5 16.0

City** Circulation Coverage (000) %

276.4 8.2 3.2 11.4 0.1

3.0 1.2 4.1 0.0

Suburbs Circulation Coverage (000) %

2,274.7 126.1 54.3 180.4 407.2

5.5 2.4 7.9 17.9

**Boston

Metro County Circulation Breakdown Households (000)

Bristol Essex Middlesex Norfolk Plymouth Suffolk Worcester Hillsborough, NH Rockingham, NH Strafford, NH Total

217.4 299.9 618.1 269.2 189.3 319.4 310.9 159.0 119.2 48.7 2,551.1

Globe Circulation Coverage (000) %

Herald Circulation Coverage (000) %

USSPI Circulation Coverage (000) %

3.7 16.4 49.3 25.0 9.6 20.8 4.9 1.7 2.4 0.5 134.3

1.7 5.5 8.0 9.3 5.1 6.5 1.6 1.1 2.0 1.0 5.3

2.5 7.3 16.4 9.5 4.8 12.9 2.3 0.7 1.1 ― 57.5

1.1 2.4 2.7 3.5 2.5 4.0 0.7 0.4 0.9 ― 2.3

20.3 93.1 151.8 82.6 43.3 1.4 7.3 1.3 6.2 ― 407.3

9.3 31.0 24.6 30.7 22.9 0.4 2.3 0.8 5.2 ― 16.0

4.6

4.8

1.1

1.1

19.6

20.3

Non-Metro County Barnstable

96.4

Source: Circulation '17; USSPI Publisher Records


Bridgeport Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Minuteman Newspapers A. Fairfield Minuteman (Th)

30,854 30,854

30,900 30,900

1

2. Hersam Acorn Newspapers A. The Weston Forum (Th) B. The Redding Pilot (Th) C. The Ridgefield Press (Th) D. The Wilton Bulletin (Th) E. New Canaan Advertiser (Th) F. The Darien Times (Th) G. The Monroe Courier (Th) H. The Stratford Star (Th) I. The Trumbull Times (Th) J. The Milford Mirror (Th) K. The Easton Courier (Th) L. The Shelton Herald (W)

39,725 1,803 1,817 5,373 2,477 4,085 5,974 2,458 3,753 3,852 3,523 1,243 3,367

38,300 1,700 1,700 5,200 2,400 4,100 5,500 2,300 3,600 3,700 3,400 1,200 3,500

1 1 1 1 1 1 1 1/2 1 1 1 1

3. The Hour A. The (Norwalk) Hour (Friday Total) (M-Sa) The (Norwalk) Hour (Su) B. Wilton Villager (Su)*

18,680

11,400

12,180 17,077 6,500

4,900 5,900 6,500

4. Prime Publishers, Inc. A. (Southbury) Voices (W)* (Southbury) Voices (Su)* B. (Watertown/Oakville) Town Times (Th)*

44,749 31,064 29,134

44,800 31,100 29,200

1

13,685

13,700

1

Publishers by County Metro County Fairfield County 1. Minuteman Newspapers 2. Hersam Acorn Newspapers 3. The Hour Non-Metro Counties Litchfield County 4. Prime Publishers, Inc. New Haven County 2. Hersam Acorn Newspapers 4. Prime Publishers, Inc.

1/2 1

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Bridgeport Profile of USSPI-Bridgeport Circulation Area HHI $35,000+

Index vs. Bridgeport 102

Owner-Occupied HU's

Index vs. Bridgeport 106

HHI $100,000+

101

Renter-Occupied HU's

87

Home Value $200,000+

99

Single Family Homes

110

HH's with Children

97

2 Vehicles

104

4+ Years College

101

3+ Vehicles

104

94.2% of USSPI-Bridgeport Circulation is home delivered.

Market Demographics % Population

Bridgeport

100.0 15.7 84.3

Core City* Suburbs

% Households

100.0 15.2 84.8

Average E.B.I.

% Total Retail Sales

% Food Sales

$105,379 $47,100 $115,797

100.0 8.4 91.6

100.0 9.1 90.9

Total E.B.I.

100.0 6.8 93.2

% Auto Sales

100.0 7.1 92.9

Source: Claritas *Metro City: Bridgeport

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Connecticut Post (M) TOTAL USSPI Bridgeport

26.5 26.5 134.0

Metro Circulation Coverage (000) %

348.4 21.2 21.2 90.3

City** Circulation Coverage (000) %

52.8 4.0 4.0 3.7

6.1 6.1 25.9

Suburbs Circulation Coverage (000) %

295.6 17.2 17.2 86.6

7.6 7.6 7.0

5.8 5.8 29.3

**Bridgeport

Metro County Circulation Breakdown Households (000)

Fairfield Total

Connecticut Post Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

348.4 348.4

21.2 21.2

6.1 6.1

90.3 90.3

25.9 25.9

74.7 333.3

― 5.1

― 1.5

18.1 22.8

24.2 6.8

Non-Metro Counties Litchfield New Haven

Source: Circulation '17; USSPI Publisher Records


Buffalo Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Greater Niagara Newspapers A. Lockport Union Sun & Journal (M,W-Sa) Lockport Union Sun & Journal (Su) B. Niagara Gazette (M,W-Sa) Niagara Gazette (Su)

14,064

15,500

5,016 4,728 9,048 9,194

5,400 5,200 10,100 10,300

2. Bee Publications, Inc. A. Amherst Bee (W)* B. Clarence Bee (W)* C. Lancaster Bee (Th)* D. Depew Bee (Th)* E. Cheektowaga Bee (Th)* F. West Seneca Bee (Th)* G. Orchard Park Bee (Th)* H. East Aurora Bee (Th)* I. Ken-Ton Bee (W)*

58,951 25,000 3,700 3,000 1,200 8,000 3,900 4,000 2,400 7,751

60,100 25,000 3,700 3,000 1,200 8,000 3,900 4,000 2,400 8,900

PRIZM Target Group

3 3

Publishers by County Erie County 2. Bee Publications, Inc. Niagara County 1. Greater Niagara Newspapers

1/2 1 3 3 3 3 1 1 3

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Buffalo Profile of USSPI-Buffalo Circulation Area HHI $35,000+

Index vs. Buffalo 108

Owner-Occupied HU's

Index vs. Buffalo 111

HHI $100,000+

116

Renter-Occupied HU's

79

Home Value $200,000+

107

Single Family Homes

114

HH's with Children

100

2 Vehicles

113

4+ Years College

109

3+ Vehicles

114

36.3% of USSPI-Buffalo Circulation is home delivered.

Market Demographics % Population

Buffalo

100.0 22.6 77.4

Core City* Suburbs

% Households

100.0 23.3 76.7

Average E.B.I.

% Total Retail Sales

% Food Sales

$54,378 $39,057 $59,042

100.0 13.7 86.3

100.0 19.2 80.8

Total E.B.I.

100.0 16.8 83.2

% Auto Sales

100.0 3.8 96.2

Source: Claritas *Metro City: Buffalo

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households News (AD) TOTAL USSPI Buffalo

130.1 130.1 73.0

Metro Circulation Coverage (000) %

481.7 121.9 121.9 72.7

25.3 25.3 15.1

City** Circulation Coverage (000) %

112.4 55.5 55.5 35.9

Suburbs Circulation Coverage (000) %

369.3 66.4 66.4 36.8

49.4 49.4 64.7

18.0 18.0 10.0

**Buffalo

Metro County Circulation Breakdown News Households (000)

Erie Niagara Total

391.2 90.5 481.7

Source: Circulation '17; USSPI Publisher Records

Circulation (000)

105.4 16.5 121.9

USSPI Coverage %

26.9 18.2 25.3

Circulation (000)

57.6 15.1 72.7

Coverage %

14.7 16.7 15.1


Charleston, SC Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. The Post and Courier A. The Post and Courier (M-Sa) The Post and Courier (Su)

57,353 57,353 69,024

64,000 64,000 1/2/3 76,900

2. Summerville Communications A. Summerville Journal Scene (W) B. The (Goose Creek) Gazette (Th) C. Berkeley Independent (W)

38,477 16,174 19,500 2,803

45,400 23,400 19,500 2,500

3 3 4

3. Moultrie News A. Moultrie News (W)

28,243 28,243

28,300 28,300

1

4. South Strand News A. South Strand News (Th) B. Georgetown Times (W,F) C. (Georgetown) County Chronicle (W)

34,858 19,300 6,358 9,200

35,100 19,300 6,400 9,400

3 4 4

4,400 4,400

4,400 4,400

4

5. Kingstree News A. Kingstree News (W) All papers are Broadsheet.

Publishers by County Metro Counties Berkeley County 1. The Post and Courier 2. Summerville Communications Charleston County 1. The Post and Courier 3. Moultrie News Dorchester County 1. The Post and Courier 2. Summerville Communications Non-Metro Counties Georgetown County 4. South Strand News Williamsburg County 5. Kingstree News

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Charleston, SC Profile of USSPI-Charleston Circulation Area Index vs. Charleston

Index vs. Charleston

HHI $35,000+

96

Owner-Occupied HU's

103

HHI $100,000+

92

Renter-Occupied HU's

94

Home Value $200,000+

89

Single Family Homes

98

HH's with Children

97

2 Vehicles

99

4+ Years College

93

3+ Vehicles

99

88.5% of USSPI-Charleston Circulation is home delivered.

Market Demographics % Population

Charleston

Total E.B.I.

Average E.B.I.

% Total Retail Sales

% Food Sales

% Auto Sales

100.0

100.0

100.0

$60,847

100.0

100.0

100.0

6.7

7.7

8.2

$64,885

15.0

75.7

10.3

93.3

92.3

91.8

$60,508

85.0

24.3

89.7

Core City* Suburbs

% Households

Source: Claritas *Metro City: Charleston

Newspaper Circulation/Coverage Total Circulation (000)

Households USSPI Charleston

Metro Circulation Coverage (000) %

297.4 163.3

City** Circulation Coverage (000) %

Suburbs Circulation Coverage (000) %

23.0

119.8

40.3

â–Ź

274.4 â–Ź

119.8

**Charleston

Metro County Circulation Breakdown USSPI Households (000)

Berkeley

Circulation (000)

Coverage %

76.7

33.2

43.3

Charleston

164.0

59.4

36.2

Dorchester

56.7

27.2

48.0

297.4

119.8

40.3

Georgetown

25.4

24.1

94.9

Williamsburg

12.3

3.6

29.3

Total

Non-Metro Counties Source: Circulation '17; USSPI Publisher Records

43.7


Charlotte Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

1. North Carolina Media Services A. Statesville Record & Landmark (M-Sa) Statesville Record & Landmark (Su) B. Hickory Daily Record (M-Sa) Hickory Daily Record (Su) C. Morganton News Herald (M-F) Morganton News Herald (Su) D. (Marion) McDowell News (Tu-F) (Marion) McDowell News (Su) E. Concord Independent Tribune (W,F) Concord Independent Tribune (Su) F. Mooresville Tribune (W) Mooresville Tribune (Su)

46,499

46,300

7,925 9,624 12,012 15,131 5,797 6,755 3,503 3,644 7,326 8,429 9,936 11,964

7,600 9,000 12,000 14,500 5,700 6,600 3,700 3,800 7,300 8,500 10,000 12,000

2. Salisbury Post A. Salisbury Post (M-Sa) Salisbury Post (Su)

14,086 14,086 15,145

14,100 14,100 15,200

3. Gaston Gazette A. Gaston Gazette (M-Sa) Gaston Gazette (Su) B. Shelby Star (M-Sa) Shelby Star (Su)

23,466 14,466 17,120 9,000 10,000

28,500 19,500 28,900 9,000 10,000

4. Carolina Weekly Group A. South Charlotte Weekly (F)* B. Union County Weekly (Th)* C. Matthews-Mint Hill Weekly (Th)*

52,866 23,385 16,766 12,715

54,200 21,000 20,200 13,000

1/2 1/2 2/3

5. Lake Norman Publications A. (Lake Norman) Herald Weekly (F)* B. Mooresville Weekly (F)* C. Denver Weekly (F)*

43,028 24,749 10,402 7,877

43,100 24,800 10,400 7,900

1/2 1/3 1/3

Publishers by County Metro Counties

4 4 4 4 3

Gaston County 3. Gaston Gazette Mecklenburg County 4. Carolina Weekly Group 5. Lake Norman Publications Rowan County 2. Salisbury Post

1/3 Union County 4. Carolina Weekly Group 4

Non-Metro Counties Burke County 1. North Carolina Media Services

3 4

Catawba County 1. North Carolina Media Services Cleveland County 3. Gaston Gazette Iredell County 1. North Carolina Media Services 5. Lake Norman Publications McDowell County 1. North Carolina Media Services

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Charlotte Profile of USSPI-Charlotte Circulation Area Index vs. Charlotte 94 85 88 96 80

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Charlotte 107 86 105 98 118

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

83.9% of USSPI-Charlotte Circulation is home delivered.

Market Demographics % Population

Charlotte

% Households

100.0 38.1 61.9

Core City* Suburbs

100.0 39.6 60.4

Average E.B.I.

% Total Retail Sales

% Food Sales

$62,560 $64,765 $61,112

100.0 39.8 60.2

100.0 28.7 71.3

Total E.B.I.

100.0 41.0 59.0

% Auto Sales

100.0 38.7 61.3

Source: Claritas *Metro City: Charlotte

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Observer (M) TOTAL USSPI Charlotte

112.4 112.4 179.9

Metro Circulation Coverage (000) %

821.0 87.9 87.9 120.7

10.7 10.7 14.7

City** Circulation Coverage (000) %

325.3 43.4 43.4 23.5

Suburbs Circulation Coverage (000) %

495.7 44.5 44.5 97.2

13.3 13.3 7.2

9.0 9.0 19.6

**Charlotte

Metro County Circulation Breakdown Herald Households (000)

Cabarrus Gaston Lincoln Mecklenburg Rowan Union York, SC Total

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

71.5 82.5 31.5 411.2 53.3 74.1 96.9 821.0

6.8 4.3 2.7 57.5 1.2 9.7 5.7 87.9

9.5 5.2 8.6 14.0 2.3 13.1 5.9 10.7

7.8 15.1 6.4 61.6 12.7 16.7 0.4 120.7

10.9 18.3 20.3 15.0 23.8 22.5 0.4 14.7

35.2 61.4 38.3 64.8 18.0

1.2 3.9 1.5 5.5 ―

3.4 6.4 3.9 8.5 ―

6.0 9.8 9.0 27.2 3.5

17.0 16.0 23.5 42.0 19.4

Non-Metro Counties Burke Catawba Cleveland Iredell McDowell

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records


Chicago Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Daily Herald A. (Arlington Heights) Daily Herald (M-Sa) (Arlington Heights) Daily Herald (Su) 2. Naperville Sun A. The Naperville Sun (W,F) The Naperville Sun (Su) 3. Morris Herald News A. Morris Herald News (Th)* B. Herald Life (Th)* 4. Suburban Life Publications A. East Cook Suburban Life (W)* B. Central Cook Suburban Life (W)* C. DuPage Suburban Life (F)* D. East DuPage Suburban Life (F)* E. Lemont Suburban Life (F)* F. Northwest DuPage Suburban Life (F)* G. Will/South DuPage Suburban Life (W)* H. Central DuPage Suburban Life (Th)* I. South DuPage Suburban Life (W)* 5. Kane County Chronicle A. Kane County Chronicle (Th)* 6. Northwest Herald A. Northwest Herald (M-Sa)* Northwest Herald (Su)* 7. Daily Southtown A. Daily Southtown (Thursday Total) (M-F) Daily Southtown (Su) 8. Pioneer Press A. Evanston Review (Th)* B. Wilmette Life (Th)* C. Winnetka Talk (Th)* D. Glencoe News (Th)* E. Glenview Announcements (Th)* F. Northbrook Star (Th)* G. Deerfield Review (Th)* H. Highland Park News (Th)* I. Lake Forester (Th)* J. Vernon Hills Review (Th)* K. Libertyville Review (Th)* L. Mundelein Review (Th)* M. Oak Leaves (Th)* N. Elm Leaves (Th)* O. Franklin Park Herald-Journal (Th)* P. Skokie Review (Th)* Q. Park Ridge Herald-Advocate (Th)* R. Niles Herald-Spectator (Th)* S. Morton Grove Champion (Th)* T. Norridge-Harwood Heights News (Th)* U. Barrington Courier-Review (Th)* V. Lincolnshire Review (Th)* W. Lake Zurich Courier (Th)* X. Buffalo Grove Countryside (Th)* Y. The Doings - Hinsdale Edition (Th)* Z. The Doings - Clarendon Hills Edition (Th)* AA. The Doings - Oak Brook Edition (Th)* BB. The Doings - LaGrange Edition (Th)* CC. The Doings - Weekly Edition (Th)* DD. The Doings - Western Springs Edition (Th)* EE. Forest Leaves (Th)* FF. Lincolnwood Review (Th)* GG. Arlington Heights Post (Th)* 9. 22nd Century Media - South A. The Orland Park Prairie (Th)* B. The Homer Horizon (Th)* C. The Mokena Messenger (Th)* D. The Frankfort Station (Th)* E. The Tinley Junction (Th)* F. The New Lenox Patriot (Th)* G. The Lockport Legend (Th)*

Circulation ROP Insert 71,706 71,706 80,064 5,617 5,617 6,023 15,943 3,862 12,081 36,765 2,096 4,400 939 7,353 999 350 754 10,493 9,381 10,521 10,521 23,310 23,310 27,820 15,696 15,696 21,518 76,200 1,700 3,100 2,300 1,000 4,600 4,500 2,800 3,400 3,300 1,400 2,500 1,700 4,000 1,100 800 1,800 4,600 1,700 1,700 1,400 1,300 1,000 2,300 1,100 1,900 900 3,700 4,900 2,200

73,000 73,000 80,000 5,400 5,400 5,800 16,400 4,300 12,100 37,000 2,100 4,400 1,000 7,400 1,000 400 800 10,500 9,400 9,800 9,800 22,200 22,200 27,400 13,300 13,300 22,000 76,200 1,700 3,100 2,300 1,000 4,600 4,500 2,800 3,400 3,300 1,400 2,500 1,700 4,000 1,100 800 1,800 4,600 1,700 1,700 1,400 1,300 1,000 2,300 1,100 1,900 900 3,700 4,900 2,200

1,800 1,300 500 3,900 89,752 22,972 8,292 8,358 9,690 19,639 11,275 9,526

1,800 1,300 500 3,900 88,300 22,400 7,800 8,400 9,600 19,100 10,600 10,400

PRIZM Target Group 1

1/2

2 1/2 3 1 1 1 1 2 1/2 1 1 1 1/2

1

3 1 1 1 1 1 2 1 1 2 1 2 1 3 3 1 1 3 1 3 1 1 1 1 1 1 1 1 1 1 1 1 1

Publisher/Newspaper(s) 10. Inside Publications A. Inside Booster (W)* B. (Chicago) News-Star (W)* C. Skyline (W)* 11. Bridgeport News A. Bridgeport News (W) 12. 22nd Century Media - North A. Wilmette Beacon (Th)* B. Winnetka Current (Th)* C. The Glenview Lantern (Th)* D. Northbrook Tower (Th)* E. The Highland Park Landmark (Th)* F. Glencoe Anchor (Th)* G. Lake Forest Leader (Th)* 13. Plainfield Enterprise A. Plainfield Enterprise (Th)* 14. Shorewood Sentinel A. Shorewood Sentinel (W)* 15. Journal & Topics Media A. Des Plaines Journal (W,F)* B. Mount Prospect Journal (W,F)* C. Prospect Heights Journal (W,F)* D. Golf Mill Journal (W,F)* E. Rosemont Journal (W)* F. Park Ridge Journal (W)* G. Niles Journal (W)* H. Arlington Heights Journal (Th)* I. Buffalo Grove Journal & Topics (Th)* J. Palatine Journal & Topics (Th)* K. Wheeling Journal & Topics (Th)* L. Rolling Meadows Journal & Topics (Th)* M. Elk Grove Journal (Th)* 16. Nadig Newspapers A. Northwest Side Press (W) B. Sauganash/Edgebrook/ Lincolnwood/Wildwood Reporter (Sa)* 17. Regional Publishing A. The (Oak Lawn) Reporter (Th) B. The Regional News (Th) C. Southwest News Herald (F)* D. Clear Ridge Reporter (M)* E. Desplaines Valley News (Th)* 18. Kendall County Record Group A. Sandwich Record (F)* B. Plano Record (Th)* C. Oswego Ledger Sentinel (Th)* D. Kendall County Record (Th)* 19. Lake County Journal A. Lake County Journal (Th)* 20. Zion-Benton News A. Zion-Benton News (Th) 21. Bugle A. (Joliet/Lockport/Crest Hill) Bugle (W)* B. Bolingbrook Bugle (Th)* C. Woodridge Bugle (W)* D. (Niles/Park Ridge/Morton Grove/ Des Plaines) Bugle (Th)* E. Romeoville Bugle (Th)* F. Downer's Grove Bugle (W)* G. Lisle Bugle (W)* H. Westmont Bugle (W)*

Circulation ROP Insert 19,809 8,316 4,766 6,727 25,000 25,000 76,582 10,154 6,478 14,946 14,236 14,797 3,065 12,906 7,100 7,100 11,100 11,100 33,866 7,768 3,202 1,098 984 1,472 4,510 3,211 2,040 1,681 2,178 1,597 1,580 2,545 23,256 15,655

24,800 13,300 4,700 6,800 25,300 25,300 70,900 9,800 6,500 16,200 14,700 10,000 3,000 10,700 N/A N/A 11,100 11,100 33,800 8,000 3,200 1,000 900 1,700 4,400 3,000 2,200 1,300 2,200 1,500 1,600 2,800 N/A N/A

7,601 33,227 3,742 3,985 4,500 17,000 4,000 9,122 1,073 945 3,615 3,489 5,222 5,222 21,101 21,101 46,000 9,000 5,000 3,000

N/A N/A N/A N/A N/A N/A N/A 9,200 1,100 1,000 3,600 3,500 5,300 5,300 22,000 22,000 46,000 9,000 5,000 3,000

10,000 5,000 6,000 3,000 5,000

10,000 5,000 6,000 3,000 5,000

*Denotes Tabloid. All other papers are Broadsheet. 1 1 1 1 1 1 2

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.

PRIZM Target Group 1/3 3 1 3 1 1 1 1 1 1 1 1/2 1/3 3 3 3 1/3 3 1 3 1/3 1 1 3 2 1 3 1 2 1 3 3 3 3 3 2 2 2/3 3 2/3 1/2 2 1/3 2 1 1 3


Chicago Profile of USSPI-Chicago Circulation Area Index vs. Chicago 103

Owner-Occupied HU's

Index vs. Chicago 105

HHI $100,000+ Home Value $200,000+

107 102

Renter-Occupied HU's Single Family Homes

90 107

HH's with Children 4+ Years College

100 105

2 Vehicles 3+ Vehicles

105 106

HHI $35,000+

86.9% of USSPI-Chicago Circulation is home delivered.

Market Demographics % Population

Chicago

100.0 31.3 68.7

Core City* Suburbs

% Households

100.0 33.4 66.6

Total E.B.I.

100.0 28.0 72.0

Average E.B.I.

% Total Retail Sales

% Food Sales

$70,802 $59,295 $76,581

100.0 20.2 79.8

100.0 30.2 69.8

% Auto Sales

100.0 12.9 87.1

Source: Claritas *Metro City: Chicago

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Sun Times (M) Tribune (M) TOTAL USSPI Chicago

136.7 357.1 493.8 656.9

Metro Circulation Coverage (000) %

3,218.1 129.1 331.3 460.4 651.2

4.0 10.3 14.3 20.2

City** Circulation Coverage (000) %

1,075.8 45.1 72.5 117.6 77.7

4.2 6.7 10.9 7.2

Suburbs Circulation Coverage (000) %

2,142.3 84.0 258.8 342.8 573.5

3.9 12.1 16.0 26.8

**Chicago

Metro County Circulation Breakdown Households (000)

Cook DeKalb DuPage Grundy Kane Kendall Lake McHenry Will Total

2,014.6 38.8 346.9 18.5 175.6 40.4 245.6 109.8 227.9 3,218.1

Source: Circulation '17; USSPI Publisher Records

Sun Times Circulation Coverage (000) %

97.0 0.4 11.3 0.3 3.2 0.5 5.8 1.8 8.8 129.1

4.8 1.0 3.3 1.6 1.8 1.2 2.4 1.6 3.9 4.0

Tribune Circulation Coverage (000) %

186.7 2.4 52.4 1.0 15.5 2.5 34.9 10.9 25.0 331.3

9.3 6.2 15.1 5.4 8.8 6.2 14.2 9.9 11.0 10.3

USSPI Circulation Coverage (000) %

322.0 1.1 73.8 7.3 22.4 8.1 86.5 23.1 106.9 651.2

16.0 2.8 21.3 39.5 12.8 20.0 35.2 21.0 46.9 20.2


Cincinnati Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

1. The Community Press & Recorder 165,366 A. Delhi Press/Price Hill Press (W) 10,329 B. Kenton Community Recorder (Th) 12,293 C. Western Hills Press (W) 12,644 D. Northwest Press (W) 11,018 E. Hilltop Press (W) 8,376 F. Tri-County Press (W) 4,930 G. The Community Recorder (Th) 18,318 H. Loveland Herald (W) 5,512 I. Northeast Suburban Life (W) 4,123 J. Suburban Life (W) 4,116 K. Eastern Hills Journal (W) 7,013 L. Indian Hill Journal (Th) 1,315 M. Forest Hills Journal (W) 7,983 N. Milford Miami Advertiser/Community Journal North Clermont (W) 9,282 O. The Florence Recorder/The Union Recorder (Th) 14,206 P. Community Journal Clermont (W) 10,924 Q. The Bethel Journal (Th) 605 R. Campbell County/Campbell Community/ Ft. Thomas Recorder (Th) 10,574 S. Boone County Recorder/ Boone Community Recorder (Th) 8,172 T. Alexandria Recorder (Th) 3,633

161,800 10,300 12,300 12,700 11,000 8,400 5,000 18,300 5,500 4,200 4,100 7,000 N/A 8,000

2. Cox Ohio Publishing A. (Hamilton/Middletown) Journal News (M-Sa) (Hamilton/Middletown) Journal News (Su) B. Today's Pulse - Butler County Edition (Su) C. Today's Pulse - Warren County Edition (Su) D. Dayton Daily News (Thursday Total) (M-Sa) Dayton Daily News (Su) E. Springfield News-Sun (M-Sa) Springfield News-Sun (Su)

189,729

140,800

14,307

16,300

23,891

23,900

44,245

28,700 1/2/3

37,652

24,600

1/2

82,040 99,744 11,485 18,031

59,000 99,700 12,200 17,700

1/3

3 2/3 1 1/3 3 1/3 2/3 2 1 1/2 1/3 1 1/2

9,300

1

14,200 11,000 200

1/3 3 3

9,700

2

6,900 3,700

1/2 2

Publishers by County Metro Counties Boone County, KY 1. The Community Press & Recorder Campbell County, KY 1. The Community Press & Recorder Kenton County, KY 1. The Community Press & Recorder Clermont County, OH 1. The Community Press & Recorder Hamilton County, OH 1. The Community Press & Recorder Warren County, OH 2. Cox Ohio Publishing Non-Metro Counties Butler County, OH 2. Cox Ohio Publishing Clark County, OH 2. Cox Ohio Publishing

3 Greene County, OH 2. Cox Ohio Publishing

3

Miami County, OH 2. Cox Ohio Publishing Montgomery County, OH 2. Cox Ohio Publishing Preble County, OH 2. Cox Ohio Publishing

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Cincinnati Profile of USSPI-Cincinnati Circulation Area Index vs. Cincinnati 100 95 84 100 90

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Cincinnati 103 93 110 102 106

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

95.5% of USSPI-Cincinnati Circulation is home delivered.

Market Demographics % Population

Cincinnati

100.0 17.0 83.0

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$64,240 $47,298 $68,298

100.0 11.4 88.6

100.0 9.2 90.8

Total E.B.I.

100.0 19.3 80.7

100.0 14.2 85.8

% Auto Sales

100.0 9.1 90.9

Source: Claritas *Metro City: Cincinnati

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Enquirer (M) TOTAL USSPI Cincinnati

91.7 91.7 355.1

Metro Circulation Coverage (000) %

701.9 81.3 81.3 201.7

11.6 11.6 28.7

City** Circulation Coverage (000) %

135.6 43.9 43.9 71.2

Suburbs Circulation Coverage (000) %

566.3 37.4 37.4 130.5

32.4 32.4 52.5

6.6 6.6 23.0

**Cincinnati

Metro County Circulation Breakdown Households (000)

Dearborn, IN Ohio, IN Boone, KY Campbell, KY Gallatin, KY Grant, KY Kenton, KY Pendleton, KY Brown Clermont Hamilton Warren Total

Circulation (000)

Enquirer Coverage %

USSPI Circulation (000)

Coverage %

18.6 2.5 47.0 37.2 3.2 8.7 65.0 5.4 16.9 77.8 338.5 81.1 701.9

1.4 0.1 4.6 5.0 0.2 0.3 8.1 0.2 0.6 9.9 46.0 4.9 81.3

7.5 4.0 9.8 13.4 6.3 3.4 12.5 3.7 3.6 12.7 13.6 6.0 11.6

― ― 21.2 13.3 ― ― 29.8 ― ― 20.1 74.2 43.1 201.7

― ― 45.1 35.8 ― ― 45.8 ― ― 25.8 21.9 53.1 28.7

138.8 54.6 64.8 42.1 223.7 16.1

8.3 ― ― ― ― ―

6.0 ― ― ― ― ―

56.8 11.0 14.2 6.0 50.3 1.8

40.9 20.1 21.9 14.3 22.5 11.2

Non-Metro Counties Butler Clark Greene Miami Montgomery Preble

Source: Circulation '17; USSPI Publisher Records


Cleveland Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. The Morning Journal A. (Lorain) Morning Journal (M-Sa) (Lorain) Morning Journal (Su)

11,392 11,392 15,639

11,400 11,400 15,700

2. Willoughby News-Herald A. Willoughby News-Herald (M-Sa) Willoughby News-Herald (Su)

22,098 22,098 32,495

22,100 22,100 32,500

3. The Daily Record A. The (Wooster) Daily Record (M-Sa) The (Wooster) Daily Record (Su) B. Holmes County Hub Shopper (Sa)*

39,082 17,582 18,655 21,500

18,400 18,400 19,800 N/A

4. Record Publishing Company A. The (Ravenna) RecordCourier (M-Sa) The (Ravenna) Record-Courier (Su) B. Aurora Advocate (W)* C. Cuyahoga Falls News-Press (Su)* D. Twinsburg Bulletin (W)* E. Hudson Hub-Times (Su,W)* F. Nordonia Hills News Leader (W)* G. Stow Sentry (Su)* H. Tallmadge Express (Su)*

92,967

94,200

12,968 13,842 5,716 21,928 8,454 9,202 12,881 14,397 7,421

13,400 15,200 5,700 22,200 8,800 9,200 12,900 14,500 7,500

1 2 2 1 1/2 2 2

5. Alliance Publishing Company A. The Alliance Review (M-Sa) B. The (Minerva) News Leader (Th) C. The (East Canton) Press-News (F)

21,822 8,467 7,518 5,837

23,200 9,600 7,700 5,900

4 3 3

6. Ashland Publishing Company A. Ashland Times-Gazette (M-Sa) B. Loudonville Times (Tu)

10,403 8,956 1,447

10,200 10,200 N/A

4 4

7. Leader Publications A. West Side Leader (Th)* B. South Side News Leader (F)*

64,149 41,515 22,634

64,200 41,500 22,700

1/2 3

3

Publishers by County Metro Counties Lake County 2. Willoughby News-Herald

1/3 Lorain County 1. The Morning Journal 3

Non-Metro Counties

3

Ashland County 6. Ashland Publishing Company

3

Carroll County 5. Alliance Publishing Company Holmes County 3. The Daily Record Portage County 4. Record Publishing Company Stark County 5. Alliance Publishing Company 7. Leader Publications Summit County 4. Record Publishing Company 7. Leader Publications Wayne County 3. The Daily Record

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Cleveland Profile of USSPI-Cleveland Circulation Area Index vs. Cleveland 107

Owner-Occupied HU's

Index vs. Cleveland 108

HHI $100,000+ Home Value $200,000+

104 106

Renter-Occupied HU's Single Family Homes

83 109

HH's with Children 4+ Years College

104 98

2 Vehicles 3+ Vehicles

109 122

HHI $35,000+

78.4% of USSPI-Cleveland Circulation is home delivered.

Market Demographics % Population

Cleveland

100.0 17.6 82.4

Core City* Suburbs

% Households

100.0 18.1 81.9

Average E.B.I.

% Total Retail Sales

% Food Sales

$59,244 $35,622 $64,470

100.0 9.5 90.5

100.0 7.1 92.9

Total E.B.I.

100.0 10.9 89.1

% Auto Sales

100.0 8.1 91.9

Source: Claritas *Metro City: Cleveland

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Plain Dealer (M) TOTAL USSPI Cleveland

166.0 166.0 261.9

Metro Circulation Coverage (000) %

898.9 146.1 146.1 36.3

16.3 16.3 4.0

City** Circulation Coverage (000) %

162.8 55.5 55.5 ▬

Suburbs Circulation Coverage (000) %

736.1 90.6 90.6 36.3

34.1 34.1 ▬

12.3 12.3 4.9

**Cleveland

Metro County Circulation Breakdown Households (000)

Ashtabula Cuyahoga Geouga Lake Lorain Medina Total

Plain Dealer Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

38.3 541.7 35.4 95.1 120.1 68.3 898.9

1.5 112.5 5.7 10.8 9.2 6.4 146.1

3.9 20.8 16.1 11.4 7.7 9.4 16.3

0.5 2.4 2.9 16.7 10.0 3.8 36.3

1.3 0.4 8.2 17.6 8.3 5.6 4.0

20.3 11.1 13.2 63.5 153.1 225.1 43.5

0.2 ― ― 3.4 0.6 9.4 0.3

1.0 ― ― 5.4 0.4 4.2 0.7

9.2 2.2 17.1 19.2 17.8 133.4 16.6

45.3 19.8 100.0 30.2 11.6 59.3 38.2

Non-Metro Counties Ashland Carroll Holmes Portage Stark Summit Wayne

Source: Circulation '17; USSPI Publisher Records


Columbus Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. ThisWeek Community Newspapers A. West Side News (Su)* B. Grove City Record (Th)* C. Canal Winchester Times (Th)* D. Northwest Columbus News (Th)* E. German Village Gazette (Th)* F. Bexley News (Th)* G. Reynoldsburg News (Th)* H. Pickerington Times-Sun (Th)* I. Hilliard Northwest News (Th)* J. Delaware News (Su)* K. Whitehall News (Th)* L. The (Clintonville) Booster (Th)* M. Dublin Villager (Th)* N. Rocky Fork Enterprise (Th)* O. (Grandview) Tri-Village News (Th)* P. New Albany News (Th)* Q. Northland News (Th)* R. Olentangy Valley News (Th)* S. Upper Arlington News (Th)* T. Westerville News & Public Opinion (Th)* U. Worthington News (Th)*

Circulation ROP Insert

PRIZM Target Group

269,128 7,777 14,972 10,462 3,454 4,010 7,199 11,068 11,702 22,232 16,887 5,864 13,771 19,090 14,492 4,695 7,912 14,077 18,768 18,064

263,800 7,600 15,000 10,100 3,400 3,900 7,000 10,900 11,600 22,000 15,000 5,700 13,500 18,800 14,300 4,600 7,700 14,000 18,800 17,900

3 2 3 2/3 3 3 2 1 2 2 4 2/3 1 2 3 1 4 1 1/3

25,431 17,201

25,100 16,900

1/2 1/2

2. Daily Jeffersonian A. Daily Jeffersonian (M-F) Daily Jeffersonian (Su)

8,225 8,225 8,868

8,500 8,500 9,900

4

3. Dix Communications - Weeklies A. Barnesville Enterprise (W) B. Newcomerstown News (W)

5,981 3,611 2,370

6,000 3,600 2,400

Publishers by County Metro Counties Delaware County 1. ThisWeek Community Newspapers Fairfield County 1. ThisWeek Community Newspapers Franklin County 1. ThisWeek Community Newspapers Non-Metro Counties Belmont County 3. Dix Communications - Weeklies Guernsey County 2. Daily Jeffersonian Noble County 2. Daily Jeffersonian Tuscarawas County 3. Dix Communications - Weeklies

4 4

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Columbus Profile of USSPI-Columbus Circulation Area Index vs. Columbus 103

Owner-Occupied HU's

Index vs. Columbus 105

HHI $100,000+ Home Value $200,000+

105 100

Renter-Occupied HU's Single Family Homes

91 103

HH's with Children 4+ Years College

103 102

2 Vehicles 3+ Vehicles

103 105

HHI $35,000+

95.6% of USSPI-Columbus Circulation is home delivered.

Market Demographics % Population

Columbus

100.0 45.4 54.6

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$64,328 $52,606 $75,274

100.0 50.1 49.9

100.0 29.0 71.0

Total E.B.I.

100.0 48.3 51.7

100.0 39.5 60.5

% Auto Sales

100.0 52.1 47.9

Source: Claritas *Metro City: Columbus

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Dispatch (M) TOTAL USSPI Columbus

108.1 108.1 283.3

Metro Circulation Coverage (000) %

742.8 95.3 95.3 269.1

12.8 12.8 36.2

City** Circulation Coverage (000) %

358.7 44.6 44.6 92.8

Suburbs Circulation Coverage (000) %

384.1 50.7 50.7 176.3

12.4 12.4 25.9

13.2 13.2 45.9

**Columbus

Metro County Circulation Breakdown Households (000)

Delaware Fairfield Franklin Licking Madison Pickaway Total

Circulation (000)

Dispatch Coverage %

USSPI Circulation (000)

Coverage %

69.9 56.4 515.6 65.7 15.2 20.0 742.8

10.4 5.4 70.8 4.5 2.2 2.0 95.3

14.9 9.6 13.7 6.8 14.5 10.0 12.8

45.1 11.7 211.9 ― 0.4 ― 269.1

64.5 20.7 41.1 ― 2.6 ― 36.2

28.4 16.1 4.7 37.4

― 0.1 ― ―

― 0.6 ― ―

2.7 6.5 0.7 1.8

9.5 40.4 14.9 4.8

Non-Metro Counties Belmont Guernsey Noble Tuscarawas

Source: Circulation '17; USSPI Publisher Records


Dallas/Ft. Worth Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Denton Publishing Company A. Denton Record-Chronicle (Wednesday Total) (M-Sa) Denton Record-Chronicle (Su) 2. Star Local Media A. Allen American (Th) B. Coppell Gazette (Su) C. The (Flower Mound) Leader (Su) D. Mesquite News (Th) E. Plano Star Courier (Th) Plano Star Courier (Su) F. The Colony Courier-Leader (Su) G. McKinney Courier Gazette (Su) H. Carrollton Leader (Su) I. Rowlett Lakeshore Times (Th) J. Lewisville Leader (Su) K. Little Elm Journal (F) L. Celina Record (F) M. Frisco Enterprise (F) N. Lake Cities Sun (Su)

Circulation ROP Insert 19,250

22,000

19,250 7,732

22,000 10,200

212,117 28,917 9,478 25,014 23,593 30,137 59,059 7,001 30,025 1,961 6,389 11,475 6,035 324 26,416 5,352

211,800 29,000 9,400 25,000 23,600 29,500 59,000 7,000 29,900 2,000 6,400 11,500 6,000 400 26,700 5,400

PRIZM Target Group

2

Publishers by County Collin County 2. Star Local Media Dallas County 2. Star Local Media

1/2 2 1 2 1/2

Denton County 1. Denton Publishing Company 2. Star Local Media

2 2 2 1/2 3 1 2 1 2

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Dallas/Ft. Worth Profile of USSPI-Dallas/Ft. Worth Circulation Area Index vs. Dallas/Ft. Worth 112 136 136 113 131

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Dallas/Ft. Worth 110 83 111 113 109

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

98.6% of USSPI-Dallas/Ft. Worth Circulation is home delivered.

Market Demographics % Population

Dallas/Ft. Worth

100.0 29.8 70.2

Core Cities* Suburbs

% Households

100.0 30.7 69.3

Total E.B.I.

100.0 26.5 73.5

Average E.B.I.

% Total Retail Sales

% Food Sales

$72,123 $62,331 $76,456

100.0 27.9 72.1

100.0 27.3 72.7

% Auto Sales

100.0 29.5 70.5

Source: Claritas *Metro Cities: Dallas, Ft. Worth

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Morning News (M) Star-Telegram (M) TOTAL USSPI Dallas/Ft. Worth

183.3 119.8 303.1 231.4

Metro Circulation Coverage (000) %

2,566.7 169.4 112.7 282.1 230.0

6.6 4.4 11.0 9.0

Cities** Circulation Coverage (000) %

787.3 50.8 37.2 88.0 ▬

6.5 4.7 11.2 ▬

Suburbs Circulation Coverage (000) %

1,779.4 118.6 75.5 194.1 230.0

6.7 4.2 10.9 12.9

**Dallas, Ft. Worth

Metro County Circulation Breakdown Households (000)

Collin Dallas Denton Ellis Henderson Hood Hunt Johnson Kaufman Parker Rockwall Tarrant Total

329.3 922.3 282.7 55.2 31.7 22.6 33.1 55.9 38.4 46.5 30.7 718.3 2,566.7

Source: Circulation '17; USSPI Publisher Records

Morning News Circulation Coverage (000) %

34.7 90.4 18.9 4.3 1.1 ― 1.2 0.3 3.1 ― 3.8 11.6 169.4

10.5 9.8 6.7 7.8 3.5 ― 3.6 0.5 8.1 ― 12.4 1.6 6.6

Star-Telegram Circulation Coverage (000) %

― 1.7 2.6 0.2 ― 3.9 ― 7.0 ― 5.8 ― 91.5 112.7

― 0.2 0.9 0.4 ― 17.3 ― 12.5 ― 12.5 ― 12.7 4.4

USSPI Circulation Coverage (000) %

107.5 39.7 82.8 ― ― ― ― ― ― ― ― ― 230.0

32.6 4.3 29.3 ― ― ― ― ― ― ― ― ― 9.0


Denver Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Daily Reporter-Herald A. (Loveland) Daily Reporter-Herald (M-Sa) (Loveland) Daily Reporter-Herald (Su)

Circulation ROP Insert

PRIZM Target Group

11,309

9,600

11,309

9,600

15,290

15,500

140,047 1,447 366 27,502 910 5,427 12,460 20,040 380 1,944 33,514 433 12,417 1,299 930 2,508

152,000 2,500 500 27,800 1,100 5,500 12,500 21,100 600 3,000 35,000 1,700 15,000 2,600 2,200 2,500

2 3 2 1 1 1/2 2 1 1 1/3 4 2 3 3 2

18,470

18,400

1

3. Times-Call A. (Longmont) Times-Call (M-Sa) (Longmont) Times-Call (Su)

11,435 11,435 10,972

9,800 9,800 13,900

4. Pikes Peak Newspaper, Inc. A. Pikes Peak Courier View (W)* B. Tri-Lakes Tribune (W)*

29,288 15,567 13,721

28,700 15,600 13,100

5. The Daily Camera A. (Boulder) Daily Camera (M-Sa) (Boulder) Daily Camera (Su)

14,995 14,995 17,048

15,000 15,000 17,100

1/2

6. Broomfield Enterprise A. Broomfield Enterprise (Th)* Broomfield Enterprise (Su)*

16,596 16,596 18,560

16,600 16,600 17,600

1/2

7. Aurora Media Group A. Aurora Sentinel (Th)*

28,758 28,758

28,800 28,800

2. Colorado Community Media A. Littleton Independent (Th)* B. Englewood Herald (F)* C. Highlands Ranch Herald (Th)* D. Douglas County News-Press (Th)* E. Lone Tree Voice (Th)* F. Centennial Citizen (F)* G. Parker Chronicle (F)* H. Elbert County News (Th)* I. Golden Transcript (Th)* J. Arvada Press (Th)* K. Wheat Ridge Transcript (Th)* L. Lakewood Sentinel (Th)* M. Northglenn-Thornton Sentinel (Th)* N. Westminster Window (Th)* O. South Platte Independent (Th)* P. Castle Rock News-Press/ Castle Pines News-Press (Th)*

Publishers by County Metro Counties

3 Arapahoe County 7. Aurora Media Group Douglas County 2. Colorado Community Media Jefferson County 2. Colorado Community Media Non-Metro Counties Boulder County 3. Times-Call 5. The Daily Camera Broomfield County 6. Broomfield Enterprise El Paso County 4. Pikes Peak Newspaper, Inc. Larimer County 1. Daily Reporter-Herald 1 Teller County 4. Pikes Peak Newspaper, Inc. 1 1

1/3

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Denver Profile of USSPI-Denver Circulation Area Index vs. Denver 105

Owner-Occupied HU's

Index vs. Denver 111

HHI $100,000+ Home Value $200,000+

114 107

Renter-Occupied HU's Single Family Homes

82 114

HH's with Children 4+ Years College

105 109

2 Vehicles 3+ Vehicles

108 120

HHI $35,000+

85.9% of USSPI-Denver Circulation is home delivered.

Market Demographics % Population

Denver

100.0 25.3 74.7

Core City* Suburbs

% Households

100.0 28.2 71.8

Average E.B.I.

% Total Retail Sales

% Food Sales

$73,758 $67,575 $76,191

100.0 20.7 79.3

100.0 21.4 78.6

Total E.B.I.

100.0 25.9 74.1

% Auto Sales

100.0 9.7 90.3

Source: Claritas *Metro City: Denver

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Post (M) TOTAL USSPI Denver

185.6 185.6 252.4

Metro Circulation Coverage (000) %

1,078.4 148.7 148.7 162.7

13.8 13.8 15.1

City** Circulation Coverage (000) %

304.5 49.6 49.6 1.0

Suburbs Circulation Coverage (000) %

773.9 99.1 99.1 161.7

16.3 16.3 0.3

12.8 12.8 20.9

**Denver

Metro County Circulation Breakdown Post Households (000)

Adams Arapahoe Denver Douglas Jefferson Total

171.3 249.2 304.5 117.6 235.8 1,078.4

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

17.1 34.1 36.5 16.9 44.1 148.7

10.0 13.7 12.0 14.4 18.7 13.8

3.3 34.1 1.0 73.1 51.2 162.7

1.9 13.7 0.3 62.2 21.7 15.1

7.0 4.0 5.0 7.1 0.2

5.4 16.0 1.9 5.2 2.0

22.5 17.0 13.8 11.1 15.2

17.2 68.0 5.3 8.2 100.0

Non-Metro Counties Boulder Broomfield El Paso Larimer Teller

130.7 25.0 260.6 135.9 10.1

Source: Circulation '17; USSPI Publisher Records


Detroit Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

9. Monroe Publishing Co. A. The Monroe Evening News (M-Sa) The Monroe Evening News (Su) B. Bedford Now (Sa)*

25,071 12,902 37,364 12,169

1. Digital First Media Detroit Dailies A. (Pontiac) Oakland Press (Thursday Total) (M-Sa) (Pontiac) Oakland Press (Includes Oakland Plus on Sunday) (Su) B. Royal Oak Tribune (W-F) Royal Oak Tribune (Su) C. (Mt. Clemens) Macomb Daily (Thursday Total) (M-Sa) (Mt. Clemens) Macomb Daily (Incl. Macomb Daily Plus on Sunday) (Su)

42,938

42,938

19,500

19,500

66,806 2,468 7,032

66,806 2,468 7,032

3

20,970

20,970

3

58,281

58,281

2. Source Newspapers A. Utica/Shelby Source (Su) B. Romeo/Ray/Washington Source (Su) C. Sterling Heights Source (Su)

50,273 15,647

50,273 15,647

1

7,258 27,368

7,258 27,368

1 3

3. Heritage Newspapers, Inc. A. News-Herald (W) News-Herald (Su) B. Press & Guide (W) Press & Guide (Su)

17,120 13,953 53,750 3,167 17,725

17,120 13,953 53,750 3,167 17,725

4. Lapeer County Press A. Lapeer County Press (W) Lapeer County Press (Su) B. Jeffersonian (F) C. Brown City Banner (M)* D. Sanilac County News (W) E. Lapeer County Press EXTRA (Su)

48,356 5,901 7,746 5,688 771 5,871 30,125

48,355 6,994 9,593 5,545 672 5,019 30,125

4 4 4 3

5. Voice Newspapers A. North Macomb Voice (W) B. Bay Voice (W) C. Blue Water Voice (W) D. Downriver Voice (W)

15,015 2,052 9,217 1,813 1,933

15,015 2,052 9,217 1,813 1,933

3 2 3 3

Oakland County 1. Digital First Media Detroit Dailies

143,990 17,360

142,149 17,431

3

17,543 20,268 11,977 14,593 34,608 27,641

17,069 19,812 11,854 14,337 34,182 27,464

3 3 3 3 3 3

Wayne County 3. Heritage Newspapers, Inc. 7. Grosse Pointe News 8. Associated Newspapers of Michigan

7. Grosse Pointe News A. Grosse Pointe News (Th)

8,551 8,551

11,100 11,100

1

8. Associated Newspapers of Michigan A. The Eagle (Th)

6,131 6,131

6,500 6,500

1/3

1/2

25,200 13,000 16,100 12,200

*Denotes Tabloid. All other papers are Broadsheet.

Publishers by County

6. View Newspapers A. Tri-County Citizen (Su)* B. The Swartz Creek View/ The Flint Township View (Th)* C. The Township View (Th)* D. The Burton View (Th)* E. The Davison Index (Th)* F. The Lapeer Area View (Th)* G. The Grand Blanc View (Th)*

3

Metro Counties

3

Lapeer County 4. Lapeer County Press 6. View Newspapers

3

Macomb County 1. Digital First Media Detroit Dailies 2. Source Newspapers 5. Voice Newspapers Monroe County 9. Monroe Pubishing Co.

St. Clair County 5. Voice Newspapers

Non-Metro Counties Genessee County 6. View Newspapers Saginaw County 6. View Newspapers Sanilac County 4. Lapeer County Press

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.

PRIZM Target Group 3 1/3


Detroit Profile of USSPI-Detroit Circulation Area Index vs. Detroit 106 108 106 101 105

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Detroit 105 88 101 107 111

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

94.5% of USSPI-Detroit Circulation is home delivered.

Market Demographics % Population

Detroit

100.0 15.5 84.5

Core City* Suburbs

% Households

100.0 15.0 85.0

Average E.B.I.

% Total Retail Sales

% Food Sales

$60,617 $33,196 $65,453

100.0 7.0 93.0

100.0 12.0 88.0

Total E.B.I.

100.0 8.2 91.8

% Auto Sales

100.0 7.3 92.7

Source: Claritas *Metro City: Detroit

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households News & Free Press (M) TOTAL USSPI DETROIT

261.6 261.6 357.4

Metro Circulation Coverage (000) %

1,686.9 214.5 214.5 234.8

12.7 12.7 13.9

City** Circulation Coverage (000) %

252.9 17.2 17.2 ▬

Suburbs Circulation Coverage (000) %

1,434.0 197.3 197.3 234.8

6.8 6.8 ▬

13.8 13.8 16.4

**Detroit

Metro County Circulation Breakdown Households (000)

Lapeer Macomb Monroe Oakland St. Clair Wayne Total

33.3 342.9 58.0 506.7 63.4 682.6 1,686.9

News & Free Press Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

1.3 47.5 1.7 69.0 3.1 91.9 214.5

3.9 13.9 2.9 13.6 4.9 13.5 12.7

66.5 81.0 24.1 22.9 8.8 31.5 234.8

100.0 23.6 41.6 4.5 13.9 4.6 13.9

4.3 1.4 0.6

2.6 1.8 3.6

76.1 29.4 12.2

46.5 38.1 73.5

Non-Metro Counties Genesee Saginaw Sanilac

163.7 77.2 16.6

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records


Fort Myers Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. The Breeze Newpapers A. Pine Island Eagle (W)* B. Cape Coral Breeze (F) C. North Ft. Myers Neighbor (W)* D. Ft. Myers Beach Observer (W)* E. Sanibel-Captiva Islander (W)* F. Lehigh Acres Citizen (W)*

72,767 7,866 41,415 4,704 6,534 7,061 5,187

74,500 8,000 41,000 5,500 7,500 7,000 5,500

PRIZM Target Group 4 3 4 4 1 4

Publishers by County Lee County 1. The Breeze Newspapers

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Fort Myers Profile of USSPI-Fort Myers Circulation Area HHI $35,000+

Index vs. Fort Myers 100

Owner-Occupied HU's

Index vs. Fort Myers 104

HHI $100,000+

92

Renter-Occupied HU's

90

Home Value $200,000+

93

Single Family Homes

110

HH's with Children

104

2 Vehicles

103

4+ Years College

93

3+ Vehicles

106

69.5% of USSPI-Fort Myers Circulation is home delivered.

Market Demographics % Population

Fort Myers

100.0 10.2 89.8

Core City* Suburbs

% Households

100.0 10.0 90.0

Average E.B.I.

% Total Retail Sales

% Food Sales

$58,100 $48,392 $59,183

100.0 22.9 77.1

100.0 7.3 92.7

Total E.B.I.

100.0 8.4 91.6

% Auto Sales

100.0 37.3 62.7

Source: Claritas *Metro City: Fort Myers

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households The News-Press (M) TOTAL USSPI Fort Myers

48.9 48.9 72.8

Metro Circulation Coverage (000) %

291.4 47.0 47.0 71.8

City** Circulation Coverage (000) %

29.3 19.7 19.7 1.1

16.1 16.1 24.6

Suburbs Circulation Coverage (000) %

262.1 27.3 27.3 70.7

67.2 67.2 3.8

10.4 10.4 27.0

**Fort Myers

Metro County Circulation Breakdown Households (000)

Lee Total

291.4 291.4

Source: Circulation '17; USSPI Publisher Records

The News-Press Circulation Coverage (000) %

47.0 47.0

16.1 16.1

USSPI Circulation (000)

71.8 71.8

Coverage %

24.6 24.6


Fort Pierce-Port St. Lucie Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Hometown News A. Port St. Lucie Hometown News (F)* B. Fort Pierce Hometown News (F)* C. Martin County Hometown News (F)* D. Vero Beach Hometown News (F)* E. Sebastian River Area Hometown News (F)* F. Port Orange/South Daytona/ Daytona Beach Shores/ Ponce Inlet Hometown News (F) G. Ormond Beach/Daytona/Holly Hill Hometown News (F) H. New Smyrna Beach/Edgewater/ Oak Hill Hometown News (F) I. Melbourne Hometown News (F)* J. Palm Bay Hometown News (F)* K. The Beaches Hometown News (F)* L. Suntree/Viera/Rockledge Hometown News (F)* M. North Brevard/Merritt Island/Cocoa Beach Hometown News (F)* N. DeLand/DeLeon Springs/ Pierson Hometown News (F) O. Deltona/Orange City/DeBary Hometown News (F)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

202,975 17,350 9,400 24,525 15,850

203,300 17,400 9,400 24,600 15,900

2 4 3 1

Metro Counties

10,050

10,100

4

St. Lucie County 1. Hometown News

14,800

14,800

3

Non-Metro Counties

20,800

20,800

4

Brevard County 1. Hometown News

13,500 12,050 11,150 9,100

13,500 12,100 11,200 9,100

3 2/3 4 3

10,900

10,900

1/2

17,500

17,500

3

8,000

8,000

4

8,000

8,000

4

Martin County 1. Hometown News

Indian River County 1. Hometown News Volusia County 1. Hometown News

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Fort Pierce-Port St. Lucie Profile of USSPI-Fort Pierce-Port St. Lucie Circulation Area HHI $35,000+

Index vs. Fort Pierce-Port St. Lucie 98

Owner-Occupied HU's

Index vs. Fort Pierce-Port St. Lucie 98

HHI $100,000+

85

Renter-Occupied HU's

106

Home Value $200,000+

90

Single Family Homes

102

HH's with Children

93

2 Vehicles

100

4+ Years College

103

3+ Vehicles

94

86.2% of USSPI-Fort Pierce-Port St. Lucie Circulation is home delivered.

Market Demographics % Population

Fort Pierce-Port St. Lucie

% Households

100.0 49.4 50.6

Core Cities* Suburbs

100.0 44.7 55.3

Total E.B.I.

100.0 40.1 59.9

Average E.B.I.

% Total Retail Sales

% Food Sales

$57,609 $51,630 $62,450

100.0 43.4 56.6

100.0 51.0 49.0

% Auto Sales

100.0 42.1 57.9

Source: Claritas *Metro Cities: Fort Pierce, Port St. Lucie

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Treasure Coast News/ Press Tribune (M) TOTAL USSPI Fort Pierce

Metro Circulation Coverage (000) %

Cities** Circulation Coverage (000) %

182.1 59.8 59.8 203.0

Suburbs Circulation Coverage (000) %

81.5

39.1 39.1 51.3

21.5 21.5 28.2

20.6 20.6 26.8

100.6 25.3 25.3 32.9

18.5 18.5 24.5

18.4 18.4 24.4

**Fort Pierce, Port St. Lucie

Metro County Circulation Breakdown Households (000)

Martin St. Lucie Total

Treasure Coast News/Press Tribune Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

67.8 114.3 182.1

17.5 21.6 39.1

25.8 18.9 21.5

24.5 26.8 51.3

36.1 23.4 28.2

240.6 64.3 217.8

1.1 19.3 ―

0.5 30.0 ―

63.9 22.7 65.1

26.6 35.3 29.9

Non-Metro Counties Brevard Indian River Volusia

Source: Circulation '17; USSPI Publisher Records


Grand Rapids Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Advance Newspapers A. Grand Valley Advance (Su)* B. Northwest Advance (Su)* C. Cadence (Su)* D. Southeast Advance (Su)* E. Southwest Advance (Su)* F. Northeast Advance (Su)* G. Penasee Globe (Su)*

Circulation ROP Insert 225,496 37,316 44,929 48,239 29,708 28,831 22,172 14,301

14,000 N/A N/A N/A N/A N/A N/A 14,000

PRIZM Target Group 2/3 3 1/3 2/3 2 2/3 2/3

Publishers by County Allegan County 1. Advance Newspapers Kent County 1. Advance Newspapers Ottawa County 1. Advance Newspapers

PLEASE NOTE: Sunday subscribers of the Grand Rapids Press receive the Advance Newspapers in tandem. All non-subscribers of the Grand Rapids Press receive Advance Newspapers as a stand-alone product. *Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Grand Rapids Profile of USSPI-Grand Rapids Circulation Area HHI $35,000+

Index vs. Grand Rapids 105

Owner-Occupied HU's

Index vs. Grand Rapids 100

HHI $100,000+

112

Renter-Occupied HU's

100

Home Value $200,000+

109

Single Family Homes

97

HH's with Children

102

2 Vehicles

103

4+ Years College

110

3+ Vehicles

100

94.9% of USSPI-Grand Rapids Circulation is home delivered.

Market Demographics % Population

Grand RapidsMuskegon-Holland

100.0 22.2 77.8

Core Cities* Suburbs

% Households

100.0 22.7 77.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$58,410 $45,341 $62,259

100.0 19.3 80.7

100.0 19.7 80.3

Total E.B.I.

100.0 17.7 82.3

% Auto Sales

100.0 28.2 71.8

Source: Claritas *Metro Cities: Grand Rapids, Muskegon, Holland

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Press (E) TOTAL USSPI Grand Rapids

65.4 65.4 225.5

Metro Circulation Coverage (000) %

454.7 58.4 58.4 224.8

12.8 12.8 49.4

Cities** Circulation Coverage (000) %

103.4 26.4 26.4 90.8

Suburbs Circulation Coverage (000) %

351.3 32.0 32.0 134.0

25.5 25.5 87.8

9.1 9.1 38.1

**Grand Rapids, Muskegon, Holland

Metro County Circulation Breakdown Press Households (000)

Allegan Kent Muskegon Ottawa Total

44.1 242.8 66.4 101.4 454.7

Source: Circulation '17; USSPI Publisher Records

Circulation (000)

2.2 44.7 0.2 11.3 58.4

USSPI Coverage %

5.0 18.4 0.3 11.1 12.8

Circulation (000)

13.2 176.6 1.7 33.3 224.8

Coverage %

29.9 72.7 2.6 32.8 49.4


Hartford/New Haven Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Journal Inquirer A. (Manchester) Journal Inquirer (M-Sa)*

Circulation ROP Insert

PRIZM Target Group

25,863

36,000

25,863

36,000

1/2

2. Central CT Newspaper Network A. New Britain Herald (M-Sa)* Sunday Herald Press (A/B Combined Product) (Su)* B. The Bristol Press (M-Sa)* See paper "A" for Sunday

8,672 4,387

10,800 5,400

1

8,340 4,285

9,300 5,400

3. West Hartford News A. West Hartford News (Th)

8,065 8,065

8,100 8,100

4. Shore Publishing Group A. The (Madison) Source (Th)* B. Guilford Courier (Th)* C. Harbor News (Th)* D. (Essex) Valley Courier (Th)* E. The (Brandford) Sound (Th)* F. East Haven Courier (Th)* G. North Haven Courier (Th)*

67,481 9,283 8,483 11,176 6,071 13,625 10,325 8,518

66,200 9,000 8,300 11,100 5,800 13,400 10,000 8,600

5. The Day A. The (New London) Day (M-Sa) The (New London) Day (Su)

19,346 19,346 22,388

20,000 20,000 24,200

6. The Times Community News Group A. The Lyme Times (Th)* B. The Waterford Times (Th)* C. The New London Times (Th)* D. The Groton Times (Th)* E. The Mystic Times (Th)* F. The Stonington Times (Th)* G. The Montville Times (Th)* H. The Thames River Times (Th)*

76,262 13,589 8,700 11,439 12,603 6,541 8,449 7,196 7,745

74,900 13,800 8,500 11,500 12,000 6,600 8,300 6,700 7,500

1 1 4 2 1 1/2 2/3 1

7. The Middletown Press A. The Middletown Press (M-Sa)

2,338 2,338

2,300 2,300

1/2

331,018 27,451 27,395 28,767 10,814 12,918

329,800 27,900 27,800 29,000 10,800 12,600

1/2 2 2/3 1 1

10,243 7,599 13,077 7,417

10,000 7,700 13,000 7,800

1 2/3 3 4

11,911 7,292 21,074

12,000 7,300 20,900

1 1 1

8. Courant Community A. Courant Community Vernon (Th)* B. Courant Community Enfield (Th)* C. Courant Comm. Manchester (Th)* D. Courant Comm. So. Windsor (Th)* E. Courant Community Windsor (Th)* F. Courant Community Windsor Locks (Th)* G. Courant Community Stafford (Th)* H. Courant Comm. East Hartford (Th)* I. Courant Community Putnam (Th)* J. Courant Community Windham/Mansfield (Th)* K. Courant Community Hebron (Th)* L. Courant Comm. Colchester (Th)*

Publisher/Newspaper(s) M. N. O. P. Q.

Courant Community Killingly (Th)* Courant Comm. Glastonbury (Th)* Courant Community Valley (Th)* Courant Comm. West Hartford (Th)* Courant Comm. Wethersfield (Th)*

Circulation ROP Insert 23,727 11,047 38,546 27,281 44,459

23,000 11,000 38,000 27,000 44,000

PRIZM Target Group 3 1 1 1 1

PLEASE NOTE: Subscribers of the Hartford Courant receive the Courant Community in tandem. 3 9. Citizen's News A. Citizen's News (F)* 1

1 1 1 1 1 4 1

1

10. Record Journal Publishing Co. A. (Meriden) Record-Journal (M-Sa) (Meriden) Record-Journal (Su) 11. Record Journal Publishing - Weeklies A. Cheshire Citizen (Th)* B. Berlin Citizen (Th)* C. Southington Citizen (F)* D. The (Meriden/Wallingford/ Mt. Carmel) Post (Th) E. North Haven Citizen (F)* F. (Durham) Town Times (F)* G. Plainville Citizen (Th)* 12. Acorn Media Services A. East Hartford Gazette (Th)* B. The Windsor Journal Weekly (F)* C. The Windsor Locks Journal Weekly (F)* D. Bloomfield Messenger (F)*

15,000 15,000

15,000 15,000

12,263 12,263 13,518

21,600 21,600 22,100

126,633 21,000 9,853 29,230

104,300 10,700 9,500 18,000

1 1 1

41,150 10,800 5,900 8,700

39,200 11,300 6,200 9,400

1/2 1 1 3

21,500 15,000 3,200

22,300 15,000 3,500

3 1

1,500 1,800

2,000 1,800

1 1

3

1/2

*Denotes Tabloid. All other papers are Broadsheet. Publishers by County Metro Counties Tolland County Hartford County 1. Journal Inquirer 8. Courant Community 1. Journal Inquirer 2. Central CT Nwsp. Ntwk 3. West Hartford News Non-Metro Counties 8. Courant Community New London County 11. Record Jrnl. Publ.-Weeklies 5. The Day 12. Acorn Media Services 6. Times Comm. News Grp. 8. Courant Community Middlesex County 4. Shore Publ. Group Windham County 7. The Middletown Press 8. Courant Community 8. Courant Community New Haven County 4. Shore Publ. Group 9. Citizen's News 10. Record Journal Publishing 11. Record Jrnl. Publ.-Weeklies

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Hartford/New Haven Profile of USSPI-Hartford/New Haven Circulation Area HHI $35,000+

Index vs. Hartford/New Haven 104

Owner-Occupied HU's

Index vs. Hartford/New Haven 106

HHI $100,000+

106

Renter-Occupied HU's

88

Home Value $200,000+

103

Single Family Homes

110

HH's with Children

99

2 Vehicles

106

4+ Years College

103

3+ Vehicles

111

96.3% of USSPI-Hartford/New Haven Circulation is home delivered.

Market Demographics % Population

Hartford/New Haven

% Households

100.0 12.3 87.7

Core Cities* Suburbs

100.0 11.7 88.3

Total E.B.I.

100.0 6.9 93.1

Average E.B.I.

% Total Retail Sales

% Food Sales

$70,191 $41,475 $73,984

100.0 8.4 91.6

100.0 4.6 95.4

% Auto Sales

100.0 10.1 89.9

Source: Claritas *Metro Cities: Hartford, New Haven

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Courant (M) Register (M) TOTAL USSPI Hartford/New Haven

134.2 37.0 171.2 714.4

Metro Circulation Coverage (000) %

808.1 124.2 35.2 159.4 569.7

15.4 4.4 19.7 70.5

Cities** Circulation Coverage (000) %

94.3 4.4 5.9 10.3 0.0

4.7 6.3 10.9 0.0

Suburbs Circulation Coverage (000) %

713.8 119.8 29.3 149.1 569.7

16.8 4.1 20.9 79.8

**Hartford, New Haven

Metro County Circulation Breakdown Households (000)

Hartford Middlesex New Haven Tolland Total

Courant Circulation Coverage (000) %

353.3 67.2 333.3 54.3 808.1

Register Circulation Coverage (000) %

USSPI Circulation Coverage (000) %

93.6 13.0 5.0 12.6 124.2

26.5 19.3 1.5 23.2 15.4

0.4 3.2 31.6 ― 35.2

0.1 4.8 9.5 ― 4.4

301.9 37.6 169.4 60.8 569.7

85.5 56.0 50.8 112.0 70.5

4.1 1.7

3.8 3.9

― ―

― ―

116.6 27.4

100.0 62.3

Non-Metro Counties New London Windham

107.4 44.0

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records


Honolulu Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Honolulu Star-Advertiser A. Honolulu Star-Advertiser (Wednesday Total) (M-Sa) Honolulu Star-Advertiser (Su)

122,874

135,800

122,874 133,612

135,800 147,800

2. MidWeek A. MidWeek (W)*

292,101 292,101

274,500 274,500

PRIZM Target Group

Publishers by County Metro County

1/3 Honolulu County 1. Honolulu Star-Advertiser 2. MidWeek 1/3 Non-Metro County

*Denotes Tabloid. All other papers are Broadsheet. Kauai County 2. MidWeek

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Honolulu Profile of USSPI-Honolulu Circulation Area HHI $35,000+

Index vs. Honolulu 96

Owner-Occupied HU's

Index vs. Honolulu 102

HHI $100,000+

91

Renter-Occupied HU's

97

Home Value $200,000+

97

Single Family Homes

115

HH's with Children

99

2 Vehicles

105

4+ Years College

95

3+ Vehicles

101

83.8% of USSPI-Honolulu Circulation is home delivered.

Market Demographics % Population

% Households

Total E.B.I.

Average E.B.I.

% Total Retail Sales

% Food Sales

% Auto Sales

Honolulu

100.0

100.0

100.0

$80,260

100.0

100.0

100.0

Core City*

34.9

41.6

37.0

$71,371

56.4

52.2

63.0

Suburbs

65.1

58.4

63.0

$86,581

43.6

47.8

37.0

Source: Claritas *Metro City: Honolulu

Newspaper Circulation/Coverage Total Circulation (000)

Households USSPI Honolulu

Metro Circulation Coverage (000) %

327.4 415.0

City** Circulation Coverage (000) %

Suburbs Circulation Coverage (000) %

136.0

385.8

100.0

182.9

191.4 100.0

202.9

**Honolulu

Metro County Circulation Breakdown USSPI Households (000)

Circulation (000)

Coverage %

Honolulu

327.4

385.8

100.0

Total

327.4

385.8

100.0

25.0

25.0

100.0

Non-Metro Counties Kauai Source: Circulation '17; USSPI Publisher Records

100.0


Houston Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

1. Houston Community Newspapers A. The (Woodlands) Villager (W) B. Cypress Creek Mirror (Champions/Klein) (W) C. Cypress Creek Mirror (Cypress/Cy-Fair) (W) D. Tomball-Potpourri (W) E. Sugar Land Sun (W) F. Memorial Examiner (W) G. Kingwood Observer (W) H. Humble Observer (W) I. East Montgomery County Observer (W) J. (West University/River Oaks/ Bellaire) Examiner (W) K. The Lake Houston Observer (W) L. Magnolia Potpourri (W) M. Pearland Journal (W) N. The Bay Area Citizen (W) O. The (Katy) Rancher (W) P. The (Conroe) Courier (Wed. total, includes Courier Extra) (M-Sa) The (Conroe) Courier (Su) Q. Pasadena Citizen (W) Pasadena Citizen (Su) R. Deer Park Broadcaster (W) S. Cleveland Advocate (W) T. Friendswood Journal (W) U. Eastex Advocate (W) V. Atascocita Observer (W) W. Dayton News (W) X. Spring Observer (W)

665,176 60,756

544,900 49,900

1

Metro Counties

43,568

36,700

1

54,235 21,457 56,778 37,501 21,044 17,415

47,900 19,100 41,700 33,100 19,200 13,900

1/2 1/2 1/2 1 2 2/3

Fort Bend County 1. Houston Community Newspapers 3. Fort Bend Star

13,741

13,000

2/3

44,276 4,085 15,351 38,943 47,619 64,257

36,800 N/A 14,300 27,100 36,500 52,000

1/3 2/3 2 1/2 1/2 1/2

21,579 10,689 19,345 3,212 11,239 1,846 15,734 1,430 28,196 2,393 22,388

20,000 1/2/3 22,800 22,600 2 3,200 N/A 2 4,900 4 14,700 1 N/A 4 23,100 2 N/A 3 18,400 2

2. The Leader A. The (Heights/Garden Oaks/Oak Forest/North Houston) Leader (Sa)

34,000

34,000

34,000

34,000

2/3

3. Fort Bend Star A. Fort Bend Star (W)

35,000 35,000

35,000 35,000

1/2

Harris County 1. Houston Community Newspapers 2. The Leader Liberty County 1. Houston Community Newspapers Montgomery County 1. Houston Community Newspapers Non-Metro Counties Brazoria County 1. Houston Community Newspapers Galveston County 1. Houston Community Newspapers

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Houston Profile of USSPI-Houston Circulation Area HHI $35,000+

Index vs. Houston 101

Owner-Occupied HU's

Index vs. Houston 101

HHI $100,000+

102

Renter-Occupied HU's

98

Home Value $200,000+

103

Single Family Homes

101

HH's with Children

100

2 Vehicles

101

4+ Years College

103

3+ Vehicles

100

98.9% of USSPI-Houston Circulation is home delivered.

Market Demographics % Population

Houston

100.0 38.7 61.3

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$75,757 $65,416 $83,185

100.0 46.8 53.2

100.0 46.0 54.0

Total E.B.I.

100.0 41.8 58.2

100.0 36.1 63.9

% Auto Sales

100.0 52.8 47.2

Source: Claritas *Metro City: Houston

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Chronicle (AD) TOTAL USSPI Houston

250.2 250.2 734.2

Metro Circulation Coverage (000) %

2,071.6 214.1 214.1 656.3

10.3 10.3 31.7

City** Circulation Coverage (000) %

866.0 114.1 114.1 205.8

Suburbs Circulation Coverage (000) %

1,205.6 100.0 100.0 450.5

13.2 13.2 23.8

8.3 8.3 37.4

**Houston

Metro County Circulation Breakdown Households (000)

Chambers Ft. Bend Harris Liberty Montgomery Waller Total

13.3 231.6 1,591.1 26.5 193.6 15.5 2,071.6

Circulation (000)

Chronicle Coverage %

USSPI Circulation (000)

Coverage %

0.9 24.4 166.8 1.4 19.6 1.0 214.1

6.8 10.5 10.5 5.3 10.1 6.5 10.3

― 109.0 440.7 5.1 101.3 0.2 656.3

― 47.1 27.7 19.2 52.3 1.3 31.7

10.2 11.4

8.6 9.5

33.5 43.8

28.3 36.6

Non-Metro Counties Brazoria Galveston

118.3 119.7

Source: Circulation '17; USSPI Publisher Records


Indianapolis Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Logansport Pharos-Tribune A. The Logansport PharosTribune (Su-F)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

6,901

6,900

6,901

6,900

23,000

21,700

23,000

21,700

2

Boone County 3. The Lebanon Reporter 4. Zionsville Times Sentinel 7. Current Publishing

3. The Lebanon Reporter A. The Lebanon Reporter (Tu-Sa)

9,118 9,118

10,700 10,700

4

Hamilton County 7. Current Publishing

4. Zionsville Times Sentinel A. Zionsville Times Sentinel (W)

2,631 2,631

3,000 3,000

1

Hancock County 5. The Daily Reporter

5. The Daily Reporter A. The (Greenfield) Daily Reporter (Wednesday Total) (Tu-Sa) B. The New Palestine Press (W) C. The Fortville/McCordsville Reporter (W) D. The Pendleton Times Post (Th)

27,650

20,700

13,800 6,000

6,800 6,000

3 2

6,000 1,850

6,000 1,900

1 3

Non-Metro Counties

6. Kokomo Tribune A. The Kokomo Tribune (M-Sa) The Kokomo Tribune (Su)

14,382 14,382 17,054

14,400 14,400 17,100

3

Cass County 1. Logansport Phaors-Tribune

125,731 32,096 28,460 13,439 29,235 11,141 11,360

126,400 32,100 28,700 13,500 29,500 11,200 11,400

2. The Flyer Group A. Hendricks County Flyer (Saturday Total) (W,Sa)

7. Current Publishing A. Current in Carmel (Tu)* B. Current in Noblesville (Tu)* C. Current in Westfield (Tu)* D. Current in Fishers (Tu)* E. Current in Zionsville (Tu)* F. Current in Geist (Tu)*

Metro Counties 4

Hendricks County 2. The Flyer Group Marion County 7. Current Publishing

Howard County 6. Kokomo Tribune 1 1/3 1 1/2 1 2

Tipton County 6. Kokomo Tribune

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Indianapolis Profile of USSPI-Indianapolis Circulation Area Index vs. Indianapolis 113 131 121 111 112

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Indianapolis 117 67 115 111 121

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

97.6% of USSPI-Indianapolis Circulation is home delivered.

Market Demographics % Population

Indianapolis

% Households

100.0 44.0 56.0

Core City* Suburbs

100.0 45.8 54.2

Average E.B.I.

% Total Retail Sales

% Food Sales

$59,266 $48,502 $68,357

100.0 47.1 52.9

100.0 57.9 42.1

Total E.B.I.

100.0 37.5 62.5

% Auto Sales

100.0 49.3 50.7

Source: Claritas *Metro City: Indianapolis

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Star (M) TOTAL USSPI Indianapolis

105.4 105.4 209.4

Metro Circulation Coverage (000) %

755.1 93.4 93.4 186.1

12.4 12.4 24.6

City** Circulation Coverage (000) %

345.8 50.5 50.5 8.2

Suburbs Circulation Coverage (000) %

409.3 42.9 42.9 177.9

14.6 14.6 2.4

10.5 10.5 43.5

**Indianapolis

Metro County Circulation Breakdown Star Households (000)

Boone Hamilton Hancock Hendricks Johnson Madison Marion Morgan Shelby Total

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

23.9 113.8 27.5 57.3 56.2 51.2 381.3 26.4 17.5 755.1

3.0 16.5 3.6 7.6 6.1 1.6 50.9 2.8 1.3 93.4

12.6 14.5 13.1 13.3 10.9 3.1 13.3 10.6 7.4 12.4

22.7 103.3 28.4 22.1 ― 1.1 8.2 ― 0.3 186.1

100.0 90.8 100.0 38.6 ― 2.1 2.2 ― 1.7 24.6

14.5 34.6 6.1

0.2 1.0 0.2

1.4 2.9 3.3

6.7 12.0 1.0

46.2 34.7 16.4

Non-Metro Counties Cass Howard Tipton

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records


Jacksonville Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. OPC News, LLC A. Ponte Vedra Recorder (Th)* B. Clay Today (Th)*

9,308 5,957 3,351

14,000 9,000 5,000

2. St. Augustine Record A. St. Augustine Record (M-Sa) St. Augustine Record (Su)

11,710 11,710 15,212

10,300 10,300 13,600

PRIZM Target Group

Publishers by County

1 3

Clay County 1. OPC News, LLC

2

St. John's County 1. OPC News, LLC 2. St. Augustine Record

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Jacksonville Profile of USSPI-Jacksonville Circulation Area HHI $35,000+

Index vs. Jacksonville 104

Owner-Occupied HU's

Index vs. Jacksonville 110

HHI $100,000+

112

Renter-Occupied HU's

80

Home Value $200,000+

119

Single Family Homes

105

HH's with Children

102

2 Vehicles

107

4+ Years College

107

3+ Vehicles

112

82.6% of USSPI-Jacksonville Circulation is home delivered.

Market Demographics % Population

Jacksonville

% Households

100.0 61.2 38.8

Core City* Suburbs

Average E.B.I.

% Total Retail Sales

% Food Sales

$62,734 $57,160 $62,923

100.0 67.8 32.2

100.0 56.9 43.1

Total E.B.I.

100.0 61.6 38.4

100.0 56.2 43.8

% Auto Sales

100.0 79.2 20.8

Source: Claritas *Metro City: Jacksonville

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Florida Times-Union (M) TOTAL USSPI Jacksonville

60.0 60.0 21.0

Metro Circulation Coverage (000) %

559.5 54.9 54.9 20.0

9.8 9.8 3.6

City** Circulation Coverage (000) %

344.8 27.0 27.0 0.2

Suburbs Circulation Coverage (000) %

214.7 27.9 27.9 19.8

7.8 7.8 0.1

13.0 13.0 9.2

**Jacksonville

Metro County Circulation Breakdown Households (000)

Clay Duval Nassau St. John's Total

73.8 365.5 31.0 89.2 559.5

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records

Florida Times-Union Circulation Coverage (000) %

7.3 37.1 2.7 7.8 54.9

9.9 10.2 8.7 8.7 9.8

USSPI Circulation (000)

2.8 0.4 ― 16.8 20.0

Coverage %

3.8 0.1 ― 18.8 3.6


Kansas City Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Examiner Publishing Co., Inc. A. (Independence) Examiner (Tu-Sa)

Circulation ROP Insert 6,025 6,025

6,900 6,900

PRIZM Target Group 3

Publishers by County Jackson County, MO 1. Examiner Publishing Co., Inc.

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Kansas City Profile of USSPI-Kansas City Circulation Area Index vs. Kansas City 99

Owner-Occupied HU's

Index vs. Kansas City 106

HHI $100,000+ Home Value $200,000+

89 74

Renter-Occupied HU's Single Family Homes

89 105

HH's with Children 4+ Years College

103 78

2 Vehicles 3+ Vehicles

102 105

HHI $35,000+

89.8% of USSPI-Kansas City Circulation is home delivered.

Market Demographics % Population

Kansas City

100.0 30.3 69.7

Core City* Suburbs

% Households

100.0 31.5 68.5

Average E.B.I.

% Total Retail Sales

% Food Sales

$63,999 $50,317 $70,281

100.0 30.3 69.7

100.0 23.3 76.7

Total E.B.I.

100.0 24.7 75.3

% Auto Sales

100.0 34.2 65.8

Source: Claritas *Metro City: Kansas City

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Star (M) TOTAL USSPI Kansas City

141.0 141.0 6.0

Metro Circulation Coverage (000) %

810.4 130.2 130.2 6.0

16.1 16.1 0.7

City** Circulation Coverage (000) %

255.0 30.7 30.7 0.1

Suburbs Circulation Coverage (000) %

555.4 99.5 99.5 5.9

12.0 12.0 0.0

17.9 17.9 1.1

**Kansas City, MO

Metro County Circulation Breakdown Star Households (000)

Johnson, KS Leavenworth, KS Miami, KS Wyandotte, KS Cass, MO Clay, MO Clinton, MO Jackson, MO Lafayette, MO Platte, MO Ray, MO Total

229.8 28.0 12.2 60.1 38.0 93.4 7.7 280.3 12.7 39.4 8.8 810.4

Source: Circulation '17; USSPI Publisher Records

Circulation (000)

49.9 3.0 1.3 7.3 4.4 14.8 0.5 40.5 1.3 6.5 0.7 130.2

USSPI Coverage %

21.7 10.7 10.7 12.1 11.6 15.8 6.5 14.4 10.2 16.5 8.0 16.1

Circulation (000)

― ― ― ― ― ― ― 6.0 ― ― ― 6.0

Coverage %

― ― ― ― ― ― ― 2.1 ― ― ― 0.7


Las Vegas Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. View Neighborhood Newspapers A. Henderson View (Th)* B. (Las Vegas) North View (Th)* C. Summerlin View (Th)* D. Southwest View (Th)*

Circulation ROP Insert 451,992 133,618 86,940 130,343 101,091

N/A N/A N/A N/A N/A

PRIZM Target Group 1/3 2 2/3 2/3

PLEASE NOTE: Subscribers of the Las Vegas Review-Journal receive the View Newspapers in tandem. All non-subscribers of the Las Vegas Review-Journal receive the View Newspapers as a stand-alone product. 2. Pahrump Valley Times A. Pahrump Valley Times (W,F)

4,627 4,627

4,700 4,700

3

3. Boulder City Review A. Boulder City Review (Th)

2,034 2,034

N/A N/A

3

Publishers by County Clark County 1. View Neighborhood Newspapers 3. Boulder City Review Nye County 2. Pahrump Valley Times

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Las Vegas Profile of USSPI-Las Vegas Circulation Area HHI $35,000+

Index vs. Las Vegas 110

Owner-Occupied HU's

Index vs. Las Vegas 105

HHI $100,000+

124

Renter-Occupied HU's

92

Home Value $200,000+

118

Single Family Homes

113

HH's with Children

102

2 Vehicles

109

4+ Years College

122

3+ Vehicles

103

99.5% of USSPI-Las Vegas Circulation is home delivered.

Market Demographics % Population

Las Vegas

% Households

100.0 25.9 74.1

Core City* Suburbs

100.0 25.6 74.4

Average E.B.I.

% Total Retail Sales

% Food Sales

$56,342 $56,898 $56,481

100.0 26.0 74.0

100.0 22.1 77.9

Total E.B.I.

100.0 25.9 74.1

% Auto Sales

100.0 34.2 65.8

Source: Claritas *Metro City: Las Vegas

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Review-Journal (M) TOTAL USSPI Las Vegas

106.9 106.9 458.7

Metro Circulation Coverage (000) %

873.6 105.8 105.8 458.6

12.1 12.1 52.5

City** Circulation Coverage (000) %

223.6 69.3 69.3 332.5

Suburbs Circulation Coverage (000) %

650.0 36.5 36.5 126.1

31.0 31.0 100.0

5.6 5.6 19.4

**Las Vegas

Metro County Circulation Breakdown Households (000)

Mohave, AZ Clark Nye Total

83.9 772.1 17.6 873.6

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records

Review-Journal Circulation Coverage (000) %

1.7 102.1 2.0 105.8

2.0 13.2 11.4 12.1

USSPI Circulation (000)

― 454.1 4.5 458.6

Coverage %

― 58.8 25.6 52.5


Los Angeles Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Antelope Valley Newspapers A. Antelope Valley Press (M-Sa) Antelope Valley Press (Su)

9,747 9,747 15,735

11,400 11,400 16,200

2. Malibu Surfside News A. Malibu Surfside News (W)*

8,457 8,457

7,000 7,000

1

3. Champion Newspapers A. Chino Champion (Sa) B. Chino Hills Champion (Sa)

41,772 19,803 21,969

41,900 21,000 20,900

2 1

4. LANG Weekly Newspapers A. The Beach Reporter (Th)* B. Palos Verdes Peninsula News (Th)

58,912 43,963 14,949

59,400 44,000 15,400

1 1

5. The Signal Newspaper A. The (Santa Clarita Valley) Signal (Saturday Total) (Tu-Sa)

10,721

10,900

10,721

10,900

6. Daily Press A. Victorville Daily Press (M-Sa) Victorville Daily Press (Su) B. Desert Dispatch (Tu)

19,727 12,418 16,119 7,309

19,300 12,100 14,500 7,200

7. Gazette Newspapers A. Grunion Gazette (Th)* B. Downtown Gazette (F)* C. Uptown Gazette (F)*

56,955 38,999 10,077 7,879

49,500 39,000 4,000 6,500

1/3 3 3

8. Century Group Newspapers A. Highland Community News (F)* B. Yucaipa/Calimesa News Mirror (F)* C. (Banning/Beaumont) Record Gazette (F)* D. Fontana Herald News (F)*

69,886 14,732 21,243

72,400 15,000 21,900

3 3

19,478 14,433

20,500 15,000

2 1/2

9. The Acorn Newspapers A. The (Agoura Hills/Calabasas/Oak Park/Westlake Village) Acorn (Th)* B. Thousand Oaks Acorn (Th)* C. Moorpark Acorn (F)* D. Simi Valley Acorn (F)* E. Camarillo Acorn (F)*

142,174

143,900

30,228 40,071 11,539 33,704 26,632

30,600 40,300 11,800 34,300 26,900

2

Publishers by County Metro County Los Angeles County 1. Antelope Valley Newspapers 2. Malibu Surfside News 4. LANG Weekly Newspapers 5. The Signal Newspapers 7. Gazette Newspapers 9. The Acorn Newspapers Non-Metro Counties San Bernardino County 3. Champion Newspapers 6. Daily Press 8. Century Group Newspapers

2 Ventura County 9. The Acorn Newspapers 3

4

1 1 2 1/2 1

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Los Angeles Profile of USSPI-Los Angeles Circulation Area HHI $35,000+

Index vs. Los Angeles 108

Owner-Occupied HU's

Index vs. Los Angeles 135

HHI $100,000+

120

Renter-Occupied HU's

69

Home Value $200,000+

83

Single Family Homes

131

HH's with Children

113

2 Vehicles

109

4+ Years College

96

3+ Vehicles

129

90.5% of USSPI-Los Angeles Circulation is home delivered.

Market Demographics % Population

Los Angeles-Long Beach

100.0 43.4 56.6

Core Cities* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$68,510 $64,262 $72,109

100.0 36.1 63.9

100.0 39.7 60.3

Total E.B.I.

100.0 45.9 54.1

100.0 43.0 57.0

% Auto Sales

100.0 31.6 68.4

Source: Claritas *Metro Cities: Los Angeles, Long Beach

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Times (M) TOTAL USSPI Los Angeles

415.4 415.4 418.4

Metro Circulation Coverage (000) %

3,382.3 270.8 270.8 158.7

8.0 8.0 4.7

Cities** Circulation Coverage (000) %

1,551.3 67.0 67.0 ▬

Suburbs Circulation Coverage (000) %

1,831.0 203.8 203.8 158.7

4.3 4.3 ▬

11.1 11.1 8.7

**Los Angeles, Long Beach

Metro County Circulation Breakdown Times Households (000)

Los Angeles Total

3,382.3 3,382.3

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

270.8 270.8

8.0 8.0

158.7 158.7

4.7 4.7

17.5 19.3

2.8 6.9

108.4 118.6

17.1 42.7

Non-Metro Counties San Bernardino Ventura

634.3 277.8

Source: Circulation '17; USSPI Publisher Records


Memphis Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Journal West 10 Media A. Bartlett Express (Th) B. Collierville Independent (W) C. Millington Star (Th) D. Bluejacket (Th) E. Shelby Sun Times (Th)

32,939 3,925 11,500 3,714 2,500 11,300

33,000 4,000 11,500 3,700 2,500 11,300

PRIZM Target Group 2/3 1 3 4 1

Publishers by County Metro County Shelby County 1. Journal West 10 Media Non-Metro County

All papers are Broadsheet. Hardeman 1. Journal West 10 Media

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Memphis Profile of USSPI-Memphis Circulation Area HHI $35,000+

Index vs. Memphis 127

Owner-Occupied HU's

Index vs. Memphis 118

HHI $100,000+

167

Renter-Occupied HU's

68

Home Value $200,000+

147

Single Family Homes

112

HH's with Children

112

2 Vehicles

120

4+ Years College

143

3+ Vehicles

133

88.5% of USSPI-Memphis Circulation is home delivered.

Market Demographics % Population

Memphis

100.0 48.0 52.0

Core City* Suburbs

% Households

100.0 50.2 49.8

Average E.B.I.

% Total Retail Sales

% Food Sales

$59,130 $48,409 $69,928

100.0 50.4 49.6

100.0 36.6 63.4

Total E.B.I.

100.0 41.1 58.9

% Auto Sales

100.0 61.0 39.0

Source: Claritas *Metro City: Memphis

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Commercial Appeal (M) TOTAL USSPI Memphis

68.4 68.4 32.9

Metro Circulation Coverage (000) %

500.4 65.4 65.4 28.8

13.1 13.1 5.8

City** Circulation Coverage % (000)

251.1 34.2 34.2 3.1

Suburbs Circulation Coverage % (000)

249.3 31.2 31.2 25.7

13.6 13.6 1.2

12.5 12.5 10.3

**Memphis

Metro County Circulation Breakdown Households (000)

Crittenden, AR Desoto, MS Marshall, MS Tate, MS Tunica, MS Fayette Shelby Tipton Total

Commercial Appeal Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

18.6 62.2 13.0 9.7 3.9 15.1 356.0 21.9 500.4

1.0 7.5 0.6 0.6 0.6 1.9 51.5 1.7 65.4

5.4 12.1 4.6 6.2 15.4 12.6 14.5 7.8 13.1

― ― ― ― ― ― 28.7 0.1 28.8

― ― ― ― ― ― 8.1 0.5 5.8

8.7

0.4

4.6

2.5

28.7

Non-Metro County Hardeman

Source: Circulation '17 USSPI Publisher Records


Miami Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Forum Publishing Group A. Coral Springs/Parkland/Coconut Creek/Margate Forum (W)* B. Boyton Forum (W)* C. Deerfield/Pompano/Lighthouse Point Forum (W)* D. Delray Forum (W)* E. Boca Raton Forum (W)* F. West Boca Forum (W)* G. Plantation/Davie/Cooper City Forum (W)* H. Broward North, Jewish Journal (W)* I. Palm Beach South, Jewish Journal (W)* J. Broward South/Miami-Dade, Jewish Journal (W)* K. Palm Beach Central, Jewish Journal (W)* L. Palm Beach North, Jewish Journal (W)*

Circulation ROP Insert

PRIZM Target Group

404,341

428,200

49,600 51,480

44,500 59,600

3 2/3

81,199 12,345 15,753 15,573

68,700 27,500 24,200 20,100

3 3 1 2/3

50,968 26,460

50,200 24,500

3 3

27,267

28,600

2

33,670

39,700

3

28,282

26,400 1/2/3

11,744

14,200

Publishers by County Broward County 1. Forum Publishing Group Miami-Dade County 2. Miami-Dade Neighbors Palm Beach County 1. Forum Publishing Group

1/2

PLEASE NOTE: A percentage of subscribers of the Fort Lauderdale Sun-Sentinel receive papers A,B,D,E, and F in tandem. 2. Miami-Dade Neighbors A. Neighbors - South West (Th)* Neighbors - South West (Su)* B. Neighbors - South East (Th)* Neighbors - South East (Su)* C. Neighbors - North West (Th)* Neighbors - North West (Su)* D. Neighbors - North East (Th)* Neighbors - North East (Su)*

51,551 5,340 13,901 21,635 35,201 10,792 24,373 13,784 23,267

51,700 5,400 3 13,900 21,700 1/2/3 35,200 10,800 4 24,400 13,800 3 23,300

PLEASE NOTE: The Miami-Dade Neighbors are distributed to subscribers of the Miami Herald. *Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Miami Profile of USSPI-Miami Circulation Area HHI $35,000+

Index vs. Miami 104

Owner-Occupied HU's

Index vs. Miami 107

HHI $100,000+

107

Renter-Occupied HU's

88

Home Value $200,000+

98

Single Family Homes

93

HH's with Children

90

2 Vehicles

100

4+ Years College

109

3+ Vehicles

88

56.9% of USSPI-Miami Circulation is home delivered.

Market Demographics % Population

Miami/Fort Lauderdale/ West Palm Beach

100.0 11.9 88.1

Core Cities* Suburbs

% Households

100.0 13.4 86.6

Total E.B.I.

100.0 11.7 88.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$61,285 $53,773 $62,444

100.0 14.3 85.7

100.0 11.8 88.2

% Auto Sales

100.0 17.7 82.3

Source: Claritas *Metro Cities: Miami, Ft. Lauderdale, West Palm Beach

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Herald (M) Sun-Sentinel (M) Post (M) TOTAL USSPI Miami

Metro Circulation Coverage (000) %

2,264.0 78.7 113.9 73.4 266.0 440.1

85.6 114.1 81.2 280.9 455.9

3.5 144.7 3.2 11.7 19.4

Cities** Circulation Coverage (000) %

302.5 45.5 29.1 15.6 90.2 123.7

Suburbs Circulation Coverage (000) %

1,961.5 33.2 84.8 57.8 175.8 316.4

15.0 64.0 5.2 29.8 40.9

1.7 4.3 2.9 9.0 16.1

**Miami, Ft. Lauderdale, West Palm Beach

Metro County Circulation Breakdown Households (000)

Broward Miami-Dade Palm Beach Total

737.2 944.3 582.5 2,264.0

Herald Circulation Coverage (000) %

19.3 59.2 0.2 78.7

Source: Circulation '17; USSPI Publisher Records

2.6 6.3 0.0 3.5

Sun-Sentinel Circulation Coverage (000) %

68.2 0.9 44.8 113.9

9.3 0.1 7.7 5.0

Post Circulation Coverage (000) %

― ― 73.4 73.4

― ― 12.6 3.2

USSPI Circulation Coverage (000) %

233.8 59.6 146.7 440.1

31.7 6.3 25.2 19.4


Michigan (Northern) Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Midland News A. Midland Daily News (Saturday Total) (M-Sa)

Circulation ROP Insert

PRIZM Target Group

9,681

9,700

9,681

9,700

2. Morning Star Publishing A. Morning Sun (M-Sa) Morning Sun (Su) B. Mid-Michigan Buyers Guide (Su)

71,431 5,923 8,844 65,508

70,643 5,923 8,844 64,720

3. Northern MI Review, Inc. A. Petoskey News-Review (Friday Total) (M-Sa) B. Gaylord Herald Times (Tu,F) C. Charlevoix Courier (F) D. MarketPlace (Sa)

29,500

29,500

8,200 4,500 1,800 15,000

8,200 4,500 1,800 15,000

3 3 4 3

4. Bad Axe Huron Tribune A. Huron Daily Tribune (Tu-Sa)

2,758 2,758

2,800 2,800

4

5. Grand Haven Tribune A. Grand Haven Tribune (M-Sa)

8,028 8,028

6,700 6,700

3

Publishers by County See next page for list

3

4 4

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Michigan (Northern) Profile of USSPI-Michigan (Northern) Circulation Area Index vs.

Index vs.

HHI $35,000+

Michigan (Northern) 102

Owner-Occupied HU's

Michigan (Northern) 101

HHI $100,000+

111

Renter-Occupied HU's

95

Home Value $200,000+

112

Single Family Homes

100

HH's with Children

99

2 Vehicles

103

4+ Years College

109

3+ Vehicles

102

86.0% of USSPI-Michigan (Northern) Circulation is home delivered.

County Circulation Breakdown USSPI

Antrim

Households

Circulation

Coverage

(000)

(000)

%

Primary Publisher(s) within County

9.9

0.9

9.1

2. Morning Star Publishing

Bay

44.2

0.1

0.2

2. Morning Star Publishing

Charlevoix

11.2

4.4

39.3

3. Northern MI Review, Inc.

Cheboygan

11.1

0.1

0.9

3. Northern MI Review, Inc.

Clare

12.9

12.1

93.8

2. Morning Star Publishing

5.9

0.8

13.6

3. Northern MI Review, Inc.

Emmet

14.1

5.3

37.6

3. Northern MI Review, Inc.

Gladwin

10.7

8.9

83.2

2. Morning Star Publishing

Gratiot

14.7

16.9

100.0

2. Morning Star Publishing

Huron

14.0

2.5

17.9

4. Bad Axe Huron Tribune

Isabella

26.0

17.3

66.5

2. Morning Star Publishing

Leelanau

9.6

0.2

2.1

2. Morning Star Publishing

Mecosta

16.4

1.2

7.3

2. Morning Star Publishing

Midland

33.8

10.1

29.9

Missaukee

6.0

0.1

1.7

2. Morning Star Publishing

Montcalm

23.6

2.4

10.2

2. Morning Star Publishing

4.2

2.5

59.5

3. Northern MI Review, Inc.

Muskegon

66.4

0.1

0.2

Otsego

10.0

14.8

100.0

3. Northern MI Review, Inc.

Ottawa

101.4

7.9

100.0

5. Grand Haven Tribune

Roscommon

11.4

11.3

100.0

2. Morning Star Publishing

Saginaw

77.2

0.2

0.3

1. Midland News

Sanilac

16.6

0.1

0.6

4. Bad Axe Huron Tribune

Tuscola Total

21.2 572.5

0.1 121.4

0.5 21.2

4. Bad Axe Huron Tribune

Crawford

Montmorency

Source: Circulation '17; USSPI Publisher Records

1. Midland News

5. Grand Haven Tribune


Milwaukee Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

1. Port Publications, Inc. A. Ozaukee Press (Th)*

9,093 9,093

8,900 8,900

3

2. Milwaukee Post A. Milwaukee Post (F)*

10,027 10,027

10,300 10,300

2/3

109,433

107,900

6,403

6,000

1

7,498

8,000

2/3

13,943 13,779 3,739 18,031 46,040

10,900 13,800 3,800 18,200 47,200

1/3 3 1 1/3 2/3

6,901 5,507 1,394

10,800 9,300 1,500

3 3

18,352 18,352 21,108

18,100 18,100 22,300

3. Conley Media A. (Ozaukee County) News Graphic (Tu,Th) B. (Washington County) Daily News (Tu-Sa) C. Waukesha Freeman (Saturday Total) (Tu-Sa) D. Hartford Area Times Press (Su)* E. Oconomowoc Enterprise (Th) F. Ozaukee Guide (W)* G. Washington County Post (Su)* 4. Capital Newspapers A. (Beaver Dam) Daily Citizen (M-Sa) B. Columbus Journal (Sa) 5. Kenosha News A. Kenosha News (M-Sa) Kenosha News (Su)

Publishers by County Metro Counties Milwaukee County 2. Milwaukee Post Ozaukee County 1. Port Publications, Inc. 3. Conley Media Washington County 3. Conley Media Waukesha County 3. Conley Media Non-Metro Counties Dodge County 4. Capital Newspapers Kenosha County 5. Kenosha News

2

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Milwaukee Profile of USSPI-Milwaukee Circulation Area HHI $35,000+

Index vs. Milwaukee 109

Owner-Occupied HU's

Index vs. Milwaukee 116

HHI $100,000+

113

Renter-Occupied HU's

75

Home Value $200,000+

100

Single Family Homes

119

HH's with Children

105

2 Vehicles

110

4+ Years College

89

3+ Vehicles

135

91.4% of USSPI-Milwaukee Circulation is home delivered.

Market Demographics % Population

Milwaukee-Waukesha

100.0 37.9 62.1

Core City* Suburbs

% Households

100.0 36.5 63.5

Average E.B.I.

% Total Retail Sales

% Food Sales

$58,612 $40,056 $69,299

100.0 23.5 76.5

100.0 19.8 80.2

Total E.B.I.

100.0 25.0 75.0

% Auto Sales

100.0 17.1 82.9

Source: Claritas *Metro City: Milwaukee

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Journal/Sentinel (M) TOTAL USSPI Milwaukee

117.1 117.1 153.8

Metro Circulation Coverage (000) %

636.5 95.0 95.0 123.6

14.9 14.9 19.4

City** Circulation Coverage (000) %

232.6 43.0 43.0 1.6

Suburbs Circulation Coverage (000) %

403.9 52.0 52.0 122.0

18.5 18.5 0.7

12.9 12.9 30.2

**Milwaukee

Metro County Circulation Breakdown Households (000)

Milwaukee Ozaukee Washington Waukesha Total

Journal/Sentinel Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

389.5 35.5 53.3 158.2 636.5

51.7 7.2 7.1 29.0 95.0

13.3 20.3 13.3 18.3 14.9

9.7 32.6 64.2 17.1 123.6

2.5 91.8 100.0 10.8 19.4

34.3 63.7

1.4 0.7

4.1 1.1

5.8 16.8

16.9 26.4

Non-Metro Counties Dodge Kenosha

Source: Circulation '17; USSPI Publisher Records


Minneapolis-St. Paul Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Sun Newspapers A. Excelsior/Shorewood/ Chanhassen Sun Sailor (Th) B. Wayzata/Plymouth Sun Sailor (Th) C. St. Louis Park Sun Sailor (Th) D. Eden Prairie Sun Current (Th) E. East Minnetonka/Deep Haven/ Hopkins Sun Sailor (Th) F. Mounds View/New Brighton Sun Focus (F) G. Columbia Heights/ Fridley Sun Focus (F) H. Edina Sun Current (Th) I. Richfield Sun Current (Th) J. Bloomington Sun Current (Th) K. Brooklyn Park/Brooklyn Center Sun Post (Th) L. Robbinsdale/Crystal/New Hope/ Golden Valley Sun Post (Th)

Circulation ROP Insert

PRIZM Target Group

193,960

193,000

6,035 21,618 11,310 14,914

6,100 21,600 11,300 14,700

1 1 1/2 1

18,256

18,400

1

9,324

9,200

2

14,425 16,067 10,026 24,856

14,500 16,100 10,100 25,000

2/3 1 3 1

25,152

24,800

2

21,977

21,200

2

2. Sun Press & News Publications A. Crow River News (Th) B. Osseo-Maple Grove Life (F) C. Osseo-Maple Grove Press (Th) D. Champlin-Dayton Press (Th) E. Crow River Life (F)

40,653 1,517 16,185 2,318 6,261 14,372

39,900 1,800 16,200 1,600 6,200 14,100

1/2 1/2 1/2 2 1/2

3. The Sun Patriot A. The (Westonka) Laker (Sa) B. The (Long Lake/Maple Plain) Pioneer (Sa) C. The Waconia Patriot (Th) D. The Norwood Young America Times (Th) E. The Watertown Carver County News (Th)

17,356 6,693

11,600 6,500

1

4,886 3,292

5,100 N/A

1 1

1,490

N/A

2

995

N/A

2

4. Lillie Suburban Newspapers, Inc. A. New Brighton/Shoreview/ St. Anthony Bulletin (W) B. East Side Review (M) C. Roseville Review (Tu) D. Maplewood Review/Ramsey County Review (Tu,W) E. (St. Paul) South-West Review (Su) F. Oakdale-Lake Elmo Review (W)

57,957

N/A

14,436 11,404 12,165

N/A N/A N/A

1/2 3 1

6,871 6,391 6,690

N/A N/A N/A

3 2/3 2

1,593 1,593

1,200 1,200

1

22,199 1,166 21,033

N/A N/A N/A

2 2

5. Stillwater Gazette A. Stillwater Gazette (W,F) 6. Monticello Times A. Monticello Times (Th) B. Great River Life (F)

PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

7. SUN Thisweek A. Apple Valley SUN Thisweek (F) B. Burnsville/Eagan SUN Thisweek (F) C. Lakeville SUN Thisweek (F) D. Dakota County Tribune (Th)

66,069 11,257 25,577 16,693 12,542

64,800 11,300 25,800 16,500 11,200

2 3 1 1/2

8. Southwest News Media A. Shakopee Valley News (Th)* B. Chaska Herald (Th)* C. Jordan Independent (Th)* D. Prior Lake American (Sa)* E. Savage Pacer (Sa)* F. Chanhassen Villager (Th)* G. Eden Prairie News (Th)* H. Lakeshore Weekly News (Th)

51,611 3,393 6,735 1,313 7,419 4,867 5,563 8,737 13,584

53,700 3,600 6,800 1,400 7,500 4,900 5,600 8,900 15,000

2 2 2 1 2 1 1 1

*Denotes Tabloid. All other papers are Broadsheet.

Publishers by County Anoka County 1. Sun Newspapers Carver County 3. The Sun Patriot 8. Southwest News Media Dakota County 4. Lillie Suburban Newspapers, Inc. 7. SUN Thisweek Hennepin County 1. Sun Newspapers 2. Sun Press & News Publications 3. The Sun Patriot 8. Southwest News Media Ramsey County 1. Sun Newspapers 4. Lillie Suburban Newspapers, Inc. Scott County 8. Southwest News Media Sherburne County 6. Monticello Times Washington County 4. Lillie Suburban Newspapers, Inc. 5. Stillwater Gazette Wright County 2. Sun Press & News Publications 6. Monticello Times

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Minneapolis-St. Paul Profile of USSPI-Minneapolis-St. Paul Circulation Area Index vs. Minneapolis-St. Paul 102 106 103 104 105

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Minneapolis-St. Paul 103 92 100 105 97

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

92.3% of USSPI-Minneapolis-St. Paul Circulation is home delivered.

Market Demographics % Population

MinneapolisSt. Paul

100.0 20.4 79.6

Core Cities* Suburbs

% Households

100.0 21.7 78.3

Total E.B.I.

100.0 17.7 82.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$73,558 $60,045 $77,303

100.0 13.4 86.6

100.0 12.1 87.9

% Auto Sales

100.0 3.6 96.4

Source: Claritas *Metro Cities: Minneapolis, St. Paul

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Star Tribune (M) Pioneer Press (M) TOTAL USSPI Minneapolis

191.8 141.2 333.0 451.4

Metro Circulation Coverage (000) %

1,361.1 150.3 130.2 280.5 447.4

11.0 9.6 20.6 32.9

Cities** Circulation Coverage (000) %

295.4 90.1 83.4 173.5 209.9

30.5 28.2 58.7 71.1

Suburbs Circulation Coverage (000) %

1,065.7 60.2 46.8 107.0 237.5

5.6 4.4 10.0 22.3

**Minneapolis, St. Paul

Metro County Circulation Breakdown Households (000)

Anoka Carver Chisago Dakota Hennepin Isanti Ramsey Scott Sherburne Washington Wright Pierce, WI St. Croix, WI Total

128.6 36.4 19.8 161.6 510.2 14.4 217.1 49.9 31.7 95.3 47.4 15.4 33.3 1,361.1

Source: Circulation '17; USSPI Publisher Records

Star Tribune Circulation Coverage (000) %

14.1 4.6 1.3 15.1 80.4 1.2 14.6 5.7 2.6 4.7 4.9 0.3 0.8 150.3

11.0 12.6 6.6 9.3 15.8 8.3 6.7 11.4 8.2 4.9 10.3 1.9 2.4 11.0

Pioneer Press Circulation Coverage (000) %

4.0 ― 2.4 32.5 3.6 ― 53.7 0.8 ― 25.9 ― 2.6 4.7 130.2

3.1 ― 12.1 20.1 0.7 ― 24.7 1.6 ― 27.2 ― 16.9 14.1 9.6

USSPI Circulation Coverage (000) %

14.9 19.2 ― 72.2 234.5 ― 49.7 16.5 8.1 8.3 24.0 ― ― 447.4

11.6 52.7 ― 44.7 46.0 ― 22.9 33.1 25.6 8.7 50.6 ― ― 32.9


New Jersey Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Bergen County/North Jersey Media Group A. Pascack Valley Comm. Life (Th)* B. Suburan News South (Th)* C. Glen Rock Gazette (F)* D. (Allendale/Ho Ho Kus/Saddle River) Town Journal (Th)* E. South Bergenite (Th) F. Twin Boro News (Th)* G. Ridgewood News (F) H. (Paramus) Town News (Th)* I. Community News North (Th)* J. Northern Valley Suburbanite, North Edition (Th)* K. Northern Valley Suburbanite, South Edition (Th)* L. Suburban News North (Th)* M. Gold Coast Life (F)* N. The (Hawthorne) Gazette (Th)* O. The (Hackensack) Chronicle (F)* P. Community News South (Th)*

Circulation ROP Insert

PRIZM Target Group

333,107 25,989 18,877 4,294

265,600 26,000 N/A N/A

1 1 1

6,731 31,335 23,077 3,567 16,067 31,975

N/A 31,400 23,100 N/A 16,100 32,000

1 1/3 1 1 1 1

13,953

14,000

1

31,276 13,413 39,948 15,519 20,952 36,134

31,300 N/A 40,000 15,500 N/A 36,200

1 1 3 1/2 3 3

104,409 6,222 11,314 32,238 17,837 14,484 17,914 4,400

38,600 6,300 N/A 32,300 N/A N/A N/A N/A

3. Essex County/North Jersey Media Group A. The Montclair Times (Th) B. Verona-Cedar Grove Times (Th) C. The Item of Millburn and Short Hills (Th) D. Nutley Sun (Th)* E. Bloomfield Life (Th)* F. Belleville Times (Th)* G. Glen Ridge Voice (Th)*

16,073 5,335 2,549 2,669 2,405 1,235 1,230 650

N/A N/A N/A N/A N/A N/A N/A N/A

4. Straus Newspapers A. The (Chester) Chronicle (F)* B. The Photo News (F)* C. The Warwick Advertiser (F)* D. The Advertiser News (North) (Th)* E. The Advertiser News (South) (Th)* F. The Sparta Independent (Th)* G. The Township Journal (Th)* H. The West Milford Messenger (F)* I. Pike County Courier (F)*

79,293 7,173 11,561 9,254 10,132 8,781 6,962 11,723 7,353 6,354

81,700 8,000 11,400 9,900 10,900 9,700 7,700 11,100 7,000 6,000

1 1/2 1 2 1/2 1 1 1 2

5. Recorder Newspapers A. Bernardsville News (Th) B. Observer Tribune (Th) C. Echoes Sentinel (Th) D. Hunterdon Review (W) E. Randolph Reporter (Th) F. Mt. Olive Chronicle (Th) G. Roxbury Register (Th) H. The Madison Eagle (Th) I. The Florham Park Eagle (Th) J. The Chatham Courier (Th) K. The Hanover Eagle (Th) L. Morris News Bee (Th) M. The (Caldwell) Progress (Th)

30,828 6,529 4,261 2,922 900 1,358 1,102 1,300 2,199 1,557 1,453 1,647 1,100 4,500

31,200 6,600 4,300 3,000 900 1,400 1,100 1,300 2,200 1,600 1,500 1,700 1,100 4,500

1 1 1 1 1 1/2 1 1 1 2 1 1 1

2. Passaic County/North Jersey Media Group A. Suburban Trends (Su,W) B. Passaic Valley Today (Th)* C. Clifton Journal (F)* D. Wayne Today (Th)* E. Neighbor News, Edition 1 (W)* F. Neighbor News, Edition 2 (W)* G. Neighbor News, Edition 3 (W)*

1 1 1/3 1

PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

6. Greater Media Newspapers, Inc. A. (East Brunswick) Sentinel (Th)* B. (Old Bridge) Suburban (Th)* C. (North/South Brunswick) Sentinel (Th)* D. (Freehold) News Transcript (W)* E. (Bayshore/Middletown) Independent (Th)* F. Atlanticville Hub (Th)* G. (Allentown) Examiner (Th)* H. (Jackson/Lakewood) Tri-Town News (Th)* I. Edison/Metuchen Sentinel (W)*

209,970 30,621 27,685 14,972 37,596 32,547 19,468 6,535 23,546 17,000

210,300 30,700 27,700 15,000 37,600 32,600 19,500 6,600 23,600 17,000

1 1/2 1/2 1 1 1/2 1 1 1/2

7. The Princeton Packet, Inc. A. Hillsborough Beacon (F) B. The Cranbury Press (F) C. Windsor-Hights Herald (F) D. The Princeton Packet (F) E. Hopewell Valley News (F)

45,592 6,334 1,626 5,883 26,123 5,626

45,900 6,400 1,700 5,900 26,200 5,700

1 1 1/2 1 1

8. The Hudson Reporter Newspapers A. The North Bergen Reporter (Su)* B. Hoboken Reporter (Su)* C. The Jersey City Reporter (Su)* D. Bayonne Community News (W)*

56,126 12,200 12,000 11,826 20,100

63,400 15,500 14,400 13,400 20,100

3 1 1 3

*Denotes Tabloid. All other papers are Broadsheet.

1 1/2 1

1 1 1 1 3 3 1

Publishers by County Metro Counties Bergen County 1. Bergen County/North Jersey Media Group Essex County 3. Essex County/North Jersey Media Group 5. Recorder Newspapers Hudson County 8. Hudson Reporter Nwsp. Hunterdon County 5. Recorder Newspapers

Ocean County 6. Greater Media Nwsp., Inc. Passaic County 1. Bergen County/North Jersey Media Group 2. Passaic County/North Jersey Media Group 4. Straus Newspapers Somerset County 5. Recorder Newspapers 7. Princeton Packet, Inc. Sussex County 2. Passaic County/North Jersey Media Group

Mercer County 7. Princeton Packet, Inc. Non-Metro Counties Middlesex County 6. Greater Media Nwsp., Inc. 7. Princeton Packet, Inc.

Orange County, NY 4. Straus Newspapers

Monmouth County 6. Greater Media Nwsp., Inc.

Pike County, PA 4. Straus Newspapers

Morris County 2. Passaic County/North Jersey Media Group 5. Recorder Newspapers

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


New Jersey Profile of USSPI-New Jersey Circulation Area Index vs. New Jersey 106 117 105 102 118

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. New Jersey 107 88 105 107 109

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

96.1% of USSPI-New Jersey Circulation is home delivered.

Market Demographics % Population

New Jersey

100.0 9.0 91.0

Core Cities* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$83,057 $52,200 $86,091

100.0 5.8 94.2

100.0 4.4 95.6

Total E.B.I.

100.0 9.0 91.0

100.0 5.6 94.4

% Auto Sales

100.0 3.5 96.5

Source: Claritas *Metro Cities: Jersey City, Newark, Trenton

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Asbury Park Press (M) Record (M) Jersey Journal (M) Star-Ledger (M) TOTAL USSPI New Jersey

Metro Circulation Coverage (000) %

2,606.3 63.7 108.0 11.8 190.3 373.8 831.1

64.2 110.7 12.0 191.4 378.3 875.4

2.4 4.1 18.5 7.3 14.3 31.9

Cities** Circulation Coverage (000) %

233.3 0.0 1.6 6.0 6.9 14.5 ▬

Suburbs Circulation Coverage (000) %

2,373.0 63.7 106.4 5.8 183.4 359.3 831.1

0.0 0.7 2.6 3.0 6.2 ▬

2.7 4.5 0.2 7.7 15.1 35.0

**Jersey City, Newark, Trenton

Metro County Circulation Breakdown Households (000)

Bergen Essex Hudson Hunterdon Mercer Middlesex Monmouth Morris Ocean Passaic Somerset Sussex Union Warren Total

Asbury Park Press Circ. Cov. (000) %

348.7 291.8 266.7 46.9 135.6 292.0 234.9 185.0 224.2 169.9 121.7 53.4 194.6 40.9 2,606.3

Record Circ. (000)

Cov. %

Jersey Journal Circ. Cov. (000) %

Star-Ledger Circ. Cov. (000) %

USSPI Circ. (000)

Cov. %

― ― ― ― 0.2 0.6 32.7 ― 30.2 ― ― ― ― ― 63.7

― ― ― ― 0.1 0.2 13.9 ― 13.5 ― ― ― ― ― 2.4

76.1 0.9 1.7 ― ― ― ― 2.3 0.5 26.5 ― ― ― ― 108.0

21.8 0.3 0.6 ― ― ― ― 1.2 0.2 15.6 ― ― ― ― 4.1

0.3 ― 11.5 ― ― ― ― ― ― ― ― ― ― ― 11.8

0.1 ― 4.3 ― ― ― ― ― ― ― ― ― ― ― 0.5

2.2 38.7 3.4 5.4 1.8 34.4 6.1 32.0 5.1 2.5 16.0 4.1 35.2 3.4 190.3

0.6 13.3 1.3 11.5 1.3 11.8 2.6 17.3 2.3 1.5 13.1 7.7 18.1 8.3 7.3

317.6 23.0 56.1 1.2 26.5 92.4 110.8 50.2 11.9 87.4 17.1 36.7 ― 0.2 831.1

91.1 7.9 21.0 2.6 19.5 31.6 47.2 27.1 5.3 51.4 14.1 68.7 ― 0.5 31.9

― ―

― ―

0.2 ―

0.2 ―

― ―

― ―

― ―

― ―

27.7 6.3

21.7 29.4

Non-Metro Counties Orange, NY Pike, PA

127.8 21.4

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records


New York/Nassau-Suffolk Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

1. Anton Community Newspapers A. Farmingdale Observer (W)* B. The Westbury Times (W)* C. Garden City Life (W)* D. Glen Cove Record Pilot (W)* E. Great Neck Record (W)* F. Hicksville Illustrated News (W)* G. Levittown Tribune (W)* H. Manhasset Press (W)* I. Massapequa Observer (W)* J. Oyster Bay Enterprise Pilot (W)* K. Plainview/Old Bethpage Herald (W)* L. Port Washington News (W)* M. Syosset/Jericho Tribune (W)* N. Mineola American (W)* O. New Hyde Park Illustrated News (W)* P. The Roslyn News (W)*

47,997 2,969 2,311 1,516 3,061 3,986 3,424 3,440 4,196 2,395 2,020 1,863 5,465 3,168 3,080

48,400 3,000 2,300 1,500 3,100 4,000 3,500 3,500 4,200 2,400 2,000 1,900 5,500 3,200 3,100

1 1 1 1 1 1 1 1 1 1 1 1 1 1

2,552 2,551

2,600 2,600

1 1

2. Herald Community Newspapers A. Baldwin Herald (Th)* B. Long Beach Herald (Th)* C. Oceanside/Island Park Herald (Th)* D. Rockville Centre Herald (Th)* E. Bellmore Herald (Th)* F. East Meadow Herald (Th)* G. Freeport Leader (Th)* H. Merrick Herald (Th)* I. Franklin Square/Elmont Herald (Th)* J. Malverne/West Hempstead Herald (Th)* K. Valley Stream Herald (Th)* L. Lynbrook/East Rockaway Herald (Th)* M. Nassau Herald (Th)* N. Rockaway Journal (Th)* O. South Shore Record (Th)* P. Seaford Herald Citizen (Th)* Q. Wantagh Herald Citizen (Th)* R. Oyster Bay Guardian (F) S. Riverdale Press (Th)

88,817 3,584 6,122 4,814 5,576 7,842 3,496 1,757 11,835 4,493

85,600 3,500 6,300 4,700 5,600 7,700 3,500 1,900 8,200 4,700

1 1 1 1 1 1 2 1 1

3,343 4,862

3,200 4,700

1 1

4,882 6,574 1,149 1,361 3,003 4,014 2,834 7,276

4,700 6,000 1,300 1,500 2,800 3,800 4,100 7,400

1 1 1 1 1 1 1 3

3. Times/Review Newspapers A. The Suffolk Times (Th)* B. The (Riverhead) News-Review (Th)* C. Shelter Island Reporter (Th)*

14,691 7,918 4,850 1,923

N/A N/A N/A N/A

1 3 1

Circulation ROP Insert

Publisher/Newspaper(s) 4. Community Newspaper Group A. Bay News/Brooklyn Graphic (F)* B. Mill Basin/Marine Park Courier (F)* C. Brooklyn Courier (F)* D. The Brooklyn Paper (F) E. Bayside Times/Flushing Times (F)* F. (Queens) TimesLedger (F)* G. Bronx Times Reporter/ Bronx Times (F)* H. Caribbean Life (Brooklyn Zone) (F)* I. Caribbean Life (Queens/ Bronx/Manhattan Zone) (F)* J. Bay Ridge Courier (F)* 5. Press Newspaper Group A. Southampton Press Eastern Edition (Th) B. Southampton Press Western Edition (Th) C. East Hampton Press (W)

PRIZM Target Group

231,430 24,290 21,890 17,900 22,300 30,000 23,350

225,700 23,700 21,900 17,300 20,500 28,000 22,500

3 3 1 1/3 1/3 3

22,480 29,120

22,500 29,200

3 3

31,100 9,000

31,100 9,000

3 3

17,532

20,300

6,017

7,000

1

5,295 6,220

6,200 7,100

1 1

*Denotes Tabloid. All other papers are Broadsheet.

Note: Please see the Bridgeport, New Jersey, and Westchester USSPI market pages for additional coverage of the New York DMA.

Publishers by County Bronx County 2. Herald Community Newspapers 4. Community Newspaper Group Kings County 4. Community Newspaper Group Nassau County 1. Anton Community Newspapers 2. Herald Community Newspapers Queens County 2. Herald Community Newspapers 4. Community Newspaper Group Suffolk County 3. Times/Review Newspapers 5. Press Newspaper Group

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


New York/Nassau-Suffolk Profile of USSPI-New York/Nassau-Suffolk Circulation Area Index vs. New York/Nassau-Suffolk 95

Owner-Occupied HU's

Index vs. New York/Nassau-Suffolk 91

HHI $100,000+ Home Value $200,000+

84 99

Renter-Occupied HU's Single Family Homes

107 83

HH's with Children 4+ Years College

105 88

2 Vehicles 3+ Vehicles

91 75

HHI $35,000+

32.7% of USSPI-New York/Nassau-Suffolk Circulation is home delivered.

Market Demographics % Population

New York/Nassau-Suffolk

100.0 72.3 27.7

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$73,902 $67,331 $93,449

100.0 62.4 37.6

100.0 66.2 33.8

Total E.B.I.

100.0 74.8 25.2

100.0 68.2 31.8

% Auto Sales

100.0 36.8 63.2

Source: Claritas *Metro City: New York City

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Newsday (M) TOTAL USSPI NYC/Nassau-Suffolk

231.9 231.9 400.5

Metro Circulation Coverage (000) %

4,741.9 231.7 231.7 395.4

4.9 4.9 8.3

City** Circulation Coverage (000) %

3,279.5 0.9 0.9 ▬

Suburbs Circulation Coverage (000) %

1,462.4 230.8 230.8 395.4

0.0 0.0 ▬

15.8 15.8 27.0

**New York City

Metro County Circulation Breakdown Households (000)

Bronx Kings Nassau New York Putnam Queens Richmond Rockland Suffolk Westchester Total

510.2 982.1 457.0 797.3 35.4 822.0 167.9 103.9 506.2 359.9 4,741.9

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records

Circulation (000)

Newsday Coverage %

0.3 0.9 98.8 1.2 ― 12.8 ― ― 117.7 ― 231.7

0.1 0.1 21.6 0.2 ― 1.6 ― ― 23.3 ― 4.9

USSPI Circulation (000)

41.6 124.5 128.4 2.6 ― 68.6 ― ― 27.1 2.6 395.4

Coverage %

8.2 12.7 28.1 0.3 ― 8.3 ― ― 5.4 0.7 8.3


Oklahoma City Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

1. Edmond Publishing Co. A. The Edmond Sun (W,Sa)

3,298 3,298

2,500 2,500

2

Metro Counties

2. McClain County Publishing Co., Inc. A. The Purcell Register (Th)

2,442 2,442

3,000 3,000

3

McClain County 2. McClain County Publishing Co., Inc.

3. Nichols Hills Publishing Co. A. okcFRIDAY (F)

7,603 7,603

8,300 8,300

1/2

4. Oklahoma Gazette A. Oklahoma Gazette (W)*

36,082 36,082

43,000 43,000

3

5. Shawnee News-Star A. Shawnee News-Star (Tu-Sa) Shawnee News-Star (Su) B. Shawnee Shopper's Guide (W)

10,534 5,534 6,602 5,000

10,600 5,600 6,600 5,000

6. Chickasha Express Star A. Chickasha Express Star (Tu,Th) Chickasha Express Star (Su)

3,111 3,111 3,500

3,200 3,200 3,500

Oklahoma County 1. Edmond Publishing Co. 3. Nichols Hills Publishing Co. 4. Oklahoma Gazette Pottawatomie County 5. Shawnee News-Star

4 Non-Metro County 4 Grady County 6. Chickasha Express Star 4

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Oklahoma City Profile of USSPI-Oklahoma City Circulation Area HHI $35,000+

Index vs. Oklahoma City 99

Owner-Occupied HU's

Index vs. Oklahoma City 99

HHI $100,000+

98

Renter-Occupied HU's

102

Home Value $200,000+

97

Single Family Homes

100

HH's with Children

99

2 Vehicles

100

4+ Years College

100

3+ Vehicles

97

34.6% of USSPI-Oklahoma City Circulation is home delivered.

Market Demographics % Population

Oklahoma City

100.0 47.7 52.3

Core City* Suburbs

% Households

100.0 48.3 51.7

Average E.B.I.

% Total Retail Sales

% Food Sales

$59,888 $57,632 $61,999

100.0 55.0 45.0

100.0 33.7 66.3

Total E.B.I.

100.0 46.5 53.5

% Auto Sales

100.0 55.1 44.9

Source: Claritas *Metro City: Oklahoma City

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Oklahoman (M) TOTAL USSPI Oklahoma City

86.9 86.9 63.1

Metro Circulation Coverage (000) %

526.2 69.9 69.9 57.7

13.3 13.3 11.0

City** Circulation Coverage (000) %

254.4 37.3 37.3 35.3

Suburbs Circulation Coverage (000) %

271.8 32.6 32.6 22.4

14.7 14.7 7.3

12.0 12.0 8.2

**Oklahoma City

Metro County Circulation Breakdown Households (000)

Canadian Cleveland Logan McClain Oklahoma Pottawatomie Total

Oklahoman Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

49.9 105.4 17.0 14.4 312.4 27.1 526.2

6.4 11.2 1.2 1.6 47.7 1.8 69.9

12.8 10.6 7.1 11.1 15.3 6.6 13.3

1.0 3.1 0.1 1.7 41.8 10.0 57.7

2.0 2.9 0.6 11.8 13.4 36.9 11.0

20.6

1.5

7.3

2.9

14.1

Non-Metro County Grady

Source: Circulation '17; USSPI Publisher Records


Orlando Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. The Villages Daily Sun A. The Villages Daily Sun (M-Sa) The Villages Daily Sun (Su)

52,561 52,561 57,600

51,400 51,400 53,500

2. Sun Publications of Florida A. Osceola NewsGazette (Thursday Total) (Th,Sa)

44,155

42,900

44,155

42,900

3. Daily Commercial A. South Lake Press (W) B. Daily Commercial (M-Sa) Daily Commercial (Su) C. Commercial Press (W)

44,612 20,000 14,612 16,263 10,000

44,600 20,000 14,600 15,300 10,000

4. Daytona Beach News-Journal A. Daytona Beach NewsJournal (M-Sa) Daytona Beach News-Journal (Su)

54,049

45,000

54,049 67,120

45,000 60,000

5. Gocala A. Gocala (F)*

45,002 45,002

45,000 45,000

6. Ocala Star-Banner A. Ocala Star-Banner (M-Sa) Ocala Star-Banner (Su) B. Shop Ocala (Su)*

31,591 21,466 27,077 10,125

34,100 24,000 30,000 10,100

PRIZM Target Group 3

Publishers by County Metro Counties Lake County 1. The Villages Daily Sun 3. Daily Commercial

3 Osceola County 2. Sun Publications of Florida 3 4 3

4

Non-Metro Counties Flagler County 4. Daytona Beach News-Journal Marion County 5. Gocala 6. Ocala Star-Banner

4

Sumter County 1. The Villages Daily Sun

4

Volusia County 4. Daytona Beach News-Journal

4

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Orlando Profile of USSPI-Orlando Circulation Area HHI $35,000+

Index vs. Orlando 94

Owner-Occupied HU's

Index vs. Orlando 117

HHI $100,000+

73

Renter-Occupied HU's

70

Home Value $200,000+

83

Single Family Homes

111

HH's with Children

78

2 Vehicles

94

4+ Years College

73

3+ Vehicles

88

94.7% of USSPI-Orlando Circulation is home delivered.

Market Demographics % Population

Orlando

100.0 11.5 88.5

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$56,188 $51,869 $56,842

100.0 11.7 88.3

100.0 11.0 89.0

Total E.B.I.

100.0 13.1 86.9

100.0 12.1 87.9

% Auto Sales

100.0 17.7 82.3

Source: Claritas *Metro City: Orlando

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Sentinel (M) TOTAL USSPI Orlando

100.7 100.7 272.0

Metro Circulation Coverage (000) %

889.8 88.0 88.0 96.0

9.9 9.9 10.8

City** Circulation Coverage (000) %

117.0 34.0 34.0 ▬

Suburbs Circulation Coverage (000) %

772.8 54.0 54.0 96.0

29.1 29.1 ▬

7.0 7.0 12.4

**Orlando

Metro County Circulation Breakdown Households (000)

Lake Orange Osceola Seminole Total

Circulation (000)

Sentinel Coverage %

USSPI Circulation (000)

Coverage %

130.8 474.8 106.9 177.3 889.8

15.7 44.4 7.1 20.8 88.0

12.0 9.4 6.6 11.7 9.9

52.6 1.5 41.9 ― 96.0

40.2 0.3 39.2 ― 10.8

42.1 143.2 57.2 217.8

― 0.1 0.4 5.7

― 0.1 0.7 2.6

8.6 83.7 35.7 45.1

20.4 58.4 62.4 20.7

Non-Metro County Flagler Marion Sumter Volusia

Source: Circulation '17; USSPI Publisher Records


Philadelphia Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

1. Pottstown Mercury A. The (Pottstown) Mercury (M-Sa) The (Pottstown) Mercury (Su)

8,557 8,557 16,496

8,600 8,600 16,500

2. GateHouse Media - Philadelphia A. Burlington County Times (M-F) Burlington County Times (Su) B. Bucks County Courier Times (M-F) Bucks County Courier Times (Su) C. Doylestown Intellingencer (M-F) Doylestown Intellingencer (Su)

58,487 15,950 22,864 23,132 35,050 19,405 27,876

64,800 16,900 22,600 27,500 37,500 20,400 27,800

3. Times Herald/Reporter A. The (Norristown) Times Herald (M-Sa) Times Herald (A/B Combined Product) (Su) B. The (Lansdale) Reporter (M-Sa) See paper "A" for Sunday

10,052

10,200

4,745

4,900

1

24,327 5,307

25,500 5,300

1

4. Daily Local News A. Daily Local News (M-Sa) Daily Local News (Su)

11,200 11,200 18,530

11,300 11,300 18,600

5. Delaware County Times A. The (Delaware County) Daily Times (M-Sa)* The (Delaware County) Daily Times (Su)*

19,342

19,400

19,342

19,400

33,966

34,000

6. The Trentonian A. (Trenton) Trentonian (M-Sa)* (Trenton) Trentonian (Su)*

14,508 14,508 13,704

13,500 13,500 13,700

7. Montgomery Media Group A. Ambler Gazette (Su) B. The Phoenix Reporter & Item (Su) C. Times Chronicle (Su) D. Souderton Independent (Su) E. Public Spirit (PA) (Su) F. (Ardmore) Main Line Times (Su) G. (Huntington Valley) Globe (Su) H. Main Line Suburban Life (Su) I. North Penn Life (Su) J. (Plymouth) Colonial (Su) K. (Perkasie) News-Herald (Su) L. Springfield Sun (Su) M. Willow Grove Guide (Su) N. Glenside News (Su) O. King of Prussia Courier (Su) P. The (Roxborough) Review (W)

31,401 2,943 937 1,528 1,688 585 2,666 404 2,358 542 483 1,286 1,073 273 735 6,600 7,300

1/2/3

1/2 1 1

Circulation ROP Insert

Publisher/Newspaper(s) 11. Delaware County News Network A. Town Talk - Ridley (W) B. Town Talk - Media (W) C. Springfield Press (W) D. Garnet Valley Press (W) E. (Broomall/Newtown Square) County Press (W) F. News of Delaware County (Th)

31,099 10,808 13,340 1,728 879

31,300 10,800 13,400 1,800 900

3 1 1 1/3

1,599 2,745

1,600 2,800

1 1/3

12. Advance of Bucks County A. Advance of Bucks County (Su)*

1,626 1,626

2,100 2,100

1

*Denotes Tabloid. All other papers are Broadsheet.

1

3 Publishers by County Metro Counties

8. Central Record Publications A. (Medford) Central Record (Th) 9. Review Publishing A. South Philly Review (Th)* 10. Berks-Mont Newspapers A. The Boyertown Area Times (Th) B. The Southern Berks News (W) C. The Hamburg Area Item (W) D. The Kutztown Area Patriot (W) E. Tri-County Record (Tu)* F. The (Montgomery) Community Connection (F)

PRIZM Target Group

1

Burlington County, NJ 2. GateHouse Media - Philadelphia 8. Central Record Publications

31,900 3,000 1,000 1,600 1,700 600 2,700 400 2,400 600 500 1,300 1,100 300 800 6,600 7,300

1 1 1 1 1 1 1 1 1 1 1/2 1 1 1 1 3

Bucks County 2. GateHouse Media - Philadelphia 7. Montgomery Media Group 12. Advance of Bucks County

5,186 5,186

3,100 3,100

1

57,000 57,000

57,000 57,000

3

30,860 1,865 3,780 1,050 1,665 15,500

31,000 1,900 3,800 1,100 1,700 15,500

3 2 3 2/3 2/3

7,000

7,000

2/3

Chester County 4. Daily Local News 10. Berks-Mont Newspapers Delaware County 5. Delaware County Times 11. Delaware County News Network Montgomery County 1. Pottstown Mercury 3. Times Herald/Reporter 7. Montgomery Media Group 10. Berks-Mont Newspapers Philadelphia County 7. Montgomery Media Group 9. Review Publishing Non-Metro Counties Mercer County, NJ 6. The Trentonian Berks County 1. Pottstown Mercury 10. Berks-Mont Newspapers

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Philadelphia Profile of USSPI-Philadelphia Circulation Area Index vs. Philadelphia 108

Owner-Occupied HU's

Index vs. Philadelphia 107

HHI $100,000+ Home Value $200,000+

118 115

Renter-Occupied HU's Single Family Homes

84 126

HH's with Children 4+ Years College

102 111

2 Vehicles 3+ Vehicles

114 124

HHI $35,000+

71.8% of USSPI-Philadelphia Circulation is home delivered.

Market Demographics % Population

Philadelphia

100.0 29.0 71.0

Core City* Suburbs

% Households

100.0 30.0 70.0

Average E.B.I.

% Total Retail Sales

% Food Sales

$70,629 $46,775 $80,873

100.0 16.0 84.0

100.0 19.8 80.2

Total E.B.I.

100.0 19.9 80.1

% Auto Sales

100.0 7.3 92.7

Source: Claritas *Metro City: Philadelphia

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Inquirer/Daily News (M) TOTAL USSPI Philadelphia

201.5 201.5 279.3

Metro Coverage Circulation (000) %

2,063.9 188.8 188.8 247.6

9.1 9.1 12.0

City** Coverage Circulation (000) %

620.1 59.4 59.4 64.5

Suburbs Circulation Coverage (000) %

1,443.8 129.4 129.4 183.1

9.6 9.6 10.4

9.0 9.0 12.7

**Philadelphia

Metro County Circulation Breakdown Households (000)

Burlington, NJ Camden, NJ Gloucester, NJ Salem, NJ Bucks Chester Delaware Montgomery Philadelphia Total

167.6 190.4 106.0 24.6 237.8 189.8 211.0 316.6 620.1 2,063.9

Inquirer/Daily News Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

10.9 14.0 5.7 0.6 16.1 15.9 23.2 43.0 59.4 188.8

6.5 7.4 5.4 2.4 6.8 8.4 11.0 13.6 9.6 9.1

22.8 0.4 0.0 ― 41.2 20.8 51.3 46.0 65.1 247.6

13.6 0.2 0.0 ― 17.3 11.0 24.3 14.5 10.5 12.0

0.3 0.4

0.2 0.3

9.6 9.7

7.1 6.3

Non-Metro Counties Mercer, NJ Berks

135.6 154.7

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records


Phoenix Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

1. Independent Newsmedia A. Apache Junction/Gold Canyon Independent (W)* B. Queen Creek Independent (W)* C. Glendale Today (W)* D. Peoria Today (W)* E. Surprise Today (W)* F. Town Of Paradise Valley Independent (W)* G. Scottsdale Independent (W)* H. Sun City Independent (W)* I. Sun City West Independent (W)*

162,334

152,000

20,025 10,090 19,839 25,135 32,200

20,000 10,000 19,000 25,000 32,000

3 2/3 2/3 1/3 2/3

8,500 10,475 22,070 14,000

N/A 10,000 22,000 14,000

1 1 3 2

2. Ahwatukee Foothills News A. Ahwatukee Foothills News (W)*

27,875 27,875

28,000 28,000

1/2

3. Daily News-Sun A. (Sun City) Daily News-Sun (Saturday Total) (Tu-Sa)*

34,408

30,000

34,408

30,000

2

4. East Valley Tribune A. East Valley Tribune (Su)*

140,180 140,180

140,000 140,000

3

75,223 75,223

79,300 79,300

2/3

5. West Valley View A. (Avondale) West Valley View (W)*

Publishers by County Maricopa County 1. Independent Newsmedia 2. Ahwatukee Foothills News 3. Daily News-Sun 4. East Valley Tribune 5. West Valley View Pinal County 1. Independent Newsmedia

*Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Phoenix Profile of USSPI-Phoenix Circulation Area HHI $35,000+

Index vs. Phoenix 103

Owner-Occupied HU's

Index vs. Phoenix 104

HHI $100,000+

99

Renter-Occupied HU's

93

Home Value $200,000+

95

Single Family Homes

102

HH's with Children

99

2 Vehicles

101

4+ Years College

99

3+ Vehicles

104

92.4% of USSPI-Phoenix Circulation is home delivered.

Market Demographics % Population

Phoenix-Mesa

100.0 33.6 66.4

Core City* Suburbs

% Households

100.0 33.1 66.9

Average E.B.I.

% Total Retail Sales

% Food Sales

$62,548 $57,670 $64,959

100.0 35.5 64.5

100.0 32.0 68.0

Total E.B.I.

100.0 30.5 69.5

% Auto Sales

100.0 30.3 69.7

Source: Claritas *Metro City: Phoenix

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Arizona Republic (M) TOTAL USSPI Phoenix

253.3 253.3 440.0

Metro Circulation Coverage (000) %

1,688.2 237.1 237.1 440.0

14.0 14.0 26.1

City** Circulation Coverage (000) %

558.5 56.5 56.5 30.6

Suburbs Circulation Coverage (000) %

1,129.7 180.6 180.6 409.4

10.1 10.1 100.0

16.0 16.0 36.2

**Phoenix

Metro County Circulation Breakdown Households (000)

Maricopa Pinal Total

1,551.1 137.1 1,688.2

Source: Circulation '17; USSPI Publisher Records

Arizona Republic Circulation Coverage (000) %

221.6 15.5 237.1

14.3 11.3 14.0

USSPI Circulation (000)

414.6 25.4 440.0

Coverage %

26.7 18.5 26.1


Pittsburgh Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Trib Total Media A. (Pittsburgh) Tribune-Review (M-Sa) (Pittsburgh) Tribune-Review (Su)

46,145 46,145 62,671

46,300 46,300 63,900

2. Herald-Standard A. (Uniontown) Herald-Standard (M-F) (Uniontown) Herald-Standard (Su) B. Greene County Messenger (F)

16,784 12,880 16,881 3,904

21,200 17,300 21,900 3,900

3. Beaver County Times A. Beaver County Times (M-F) Beaver County Times (Su) B. Ellwood City Ledger (M-F)

20,199 18,199 24,690 2,000

17,400 15,400 21,600 2,000

162,021 15,364

162,400 15,400

3

13,111 13,205 11,422 8,669

13,100 13,200 11,400 8,700

2 1/3 1 1

10,863 8,597 19,309 16,574 10,626 11,337 6,635 7,048 9,261

10,900 8,600 19,300 16,600 10,700 11,400 6,700 7,100 9,300

1/3 1 1 1 1 1 3 1 1

33,152 6,010 5,660

34,500 7,000 5,700

4 4

2,425 2,809 2,318 13,930

2,500 2,900 2,400 14,000

4 3 4 4

6,000 6,000

6,500 6,500

3

4. Trib Total Media Weekly Community Group A. Penn Hills Progress (Th)* B. The (Monroeville) Times Express (Th)* C. Plum Advance Leader (Th)* D. Murrysville Star (Th)* E. Sewickley Herald (Th)* F. The (Bridgeville/Carnegie) Signal Item (Th)* G. Penn Trafford Star (Th)* H. McKnight North Journal (Th)* I. Norwin Star (Th)* J. The Shaler Journal (Th)* K. Pine Creek Journal (Th)* L. South Hills Record (Th)* M. The Hampton Journal (Th)* N. The (Fox Chapel) Herald (Th)* 5. West Penn Media Group A. (Kittanning) Leader Times (M-Sa) B. (Connellsville) Daily Courier (M-Sa) C. Scottdale/West Newton Independent Observer (Th) D. The Ligonier Echo (Th) E. Mt. Pleasant Journal (Th) F. Blairsville Dispatch (F) 6. Mon Valley Independent A. Mon Valley Independent (M-Sa)

1/3

4

Publishers by County Metro Counties Allegheny County 1. Trib Total Media 4. Trib Total Media Weekly Community Group

4

Beaver County 3. Beaver County Times

3

Fayette County 2. Herald-Standard 5. West Penn Media Group

4

Westmoreland County 1. Trib Total Media 4. Trib Total Media Weekly Community Group 5. West Penn Media Group 6. Mon Valley Independent Non-Metro Counties Armstrong County 5. West Penn Media Group Greene County 2. Herald-Standard Indiana County 5. West Penn Media Group

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Pittsburgh Profile of USSPI-Pittsburgh Circulation Area HHI $35,000+

Index vs. Pittsburgh 100

Owner-Occupied HU's

Index vs. Pittsburgh 107

HHI $100,000+

99

Renter-Occupied HU's

84

Home Value $200,000+

93

Single Family Homes

109

HH's with Children

103

2 Vehicles

106

4+ Years College

89

3+ Vehicles

117

91.0% of USSPI-Pittsburgh Circulation is home delivered.

Market Demographics % Population

Pittsburgh

% Households

100.0 13.4 86.6

Core City* Suburbs

100.0 14.0 86.0

Average E.B.I.

% Total Retail Sales

% Food Sales

$61,034 $52,337 $62,449

100.0 17.2 82.8

100.0 14.7 85.3

Total E.B.I.

100.0 12.0 88.0

% Auto Sales

100.0 8.7 91.3

Source: Claritas *Metro City: Pittsburgh

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Post-Gazette (M) TOTAL USSPI Pittsburgh

114.7 114.7 284.3

Metro Circulation Coverage (000) %

986.3 114.3 114.3 252.7

11.6 11.6 25.6

City** Circulation Coverage (000) %

137.9 54.5 54.5 51.6

Suburbs Circulation Coverage (000) %

848.4 59.8 59.8 201.1

39.5 39.5 37.4

7.0 7.0 23.7

**Pittsburgh

Metro County Circulation Breakdown Households (000)

Allegheny Beaver Butler Fayette Washington Westmoreland Total

Post-Gazette Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

545.0 71.8 75.2 55.1 86.3 152.9 986.3

93.1 3.3 5.1 ― 6.1 6.7 114.3

17.1 4.6 6.8 ― 7.1 4.4 11.6

130.6 16.6 1.0 14.0 3.8 86.7 252.7

24.0 23.1 1.3 25.4 4.4 56.7 25.6

28.4 14.4 34.6

0.1 ― ―

0.4 ― ―

5.9 3.9 10.0

20.8 27.1 28.9

Non-Metro Counties Armstrong Greene Indiana

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records


Portland Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Portland Tribune A. Portland Tribune (Thursday Total) (Tu,Th) 2. Community Newspapers A. (Beaverton) Valley Times (Th) B. Tigard-Tualatin Times (Th) C. (Forest Grove) News-Times (W) D. Lake Oswego Review (Th) E. West Linn Tidings (Th) F. Gresham Outlook (Tu,F) G. The Sandy Post (W) H. Clackamas Review/ Oregon City News (W) I. Estacada News (Th) J. South County Spotlight (W) K. Hillsboro Tribune (F) L. Canby Herald (W) M. Molalla Pioneer (W) N. Wilsonville Spokesman (W) O. Woodburn Independent (W) P. Newberg Graphic (W) Q. Madras Pioneer (W) R. Prineville Central Oregonian (Tu,Th)

Circulation ROP Insert

PRIZM Target Group

50,155

50,200

50,155

50,200

102,842 6,972 5,227 4,748 7,254 3,897 9,890 3,997

86,500 5,300 5,100 5,100 7,300 3,900 10,300 3,900

1/3 2/3 3 1/2 1 3 3

16,943 2,252 4,677 9,423 4,942 3,494 3,503 3,600 4,960 3,702 3,361

N/A 2,600 4,700 10,100 5,400 3,500 3,500 3,600 5,000 3,700 3,500

2/3 1 3 2/3 3 3 3 4 2 4 4

Publishers by County Metro Counties

3 Clackamas County 2. Community Newspapers Columbia County 2. Community Newspapers Multnomah County 1. Portland Tribune 2. Community Newspapers Washington County 2. Community Newspapers Non-Metro Counties Crook County 2. Community Newspapers Jefferson County 2. Community Newspapers

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Portland Profile of USSPI-Portland Circulation Area HHI $35,000+

Index vs. Portland 99

Owner-Occupied HU's

Index vs. Portland 98

HHI $100,000+

99

Renter-Occupied HU's

104

Home Value $200,000+

101

Single Family Homes

97

HH's with Children

97

2 Vehicles

99

4+ Years College

105

3+ Vehicles

93

28.0% of USSPI-Portland Circulation is home delivered.

Market Demographics % Population

Portland-Vancouver

100.0 26.3 73.7

Core City* Suburbs

% Households

100.0 28.8 71.2

Average E.B.I.

% Total Retail Sales

% Food Sales

$65,901 $64,589 $66,433

100.0 27.3 72.7

100.0 30.0 70.0

Total E.B.I.

100.0 28.2 71.8

% Auto Sales

100.0 22.0 78.0

Source: Claritas *Metro City: Portland

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households The Oregonian (AD) TOTAL USSPI Portland

158.7 158.7 153.0

Metro Circulation Coverage (000) %

930.1 145.0 145.0 142.2

15.6 15.6 15.3

City** Circulation Coverage (000) %

268.0 75.4 75.4 57.2

Suburbs Circulation Coverage (000) %

662.1 69.6 69.6 85.0

28.1 28.1 21.3

10.5 10.5 12.8

**Portland

Metro County Circulation Breakdown Households (000)

Clackamas Columbia Multnomah Washington Yamhill Clark, WA Total

The Oregonian Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

157.0 19.8 327.5 218.0 36.4 171.4 930.1

33.6 1.9 61.7 38.0 4.3 5.5 145.0

21.4 9.6 18.8 17.4 11.8 3.2 15.6

46.3 4.7 59.6 26.6 5.0 ― 142.2

29.5 23.7 18.2 12.2 13.7 ― 15.3

8.8 8.2

― ―

― ―

3.3 3.7

37.5 45.1

Non-Metro Counties Crook Jefferson

Source: Circulation '17; USSPI Publisher Records


Providence Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. East Bay Newspapers A. Barrington Times (W)* B. Bristol Phoenix (Th)* C. Sakonnet Times (Th)* D. Warren Times-Gazette (W)* E. Westport Shorelines (Th)* F. East Providence Post (Th)* G. Portsmouth Times (Th)*

23,511 2,643 3,482 2,784 1,455 1,236 7,874 4,037

N/A N/A N/A N/A N/A N/A N/A N/A

2. Sun Publishing Company A. Westerly Sun (M-Sa) Westerly Sun (Su) B. Westerly Pawcatuck Express (Th) C. Mystic River Press (Th)

42,999 5,910 5,910 23,680 13,409

43,500 6,300 7,000 23,700 13,500

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group 1 1 1 3 1 2/3 1

3 2/3 1

Publishers by County Metro Counties Bristol County 1. East Bay Newspapers Providence County 1. East Bay Newspapers Washington County 2. Sun Publishing Company Non-Metro Counties New London County, CT 2. Sun Publishing Company Newport County 1. East Bay Newspapers

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Providence Profile of USSPI-Providence Circulation Area HHI $35,000+

Index vs. Providence 111

Owner-Occupied HU's

Index vs. Providence 112

HHI $100,000+

123

Renter-Occupied HU's

81

Home Value $200,000+

127

Single Family Homes

124

HH's with Children

95

2 Vehicles

109

4+ Years College

119

3+ Vehicles

124

75.3% of USSPI-Providence Circulation is home delivered.

Market Demographics % Population

ProvidenceWarwick-Pawtucket

100.0 18.4 81.6

Core City* Suburbs

% Households

100.0 16.5 83.5

Average E.B.I.

% Total Retail Sales

% Food Sales

$62,539 $49,066 $65,193

100.0 12.3 87.7

100.0 15.6 84.4

Total E.B.I.

100.0 12.9 87.1

% Auto Sales

100.0 5.1 94.9

Source: Claritas *Metro City: Providence

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Journal (M) TOTAL USSPI Providence

68.3 68.3 66.5

Metro Circulation Coverage (000) %

382.8 59.6 59.6 39.1

City** Circulation Coverage (000) %

63.0 7.8 7.8 ▬

15.6 15.6 10.2

Suburbs Circulation Coverage (000) %

319.8 51.8 51.8 39.1

12.4 12.4 ▬

16.2 16.2 12.2

**Providence

Metro County Circulation Breakdown Households (000)

Bristol Kent Providence Washington Total

Circulation (000)

Journal Coverage %

USSPI Circulation (000)

Coverage %

19.2 68.9 245.2 49.5 382.8

3.8 13.5 33.7 8.6 59.6

19.8 19.6 13.7 17.4 15.6

7.2 ― 7.5 24.4 39.1

37.5 ― 3.1 49.3 10.2

107.4 35.3

0.4 3.8

0.4 10.8

18.6 6.6

17.3 18.7

Non-Metro County New London, CT Newport

Source: Circulation '17; USSPI Publisher Records


Reno Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Sierra Nevada Media Group A. Nevada Appeal (Tu-Sa)* Nevada Appeal (Su)* B. (Gardnerville) RecordCourier (W,F)* C. Tahoe Daily Tribune (Saturday Total) (W,F,Sa)* D. North Lake Tahoe Bonanza (Th)* E. Sierra Sun (Friday Total) (W,F)* F. Lahontan Valley News (W,F)* *Denotes Tabloid.

Circulation ROP Insert

PRIZM Target Group

Publishers by County

30,687 8,161 11,818

33,000 8,400 13,000

3

Metro County

4,178

4,600

3

Washoe County 1. Sierra Nevada Media Group

7,078 2,653 6,286 2,331

8,400 2,700 6,300 2,600

3 1 1 4

Non-Metro Counties Carson City County 1. Sierra Nevada Media Group Churchill County 1. Sierra Nevada Media Group Douglas County 1. Sierra Nevada Media Group

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Reno Profile of USSPI-Reno Circulation Area HHI $35,000+

Index vs. Reno 101

Owner-Occupied HU's

Index vs. Reno 111

HHI $100,000+

89

Renter-Occupied HU's

84

Home Value $200,000+

107

Single Family Homes

120

HH's with Children

91

2 Vehicles

109

4+ Years College

89

3+ Vehicles

122

35.8% of USSPI-Reno Circulation is home delivered.

Market Demographics % Population

Reno

100.0 53.2 46.8

Core City* Suburbs

% Households

100.0 55.5 44.5

Average E.B.I.

% Total Retail Sales

% Food Sales

$63,721 $59,066 $69,532

100.0 65.1 34.9

100.0 63.9 36.1

Total E.B.I.

100.0 51.5 48.5

% Auto Sales

100.0 70.5 29.5

Source: Claritas *Metro City: Reno

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Gazette-Journal (M) TOTAL USSPI Reno

33.0 33.0 30.7

Metro Circulation Coverage (000) %

173.1 26.1 26.1 2.7

City** Circulation Coverage (000) %

96.1 14.1 14.1 ▬

15.1 15.1 1.6

Suburbs Circulation Coverage (000) %

77.0 12.0 12.0 2.7

14.7 14.7 ▬

15.6 15.6 3.5

**Reno

Metro County Circulation Breakdown Households (000)

Washoe Total

Gazette-Journal Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

173.1 173.1

26.1 26.1

15.1 15.1

2.7 2.7

1.6 1.6

21.5 9.6 20.6

1.4 0.6 1.6

6.5 6.3 7.8

5.3 2.2 6.7

24.7 22.9 32.5

Non-Metro Counties Carson City Churchill Douglas

Source: Circulation '17; USSPI Publisher Records


Rio Grande Valley Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Rio Grande Valley Media Network A. The (McAllen) Monitor (M-Sa) The (McAllen) Monitor (Su) B. (Harlingen) Valley Morning Star (M-Sa) (Harlingen) Valley Morning Star (Su) C. The Brownsville Herald (Friday Total) (M-Sa) The Brownsville Herald (Su) D. Mid-Valley Town Crier (W) Mid-Valley Town Crier (Su) E. Coastal Current (F)*

Circulation ROP Insert

PRIZM Target Group

Publishers by County

102,497 23,429 29,057

89,000 20,600 26,300

3

Cameron County 1. Rio Grande Valley Media Network

11,254

10,900

4

Hidalgo County 1. Rio Grande Valley Media Network

12,880

12,900

17,949 14,360 21,865 21,792 28,000

7,600 10,600 21,900 21,900 28,000

4

Willacy County 1. Rio Grande Valley Media Network

4 4

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Extended Coverage

USSPI strives to provide the best targeted coverage for our clients. This Market Book only defines the core markets that make-up U.S. Suburban Press. In addition, USSPI maintains an "extended" newspaper database that goes deeper and wider than the networks offered in this book. Multicultural or rural newspapers are often needed to complete a "buy" and we can also reach that audience. Let our 40+ years of experience develop a solid plan to reach your target.

Call 1-646-237-6929


Sacramento Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

1. Gold Country Media A. Auburn Journal (Tu-F) Auburn Journal (Su) B. Placer Herald (Th) C. The Folsom/El Dorado Hills Telegraph (Th) D. Loomis News (Th) E. Roseville Press-Tribune (Th) F. Colfax Record (Th) G. Lincoln News Messenger (Th)

39,401 8,101 8,163 5,289

40,500 8,700 8,400 6,000

7,834 966 12,698 736 3,777

8,000 1,100 12,000 900 3,800

2. Fairfield Publishing Co. A. (Fairfield) Daily Republic (Thursday Total) (M,W-Sa) (Fairfield) Daily Republic (Su)

11,131

11,600

11,131 14,355

11,600 14,300

3. Herburger Publications, Inc. A. Elk Grove Citizen (W,F) B. The Galt Herald (Includes TMC Galt Shopper) (W) C. Laguna Citizen (Th)

27,448 5,614

35,500 10,600

2

9,241 12,593

11,500 13,400

3 3

4. The Davis Enterprise A. The Davis Enterprise (W,F) The Davis Enterprise (Su) B. Winters Express (Th)

9,434 7,439 8,084 1,995

9,100 6,800 7,600 2,300

5. Mountain Democrat A. Mountain Democrat (Friday Total) (M,W,F)

7,240

9,700

7,240

9,700

3

6. The Union A. Grass Valley Union (M-Sa)

9,534 9,534

10,300 10,300

3

Publishers by County

1/3

Metro Counties

1/2

El Dorado County 5. Mountain Democrat

2 1 1/2 3 1

3

Placer County 1. Gold Country Media Sacramento County 1. Gold Country Media 3. Herburger Publications, Inc. Yolo County 4. The Davis Enterprise Non-Metro Counties Nevada County 6. The Union Solano County 2. Fairfield Publishing Co.

2 3

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Sacramento Profile of USSPI-Sacramento Circulation Area HHI $35,000+

Index vs. Sacramento 106

Owner-Occupied HU's

Index vs. Sacramento 110

HHI $100,000+

118

Renter-Occupied HU's

84

Home Value $200,000+

106

Single Family Homes

110

HH's with Children

106

2 Vehicles

104

4+ Years College

101

3+ Vehicles

121

72.2% of USSPI-Sacramento Circulation is home delivered.

Market Demographics % Population

Sacramento

100.0 21.6 78.4

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$66,011 $56,227 $68,772

100.0 15.2 84.8

100.0 15.7 84.3

Total E.B.I.

100.0 22.0 78.0

100.0 18.8 81.2

% Auto Sales

100.0 7.5 92.5

Source: Claritas *Metro City: Sacramento

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households The Bee (M) TOTAL USSPI Sacramento

134.1 134.1 104.2

Metro Circulation Coverage (000) %

832.0 123.8 123.8 80.7

14.9 14.9 9.7

City** Circulation Coverage (000) %

183.1 39.3 39.3 0.7

Suburbs Circulation Coverage (000) %

648.9 84.5 84.5 80.0

21.5 21.5 0.4

13.0 13.0 12.3

**Sacramento

Metro County Circulation Breakdown Households (000)

El Dorado Placer Sacramento Yolo Total

Circulation (000)

The Bee Coverage %

USSPI Circulation (000)

Coverage %

72.8 145.3 539.2 74.7 832.0

8.3 24.1 83.2 8.2 123.8

11.4 16.6 15.4 11.0 14.9

9.0 30.7 31.7 9.3 80.7

12.4 21.1 5.9 12.4 9.7

42.6 152.6

1.8 1.5

4.2 1.0

9.3 11.2

21.8 7.3

Non-Metro Counties Nevada Solano

Source: Circulation '17; USSPI Publisher Records


San Antonio Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Prime Time Newspapers A. JBSA Legacy (F)* B. (Metrocom) Northeast Herald (W)* C. Northwest Light (W)* D. Southside Reporter (W)*

Circulation ROP Insert 259,468 33,000 73,619 61,858 90,991

PRIZM Target Group

303,200 33,000 2 85,200 2/3 67,000 1/2/3 118,000 4

Publishers by County Bexar County 1. Prime Time Newspapers Guadalupe County 1. Prime Time Newspapers

PLEASE NOTE: 10,000 subscribers of the San Antonio Express-News receive the Southside Reporter in tandem. *Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


San Antonio Profile of USSPI-San Antonio Circulation Area HHI $35,000+

Index vs. San Antonio 98

Owner-Occupied HU's

Index vs. San Antonio 105

HHI $100,000+

86

Renter-Occupied HU's

91

Home Value $200,000+

62

Single Family Homes

112

HH's with Children

112

2 Vehicles

100

4+ Years College

74

3+ Vehicles

102

87.3% of USSPI-San Antonio Circulation is home delivered.

Market Demographics % Population

San Antonio

100.0 64.5 35.5

Core City* Suburbs

% Households

100.0 65.6 34.4

Average E.B.I.

% Total Retail Sales

% Food Sales

$61,531 $54,964 $74,079

100.0 73.5 26.5

100.0 76.3 23.7

Total E.B.I.

100.0 58.6 41.4

% Auto Sales

100.0 75.5 24.5

Source: Claritas *Metro City: San Antonio

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Express-News (AD) TOTAL USSPI San Antonio

96.0 96.0 259.5

Metro Circulation Coverage (000) %

800.6 83.1 83.1 259.5

10.4 10.4 32.4

City** Circulation Coverage (000) %

525.6 67.6 67.6 177.6

Suburbs Circulation Coverage (000) %

275.0 15.5 15.5 81.9

12.9 12.9 33.8

5.6 5.6 29.8

**San Antonio

Metro County Circulation Breakdown Households (000)

Bexar Comal Guadalupe Wilson Total

681.0 49.4 53.2 17.0 800.6

Source: Circulation '17; USSPI Publisher Records

Express-News Circulation Coverage (000) %

72.2 5.2 4.3 1.4 83.1

10.6 10.5 8.1 8.2 10.4

USSPI Circulation (000)

237.7 ― 21.8 ― 259.5

Coverage %

34.9 ― 41.0 ― 32.4


San Diego Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. UT Community PressInland Division A. Poway News Chieftain (Th)* B. Rancho Bernardo News Journal (Th)* C. Ramona Sentinel (Th)* 2. UT Community PressCoastal Division A. La Jolla Light (Th)* B. Rancho Santa Fe Review (Th)* C. Del Mar Times (Th)* D. Solana Beach Sun (Th)* E. Carmel Valley News (Th)* F. Encinitas Advocate (F)*

Circulation ROP Insert

PRIZM Target Group

44,393 14,722

45,200 14,900

1

16,551 13,120

16,800 13,500

1 1

77,506 17,875 6,987 7,046 4,325 17,421 23,852

46,100 N/A N/A N/A 4,500 17,600 24,000

1 1 1 1 1 1

Publishers by County

San Diego County 1. UT Community Press-Inland Division 2. UT Community Press-Coastal Division

*Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


San Diego Profile of USSPI-San Diego Circulation Area HHI $35,000+

Index vs. San Diego 114

Owner-Occupied HU's

Index vs. San Diego 124

HHI $100,000+

162

Renter-Occupied HU's

72

Home Value $200,000+

109

Single Family Homes

116

HH's with Children

105

2 Vehicles

112

4+ Years College

171

3+ Vehicles

108

100.0% of USSPI-San Diego Circulation is home delivered.

Market Demographics % Population

San Diego

100.0 41.9 58.1

Core City* Suburbs

% Households

100.0 44.3 55.7

Average E.B.I.

% Total Retail Sales

% Food Sales

$73,180 $75,732 $71,151

100.0 44.9 55.1

100.0 46.3 53.7

Total E.B.I.

100.0 45.9 54.1

% Auto Sales

100.0 38.3 61.7

Source: Claritas *Metro City: San Diego

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Union-Tribune (M) TOTAL USSPI San Diego

166.1 166.1 121.9

Metro Circulation Coverage (000) %

1,160.8 159.6 159.6 121.9

13.7 13.7 10.5

City** Circulation Coverage (000) %

514.4 61.9 61.9 33.9

Suburbs Circulation Coverage (000) %

646.4 97.7 97.7 88.0

12.0 12.0 6.6

15.1 15.1 13.6

**San Diego

Metro County Circulation Breakdown Households (000)

San Diego Total

1,160.8 1,160.8

Source: Circulation '17; USSPI Publisher Records

Union-Tribune Circulation Coverage (000) %

159.6 159.6

13.7 13.7

USSPI Circulation (000)

121.9 121.9

Coverage %

10.5 10.5


San Francisco/San Jose Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Marin Scope Community Newspapers A. Novato Advance (W) B. Mill Valley Herald (W) C. Ross Valley Reporter (W) D. San Rafael News Pointer (W) E. Sausalito Marinscope (W) F. Twin Cities Times (W) G. Pacifica Tribune (W)

21,305 6,500 2,500 2,500 3,035 1,250 2,020 3,500

21,400 6,500 2,500 2,500 3,100 1,200 2,100 3,500

1 1 1 1 1 1 1

2. Embarcadero Publishing Company A. Palo Alto Weekly (F)* B. Menlo Park Almanac (W)* C. Mountain View Voice (F)* D. Pleasanton Weekly (F)*

78,500 33,500 15,000 16,000 14,000

78,500 33,500 15,000 16,000 14,000

1 1 1 2

3. Gibson Radio & Publishing Co. A. Martinez News-Gazette (Su,W) B. Benicia Herald (Su,Tu-F)

20,600 10,600 10,000

17,000 7,000 10,000

1 1

4. Silicon Valley Community Newspapers A. Los Gatos Weekly-Times (F)* B. Cupertino Courier (F)* C. Sunnyvale Sun (F)* D. Willow Glen Resident (F)* E. Campbell Reporter (F)* F. Saratoga News (F)* G. Rose Garden Resident (F)* H. Almaden Resident (F)* I. Cambrian Resident (F)*

93,137 18,325 13,411 11,610 14,501 8,879 11,114 4,661 5,488 5,148

93,400 18,400 13,400 11,600 14,500 9,000 11,200 4,600 5,500 5,200

1 1 1 1 1 1 1 1 1

154,188

155,400

154,188 254,237

155,400 255,000

6. Pacific Sun A. Pacific Sun (F)*

22,075 22,075

22,100 22,100

7. East Bay Community Papers A. Walnut Creek Journal/ Lamorinda Sun (F)* B. Concord Transcript/Pleasant Hill-Martinez Record (F)* C. The Valley Journal/ Times Herald (F)* D. Antioch/Brentwood/Oakley Pittsburg News (F)*

54,496

54,700

12,340

8. Hills Weeklies A. Alameda Journal (F)* B. Berkeley Voice (F)* C. El Cerrito Journal (F)* D. The Montclarion (F)* E. The Piedmonter (F)*

56,573 18,057 6,282 2,846 24,347 5,041

56,700 18,100 6,300 2,900 24,400 5,000

9. Alameda Community Papers A. Oakland Tribune (F)* B. Hayward Daily Review (F)* C. Fremont Argus (F)*

27,965 8,241 10,267 9,457

28,100 8,300 10,300 9,500

*Denotes Tabloid. All other papers are Broadsheet.

Publishers by County

1

Metro Counties Alameda County 2. Embarcadero Publishing Company 7. East Bay Community Papers 8.Hills Weeklies 9. Alameda Community Papers Contra Costa County 3. Gibson Radio & Publishing Company 7. East Bay Community Papers 9. Alameda Community Papers Marin County 1. Marin Scope Community Newspapers 6. Pacific Sun

1

San Francisco County 5. San Francisco Examiner

12,400

1

San Mateo County 2. Embarcadero Publishing Company 5. San Francisco Examiner

12,655

12,700

1

20,280

20,300

1/2

9,221

9,300

1/3

Santa Clara County 4. Silicon Valley Community Newspapers Non-Metro County

PLEASE NOTE: Subscribers of the East Bay Times receive the East Bay Community Papers in tandem.

PRIZM Target Group 1/3 1 1 1 1

PLEASE NOTE: Subscribers of the East Bay Times receive the Hills Weeklies in tandem.

PLEASE NOTE: Subscribers of the East Bay Times receive the Alameda Community Papers in tandem.

PLEASE NOTE: Subscribers of the San Jose Mercury News receive the Silicon Valley Community Newspapers in tandem. 5. San Francisco Examiner A. San Francisco Examiner (Thursday Total) (M-F)* San Francisco Examiner (Su)*

Publisher/Newspaper(s)

Circulation ROP Insert

Colusa County 8.Hills Weeklies

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.

1/3 1/3 1


San Francisco/San Jose Profile of USSPI-San Francisco/San Jose Circulation Area HHI $35,000+

Index vs. San Francisco/San Jose 99

Owner-Occupied HU's

Index vs. San Francisco/San Jose 100

HHI $100,000+

98

Renter-Occupied HU's

100

Home Value $200,000+

99

Single Family Homes

101

HH's with Children

98

2 Vehicles

99

4+ Years College

101

3+ Vehicles

95

67.6% of USSPI-San Francisco/San Jose Circulation is home delivered.

Market Demographics % Population

San Francisco/San Jose

100.0 35.0 65.0

Core Cities* Suburbs

% Households

100.0 36.1 63.9

Total E.B.I.

100.0 33.7 66.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$101,853 $95,206 $105,609

100.0 38.2 61.8

100.0 42.1 57.9

% Auto Sales

100.0 27.9 72.1

Source: Claritas *Metro Cities: San Francisco, San Jose, Oakland

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Chronicle (M) Mercury News (M) The Tribune (M) TOTAL USSPI San Francisco

Metro Circulation Coverage (000) %

2,413.9 116.4 91.5 14.3 222.2 474.0

147.2 93.7 13.6 254.5 528.8

Cities** Circulation Coverage (000) %

871.5 43.6 39.7 8.3 91.6 151.3

4.8 78.6 0.6 9.2 19.6

Suburbs Circulation Coverage (000) %

1,542.4 72.8 51.8 6.0 130.6 322.7

5.0 91.1 1.0 10.5 17.4

4.7 3.4 0.4 8.5 20.9

**San Francisco, San Jose, Oakland

Metro County Circulation Breakdown Households (000)

Alameda Contra Costa Marin San Francisco San Mateo Santa Clara Total

594.5 402.5 108.1 375.2 276.3 657.3 2,413.9

Chronicle Circulation Coverage (000) %

Mercury News Circulation Coverage (000) %

The Tribune Circulation Coverage (000) %

USSPI Circulation Coverage (000) %

25.2 14.6 13.8 32.3 22.8 7.7 116.4

4.2 3.6 12.8 8.6 8.3 1.2 4.8

4.4 0.1 ― 0.2 4.8 82.0 91.5

0.7 0.0 ― 0.1 1.7 12.5 3.8

13.8 0.4 ― 0.1 ― ― 14.3

2.3 0.1 ― 0.0 ― ― 0.6

82.5 59.2 39.9 95.1 79.0 118.3 474.0

13.9 14.7 36.9 25.3 28.6 18.0 19.6

18.1

100.0

Non-Metro County Colusa

7.1

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records


Savannah Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. MPG Savannah A. Savannah Morning News (M-Sa) Savannah Morning News (Su) B. Blufton Today (W) Blufton Today (Su) C. Effingham Now (W) D. Bryan County Now (Th)

63,933 27,086 34,629 18,336 12,180 8,309 10,202

52,800 21,100 28,300 18,400 12,200 6,900 6,400

PRIZM Target Group 2/3 3 2/3 2

Publishers by County Metro Counties Bryan County 1. MPG Savannah Chatham County 1. MPG Savannah

All papers are Broadsheet. Effingham County 1. MPG Savannah Non-Metro County Beaufort County, SC 1. MPG Savannah

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Savannah Profile of USSPI-Savannah Circulation Area Index vs. Savannah

Index vs. Savannah

HHI $35,000+

96

Owner-Occupied HU's

102

HHI $100,000+

89

Renter-Occupied HU's

96

Home Value $200,000+

99

Single Family Homes

96

HH's with Children

97

2 Vehicles

102

4+ Years College

95

3+ Vehicles

98

77.6% of USSPI-Savannah Circulation is home delivered.

Market Demographics % Population

% Households

Total E.B.I.

Average E.B.I.

% Total Retail Sales

% Food Sales

% Auto Sales

Savannah

100.0

100.0

100.0

$59,906

100.0

100.0

100.0

Core City*

38.3

39.7

30.5

$45,992

52.1

43.3

66.0

Suburbs

61.7

60.3

69.5

$69,052

47.9

56.7

34.0

Source: Claritas *Metro City: Savannah

Newspaper Circulation/Coverage Total Circulation (000)

Households USSPI Savannah

Metro Circulation Coverage (000) %

145.5 63.9

City** Circulation Coverage (000) %

Suburbs Circulation Coverage (000) %

57.7

41.2

28.3

87.8 ▬

41.2

**Savannah

Metro County Circulation Breakdown USSPI Households (000)

Bryan

Circulation (000)

Coverage %

12.6

11.4

90.5

Chatham

113.2

19.8

17.5

Effingham

19.7

10.0

50.8

145.5

41.2

28.3

18.3

24.7

Total

Metro County Circulation Breakdown Beaufort, SC Source: Circulation '17; USSPI Publisher Records

74.2

46.9


Seattle Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Sound PublishingOlympic Peninsula A. Peninsula Daily News (M-F) Peninsula Daily News (Su) B. Forks Forum (Th)* C. Sequim Gazette (W)

18,936 10,373 11,721 4,536 4,027

19,700 11,100 12,700 4,500 4,100

6,212

6,500

6,212

6,500

358,798 2,385 3,172 15,062 11,929 6,729 17,975 23,998 35,175 13,947

359,100 2,400 3,300 15,100 12,000 6,700 18,000 24,000 35,200 14,000

1 3 2 1 2 2/3 2 1/2 2/3

24,185 29,224 24,276 24,753 25,290 2,886 22,613 24,555 11,751

24,200 29,200 24,300 24,800 25,300 2,900 22,600 24,600 11,800

1 2 1 3 2 1 1 1/2 1

3,240

3,200

1

25,323 4,738 1,800 1,855 1,937

25,300 4,600 1,800 1,900 1,900

2 2 3 3 3

44,702 44,702

45,000 45,000

1/3

2. The Leader A. The (Port Townsend/ Jefferson County) Leader (W) 3. Sound Publishing, Inc. A. Bainbridge Island Review (F)* B. South Whidbey Record (W,Sa)* C. Central Kitsap Reporter (F)* D. North Kitsap Herald (F)* E. Arlington Times (Su)* F. Port Orchard Independent (F)* G. Auburn Reporter (F)* H. Bellevue Reporter (F)* I. Marysville Globe (Su)* J. Covington/ Maple Valley Reporter (F)* K. The (Federal Way) Mirror (F)* L. Issaquah/Sammamish Reporter (F)* M. Kent Reporter (F)* N. Kirkland Reporter (F)* O. Mercer Island Reporter (W)* P. Redmond Reporter (F)* Q. Renton Reporter (F)* R. Snoqualmie Valley Record (F)* S. Vashon-Maury Island Beachcomber (W)* T. (Enumclaw/Bonney Lake & Sumner) Courier-Herald (W)* U. Whidbey News-Times (W,Sa)* V. Islands' Sounder (W)* W. Journal of the San Juans (W)* X. Islands' Weekly (Tu)* 4. Seattle Weekly A. Seattle Weekly (W)*

Publishers by County Metro Counties

4 4 4

Island County 3. Sound Publishing, Inc. King County 3. Sound Publishing, Inc. 4. Seattle Weekly

4 Pierce County 3. Sound Publishing, Inc. Snohomish County 3. Sound Publishing, Inc. Non-Metro Counties Clallam County 1. Sound Publishing-Olympic Peninsula Jefferson County 2. The Leader Kitsap County 3. Sound Publishing, Inc. San Juan County 3. Sound Publishing, Inc.

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Seattle Profile of USSPI-Seattle Circulation Area HHI $35,000+

Index vs. Seattle 100

Owner-Occupied HU's

Index vs. Seattle 100

HHI $100,000+

102

Renter-Occupied HU's

100

Home Value $200,000+

102

Single Family Homes

100

HH's with Children

94

2 Vehicles

99

4+ Years College

107

3+ Vehicles

96

81.1% of USSPI-Seattle Circulation is home delivered.

Market Demographics % Population

Seattle-BellevueEverett/Tacoma

100.0 22.9 77.1

Core Cities* Suburbs

% Households

100.0 26.2 73.8

Total E.B.I.

100.0 26.0 74.0

Average E.B.I.

% Total Retail Sales

% Food Sales

$80,291 $79,626 $80,528

100.0 31.8 68.2

100.0 16.9 83.1

% Auto Sales

100.0 22.8 77.2

Source: Claritas *Metro Cities: Seattle, Tacoma

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Times (M) News-Tribune (M) TOTAL USSPI Seattle

179.9 53.1 233.0 427.5

Metro Circulation Coverage (000) %

1,512.8 158.8 48.6 207.4 348.1

10.5 3.2 13.7 23.0

Cities** Circulation Coverage (000) %

396.9 69.2 17.7 86.9 35.2

17.4 4.5 21.9 8.9

Suburbs Circulation Coverage (000) %

1,115.9 89.6 30.9 120.5 312.9

8.0 2.8 10.8 28.0

**Seattle, Tacoma

Metro County Circulation Breakdown Households (000)

Island King Pierce Snohomish Total

34.2 864.9 320.8 292.9 1,512.8

Times Circulation Coverage (000) %

News-Tribune Circulation Coverage (000) %

USSPI Circulation Coverage (000) %

2.4 129.9 6.0 20.5 158.8

7.0 15.0 1.9 7.0 10.5

― 3.9 44.7 ― 48.6

― 0.5 13.9 ― 3.2

7.6 298.5 19.2 22.8 348.1

22.2 34.5 6.0 7.8 23.0

1.3 1.1 5.7 0.4

4.0 7.4 5.6 5.0

― ― 0.8 ―

― ― 0.8 ―

16.5 7.8 45.5 4.8

50.3 52.3 44.9 60.0

Non-Metro Counties Clammam Jefferson Kitsap San Juan

32.8 14.9 101.4 8.0

Source: Circulation '17; USSPI Publisher Records


Springfield, MA Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Reminder Publications A. The (Longmeadow) Reminder (Th)*

24,890 24,890

25,000 25,000

PRIZM Target Group 1

Publishers by County Hampden County 1. Reminder Publication

*Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Springfield, MA Profile of USSPI-Springfield Circulation Area HHI $35,000+

Index vs. Springfield 103

Owner-Occupied HU's

Index vs. Springfield 106

HHI $100,000+

105

Renter-Occupied HU's

90

Home Value $200,000+

98

Single Family Homes

105

HH's with Children

99

2 Vehicles

104

4+ Years College

94

3+ Vehicles

102

88.1% of USSPI-Springfield Circulation is home delivered.

Market Demographics % Population

Springfield

100.0 24.4 75.6

Core City* Suburbs

% Households

100.0 23.6 76.4

Average E.B.I.

% Total Retail Sales

% Food Sales

$57,995 $41,073 $63,210

100.0 20.4 79.6

100.0 13.6 86.4

Total E.B.I.

100.0 16.7 83.3

% Auto Sales

100.0 21.3 78.7

Source: Claritas *Metro City: Springfield

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Republican (M) TOTAL USSPI Springfield

37.4 37.4 24.9

Metro Circulation Coverage (000) %

242.6 35.8 35.8 24.7

City** Circulation Coverage (000) %

57.1 9.1 9.1 5.4

14.8 14.8 10.2

Suburbs Circulation Coverage (000) %

185.5 26.7 26.7 19.3

16.0 16.0 9.5

14.4 14.4 10.4

**Springfield

Metro County Circulation Breakdown Households (000)

Hampden Hampshire Total

182.8 59.8 242.6

Source: Circulation '17; USSPI Publisher Records

Republican Circulation Coverage (000) %

31.3 4.5 35.8

17.1 7.5 14.8

USSPI Circulation (000)

24.7 ― 24.7

Coverage %

13.5 ― 10.2


St. Louis Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Belleville News-Democrat A. Belleville News-Democrat (M-Sa) Belleville News-Democrat (Su) B. O'Fallon Progress (Th) C. Highland News Leader (W)

31,815 23,815 33,523 4,000 4,000

36,000 28,000 40,000 4,000 4,000

2 2

2. Times Newspapers A. Webster-Kirkwood Times (F)* B. South County Times (F)*

76,230 39,551 36,679

63,200 30,400 32,800

1 1/3

3

Publishers by County Madison County, IL 1. Belleville News-Democrat St. Clair County, IL 1. Belleville News-Democrat St. Louis County, MO 2. Times Newspapers

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


St. Louis Profile of USSPI-St. Louis Circulation Area Index vs. St. Louis 103

Owner-Occupied HU's

Index vs. St. Louis 104

HHI $100,000+ Home Value $200,000+

111 108

Renter-Occupied HU's Single Family Homes

91 106

HH's with Children 4+ Years College

98 109

2 Vehicles 3+ Vehicles

107 102

HHI $35,000+

85.6% of USSPI-St. Louis Circulation is home delivered.

Market Demographics % Population

St. Louis

100.0 11.5 88.5

Core City* Suburbs

% Households

100.0 13.0 87.0

Average E.B.I.

% Total Retail Sales

% Food Sales

$63,690 $44,547 $66,560

100.0 8.4 91.6

100.0 18.2 81.8

Total E.B.I.

100.0 9.1 90.9

% Auto Sales

100.0 7.1 92.9

Source: Claritas *Metro City: St. Louis

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Post Dispatch (M) TOTAL USSPI St. Louis

121.3 121.3 108.0

Metro Circulation Coverage (000) %

1,104.2 111.7 111.7 105.9

10.1 10.1 9.6

City** Circulation Coverage (000) %

144.0 48.2 48.2 0.3

Suburbs Circulation Coverage (000) %

960.2 63.5 63.5 105.6

33.5 33.5 0.2

6.6 6.6 11.0

**St. Louis

Metro County Circulation Breakdown Households (000)

Clinton, IL Jersey, IL Madison, IL Monroe, IL St. Clair, IL Franklin, MO Jefferson, MO Lincoln, MO St. Charles, MO St. Louis, MO St. Louis City, MO Warren, MO Total

14.1 8.7 107.0 13.1 103.5 40.1 85.0 19.8 146.7 409.4 144.0 12.8 1,104.2

Source: Circulation '17; USSPI Publisher Records

Post Dispatch Circulation Coverage (000) %

0.4 0.1 7.0 1.0 3.5 2.4 5.8 0.9 16.5 64.2 9.3 0.6 111.7

2.8 1.1 6.5 7.6 3.4 6.0 6.8 4.5 11.2 15.7 6.5 4.7 10.1

USSPI Circulation (000)

1.5 ― 7.8 1.1 19.3 ― ― ― ― 76.2 ― ― 105.9

Coverage %

10.6 ― 7.3 8.4 18.6 ― ― ― ― 18.6 ― ― 9.6


Tampa Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Community News Publications A. The Lutz News (W) B. Land O' Lakes Laker (W) C. Wesley Chapel Laker (W) D. Zephyrhills/Dade City Laker (W)

43,253 7,041 13,980 13,999 8,233

44,800 9,000 13,400 13,400 9,000

1/2 2 2 4

103,774 27,704 12,068 25,204 24,342 14,456

103,600 27,700 12,100 25,300 24,300 14,200

3 1/2 3 4 3

34,197 34,197 41,745

40,600 40,600 60,600

112,137

112,200

33,012

33,000

4

28,850

28,900

4

26,275

26,300

2

24,000

24,000

1

2. Tampa Bay Newspapers A. Seminole Beacon (Th) B. Belleair Bee (Th) C. Clearwater Beacon (F) D. Largo Leader (Th) E. Beach Beacon (Th) 3. Lakeland Ledger A. The Lakeland Ledger (M-Sa) The Lakeland Ledger (Su) 4. The Suncoast News A. The Suncoast News Pasco North (W)* B. The Suncoast News Pasco Central (W)* C. The Suncoast News Pasco South (W)* D. The Suncoast News North Pinellas (W)*

3

Publishers by County Metro Counties Hillsborough County 1. Community News Publications Pasco County 1. Community News Publications 4. The Suncoast News Pinellas County 2. Tampa Bay Newspapers 4. The Suncoast News Non-Metro County Polk County 3. Lakeland Ledger

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Tampa Profile of USSPI-Tampa Circulation Area HHI $35,000+

Index vs. Tampa 98

Owner-Occupied HU's

Index vs. Tampa 106

HHI $100,000+

91

Renter-Occupied HU's

88

Home Value $200,000+

90

Single Family Homes

98

HH's with Children

97

2 Vehicles

98

4+ Years College

89

3+ Vehicles

101

78.9% of USSPI-Tampa Circulation is home delivered.

Market Demographics % Population

TampaSt. Petersburg-Clearwater Core Cities* Suburbs

100.0 20.7 79.3

% Households

100.0 21.4 78.6

Total E.B.I.

100.0 21.7 78.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$57,146 $58,160 $56,870

100.0 26.9 73.1

100.0 13.1 86.9

% Auto Sales

100.0 26.3 73.7

Source: Claritas *Metro Cities: Tampa, St. Petersburg

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Times (M) Tribune (M) TOTAL USSPI Tampa

178.2 98.0 276.2 293.4

Metro Circulation Coverage (000) %

1,224.8 170.3 97.9 268.2 259.3

13.9 8.0 21.9 21.2

Cities** Circulation Coverage (000) %

261.7 57.4 34.0 91.4 16.0

21.9 13.0 34.9 6.1

Suburbs Circulation Coverage (000) %

963.1 112.9 63.9 176.8 243.3

11.7 6.6 18.4 25.3

**Tampa, St. Petersburg

Metro County Circulation Breakdown Households (000)

Hernando Hillsborough Pasco Pinellas Total

Times Circulation Coverage (000) %

73.4 518.8 198.8 433.8 1,224.8

Tribune Circulation Coverage (000) %

USSPI Circulation Coverage (000) %

13.3 40.8 26.3 89.9 170.3

18.1 7.9 13.2 20.7 13.9

― 66.2 1.9 29.8 97.9

― 12.8 1.0 6.9 8.0

― 9.4 122.1 127.8 259.3

― 1.8 61.4 29.5 21.2

33.9

14.0

Non-Metro County Polk

242.5

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records


Toledo Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. The Crescent-News A. The Crescent-News (Tu-F) The Crescent-News (Su)

13,274 13,274 14,421

All papers are Broadsheet.

13,600 13,600 14,800

PRIZM Target Group 3

Publishers by County Non-Metro Counties Defiance County 1. The Crescent-News Henry County 1. The Crescent-News Paulding County 1. The Crescent-News

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Toledo Profile of USSPI-Toledo Circulation Area HHI $35,000+

Index vs. Toledo 111

Owner-Occupied HU's

Index vs. Toledo 119

HHI $100,000+

101

Renter-Occupied HU's

64

Home Value $200,000+

72

Single Family Homes

116

HH's with Children

107

2 Vehicles

112

4+ Years College

61

3+ Vehicles

150

86.3% of USSPI-Toledo Circulation is home delivered.

Market Demographics % Population

Toledo

100.0 45.8 54.2

Core City* Suburbs

% Households

100.0 47.7 52.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$51,330 $38,378 $63,129

100.0 35.5 64.5

100.0 24.8 75.2

Total E.B.I.

100.0 35.6 64.4

% Auto Sales

100.0 37.7 62.3

Source: Claritas *Metro City: Toledo

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households The Blade (M) TOTAL USSPI Toledo

80.6 80.6 13.3

Metro Circulation Coverage (000) %

246.1 66.0 66.0 1.0

26.8 26.8 0.4

City** Circulation Coverage (000) %

117.3 37.2 37.2 ▬

Suburbs Circulation Coverage (000) %

128.8 28.8 28.8 1.0

31.7 31.7 ▬

22.4 22.4 0.8

**Toledo

Metro County Circulation Breakdown Households (000)

Fulton Lucas Wood Total

The Blade Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

16.4 178.4 51.3 246.1

2.8 52.1 11.1 66.0

17.1 29.2 21.6 26.8

1.0 ― ― 1.0

6.1 ― ― 0.4

15.1 10.9 7.5

0.4 0.9 ―

2.6 8.3 ―

7.3 2.0 1.9

48.3 18.3 25.3

Non-Metro Counties Defiance Henry Paulding

Source: Circulation '17; USSPI Publisher Records


Tucson Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Explorer/Marana News A. Explorer News (W)* B. Marana News (W)*

44,400 34,950 9,450

44,000 32,200 11,800

PRIZM Target Group 1/2 3

Publishers by County Pima County 1. Explorer/Marana News

*Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Tucson Profile of USSPI-Tucson Circulation Area HHI $35,000+

Index vs. Tucson 122

Owner-Occupied HU's

Index vs. Tucson 116

HHI $100,000+

156

Renter-Occupied HU's

70

Home Value $200,000+

153

Single Family Homes

117

HH's with Children

91

2 Vehicles

114

4+ Years College

140

3+ Vehicles

122

93.6% of USSPI-Tucson Circulation is home delivered.

Market Demographics % Population

Tucson

100.0 52.1 47.9

Core City* Suburbs

% Households

100.0 52.3 47.7

Average E.B.I.

% Total Retail Sales

% Food Sales

$53,428 $43,435 $64,404

100.0 64.4 35.6

100.0 64.6 35.4

Total E.B.I.

100.0 42.6 57.4

% Auto Sales

100.0 68.1 31.9

Source: Claritas *Metro City: Tucson

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Arizona Daily Star (M) TOTAL USSPI Tucson

59.6 59.6 44.4

Metro Circulation Coverage (000) %

401.9 56.5 56.5 43.9

14.1 14.1 10.9

City** Circulation Coverage (000) %

210.4 49.5 49.5 40.0

Suburbs Circulation Coverage (000) %

191.5 7.0 7.0 3.9

23.5 23.5 19.0

3.7 3.7 2.0

**Tucson

Metro County Circulation Breakdown Households (000)

Pima Total

401.9 401.9

Source: Circulation '17; USSPI Publisher Records

Arizona Daily Star Circulation Coverage (000) %

56.5 56.5

14.1 14.1

USSPI Circulation (000)

43.9 43.9

Coverage %

10.9 10.9


Washington D.C. Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Southern Maryland Newspapers A. (Calvert County) Recorder (W,F) B. Maryland Independent (W,F) C. (Lexington Park) Enterprise (W,F) D. The Enquirer Gazette (Th) E. Southern MD Advertiser (F)

50,415 10,417 16,789 12,482 2,902 7,825

51,900 10,500 17,900 12,600 3,000 7,900

1/2 1/2 1/2 1 1/2

110,204 12,069 60,040 18,670 2,557 10,463 6,405

110,400 12,100 60,100 18,700 2,600 10,500 6,400

1 1/2 1 3 3 2

21,125 21,125 22,576

23,900 23,900 33,100

4. The Current Newspapers, Inc. A. Northwest Current (W)* B. Georgetown Current (W)* C. Dupont Current (W)* D. Foggy Bottom Current (W)*

48,205 24,814 8,014 13,039 2,338

48,100 24,800 8,000 13,000 2,300

1 1 1 1

5. Prince George's Sentinel A. Prince George's Sentinel (Th)*

20,000 20,000

20,000 20,000

2

6. Fairfax County Times A. Fairfax County Times (F)

100,020 100,020

100,100 100,100

1/2

7. Mount Vernon Voice A. Mount Vernon Voice (W)*

12,000 12,000

12,000 12,000

1/2

8. Alexandria Times A. Alexandria Times (Th)*

19,311 19,311

19,300 19,300

1

9. Falls Church News-Press A. Falls Church News-Press (Th)*

10,000 10,000

10,000 10,000

1

10. Northern Virginia Media Services A. InsideNoVa | Prince William (F)* B. InsideNoVa | North Stafford (F)* C. Sun Gazette (Great Falls/ McLean/Oakton/Vienna) (Th)* D. Arlington Sun Gazette (Th)* E. Belvoir Eagle (Th)* F. Quantico Sentry (Th)*

121,648 25,941 14,829

121,400 26,000 15,000

1/2 1/2

34,232 24,146 15,000 7,500

36,700 24,700 13,000 6,000

1 1 2 3

11. Free Lance-Star Publishing A. Fredericksburg FreeLance Star (M-Sa) Fredericksburg FreeLance Star (Su) B. Stafford Star Weekly (Th) C. Spotsy & City Star Weekly (Th)

108,818

N/A

31,589

N/A

1/2

37,029 36,587 40,642

N/A N/A N/A

1/2 2

2. Times Community Newspapers A. Fauquier Times-Democrat (W) B. Loudoun Times-Mirror (Th)* C. Gainesville Times (W) D. Rappahannock News (Th) E. Culpeper Times (Th) F. Prince William Times (W) 3. News-Post A. The (Frederick) News-Post (M-Sa) The (Frederick) News-Post (Su)

1/2

(Frederick) News-Post is a Broadsheet format Tu-Sa and a Tabloid format on Monday.

Publishers by County Metro Counties District of Columbia 4. The Current Newspapers Calvert County, MD 1. Southern Maryland Newspapers Charles County, MD 1. Southern Maryland Newspapers Frederick County, MD 3. News-Post Prince George's County, MD 1. Southern Maryland Newspapers 5. Prince George's Sentinel Arlington County, VA 10. Northern Virginia Media Services Culpeper County, VA 2. Times Community Newspapers Fairfax County, VA 6. Fairfax County Times 7. Mount Vernon Voice 8. Alexandria Times 9. Falls Church News-Press 10. Northern Virginia Media Services Fauquier County, VA 2. Times Community Newspapers Loudoun County, VA 2. Times Community Newspapers Prince William County, VA 2. Times Community Newspapers 10. Northern Virginia Media Services Spotsylvania County, VA 11. Free Lance-Star Publishing Stafford County, VA 10. Northern Virginia Media Services 11. Free Lance-Star Publishing Non-Metro Counties St. Mary's County, MD 1. Southern Maryland Newspapers Caroline County, VA 11. Free Lance-Star Publishing Orange County, VA 11. Free Lance-Star Publishing Rappahannock County, VA 2. Times Community Newspapers Westmorland County, VA 11. Free Lance-Star Publishing

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Washington D.C. Profile of USSPI-Washington D.C. Circulation Area Index vs. Washington D.C. 101 99 98 105 93

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Washington D.C. 106 90 114 105 115

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

88.9% of USSPI-Washington D.C. Circulation is home delivered.

Market Demographics % Population

Washington D.C.

100.0 10.8 89.2

Core City* Suburbs

% Households

100.0 13.1 86.9

Average E.B.I.

% Total Retail Sales

% Food Sales

$97,069 $83,768 $99,072

100.0 9.1 90.9

100.0 18.1 81.9

Total E.B.I.

100.0 11.3 88.7

% Auto Sales

100.0 0.3 99.7

Source: Claritas *Metro City: Washington D.C.

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Post (M) TOTAL USSPI Washington D.C.

362.1 362.1 621.7

Metro Circulation Coverage (000) %

2,331.9 311.4 311.4 582.5

13.4 13.4 25.0

City** Circulation Coverage (000) %

305.2 44.0 44.0 47.9

Suburbs Circulation Coverage (000) %

2,026.7 267.4 267.4 534.6

14.4 14.4 15.7

13.2 13.2 26.4

**Washington D.C.

Metro County Circulation Breakdown Post Households (000)

District of Columbia Calvert, MD Charles, MD Frederick, MD Montgomery, MD Prince George's, MD Arlington, VA Clarke, VA Culpeper, VA Fairfax, VA Fauquier, VA King George, VA Loudoun, VA Prince William, VA Spotsylvania, VA Stafford, VA Warren, VA Berkeley, WV Jefferson, WV Total

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

305.2 32.0 55.3 90.1 383.7 321.9 111.1 5.7 17.3 504.7 25.1 9.0 125.0 165.0 55.8 46.5 14.7 42.9 20.9 2,331.9

48.9 3.6 5.6 4.9 74.6 34.1 16.5 0.3 0.7 85.8 2.2 0.2 14.5 15.2 1.4 1.5 0.3 0.5 0.6 311.4

16.0 11.3 10.1 5.4 19.4 10.6 14.9 5.3 4.0 17.0 8.8 2.2 11.6 9.2 2.5 3.2 2.0 1.2 2.9 13.4

12.2 188.7 8.5 1.9 58.8 57.1 54.2 60.6 0.2 ― 0.1 582.5

15.7 34.4 29.5 19.9 0.2 7.1 21.2 ― 70.5 37.4 33.9 21.1 47.0 34.6 97.1 100.0 1.4 ― 0.5 25.0

40.1 11.1 13.5 3.1 7.4

2.9 ― 0.4 0.2 0.2

7.2 ― 3.0 6.5 2.7

19.5 1.9 1.9 1.8 1.1

48.6 17.1 14.1 58.1 14.9

47.9 11.0 16.3 17.9 0.8 22.8 23.5

Non-Metro Counties St. Mary's, MD Caroline, VA Orange, VA Rappahannock, VA Westmorland, VA

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '17; USSPI Publisher Records


Westchester County Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Home Town Media Group A. The Harrison Review (F)* B. Mamaroneck Review (F)* C. The Rye City Review (F)* D. The Eastchester Review (F)*

30,999 7,803 8,974 7,783 6,439

29,000 7,500 8,700 6,700 6,100

PRIZM Target Group 1 1 1 1

Publishers by County Westchester County 1. Home Town Media Group

*Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Westchester County Profile of USSPI-Westchester County Circulation Area HHI $35,000+

Index vs. Westchester County 107

Owner-Occupied HU's

Index vs. Westchester County 114

HHI $100,000+

120

Renter-Occupied HU's

78

Home Value $200,000+

102

Single Family Homes

118

HH's with Children

109

2 Vehicles

114

4+ Years College

122

3+ Vehicles

99

93.3% of USSPI-Westchester County Circulation is home delivered.

Market Demographics % Population

Westchester County

100.0 6.1 93.9

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$101,276 $96,140 $101,642

100.0 12.9 87.1

100.0 9.4 90.6

Total E.B.I.

100.0 6.7 93.3

100.0 6.3 93.7

% Auto Sales

100.0 13.5 86.5

Source: Claritas *Metro City: White Plains

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Journal News (M) TOTAL USSPI Westchester Cnty

50.2 50.2 31.0

Metro Circulation Coverage (000) %

359.9 31.7 31.7 31.0

City** Circulation Coverage (000) %

23.9 2.9 2.9 ▬

8.8 8.8 8.6

Suburbs Circulation Coverage (000) %

336.0 28.8 28.8 31.0

12.1 12.1 ▬

8.6 8.6 9.2

**White Plains

Metro County Circulation Breakdown Households (000)

Westchester Total

359.9 359.9

Source: Circulation '17; USSPI Publisher Records

Journal News Circulation Coverage (000) %

31.7 31.7

8.8 8.8

USSPI Circulation (000)

31.0 31.0

Coverage %

8.6 8.6


USSPI Network Summary Market Demographics USSPI 54 Markets Core Cities* Suburbs

% Population

% Households

Total E.B.I.

Average E.B.I.

% Total Retail Sales

% Food Sales

% Auto Sales

100.0 30.4 69.6

100.0 31.4 68.6

100.0 27.2 72.8

$70,819 $61,402 $74,847

100.0 28.3 71.7

100.0 27.2 72.8

100.0 24.5 75.5

Source: Claritas *Metro Cities: As Defined for each USSPI Market Does not include Northern Michigan and Rio Grande

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Competitive Morning Competitve Evening Competitve Total USSPI Grand Total

8,072.1 65.4 8,137.5 14,757.9

Metro Circulation Coverage (000) %

City** Circulation Coverage (000) %

Suburbs Circulation Coverage (000) %

61,150.1 7,246.1 58.4 7,304.5 11,460.2

18,750.4 2,367.3 26.4 2,393.7 2,135.5

42,399.7 4,878.8 32.0 4,910.8 9,324.7

11.8 0.1 11.9 18.7

12.6 0.1 12.8 11.4

11.5 0.1 11.6 22.0

Source: Circulation '17; USSPI Publisher Records **Circulation '17 does not report newspaper circulation in the core city. For purposes of analysis USSPI shows circulation within the metro city corporate limits. Does not include Augusta, Charleston, Honolulu, Northern Michigan, Rio Grande, and Savannah.

USSPI Circulation Breakdown Circulation Analysis As Percent of Total

By County Size As Percent of Total

By Locality Type As Percent of Total

By Delivery Method As Percent of Total

Daily (000)

NonDaily (000)

Total (000)

Paid (000)

NonPaid (000)

Total (000)

2,024.8 13.7

12,733.1 86.3

14,757.9 100.0

3,512.1 23.8

11,245.8 76.2

14,757.9 100.0

A County (000)

B County (000)

C County (000)

D County (000)

Miscellaneous (000)

Total (000)

8,556.7 58.0

4,963.7 33.6

647.0 4.4

416.3 2.8

174.2 1.2

14,757.9 100.0

City (000)

Suburbs (000)

Rural (000)

Miscellaneous (000)

Total (000)

2,135.5 14.5

9,324.7 63.2

3,123.5 21.2

174.2 1.2

14,757.9 100.0

Carrier (000)

Mail (000)

Total Home (000)

Retail (000)

Total (000)

9,477.7 64.2

3,089.9 20.9

12,567.6 85.2

2,190.3 14.8

14,757.9 100.0


USSPI strives to provide the best targeted coverage for our clients. This Market Book only defines the core markets that make-up U.S. Suburban Press. In addition, USSPI maintains an "extended" newspaper database that goes deeper and wider than the networks offered in this book. Multicultural or rural newspapers are often needed to complete a "buy" and we can also reach that audience. Let our 40+ years of experience develop a solid plan to reach your target.

Call 1-646-237-6929


Chicago Region

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East Coast Region

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USSPI July 2017 Market Book  
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