Page 1

Market Book January 2019


The USSPI Media Advantage – Community Influencers USSPI Media remains a connection to community marketing - recommending and executing print and digital buys through local newspaper partners. Now more than ever USSPI is positioned to help advertisers reach and inspire the influencers where they live, work, learn, entertain and, of course, buy. Traditionally, community newspapers have acted as a conduit to local influencers – activists, educators, coaches, etc. through print products. Now newspapers have become so much more, using technology and manpower to reach a local market on the go. Everyday newspapers reach out to small businesses and readers through in-person contacts, email, in-paper, digital and social media. Let USSPI Media make it easy for you to take advantage of these original community influencers.

Newspaper Coverage USSPI strives to provide the best-targeted coverage for our advertisers, print and digital. In addition to the networks featured in this book, we maintain an extended database that goes deeper and wider, with even more community newspapers, major market dailies, rural and multi-cultural newspapers.

eZIPs Digital Marketing With our expanded digital offerings, you can reach your target audience on multiple devices: email, social media and display (mobile & desktop). Utilizing multiple data sources, we will deliver ad impressions to consumers that have already expressed an interest in your category of product or service. Our email-only solution is another way to complement an existing media buy. There are numerous geographic and demographic filters available to target a message to a precise audience. Our complete suite of digital products is designed to enhance and extend the reach of your traditional print campaign.

Print + Digital + Email = Effective Community Coverage Combining the elements in a local market campaign guarantees a commanding presence across media consumption platforms. USSPI has creatively packaged these elements together and the results are positive and powerful: drill down messaging to the smallest level or build up blasts to the DMA.

Give us a call for a consultation at 847-490-6000


Newspaper Networks January 2019

Albuquerque Atlanta Augusta Baltimore Boston Bridgeport Buffalo Charleston Charlotte Chicago Cincinnati Cleveland Columbus Dallas/Ft. Worth Denver Detroit Fort Myers Fort Pierce-Port St. Lucie Grand Rapids

Hartford/New Haven Honolulu Houston Indianapolis Jacksonville Kansas City Las Vegas Los Angeles Memphis Miami Michigan (Northern) Milwaukee Minneapolis-St. Paul New Jersey New York/Long Island Oklahoma City Orlando Philadelphia Phoenix

Pittsburgh Portland Providence Reno Rio Grande Valley Sacramento San Antonio San Diego San Francisco/San Jose Savannah Seattle Springfield St. Louis Tampa Toledo Tucson Washington D.C. Westchester County


Introduction January 2019 USSPI Media Newspaper Networks are presented alphabetically by metro area. Each market contains a list of the newspapers with relevant circulation, format, and demographic highlights. When ordering advertising please verify information with your USSPI sales representative.

USSPI History During the 1970’s, suburban newspaper publishers began to face stiff competition from metro dailies who were introducing TMC’s and other products to bolster their suburban coverage and gain market share. This led to the thought process that the suburban publishers’ best strategy to compete for national ad dollars was to bond together. U.S. Suburban Press, Inc. (often shortened to USSPI) was born on this premise. Easy-to-buy networks were formed that offered discounted rates and a one order/one bill concept. An investment was made in a proprietary database, insertion ordering procedure and a custom targeting system using U.S. Census based third party research. The first networks started in Chicago and St. Louis. The idea quickly spread to other markets across America. USSPI partners with quality newspapers-dailies and weeklies, urban and rural, as well as community multi-cultural. Currently, there are core networks in 56 U.S. markets.

Concept (City vs. Suburbs) USSPI Media is an advertising sales organization that designs cost effective buys for advertisers based on the desired target audience. We recognize that the metro area cannot be considered the basic geographic planning unit. Nor can the DMA. A good plan must take into consideration city and suburban demographics and circulation patterns. This Market Book shows city zone and suburban circulation patterns for the major dailies and USSPI Networks. Also shown are population, income and buying patterns for the city and suburbs. Community newspapers continue to show excellent growth because they bring exclusive news to households. They act as a catalyst. Grouped together, they provide an effective medium to reach an affluent audience.

Membership Criteria USSPI insists that the following criteria be met for the newspapers we represent. 1. 25% minimum editorial content - “hard” news of the communities served. 2. Significant household coverage. 3. Editorial content and make-up that meets professional standards. 4. An agreement from publishers to discount their open rates. 5. Publishing a minimum of once per week; 52 weeks per year. We regularly monitor all papers and ads we place to insure that papers meet our criteria and that ads are run per your instructions. Our Media Auditing Department verifies that your ad runs as requested. Consequently, the advertiser can be sure of getting quality execution.

Benefits One Order, One Rate, One Bill – you can buy any one or all 1,000+ USSPI papers with just one order. We also present one bill for each order, regardless of the number of publishers, papers or markets ordered. Many have talked about this concept, but we were the first to offer it on a nationwide basis. Tearsheet Auditing/Affidavit Verification – We provide proof of performance by affidavit verification and tearsheet auditing. You will receive tearsheets on a timely basis. For each ad run USSPI furnishes two representative tearsheets or e-tears from each publishing group. USSPI also maintains in its files a signed affidavit from each publishing group ordered assuring that your ad ran as specified. Market Research Data – USSPI regularly supplies market data on rates, circulation, and cost effectiveness relative to product usage to advertisers and agencies. Call your USSPI Sales representative for details.


General Information January 2019

General Rate Policy All newspapers are grouped by market. They are available by paper, publisher, market or in any combination. Additional customized targeted packages are also available. USSPI rates and circulations are subject to change. Prior to schedule placement, rates and circulations should be confirmed with USSPI. Credit clearance or cash with order is required for all non-AAAA agencies. Cash with order is required for all political ads, fireworks and direct mail offers. Advertising which resembles editorial must be labeled “Advertisement”. USSPI and member newspapers reserve the right to refuse any ad. USSPI is not liable for any ad not run. USSPI and member newspapers reserve the right to refuse any ad. USSPI publishers make every attempt to honor position requests, however, they are not guaranteed.

Commission and Terms 15 percent to agencies, net 10 days from receipt of invoice. 2% cash discount is not allowed.

How to Order Email insertion order to order@usspi.com and send a copy to your USSPI sales representative. Call for material instructions.

Closing Time 10 working days before the Sunday of the week of publication. 14 working days before the Sunday of the week of publication for setting dealer lists.

ROP Depth Requirements & Minimum Ad Size As many inches deep as columns wide. -

Ads ordered 14 inches or more in depth will be charged for full depth in tabloids. Ads ordered more than 18 inches deep will be charged for full depth in broadsheets. Minimum ad size is 10-1/2 column inches.

Color Rates ROP color requirements available on request. (Not all papers run one, two or three color.)

Insertion Order Scheduling - How to select days ad is to run. Because USSPI newspapers publish on various days - your order should be for the “week of”, (using a Sunday date) instead of a specific date. If specific date is desired for dailies, indicate on order. (Most weeklies publish Wednesday or Thursday.)

Insertion order example: Markets: Suburban Chicago Suburban Philadelphia Suburban Boston Schedule: Week of 3/24/19 (Dailies to run on Wednesday, 4/3/19)


Market Book Information This 95th edition of the USSPI Market Book contains a wealth of information. Should any item need further clarification, please contact USSPI. How to Use the Book The beginning of the USSPI Market Book contains (in addition to this piece) an Introduction and additional information. The USSPI Market Sheets Page One 1. Publishing Company A. Paper Name B. (Publishing days Su,M,Tu,W,Th,F,Sa) C. * - Denotes Tabloid 2. Circulation – ROP and Insert (press run) NOTE: Publisher totals reflect midweek figures except Sunday-only papers or where noted. 3. PRIZM Target Group – More details on these target groups is found on pages 6 and 7. In addition, there are other ways of buying meaningful no-waste circulation, please see the following page for more details. 4. Publishers by County – Which publishers cover the market counties Page Two 1. Profile of USSPI Circulation Area – This information compares the USSPI market area to the entire metro area. An index of 100 is average. 2. Percentage of USSPI circulation that is home delivered, the preferred method of distribution for pre-print advertisers. 3. Market Demographics – This section compares statistics of the metro city versus the suburbs for various demographic categories. It usually is broken into two parts: the city zone (defined differently from city to city) and the suburban circulation. This analysis allows advertisers to critically examine whether a newspaper’s circulation does an adequate job of matching the demographic breakdown of the market as shown in the section above. 4. Newspaper Circulation/Coverage Comparison – This section compares the USSPI circulation to the Metro Dailies circulation. 5. Metro County Circulation Breakdown – This last segment analyzes the circulation in the metro area on a county-by-county basis.


Newspaper Targeting Options USSPI Media is a 25+ year licensee of Claritas data and software products. In addition to utilizing our custom target groups detailed on the following pages, we offer clients several other options to find top prospects by marrying data with our circulation database to produce custom recommendation reports from our proprietary system.

1.

Demographics - Using Claritas software USSPI can locate ZIP codes that index well for a desired demographic, such as age or household income, then recommend newspapers that best hit this target. Choose from over 1,200 census-based demographic variables.

2.

Nielsen Consumer Profiles - If a lifestyle, product, or purchase behavior is the driving factor, we license several categories within the software that enable us to find newspapers that cover the ZIP codes projected to perform well for the profile. Choose from over 1,500 available profiles from categories such as Automobile Products, Electronics, Finance, Telecommunications, and Travel.

3.

Radius - USSPI can calculate radius rings around client ZIP codes in order to produce a list of geography-based newspapers.

4.

Client ZIP list - If you have already compiled a list of ZIP codes that you want to reach we can run it straight through the database to show available newspapers that cover your area.

Whichever method is used, the USSPI recommendation report will show the newspapers that hit the requested target along with the following: •

total circulation of each newspaper (either ROP or Insert).

percentage of circulation that falls within the targeted ZIP codes.

percentage of a publishing group's total circulation that is represented by the listed newspapers.

The two percentages become a guide to help determine the most efficient buy to reach the target audience while minimizing the amount of wasted circulation.

Additionally, if the report was based on client-provided ZIP codes or radiuses, we also provide detailed backup reports showing which ZIPs are covered along with percent coverage details.

Contact your sales representative today to discuss developing a custom targeted report to best meet your objective.


U.S. SUBURBAN PRESS and the PRIZM CLUSTER SYSTEM The beauty of USSPI Media is flexibility. The flexibility to target your best prospects in a way never before possible by newspaper or any combination of newspapers. Give us your demographics or specific ZIP codes of interest. Or, if you are a PRIZM licensee give us your target Clusters, and we will help you create a buy tailored to meet your specific needs. Conceived and pioneered by CLARITAS in 1974, PRIZM is recognized as the premier source in geo-demographic consumer markets segmentation. The basis of the system relies on assigning every U.S. geography into one of sixty-six unique neighborhood cluster types according to their similarities over hundreds of precise census measures. Having identified a ZIP code’s PRIZM cluster type one can then predict consumer behavior, lifestyle pursuits, etc. for that given area via interlock with primary syndications such as Nielsen Consumer profiles. U.S. Suburban Press Media has taken the sixty-six PRIZM Clusters and has created three distinct cluster groupings which advertisers can now target via USSPI’s network of suburban newspapers. These targets are the Affluentials, Greenbelt Families, and Middle America.

Target

Affluentials Greenbelt Families Middle America Total All Others

% Comp. U.S. HH’s

USSPI Circulation

% Comp. USSPI Circulation

18.33 13.24 26.70 58.27 41.73

5,477,415 3,004,703 3,195,273 11,677,391 2,553,030

38.49 21.11 22.45 82.06 17.94

Index

210 159 84 141 43

TARGET #1-AFFLUENTIALS CIRCULATION PROFILE BY PRIZM CLUSTER CLUSTER NUMBER 2 1 6 3 10 14 5 9 7 15 8 4 11

CLUSTER NICKNAME Blue Blood Estates Upper Crust Winner’s Circle Movers & Shakers Second City Elite New Empty Nests Country Squires Big Fish, Small Pond Money & Brains Pools & Patios Executive Suites Young Digerati God’s Country

% U.S. HH’S .93 1.45 1.06 1.56 1.33 1.01 1.82 2.15 2.11 1.27 .86 1.29 1.48 18.33

% USSPI CIRC. 2.97 4.32 3.13 4.19 3.09 2.13 3.75 4.16 3.96 1.99 1.16 1.70 1.94 38.49

INDEX 321 297 295 269 231 210 206 193 187 157 134 132 131 210

This target is composed of the top socio-economic clusters which include high-end educations and incomes, executive white collar occupations, expensive owner-occupied housing, and conspicuous consumption levels for many products, goods and services. People in this target range from elite suburban families to yuppies to double income families with mostly grown children in expensive houses to sophisticated consumers of adult luxuries in townhouses near universities. This target has enormous buying power. DEMOGRAPHIC & LIFESTYLE HIGHLIGHTS Household Income $250,000+ Home Value $500,000+ Post Graduate Degree Occupation, Professional Own/Lease a New Luxury Car Has Life Insurance $250,000+ Own Stock Valued at $50,000+

Index 450 361 256 182 274 227 310

Foreign Travel 3+ Trips in Last 3 Years Member of Frequent Flyer Program Stay at Hyatt on Vacation in Last Year Go Golfing in Last Year Belong to a Country Club Go to Museum in Last Year Visit CNN.com in Last Month

Index 253 250 221 179 273 186 189


CLUSTER NUMBER 13 18 19 17 21 12 20 22 25

TARGET #2-GREENBELT FAMILIES CIRCULATION PROFILE BY PRIZM CLUSTER % % CLUSTER NICKNAME U.S. HH’S USSPI CIRC. Upward Bound 1.80 4.43 Kids & Cul-de-Sacs 1.57 3.45 Home Sweet Home 1.79 3.03 Beltway Boomers .92 1.37 Gray Power .88 1.30 Brite Lites, Li’l City 1.70 2.48 Fast-Track Families 1.65 2.21 Young Influentials 1.40 1.63 Country Casuals 1.53 1.22 13.24 21.11

INDEX 247 219 169 148 147 146 134 116 80 159

This group occupies the comfortable suburban and boom town areas dedicated to family raising, good schools, scouting, soccer games, and home maintenance. This is a major packaged goods and apparel target with larger families, above average incomes and home values, dual wage earners, and owner-occupied single unit dwellings. Most families here have achieved the traditional “American Dream” DEMOGRAPHIC & LIFESTYLE HIGHLIGHTS Household Income $100,000+ Home Value $200,000-$499,999 Bachelor’s Degree Occupation, Management Visit ESPN.com in Last Month Own a Valid Passport

Index 249 154 153 192 156 139

Index 148 130 135 160 144 155

Domestic Vacation Trip in Last Year Place 3+ Stock Transactions in Last Year Has American Express Charge Card Play Racquetball in Last Year Own/Lease a New Imported Vehicle Paid Bills Online

TARGET #3-MIDDLE AMERICA CIRCULATION PROFILE BY PRIZM CLUSTER CLUSTER NUMBER 26 27 39 40 32 16 24 36 29 30 34 28 23 37 31 33

CLUSTER NICKNAME The Cosmopolitans Middleburg Managers Domestic Duos Close-In Couples New Homesteaders Bohemian Mix Up-and-Comers Blue-Chip Blues American Dreams Suburban Sprawl White Picket Fences Traditional Times Greenbelt Sports Mayberry-ville Urban Achievers Big Sky Families

% U.S. HH’S 1.23 2.09 1.14 1.22 1.81 1.87 1.37 1.20 2.29 1.26 1.41 2.69 1.37 2.36 1.58 1.80 26.70

% USSPI CIRC. 1.98 2.74 1.39 1.48 1.95 1.94 1.30 1.11 1.98 1.06 1.07 1.78 .71 .92 .52 .52 22.45

INDEX 162 131 121 121 108 104 95 93 87 84 76 66 52 39 33 29 84

This target is the collection of mid and upper mid-suburban and older, denser neighborhoods with mixed age groups. There are relatively more foreign born residents here than in other suburban areas. Suburban neighborhoods in this target were built in the 50’s. Consequently, these well-paid blue and white collar residents have good discretionary incomes due to high stable employment, dual incomes, and homes with small or no mortgages. Living is easy in this target. DEMOGRAPHIC & LIFESTYLE HIGHLIGHTS Household Income $75,000-$99,999 Home Value $150,000-$199,999 Use Paycheck Direct Deposit Drive Motorcycle Bought Photo Printer in Last Year Own Laptop/Notebook PC

Index 212 133 110 109 122 111

Visit eBay.com in Last Month Go To Movies 4+ Times/Mo. In Last 3 mo. Used ATM Machine in Last Year Go Casino Gambling in Last Year Go Bowling in Last Year Exercise at Club 2+ Times per Week

Index 114 115 110 112 113 103


Albuquerque Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. The Santa Fe New Mexican A. The Santa Fe New Mexican (Friday Total) (M-Sa) The Santa Fe New Mexican (Su) 2. Taos News A. Taos News (Th)

Circulation ROP Insert 16,469

15,600

16,469 15,057

15,600 16,700

7,877 7,877

10,500 10,500

PRIZM Target Group

Publishers by County Non-Metro Counties

2 Santa Fe County 1. The Santa Fe New Mexican 4

Taos County 2. Taos News

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Albuquerque Profile of USSPI-Albuquerque Circulation Area HHI $35,000+

Index vs. Albuquerque 97

Owner-Occupied HU's

Index vs. Albuquerque 105

HHI $100,000+

110

Renter-Occupied HU's

90

Home Value $200,000+

132

Single Family Homes

94

HH's with Children

84

2 Vehicles

97

4+ Years College

119

3+ Vehicles

110

48.9% of USSPI-Albuquerque Circulation is home delivered.

Market Demographics % Population

Albuquerque

% Households

100.0 63.0 37.0

Core City* Suburbs

100.0 65.6 34.4

Average E.B.I.

% Total Retail Sales

% Food Sales

$55,204 $54,122 $57,267

100.0 74.1 25.9

100.0 81.7 18.3

Total E.B.I.

100.0 64.3 35.7

% Auto Sales

100.0 81.3 18.7

Source: Claritas *Metro City: Albuquerque

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Journal (M) TOTAL USSPI Albuquerque

63.2 63.2 24.3

Metro Circulation Coverage (000) %

355.5 54.3 54.3 0.1

15.3 15.3 0.0

City** Circulation Coverage (000) %

231.0 43.5 43.5 ▬

Suburbs Circulation Coverage (000) %

124.5 10.8 10.8 0.1

18.8 18.8 ▬

8.7 8.7 0.1

**Albuquerque

Metro County Circulation Breakdown Households (000)

Bernalillo Sandoval Valencia Total

Circulation (000)

Journal Coverage %

USSPI Circulation (000)

Coverage %

274.2 53.5 27.8 355.5

44.3 7.3 2.7 54.3

16.2 13.6 9.7 39.5

― 0.1 ― 0.1

― 0.0 ― 0.0

65.8 15.1

2.7 ―

4.1 ―

14.8 7.2

22.5 47.7

Non-Metro Counties Santa Fe Taos

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records


Atlanta Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Neighbor Newspapers, Inc. A. The Marietta Daily Journal (M-Sa) The Marietta Daily Journal (Su) B. Cherokee Tribune (Tu,Th,Sa) C. North Cobb Neighbor (Th) D. East Cobb Neighbor (Th) E. Sandy Springs Neighbor (W) F. South Cobb Neighbor (Th) G. Douglas Neighbor (W) H. Paulding Neighbor (Th) I. Northside Neighbor (W) J. South Fulton Neighbor (W) K. DeKalb Neighbor (W) L. Bartow Neighbor (W) M. Roswell Neighbor (W) N. Alpharetta/Milton Neighbor (W) O. Henry Neighbor (Th)

Circulation ROP Insert

PRIZM Target Group

275,364 11,246 11,898 3,683 23,550 31,650 10,200 18,275 20,825 23,950 18,710 24,200 29,000 8,000 19,550 16,975 15,550

275,800 11,300 11,900 3,700 23,600 31,700 10,200 18,300 20,900 24,000 18,700 24,200 29,000 8,000 19,600 17,000 15,600

2. Metro Market Media - NE Georgia A. The (Gainesville) Times (W-Sa) The (Gainesville) Times (Su) B. Dawson County News (W) C. Forsyth County News (W,F) Forsyth County News (Su) D. South Forsyth News (Su) E. El Semanal {Spanish Language} (W)

40,513 15,394 16,211 4,824 6,295 7,360 9,000

37,500 12,800 14,400 4,200 6,500 7,500 9,000

5,000

5,000

3. The Citizen Newspapers A. The (Fayetteville) Citizen (W)

32,992 32,992

25,000 25,000

4. The Cherokee Ledger-News A. The Cherokee Ledger-News (W)*

36,414 36,414

36,400 36,400

5. Southern Community Newspapers A. Gwinnett Daily Post (Wednesday Total) (W,F) Gwinnett Daily Post (Su) B. The Rockdale Citizen (Su,W) C. Clayton News (W) D. Henry Herald (Saturday Total) (W,Sa) E. Jackson Progress-Argus (W)

75,017 47,572

76,100 50,700

116,567 5,064 1,930

110,600 4,300 1,700

3 4

17,386 3,065

16,700 2,700

3 3

*Denotes Tabloid. All other papers are Broadsheet.

Publishers by County Metro Counties

1/2 2/3 2 1/2 2/3 2 3 3 1 4 2/3 3 1/2 1 3

Barrow County 5. Southern Community Newspapers Bartow County 1. Neighbor Newspapers, Inc. Cherokee County 1. Neighbor Newspapers, Inc. 4. The Cherokee Ledger-News Cobb County 1. Neighbor Newspapers, Inc. Coweta County 3. The Citizen Newspapers

3

DeKalb County 1. Neighbor Newspapers, Inc.

3 1

Douglas County 1. Neighbor Newspapers, Inc.

1

Fayette County 3. The Citizen Newspapers

4 Forsyth County 2. Metro Market Media - NE Georgia 1/2 Fulton County 1. Neighbor Newspapers, Inc. 2/3 Gwinnett County 5. Southern Community Newspapers 2 Henry County 1. Neighbor Newspapers, Inc. 5. Southern Community Newspapers Newton County 5. Southern Community Newspapers Paulding County 1. Neighbor Newspapers, Inc. Rockdale County 5. Southern Community Newspapers Non-Metro Counties Butts County 5. Southern Community Newspapers Dawson County 2. Metro Market Media - NE Georgia Hall County 2. Metro Market Media - NE Georgia

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Atlanta Profile of USSPI-Atlanta Circulation Area Index vs. Atlanta 102 105 104 103 101

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

97.1% of USSPI-Atlanta Circulation is home delivered.

Index vs. Atlanta 104 92 104 104 107

Market Demographics % Population

Atlanta

100.0 8.2 91.8

Core City* Suburbs

% Households

100.0 10.1 89.9

Average E.B.I.

% Total Retail Sales

% Food Sales

$66,459 $70,076 $66,052

100.0 8.4 91.6

100.0 6.0 94.0

Total E.B.I.

100.0 10.6 89.4

% Auto Sales

100.0 4.9 95.1

Source: Claritas *Metro City: Atlanta

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Journal-Constitution (M) TOTAL USSPI Atlanta

110.9 110.9 460.3

Metro Circulation Coverage (000) %

2,157.6 106.2 106.2 430.3

4.9 4.9 19.9

City** Circulation Coverage (000) %

207.2 28.0 28.0 49.6

Suburbs Circulation Coverage (000) %

1,950.4 78.2 78.2 380.7

13.5 13.5 23.9

4.0 4.0 19.5

**Atlanta

Metro County Circulation Breakdown Households (000)

Barrow Bartow Carroll Cherokee Clayton Cobb Coweta DeKalb Douglas Fayette Forsyth Fulton Gwinnett Henry Newton Paulding Pickens Rockdale Spalding Walton Total

27.7 38.1 41.7 91.5 102.4 292.6 53.1 308.1 51.5 41.7 80.0 444.9 309.8 79.4 37.4 55.0 12.4 32.7 24.4 33.2 2,157.6

Non-Metro Counties Butts Dawson Hall

8.0 9.6 68.8

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records

Journal-Constitution Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

0.5 1.0 1.3 5.5 3.0 15.5 2.1 19.1 1.6 3.6 3.3 26.6 13.7 3.3 1.3 1.3 0.0 1.4 0.1 2.0 106.2

1.8 2.6 3.1 6.0 2.9 5.3 4.0 6.2 3.1 8.6 4.1 6.0 4.4 4.2 3.5 2.4 0.0 4.3 0.4 6.0 4.9

6.0 8.0 ― 39.8 1.8 87.0 7.8 32.6 20.8 25.2 8.9 85.8 44.8 32.9 1.8 24.0 0.1 2.8 ― 0.2 430.3

21.7 21.0 ― 43.5 1.8 29.7 14.7 10.6 40.4 60.4 11.1 19.3 14.5 41.4 4.8 43.6 0.8 8.6 ― 0.6 19.9

― 0.1 1.5

― 1.0 2.2

2.8 4.0 17.0

35.0 41.7 24.7


Augusta Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Augusta Chronicle A. Augusta Chronicle (M-Sa) Augusta Chronicle (Su) B. North Augusta Today (W) C. Columbia County Today (W) D. Richmond County Today (W)

114,672 18,609 21,351 16,337 31,584 48,142

120,200 25,300 31,400 16,200 31,700 47,000

2. Evening Post Publishing A. Aiken Standard (M-Sa) Aiken Standard (Su) B. Aiken Standard Plus (W) C. The (North Augusta) Star (W) D. Fort Gordon Globe (F)

58,072 11,384 12,833 24,688 10,000 12,000

51,400 11,100 12,300 25,500 2,500 12,300

All papers are Broadsheet.

PRIZM Target Group 3 3 2/3 4

Publishers by County Metro Counties Columbia County 1. Augusta Chronicle

3

Richmond County 1. Augusta Chronicle 2. Evening Post Publishing

3 3 4

Aiken County, SC 1. Augusta Chronicle 2. Evening Post Publishing Edgefield County, SC 1. Augusta Chronicle

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Augusta Profile of USSPI-Augusta Circulation Area Index vs. Augusta

Index vs. Augusta

HHI $35,000+

96

Owner-Occupied HU's

101

HHI $100,000+

91

Renter-Occupied HU's

99

Home Value $200,000+

92

Single Family Homes

99

HH's with Children

98

2 Vehicles

97

4+ Years College

89

3+ Vehicles

101

90.0% of USSPI-Augusta Circulation is home delivered.

Market Demographics % Population

% Households

Total E.B.I.

Average E.B.I.

% Total Retail Sales

% Food Sales

% Auto Sales

Augusta

100.0

100.0

100.0

$53,735

100.0

100.0

100.0

Core City*

35.1

35.4

28.7

$43,651

30.4

11.4

32.2

Suburbs

64.9

64.6

71.3

$59,253

69.6

88.6

67.8

Source: Claritas *Metro City: Augusta

Newspaper Circulation/Coverage Total Circulation (000)

Households USSPI Augusta

Metro Circulation Coverage (000) %

223.9 172.7

City** Circulation Coverage (000) %

Suburbs Circulation Coverage (000) %

76.3

170.5

76.2

147.6 ▬

170.5

**Augusta

Metro County Circulation Breakdown USSPI Households (000)

Circulation (000)

Coverage %

Columbia

58.0

38.5

66.4

McDuffie

8.2

0.5

6.1

Richmond

78.6

65.1

82.8

Aiken, SC

69.5

60.8

87.5

9.6

5.6

58.3

223.9

170.5

76.2

Edgefield, SC Total Source: Circulation '19; USSPI Publisher Records

100.0


Baltimore Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Baltimore Sun Media Group - Weeklies A. Columbia Flier (Th)* B. Howard County Times (Th)* C. Catonsville Times (W)* D. Arbutus Times (W)* E. Laurel Leader (Th)* F. Towson Times (W)* G. The (Havre de Grace) Record (F)* H. The (Bel Air) Aegis (W,F) I. Carroll County Times (M-Sa) Carroll County Times (Su) J. Maryland Gazette (W,Sa) K. The (Annapolis) Capital (Wednesday Total) (M-Sa) The (Annapolis) Capital (Su) L. Bowie Blade (Th) M. Crofton West County Gazette (Th) 2. APG Media of Chesapeake A. The (Easton) Star-Democrat (Tu-F) The (Easton) Star-Democrat (Su) B. The (Caroline County) TimesRecord (W)* C. (Queen Anne's) RecordObserver (F)* D. The (Kent Island) Bay-Times (W)* E. Kent County News (Th) F. Dorchester Star (F)* G. Cecil Whig (W,F) H. My Upper Chesapeake - The Avenue News Edition (Th)* I. Newark Post (F)* J. The (Cecil County) Bargaineer (F)* K. Dundalk Eagle (Th)*

Circulation ROP Insert 238,079 48,068 10,908 1,451 640 30,265 37,528 1,030 16,632 10,016 14,344 10,151

PRIZM Target Group

247,900 49,500 1/2 11,400 1 1,000 1 1,000 3 31,100 1/2 37,500 1 1,400 1/3 17,000 1 14,500 1/2 16,200 11,500 1/2/3 1

Publishers by County Metro Counties Baltimore County 1. Baltimore Sun Media Group - Weeklies 2. APG Media of Chesapeake Carroll County 1. Baltimore Sun Media Group - Weeklies Harford County 1. Baltimore Sun Media Group - Weeklies 2. APG Media of Chesapeake

20,180 21,598 25,612 25,598

20,800 24,000 25,600 25,600

98,752 13,895 15,886

99,400 14,000 16,100

3

Non-Metro Counties

2,423

2,500

3

Caroline County 2. APG Media of Chesapeake

1,976 3,906 5,725 9,534 10,658

2,000 4,100 6,200 9,500 10,400

1 1 3 4 3

Cecil County 2. APG Media of Chesapeake

10,915 3,514 23,959 12,247

10,900 3,500 24,000 12,300

2/3 2 1/3 3

Kent County 2. APG Media of Chesapeake

1/2 2

Howard County 1. Baltimore Sun Media Group - Weeklies Queen Anne's County 2. APG Media of Chesapeake

Dorchester County 2. APG Media of Chesapeake

Talbot County 2. APG Media of Chesapeake

*Denotes Tabloid. All other papers are Broadsheet. Prince George County, VA 1. Baltimore Sun Media Group - Weeklies

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Baltimore Profile of USSPI-Baltimore Circulation Area Index vs. Baltimore 102

Owner-Occupied HU's

Index vs. Baltimore 103

HHI $100,000+ Home Value $200,000+

100 99

Renter-Occupied HU's Single Family Homes

95 111

HH's with Children 4+ Years College

102 99

2 Vehicles 3+ Vehicles

104 108

HHI $35,000+

84.6% of USSPI-Baltimore Circulation is home delivered.

Market Demographics % Population

Baltimore

100.0 22.2 77.8

Core City* Suburbs

% Households

100.0 23.4 76.6

Average E.B.I.

% Total Retail Sales

% Food Sales

$77,360 $51,758 $85,174

100.0 12.3 87.7

100.0 13.7 86.3

Total E.B.I.

100.0 15.6 84.4

% Auto Sales

100.0 2.4 97.6

Source: Claritas *Metro City: Baltimore

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Sun (M) TOTAL USSPI Baltimore

80.3 80.3 336.8

Metro Circulation Coverage (000) %

1,083.6 152.9 152.9 229.5

14.1 14.1 21.2

City** Circulation Coverage % (000)

252.2 16.0 16.0 9.5

Suburbs Circulation Coverage % (000)

831.4 136.9 136.9 220.0

6.3 6.3 3.8

16.5 16.5 26.5

**Baltimore

Metro County Circulation Breakdown Sun Households (000)

Anne Arundel Baltimore Baltimore City Carroll Harford Howard Queen Anne's Total

216.3 327.4 245.8 61.0 94.4 119.8 18.9 1,083.6

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

7.6 36.1 16.2 2.6 7.1 6.1 0.4 152.9

3.5 11.0 6.6 4.3 7.6 5.1 2.1 14.1

58.4 56.3 6.8 9.2 23.8 66.8 8.2 229.5

27.0 17.2 2.8 15.1 25.2 55.8 43.4 21.2

― 0.5 0.3 0.2 0.5 ―

― 1.3 2.3 2.6 3.2 ―

4.2 26.9 11.2 5.6 8.2 25.6

34.4 71.4 84.8 71.8 51.9 100.0

Non-Metro Counties Caroline Cecil Dorchester Kent Talbot Prince George, VA

12.2 37.7 13.2 7.8 15.8 12.6

Source: Circulation '19; USSPI Publisher Records


Boston Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

1. The Sun A. The (Lowell) Sun (M-Sa) The (Lowell) Sun (Su)

13,497 13,497 19,642

19,100 19,100 22,500

2. The Daily Item A. The (Lynn) Daily Item (M-Sa) B. Lynnfield Weekly News (Th)* C. Peabody Weekly News (Th)*

17,560 5,816 5,785 5,959

16,000 6,000 5,000 5,000

3. Eagle-Tribune Publishing A. The Eagle-Tribune (M-Sa) The Eagle-Tribune (Su) B. The Salem News (M-Sa) C. Gloucester Daily Times (M-Sa) D. Daily News of Newburyport (M-Sa)

37,938 16,348 17,916 11,100 4,630 5,860

40,300 16,900 19,500 12,400 4,800 6,200

4. Woburn Daily Times, Inc. A. (Woburn) Daily Times Chronicle (M-F) B. Stoneham Independent (W) C. (Wilmington) Town Crier (W)

15,733 7,314 2,501 5,918

21,200 9,500 4,800 6,900

1 1 1

258,154 773 146 3,111 2,910 761 975 2,305 1,169 1,788 2,832 1,471 1,840 14,302 2,865 1,319 10,099 745 5,500 6,245 651 1,336 1,485 3,716

279,900 1,100 300 3,500 2,700 1,000 1,300 2,400 1,500 1,900 3,000 2,000 2,300 14,400 3,000 1,600 10,300 1,000 6,000 7,000 1,000 1,800 1,600 3,700

2 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1/2 1/3 1 1 1 1

23,712 1,657 453 400 1,385 5,436 592 942 939 3,649 330 195 1,846 835 4,294 476 1,004 809 1,050 5,455 2,583 2,551 491

25,300 2,000 600 500 2,000 6,000 800 1,100 1,200 4,100 500 300 2,100 1,100 4,000 700 1,000 1,000 2,000 4,200 2,800 3,000 700

1/2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 3 1 1 1/2 1 1

5. Gatehouse Media New England A. Abington Mariner/Rockland Mariner (F) B. Allston/Brighton TAB (F) C. The Arlington Advocate (Th) D. The (Acton/Boxborough) Beacon (Th) E. The (Maynard/Stow) Beacon-Villager (Th) F. Bedford Minuteman (Th) G. Belmont Citizen (Th) H. Beverly Citizen (Th) I. Billerica Minuteman (Th) J. Bourne Courier (W) K. Braintree Forum (Th) L. Bridgewater Independent (W) M. Brookline TAB (Th) N. The (Falmouth) Bulletin (W) O. Burlington Union (Th) P. Cambridge Chronicle & TAB (Th) Q. Canton Journal (F) R. Cape Ann Beacon (F) S. The Cape Codder (F)* T. Carver Reporter (F) U. Chelmsford Independent (Th) V. Cohasset Mariner (F) W. Concord Journal (Th) X. The (Franklin/Bellingham/ Foxboro) Country Gazette (F) Y. Danvers Herald (Th) Z. Dedham Transcript (W) AA. Dover/Sherborn Press (Th) BB. Easton Journal (F) CC. Framingham TAB (F) DD. Georgetown Record (F) EE. Hamilton/Wenham Chronicle (Th) FF. Hanover Mariner (W) GG. Hingham Journal (Th) HH. The Holbrook Sun (F) II. Hopkinton Crier (F) JJ. Ipswich Chronicle (Th) KK. Kingston Reporter (F) LL. Lexington Minuteman (Th) MM. Lincoln Journal (Th) NN. Littleton Independent (Th) OO. Malden Observer (F) PP. Mansfield News (F) QQ. Marblehead/Swampscott Reporter (Th) RR. Marlborough Enterprise/Hudson Sun (Th) SS. Marshfield Mariner (W) TT. Medfield Press (F)

1

1/2 1 1

1/2 1 1/2 1

Publisher/Newspaper(s) UU. VV. WW. XX. YY. ZZ. AAA. BBB. CCC. DDD. EEE. FFF. GGG. HHH. III. JJJ. KKK. LLL. MMM. NNN. OOO. PPP. QQQ. RRR. SSS. TTT. UUU. VVV. WWW. XXX. YYY. ZZZ. AAAA. BBBB. CCCC. DDDD. EEEE. FFFF. GGGG. HHHH. IIII. JJJJ. KKKK. LLLL.

Medford Transcript (Th) Melrose Free Press (Th) Natick Bulletin & TAB (F) Needham Times (Th) Newburyport Current (F) Newton TAB (W) North Andover Citizen (F) North Shore Sunday (Su) Norwell Mariner (Th) Norwood Bulletin (Th) Old Colony Memorial (W,Sa) Pembroke Mariner & Express (F) Provincetown Banner (Th)* Randolph Herald (F) Raynham Call (W) Reading Advocate (W) The (Barnstable/Dennis/ Yarmouth) Register (Th) Roslindale/West Roxbury Transcript (Th) Salem Gazette (F) Sandwich Broadsider (W) Saugus Advertiser (Th) Scituate Mariner (Th) The (Marion) Sentinel (Th) Sharon Advocate (F) Shrewsbury Chronicle (F) Somerville Journal (Th) Stoneham Sun (W) Stoughton Journal (F) Sudbury Town Crier (Th) Tewksbury/Wilmington Advocate (Th) Tri-Town Transcript (F) The (Northborough/ Southborough) Villager (F) Wakefield Observer (W) Waltham News Tribune (Th) Wareham Courier (Th) Watertown TAB (F) Wayland/Weston Town Crier (Th) The Wellesley Townsman (Th) Westborough News (F) Westford Eagle (F) Westwood Press (F) Weymouth News (W) The Winchester Star (Th) Woburn Advocate (Th)

6. GateHouse Media New England Dailies A. Patriot Ledger (M-Sa) B. The (Brockton) Enterprise (M-Sa) The (Brockton) Enterprise (Su) C. MetroWest Daily News (M-Sa) Daily News Sunday (C/D Combined Product) (Su) D. The Milford Daily News (M-Sa) See paper "C" for Sunday E. Taunton Daily Gazette (M-Sa) Taunton Daily Gazette (Su) F. The (Fall River) Herald News (M-Sa) The (Fall River) Herald News (Su)

Circulation ROP Insert

PRIZM Target Group

2,036 1,372 1,785 10,530 4,714 27,844 513 11,870 962 628 4,594 815 3,629 2,620 1,836 520

2,400 1,700 1,800 10,900 3,200 28,000 700 10,100 1,200 1,000 5,400 1,300 4,300 3,100 2,300 800

1 1 1 1/2 1 1 1 1 1 2 1 1 3 3 1 1

3,351 699 6,377 2,048 1,362 2,299 461 900 2,146 1,085 2,550 710 2,309 932 2,310

3,800 1,000 5,500 1,800 1,700 2,500 700 1,700 2,600 1,600 2,200 1,100 2,300 2,400 2,600

1/2 1 3 1 1 1 1 1 1 1/3 1 1 1 1 1

249 200 2,005 925 1,386 2,534 3,833 986 2,013 440 1,740 2,521 4,087

400 300 2,300 1,200 1,600 2,800 4,200 1,300 2,300 600 2,300 2,600 4,900

1 1 1/2 3 1 1 1 1 1 1 2 1 1

37,384 12,824 7,039 10,692 6,494

77,400 24,400 17,000 23,200 13,600

11,811 2,140

23,000 4,600

2,796 2,993 6,091 7,218

5,200 5,600 12,600 13,700

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.

1/2 1/2 1

1/2 2 1


Boston Profile of USSPI-Boston Circulation Area Index vs. Boston 103

Owner-Occupied HU's

Index vs. Boston 104

HHI $100,000+ Home Value $200,000+

107 105

Renter-Occupied HU's Single Family Homes

93 108

HH's with Children 4+ Years College

100 107

2 Vehicles 3+ Vehicles

104 101

HHI $35,000+

74.1% of USSPI-Boston Circulation is home delivered.

Market Demographics % Population

Boston

100.0 10.2 89.8

Core City* Suburbs

% Households

100.0 10.8 89.2

Total E.B.I.

100.0 9.4 90.6

Average E.B.I.

% Total Retail Sales

% Food Sales

$79,219 $68,793 $80,486

100.0 7.7 92.3

100.0 5.2 94.8

% Auto Sales

100.0 3.9 96.1

Source: Claritas *Metro City: Boston

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Globe (M) Herald (M) TOTAL USSPI Boston

129.5 44.3 173.8 380.3

Metro Circulation Coverage (000) %

2,606.8 115.8 37.5 153.3 355.6

4.4 1.4 5.9 13.6

City** Circulation Coverage (000) %

276.4 7.3 4.3 11.6 0.1

2.6 1.6 4.2 0.0

Suburbs Circulation Coverage (000) %

2,330.4 108.5 33.2 141.7 355.5

4.7 1.4 6.1 15.3

**Boston

Metro County Circulation Breakdown Households (000)

Bristol Essex Middlesex Norfolk Plymouth Suffolk Worcester Hillsborough, NH Rockingham, NH Strafford, NH Total

221.5 305.9 630.1 272.2 193.5 332.9 316.3 161.8 122.6 50.0 2,606.8

Globe Circulation Coverage (000) %

Herald Circulation Coverage (000) %

USSPI Circulation Coverage (000) %

3.4 14.7 42.4 21.7 8.4 17.0 4.2 1.5 2.1 0.4 115.8

1.5 4.8 6.7 8.0 4.3 5.1 1.3 0.9 1.7 0.8 4.4

1.7 5.3 10.1 6.5 3.6 7.7 1.3 0.5 0.8 ― 37.5

0.8 1.7 1.6 2.4 1.9 2.3 0.4 0.3 0.7 ― 1.4

13.5 93.9 132.0 72.8 31.7 1.0 5.2 0.9 4.6 ― 355.6

6.1 30.7 20.9 26.7 16.4 0.3 1.6 0.6 3.8 ― 13.6

4.3

4.5

0.6

0.6

18.6

19.3

Non-Metro County Barnstable

96.2

Source: Circulation '19; USSPI Publisher Records


Bridgeport Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Hearst CT Media Group - Bridgeport A. Darien News (F) B. Fairfield Citizen (F) C. New Canaan News (F) D. Westport News (F)

37,225 5,000 20,055 2,250 9,920

37,400 5,000 20,100 2,300 10,000

1 1 1 1

2. Hearst CT Media Group - Hersam Acorn A. The Shelton Herald (W) B. The Milford Mirror (Th) C. The Ridgefield Press (Th) D. The Wilton Bulletin (Th) E. New Canaan Advertiser (Th) F. The Darien Times (Th) G. The Trumbull Times (Th)

28,651 3,367 3,523 5,373 2,477 4,085 5,974 3,852

25,200 3,200 3,100 4,800 2,100 3,700 5,100 3,200

1 1 1 1 1 1 1

9,900

11,000

3,400 10,048 6,500

4,700 5,400 6,300

40,852 27,936

41,300 28,200

1

12,916

13,100

1

3. Hearst CT Media Group - The Hour A. The (Norwalk) Hour (Friday Total) (M-Sa) The (Norwalk) Hour (Su) B. Wilton Villager (Su)* 4. Prime Publishers, Inc. A. (Southbury) Voices (W)* B. (Watertown/Oakville) Town Times (Th)*

Publishers by County Metro County Fairfield County 1. Hearst CT Media Group - Bridegport 2. Hearst CT Media Group - Hersam Acorn 3. Hearst CT Media Group - The Hour Non-Metro Counties Litchfield County 4. Prime Publishers, Inc. New Haven County 2. Hearst CT Media Group - Hersam Acorn 4. Prime Publishers, Inc.

2 1

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Bridgeport Profile of USSPI-Bridgeport Circulation Area HHI $35,000+

Index vs. Bridgeport 102

Owner-Occupied HU's

Index vs. Bridgeport 106

HHI $100,000+

101

Renter-Occupied HU's

87

Home Value $200,000+

99

Single Family Homes

110

HH's with Children

97

2 Vehicles

104

4+ Years College

101

3+ Vehicles

104

96.8% of USSPI-Bridgeport Circulation is home delivered.

Market Demographics % Population

Bridgeport

100.0 15.7 84.3

Core City* Suburbs

% Households

100.0 15.2 84.8

Average E.B.I.

% Total Retail Sales

% Food Sales

$105,379 $47,100 $115,797

100.0 8.4 91.6

100.0 9.1 90.9

Total E.B.I.

100.0 6.8 93.2

% Auto Sales

100.0 7.1 92.9

Source: Claritas *Metro City: Bridgeport

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Connecticut Post (M) TOTAL USSPI Bridgeport

22.0 22.0 116.6

Metro Circulation Coverage (000) %

348.2 17.7 17.7 77.1

City** Circulation Coverage (000) %

52.8 3.1 3.1 3.7

5.1 5.1 22.1

Suburbs Circulation Coverage (000) %

295.4 14.6 14.6 73.4

5.9 5.9 7.0

4.9 4.9 24.8

**Bridgeport

Metro County Circulation Breakdown Households (000)

Fairfield Total

Connecticut Post Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

348.2 348.2

17.7 17.7

5.1 5.1

77.1 77.1

22.1 22.1

74.2 333.7

― 4.1

― 1.2

17.2 20.0

23.2 6.0

Non-Metro Counties Litchfield New Haven

Source: Circulation '19; USSPI Publisher Records


Buffalo Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Greater Niagara Newspapers A. Lockport Union Sun & Journal (M,W-Sa) Lockport Union Sun & Journal (Su) B. Niagara Gazette (M,W-Sa) Niagara Gazette (Su)

11,476

13,700

4,400 4,084 7,076 7,124

5,000 4,600 8,700 8,300

2. Bee Publications, Inc. A. Amherst Bee (W)* B. Clarence Bee (W)* C. Lancaster Bee (Th)* D. Depew Bee (Th)* E. Cheektowaga Bee (Th)* F. West Seneca Bee (Th)* G. Orchard Park Bee (Th)* H. East Aurora Bee (Th)* I. Ken-Ton Bee (W)*

60,030 25,000 3,700 3,000 1,200 8,000 3,900 4,000 2,400 8,830

68,300 22,000 3,700 3,000 1,200 8,000 3,000 4,000 2,400 21,000

PRIZM Target Group

3 3

Publishers by County Erie County 2. Bee Publications, Inc. Niagara County 1. Greater Niagara Newspapers

1/3 1 1 3 3 3 1 1 3

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Buffalo Profile of USSPI-Buffalo Circulation Area HHI $35,000+

Index vs. Buffalo 108

Owner-Occupied HU's

Index vs. Buffalo 111

HHI $100,000+

116

Renter-Occupied HU's

79

Home Value $200,000+

107

Single Family Homes

114

HH's with Children

100

2 Vehicles

113

4+ Years College

109

3+ Vehicles

114

34.2% of USSPI-Buffalo Circulation is home delivered.

Market Demographics % Population

Buffalo

100.0 22.6 77.4

Core City* Suburbs

% Households

100.0 23.3 76.7

Average E.B.I.

% Total Retail Sales

% Food Sales

$54,378 $39,057 $59,042

100.0 13.7 86.3

100.0 19.2 80.8

Total E.B.I.

100.0 16.8 83.2

% Auto Sales

100.0 3.8 96.2

Source: Claritas *Metro City: Buffalo

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households News (AD) TOTAL USSPI Buffalo

115.8 115.8 71.5

Metro Circulation Coverage (000) %

485.1 107.1 107.1 71.3

22.1 22.1 14.7

City** Circulation Coverage (000) %

112.4 51.1 51.1 36.9

Suburbs Circulation Coverage (000) %

372.7 56.0 56.0 34.4

45.5 45.5 72.2

15.0 15.0 9.2

**Buffalo

Metro County Circulation Breakdown News Households (000)

Erie Niagara Total

395.1 90.0 485.1

Source: Circulation '19; USSPI Publisher Records

Circulation (000)

92.5 14.6 107.1

USSPI Coverage %

23.4 16.2 22.1

Circulation (000)

56.2 15.1 71.3

Coverage %

14.2 16.8 14.7


Charleston, SC Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. The Post and Courier A. The Post and Courier (M-Sa) The Post and Courier (Su)

43,309 43,309 50,072

48,100 48,100 1/2/3 54,900

2. Summerville Communications A. Summerville Journal Scene (W) B. The (Goose Creek) Gazette (Th) C. Berkeley Independent (W)

38,477 16,174 19,500 2,803

44,000 21,600 19,900 2,500

2/3 3 4

3. Moultrie News A. Moultrie News (W)

28,243 28,243

28,200 28,200

1

4. South Strand News A. South Strand News (Th) B. Georgetown Times (W,F) C. (Georgetown) County Chronicle (Th)

34,858 19,300 6,358 9,200

33,500 19,300 4,800 9,400

3 4 4

4,400 4,400

4,400 4,400

4

5. Kingstree News A. Kingstree News (W) All papers are Broadsheet.

Publishers by County Metro Counties Berkeley County 1. The Post and Courier 2. Summerville Communications Charleston County 1. The Post and Courier 3. Moultrie News Dorchester County 1. The Post and Courier 2. Summerville Communications Non-Metro Counties Georgetown County 4. South Strand News Williamsburg County 5. Kingstree News

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Charleston, SC Profile of USSPI-Charleston Circulation Area Index vs. Charleston

Index vs. Charleston

HHI $35,000+

96

Owner-Occupied HU's

103

HHI $100,000+

92

Renter-Occupied HU's

94

Home Value $200,000+

89

Single Family Homes

98

HH's with Children

97

2 Vehicles

99

4+ Years College

93

3+ Vehicles

99

88.5% of USSPI-Charleston Circulation is home delivered.

Market Demographics % Population

Charleston

Total E.B.I.

Average E.B.I.

% Total Retail Sales

% Food Sales

% Auto Sales

100.0

100.0

100.0

$60,847

100.0

100.0

100.0

6.7

7.7

8.2

$64,885

15.0

75.7

10.3

93.3

92.3

91.8

$60,508

85.0

24.3

89.7

Core City* Suburbs

% Households

Source: Claritas *Metro City: Charleston

Newspaper Circulation/Coverage Total Circulation (000)

Households USSPI Charleston

Metro Circulation Coverage (000) %

318.3 149.3

City** Circulation Coverage (000) %

Suburbs Circulation Coverage (000) %

23.0

106.9

33.6

â–Ź

295.3 â–Ź

106.9

**Charleston

Metro County Circulation Breakdown USSPI Households (000)

Berkeley

Circulation (000)

Coverage %

85.7

30.5

35.6

Charleston

172.9

52.3

30.2

Dorchester

59.7

24.1

40.4

318.3

106.9

33.6

Georgetown

25.8

23.7

91.9

Williamsburg

11.8

3.6

30.5

Total

Non-Metro Counties Source: Circulation '19; USSPI Publisher Records

36.2


Charlotte Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

1. North Carolina Media Services A. Statesville Record & Landmark (M-Sa) Statesville Record & Landmark (Su) B. Hickory Daily Record (M-Sa) Hickory Daily Record (Su) C. Morganton News Herald (M-F) Morganton News Herald (Su) D. (Marion) McDowell News (Tu-F) (Marion) McDowell News (Su) E. Concord Independent Tribune (W,F) Concord Independent Tribune (Su) F. Mooresville Tribune (W) Mooresville Tribune (Su)

38,938

40,700

6,582 7,822 9,187 11,115 4,450 4,965 2,633 2,780 6,085 6,851 10,001 11,979

6,600 7,700 9,900 11,900 4,800 5,600 3,300 3,300 6,100 6,700 10,000 12,000

2. Salisbury Post A. Salisbury Post (M-Sa) Salisbury Post (Su)

14,086 14,086 15,145

14,100 14,100 15,200

3. Gaston Gazette A. Gaston Gazette (M-Sa) Gaston Gazette (Su) B. Shelby Star (M-Sa) Shelby Star (Su)

16,319 9,805 11,344 6,514 7,600

19,200 12,700 16,700 6,500 7,600

4. Carolina Weekly Group A. South Charlotte Weekly (F) B. Union County Weekly (Th) C. Matthews-Mint Hill Weekly (Th)

52,866 23,385 16,766 12,715

54,200 21,000 20,200 13,000

1/2 1/2 2/3

5. Lake Norman Publications A. (Lake Norman) Herald Citizen (F)* B. Mooresville Citizen (F)* C. Denver Citizen (F)*

42,775 24,538 10,301 7,936

44,000 25,000 10,200 8,800

2 1/3 1/3

Publishers by County Metro Counties

4 4 4 4 3

Gaston County 3. Gaston Gazette Mecklenburg County 4. Carolina Weekly Group 5. Lake Norman Publications Rowan County 2. Salisbury Post

1/3 Union County 4. Carolina Weekly Group 4

Non-Metro Counties Burke County 1. North Carolina Media Services

3 4

Catawba County 1. North Carolina Media Services Cleveland County 3. Gaston Gazette Iredell County 1. North Carolina Media Services 5. Lake Norman Publications McDowell County 1. North Carolina Media Services

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Charlotte Profile of USSPI-Charlotte Circulation Area Index vs. Charlotte 94 85 88 96 80

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Charlotte 107 86 105 98 118

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

82.6% of USSPI-Charlotte Circulation is home delivered.

Market Demographics % Population

Charlotte

100.0 38.1 61.9

Core City* Suburbs

% Households

100.0 39.6 60.4

Average E.B.I.

% Total Retail Sales

% Food Sales

$62,560 $64,765 $61,112

100.0 39.8 60.2

100.0 28.7 71.3

Total E.B.I.

100.0 41.0 59.0

% Auto Sales

100.0 38.7 61.3

Source: Claritas *Metro City: Charlotte

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Observer (M) TOTAL USSPI Charlotte

71.6 71.6 165.0

Metro Circulation Coverage (000) %

872.4 55.8 55.8 114.8

6.4 6.4 13.2

City** Circulation Coverage (000) %

325.3 30.3 30.3 23.5

Suburbs Circulation Coverage (000) %

547.1 25.5 25.5 91.3

9.3 9.3 7.2

4.7 4.7 16.7

**Charlotte

Metro County Circulation Breakdown Herald Households (000)

Cabarrus Gaston Lincoln Mecklenburg Rowan Union York, SC Total

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

77.2 86.4 33.0 436.5 54.4 78.4 106.5 872.4

4.3 2.8 1.6 37.0 0.9 5.9 3.3 55.8

5.6 3.2 4.8 8.5 1.7 7.5 3.1 6.4

6.7 10.9 6.2 61.4 12.6 16.7 0.3 114.8

8.7 12.6 18.8 14.1 23.2 21.3 0.3 13.2

35.9 62.9 38.9 68.6 18.3

0.8 2.5 1.0 3.6 ―

2.2 4.0 2.6 5.2 ―

4.7 7.5 6.4 25.9 2.7

13.1 11.9 16.5 37.8 14.8

Non-Metro Counties Burke Catawba Cleveland Iredell McDowell

Source: Circulation '19; USSPI Publisher Records


Chicago Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Daily Herald A. (Arlington Hts) Daily Herald (M-Sa) (Arlington Heights) Daily Herald (Su)

52,344 52,344 60,597

60,000 60,000 1/2/3 67,000

2. Chicago Tribune Media Group A. Daily Southtown (Thursday Total) (M-F) Daily Southtown (Su) B. The Naperville Sun (W,F) The Naperville Sun (Su)

14,701

15,100

10,212 13,582 4,489 4,899

10,500 19,500 4,600 5,100

3. Inside Publications A. Inside Booster (W)* B. (Chicago) News-Star (W)* C. Skyline (W)*

12,011 6,481 3,117 2,413

24,800 13,300 4,700 6,800

1/3 3 1/3

4. Bridgeport News A. Bridgeport News (W)

25,000 25,000

25,300 25,300

3

5. Voyager Media Publications A. Plainfield Enterprise (Th)* B. Shorewood Sentinel (W)* C. (Joliet/Lockprt/Crest Hill) Bugle (W)* D. Bolingbrook Bugle (Th)* E. Woodridge Bugle (W)* F. (Niles/Park Ridge/Morton Grove/ Des Plaines) Bugle (Th)* G. Romeoville Bugle (Th)* H. Downer's Grove Bugle (W)* I. Lisle Bugle (W)* J. Westmont Bugle (W)*

64,200 7,100 11,100 9,000 5,000 3,000

64,200 7,100 11,100 9,000 5,000 3,000

1/2 1/3 2/3 1/2 2

10,000 5,000 6,000 3,000 5,000

10,000 5,000 6,000 3,000 5,000

1/3 2 1 1 3

6. Pioneer Press A. Evanston Review (Th)* B. Wilmette Life (Th)* C. Winnetka Talk (Th)* D. Glencoe News (Th)* E. Glenview Announcements (Th)* F. Northbrook Star (Th)* G. Deerfield Review (Th)* H. Highland Park News (Th)* I. Lake Forester (Th)* J. Vernon Hills Review (Th)* K. Libertyville Review (Th)* L. Mundelein Review (Th)* M. Oak Leaves (Th)* N. Elm Leaves (Th)* O. Franklin Park Herald-Journal (Th)* P. Skokie Review (Th)* Q. Park Ridge Herald-Advocate (Th)* R. Niles Herald-Spectator (Th)* S. Morton Grove Champion (Th)* T. Norridge-Harwood Hts News (Th)* U. Barrington Courier-Review (Th)* V. Lincolnshire Review (Th)* W. Lake Zurich Courier (Th)* X. Buffalo Grove Countryside (Th)* Y. The Doings - Hinsdale Edition (Th)* Z. The Doings - Clarendon Hills Edition (Th)* AA. The Doings - Oak Brook Ed (Th)* BB. The Doings - LaGrange Edition (Th)*

77,387 2,101 3,285 2,254 1,057 4,921 4,957 2,937 3,632 3,432 1,336 2,238 1,687 5,067 1,415 536 1,908 5,121 1,765 1,780 1,151 1,022 913 2,077 778 1,652

67,600 2,100 2,600 2,000 900 4,100 4,100 2,400 3,000 2,700 1,100 2,200 1,500 4,000 1,900 600 1,700 4,000 1,400 1,400 1,200 1,100 900 1,900 800 1,500

3 1 1 1 1 1 2 1 1 2 1 2 1/3 3 3 1/2 1 3 1 3 1 1 1 1 1

751 3,314 5,238

700 3,400 4,600

1 1 1

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

CC. The Doings - Weekly Edition (Th)* DD. The Doings - Western Springs Edition (Th)* EE. Forest Leaves (Th)* FF. Lincolnwood Review (Th)* GG. Arlington Heights Post (Th)*

2,119

1,900

1

1,728 1,340 489 3,386

1,400 1,200 500 2,800

1 1 1 1/3

7. Journal & Topics Media A. Des Plaines Journal (W,F)* B. Mount Prospect Journal (W,F)* C. Prospect Heights Journal (W,F)* D. Golf Mill Journal (W,F)* E. Rosemont Journal (W)* F. Park Ridge Journal (W)* G. Niles Journal (W)* H. Arlington Heights Journal (Th)* I. Buffalo Grove Jrnl & Topics (Th)* J. Palatine Journal & Topics (Th)* K. Wheeling Journal & Topics (Th)* L. Rolling Meadows Jrnl & Topics (Th)* M. Elk Grove Journal (Th)*

33,866 7,768 3,202 1,098 984 1,472 4,510 3,211 2,040 1,681 2,178 1,597 1,580 2,545

33,800 8,000 3,200 1,000 900 1,700 4,400 3,000 2,200 1,300 2,200 1,500 1,600 2,800

3 3 3 1/3 3

8. Nadig Newspapers A. Northwest Side Press (W) B. Sauganash/Edgebrook/Lincolnwood/ Wildwood Reporter (Sa)*

19,800 12,000

N/A N/A

3

7,800

N/A

1

9. Regional Publishing A. The (Oak Lawn) Reporter (Th) B. The Regional News (Th) C. Southwest News Herald (F)* D. Clear Rdg Rprtr & NewsHound (W)* E. Desplaines Valley News (Th)* F. Archer Journal News (F)*

29,370 4,000 4,000 2,000 15,000 3,170 1,200

29,400 4,000 4,000 2,000 15,000 3,200 1,200

3 1 4 3 3 4

10. Zion-Benton Express A. Zion-Benton Express (W)

21,101 21,101

21,100 21,100

1/3

11. 22nd Century Media - North A. Wilmette Beacon (Th)* B. Winnetka Current (Th)* C. The Glenview Lantern (Th)* D. Northbrook Tower (Th)* E. The Highland Park Landmark (Th)* F. Glencoe Anchor (Th)* G. Lake Forest Leader (Th)*

64,670 9,191 5,936 15,911 13,464 9,665 2,743 7,760

65,800 9,200 6,500 16,200 13,500 9,700 2,800 7,900

1 1 1 1 1 1 1

12. 22nd Century Media - South A. The Orland Park Prairie (Th)* B. The Homer Horizon (Th)* C. The Mokena Messenger (Th)* D. The Frankfort Station (Th)* E. The Tinley Junction (Th)* F. The New Lenox Patriot (Th)* G. The Lockport Legend (Th)*

87,786 21,529 8,064 8,502 9,673 18,542 10,560 10,916

87,600 21,600 8,100 8,500 9,700 18,500 10,600 10,600

1 1 1 1 1 1 2

1/3 1/2

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.

1 3 1/3 1 1 3 2 1


Chicago Profile of USSPI-Chicago Circulation Area Index vs. Chicago 103

Owner-Occupied HU's

Index vs. Chicago 105

HHI $100,000+ Home Value $200,000+

107 102

Renter-Occupied HU's Single Family Homes

90 107

HH's with Children 4+ Years College

100 105

2 Vehicles 3+ Vehicles

105 106

HHI $35,000+

88.3% of USSPI-Chicago Circulation is home delivered.

Market Demographics % Population

Chicago

100.0 31.3 68.7

Core City* Suburbs

% Households

100.0 33.4 66.6

Total E.B.I.

100.0 28.0 72.0

Average E.B.I.

% Total Retail Sales

% Food Sales

$70,802 $59,295 $76,581

100.0 20.2 79.8

100.0 30.2 69.8

% Auto Sales

100.0 12.9 87.1

Source: Claritas *Metro City: Chicago

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Sun Times (M) Tribune (M) TOTAL USSPI Chicago

112.0 279.2 391.2 502.2

Metro Circulation Coverage (000) %

3,212.0 105.8 259.7 365.5 500.1

3.3 8.1 11.4 15.6

City** Circulation Coverage (000) %

1,075.8 40.4 59.4 99.8 72.2

3.8 5.5 9.3 6.7

Suburbs Circulation Coverage (000) %

2,136.2 65.4 200.3 265.7 427.9

3.1 9.4 12.4 20.0

**Chicago

Metro County Circulation Breakdown Households (000)

Cook DeKalb DuPage Grundy Kane Kendall Lake McHenry Will Total

2,003.3 38.7 345.2 18.5 177.8 41.9 245.3 111.4 229.9 3,212.0

Source: Circulation '19; USSPI Publisher Records

Sun Times Circulation Coverage (000) %

78.9 ― 9.3 0.3 2.7 0.5 5.3 1.5 7.3 105.8

3.9 ― 2.7 1.6 1.5 1.2 2.2 1.3 3.2 3.3

Tribune Circulation Coverage (000) %

149.7 1.6 38.5 0.8 11.1 1.7 29.2 8.6 18.5 259.7

7.5 4.1 11.2 4.3 6.2 4.1 11.9 7.7 8.0 8.1

USSPI Circulation Coverage (000) %

286.0 ― 38.8 ― 9.1 ― 66.6 1.9 97.7 500.1

14.3 ― 11.2 ― 5.1 ― 27.2 1.7 42.5 15.6


Cincinnati Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

1. The Community Press & Recorder A. Delhi Press/Price Hill Press (W) B. Kenton Recorder (Th) C. Western Hills Press (W) D. Northwest Community Press (W) E. Campbell County Recorder/ Campbell Recorder (Th) F. Boone County Recorder/ Boone Recorder (Th) G. The Bethel Journal (Th) H. Loveland Herald (W) I. Northeast Suburban Life (W) J. Suburban Life (W) K. Eastern Hills Journal (W) L. Indian Hill Journal (Th) M. East Side Community Press (W)

162,186 10,924 30,490 13,164 23,435

158,700 11,000 30,500 13,200 23,500

3 2/3 1 1/3

14,291

13,500

2

21,930 495 5,367 3,824 3,781 6,425 1,155 26,905

20,800 1/2/3 200 4 5,400 2 3,900 1 3,800 1/2 6,500 1/3 N/A 1 26,400 2/3

2. Cox Ohio Publishing A. (Hamilton/Middletown) Journal News (M-Sa) (Hamilton/Middletown) Journal News (Su) B. Journal News Pulse of Liberty & West Chester (Su) C. Journal News Pulse of Lebanon & Mason (Su) D. Dayton Daily News (Thursday Total) (M-Sa) Dayton Daily News (Su) E. Springfield News-Sun (M-Sa) Springfield News-Sun (Su)

121,931

119,900

12,405

10,700

18,396

17,000

Non-Metro Counties

28,922

28,700 1/2/3

Butler County, OH 2. Cox Ohio Publishing

23,629

23,700

2

47,899 70,910 9,076 14,189

48,500 73,500 8,300 13,900

1/3

All papers are Broadsheet.

3

3

Metro Counties Boone County, KY 1. The Community Press & Recorder Campbell County, KY 1. The Community Press & Recorder Kenton County, KY 1. The Community Press & Recorder Clermont County, OH 1. The Community Press & Recorder Hamilton County, OH 1. The Community Press & Recorder Warren County, OH 2. Cox Ohio Publishing

Clark County, OH 2. Cox Ohio Publishing Greene County, OH 2. Cox Ohio Publishing Miami County, OH 2. Cox Ohio Publishing Montgomery County, OH 2. Cox Ohio Publishing

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Cincinnati Profile of USSPI-Cincinnati Circulation Area Index vs. Cincinnati 100 95 84 100 90

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Cincinnati 103 93 110 102 106

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

96.3% of USSPI-Cincinnati Circulation is home delivered.

Market Demographics % Population

Cincinnati

100.0 17.0 83.0

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$64,240 $47,298 $68,298

100.0 11.4 88.6

100.0 9.2 90.8

Total E.B.I.

100.0 19.3 80.7

100.0 14.2 85.8

% Auto Sales

100.0 9.1 90.9

Source: Claritas *Metro City: Cincinnati

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Enquirer (M) TOTAL USSPI Cincinnati

87.0 87.0 284.1

Metro Circulation Coverage (000) %

713.0 76.8 76.8 182.8

10.8 10.8 25.6

City** Circulation Coverage (000) %

135.6 43.5 43.5 63.7

Suburbs Circulation Coverage (000) %

577.4 33.3 33.3 119.1

32.1 32.1 47.0

5.8 5.8 20.6

**Cincinnati

Metro County Circulation Breakdown Households (000)

Dearborn, IN Ohio, IN Boone, KY Campbell, KY Gallatin, KY Grant, KY Kenton, KY Pendleton, KY Brown Clermont Hamilton Warren Total

Circulation (000)

Enquirer Coverage %

USSPI Circulation (000)

Coverage %

18.9 2.4 48.5 37.7 3.2 8.6 65.5 5.5 16.8 79.1 342.6 84.2 713.0

1.4 ― 4.4 4.6 0.1 0.2 7.4 0.1 0.5 9.8 43.2 5.1 76.8

7.4 ― 9.1 12.2 3.1 2.3 11.3 1.8 3.0 12.4 12.6 6.1 10.8

― ― 21.0 13.5 ― ― 29.7 ― ― 25.0 66.4 27.2 182.8

― ― 43.3 35.8 ― ― 45.3 ― ― 31.6 19.4 32.3 25.6

141.0 53.5 67.1 42.8 224.3

8.2 ― ― ― ―

5.8 ― ― ― ―

39.8 8.5 8.3 3.5 29.3

28.2 15.9 12.4 8.2 13.1

Non-Metro Counties Butler Clark Greene Miami Montgomery

Source: Circulation '19; USSPI Publisher Records


Cleveland Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Digital First Media - Ohio A. (Lorain) Morning Journal (M-Sa) (Lorain) Morning Journal (Su) B. Willoughby News-Herald (M-Sa) Willoughby News-Herald (Su)

29,548 9,323 14,128 20,225 28,597

29,700 9,400 3 14,200 20,300 1/2/3 28,600

2. Leader Publications A. West Side Leader (Th)* B. South Side News Leader (F)*

63,717 41,154 22,563

63,800 41,200 22,600

148,248 12,804 13,675 21,500

146,000 18,400 19,800 N/A

9,805 10,136 5,807 21,279 8,394 9,036 12,782 14,251 7,284 5,905 7,518 5,837 6,046

13,400 15,200 5,700 22,200 8,800 9,200 12,900 14,500 7,500 9,600 7,700 5,900 10,200

1/2 3

Publishers by County Metro Counties Lake County 1. Digital First Media - Ohio Lorain County 1. Digital First Media - Ohio Non-Metro Counties

3. Gatehouse Media - Cleveland A. The (Wooster) Daily Record (M-Sa) The (Wooster) Daily Record (Su) B. Holmes County Hub Shopper (Sa)* C. The (Ravenna) RecordCourier (M-Sa) The (Ravenna) Record-Courier (Su) D. Aurora Advocate (W)* E. Cuyahoga Falls News-Press (Su)* F. Twinsburg Bulletin (W)* G. Hudson Hub-Times (Su,W)* H. Nordonia Hills News Leader (W)* I. Stow Sentry (Su)* J. Tallmadge Express (Su)* K. The Alliance Review (M-Sa) L. The (Minerva) News Leader (Th) M. The (East Canton) Press-News (F) N. Ashland Times-Gazette (M-Sa)

*Denotes Tabloid. All other papers are Broadsheet.

3

Ashland County 3. Gatehouse Media - Cleveland

3 3 1 2 2 1 1/2 2 3 4 4 3 4

Carroll County 3. Gatehouse Media - Cleveland Holmes County 3. Gatehouse Media - Cleveland Portage County 3. Gatehouse Media - Cleveland Stark County 2. Leader Publications 3. Gatehouse Media - Cleveland Summit County 2. Leader Publications 3. Gatehouse Media - Cleveland Wayne County 3. Gatehouse Media - Cleveland

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Cleveland Profile of USSPI-Cleveland Circulation Area Index vs. Cleveland 107

Owner-Occupied HU's

Index vs. Cleveland 108

HHI $100,000+ Home Value $200,000+

104 106

Renter-Occupied HU's Single Family Homes

83 109

HH's with Children 4+ Years College

104 98

2 Vehicles 3+ Vehicles

109 122

HHI $35,000+

82.8% of USSPI-Cleveland Circulation is home delivered.

Market Demographics % Population

Cleveland

100.0 17.6 82.4

Core City* Suburbs

% Households

100.0 18.1 81.9

Average E.B.I.

% Total Retail Sales

% Food Sales

$59,244 $35,622 $64,470

100.0 9.5 90.5

100.0 7.1 92.9

Total E.B.I.

100.0 10.9 89.1

% Auto Sales

100.0 8.1 91.9

Source: Claritas *Metro City: Cleveland

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Plain Dealer (M) TOTAL USSPI Cleveland

151.9 151.9 241.5

Metro Circulation Coverage (000) %

899.1 131.9 131.9 34.6

14.7 14.7 3.8

City** Circulation Coverage (000) %

162.8 45.4 45.4 ▬

Suburbs Circulation Coverage (000) %

736.3 86.5 86.5 34.6

27.9 27.9 ▬

11.7 11.7 4.7

**Cleveland

Metro County Circulation Breakdown Households (000)

Ashtabula Cuyahoga Geouga Lake Lorain Medina Total

Plain Dealer Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

38.2 541.2 35.2 95.4 120.7 68.4 899.1

1.6 97.9 5.4 10.6 9.5 6.9 131.9

4.2 18.1 15.3 11.1 7.9 10.1 14.7

0.5 2.1 2.6 15.3 8.1 6.0 34.6

1.3 0.4 7.4 16.0 6.7 8.8 3.8

20.6 10.8 13.2 63.8 152.8 225.4 43.7

― ― ― 3.5 0.5 8.8 0.2

― ― ― 5.5 0.3 3.9 0.5

5.5 2.2 16.5 16.3 17.6 124.4 12.7

26.7 20.4 100.0 25.5 11.5 55.2 29.1

Non-Metro Counties Ashland Carroll Holmes Portage Stark Summit Wayne

Source: Circulation '19; USSPI Publisher Records


Columbus Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. ThisWeek Community Newspapers A. West Side News (Su)* B. Grove City Record (Th)* C. Canal Winchester Times (Th)* D. Northwest Columbus News (Th)* E. German Village Gazette (Th)* F. Bexley News (Th)* G. Reynoldsburg News (Th)* H. Pickerington Times-Sun (Th)* I. Hilliard Northwest News (Th)* J. Delaware News (Su)* K. Whitehall News (Th)* L. The (Clintonville) Booster (Th)* M. Dublin Villager (Th)* N. Rocky Fork Enterprise (Th)* O. (Grandview) Tri-Village News (Th)* P. New Albany News (Th)* Q. Northland News (Th)* R. Olentangy Valley News (Th)* S. Upper Arlington News (Th)* T. Westerville News & Public Opinion (Th)* U. Worthington News (Th)* 2. Gatehouse Media - Columbus A. Daily Jeffersonian (M-F) Daily Jeffersonian (Su) B. Barnesville Enterprise (W) C. Newcomerstown News (W)

Circulation ROP Insert

PRIZM Target Group

269,128 7,777 14,972 10,462 3,454 4,010 7,199 11,068 11,702 22,232 16,887 5,864 13,771 19,090 14,492 4,695 7,912 14,077 18,768 18,064

299,500 6,900 15,800 11,700 4,800 4,500 7,900 14,000 13,000 22,800 22,700 8,200 13,900 22,500 15,000 4,500 7,400 18,600 19,400 17,800

3 2 2 2/3 3 3 2 1 1/2 1/2 4 2/3 1 2 3 1/2 4 1 1/3

25,431 17,201

28,400 19,700

1/2 1/2

10,688 4,707 5,777 3,611 2,370

14,500 8,500 9,900 3,600 2,400

Publishers by County Metro Counties Delaware County 1. ThisWeek Community Newspapers Fairfield County 1. ThisWeek Community Newspapers Franklin County 1. ThisWeek Community Newspapers Non-Metro Counties Belmont County 2. Gatehouse Media - Columbus Guernsey County 2. Gatehouse Media - Columbus Noble County 2. Gatehouse Media - Columbus Tuscarawas County 2. Gatehouse Media - Columbus

4 4 4

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Columbus Profile of USSPI-Columbus Circulation Area Index vs. Columbus 103

Owner-Occupied HU's

Index vs. Columbus 105

HHI $100,000+ Home Value $200,000+

105 100

Renter-Occupied HU's Single Family Homes

91 103

HH's with Children 4+ Years College

103 102

2 Vehicles 3+ Vehicles

103 105

HHI $35,000+

96.0% of USSPI-Columbus Circulation is home delivered.

Market Demographics % Population

Columbus

100.0 45.4 54.6

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$64,328 $52,606 $75,274

100.0 50.1 49.9

100.0 29.0 71.0

Total E.B.I.

100.0 48.3 51.7

100.0 39.5 60.5

% Auto Sales

100.0 52.1 47.9

Source: Claritas *Metro City: Columbus

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Dispatch (M) TOTAL USSPI Columbus

93.5 93.5 279.8

Metro Circulation Coverage (000) %

776.4 83.0 83.0 269.1

10.7 10.7 34.7

City** Circulation Coverage (000) %

358.7 36.7 36.7 92.8

Suburbs Circulation Coverage (000) %

417.7 46.3 46.3 176.3

10.2 10.2 25.9

11.1 11.1 42.2

**Columbus

Metro County Circulation Breakdown Households (000)

Delaware Fairfield Franklin Licking Madison Pickaway Total

Circulation (000)

Dispatch Coverage %

USSPI Circulation (000)

Coverage %

73.9 58.3 540.8 67.6 15.3 20.5 776.4

9.8 4.7 61.0 4.0 1.9 1.6 83.0

13.3 8.1 11.3 5.9 12.4 7.8 10.7

45.1 11.7 211.9 ― 0.4 ― 269.1

61.0 20.1 39.2 ― 2.6 ― 34.7

27.7 15.9 4.8 37.2

― 0.1 ― ―

― 0.6 ― ―

2.6 3.8 0.4 1.8

9.4 23.9 8.3 4.8

Non-Metro Counties Belmont Guernsey Noble Tuscarawas

Source: Circulation '19; USSPI Publisher Records


Dallas/Ft. Worth Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Denton Media Company A. Denton Record-Chronicle (Wednesday Total) (M-Sa) Denton Record-Chronicle (Su) 2. Star Local Media A. Allen American (Th) B. Coppell Gazette (Su) C. The (Flower Mound) Leader (Su) D. Mesquite News (Th) E. Plano Star Courier (Th) Plano Star Courier (Su) F. The Colony Courier-Leader (Su) G. McKinney Courier Gazette (Su) H. Carrollton Leader (Su) I. Rowlett Lakeshore Times (Th) J. Lewisville Leader (Su) K. Little Elm Journal (F) L. Celina Record (F) M. Frisco Enterprise (F) N. Lake Cities Sun (Su)

Circulation ROP Insert 18,482

19,000

18,482 6,894

19,000 9,500

211,975 28,926 9,466 25,017 23,554 29,963 58,882 6,990 29,958 1,973 6,364 11,457 6,029 274 26,667 5,337

PRIZM Target Group

2

211,700 29,000 1/2 9,400 2 25,000 1 23,600 2 29,500 1/2 59,000 7,000 2 29,900 1/2 2,000 2 6,400 2 11,500 1/2/3 6,000 2 300 1 26,700 1/2 5,400 2

Publishers by County Collin County 2. Star Local Media Dallas County 2. Star Local Media Denton County 1. Denton Media Company 2. Star Local Media

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Dallas/Ft. Worth Profile of USSPI-Dallas/Ft. Worth Circulation Area Index vs. Dallas/Ft. Worth 112 136 136 113 131

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Dallas/Ft. Worth 110 83 111 113 109

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

98.8% of USSPI-Dallas/Ft. Worth Circulation is home delivered.

Market Demographics % Population

Dallas/Ft. Worth

100.0 29.8 70.2

Core Cities* Suburbs

% Households

100.0 30.7 69.3

Total E.B.I.

100.0 26.5 73.5

Average E.B.I.

% Total Retail Sales

% Food Sales

$72,123 $62,331 $76,456

100.0 27.9 72.1

100.0 27.3 72.7

% Auto Sales

100.0 29.5 70.5

Source: Claritas *Metro Cities: Dallas, Ft. Worth

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Morning News (M) Star-Telegram (M) TOTAL USSPI Dallas/Ft. Worth

143.3 92.0 235.3 230.5

Metro Circulation Coverage (000) %

2,720.2 131.6 87.1 218.7 229.3

4.8 3.2 8.0 8.4

Cities** Circulation Coverage (000) %

787.3 45.4 33.7 79.1 ▬

5.8 4.3 10.0 ▬

Suburbs Circulation Coverage (000) %

1,932.9 86.2 53.4 139.6 229.3

4.5 2.8 7.2 11.9

**Dallas, Ft. Worth

Metro County Circulation Breakdown Households (000)

Collin Dallas Denton Ellis Henderson Hood Hunt Johnson Kaufman Parker Rockwall Tarrant Total

Morning News Circulation Coverage (000) %

362.9 956.6 312.8 60.2 32.5 24.9 34.9 59.4 42.3 51.2 33.9 748.6 2,720.2

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records

26.7 70.2 15.7 3.1 0.9 ― 1.1 0.2 2.3 ― 2.7 8.7 131.6

7.4 7.3 5.0 5.1 2.8 ― 3.2 0.3 5.4 ― 8.0 1.2 4.8

Star-Telegram Circulation Coverage (000) %

― 1.2 1.8 0.2 ― 3.2 ― 5.5 ― 4.4 ― 70.8 87.1

― 0.1 0.6 0.3 ― 12.9 ― 9.3 ― 8.6 ― 9.5 3.2

USSPI Circulation Coverage (000) %

107.6 39.7 82.0 ― ― ― ― ― ― ― ― ― 229.3

29.7 4.2 26.2 ― ― ― ― ― ― ― ― ― 8.4


Denver Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Daily Reporter-Herald A. (Loveland) Daily Reporter-Herald (M-Sa) (Loveland) Daily Reporter-Herald (Su)

Circulation ROP Insert

PRIZM Target Group

9,221

9,300

9,221

9,300

13,081

13,100

141,083 1,447 366 27,502 910 5,427 12,460 20,040 380 1,944 33,514 433 12,417 1,299 930 2,508

153,100 2,500 500 27,800 1,100 5,500 12,500 21,100 600 3,000 35,000 1,700 15,000 2,600 2,200 2,500

2 3 2 1 1 1 2 1 1 1/3 2 1/2 3 3 2

18,470 1,036

18,400 1,100

1 4

3. Times-Call A. (Longmont) Times-Call (M-Sa) (Longmont) Times-Call (Su)

8,691 8,691 9,846

8,700 8,700 9,900

1

4. Pikes Peak Newspaper, Inc. A. Pikes Peak Courier View (W)* B. Tri-Lakes Tribune (W)* C. Woodmen Edition (W)* D. Cheyenne Edition (W)*

63,609 15,567 13,721 20,061 14,260

63,400 15,600 13,500 19,900 14,400

2. Colorado Community Media A. Littleton Independent (Th)* B. Englewood Herald (F)* C. Highlands Ranch Herald (Th)* D. Douglas County News-Press (Th)* E. Lone Tree Voice (Th)* F. Centennial Citizen (F)* G. Parker Chronicle (F)* H. Elbert County News (Th)* I. Golden Transcript (Th)* J. Arvada Press (Th)* K. Wheat Ridge Transcript (Th)* L. Lakewood Sentinel (Th)* M. Northglenn-Thornton Sentinel (Th)* N. Westminster Window (Th)* O. South Platte Independent (Th)* P. Castle Rock News-Press/ Castle Pines News-Press (Th)* Q. Denver Herald (Th)*

Publishers by County Metro Counties

2/3 Arapahoe County 7. Aurora Media Group Douglas County 2. Colorado Community Media Jefferson County 2. Colorado Community Media Non-Metro Counties Boulder County 3. Times-Call 5. The Daily Camera Broomfield County 6. Broomfield Enterprise El Paso County 4. Pikes Peak Newspaper, Inc. Larimer County 1. Daily Reporter-Herald Teller County 4. Pikes Peak Newspaper, Inc.

1/3 1 1 2

PLEASE NOTE: Papers C and D serve as a wrap to the Colorado Springs Gazette and their TMC. 5. The Daily Camera A. (Boulder) Daily Camera (M-Sa) (Boulder) Daily Camera (Su)

17,855 17,855 15,278

17,900 17,900 15,300

1/2

6. Broomfield Enterprise A. Broomfield Enterprise (Th)* Broomfield Enterprise (Su)*

17,159 17,159 18,083

16,400 16,400 17,400

1/2

7. Aurora Media Group A. Aurora Sentinel (Th)*

28,758 28,758

22,300 22,300

1/3

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Denver Profile of USSPI-Denver Circulation Area Index vs. Denver 105

Owner-Occupied HU's

Index vs. Denver 111

HHI $100,000+ Home Value $200,000+

114 107

Renter-Occupied HU's Single Family Homes

82 114

HH's with Children 4+ Years College

105 109

2 Vehicles 3+ Vehicles

108 120

HHI $35,000+

85.6% of USSPI-Denver Circulation is home delivered.

Market Demographics % Population

Denver

100.0 25.3 74.7

Core City* Suburbs

% Households

100.0 28.2 71.8

Average E.B.I.

% Total Retail Sales

% Food Sales

$73,758 $67,575 $76,191

100.0 20.7 79.3

100.0 21.4 78.6

Total E.B.I.

100.0 25.9 74.1

% Auto Sales

100.0 9.7 90.3

Source: Claritas *Metro City: Denver

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Post (M) TOTAL USSPI Denver

142.1 142.1 286.4

Metro Circulation Coverage (000) %

1,128.4 116.1 116.1 163.6

10.3 10.3 14.5

City** Circulation Coverage (000) %

304.5 45.3 45.3 1.9

Suburbs Circulation Coverage (000) %

823.9 70.8 70.8 161.7

14.9 14.9 0.6

8.6 8.6 19.6

**Denver

Metro County Circulation Breakdown Post Households (000)

Adams Arapahoe Denver Douglas Jefferson Total

178.4 258.1 323.0 125.7 243.2 1,128.4

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

13.9 27.5 28.0 12.7 34.0 116.1

7.8 10.7 8.7 10.1 14.0 10.3

3.3 34.1 1.9 73.1 51.2 163.6

1.8 13.2 0.6 58.2 21.1 14.5

5.0 3.2 2.8 4.6 ―

3.7 11.6 1.0 3.2 ―

22.9 17.7 48.1 9.3 15.2

17.0 63.9 17.4 6.4 100.0

Non-Metro Counties Boulder Broomfield El Paso Larimer Teller

134.6 27.7 275.9 145.0 10.7

Source: Circulation '19; USSPI Publisher Records


Detroit Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Digital First Media Group - Dailies A. (Pontiac) Oakland Press (Thursday Total) (M-Sa) (Pontiac) Oakland Press (Includes Oakland Plus on Sunday) (Su) B. Royal Oak Tribune (W-F) Royal Oak Tribune (Su) C. (Mt. Clemens) Macomb Daily (Thursday Total) (M-Sa) (Mt. Clemens) Macomb Daily (Incl. Macomb Daily Plus on Sunday) (Su)

Circulation ROP Insert

PRIZM Target Group

25,309

32,763

10,947

13,441

59,247 1,853 4,338

65,020 1,853 4,338

2

12,509

17,469

3

56,059

62,541

145,049 17,221

143,943 16,978

3

17,535 20,329 12,156 14,813 34,904 28,091

17,250 20,170 11,987 14,763 34,646 28,149

3 3 3 3 3 3

3. Heritage Newspapers, Inc. A. News-Herald (W) News-Herald (Su) B. Press & Guide (W) Press & Guide (Su)

10,580 8,700 47,745 1,880 15,850

14,462 11,763 52,850 2,699 17,450

4. Lapeer County Press A. Lapeer County Press (W) Lapeer County Press (Su) B. Jeffersonian (F) C. Brown City Banner (M)* D. Sanilac County News (W) E. Lapeer County Press EXTRA (Su)

48,378 5,922 7,499 5,713 773 5,845 30,125

47,918 6,592 8,836 5,583 617 5,001 30,125

5. Voice Newspapers A. North Macomb Voice (W) B. Bay Voice (W) C. Blue Water Voice (W) D. Downriver Voice (W)

13,380 1,575 8,883 1,195 1,727

13,380 1,575 8,883 1,195 1,727

6. Monroe Publishing Co. A. The Monroe News (M-Sa) The Monroe News (Su) B. Bedford Now (Sa)*

22,147 9,978 37,164 12,169

23,200 11,700 14,800 11,500

7. Grosse Pointe News A. Grosse Pointe News (Th)

8,000 8,000

8,000 8,000

1

8. Associated Newspapers of Michigan A. The Eagle (Th)

6,131 6,131

6,500 6,500

2/3

2. View Newspapers A. Tri-County Citizen (Su)* B. The Swartz Creek View/ The Flint Township View (Th)* C. The Township View (Th)* D. The Burton View (Th)* E. The Davison Index (Th)* F. The Lapeer Area View (Th)* G. The Grand Blanc View (Th)*

Publishers by County Metro Counties

1/2 Lapeer County 2. View Newspapers 4. Lapeer County Press Macomb County 1. Digital First Media Group - Dailies 5. Voice Newspapers Monroe County 6. Monroe Pubishing Co. Oakland County 1. Digital First Media Group - Dailies St. Clair County 5. Voice Newspapers

3

Wayne County 3. Heritage Newspapers, Inc. 7. Grosse Pointe News 8. Associated Newspapers of Michigan

3

Non-Metro Counties Genessee County 2. View Newspapers

3 4 4 4 3

Saginaw County 2. View Newspapers Sanilac County 4. Lapeer County Press

3 2 3 3

3 3

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Detroit Profile of USSPI-Detroit Circulation Area Index vs. Detroit 106 108 106 101 105

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Detroit 105 88 101 107 111

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

94.1% of USSPI-Detroit Circulation is home delivered.

Market Demographics % Population

Detroit

100.0 15.5 84.5

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$60,617 $33,196 $65,453

100.0 7.0 93.0

100.0 12.0 88.0

Total E.B.I.

100.0 15.0 85.0

100.0 8.2 91.8

% Auto Sales

100.0 7.3 92.7

Source: Claritas *Metro City: Detroit

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households News & Free Press (M) TOTAL USSPI DETROIT

204.4 204.4 279.0

Metro Circulation Coverage (000) %

1,700.1 163.8 163.8 155.6

9.6 9.6 9.2

City** Circulation Coverage (000) %

252.9 13.4 13.4 ▬

Suburbs Circulation Coverage (000) %

1,447.2 150.4 150.4 155.6

5.3 5.3 ▬

10.4 10.4 10.8

**Detroit

Metro County Circulation Breakdown Households (000)

Lapeer Macomb Monroe Oakland St. Clair Wayne Total

33.4 346.7 58.4 511.8 63.5 686.3 1,700.1

News & Free Press Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

1.0 35.7 1.2 54.7 2.4 68.8 163.8

3.0 10.3 2.1 10.7 3.8 10.0 9.6

66.6 21.8 21.4 13.9 7.7 24.2 155.6

100.0 6.3 36.6 2.7 12.1 3.5 9.2

3.3 1.1 0.3

2.0 1.4 1.8

76.8 29.3 11.6

47.2 38.3 69.9

Non-Metro Counties Genesee Saginaw Sanilac

162.8 76.6 16.6

Source: Circulation '19; USSPI Publisher Records


Fort Myers Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. The Breeze Newpapers A. Pine Island Eagle (W)* B. Cape Coral Breeze (F) C. North Ft. Myers Neighbor (W)* D. Ft. Myers Beach Observer (W)* E. Sanibel-Captiva Islander (W)* F. Lehigh Acres Citizen (W)*

71,646 7,885 39,815 5,180 6,809 6,790 5,167

67,400 7,300 38,700 5,000 6,100 5,700 4,600

PRIZM Target Group 4 3 4 4 1 4

Publishers by County Lee County 1. The Breeze Newspapers

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Fort Myers Profile of USSPI-Fort Myers Circulation Area HHI $35,000+

Index vs. Fort Myers 100

Owner-Occupied HU's

Index vs. Fort Myers 104

HHI $100,000+

92

Renter-Occupied HU's

90

Home Value $200,000+

93

Single Family Homes

110

HH's with Children

104

2 Vehicles

103

4+ Years College

93

3+ Vehicles

106

68.6% of USSPI-Fort Myers Circulation is home delivered.

Market Demographics % Population

Fort Myers

100.0 10.2 89.8

Core City* Suburbs

% Households

100.0 10.0 90.0

Average E.B.I.

% Total Retail Sales

% Food Sales

$58,100 $48,392 $59,183

100.0 22.9 77.1

100.0 7.3 92.7

Total E.B.I.

100.0 8.4 91.6

% Auto Sales

100.0 37.3 62.7

Source: Claritas *Metro City: Fort Myers

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households The News-Press (M) TOTAL USSPI Fort Myers

42.9 42.9 71.6

Metro Circulation Coverage (000) %

315.5 41.2 41.2 70.9

City** Circulation Coverage (000) %

29.3 18.5 18.5 1.0

13.1 13.1 22.5

Suburbs Circulation Coverage (000) %

286.2 22.7 22.7 69.9

63.1 63.1 3.4

7.9 7.9 24.4

**Fort Myers

Metro County Circulation Breakdown Households (000)

Lee Total

315.5 315.5

Source: Circulation '19; USSPI Publisher Records

The News-Press Circulation Coverage (000) %

41.2 41.2

13.1 13.1

USSPI Circulation (000)

70.9 70.9

Coverage %

22.5 22.5


Fort Pierce-Port St. Lucie Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Hometown News A. Port St. Lucie Hometown News (F)* B. Fort Pierce Hometown News (F)* C. Martin County Hometown News (F)* D. Vero Beach Hometown News (F)* E. Sebastian River Area Hometown News (F)* F. Port Orange/South Daytona/ Daytona Beach Shores/ Ponce Inlet Hometown News (F) G. Ormond Beach/Daytona/Holly Hill Hometown News (F) H. New Smyrna Beach/Edgewater/ Oak Hill Hometown News (F) I. Melbourne Hometown News (F)* J. Palm Bay Hometown News (F)* K. The Beaches Hometown News (F)* L. Suntree/Viera/Rockledge Hometown News (F)* M. North Brevard/Merritt Island/Cocoa Beach Hometown News (F)* N. DeLand/DeLeon Springs/ Pierson Hometown News (F) O. Deltona/Orange City/DeBary Hometown News (F)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

206,533 17,625 9,813 24,463 15,757

197,600 16,900 8,900 23,100 14,100

10,325

9,400

4

St. Lucie County 1. Hometown News

15,175

14,700

4

Non-Metro Counties

21,175

20,600

4

Brevard County 1. Hometown News

13,875 12,325 11,425 9,375

13,700 12,400 11,500 9,400

3 2/3 3 3

11,175

11,200

1/2

17,775

16,300

3

8,125

7,700

4

8,125

7,700

4

2/3 4 3 1

Metro Counties Martin County 1. Hometown News

Indian River County 1. Hometown News Volusia County 1. Hometown News

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Fort Pierce-Port St. Lucie Profile of USSPI-Fort Pierce-Port St. Lucie Circulation Area HHI $35,000+

Index vs. Fort Pierce-Port St. Lucie 98

Owner-Occupied HU's

Index vs. Fort Pierce-Port St. Lucie 98

HHI $100,000+

85

Renter-Occupied HU's

106

Home Value $200,000+

90

Single Family Homes

102

HH's with Children

93

2 Vehicles

100

4+ Years College

103

3+ Vehicles

94

82.1% of USSPI-Fort Pierce-Port St. Lucie Circulation is home delivered.

Market Demographics % Population

Fort Pierce-Port St. Lucie

% Households

100.0 49.4 50.6

Core Cities* Suburbs

100.0 44.7 55.3

Total E.B.I.

100.0 40.1 59.9

Average E.B.I.

% Total Retail Sales

% Food Sales

$57,609 $51,630 $62,450

100.0 43.4 56.6

100.0 51.0 49.0

% Auto Sales

100.0 42.1 57.9

Source: Claritas *Metro Cities: Fort Pierce, Port St. Lucie

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Treasure Coast News/ Press Tribune (M) TOTAL USSPI Fort Pierce

Metro Circulation Coverage (000) %

Cities** Circulation Coverage (000) %

193.9 51.6 51.6 206.5

Suburbs Circulation Coverage (000) %

81.5

33.4 33.4 51.5

17.2 17.2 26.6

13.0 13.0 24.3

112.4 16.0 16.0 29.8

20.4 20.4 27.2

18.1 18.1 24.2

**Fort Pierce, Port St. Lucie

Metro County Circulation Breakdown Households (000)

Martin St. Lucie Total

Treasure Coast News/Press Tribune Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

70.8 123.1 193.9

14.4 19.0 33.4

20.3 15.4 17.2

24.1 27.4 51.5

34.0 22.3 26.6

256.8 68.9 232.0

0.9 17.0 ―

0.4 24.7 ―

65.3 22.8 66.5

25.4 33.1 28.7

Non-Metro Counties Brevard Indian River Volusia

Source: Circulation '19; USSPI Publisher Records


Grand Rapids Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

1. The Pioneer Group A. (Big Rapids) Pioneer (M-Sa) B. Manistee News Advocate (M-Sa) C. Lake County Star (Th)* D. Herald Review (W)* E. The Benzie County Record Patriot (W)* F. River Valley Shopper (M)* G. (Big Rapids) Tri-County Shopper (M)* H. Pioneer East Shopper (M)* I. West Shore Shopper's Guide (Su)

67,570 3,150 2,996 1,354 749

68,000 3,200 3,000 1,400 800

4 4 4 4

Metro Counties

2,756 22,540

2,800 22,600

4 3

Kent County 1. The Pioneer Group

16,935 5,750 11,340

17,000 5,800 11,400

4 4 4

Non-Metro Counties

2. Kaechele Publications, Inc. A. The Commercial Record (Th) B. The Allegan County News (Th) C. The Plainwell & Otsego Union Enterprise (Th)

11,000 3,500 5,000

11,000 3,500 5,000

3 3

Lake County 1. The Pioneer Group

2,500

2,500

3

Manistee County 1. The Pioneer Group

Allegan County 2. Kaechele Publications, Inc.

Benzie County 1. The Pioneer Group

*Denotes Tabloid. All other papers are Broadsheet. Mason County 1. The Pioneer Group Mecosta County 1. The Pioneer Group Montcalm County 1. The Pioneer Group Newaygo County 1. The Pioneer Group Osceola County 1. The Pioneer Group

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Grand Rapids Profile of USSPI-Grand Rapids Circulation Area HHI $35,000+

Index vs. Grand Rapids 105

Owner-Occupied HU's

Index vs. Grand Rapids 100

HHI $100,000+

112

Renter-Occupied HU's

100

Home Value $200,000+

109

Single Family Homes

97

HH's with Children

102

2 Vehicles

103

4+ Years College

110

3+ Vehicles

100

88.4% of USSPI-Grand Rapids Circulation is home delivered.

Market Demographics % Population

Grand RapidsMuskegon-Holland

% Households

100.0 22.2 77.8

Core Cities* Suburbs

100.0 22.7 77.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$58,410 $45,341 $62,259

100.0 19.3 80.7

100.0 19.7 80.3

Total E.B.I.

100.0 17.7 82.3

% Auto Sales

100.0 28.2 71.8

Source: Claritas *Metro Cities: Grand Rapids, Muskegon, Holland

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Press (E) TOTAL USSPI Grand Rapids

63.8 63.8 78.6

Metro Circulation Coverage (000) %

468.6 58.2 58.2 19.1

12.4 12.4 4.1

Cities** Circulation Coverage (000) %

103.4 25.0 25.0 ▬

Suburbs Circulation Coverage (000) %

365.2 33.2 33.2 19.1

24.2 24.2 ▬

9.1 9.1 5.2

**Grand Rapids, Muskegon, Holland

Metro County Circulation Breakdown Press Households (000)

Allegan Kent Muskegon Ottawa Total

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

45.4 250.4 67.5 105.3 468.6

1.6 44.9 0.2 11.5 58.2

3.5 17.9 0.3 10.9 12.4

10.0 9.1 0.0 ― 19.1

22.0 3.6 0.0 ― 4.1

7.4 5.5 10.4 12.4 16.6 24.2 18.7 9.3

― 0.1 0.0 0.1 0.4 1.0 1.0 0.0

― 1.8 0.0 0.8 2.4 4.1 5.3 0.0

2.1 2.8 12.4 1.9 15.2 6.5 7.4 7.4

28.4 50.9 100.0 15.3 91.6 26.9 39.6 79.6

Non-Metro Counties Benzie Lake Manistee Mason Mecosta Montcalm Newaygo Osceola

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records


Hartford/New Haven Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Journal Inquirer A. (Manchester) Journal Inquirer (M-Sa)*

Circulation ROP Insert

PRIZM Target Group

21,577

25,800

21,577

25,800

2

2. Central CT Communications, LLC A. New Britain Herald (M-Sa)* Sunday Herald Press (A/B Combined Product) (Su)* B. The Bristol Press (M-Sa)* See paper "A" for Sunday

7,690 3,901

9,000 4,500

1

7,453 3,789

8,500 4,500

3. Hearst CT Media Group - Hartford A. West Hartford News (Th) B. The Middletown Press (M-Sa)

10,022 8,065 1,957

10,400 8,100 2,300

1 1

4. Shore Publishing Group A. The (Madison) Source (Th)* B. Guilford Courier (Th)* C. Harbor News (Th)* D. (Essex) Valley Courier (Th)* E. The (Branford) Sound (Th)* F. East Haven Courier (Th)* G. North Haven Courier (Th)*

62,891 8,483 7,777 10,467 6,043 12,657 9,347 8,117

62,700 8,500 7,800 10,500 5,600 12,700 9,400 8,200

1 1 1 1/2 1 3 1

5. The Day A. The (New London) Day (M-Sa) The (New London) Day (Su) B. The Lyme Times (Th)* C. The Waterford Times (Th)* D. The New London Times (Th)* E. The Groton Times (Th)* F. The Mystic Times (Th)* G. The Stonington Times (Th)* H. The Montville Times (Th)* I. The Thames River Times (Th)*

93,536 17,274 20,169 13,589 8,700 11,439 12,603 6,541 8,449 7,196 7,745

98,400 19,000 21,300 15,200 8,900 11,500 12,800 7,000 8,700 7,300 8,000

6. Acorn Media Services A. East Hartford Gazette (Th)* B. The Windsor Journal Weekly (F)* C. The Windsor Locks Journal Weekly (F)* D. Bloomfield Messenger (F)*

21,500 15,000 3,200

20,000 10,000 4,000

3 1

1,500 1,800

3,000 3,000

1 1

7. The Chronicle A. The (Willimantic) Chronicle (M-Sa) B. The (Willimantic) Chronicle Weekly (Th)

27,881 5,381

27,900 5,400

1/3

22,500

22,500

1

8. Courant Community 331,018 A. Courant Community Vernon (Th)* 27,451 B. Courant Community Enfield (Th)* 27,395 C. Courant Comm Manchester (Th)* 28,767 D. Courant Comm So. Windsor (Th)* 10,814 E. Courant Community Windsor (Th)* 12,918 F. Courant Comm Windsor Locks (Th)* 10,243 G. Courant Community Stafford (Th)* 7,599 H. Courant Comm East Hartford (Th)* 13,077 I. Courant Community Putnam (Th)* 7,417 J. Courant Community Windham/Mansfield (Th)* 11,911 K. Courant Community Hebron (Th)* 7,292 L. Courant Comm Colchester (Th)* 21,074

329,800 27,900 27,800 29,000 10,800 12,600 10,000 7,700 13,000 7,800

1/2 2 2/3 1 1 1 2 3 4

12,000 7,300 20,900

1 1 1

Circulation ROP Insert

Publisher/Newspaper(s) M. N. O. P. Q.

Courant Community Killingly (Th)* Courant Comm Glastonbury (Th)* Courant Community Valley (Th)* Courant Comm West Hartford (Th)* Courant Comm Wethersfield (Th)*

23,727 11,047 38,546 27,281 44,459

23,000 11,000 38,000 27,000 44,000

PRIZM Target Group 3 1 1 1 1

PLEASE NOTE: Subscribers of the Hartford Courant receive the Courant Community in tandem. 3 9. Citizen's News A. Citizen's News (F) 10. Record Journal Publishing Co. A. (Meriden) Record-Journal (M-Sa) (Meriden) Record-Journal (Su) B. Cheshire Citizen (Th)* C. Berlin Citizen (Th)* D. Southington Citizen (F)* E. The (Meriden/Wallingford/ Mt. Carmel) Post (Th) F. North Haven Citizen (F)* G. (Durham) Town Times (F)* H. Plainville Citizen (Th)*

18,820 18,820

18,900 18,900

138,896 12,263 13,518 21,000 9,853 29,230

125,400 21,600 22,100 10,900 9,900 15,600

41,150 10,800 5,900 8,700

42,000 10,800 5,900 8,700

*Denotes Tabloid. All other papers are Broadsheet. 1/2 1 1 4 2 1 1/2 2/3 1

Publishers by County Metro Counties Hartford County 1. Journal Inquirer 2. Central CT Communications, LLC 3. Hearst CT Media Group - Hartford 6. Acorn Media Services 8. Courant Community 10. Record Journal Publishing Co. Middlesex County 3. Hearst CT Media Group - Hartford 4. Shore Publishing Group 8. Courant Community New Haven County 4. Shore Publishing Group 9. Citizen's News 10. Record Journal Publishing Co. Tolland County 1. Journal Inquirer 7. The Chronicle 8. Courant Community Non-Metro Counties New London County 5. The Day 8. Courant Community Windham County 7. The Chronicle 8. Courant Community

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.

1/3

1/2 1 1 1 1/2 1 1 3


Hartford/New Haven Profile of USSPI-Hartford/New Haven Circulation Area HHI $35,000+

Index vs. Hartford/New Haven 104

Owner-Occupied HU's

Index vs. Hartford/New Haven 106

HHI $100,000+

106

Renter-Occupied HU's

88

Home Value $200,000+

103

Single Family Homes

110

HH's with Children

99

2 Vehicles

106

4+ Years College

103

3+ Vehicles

111

96.5% of USSPI-Hartford/New Haven Circulation is home delivered.

Market Demographics % Population

Hartford/New Haven

% Households

100.0 12.3 87.7

Core Cities* Suburbs

100.0 11.7 88.3

Total E.B.I.

100.0 6.9 93.1

Average E.B.I.

% Total Retail Sales

% Food Sales

$70,191 $41,475 $73,984

100.0 8.4 91.6

100.0 4.6 95.4

% Auto Sales

100.0 10.1 89.9

Source: Claritas *Metro Cities: Hartford, New Haven

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Courant (M) Register (M) TOTAL USSPI Hartford/New Haven

112.0 30.3 142.3 733.8

Metro Circulation Coverage (000) %

807.8 102.8 29.5 132.3 577.7

12.7 3.7 16.4 71.5

Cities** Circulation Coverage (000) %

94.3 0.7 4.6 5.3 0.0

0.7 4.9 5.6 0.0

Suburbs Circulation Coverage (000) %

713.5 102.1 24.9 127.0 577.7

14.3 3.5 17.8 81.0

**Hartford, New Haven

Metro County Circulation Breakdown Households (000)

Hartford Middlesex New Haven Tolland Total

Courant Circulation Coverage (000) %

352.6 66.9 333.7 54.6 807.8

Register Circulation Coverage (000) %

USSPI Circulation Coverage (000) %

75.7 11.8 4.7 10.6 102.8

21.5 17.6 1.4 19.4 12.7

― 3.2 26.3 ― 29.5

― 4.8 7.9 ― 3.7

298.2 36.2 169.5 73.8 577.7

84.6 54.1 50.8 100.0 71.5

4.7 1.7

4.4 3.8

― ―

― ―

117.5 37.9

100.0 85.7

Non-Metro Counties New London Windham

105.9 44.2

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records


Honolulu Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Honolulu Star-Advertiser A. Honolulu Star-Advertiser (Monday Total) (M-Sa) Honolulu Star-Advertiser (Su)

123,551

140,600

123,551 127,035

140,600 140,700

2. MidWeek A. MidWeek (W)*

292,001 292,001

274,200 274,200

PRIZM Target Group

Publishers by County Metro County

1/3 Honolulu County 1. Honolulu Star-Advertiser 2. MidWeek 1/3 Non-Metro County

*Denotes Tabloid. All other papers are Broadsheet. Kauai County 2. MidWeek

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Honolulu Profile of USSPI-Honolulu Circulation Area HHI $35,000+

Index vs. Honolulu 96

Owner-Occupied HU's

Index vs. Honolulu 102

HHI $100,000+

91

Renter-Occupied HU's

97

Home Value $200,000+

97

Single Family Homes

115

HH's with Children

99

2 Vehicles

105

4+ Years College

95

3+ Vehicles

101

85.5% of USSPI-Honolulu Circulation is home delivered.

Market Demographics % Population

% Households

Total E.B.I.

Average E.B.I.

% Total Retail Sales

% Food Sales

% Auto Sales

Honolulu

100.0

100.0

100.0

$80,260

100.0

100.0

100.0

Core City*

34.9

41.6

37.0

$71,371

56.4

52.2

63.0

Suburbs

65.1

58.4

63.0

$86,581

43.6

47.8

37.0

Source: Claritas *Metro City: Honolulu

Newspaper Circulation/Coverage Total Circulation (000)

Households USSPI Honolulu

Metro Circulation Coverage (000) %

322.8 415.6

City** Circulation Coverage (000) %

Suburbs Circulation Coverage (000) %

136.0

386.2

100.0

181.4

186.8 100.0

204.8

**Honolulu

Metro County Circulation Breakdown USSPI Households (000)

Circulation (000)

Coverage %

Honolulu

322.8

386.2

100.0

Total

322.8

386.2

100.0

25.5

24.9

97.6

Non-Metro Counties Kauai Source: Circulation '19; USSPI Publisher Records

100.0


Houston Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Houston Community Newspapers A. The (Woodlands) Villager (W) B. Cypress Creek Mirror (Champions/Klein) (W) C. Cypress Creek Mirror (Cypress/Cy-Fair) (W) D. Tomball-Potpourri (W) E. Sugar Land Sun (W) F. Memorial Examiner (W) G. Kingwood Observer (W) H. Humble Observer (W) I. East Montgomery County Observer (W) J. (West University/River Oaks/ Bellaire) Examiner (W) K. The Lake Houston Observer (W) L. Magnolia Potpourri (W) M. Pearland Journal (W) N. The Bay Area Citizen (W) O. The (Katy) Rancher (W) The (Katy) Rancher (Su) P. The (Conroe) Courier (Wednesday Total (M-Sa) The (Conroe) Courier (Su) Q. Pasadena Citizen (W) R. Deer Park Broadcaster (W) S. Spring Observer (W) T. Friendswood Journal (W) U. News Advocate (W) V. Atascocita Observer (W)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

552,111 66,352

552,900 66,400

1

34,182

34,200

1/2

44,839 20,913 38,305 20,071 18,420 15,566

44,900 20,900 38,300 20,100 18,500 15,600

1/2 1/2 1/2 1 2 2/3

14,363

14,400

3

27,696 3,666 14,437 30,895 38,633 60,925 29,505

27,700 3,700 14,500 30,900 38,700 61,000 29,500

1 3 1/2 1 2 1/2

Montgomery County 1. Houston Community Newspapers

18,230 5,135 10,515 9,355 19,214 14,771 3,752 27,011

18,300 5,200 10,600 9,400 19,200 14,800 3,800 27,000

3

Galveston County 1. Houston Community Newspapers

2. The Leader A. The (Heights/Garden Oaks/Oak Forest/North Houston) Leader (Sa)

34,000

34,000

34,000

34,000

1/2

3. Fort Bend Star A. Fort Bend Star (W)

35,000 35,000

35,000 35,000

1/2

Metro Counties Fort Bend County 1. Houston Community Newspapers 3. Fort Bend Star Harris County 1. Houston Community Newspapers 2. The Leader Liberty County 1. Houston Community Newspapers

Non-Metro Counties Brazoria County 1. Houston Community Newspapers

2 2 2 1 4 2

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Houston Profile of USSPI-Houston Circulation Area HHI $35,000+

Index vs. Houston 101

Owner-Occupied HU's

Index vs. Houston 101

HHI $100,000+

102

Renter-Occupied HU's

98

Home Value $200,000+

103

Single Family Homes

101

HH's with Children

100

2 Vehicles

101

4+ Years College

103

3+ Vehicles

100

99.0% of USSPI-Houston Circulation is home delivered.

Market Demographics % Population

Houston

100.0 38.7 61.3

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$75,757 $65,416 $83,185

100.0 46.8 53.2

100.0 46.0 54.0

Total E.B.I.

100.0 41.8 58.2

100.0 36.1 63.9

% Auto Sales

100.0 52.8 47.2

Source: Claritas *Metro City: Houston

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Chronicle (AD) TOTAL USSPI Houston

200.0 200.0 621.1

Metro Circulation Coverage (000) %

2,195.3 171.3 171.3 552.0

7.8 7.8 25.1

City** Circulation Coverage (000) %

866.0 100.1 100.1 124.3

Suburbs Circulation Coverage (000) %

1,329.3 71.2 71.2 427.7

11.6 11.6 14.4

5.4 5.4 32.2

**Houston

Metro County Circulation Breakdown Households (000)

Chambers Ft. Bend Harris Liberty Montgomery Waller Total

14.3 260.1 1,660.9 28.3 214.6 17.1 2,195.3

Circulation (000)

Chronicle Coverage %

USSPI Circulation (000)

Coverage %

0.6 22.3 131.2 1.2 15.3 0.7 171.3

4.2 8.6 7.9 4.2 7.1 4.1 7.8

― 55.2 390.6 3.8 102.4 ― 552.0

― 21.2 23.5 13.4 47.7 ― 25.1

8.7 9.8

6.9 7.7

30.9 38.3

24.4 30.1

Non-Metro Counties Brazoria Galveston

126.8 127.3

Source: Circulation '19; USSPI Publisher Records


Indianapolis Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. The Daily Reporter A. The (Greenfield) Daily Reporter (Saturday Total) (Tu-Sa) B. The New Palestine Press (W) C. The Fortville/McCordsville Reporter (W) D. The Pendleton Times Post (Th) 2. Current Publishing A. Current in Carmel (Tu)* B. Current in Noblesville (Tu)* C. Current in Westfield (Tu)* D. Current in Fishers (Tu)* E. Current in Zionsville (Tu)* F. Current in Geist (Tu)*

Circulation ROP Insert

PRIZM Target Group

14,050

14,100

6,500 3,200

6,500 3,200

3 2

3,200 1,150

3,200 1,200

1 2

125,731 32,096 28,460 13,439 29,235 11,141 11,360

128,200 33,900 28,700 13,500 29,200 11,500 11,400

Publishers by County Metro Counties

1 1/2 1 1/2 1 1/2

Boone County 2. Current Publishing Hamilton County 2. Current Publishing Hancock County 1. The Daily Reporter Marion County 2. Current Publishing

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Indianapolis Profile of USSPI-Indianapolis Circulation Area Index vs. Indianapolis 113 131 121 111 112

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Indianapolis 117 67 115 111 121

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

95.1% of USSPI-Indianapolis Circulation is home delivered.

Market Demographics % Population

Indianapolis

100.0 44.0 56.0

Core City* Suburbs

% Households

100.0 45.8 54.2

Average E.B.I.

% Total Retail Sales

% Food Sales

$59,266 $48,502 $68,357

100.0 47.1 52.9

100.0 57.9 42.1

Total E.B.I.

100.0 37.5 62.5

% Auto Sales

100.0 49.3 50.7

Source: Claritas *Metro City: Indianapolis

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Star (M) TOTAL USSPI Indianapolis

81.7 81.7 139.8

Metro Circulation Coverage (000) %

776.0 72.2 72.2 132.5

9.3 9.3 17.1

City** Circulation Coverage (000) %

345.8 38.3 38.3 8.1

Suburbs Circulation Coverage (000) %

430.2 33.9 33.9 124.4

11.1 11.1 2.3

7.9 7.9 28.9

**Indianapolis

Metro County Circulation Breakdown Star Households (000)

Boone Hamilton Hancock Hendricks Johnson Madison Marion Morgan Shelby Total

25.4 121.9 28.9 60.3 58.8 51.1 385.7 26.4 17.5 776.0

Source: Circulation '19; USSPI Publisher Records

Circulation (000)

2.3 13.3 2.8 6.0 4.7 1.3 38.5 2.2 1.1 72.2

USSPI Coverage %

9.1 10.9 9.7 10.0 8.0 2.5 10.0 8.3 6.3 9.3

Circulation (000)

11.1 103.2 9.3 ― ― 0.7 8.1 ― 0.1 132.5

Coverage %

43.7 84.7 32.2 ― ― 1.4 2.1 ― 0.6 17.1


Jacksonville Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. OPC News, LLC A. Ponte Vedra Recorder (Th)* B. Clay Today (Th)*

9,308 5,957 3,351

14,000 9,000 5,000

2. St. Augustine Record A. St. Augustine Record (M-Sa) St. Augustine Record (Su)

9,946 9,946 13,776

11,100 11,100 16,900

PRIZM Target Group

Publishers by County

1 3

Clay County 1. OPC News, LLC

2

St. John's County 1. OPC News, LLC 2. St. Augustine Record

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Jacksonville Profile of USSPI-Jacksonville Circulation Area HHI $35,000+

Index vs. Jacksonville 104

Owner-Occupied HU's

Index vs. Jacksonville 110

HHI $100,000+

112

Renter-Occupied HU's

80

Home Value $200,000+

119

Single Family Homes

105

HH's with Children

102

2 Vehicles

107

4+ Years College

107

3+ Vehicles

112

82.5% of USSPI-Jacksonville Circulation is home delivered.

Market Demographics % Population

Jacksonville

100.0 61.2 38.8

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$62,734 $57,160 $62,923

100.0 67.8 32.2

100.0 56.9 43.1

Total E.B.I.

100.0 61.6 38.4

100.0 56.2 43.8

% Auto Sales

100.0 79.2 20.8

Source: Claritas *Metro City: Jacksonville

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Florida Times-Union (M) TOTAL USSPI Jacksonville

42.9 42.9 19.3

Metro Circulation Coverage (000) %

599.3 39.3 39.3 18.3

6.6 6.6 3.1

City** Circulation Coverage (000) %

344.8 23.9 23.9 0.2

Suburbs Circulation Coverage (000) %

254.5 15.4 15.4 18.1

6.9 6.9 0.1

6.1 6.1 7.1

**Jacksonville

Metro County Circulation Breakdown Households (000)

Clay Duval Nassau St. John's Total

79.1 386.8 34.0 99.4 599.3

Source: Circulation '19; USSPI Publisher Records

Florida Times-Union Circulation Coverage (000) %

4.6 26.6 2.3 5.8 39.3

5.8 6.9 6.8 5.8 6.6

USSPI Circulation (000)

2.8 0.4 ― 15.1 18.3

Coverage %

3.5 0.1 ― 15.2 3.1


Kansas City Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Examiner Publishing Co., Inc. A. The (Independence) Examiner (Tu-Sa)

Circulation ROP Insert 5,272

6,600

5,272

6,600

2. News-Press Media Group A. St. Joseph News-Press (M-Sa) St. Joseph News-Press (Su) B. Atchison Globe (W,Sa) C. Globe Express (Sa) D. Hiawatha World (F) E. (Clay County) Courier Tribune (Th) F. Gladstone Dispatch (Th) G. Daily Star-Journal (Tu,F) H. Miami County Republic (W)

56,518 19,379 20,342 2,880 3,743 1,489 6,213 15,965 2,941 3,908

57,200 19,900 22,000 2,900 3,800 1,500 6,200 16,000 3,000 3,900

3. Journal World Media A. Lawrence Journal-World (M-Sa) Lawrence Journal-World (Su) B. Tonganoxie Mirror (W)

10,878 9,598 9,957 1,280

12,200 11,000 11,500 1,200

PRIZM Target Group

Publishers by County Metro Counties

3

Johnson County, KS 3. Journal World Media

3

Miami County, KS 2. News-Press Media Group

3 4 4 2 3 4 3

Clay County, MO 2. News-Press Media Group Jackson County, MO 1. Examiner Publishing Co., Inc. Non-Metro Counties

All papers are Broadsheet.

3

Atchison County, KS 2. News-Press Media Group

3 Brown County, KS 2. News-Press Media Group Doniphan County, KS 2. News-Press Media Group Douglas County, KS 3. Journal World Media Andrew County, MO 2. News-Press Media Group Atchison County, MO 2. News-Press Media Group Buchanan County, MO 2. News-Press Media Group DeKalb County, MO 2. News-Press Media Group Gentry County, MO 2. News-Press Media Group Holt County, MO 2. News-Press Media Group Johnson County, MO 2. News-Press Media Group Nodaway County, MO 2. News-Press Media Group Worth County, MO 2. News-Press Media Group

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Kansas City Profile of USSPI-Kansas City Circulation Area Index vs. Kansas City 99 89 74 103 78

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Kansas City 106 89 105 102 105

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

87.4% of USSPI-Kansas City Circulation is home delivered.

Market Demographics % Population

Kansas City

% Households

100.0 30.3 69.7

Core City* Suburbs

100.0 31.5 68.5

Average E.B.I.

% Total Retail Sales

% Food Sales

$63,999 $50,317 $70,281

100.0 30.3 69.7

100.0 23.3 76.7

Total E.B.I.

100.0 24.7 75.3

% Auto Sales

100.0 34.2 65.8

Source: Claritas *Metro City: Kansas City

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Star (M) TOTAL USSPI Kansas City

104.1 104.1 72.7

Metro Circulation Coverage (000) %

836.5 96.2 96.2 33.6

11.5 11.5 4.0

City** Circulation Coverage (000) %

255.0 26.0 26.0 16.9

Suburbs Circulation Coverage (000) %

581.5 70.2 70.2 16.7

10.2 10.2 6.6

12.1 12.1 2.9

**Kansas City, MO

Metro County Circulation Breakdown Star Households (000)

Johnson, KS Leavenworth, KS Miami, KS Wyandotte, KS Cass, MO Clay, MO Clinton, MO Jackson, MO Lafayette, MO Platte, MO Ray, MO Total

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

236.5 29.1 12.6 61.1 39.6 97.1 8.0 288.3 12.8 42.6 8.8 836.5

36.8 2.2 0.8 5.0 3.8 11.6 0.5 29.2 0.9 5.0 0.4 96.2

15.6 7.6 6.3 8.2 9.6 11.9 6.3 10.1 7.0 11.7 4.5 11.5

0.3 1.6 3.1 ― 0.0 21.9 1.0 5.2 0.0 0.5 ― 33.6

0.1 5.5 24.6 ― 0.0 22.6 12.5 1.8 0.0 1.2 ― 4.0

6.0 3.9 3.1 49.1 6.9 2.3 34.2 3.8 2.6 1.9 20.0 8.1 0.9

0.3 ― ― 1.2 ― ― 0.6 ― ― ― 0.7 ― ―

5.0 ― ― 2.4 ― ― 1.8 ― ― ― 3.5 ― ―

5.9 1.5 0.7 8.5 1.2 0.4 11.1 0.6 0.5 0.4 2.8 1.2 0.1

98.3 38.5 22.6 17.3 17.4 17.4 32.5 15.8 19.2 21.1 14.0 14.8 11.1

Non-Metro Counties Atchison, KS Brown, KS Doniphan, KS Douglas, KS Andrew, MO Atchison, MO Buchanan, MO DeKalb, MO Gentry, MO Holt, MO Johnson, MO Nodaway, MO Worth, MO

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records


Las Vegas Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

1. Boulder City Review A. Boulder City Review (Th)

1,570 1,570

N/A N/A

3

Clark County 1. Boulder City Review

2. Pahrump Valley Times A. Pahrump Valley Times (W,F)

3,936 3,936

4,700 4,700

4

Nye County 2. Pahrump Valley Times

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Las Vegas Profile of USSPI-Las Vegas Circulation Area HHI $35,000+

Index vs. Las Vegas 110

Owner-Occupied HU's

Index vs. Las Vegas 105

HHI $100,000+

124

Renter-Occupied HU's

92

Home Value $200,000+

118

Single Family Homes

113

HH's with Children

102

2 Vehicles

109

4+ Years College

122

3+ Vehicles

103

69.8% of USSPI-Las Vegas Circulation is home delivered.

Market Demographics % Population

Las Vegas

100.0 25.9 74.1

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$56,342 $56,898 $56,481

100.0 26.0 74.0

100.0 22.1 77.9

Total E.B.I.

100.0 25.6 74.4

100.0 25.9 74.1

% Auto Sales

100.0 34.2 65.8

Source: Claritas *Metro City: Las Vegas

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Review-Journal (M) TOTAL USSPI Las Vegas

86.6 86.6 5.5

Metro Circulation Coverage (000) %

928.1 85.6 85.6 5.5

9.2 9.2 0.6

City** Circulation Coverage (000) %

223.6 56.9 56.9 0.0

Suburbs Circulation Coverage (000) %

704.5 28.7 28.7 5.5

25.4 25.4 0.0

4.1 4.1 0.8

**Las Vegas

Metro County Circulation Breakdown Households (000)

Mohave, AZ Clark Nye Total

86.5 823.6 18.0 928.1

Source: Circulation '19; USSPI Publisher Records

Review-Journal Circulation Coverage (000) %

1.5 82.4 1.7 85.6

1.7 10.0 9.4 9.2

USSPI Circulation (000)

― 1.6 3.9 5.5

Coverage %

― 0.2 21.7 0.6


Los Angeles Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Antelope Valley Newspapers A. Antelope Valley Press (M-Sa) Antelope Valley Press (Su)

7,833 7,833 12,541

11,000 11,000 15,000

2. Malibu Surfside News A. Malibu Surfside News (W)*

6,306 6,306

7,000 7,000

1

3. Champion Newspapers A. Chino Champion (Sa) B. Chino Hills Champion (Sa)

39,983 21,032 18,951

41,900 21,000 20,900

2 1

4. LANG Weekly Newspapers A. The Beach Reporter (Th)* B. Palos Verdes Peninsula News (Th)

60,071 44,000 16,071

60,000 44,000 16,000

1 1

9,732

10,600

9,732

10,600

6. Daily Press A. Victorville Daily Press (M-Sa) Victorville Daily Press (Su) B. Desert Dispatch (Tu) C. Hesperia Star (Tu) D. Daily Press Review (Tu) E. Lucerne Valley Leader (W)

42,759 6,474 7,711 7,309 8,850 17,050 3,076

44,800 10,200 12,200 5,500 8,900 17,100 3,100

7. Gazette Newspapers A. Grunion Gazette (Th)*

51,457 51,457

52,000 52,000

1/3

8. Century Group Newspapers A. Highland Community News (F)* B. Yucaipa/Calimesa News Mirror (F)* C. (Banning/Beaumont) Record Gazette (F)* D. Fontana Herald News (F)*

54,056 10,000 17,000

54,100 10,000 17,000

3 3

19,556 7,500

19,600 7,500

3 1

9. The Acorn Newspapers A. The (Agoura Hills/Calabasas/Oak Park/Westlake Village) Acorn (Th)* B. Thousand Oaks Acorn (Th)* C. Moorpark Acorn (F)* D. Simi Valley Acorn (F)* E. Camarillo Acorn (F)*

142,512

140,200

30,232 40,061 11,533 34,039 26,647

29,700 39,300 11,300 34,000 25,900

5. The Signal Newspaper A. The (Santa Clarita Valley) Signal (Saturday Total) (Tu-Sa)

2

Publishers by County Metro County Los Angeles County 1. Antelope Valley Newspapers 2. Malibu Surfside News 4. LANG Weekly Newspapers 5. The Signal Newspapers 7. Gazette Newspapers 9. The Acorn Newspapers Non-Metro Counties San Bernardino County 3. Champion Newspapers 6. Daily Press 8. Century Group Newspapers

1/2 Ventura County 9. The Acorn Newspapers 3 4 2 3 4

1 1/2 2 1/2 1

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Los Angeles Profile of USSPI-Los Angeles Circulation Area HHI $35,000+

Index vs. Los Angeles 108

Owner-Occupied HU's

Index vs. Los Angeles 135

HHI $100,000+

120

Renter-Occupied HU's

69

Home Value $200,000+

83

Single Family Homes

131

HH's with Children

113

2 Vehicles

109

4+ Years College

96

3+ Vehicles

129

91.8% of USSPI-Los Angeles Circulation is home delivered.

Market Demographics % Population

Los Angeles-Long Beach

100.0 43.4 56.6

Core Cities* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$68,510 $64,262 $72,109

100.0 36.1 63.9

100.0 39.7 60.3

Total E.B.I.

100.0 45.9 54.1

100.0 43.0 57.0

% Auto Sales

100.0 31.6 68.4

Source: Claritas *Metro Cities: Los Angeles, Long Beach

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Times (M) TOTAL USSPI Los Angeles

331.8 331.8 414.7

Metro Circulation Coverage (000) %

3,389.8 217.5 217.5 149.7

6.4 6.4 4.4

Cities** Circulation Coverage (000) %

1,551.3 59.0 59.0 48.1

Suburbs Circulation Coverage (000) %

1,838.5 158.5 158.5 101.6

3.8 3.8 3.1

8.6 8.6 5.5

**Los Angeles, Long Beach

Metro County Circulation Breakdown Times Households (000)

Los Angeles Total

3,389.8 3,389.8

Circulation (000)

USSPI Coverage %

Circulation (000)

Coverage %

217.5 217.5

6.4 6.4

149.7 149.7

4.4 4.4

13.4 15.9

2.1 5.7

114.2 119.4

17.6 42.9

Non-Metro Counties San Bernardino Ventura

647.7 278.6

Source: Circulation '19; USSPI Publisher Records


Memphis Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Journal West 10 Media A. Bartlett Express (Th) B. Collierville Independent (W)* C. Millington Star (Th) D. Bluejacket (Th) E. Shelby Sun Times (Th)*

32,939 3,925 11,500 3,714 2,500 11,300

33,100 4,000 11,900 3,700 2,500 11,000

PRIZM Target Group 2 1 3 4 1

Publishers by County Metro County Shelby County 1. Journal West 10 Media Non-Metro County

*Denotes Tabloid. All other papers are Broadsheet. Hardeman 1. Journal West 10 Media

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Memphis Profile of USSPI-Memphis Circulation Area HHI $35,000+

Index vs. Memphis 127

Owner-Occupied HU's

Index vs. Memphis 118

HHI $100,000+

167

Renter-Occupied HU's

68

Home Value $200,000+

147

Single Family Homes

112

HH's with Children

112

2 Vehicles

120

4+ Years College

143

3+ Vehicles

133

88.5% of USSPI-Memphis Circulation is home delivered.

Market Demographics % Population

Memphis

100.0 48.0 52.0

Core City* Suburbs

% Households

100.0 50.2 49.8

Average E.B.I.

% Total Retail Sales

% Food Sales

$59,130 $48,409 $69,928

100.0 50.4 49.6

100.0 36.6 63.4

Total E.B.I.

100.0 41.1 58.9

% Auto Sales

100.0 61.0 39.0

Source: Claritas *Metro City: Memphis

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Commercial Appeal (M) TOTAL USSPI Memphis

55.3 55.3 32.9

Metro Circulation Coverage (000) %

501.9 53.0 53.0 28.8

10.6 10.6 5.7

City** Circulation Coverage % (000)

251.1 30.0 30.0 3.1

Suburbs Circulation Coverage % (000)

250.8 23.0 23.0 25.7

11.9 11.9 1.2

9.2 9.2 10.2

**Memphis

Metro County Circulation Breakdown Households (000)

Crittenden, AR Desoto, MS Marshall, MS Tate, MS Tunica, MS Fayette Shelby Tipton Total

Commercial Appeal Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

18.3 65.0 12.9 9.8 3.7 15.6 354.9 21.7 501.9

0.7 5.5 0.4 0.5 0.3 1.3 42.9 1.4 53.0

3.8 8.5 3.1 5.1 8.1 8.3 12.1 6.5 10.6

― ― ― ― ― ― 28.7 0.1 28.8

― ― ― ― ― ― 8.1 0.5 5.7

8.6

0.3

3.5

2.5

29.1

Non-Metro County Hardeman

Source: Circulation '19; USSPI Publisher Records


Miami Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Forum Publishing Group A. The Forum (W)* B. Gateway Gazette (W)* C. Pier Review (W)* D. Delray Sun (W)* E. Boca Times (W)* F. West Boca Times (W)* G. Trailblazer (W)* H. Broward North, Jewish Journal (W)* I. Palm Beach South, Jewish Journal (W)* J. Broward South/Miami-Dade, Jewish Journal (W)* K. Palm Beach Central, Jewish Journal (W)* L. Palm Beach North, Jewish Journal (W)* M. (Wellington/ Royal Palm) Villager (W)* N. Sawgrass Sun (W)* O. Riverside Times (W)*

Circulation ROP Insert

PRIZM Target Group

360,077 41,444 16,123 29,452 15,555 13,527 13,903 22,145 24,390

360,700 41,500 16,200 29,500 15,600 13,600 13,900 22,200 24,400

3 2/3 3 3 1 2/3 3 3

29,081

29,100

2

38,434

38,500

3

27,074

27,100 1/2/3

8,403

8,400

1/2

20,459 28,037 32,050

20,500 28,100 32,100

2 3 3

Publishers by County Broward County 1. Forum Publishing Group Miami-Dade County 2. Miami-Dade Neighbors Palm Beach County 1. Forum Publishing Group

PLEASE NOTE: Papers "A-G, M-O" are also inserted into the Sunday issue of the Fort Lauderdale Sun-Sentinel. 2. Miami-Dade Neighbors A. Neighbors - South West (Su)* B. Neighbors - South East (Su)* C. Neighbors - North West (Su)* D. Neighbors - North East (Su)*

85,174 11,918 31,751 20,632 20,873

85,300 11,900 31,800 20,700 20,900

3 1/3 3 3

PLEASE NOTE: The Miami-Dade Neighbors are distributed to subscribers of the Miami Herald. *Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Miami Profile of USSPI-Miami Circulation Area HHI $35,000+

Index vs. Miami 104

Owner-Occupied HU's

Index vs. Miami 107

HHI $100,000+

107

Renter-Occupied HU's

88

Home Value $200,000+

98

Single Family Homes

93

HH's with Children

90

2 Vehicles

100

4+ Years College

109

3+ Vehicles

88

15.0% of USSPI-Miami Circulation is home delivered.

Market Demographics % Population

Miami/Fort Lauderdale/ West Palm Beach

100.0 11.9 88.1

Core Cities* Suburbs

% Households

100.0 13.4 86.6

Total E.B.I.

100.0 11.7 88.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$61,285 $53,773 $62,444

100.0 14.3 85.7

100.0 11.8 88.2

% Auto Sales

100.0 17.7 82.3

Source: Claritas *Metro Cities: Miami, Ft. Lauderdale, West Palm Beach

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Herald (M) Sun-Sentinel (M) Post (M) TOTAL USSPI Miami

Metro Circulation Coverage (000) %

2,353.8 56.5 67.3 56.4 180.2 445.3

61.3 67.3 61.9 190.5 445.3

2.4 119.1 2.4 7.7 18.9

Cities** Circulation Coverage (000) %

302.5 37.8 20.0 16.0 73.8 178.7

Suburbs Circulation Coverage (000) %

2,051.3 18.7 47.3 40.4 106.4 266.6

12.5 52.9 5.3 24.4 59.1

0.9 2.3 2.0 5.2 13.0

**Miami, Ft. Lauderdale, West Palm Beach

Metro County Circulation Breakdown Households (000)

Broward Miami-Dade Palm Beach Total

760.3 983.3 610.2 2,353.8

Herald Circulation Coverage (000) %

13.0 43.3 0.2 56.5

Source: Circulation '19; USSPI Publisher Records

1.7 4.4 0.0 2.4

Sun-Sentinel Circulation Coverage (000) %

39.2 0.5 27.6 67.3

5.2 0.1 4.5 2.9

Post Circulation Coverage (000) %

― ― 56.4 56.4

― ― 9.2 2.4

USSPI Circulation Coverage (000) %

207.1 94.1 144.1 445.3

27.2 9.6 23.6 18.9


Michigan (Northern) Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Midland News A. Midland Daily News (Saturday Total) (M-Sa)

Circulation ROP Insert

PRIZM Target Group

7,975

8,000

7,975

8,000

2. Morning Star Publishing A. Morning Sun (M-Sa) Morning Sun (Su) B. Mid-Michigan Buyers Guide (Su)

67,582 4,462 7,572 63,120

67,582 4,462 7,572 63,120

3. Northern MI Review, Inc. A. Petoskey News-Review (Friday Total) (M-Sa) B. Gaylord Herald Times (Tu,F) C. Charlevoix Courier (F) D. MarketPlace (Sa)

28,100

28,100

7,600 4,100 1,400 15,000

7,600 4,100 1,400 15,000

4. Bad Axe Huron Tribune A. Huron Daily Tribune (Saturday Total) (Tu-Sa)

4,213

4,200

4,213

4,200

4

5. Grand Haven Tribune A. Grand Haven Tribune (Saturday Total) (M-Sa)

6,839 6,839

6,900 6,900

3

Publishers by County See next page for list

3

4 4

3 3 4 3

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Michigan (Northern) Profile of USSPI-Michigan (Northern) Circulation Area Index vs.

Index vs.

HHI $35,000+

Michigan (Northern) 102

Owner-Occupied HU's

Michigan (Northern) 101

HHI $100,000+

111

Renter-Occupied HU's

95

Home Value $200,000+

112

Single Family Homes

100

HH's with Children

99

2 Vehicles

103

4+ Years College

109

3+ Vehicles

102

90.8% of USSPI-Michigan (Northern) Circulation is home delivered.

County Circulation Breakdown USSPI Households

Circulation

Coverage

(000)

(000)

%

Primary Publisher(s) within County

Antrim

10.0

1.0

10.0

2. Morning Star Publishing

Bay

43.7

0.1

0.2

2. Morning Star Publishing

Charlevoix

11.2

3.7

33.0

3. Northern MI Review, Inc.

Cheboygan

11.0

0.1

0.9

3. Northern MI Review, Inc.

Clare

13.1

13.4

102.3

2. Morning Star Publishing

6.1

0.9

14.8

3. Northern MI Review, Inc.

Emmet

14.2

4.7

33.1

3. Northern MI Review, Inc.

Gladwin

10.7

8.7

81.3

2. Morning Star Publishing

Gratiot

14.5

15.6

100.0

2. Morning Star Publishing

Huron

13.7

3.6

26.3

4. Bad Axe Huron Tribune

Isabella

26.5

16.4

61.9

2. Morning Star Publishing

Lapeer

33.4

0.2

0.6

4. Bad Axe Huron Tribune

Mecosta

16.6

1.1

6.6

2. Morning Star Publishing

Midland

34.0

7.0

20.6

Missaukee

6.0

0.1

1.7

2. Morning Star Publishing

Montcalm

24.2

2.9

12.0

2. Morning Star Publishing

4.3

2.0

46.5

3. Northern MI Review, Inc.

Muskegon

67.5

0.1

0.1

Otsego

10.2

14.8

100.0

3. Northern MI Review, Inc.

Ottawa

105.3

6.5

100.0

5. Grand Haven Tribune

Roscommon

11.4

9.8

100.0

2. Morning Star Publishing

Saginaw

76.6

0.2

0.3

1. Midland News

Sanilac

16.6

0.2

1.2

4. Bad Axe Huron Tribune

Tuscola Total

20.6 601.4

0.1 113.7

0.5 18.9

4. Bad Axe Huron Tribune

Crawford

Montmorency

Source: Circulation '19; USSPI Publisher Records

1. Midland News

5. Grand Haven Tribune


Milwaukee Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Port Publications, Inc. A. Ozaukee Press (Th)* 3. Conley Media A. (Ozaukee County) News Graphic (Tu,Th) B. (Washington County) Daily News (Tu-Sa) C. Waukesha Freeman (Saturday Total) (Tu-Sa) E. Oconomowoc Enterprise (Th) F. Ozaukee Guide (W)* G. Washington County Post (Su)*

Circulation ROP Insert 8,576 8,576

8,500 8,500

93,666

94,100

5,935

PRIZM Target Group

Publishers by County

3

Metro Counties

6,000

1

Ozaukee County 1. Port Publications, Inc. 3. Conley Media

7,498

7,400

2/3

13,943 3,836 18,031 44,423

14,000 4,000 18,200 44,500

1/3 1 1 2/3

5,864 4,470 1,394

6,800 5,800 1,000

17,399 17,399 20,481

17,000 17,000 20,000

Washington County 3. Conley Media Waukesha County 3. Conley Media Non-Metro Counties

4. Capital Newspapers A. (Beaver Dam) Daily Citizen (M-Sa) B. Columbus Journal (Sa) 5. Kenosha News A. Kenosha News (M-Sa) Kenosha News (Su)

*Denotes Tabloid. All other papers are Broadsheet.

3 3

Columbia County 4. Capital Newspapers

2

Dodge County 5. Kenosha News Kenosha County 5. Kenosha News

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Milwaukee Profile of USSPI-Milwaukee Circulation Area HHI $35,000+

Index vs. Milwaukee 109

Owner-Occupied HU's

Index vs. Milwaukee 116

HHI $100,000+

113

Renter-Occupied HU's

75

Home Value $200,000+

100

Single Family Homes

119

HH's with Children

105

2 Vehicles

110

4+ Years College

89

3+ Vehicles

135

91.1% of USSPI-Milwaukee Circulation is home delivered.

Market Demographics % Population

Milwaukee-Waukesha

100.0 37.9 62.1

Core City* Suburbs

% Households

100.0 36.5 63.5

Average E.B.I.

% Total Retail Sales

% Food Sales

$58,612 $40,056 $69,299

100.0 23.5 76.5

100.0 19.8 80.2

Total E.B.I.

100.0 25.0 75.0

% Auto Sales

100.0 17.1 82.9

Source: Claritas *Metro City: Milwaukee

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Journal/Sentinel (M) TOTAL USSPI Milwaukee

99.3 99.3 125.5

Metro Circulation Coverage (000) %

638.1 81.2 81.2 100.6

12.7 12.7 15.8

City** Circulation Coverage (000) %

232.6 34.2 34.2 ▬

Suburbs Circulation Coverage (000) %

405.5 47.0 47.0 100.6

14.7 14.7 ▬

11.6 11.6 24.8

**Milwaukee

Metro County Circulation Breakdown Households (000)

Milwaukee Ozaukee Washington Waukesha Total

Journal/Sentinel Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

386.6 35.8 54.3 161.4 638.1

43.9 6.2 6.1 25.0 81.2

11.4 17.3 11.2 15.5 12.7

― 31.4 52.0 17.2 100.6

― 87.7 95.8 10.7 15.8

23.4 34.1 64.0

― 1.0 0.5

1.9 3.8 15.9

8.1 11.1 24.8

Non-Metro Counties Columbia Dodge Kenosha

Source: Circulation '19; USSPI Publisher Records

2.9 0.8


Minneapolis-St. Paul Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

3. Southwest News Media A. Shakopee Valley News (Th)* B. Chaska Herald (Th)* C. Jordan Independent (Th)* D. Prior Lake American (Sa)* E. Savage Pacer (Sa)* F. Chanhassen Villager (Th)* G. Eden Prairie News (Th)* H. Lakeshore Weekly News (Th)*

51,332 3,393 6,735 1,313 7,419 4,867 5,563 8,737 13,305

1. APG Media - Minneapolis A. Excelsior/Shorewood Sun Sailor (Th)* B. Wayzata/Plymouth Sun Sailor (Th)* C. St. Louis Park Sun Sailor (Th)* D. Eden Prairie Sun Current (Th)* E. Hopkins/Minnetonka Sun Sailor (Th)* F. Mounds View/New Brighton Sun Focus (F)* G. Columbia Heights/ Fridley Sun Focus (F)* H. Edina Sun Current (Th)* I. Richfield Sun Current (Th)* J. Bloomington Sun Current (Th)* K. Brooklyn Center/Brooklyn Park Sun Post (Th)* L. Crystal/New Hope/Golden Valley/ Robbinsdale Sun Post (Th)* M. The (Stillwater) Gazette (F) N. Stillwater Valley Life (Th) O. Monticello Times (Th) P. Apple Valley SUN Thisweek (F)* Q. Burnsville/Eagan SUN Thisweek (F)* R. Lakeville SUN Thisweek (F)* S. Dakota County Tribune (Th)* T. Crow River News (Th) U. West Metro Town & Country Shopper (F) V. Osseo-Maple GroveChamplin Dayton Press (Th) W. (Westonka) Laker Pioneer (Sa)* X. The Watertown Carver County News (Th) Y. The Waconia Patriot (Th) Z. The Norwood Young America Times (Th)

166,538

166,200

3,189 6,005 4,260 2,615

3,200 6,000 4,300 2,700

1 1 1/3 1

5,213

5,200

1

1,504

1,500

2

3,466 6,177 4,510 9,874

3,500 6,200 4,500 9,900

2/3 1 3 1/3

5,892

5,900

2

6,955 1,827 14,331 1,244 4,234

7,000 1,900 14,400 N/A 4,300

2 1 1 2 2

8,849 6,411 4,743 1,552

8,900 6,400 4,800 1,600

3 1 1/2 1

50,636

50,700

1/2

1,735 6,000

1,800 6,000

1/2 1

831 3,019

900 3,100

2 1

1,466

1,500

3

2. Lillie Suburban Newspapers, Inc. A. New Brighton/Shoreview/ St. Anthony Bulletin (W) B. East Side Review (Su) C. Roseville Review (Tu) D. Maplewood Review/Ramsey County Review (W) E. (St. Paul) South-West Review (Su) F. Oakdale-Lake Elmo Review (W)

49,826

54,000

Ramsey County 1. APG Media - Minneapolis 2. Lillie Suburban Newspapers, Inc.

13,878 8,039 10,728

13,700 9,300 12,300

2 4 2

Scott County 3. Southwest News Media

6,295 4,319 6,567

7,200 4,700 6,800

3 2/3 2

53,700 3,600 6,800 1,400 7,500 4,900 5,600 8,900 15,000

*Denotes Tabloid. All other papers are Broadsheet.

Publishers by County Anoka County 1. APG Media - Minneapolis Carver County 1. APG Media - Minneapolis 3. Southwest News Media Dakota County 1. APG Media - Minneapolis 2. Lillie Suburban Newspapers, Inc. Hennepin County 1. APG Media - Minneapolis 3. Southwest News Media

Sherburne County 1. APG Media - Minneapolis Washington County 1. APG Media - Minneapolis 2. Lillie Suburban Newspapers, Inc. Wright County 1. APG Media - Minneapolis

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.

PRIZM Target Group 2 2 2 1 2 1 1 1


Minneapolis-St. Paul Profile of USSPI-Minneapolis-St. Paul Circulation Area Index vs. Minneapolis-St. Paul 102 106 103 104 105

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Minneapolis-St. Paul 103 92 100 105 97

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

93.5% of USSPI-Minneapolis-St. Paul Circulation is home delivered.

Market Demographics % Population

MinneapolisSt. Paul

100.0 20.4 79.6

Core Cities* Suburbs

% Households

100.0 21.7 78.3

Total E.B.I.

100.0 17.7 82.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$73,558 $60,045 $77,303

100.0 13.4 86.6

100.0 12.1 87.9

% Auto Sales

100.0 3.6 96.4

Source: Claritas *Metro Cities: Minneapolis, St. Paul

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Star Tribune (M) Pioneer Press (M) TOTAL USSPI Minneapolis

179.1 112.0 291.1 267.7

Metro Circulation Coverage (000) %

1,409.0 142.0 104.4 246.4 265.4

10.1 7.4 17.5 18.8

Cities** Circulation Coverage (000) %

295.4 82.8 66.7 149.5 83.6

28.0 22.6 50.6 28.3

Suburbs Circulation Coverage (000) %

1,113.6 59.2 37.7 96.9 181.8

5.3 3.4 8.7 16.3

**Minneapolis, St. Paul

Metro County Circulation Breakdown Households (000)

Anoka Carver Chisago Dakota Hennepin Isanti Ramsey Scott Sherburne Washington Wright Pierce, WI St. Croix, WI Total

132.7 38.5 20.5 166.3 529.0 15.0 224.4 52.1 33.2 98.0 49.2 16.0 34.1 1,409.0

Source: Circulation '19; USSPI Publisher Records

Star Tribune Circulation Coverage (000) %

13.0 4.8 1.5 16.0 72.5 1.1 13.3 5.8 2.4 5.1 5.3 0.4 0.8 142.0

9.8 12.5 7.3 9.6 13.7 7.3 5.9 11.1 7.2 5.2 10.8 2.5 2.3 10.1

Pioneer Press Circulation Coverage (000) %

2.9 ― 1.9 23.4 3.5 ― 45.3 0.8 ― 20.4 ― 2.3 3.9 104.4

2.2 ― 9.3 14.1 0.7 ― 20.2 1.5 ― 20.8 ― 14.4 11.4 7.4

USSPI Circulation Coverage (000) %

3.5 29.1 ― 27.7 104.3 ― 38.3 16.8 6.5 22.6 16.6 ― ― 265.4

2.6 75.6 ― 16.7 19.7 ― 17.1 32.2 19.6 23.1 33.7 ― ― 18.8


New Jersey Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Bergen County/North Jersey Media Group A. Pascack Valley Comm. Life (Th)* B. Suburban News South (Th)* C. Glen Rock Gazette (F)* D. (Allendale/Ho Ho Kus/Saddle River) Town Journal (Th)* E. South Bergenite (Th) F. Twin Boro News (Th)* G. Ridgewood News (F) H. (Paramus) Town News (Th)* I. Community News North (Th)* J. Northern Valley Suburbanite, North Edition (Th)* K. Northern Valley Suburbanite, South Edition (Th)* L. Suburban News North (Th)* M. Gold Coast Life (F)* N. The (Hawthorne) Gazette (Th)* O. The (Hackensack) Chronicle (F)* P. Community News South (Th)* 2. Passaic County/North Jersey Media Group A. Suburban Trends (Su,W) B. Passaic Valley Today (Th)* C. Clifton Journal (F)* D. Wayne Today (Th)* E. Neighbor News, Edition 1 (W)* F. Neighbor News, Edition 2 (W)* G. Neighbor News, Edition 3 (W)*

Circulation ROP Insert

PRIZM Target Group

332,352 25,851 20,642 4,110

333,000 25,900 20,700 4,100

1 1 1

7,950 30,593 22,134 2,271 16,096 31,947

8,000 30,600 22,200 2,300 16,100 32,000

1 1/3 1 1 1 1

13,744

13,800

1

29,260 15,671 40,045 14,939 20,837 36,262

29,300 15,700 40,100 15,000 20,900 36,300

1 1 3 1/2 3 1/3

102,728 3,097 10,282 32,313 18,296 16,235 18,105 4,400

102,800 3,100 10,300 32,300 18,300 16,300 18,100 4,400

9,693 2,888 1,719 1,712 1,560 741 704 369

9,800 2,900 1,700 1,700 1,600 800 700 400

1 1 1 1 3 3 1

4. Straus Newspapers A. The (Chester) Chronicle (F)* B. The Photo News (F)* C. The Warwick Advertiser (F)* D. The Advertiser News (North) (Th)* E. The Advertiser News (South) (Th)* F. The Sparta Independent (Th)* G. The Township Journal (Th)* H. The West Milford Messenger (F)* I. Pike County Courier (F)*

75,239 6,941 11,108 9,269 9,638 8,439 7,026 10,973 6,623 5,222

80,400 7,100 11,400 9,900 10,500 9,700 7,700 11,100 7,000 6,000

1 2 1 2 1 1 1 1 1

5. Recorder Newspapers A. Bernardsville News (Th) B. Observer Tribune (Th) C. Echoes Sentinel (Th) D. Hunterdon Review (W) E. Randolph Reporter (Th) F. Mt. Olive Chronicle (Th) G. Roxbury Register (Th) H. The Madison Eagle (Th) I. The Florham Park Eagle (Th) J. The Chatham Courier (Th) K. The Hanover Eagle (Th) L. Morris News Bee (Th) M. The (Caldwell) Progress (Th)

30,828 6,529 4,261 2,922 900 1,358 1,102 1,300 2,199 1,557 1,453 1,647 1,100 4,500

29,200 6,200 3,700 2,800 700 1,600 1,100 1,100 2,200 1,100 1,500 1,400 700 5,100

1 1 1 1 1 1 1 1 1 2 1 1/2 1

3. Essex County/North Jersey Media Group A. The Montclair Times (Th) B. Verona-Cedar Grove Times (Th) C. The Item of Millburn and Short Hills (Th) D. Nutley Sun (Th)* E. Bloomfield Life (Th)* F. Belleville Times (Th)* G. Glen Ridge Voice (Th)*

1 1 1/3 1

PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

6. Greater Media Newspapers, Inc. A. (East Brunswick) Sentinel (Th)* B. (Old Bridge) Suburban (Th)* C. (North/South Brunswick) Sentinel (Th)* D. (Freehold) News Transcript (W)* E. (Bayshore/Middletown) Independent (Th)* F. Atlanticville Hub (Th)* G. (Allentown) Examiner (Th)* H. (Jackson/Lakewood) Tri-Town News (Th)* I. Criterion Sentinel (W)* J. Toms River Villager (W)*

231,321 31,409 27,571 15,052 38,302 33,134 19,501 6,552 23,487 20,813 15,500

231,500 31,400 27,600 15,100 38,300 33,200 19,500 6,600 23,500 20,800 15,500

1 2 1/2 1 1 1/2 1 1 1/2 1

7. Packet Media Group A. Hillsborough Beacon (F) B. The Register News (F) C. Cranbury Press/ Windsor-Hights Herald (F) D. The Princeton Packet (F) E. Hopewell Valley News (F) F. The Lawrence Ledger (F)

50,165 6,037 8,508

50,400 6,100 8,500

1 1

5,184 18,047 5,251 7,138

5,200 18,100 5,300 7,200

2 1 1 1

8. Donnelly Media Group, LLC A. The North Bergen Reporter (Th)* B. Hoboken Reporter (Th)* C. The Jersey City Reporter (Th)* D. Bayonne Community News (Th)*

53,800 12,000 11,800 9,500 20,500

67,400 15,000 13,400 9,500 29,500

4 1 1 3

*Denotes Tabloid. All other papers are Broadsheet.

1 1/2 1

Publishers by County Metro Counties Bergen County 1. Bergen County/North Jersey Media Group Essex County 3. Essex County/North Jersey Media Group 5. Recorder Newspapers Hudson County 8. Donnelly Media Group, LLC Hunterdon County 5. Recorder Newspapers

Ocean County 6. Greater Media Nwsp., Inc. Passaic County 1. Bergen County/North Jersey Media Group 2. Passaic County/North Jersey Media Group 4. Straus Newspapers Somerset County 5. Recorder Newspapers 7. Packet Media Group Sussex County 2. Passaic County/North Jersey Media Group

Mercer County 7. Packet Media Group Non-Metro Counties Middlesex County 6. Greater Media Nwsp., Inc. 7. Packet Media Group

Orange County, NY 4. Straus Newspapers

Monmouth County 6. Greater Media Nwsp., Inc.

Pike County, PA 4. Straus Newspapers

Morris County 2. Passaic County/North Jersey Media Group 5. Recorder Newspapers

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


New Jersey Profile of USSPI-New Jersey Circulation Area Index vs. New Jersey 106 117 105 102 118

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. New Jersey 107 88 105 107 109

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

96.2% of USSPI-New Jersey Circulation is home delivered.

Market Demographics % Population

New Jersey

100.0 9.0 91.0

Core Cities* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$83,057 $52,200 $86,091

100.0 5.8 94.2

100.0 4.4 95.6

Total E.B.I.

100.0 9.0 91.0

100.0 5.6 94.4

% Auto Sales

100.0 3.5 96.5

Source: Claritas *Metro Cities: Jersey City, Newark, Trenton

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Asbury Park Press (M) Record (M) Jersey Journal (M) Star-Ledger (M) TOTAL USSPI New Jersey

Metro Circulation Coverage (000) %

2,634.6 49.5 86.3 11.8 168.9 316.5 839.5

49.9 88.9 12.0 172.7 323.5 886.1

1.9 3.3 23.8 6.4 12.0 31.9

Cities** Circulation Coverage (000) %

233.3 0.0 0.5 6.0 5.6 12.1 ▬

Suburbs Circulation Coverage (000) %

2,401.3 49.5 85.8 5.8 163.3 304.4 839.5

0.0 0.2 2.6 2.4 5.2 ▬

2.1 3.6 0.2 6.8 12.7 35.0

**Jersey City, Newark, Trenton

Metro County Circulation Breakdown Households (000)

Bergen Essex Hudson Hunterdon Mercer Middlesex Monmouth Morris Ocean Passaic Somerset Sussex Union Warren Total

Asbury Park Press Circ. Cov. (000) %

353.0 297.5 277.0 46.9 136.5 291.8 234.5 185.3 228.4 170.8 121.9 52.4 197.6 41.0 2,634.6

Record Circ. (000)

Cov. %

Jersey Journal Circ. Cov. (000) %

Star-Ledger Circ. Cov. (000) %

USSPI Circ. (000)

Cov. %

― ― ― ― 0.1 0.5 24.2 ― 24.7 ― ― ― ― ― 49.5

― ― ― ― 0.1 0.2 10.3 ― 10.8 ― ― ― ― ― 1.9

59.1 1.2 1.6 ― ― ― ― 3.7 0.8 19.6 ― 0.3 ― ― 86.3

16.7 0.4 0.6 ― ― ― ― 2.0 0.4 11.5 ― 0.6 ― ― 3.3

0.3 ― 11.5 ― ― ― ― ― ― ― ― ― ― ― 11.8

0.1 ― 4.2 ― ― ― ― ― ― ― ― ― ― ― 0.4

1.6 29.3 2.6 4.8 1.6 51.1 5.2 24.3 4.3 1.7 11.6 3.4 24.5 2.9 168.9

0.5 9.8 0.9 10.2 1.2 17.5 2.2 13.1 1.9 1.0 9.5 6.5 12.4 7.1 6.4

317.4 17.7 53.8 0.9 28.0 94.0 111.9 52.2 27.3 84.2 16.9 35.0 ― 0.2 839.5

89.9 5.9 19.4 1.9 20.5 32.2 47.7 28.2 12.0 49.3 13.9 66.8 ― 0.5 31.9

― ―

― ―

― ―

― ―

― ―

― ―

― ―

― ―

26.1 5.2

20.0 24.3

Non-Metro Counties Orange, NY Pike, PA

130.2 21.4

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records


New York/Long Island Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

Circulation ROP Insert

Publisher/Newspaper(s)

1. Anton Community Newspapers A. Farmingdale Observer (W)* B. The Westbury Times (W)* C. Garden City Life (W)* D. Glen Cove Record Pilot (W)* E. Great Neck Record (W)* F. Hicksville Illustrated News (W)* G. Levittown Tribune (W)* H. Manhasset Press (W)* I. Massapequa Observer (W)* J. Oyster Bay Enterprise Pilot (W)* K. Plainview/Old Bethpage Herald (W)* L. Port Washington News (W)* M. Syosset/Jericho Tribune (W)* N. Mineola American (W)* O. New Hyde Park Illustrated News (W)* P. The Roslyn News (W)*

47,997 2,969 2,311 1,516 3,061 3,986 3,424 3,440 4,196 2,395 2,020 1,863 5,465 3,168 3,080

33,300 2,200 1,600 1,100 2,300 2,600 2,200 2,200 3,300 1,200 1,300 1,300 4,100 2,300 2,300

1 1 1 1 1 1 1 1 1 1 1 1 1 1

4. Community Newspaper Group A. Bay News/Brooklyn Graphic (F)* B. Mill Basin/Marine Park Courier (F)* C. Park Slope Courier (F)* D. The Brooklyn Paper (F) E. Bayside Times/Flushing Times (F)* F. (Queens) TimesLedger (F)* G. Bronx Times Reporter/ Bronx Times (F)* H. Caribbean Life (Brooklyn Edit.) (F)* I. Caribbean Life (Queens/ Bronx/Manhattan Editions) (F)* J. Bay Ridge Courier (F)*

2,552 2,551

1,700 1,600

1 1

2. Herald Community Newspapers A. Baldwin Herald (Th)* B. Long Beach Herald (Th)* C. Oceanside/Island Park Herald (Th)* D. Rockville Centre Herald (Th)* E. Bellmore Herald (Th)* F. East Meadow Herald (Th)* G. Freeport Leader (Th)* H. Merrick Herald (Th)* I. Franklin Square/Elmont Herald (Th)* J. Malverne/West Hempstead Herald (Th)* K. Valley Stream Herald (Th)* L. Lynbrook/East Rockaway Herald (Th)* M. Nassau Herald (Th)* N. Rockaway Journal (Th)* O. South Shore Record (Th)* P. Seaford Herald Citizen (Th)* Q. Wantagh Herald Citizen (Th)* R. Oyster Bay Guardian (F) S. Riverdale Press (Th) T. Glen Cove Herald Gazette (Th)* U. Sea Cliff/Glen Head Herald Gazette (Th)*

89,797 3,277 6,024 4,705 5,411 7,399 3,555 4,226 7,780 4,368

90,200 3,300 6,000 4,700 5,400 7,400 3,600 4,300 7,800 4,400

1 1 1 1 1 1 2 1 1

3,094 4,220

3,100 4,200

1 1

4,532 6,017 1,219 1,307 2,353 2,952 2,327 7,238 4,020

4,600 6,000 1,200 1,300 2,400 3,000 2,300 7,400 4,000

1 1 4 1 1 1 1 3 1

3,773

3,800

1

Nassau County 1. Anton Community Newspapers 2. Herald Community Newspapers

3. Times/Review Newspapers A. The Suffolk Times (Th)* B. The (Riverhead) News-Review (Th)* C. Shelter Island Reporter (Th)*

13,000 7,000 4,000 2,000

13,000 7,000 4,000 2,000

1 3 1

Queens County 2. Herald Community Newspapers 4. Community Newspaper Group

5. Press Newspaper Group A. Southampton Press Eastern Edition (Th) B. Southampton Press Western Edition (Th) C. East Hampton Press (W)

PRIZM Target Group

231,430 24,290 21,890 17,900 22,300 30,000 23,350

225,700 23,700 21,900 17,300 20,500 28,000 22,500

3 3 1 1/3 1/3 3

22,480 29,120

22,500 29,200

3 3

31,100 9,000

31,100 9,000

3 3

17,532

18,700

6,017

6,600

1

5,295 6,220

5,500 6,600

1/2 1

*Denotes Tabloid. All other papers are Broadsheet.

Note: Please see the Bridgeport, New Jersey, and Westchester USSPI market pages for additional coverage of the New York DMA.

Publishers by County Bronx County 2. Herald Community Newspapers 4. Community Newspaper Group Kings County 4. Community Newspaper Group

Suffolk County 3. Times/Review Newspapers 5. Press Newspaper Group

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


New York/Long Island Profile of USSPI-New York/Nassau-Suffolk Circulation Area Index vs. New York/Nassau-Suffolk 95

Owner-Occupied HU's

Index vs. New York/Nassau-Suffolk 91

HHI $100,000+ Home Value $200,000+

84 99

Renter-Occupied HU's Single Family Homes

107 83

HH's with Children 4+ Years College

105 88

2 Vehicles 3+ Vehicles

91 75

HHI $35,000+

32.7% of USSPI-New York/Nassau-Suffolk Circulation is home delivered.

Market Demographics % Population

New York/Nassau-Suffolk

100.0 72.3 27.7

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$73,902 $67,331 $93,449

100.0 62.4 37.6

100.0 66.2 33.8

Total E.B.I.

100.0 74.8 25.2

100.0 68.2 31.8

% Auto Sales

100.0 36.8 63.2

Source: Claritas *Metro City: New York City

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Newsday (M) TOTAL USSPI NYC/Nassau-Suffolk

188.4 188.4 399.8

Metro Circulation Coverage (000) %

4,770.3 188.4 188.4 398.6

3.9 3.9 8.4

City** Circulation Coverage (000) %

3,279.5 0.7 0.7 ▬

Suburbs Circulation Coverage (000) %

1,490.8 187.7 187.7 398.6

0.0 0.0 ▬

12.6 12.6 26.7

**New York City

Metro County Circulation Breakdown Households 362.6

Bronx Kings Nassau New York Putnam Queens Richmond Rockland Suffolk Westchester Total

502.8 989.1 460.6 811.6 35.5 830.1 170.4 104.8 502.8 362.6 4,770.3

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records

Circulation (000)

Newsday Coverage %

0.4 1.0 77.5 1.2 ― 12.8 ― ― 95.5 ― 188.4

0.1 0.1 16.8 0.1 ― 1.5 ― ― 19.0 ― 3.9

USSPI Circulation (000)

41.6 124.5 129.3 2.6 ― 68.6 ― ― 29.4 2.6 398.6

Coverage %

8.3 12.6 28.1 0.3 ― 8.3 ― ― 5.8 0.7 8.4


Oklahoma City Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

1. Edmond Publishing Co. A. The Edmond Sun (W,Sa)

3,298 3,298

2,500 2,500

1/2

2. McClain County Publishing Co., Inc. A. The Purcell Register (Th)

2,188 2,188

2,800 2,800

3

3. Nichols Hills Publishing Co. A. okcFRIDAY (F)

7,603 7,603

8,300 8,300

1

4. Oklahoma Gazette A. Oklahoma Gazette (W)*

36,082 36,082

40,000 40,000

4

5. Shawnee News-Star A. Shawnee News-Star (Tu-Sa) Shawnee News-Star (Su) B. Shawnee Shopper's Guide (W)

10,534 5,534 6,602 5,000

10,600 5,600 6,600 5,000

6. Chickasha Express Star A. Chickasha Express Star (Tu,Th) Chickasha Express Star (Su)

3,111 3,111 3,500

3,200 3,200 3,500

Publishers by County Metro Counties McClain County 2. McClain County Publishing Co., Inc. Oklahoma County 1. Edmond Publishing Co. 3. Nichols Hills Publishing Co. 4. Oklahoma Gazette Pottawatomie County 5. Shawnee News-Star

3 Non-Metro County 3 Grady County 6. Chickasha Express Star 4

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Oklahoma City Profile of USSPI-Oklahoma City Circulation Area HHI $35,000+

Index vs. Oklahoma City 99

Owner-Occupied HU's

Index vs. Oklahoma City 99

HHI $100,000+

98

Renter-Occupied HU's

102

Home Value $200,000+

97

Single Family Homes

100

HH's with Children

99

2 Vehicles

100

4+ Years College

100

3+ Vehicles

97

34.6% of USSPI-Oklahoma City Circulation is home delivered.

Market Demographics % Population

Oklahoma City

100.0 47.7 52.3

Core City* Suburbs

% Households

100.0 48.3 51.7

Average E.B.I.

% Total Retail Sales

% Food Sales

$59,888 $57,632 $61,999

100.0 55.0 45.0

100.0 33.7 66.3

Total E.B.I.

100.0 46.5 53.5

% Auto Sales

100.0 55.1 44.9

Source: Claritas *Metro City: Oklahoma City

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Oklahoman (M) TOTAL USSPI Oklahoma City

75.1 75.1 62.8

Metro Circulation Coverage (000) %

541.7 61.5 61.5 57.6

11.4 11.4 10.6

City** Circulation Coverage (000) %

254.4 33.6 33.6 35.3

Suburbs Circulation Coverage (000) %

287.3 27.9 27.9 22.3

13.2 13.2 7.3

9.7 9.7 7.8

**Oklahoma City

Metro County Circulation Breakdown Households (000)

Canadian Cleveland Logan McClain Oklahoma Pottawatomie Total

Oklahoman Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

54.1 109.9 17.5 15.1 318.0 27.1 541.7

5.6 10.1 1.0 1.4 41.7 1.7 61.5

10.4 9.2 5.7 9.3 13.1 6.3 11.4

1.0 3.1 0.1 1.6 41.8 10.0 57.6

1.8 2.8 0.6 10.6 13.1 36.9 10.6

21.0

1.2

5.7

2.9

13.8

Non-Metro County Grady

Source: Circulation '19; USSPI Publisher Records


Orlando Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. The Villages Daily Sun A. The Villages Daily Sun (M-Sa) The Villages Daily Sun (Su)

40,573 40,573 42,188

52,000 52,000 54,500

2. Osceola News-Gazette A. Osceola NewsGazette (Thursday Total) (Th,Sa)

42,727

42,900

42,727

3. Daily Commercial A. South Lake Press (W) B. Daily Commercial (M-Sa) Daily Commercial (Su)

PRIZM Target Group

Publishers by County

3

Metro Counties

42,900

4

Lake County 1. The Villages Daily Sun 2. Osceola News-Gazette 3. Daily Commercial

34,612 20,000 14,612 16,263

27,500 15,000 12,500 13,500

2 4

4. Daytona Beach News-Journal A. Daytona Beach NewsJournal (M-Sa) Daytona Beach News-Journal (Su)

32,784

35,000

32,784 43,773

35,000 50,000

5. Ocala Star-Banner A. Ocala Star-Banner (M-Sa) Ocala Star-Banner (Su)

14,688 14,688 19,578

24,000 24,000 30,000

All papers are Broadsheet.

Osceola County 2. Osceola News-Gazette Non-Metro Counties Flagler County 4. Daytona Beach News-Journal

4 Marion County 5. Ocala Star-Banner 4

Sumter County 1. The Villages Daily Sun Volusia County 4. Daytona Beach News-Journal

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Orlando Profile of USSPI-Orlando Circulation Area HHI $35,000+

Index vs. Orlando 94

Owner-Occupied HU's

Index vs. Orlando 117

HHI $100,000+

73

Renter-Occupied HU's

70

Home Value $200,000+

83

Single Family Homes

111

HH's with Children

78

2 Vehicles

94

4+ Years College

73

3+ Vehicles

88

93.9% of USSPI-Orlando Circulation is home delivered.

Market Demographics % Population

Orlando

% Households

100.0 11.5 88.5

Core City* Suburbs

Average E.B.I.

% Total Retail Sales

% Food Sales

$56,188 $51,869 $56,842

100.0 11.7 88.3

100.0 11.0 89.0

Total E.B.I.

100.0 13.1 86.9

100.0 12.1 87.9

% Auto Sales

100.0 17.7 82.3

Source: Claritas *Metro City: Orlando

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Sentinel (M) TOTAL USSPI Orlando

65.1 65.1 165.4

Metro Circulation Coverage (000) %

963.6 57.5 57.5 82.2

6.0 6.0 8.5

City** Circulation Coverage (000) %

117.0 19.3 19.3 ▬

Suburbs Circulation Coverage (000) %

846.6 38.2 38.2 82.2

16.5 16.5 ▬

4.5 4.5 9.7

**Orlando

Metro County Circulation Breakdown Households (000)

Lake Orange Osceola Seminole Total

Circulation (000)

Sentinel Coverage %

USSPI Circulation (000)

Coverage %

143.1 511.3 122.6 186.6 963.6

9.9 29.7 4.4 13.5 57.5

6.9 5.8 3.6 7.2 6.0

40.3 ― 41.9 ― 82.2

28.2 ― 34.2 ― 8.5

45.4 151.2 61.8 232.0

― ― 0.2 3.4

― ― 0.3 1.5

5.1 20.9 28.5 27.5

11.2 13.8 46.1 11.9

Non-Metro Counties Flagler Marion Sumter Volusia

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records


Philadelphia Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Pottstown Mercury A. The (Pottstown) Mercury (M-Sa) The (Pottstown) Mercury (Su)

9,355 9,355 12,789

8,300 8,300 1/2/3 14,600

2. GateHouse Media - Philadelphia A. Burlington County Times (M-F) Burlington County Times (Su) B. Bucks County Courier Times (M-F) Bucks County Courier Times (Su) C. Doylestown Intellingencer (M-F) Doylestown Intellingencer (Su)

34,611 9,370 14,597 14,078 23,087 11,163 17,198

37,500 10,300 15,900 15,000 24,700 12,200 18,800

6,675

9,300

3,188

4,400

1

21,941 3,487

16,900 4,900

1

4. Daily Local News A. Daily Local News (M-Sa) Daily Local News (Su)

9,236 9,236 14,845

11,300 11,300 18,600

5. Delaware County Times A. The (Delaware County) Daily Times (M-Sa)* The (Delaware County) Daily Times (Su)*

12,357

15,900

12,357

15,900

17,529

26,400

6. The Trentonian A. The (Trenton) Trentonian (M-Sa)* The (Trenton) Trentonian (Su)*

7,018 7,018 14,537

13,000 13,000 21,900

7. Montgomery Media Group A. Ambler Gazette (Su) B. The Phoenix Reporter & Item (Su) C. Times Chronicle & Public Spirit (Su) D. Souderton Independent (Su) E. (Perkasie) News-Herald (Su) F. Main Line Times & Suburban Life (Su) G. King of Prussia Courier (Su) H. The (Roxborough) Review (W)

27,410 2,897 1,116 3,387 1,255 724

30,800 4,300 1,100 3,400 2,200 1,300

1 1 1 1 2

4,131 6,600 7,300

4,600 6,600 7,300

1 1 3

2,567 2,567

2,600 2,600

1

57,325 57,325

57,300 57,300

3

24,338 1,550 3,693

24,400 1,600 3,700

3 2

7,000 2,099 9,996

7,000 2,100 10,000

1/3 3 2/3

3. Times Herald/Reporter A. The (Norristown) Times Herald (M-Sa) Times Herald (A/B Combined Product) (Su) B. The (Lansdale) Reporter (M-Sa) See paper "A" for Sunday

8. Central Record Publications A. (Medford) Central Record (Th) 9. Review Publishing A. South Philly Review (W)* 10. Berks-Mont Newspapers A. The Boyertown Area Times (Th) B. The Southern Berks News (Th) C. The (Montgomery) Community Connection (Th) D. Northern Berks Patriot Item (Th) E. Tri-County Record (Tu)*

Circulation ROP Insert

Publisher/Newspaper(s)

PRIZM Target Group

11. Delaware County News Network A. Town Talk - Ridley (W) B. Town Talk - Media (W) C. News & Press of Delaware County (W)

29,554 11,158 13,340

29,700 11,200 13,400

3 1

5,056

5,100

1

12. Advance of Bucks County A. Advance of Bucks County (Su)*

1,895 1,895

1,900 1,900

1

1/2 1/3 1

*Denotes Tabloid. All other papers are Broadsheet.

1 Publishers by County Metro Counties 1/3

1/3

Burlington County, NJ 2. GateHouse Media - Philadelphia 8. Central Record Publications Bucks County 2. GateHouse Media - Philadelphia 7. Montgomery Media Group 12. Advance of Bucks County Chester County 4. Daily Local News 10. Berks-Mont Newspapers Delaware County 5. Delaware County Times 11. Delaware County News Network Montgomery County 1. Pottstown Mercury 3. Times Herald/Reporter 7. Montgomery Media Group 10. Berks-Mont Newspapers Philadelphia County 7. Montgomery Media Group 9. Review Publishing Non-Metro Counties Mercer County, NJ 6. The Trentonian Berks County 1. Pottstown Mercury 10. Berks-Mont Newspapers

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Philadelphia Profile of USSPI-Philadelphia Circulation Area Index vs. Philadelphia 108

Owner-Occupied HU's

Index vs. Philadelphia 107

HHI $100,000+ Home Value $200,000+

118 115

Renter-Occupied HU's Single Family Homes

84 126

HH's with Children 4+ Years College

102 111

2 Vehicles 3+ Vehicles

114 124

HHI $35,000+

76.7% of USSPI-Philadelphia Circulation is home delivered.

Market Demographics % Population

Philadelphia

100.0 29.0 71.0

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$70,629 $46,775 $80,873

100.0 16.0 84.0

100.0 19.8 80.2

Total E.B.I.

100.0 30.0 70.0

100.0 19.9 80.1

% Auto Sales

100.0 7.3 92.7

Source: Claritas *Metro City: Philadelphia

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Inquirer/Daily News (M) TOTAL USSPI Philadelphia

168.3 168.3 222.3

Metro Coverage Circulation (000) %

2,083.9 156.3 156.3 198.6

7.5 7.5 9.5

City** Coverage Circulation (000) %

620.1 46.4 46.4 64.7

Suburbs Circulation Coverage (000) %

1,463.8 109.9 109.9 133.9

7.5 7.5 10.4

7.5 7.5 9.1

**Philadelphia

Metro County Circulation Breakdown Households (000)

Burlington, NJ Camden, NJ Gloucester, NJ Salem, NJ Bucks Chester Delaware Montgomery Philadelphia Total

167.8 191.1 106.5 23.9 239.9 191.8 211.3 320.7 630.9 2,083.9

Inquirer/Daily News Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

9.1 11.6 4.6 0.4 13.8 13.4 19.8 37.2 46.4 156.3

5.4 6.1 4.3 1.7 5.8 7.0 9.4 11.6 7.4 7.5

12.6 0.2 0.0 ― 25.4 15.2 42.7 37.8 64.7 198.6

7.5 0.1 0.0 ― 10.6 7.9 20.2 11.8 10.3 9.5

0.4 0.3

0.3 0.2

5.0 9.6

3.7 6.1

Non-Metro Counties Mercer, NJ Berks

136.5 156.4

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records


Phoenix Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Independent Newsmedia A. Sun City Independent (W)* B. Sun City West Independent (W)* C. Town Of Paradise Valley Independent (W)* D. Peoria Today (W)* E. Surprise Today (W)* 2. Times Media Group A. Ahwatukee Foothills News (W)* B. East Valley Tribune (Su)* C. (Avondale) West Valley View (W)* D. Glendale Star (Th)* E. Peoria Times (Th)* 3. Daily News-Sun A. (Sun City) Daily News-Sun (M-Sa)*

Circulation ROP Insert

PRIZM Target Group

97,393 21,497 12,907

91,600 22,000 14,000

3 4

8,500 23,557 30,932

N/A 23,600 32,000

1 1/3 2/3

270,760 28,065 140,030 77,665 12,500 12,500 5,208 5,208

Publishers by County Maricopa County 1. Independent Newsmedia 2. Times Media Group 3. Daily News-Sun Pinal County 1. Independent Newsmedia

291,000 28,000 1/2 160,000 2/3 78,000 2/3 12,500 1/2/3 12,500 1 6,000 6,000

3

*Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Phoenix Profile of USSPI-Phoenix Circulation Area HHI $35,000+

Index vs. Phoenix 103

Owner-Occupied HU's

Index vs. Phoenix 104

HHI $100,000+

99

Renter-Occupied HU's

93

Home Value $200,000+

95

Single Family Homes

102

HH's with Children

99

2 Vehicles

101

4+ Years College

99

3+ Vehicles

104

92.1% of USSPI-Phoenix Circulation is home delivered.

Market Demographics % Population

Phoenix-Mesa

100.0 33.6 66.4

Core City* Suburbs

% Households

100.0 33.1 66.9

Average E.B.I.

% Total Retail Sales

% Food Sales

$62,548 $57,670 $64,959

100.0 35.5 64.5

100.0 32.0 68.0

Total E.B.I.

100.0 30.5 69.5

% Auto Sales

100.0 30.3 69.7

Source: Claritas *Metro City: Phoenix

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Arizona Republic (M) TOTAL USSPI Phoenix

195.4 195.4 373.4

Metro Circulation Coverage (000) %

1,783.3 182.6 182.6 373.4

10.2 10.2 20.9

City** Circulation Coverage (000) %

558.5 42.7 42.7 30.2

Suburbs Circulation Coverage (000) %

1,224.8 139.9 139.9 343.2

7.6 7.6 5.4

11.4 11.4 28.0

**Phoenix

Metro County Circulation Breakdown Households (000)

Maricopa Pinal Total

1,634.6 148.7 1,783.3

Source: Circulation '19; USSPI Publisher Records

Arizona Republic Circulation Coverage (000) %

170.8 11.8 182.6

10.4 7.9 10.2

USSPI Circulation (000)

371.4 2.0 373.4

Coverage %

22.7 1.3 20.9


Pittsburgh Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Trib Total Media A. (Greensburg) Tribune-Review (M-Sa (Greensburg) Tribune-Review (Su)

37,694 37,694 53,572

44,400 44,400 59,500

2. Herald-Standard A. (Uniontown) Herald-Standard (M-F) (Uniontown) Herald-Standard (Su) B. Greene County Messenger (F)

14,247 10,343 14,882 3,904

19,500 15,600 20,800 3,900

3. Beaver County Times A. Beaver County Times (M-F) Beaver County Times (Su) B. Ellwood City Ledger (M-F)

12,706 11,278 16,309 1,428

14,700 13,200 18,200 1,500

173,454 16,132

161,500 14,000

3

14,174 15,082 12,588 10,189

12,300 13,000 10,900 8,900

2 1/3 1/3 1

12,108 9,426 19,447 18,445 11,382 11,645 6,789 6,973 9,074

11,000 8,100 18,300 16,000 17,000 11,000 6,000 6,600 8,400

1/3 1 1 1 1/3 1 2/3 1 1

33,152 6,010 5,660

30,700 7,000 5,800

4 4

2,425 2,809 2,318 13,930

2,500 2,800 2,400 10,200

3 3 4 4

6,000 6,000

6,700 6,700

3

4. Trib Total Media Weekly Community Group A. Penn Hills Progress (Th)* B. The (Monroeville) Times Express (Th)* C. Plum Advance Leader (Th)* D. Murrysville Star (Th)* E. Sewickley Herald (Th)* F. The (Bridgeville/Carnegie) Signal Item (Th)* G. Penn Trafford Star (Th)* H. McKnight North Journal (Th)* I. Norwin Star (Th)* J. The Shaler Journal (Th)* K. Pine Creek Journal (Th)* L. South Hills Record (Th)* M. The Hampton Journal (Th)* N. The (Fox Chapel) Herald (Th)* 5. West Penn Media Group A. (Kittanning) Leader Times (M-Sa) B. (Connellsville) Daily Courier (M-Sa) C. Scottdale/West Newton Independent Observer (Th) D. The Ligonier Echo (Th) E. Mt. Pleasant Journal (Th) F. Blairsville Dispatch (F) 6. Mon Valley Independent A. Mon Valley Independent (M-Sa)

Publishers by County

3

Metro Counties

4

Allegheny County 1. Trib Total Media 4. Trib Total Media Weekly Community Group

3

Beaver County 3. Beaver County Times

3

Fayette County 2. Herald-Standard 5. West Penn Media Group

4

Westmoreland County 1. Trib Total Media 4. Trib Total Media Weekly Community Group 5. West Penn Media Group 6. Mon Valley Independent Non-Metro Counties Armstrong County 5. West Penn Media Group Greene County 2. Herald-Standard Indiana County 5. West Penn Media Group

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Pittsburgh Profile of USSPI-Pittsburgh Circulation Area HHI $35,000+

Index vs. Pittsburgh 100

Owner-Occupied HU's

Index vs. Pittsburgh 107

HHI $100,000+

99

Renter-Occupied HU's

84

Home Value $200,000+

93

Single Family Homes

109

HH's with Children

103

2 Vehicles

106

4+ Years College

89

3+ Vehicles

117

92.2% of USSPI-Pittsburgh Circulation is home delivered.

Market Demographics % Population

Pittsburgh

% Households

100.0 13.4 86.6

Core City* Suburbs

100.0 14.0 86.0

Average E.B.I.

% Total Retail Sales

% Food Sales

$61,034 $52,337 $62,449

100.0 17.2 82.8

100.0 14.7 85.3

Total E.B.I.

100.0 12.0 88.0

% Auto Sales

100.0 8.7 91.3

Source: Claritas *Metro City: Pittsburgh

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Post-Gazette (M) TOTAL USSPI Pittsburgh

100.0 100.0 277.3

Metro Circulation Coverage (000) %

981.8 97.9 97.9 248.8

10.0 10.0 25.3

City** Circulation Coverage (000) %

137.9 49.4 49.4 52.9

Suburbs Circulation Coverage (000) %

843.9 48.5 48.5 195.9

35.8 35.8 38.4

5.7 5.7 23.2

**Pittsburgh

Metro County Circulation Breakdown Households (000)

Allegheny Beaver Butler Fayette Washington Westmoreland Total

Post-Gazette Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

544.2 70.5 76.0 54.1 86.3 150.7 981.8

81.0 2.5 4.3 ― 5.3 4.8 97.9

14.9 3.5 5.7 ― 6.1 3.2 10.0

137.1 10.4 1.1 13.1 3.2 83.9 248.8

25.2 14.8 1.4 24.2 3.7 55.7 25.3

27.5 14.0 33.9

0.0 ― ―

0.0 ― ―

5.9 3.7 10.6

21.5 26.4 31.3

Non-Metro Counties Armstrong Greene Indiana

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records


Portland Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Pamplin Media A. (Beaverton) Valley Times (Th) B. Tigard-Tualatin Times (Th) C. (Forest Grove) News-Times (W) D. Lake Oswego Review (Th) E. West Linn Tidings (Th) F. Gresham Outlook (Tu,F) G. The Sandy Post (W) H. Clackamas Review/ Oregon City News (W) I. Estacada News (Th) J. South County Spotlight (W) K. Hillsboro Tribune (F) L. Canby Herald (W) M. Molalla Pioneer (W) N. Wilsonville Spokesman (W) O. Woodburn Independent (W) P. Newberg Graphic (W) Q. Madras Pioneer (W) R. Prineville Central Oregonian (Tu,Th) S. Portland Tribune (Thursday Total) (Tu,Th)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

149,735 6,972 5,227 4,767 7,254 3,200 9,981 3,356

133,400 7,000 5,300 4,800 7,300 3,200 10,000 3,400

1/3 2/3 3 1 1 3 3

Metro Counties

16,900 2,249 4,671 7,999 4,936 3,499 2,950 3,600 4,960 3,702 3,357

N/A 2,300 4,700 8,000 5,000 3,500 3,000 3,600 5,000 3,700 3,400

2/3 3 3 2/3 3 3 3 4 3 4 4

Multnomah County 1. Pamplin Media

50,155

50,200

3

Clackamas County 1. Pamplin Media Columbia County 1. Pamplin Media

Washington County 1. Pamplin Media Non-Metro Counties Crook County 1. Pamplin Media Jefferson County 1. Pamplin Media

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Portland Profile of USSPI-Portland Circulation Area HHI $35,000+

Index vs. Portland 99

Owner-Occupied HU's

Index vs. Portland 98

HHI $100,000+

99

Renter-Occupied HU's

104

Home Value $200,000+

101

Single Family Homes

97

HH's with Children

97

2 Vehicles

99

4+ Years College

105

3+ Vehicles

93

61.1% of USSPI-Portland Circulation is home delivered.

Market Demographics % Population

Portland-Vancouver

100.0 26.3 73.7

Core City* Suburbs

% Households

100.0 28.8 71.2

Average E.B.I.

% Total Retail Sales

% Food Sales

$65,901 $64,589 $66,433

100.0 27.3 72.7

100.0 30.0 70.0

Total E.B.I.

100.0 28.2 71.8

% Auto Sales

100.0 22.0 78.0

Source: Claritas *Metro City: Portland

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households The Oregonian (AD) TOTAL USSPI Portland

136.0 136.0 149.7

Metro Circulation Coverage (000) %

979.1 126.3 126.3 138.9

12.9 12.9 14.2

City** Circulation Coverage (000) %

268.0 54.6 54.6 57.2

Suburbs Circulation Coverage (000) %

711.1 71.7 71.7 81.7

20.4 20.4 21.3

10.1 10.1 11.5

**Portland

Metro County Circulation Breakdown Households (000)

Clackamas Columbia Multnomah Washington Yamhill Clark, WA Total

The Oregonian Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

165.7 20.9 342.1 229.7 38.6 182.1 979.1

28.9 1.7 44.5 43.9 3.4 3.9 126.3

17.4 8.1 13.0 19.1 8.8 2.1 12.9

44.3 4.7 59.7 25.2 5.0 ― 138.9

26.7 22.5 17.5 11.0 13.0 ― 14.2

9.8 8.8

― ―

― ―

3.3 3.7

33.7 42.0

Non-Metro Counties Crook Jefferson

Source: Circulation '19; USSPI Publisher Records


Providence Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. East Bay Newspapers A. Barrington Times (W)* B. Bristol Phoenix (Th)* C. Sakonnet Times (Th)* D. Warren Times-Gazette (W)* E. Westport Shorelines (Th)* F. East Providence Post (Th)* G. Portsmouth Times (Th)*

21,494 2,406 3,077 2,457 1,291 1,025 7,512 3,726

22,800 2,500 3,300 2,600 1,400 1,100 7,700 4,200

1 1 1 3 1 3 1

2. Sun Publishing Company A. Westerly Sun (Su-Sa) B. Westerly Pawcatuck Express (Th) C. Mystic River Press (Th)

42,999 5,910 23,680 13,409

43,100 5,900 23,700 13,500

2/3 2/3 1

*Denotes Tabloid. All other papers are Broadsheet.

Publishers by County Metro Counties Bristol County 1. East Bay Newspapers Providence County 1. East Bay Newspapers Washington County 2. Sun Publishing Company Non-Metro Counties New London County, CT 2. Sun Publishing Company Newport County 1. East Bay Newspapers

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Providence Profile of USSPI-Providence Circulation Area HHI $35,000+

Index vs. Providence 111

Owner-Occupied HU's

Index vs. Providence 112

HHI $100,000+

123

Renter-Occupied HU's

81

Home Value $200,000+

127

Single Family Homes

124

HH's with Children

95

2 Vehicles

109

4+ Years College

119

3+ Vehicles

124

76.2% of USSPI-Providence Circulation is home delivered.

Market Demographics % Population

ProvidenceWarwick-Pawtucket

100.0 18.4 81.6

Core City* Suburbs

% Households

100.0 16.5 83.5

Average E.B.I.

% Total Retail Sales

% Food Sales

$62,539 $49,066 $65,193

100.0 12.3 87.7

100.0 15.6 84.4

Total E.B.I.

100.0 12.9 87.1

% Auto Sales

100.0 5.1 94.9

Source: Claritas *Metro City: Providence

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Journal (M) TOTAL USSPI Providence

55.8 55.8 64.5

Metro Circulation Coverage (000) %

385.1 49.4 49.4 37.7

City** Circulation Coverage (000) %

63.0 7.3 7.3 ▬

12.8 12.8 9.8

Suburbs Circulation Coverage (000) %

322.1 42.1 42.1 37.7

11.6 11.6 ▬

13.1 13.1 11.7

**Providence

Metro County Circulation Breakdown Households (000)

Bristol Kent Providence Washington Total

Circulation (000)

Journal Coverage %

USSPI Circulation (000)

Coverage %

19.3 68.7 247.7 49.4 385.1

3.3 11.4 27.7 7.0 49.4

17.1 16.6 11.2 14.2 12.8

6.5 ― 6.8 24.4 37.7

33.7 ― 2.7 49.4 9.8

105.9 35.8

0.2 2.9

0.2 8.1

18.6 5.9

17.6 16.5

Non-Metro Counties New London, CT Newport

Source: Circulation '19; USSPI Publisher Records


Reno Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Sierra Nevada Media Group A. Nevada Appeal (Saturday Total) (W,Sa)* B. Lahontan Valley News (W)* C. Tahoe Daily Tribune (F)*

Circulation ROP Insert 21,540

21,600

10,500 1,740 9,300

11,500 2,300 7,800

PRIZM Target Group

Metro County 3 4 4

Washoe County 2. Truckee Sierra Sun Non-Metro Counties

PLEASE NOTE: The Record-Courier is delivered in tandem with the Saturday edition of Nevada Appeal. 2. Truckee Sierra Sun A. Truckee Sierra Sun (F)* *Denotes Tabloid.

Publishers by County

7,379 7,379

7,400 7,400

Nevada County, CA 2. Truckee Sierra Sun 1 Carson City County 1. Sierra Nevada Media Group Churchill County 2. Truckee Sierra Sun Douglas County 1. Sierra Nevada Media Group

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Reno Profile of USSPI-Reno Circulation Area HHI $35,000+

Index vs. Reno 101

Owner-Occupied HU's

Index vs. Reno 111

HHI $100,000+

89

Renter-Occupied HU's

84

Home Value $200,000+

107

Single Family Homes

120

HH's with Children

91

2 Vehicles

109

4+ Years College

89

3+ Vehicles

122

31.7% of USSPI-Reno Circulation is home delivered.

Market Demographics % Population

Reno

100.0 53.2 46.8

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$63,721 $59,066 $69,532

100.0 65.1 34.9

100.0 63.9 36.1

Total E.B.I.

100.0 55.5 44.5

100.0 51.5 48.5

% Auto Sales

100.0 70.5 29.5

Source: Claritas *Metro City: Reno

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Gazette-Journal (M) TOTAL USSPI Reno

22.4 22.4 28.9

Metro Circulation Coverage (000) %

182.2 18.0 18.0 2.0

City** Circulation Coverage (000) %

96.1 12.9 12.9 ▬

9.9 9.9 1.1

Suburbs Circulation Coverage (000) %

86.1 5.1 5.1 2.0

13.4 13.4 ▬

5.9 5.9 2.3

**Reno

Metro County Circulation Breakdown Households (000)

Washoe Total

Gazette-Journal Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

182.2 182.2

18.0 18.0

9.9 9.9

2.0 2.0

1.1 1.1

42.9 21.8 9.6 20.8

0.2 1.4 0.5 0.8

0.5 6.4 5.2 3.8

4.8 4.9 1.6 6.5

11.2 22.5 16.7 31.3

Non-Metro Counties Nevada, CA Carson City Churchill Douglas

Source: Circulation '19; USSPI Publisher Records


Rio Grande Valley Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Rio Grande Valley Media Network A. The (McAllen) Monitor (M-Sa) The (McAllen) Monitor (Su) B. (Harlingen) Valley Morning Star (M-Sa) (Harlingen) Valley Morning Star (Su) C. The Brownsville Herald (Monday Total) (M-Sa) The Brownsville Herald (Su) D. Mid-Valley Town Crier (W)* E. Coastal Current (F)*

Circulation ROP Insert

PRIZM Target Group

Publishers by County

78,976 14,016 17,537

89,000 20,600 26,300

4

Cameron County 1. Rio Grande Valley Media Network

8,216

10,900

4

Hidalgo County 1. Rio Grande Valley Media Network

9,467

12,900

7,667 6,913 21,876 27,201

7,600 10,600 21,900 28,000

4

Willacy County 1. Rio Grande Valley Media Network

4 4

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Extended Coverage

USSPI strives to provide the best targeted coverage for our clients. This Market Book only defines the core markets that make up USSPI Media. In addition, USSPI maintains an "extended" newspaper database that goes deeper and wider than the networks offered in this book. Multicultural or rural newspapers are often needed to complete a "buy" and we can also reach that audience. Let our 40+ years of experience develop a solid plan to reach your target.

Call 847-490-6000


Sacramento Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Gold Country Media A. Auburn Journal (Th) Auburn Journal (Su) B. Placer Herald (F) C. The Folsom Telegraph (Th) D. The Loomis News (Th) E. The Roseville Press Tribune (F) F. Lincoln News Messenger (Th)

32,857 7,295 7,387 5,589 6,251 981 9,438 3,303

37,900 7,500 7,800 6,000 10,000 1,200 10,000 3,200

8,499

8,500

8,499 13,158

8,500 12,500

28,943 6,250

28,200 6,300

2

10,100 12,593

9,300 12,600

3 3

4. The Davis Enterprise A. The Davis Enterprise (W,F) The Davis Enterprise (Su) B. Winters Express (Th)

7,051 5,056 5,575 1,995

8,000 6,000 6,500 2,000

5. Mountain Democrat A. Mountain Democrat (Friday Total) (M,W,F)

6,660

9,100

6,660

9,100

1/2

6. The Union A. The (Grass Valley) Union (M-Sa)

8,670 8,670

9,300 9,300

3

2. Fairfield Publishing Co. A. (Fairfield) Daily Republic (Thursday Total) (M,W-Sa) (Fairfield) Daily Republic (Su) 3. Herburger Publications, Inc. A. Elk Grove Citizen (W,F) B. The Galt Herald (Includes TMC Galt Shopper) (W) C. Laguna Citizen (Th)

Publishers by County

1/3

Metro Counties

1/3 2 1 1/2 1

El Dorado County 5. Mountain Democrat

1/3

Placer County 1. Gold Country Media Sacramento County 1. Gold Country Media 3. Herburger Publications, Inc. Yolo County 4. The Davis Enterprise Non-Metro Counties

2

Nevada County 6. The Union Solano County 2. Fairfield Publishing Co.

3

All papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Sacramento Profile of USSPI-Sacramento Circulation Area HHI $35,000+

Index vs. Sacramento 106

Owner-Occupied HU's

Index vs. Sacramento 110

HHI $100,000+

118

Renter-Occupied HU's

84

Home Value $200,000+

106

Single Family Homes

110

HH's with Children

106

2 Vehicles

104

4+ Years College

101

3+ Vehicles

121

70.0% of USSPI-Sacramento Circulation is home delivered.

Market Demographics % Population

Sacramento

100.0 21.6 78.4

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$66,011 $56,227 $68,772

100.0 15.2 84.8

100.0 15.7 84.3

Total E.B.I.

100.0 22.0 78.0

100.0 18.8 81.2

% Auto Sales

100.0 7.5 92.5

Source: Claritas *Metro City: Sacramento

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households The Bee (M) TOTAL USSPI Sacramento

100.6 100.6 92.7

Metro Circulation Coverage (000) %

856.4 92.3 92.3 73.0

10.8 10.8 8.5

City** Circulation Coverage (000) %

183.1 30.3 30.3 0.7

Suburbs Circulation Coverage (000) %

673.3 62.0 62.0 72.3

16.5 16.5 0.4

9.2 9.2 10.7

**Sacramento

Metro County Circulation Breakdown Households (000)

El Dorado Placer Sacramento Yolo Total

Circulation (000)

The Bee Coverage %

USSPI Circulation (000)

Coverage %

75.1 150.3 553.5 77.5 856.4

6.0 17.9 62.0 6.4 92.3

8.0 11.9 11.2 8.3 10.8

8.1 25.7 32.2 7.0 73.0

10.8 17.1 5.8 9.0 8.5

42.9 157.0

1.4 1.2

3.3 0.8

8.4 8.5

19.6 5.4

Non-Metro Counties Nevada Solano

Source: Circulation '19; USSPI Publisher Records


San Antonio Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Prime Time Newspapers A. JBSA Legacy (F)* B. (Metrocom) Northeast Herald (W)* C. Northwest Light (W)* D. Southside Reporter (W)*

Circulation ROP Insert 250,033 30,785 76,968 51,812 90,468

303,200 33,000 85,200 67,000 118,000

PRIZM Target Group 2/3 2/3 1/3 4

Publishers by County Bexar County 1. Prime Time Newspapers Guadalupe County 1. Prime Time Newspapers

PLEASE NOTE: 10,000 subscribers of the San Antonio Express-News receive the Southside Reporter in tandem. *Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


San Antonio Profile of USSPI-San Antonio Circulation Area HHI $35,000+

Index vs. San Antonio 98

Owner-Occupied HU's

Index vs. San Antonio 105

HHI $100,000+

86

Renter-Occupied HU's

91

Home Value $200,000+

62

Single Family Homes

112

HH's with Children

112

2 Vehicles

100

4+ Years College

74

3+ Vehicles

102

86.4% of USSPI-San Antonio Circulation is home delivered.

Market Demographics % Population

San Antonio

100.0 64.5 35.5

Core City* Suburbs

% Households

100.0 65.6 34.4

Average E.B.I.

% Total Retail Sales

% Food Sales

$61,531 $54,964 $74,079

100.0 73.5 26.5

100.0 76.3 23.7

Total E.B.I.

100.0 58.6 41.4

% Auto Sales

100.0 75.5 24.5

Source: Claritas *Metro City: San Antonio

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Express-News (AD) TOTAL USSPI San Antonio

69.8 69.8 250.0

Metro Circulation Coverage (000) %

853.1 60.7 60.7 250.0

7.1 7.1 29.3

City** Circulation Coverage (000) %

525.6 49.9 49.9 173.3

Suburbs Circulation Coverage (000) %

327.5 10.8 10.8 76.7

9.5 9.5 33.0

3.3 3.3 23.4

**San Antonio

Metro County Circulation Breakdown Households (000)

Bexar Comal Guadalupe Wilson Total

720.0 57.0 57.9 18.2 853.1

Source: Circulation '19; USSPI Publisher Records

Express-News Circulation Coverage (000) %

53.2 3.6 2.9 1.0 60.7

7.4 6.3 5.0 5.5 7.1

USSPI Circulation (000)

226.9 ― 23.1 ― 250.0

Coverage %

31.5 ― 39.9 ― 29.3


San Diego Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. UT Community Press A. Poway News Chieftain (Th)* B. Rancho Bernardo News Journal (Th)* C. Ramona Sentinel (Th)* D. La Jolla Light (Th)* E. Rancho Santa Fe Review (Th)* F. Del Mar Times (Th)* G. Solana Beach Sun (Th)* H. Carmel Valley News (Th)* I. Encinitas Advocate (F)*

Circulation ROP Insert

PRIZM Target Group

115,963 14,722

85,600 14,900

1

16,551 12,920 17,750 6,847 7,016 4,300 17,156 18,701

16,800 13,400 N/A N/A N/A 4,500 17,600 18,400

1 2 1 1 1 1 1 1

Publishers by County

San Diego County 1. UT Community Press

*Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


San Diego Profile of USSPI-San Diego Circulation Area HHI $35,000+

Index vs. San Diego 114

Owner-Occupied HU's

Index vs. San Diego 124

HHI $100,000+

162

Renter-Occupied HU's

72

Home Value $200,000+

109

Single Family Homes

116

HH's with Children

105

2 Vehicles

112

4+ Years College

171

3+ Vehicles

108

93.8% of USSPI-San Diego Circulation is home delivered.

Market Demographics % Population

San Diego

100.0 41.9 58.1

Core City* Suburbs

% Households

100.0 44.3 55.7

Average E.B.I.

% Total Retail Sales

% Food Sales

$73,180 $75,732 $71,151

100.0 44.9 55.1

100.0 46.3 53.7

Total E.B.I.

100.0 45.9 54.1

% Auto Sales

100.0 38.3 61.7

Source: Claritas *Metro City: San Diego

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Union-Tribune (M) TOTAL USSPI San Diego

149.0 149.0 116.0

Metro Circulation Coverage (000) %

1,180.6 145.6 145.6 116.0

12.3 12.3 9.8

City** Circulation Coverage (000) %

514.4 53.9 53.9 33.7

Suburbs Circulation Coverage (000) %

666.2 91.7 91.7 82.3

10.5 10.5 6.6

13.8 13.8 12.4

**San Diego

Metro County Circulation Breakdown Households (000)

San Diego Total

1,180.6 1,180.6

Source: Circulation '19; USSPI Publisher Records

Union-Tribune Circulation Coverage (000) %

145.6 145.6

12.3 12.3

USSPI Circulation (000)

116.0 116.0

Coverage %

9.8 9.8


San Francisco/San Jose Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Marin Scope Community Newspapers A. Novato Advance (W) B. Mill Valley Herald (W) C. Ross Valley Reporter (W) D. San Rafael News Pointer (W) E. Sausalito Marinscope (W) F. Twin Cities Times (W) G. Pacifica Tribune (W)

21,305 6,500 2,500 2,500 3,035 1,250 2,020 3,500

21,400 6,500 2,500 2,500 3,100 1,200 2,100 3,500

1 1 1 1 1 1 1

2. Embarcadero Publishing Company A. Palo Alto Weekly (F)* B. Menlo Park Almanac (W)* C. Mountain View Voice (F)* D. Pleasanton Weekly (F)*

78,500 33,500 15,000 16,000 14,000

78,500 33,500 15,000 16,000 14,000

1 1 1 2

3. Gibson Radio & Publishing Co. A. Martinez News-Gazette (Su,W) B. Benicia Herald (Su,Tu-F) C. Dixon Tribune (Su,W,F)

26,600 10,600 10,000 6,000

23,000 7,000 10,000 6,000

1 1 3

214,225 15,517 12,432 9,668 13,513 8,230 10,125 4,278 4,707 4,068

230,000 17,100 13,000 10,500 14,000 8,800 10,700 5,000 5,700 4,700

1 1 1 1 1 1 1/3 1 1

8,999

10,300

1

9,038

10,800

1

17,770 22,452 16,422 6,664 3,501 23,493 3,866 5,853 7,766 5,863

17,300 22,900 16,500 7,400 3,200 24,200 4,000 6,900 8,600 8,400

1/2 1/3 1/3 1 1 1 1 1/3 1/3 1

4. Bay Area News Group A. Los Gatos Weekly-Times (F)* B. Cupertino Courier (F)* C. Sunnyvale Sun (F)* D. Willow Glen Resident (F)* E. Campbell Reporter (F)* F. Saratoga News (F)* G. Rose Garden Resident (F)* H. Almaden Resident (F)* I. Cambrian Resident (F)* J. Walnut Creek Journal/ Lamorinda Sun (F)* K. Concord Transcript/Pleasant Hill-Martinez Record (F)* L. The Valley Journal/ Times-Herald (F)* M. Brentwood News (F)* N. Alameda Journal (F) O. Berkeley Voice (F) P. El Cerrito Journal (F) Q. The Montclarion (F) R. The Piedmonter (F) S. Oakland Tribune (F)* T. Hayward Daily Review (F)* U. Fremont Argus (F)*

PLEASE NOTE: Subscribers of the San Jose Mercury News receive papers "A-I" in tandem and subscribers of the East Bay Times receive papers "J-U".

Circulation ROP Insert

Publisher/Newspaper(s) 5. San Francisco Examiner A. San Francisco Examiner (Thursday Total) (W,Th)* San Francisco Examiner (Su)* 6. Pacific Sun A. Pacific Sun (W)*

153,970

155,400

153,970 254,126

155,400 255,000

22,075 22,075

22,100 22,100

*Denotes Tabloid. All other papers are Broadsheet.

Publishers by County

Metro Counties Alameda County 2. Embarcadero Publishing Company 4. Bay Area News Group Contra Costa County 3. Gibson Radio & Publishing Company 4. Bay Area News Group Marin County 1. Marin Scope Community Newspapers 6. Pacific Sun San Francisco County 5. San Francisco Examiner San Mateo County 2. Embarcadero Publishing Company 5. San Francisco Examiner Santa Clara County 4. Bay Area News Group Non-Metro County Solano County 3. Gibson Radio & Publishing Company

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.

PRIZM Target Group

1/3

1


San Francisco/San Jose Profile of USSPI-San Francisco/San Jose Circulation Area HHI $35,000+

Index vs. San Francisco/San Jose 99

Owner-Occupied HU's

Index vs. San Francisco/San Jose 100

HHI $100,000+

98

Renter-Occupied HU's

100

Home Value $200,000+

99

Single Family Homes

101

HH's with Children

98

2 Vehicles

99

4+ Years College

101

3+ Vehicles

95

76.6% of USSPI-San Francisco/San Jose Circulation is home delivered.

Market Demographics % Population

San Francisco/San Jose

100.0 35.0 65.0

Core Cities* Suburbs

% Households

100.0 36.1 63.9

Total E.B.I.

100.0 33.7 66.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$101,853 $95,206 $105,609

100.0 38.2 61.8

100.0 42.1 57.9

% Auto Sales

100.0 27.9 72.1

Source: Claritas *Metro Cities: San Francisco, San Jose, Oakland

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Chronicle (M) Mercury News (M) The Tribune (M) TOTAL USSPI San Francisco

Metro Circulation Coverage (000) %

2,469.5 95.5 73.3 5.7 174.5 474.6

122.4 78.8 5.7 206.9 516.7

Cities** Circulation Coverage (000) %

871.5 38.1 36.3 0.8 75.2 150.2

3.9 76.8 0.2 7.1 19.2

Suburbs Circulation Coverage (000) %

1,598.0 57.4 37.0 4.9 99.3 324.4

4.4 95.3 0.1 8.6 17.2

3.6 2.3 0.3 6.2 20.3

**San Francisco, San Jose, Oakland

Metro County Circulation Breakdown Households (000)

Alameda Contra Costa Marin San Francisco San Mateo Santa Clara Total

610.2 412.0 107.5 390.3 279.4 670.1 2,469.5

Chronicle Circulation Coverage (000) %

Mercury News Circulation Coverage (000) %

The Tribune Circulation Coverage (000) %

USSPI Circulation Coverage (000) %

20.8 12.1 12.0 25.3 18.8 6.5 95.5

3.4 2.9 11.2 6.5 6.7 1.0 3.9

2.8 0.1 ― 0.3 8.9 61.2 73.3

0.5 0.0 ― 0.1 3.2 9.1 3.0

1.4 4.3 ― ― ― ― 5.7

0.2 1.0 ― ― ― ― 0.2

88.6 64.0 39.9 94.9 84.3 102.9 474.6

14.5 15.5 37.1 24.3 30.2 15.4 19.2

2.9

1.8

16.0

10.2

Non-Metro County Solano

157.0

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records


Savannah Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Savannah Morning News A. Savannah Morning News (M-Sa) Savannah Morning News (Su) B. Blufton Today (W) Blufton Today (Su) C. Effingham Now (W) D. Bryan County Now (Th)

53,166 16,829 19,793 17,826 11,085 8,309 10,202

50,600 19,400 24,900 18,200 11,200 6,500 6,500

PRIZM Target Group 2/3 3 2 2

Publishers by County Metro Counties Bryan County 1. Savannah Morning News Chatham County 1. Savannah Morning News

All papers are Broadsheet. Effingham County 1. Savannah Morning News Non-Metro Counties Beaufort County, SC 1. Savannah Morning News Jasper County, SC 1. Savannah Morning News

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Savannah Profile of USSPI-Savannah Circulation Area Index vs. Savannah

Index vs. Savannah

HHI $35,000+

96

Owner-Occupied HU's

102

HHI $100,000+

89

Renter-Occupied HU's

96

Home Value $200,000+

99

Single Family Homes

96

HH's with Children

97

2 Vehicles

102

4+ Years College

95

3+ Vehicles

98

81.7% of USSPI-Savannah Circulation is home delivered.

Market Demographics % Population

% Households

Total E.B.I.

Average E.B.I.

% Total Retail Sales

% Food Sales

% Auto Sales

Savannah

100.0

100.0

100.0

$59,906

100.0

100.0

100.0

Core City*

38.3

39.7

30.5

$45,992

52.1

43.3

66.0

Suburbs

61.7

60.3

69.5

$69,052

47.9

56.7

34.0

Source: Claritas *Metro City: Savannah

Newspaper Circulation/Coverage Total Circulation (000)

Households USSPI Savannah

Metro Circulation Coverage (000) %

150.9 53.2

City** Circulation Coverage (000) %

Suburbs Circulation Coverage (000) %

57.7

32.8

21.7

10.9

93.2 18.9

21.9

**Savannah

Metro County Circulation Breakdown USSPI Households (000)

Bryan

Circulation (000)

Coverage %

13.9

11.1

79.9

Chatham

115.6

12.3

10.6

Effingham

21.4

9.4

43.9

150.9

32.8

21.7

Beaufort, SC

78.8

16.7

21.2

Jasper, SC

10.2

1.7

16.7

Total

Non-Metro County Source: Circulation '19; USSPI Publisher Records

23.5


Seattle Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Sound PublishingOlympic Peninsula A. Peninsula Daily News (M-F) Peninsula Daily News (Su) B. Forks Forum (Th)* C. Sequim Gazette (W)

17,076 9,005 10,193 4,625 3,446

17,800 9,700 11,000 4,500 3,600

6,212

6,500

6,212

6,500

310,451 1,566 2,256 16,062 9,627 1,500 16,863 21,242 34,903 13,504

2. The Leader A. The (Port Townsend/ Jefferson County) Leader (W) 3. Sound Publishing, Inc. A. Bainbridge Island Review (F)* B. South Whidbey Record (W,Sa)* C. Central Kitsap Reporter (F)* D. North Kitsap Herald (F)* E. Arlington Times (Su)* F. Port Orchard Independent (F)* G. Auburn Reporter (F)* H. Bellevue Reporter (F)* I. Marysville Globe (Su)* J. Covington/ Maple Valley Reporter (F)* K. (Federal Way) Mirror (F)* L. Issaquah Reporter (F)* M. Kent Reporter (F)* N. Kirkland Reporter (F)* O. Mercer Island Reporter (W)* P. Redmond Reporter (F)* Q. Renton Reporter (F)* R. Snoqualmie Valley Record (F)* S. Vashon-Maury Island Beachcomber (Th)* T. (Enumclaw/Bonney Lake & Sumner) Courier-Herald (W)* U. Whidbey News-Times (W,Sa)* V. Islands' Sounder (W)* W. Journal of the San Juans (W)* X. Islands' Weekly (Tu)* Y. Bothell/Kenmore Reporter (F)*

PRIZM Target Group

Publishers by County Metro Counties

4 4 4

Island County 3. Sound Publishing, Inc. King County 3. Sound Publishing, Inc.

4

Pierce County 3. Sound Publishing, Inc.

315,100 1,800 2,900 16,300 10,000 1,500 17,100 22,100 34,900 13,500

1 1 2 1 2 2/3 2 1/2 2/3

Snohomish County 3. Sound Publishing, Inc.

22,484 26,118 11,497 23,676 24,126 2,272 22,093 22,802 1,798

22,600 26,400 11,500 23,800 24,200 2,500 22,100 22,800 1,500

1 2 1 2/3 2 2 1 1/2 1

2,514

3,000

1

23,127 3,419 1,703 1,271 1,936 2,092

23,400 4,100 1,500 1,800 2,000 1,800

2 2 4 1 3 1/2

Non-Metro Counties Clallam County 1. Sound Publishing-Olympic Peninsula Jefferson County 2. The Leader Kitsap County 3. Sound Publishing, Inc. San Juan County 3. Sound Publishing, Inc.

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Seattle Profile of USSPI-Seattle Circulation Area HHI $35,000+

Index vs. Seattle 100

Owner-Occupied HU's

Index vs. Seattle 100

HHI $100,000+

102

Renter-Occupied HU's

100

Home Value $200,000+

102

Single Family Homes

100

HH's with Children

94

2 Vehicles

99

4+ Years College

107

3+ Vehicles

96

81.2% of USSPI-Seattle Circulation is home delivered.

Market Demographics % Population

Seattle-BellevueEverett/Tacoma

100.0 22.9 77.1

Core Cities* Suburbs

% Households

100.0 26.2 73.8

Total E.B.I.

100.0 26.0 74.0

Average E.B.I.

% Total Retail Sales

% Food Sales

$80,291 $79,626 $80,528

100.0 31.8 68.2

100.0 16.9 83.1

% Auto Sales

100.0 22.8 77.2

Source: Claritas *Metro Cities: Seattle, Tacoma

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Times (M) News-Tribune (M) TOTAL USSPI Seattle

143.0 40.5 183.5 333.7

Metro Circulation Coverage (000) %

1,603.9 124.4 36.8 161.2 260.5

7.8 2.3 10.1 16.2

Cities** Circulation Coverage (000) %

396.9 61.3 14.9 76.2 2.1

15.4 3.8 19.2 0.5

Suburbs Circulation Coverage (000) %

1,207.0 63.1 21.9 85.0 258.4

5.2 1.8 7.0 21.4

**Seattle, Tacoma

Metro County Circulation Breakdown Households (000)

Island King Pierce Snohomish Total

36.1 915.5 339.8 312.5 1,603.9

Times Circulation Coverage (000) %

News-Tribune Circulation Coverage (000) %

USSPI Circulation Coverage (000) %

2.2 100.7 5.0 16.5 124.4

6.1 11.0 1.5 5.3 7.8

― 2.7 34.1 ― 36.8

― 0.3 10.0 ― 2.3

5.4 222.8 16.7 15.6 260.5

15.0 24.3 4.9 5.0 16.2

1.2 1.1 4.6 0.3

3.5 7.1 4.3 3.6

― ― 0.5 ―

― ― 0.5 ―

15.1 7.6 44.0 4.4

43.8 49.4 41.0 52.4

Non-Metro Counties Clammam Jefferson Kitsap San Juan

34.5 15.4 107.2 8.4

Source: Circulation '19; USSPI Publisher Records


Springfield, MA Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s) 1. Reminder Publications A. The (Longmeadow) Reminder (Th)* B. The (Chicopee/Springfield) Reminder (F)* C. The (Agawam/West Springfield) Reminder (Th)*

Circulation ROP Insert

PRIZM Target Group

60,581 20,930

59,300 21,500

1

11,075

10,600

2/3

28,576

27,200 1/2/3

Publishers by County Hampden County 1. Reminder Publications

*Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Springfield, MA Profile of USSPI-Springfield Circulation Area HHI $35,000+

Index vs. Springfield 103

Owner-Occupied HU's

Index vs. Springfield 106

HHI $100,000+

105

Renter-Occupied HU's

90

Home Value $200,000+

98

Single Family Homes

105

HH's with Children

99

2 Vehicles

104

4+ Years College

94

3+ Vehicles

102

74.0% of USSPI-Springfield Circulation is home delivered.

Market Demographics % Population

Springfield

100.0 24.4 75.6

Core City* Suburbs

% Households

100.0 23.6 76.4

Average E.B.I.

% Total Retail Sales

% Food Sales

$57,995 $41,073 $63,210

100.0 20.4 79.6

100.0 13.6 86.4

Total E.B.I.

100.0 16.7 83.3

% Auto Sales

100.0 21.3 78.7

Source: Claritas *Metro City: Springfield

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Republican (M) TOTAL USSPI Springfield

29.8 29.8 60.6

Metro Circulation Coverage (000) %

244.0 28.5 28.5 60.6

City** Circulation Coverage (000) %

57.1 9.1 9.1 4.6

11.7 11.7 24.8

Suburbs Circulation Coverage (000) %

186.9 19.4 19.4 56.0

16.0 16.0 8.1

10.4 10.4 30.0

**Springfield

Metro County Circulation Breakdown Households (000)

Hampden Hampshire Total

183.6 60.4 244.0

Source: Circulation '19; USSPI Publisher Records

Republican Circulation Coverage (000) %

24.9 3.6 28.5

13.6 6.0 11.7

USSPI Circulation (000)

60.6 ― 60.6

Coverage %

33.0 ― 24.8


St. Louis Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Belleville News-Democrat A. Belleville News-Democrat (M-Sa) Belleville News-Democrat (Su) B. O'Fallon Progress (Th) C. Highland News Leader (W)

19,349 14,843 20,736 2,792 1,714

25,600 20,500 29,500 2,800 2,300

2. Times Newspapers A. Webster-Kirkwood Times (F)* B. South County Times (F)*

76,314 39,203 37,111

63,200 30,400 32,800

PRIZM Target Group 2/3 2 2

1 1/3

Publishers by County Madison County, IL 1. Belleville News-Democrat St. Clair County, IL 1. Belleville News-Democrat St. Louis County, MO 2. Times Newspapers

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


St. Louis Profile of USSPI-St. Louis Circulation Area Index vs. St. Louis 103

Owner-Occupied HU's

Index vs. St. Louis 104

HHI $100,000+ Home Value $200,000+

111 108

Renter-Occupied HU's Single Family Homes

91 106

HH's with Children 4+ Years College

98 109

2 Vehicles 3+ Vehicles

107 102

HHI $35,000+

84.4% of USSPI-St. Louis Circulation is home delivered.

Market Demographics % Population

St. Louis

100.0 11.5 88.5

Core City* Suburbs

% Households

Average E.B.I.

% Total Retail Sales

% Food Sales

$63,690 $44,547 $66,560

100.0 8.4 91.6

100.0 18.2 81.8

Total E.B.I.

100.0 13.0 87.0

100.0 9.1 90.9

% Auto Sales

100.0 7.1 92.9

Source: Claritas *Metro City: St. Louis

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Post Dispatch (M) TOTAL USSPI St. Louis

99.1 99.1 95.7

Metro Circulation Coverage (000) %

1,105.9 91.2 91.2 94.5

8.2 8.2 8.5

City** Circulation Coverage (000) %

144.0 40.0 40.0 0.2

Suburbs Circulation Coverage (000) %

961.9 51.2 51.2 94.3

27.8 27.8 0.1

5.3 5.3 9.8

**St. Louis

Metro County Circulation Breakdown Households (000)

Clinton, IL Jersey, IL Madison, IL Monroe, IL St. Clair, IL Franklin, MO Jefferson, MO Lincoln, MO St. Charles, MO St. Louis, MO St. Louis City, MO Warren, MO Total

14.1 8.5 106.9 13.3 102.9 40.9 85.6 20.7 153.3 407.7 138.6 13.4 1,105.9

Source: Circulation '19; USSPI Publisher Records

Post Dispatch Circulation Coverage (000) %

0.3 0.1 5.6 0.8 2.9 1.9 4.5 0.8 13.3 53.0 7.5 0.5 91.2

2.1 1.2 5.2 6.0 2.8 4.6 5.3 3.9 8.7 13.0 5.4 3.7 8.2

USSPI Circulation (000)

1.0 ― 4.2 0.7 12.3 ― ― ― ― 76.1 0.2 ― 94.5

Coverage %

7.1 ― 3.9 5.3 12.0 ― ― ― ― 18.7 0.1 ― 8.5


Tampa Please refer to usspi.com for the most current version of our market sheets. PRIZM Target Group

Publisher/Newspaper(s)

Circulation ROP Insert

1. Community News Publications A. The Lutz News (W) B. Land O' Lakes Laker (W) C. Wesley Chapel Laker (W) D. Zephyrhills/Dade City Laker (W)

43,939 8,355 13,708 13,456 8,420

44,800 9,000 13,400 13,400 9,000

1/2 1/2 2 4

102,348 27,468 11,909 24,888 24,107 13,976

103,600 27,700 12,100 25,300 24,300 14,200

3 2 3 4 3

22,166 22,166 26,586

40,600 40,600 60,600

111,126

110,300

32,644

33,000

4

28,585

29,300

4

26,129

26,300

2

23,768

21,700

1

2. Tampa Bay Newspapers A. Seminole Beacon (Th) B. Belleair Bee (Th) C. Clearwater Beacon (F) D. Largo Leader (Th) E. Beach Beacon (Th) 3. The Ledger A. The (Lakeland) Ledger (M-Sa) The (Lakeland) Ledger (Su) 4. The Suncoast News A. The Suncoast News Pasco North (W)* B. The Suncoast News Pasco Central (W)* C. The Suncoast News Pasco South (W)* D. The Suncoast News North Pinellas (W)*

3

Publishers by County Metro Counties Hillsborough County 1. Community News Publications Pasco County 1. Community News Publications 4. The Suncoast News Pinellas County 2. Tampa Bay Newspapers 4. The Suncoast News Non-Metro County Polk County 3. The Ledger

*Denotes Tabloid. All other papers are Broadsheet.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Tampa Profile of USSPI-Tampa Circulation Area HHI $35,000+

Index vs. Tampa 98

Owner-Occupied HU's

Index vs. Tampa 106

HHI $100,000+

91

Renter-Occupied HU's

88

Home Value $200,000+

90

Single Family Homes

98

HH's with Children

97

2 Vehicles

98

4+ Years College

89

3+ Vehicles

101

80.4% of USSPI-Tampa Circulation is home delivered.

Market Demographics % Population

TampaSt. Petersburg-Clearwater Core Cities* Suburbs

100.0 20.7 79.3

% Households

100.0 21.4 78.6

Total E.B.I.

100.0 21.7 78.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$57,146 $58,160 $56,870

100.0 26.9 73.1

100.0 13.1 86.9

% Auto Sales

100.0 26.3 73.7

Source: Claritas *Metro Cities: Tampa, St. Petersburg

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Times (M) Tribune (M) TOTAL USSPI Tampa

197.7 111.9 309.6 279.6

Metro Circulation Coverage (000) %

1,300.9 190.2 111.9 302.1 257.4

14.6 8.6 23.2 19.8

Cities** Circulation Coverage (000) %

261.7 64.5 30.7 95.2 15.4

24.6 11.7 36.4 5.9

Suburbs Circulation Coverage (000) %

1,039.2 125.7 81.2 206.9 242.0

12.1 7.8 19.9 23.3

**Tampa, St. Petersburg

Metro County Circulation Breakdown Households (000)

Hernando Hillsborough Pasco Pinellas Total

Times Circulation Coverage (000) %

78.1 555.7 215.9 451.2 1,300.9

Tribune Circulation Coverage (000) %

USSPI Circulation Coverage (000) %

13.1 68.8 30.7 77.6 190.2

16.8 12.4 14.2 17.2 14.6

― 111.9 ― ― 111.9

― 20.1 ― ― 8.6

― 8.8 122.6 126.0 257.4

― 1.6 56.8 27.9 19.8

1.5

0.6

21.9

8.4

Non-Metro County Polk

262.2

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records


Toledo Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. The Crescent-News A. The Crescent-News (Tu-F) The Crescent-News (Su)

13,274 13,274 14,421

All papers are Broadsheet.

13,000 13,000 14,000

PRIZM Target Group 3

Publishers by County Non-Metro Counties Defiance County 1. The Crescent-News Henry County 1. The Crescent-News Paulding County 1. The Crescent-News

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Toledo Profile of USSPI-Toledo Circulation Area HHI $35,000+

Index vs. Toledo 111

Owner-Occupied HU's

Index vs. Toledo 119

HHI $100,000+

101

Renter-Occupied HU's

64

Home Value $200,000+

72

Single Family Homes

116

HH's with Children

107

2 Vehicles

112

4+ Years College

61

3+ Vehicles

150

86.3% of USSPI-Toledo Circulation is home delivered.

Market Demographics % Population

Toledo

100.0 45.8 54.2

Core City* Suburbs

% Households

100.0 47.7 52.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$51,330 $38,378 $63,129

100.0 35.5 64.5

100.0 24.8 75.2

Total E.B.I.

100.0 35.6 64.4

% Auto Sales

100.0 37.7 62.3

Source: Claritas *Metro City: Toledo

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households The Blade (M) TOTAL USSPI Toledo

73.4 73.4 13.3

Metro Circulation Coverage (000) %

245.7 61.3 61.3 1.0

24.9 24.9 0.4

City** Circulation Coverage (000) %

117.3 31.2 31.2 ▬

Suburbs Circulation Coverage (000) %

128.4 30.1 30.1 1.0

26.6 26.6 ▬

23.4 23.4 0.8

**Toledo

Metro County Circulation Breakdown Households (000)

Fulton Lucas Wood Total

The Blade Circulation Coverage (000) %

USSPI Circulation (000)

Coverage %

16.3 177.4 52.0 245.7

2.6 48.4 10.3 61.3

16.0 27.3 19.8 24.9

1.0 ― ― 1.0

6.1 ― ― 0.4

15.1 10.6 7.6

0.3 0.8 ―

2.0 7.5 ―

7.3 2.0 1.9

48.3 18.9 25.0

Non-Metro Counties Defiance Henry Paulding

Source: Circulation '19; USSPI Publisher Records


Tucson Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Explorer/Marana News A. Explorer News (W)* B. Marana News (W)*

43,284 31,695 11,589

44,000 32,200 11,800

PRIZM Target Group 1/2 2/3

Publishers by County Pima County 1. Explorer/Marana News

*Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Tucson Profile of USSPI-Tucson Circulation Area HHI $35,000+

Index vs. Tucson 122

Owner-Occupied HU's

Index vs. Tucson 116

HHI $100,000+

156

Renter-Occupied HU's

70

Home Value $200,000+

153

Single Family Homes

117

HH's with Children

91

2 Vehicles

114

4+ Years College

140

3+ Vehicles

122

93.8% of USSPI-Tucson Circulation is home delivered.

Market Demographics % Population

Tucson

100.0 52.1 47.9

Core City* Suburbs

% Households

100.0 52.3 47.7

Average E.B.I.

% Total Retail Sales

% Food Sales

$53,428 $43,435 $64,404

100.0 64.4 35.6

100.0 64.6 35.4

Total E.B.I.

100.0 42.6 57.4

% Auto Sales

100.0 68.1 31.9

Source: Claritas *Metro City: Tucson

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Arizona Daily Star (M) TOTAL USSPI Tucson

54.6 54.6 43.3

Metro Circulation Coverage (000) %

410.9 51.7 51.7 43.3

12.6 12.6 10.5

City** Circulation Coverage (000) %

210.4 45.4 45.4 32.6

Suburbs Circulation Coverage (000) %

200.5 6.3 6.3 10.7

21.6 21.6 15.5

3.1 3.1 5.3

**Tucson

Metro County Circulation Breakdown Households (000)

Pima Total

410.9 410.9

Source: Circulation '19; USSPI Publisher Records

Arizona Daily Star Circulation Coverage (000) %

51.7 51.7

12.6 12.6

USSPI Circulation (000)

43.3 43.3

Coverage %

10.5 10.5


Washington D.C. Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

PRIZM Target Group

Publishers by County

1. Southern Maryland Newspapers A. The (Calvert County) Recorder (W,F) B. Maryland Independent (W,F) C. (Lexington Park) Enterprise (W,F) D. The Enquirer Gazette (Th)

42,590

39,700

10,417 16,789 12,482 2,902

9,500 15,800 11,400 3,000

2. Times Community Newspapers A. Fauquier Times-Democrat (W)* B. Loudoun Times-Mirror (Th)* C. Gainesville Times (W)* D. Prince William Times (W)*

85,294 11,000 55,000 13,883 5,411

85,400 11,000 55,000 14,000 5,400

3. Frederick News-Post A. The Frederick News-Post (M-Sa) The Frederick News-Post (Su)

18,551 18,551 20,021

22,200 22,200 32,400

4. The Current Newspapers, Inc. A. The Northwest Current (W)* B. The Georgetown Current (W)* C. The Dupont Current (W)* D. The Foggy Bottom Current (W)*

47,975 25,150 7,925 12,650 2,250

48,500 25,200 8,000 13,000 2,300

9,627 5,000 4,627

9,600 5,000 4,600

101,014 101,014

101,000 101,000

1/2

7. Rappahannock Media A. InsideNoVa | Prince William (F)* B. InsideNoVa | North Stafford (F)* C. Rappahannock News (Th) D. Culpeper Times (Th) E. Belvoir Eagle (Th)*

68,790 25,941 14,829 2,557 10,463 15,000

58,100 26,000 10,000 2,600 6,500 13,000

1/2 1/2 1/3 3 2

8. Alexandria Times A. Alexandria Times (Th)*

19,311 19,311

19,300 19,300

1

Loudoun County, VA 2. Times Community Newspapers

9. Falls Church News-Press A. Falls Church News-Press (Th)*

10,000 10,000

9,000 9,000

1

10. Northern VA Media Services A. Arlington Sun Gazette (Th)* B. Fairfax County Sun Gazette (Th)*

52,213 20,000 32,213

52,500 20,000 32,500

Prince William County, VA 2. Times Community Newspapers 7. Rappahannock Media

1 1

5. The Sentinels A. Prince George's Sentinel (Th)* B. Montgomery County Sentinel (Th)* 6. Fairfax County Times A. Fairfax County Times (F)

Metro Counties 1/2 1/2 1/2 1

District of Columbia 4. The Current Newspapers, Inc. Calvert County, MD 1. Southern Maryland Newspapers

1 1/2 1/2 2/3

Charles County, MD 1. Southern Maryland Newspapers Frederick County, MD 3. Frederick News-Post

1/2 Montgomery County, MD 5. The Sentinels 1 1 1 1/3

Prince George's County, MD 1. Southern Maryland Newspapers 5. The Sentinels Arlington County, VA 10. Northern VA Media Services

2 1

Culpeper County, VA 2. Times Community Newspapers Fairfax County, VA 6. Fairfax County Times 7. Rappahannock Media 8. Alexandria Times 9. Falls Church News-Press 10. Northern VA Media Services Fauquier County, VA 2. Times Community Newspapers

Stafford County, VA 7. Rappahannock Media

*Denotes Tabloid. All other papers are Broadsheet. Non-Metro Counties St. Mary's County, MD 1. Southern Maryland Newspapers Rappahannock County, VA 2. Times Community Newspapers

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Washington D.C. Profile of USSPI-Washington D.C. Circulation Area Index vs. Washington D.C. 101 99 98 105 93

HHI $35,000+ HHI $100,000+ Home Value $200,000+ HH's with Children 4+ Years College

Index vs. Washington D.C. 106 90 114 105 115

Owner-Occupied HU's Renter-Occupied HU's Single Family Homes 2 Vehicles 3+ Vehicles

83.3% of USSPI-Washington D.C. Circulation is home delivered.

Market Demographics % Population

Washington D.C.

100.0 10.8 89.2

Core City* Suburbs

% Households

100.0 13.1 86.9

Average E.B.I.

% Total Retail Sales

% Food Sales

$97,069 $83,768 $99,072

100.0 9.1 90.9

100.0 18.1 81.9

Total E.B.I.

100.0 11.3 88.7

% Auto Sales

100.0 0.3 99.7

Source: Claritas *Metro City: Washington D.C.

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Post (M) TOTAL USSPI Washington D.C.

295.6 295.6 455.4

Metro Circulation Coverage (000) %

2,399.1 251.7 251.7 434.1

10.5 10.5 18.1

City** Circulation Coverage (000) %

305.2 44.0 44.0 47.9

Suburbs Circulation Coverage (000) %

2,093.9 207.7 207.7 386.2

14.4 14.4 15.7

9.9 9.9 18.4

**Washington D.C.

Metro County Circulation Breakdown Post Households (000)

District of Columbia Calvert, MD Charles, MD Frederick, MD Montgomery, MD Prince George's, MD Arlington, VA Clarke, VA Culpeper, VA Fairfax, VA Fauquier, VA King George, VA Loudoun, VA Prince William, VA Spotsylvania, VA Stafford, VA Warren, VA Berkeley, WV Jefferson, WV Total

Circulation (000)

USSPI Coverage %

323.4 32.4 57.2 93.6 392.1 321.2 115.9 5.7 17.9 513.2 25.5 9.3 136.3 169.6 56.9 48.9 14.7 44.3 21.0 2,399.1

11.3 11.4 1.2 1.2 0.3 0.3 0.6 251.7

12.6 9.0 7.2 3.8 15.9 8.0 11.7 5.3 3.4 13.6 6.7 ― 8.3 6.7 2.1 2.5 2.0 0.7 2.9 10.5

40.9 3.1

2.2 0.2

5.4 6.5

40.9 2.9 4.1 3.6 62.4 25.7 13.6 0.3 0.6 69.6 1.7

Circulation (000)

47.9 10.0 16.3 15.6 5.4 8.8 20.0

Coverage %

14.7 0.2 ― 0.1 434.1

14.8 30.9 28.5 16.7 1.4 2.7 17.3 ― 65.4 34.3 32.2 ― 39.4 26.9 ― 30.1 1.4 ― 0.5 18.1

11.7 1.8

28.6 58.1

11.7 175.8 8.2

53.7 45.7

Non-Metro Counties St. Mary's, MD Rappahannock, VA

0.0 = Less than 50 circulation or less than .05% coverage Source: Circulation '19; USSPI Publisher Records


Westchester County Please refer to usspi.com for the most current version of our market sheets.

Publisher/Newspaper(s)

Circulation ROP Insert

1. Home Town Media Group A. The Harrison Review (F)* B. The Mamaroneck Review (F)* C. The Rye City Review (F)* D. The Eastchester Review (F)* E. City Review of New Rochelle (F)*

39,885 7,700 10,081 7,126 7,518 7,460

40,000 7,700 10,100 7,200 7,500 7,500

PRIZM Target Group 1 1 1 1 1/3

Publishers by County Westchester County 1. Home Town Media Group

*Denotes Tabloid.

PRIZM Target Group: 1 – Affluentials 2 – Greenbelt Families 3 – Middle America 4 – Other Note: Please refer to the Market Book introduction for detailed explanations of PRIZM Target Group definitions.


Westchester County Profile of USSPI-Westchester County Circulation Area HHI $35,000+

Index vs. Westchester County 107

Owner-Occupied HU's

Index vs. Westchester County 114

HHI $100,000+

120

Renter-Occupied HU's

78

Home Value $200,000+

102

Single Family Homes

118

HH's with Children

109

2 Vehicles

114

4+ Years College

122

3+ Vehicles

99

83.6% of USSPI-Westchester County Circulation is home delivered.

Market Demographics % Population

Westchester County

100.0 6.1 93.9

Core City* Suburbs

% Households

100.0 6.7 93.3

Average E.B.I.

% Total Retail Sales

% Food Sales

$101,276 $96,140 $101,642

100.0 12.9 87.1

100.0 9.4 90.6

Total E.B.I.

100.0 6.3 93.7

% Auto Sales

100.0 13.5 86.5

Source: Claritas *Metro City: White Plains

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Journal News (M) TOTAL USSPI Westchester Cnty

44.3 44.3 39.9

Metro Circulation Coverage (000) %

362.6 28.1 28.1 39.9

City** Circulation Coverage (000) %

23.9 2.5 2.5 ▬

7.7 7.7 11.0

Suburbs Circulation Coverage (000) %

338.7 25.6 25.6 39.9

10.5 10.5 ▬

7.6 7.6 11.8

**White Plains

Metro County Circulation Breakdown Households (000)

Westchester Total

362.6 362.6

Source: Circulation '19; USSPI Publisher Records

Journal News Circulation Coverage (000) %

28.1 28.1

7.7 7.7

USSPI Circulation (000)

39.9 39.9

Coverage %

11.0 11.0


USSPI Network Summary Market Demographics USSPI 54 Markets Core Cities* Suburbs

% Population

% Households

Total E.B.I.

Average E.B.I.

% Total Retail Sales

% Food Sales

% Auto Sales

100.0 30.4 69.6

100.0 31.4 68.6

100.0 27.2 72.8

$70,819 $61,402 $74,847

100.0 28.3 71.7

100.0 27.2 72.8

100.0 24.5 75.5

Source: Claritas *Metro Cities: As Defined for each USSPI Market Does not include Northern Michigan and Rio Grande

Newspaper Circulation/Coverage Comparison Total Circulation (000)

Households Competitive Morning Competitve Evening Competitve Total USSPI Grand Total

6,609.3 63.8 6,673.1 12,832.5

Metro Circulation Coverage (000) %

City** Circulation Coverage (000) %

Suburbs Circulation Coverage (000) %

62,809.1 5,956.2 58.2 6,014.4 9,782.7

18,750.4 2,007.2 25.0 2,032.2 1,578.5

44,058.7 3,949.0 33.2 3,982.2 8,204.2

9.5 0.1 9.6 15.6

10.7 0.1 10.8 8.4

9.0 0.1 9.0 18.6

Source: Circulation '19; USSPI Publisher Records **Circulation '19 does not report newspaper circulation in the core city. For purposes of analysis USSPI shows circulation within the metro city corporate limits. Does not include Augusta, Charleston, Honolulu, Northern Michigan, Rio Grande, and Savannah.

USSPI Circulation Breakdown Circulation Analysis As Percent of Total

By County Size As Percent of Total

By Locality Type As Percent of Total

By Delivery Method As Percent of Total

Daily (000)

NonDaily (000)

Total (000)

Paid (000)

NonPaid (000)

Total (000)

1,410.9 11.0

11,421.6 89.0

12,832.5 100.0

2,801.7 21.8

10,030.8 78.2

12,832.5 100.0

A County (000)

B County (000)

C County (000)

D County (000)

Miscellaneous (000)

Total (000)

7,578.6 59.1

4,143.0 32.3

541.7 4.2

431.4 3.4

137.8 1.1

12,832.5 100.0

City (000)

Suburbs (000)

Rural (000)

Miscellaneous (000)

Total (000)

1,578.5 12.3

8,204.2 63.9

2,912.0 22.7

137.8 1.1

12,832.5 100.0

Carrier (000)

Mail (000)

Total Home (000)

Retail (000)

Total (000)

8,055.2 62.8

2,636.5 20.5

10,691.7 83.3

2,140.8 16.7

12,832.5 100.0


USSPI strives to provide the best targeted coverage for our clients. This Market Book only defines the core markets that make up USSPI Media. In addition, USSPI maintains an "extended" newspaper database that goes deeper and wider than the networks offered in this book. Multicultural or rural newspapers are often needed to complete a "buy" and we can also reach that audience. Let our 40+ years of experience develop a solid plan to reach your target.

Call 847-490-6000


847-490-6000

Profile for USSPI

USSPI January 2019 Market Book  

USSPI January 2019 Market Book