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MEDIA KIT


TABLE OF CONTENTS AUDIENCE US Squash Player Demographic Squash Magazine Reader Profile Annual Household Income Reach – Website Reach – Squash Magazine Circulation

3 3 4 4 4

PRINT National Rate Card Squash Magazine Guidelines

5 6

ONLINE National Rate Card Online Ad Layout Other Opportunities

7 8 9

E-BLAST | DIGITAL DRIVE National Rate Card

10

CAMP E-MAILS National Rate Card Camp E-Mail Ad Layout

11 12

PODCAST Advertising opportunities

13

EVENT PARTNERSHIPS U.S. Junior Championship Events – Opportunities U.S. Adult Championship Events – Opportunities U.S. Doubles Championship Events – Opportunities

14 15 16

ADVERTISING PACKAGE EXAMPLES 17


PROMOTING YOUR PRODUCTS AND SERVICES WITH US SQUASH AND SQUASH MAGAZINE

US Squash offers marketing opportunities across four main platforms. Our reach to a highly desirable demographic is unparalleled in the squash world. • Print – Squash Magazine and US Squash Yearbook • Online – www.ussquash.com and www.squashmagazine.com • Email – E-newsletters and targeted e-bulletins • Promotion via Events – major events and other tournaments

3


OUR AUDIENCE

Across the world, the squash community has traditionally attracted educated, wealthy and influential people. A study conducted by insightExpress found “…more upscale than any sport, including golf or yachting, and a far better value.”

US SQUASH PLAYER DEMOGRAPHICS • 19% are C-Level, owners, partners or presidents • $287,000 is the average household income • $1,407,000 is the average net worth • 98% have college degrees, 57% have graduate degrees • High correlation between US Squash database and the top 100 wealthiest zip codes: 3 of the top 5 wealthiest zip codes are the 3 most represented zip codes in the US Squash database (and 5 of the top 11)

SQUASH MAGAZINE READER PROFILE • 66% are between 25 & 55 years of age (mean age 43) • 86% are male, 81% Caucasian • 52% are from Northeast • 98% of readers have degrees from 4-year colleges (BA/BS) • 57% of readers have a Masters or Doctorate (among those age 25+) • 79% own their homes; 32% own 2 homes or more • 36% own luxury cars; 55% have 2 or more cars • 19% C-Level, owner, partner, or president; 7% on corporate boards; 25% on nonprofit association boards • 57% fly 6 or more times/year (73% fly internationally, 21% 3 or more times/year) • 53% of US Squash players perceive Squash Magazine as being the biggest value for joining US Squash with 95% spending up to 60 minutes reading each issue

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OUR AUDIENCE

ANNUAL HOUSEHOLD INCOME • 36% Of respondents have a household income (before taxes) of $100,000 - $250,000 • 19% Of respondents have a household income (before taxes) of $250,000 - $1,000,000 • 41% Of respondents have investments assets (excluding their homes) of $175,000 - $5,000,000, 36% of whom have investments valued over $250,000 • Mean household income-$286,796 (among those age 18+) • Mean net worth-$1,405,432 (among those age 18+) OTHER RELEVANT INTERESTS OF SQUASH PLAYERS INCLUDE • 49% are golfers • 45% are tennis players • 40% are skiers

OUR REACH

WEBSITE – www.ussquash.com Sessions: 2,636,538 Page Views: 18,039,625 Unique Page Views: 11,486,417 Pages per Session: 6.84 Average Session Duration: 00:05:31 Users: 551,985 Rankings pages received more than 900,000 page views Tournaments pages received more than 9 million page views *based on 2013-2014 season

SQUASH MAGAZINE CIRCULATION Squash Magazine is distributed directly to squash enthusiasts & athletes 6x per season: • Circulation is 12,000 to US Squash members & Squash Magazine, subscribers, clubs and colleges • Readership is conservatively estimated to be greater than 30,000 as a result of pass-on readers in homes, clubs and colleges around the country. 5


PRINT

Squash Magazine is the #1 magazine in squash. First published in 1995, it is the most valued benefit of being a US Squash member and has an extremely dedicated readership. • 5 issues per season published : October, December, February, May and August • Squash Magazine typically includes 48 to 56 total pages per issue • The US Squash Yearbook is a publication that will take a look back on the previous season. It will include major national championships, listings of champions and rankings as well as other interesting facts and photos from the tournament season The following advertising opportunities are available:

US SQUASH YEARBOOK

6

6 INCLUSIONS + US SQUASH 6 INCLUSIONS 4 INCLUSIONS 2 INCLUSIONS 1 INCLUSION (10% Discount) (7% Discount) (5% Discount) YEARBOOK (15% Discount)

FULL PAGE AD FULL COLOR

$2,800

$13,600

$10,800

$7440

$3800

$2,000

FULL PAGE AD BLACK & WHITE

$2,100

$10,200

$8,100

$5,580

$2,850

$1,500

1/2 PAGE AD FULL COLOR

$1,680

$8,160

$6,480

$4,464

$2,280

$1,200

1/2 PAGE AD BLACK & WHITE

$1,260

$6,120

$4,860

$3,348

$1,634

$900

1/3 PAGE AD FULL COLOR

$1,204

$5,848

$4,644

$3,199

$1,634

$860

1/3 PAGE AD BLACK & WHITE

$924

$4,488

$3,564

$2,455

$1,254

$660

1/4 PAGE AD FULL COLOR

$924

$4,488

$3,564

$2,455

$1,254

$660

1/4 PAGE AD BLACK & WHITE

$644

$3,128

$2,484

$1,711

$874

$460

1/6 PAGE AD FULL COLOR

$644

$3,128

$2,484

$1,711

$874

$460

1/6 PAGE AD BLACK & WHITE

$504

$2,448

$1,944

$1,339

$684

$360


SQUASH MAGAZINE GUIDELINES

SIZE

TRIM SIZE

SAFETY AREA

BLEEDS

2 PAGE SPREAD

16.5" X 10.875"

16" X 10.375"

.125"

FULL PAGE

8.25" X 10.875"

7.75" X 10.375"

.125"

1/2 PAGE

8.25" X 5.5"

N/A

N/A

1/3 VERTICAL WITH BLEEDS (L)

2.573" X 10.875"

2.073" X 10.375"

.125"

1/3 VERTICAL WITH BLEEDS (R)

2.573" X 10.875"

2.073" X 10.375"

.125"

1/3 HORIZONTAL

3.5" X 10.875"

10.375 X 3

.125"

1/3 BLOCK

4.75" X 4.875"

N/A

N/A

1/4 PAGE

3.62" X 4.875"

N/A

N/A

1/6 PAGE

2.53" X 4.875"

N/A

N/A

NOTE: Bleed sizing for 1/3 vertical with bleeds (L) is required for all sides except for the right; the bleed sizing for 1/3 vertical with bleeds [R] is required for all sides except for the left

Sample Page Positions and Sizes:

1/3 Horizontal 1/3 Block

3.5” x 10.875”

4.75” x 4.875” 1/3 Vertical 2.573” x 10.875” 1/4 Block 1/2 Horizontal 8.5” x 5.5”

3.62” x 4.875”

7


ONLINE AD LAYOUT Homepage:

Web Tile 300px x 250px

Web Tile 300px x 250px

Web Tile 300px x 250px

Web Tile 300px x 250px

Tournament Schedule Page:

8

Web Banner 468px x 60px

Web Banner 468px x 60px

Web Banner 468px x 60px

Web Banner 468px x 60px

Rankings Page:

Web Banner 468px x 60px

Web Banner 468px x 60px

Web Banner 468px x 60px

Web Banner 468px x 60px


WEBSITE

Promote your products and services on the #1 most visited squash site in the United States. www.ussquash.com The following advertising opportunities are available:

12 MONTHS (30% Discount) TILE HOMEPAGE

BANNER TOURNAMENTS

BANNER RANKINGS

BANNER PROFILES

TILE NEWS

TILE JUNIOR SQUASH

TILE DOUBLES SQUASH

TILE WOMEN’S SQUASH

TILE COLLEGE SQUASH

6 MONTHS 3 MONTHS 2 MONTHS (20% Discount) (15% Discount) (10% Discount)

1 MONTH

$16,800

$9,600

$5,100

$3,600

$2,000

$14,700

$8,400

$4,462.50

$3,150

$1,750

$14,700

$8,400

$4,462.50

$3,150

$1,750

$14,700

$8,400

$4,462.50

$3,150

$1,750

$8,400

$4,800

$2,550

$1,800

$1,000

$4,200

$2,400

$1,275

$900

$500

$3,150

$1,800

$956.25

$675

$375

$2,100

$1,200

$637.50

$450

$250

$2,100

$1,200

$637.50

$450

$250

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ONLINE

Squash Magazine’s website also offers excellent exposure to the most committed squash players. Home page advertisers on ussquash.com also receive partner recognition on the home page of squashmagazine.com www.squashmagazine.com OTHER OPPORTUNITIES In addition to the listings on page 6, to promote available jobs on the site which attracts the most qualified candidates, job listings may be posted in the “Job Opportunities” section of ussquash.com Job Listing - $125 for 30 Day Listing (up to 250 words and logo) Listing your squash camp through US Squash is an extraordinary opportunity to promote your program. Your ad will be in posted in the “Squash Camps” section of ussquash.com for one year. Squash Camp Listing – starts at $300. For further Camp options, see page 9.

10


E-MAIL

Digital Drive – Sent to entire US Squash database of more than 50,000 subscribers* * Sent bi-weekly

The following advertising opportunities are available: 12 MONTHS (30% Discount)

6 MONTHS (20% Discount)

3 MONTHS (15% Discount)

2 MONTHS (10% Discount)

1 MONTH

DIGITAL DRIVE (50,000*)

$3,780

$2,160

$1,147.50

$810

$450

JUNIORS (3,000*)

$3,780

$2,160

$1,147.50

$810

$450

DOUBLES (1,500*)

$2,100

$1,200

$637.50

$450

$250

WOMEN’S (4,000*)

$2,100

$1,200

$637.50

$450

$250

TOURNAMENT DIRECTOR/

$2,100

$1,200

$637.50

$450

$250

PROS/COACHES (800*)

* E-mail Addresses

11


CAMPS E-MAIL

Promotion of your camp may be extended to reach the entire squash community with inclusion in US Squash’s camp-specific emails sent to its entire database of more than 50,000 squash enthusiasts nationally. Frequency is up to 5x and priced according to duration of placement and add-on preferences. All camp advertisers also are listed on Camps page of ussquash.com/ participate/camps for an entire year. GOLD (January/February/ March/April/May)

SILVER (February/March/ April/May)

BRONZE (March/April/ May)

TOP LINE CAMP PACKAGE

$1,500

$1,300

$1,050

SECOND LINE CAMP PACKAGE

$1,300

$1,100

$850

BASIC CAMP PACKAGE

$1,050

$850

$600

• Tournament Updates – Included in Promotion via Events (see page 10) 12


PODCAST - OUTSIDE THE GLASS

The world’s first, regularly and professionally produced podcast dedicated to squash. It is curated by James Zug, Squash Magazine’s Executive Editor & Senior Correspondent, Bill Buckingham, Director of Member Services at US Squash, and Chris McClintick, Senior Communications Manager & Web Content Strategist for US Squash. Outside the Glass is being produced by Grant Shprintz, a New York radio editor and podcaster. The podcast is available at SoundCloud and iTunes. You can listen on your computer, phone or tablet.

Outside the Glass - Advertising Oppotunities: AD DESCRIPTION

15 SECOND PRE-ROLL & 60 SECOND POST-ROLL

1 EPISODE

$200

2 EPISODES (5% DISCOUNT)

$380

3 EPISODES (7% DISCOUNT)

$558

4 EPISODES (10% DISCOUNT)

$720

5 EPISODES (15% DISCOUNT)

$850

6 EPISODES (20% DISCOUNT)

$960

12 EPISODES (25% DISCOUNT)

$1,800

13


PROMOTION VIA EVENTS

US Squash hosts nearly three dozen major championships annually. Promotional opportunities range from displaying products at events and distributing materials, to inclusion in all aspects of marketing and communication surrounding events. Generally there are three categories of events, Juniors, Adults and Doubles, and promotions may be conducted at a single event, or the entire series of events by type.

U.S. JUNIOR CHAMPIONSHIPS* The U.S. Junior Championships Series is an opportunity

for junior players to participate in a U.S. Championship event at their ability level. Marketing to these Junior players and their families is an excellent way to reach a heavily invested population of the squash community.

SERIES: FEE

DISPLAY AT TOURNAMENT

EVENT SIGNAGE

TOURNAMENTSPECIFIC EMAILS

BANNER ON TOURNAMENT PAGE

PREMIUM JUNIOR SERIES

$5,500

ALL

YES

YES

YES

PLUS JUNIOR SERIES

$3,500

ALL

YES

-

-

STANDARD JUNIOR SERIES

$2,000

ALL

-

-

-

PREMIUM SINGLE EVENT

$1000

1

YES

YES

YES

PLUS SINGLE EVENT

$750

1

YES

-

-

STANDARD SINGLE EVENT

$350

1

-

-

-

SINGLE:

*U.S. Junior Open, U.S. Junior Championships, Junior Silver, Junior Bronze 14


2015

U.S. ADULT CHAMPIONSHIPS*

The adult championships reach a dedicated squash playing population, many of whom have been involved in the game for decades, as well as the elite players competing in the U.S. “Closed” Championships. Skill Level players gather from all over the country after competing in 8 Regional Championships to earn titles from 3.0 to 6.0 National Championships.

SERIES: FEE

DISPLAY AT TOURNAMENT

EVENT SIGNAGE

TOURNAMENTSPECIFIC EMAILS

BANNER ON TOURNAMENT PAGE

$3,000

ALL

YES

YES

YES

PLUS ADULT $2,000 SERIES

ALL

YES

-

-

STANDARD ADULT SERIES

$1,500

ALL

-

-

-

PREMIUM ADULT SINGLE EVENT

$650

1

YES

YES

YES

PLUS ADULT SINGLE EVENT

$450

1

YES

-

-

STANDARD ADULT SINGLE EVENT

$250

1

-

-

-

PREMIUM ADULT SERIES

SINGLE:

*U.S. Masters, U.S. Championships, U.S. Skill Levels 15


U.S. DOUBLES CHAMPIONSHIPS*

FEE

These events, typically taking place at private clubs, reach some of our most affluent players while they are doing what they love, competing at the highest level, whether it be the U.S. Doubles, U.S. Mixed Doubles, Father-Son or Century Doubles National Championships.

DISPLAY AT EVENT TOURNAMENT SIGNAGE

BANNER ON TOURNAMENT PAGE

PREMIUM DOUBLES SERIES

$2,500

ALL

YES

YES

YES

PLUS DOUBLES SERIES

$1,500

ALL

YES

-

-

STANDARD DOUBLES SERIES

$1,000

ALL

-

-

-

PREMIUM DOUBLES EVENT

$650

1

YES

YES

YES

PLUS DOUBLES EVENT

$450

1

YES

-

-

STANDARD DOUBLES EVENT

$250

1

-

*Seven major doubles national championships 16

SPECIFIC EMAILS

TOURNAMENT-

-

-


PACKAGES EXAMPLES

We recommend a combination of marketing tools to ensure your intended audience receives your message in a variety of ways and multiple times.

Examples include: PACKAGE 1 - TOTAL COST: $10,750 • 2 Squash Magazine inclusions – 1 full page black and white ad: $2,850 • 3 month E-Newsletter inclusions: $1,147.50 • Silver Camp Email with Top Line Add-On – Inclusion in camp-specific email March through June: $1,250 • Premium Junior Series Event Package: $5,500

PACKAGE 2 - TOTAL COST: $11,760 • 6 inclusions – 1/4 page color ad in Squash Magazine: $6,480 (with 10% multiple inclusion discount) • 12 month E-News inclusion – sent monthly: $3,780 (with 30% multiple inclusion discount) • Standard Adult Singles Series: $1,500

PACKAGE 3 - TOTAL COST: $14,460 • 6 inclusions plus US Squash Yearbook – 1/2 page color ad in Squash Magazine: $8,160 (with 15% multiple inclusion discount) • 3 month Homepage tile: $5,100 (with 15% multiple inclusion discount) • 6 month Doubles Update ad inclusion: $1,200 (with 20% multiple inclusion discount)

PACKAGE 4 - TOTAL COST: $3,850 • 2 month Tournament Listing webpage banner: $3,150 (with 10% multiple inclusion discount) • 1 month Women’s Update ad inclusion: $250 • 2 month Women’s Squash landing page Tile: $450

PACKAGE 5 - TOTAL COST: $1,610 • 1/2 page color ad in Squash Magazine: $860 • Premium Junior single event: $750

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SAMPLE ONLINE ADVERTISEMENTS

ONLINE AD SPECIFICATIONS

Website Banner: 728 x 90 pixels

Website Tile: 300 x 250 Pixels

Camp Email Advertisement: 420 x 190 pixels

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US Squash design services are available for a flat fee of $200 per ad.


Website Banner: 468 x 60 pixels

Online E-News Ad Specifications: E-News/E-Bulletin/E-Update Advertisement: 175 x 145 pixels and 420 x 190 pixels

SAMPLE PROMOTION VIA EVENT

Online Event Display/Email Specifications: Tournament Email Advertisement: 175 x 145 pixels

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For more information contact advertise@ussquash.com or 212.268.4090


Us squash media kit (2)