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San Diego County | lean, mean & supreme in 2015

Diego County today, homebuilders are producing 25 percent as much of the single-family homes as they did in the mid-2000s when 9,000 homes were built.

Total Employment Change | San Diego County 2009 – 2014

In the housing business there are typically four resales for every new home built. This time around, a dearth of new home construction has substantially decreased the turnover of resales.

The Employment Picture Since the economic recovery began four years ago, San Diego County has added more than 100,000 new jobs and 100,000 new people. This past year, San Diego County added 30,000 jobs and now boast an unemployment of 5.8%. The unemployment rate is actually lower because the published rate excludes the military and this county has more than 110,000 persons in uniform. It also excludes the 30,000-plus workers who come across the border each morning and have jobs here. It is particularly gratifying to report that employment gains were across the board, in virtually every category. It’s important to note that for every three jobs gained, one is a basic job, which is considered to be the engine driving the local economy. Basic employment consists of industries that rely on external factors and consumers. In San Diego County, our basic jobs are doing very well, led by the military (as usual), manufacturing, tourism, science and research, and import/ exports. The key to the success of any metropolitan area economy is the growth of its basic industries, however, that the formula works in reverse as well. When a metropolitan area loses basic jobs, it also loses support jobs and inevitably begins a downhill spiral. Detroit is the perfect poster child for a failed economy. It, and the several vehicle manufacturing metros that surround it, have taken massive hits in their one basic industry. As a result, the young and the bright abandon the area soon after graduation, leaving the region with overwhelming burdens of pension funds, health and welfare services, and rising costs of local government. And the city goes bust. Here in San Diego, we are particularly blessed because we have multiple basic industries and they are all holding their own or expanding. Let’s start with the Federal government: San Diego County has a uniformed complement of 110,000 Navy and Marine personnel. In addition, there are more than 20,000 civilian employees attached to the military. As an added bonus, there are another 20,000+ Federal personnel in the county, including the border patrol (ICE), the FBI, and the court system. Several hundred million dollars in Federal contracts are also awarded annually for military-related institutions. These include SPAWAR, and a myriad of private firms producing goods and services related to the military, such as General Atomic and NASSCO.

client testimonials

One of the major basic industries in the San Diego County is the retirement community. Retirees are the ultimate basic industry, bringing their funds and income from outside the county and requiring few governmental services. A major part of the retirement component here is retired military, now numbering 58,000 (plus dependents). And let’s not forget more than 300,000 checks going out to Social Security recipients. Close behind the Feds is the tourism industry with more than 170,000 jobs, including hotels, cruise ships, restaurants, and recreational destinations like the San Diego Zoo and Sea World. And that doesn’t includes jobs generated in retail outlets that service the tourists. In third place is manufacturing with about 100,000 jobs. The biggest contributors in the category are transportation, aerospace, computers and electronics — all high-paying industries. As is often heralded, 75 percent of the drones manufactured in the U.S. are produced in this county, and that industry has just begun to take off. San Diego County’s university system is yet another wonderful basic industry. Our five major universities have more than 100,000 students, most of whose funds come from outside the county — including out-of-county parents. Rounding out the basic industries are import/export services, scientific research, and technical services. Pointedly, the basic industries have allowed the region to power through the recent recession, and be on the cutting edge of tomorrow. With more than one-third of the county’s adults boasting a bachelor degree or higher, San Diego County has a lot of brainpower to spread around in the future.

The Housing Outlook Resale housing also prospered this past year. In 2014, 40,000 homes were sold (excluding new homes). Prices in San Diego County increased anywhere between 6 and 10 percent, depending on location. The one laggard in the local economy was new construction. The industry had almost 100,000 employees at the peak in 2005 and then deflated like a punctured balloon. By 2011, construction employment declined by almost half. It’s gradually making its way back, but still only has about 67,000 jobs. Traditionally, construction pulls the economy out of recession, but not this time. The absence of new homebuilding (including condominiums) has caused the economy — locally and nationally — to endure a very sluggish recovery. In San

The other missing ingredient in San Diego County is condominiums. Construction has remained moribund particularly in higher-density product. In downtown San Diego, not one condominium project has broken ground since 2007. Even if someone begins construction in 2015, it can be assumed that an entire decade will pass without the completion of a single condominium unit downtown. Turning to 2015, it is very likely that we will see a repeat of 2014 and that’s not so bad. The State of California projects that the county will add more than 30,000 people. With an average of 1.6 jobs per household, that means a demand for almost 20,000 new housing units. Given the reticence of builders to produce condominiums and the absence of shovel-ready lots, we do not anticipate a major increase in construction this year. There will, however, continue to be a substantial number of new apartment projects underway. In fact, our database has almost 20,000 new apartments in the pipeline, most of which will be built out in the next three years. Most of those apartments are on land originally destined for condo development, particularly in the urban areas.

Median Prices Resale Single Family Homes | San Diego County 2006 – 2013

The demand for housing is most vividly noted in the rental sector where occupancy rates are in the high 90s and rents are increasing significantly. New projects are often seeing rents of 15-20% higher than the existing rental housing stock. In the new home market, most of the single-family homes are priced upward of $750,000 as most are north of Highway 56 in upscale communities. Finished lots are typically priced at $250,000-300,000, numbers that inevitably translate into very heady home prices. There will be an increase in townhome construction in 2015, but most of that will be in the southern part of the county in the Otay Ranch area. In South County, land is being graded and should be shovel-ready by mid-2015. Townhomes there will be priced somewhat sensibly, in the $400,000 range. In North County, however, there will continue to a dearth of moderately priced new homes. The resale market should continue to prosper in 2015, particularly in the lower price ranges. Areas once unattractive to the county’s first time buyers, will now find appeal, even if they are distant from employment centers. This trend includes a resuscitation of the Riverside housing market for San Diego employees. While I-15 isn’t a pleasant experience in peak hours, long distance commuting is often inevitable for first-time homebuyers. Home prices should increase modestly in 2015, as most areas have already played catch-up in the past two years. There will still be strong competition for the limited inventory in the moderate-priced urban core. Much of that housing is in need of major renovation and the fix-up business should also be vibrant this year.

Good news for Home Depot and Lowe’s. And the outlook should be vibrant in all sectors of San Diego County, and in all facets of the job market. We look for tourism, manufacturing, research and technology to add a substantial number of jobs in 2015 and for the unemployment rate to hover in the 5 to 5-1/2 percent range. Interest rates will remain delightfully low, making 2015 a very good year in San Diego. And oh yes, the weather will be consistently warm and sunny. Remember to make note of that for your friends in Buffalo.

Alan Nevin | Xpera Group Alan Nevin is the Director of Market Research and Forensic Services at Xpera Group, the largest provider of construction and real estate consultants on the West Coast. He serves the development, investment and legal industries with residential and commercial real estate valuations, real estate development market studies and litigation support. He is the co-founder of firms that bought, built, rehabbed and operated more than three dozen residential and commercial projects in San Diego County, valued in excess of $250 million.

“Jennifer succeeded in selling the property far beyond my expectations. She is professional, knowledgeable and understands the real estate market. Jennifer is not just a realtor, she is also project manager. She provided me with legal advisers, staging advisers, and handymen to help me get my property ready when I was ready to sell. She provided good suggestions around the marketing, staging and timing of the listing of the property. Working with Jennifer was wonderful.”

— Kevin

As a proud of member of Realtor Magazine’s 2014 national class of “30 under 30,” I invite you to read a few testimonials from past clients. I look forward to the opportunity to meet with future clients who are interested in residential real estate in the Del Mar and surrounding San Diego market. “Jennifer is one of the kindest and most professional people I have ever met. I’ve worked in the finance industry so I have a highly developed BS meter and high expectations in terms of service providers. She and her team helped my family and I sell my grandmother’s home after her death last summer. She helped us through an extremely emotional process and guided us through every step of the decisionmaking and pre-market process. No task was too small. I will rely on Jennifer and her team for any real estate needs going forward. Selecting them as our realtors was one of the best decisions I ever made.”

— Diane, Arlene, Dorrie “Jennifer has a natural openness that would make it difficult to dislike her. I quickly felt comfortable with her, sensing that she was more than competent in her field, yet honestly wanted us to get the home that was best for us. I took my husband to his first open house to show him why that particular house would not work for our needs, yet that exact house is the one we happily purchased a few days later. “In between, Jennifer and the team assisted us in looking beyond cosmetics to consider the changes that could make that house our home. She put us in touch with the architect who could create the solutions we could not imagine by ourselves. She made the process fun. While she certainly had other clients, we felt she was always available to meet our needs. “Jennifer pays attention to detail. When we were negotiating a minor request that a group of plants be left by the sellers, Jennifer changed her afternoon plans to meet me at the house just to be certain that she was correct. And the group’s gifts to us after the sale were not only flowers that were just my style, but also a tote bag Jennifer knew I would like because of an earlier casual conversation. That had nothing to do with real estate, but with a personal connection with her client.

“My husband and I are proud first-time homeowners as of a two months ago – but we could not have done it without Jennifer. We were so so so impressed by how Jennifer listened to our home-buying needs, spent time getting to know us and our preferences, taught us critical tips about house visits and offers, and generally went above and beyond any good – or great – realtor’s duties. When we closed on our home (in record time, I might add), Jennifer remained a trusted resource and advisor on our renovations and move. Jennifer is amazing with details, and follows through on every need efficiently. She is also a phenomenal communicator – dedicated to keeping her clients informed, in control, and ultimately at ease. Most of all, Jennifer is one of the most sincere and enthusiastic people you will meet who clearly LOVES real estate. This mix of skill, warmth and passion does not come by often, particularly in such a critical and potentially life-long role as “our realtor!” In sum, we are so pleased by our experience working with Jennifer and recommend her wholeheartedly.”

Jennifer and Nancy are resident experts of Del Mar. They pride themselves on providing an exceptional combination of concierge service, marketing savvy, and value as a negotiator to their Del Mar clients. Everything they do is centered around what’s best for their clients. Interested in current real estate information or additional market updates outside of the area? Please call or visit www.AndersonCoastal.com.

— Alice and Steve “We had the pleasure of working with Jennifer Anderson during the sale of our town home. She is knowledgeable, professional, and all around a great real estate agent. She advised us what to do in a multiple offer situation and it turned out great. We received an offer on our home that exceeded our expectations. We’ve had such a great experience working with Jennifer and really appreciate how she did everything she could to make sure we were getting the best deal on our home.”

— Brian & Debbie “Jennifer is one of the rare people you will work with where you genuinely know she cares for you as a person and not just a client. Real estate is a very personal investment and Jennifer takes the time to understand your needs and makes sure you are comfortable with the process every step of the way. She is extremely dedicated and does not take your trust for granted. I would highly recommend Jennifer to all of my friends, family, and colleagues and know without a doubt they would be in great hands!

Contact Jennifer and learn how she will market your real estate to sell for the highest possible price!

— Jenny and Nate

Jennifer’s interest in the renovations we have planned is genuine, and her advice was excellent. I know she is eager to see our results, and I look forward to seeing her again, as a friend now. We would definitely use Jennifer again as our realtor, and recommend her to others. We have bought and sold several homes, but our experience this time was our best.”

— Allyson and Bill

DEL MAR

2014

REAL ESTATE MARKET REVIEW

We hope that you find our Del Mar 2014 Market Recap informative. Should you want any additional information, please contact us directly. Interested in learning the value of your home? Selling your home for the highest possible price starts with calling us or visiting:

Nancy Anderson Jennifer Anderson 858.524.3077 Jennifer@AndersonCoastal.com CA BRE# 01963802 CA BRE# 01885540

www.AndersonCoastal.com 858.524.3077 Watch for our monthly newsletter, Del Mar Homeowner, which highlights local events and recent sales in Del Mar. If you are not already receiving this piece and would like to be added to our mailing list email us at Jennifer@AndersonCoastal.com.

www.AndersonCoastal.com Anderson Coastal Properties 1424 Camino Del Mar | Del Mar | 92014

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. If your property is currently listed this is not meant as a solicitation.

PRESENTED BY Jennifer and Nancy Anderson


Dear Homeowner, It is a pleasure to share with you our annual review of the Del Mar residential real estate market. In this report, you’ll have an opportunity to examine 2014 market trends and relevant sales statistics, explore what’s happening in your neighborhood, and learn more about our community. We hope you will enjoy this report and find it useful. This past year I was recognized nationally by Realtor Magazine as one of “30 Under 30”. Having partnered with my mother, Nancy Anderson, we are committed to being a resource for the Del Mar community, focused on helping homeowners like yourself feel educated and empowered when it comes to local real estate. Our goal is to foster a relationship built on trust and confidence with you and to help you in any way we can when you decide to buy or sell a home. We invite you to visit our website: www.AndersonCoastal.com to obtain an estimated value of your home or any home that might be of interest. While on our website, you will also find our weekly blog posts focused on Del Mar and relevant housing topics, our Facebook and other social media pages. We would be happy to assist you in creating a customized property search which will keep you current on information pertinent to you. Should you be considering buying or selling, or know anyone who is, please contact us! We look forward to the opportunity to assist you with your real estate needs. Your neighbors,

Nancy Anderson Jennifer Anderson

Contact the team at Anderson Coastal Properties today for the most professional, experienced real estate service in the Del Mar market. 858.524.3077

$604 $662

Q1

Q2

Q3

Q4

Q4

— AVERAGE DAYS ON MARKET — 2014

2013

Q3

Q4

2013

2014

Q1

Q2

Q3

Q4

Q1

2013 RECAP

Q2

Q3

Q4

Q1

36 40

— MEDIAN SALE PRICE —

32 39

Q4

24

Q3

$1.30M $1.25M

Q2

Q2

2014

$2.03M $1.85M

$1.56M $1.84M

Q1

2013

$1.65M $1.88M

$1.40M

$2.22M

— AVERAGE SALE PRICE —

Q1

38

40 Q4

$1.32M $1.25M

Q3

$1.44M $1.27M

Q2

$1.16M $1.73M

Q1

Q3

Q4

Q2

2014 RECAP

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

189 $316,224,293 64 34 $761 $611 $1,673,144 $1,300,000

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

207 $401,269,959 64 39 $843 $627 $1,944,662 $1,415,000

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.

recapping 2014

highest Del Mar sales | 2014 HOME SALES BY TYPE

15% 14% 70% Attached 29 Detached 145 Townhome 45 Twinhome 1

Detached Townhome Twinhome

quarter 3

8% 31%

61%

75

68

39

74

— AVERAGE DAYS ON MARKET —

Attached

Detached Townhome Twinhome

Financing $245,908,125 Cash $125,005,834 Other $30,356,000

quarter 4

$1,100,000

FINANCING

$29,701,509

$351,089,175

$19,369,275

— DOLLAR VOLUME —

Attached

quarter 1

<1%

Ocean Front

W Ocean View

Selling Price $9,000,000

$7,500,000

$6,800,000

SQFT

3,465 sqft

1,840 sqft

7,200 sqft

Price/SQFT

$2,597/sqft

$4,076/sqft

$944/sqft

Bed/Bath

5 / 4

3/3

5 / 5.5

Where

Avenida Primavera Ocean Front

Where

quarter 2

Single-family home sales accounted for 70% of the 2014 Del Mar sales. Approximately 31% or $125M of the total sales volume was purchased all cash. This past year the Del Mar market saw home sales as high as $16M and Price/SQFT above $5,500. The charts to the far right detail the three highest home sales per quarter and the graphs below detail sales activity by product type.

2014

54

57 51

— MEDIAN DAYS ON MARKET —

68 61

2013

2014

$615 $605

2013

$649 $642

2014

$537 $656

Q3

— MEDIAN PRICE PER SQFT —

$875 $847

$729 $801

$917

Q2

Q1

70

2014

60

$53.4M

$85.7M $89.9M

$75.8M

$109M

$113M

2013

50 49

49

55

46

2014

38

51

58

2013

$813 $799

— TOTAL SALES VOLUME —

$101.3M $89.3M

— TOTAL SOLD —

2013

$596

The Del Mar real estate market had an amazing 2014! While the average days on market (DOM) remained the same as the 2013 market at 64 days, home sales increased by almost 9% accounting for 207 total transactions. Most notably, 2014 experienced nearly an $85M increase in sales volume with an average home price of approximately $1.95M. The graphs below detail the 2013 vs 2014 market activity.

— AVERAGE PRICE PER SQFT —

74 73

looking at the Del Mar market | 2013 vs. 2014

Ocean Front

Coast Blvd

Selling Price $14,500,000

$4,825,000

$4,850,000

SQFT

10,209 sqft

2,872 sqft

2,500 sqft

Price/SQFT

$1,420/sqft

$1,680/sqft

$1,940/sqft

Bed/Bath

6 / 7

3 / 3.5

4 / 3.5

Where

Ocean View

Sea View

Serpentine Dr

Selling Price $8,500,000

$6,175,000

$6,000,000

SQFT

2,249 sqft

5,300 sqft

4,633 sqft

Price/SQFT

$3,779/sqft

$1,165/sqft

$1,295/sqft

Bed/Bath

4 / 4

4 / 5

4 / 1 Den / 4.5

Where

Sandy Lane

Sandy Lane

Stratford Court

Selling Price $16,000,000

$6,000,000

$2,900,000

SQFT

2,883 sqft

3,883 sqft

2,346 sqft

Price/SQFT

$5,549/sqft $1,545/sqft $1,236/sqft

Bed/Bath

3 / 1 Den / 3.5

5 / 4

3 / 1 Den / 2

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.


Dear Homeowner, It is a pleasure to share with you our annual review of the Del Mar residential real estate market. In this report, you’ll have an opportunity to examine 2014 market trends and relevant sales statistics, explore what’s happening in your neighborhood, and learn more about our community. We hope you will enjoy this report and find it useful. This past year I was recognized nationally by Realtor Magazine as one of “30 Under 30”. Having partnered with my mother, Nancy Anderson, we are committed to being a resource for the Del Mar community, focused on helping homeowners like yourself feel educated and empowered when it comes to local real estate. Our goal is to foster a relationship built on trust and confidence with you and to help you in any way we can when you decide to buy or sell a home. We invite you to visit our website: www.AndersonCoastal.com to obtain an estimated value of your home or any home that might be of interest. While on our website, you will also find our weekly blog posts focused on Del Mar and relevant housing topics, our Facebook and other social media pages. We would be happy to assist you in creating a customized property search which will keep you current on information pertinent to you. Should you be considering buying or selling, or know anyone who is, please contact us! We look forward to the opportunity to assist you with your real estate needs. Your neighbors,

Nancy Anderson Jennifer Anderson

Contact the team at Anderson Coastal Properties today for the most professional, experienced real estate service in the Del Mar market. 858.524.3077

$604 $662

Q1

Q2

Q3

Q4

Q4

— AVERAGE DAYS ON MARKET — 2014

2013

Q3

Q4

2013

2014

Q1

Q2

Q3

Q4

Q1

2013 RECAP

Q2

Q3

Q4

Q1

36 40

— MEDIAN SALE PRICE —

32 39

Q4

24

Q3

$1.30M $1.25M

Q2

Q2

2014

$2.03M $1.85M

$1.56M $1.84M

Q1

2013

$1.65M $1.88M

$1.40M

$2.22M

— AVERAGE SALE PRICE —

Q1

38

40 Q4

$1.32M $1.25M

Q3

$1.44M $1.27M

Q2

$1.16M $1.73M

Q1

Q3

Q4

Q2

2014 RECAP

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

189 $316,224,293 64 34 $761 $611 $1,673,144 $1,300,000

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

207 $401,269,959 64 39 $843 $627 $1,944,662 $1,415,000

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.

recapping 2014

highest Del Mar sales | 2014 HOME SALES BY TYPE

15% 14% 70% Attached 29 Detached 145 Townhome 45 Twinhome 1

Detached Townhome Twinhome

quarter 3

8% 31%

61%

75

68

39

74

— AVERAGE DAYS ON MARKET —

Attached

Detached Townhome Twinhome

Financing $245,908,125 Cash $125,005,834 Other $30,356,000

quarter 4

$1,100,000

FINANCING

$29,701,509

$351,089,175

$19,369,275

— DOLLAR VOLUME —

Attached

quarter 1

<1%

Ocean Front

W Ocean View

Selling Price $9,000,000

$7,500,000

$6,800,000

SQFT

3,465 sqft

1,840 sqft

7,200 sqft

Price/SQFT

$2,597/sqft

$4,076/sqft

$944/sqft

Bed/Bath

5 / 4

3/3

5 / 5.5

Where

Avenida Primavera Ocean Front

Where

quarter 2

Single-family home sales accounted for 70% of the 2014 Del Mar sales. Approximately 31% or $125M of the total sales volume was purchased all cash. This past year the Del Mar market saw home sales as high as $16M and Price/SQFT above $5,500. The charts to the far right detail the three highest home sales per quarter and the graphs below detail sales activity by product type.

2014

54

57 51

— MEDIAN DAYS ON MARKET —

68 61

2013

2014

$615 $605

2013

$649 $642

2014

$537 $656

Q3

— MEDIAN PRICE PER SQFT —

$875 $847

$729 $801

$917

Q2

Q1

70

2014

60

$53.4M

$85.7M $89.9M

$75.8M

$109M

$113M

2013

50 49

49

55

46

2014

38

51

58

2013

$813 $799

— TOTAL SALES VOLUME —

$101.3M $89.3M

— TOTAL SOLD —

2013

$596

The Del Mar real estate market had an amazing 2014! While the average days on market (DOM) remained the same as the 2013 market at 64 days, home sales increased by almost 9% accounting for 207 total transactions. Most notably, 2014 experienced nearly an $85M increase in sales volume with an average home price of approximately $1.95M. The graphs below detail the 2013 vs 2014 market activity.

— AVERAGE PRICE PER SQFT —

74 73

looking at the Del Mar market | 2013 vs. 2014

Ocean Front

Coast Blvd

Selling Price $14,500,000

$4,825,000

$4,850,000

SQFT

10,209 sqft

2,872 sqft

2,500 sqft

Price/SQFT

$1,420/sqft

$1,680/sqft

$1,940/sqft

Bed/Bath

6 / 7

3 / 3.5

4 / 3.5

Where

Ocean View

Sea View

Serpentine Dr

Selling Price $8,500,000

$6,175,000

$6,000,000

SQFT

2,249 sqft

5,300 sqft

4,633 sqft

Price/SQFT

$3,779/sqft

$1,165/sqft

$1,295/sqft

Bed/Bath

4 / 4

4 / 5

4 / 1 Den / 4.5

Where

Sandy Lane

Sandy Lane

Stratford Court

Selling Price $16,000,000

$6,000,000

$2,900,000

SQFT

2,883 sqft

3,883 sqft

2,346 sqft

Price/SQFT

$5,549/sqft $1,545/sqft $1,236/sqft

Bed/Bath

3 / 1 Den / 3.5

5 / 4

3 / 1 Den / 2

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.


Dear Homeowner, It is a pleasure to share with you our annual review of the Del Mar residential real estate market. In this report, you’ll have an opportunity to examine 2014 market trends and relevant sales statistics, explore what’s happening in your neighborhood, and learn more about our community. We hope you will enjoy this report and find it useful. This past year I was recognized nationally by Realtor Magazine as one of “30 Under 30”. Having partnered with my mother, Nancy Anderson, we are committed to being a resource for the Del Mar community, focused on helping homeowners like yourself feel educated and empowered when it comes to local real estate. Our goal is to foster a relationship built on trust and confidence with you and to help you in any way we can when you decide to buy or sell a home. We invite you to visit our website: www.AndersonCoastal.com to obtain an estimated value of your home or any home that might be of interest. While on our website, you will also find our weekly blog posts focused on Del Mar and relevant housing topics, our Facebook and other social media pages. We would be happy to assist you in creating a customized property search which will keep you current on information pertinent to you. Should you be considering buying or selling, or know anyone who is, please contact us! We look forward to the opportunity to assist you with your real estate needs. Your neighbors,

Nancy Anderson Jennifer Anderson

Contact the team at Anderson Coastal Properties today for the most professional, experienced real estate service in the Del Mar market. 858.524.3077

$604 $662

Q1

Q2

Q3

Q4

Q4

— AVERAGE DAYS ON MARKET — 2014

2013

Q3

Q4

2013

2014

Q1

Q2

Q3

Q4

Q1

2013 RECAP

Q2

Q3

Q4

Q1

36 40

— MEDIAN SALE PRICE —

32 39

Q4

24

Q3

$1.30M $1.25M

Q2

Q2

2014

$2.03M $1.85M

$1.56M $1.84M

Q1

2013

$1.65M $1.88M

$1.40M

$2.22M

— AVERAGE SALE PRICE —

Q1

38

40 Q4

$1.32M $1.25M

Q3

$1.44M $1.27M

Q2

$1.16M $1.73M

Q1

Q3

Q4

Q2

2014 RECAP

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

189 $316,224,293 64 34 $761 $611 $1,673,144 $1,300,000

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

207 $401,269,959 64 39 $843 $627 $1,944,662 $1,415,000

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.

recapping 2014

highest Del Mar sales | 2014 HOME SALES BY TYPE

15% 14% 70% Attached 29 Detached 145 Townhome 45 Twinhome 1

Detached Townhome Twinhome

quarter 3

8% 31%

61%

75

68

39

74

— AVERAGE DAYS ON MARKET —

Attached

Detached Townhome Twinhome

Financing $245,908,125 Cash $125,005,834 Other $30,356,000

quarter 4

$1,100,000

FINANCING

$29,701,509

$351,089,175

$19,369,275

— DOLLAR VOLUME —

Attached

quarter 1

<1%

Ocean Front

W Ocean View

Selling Price $9,000,000

$7,500,000

$6,800,000

SQFT

3,465 sqft

1,840 sqft

7,200 sqft

Price/SQFT

$2,597/sqft

$4,076/sqft

$944/sqft

Bed/Bath

5 / 4

3/3

5 / 5.5

Where

Avenida Primavera Ocean Front

Where

quarter 2

Single-family home sales accounted for 70% of the 2014 Del Mar sales. Approximately 31% or $125M of the total sales volume was purchased all cash. This past year the Del Mar market saw home sales as high as $16M and Price/SQFT above $5,500. The charts to the far right detail the three highest home sales per quarter and the graphs below detail sales activity by product type.

2014

54

57 51

— MEDIAN DAYS ON MARKET —

68 61

2013

2014

$615 $605

2013

$649 $642

2014

$537 $656

Q3

— MEDIAN PRICE PER SQFT —

$875 $847

$729 $801

$917

Q2

Q1

70

2014

60

$53.4M

$85.7M $89.9M

$75.8M

$109M

$113M

2013

50 49

49

55

46

2014

38

51

58

2013

$813 $799

— TOTAL SALES VOLUME —

$101.3M $89.3M

— TOTAL SOLD —

2013

$596

The Del Mar real estate market had an amazing 2014! While the average days on market (DOM) remained the same as the 2013 market at 64 days, home sales increased by almost 9% accounting for 207 total transactions. Most notably, 2014 experienced nearly an $85M increase in sales volume with an average home price of approximately $1.95M. The graphs below detail the 2013 vs 2014 market activity.

— AVERAGE PRICE PER SQFT —

74 73

looking at the Del Mar market | 2013 vs. 2014

Ocean Front

Coast Blvd

Selling Price $14,500,000

$4,825,000

$4,850,000

SQFT

10,209 sqft

2,872 sqft

2,500 sqft

Price/SQFT

$1,420/sqft

$1,680/sqft

$1,940/sqft

Bed/Bath

6 / 7

3 / 3.5

4 / 3.5

Where

Ocean View

Sea View

Serpentine Dr

Selling Price $8,500,000

$6,175,000

$6,000,000

SQFT

2,249 sqft

5,300 sqft

4,633 sqft

Price/SQFT

$3,779/sqft

$1,165/sqft

$1,295/sqft

Bed/Bath

4 / 4

4 / 5

4 / 1 Den / 4.5

Where

Sandy Lane

Sandy Lane

Stratford Court

Selling Price $16,000,000

$6,000,000

$2,900,000

SQFT

2,883 sqft

3,883 sqft

2,346 sqft

Price/SQFT

$5,549/sqft $1,545/sqft $1,236/sqft

Bed/Bath

3 / 1 Den / 3.5

5 / 4

3 / 1 Den / 2

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.


Dear Homeowner, It is a pleasure to share with you our annual review of the Del Mar residential real estate market. In this report, you’ll have an opportunity to examine 2014 market trends and relevant sales statistics, explore what’s happening in your neighborhood, and learn more about our community. We hope you will enjoy this report and find it useful. This past year I was recognized nationally by Realtor Magazine as one of “30 Under 30”. Having partnered with my mother, Nancy Anderson, we are committed to being a resource for the Del Mar community, focused on helping homeowners like yourself feel educated and empowered when it comes to local real estate. Our goal is to foster a relationship built on trust and confidence with you and to help you in any way we can when you decide to buy or sell a home. We invite you to visit our website: www.AndersonCoastal.com to obtain an estimated value of your home or any home that might be of interest. While on our website, you will also find our weekly blog posts focused on Del Mar and relevant housing topics, our Facebook and other social media pages. We would be happy to assist you in creating a customized property search which will keep you current on information pertinent to you. Should you be considering buying or selling, or know anyone who is, please contact us! We look forward to the opportunity to assist you with your real estate needs. Your neighbors,

Nancy Anderson Jennifer Anderson

Contact the team at Anderson Coastal Properties today for the most professional, experienced real estate service in the Del Mar market. 858.524.3077

$604 $662

Q1

Q2

Q3

Q4

Q4

— AVERAGE DAYS ON MARKET — 2014

2013

Q3

Q4

2013

2014

Q1

Q2

Q3

Q4

Q1

2013 RECAP

Q2

Q3

Q4

Q1

36 40

— MEDIAN SALE PRICE —

32 39

Q4

24

Q3

$1.30M $1.25M

Q2

Q2

2014

$2.03M $1.85M

$1.56M $1.84M

Q1

2013

$1.65M $1.88M

$1.40M

$2.22M

— AVERAGE SALE PRICE —

Q1

38

40 Q4

$1.32M $1.25M

Q3

$1.44M $1.27M

Q2

$1.16M $1.73M

Q1

Q3

Q4

Q2

2014 RECAP

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

189 $316,224,293 64 34 $761 $611 $1,673,144 $1,300,000

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

207 $401,269,959 64 39 $843 $627 $1,944,662 $1,415,000

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.

recapping 2014

highest Del Mar sales | 2014 HOME SALES BY TYPE

15% 14% 70% Attached 29 Detached 145 Townhome 45 Twinhome 1

Detached Townhome Twinhome

quarter 3

8% 31%

61%

75

68

39

74

— AVERAGE DAYS ON MARKET —

Attached

Detached Townhome Twinhome

Financing $245,908,125 Cash $125,005,834 Other $30,356,000

quarter 4

$1,100,000

FINANCING

$29,701,509

$351,089,175

$19,369,275

— DOLLAR VOLUME —

Attached

quarter 1

<1%

Ocean Front

W Ocean View

Selling Price $9,000,000

$7,500,000

$6,800,000

SQFT

3,465 sqft

1,840 sqft

7,200 sqft

Price/SQFT

$2,597/sqft

$4,076/sqft

$944/sqft

Bed/Bath

5 / 4

3/3

5 / 5.5

Where

Avenida Primavera Ocean Front

Where

quarter 2

Single-family home sales accounted for 70% of the 2014 Del Mar sales. Approximately 31% or $125M of the total sales volume was purchased all cash. This past year the Del Mar market saw home sales as high as $16M and Price/SQFT above $5,500. The charts to the far right detail the three highest home sales per quarter and the graphs below detail sales activity by product type.

2014

54

57 51

— MEDIAN DAYS ON MARKET —

68 61

2013

2014

$615 $605

2013

$649 $642

2014

$537 $656

Q3

— MEDIAN PRICE PER SQFT —

$875 $847

$729 $801

$917

Q2

Q1

70

2014

60

$53.4M

$85.7M $89.9M

$75.8M

$109M

$113M

2013

50 49

49

55

46

2014

38

51

58

2013

$813 $799

— TOTAL SALES VOLUME —

$101.3M $89.3M

— TOTAL SOLD —

2013

$596

The Del Mar real estate market had an amazing 2014! While the average days on market (DOM) remained the same as the 2013 market at 64 days, home sales increased by almost 9% accounting for 207 total transactions. Most notably, 2014 experienced nearly an $85M increase in sales volume with an average home price of approximately $1.95M. The graphs below detail the 2013 vs 2014 market activity.

— AVERAGE PRICE PER SQFT —

74 73

looking at the Del Mar market | 2013 vs. 2014

Ocean Front

Coast Blvd

Selling Price $14,500,000

$4,825,000

$4,850,000

SQFT

10,209 sqft

2,872 sqft

2,500 sqft

Price/SQFT

$1,420/sqft

$1,680/sqft

$1,940/sqft

Bed/Bath

6 / 7

3 / 3.5

4 / 3.5

Where

Ocean View

Sea View

Serpentine Dr

Selling Price $8,500,000

$6,175,000

$6,000,000

SQFT

2,249 sqft

5,300 sqft

4,633 sqft

Price/SQFT

$3,779/sqft

$1,165/sqft

$1,295/sqft

Bed/Bath

4 / 4

4 / 5

4 / 1 Den / 4.5

Where

Sandy Lane

Sandy Lane

Stratford Court

Selling Price $16,000,000

$6,000,000

$2,900,000

SQFT

2,883 sqft

3,883 sqft

2,346 sqft

Price/SQFT

$5,549/sqft $1,545/sqft $1,236/sqft

Bed/Bath

3 / 1 Den / 3.5

5 / 4

3 / 1 Den / 2

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.


Dear Homeowner, It is a pleasure to share with you our annual review of the Del Mar residential real estate market. In this report, you’ll have an opportunity to examine 2014 market trends and relevant sales statistics, explore what’s happening in your neighborhood, and learn more about our community. We hope you will enjoy this report and find it useful. This past year I was recognized nationally by Realtor Magazine as one of “30 Under 30”. Having partnered with my mother, Nancy Anderson, we are committed to being a resource for the Del Mar community, focused on helping homeowners like yourself feel educated and empowered when it comes to local real estate. Our goal is to foster a relationship built on trust and confidence with you and to help you in any way we can when you decide to buy or sell a home. We invite you to visit our website: www.AndersonCoastal.com to obtain an estimated value of your home or any home that might be of interest. While on our website, you will also find our weekly blog posts focused on Del Mar and relevant housing topics, our Facebook and other social media pages. We would be happy to assist you in creating a customized property search which will keep you current on information pertinent to you. Should you be considering buying or selling, or know anyone who is, please contact us! We look forward to the opportunity to assist you with your real estate needs. Your neighbors,

Nancy Anderson Jennifer Anderson

Contact the team at Anderson Coastal Properties today for the most professional, experienced real estate service in the Del Mar market. 858.524.3077

$604 $662

Q1

Q2

Q3

Q4

Q4

— AVERAGE DAYS ON MARKET — 2014

2013

Q3

Q4

2013

2014

Q1

Q2

Q3

Q4

Q1

2013 RECAP

Q2

Q3

Q4

Q1

36 40

— MEDIAN SALE PRICE —

32 39

Q4

24

Q3

$1.30M $1.25M

Q2

Q2

2014

$2.03M $1.85M

$1.56M $1.84M

Q1

2013

$1.65M $1.88M

$1.40M

$2.22M

— AVERAGE SALE PRICE —

Q1

38

40 Q4

$1.32M $1.25M

Q3

$1.44M $1.27M

Q2

$1.16M $1.73M

Q1

Q3

Q4

Q2

2014 RECAP

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

189 $316,224,293 64 34 $761 $611 $1,673,144 $1,300,000

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

207 $401,269,959 64 39 $843 $627 $1,944,662 $1,415,000

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.

recapping 2014

highest Del Mar sales | 2014 HOME SALES BY TYPE

15% 14% 70% Attached 29 Detached 145 Townhome 45 Twinhome 1

Detached Townhome Twinhome

quarter 3

8% 31%

61%

75

68

39

74

— AVERAGE DAYS ON MARKET —

Attached

Detached Townhome Twinhome

Financing $245,908,125 Cash $125,005,834 Other $30,356,000

quarter 4

$1,100,000

FINANCING

$29,701,509

$351,089,175

$19,369,275

— DOLLAR VOLUME —

Attached

quarter 1

<1%

Ocean Front

W Ocean View

Selling Price $9,000,000

$7,500,000

$6,800,000

SQFT

3,465 sqft

1,840 sqft

7,200 sqft

Price/SQFT

$2,597/sqft

$4,076/sqft

$944/sqft

Bed/Bath

5 / 4

3/3

5 / 5.5

Where

Avenida Primavera Ocean Front

Where

quarter 2

Single-family home sales accounted for 70% of the 2014 Del Mar sales. Approximately 31% or $125M of the total sales volume was purchased all cash. This past year the Del Mar market saw home sales as high as $16M and Price/SQFT above $5,500. The charts to the far right detail the three highest home sales per quarter and the graphs below detail sales activity by product type.

2014

54

57 51

— MEDIAN DAYS ON MARKET —

68 61

2013

2014

$615 $605

2013

$649 $642

2014

$537 $656

Q3

— MEDIAN PRICE PER SQFT —

$875 $847

$729 $801

$917

Q2

Q1

70

2014

60

$53.4M

$85.7M $89.9M

$75.8M

$109M

$113M

2013

50 49

49

55

46

2014

38

51

58

2013

$813 $799

— TOTAL SALES VOLUME —

$101.3M $89.3M

— TOTAL SOLD —

2013

$596

The Del Mar real estate market had an amazing 2014! While the average days on market (DOM) remained the same as the 2013 market at 64 days, home sales increased by almost 9% accounting for 207 total transactions. Most notably, 2014 experienced nearly an $85M increase in sales volume with an average home price of approximately $1.95M. The graphs below detail the 2013 vs 2014 market activity.

— AVERAGE PRICE PER SQFT —

74 73

looking at the Del Mar market | 2013 vs. 2014

Ocean Front

Coast Blvd

Selling Price $14,500,000

$4,825,000

$4,850,000

SQFT

10,209 sqft

2,872 sqft

2,500 sqft

Price/SQFT

$1,420/sqft

$1,680/sqft

$1,940/sqft

Bed/Bath

6 / 7

3 / 3.5

4 / 3.5

Where

Ocean View

Sea View

Serpentine Dr

Selling Price $8,500,000

$6,175,000

$6,000,000

SQFT

2,249 sqft

5,300 sqft

4,633 sqft

Price/SQFT

$3,779/sqft

$1,165/sqft

$1,295/sqft

Bed/Bath

4 / 4

4 / 5

4 / 1 Den / 4.5

Where

Sandy Lane

Sandy Lane

Stratford Court

Selling Price $16,000,000

$6,000,000

$2,900,000

SQFT

2,883 sqft

3,883 sqft

2,346 sqft

Price/SQFT

$5,549/sqft $1,545/sqft $1,236/sqft

Bed/Bath

3 / 1 Den / 3.5

5 / 4

3 / 1 Den / 2

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.


Dear Homeowner, It is a pleasure to share with you our annual review of the Del Mar residential real estate market. In this report, you’ll have an opportunity to examine 2014 market trends and relevant sales statistics, explore what’s happening in your neighborhood, and learn more about our community. We hope you will enjoy this report and find it useful. This past year I was recognized nationally by Realtor Magazine as one of “30 Under 30”. Having partnered with my mother, Nancy Anderson, we are committed to being a resource for the Del Mar community, focused on helping homeowners like yourself feel educated and empowered when it comes to local real estate. Our goal is to foster a relationship built on trust and confidence with you and to help you in any way we can when you decide to buy or sell a home. We invite you to visit our website: www.AndersonCoastal.com to obtain an estimated value of your home or any home that might be of interest. While on our website, you will also find our weekly blog posts focused on Del Mar and relevant housing topics, our Facebook and other social media pages. We would be happy to assist you in creating a customized property search which will keep you current on information pertinent to you. Should you be considering buying or selling, or know anyone who is, please contact us! We look forward to the opportunity to assist you with your real estate needs. Your neighbors,

Nancy Anderson Jennifer Anderson

Contact the team at Anderson Coastal Properties today for the most professional, experienced real estate service in the Del Mar market. 858.524.3077

$604 $662

Q1

Q2

Q3

Q4

Q4

— AVERAGE DAYS ON MARKET — 2014

2013

Q3

Q4

2013

2014

Q1

Q2

Q3

Q4

Q1

2013 RECAP

Q2

Q3

Q4

Q1

36 40

— MEDIAN SALE PRICE —

32 39

Q4

24

Q3

$1.30M $1.25M

Q2

Q2

2014

$2.03M $1.85M

$1.56M $1.84M

Q1

2013

$1.65M $1.88M

$1.40M

$2.22M

— AVERAGE SALE PRICE —

Q1

38

40 Q4

$1.32M $1.25M

Q3

$1.44M $1.27M

Q2

$1.16M $1.73M

Q1

Q3

Q4

Q2

2014 RECAP

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

189 $316,224,293 64 34 $761 $611 $1,673,144 $1,300,000

Total Sold Total Sales Volume Average DOM Median DOM Average $/Sqft Med $/Sqft Average $ Median $

207 $401,269,959 64 39 $843 $627 $1,944,662 $1,415,000

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.

recapping 2014

highest Del Mar sales | 2014 HOME SALES BY TYPE

15% 14% 70% Attached 29 Detached 145 Townhome 45 Twinhome 1

Detached Townhome Twinhome

quarter 3

8% 31%

61%

75

68

39

74

— AVERAGE DAYS ON MARKET —

Attached

Detached Townhome Twinhome

Financing $245,908,125 Cash $125,005,834 Other $30,356,000

quarter 4

$1,100,000

FINANCING

$29,701,509

$351,089,175

$19,369,275

— DOLLAR VOLUME —

Attached

quarter 1

<1%

Ocean Front

W Ocean View

Selling Price $9,000,000

$7,500,000

$6,800,000

SQFT

3,465 sqft

1,840 sqft

7,200 sqft

Price/SQFT

$2,597/sqft

$4,076/sqft

$944/sqft

Bed/Bath

5 / 4

3/3

5 / 5.5

Where

Avenida Primavera Ocean Front

Where

quarter 2

Single-family home sales accounted for 70% of the 2014 Del Mar sales. Approximately 31% or $125M of the total sales volume was purchased all cash. This past year the Del Mar market saw home sales as high as $16M and Price/SQFT above $5,500. The charts to the far right detail the three highest home sales per quarter and the graphs below detail sales activity by product type.

2014

54

57 51

— MEDIAN DAYS ON MARKET —

68 61

2013

2014

$615 $605

2013

$649 $642

2014

$537 $656

Q3

— MEDIAN PRICE PER SQFT —

$875 $847

$729 $801

$917

Q2

Q1

70

2014

60

$53.4M

$85.7M $89.9M

$75.8M

$109M

$113M

2013

50 49

49

55

46

2014

38

51

58

2013

$813 $799

— TOTAL SALES VOLUME —

$101.3M $89.3M

— TOTAL SOLD —

2013

$596

The Del Mar real estate market had an amazing 2014! While the average days on market (DOM) remained the same as the 2013 market at 64 days, home sales increased by almost 9% accounting for 207 total transactions. Most notably, 2014 experienced nearly an $85M increase in sales volume with an average home price of approximately $1.95M. The graphs below detail the 2013 vs 2014 market activity.

— AVERAGE PRICE PER SQFT —

74 73

looking at the Del Mar market | 2013 vs. 2014

Ocean Front

Coast Blvd

Selling Price $14,500,000

$4,825,000

$4,850,000

SQFT

10,209 sqft

2,872 sqft

2,500 sqft

Price/SQFT

$1,420/sqft

$1,680/sqft

$1,940/sqft

Bed/Bath

6 / 7

3 / 3.5

4 / 3.5

Where

Ocean View

Sea View

Serpentine Dr

Selling Price $8,500,000

$6,175,000

$6,000,000

SQFT

2,249 sqft

5,300 sqft

4,633 sqft

Price/SQFT

$3,779/sqft

$1,165/sqft

$1,295/sqft

Bed/Bath

4 / 4

4 / 5

4 / 1 Den / 4.5

Where

Sandy Lane

Sandy Lane

Stratford Court

Selling Price $16,000,000

$6,000,000

$2,900,000

SQFT

2,883 sqft

3,883 sqft

2,346 sqft

Price/SQFT

$5,549/sqft $1,545/sqft $1,236/sqft

Bed/Bath

3 / 1 Den / 3.5

5 / 4

3 / 1 Den / 2

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. Sales data represents properties sold between Via de la Valle, Carmel Valley Road, and west of the I-5. If your property is currently listed this is not meant as a solicitation.


San Diego County | lean, mean & supreme in 2015

Diego County today, homebuilders are producing 25 percent as much of the single-family homes as they did in the mid-2000s when 9,000 homes were built.

Total Employment Change | San Diego County 2009 – 2014

In the housing business there are typically four resales for every new home built. This time around, a dearth of new home construction has substantially decreased the turnover of resales.

The Employment Picture Since the economic recovery began four years ago, San Diego County has added more than 100,000 new jobs and 100,000 new people. This past year, San Diego County added 30,000 jobs and now boast an unemployment of 5.8%. The unemployment rate is actually lower because the published rate excludes the military and this county has more than 110,000 persons in uniform. It also excludes the 30,000-plus workers who come across the border each morning and have jobs here. It is particularly gratifying to report that employment gains were across the board, in virtually every category. It’s important to note that for every three jobs gained, one is a basic job, which is considered to be the engine driving the local economy. Basic employment consists of industries that rely on external factors and consumers. In San Diego County, our basic jobs are doing very well, led by the military (as usual), manufacturing, tourism, science and research, and import/ exports. The key to the success of any metropolitan area economy is the growth of its basic industries, however, that the formula works in reverse as well. When a metropolitan area loses basic jobs, it also loses support jobs and inevitably begins a downhill spiral. Detroit is the perfect poster child for a failed economy. It, and the several vehicle manufacturing metros that surround it, have taken massive hits in their one basic industry. As a result, the young and the bright abandon the area soon after graduation, leaving the region with overwhelming burdens of pension funds, health and welfare services, and rising costs of local government. And the city goes bust. Here in San Diego, we are particularly blessed because we have multiple basic industries and they are all holding their own or expanding. Let’s start with the Federal government: San Diego County has a uniformed complement of 110,000 Navy and Marine personnel. In addition, there are more than 20,000 civilian employees attached to the military. As an added bonus, there are another 20,000+ Federal personnel in the county, including the border patrol (ICE), the FBI, and the court system. Several hundred million dollars in Federal contracts are also awarded annually for military-related institutions. These include SPAWAR, and a myriad of private firms producing goods and services related to the military, such as General Atomic and NASSCO.

client testimonials

One of the major basic industries in the San Diego County is the retirement community. Retirees are the ultimate basic industry, bringing their funds and income from outside the county and requiring few governmental services. A major part of the retirement component here is retired military, now numbering 58,000 (plus dependents). And let’s not forget more than 300,000 checks going out to Social Security recipients. Close behind the Feds is the tourism industry with more than 170,000 jobs, including hotels, cruise ships, restaurants, and recreational destinations like the San Diego Zoo and Sea World. And that doesn’t includes jobs generated in retail outlets that service the tourists. In third place is manufacturing with about 100,000 jobs. The biggest contributors in the category are transportation, aerospace, computers and electronics — all high-paying industries. As is often heralded, 75 percent of the drones manufactured in the U.S. are produced in this county, and that industry has just begun to take off. San Diego County’s university system is yet another wonderful basic industry. Our five major universities have more than 100,000 students, most of whose funds come from outside the county — including out-of-county parents. Rounding out the basic industries are import/export services, scientific research, and technical services. Pointedly, the basic industries have allowed the region to power through the recent recession, and be on the cutting edge of tomorrow. With more than one-third of the county’s adults boasting a bachelor degree or higher, San Diego County has a lot of brainpower to spread around in the future.

The Housing Outlook Resale housing also prospered this past year. In 2014, 40,000 homes were sold (excluding new homes). Prices in San Diego County increased anywhere between 6 and 10 percent, depending on location. The one laggard in the local economy was new construction. The industry had almost 100,000 employees at the peak in 2005 and then deflated like a punctured balloon. By 2011, construction employment declined by almost half. It’s gradually making its way back, but still only has about 67,000 jobs. Traditionally, construction pulls the economy out of recession, but not this time. The absence of new homebuilding (including condominiums) has caused the economy — locally and nationally — to endure a very sluggish recovery. In San

The other missing ingredient in San Diego County is condominiums. Construction has remained moribund particularly in higher-density product. In downtown San Diego, not one condominium project has broken ground since 2007. Even if someone begins construction in 2015, it can be assumed that an entire decade will pass without the completion of a single condominium unit downtown. Turning to 2015, it is very likely that we will see a repeat of 2014 and that’s not so bad. The State of California projects that the county will add more than 30,000 people. With an average of 1.6 jobs per household, that means a demand for almost 20,000 new housing units. Given the reticence of builders to produce condominiums and the absence of shovel-ready lots, we do not anticipate a major increase in construction this year. There will, however, continue to be a substantial number of new apartment projects underway. In fact, our database has almost 20,000 new apartments in the pipeline, most of which will be built out in the next three years. Most of those apartments are on land originally destined for condo development, particularly in the urban areas.

Median Prices Resale Single Family Homes | San Diego County 2006 – 2013

The demand for housing is most vividly noted in the rental sector where occupancy rates are in the high 90s and rents are increasing significantly. New projects are often seeing rents of 15-20% higher than the existing rental housing stock. In the new home market, most of the single-family homes are priced upward of $750,000 as most are north of Highway 56 in upscale communities. Finished lots are typically priced at $250,000-300,000, numbers that inevitably translate into very heady home prices. There will be an increase in townhome construction in 2015, but most of that will be in the southern part of the county in the Otay Ranch area. In South County, land is being graded and should be shovel-ready by mid-2015. Townhomes there will be priced somewhat sensibly, in the $400,000 range. In North County, however, there will continue to a dearth of moderately priced new homes. The resale market should continue to prosper in 2015, particularly in the lower price ranges. Areas once unattractive to the county’s first time buyers, will now find appeal, even if they are distant from employment centers. This trend includes a resuscitation of the Riverside housing market for San Diego employees. While I-15 isn’t a pleasant experience in peak hours, long distance commuting is often inevitable for first-time homebuyers. Home prices should increase modestly in 2015, as most areas have already played catch-up in the past two years. There will still be strong competition for the limited inventory in the moderate-priced urban core. Much of that housing is in need of major renovation and the fix-up business should also be vibrant this year.

Good news for Home Depot and Lowe’s. And the outlook should be vibrant in all sectors of San Diego County, and in all facets of the job market. We look for tourism, manufacturing, research and technology to add a substantial number of jobs in 2015 and for the unemployment rate to hover in the 5 to 5-1/2 percent range. Interest rates will remain delightfully low, making 2015 a very good year in San Diego. And oh yes, the weather will be consistently warm and sunny. Remember to make note of that for your friends in Buffalo.

Alan Nevin | Xpera Group Alan Nevin is the Director of Market Research and Forensic Services at Xpera Group, the largest provider of construction and real estate consultants on the West Coast. He serves the development, investment and legal industries with residential and commercial real estate valuations, real estate development market studies and litigation support. He is the co-founder of firms that bought, built, rehabbed and operated more than three dozen residential and commercial projects in San Diego County, valued in excess of $250 million.

“Jennifer succeeded in selling the property far beyond my expectations. She is professional, knowledgeable and understands the real estate market. Jennifer is not just a realtor, she is also project manager. She provided me with legal advisers, staging advisers, and handymen to help me get my property ready when I was ready to sell. She provided good suggestions around the marketing, staging and timing of the listing of the property. Working with Jennifer was wonderful.”

— Kevin

As a proud of member of Realtor Magazine’s 2014 national class of “30 under 30,” I invite you to read a few testimonials from past clients. I look forward to the opportunity to meet with future clients who are interested in residential real estate in the Del Mar and surrounding San Diego market. “Jennifer is one of the kindest and most professional people I have ever met. I’ve worked in the finance industry so I have a highly developed BS meter and high expectations in terms of service providers. She and her team helped my family and I sell my grandmother’s home after her death last summer. She helped us through an extremely emotional process and guided us through every step of the decisionmaking and pre-market process. No task was too small. I will rely on Jennifer and her team for any real estate needs going forward. Selecting them as our realtors was one of the best decisions I ever made.”

— Diane, Arlene, Dorrie “Jennifer has a natural openness that would make it difficult to dislike her. I quickly felt comfortable with her, sensing that she was more than competent in her field, yet honestly wanted us to get the home that was best for us. I took my husband to his first open house to show him why that particular house would not work for our needs, yet that exact house is the one we happily purchased a few days later. “In between, Jennifer and the team assisted us in looking beyond cosmetics to consider the changes that could make that house our home. She put us in touch with the architect who could create the solutions we could not imagine by ourselves. She made the process fun. While she certainly had other clients, we felt she was always available to meet our needs. “Jennifer pays attention to detail. When we were negotiating a minor request that a group of plants be left by the sellers, Jennifer changed her afternoon plans to meet me at the house just to be certain that she was correct. And the group’s gifts to us after the sale were not only flowers that were just my style, but also a tote bag Jennifer knew I would like because of an earlier casual conversation. That had nothing to do with real estate, but with a personal connection with her client.

“My husband and I are proud first-time homeowners as of a two months ago – but we could not have done it without Jennifer. We were so so so impressed by how Jennifer listened to our home-buying needs, spent time getting to know us and our preferences, taught us critical tips about house visits and offers, and generally went above and beyond any good – or great – realtor’s duties. When we closed on our home (in record time, I might add), Jennifer remained a trusted resource and advisor on our renovations and move. Jennifer is amazing with details, and follows through on every need efficiently. She is also a phenomenal communicator – dedicated to keeping her clients informed, in control, and ultimately at ease. Most of all, Jennifer is one of the most sincere and enthusiastic people you will meet who clearly LOVES real estate. This mix of skill, warmth and passion does not come by often, particularly in such a critical and potentially life-long role as “our realtor!” In sum, we are so pleased by our experience working with Jennifer and recommend her wholeheartedly.”

Jennifer and Nancy are resident experts of Del Mar. They pride themselves on providing an exceptional combination of concierge service, marketing savvy, and value as a negotiator to their Del Mar clients. Everything they do is centered around what’s best for their clients. Interested in current real estate information or additional market updates outside of the area? Please call or visit www.AndersonCoastal.com.

— Alice and Steve “We had the pleasure of working with Jennifer Anderson during the sale of our town home. She is knowledgeable, professional, and all around a great real estate agent. She advised us what to do in a multiple offer situation and it turned out great. We received an offer on our home that exceeded our expectations. We’ve had such a great experience working with Jennifer and really appreciate how she did everything she could to make sure we were getting the best deal on our home.”

— Brian & Debbie “Jennifer is one of the rare people you will work with where you genuinely know she cares for you as a person and not just a client. Real estate is a very personal investment and Jennifer takes the time to understand your needs and makes sure you are comfortable with the process every step of the way. She is extremely dedicated and does not take your trust for granted. I would highly recommend Jennifer to all of my friends, family, and colleagues and know without a doubt they would be in great hands!

Contact Jennifer and learn how she will market your real estate to sell for the highest possible price!

— Jenny and Nate

Jennifer’s interest in the renovations we have planned is genuine, and her advice was excellent. I know she is eager to see our results, and I look forward to seeing her again, as a friend now. We would definitely use Jennifer again as our realtor, and recommend her to others. We have bought and sold several homes, but our experience this time was our best.”

— Allyson and Bill

DEL MAR

2014

REAL ESTATE MARKET REVIEW

We hope that you find our Del Mar 2014 Market Recap informative. Should you want any additional information, please contact us directly. Interested in learning the value of your home? Selling your home for the highest possible price starts with calling us or visiting:

Nancy Anderson Jennifer Anderson 858.524.3077 Jennifer@AndersonCoastal.com CA BRE# 01963802 CA BRE# 01885540

www.AndersonCoastal.com 858.524.3077 Watch for our monthly newsletter, Del Mar Homeowner, which highlights local events and recent sales in Del Mar. If you are not already receiving this piece and would like to be added to our mailing list email us at Jennifer@AndersonCoastal.com.

www.AndersonCoastal.com Anderson Coastal Properties 1424 Camino Del Mar | Del Mar | 92014

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. If your property is currently listed this is not meant as a solicitation.

PRESENTED BY Jennifer and Nancy Anderson


San Diego County | lean, mean & supreme in 2015

Diego County today, homebuilders are producing 25 percent as much of the single-family homes as they did in the mid-2000s when 9,000 homes were built.

Total Employment Change | San Diego County 2009 – 2014

In the housing business there are typically four resales for every new home built. This time around, a dearth of new home construction has substantially decreased the turnover of resales.

The Employment Picture Since the economic recovery began four years ago, San Diego County has added more than 100,000 new jobs and 100,000 new people. This past year, San Diego County added 30,000 jobs and now boast an unemployment of 5.8%. The unemployment rate is actually lower because the published rate excludes the military and this county has more than 110,000 persons in uniform. It also excludes the 30,000-plus workers who come across the border each morning and have jobs here. It is particularly gratifying to report that employment gains were across the board, in virtually every category. It’s important to note that for every three jobs gained, one is a basic job, which is considered to be the engine driving the local economy. Basic employment consists of industries that rely on external factors and consumers. In San Diego County, our basic jobs are doing very well, led by the military (as usual), manufacturing, tourism, science and research, and import/ exports. The key to the success of any metropolitan area economy is the growth of its basic industries, however, that the formula works in reverse as well. When a metropolitan area loses basic jobs, it also loses support jobs and inevitably begins a downhill spiral. Detroit is the perfect poster child for a failed economy. It, and the several vehicle manufacturing metros that surround it, have taken massive hits in their one basic industry. As a result, the young and the bright abandon the area soon after graduation, leaving the region with overwhelming burdens of pension funds, health and welfare services, and rising costs of local government. And the city goes bust. Here in San Diego, we are particularly blessed because we have multiple basic industries and they are all holding their own or expanding. Let’s start with the Federal government: San Diego County has a uniformed complement of 110,000 Navy and Marine personnel. In addition, there are more than 20,000 civilian employees attached to the military. As an added bonus, there are another 20,000+ Federal personnel in the county, including the border patrol (ICE), the FBI, and the court system. Several hundred million dollars in Federal contracts are also awarded annually for military-related institutions. These include SPAWAR, and a myriad of private firms producing goods and services related to the military, such as General Atomic and NASSCO.

client testimonials

One of the major basic industries in the San Diego County is the retirement community. Retirees are the ultimate basic industry, bringing their funds and income from outside the county and requiring few governmental services. A major part of the retirement component here is retired military, now numbering 58,000 (plus dependents). And let’s not forget more than 300,000 checks going out to Social Security recipients. Close behind the Feds is the tourism industry with more than 170,000 jobs, including hotels, cruise ships, restaurants, and recreational destinations like the San Diego Zoo and Sea World. And that doesn’t includes jobs generated in retail outlets that service the tourists. In third place is manufacturing with about 100,000 jobs. The biggest contributors in the category are transportation, aerospace, computers and electronics — all high-paying industries. As is often heralded, 75 percent of the drones manufactured in the U.S. are produced in this county, and that industry has just begun to take off. San Diego County’s university system is yet another wonderful basic industry. Our five major universities have more than 100,000 students, most of whose funds come from outside the county — including out-of-county parents. Rounding out the basic industries are import/export services, scientific research, and technical services. Pointedly, the basic industries have allowed the region to power through the recent recession, and be on the cutting edge of tomorrow. With more than one-third of the county’s adults boasting a bachelor degree or higher, San Diego County has a lot of brainpower to spread around in the future.

The Housing Outlook Resale housing also prospered this past year. In 2014, 40,000 homes were sold (excluding new homes). Prices in San Diego County increased anywhere between 6 and 10 percent, depending on location. The one laggard in the local economy was new construction. The industry had almost 100,000 employees at the peak in 2005 and then deflated like a punctured balloon. By 2011, construction employment declined by almost half. It’s gradually making its way back, but still only has about 67,000 jobs. Traditionally, construction pulls the economy out of recession, but not this time. The absence of new homebuilding (including condominiums) has caused the economy — locally and nationally — to endure a very sluggish recovery. In San

The other missing ingredient in San Diego County is condominiums. Construction has remained moribund particularly in higher-density product. In downtown San Diego, not one condominium project has broken ground since 2007. Even if someone begins construction in 2015, it can be assumed that an entire decade will pass without the completion of a single condominium unit downtown. Turning to 2015, it is very likely that we will see a repeat of 2014 and that’s not so bad. The State of California projects that the county will add more than 30,000 people. With an average of 1.6 jobs per household, that means a demand for almost 20,000 new housing units. Given the reticence of builders to produce condominiums and the absence of shovel-ready lots, we do not anticipate a major increase in construction this year. There will, however, continue to be a substantial number of new apartment projects underway. In fact, our database has almost 20,000 new apartments in the pipeline, most of which will be built out in the next three years. Most of those apartments are on land originally destined for condo development, particularly in the urban areas.

Median Prices Resale Single Family Homes | San Diego County 2006 – 2013

The demand for housing is most vividly noted in the rental sector where occupancy rates are in the high 90s and rents are increasing significantly. New projects are often seeing rents of 15-20% higher than the existing rental housing stock. In the new home market, most of the single-family homes are priced upward of $750,000 as most are north of Highway 56 in upscale communities. Finished lots are typically priced at $250,000-300,000, numbers that inevitably translate into very heady home prices. There will be an increase in townhome construction in 2015, but most of that will be in the southern part of the county in the Otay Ranch area. In South County, land is being graded and should be shovel-ready by mid-2015. Townhomes there will be priced somewhat sensibly, in the $400,000 range. In North County, however, there will continue to a dearth of moderately priced new homes. The resale market should continue to prosper in 2015, particularly in the lower price ranges. Areas once unattractive to the county’s first time buyers, will now find appeal, even if they are distant from employment centers. This trend includes a resuscitation of the Riverside housing market for San Diego employees. While I-15 isn’t a pleasant experience in peak hours, long distance commuting is often inevitable for first-time homebuyers. Home prices should increase modestly in 2015, as most areas have already played catch-up in the past two years. There will still be strong competition for the limited inventory in the moderate-priced urban core. Much of that housing is in need of major renovation and the fix-up business should also be vibrant this year.

Good news for Home Depot and Lowe’s. And the outlook should be vibrant in all sectors of San Diego County, and in all facets of the job market. We look for tourism, manufacturing, research and technology to add a substantial number of jobs in 2015 and for the unemployment rate to hover in the 5 to 5-1/2 percent range. Interest rates will remain delightfully low, making 2015 a very good year in San Diego. And oh yes, the weather will be consistently warm and sunny. Remember to make note of that for your friends in Buffalo.

Alan Nevin | Xpera Group Alan Nevin is the Director of Market Research and Forensic Services at Xpera Group, the largest provider of construction and real estate consultants on the West Coast. He serves the development, investment and legal industries with residential and commercial real estate valuations, real estate development market studies and litigation support. He is the co-founder of firms that bought, built, rehabbed and operated more than three dozen residential and commercial projects in San Diego County, valued in excess of $250 million.

“Jennifer succeeded in selling the property far beyond my expectations. She is professional, knowledgeable and understands the real estate market. Jennifer is not just a realtor, she is also project manager. She provided me with legal advisers, staging advisers, and handymen to help me get my property ready when I was ready to sell. She provided good suggestions around the marketing, staging and timing of the listing of the property. Working with Jennifer was wonderful.”

— Kevin

As a proud of member of Realtor Magazine’s 2014 national class of “30 under 30,” I invite you to read a few testimonials from past clients. I look forward to the opportunity to meet with future clients who are interested in residential real estate in the Del Mar and surrounding San Diego market. “Jennifer is one of the kindest and most professional people I have ever met. I’ve worked in the finance industry so I have a highly developed BS meter and high expectations in terms of service providers. She and her team helped my family and I sell my grandmother’s home after her death last summer. She helped us through an extremely emotional process and guided us through every step of the decisionmaking and pre-market process. No task was too small. I will rely on Jennifer and her team for any real estate needs going forward. Selecting them as our realtors was one of the best decisions I ever made.”

— Diane, Arlene, Dorrie “Jennifer has a natural openness that would make it difficult to dislike her. I quickly felt comfortable with her, sensing that she was more than competent in her field, yet honestly wanted us to get the home that was best for us. I took my husband to his first open house to show him why that particular house would not work for our needs, yet that exact house is the one we happily purchased a few days later. “In between, Jennifer and the team assisted us in looking beyond cosmetics to consider the changes that could make that house our home. She put us in touch with the architect who could create the solutions we could not imagine by ourselves. She made the process fun. While she certainly had other clients, we felt she was always available to meet our needs. “Jennifer pays attention to detail. When we were negotiating a minor request that a group of plants be left by the sellers, Jennifer changed her afternoon plans to meet me at the house just to be certain that she was correct. And the group’s gifts to us after the sale were not only flowers that were just my style, but also a tote bag Jennifer knew I would like because of an earlier casual conversation. That had nothing to do with real estate, but with a personal connection with her client.

“My husband and I are proud first-time homeowners as of a two months ago – but we could not have done it without Jennifer. We were so so so impressed by how Jennifer listened to our home-buying needs, spent time getting to know us and our preferences, taught us critical tips about house visits and offers, and generally went above and beyond any good – or great – realtor’s duties. When we closed on our home (in record time, I might add), Jennifer remained a trusted resource and advisor on our renovations and move. Jennifer is amazing with details, and follows through on every need efficiently. She is also a phenomenal communicator – dedicated to keeping her clients informed, in control, and ultimately at ease. Most of all, Jennifer is one of the most sincere and enthusiastic people you will meet who clearly LOVES real estate. This mix of skill, warmth and passion does not come by often, particularly in such a critical and potentially life-long role as “our realtor!” In sum, we are so pleased by our experience working with Jennifer and recommend her wholeheartedly.”

Jennifer and Nancy are resident experts of Del Mar. They pride themselves on providing an exceptional combination of concierge service, marketing savvy, and value as a negotiator to their Del Mar clients. Everything they do is centered around what’s best for their clients. Interested in current real estate information or additional market updates outside of the area? Please call or visit www.AndersonCoastal.com.

— Alice and Steve “We had the pleasure of working with Jennifer Anderson during the sale of our town home. She is knowledgeable, professional, and all around a great real estate agent. She advised us what to do in a multiple offer situation and it turned out great. We received an offer on our home that exceeded our expectations. We’ve had such a great experience working with Jennifer and really appreciate how she did everything she could to make sure we were getting the best deal on our home.”

— Brian & Debbie “Jennifer is one of the rare people you will work with where you genuinely know she cares for you as a person and not just a client. Real estate is a very personal investment and Jennifer takes the time to understand your needs and makes sure you are comfortable with the process every step of the way. She is extremely dedicated and does not take your trust for granted. I would highly recommend Jennifer to all of my friends, family, and colleagues and know without a doubt they would be in great hands!

Contact Jennifer and learn how she will market your real estate to sell for the highest possible price!

— Jenny and Nate

Jennifer’s interest in the renovations we have planned is genuine, and her advice was excellent. I know she is eager to see our results, and I look forward to seeing her again, as a friend now. We would definitely use Jennifer again as our realtor, and recommend her to others. We have bought and sold several homes, but our experience this time was our best.”

— Allyson and Bill

DEL MAR

2014

REAL ESTATE MARKET REVIEW

We hope that you find our Del Mar 2014 Market Recap informative. Should you want any additional information, please contact us directly. Interested in learning the value of your home? Selling your home for the highest possible price starts with calling us or visiting:

Nancy Anderson Jennifer Anderson 858.524.3077 Jennifer@AndersonCoastal.com CA BRE# 01963802 CA BRE# 01885540

www.AndersonCoastal.com 858.524.3077 Watch for our monthly newsletter, Del Mar Homeowner, which highlights local events and recent sales in Del Mar. If you are not already receiving this piece and would like to be added to our mailing list email us at Jennifer@AndersonCoastal.com.

www.AndersonCoastal.com Anderson Coastal Properties 1424 Camino Del Mar | Del Mar | 92014

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. If your property is currently listed this is not meant as a solicitation.

PRESENTED BY Jennifer and Nancy Anderson


San Diego County | lean, mean & supreme in 2015

Diego County today, homebuilders are producing 25 percent as much of the single-family homes as they did in the mid-2000s when 9,000 homes were built.

Total Employment Change | San Diego County 2009 – 2014

In the housing business there are typically four resales for every new home built. This time around, a dearth of new home construction has substantially decreased the turnover of resales.

The Employment Picture Since the economic recovery began four years ago, San Diego County has added more than 100,000 new jobs and 100,000 new people. This past year, San Diego County added 30,000 jobs and now boast an unemployment of 5.8%. The unemployment rate is actually lower because the published rate excludes the military and this county has more than 110,000 persons in uniform. It also excludes the 30,000-plus workers who come across the border each morning and have jobs here. It is particularly gratifying to report that employment gains were across the board, in virtually every category. It’s important to note that for every three jobs gained, one is a basic job, which is considered to be the engine driving the local economy. Basic employment consists of industries that rely on external factors and consumers. In San Diego County, our basic jobs are doing very well, led by the military (as usual), manufacturing, tourism, science and research, and import/ exports. The key to the success of any metropolitan area economy is the growth of its basic industries, however, that the formula works in reverse as well. When a metropolitan area loses basic jobs, it also loses support jobs and inevitably begins a downhill spiral. Detroit is the perfect poster child for a failed economy. It, and the several vehicle manufacturing metros that surround it, have taken massive hits in their one basic industry. As a result, the young and the bright abandon the area soon after graduation, leaving the region with overwhelming burdens of pension funds, health and welfare services, and rising costs of local government. And the city goes bust. Here in San Diego, we are particularly blessed because we have multiple basic industries and they are all holding their own or expanding. Let’s start with the Federal government: San Diego County has a uniformed complement of 110,000 Navy and Marine personnel. In addition, there are more than 20,000 civilian employees attached to the military. As an added bonus, there are another 20,000+ Federal personnel in the county, including the border patrol (ICE), the FBI, and the court system. Several hundred million dollars in Federal contracts are also awarded annually for military-related institutions. These include SPAWAR, and a myriad of private firms producing goods and services related to the military, such as General Atomic and NASSCO.

client testimonials

One of the major basic industries in the San Diego County is the retirement community. Retirees are the ultimate basic industry, bringing their funds and income from outside the county and requiring few governmental services. A major part of the retirement component here is retired military, now numbering 58,000 (plus dependents). And let’s not forget more than 300,000 checks going out to Social Security recipients. Close behind the Feds is the tourism industry with more than 170,000 jobs, including hotels, cruise ships, restaurants, and recreational destinations like the San Diego Zoo and Sea World. And that doesn’t includes jobs generated in retail outlets that service the tourists. In third place is manufacturing with about 100,000 jobs. The biggest contributors in the category are transportation, aerospace, computers and electronics — all high-paying industries. As is often heralded, 75 percent of the drones manufactured in the U.S. are produced in this county, and that industry has just begun to take off. San Diego County’s university system is yet another wonderful basic industry. Our five major universities have more than 100,000 students, most of whose funds come from outside the county — including out-of-county parents. Rounding out the basic industries are import/export services, scientific research, and technical services. Pointedly, the basic industries have allowed the region to power through the recent recession, and be on the cutting edge of tomorrow. With more than one-third of the county’s adults boasting a bachelor degree or higher, San Diego County has a lot of brainpower to spread around in the future.

The Housing Outlook Resale housing also prospered this past year. In 2014, 40,000 homes were sold (excluding new homes). Prices in San Diego County increased anywhere between 6 and 10 percent, depending on location. The one laggard in the local economy was new construction. The industry had almost 100,000 employees at the peak in 2005 and then deflated like a punctured balloon. By 2011, construction employment declined by almost half. It’s gradually making its way back, but still only has about 67,000 jobs. Traditionally, construction pulls the economy out of recession, but not this time. The absence of new homebuilding (including condominiums) has caused the economy — locally and nationally — to endure a very sluggish recovery. In San

The other missing ingredient in San Diego County is condominiums. Construction has remained moribund particularly in higher-density product. In downtown San Diego, not one condominium project has broken ground since 2007. Even if someone begins construction in 2015, it can be assumed that an entire decade will pass without the completion of a single condominium unit downtown. Turning to 2015, it is very likely that we will see a repeat of 2014 and that’s not so bad. The State of California projects that the county will add more than 30,000 people. With an average of 1.6 jobs per household, that means a demand for almost 20,000 new housing units. Given the reticence of builders to produce condominiums and the absence of shovel-ready lots, we do not anticipate a major increase in construction this year. There will, however, continue to be a substantial number of new apartment projects underway. In fact, our database has almost 20,000 new apartments in the pipeline, most of which will be built out in the next three years. Most of those apartments are on land originally destined for condo development, particularly in the urban areas.

Median Prices Resale Single Family Homes | San Diego County 2006 – 2013

The demand for housing is most vividly noted in the rental sector where occupancy rates are in the high 90s and rents are increasing significantly. New projects are often seeing rents of 15-20% higher than the existing rental housing stock. In the new home market, most of the single-family homes are priced upward of $750,000 as most are north of Highway 56 in upscale communities. Finished lots are typically priced at $250,000-300,000, numbers that inevitably translate into very heady home prices. There will be an increase in townhome construction in 2015, but most of that will be in the southern part of the county in the Otay Ranch area. In South County, land is being graded and should be shovel-ready by mid-2015. Townhomes there will be priced somewhat sensibly, in the $400,000 range. In North County, however, there will continue to a dearth of moderately priced new homes. The resale market should continue to prosper in 2015, particularly in the lower price ranges. Areas once unattractive to the county’s first time buyers, will now find appeal, even if they are distant from employment centers. This trend includes a resuscitation of the Riverside housing market for San Diego employees. While I-15 isn’t a pleasant experience in peak hours, long distance commuting is often inevitable for first-time homebuyers. Home prices should increase modestly in 2015, as most areas have already played catch-up in the past two years. There will still be strong competition for the limited inventory in the moderate-priced urban core. Much of that housing is in need of major renovation and the fix-up business should also be vibrant this year.

Good news for Home Depot and Lowe’s. And the outlook should be vibrant in all sectors of San Diego County, and in all facets of the job market. We look for tourism, manufacturing, research and technology to add a substantial number of jobs in 2015 and for the unemployment rate to hover in the 5 to 5-1/2 percent range. Interest rates will remain delightfully low, making 2015 a very good year in San Diego. And oh yes, the weather will be consistently warm and sunny. Remember to make note of that for your friends in Buffalo.

Alan Nevin | Xpera Group Alan Nevin is the Director of Market Research and Forensic Services at Xpera Group, the largest provider of construction and real estate consultants on the West Coast. He serves the development, investment and legal industries with residential and commercial real estate valuations, real estate development market studies and litigation support. He is the co-founder of firms that bought, built, rehabbed and operated more than three dozen residential and commercial projects in San Diego County, valued in excess of $250 million.

“Jennifer succeeded in selling the property far beyond my expectations. She is professional, knowledgeable and understands the real estate market. Jennifer is not just a realtor, she is also project manager. She provided me with legal advisers, staging advisers, and handymen to help me get my property ready when I was ready to sell. She provided good suggestions around the marketing, staging and timing of the listing of the property. Working with Jennifer was wonderful.”

— Kevin

As a proud of member of Realtor Magazine’s 2014 national class of “30 under 30,” I invite you to read a few testimonials from past clients. I look forward to the opportunity to meet with future clients who are interested in residential real estate in the Del Mar and surrounding San Diego market. “Jennifer is one of the kindest and most professional people I have ever met. I’ve worked in the finance industry so I have a highly developed BS meter and high expectations in terms of service providers. She and her team helped my family and I sell my grandmother’s home after her death last summer. She helped us through an extremely emotional process and guided us through every step of the decisionmaking and pre-market process. No task was too small. I will rely on Jennifer and her team for any real estate needs going forward. Selecting them as our realtors was one of the best decisions I ever made.”

— Diane, Arlene, Dorrie “Jennifer has a natural openness that would make it difficult to dislike her. I quickly felt comfortable with her, sensing that she was more than competent in her field, yet honestly wanted us to get the home that was best for us. I took my husband to his first open house to show him why that particular house would not work for our needs, yet that exact house is the one we happily purchased a few days later. “In between, Jennifer and the team assisted us in looking beyond cosmetics to consider the changes that could make that house our home. She put us in touch with the architect who could create the solutions we could not imagine by ourselves. She made the process fun. While she certainly had other clients, we felt she was always available to meet our needs. “Jennifer pays attention to detail. When we were negotiating a minor request that a group of plants be left by the sellers, Jennifer changed her afternoon plans to meet me at the house just to be certain that she was correct. And the group’s gifts to us after the sale were not only flowers that were just my style, but also a tote bag Jennifer knew I would like because of an earlier casual conversation. That had nothing to do with real estate, but with a personal connection with her client.

“My husband and I are proud first-time homeowners as of a two months ago – but we could not have done it without Jennifer. We were so so so impressed by how Jennifer listened to our home-buying needs, spent time getting to know us and our preferences, taught us critical tips about house visits and offers, and generally went above and beyond any good – or great – realtor’s duties. When we closed on our home (in record time, I might add), Jennifer remained a trusted resource and advisor on our renovations and move. Jennifer is amazing with details, and follows through on every need efficiently. She is also a phenomenal communicator – dedicated to keeping her clients informed, in control, and ultimately at ease. Most of all, Jennifer is one of the most sincere and enthusiastic people you will meet who clearly LOVES real estate. This mix of skill, warmth and passion does not come by often, particularly in such a critical and potentially life-long role as “our realtor!” In sum, we are so pleased by our experience working with Jennifer and recommend her wholeheartedly.”

Jennifer and Nancy are resident experts of Del Mar. They pride themselves on providing an exceptional combination of concierge service, marketing savvy, and value as a negotiator to their Del Mar clients. Everything they do is centered around what’s best for their clients. Interested in current real estate information or additional market updates outside of the area? Please call or visit www.AndersonCoastal.com.

— Alice and Steve “We had the pleasure of working with Jennifer Anderson during the sale of our town home. She is knowledgeable, professional, and all around a great real estate agent. She advised us what to do in a multiple offer situation and it turned out great. We received an offer on our home that exceeded our expectations. We’ve had such a great experience working with Jennifer and really appreciate how she did everything she could to make sure we were getting the best deal on our home.”

— Brian & Debbie “Jennifer is one of the rare people you will work with where you genuinely know she cares for you as a person and not just a client. Real estate is a very personal investment and Jennifer takes the time to understand your needs and makes sure you are comfortable with the process every step of the way. She is extremely dedicated and does not take your trust for granted. I would highly recommend Jennifer to all of my friends, family, and colleagues and know without a doubt they would be in great hands!

Contact Jennifer and learn how she will market your real estate to sell for the highest possible price!

— Jenny and Nate

Jennifer’s interest in the renovations we have planned is genuine, and her advice was excellent. I know she is eager to see our results, and I look forward to seeing her again, as a friend now. We would definitely use Jennifer again as our realtor, and recommend her to others. We have bought and sold several homes, but our experience this time was our best.”

— Allyson and Bill

DEL MAR

2014

REAL ESTATE MARKET REVIEW

We hope that you find our Del Mar 2014 Market Recap informative. Should you want any additional information, please contact us directly. Interested in learning the value of your home? Selling your home for the highest possible price starts with calling us or visiting:

Nancy Anderson Jennifer Anderson 858.524.3077 Jennifer@AndersonCoastal.com CA BRE# 01963802 CA BRE# 01885540

www.AndersonCoastal.com 858.524.3077 Watch for our monthly newsletter, Del Mar Homeowner, which highlights local events and recent sales in Del Mar. If you are not already receiving this piece and would like to be added to our mailing list email us at Jennifer@AndersonCoastal.com.

www.AndersonCoastal.com Anderson Coastal Properties 1424 Camino Del Mar | Del Mar | 92014

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. If your property is currently listed this is not meant as a solicitation.

PRESENTED BY Jennifer and Nancy Anderson


San Diego County | lean, mean & supreme in 2015

Diego County today, homebuilders are producing 25 percent as much of the single-family homes as they did in the mid-2000s when 9,000 homes were built.

Total Employment Change | San Diego County 2009 – 2014

In the housing business there are typically four resales for every new home built. This time around, a dearth of new home construction has substantially decreased the turnover of resales.

The Employment Picture Since the economic recovery began four years ago, San Diego County has added more than 100,000 new jobs and 100,000 new people. This past year, San Diego County added 30,000 jobs and now boast an unemployment of 5.8%. The unemployment rate is actually lower because the published rate excludes the military and this county has more than 110,000 persons in uniform. It also excludes the 30,000-plus workers who come across the border each morning and have jobs here. It is particularly gratifying to report that employment gains were across the board, in virtually every category. It’s important to note that for every three jobs gained, one is a basic job, which is considered to be the engine driving the local economy. Basic employment consists of industries that rely on external factors and consumers. In San Diego County, our basic jobs are doing very well, led by the military (as usual), manufacturing, tourism, science and research, and import/ exports. The key to the success of any metropolitan area economy is the growth of its basic industries, however, that the formula works in reverse as well. When a metropolitan area loses basic jobs, it also loses support jobs and inevitably begins a downhill spiral. Detroit is the perfect poster child for a failed economy. It, and the several vehicle manufacturing metros that surround it, have taken massive hits in their one basic industry. As a result, the young and the bright abandon the area soon after graduation, leaving the region with overwhelming burdens of pension funds, health and welfare services, and rising costs of local government. And the city goes bust. Here in San Diego, we are particularly blessed because we have multiple basic industries and they are all holding their own or expanding. Let’s start with the Federal government: San Diego County has a uniformed complement of 110,000 Navy and Marine personnel. In addition, there are more than 20,000 civilian employees attached to the military. As an added bonus, there are another 20,000+ Federal personnel in the county, including the border patrol (ICE), the FBI, and the court system. Several hundred million dollars in Federal contracts are also awarded annually for military-related institutions. These include SPAWAR, and a myriad of private firms producing goods and services related to the military, such as General Atomic and NASSCO.

client testimonials

One of the major basic industries in the San Diego County is the retirement community. Retirees are the ultimate basic industry, bringing their funds and income from outside the county and requiring few governmental services. A major part of the retirement component here is retired military, now numbering 58,000 (plus dependents). And let’s not forget more than 300,000 checks going out to Social Security recipients. Close behind the Feds is the tourism industry with more than 170,000 jobs, including hotels, cruise ships, restaurants, and recreational destinations like the San Diego Zoo and Sea World. And that doesn’t includes jobs generated in retail outlets that service the tourists. In third place is manufacturing with about 100,000 jobs. The biggest contributors in the category are transportation, aerospace, computers and electronics — all high-paying industries. As is often heralded, 75 percent of the drones manufactured in the U.S. are produced in this county, and that industry has just begun to take off. San Diego County’s university system is yet another wonderful basic industry. Our five major universities have more than 100,000 students, most of whose funds come from outside the county — including out-of-county parents. Rounding out the basic industries are import/export services, scientific research, and technical services. Pointedly, the basic industries have allowed the region to power through the recent recession, and be on the cutting edge of tomorrow. With more than one-third of the county’s adults boasting a bachelor degree or higher, San Diego County has a lot of brainpower to spread around in the future.

The Housing Outlook Resale housing also prospered this past year. In 2014, 40,000 homes were sold (excluding new homes). Prices in San Diego County increased anywhere between 6 and 10 percent, depending on location. The one laggard in the local economy was new construction. The industry had almost 100,000 employees at the peak in 2005 and then deflated like a punctured balloon. By 2011, construction employment declined by almost half. It’s gradually making its way back, but still only has about 67,000 jobs. Traditionally, construction pulls the economy out of recession, but not this time. The absence of new homebuilding (including condominiums) has caused the economy — locally and nationally — to endure a very sluggish recovery. In San

The other missing ingredient in San Diego County is condominiums. Construction has remained moribund particularly in higher-density product. In downtown San Diego, not one condominium project has broken ground since 2007. Even if someone begins construction in 2015, it can be assumed that an entire decade will pass without the completion of a single condominium unit downtown. Turning to 2015, it is very likely that we will see a repeat of 2014 and that’s not so bad. The State of California projects that the county will add more than 30,000 people. With an average of 1.6 jobs per household, that means a demand for almost 20,000 new housing units. Given the reticence of builders to produce condominiums and the absence of shovel-ready lots, we do not anticipate a major increase in construction this year. There will, however, continue to be a substantial number of new apartment projects underway. In fact, our database has almost 20,000 new apartments in the pipeline, most of which will be built out in the next three years. Most of those apartments are on land originally destined for condo development, particularly in the urban areas.

Median Prices Resale Single Family Homes | San Diego County 2006 – 2013

The demand for housing is most vividly noted in the rental sector where occupancy rates are in the high 90s and rents are increasing significantly. New projects are often seeing rents of 15-20% higher than the existing rental housing stock. In the new home market, most of the single-family homes are priced upward of $750,000 as most are north of Highway 56 in upscale communities. Finished lots are typically priced at $250,000-300,000, numbers that inevitably translate into very heady home prices. There will be an increase in townhome construction in 2015, but most of that will be in the southern part of the county in the Otay Ranch area. In South County, land is being graded and should be shovel-ready by mid-2015. Townhomes there will be priced somewhat sensibly, in the $400,000 range. In North County, however, there will continue to a dearth of moderately priced new homes. The resale market should continue to prosper in 2015, particularly in the lower price ranges. Areas once unattractive to the county’s first time buyers, will now find appeal, even if they are distant from employment centers. This trend includes a resuscitation of the Riverside housing market for San Diego employees. While I-15 isn’t a pleasant experience in peak hours, long distance commuting is often inevitable for first-time homebuyers. Home prices should increase modestly in 2015, as most areas have already played catch-up in the past two years. There will still be strong competition for the limited inventory in the moderate-priced urban core. Much of that housing is in need of major renovation and the fix-up business should also be vibrant this year.

Good news for Home Depot and Lowe’s. And the outlook should be vibrant in all sectors of San Diego County, and in all facets of the job market. We look for tourism, manufacturing, research and technology to add a substantial number of jobs in 2015 and for the unemployment rate to hover in the 5 to 5-1/2 percent range. Interest rates will remain delightfully low, making 2015 a very good year in San Diego. And oh yes, the weather will be consistently warm and sunny. Remember to make note of that for your friends in Buffalo.

Alan Nevin | Xpera Group Alan Nevin is the Director of Market Research and Forensic Services at Xpera Group, the largest provider of construction and real estate consultants on the West Coast. He serves the development, investment and legal industries with residential and commercial real estate valuations, real estate development market studies and litigation support. He is the co-founder of firms that bought, built, rehabbed and operated more than three dozen residential and commercial projects in San Diego County, valued in excess of $250 million.

“Jennifer succeeded in selling the property far beyond my expectations. She is professional, knowledgeable and understands the real estate market. Jennifer is not just a realtor, she is also project manager. She provided me with legal advisers, staging advisers, and handymen to help me get my property ready when I was ready to sell. She provided good suggestions around the marketing, staging and timing of the listing of the property. Working with Jennifer was wonderful.”

— Kevin

As a proud of member of Realtor Magazine’s 2014 national class of “30 under 30,” I invite you to read a few testimonials from past clients. I look forward to the opportunity to meet with future clients who are interested in residential real estate in the Del Mar and surrounding San Diego market. “Jennifer is one of the kindest and most professional people I have ever met. I’ve worked in the finance industry so I have a highly developed BS meter and high expectations in terms of service providers. She and her team helped my family and I sell my grandmother’s home after her death last summer. She helped us through an extremely emotional process and guided us through every step of the decisionmaking and pre-market process. No task was too small. I will rely on Jennifer and her team for any real estate needs going forward. Selecting them as our realtors was one of the best decisions I ever made.”

— Diane, Arlene, Dorrie “Jennifer has a natural openness that would make it difficult to dislike her. I quickly felt comfortable with her, sensing that she was more than competent in her field, yet honestly wanted us to get the home that was best for us. I took my husband to his first open house to show him why that particular house would not work for our needs, yet that exact house is the one we happily purchased a few days later. “In between, Jennifer and the team assisted us in looking beyond cosmetics to consider the changes that could make that house our home. She put us in touch with the architect who could create the solutions we could not imagine by ourselves. She made the process fun. While she certainly had other clients, we felt she was always available to meet our needs. “Jennifer pays attention to detail. When we were negotiating a minor request that a group of plants be left by the sellers, Jennifer changed her afternoon plans to meet me at the house just to be certain that she was correct. And the group’s gifts to us after the sale were not only flowers that were just my style, but also a tote bag Jennifer knew I would like because of an earlier casual conversation. That had nothing to do with real estate, but with a personal connection with her client.

“My husband and I are proud first-time homeowners as of a two months ago – but we could not have done it without Jennifer. We were so so so impressed by how Jennifer listened to our home-buying needs, spent time getting to know us and our preferences, taught us critical tips about house visits and offers, and generally went above and beyond any good – or great – realtor’s duties. When we closed on our home (in record time, I might add), Jennifer remained a trusted resource and advisor on our renovations and move. Jennifer is amazing with details, and follows through on every need efficiently. She is also a phenomenal communicator – dedicated to keeping her clients informed, in control, and ultimately at ease. Most of all, Jennifer is one of the most sincere and enthusiastic people you will meet who clearly LOVES real estate. This mix of skill, warmth and passion does not come by often, particularly in such a critical and potentially life-long role as “our realtor!” In sum, we are so pleased by our experience working with Jennifer and recommend her wholeheartedly.”

Jennifer and Nancy are resident experts of Del Mar. They pride themselves on providing an exceptional combination of concierge service, marketing savvy, and value as a negotiator to their Del Mar clients. Everything they do is centered around what’s best for their clients. Interested in current real estate information or additional market updates outside of the area? Please call or visit www.AndersonCoastal.com.

— Alice and Steve “We had the pleasure of working with Jennifer Anderson during the sale of our town home. She is knowledgeable, professional, and all around a great real estate agent. She advised us what to do in a multiple offer situation and it turned out great. We received an offer on our home that exceeded our expectations. We’ve had such a great experience working with Jennifer and really appreciate how she did everything she could to make sure we were getting the best deal on our home.”

— Brian & Debbie “Jennifer is one of the rare people you will work with where you genuinely know she cares for you as a person and not just a client. Real estate is a very personal investment and Jennifer takes the time to understand your needs and makes sure you are comfortable with the process every step of the way. She is extremely dedicated and does not take your trust for granted. I would highly recommend Jennifer to all of my friends, family, and colleagues and know without a doubt they would be in great hands!

Contact Jennifer and learn how she will market your real estate to sell for the highest possible price!

— Jenny and Nate

Jennifer’s interest in the renovations we have planned is genuine, and her advice was excellent. I know she is eager to see our results, and I look forward to seeing her again, as a friend now. We would definitely use Jennifer again as our realtor, and recommend her to others. We have bought and sold several homes, but our experience this time was our best.”

— Allyson and Bill

DEL MAR

2014

REAL ESTATE MARKET REVIEW

We hope that you find our Del Mar 2014 Market Recap informative. Should you want any additional information, please contact us directly. Interested in learning the value of your home? Selling your home for the highest possible price starts with calling us or visiting:

Nancy Anderson Jennifer Anderson 858.524.3077 Jennifer@AndersonCoastal.com CA BRE# 01963802 CA BRE# 01885540

www.AndersonCoastal.com 858.524.3077 Watch for our monthly newsletter, Del Mar Homeowner, which highlights local events and recent sales in Del Mar. If you are not already receiving this piece and would like to be added to our mailing list email us at Jennifer@AndersonCoastal.com.

www.AndersonCoastal.com Anderson Coastal Properties 1424 Camino Del Mar | Del Mar | 92014

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. If your property is currently listed this is not meant as a solicitation.

PRESENTED BY Jennifer and Nancy Anderson


San Diego County | lean, mean & supreme in 2015

Diego County today, homebuilders are producing 25 percent as much of the single-family homes as they did in the mid-2000s when 9,000 homes were built.

Total Employment Change | San Diego County 2009 – 2014

In the housing business there are typically four resales for every new home built. This time around, a dearth of new home construction has substantially decreased the turnover of resales.

The Employment Picture Since the economic recovery began four years ago, San Diego County has added more than 100,000 new jobs and 100,000 new people. This past year, San Diego County added 30,000 jobs and now boast an unemployment of 5.8%. The unemployment rate is actually lower because the published rate excludes the military and this county has more than 110,000 persons in uniform. It also excludes the 30,000-plus workers who come across the border each morning and have jobs here. It is particularly gratifying to report that employment gains were across the board, in virtually every category. It’s important to note that for every three jobs gained, one is a basic job, which is considered to be the engine driving the local economy. Basic employment consists of industries that rely on external factors and consumers. In San Diego County, our basic jobs are doing very well, led by the military (as usual), manufacturing, tourism, science and research, and import/ exports. The key to the success of any metropolitan area economy is the growth of its basic industries, however, that the formula works in reverse as well. When a metropolitan area loses basic jobs, it also loses support jobs and inevitably begins a downhill spiral. Detroit is the perfect poster child for a failed economy. It, and the several vehicle manufacturing metros that surround it, have taken massive hits in their one basic industry. As a result, the young and the bright abandon the area soon after graduation, leaving the region with overwhelming burdens of pension funds, health and welfare services, and rising costs of local government. And the city goes bust. Here in San Diego, we are particularly blessed because we have multiple basic industries and they are all holding their own or expanding. Let’s start with the Federal government: San Diego County has a uniformed complement of 110,000 Navy and Marine personnel. In addition, there are more than 20,000 civilian employees attached to the military. As an added bonus, there are another 20,000+ Federal personnel in the county, including the border patrol (ICE), the FBI, and the court system. Several hundred million dollars in Federal contracts are also awarded annually for military-related institutions. These include SPAWAR, and a myriad of private firms producing goods and services related to the military, such as General Atomic and NASSCO.

client testimonials

One of the major basic industries in the San Diego County is the retirement community. Retirees are the ultimate basic industry, bringing their funds and income from outside the county and requiring few governmental services. A major part of the retirement component here is retired military, now numbering 58,000 (plus dependents). And let’s not forget more than 300,000 checks going out to Social Security recipients. Close behind the Feds is the tourism industry with more than 170,000 jobs, including hotels, cruise ships, restaurants, and recreational destinations like the San Diego Zoo and Sea World. And that doesn’t includes jobs generated in retail outlets that service the tourists. In third place is manufacturing with about 100,000 jobs. The biggest contributors in the category are transportation, aerospace, computers and electronics — all high-paying industries. As is often heralded, 75 percent of the drones manufactured in the U.S. are produced in this county, and that industry has just begun to take off. San Diego County’s university system is yet another wonderful basic industry. Our five major universities have more than 100,000 students, most of whose funds come from outside the county — including out-of-county parents. Rounding out the basic industries are import/export services, scientific research, and technical services. Pointedly, the basic industries have allowed the region to power through the recent recession, and be on the cutting edge of tomorrow. With more than one-third of the county’s adults boasting a bachelor degree or higher, San Diego County has a lot of brainpower to spread around in the future.

The Housing Outlook Resale housing also prospered this past year. In 2014, 40,000 homes were sold (excluding new homes). Prices in San Diego County increased anywhere between 6 and 10 percent, depending on location. The one laggard in the local economy was new construction. The industry had almost 100,000 employees at the peak in 2005 and then deflated like a punctured balloon. By 2011, construction employment declined by almost half. It’s gradually making its way back, but still only has about 67,000 jobs. Traditionally, construction pulls the economy out of recession, but not this time. The absence of new homebuilding (including condominiums) has caused the economy — locally and nationally — to endure a very sluggish recovery. In San

The other missing ingredient in San Diego County is condominiums. Construction has remained moribund particularly in higher-density product. In downtown San Diego, not one condominium project has broken ground since 2007. Even if someone begins construction in 2015, it can be assumed that an entire decade will pass without the completion of a single condominium unit downtown. Turning to 2015, it is very likely that we will see a repeat of 2014 and that’s not so bad. The State of California projects that the county will add more than 30,000 people. With an average of 1.6 jobs per household, that means a demand for almost 20,000 new housing units. Given the reticence of builders to produce condominiums and the absence of shovel-ready lots, we do not anticipate a major increase in construction this year. There will, however, continue to be a substantial number of new apartment projects underway. In fact, our database has almost 20,000 new apartments in the pipeline, most of which will be built out in the next three years. Most of those apartments are on land originally destined for condo development, particularly in the urban areas.

Median Prices Resale Single Family Homes | San Diego County 2006 – 2013

The demand for housing is most vividly noted in the rental sector where occupancy rates are in the high 90s and rents are increasing significantly. New projects are often seeing rents of 15-20% higher than the existing rental housing stock. In the new home market, most of the single-family homes are priced upward of $750,000 as most are north of Highway 56 in upscale communities. Finished lots are typically priced at $250,000-300,000, numbers that inevitably translate into very heady home prices. There will be an increase in townhome construction in 2015, but most of that will be in the southern part of the county in the Otay Ranch area. In South County, land is being graded and should be shovel-ready by mid-2015. Townhomes there will be priced somewhat sensibly, in the $400,000 range. In North County, however, there will continue to a dearth of moderately priced new homes. The resale market should continue to prosper in 2015, particularly in the lower price ranges. Areas once unattractive to the county’s first time buyers, will now find appeal, even if they are distant from employment centers. This trend includes a resuscitation of the Riverside housing market for San Diego employees. While I-15 isn’t a pleasant experience in peak hours, long distance commuting is often inevitable for first-time homebuyers. Home prices should increase modestly in 2015, as most areas have already played catch-up in the past two years. There will still be strong competition for the limited inventory in the moderate-priced urban core. Much of that housing is in need of major renovation and the fix-up business should also be vibrant this year.

Good news for Home Depot and Lowe’s. And the outlook should be vibrant in all sectors of San Diego County, and in all facets of the job market. We look for tourism, manufacturing, research and technology to add a substantial number of jobs in 2015 and for the unemployment rate to hover in the 5 to 5-1/2 percent range. Interest rates will remain delightfully low, making 2015 a very good year in San Diego. And oh yes, the weather will be consistently warm and sunny. Remember to make note of that for your friends in Buffalo.

Alan Nevin | Xpera Group Alan Nevin is the Director of Market Research and Forensic Services at Xpera Group, the largest provider of construction and real estate consultants on the West Coast. He serves the development, investment and legal industries with residential and commercial real estate valuations, real estate development market studies and litigation support. He is the co-founder of firms that bought, built, rehabbed and operated more than three dozen residential and commercial projects in San Diego County, valued in excess of $250 million.

“Jennifer succeeded in selling the property far beyond my expectations. She is professional, knowledgeable and understands the real estate market. Jennifer is not just a realtor, she is also project manager. She provided me with legal advisers, staging advisers, and handymen to help me get my property ready when I was ready to sell. She provided good suggestions around the marketing, staging and timing of the listing of the property. Working with Jennifer was wonderful.”

— Kevin

As a proud of member of Realtor Magazine’s 2014 national class of “30 under 30,” I invite you to read a few testimonials from past clients. I look forward to the opportunity to meet with future clients who are interested in residential real estate in the Del Mar and surrounding San Diego market. “Jennifer is one of the kindest and most professional people I have ever met. I’ve worked in the finance industry so I have a highly developed BS meter and high expectations in terms of service providers. She and her team helped my family and I sell my grandmother’s home after her death last summer. She helped us through an extremely emotional process and guided us through every step of the decisionmaking and pre-market process. No task was too small. I will rely on Jennifer and her team for any real estate needs going forward. Selecting them as our realtors was one of the best decisions I ever made.”

— Diane, Arlene, Dorrie “Jennifer has a natural openness that would make it difficult to dislike her. I quickly felt comfortable with her, sensing that she was more than competent in her field, yet honestly wanted us to get the home that was best for us. I took my husband to his first open house to show him why that particular house would not work for our needs, yet that exact house is the one we happily purchased a few days later. “In between, Jennifer and the team assisted us in looking beyond cosmetics to consider the changes that could make that house our home. She put us in touch with the architect who could create the solutions we could not imagine by ourselves. She made the process fun. While she certainly had other clients, we felt she was always available to meet our needs. “Jennifer pays attention to detail. When we were negotiating a minor request that a group of plants be left by the sellers, Jennifer changed her afternoon plans to meet me at the house just to be certain that she was correct. And the group’s gifts to us after the sale were not only flowers that were just my style, but also a tote bag Jennifer knew I would like because of an earlier casual conversation. That had nothing to do with real estate, but with a personal connection with her client.

“My husband and I are proud first-time homeowners as of a two months ago – but we could not have done it without Jennifer. We were so so so impressed by how Jennifer listened to our home-buying needs, spent time getting to know us and our preferences, taught us critical tips about house visits and offers, and generally went above and beyond any good – or great – realtor’s duties. When we closed on our home (in record time, I might add), Jennifer remained a trusted resource and advisor on our renovations and move. Jennifer is amazing with details, and follows through on every need efficiently. She is also a phenomenal communicator – dedicated to keeping her clients informed, in control, and ultimately at ease. Most of all, Jennifer is one of the most sincere and enthusiastic people you will meet who clearly LOVES real estate. This mix of skill, warmth and passion does not come by often, particularly in such a critical and potentially life-long role as “our realtor!” In sum, we are so pleased by our experience working with Jennifer and recommend her wholeheartedly.”

Jennifer and Nancy are resident experts of Del Mar. They pride themselves on providing an exceptional combination of concierge service, marketing savvy, and value as a negotiator to their Del Mar clients. Everything they do is centered around what’s best for their clients. Interested in current real estate information or additional market updates outside of the area? Please call or visit www.AndersonCoastal.com.

— Alice and Steve “We had the pleasure of working with Jennifer Anderson during the sale of our town home. She is knowledgeable, professional, and all around a great real estate agent. She advised us what to do in a multiple offer situation and it turned out great. We received an offer on our home that exceeded our expectations. We’ve had such a great experience working with Jennifer and really appreciate how she did everything she could to make sure we were getting the best deal on our home.”

— Brian & Debbie “Jennifer is one of the rare people you will work with where you genuinely know she cares for you as a person and not just a client. Real estate is a very personal investment and Jennifer takes the time to understand your needs and makes sure you are comfortable with the process every step of the way. She is extremely dedicated and does not take your trust for granted. I would highly recommend Jennifer to all of my friends, family, and colleagues and know without a doubt they would be in great hands!

Contact Jennifer and learn how she will market your real estate to sell for the highest possible price!

— Jenny and Nate

Jennifer’s interest in the renovations we have planned is genuine, and her advice was excellent. I know she is eager to see our results, and I look forward to seeing her again, as a friend now. We would definitely use Jennifer again as our realtor, and recommend her to others. We have bought and sold several homes, but our experience this time was our best.”

— Allyson and Bill

DEL MAR

2014

REAL ESTATE MARKET REVIEW

We hope that you find our Del Mar 2014 Market Recap informative. Should you want any additional information, please contact us directly. Interested in learning the value of your home? Selling your home for the highest possible price starts with calling us or visiting:

Nancy Anderson Jennifer Anderson 858.524.3077 Jennifer@AndersonCoastal.com CA BRE# 01963802 CA BRE# 01885540

www.AndersonCoastal.com 858.524.3077 Watch for our monthly newsletter, Del Mar Homeowner, which highlights local events and recent sales in Del Mar. If you are not already receiving this piece and would like to be added to our mailing list email us at Jennifer@AndersonCoastal.com.

www.AndersonCoastal.com Anderson Coastal Properties 1424 Camino Del Mar | Del Mar | 92014

All information is deemed reliable but not guaranteed. Data from SANDICOR, Inc. for 1/1/13 through 12/31/14 and represents properties listed or sold by various brokers. If your property is currently listed this is not meant as a solicitation.

PRESENTED BY Jennifer and Nancy Anderson

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Del Mar 2014 | Real Estate Market Review  

Exclusively Presented by: Jennifer B. Anderson | Anderson Coastal Properties

Del Mar 2014 | Real Estate Market Review  

Exclusively Presented by: Jennifer B. Anderson | Anderson Coastal Properties

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