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USPA Properties, Inc. Quarterly News Publication

Issue I

Volume I

January 2010

INDEX Letter from the President

2

Arvind Launches in India

3

Store Design Initiative

3

Polo Gold Cup Italy

4

U.S. Polo Assn. Designs

5

Plaid is Back

8

Red, White and Blue Trims

12

6-Hole Buttons

13

Traditional Spirit Since 1890

14

Welcome New Licensees

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The first U.S. polo club was created in Westchester County, New York in 1876.

Welcome to Red, White, and Blue Heritage Month 1


Letterfrom the President As we approach year end, we are all looking for a happy ending to a gloomy 2009. One thing is for certain – the impact of a poor economy has caused all of us to re-evaluate how we do business. Efforts to minimize the effects of our currency exchange rate fluctuation, liquidation of excess inventory, adjustments to consumer demand, absorption of rising costs, and, at the same time, meeting the demands of our customers are all of utmost importance. As Albert Einstein said, “The definition of insanity is doing the same thing over and over again and expecting different results.” We must embrace needed change. What worked 10 years ago doesn’t necessarily work today. While our competitors are closing stores, we should be opening stores. While they are cutting back on quality, we must improve our quality. Now is the time to advertise, as others have cut back their advertising budgets and costs to advertise have declined. Consumers around the world have dramatically changed their spending habits; they have become frugal. The consumer is spending more wisely, seeking value and substance before style, and focusing on needs before wants. This is a great opportunity to gain more market share, and to take advantage of this opportunity, our product design, quality, and pricing must be right. In 2010, USPA Properties (USPAP) intends to improve communications and strengthen our relationship with our licensees. We want to share more information with you about

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what is working and what is not within our licensing family, and provide more design direction and seasonal themes that make our brand stand out from our competition. This quarterly newsletter is just one example of how we intend to share information. Another USPAP 2010 initiative is to consolidate the key elements of our existing U.S. Polo Assn. stores and create a store design for all to follow. The Fitch design was a start; however, it was merely a concept. It’s now time to incorporate the key elements of our existing stores into a blueprint. We will solicit input from those of you who have stores. As we currently have over 50 U.S. Polo Assn. mono brand stores, with more opening each month, it is imperative that all our stores have the same look and feel if we want to truly be a global brand. This coming year, as we celebrate the 120th anniversary of the U.S. Polo Association, USPAP will focus on redesigning its web site so consumers can easily navigate to the closest retail store where U.S. Polo Assn. product is sold. Our next step will be search engine maximization. From the staff of USPAP and its Board of Directors, we thank you for your support and dedication to the U.S. Polo Assn. brand, and we wish you a happy and prosperous New Year!

David Cummings President/CEO, USPA Properties, Inc.


Arvind Launches U.S. Polo Assn. Brand in India In June 2009, Arvind Brands launched its full collection of men’s sportswear in key cities throughout India. Arvind’s very aggressive distribution model required any department store that wished to carry the brand to do so in a “Shopin-Shop” environment that was provided by the licensee. Speaking with J. Suresh, Arvind Brands and retail stores CEO, and Alok Dubey, Arvind’s U.S. Polo Assn. Brand Manager, both believed that it was important the brand be shown within a “collection environment” and not sold on a classification basis only. There is also a significant polo ambience to connect the brand with the “genuine spirit of polo.” Sumeet Soni, Head of Sales, reported that the brand is off to a fast start with sales averaging 42 Rupees per square foot per day. He believes the enthusiastic consumer response is due to exceptional value for the quality and styling. Soni pointed out that a Tommy Hilfiger woven shirt is selling for about USD $60 compared to a

U.S. Polo Assn. woven shirt at approximately USD $42. During Brian Kaminer and Jim Scully’s October visit to India, both noted no discernible difference in the overall quality and styling of the two items. We understand that U.S. Polo Assn. products sold 4 to 1 compared to Tommy Hilfiger sales. Arvind’s brand strategy of quality and value for price should continue to be a key element of success for the U.S. Polo Assn. brand. Arvind plans a roll-out of 65 U.S. Polo Assn. brand Shopin-Shops by the end of 2009 and is in the initial stages of adding women’s and children’s sportswear. Once all the major classifications are completed, plans are to build U.S. Polo Assn. mono brand retail stores in Bangalore, Mumbai, Calcutta and Delhi. ABOUT ARVIND: Arvind Mills was established in 1931 and quickly became one of the largest producers of textile fabrics in the world. Today, Arvind is a multi-faceted conglomerate operating as a producer and exporter of fabrics and finished apparel worldwide. In addition, Arvind owns its own apparel brands as well as operates joint ventures and license agreements with internationally known brands such as VF Corporation (Wrangler, Lee, Nautica, Kipling); PVH Corporation (Arrow and Van Heusen); Gant, Tommy Hilfiger and U.S. Polo Assn.

Store Design Initiative As Aydinli in Turkey, Enabravo in Panama, Bestill in China, and JRA in the United States continue to expand their U.S. Polo Assn. business by opening mono brand stores, other licensees, such as Arvind in India and Incom in Italy, are in the planning phases of opening U.S. Polo Assn. retail stores. It is important that USPAP ensures certain recognizable features to all of our branded stores. To establish this standard, USPAP is currently negotiating with two companies specializing in retail store design, The Bergman Group (Los Angeles, CA) and The Grayson Group (New York City). Both companies are well known and highly

Fact

respected within the industry as leaders and innovators in store design. The initial stage of the project is estimated to take six to eight weeks. As substantive information becomes available, we will update you with information for your review and comments. What we hope to achieve is the creation of several KEY STORE CHARACTERISTICS that convey the U.S. Polo Assn. brand within the store environment, enhancing our brand recognition to consumers from region to region.

Polo was an Olympic sport from 1900-1939

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Polo Gold Cup Italy U.S. Polo Assn. Special Limited Edition Shirts The Polo Gold Cup is the most prestigious tournament series in Italy and one of the most important in Europe. The tournaments take place at three of Italy’s most beautiful locations: the alpine Misurina Lake in winter (on snow), in spring at Tuscany’s Cortina d’Ampezzo, and

in early summer at Costa Smeralda. The Polo Tournament Special Limited Edition apparel line is based on a partnership agreement between Incom S.P.A. and the polo clubs of Cortina and Costa Smeralda. Incom designed a special

limited collection of high quality polo shirts for men and boys, cobranding the logos of Cortina Winter Polo and Costa Smeralda Polo, as well as the U.S. Polo Assn. marks. In addition, Incom created special POS material to be used only for the limited collection.

Cortina Player Polo

This special collection will be sold exclusively during the tournaments in Cortina and Costa Smeralda, at boutiques beside the polo fields, and, as of March 2010, by 100 carefully selected retailers in Europe.

Polo Gold Cup

First orders have already been placed and have far exceeded expected volumes.

Costa Smeralda Polo Team

Cortina Winter Polo

Smeralda Player Polo

Fact 4

Polo, played on horseback, is arguably the oldest recorded team sport in known history, with the first matches played in Persia over 2,500 years ago.


U.S. Polo Assn. DESIGN UPDATE by Brian Kaminer

Welcome to our first of many design updates. My travels around the globe, looking at what you have created allows me to see new ways to grow and develop the brand. With your influence, as well as the market’s, I bring you these new ideas that will take our brand to the next level. This month is about our Red, White and Blue Heritage. The U.S. Polo Assn. brand is allAmerican. I would like you to consider a collection in these brand defining colors every three months. Most of you have had success with items based on red, white and blue (RWB) so here are a few ideas to further grow and develop this brand identifying color concept.

Plaid is back...and it's important as a design element. We see it as a way to develop the business and brand. We created the following plaid to support the brand positioning: classic, strong and, of course, red, white and blue. Here are a few ideas of different ways and sizes in which the plaid can be used.

Consistent with our red, white and blue theme, please see our example of a stripe used in the back neck of knits. This strip of stripe, when used consistently, will define the brand beyond our Double Horsemen logo.

One of the most exciting brand details came from Incom, our licensee in Italy, where they created a 6-hole button. With this button you are able to attach the buttons with player numbers 1 through 4. It is a fabulous opportunity for us to strengthen the brand worldwide by incorporating ideas from each other. 5


U.S. Polo Assn. FLAG BRANDING Below are two exciting new examples of USPA flag graphics. Note how well they work with our other branding details. Double chest branding, could be direct embroidery and flocking.

Flag used as a chest graphic and garment dyed.

Left chest pocket branding with small detail brand on opposite side.

Large flag graphic with hood ties and cuff brand identity.

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U.S. Polo Assn. FLAG ARTWORK Below are examples of different types of USPA all-American graphics

This layout can be used larger for back placments.

Using a bold USPA may allow for a chest embroidery placement with direct printing of crossed flags.

This layout can be simplified for smaller chest placements.

Crossed flags can be used as a secondary graphic element.

This layout can be used for larger chest and back placements in a variety of application techniques.

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PLAYERS PLAID Below are two Players Plaid design layouts for use. Options A & C represent a small-to-medium size, scaled down plaid. Option B is a large format, exploded plaid.

Below is a small-to-medium-size plaid layout.

This is a medium-sized plaid layout.

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Below is a large format / oversized plaid layout.


PLAYERS PLAID COLORWAYS

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RWBCREST, CREST,LABEL LABEL PLAID PLACEMENT RWB && PLAID PLACEMENT Using the U.S. Polo Assn. design elements in various ways can enhance brand recognition. Multiple locations reinforce the brand identity.

Logo and plaid could be applied to the back of a cap.

Shield logo can be placed on the exterior of glasses and have the plaid on the inside temple areas.

A woven plaid makes a great handbag. Note the metal Double Horsemen detail and the stamped U.S. Polo Assn. mark.

Plaid panel athletic shoe with our rubber shield on the sole shows how one branding element supports another.

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PLAYERS COLORSPECS SPECS PLAYERS PLAID PLAID COLOR

PLAYERS PLAID >> RED COLORWAY

186 U

PLAYERS PLAID >> BLUE COLORWAY

542 U

540 U

186 U

11-0606 TC

540 U

286 U

11-0606 TC

PLAYERS PLAID >> WHITE COLORWAY

11-0606 TC

540 U

286 U

186 U

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RED-WHITE-BLUE BRANDING RED-WHITE-BLUE BRANDING Below are examples of how RWB in a stripe may be used as an accent or trim on tops or bottoms.

RWB jacquarded directly into back neck or applied woven label.

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RWB stripes on inside temple of sunglasses.

RWB taping sewn into inside waistband of pants.


6-HOLE TOPBUTTON BUTTON 6-HOLE TOP Using a 6-hole button, you will be able to create each polo player s number. Any applied number or graphic will relate back to the button number.

Polos and rugby top button

please refer to these stitching patterns when applying button

USPA RED THREAD

Woven right sleeve

USPA BLUE THREAD

P-SHIELD PLACKET PLACEMENT P-Shield may be used inside placket, centered and just below the second button, as pictured.

This can be used on polos, rugbys and woven shirts.

P-Shield can be placed at the bottom of a woven shirt placket.

P-Shield can be placed at the bottom right side vent as shown.

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Traditional Spirit Since 1890! In 2010, the U.S. Polo Association (USPA) will celebrate its 120th a n n i ve r s a r y. This milestone marks a congratulatory season for the organization, adding to its historic pageantry. USPA, a non-profit organization, has governed the sport of polo since 1890. All profits generated are reinvested in support of the game. U.S.

Polo

Assn.,

our

lifestyle brand, faithfully reflects “the genuine spirit of polo” and is internationally recognized as Classic American Style. Brian Kaminer has created new art (as shown here), as an embroidery and patch, for all licensees to celebrate the 120th a n n i v e r s a r y. The art can be single or multi colored and placed on any type of product. It can be found on ProofTrak.

Welcome New Licensees Welcome to the newest members of our U.S. Polo Assn. team! B-Bags, SRL, bags, briefcases and small leather goods for select countries across Europe. Caprisa Marketing Sdn Bhd, footwear for Malaysia. Dukas Fashion Import Ltd., men’s sportswear, accessories, and small leather goods for Israel. L.A.R.M.S. SRL, household items for Europe.

Pioneer Interest Sdn Bhd, small leather goods for Malaysia. Sans Pareil, Inc., eyewear for select South American countries. Tom Tailor, men’s, women’s, and children’s sportswear, leather goods, and luggage for Asia. W.I.P. S.R.L., watches for Europe and the Middle East.

We want your Feedback Tell us your two best selling items. E-mail communications@uspaproperties.com with responses and you may be featured in our next issue!

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771 Corporate Drive, Suite 430 • Lexington, KY 40503 • 859-219-2113

news


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Chinese Version 汉语版本


全球疾行 美国马球协会产权公司 季度简报

第一期

第一辑

2010年1月

目录 总裁的问候

2

Arvind迈入印度市场

3

店面设计新举措

3

意大利马球金杯

4

美国马球协会设计动态

5

格子图案回来了

8

红、白、蓝镶饰

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六孔纽扣

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1890年以来的传统精神

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欢迎新授权商

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您知道吗? 1876年,美 国的第一家 马球俱乐部 成立于纽约 州的威斯特 彻斯特郡.

欢迎来到“红、 白、蓝传统月” 1


总裁的问候 各位好: 岁末将至,我们都期盼着低迷的2009年能有一个愉 快的结尾。毋庸置疑,不景气的经济令所有的人都开 始重新评估各自的经营方式,货币兑换价的浮动、库 存剩余清盘、消费者需求的调整、吸收上涨成本等因 素都给企业的发展带来阻力,在试图减小这些阻力的 影响的同时,我们也必须满足顾客的需求。 正如爱因斯坦所说:“疯狂的定义就是不断地重复做 一件事,却期望达到不同的结果。”我们必须接受必 要的变化。十年以前有效的方法现在并不一定适用。 当我们的竞争对手在不断地关闭店铺时,我们应该反 其道而行之,开设更多的店。当竞争对手在产品质量 上开始退而求其次时,我们的产品质量应该更上一层 楼。现在是做广告的最佳时机,因为别的商家正在削 减广告预算,同时广告的价格也已下跌。 全球的消费者都在大幅度地改变消费习惯,大家变得 越来越节省。消费者花钱更精明了。款式已经不是他 们购物的首要标准,现在消费者更注重的是商品的价 值和实质。他们现在购物以需求为准,而不再是想要 什么就买什么。所以,现在是占领市场份额的最佳时 机。我们必须凭借优良的产品设计、可靠的质量保证 和���确的价格定位来抓住这个机会。 2010年,美国马球协 会产权公司打算加强 与授权商的交流、巩固 与授权商的关系。我们 希望与您分享更多的信 息,以便授权商之间取 长补短。我们也希望给您 提供更多的设计指导和季 节性主题,从而使我们的 品牌在众多竞争对手中独

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树一帜。现在您阅读的这份季度简报正是我们与您分 享信息的一个例子。 2010年美国马球协会产权公司的另一个重要举措就 是把现有的美国马球协会店面的关键元素合并起来, 建立一个统一的店面设计理念。Fitch设计方案是一 个良好的开端,但还仅仅是一个概念而已。现在我们 需要把现有的店面关键元素统一起来,设计出一个 蓝图。如果您拥有店铺,希望您能给我们提供一些建 议。如今我们共有五十多家美国马球协会专卖店,每 个月又有新的店不断开张。所以如果我们希望把美国 马球协会品牌建成一个真正的全球品牌,每家专卖店 都必须具备同样的外观和感觉,这点是至关重要的。 2010年是美国马球协会成立120周年,美国马球协会 产权公司将重新设计网站,以使广大消费者能便捷地 找到最近的零售店,购买我们的产品。再下一步就是 实现搜索引擎最优化。 我代表美国马球协会产权公司及其董事会衷心感谢您 对美国马球协会品牌的大力支持和贡献。祝您新年愉 快,生意兴隆!

敬祝 安好!

David Cummings 美国马球协会产权公司 总裁/首席执行官


Arvind 在印度推出美国马球协会品牌 2009年6月,Arvind 品牌 公司在印度的各主要城市 推出了男子运动装全套系 列。 Arvind 采用了十分积极 的分销模式,他们要求 所有希望销售美国马球 协会品牌的商场必须采 用授权商提供的“店中 店”模式。Arvind 品牌 公司和零售店首席执行 官J. Suresh 和Arvind 美 国马球协会品牌经理Alok Dubey 都认为一个品牌 必须体现在一个“整体环 境”中,而不能仅仅依靠 分类基础销售。同时,美 国马球协会品牌所富含的 马球内涵使之与“真正的 马球精神”紧密相连。 销售总管Sumeet Soni 声 称本品牌在印度的销售开 势强劲,每天的平均销 售额为每平方英尺42卢 比。他认为消费者的热情 来自于对产品物美价优 的认同。Soni指出,一件 Tommy Hilfiger 针织衫的 销售价约为60美元,而美 国马球协会的针织衫销售 价格约为42美元。Brian Kaminer和Jim Scully 十 月份访问印度时都提到 了两个品牌的总体质量 和款式并无明显差异。 美国马球协会与Tommy Hilfiger 的产品的销售比

例现为4:1 。Arvind质量 品牌战略和定价策略是 品牌成功的关键要素。 Soni 声称本品牌在印度 的销售开势强劲,每天的 平均销售额为每平方英尺 42卢比。他认为消费者的 热情来自于对产品物美价 优的认同。Arvind 计划于 2009年底前共开设65家 美国马球协会店中店,同 时正初步添加女子和儿童 运动服装。待服装销售种 类齐全之后,Arvind计划 在班加罗尔(Bangalore)、 孟买、加尔各答和德里开 办美国马球协会专卖店。 Arvind 简介: Arvind Mills 创建于1931年并迅速成 为全球最大的纺织品生 产商之一。现在,Arvind 已成为一个综合性的企 业集团,在全球生产和 出口纺织品和成衣。另 外,Arvind不但拥有自 己的服装品牌,而且经 营合资性企业,并操作 国际知名品牌的授权协 议,这些品牌包括VF Corporation (Wrangler, Lee, Nautica, Kipling)、 PVH Corporation (Arrow and Van Heusen)、 Gant、Tommy Hilfiger和 美国马球协会。

店面设计新举措 随 着 土 耳 其 的 Aydinli,巴拿马的 Enabravo,中国的 Bestill和美国的JRA 不断地开设新的专卖 店、扩展美国马球协 会的经营,其它授权 商,如印度的Arvind 和意大利的Incom正 在计划开设美国马球 协会零售店,因此, 美国马球协会产权公 司有必要确保所有的 品牌店具备某些共同 的特征。

享有极高声誉,被视 为店面设计的领导和 创新者。 本项目的首期大约需 要六至八周。我们会 及时给您提供相关信 息,并听取您的意 见。我们希望能由此 确立几个“关键店面 特征”,在店铺环境 中通过这几个特征来 传递美国马球协会品 牌,在世界各地提高 我们的品牌知名度。

为了达到这一目标, 本 公 司 正 与 两 家 专 门从事零售店面设计 的公司商谈。这两家 公司是洛杉矶的The Bergman Group 和纽约市的 The Grayson Group。 这两家公司都在业界

趣事:

1900年至 1939年,马球 运动是奥运会 项目之一。

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意大利马球金杯

美国马球协会特别有限版马球衫 马球金杯是意大利最具 声誉的马球联赛,也是 欧洲最重要的马球赛事 之一。此联赛在意大利 的三个风景极优美的地 区举行:冬天(雪地上)在 阿尔卑斯山的 Misurina 湖地区,春天在托斯卡 纳(Tuscany)的 Cortina d’Ampezzo,初夏在 Costa Smeralda。

马球联赛特别有限版服 装的产生是基于Incom S.P.A. 和 Cortina 及Costa Smeralda 马球俱乐部之 间的合作协议。 Incom设计了一个高品 质的男子及男孩马球 衫特别有限版系列, 把Cortina 冬季马球 赛、Costa Smeralda 马 球赛和美国马球协会

的品牌融合起来。另 外,Incom 设计了一 些销售点素材,专门用 在这个有限版服装系列 上。 这个有限版系列服 装将只在 Cortina 和 Costa Smeralda 马球 赛场边的精品店内销 售。2010年3月以前, 另有100家精心挑选的 欧洲零售商也将被授权 经销这个有限版系列服 装。

Cortina 马球赛手服

有限版系列服装的首批 订单数额远远超过预计 数量。 马球金杯 Costa Smeralda 马球队服

Smeralda 马球赛手 服

趣事:

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Cortina冬 季马球衫

马球运动可能是有 历史记载的最古老 的团体运动项目。 最早的马球比赛是 2,500年以前在波 斯举行的。


美国马球协会设计动态 Brian UPDATE Kaminer撰稿by Brian Kaminer U.S. Polo Assn. DESIGN

欢迎阅读我们的首期设计动态。我经常在全球各地旅行,有机会亲眼 目睹大家的设计,收集发展品牌的新点子,深感受益匪浅。今天我想 与大家分享一些设计想法,希望由此能把我们的品牌推向一个新的水 平。这些点子是总结各位的设计思想和市场走向而得来的。

本月是我们的“红、白、蓝传统 This month is about our Red, 月”。 White and Blue Heritage. 美国马球协会是一个纯美国的品 The U.S. Polo Assn. brand is all牌。我希望每个季度你们都能考虑 American. I would like you to 利用这三个富含美国象征的颜色来 consider a collection in these 设计一个系列。你们中的大多数曾 brand defining colors every three 经设计过红白蓝产品,并且十分成 months. Most of you have had 功。在此我将给大家一些点子,以 success with items based on red, 使这个具有品牌认同感的色彩概念 white and blue (RWB) so here are 得到更大发展。 a few ideas to further grow and develop this brand identifying color concept.

格子图案回来了…… Plaid is back...and it's格子图案是一个重要的 important as a design 设计元素,对扩大生意、发展品牌大有帮助。 element. We see it as a way to develop the 我们设计了以下的格子图案来支持我们的品牌 business and brand. We created the following 定位:经典、强健,还有当然是红、白、蓝三 plaid to support the brand positioning: classic, 色。我们将给您介绍几个格子图案使用的不同 strong and, of course, red, white and blue. Here 手法。 are a few ideas of different ways and sizes in which the plaid can be used.

请看我们使用在编织服装 Consistent with our red, 后领上的条纹图案范例, white and blue theme, 这个图案与我们的红白蓝 please see our example 主题保持一致。如果使用 of a stripe used in the 得当,这个条纹图案将 back neck of knits. This 比“双骑士标志”更好地 strip of stripe, when used 定义我们的品牌。 consistently, will define the brand beyond our Double Horsemen logo.

我们的意大利授权商Incom给大家带来了一个绝妙的品牌细节—六孔钮扣。我们可以 One of the most exciting brand details came from Incom, our licensee in Italy, where 把马球赛手的号码(1-4号)缝制在这种六孔纽扣上。希望通过此类的相互借鉴、各 they created a 6-hole button. With this button you are able to attach the buttons with 取所长,我们的品牌能在全球得到巩固和发展。 player numbers 1 through 4. It is a fabulous opportunity for us to strengthen the brand worldwide by incorporating ideas from each other. 5


美国马球协会旗帜品牌策略 U.S. Polo Assn. FLAG BRANDING 以下是两个利用美国马球协会旗帜图案的最新精彩设计范例。在此,旗帜图案与其它品牌细节完美 Below are two exciting new examples of USPA flag graphics. Note how well they work with our other 结合,共同确立品牌形象。 branding details. 前胸双商标, Double chest branding, could 可以采用直接 be direct 刺绣或植绒 embroidery and 工艺 flocking.

旗帜用在前胸 Flag used as a 图案和衣服 chest graphic and 染色 garment dyed.

左胸口袋商标,右侧使用小细节标识 Left chest pocket branding with small detail brand on opposite side.

大旗帜图案,带帽 Large flag graphic 衫帽绳和袖口品牌 with hood ties and 细节 cuff brand identity.

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美国马球协会旗帜图标 U.S. Polo Assn. FLAG ARTWORK 以下是几个不同的美国马球协会纯美国图案范例 Below are examples of different types of USPA all-American graphics

这个图案可以放大,用在后背。 This layout can be used larger for back placments.

前胸采用刺绣方式突出醒目的”USPA”,并添加直接印 Using a bold USPA may allow for a chest embroidery placement with direct printing of crossed flags. 花的交叉旗帜。

这个图案可以缩简,用在前胸。 This layout can be simplified for smaller chest placements.

交叉旗帜可以用作二级图案元素。 Crossed flags can be used as a secondary graphic element.

这个图案可以放大后通过不同技术手段用在前胸和后 This layout can be used for larger chest and back placements in a 背。 variety of application techniques.

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PLAYERS PLAID 赛手格子图案 以下是可供使用的两个“赛手格子”图案设计。A图和C图中采用小到中等大小的格子,属于缩小型 的格子图案。B图用的是大方格,属于爆发型格子图案。

红色系

以下是一个小到中等规格的 格子图案。

这是一个中型格子图案。

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以下是一个大方格/超大格 子图案。


赛手格子色系 PLAYERS PLAID COLORWAYS

蓝色系

白色系

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红白蓝饰章、商标和格子图案放置 RWB CREST,LABEL LABEL PLAID PLACEMENT RWB CREST, && PLAID PLACEMENT 灵活运用美国马球协会设计元素来提高品牌的知名度。利用多部位商标放置来巩固品牌的识别度。 Using the U.S. Polo Assn. design elements in various ways can enhance brand

recognition. Multiple locations reinforce the brand identity.

标识和格子图案可 Logo and plaid could 以用在帽子的后 be applied to the 部。 back of a cap. 盾牌标识可以用 Shield logo can 在眼镜的镜框外 be placed on the exterior of glasses 侧,框架脚内侧 and have the 可以使用格子图 plaid on the 案。 inside temple areas.

针织格子图案用 A woven plaid makes a great 在手袋上非常美 handbag. Note the 观。注意金属 metal Double “双骑手”细节 Horsemen detail 和美国马球协会 and the stamped 印记。 U.S. Polo Assn. mark.

格子图案运动鞋加上鞋底上的橡 Plaid panel athletic shoe with our 胶盾牌图标是品牌元素互相支持 rubber shield on the sole shows how 的极佳例证。 one branding element supports another.

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赛手格子图案颜色标准 PLAYERS PLAID COLOR SPECS

赛手格子图案 >> 红色系 PLAYERS PLAID >> RED COLORWAY

186 U

赛手格子图案 >>>>蓝色系 PLAYERS PLAID BLUE COLORWAY

542 U

540 U

186 U

11-0606 TC

540 U

286 U

11-0606 TC

赛手格子图案 PLAYERS PLAID>>>>白色系 WHITE COLORWAY

11-0606 TC

540 U

286 U

186 U

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红白蓝三色品牌策略 RED-WHITE-BLUE BRANDING 以下范例显示了如何利用红白蓝三色条纹作为突出色或者顶部和底部镶饰。 Below are examples of how RWB in a stripe may be used as an accent or trim on tops or

bottoms.

利用提花工艺直接将 RWB jacquarded 红白蓝三色用于后领 directly into back neck or applied woven label. 或作为针织商标。

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红白蓝条纹用在太阳 RWB stripes on inside 眼镜框架脚内侧。 temple of sunglasses.

RWB taping sewn 红白蓝贴布缝在裤腰 into inside waistband 内侧。 of pants.


六孔顶端纽扣 6-HOLE TOP BUTTON 利用这种六孔纽扣,您可以把马球赛手的号码缝在钮扣上。 Using a 6-hole button, you will be able to create each polo player s number. 服装上的其它号码和图案都必须与纽扣上的号码相对应。 Any applied number or graphic will relate back to the button number.

Polos and rugby top button 马球和橄榄球衫顶端纽扣

缝钮扣时请遵守这些针线 please refer to these stitching 图样 patterns when applying button

美国马球协会红色丝线 USPA RED THREAD

Woven right sleeve 针织右袖

美国马球协会蓝色丝线 USPA BLUE THREAD

P-盾牌门襟放置 P-SHIELD PLACKET PLACEMENT P-盾牌图案可以用在门襟内侧,中央,在第二个纽扣下端,如图所示。 P-Shield may be used inside placket, centered and just below the second

button, as pictured.

This can be used on 这可以用在马球衫、橄榄球 polos, rugbys and 衫和针织衫上。 woven shirts.

P-盾牌可以用在针织衫门襟 P-Shield can be placed at 的底部。 the bottom of a woven shirt placket.

P-盾牌可以用在右底端的开

P-Shield can be placed at 衩处,如图所示。 the bottom right side vent as shown.

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1890年以来的传统精神! 2010年,美国马球协会 将庆祝其120周年的悠久 历史。这个里程碑标志 着本协会喜庆 季节的到来。 美国马球协会 是一家非营利 性组织,自 1890年以来 一直管理马 球运动。其 所有利润都 用来重新投 资和支持马 球运动。 美国马球协会是我们的 生活方式品牌,不但忠 实地反映了“真正的马 球精神”,而且在全球

被公认为经典美国风格 的体现。 B r i a n Kaminer先 生设计了协 会的新标志 图案(见图), 所有授权商 都可以把这个 图案通过刺绣 和贴片用于自 己的产品来庆 祝协会的120 周年历史。这 个图案可以 用单色,也 可以用多色,可以用在 任何产品上。您可以在 ProofTrak上找到这个图 案。

欢迎新授权商 欢迎最新加入美国马球协会队伍的授权商们! B-Bags, SRL, 包袋、公文 箱和小型皮件,经销部 分欧洲国家

Pioneer Interest Sdn Bhd, 小型皮件,经销马 来西亚

Caprisa Marketing Sdn Bhd, 鞋类,经销马来西 亚

Sans Pareil, Inc., 眼镜, 经销部分南美国家

Dukas Fashion Import Ltd., 男子运动装、配件 以及小型皮件,经销以 色列 L.A.R.M.S. SRL, 家用品, 经销欧洲

我们期待 您的反馈

Tom Tailor, 男女、儿童 运动装,皮件及箱包, 经销亚洲 W.I.P. S.R.L., 手表,经销 欧洲和中东

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