OUR CULTURE OF GENEROSITY
A 501(c)(3) nonprofit independent school
TABLE OF CONTENTS 1 Our Culture of Generosity
10 USM Parents’ Association
3 Time and Treasure
11 USM Booster Club
4–5 USM Fund
12 USM Alumni Association
6–7 Capital Campaigns
12 Parents of Alumni
9 Planned Giving
13 Independent School Fundraising at a Glance
OUR CULTURE OF GENEROSITY 2017–18 LEADERSHIP Head of School – Laura Fuller Head of Lower School – Michael Tauscher Assistant Head of School – Gregg Bach Board of Trustees President – Andrew Petzold Head of Upper School – Stuart Cushman Alumni Association Board President – Andy Gordon ’98 Head of Middle School – Pamela Nosbusch Parents’ Association President – Margy Stratton ’84 Endowment Board President – James D. Bell MUS’58 To see a full listing of USM’s Board of Trustees visit: www.usmk12.org/boardoftrustees
ADVANCEMENT DEPARTMENT Chief Advancement Officer – Patrick Tevlin Director of Annual and Alumni Programs – Vanessa Nerbun Director of Development – Maria Stone Manager of Annual and Alumni Programs – Leah Gulyas Director of Major and Planned Gifts – Stephen Farwig ’75 Database and Information Manager – Marlene Connor Development Associate – Jackie Mitchell Contact the Advancement Department at: 414.540.3339 or firstname.lastname@example.org
University School of Milwaukee exists because of the support of our USM community, from parents of current students to an extensive network of alumni, grandparents, trustees, parents of alumni, faculty, staff, and other friends and volunteers. The commitment of our community allows our school to carry out our mission of offering an exceptional PK–12 independent school education that ignites a passion for learning, leadership, and service in our students. Our students have benefited from such philanthropy since the days of our predecessor schools: Milwaukee Country Day School, Milwaukee Downer Seminary, and Milwaukee University School. Generations of Milwaukee families have invested in the future of our school to ensure the very best education for our students. Here are just a few examples of USM’s philanthropy at work: experiential learning opportunities for our students; increased professional development opportunities for faculty; newly renovated athletic facilities; state-of-the-art classrooms and technology; dynamic theater productions; makerspaces; capstone projects; increased tuition assistance; nursing staff; field trips; attracting and retaining top-notch faculty and staff; and moderated tuition increases.
Thank you for choosing USM for your child/ren! There are multiple ways to support our community of learners with gifts of your time and treasure. Time Whatever your talent or passion, and whatever your time available to volunteer, USM appreciates and depends on your help. Here are a number of ways to support our school with your time: • Serving as a room parent or on a committee
• Making calls for the USM Fund, our school’s annual giving program • Assisting faculty members with special projects
• Participating in the many USM Parents’ Association and USM Booster Club events • Chaperoning a field trip
Treasure Like all independent schools, tuition and fees do not cover the total cost of educating your children, so additional financial support from all members of our community is critical to our students’ success. (Please refer to the financial graphs on page 13 for more information.) This support also helps keep tuition increases to a minimum. These gifts demonstrate a belief in our school and its mission. USM is a 501(c)(3) nonprofit organization, and accepts tax-deductible gifts and special financial support from our community in the following forms:
time and treasure
TIME AND TREASURE
• USM Fund
Contributions to support annual operating expenses
• Capital campaign
“SHARING MY TIME AND TALENT WITH USM HELPS TO BUILD AND NURTURE THE COMMUNITY THAT HAS GIVEN MY CHILDREN THE GIFT OF A LIFETIME.” – KAREN HUFFMAN
TRUSTEE PARENT OF BENNETT ’18 AND ELEANOR ’18
Contributions to support facilities and the endowment
• Planned gifts
Contributions to support the school in perpetuity
• Affinity gifts
Including restricted gifts, revenue from fundraising events, and membership in and gifts to parent organizations such as the USM Parents’ Association
Corporations, foundations, and others often look to the school’s high participation rate amongst the USM community when considering making a gift to USM. This is an indication of the school’s success in achieving its mission. Regardless of the size of your contribution, every gift makes a difference.
Support of the USM Fund demonstrates the loyalty, commitment, and generous spirit of our USM community. Members of the USM community are encouraged to contribute each year to the USM Fund. Your support is a vital, tax-deductible source for our school’s annual operating budget and supports all aspects of USM life. (See financial graphs on page 13.)
USM FUND FAQ REVENUE SOURCES
Why are we asked to contribute beyond paying tuition? Tuition and fees cover approximately 76% of the cost of each student’s education at USM. Typically, the difference between tuition and the full cost of instruction for all of our students adds up to more than $5 million that must be covered by other sources. Like other independent schools, USM relies on this essential annual support, as well as income from the school’s endowment and other auxiliary revenue. (See financial graphs on page 13.) Why doesn’t USM just increase tuition to cover the full cost of educating each student?
Contributions and pledges for each year are accepted beginning July 1, and all pledge payments are due by June 30 the following year. USM Fund donors may direct their gift to the school’s greatest need or one of the following areas:
Annual Giving 4% Endowment Draws 12% Other Revenue 8% Tuition Payments 76%
• Faculty and staff
• Financial aid • Fine arts
USM is already the price leader among other private schools in the greater Milwaukee area. If tuition was increased to cover the cost of instruction and all related expenses, many families would not be able to afford to send their child/ren to USM. Unlike an increase in tuition, which is not tax-deductible, the USM Fund allows you and your family to determine your level of support.
What is a matching gift? Many employers will match charitable contributions made by their employees. If your company has a matching gift program, request a matching gift form from them. Your gift to the USM Fund could be doubled!
• Technology All families are encouraged to support the USM Fund and will receive a request during the school year or on the anniversary of their last gift. Gifts made to the USM Fund are tax-deductible as allowed by law. Class Gifts As a designated portion of the USM Fund, families with students in 8th and 12th grades are asked to contribute to a class gift made in honor of their student/s. Contributions raised through class gift programs support needbased enhancements, updates, and improvements in the Middle School and Benefits Upper School, as well as other aspects of USM life Auxiliary typically supported by Capital Expenditures the USM Fund. Students are invited to partner in the planning and dedication Depreciation of Facilities Instructional Materials these projects. Salaries
Visit www.usmk12.org/usmfund to learn more.
CAPITAL CAMPAIGNS FAQ
Based on our school’s strategic plan and current needs, the USM Board of Trustees periodically approves capital campaigns to address specific needs, such as growing the endowment or making facility improvements. Revenue that supports our school’s annual operating budget, such as tuition and the USM Fund, cannot cover the cost of major campus improvements, which typically cost millions of dollars.
When and how can we learn more about the campaign? We encourage you to visit www.USMOurCommonBond.org to learn more about our current campaign.
The funds for new facilities and renovations are typically contributed through a capital campaign or through focused, major gift fundraising efforts. As with endowment commitments, most USM stakeholders make their campaign commitments, including a multi-year commitment to the USM Fund, over a threeto five-year period or within a timeline best suited to the individual donor. Previous facilities improvements include additions/enhancements to the Lower School, Middle School, and Upper School; ice rink improvements; tennis center; and turf field. Currently, the school is in the midst of the Our Common Bond campaign. The priorities associated with Our Common Bond will yield significant academic returns and long-lasting value to the school, while extending the spirit of community so central to our mission. Capital projects include: The Jack Olson ’67 Commons, performing arts center, Lubar Center for Innovation and Exploration, Bruce ’81 and Jennifer Lee Community Room, and Darrow Family Welcome Center. Additional priorities include endowment and USM Fund. To learn more about the Our Common Bond comprehensive capital campaign priorities, strategic goals, and available naming opportunities, visit www.USMOurCommonBond.org
Is the USM Fund included in this comprehensive campaign? Yes. Our Common Bond: The Campaign for University School of Milwaukee is a comprehensive campaign, which means it includes all gifts to the USM Fund, the endowment, and our priority capital projects from July 1, 2015 through June 30, 2020. Therefore, any annual gift through the USM Fund will be included in each family’s total campaign contribution, and will help USM maintain its current level of excellence. It is important to remember, however, that although comprehensive in nature, the campaign and the USM Fund support separate and distinct areas of the school. Why should I give for enhancements that my child may never use? Our school is built on a foundation of the generosity of former families. It is our responsibility to pay it forward, ensuring that USM’s standard of excellence and its influential impact on the Milwaukee community are maintained for the next generation. Your investment in USM’s future will help ensure our school’s reputation of excellence and the value of its diplomas in the lives of our alumni.
“I AM PROUD TO BE AN ALUMNA OF UNIVERSITY SCHOOL OF MILWAUKEE AND GIVE SO THE NEXT GENERATION WILL HAVE THE OPPORTUNITY TO HAVE AN EXCEPTIONAL EDUCATION LIKE THE ONE I EXPERIENCED.” – TONI FARNSWORTH ’78
Our school plays a significant role in the lives of our community members, and planned giving allows you to plan for the long-term sustainability of USM. Planned giving is a way for donors to leave a legacy at USM and have an impact beyond their lifetimes. This giving option may allow you to make larger charitable gifts than you thought possible, and can provide income for you and/or other family members, reduce income and estate taxes, and enable you to put in place an enduring legacy. The Heritage Society is a group of USM donors who have included USM in their wills or other estate plans. Its members’ gifts provide essential financial support for our school’s future. We are grateful for the long-term gift planning of its members. Visit www.usmk12.org/plannedgiving to learn more.
EACH YEAR, THE USM ENDOWMENT FUND PROVIDES ABOUT 12 PERCENT, OR $3 MILLION, OF THE SCHOOL’S OPERATING BUDGET.
ENDOWMENT The University School of Milwaukee Endowment Fund is a collection of funds (unrestricted and restricted) that supports students, faculty, staff, and programs, and it has existed since the merger of our predecessor schools in 1964. Our endowment is what allows USM to carry out its mission today and is vital to the future success and growth of the school. Each year, the endowment provides about 12 percent, or $3 million, of the school’s operating budget, making it one of the school’s three main sources of income, along with tuition and annual giving. This is what allows USM to offset rising tuition costs, attract high-quality teachers, and provide scholarships and financial assistance to qualified students. A strong endowment helps an institution sustain its vision, offers flexibility during tough economic times, and provides a perpetual financial fabric. Visit www.usmk12.org/endowment to learn more.
planned giving & endowment
The USM Parents’ Association serves as a vital link between parents and our school, truly demonstrating our culture of generosity at USM. It aspires to serve and engage USM families in fostering a strong connection with the school and provide USM with goodwill and support. Becoming an active participant in this volunteer-driven organization is a rewarding way for parents to experience USM by sharing time, talents, and treasures. Dollars raised are allocated across all academic divisions in support of school activities and other school-wide needs. The many community building events, signature fundraising events, special giving opportunities, and volunteer opportunities include: • Parent coffee gatherings and socials • Book fair
The USM Booster Club is comprised of parents, grandparents, faculty, staff, alumni, and other friends of USM Athletics. Its purpose is to encourage support for all USM athletic teams. It strives to foster school spirit and sportsmanship, provide volunteer and financial support, recognize the achievements of USM teams and athletes, and support cooperation and communication among all constituents. The USM Booster Club raises funds through membership, the collection of gate admissions, and the sales of concessions and spirit wear. These funds are utilized to purchase athletic equipment requested by coaches and to improve and maintain USM’s top-notch athletic facilities. Visit www.usmk12.org/boosters to learn more.
• Guest speakers
• Lower School parent readers • Replenish Rack
• Holiday Shops (preview party and auction) • Upper School dances
• 7th Grade Flower Sale
• Wildcat Thank You Fund Visit www.usmk12.org/pa to learn more.
USM BOOSTER CLUB
“USM IS THE GIFT MY PARENTS GAVE TO ME, THAT I NOW GIVE TO MY CHILDREN AND SOMEDAY MY CHILDREN WILL GIVE TO THEIR OWN.”
usm booster club
USM PARENTS’ ASSOCIATION
– LINDSEY GRADY ’91
alumni association & parents of alumni 12
Below is a list of fundraising initiatives and the ways in which they support independent schools such as USM, along with a graph that shows USM’s budget in a typical school year. USM is a 501(c)(3) nonprofit organization, and accepts tax-deductible gifts and special financial support from our community.
USM ALUMNI ASSOCIATION The USM Alumni Association is an international group of more than 5,500 alumni who support our school with their time, talents, and generosity. Alumni are invited to serve on the this association’s board, act as class agents, host regional gatherings, and participate as admissions ambassadors. Our school and the USM community are enhanced because alumni remain engaged and active in our community. Visit www.usmk12.org/alumni to learn more or find us on Facebook.
PARENTS OF ALUMNI Like our vast network of alumni, parents of alumni are an important part of our community. We recognize former parents and the work they’ve done to enrich the USM experience. Their belief in our school and the opportunities it has created for their children is a strong testament to the strength of the USM community. Sharing your time and talent in this way is a vital part of our school’s culture of generosity. Visit www.usmk12.org/parentsofalumni to learn more or find us on Facebook.
INDEPENDENT SCHOOL FUNDRAISING AT A GLANCE What it Is
What it Does
Supplements tuition to cover expenses in annual operating budgets and supports programs, facilities, maintenance, and financial aid
A checking account
Funds buildings and renovations not covered by tuition
Putting an addition on a home you already own
Once in a Lifetime
Helps ensure USM’s financial future by funding donor’s choice of programs, facilities, and other support
A retirement plan
Supplements tuition to cover expenses in annual operating budgets, such as faculty and staff development, and other areas of school life such as financial aid
A savings account that earns interest
Auxiliary Giving, Parents’ Association, USM Booster Club
Donor- and VolunteerDirected
Funds special unbudgeted items and programs that are beyond annual operating expenses
Receiving a surprise gift from a family friend
USM’S BUDGETED EXPENSES AND REVENUE IN A TYPICAL YEAR
To learn more about Our Culture of Generosity and available volunteer and giving opportunities for USM, please contact our chief advancement officer, Patrick Tevlin at 414.540.3339. USM is a 501(c)(3) nonprofit organization, and accepts tax-deductible gifts and special financial support from our community.