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Gre n o i at O t a m r ppo fo n I t a rtun Great Gre itie s Entertainment

STAGE EXPO

Technology

March 21-23, 2013 Frontier Airlines Center Milwaukee, Wisconsin

The entertainment industry’s complete event for production, design, and technology

2013 STAGE EXPO

PROSPECTUS usitt.org/2013


USITT is the leading organization bringing together theatre and entertainment design, management, and technology. Through this event, we focus on connecting performing arts design and technology communities to ensure a vibrant dialog among practitioners, educators, and students. For more than 50 years, USITT has been dedicated to providing information and innovation to its world-wide connections.

Why be part of Stage Expo? . . . Your audience is here! Stage Expo delivers a wide range of attendees; from designers and venue management, to business owners, to students and educators. Nowhere else will you find a show like USITT produces. The diversity of experts and academics, combined with new and seasoned professionals from a broad variety of disciplines cannot be found at any other event. Exhibiting at USITT allows you to find organizations creating productions today and educate the mind of tomorrow’s designers and managers about your products. Stage Expo is a singular resource they use to find all the products and services they will need to create world class productions as they advance their careers. Our exhibiting companies offer products and services to create the complete event for the entertainment professional:

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Lighting Makeup Scenic Elements Seating Staging Rigging Costumes

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Sound Video Projection Show Control Hardware Tools and Equipment Higher Education Special Effects

At USITT we are mindful of the costs for our exhibiting companies. We have negotiated with our official Stage Expo contractors to ensure the best possible value for your marketing dollars. At no other show will you find a higher return on your investment!

For exhibiting and sponsorship opportunities contact Ron Procopio 800-938-7488, ext 107 ron@usitt.org

usitt.org/2013


Making Decisions Now Who are our attendees? USITT Stage Expo welcomes people from all aspects of the entertainment industry and all levels of experience. Whether just beginning to learn about products and services or having produced on Broadway, USITT is the event where the entertainment industry gathers.

We deliver decision makers... More than 70% of USITT attendees Authorize or Recommend purchases for their organizations

They need products and services 51% of our attendees work on 1-10 productions 15% of our attendees work on 11-20 productions 13% of our attendees work on 21+ productions

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GAMPRODUCTS, INC. is a long standing member of USITT and we are proud to exhibit at the Stage Expo annual show. Our experience year after year has proven to be time and resources well invested.

�

Joe Tawil, President, GAMPRODUCTS

ATTENDEE DIVERSITY

Professional

63%

Academic

37% attendee survey 2012

usitt.org/2013


Decision Makers of today and tomorrow 39% of USITT Conference & Stage Expo attendees are students and educators. Today’s education leads to tomorrow’s sales. Be the first to create mindshare with Production Managers, Scenic Designs, Technical Directors, and more.

All Inclusive At USITT you can plan on reaching your audience from a variety of locations and associations. USITT attendees come from all 50 states and 26 countries, from a variety of disciplines. In addition to USITT members, partner organizations join and co-convene at the USITT event annually. Organizations include the American Society of Theatre Consultants (ASTC), the Production Manager’s Forum (PMF), the Professional Lighting and Sound Association (PLASA), and the American Institute of Architechture (AIA) to name a few.

Administrator Buyer Chair/Director/Owner Theatre Consultant Costume Designer Engineer Finance/Operations Installer/Contractor Lighting Designer Production Designer Props Project Manager Sales Scene Designer Sound Designer Stage Manager/Production Mgr. Technical Director Technician/Programmer Venue Manager/Operator Other

Stage Expo in Long Beach was amazing and there was truly something for everyone: designers, stage managers, directors, technicians, etc. As a first time attendee, I was impressed the wide range of available information and products presented as well as all the people who really wanted to talk about our craft in the entertainment industry. I definitely plan on becoming a regular conference attendee in the future!

Rebecca J. Simons, SeaWorld San Antonio

usitt.org/2013

For exhibiting and sponsorship opportunities contact Ron Procopio 800-938-7488, ext 107 ron@usitt.org


Why Milwaukee Milwaukee is a modern cultural center, boasting many venues and production organizations performing all seasons. A strong history of theatre exists in the venues, the companies and the people of Milwaukee. Nearly 20% of our 5,000+ attendees at the USITT Annual Conference & Stage Expo 2012 in Long Beach reside in the Mid-West region. We continually attempt to bring our event to entertainment centers where new and exciting products, services, and processes are being utilized so that experiences can be shared throughout the community.

Location… Location… Location… Milwaukee is just 90 miles from Chicago, but without the exhibiting hassles of a Chicago venue. You can expect a Chicago audience without the Chicago price, allowing you to focus your marketing dollars more effectively.

Nowhere else can our students get so efficiently connected to the technology, the people, and the knowledge that will shape their futures. Matt Rightmire, University of Nebraska-Lincoln

usitt.org/2013


Great Audiences & ROI Exhibitor Benefits & Membership Being a part of USITT is unlike the experience you find at any other show. We work tirelessly for our exhibitors; negotiating the best pricing and services from all the vendors necessary to maximize your ROI. With your needs as our priority, you’ll find no other customer service as our equal.

Prices and Packages Booth Space

of attendees said they will purchase from an exhibitor in the next

37%

6 months

Available in 10’x10’ increments Four full-conference exhibitor badges per 100 square foot $28 per square foot (see Member Advantage Program for additional details)

of attendees said they will purchase from an exhibitor in the next

22%

Commercial Table Space

Non-Commercial Table Space

6’ table and 2 chairs

6’ table and 2 chairs

Two full-conference exhibitor badges per table

Two full-conference exhibitor badges per table

$1200 per table space (non member)

$1000 per table space (non member)

$900 per table space (member)

$700 per table space (member)

12 months

Member Advantage Program Along with standard benefits USITT offers as a member, exhibitors are offered discounted exhibit space:

$18 per square foot for Supporting members $15.30 per square foot for Sustaining members $14.40 per square foot for Contributing members

usitt.org/2013

Being exposed to such quality work and professionalism while still experiencing energy, excitement, and entertainment is what makes USITT so unique and dynamic.

Sean Smith, University of South Carolina

For exhibiting and sponsorship opportunities contact Ron Procopio 800-938-7488, ext 107 ron@usitt.org


TABLES

TABLES

CONCESSION SEATING AREA

USITT BOOTH & MARKETPLACE

TABLES

TABLES

TABLES

TABLES

TABLES

TABLES

CYBER LOUNGE

CYBER LOUNGE

CYBER LOUNGE

CYBER LOUNGE

CYBER LOUNGE

CYBER LOUNGE

CYBER LOUNGE

CYBER LOUNGE

SPECIAL EXHIBITS

COVER THE WALLS

TECH EXPO

CONCESSION SEATING AREA

AVAILABLE

ENTRANCE

ATTENDEE PRODUCT INTEREST

Decorator packages At USITT we strive to create value for our members and exhibitors. With the assistance of Shepard Exposition Services, we can offer a turn-key booth solution for those companies wishing to save time and shipping costs, installing and dismantling their booth materials. Booth Packages include: chairs or stools, table, wastebasket and carpeting for 10’x10’s and 10’x20’s

For more information contact Ron Procopio 800-938-7488, ext 107 ron@usitt.org

Accessories/Components Audio-Visual and Video Equipment Control Systems/Control Equipment Costumes/Make up/Props Educational Opportunities Flooring Flying Effects Laser Technology Lighting Systems/Lighting Equipment Power/Distribution Equipment Presentation Systems Projection Props Recording Equipment Rigging/Staging/Automation Sound Systems/Sound Equipment Scenic Supplies Special Effects Stage Equipment/Trussing Touring Equipment Voice Alarm/Public Address Screen Technology Software (note: more than 100% total)

usitt.org/2013

22% 30% 29% 23% 20% 15% 14% 8% 53% 23% 14% 32% 21% 15% 40% 32% 34% 26% 29% 7% 3% 12% 28%


The audience for your

Business The association for your

Industry The complete

Stage Expo STAGE EXPO March 21-23, 2013 Frontier Airlines Center Halls A-D 400 West Wisconsin Avenue Milwaukee, WI 53203

EXPO HOURS: Thursday, March 21 11:00am-5:30pm

Friday, March 22 10:00am-11:00am

For exhibiting and sponsorship opportunities contact Ron Procopio at 800-938-7488, ext 107 or ron@usitt.org

usitt.org/2013

Dedicated Power Hour for VIPs

11:00am-5:30pm

Saturday, March 23 9:30am-2:00pm


2013 Exhibitor Proscpectus