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The Oracle MONDAY, SEPTEMBER 15, 2014 I VOL. 51 NO. 117

Inside this Issue

www.usforacle.com

The Index

News.................................................................1 Lifestyle......................................................4 Opinion.......................................................6

classifieds..............................................7 Crossword.........................................7 sports............................................................8

UNIVERSITY OF SOUTH FLORIDA

Band honors one of the herd

LI F E STYLE

Books to entice readers. Page 4

Montage

Survey gives glimpse of election issues By Wesley Higgins N E W S

SP O RTS Bulls blown out in front of season’s smallest crowd. BACK

Oracle online Follow The Oracle on Twitter @USFOracle or take a photo of the QR code below with a QR reader app on your smartphone.

On Saturday, the USF Herd of Thunder commemorated Daniel Mariscal, a freshman trumpet player who died in a traffic accident Wednesday. ORACLE PHOTO / ADAM MATHIEU By Alex Rosenthal E D I T O R

I N

C H I E F

As the USF Herd of Thunder (HOT) band members somberly marched onto the field of Raymond James Stadium on Saturday, they wore a new addition to their green and

gold uniforms: a black armband, commemorating the loss of one of their newest members. Daniel Mariscal, a freshman trumpet player at USF, died in a traffic accident on his way to a band rehearsal Wednesday afternoon. He was 18.

“Danny was so proud and dedicated to what he did, he inspired everyone around him,” said Casey McGowan, a senior drum major for HOT. “These past couple of days, everyone’s been really torn up because you don’t realize how

out of a need for branding on campus, as many students on campus were unaware of the Nielsen company. “We wanted to open their minds to show how innovative companies are, and how students need to be innovative themselves,” she said. Nielsen, a consumer ratings company, employs over 40,000 people worldwide and has hired more than 80 USF students within the last year, ranging from accounting to electrical engineering. Hosting the event, Nielsen will offer a demo of different technologies the company uses for software in consumer research and also feature Senior Vice President Brian Fuhrer as keynote speaker and Tampa Bay Rays Senior Vice President Mark

Fernandez. While Leonard said Nielsen will focus its recruitment on those pursuing engineering, representatives from Target will be there to get students involved in management and representatives from the Rays will speak on sports marketing and social media. The event is sponsored by several departments across campus and registration for the event will begin at 9 a.m. and ends with an expo and networking session at noon. Students participating in the event will also have a chance to win a JamBOX, an Amazon Fire HD, a Livescribe and a Solar Backpack. Students are encouraged to pre-register for the event at industryconnectionsusf.eventbrite. com.

n See BAND on PAGE 2

Nielsen event offers corporate contacts

By Alex Rosenthal E D I T O R

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C H I E F

Whether students hope to pursue a career in media, marketing or mechanical engineering, USF is hosting an event this week that provides an array of opportunities for connecting students to jobs. As part of the third annual Industry Connections event, representatives from Nielsen, Target and the Tampa Bay Rays will come to campus Tuesday to provide students with insights and connections in the corporate world. While USF has worked with Nielsen for many years to recruit students as potential employees for the company, Mary Leonard, a project manager at Nielsen, said the annual event started

E D I T O R

The economy is the most important issue to Florida voters and partisanship is the biggest obstacle in solving it, according to the 2014 Sunshine State Survey. The annual survey, conducted over summer by the USF College of Arts and Sciences in partnership with Nielsen Holdings, aims to provide insight to public officials and business leaders on a range of economic, social and political issues critical to a diverse Floridian population. The first results of the survey, released Thursday, focused on public perception of Florida leadership and issues politicians may face in the November elections. On the major issues facing Florida today, 30 percent surveyed said economy and jobs were the most important issues, down from 44 percent in 2012. Susan MacManus, survey developer and USF political science professor, said the 14 percent decline reflected slowly growing confidence in the economy. Rising in importance was public school education, which ranked second at 12 percent. To solve these problems, the survey also asked what leadership quality was most desirable. More than 60 per-

n See SURVEY on PAGE 3


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