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The Oracle TUESDAY, MARCH 10, 2015 I VOL. 52 NO. 90

Inside this Issue

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The Index

News.................................................................1 Lifestyle......................................................4 Opinion.......................................................6

classifieds..............................................7 Crossword.........................................7 sports............................................................8

UNIVERSITY OF SOUTH FLORIDA

Advertising mogul gifts $10M, Bulls mass comm school renamed discount season tickets

LI F E STYLE

USF botanist surveys Jamaican forests for native wildlife.

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Montage

By Vincent Portell S T A F F

agency — a company that later led him to a spot on South Florida CEO Magazine’s “One Hundred Most Powerful People in South Florida.”

“I’ve always been a dreamer and I am proof that dreams do come true,” Zimmerman said.

“This great institution inspired me to dream big and it taught me how to succeed, it gave me confidence, it educated me and yes — it inspired me.”

He said his goal is to inspire and encourage students to never lose the ability to dream big.

“We owe it to these students to build a world-class institution, one that gives them the foundation and education to compete wherever they go in the world,” he said. “But not just compete, competing isn’t enough — they need to win

Following a year in which both USF football and men’s basketball turned in another losing season, the school announced it will be discounting season ticket rates for the first time in program history.

The Bulls Club Champion Seating Program will be available for the 2015-16 seasons for football and men’s and women’s basketball. The program has done away with the former required up-front donation that was needed before purchasing season tickets.

Ticket prices have also been made more affordable, as they now start at $125.

Other benefits for members include the option to purchase preferred parking, access to the club levels for both sports and a “behind-the-scenes” pregame experience.

“With the goal of uniting the USF community to support our student-athletes, we listened to a broad range of USF stakeholders and consulted industry leaders to determine how we could improve customer satisfaction and increase attendance, ” Senior Associate Director of Athletics Andrew T. Goodrich said in a statement.

The 2014 USF Football season saw an average crowd of 19,317 per game at Raymond James Stadium, according to

n See ADVERTISING on PAGE 3

n See TICKETS on PAGE 2

S PORTS Bulls fall to Huskies in conference championship.

BACK

Jordan Zimmerman donated $10 million Monday to the now-named Zimmerman School of Advertising and Mass Communications, which installed his logo to the building’s side. ORACLE PHOTO/ADAM MATHIEU

By Alex Rosenthal E D I T O R

I N

C H I E F

Though education is priceless, the going rate for a school at USF is $10 million.

Keeping the USF Unstoppable campaign going strong, the university announced its fourth record-breaking donation in six months as they unveiled the new name and logo on the Communication and Information Sciences (CIS) building Monday.

Named after USF Board of Trustees member Jordan Zimmerman, the School of Mass Communications is now the Zimmerman School of Advertising and Mass Communications following the announcement of a $10 million donation from the advertising mogul and USF alumnus.

“There’s no better way to

spend $10 million than on education at the university that gave you your start and for each and every one of you to propel your dreams and your career,” Zimmerman told students in the crowd Monday.

Just last month, the Lynn Pippenger School of Accountancy was renamed for the retired Raymond James Financial executive who donated the same amount.

As founder and chair of Zimmerman Advertising, the fourteenth largest advertising agency in the world with over $3 billion in published revenue and responsible for marketing campaigns on big brands like AutoNation, CBS, Dunkin Donuts, Papa Johns and Office Depot, Zimmerman had a bright start.

In 1991, USF named him Entrepreneur of the Year for his then startup advertising

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Kyoto students invite understanding of Japan

By Zach Leete S T A F F

W R I T E R

USF welcomed 23 students from Kyoto Sangyo University (KSU) to explore the campus Monday and integrate with students studying Japanese to strengthen the bridge between Tampa and Kyoto established by the Kakehashi Project.

During the USF Kakehashi Community welcome event in the Marshall Student Center Ballroom, the Japanese students offered their invitation to USF students and faculty — “Come to Kyoto.”

Students from KSU gave presentations on Kyoto, a city in Japan with a population size mirroring Phoenix, Arizona and a land area just short of San Diego, California.

They invited students to experience Kyoto for themselves, and discussed the differences separating Kyoto from other larger metropolitan cities in Japan like Tokyo or Osaka.

Kyoto experiences four distinct seasons and escapes the hectic pacing of life in the city by regulating construction and environmental protocols more stringently than other cities.

By preserving artifacts and architecture of Kyoto’s rich, historic past and integrating new commerce and business practices in a sustainable way, Kyoto has become a venerable nucleus for university education.

This concern has led to the preservation of monuments like “Koryu-ji”, the oldest temple in Kyoto, and “To-Ji”, a fivestory pagoda built 1,200 years ago that is the tallest wooden tower in all of Japan.

“Nouryou-yuka” are traditional Japanese eating areas where people escape the heat and relax, similar to the popular coffee shops and cafes dotting the USF area.

When one KSU student displayed a picture of a large, anonymous city, and asked what city the crowd thought

was pictured, “Kyoto” was the general consensus — but it was actually New York City.

A picture of Tokyo was displayed next, looking eerily similar to the biggest city in the U.S. On the other hand, Kyoto has very few skyscrapers, outdoor advertisements or other forms of urban visual pollution. This is due to an effort by the city to address landscaping issues that once diminished Kyoto’s natural beauty.

The mountains bordering Kyoto are almost always visible now that strict regulations regarding building height and visibility of advertisements have been implemented.

Popular companies such as Lawson and Starbucks have even redesigned certain locations bordering historic or natural landmarks to help complement the environment.

KSU presenters also dispelled incorrect notions of the character of Japanese people.

“What images do you have

concerning Japanese people?” said one KSU student. “You think they are humble, studious, traditional, steady and punctual.”

The students likened themselves to Major League Baseball superstar Ichiro Suzuki, survivors of the 2011 Tohoku Earthquake and Kyoto doll artisans. They identified three defining traits of the Japanese person: being studious, honest and tenacious.

These qualities help strengthen the Japanese value of Omotenashi, a distinctive hospitality service that values treating guests with the utmost balance of care and respect.

USF provided Omotenashi to visitors from KSU by meeting the Japanese students at the airport.

“Student exchanges and visits across the oceans are the heart of international studies,” said Stephan Schindler, chair and professor of the Department of World Languages. “Students learn

more and more about each other by engaging in multilingual studies.”

Schindler, chair and professor of the Department of World Languages, said international studies “prepare students to become global citizens,” further mentioning Yoko Tawada, the Japanese author who lives in Germany and uses both German and Japanese languages in her writing, as an example.

Roger Brindley, the vice provost for USF World, said the USF system feels “an affinity for japan.”

Closer ties formed ever since USF students were stranded in Japan during the historic tsunami that followed a 9.0 earthquake in 2011. “Japan is in our hearts,” Brindley said.

Six university agreements are established with universities in Japan, 20 Japanese students study full time for their degrees at USF and 42 faculty members engage in research in Japan.

TICKETS

Fans interested in renewing their season tickets under the new program must do so for football before April 15 and anytime between May 1 and July 31 for both the men’s and women’s teams.

As of Monday, there is a new discount for alumni, faculty and staff members that offers 20 percent off the price of tickets. The sale will gradually offer less of a discount until September.

For fans looking to buy season tickets for the first time, the period to do so will begin May 1 for football and Aug. 16 for basketball.

More information is available at BullsClubChampionSeating. com and tickets can be purchased at GoUSFBulls.com or by calling 1-800-GoBulls

Continued from PAGE 1

Tampa Sports Authority. The stadium can seat over 65,000 fans.

“We believe a simplified pricing model, which allows greater access to seats in more desirable locations, combined with affordability, ease of transaction and targeted discounts will help create a home venue advantage for our teams and benefit their pursuit of their team goals.”

In order to create a more powerful home-crowd atmosphere at Raymond James Stadium, tickets will only be sold in the 100 and 200 seating levels.

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ADVERTISING Continued from PAGE 1

and we’re going to teach them how to be winners.”

The donation is the single largest gift in the history of the College of Arts and Sciences.

The dean for the college, Eric Eisenberg, said the money will help put the school on the map.

“The advertising and mass communications industries have been rapidly changing, and it is imperative that we transform the way we are preparing our students to succeed in the world they are about to enter,” Eisenberg said. “This transformational gift from trustee Zimmerman will enable us to become a destination program for aspiring advertising and mass communications professionals.”

Eisenberg said the gift will also propel the school’s programs in multimedia journalism, broadcast production and public relations to “new heights.”

Since 2002, Zimmerman has worked to improve USF’s

advertising program by endowing a scholarship for advertising students and later a professorship in advertising in 2006.

Additionally, in 2005, Zimmerman helped create the Zimmerman Advertising Program (ZAP) between the College of Arts and Sciences and the College of Business to revamp the advertising curriculum and make it relevant to students in an expanding global market. The program is now a Living Learning Community housed on campus in Poplar Hall.

“Our students live in a global economy that’s connected socially and digitally every single day,” Zimmerman said.

“When they tour our university with their families, we want them to say we’ve never seen anything like this. Any time we bring them here, we connect with a family like that, we win as a university.”

When ZAP launched in 2005, Zimmerman said 12 percent of USF advertising graduates worked in the advertising field.

Today, 72 percent of graduates work in the field.

Though his name is now on

the CIS building with a new logo, he said branding is more than just a sign and hopes his gift will revolutionize the curricula at USF. “A brand is much bigger than a sign on a building.

It’s up to each and every one of us to fill that brand with meaning like the best curriculum, like the best faculty, like the best resources and of course, students, the hungriest students…that connection between Zimmerman and the university is priceless,” Zimmerman said.

In addition to Pippenger’s $10 million donation, Zimmerman’s gift is the latest in a series to USF, including retiree Kate Tiedemann’s $10 million to the USF St. Petersburg College of Business in September, Les and Pam Muma’s $25 million to name the Muma College of Business and the land donation by Tampa Bay Lightning owner Jeff Vinik to create a new building for the USF Morsani College of Medicine and USF Health Heart Institute for part of a billion-dollar project to revitalize downtown Tampa.

Jorge Zimmerman founded Zimmerman Advertising in 1984 that has since signed household name clients such as Papa Johns, Dunkin Donuts, Party City and Firehouse Subs. ORACLE PHOTO/ALEX ROSENTHAL

Lifestyle

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USF professor raises awareness for threatened Jamaican forest

By Ariana Matos L I F E S T Y L E

E D I T O R

As April, the environmental awareness month, quickly approaches, thoughts begin to turn toward human impact on the natural environment.

People are well aware of recycling and water conservation, but USF’s herbarium curator and professor of medical botany, Alan Franck, is doing his part in a more innovative way.

In February, Franck, along with a slew of scientists from around the world, was chosen to participate in a research study on biodiversity sponsored by the Clarendon Parish Development Committee and the Critical Ecosystem Partnership Fund to preserve and document a fragile ecosystem in Jamaica full of endemic species.

Franck said informing the public about resources they may not be aware of leads people to protect those resources and may lead to a greater interest in biodiversity.

“It is about preserving what we have,” Franck said. “We don’t tend to value something unless we know about it. There are other people besides botanists on this trip, there are people working with snails or birds to find out what we have. I guess it’s the wisdom of holding on to all parts until you know what you need. Its important that students know there are threats to losing biodiversity.”

The ecosystem in question, Peckham Woods, is a forest located in the central area of Jamaica.

Because the need to grow food is so great, Franck said endangered species sometimes take a back seat to easier farming practices.

“They try to cultivate the ground and sometimes, to clear the land, they set fires,” Franck said. “There are not a lot of enforced land boundaries — even if there was a preserve or a forest, it doesn’t really mean anything, so some people just start cultivating the land. They will start fires and it will carry up the hillside

and get into the forest.”

Franck said most of the problematic results of slash-and-burn farming stem from a lack of education on the Jamaican habitat.

“In Florida we get a lot of tropical storms, so we get a lot of lightning.

In Jamaica, of course they get tropical storms during the summer, but we have a lot of forestry and a lot of plants, like Saw Palmettos, that prevent the spread of fire,” Franck said.

“Jamaican habitats aren’t adapted to fire. Plants evolved either to fire or in the absence of fire. Lightning frequency is part of why Florida’s habitat can resist fire.”

Jamaica’s preeminent botanist, George Proctor, identified Peckham Woods as, “having outstanding importance for endemic plants,” and it has one of the highest densities of site-specific endemic plants on the island.

“One genus is called ‘Portlandia,’ (and) it makes these beautiful, big flowers,” Franck said. “The area is composed of rugged limestone, so these limestone hills can be jagged and steep. The very top of these hills are very dry, so that is one of the plants that you always see at the top.”

The study will not stay in Jamaica, however. After coming back from his second trip in May, Franck plans to map, take pictures of and archive the specimens he brings home.

Discovering an unknown species and assisting the scientific community in species preservation is the ultimate goal.

Franck finds the research important because Jamaica doesn’t have many resources to protect their endangered land and needs help preserving it.

“In Jamaica they don’t have a lot of resources to devote to protecting forests and through international efforts, we can try to make a greater difference,” Franck said. “The tropics harbor better diversity so that is where we tend to focus, especially the countries that don’t have the ability to protect their biodiversity.”

USF professor Alan Franck and a group of researchers will return to Peckham Woods in Jamaica in May to collect more data. SPECIAL TO THE ORACLE

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FUTURE

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wins the tournament, the offseason will begin after its next loss.

All players on the roster excluding senior guard Corey Allen Jr. have eligibility remaining and have not publicly expressed any intent to transfer.

The only potential loss outside of Allen would be if sophomore forward Chris Perry, who has been out with an undisclosed chest injury,

would be unable to return to the Bulls.

“I’m not sure I can say anything other than what we’ve already said,” Antigua said regarding Perry’s return.

“We’ll see as we continue to find out more stuff.”

With such little turnover following a year after the Bulls fired their coach and lost several players to transfers, Antigua said he is excited to build on the foundation he has laid for the team.

“I’m encouraged,” Antigua said. “We’re going to obvi-

ously be adding some pieces to the equation and there will still be some questions to answer with that, but I’m encouraged by how we started and where we’re at now.”

According to Rivals.com, USF has four players committed for the 2015 recruiting class, including three players ranked as three-star recruits.

The class contains three forwards, two of which are 6-foot-6 with the other forward standing at 6-foot-8.

The lone guard of the class is a 6-foot tall shooting guard.

Coach Orlando Antigua led USF to a 9-22 regular season record in his first season with the team. ORACLE FILE PHOTO/ADAM MATHIEU

Opinion

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UNIVERSITY OF SOUTH FLORIDA

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Get more time by turning off technology choice — it’s something to fill the gaps.

Though this short-term entertainment is usually referred to as spare time, the need to be occupied, as the Chronicle article addressed, could make people feel they need to be busy no matter what, a phenomenon that students can undoubtedly relate to.

College students have enough to worry about. While the drive to be productive isn’t a bad thing, it can become like an addiction with the close, intimate relationship students have with technology.

Using up all available time can get so out of hand, that Germany even considered legislation that would make it illegal to send work-related emails after 6 p.m., according to U.K. news outlet Metro. This occurred after research from German Minister for Labour and Social Affairs Andrea Nahles found that doing so adds five extra hours to the workday.

While almost all college courses require the use of technology to some extent, detaching oneself when it’s not absolutely necessary to use the Web, or at least seeing less of it, is possible, and it might even make students feel like they have one less burden to worry about.

While technology can be a useful tool for college students with the instant communication it provides and the ability to save years of assignments and photos, it can also forge too much of a dent in their 24 hours.

A recent article in the Chronicle of Higher Education references the book “Pressed for Time: The Acceleration of Life in Digital Capitalism” by Judy Wajcman, a sociology professor at the London School of Economics and Political Science, about the feeling of being constantly harried as a result of thinking there isn’t enough time to manage all of our responsibilities.

Despite people often viewing technology as the culprit of time anxiety, the problem, she argued, lies in the constant need to fill time and be responsive to obligations.

This is something that many students may be guilty of, as

the Oracle

the University of South Florida’s student newspaper since 1966

COLU M N I ST

Editor in Chief: Alex Rosenthal .............................. oracleeditor@gmail.com News Editor: Wesley Higgins .......................... oraclenewsteam@gmail.com Sports Editor: Vinnie Portell ........................ oraclesportseditor@gmail.com Lifestyle Editor: Ariana Matos .................. oraclelifestyleeditor@gmail.com Opinion Editor: Isabelle Cavazos ....................... oracleopinion@gmail.com Copy Editors: Safeena Kassoo, Caitlin Lochner Multimedia Editor: Adam Mathieu Assistant Editors: Sebastian Contento, Jacob Hoag,

Grace Hoyte, Brandon Shaik

Graphic Arts Manager: Luke Blankenship Advertising Sales Manager: Ashley Pollio

T H E O R AC L E

What you said

homework assignments, family matters and job requirements mesh together into one mass that can make them feel like they can’t “turn off.”

Though technology may not cause the pressure of these different tugs, the idea that it “accelerates communication,” as the article noted, can play a role in how people perceive the time they have. Students, then, could lead less overwhelming lives if they reconsider the amount of time filled by their cellphones, computers or anything else with a plug.

Whether it’s mindlessly scrolling through Facebook before class or checking one’s inbox before bed, there is always a way to fill in the extra cracks of time.

But that isn’t necessary. While students can’t control their deadlines, they can be consciously aware of what they do in the moments they’re not working on something.

For instance, one New York Times column argues that advertisements constantly seize people’s attention, from the screens of credit card terminals to airport security trays. If students look at the activities they do in open spaces of time as something that takes up their attention, then it’s easy to see how the decision to browse the Internet while eating breakfast is a deliberate

Isabelle Cavazos

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Editor Isabelle Cavazos asked students what they thought of Florida’s Department of Environmental Protection being ordered not to use the phrases “climate change” or “global warming” in emails or reports after Gov. Rick Scott came into office.

“I think that’s kind of childish. Does it cause a big hype? When you have to use synonyms, it conveys the same message.”

— Christina Iraheta, a sophomore majoring in business administration

“It’s climate change. It happens. What’s so wrong about using the words? It’s like hiding the truth.” ­— Jamilya Rahming, a sophomore majoring in biomedical science

“I think it’s a little weird they restricted words, but personally I feel the terms get abused or overused.”

Isabelle Cavazos is a junior majoring in English and Spanish.

— John Baez, a senior majoring in economics

The Oracle is published Monday through Thursday during the fall and spring semesters, and twice weekly, Monday and Thursday, during the summer.

The Oracle allocates one free issue to each student.

Additional copies are $.50 each and available at the Oracle office (SVC 0002).

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“I think people are still being aware of what’s going on. It’s like they’re trying to protect us from what we know.”

— Sarah Gutierrez, a sophomore majoring in nursing

Classifieds UNIVERSITY OF SOUTH FLORIDA

To place a classified ad go to HELP WANTED Canoe Rental Company Canoe rental company looking for FT/PT service staff. Requires heavy lifting, excellent driving record, neat appearance. Call between 3pm-5pm (813) 986-2067 for details.

Email canoeescape@verizon.net

Domino’s Now Hiring Delivery Drivers Domino’s is now hiring delivery drivers.

Our drivers average between 12 and 17 dollars per hour including tips and mileage.

Must have 2 year driving history, own your own car, and have bodily injury protection on your insurance.

USF store contact number is 813971-7875 and UT contact number is 813-221-1611.

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Sports

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Women’s Basketball

Men’s Basketball

No. 1 Huskies hold off Bulls in AAC final Antigua

focused on Bulls’ future

By Zach Lowie S T A F F

W R I T E R

After a hard-fought battle, the Bulls lost 84-70 to No. 1 UConn for the third time this season in the AAC championship game Monday night. In USF’s first conference championship game in program history, it never led on the night, trailing by as many as 27 points in the game in Uncasville, Connecticut.

Known for its ground-andpound presence down low, USF was outmatched against UConn’s powerful forwards Kaleena Mosqueda-Lewis and Breanna Stewart. The Bulls were outrebounded 46-20 and failed to establish themselves in the paint throughout the game.

Junior forward Alisia Jenkins could not reach her 25th double-double of the season and ended the game with a conference tournament-low 10 points and four rebounds.

USF guards Shalethia Stringfield and Courtney

By Vinnie Portell S P O R T S

Junior guard Shalethia Stringfield tied her career high in scoring with 20 points Monday night against UConn. The Bulls fell to the No. 1 Huskies 84-70. ORACLE FILE PHOTO/SEBASTIAN CONENTO Williams carried the weight of that his best scorers had to be Auriemma said. “Our players the matchup, accounting for on the floor — he considered just played a solid three days and came away with the win.”

Stringfield worthy of the call.

36 total points.

The Bulls will wait to learn UConn head coach Geno Stringfield tied her career high of 20 points and earned Auriemma praised USF for its their seeding in the NCAA a rare starting nod from coach improved play overall, despite Tournament until the Selection Show next Monday at 8 p.m.

Jose Fernandez. Playing a the loss.

“They’re a very diffi- on ESPNU. team known for their scoring efficiency, Fernandez felt cult team to play against,”

Softball

Claudio caps list of Bulls with weekly honors

Freshman outfielder Astin Donovan leads all freshmen with 12 RBIs, batting .361 on the season.

ORACLE PHOTO/ADAM MATHIEU

By Jacob Hoag A S S T .

S P O R T S

E D I T O R

As USF Softball prepares for four midweek games, three Bulls found themselves with AAC weekly honors after an impressive sweep of the Under Armour Showcase.

Among those Bulls was senior Karla Claudio who went 2-0 with three saves in six appearances as the Bulls went 7-0 last week, earning her the Pitcher of the Week Award.

This is Claudio’s first time receiving the honor. She set a career-high mark in strikeouts with seven in a 5-3 win over Mercer on Saturday.

Joining Claudio on the honors list were freshman Astin Donovan and sophomore Kristen Wyckoff.

Both players made their first appearance on the AAC Honor Roll.

Donovan has been one of the leading freshmen on the team batting .361 in 22 starts.

The right fielder leads all freshmen with 12 RBIs including backto-back three-RBI games against Portland State (5-15) and Toledo (7-11).

Donovan also recorded her first homerun in USF’s 7-1 win over Portland State.

Wyckoff led the team with nine hits last week while stealing a team-high five bases.

The second basemen scored

five runs, bringing her team-leading total to 22.

Wyckoff has been one of the offensive leaders on the team sitting in the top-three in hits (22), RBIs (16), triples (3) and stolen bases (10).

Coach Ken Eriksen — the alltime leader in wins among all USF sports — continues his quest for 800 as the Bulls (17-7) play four double headers this week with nine games in just five days.

Eriksen currently sits at 799 wins.

USF plays Yale and Maine in a back-to-back double header tonight starting at 5 before returning to action Wednesday for a double header against Lehigh and Georgetown.

E D I T O R

The USF men’s basketball team ended its first regular season under coach Orlando Antigua with its 67-63 loss against Tulane in the Sun Dome on Saturday. Despite the rough season, Antigua said the team has a promising future.

The Bulls’ nine wins were the fewest since the 2010-2011 season. Antigua said his first season had been difficult at times, but never dissuaded him from his central objective.

“I do know that I prefer (winning) better than this side,” Antigua said. “It’s hard, but it’s not about me as a coach or the staff — it’s about these young men, and how do we help them to get better?

How do we take the obstacles and challenges that we’ve dealt with and use that to help them improve? I think we’ve done that.”

The Bulls finished in last place in the AAC, but Antigua said he’s pleased with the younger players’ progress.

“Our young guys certainly got better as the year went on and now they understand what is expected of them and how much work they’ll have to do in the offseason. But we’ll address that after the season is complete. We still have hopefully a few more games to play.”

USF will begin the AAC Tournament against UConn (17-13, 10-8) at the XL Center in Hartford, Connecticut on Thursday night at 8.

Unless USF (9-22, 3-15)

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