INSERTS & CUSTOM PRINTING ADDITIONAL PUBLICATIONS DIRECT MAIL & INSERTS DATA SOURCE BOOK CFAA-105_UCN1017postcard_Layout 1 10/4/11 10:31 AM Page 1
Make your advertising stand out! The Used Car News design department can create eye catching postcards and insert them into specific issues by city, state or region. Many other opportunities are available, including cover wraps, polybagging, belly bands and direct mail.
one convenient location
IN THE LANE || ONLINE || ENCORE EVERY WEDNESDAY Columbus Fair Auto Auction is a 52-year old institution that has achieved success through attention to customer service and by adapting to customer needs. Dealers and commercial consignors count on our state-of-the-art facilities from the on-site body shop to our 11 lanes to provide the ultimate buying and selling experience. Clients count on our ability to leverage technology and present their vehicles both in the lane and online.
online simulcast www.cfaa.com
Call your account Postcard Sample manager for more information on the multiple ways you can reach the UCN audience.
USED CAR NEWS COVER WRAP A Used Car News cover wrap* is a four-page advertisement, wrapped around the outer cover of the newspaper. It can be mailed directly to our entire list of new and used car dealers nationwide, to specific states or even zip codes of your choosing. Cover wraps provide a high impact advertising solution; it’s the first thing the reader sees when they pick up their paper and continues to the inside and back covers.
*Design cannot mimic Used Car News editorial layout.
Since 1998 the Used Car News staff has compiled finance numbers, dealer data 2018 Data Source Book and buy-here, pay-here information in a format that is both easy to use and understand. This annual publication also features directories for the State Departments of Motor Vehicles, IADAs and other trade associations. 2018 DSB_01 Front Cover.indd 1
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Quarter, half and full page ads are available throughout the publication, or one-sixth page ads are available in the supplier and auction advertising directories. The Data Source Book is a reference tool that dealers use throughout the year, making it an ideal place to promote your brand.
DATA SOURCE BOOK RATES Full Page $4495 1/2 Page V $2399 1/2 Page H $2399 1/4 Page $999 Directory $429
DATA SOURCE BOOK AD SPECS Full Page 1/2 Page V 1/2 Page H 1/4 Page Directory
8.5” x 9.875” + .125” bleed 3.625” x 8.75” 7.375” x 4.5” 3.625” x 4.5” 3.625” x 2.875”
2019 Advertising information.