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USER EXPERIENCE

Sell Your Community With Enhanced Information Did you know you can find comprehensive information on specific neighborhoods

The Power of E-Marketing Chase Craig, sales agent

using the REALTORS Property Resource®? Search for a neighborhood, and you’ll see

Keller Williams Realty Boise, Boise, Idaho

tabs with data covering such topics as the number of households with children, presi-

Years in the business: 8

dential voting patterns, and even the weather. It’s free, and only for REALTORS®. Here’s

2013 individual transaction sides: 79

an overview of the tabs and the information you can pull into neighborhood reports.

“SUMMARY” shows you average home values over time and local populations

2013 individual sales volume: $15.5 million Facebook friends: 1,339 Twitter followers: 221

broken down by age group.

“HOUSING” provides in-depth information on changing home prices, the sizes of homes sold, and prices per square foot for the neighborhood.

Does e-mail marketing work? It’s a great tool for staying in front of clients, particularly when they’ve

“PEOPLE” shows demographics including median ages, male-to-female ratios, and

created their own searches and you

the percentages of college graduates.

can e-mail them listings matching

“ECONOMY” includes median income and the unemployment rate.

their criteria. More than 70 percent of the traffic to our website comes

“QUALITY OF LIFE” notes factors affecting day-to-day life (and the decision to

from our e-mail campaigns.

move) such as average commuting times, annual snowfall, and water-quality violations. How often do you post on

USER EXPERIENCE We have a “featured properties slider” at the top of our website. When a visitor comes to our website, they immediately see these properties. Each featured property links to its own blog post, which includes videos, pictures, and a contact form. We optimize them for search engines, and it’s working very well.

Facebook? We try to post on our business page daily. We’ve found it’s easier if we have a specific topic for every day of the week. For example, on Million-Dollar Monday, we feature a million-dollar listing.

—Andy Metz, American Property Group of Sarasota, Sarasota, Fla.

What business app do you use most often? I use Evernote a lot when I’m at listing appointments, as it syncs up with all of my devices. You can even take pictures of the home to help you write listing descriptions later.

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REALTOR® MAY/JUNE 2014

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RealtorMag May/June