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marketing k ti g tech h+m 10 Facebook Dos and Don’ts Facebook is a powerful way to stay in touch with your past clients, friends, and sphere.

Souped-Up Smartphones

It’s also great way to show your network the multifaceted you. But Facebook is for

If hiring a professional photographer isn’t

friendship and sharing, not for selling, so be a personality, not a salesperson, when you

an option for you, but you still want more

post or update your status.

attractive listing photos and videos, your smartphone might be your answer.

DO share personal tidbits about your life. Let people know you have

Most smartphones sold today

interests outside of real estate. But not even your mother wants to know

include cameras that range from 8 to 13

what you ate for breakfast—unless it was something really memorable.

megapixels. That range offers plenty of

DO visit the pages of your clients and friends, and “like” their posts. Then follow up with a phone call or note that shows you actually care.

DO be genuine. Post items that you are truly passionate about. DO make your personal profile somewhat public. Your personal profile will

resolution to take high-quality pictures. But the smartphone lens might leave something to be desired. The good news is, your smartphone has options. Attachable or mountable

come up higher in online search results than your business page. Set

hardware such as lenses, microphones,

at least half of your items to “public” through the privacy controls so

and tripods can turn your smartphone

potential clients can actually learn a little about you.

into a pseudo digital SLR or video produc-

DO group your friends into lists. A “Local Folks” list can receive your invitations to local events. A “Clients” list enables you to check in with them easily.

DON’T post virtual tours on your personal profile. Just don’t. DON’T auto-post from a third party. Your page will look like it’s run by a robot. DON’T self-promote. It’s as much of a turnoff on Facebook as it is in person. DON’T post negative comments about people. It tells others that you might talk about them that way.

DON’T forget to log in daily. To be successful, consistency is key. SOURCES: LEIGH BROWN, ABR, CRS, RE/MAX EXECUTIVE REALTY, CONCORD, N.C.; RAJ QSAR, THE BOUTIQUE REAL ESTATE GROUP, BREA, CALIF.; MAURA NEILL, CRS, RE/MAX AROUND ATLANTA REALTY, ALPHARETTA, GA.

tion device. Scott Newman, broker-owner of Newman Realty in Chicago, bought an iPhone kit that came with a clip-on and a boomstyle microphone, tripod adapter mount, and a magnetic camera lens that fits over the phone’s camera to give a wider-angle view. “We can now shoot video both in the office and out in the field with a maximum three-minute setup time,” says Newman. HDhatstore.com offers single lenses, such as a 58mm iPhone 5/5s attachable lens for $99.95, or you can create your own mobile movie system for an iPhone, iPad, or other mobile device with various

USER EXPERIENCE

lenses, microphones, and video lights.

I know of at least one buyer who chose

Cost: $300 to $700.

me over another agent because of my

38

Photojojo.com offers an iPhone and

video résumé. The buyer connected

Android aluminum lens package for $99,

with me by seeing who I am rather than

which includes fisheye, telephoto, wide

trying to imagine if there was a connec-

angle, macro, and polarizing lenses. Each

tion while reading a bio. I talked about my expertise not only as an agent but also

set comes with an adhesive metal ring

as a community member. —Kathleen O’Connell, Coldwell Banker, Westport, Conn.

that attaches to the back of your phone.

REALTOR® MAY/JUNE 2014

REALTORMAG.REALTOR.ORG

RealtorMag May/June  
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