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online R E A LT O R M AG . R E A LT O R . O R G
Click on the Product Guides tab for a range of clever, affordable marketing ideas. PA G E 4
voices P R E S I D E N T PA G E 5 P U B L I S H E R PA G E 6 R E A D E R S PA G E 8
top of mind I N D E P E N D E N T C O N T R AC T O R S
Lawsuits focus on the conﬂicts between state labor laws and real estate license laws in assessing the broker-associate relationship. PA G E 1 0
What to do when a neighbor’s fence cuts into a seller’s lot. PA G E 1 1 ECONOMY
30 UNDER 30
Greater private capital is bolstering commercial real estate, but governmentbacked lending is still essential on the residential side. PA G E 1 2
Classics, With a Twist Meet 30 young professionals who are mastering the art of serving their clients, their industry, and their communities. PAG E 2 2
Be careful with hastily remodeled ﬂips. Neither you nor your client wants to invite legal action by a buyer. PA G E 1 4
B R O K E R S TA N D O U T
And the Verdict Is . . .
C O M M E N TA RY
Evan Metalios, broker-owner of RE/MAX Team in Jackson Heights, N.Y., says providing sales associates with high-quality marketing materials is a win for their business—and his.
You might have a website consultant in your family without even realizing it. PA G E 1 6
how to . . .
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M A R K E T VACAT I O N H O M E S
T E C H N O L O GY
New School Tech + Old School Technique
Practitioners are using fresh strategies to sell second homes and resort properties. PA G E 4 9 PA G E 3 6
Acquiring all the latest, greatest devices won’t automatically relieve your business struggles. Here are recommendations for taking charge of the tools you already have and determining what other systems you need. PAG E 3 6
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B R E A K D OW N R E C R U I T I N G O B S TAC L E S
Agents you’re trying to attract may be hesitant about switching companies for a variety of reasons. Here are some compelling talking points. PA G E 5 0
power of R YO U R M E M B E R S H I P PA G E 5 2 YO U R I M PAC T PA G E 5 6
Vol. 47, No. 3 REALTOR® Magazine (ISSN 1522-0842) is published bimonthly by the NATIONAL ASSOCIATION OF REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Periodicals postage paid at Chicago, IL, and at additional mailing offices. Annual subscription rates: $6 to members, included in dues; $56 to nonmembers. Postmaster: Send change of address to REALTOR® Magazine, NATIONAL ASSOCIATION OF REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Copyright 2014 by the NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Printed in the USA and distributed to members of the NATIONAL ASSOCIATION OF REALTORS® and its affiliated institutes, societies, and councils.
REALTOR® MAY/JUNE 2014