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Broker-owner Evan Metalios practiced real estate law full time for four years before opening his RE/MAX brokerage in 1991.

PHOTO: CATHERINE GIBBONS ©2014

And the Verdict Is . . . The in-house marketing program that Evan Metalios created provides a prospecting advantage to his associates—and his company. I believe everyone should go to law school and not practice law.

business than a broker-oriented business. I got my broker-

Law school teaches you communication skills and a thought

owner license and opened our office in 1991. My parents were

process that are very advantageous in anything you do.

in the process of shutting down their business, so I moved

My parents owned a Century 21 franchise, so I grew up in the business and knew our market. I graduated from

into their space. They had 150 agents, and about 20 of them stayed with me. The rest moved on.

Fordham Law School in 1985 and spent the next four years as a real estate attorney, mostly working in the area of con-

Productivity Starts with Prospecting

veyances. But I realized I wanted to be involved in the entire

Our fundamental belief is that prospecting is the key to suc-

transaction, not just part of it.

cess. Technology is important, but it can be stifling at times.

At that time RE/MAX was new in our area. I liked its business model, which I see as more of a salesperson-oriented

32

REALTOR® MAY/JUNE 2014

It’s easy to get caught up in activities that are not productive. Real estate is a people business. You have to be out meeting

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