voices readers Keeping It Real
someone I was not and did not really ﬁnd
Where is gri? gri is at the grassroots
Kudos to Leigh Brown for such a refresh-
true success until I was myself. I hear
level of promoting professionalism and
ing article (“Forget the Facade,” March/
so many agents saying “You don’t want
does not require an annual renewal fee.
April 2014, page 16). In our industry, it
to post anything political on Facebook
My hat is off to licensees who aspire to
seems like we spend most of our time
since it may cost you business.” My views
obtaining a gri as a basis for considering
catering to others’ needs. We are told to
(and my profession) are very front and
themselves a professional. Most brokers
emit a bland, professional exterior. Stay
center. I never shy away from a (respect-
don’t take the time to teach the basics
neutral. Don’t get personal. I say bull
ful) debate on religion or politics. Never
these licensees can learn in gri classes.
honky. My business is 100 percent refer-
have I lost business from it. People want
ral. My existing clients know exactly who
to know who you are, not who you are
they are referring, and my new clients
not. Leigh Brown nails it.
know exactly who is going to show up.
Scott R. Bader, crb, gri, Coldwell Banker,
Cami Pinsak, Realty ONE Group Summit,
The Real Estate Group Inc.
Fish Creek, Wisc.
Cindy Lynch, crs, gri, Prudential Lynch Realty, Ruidoso, N.M.
Editor’s Note: In an article whose main focus was NAR’s affiliated societies, institutes, and councils, unfortunately, we did not have space to discuss all of
You don’t have to hide yourself away. I
Shout-Out to GRI
NAR’s 11 designations and certiﬁcations.
loved Leigh Brown’s “Top of Mind” article
I read the article on affiliate organiza-
So thank you for this shout-out to GRI.
about forgetting the facade. When I
tions and designations (“Dig Deeper, Get
See the full list at realtor.org
ﬁrst started 29 years ago, I tried to be
Smarter,” March/April, 2014, page 38).
Send a letter to firstname.lastname@example.org or join a conversation at one of the blogs. Note: Letters and blog posts are edited for space and clarity. Publication of a letter doesn’t constitute an endorsement of the writer’s views by the National Association of REALTORS® or REALTOR® Magazine. Submission of a letter constitutes permission to publish it in any form or medium.
Book Smart, Biz Smart
business reader who credits The One
For this 30 Under 30 issue, we sought
Thing by Gary Keller and Jay Papasan as
input from a guest editor who can fully
the book that helped him break through
appreciate the aspirations of today’s
his own ceiling. Spain, 42, was never one
rising stars in real estate. Mark Spain
to follow the herd. During the housing
(seated) was an ambitious 28-year-old
downturn when competitors were cutting
RE/MAX sales associate near Atlanta
agents and marketing expenses, he
when he was selected as a member of
doubled his spending on local radio ads
the inaugural 30 Under 30 class in 2000.
and ultimately quadrupled his billboard
He was singled out then for growing his
exposure (from 9 to 36 today). He also
team’s annual sales volume
committed his team to becoming short-
from $40 million to $62 million
sales experts. When he visited our offices
in three years. Today he leads a
in April, Spain applauded the entrepre-
41-person Keller Williams team
neurial spirit of this year’s 30 Under 30
that notched an astounding
class. The ones who keep ascending, he
$264 million in sales in 2013,
says, are those who’ll reject limiting be-
making it KW’s top-producing
liefs. “You need a big vision,” he says. “The
team in the nation. “I’ve always
way to get ahead is not by chasing bright,
had a drive to win,” says Spain, an avid
REALTOR® MAY/JUNE 2014