Take Pride in Your Power Pamela Geurds Kabati is publisher and senior vice president of communications.
lic policies favor home ownership and
media footprint—the amount of
real estate investment; maintain NAR’s
engagement it receives across social
leadership role in real estate data and
media channels—is 1.4 million people,
information; and demonstrate the value
up 75% from a year ago and stronger
REALTORS® bring to the real estate trans-
than that of any other real estate–
action and to their communities.
The thousands of REALTORS® who
o you know how powerful you
NAR’s weekly radio show, Real Estate
are attending the REALTOR® Party
Today, is heard on more than 200 sta-
Association of REALTORS®, you
Convention and Trade Expo in Washing-
tions in all 50 states and has a monthly
stand shoulder to shoulder with more
ton, D.C., this May are an example of the
listenership of 7.5 million people.
than 1 million REALTORS® who help
Power of R in action. You can keep up
people achieve the American dream of
with all the latest happenings from the
If that’s not enough to get your
property ownership. You represent a 106-
REALTOR® Party Convention at live
REALTOR® pride going, I’d urge you to
year tradition of looking out for the best
.blogs.realtor.org. Learn more about the
take a look at the latest NAR Annual
interests of America’s property owners.
Power of R and show your pride by visit-
Report. Search for “2013 Annual Report”
You adhere to a strict code of ethics in
ing realtor.org/powerofr, and download
at realtor.org. There you can get an even
your business. In your community,
one of the customizable banners to use
broader sense of the Power of R.
your state, and your region, you are
on your Facebook page. Here are some things you may not
part of the chorus of NAR members who help make the REALTOR® organization
know about the Power of R:
The Voice for Real Estate®.
I hope you will be part of the Power of R and take pride in that power every day. Share your stories on Facebook and Twit-
NAR’s media communications efforts
ter using #PowerofR. Or reach out to
Are you feeling proud? I hope so. For
in 2013 garnered more than 93 billion
REALTOR® Magazine senior editor Gra-
nearly 25 years, I’ve had the privilege of
impressions in the mainstream media
ham Wood (firstname.lastname@example.org), who’s
working with REALTORS® to help them
with a publicity value of approximately
writing incredible Power of R stories
amplify their role as The Voice for Real
$53 million. That’s what NAR would
for the magazine’s back page and the
Estate®. The latest effort on this front is
have had to spend to receive the same
website. Check out the latest stories at
our Power of R campaign.
level of media exposure through paid
realtor.org/powerofr whenever you need
some inspiration or a reminder of how
The REALTOR® organization’s social
powerful you are.
What is the Power of R? It’s all of you working together to ensure that pub-
Publisher Pamela Geurds Kabati Vice President, Editor in Chief Stacey Moncrieff Manager, Creative & Design Julie Fournier Manager, Multimedia Communications Robert Freedman Managing Editor Wendy Cole Senior Editors Erica Christoffer, Graham Wood Designer Isabella Mathews Copy Editor Bob Soron Online Visual Designer Elizabeth Siuta Multimedia Web Producer Meg White
430 N. Michigan Ave., Chicago, IL 60611–4087 500 New Jersey Ave. N.W., Washington, DC 20001–2020 Phone: 800-874-6500; Fax: 312-329-5978 Editorial e-mail & writer’s guidelines: email@example.com Advertising e-mail: firstname.lastname@example.org Website: realtormag.realtor.org Subscriptions: Phone: 800-874-6500; Fax: 312-329-5960 | E-mail: email@example.com
General Manager Kathleen Marusarz Advertising Sales Associate Jill Powers Advertising Sales Administrator Alvin Pulley Publications Assistant Wilma Gonzalez Manager, Good Neighbor Award Program Sara Pullan Geimer Manager, Young Professionals Network Robert Reuter
are? As a member of the National
REALTOR® MAY/JUNE 2014
Reprints (100 or more): The YGS Group Phone: 717-399-1900, ext. 162; Fax: 717-399-8900
Address changes: At realtor.org click My Account (top right), then Change your information in the National REALTOR® Database System (login required). No Internet access? Please contact your local board.
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