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THE OFFICIAL NEWS PUBLICATION OF THE USC SCHOOL OF BUSINESS AND ECONOMICS

The SBE Times V O L U M E

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A U G U S T

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CPA Topnotchers

INSIDE THIS ISSUE: Accounting Teachers’ Conference

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SBE Holds General Assembly

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USC JPIA Harvests National Awards

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by Johanna Yap

USC Joins Pilipinas 4 SIFE National Finals ONE CEBU - USC Delivers One-Two Punch

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Expanding Development to the Local Level

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Economics Conducts Market Experiment

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Turismo Sugbo

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AU - USC Students 7 Cultural Exchange Program International Deans’ Course

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Online version available at issuu.com/usc-sbe

The University of San Carlos has always proved itself to be one of the most exceptional universities in the nation, and the university’s Department of Accountancy has certainly contributed to this title of excellence. The graduates of the Bachelor of Science in Accountancy confirm time and time again that great effort and dedication to the academics will be rewarding, proven by the fact that the results of the CPA Licensure Examinations have always been favorable for many years now. This year, the School of Business and Economics is proud to announce that the

University of San Carlos is considered by the Professional Regulation Commission as the one and only school in the country to be a top performing school in the May 2012 CPA Licensure Examination. USC is also the first in the Visayas to be a Top Performing School. The National passing percentage is 37.44% and USC garnered a passing percentage of 83.33%. Along with this institutional honor, three outstanding individuals also garnered top spots on the list. They are Gianna Tan Chua (4th place), Kenneth Jefferson Un Uy (7th place), and Shearilynn Lim Go (10th place).

Three Carolinians garnered top spots in the May 2012 CPA Licensure Examination. Photo taken from USC website

The University is proud of all the CPA board exam passers alongside these topnotchers and looks forward to reaping the cream of the crop of the institution by maintaining this standard for generations to come.


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Accounting Teachers’ Conference

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by Adrian Bolanio

excellence and sustainable research: Key to quality accounting education.”

Accountancy teachers from all over the country attended the 20th ATC.

The Department of Accountancy participated in the 20th Accounting Teachers’ Conference (ATC) last May 23-25, 2012, at the Costabella Tropical Beach Hotel in Mactan Island, Cebu. This year’s theme is “Teaching

Photo by Matthew Tiu

The conference is an annual event hosted and organized by the Philippine Institute of Certified Public Accountants (PICPA) and National Association of CPAs in Education Inc. (nACPAE) in cooperation with Cebu’s Association of Certified Public Accountants in Education (ACPAE). This event is a venue for all accountancy educators around the country to share their ideas and perspectives, as well as to discuss and debate on the current events and devel-

opments affecting the accountancy curriculum and practice. Some of its participants include notable reviewer authors such as Antonio Dayag and Conrado Uberita. The faculty participated in the many activities in line such as research mapping, research colloquium, research presentations, faculty development programs, team building and fellowship in a form of a pageant. With the help of USC-JPIA, the USC Accountancy Department was successful in hosting and holding some of the events during the conference.

SBE Holds General Assembly by Jon Oliver Balili

The School of Business and Economics held its annual general assembly last July 13, 2012 at the Albert van Gansewinkel Hall. Present at the assembly were the heads, faculty members and staff of the various academic and administrative departments of SBE. The opening remarks were given by Fr. Generoso Rebayla, Jr., SVD, USC’s Vice President for Finance. In his remarks, Fr. Rebayla emphasized that teaching, research, and community extension must be interrelated. He also pushed for outcome-based

Dr. Matero presents the SBE Roadmap during the General Assembly. Photo by Jon Oliver Balili

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education and stressed that teachers should also become practitioners in their respective fields. This allows them to impart their experiences to their students. The various academic departments of SBE presented the achievements of their respective departments, faculty, and students. The other offices of SBE also gave their reports, with emphasis on the Kapamilya Negosyo Na program, the publication of faculty researches in academic journals, the Philippine Higher Education Research Network grants, and

the introduction of Real Estate Management and the Certificate in Cruise Line Services Operations and Management. Towards the end of the program, Dr. Challoner A. Matero, SBE Dean, encouraged the faculty to pursue research work. He challenged everyone to help make USC a world class university. He also identified changes and challenges in SBE, most notably memb ersh ip w ith CH E D PHERNet, current position in world university rankings, and PAASCU accreditation levels.


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USC JPIA Harvests National Awards by Faye Loraine Micabalo

Above: USC JPIA bags numerous awards Right: USC JPIA’s delegation to the 29th NFJPIA Annual National Convention Photos provided by Johanna Yap

The USC Junior Philippine Institute of Accountants (USC JPIA) brought honor to the University for being the first inductee of the National Hall of Fame for Most Outstanding Local Chapter of the National Federation – Junior Philippine Institute of Accountants (NFJPIA). USC JPIA, a cocurricular student organization of the Department of Accountancy, promotes holistic development amongst its members. It envisions accountancy students to achieve not only academic excellence but also brilliance in co- and extracurricular activities such as leadership promotions, community extension services, and social responsibility. Being the honing ground for accountancy students in the University, USC JPIA, together with the Department of Accountancy, has produced countless outstanding leaders and competent professionals in the field.

In the recently concluded 29th Annual National Convention of the National Federation Junior Philippine Institute of Accountants held at Subic Traveller’s Hotel, Olongapo City from 18 to 20 April 2012, USC JPIA brought home numerous awards in both academic and non-academic events. The National Federation – JPIA is the mother organization of all accountancy schools in the Philippines having more than 51,000 members and 300 accountancy schools from Luzon, Visayas, and Mindanao. Most of the academic awards during the convention were garnered by the quiz bowlers from USC, namely MikyllHum Narvios (2nd place Practical Accounting 2, 3rd place Auditing Theory); Mary Grace Cabalida (1st place Management Services, 2nd place Taxation, 2nd place Business Law); Maria Aiza Bering (1st place Taxation, 3rd place Management Ser-

vices); Wendell Ang (3rd place Auditing Problems); and Ray Hamodi Ngalot (3rd place Practical Accounting 2). Taking these awards altogether, USC JPIA brought home the 4th NFJPIA Revolving Cup. These competitions were sponsored by multinational companies such as Proctor and Gamble and established auditing firms in the country namely Sycip Gorres Velayo and Co., Punongbayan and Araullo, and Isla Lipana and Company. On the non-academic side, Jayson Suson won 2nd place for the NFJPIA Xfactor Singing Contest. The outgoing USC JPIA President, Marcley Augustus Natu-el, was similarly recognized as the Most Outstanding Local Chapter President.

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USC Joins Pilipinas SIFE National Finals

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by Lars Raphael Lammerskötter

USC’s Students In Free Enterprise (SIFE) team, for the first time, joined the Pilipinas SIFE National Finals held at the Dusit Thani Hotel in Makati City on July 6 and 7, 2012. Eighteen universities from various regions in the country attended the two-day event.

USC’s SIFE team poses with SIFE officials. Photo contributed by Dominique Suzanne Calienta

In the opening program, guest of honor Congressman Jack Enrile delivered a speech on behalf of his father, Senate President Juan Ponce Enrile. He commended SIFE’s endeavors to train young people to make a difference, and for enabling them to form a deeper sense of commitment to the community and the world. The USC team, composed of Judah Jyreh Cohen, Ernesto Hernandez Jr., Dominique Suzanne Calient a, E lvin Joh n Amahan, and Lars Raphael Lammerskötter, all students from the Department of

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Business Administration, was joined by their faculty co-adviser and chairperson of the department, Dr. Grace Marie V. Lape.

lated SIFE on another successful year of empowering communities and growing enterprises in the Philippines.

USC-SIFE was the only team from the Visayas and presented two projects, Boljoon Citronella Oil and Tableya Dy Sogod, for which it had also garnered third and fourth place at the ONE CEBU (ObraNegosyo-Eskwela Countryside-Enterprise-BusinessUpliftment) awards held at the Cebu International Convention Center on June 13 this year.

Students In Free Enterprise (SIFE) is an international non-profit organization that works with leaders in business and higher education to mobilize university students to make a difference in their communities while developing the skills to become socially responsible business leaders. Participating students form teams on their university campuses and apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need. An annual series of regional and national competitions provides a forum for teams to present the results of their projects, and to be evaluated by business leaders serving as judges. National champion teams advance to the prestigious SIFE World Cup. In addition to the community aspect of the program, SIFE’s leadership and career initiatives create meaningful opportunities for learning and exchange among the participants as well as the placement of students and alumni with companies in search of emerging talent. Please visit www.sife.org for more information.

In the elimination round, USC competed in league 3 against last year’s national champion, the University of Luzon. Also competing in the same league were the University of Sultan Kudarat (Tacurong campus), Columban College, and the Divine Word College of Calapan. USC placed second to the University of Luzon who emerged as the league’s winner and once again became national champion in the final round. The University of Luzon will represent the Philippines at the SIFE World Cup in Washington D.C. from September 30 to October 2, 2012. During the awarding ceremony, guest of honor and general secretary of the Philippine Councilors League, Ms. Shalani Soledad-Romulo congratu-


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ONE CEBU - USC Delivers One-Two Punch by Judah Jyreh Cohen

Obra Negosyo Eskwela Countryside Enterprise Business Upliftment (O.N.E C.E.B.U), a project started by Governor Gwendolyn F. Garcia in 2010, ended its second season last June 13, 2012 with only 10 out of 19 student teams receiving a grand total of Php 100,000.00 each. Out of the top ten, the University of San Carlos delivered a one-two punch by coming in 3rd & 4th place for delivering the best business plans. In addition, USC was also able to deliver another one-two punch by winning 4th & 5th place for the best overall student performance, an honor only given to 5 out of the 19 student teams. The competition was part of a tripartite alliance between the provincial government of Cebu, 20 local government units (LGUs), and the academe, comprised of 12 universities within Cebu. 20 entrepreneurs were chosen from 20 municipalities of Cebu and then randomly assigned to participating university teams, with the role of helping improve their business using the skills and knowledge taught to them in class. The Business Administration Department of USC sent two teams to compete, consisting of students taken from the many majors under the BA Department. The municipalities of Boljoon and Sogod were assigned to USC. The municipality of Boljoon was assigned to USC Team 1 and consisted of team leader Jake Harrison Yap and his teammates Kristian Marc Cabahug, Dominique Suzanne Calienta, Saturnino M.

Camasura, Judah Jyreh P. Cohen, Ernesto Hernandez Jr., and Algeanne Paclijan. Their adviser was the BA Department’s Assistant Chair, Engr. Jovenal M. Arnaiz, as well as BA faculty Mr. Roberto H. Visitacion. The entrepreneur from Boljoon was Mr. Acer Medida, whose business was selling citronella oil cultivated and produced within the mountains of Boljoon. With the help of their MCCI adviser, Ms. Lourdes Damazo of IPI, the team was able to win 3rd best business plan and 4th best student performance overall. USC Team 2 was assigned the municipality of Sogod whose entrepreneur was Ms. Lorna Dy. Ms. Lorna specialized in the production of tableya to support her family. Team 2’s captain was Adrian Montuerto with his teammates Seigfred John Agor, Sheila Gatchalian, Leomarie Soroño, Algebgene O. Tabañag, and Robert Tiu Jr. Their adviser was Dr. Grace Marie V. Lape, Chairperson of the BA Dept., and Mr. Salvador C. Loyola Jr., BA Faculty. Mr.

Above: Cacao beans being roasted to produce tableya Left: Farmers plant citronella Below: The final product of Tableya dy Sogod Photos provided by Lars Raphael Lammerskötter

Glenn Anthony Soco, Vice President of MCCI, was their mentor for their journey. Together, USC Team 2 was able to achieve 4th best business plan and 5th best overall student performance.

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Expanding Development to the Local Level

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by Gilbert John Red Emano

Last May 7, 2012, the USC Department of Economics and the Carolinian Economics Society, in cooperation with the Philippine Institute for Development Studies , Cebu Business Club, National Economic Development Authority — Region VII, USC Office of Research and the USC School of Business and Economics, hosted the Economic Forum “Expanding Development to the Local Level: Issues for Inclusive Growth.”

Dr. Josef Yap of PIDS discusses Philippine exports. Photo by Jon Oliver Balili

The welcoming remarks were given by the SBE Dean, Dr. Challoner A. Matero, the Rationale was warmed up by NEDA VII Regional Director Atty. Buenaventura C. Go-Soco Jr., and the three main presenters were PIDS President Dr. Josef T. Yap and PIDS Senior Research Fellows Dr. Rosario G. Manasan and Dr. Celia M. Reyes. The principal reactors were Economics Professor Fernando Fajardo, Prince Warehouse Club Inc. President Mr. Robert L. Go, Cebu Normal University President Dr. Marcelo T. Lopez, and Lihok Pilipina

Foundation Inc. Executive Director Ms. Teresa B. Fernandez. It was a worthwhile and practically stimulating forum that had given insights and relevant policy making approaches to the guests from local government units, the private sector and the academe. One significant comment pointed out by the audience was for the speakers to also take into consideration a more holistic approach and interpretation based on the other schools of thought outside of Economics.

Economics Conducts Market Experiment by Jon Oliver Balili

the Avocado Shake Experiment, it sought to apply the economic principles of supply and demand in a controlled market environment. Six economics classes, or about 200 students, participated in the experiment.

A buyer advertises herself in hopes of finding a seller.

The Department of Economics and the Carolinian Economics Society conducted last July 20, 2012 a classroom economics experiment. Dubbed as

Photo by Rachel Abucay

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The participants were divided into buyers and sellers of imaginary avocado shake. Given an assigned buyer value or seller cost, they were tasked with completing a transaction with their counterparts. Five sessions were conducted, with each session presenting a new twist to the experiment.

The objectives of the experiment were to recreate the typical demand and supply curves and to determine the impact of taxes, reduced production costs, and increased income on market behavior. The participants enjoyed interacting with one another. They had fun applying the economic principles learned in the classroom while trying to buy and sell their imaginary avocado shakes. With this application of the concepts learned in the classroom, they were able to better understand economic theories.


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Turismo Sugbo by Keane Vincent Valencia

Turismo Sugbo is a community based long-term project of the Province of Cebu in cooperation with the Academe, the Local Government Units (LGUs) and the Cebu Chamber of Commerce and Industry, Inc. (CCCI). Last May 2012, a Memorandum of Agreement was signed to formally seal the collaboration of the different participating institutions. The program pursues to enhance the creative branding of tourism destinations in selected municipalities by conducting needs assessment and immersion activities that look into their basic services and amenities. The University of San

Carlos is represented by five students from the Department of Hospitality Management. They are Keane Vincent Valencia - BSHRM AQF III, Hans Malikh Catedral - BSHRM AQF III, Elan Jesly Arregadas – BSHRM IV, Karen Melody Alvarez - BTM IV and Clare Caberte - BTM III. Dr. Myrla Gidayawan (Head-Culinary Arts) and Mr. Demetrio Anticuando (Section Head - Tourism Management) serve as the team’s coaches. Each team is assigned an LGU and a mentor coming from CCCI. Team USC‘s LGU is Toledo City and their mentor is Ms. Cenelyn Manguilimotan of Cebu Parklane International Hotel.

An initial output of their study has been showcased in the 2012 Tourism Congress during the Cebu Business Month on June 28, 2012 at the Cebu International Convention Center.

Team USC for Turismo Sugbo Photo provided by Mr. Demetrio Anticuando

AU - USC Students Cultural Exchange Program by Keane Vincent Valencia

Last 2011, Aletheia University (AU) of Taiwan and the University of San Carlos – Department of Hospitality Management (USC – DHM) entered into a partnership by signing a memorandum of agreement. This allows both universities to have a cultural exchange program giving their students a chance to visit and experience an environment that is different from their own. The first delegation of students from Aletheia University arrived on January 17, 2011. In their two weeks of stay in Cebu, they were taught Basic English lessons and got the chance to bake pastries with students from the Diploma of Culinary Arts Program of DHM.

They also had a city tour which included a visit to the different campuses of USC. On May 9, 2011, five students from USC – DHM were sent to Aletheia University of Taiwan. Basic Mandarin classes were held for them. Also, they got the opportunity to experience the Taiwanese culture. Two more delegations from AU arrived last January 25, 2012 and most recently, June 24, 2012. The latest batch had the most number of students. Eight of them came from the Department of Humanities and Information Applications while seven were from the Department of English. They were

led by their professors Dr. Chia -Hsia Leou and Dr. Shu-Chin Su respectively. USC – DHM sent its latest delegation last April 9, 2012 comprised of nineteen students led by Section Head— Tourism Management, Mr. Demetrio Anticuando.

Students from Aletheia University with Dr. Matero, Dr. Gantalao, and DHM students Photo provided by Mr. Demetrio Anticuando


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International Deans’ Course

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by Jan Marionne Yap and Bryant Christopher Gonzales

Dr. Matero with other delegates from Asia attended the International Deans’ Course in Germany.

Last June, our very own Dr. Challoner Matero went to the “Dialogue on Innovative Higher Education Strategies (DIES)International Deans’ Course (IDC)” which was held in Germany from June 18 to June 28 of this present year. This is a very prestigious course that only 34 out of about 130 applicants in Asia had the chance of participating in.

Photos contributed by Dr. Challoner Matero

There were nine delegates coming from Indonesia, four from Vietnam, six from Malaysia, two from Myanmar, four from Thailand, and seven from the Philippines. The Philippine Normal University was the major representative of the Philippines in discussing the Strategic Faculty Management and Quality Assurance in Philippine Higher Education. The series of programs commenced on June 17 with all the arriving par-

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ticipants being welcomed by Prof. Dr. Peter Mayer, the former Vice-President of the University of Applied Sciences Osnabrück, at the rest aurant of H ot el Westermann. The first seminar was held in Osnabrück, and the second course was held in Berlin. “For me, Osnabrück feels like Cebu because it’s more spacious and easy-going while Berlin feels more like Manila because it’s the capital and seems to be crowded and busy,” Dr. Matero said. The key objective of the DIES-IDC is to bring together a group of about 30 deans, vice-deans, and heads of departments from universities of the Southeast Asian region and to prepare them for the challenges of holding a dean’s position in a changing higher education landscape. They were taught on how to become a better leader

in order for them to become a better Dean in their specific universities. Dr. Matero’s experience as a university manager greatly contributed to that course and his active participation was necessary to develop a Project Action Plan (PAP) at the end of the first part of this course which will need implementation of the University of San Carlos during the course of the multi-part programme. Dr. Matero’s participation in this course gave him the necessary knowledge and information that could benefit not only him but also students and faculty of USC.


SBE Administrators Challoner A. Matero, CPA, DPA Dean Melanie B. de Ocampo, PhD Assistant Dean Christopher C. Malaya, CPA, LLB Chair, Department of Accountancy

School of Business and Economics University of San Carlos P. del Rosario St., Cebu City Philippines Phone: (032) 253-1000 loc. 160 Fax: (032) 253-3166 Website: www.usc.edu.ph Sciencia, Virtus, Devotio

The Staff

Janzen Joseph G. Sevilla, MAIE Asst. Chair, Department of Accountancy Grace Marie V. Lape, PhD Chair, Department of Business Administration Jovenal M. Arnaiz, MMBM Asst. Chair, Department of Business Administration Francisco M. Largo, MA Econ Chair, Department of Economics Cecil S. Gantalao, PhD Chair, Department of Hospitality Management Ava Mella D. Remonde, MBA Asst. Chair, Department of Hospitality Management

Adviser Dr. Melanie de Ocampo

Teresita C. Abarquez, PhD Manager, CELL

Editor-in-Chief Jon Oliver Balili

Marites A. Khanser, PhD Coordinator, Research

Writers Bryant Christopher Gonzales Keane Vincent Valencia Jan Marionne Yap

Liberato A. Reyes, DM Coordinator, Graduate Programs

Photographers Diane Marie Dy Jillien Marie Lacerna Clark Ellis Pacana Matthew Tiu Contributors Rachel Abucay Demetrio Anticuando Adrian Bolanio Dominique Suzanne Calienta Judah Jyreh Cohen Gilbert John Red Emano Lars Raphael Lammerskรถtter Challoner Matero Faye Loraine Micabalo Johanna Yap

Marissa M. Baldecir, CPA, MBA, DPM Coordinator, CIDA Edrick L. Templado, AB Coordinator, CES and Alumni Relations Pepito T. Echavez, MBA Coordinator, SBE-ICT Geraldine F. Malaya, CPA, LLB Coordinator, IRC Julienne J. Royo, BS Coordinator, HRM-AQF Myrla B. Gidayawan, PhD BA Head, DCA Eleanor D. Paclijan, CPA, MAIA Manager, Carolinian Inn

The SBE Times - August 2012  

The first issue of the official news publication of the USC School of Business and Economics for AY 2012 - 2013

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