Serving the University of South Alabama community since 1965
2010 - 2011
Advertising Rates & Information Guide
Ad Dimensions Sample Advertising Models & Sizes
The Vanguard is printed on tabloid-size paper and all sizes are in inches
Full Page 10 in. x 12 in.
Standard Quarter Page 5 in. x 6 in.
Vertical Eighth Page 2.5 in. x 6 in.
Horizontal Half Page 10 in. x 6 in.
Vertical Quarter Page 2.5 in. x 12 in.
Horizontal Eighth Page 5 in. x 3 in.
Vertical Half Page 5 in. x 12 in.
Horizontal Quarter Page 10 in. x 3 in.
Sixteenth Page 2.5 in. x 3 in.
The Vanguard is the official student newspaper of the University of South Alabama, serving the
University’s student, staff, faculty and campus community since 1965. It is published and distributed on
Mondays during the regular academic year. One of the largest circulation weeklies in southern Alabama, The Vanguard is a student-produced newspaper, designed to provide a learning environment as well as to inform the public of campus news and issues.
Vanguard readers reflect a diversity of lifestyles, interests and buying power. Students come to the University of South Alabama from more than 40 states and 60 countries, but they all have one thing in common — they do their buying in the Mobile Area.
◆ ◆ ◆ ◆ ◆
More than 15,500 students attend USA. The average student age is 25. 75 percent are age 21 and older. USA has roughly 6,000 faculty and staff who read The Vanguard. More than 4,000 new students arrive on campus each fall.
Weekly circulation is 8,000. Using the industry standard of 2.3 readers per copy, that translates to more than 18,000 readers weekly.
The Vanguard is the only newspaper distributed in all classroom buildings and dormitories.
Let us help you design your advertisement. We offer thousands of clip art images and borders from which to choose. We can also incorporate your graphics. We will provide photographic services for a nominal fee.
New accounts are required to pay in advance until credit is established. Accounts more than 60 days overdue will not be allowed to advertise further until the debt is paid in full.
Ad space must be reserved by noon on Tuesday prior to the following Monday’s publication. Artwork or ad copy must be received within 24 hours after the Tuesday reservation deadline.
Faculty Court South, Room 20.
The Vanguard University of South Alabama P.O. Drawer U-1057 Mobile, AL 36688-0100
Advertising — (251) 460-6898 General Office — (251) 460-6442 Fax — (251) 414-8293
Color costs are based on $200 per page and are additional. Color space is limited and is on a first-come-first-serve basis.
The Vanguard’s liability will not exceed the charge for space occupied by the error. The Vanguard is not responsible for typographical errors that do not decrease the value of the ad. Credit will be applied for first insertion only when the advertising manager has been notified within five days of publication.