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visual chart

S UN C ARE R ANGE

E A U

T H E R M A L E

Source of Care

Communication

2009


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1 LOGOS

Umbrella brand

Extra-Fluid Spray 50+

Product name

Children Lotion 50+ Brand signature E A U

T H E R M A L E

or

E A U

Source of Care

COLORS

2

T H E R M A L E

Source of Care

on backgrounds

on flat tints

POS - EDITION Colors used for the typography, the flat tints and the lines ORANGE PANTONE 166C M70 Y100

BROWN PANTONE 1815C M91 Y100 M51

GRAY PANTONE COOL GRAY 11 N80

Children

Children & After sun

Self-tanning Colors used in addition for specific ranges

YELLOW PANTONE 1235C M35 Y95

BLUE PANTONE 311C C70 Y10

MOKA PANTONE 160C C6 M62 Y100 N32

GOLD PANTONE 873C C15 M25 Y60 N5

PACKAGINGS / PANTONE

TYPOGRAPHY & GRAPHICS

3

173C

1815C

1235C

311C

160C

873C OR BRIGHT GOLD

SLOGANS

MetaPlusBook STRAIGHT TEXT

MetaPlusLight - MetaPlusBook - MetaPlusMedium - MetaPlusBold SQUARE BULLET POINTS (color to define according to the segment), used at the beginning of items

Fluid and non greasy texture Very practical spray


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4 PHOTOS

Model photo To be attached at the edge of the page or to a banner, inset...

Model photo for the communication 2009

Self-tanning

After sun

Children

Sticks - winter period


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Material photo for vertical or horizontal banners

Graphics principle: both the horizontal and vertical banners “frame� the page

Making-up principle: set of lines, square bullet points or insets. Typography placed on a background (image or shaded) or coloured typography on a white background

NORMAL AND SENSITIVE SKIN

High protection Invisible texture Hypoallergenic


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Textured background to use to support all the range or product photos

5 TEXTURES AND PRODUCT

Photos of the range (available in Europa) on background

Photos of the range (available in Europa) on white background

Photos of the range (only available out of Europa) on white background


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Product photos on background

Product photo out Europe ■ on white background

■ on background

Photos of products textures

Mineral Cream SPF50+ Extreme Cream SPF90

Tinted Cream SPF50 – Gold

Self-Tanning Gel


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MATÉRIEL 2009

6

SUN CARE floor full range display

SUN CARE sales rep. visual aid

SUN CARE dyptic window board

SUN CARE portrait window board

URIAGE  

Imagen Corporativa presentada por COLORS

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