Page 1


August/September 2013

Triangle URBAN


Jim Schmid Photography

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HOME triangle URBAN

Letter from the editor


Reaching 180,000 homes annually

August/September 2013

VOL 1 NO 3 Publisher Mark Herrmann Managing Editor Anne Marie Ashley Editorial Director Tammy Wanchisn Writers Nancy Atkinson Anne Marie Ashley Laura Jackson Sales Sue Mooney Lisa Hobbs Art Direction Harriet McDowall PageCreations Photography Jim Schmid Photography Contributing Editors Will McKendry Ryan Crosser Patrick Casey Abby Roberts Production Administrator Shelley Kemper Phone 919-929-3335 Fax 704-973-5685 Email: Website:


Building or remodeling a home can be a daunting task. Oftentimes the project can be overblown in cost or 26 under delivered in labor, particularly if the proper research wasn’t done prior to start. Luckily, the Triangle has a host of intensely talented remodelers and contractors that make any renovation or construction much easier. With our coverage in this issue of the best remodeling investments for your home, it makes research a snap too. The Remodeling Futures Program 80 at the Joint Center for Housing Studies of Harvard University recently released Anne Marie Ashley their report showing a significant increase in spending by homeowners on home improvement projects. This means that families are more likely to reinvest in their homes, which in turn, helps property value in their neighborhood. See what home improvement project makes the most sense for your home in our Smart Remodeling article on page 24. And if you’re looking for an amazing contractor or remodeling firm – check out the list of award-winning businesses we’ve listed in Award-Winning Remodels on page 30. Don’t miss a gorgeous Georgian home, decorated in transitional style, showcased in our Classic Style article on page 10. And further your decorating know-how by following the 25 Designer Tips & Secrets shared by some of the Triangle’s top designers on page 34. We demystify the organized mudroom in Anatomy of a Great Mudroom on page 32 and also give you tips on finding the perfect vintage poster in our buying guide on page 44. Plus, this issue is packed with inspiration from some of our favorite locals, including Kelly Shatat of Moon & Lola, outdoor designer Kim Levell and Scout & Molly’s owner, Abby Roberts. Whether you’re building a new home or remodeling your current one, Urban Home has you covered from sheetrock to rugs. Sit down with our magazine and pour over the pages – then tell us what you think. We love hearing your feedback. It’s with your help that we’ll continue to grow and improve with each new issue, so enjoy each page of inspiration.

All contents copyright 2013, Casey Communications Inc. No part of this publication may be reproduced in whole or in part without the express written consent from publisher. Mention of any product or service does not constitute endorsement from Urban Home Magazine. The information contained in this publication is deemed reliable from third party sources, but not guaranteed. Casey Communications Inc. does not act as an agent for any of the advertisers in this publication. It is recommended that you choose a qualified remodeling, home furnishings or home improvement firm based on your own selection criteria. Casey Communications Inc., d.b.a. Charlotte Urban Home Magazine, will not knowingly accept advertising for real estate which is a violation of the Fair Housing Act. All real estate advertising in Casey Communications Inc., d.b.a. Charlotte Urban Home Magazine, is subject to the Fair Housing Act which states “We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status or national origin.” Casey Communications Inc., d.b.a. Charlotte Urban Home Magazine, does not act as an agent for any of the realtors or builders in this publication. It is recommended that you choose a qualified realtor to assist you in your new home purchase.

6 Urban Home triangle August/september 2013

Anne Marie Ashley Managing Editor

The Dux速 Bed | Headboards | Accessories Fine Linens | DOWN

Peacock Alley Eloise Collection, Monet inspired floral print with ruffled corners, 100% Egyptian cotton in Coral.

DUXIANA at The Mews 280 NW Broad Street | Downtown Southern Pines, NC


DUXIANA at Cameron Village 400 Daniels Street | Raleigh, NC


at The Mews 280 NW Broad Street Downtown Southern Pines, NC

at Cameron Village 400 Daniels Street Raleigh, NC



f i n a n c i n g ava i l a b l e


august/september 2013 10


trends showcase 10 Classic Style


remodeling trends 24 Smart Remodeling 30 Award-Winning Remodels


28 32 34 44

decorating trends

Opposites Attract Anatomy of a Great Mudroom 25 Designer Tips & Secrets Vintage Poster Buying Guide

features lifestyles

46 True Reflections

departments stylemaker



20 Kelly Shatat

inspiring spaces

40 Kitchens: Kim Levell


50 The Gatsby Home

why the room works

54 Designer Spotlight: Rebecca Driggs

daytripping 56 Mt. Airy, NC

contributing editors


building a better home: ryan crosser and will mckendry

room service: patrick casey

style guide: abby roberts

38 Safe Haven

42 Match Maker, Match Maker

52 Fall Must-Haves

8 Urban Home triangle August/september 2013

10 Urban Home triangle August/september 2013

Jim Schmid Photography

style Classic

By Anne Marie Ashley

The resulting design of this home is a study in transitional style with a clean, comfortable look that is perfect for this family of four.

hen you walk into the house that’s perfect for you and your family, you just know. It feels like home. It speaks to you. It has a personality that matches yours and the layout only accentuates the way you already live your life. And so it was for the Whites when they bought their gorgeous Georgian home. “We’d looked at over 55 houses during the year-long home-buying process,” remembers Ashleigh White. “We made an offer within an hour of seeing this house. The layout was perfect and it required zero structural changes.” Ashleigh and her husband knew they wanted to start fresh with their new home, ditching the more traditional style they’d left at their home in Georgia and embracing a more modern approach with a neutral palette in North Carolina. “I am drawn to a more contemporary look

while my husband is very traditional,” explains Ashleigh. “Transitional style seemed like a perfect marriage of our tastes and we began searching for a designer that did that perfectly.” The couple met with Melissa Armstrong of Melissa Armstrong Interiors and realized that her unique design style was ideal for their home. “She didn’t fall into that broad category of transitional,” says Ashleigh, “and her type-A, super organized style made her easy to work with.” With no renovations needed on their home, Melissa and Ashleigh got straight to work on design. With two small children, the spaces in Ashleigh’s home had to be comfortable and functional, yet stylish and decorative at once. Every bit of wallpaper came down, all the surfaces were re-painted and the floors refinished for a rich, warm feeling. “I think first and foremost, a home must work functionally,” explains Melissa. “ I want clients to be able to feel like they can actually ‘live’ in their home and enjoy every space.” Melissa and Ashleigh worked together combining new pieces with refurbished pieces already owned by the Whites. Custom upholstered August/September 2013 Urban Home triangle 11

12 Urban Home triangle August/september 2013

pieces intermingle with cherished family pieces that were re-covered to complement, and custom window treatments, rugs from Stark Carpet and art from Hidell Brooks Gallery were brought in to round out the style. “When I first meet my clients,” says Melissa, “I ask them to tear out inspiration from design magazines and bring them to our meeting. The common threads I see help me pin down their style.” Melissa also says that sites like Pinterest have made this process even easier, with clients able to share their pin boards with the designer and collaborate on looks. “My advice is to create your pin boards, and make sure your house has an easy flow from room to room.” When asked what her favorite room in the house is, Ashleigh easily answers that it’s the living room. “I found a pair of Mid-Century sconces two years before we decorated the room,” she explains, “but

August/September 2013 Urban Home triangle 13

14 Urban Home triangle August/september 2013

When you walk into the perfect home. . . it has a personality that matches yours and the layout only accentuates the way you already live your life.

August/September 2013 Urban Home triangle 15

16 Urban Home triangle August/september 2013

August/September 2013 Urban Home triangle 17

I knew that I wanted them to be the focal point.” Melissa designed most of the room around the sconces and added an extra long sofa with no arms for ample seating. Functional as well as beautiful, this room might be the center of the congruence of traditional and contemporary for the Whites. The contemporary vibe of the sconces and design of the ottoman fabric complement the more traditional textures like linen and velvet. Classic books and candelabras are used in a contemporary way to decorate the mantle and the room comes together with accessories

18 Urban Home triangle August/september 2013

chosen by Melissa. “My favorite day is accessory day. I bring all of my favorite finds from local shops and try them out in the space – then I pare down from there,” says Melissa. “I like a clean, uncluttered look.” The resulting design of this home is a study in transitional style with a clean, comfortable look that is perfect for this family of four. “Melissa has a fresh style that I was really drawn to,” explains Ashleigh. “Really, every room in our home is my favorite.”v

t r i a n g l e


The Great Gatsby “The glitz and glamour of the attire from this time period makes me so happy! There is something so amazing about the way the women embraced their femininity and the men always dressed to impress.”

Vintage Chanel Bag “I can’t explain why I love it – because how can I not? Coco Chanel is an inspiration as a designer and a woman.”

Kelly Shatat of Moon & Lola

style•ma•ker | Mr. & Mrs. Glasses, Furbish Studio “These glasses are so fun and adorable! They always make me smile and it doesn’t hurt that my friend, Jamie Meares, designed them!”

(stahyle·mey-ker): n. One who has an expertise in a certain area of style, design or living.

Sweet Southern Sunshine “There is something mesmerizing about the smell of a summer day and this scent captures that for me perfectly.”

9 NC State Necklace ”When I first opened our flagship store, I wanted a piece that reflected my love for my hometown. The state necklace blossomed into a piece that gives everyone the ability to show where their heart lies.”

We asked well-known Triangle designer and founder of Moon & Lola, Kelly Shatat, to tell us about some of

Sweetwater Ice “It is so fun and refreshing! I love it every time I have it.”

her favorite and most Macaroons “Falling in love with macaroons was inevitable after discovering Macaroons Boutique in Charleston! It is always my first stop every time I go!”

20 Urban Home triangle August/september 2013

inspiring things. Check out her picks for inspiring style and design.

Vintage Tuxedo Shirt “It has become a staple in my summer wardrobe! I love to roll up the sleeves and throw it over a maxi dress in the summertime – it is effortless and timeless.”

Raleigh at tRiangle town CenteR, 7700 old wake FoRest Rd. Call 919.792.9100, Visit saks.CoM/Raleigh, download the saks aPP oR Find Us on FaCeBook, twitteR and saksPoV.CoM.

for vibrant pairs from MANOLO BLAHNIK



We Design. We Build. You Enjoy. Since 1990, Wood Wise has completed over 400 renovations, giving Triangle residents great ideas to make their homes more functional, beautiful and reflective of the way their families live. With our Design-Build approach, you have a designer and project manager with you from start to finish. Check out our website to see dozens of project photos and to learn more. Then schedule an initial free consultation with Hank Wall. We'd like to show you our cabinet showroom and hear what you have in mind. Raleigh, NC 919.783.9330 MAKING GOOD HOMES BETTER FOR 23 YEARS.


remodeling n Trends

By Nancy Atkinson


Remodeling Remodeling in Raleigh

Project type Cost Recouped

Siding replacement (Fiber-Cement)


Minor kitchen remodel


Attic bedroom remodel


Bath remodel


Wooden deck addition


H. Glazer Builder

With recent signs that home sales are improving and the remodeling industry is turning the corner, it may be time to resurrect the remodeling project you’ve had on hold. Remodeling magazine’s recent report, “Remodeling Cost vs. Value” shows the overall cost-value ratio has improved, reaching 60.6% nationwide. Another good sign from the Leading Indicator of Remodeling Activity (LIRA), recently released by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University, shows that spending by homeowners on improvement projects is expected to accelerate this year. “Existing home sales were up almost 9% last year, and house prices are increasing in most markets across the country,” says Eric S. Belsky, managing director of the Joint Center. “This has increased the home equity levels for most homeowners, encouraging them to reinvest in their homes.” Before you call the contractor, however, review this list of renovations that, according to Remodeling magazine’s report, yield the best return on your investment. Improve Curb Appeal Sal Alfano, editorial director of Remodeling magazine, explains that replacement projects are really strong now because they are inexpensive to do and improve the look of the home immediately. “If you get new windows, new siding and replace the front door, the house looks great,” he says. “It sells faster and for more money.” In Raleigh, replacing your home’s siding with fiber cement siding recoups 75.6% of your cost. Consider replacing other worn components or bringing your home up-to-date by replacing the entry door, windows and garage doors, which are all cost-effective projects that can pay back 70 to 78% of your investment. Minor Kitchen Remodel A major kitchen remodel is one of the most expensive projects, averaging more than $50,000 nationally. If your kitchen requires only a facelift, consider refinishing surfaces, upgrading appliances and installing new light fixtures; the national average for a minor kitchen remodel is a little over $19,000, and you could recoup 72.1% of your cost. Attic Bedrooms If you need extra room, consider an attic remodel. With an average cost of $50,000 and a payback of 72.5%, an attic remodel is one of the most cost-efficient ways to add more living space. 24 Urban Home triangle August/september 2013

Baths A bathroom remodel can yield a 62% return on average. Outdated bathrooms require a lot of work and can be expensive to do, but if the flooring is nice and the walls around the tub and shower are in good condition, try giving your bathroom new paint, a new toilet, shower faucet and shower head to get the most bang for your buck. Wooden Deck Adding a deck or simply improving the one you have is a good idea, since the report showed this addition has a 77.3% return nationally. Outdoor living rooms are becoming the norm, as homeowners stay at home more and want comfy areas they for entertaining family and friends. Switching to Natural Gas Adding natural gas to your home during a remodel can increase your home’s value. A study by the National Association of Home Builders showed that natural gas fueled homes sell for 6% more, on average, than homes that only use electricity. Most propane appliances can be easily converted to run on natural gas. Clearly not all renovations projects are created equal. Learn more at, where you can download a report detailing the projects and remodeling costs for remodeling projects specific to cities across the nation, including Raleigh.v


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Burns Building and associates


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TrendMark, Inc. After


before August/September 2013 Urban Home triangle 25



Jim Schmid Photography

J U N E / J U LY 2 0 1 3





2 0 1 2

Austin-San Antonio




Building Blocks

Jim Schmid Photography


P h o tJoi g y tBoogxr aS tpuhdyi o s mr aSpchhymbiyd GPrha o


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Decorating n Trends


By Nancy Atkinson

If traditional style seems too stodgy, but you can’t really warm up to contemporary style, transitional design might strike the perfect balance. With a clean, uncluttered look and simple sophisticated lines, transitional interiors are never too sleek or modern, but also never too ornate. Transitional style is a marriage of opposites, allowing you to create a fresher look by mixing your favorite elements from both traditional and modern design. Since there are no hard and fast rules to creating this style, it can be challenging. Done right, the result is clean, timeless and inspiring. All it takes is some thoughtful planning and an eye for balance. Architectural Details Use natural elements to help you create the perfect transitional space. Think stone, granite and wood (keep it lighter in tone), because they are found in both traditional and contemporary design. Interject rustic elements such as exposed beams and reclaimed architectural wood details into modern, clean spaces. This creates a very warm, casual and comfortable feel that is also chic and sophisticated. Color Palette Transitional style shines best against a neutral backdrop. Basic white can look too stark, but richer neutrals such as cream, bisque, taupe, stone gray or warmer rosy gray work well. An accent wall or architectural element in espresso brown or soft black adds depth, while subdued tones of olive or sage green, terracotta and pale robin’s egg blue are perfect fabric colors. Since transitional design is all about achieving balance and harmony, make sure your space has a natural flow, by repeating colors from one room to another. Use wall paint in the same tone and fabrics in similar tones and textures. Furniture Transitional furniture usually features lighter wood and is medium in scale. Metal, glass and wood are often used together in different combinations. The furniture strikes a balance between masculine and feminine. Because of their simple designs, Asian, Shaker and Missionstyle furnishings work well in transitional interiors.

28 Urban Home triangle August/september 2013

Southern Studio

Fabrics Textured fabrics including ultrasuedes, corduroys and chenilles are often used to create interest. Rugs in neutral colors such as olives, taupes, creamy whites and tans set a great foundation and geometric patterns in these tones work well. Berber carpets, hides and sisals are perfect choices for transitional style. Accessories Use a minimalist approach when it comes to accessories, carefully selecting items that provide a counterpoint to the furniture. Pair family heirlooms with a large-format abstract painting. Use a large sunburst mirror for wall decor. Objects that show age and nostalgia will work well against the sleeker lines of modern furniture. For lighting, try pendant lights with sleek shades, and simple floor and table lamps for task lighting. Or combine recessed lighting with a vintage chandelier. Use a common element such as a shared color or detail to incorporate your favorite things into a fun and interesting mix. Moving your home from traditional to transitional style is easy with a few simple tricks and the look will stand the test of time. Don’t get rid of your antique, heirloom or traditional pieces, add some style to them.v


Green Hunt & Gather.....................................919-787-4288......... Riverview Southern Studio Interior Design........919-362-5143......................... The Ambiente

Jim Schmid Photography

Beverly Taylor Design

Century Furniture

Jim Schmid Photography

Century Furniture

Ann Pearson Designs / Dustin Peck Photography

Gail Brinn Wilkins Interior Design / Dustin Peck Photography

August/September 2013 Urban Home triangle 29

remodeling n Trends

Award-Winning Remodels by Anne Marie Ashley

Every year the Wake chapter of the Home Builders Association (HBA) gives out awards to local remodelers for outstanding projects. HBA awards a gold and silver in several categories including Best Kitchen and Best

Bath, all broken into sub-categories based on cost of the project. Here’s just a small representation of some of the amazing transformations these talented remodelers provide to customers.

Gold Award Winners The Renovation Specialists Best Kitchen Under $20K Best Bathroom $14K-$25K Best Outdoor Living Under $20K Best Deck/Porch/Gazebo $40K - $70K Best Insurance Restoration TrendMark Inc. Best Kitchen $20K - $40K Best Kitchen $40K - $50k Best Bathroom $36K - $44K Best Bathroom $60k - $80K Best Room Addition Under $75K Best Room Renovation Under $50K Best Whole House Renovation $150K - $275K H. Glazer Builder, Inc. Best Kitchen $50k - $70K Best Whole House Renovation Under $150K Best Basement Under $75K Best Outdoor Living $20K -$50K Best Select Interiors $10k - $30K Distinctive Remodeling Best Kitchen $70K - $80K Best Kitchen Over $80K Best Room Addition Over $250K Best Room Renovation $50K - $75K Best Whole House Renovation $250K - $400K Best Light Commercial

Davis Remodeling & Design Best Bathroom Under $14K Rufty Custom Built Homes & Remodeling Best Bathroom $25K - $36K Best Bathroom $44K - $47K Best Whole House Over $500K Best Exterior Facelift $50K - $100K Sigmon Construction Best Bathroom $47K - $60K Blue Ribbon Residential Construction Best Room Addition $75K - $150K Best Exterior Facelift Under $50K Best Select Interiors Under $10K

Complete Construction Company Best Basement Over $75K Best Sunroom Over $50K Wood Wise Design & Remodeling Best Outdoor Living Over $50K Best Deck/Porch/Gazebo Over $70K 2SL Design Build Best Deck/Porch/Gazebo Under $40K Corbett Design Build Best Exterior Facelift Over $100K Marty Graff Custom Homes & Remodeling Best Historic Renovation Under $150K

Proland Development Best Room Addition $150K - $250K

The Paragon Companies, Inc. Best Speculative Remodel

Envision Built Best Room Renovation Over $75K Best Sunroom Under $50K

Paradise Found Construction Best Green Renovation

Leland Builders, Inc. Best Whole House Renovation $400K - $500K Best Historic Renovation Over $150K

30 Urban Home triangle August/september 2013

Bost Custom Homes Best Wine Cellar

Kitchen Remodel Award Winner H. Glazer Builder, Inc.

Bathroom Remodel Award Winner TrendMark Inc.

Kitchen Remodel Award Winner Distinctive Remodeling August/September 2013 Urban Home triangle 31

Decorating n Trends

Jim Schmid Photography

Anatomy of a Great Mudroom By Anne Marie Ashley

We all have one. A secret hall closet, a mysterious drawer, a garage full of clutter. A great mudroom, though, can be a Godsend for chaotic lives full of backpacks, shopping bags, coats, hats, boots and a host of other incendiary items that need a home for a short time. Here, we demystify the elusive “organized drop zone” and highlight the key items for keeping your goods at hand and looking neat.

Storage Bins




Perfect for creating spaces for each individual in the family, or for occasionally used items.

Hang coats, purses, scarves or book bags for easy access and uncluttered floors.

If you have the ability to have separate compartments, it creates a type of “locker” atmosphere where each person has their own personal space.

Sit down to put on shoes, organize shopping bags or just take a load off! Provides a drop spot for smaller items and quick use.

Drawers/ Cabinets


It’s a mudroom! A rug offers you a place to wipe your shoes, dry your feet or be a drop zone for messy or wet sneakers.

Hide away items that aren’t used as often like umbrellas, snow boots or footballs, but that still deserve a home in a high traffic area.

Traci Zeller Designs

32 Urban Home triangle August/september 2013

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“Tile is easier to clean than hardwoods, especially if this will be home to family pets.“


— Ashley Thompson — ASID and Design Lines

3 “An easy and affordable way to update a space is to switch out the lighting. There are so many great options out there nowadays for chandeliers, sconces and lamps that will quickly add a pop of color or interest.”


We asked local and national designers to offer us some of their BEST tips and favorite rules of thumb for design. We’ve compiled them all here for one easy go-to list, so get out your marker and circle your favorites.

“Create flow. It’s so important in design and decorating that the different spaces flow, particularly with the open floor plans we commonly see today. When selecting paint colors don’t be afraid to add a pop of color, but make sure large rooms have different colors that transition easily. Nothing makes a house feel choppier than walking from one red room to a blue room to a beige room. Flooring selections play into this flow too, so consider running hardwoods throughout a space instead of switching flooring at cased openings.”

Vicky serany Ashley Thompson Melissa Armstrong M.A. Allen Jonathan adler Martha Brown Tanda Jarest Lauren McKay Heather Garrett Patrick Casey Thom Filicia Lori Langdon


“Always buy a chandelier that is bigger than you think you need and more expensive than you think you can afford.”

— Vicky Serany— Southern Studio Interior Design

designer tips

— Melissa Armstrong— Melissa Armstrong Interiors


“A well-designed home should reflect your family. Incorporate art and accessories that have personal meaning and provide inspiration.”


“Don’t be afraid of bold colors. Just make sure they are placed strategically.” — Vicky Serany— Southern Studio Interior Design

— Jonathan Adler —

— M.A. Allen — MA Allen Interiors


“Do not be afraid to pull a variety of metal finishes when making selections for a new construction or remodel project. Door hardware, plumbing, and light fixtures should all be coordinated. I don't recommend completing a house with the same finish throughout. Dimensional layered finishes blend warm and cool tones and pair well with standard finishes. Other accents in drapery hardware, decorative accessories and furnishings can work to fully blend the look. This approach lends a more timeless interior that stays beautiful.”

— M.A. Allen — MA Allen Interiors


“If you’re afraid of using bold and bright colors, add interest with different textures and patterns instead.” — Martha Brown — Allied Member ASID

34 Urban Home triangle August/september 2013

“When it comes to furniture, use a mix of materials in your space. Don’t be stuck with mahogany and fabrics, throw in a little bling with metals and glass...add some jewelry!” — Martha Brown— Allied Member ASID


“Purchase a Summer Lite Duvet that can be used year round. Always be sure to keep a cover on your duvet that is made out of sheeting fabric. By doing this, you do not change the weight of the duvet, it stays light and can breathe allowing you to use it even in those hot summer months.” — Tanda Jarest — Duxiana and Opulence

11 “Don’t overcrowd bookshelves, mantels or side tables with too many picture frames. Try to pick the very best ones and then mix in with other accessories.” — Melissa Armstrong— Melissa Armstrong Interiors




“Pay attention to the size and scale of furnishings and accessories. The proportions of individual pieces can immediately change the feel and function of a space.”

“It must be easy to use! Hooks are perfect for hanging coats and book bags. Baskets where anything can be thrown in and tucked out of sight are great. And if there’s room, a cushion to sit on and remove shoes will help keep dirt from traveling throughout the rest of the house. “

— Vicky Serany— Southern Studio Interior Design

— Lauren McKay— ASID and Design Lines


“Whenever possible, supplement (or substitute) an overhead light with lamps or sconces. Eye level light is warm, soft and cozy. Whatever you do, please remove the light kit from your ceiling fan!”

“When working with a rug that is too small for a room (but you’re desperate to use it), don’t hesitate to layer it atop a sisal or seagrass rug that IS the appropriate size for the room and build around it.” — Patrick Casey— Greenfront

— Heather Garrett — Heather Garrett Design


— Vicky Serany— Southern Studio Interior Design


“Be well-read! Books are a wonderful way to add an extra layer and personalize your space. They not only speak to your interests and provide an interactive component to a space, but they also add depth, color and visual texture. Layered books on a coffee table or a stack of books next to a chair or sofa can add an unexpected element of interest that helps to tell your story and speak to your point of view.”

— Tanda Jarest — Duxiana and Opulence

“When having to make quick paint color decisions for your new home, find your favorite “neutral” shade: gray, taupe or even lavender, and commit to that whole shade-stick in the deck of colors. Then you can explore variations of finishes: flat, eggshell, satin...and yes, even gloss!”

— Patrick Casey— Greenfront


20 “Don’t forget to design your home to the way you live — create beautiful and functional spaces.” — Martha Brown — Allied Member ASID

“For those hot summer nights use a crisp cool Egyptian cotton percale. A true long staple Egyptian cotton set of sheets should cost you about a dollar per thread. For example, 300 thread count Queen set should be somewhere around $300/set. Anything less is probably an inferior product or an imposture!”

— Tanda Jarest — Duxiana and Opulence

— Thom Filicia—


“A great looking headboard can totally transform a bedroom from average to WOW!”

“When starting a design, find something that evokes your creative side such as a piece of art, family portrait or a rug. It gets the juices flowing.” — Martha Brown — Allied Member ASID


“Do not begin a project until there’s a comprehensive plan to complete it. There will be obstacles along the way, so plan, plan and plan some more to avoid unnecessary headaches.”





“It’s all relative: one of the most important – and often overlooked – elements of interior design is scale. If items are out of scale with each other or with the space, the design will always feel off.” — Lori Langdon — Beyond Blue Interiors

“Find a starting point. Every space needs one! The colors in an antique rug, painting or swatch of fabric can be guiding forces in the selection of paint, finishes and fabrics. New construction or remodels are best when a cohesive look’s defined at the start. All details can be harmoniously coordinated.”

— M.A. Allen — MA Allen Interiors

“Purchase only pieces that you love: Don’t just buy a lamp to fill a space, choose a lamp that makes you smile every time you turn the switch.” — Lori Langdon — Beyond Blue Interiors

August/September 2013 Urban Home triangle 35

36 Urban Home triangle August/september 2013

Contributing Editor | Building a Better Home

Safe Haven

Ryan Crosser

Will McKendry

It’s important to protect your treasured investment from nature’s unpredictability and ensure it stays safe and sound for years to come.

With beautiful summer days coming to a close in August, it’s time for most vacationers to leave the beach. Those tired of renting accommodations for vacation, however, may decide it’s time to spend the winter constructing a more permanent dream vacation home on the coast. Like any new environment, the process of building and purchasing a home can be daunting and stressful on the outset. Foundations on coastal homes are very different than other residences and if you look closely, you’ll begin to see the similar elements you need to be aware of for beach building. First, and perhaps most importantly, determine the flood zones in the area. Tidewaters and distance between the ocean and your property determine flood zones, and each zone can vary. This zone will dictate the foundation height for pilings needed to meet all coastal codes. These zones will be labeled V, X and AE, all of which are important to building any coastal home. It’s also important to be sure you have the proper building materials – ones that can stand

38 Urban Home triangle August/september 2013

up to Mother Nature. Coastal properties are built to withstand winds and rain reaching upAfter to 130 miles per hour and roofing materials are the first line of defense against strong winds. Metal roofing is a great option – durable in high wind but also offers a great “beach house” aesthetic. Stainless steel products are commonly used for building coastal homes because they are rust-resistant, even in harsh environments, so choosing the right materials for nails is equally important. Another great option is copper, which is perfect for flashing windows, decks, doors, chimneys and roofs. Unlike aluminum, which needs to be replaced every 3 to 4 years, copper lasts a lifetime. Windows and doors are key in building a quality, safe coastal home. By selecting high impact windows and doors, you can prevent major water damage in your home in the event of a storm. These types of windows and doors are sealed tight, allowing a nearly silent interior as winds whip around outside, and they give the comfort of protection with a 20-year guarantee. “Windows and doors are your most vul-

Building a home on the coast, while gorgeous and restful, can also present challenges.

nerable areas,” explains Ryan Crosser, vice president of Andrew Roby Coastal division. “If one is compromised, it can result in catastrophic damage. This is one area that’s best not to be penny wise and dollar foolish.” High-impact windows and doors can be costly, but the money it saves in fortifying your vacation home can’t be measured. Building a home on the coast, while gorgeous and restful, can also present challenges. It’s important to protect your treasured investment from nature’s unpredictability and ensure it stays safe and sound for years to come. There are now 13 coastal communities in the Carolinas that allow FORTIFIED Home™ homes. To learn how to make your dream beach home fortified, visit v

Will McKendry, vice president of Andrew Roby Triangle, and Ryan Crosser vice president of Andrew Roby Coastal, both have extensive experience in custom home project management focusing on style and craftsmanship. For more information visit our website at or call 919-210-2928 for Triangle projects and 252-648-8007 for coastal projects.

August/September 2013 Urban Home triangle 39

Designer Spotlight: Kim Levell

by Anne Marie Ashley

Snspiring spaces

This outdoor kitchen, designed by Raleigh exterior designer Kim Levell, is a backyard oasis that we just had to share. “My client really wanted something special out here,” explains Kim. “The challenge was a smaller backyard.” Kim used her intuition and created the perfect space for them. “I want to create a space that gets the clients outside simply because they love it so much. Being connected to nature helps you grow and develop. That’s why I love what I do.”

40 Urban Home triangle August/september 2013

Kim’s clients had a pool with many levels and a pool cage – both of which needed to go. She leveled it off and removed a lone column obstructing the view in the backyard. “I wanted to be sure that any where you looked was a pretty picture,” says Kim. By using decorative iron and landscaping, Kim separated the backyard and the driveway and added detail with benches and decorative pots. An open pergola and a fullsized, fully functional refrigerator were added in an outdoor kitchen. The large dining table is perfect for entertaining and the full kitchen gets both the husband and wife involved in cooking and grilling. The well-thought-out landscaping is great, not only for the family, but also their huge Great Danes. ”With no walls, there are no limitations,” says Kim. “I have the vision, even when the clients don’t.”v

Photography by Joe Traina.

designing entries... 704-987-0777 Custom Wood & Wrought Iron Entries Specializing in replacement of existing entries & one-of-a-kind designs

Contributing Editor | Room Service

Match Maker, Match Maker

Patrick Casey

I’ve learned some things along the way; three essential rules

for rugs in particular.

Designing a room around a rug can start as a passionate affair and blossom into a long-term commitment. As with any successful relationship, you must be able to look toward the future, and choose the one you love, not just the one you’re with. It has taken me many years to understand the difference between being enamored with a pretty rug and choosing a potential life-long partner that not only stands the test of time, but me as well. I’ve learned some things along the way; three essential rules for rugs in particular. I consider them my personal terms of endearment – though I believe they’re helpful for anyone searching for their one and only rug mate. 1. Search out the one that makes your heart flutter! Personally, I go straight for the hand-knotted rugs, focusing on the beautiful

42 Urban Home triangle August/september 2013


color palettes and magnificent patterns created on the loom: truly enduring love affairs that have lasted thousands of years. 2. Size IS important! If the rug is too small, there’s not enough impact. If the rug is too big, you may as well have forgone the hardwood floors. You may ask, what’s too small? Well, if the rug looks like a postage stamp on the floor - then yes, it’s too small. 3. Commit to designing the entire room from the floor up! Fear of commitment is not a good thing when shopping for a rug. Each hand-knotted rug is unique. Don’t let someone steal the one that sparked your interest because they saw its full potential while you were waiting for something better to come along.

Many of my clients have emotionally separated from their previous rug and furnishings and are ready for a fresh start. Happily, I get to play Cupid everyday with those lonely hearts by implementing the three essential rug rules – knowing I get to watch them fall in love with their design-match made in heaven! My most recent example of, hopefully, love at first sight is an entire room swathed in Tropical Teal and scented with the hues of Oriental Iris, Persian Violet and Yellow Hibiscus. There’s definitely something in the air, and you can see the stage getting set. It’s a budding romance and I can’t wait to share how this colorful story unfolds.v

Patrick Casey is the manager of Green Front Interiors and Rugs in Raleigh, a store offering luxury furnishings, rugs and designs. Visit the Green Front store at 2004 Yonkers Road in Raleigh, or call them at 919-754-9754. For more information, visit

As with any successful relationship, you must be able to look toward the future, and choose the one you love, not just the one you’re with.

Angela Loennig

August/September 2013 Urban Home triangle 43

Decorating n Trends

Vintage Posters A B uying G uide By Anne Marie Ashley

Vintage posters can add a certain Old-World charm and sophistication to décor, but if you’re serious about finding a rare piece, what validates a true vintage find? When the demand for vintage posters gained momentum in the late 1970s, most of the attention was on the Belle Époque period of French peace and prosperity, including French artist Toulouse-Lautrec’s depictions of the famous Moulin Rouge and Jules Charet’s advertising posters. As the market matured, it also broadened, with collectors seeking rare travel, Olympics, transportation and World’s Fair posters, some paying upwards of $200,000 for a piece of artwork capturing an era in time. With prices rising steadily each decade, new specialty categories have risen including German, Dutch and Italian posters along with propaganda and war related artwork. Today, buyers can find nearly every period and style imaginable, all with quality artwork, ranging from a few hundred dollars to several thousand. There are several factors in determining a vintage find, making it a collector’s item. In the end though, as is true for most design, the taste for what’s vintage and valuable is entirely subjective. v

Estimating Vintage Value Printing Method Most fine art posters from the 1880s1930s used the difficult printing process of Stone Lithography, whereby the color and artwork is fixed onto a porous stone and then transferred to the paper. The vibrancy and texture of the print is hard to reproduce and therefore, highly valuable. Rarity Rarity can be difficult to determine, as typically nobody knows how many were printed, let alone still exist. Posters were usually produced in runs of 250 to 3,000 and those that were posted normally did not survive. The remains, then, will be artists’ collections, collector’s posters or leftovers from a printing warehouse.

Originality The poster and design must have been part of an original run done by the artist of the time. Condition If the poster is rare, it may be highly valued, even in poor condition. Ratings for collectors go from A-D and the rating can mean a difference of thousands of dollars. Subject Subject interests vary with the times, for example the popularity of cigar posters in the late 90s. However, perennial favorites include ocean liners, automobiles and skiing pieces.

44 Urban Home triangle August/september 2013

Images courtesy of www.AllPosters.Com.

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True Reflections

By Laura Jackson

If home is where the heart is, then it’s easy to understand why creating the perfect interior home design is so important — and sometimes difficult to navigate without the benefit of experience. Vicky Serany, owner of Southern Studio Interior Design, explains some of the key elements necessary to transform an original vision into a livable reality. It’s Personal “Although any interior designer can create beautiful rooms to gaze upon all day long, if they don’t fit your clients’ needs, or reflect how they actually live in their home, they have no value,” said Serany. She explains how crucial it is for a designer to get to know and understand their clients’ lifestyles. Southern Studio recently designed a stunning home with a personality as big as Texas. In fact, this Texas-inspired Raleigh treasure represents an exquisite execution of the homeowner’s dream of developing the ideal blend of Texas farmhouse meets sophisticated, yet casual elegance. 46 Urban Home triangle August/september 2013

A top priority for this project was the kitchen. It needed to be open, inviting and the perfect gathering spot for family. Just for starters, there’s floor-to-ceiling custom cabinetry, elegantly functional built-ins in the breakfast nook and a wonderfully whimsical barn door used as the entry to the pantry. The Power of Execution It’s often been said that the grandest of ideas are absolutely worthless if they are never actually executed. Often an interior designer’s greatest and most challenging role is that of the ultimate problem solver. An experienced designer’s connections to other professionals, knowledge of the marketplace and understanding of the best products available offer an invaluable link to success. “Listening to our clients’ goals is so important at the beginning and throughout the entire project,” explains Serany. “Keeping with the project’s original focus makes all the difference in the final outcome.” To accomplish the warm and welcoming atmosphere their client

desired, Southern Studio knew exactly what textures and finishes were needed. Keeping with the theme of a sophisticated farmhouse, throughout the home are beautiful custom stained oak floors, natural stone, rustic distressed wood, natural fiber rugs and gorgeous fabrics featuring delicately embroidered details. Serany describes many of the interior furnishings as “traditional with just the right dose of whimsy.” All in the Details Pulling all the pieces together to fit into a cohesive design package means paying attention to everything from the very first brick placement to the last accessory on the mantle. Of course, designers don’t always have the luxury of being brought into new construction, but the idea is that the difference is found in the subtle details. Where warm, neutral colors add to the light and hospitable atmosphere, strategically placed splashes of color strengthen the sophisticated farmhouse appeal. Comfortable, yet chic deep-in-the

heart-of-Texas-style benches in the dining room and breakfast nook enhance the casually elegant feel. Finding Your Balance Serany recognizes that knowing when to splurge and when to cut back is vital to the end result. Understanding this balance means being able to focus on an extra special design element for a room while sometimes finding other areas to refurbish in exchange. Summing up her philosophy, Serany believes, “timeless design is reflected in a collection of treasures from a life well-lived.”v

Southern Studio Interior Design, LLC has earned a reputation as an award-winning interior design firm specializing in residential design, new construction and commercial offices. For more information visit or call 919-362-5143.

Images courtesy of Tad Davis Photography. August/September 2013 Urban Home triangle 47

The Triangle’s leading BETH KEIM

LUCY AND COMPANY INTERIOR DESIGN Lucy and Company joined Urban Home Magazine about 6 months ago and the response was immediate! Within a day several of our clients called or came in to say they loved our new ad and the coverage on a few rooms that were featured. We also received several walk-in’s which resulted in several big new jobs... more than covering our advertising cost. With times so hard and money so tight I was torn about where to cut costs. Advertising can be a big expense and usually one of the first things I looked at to cut, but at the same time I wanted people to know we were still there and doing relatively well. You have to be out there ! It was a smart decision, to keep that exposure that resulted in new business. I am happy to say Urban Home has continued resulting in monthly calls from existing clients and many new clients. The magazine is well laid out, informative and has the look of many of the more expensive publications, but more importantly the Urban Home team has been great. Not only have we enjoyed a working relationship, I believe we are becoming friends and this relationship will last as we both continue to help each other out in business and general “own your own business” life.


As the former national sales manager for a national swimming-pool company, I have seen and heard every advertising pitch. In the course of my 25 years in business, I have NEVER had advertising work as well as Urban Home. We can directly attribute over $250,000 in new business in the first three months alone, and the phones are still ringing.


My experience working with Urban Home Magazine has been extremely positive and rewarding thus far. We participated in their Style section and truly loved the flexibility they awarded us in our content. I received many positive comments regarding the piece from clients, community partners and friends who all read Urban Home. I look forward to continuing a relationship with the magazine since they have been so professional and the finished product looked outstanding.

MICHELLE SCOTT After advertising for 6 months with a high-profile magazine and not receiving one lead, we decided to switch to Urban Home Magazine. After just 5 months with them, we couldn’t be happier with the call volume of qualified, real leads we are getting. Our sales team is happy and excited, and the company owners are pleased with the results. We feel that the general appearance of the magazine and the wide distribution is excellent and really contribute to our success with Urban Home. We are also very pleased with the customer service from the Urban Home Magazine team as well. We wouldn’t change a thing!

Real Real Urban Home People Success Stories.

48 Urban Home triangle August/september 2013

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essentials new products

The Gatsby Home


Gatsby Cocktail Shaker, Crate & Barrel.


Table Top Fan, Fanimation. Available locally through Bostrom Lighting Sales.


Nika Martinez “Golden Art Deco Green and Blue� Throw Pillow, Kess InHouse.


Aperitif Bar Cart, Hickory Chair. Available locally through Southern Studio Interior Design.


Gisele Chandelier, Oly Studio. Available locally through Heather Garrett Designs.


Callia Diamond Deco Dessert Plate, Ralph Lauren Home.


Ulysses Pendant, Arteriors Home. Available locally through Southern Studio Interior Design.


Martine Settee, Dwell Studio. Available locally through Beyond Blue Interiors.









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Look for discounts and promotions at www. 50 Urban Home triangle August/september 2013


Fall in North Carolina is one of my very favorite times of year. I just love when the weather cools off, the leaves start turning beautiful colors and it’s time to start transitioning my wardrobe into fun fall pieces. I have chosen some must-haves for fall, in fashion and life in general! I find that I am drawn to the simple and classic things this time of year. See you at Scout & Molly’s of Cary soon!



Scout & Molly’s Abby Roberts



4 5








Abby Roberts is the owner and buyer at Scout & Molly’s boutique in Cary. For styling assistance or just great fashion, visit Abby at 402 Ledgestone Way or check online at for the Scout & Molly’s nearest you.  August/September 2013 Urban Home triangle 53

Designer Spotlight: Rebecca Driggs

by Anne Marie Ashley

Why The Room Works This room by local designer Rebecca Driggs of Driggs Designs is a master class in function and design. Rebecca’s challenge: Creating a cozy living room with plenty of seating designed around very little wall space. The result: Even better than she imagined.

“The horizontal stripe in the drapery has big impact on an otherwise neutral room and the accent pillows add color to the light-colored furniture.” Custom drapes, Kravet Fabric Kendo Lagoon Pattern.

“If you don’t find exactly what you need for your space, don’t be afraid to go custom.” Custom pillows, Kravet Fabric Pattern 31421-1035.

“Keeping the custom-built furniture streamlined and simple was the key to achieving an open and airy space.” Andrew Breck Chairs via Norwalk Furniture.

54 Urban Home triangle August/september 2013

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DAY TRIPPING M t. A i r y,

north Carolina

Who knew so much charm could fit into eight square miles? Fans of the beloved Andy Griffith Show and the town of Mayberry know exactly how charming Mt. Airy can be as the inspiration for the famous television show. Set at the base of the Blue Ridge Mountains and just two short hours outside the Triangle, it’s a little piece of history that shouldn’t be missed.

What To Do

Trout Fishing Several Surry County streams are approved and stocked by the NC Wildlife Resources Commission for Trout fishing. The most popular is Mitchell River and between the first Saturday in June and September 30, seven trout per day may be harvested and there are no restrictions on baits that can be used. Other rivers in Surry offer Sunfish, Catfish and bass fishing as well. Autumn Leaves Festival Every year in October, the Autumn Leaves Festival is held in Mt. Airy. With live music, delicious soul food, local crafts and of course, the gorgeous fall leaves, this festival is what small-town fun is all about. Held October 11-13th this year in downtown Mt. Airy. Squad Car Tours Take a ride in Barney’s famous squad car as you tour the town of Mayberry. Start out at Wally’s Fillin’ Station and make your way past Floyd’s Barber Shop, Blue Bird Diner and of course, Andy’s original home.

56 Urban Home triangle August/september 2013

Summer Music Series During weekends in April-September head over to Blackmon Amphitheatre to catch live music and dancing during the Summer Music Series. Local and regional bands range from The Embers and Carolina Breakers to The Tams and Mark Roberts and Breeze. Levering Orchard Cherry Picking Visit the largest cherry orchard in the South, just over the Virginia line, eight miles from Mt. Airy. Pick the sweetest cherries and peaches throughout the summer and delicious fall apples beginning in September.

Where To Shop

Antiquing Mt. Airy is well known as a great antiquing spot. With five antique shops on Main Street alone and over 10 total in the town, it’s a picker’s paradise. Don’t miss Old Treasure Trunk and Surrey Emporium. High Cotton Interiors Though they specialize in home décor, High Cotton also has a huge selection of all-occasion gifts and can gift wrap anything you purchase if needed, free of charge.

Main Oak Emporium Everything you need is right at Main Oak, from clothes and shoes to florals and home décor. For something truly unique, however, don’t miss the gourmet market for fresh pasta and sauces, imported cheese, beer, wine and chocolates, and of course homemade baked goods.

Where to Eat

Elements at Primland For a true fine dining experience, hop just over the NC/VA border to the Meadows of Dan and Primland Lodge for dinner at Elements. Using local, fresh ingredients for an inspired menu, Elements offers wine pairings with each course. Dinner jacket suggested for gentlemen. Goobers 52 For a more relaxed, fun atmosphere, head to Goobers directly off highway 52. Menu items feature everything from a killer Blackjack Burger to lasagna and Creole. Patio seating and a throwback atmosphere make this a gem.

Images courtesy of

Come be inspired. See the possibilities.

Kitchen & Bath Collection 3400 Yonkers Road, Suite 100 | Raleigh, NC 27604 919.212.4900

We craft the places where life converges.

And, when the time is right, we’re ready to bring style & value together in your home – the kitchen, bedroom, bath – wherever. Converging style & value since 195O. 919.210.2928 Triangle Division 252.648.8007 Coastal Division

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Award winning home renovators and builders with a talent for details.

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Profile for Urban Home Triangle


Urban Home Magazine, is the most widely read home and garden magazine in the Triangle area.


Urban Home Magazine, is the most widely read home and garden magazine in the Triangle area.