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LEKKER LOCAL TRENDS words Grace Mcmahon
HOME BREWED LEKKER GOLD
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@Urban_Edge_Mag
EDGE TREND REPORT
AND THE LOCAL BEATS GO ON... Over the last year local acts like Die Antword and Goodluck have exploded onto the international music scene putting SA on the proverbial map. And now we are seeing a lot more totally local groups making a name for themselves, not only via Youtube but with a little help from the RedBull Sound Studio team. Already aiding a number of top SA acts, like genre busting groups Jamm Jarr and ill Skillz, reach the billboards. It seems they been the driving force behind the music industry’s transformation over the last year. Hopping on board the music mission, Hansa and Hennessy have also set about to innovate the industry with respective Music Academies and Roadshows nationwide. With so much vested interest in our local music maestros it would seem that there’s no limit to their success here and abroad. And we can’t wait to see more brands and backers hop on board the SA music development train, and help grow our creative musical talent to the full beauty of beats it’s so capable of reaching.
So it’s well known that Beer is as intertwined into our SA culture as Virgin and Vida. But until recently local brewers have been making golden waves across Draughts glasses across the country. Non so inspiring as the Cape Town crafted Brewers&Union. These Capetownian brew masters, and co-founder of both B&U and Vida e, have set about to develop authentic lagers that set the industry bench mark of fine quality and raw taste. They successfully have created a range of locally brewed beers that use the fresh Western Cape grown ingredients and are now available at most fine outlets and restaurants nationwide. A tasty extra is their innovatively designed site which further enhances their stylish approach of raw quality with a dash of Cape Town cheek. With local Beers brands on the rise this is the trend I know all the guys are “Cheersing” to.
THE EVER GROWING MOTHERCITY GREENISPHERE Cape Town is set to start looking a little greener, with locally engineered Roof-top gardens cropping-up all over the city. With other initiatives like the Parlotones induced Carbon free that has seen a new park sprout in the Jozi city centre creating a green space for the benefit of all. The Cape now sees another spritely initiative pop-up, the inspiring “Touching the Earth lightly”. They aim to create roof-top gardens throughout the city. Accompanied by environmentally friendly water solutions, free utensil and seed sheds set-up for all locals to use. Atop a select number of buildings throughout our city you’ll see them cropping up, so look out in the up and coming months, visit a booth on info in how to get your green thumbs going to feed the city for good. Check out www.touchingtheearthlightly.com
DESIGNER COFFEE WITH AN EXTRA SHOT OF INNOVATION Ten Years ago you couldn’t get your mitts on a cup of gourmet coffee if you tried, apart from Vida which is an internationally bound coffee success with a hint of Portuguese espresso Bar style, until the next link in the coffeevolution chain arrived, Origin. They revolutionized the local produce market by introducing African coffee authentic from bean origin to Baristas. Providing Cape Town and now hundreds of outlets nationally with passion roasted barista coffee everyday. Not only have they established the Speciality Coffee Association of South Africa (SCASA) and set-up the SA National Barista Champs further instilling a sense of honour to a developing locally roasted industry. They didn’t stop there, in true Cape entrepreneurial spirit they also created Nigiro a quaint Tea house glazed in glass and water that boasts a host of exotic and national teas to calm and tantalise all discerning palettes. They are true SA industry pioneers and its thanks to them that home grown and roasted coffee is on the up and available at over 500 outlets nationwide. MAY 2012
URBAN EDGE MAG
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