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ART & CULTURE

ALTERED IMAGES The art of Nicolas Ruston

Feature by Andre Gayle

Picture: Jonathan Cole

I

t’s perhaps not surprising that Nicolas Ruston spent a major part of his life in the advertising industry. An artist from a very young age he had always been fascinated by society’s growing conditioning to media influences in an era where ‘government manifestos are now based on branding ideas and advertising aesthetics more than at any time in previous generations’. If ever there was a discipline that required a mastery of the manipulation of perception and imagery, advertising is it. As an Art Director for major agencies like Euro RSCG and TBWA he worked on print and TV campaigns for brands such as Jaguar, Virgin and Sky. The transition from advertising back to pure art was a necessary, if not easy, choice for him but once the decision was made there was

52 URBAN LIFE

ARTS.indd 1

22/09/2009 14:21

Profile for Urban Life Magazine

Urban Life - London's premier (free) luxury lifestyle magazine  

Urban Life is a London-based luxury lifestyle magazine, aimed at the professional/affluent Londoner. Features reflect the tastes and aspira...

Urban Life - London's premier (free) luxury lifestyle magazine  

Urban Life is a London-based luxury lifestyle magazine, aimed at the professional/affluent Londoner. Features reflect the tastes and aspira...

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