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Showroom Concept


Agenda • The Targets • The general idea

• The implementation

01 June 2010

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The Targets

01 June 2010

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The targets 1. Switch perspective: product -> user Before: “Here is our product, look at all those features!”

New: “What are you working on? Here are our solutions ...”

–> Address the needs of our customers, to communicate more efficiently (and sell more!) –> Communicate faster (less talk, more action)

01 June 2010

©Uponor

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The targets 1. Maximum attention at the point of sale 2. Standing out from the advertising material of the competitors 3. Rising the awareness of the Brand “Uponor”

01 June 2010

©Uponor

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defacto.kreativ präsentiert für:

Uponor

The general idea

01 June 2010

©Uponor

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The general Idea Uponor – Those with the blue hand… The blue hand implements different positive advantages

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Maximum Awareness The human touch The “helping hand” (from Uponor) Even if the recipient doesn’t remember Uponor, he will have the blue hand in mind

01 June 2010

©Uponor

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The implementation

01 June 2010

ŠUponor

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The implementation Roll-Ups – 1.000 x 2.000 mm

01 June 2010

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The implementation Roll-Ups – 1.000 x 2.000 mm

01 June 2010

©Uponor

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The implementation Ceiling dangler – approx. DIN A2

01 June 2010

ŠUponor

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The implementation Poster – approx. DIN A2

01 June 2010

©Uponor

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The implementation Poster – approx. DIN A2

01 June 2010

©Uponor

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The implementation Floor graphics – approx. 800 x 800 mm

01 June 2010

ŠUponor

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The implementation Counter top display – approx. DIN A3

01 June 2010

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The implementation Counter top display – approx. DIN A3

01 June 2010

©Uponor

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… in use …

01 June 2010

©Uponor

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… in use …

01 June 2010

©Uponor

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01 June 2010

ŠUponor

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Uponor showroom concept final