UPDATE MEDIA GROUP LTD
Engineering Update is part of the Update Media Group.
Providing advertisers with a cost effective way to promote products and services to an ever growing world wide readership each and every month across the engineering, construction, and hospitality sectors.
www.engineering-update.co.uk
hello@engineering-update.co.uk 020 805 09659
Did You Know?
Digital magazines can reach a global audience instantly, without the constraints of physical distribution. This expands the potential reach for your marketing campaign and allows advertisers to connect with diverse audiences around the world at a heavily reduced price point.
Engineering Update... produced by Update Media Group, stands out as a premier publication and news source dedicated to highlighting the latest advancements, services, and trends within the Engineering sector. Celebrating its 11th year, Engineering Update has evolved into a highly regarded and extensively read publication, boasting a subscriber base of over 80,000 individuals who eagerly consume its content each month.
In collaboration with renowned industry names such as Karcher, Rittal, ESI Technologies, and Skkynet, among others, our publication has consistently attracted advertisers who find value in returning to Engineering Update month on month due to the exposure the publication and news platform provides.
Testimonials
What are the industry leaders saying about us?
We always pride ourselves not on what we as an organisation think of the product we produce, but the crucial and invaluable feedback we receive from the companies we partner with.
As you peruse these testimonials, you’ll discover the genuine reflections of individuals whose professional journeys have been enriched by the insights, trends, and
innovations brought to light by Engineering Update. We believe that these testimonials paint a vivid picture of the magazine’s unwavering commitment to excellence.
Join us in exploring the narratives of those who have found inspiration, knowledge, and success by featuring within the pages of Engineering Update.
Did You Know?
Research indicates that repeated exposure to advertising messages can positively impact sales performance. Consumers are more likely to choose familiar brands when making purchasing decisions.
We have been using Engineering Update for a number of years. Although we do a mixture of activity the e-shots and online presence has a clear direct impact on our website hits and subsequently our business.
The service and support we receive is outstanding... and we continue to look forward to working with the team at Engineering Update long into the future.
The PPMA Show started its relationship with Engineering Update in the buildup to the 2014 Show as we sought new audiences with which to communicate.
I find Engineering Update provides regular contact and a... faultless service and couldn’t do any more for us.
Engineering Update brought in real high-quality visitors to our most recent event.
The turnaround time of actions is impressive, and visitors highlighted the good connection with the content the publications provide.
I would highly recommend Engineering Update as a media partner, they’re quick, high quality, and have a can-do attitude.
Easyfairs Group
Caption Data Ltd
PPMA Show
About The Magazine
Engineering Update stands out as a premier publication and news source dedicated to highlighting the latest advancements, services, and trends within the Engineering sector. Celebrating its 11th year, Engineering Update has evolved into a highly regarded and extensively read publication, boasting a subscriber base of over 80,000 individuals who eagerly consume its content each month.
Compared to print advertising, promoting your brand within the pages of Engineering Update comes with a wealth of benefits:
Broader Reach: The ability to reach a global audience without the associated distribution costs found with traditional print. With the internet, your advertisement can be accessed by people from various geographical locations, expanding your reach beyond the limitations of print distribution.
Interactive Content: Engineering Update’s platform allows for interactive content such as clickable links and embedded video content. This engagement can enhance the user experience and make the advertisement more memorable and effective.
Cost-Effectiveness: Producing and distributing digital content is more cost-effective than traditional print. The savings made by producing Engineering Update in this way is directly passed on to advertisers, allowing you to get far more for your marketing spend than with other publications
Engineering Update’s digital platform allows users to easilly share the content that matters to them, enabling them to spread the word about your products and services at the click of a button.
The Platform
Engineering Update is more than just a digital magazine; it’s a thriving online platform and a vibrant news outlet, connecting with an engaged audience passionate about the latest developments in the engineering realm.
While our digital magazine provides an immersive reading experience, our online platform extends far beyond the pages. Our website serves as a dynamic hub, offering a real-time pulse on the industry. We understand that staying ahead in the fast-paced world of engineering requires more than periodic updates. It demands a constant flow of information, and that’s precisely what Engineering Update delivers.
Promoting your latest press releases on our website not only ensures a wide range of coverage for your article, but provides added SEO visibility to your website through the use of back links to your own website.
What Sets Us Apart:
Latest News and Trends: Our website is a live feed of the engineering landscape, bringing you the freshest news, trends, and insights. Whether it’s groundbreaking innovations, industry shifts, or emerging technologies, you’ll find it here first.
Product Showcase: Our audience come to Engineering Update looking for the latest news, innovations, products and solutions, and our platform is a fantastic outlet for you to promote your brand to a wide range of readers from across the industry.
Consistent Visitors: With a consistent stream of visitors eager to explore the latest updates, our website is a go-to destination for those seeking a deeper understanding of the engineering landscape.
Why Engage with Us:
Comprehensive Coverage: From aerospace to artificial intelligence , we cover a wide spectrum of engineering subsectors, ensuring a comprehensive exploration of the industry’s diverse facets.
Interactive Features: Experience our content beyond reading. Our website incorporates interactive elements such a video content, creating a dynamic and engaging user experience..
In essence, Engineering Update transcends the traditional boundaries of a digital magazine. It’s a living, breathing platform that evolves with the industry offering a multitude of advertising options beyond those within the magazine.
From a press release uploads package, allowing you to submit regular content to our website, to banner hosting providing direct links back to your own website, there’s a number of solutions that can provide an excellent return on your marketing spend.
Visit our website www.engineering-update.co.uk to dive into a world where engineering insights are not just found but experienced.
Website promotion options
The online landscape is becoming more and more competitive, with businesses vying for attention in various industries and online visibility is crucial to stand out amid the plethora of information available on the internet.
Latest research shows that consumers behaviour continues to shift towards digital channels, with people increasingly using search engines, social media, and online platforms to research products, services, and businesses, which is why being visible online is essential to meet consumers where they are in their decision-making process.
With Engineering Update, we offer a number of options when it comes to increasing online visibility that all ensure our advertisers get the most of the marketing spend. Below are a number of options that will help improve and maintain your online presence within the Engineering sector.
Website Posts
By promoting your products, services, events, and news on the Engineering Update website in the form of a web post, you’re not only reaching a wide and varied audience from across the Engineering sector world wide, but improving your own brand’s online visibility and reputation thanks to the search engine optimisation benefits that come with promoting yourself on Engineering Update’s website.
Regularly posting content, especially to a site focused on a specific niche like engineering, enhances online visibility for your brand and by association and use of backlinks, improves the online visibility of your own website. This is crucial for reaching the target audience and establishing a strong online presence.
With numerous benefits such as targeted audience reach, enhanced credibility, engagement opportunities, and costeffectiveness, our advertisers can leverage these advantages to maximize the impact of their marketing budget and effectively communicate with their desired audience.
We offer a range of options when it comes to guest posts on our website. From one off posts, to a comprehensive package allowing you to post up to 10 posts a month to our website.
Banners and Carousels
Displayed in prominent locations on the Engineering Update website, our banners and carousel positions give advertisers the opportunity to promote their own websites to a relevant an engaging audience for a very competitive price.
Available in two form factors: web banners (300 x 100) call to action images shown across the website, and carousel banners (930 x 300) larger images that are displayed directly on the home page, there’s options for all budgets that provide a fantastic ROI.
Event and Directory Listings
Event and Directory listings are a great way for advertisers to benefit from including backlinks on our site in a cost effective way. With both options you can promote your brand, either within the categorised pages of the online directory, or on the events listings page.
Both options allow you to include all of your contact information, a link back to your website, along with a brief outline of who you are and what you do.
We’d love to opportunity to discuss these and other advertising options with you. If you think you and your company could benefit from the exposure Engineering Update can offer, get in touch with a member of the team today.
Features
Engineering Update carries a wide range of subjects within each issue, but has set focuses throughout the year taking an in-depth look at the latest news, products, and services from the following sectors:
January
• Robotic Process Automation
• Materials Handling
• Aerospace
February
• Machine Learning
• Water Systems and Plumbing
• Agile Manufacturing
• Industry 4.0
March
• Sensors
• Electronics
• Pharmaceuticals
April
• Lean Manufacturing
• Construction
• Cloud and Big Data
• Additive Manufacturing
May
• Electrical Engineering
• Digitization
• Semiconductors
June
• Materials Testing
• Business Process Management
• Smart Factories
• 3D Printing
July
• Robotics
• Civil Engineering
• Food Manufacturing
August
• Sustainability
• Universities
• Energy
• Contract Manufacturing
September
• Artificial Intelligence
• Software
• HVAC
October
• Plastics
• Supply Chain
• IOT
November
• Rail and Marine
• ERP
December
• Intelligent Manufacturing
• Hardware
• Nanomaterials
• Mechanical
Broad and Diverse Readership
Engineering Update magazine boasts a diverse readership spanning various subsectors within the engineering industry. Our audience is comprised of key decision makers from a broad spectrum, ensuring a comprehensive and wellrounded representation of the latest developments, trends, and innovations across the entire engineering landscape.
A break down of key sectors from our readership can be found below:
Advertising Rates
At Engineering Update, we understand the strategic importance of effective advertising in reaching your target audience and maximising your return on investment. We are pleased to inform you that our advertising rates are not only incredibly competitive but also designed to be flexible and tailored to meet your unique marketing objectives.
Why Choose Engineering Update for Advertising:
Competitive Rates: Our advertising rates are structured to provide exceptional value for your investment. We believe in offering cost-effective solutions without compromising on the quality and reach of your message.
Flexibility in Scheduling: Recognising the diverse needs of our clients, we offer flexibility in advertising schedules. Tailor your campaigns to align with your marketing calendar, ensuring strategic placement for maximum impact.
Customised Packages: We understand that one size does not fit all. Our advertising team is dedicated to working with you to create customised packages that align with your specific goals and budget constraints.
Targeted Reach: Engineering Update reaches a broad and diverse audience within the engineering industry. This targeted reach ensures that your advertising efforts resonate with the right professionals, enhancing the effectiveness of your campaigns.
Your Return on Investment Matters:
At Engineering Update, we prioritise not only affordability but also the success of your campaigns. We are committed to delivering advertising solutions that yield the highest return on investment possible. Our team is ready to collaborate with you to understand your objectives, identify your target audience, and develop campaigns that make a lasting impact.
Investing in advertising with Engineering Update means investing in a platform that values your marketing goals as much as you do. Elevate your brand, connect with your audience, and achieve measurable results through our cost-effective advertising solutions.
While we do prefer to work closely with each and every advertiser to build a package that’s best suited to specific requirements, a brief outline of the current rates for advertising within the magazine can be found below:
Double Page Spread
A4 Page
Half Page
Quarter Page
Email Marketing:
£1495
x 400mm
x 420mm
£995 277mm x 190mm 297mm x 210mm
£695 130mm x 180mm n/a
£495 130mm x 87mm n/a
We offer a varied range of solutions when it comes to email marketing, from one off sends, to a more etensive campaign schedule best suited to meet your needs. To discuss how we can tailor make a marketing package that best fits your requirements and budget, speak to a member of the team today.
Banner and Carousel Hosting:
Web Banners and Carousels are a great way to ensure brand visibility while keeping your marketing spend to a minimum. To discuss an advertising plan that best suits your needs, speak to a member of the team.
Tech Specs
Below is a break down of the various advertising options provided by Engineering Update, with technical information on the copy requirements.
Within the Magazine:
Double
Adverts:
Page
420(w) x 297(h) mm
Editorial:
Spread (DPS)
600 - 700 words and 3-5 images.
A4 Page
Adverts:
210(w) x 297(h) mm
Editorial:
300 - 400 words and 1-3 images.
Website Banners and Carousels
Quarter Page Ad
Adverts: 87(w) x 130(h) mm
Half Page Ad
Adverts: 180(w) x 130(h) mm
Web Banner: Static or animated image fie (JPG, PNG, GIF) at 300(w) x 100(h) pixels
Banner:
Web Posts
Press releases submitted for posting on the website can be supplied as text and images, or within the body of an email. There is no limit on word count, but no more than 5 images can be used in a web post.
Email Campaigns (Eshots)
Eshots can be submitted as either a HTML file (with accompanying images should images not already be stored in the cloud), or as a press release with images that our in house team can use to create a campaign. The campaign is always proofed back to you for approval / changes before being scheduled for send. Copy is required at least 3 days prior to the desired send date for your campaign.
Event Listings
Event listings consist of a logo (at any size) along with the details about the event - date, time, location, link to event website, and can be submitted as a word document or within the body of an email.
Carousel
Static image fie (JPG, PNG) at 930(w) x 300(h) pixels
How To Get In Touch
At Engineering Update, we are driven by a genuine passion for delivering cost-effective advertising solutions that make a measurable impact for our clients. Our mission is to help businesses, big or small, maximise their advertising budget while achieving outstanding results.
We take immense pride in our commitment to providing an unparalleled customer experience that goes beyond expectations and thrive on the opportunity to discuss the services we can provide to ensure you get the most of your marketing spend.
Contact details for primary contacts within the team can be found below. To discuss how we can best help you and your business reach your goals, please don’t hesistate to get in touch.
Jodie Little Sales Director jodie@engineering-update.co.uk
Chris Sims Operations Director chris@engineering-update.co.uk
Lily Jevons Online Output Manager lily@engineering-update.co.uk Call us today on: 020 805 09659, email hello@engineering-update.co.uk or speak to a
