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Nejib Alex Second Life: pg 1 UWINK: pg 2 Branded insperiences: pg 3 EBAY: pg 4 Google Vision: pg 5 Papa John’s: pg 6 Beautiful Hats: pg 7 R8 & IShuffle: pg 8

INTRO

TRENDS

DESIGN

PRODUCTS

P2DATE

UP2DATE is a new weekly newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 3 sections - business trends, design trends and new products. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any article or photos which you think we could include in our future editions of UP2DATE.


The store, set on a private island within Second Life, was designed by Aimee Weber, a Second Life resident and designer, in conjunction with American Apparel's own architect. The store will sell 20 familiar American Apparel items for avatars, including the women's jersey polo dress. The company will charge a token sum of about USD 1 per item. It's (surprisingly!) the first 'real world' retailer to set up shop in Second Life.

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The hotel's virtual developers, Electric Sheep, started off with 64 acres of raw virtual land, and are working their way up to a beautifully landscaped island featuring a full-fledged aloft hotel. Each step of the design and building process can be followed, both in Second Life, and via a dedicated blog: virtualaloft.com.

TRENDS

Announced last year as W Hotels' new brand for the select-service hotel category, the first aloft hotel won't open until 2008. So, what does a brand do to create some pre-opening buzz, and give future customers a taste of what's to come? Build a virtual hotel in Second Life, of course. Like American Apparel's foray into Second Life (which we wrote about here: brave new retail world), aloft is set on an island within SL.

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Naturally, the bartenders make everything with Bacardi, having created new versions of classic cocktails to incorporate Bacardi rum. Cocktail lists are personalised to a host's taste and a party's theme or vibe. In essence small-scale sponsored and branded events, Bespoke home parties are subsidised by Bacardi, so prices aren't as high as would be expected from a professional service. Spiked with a splash of tryvertising, Bacardi Bespoke is a great example of insperience trend: consumers' desire to bring top-level experiences into their domestic domain. Product seeding combined with something consumers want, no reason why this wouldn't work equally well for other brands and other industries.

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Bacardi Bespoke is a service from Bacardi in the UK that brings bars to customers' homes or offices. The bars come complete with glasses, ice, equipment, expert cocktail mixologists, a portable bar and a DJ.


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Yet another bright young designer from the U.K is developing a system that will have tag and name exactly what your staring at. Google Vision is a conceptual product developed by Callum Peden, for the worlds favorite search engine.

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The Global Positioning System will see the end of wondering the streets asking for directions and the small roller ball will allow for easy navigation of the flexible screen. Brilliant for identifying landmarks whilst on holidays, Google vision acts as a personal; tour guide. As well as this, advanced image recognition will mean Google Vision can target well known landmarks. Then using the increased coverage of wireless internet, provide the user with information on their surroundings wherever they may be.

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The product provides the user with a unique information hub by combining GPS, OLED technology and advanced image recognition in the form of a retractable screen device


Nothing looks more tragic than a closing down sign in an empty store. It's sad, its depressing, its damn ugly. The clever folks at Ebay Belgium have turned that frown upside down, and promoted themselves along the way with their new ad campaign. The campaign, although funny, actually has a lot of truth to it. When you cant find it in a store, you know you will find it on EBAY. Clever, short and sweet!

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So, how do you get your message across and get people talking about your product? You do what Papa John's Pizza did. Created by Saatchi & Saatchi, Peru, this clever, yet simple idea in promoting Papa John's Pizza won gold at the recent Cannes International advertising awards.


The variety of pole heads lend themselves to create a nice range of hats on the individual models. With more campaigns following suit, the age of the standard billboard advertisement will soon see its day.

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Milliner, Fiona Bennet, has graced the streets of Germany with these clever and humorous ad runs for her world renown hats.


For those who are constantly on the go, the new clip on shuffle is even more compact and is now officially the world’s smallest. The IPod is currently the world’s best-selling digital audio player, and its worlwide mainstream adoption makes it one of the most popular consumer brands....What’s the T&T present this year? PRODUCTS

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The R8 which will be launched in early 2007, is Audi's first mid-engine sports cars, packing a high-revving V8 engine that's good for 420 horsepower, in addition to all-wheel drive and the sexy styling. Built on the Lamborghini Gallardo platform, the R8 also features Xenon plus lights, LED rear lights, 18-inch aluminum wheels, an audio system with 7-inch monitor, and Leather/Alcantara seats inside a super modern cockpit. Our favorite feature though is the LEDs used in the engine bay to make the R8's beastly V8 visible even at night. Price of the beast: somewhere between $80,000 and $110,000.


Nejib Alex

Dance floor: P1 Jean Paul Gaultier: P2 V.Venue: P3 Caravan: P4 Pool lamps: P5

Camera advertising: P9 Guerilla advertising: P10 Bravia Ad: P11 ABSOLUT: P12 Water Bling: P13

Kids’ furniture: P6 Airbus A380: P7

Blackbirds pegs: P14

Motion Poster: P8

INTRO

TRENDS

DESIGN

Advertising

PRODUCTS

Vol.2

UP2DATE

UP2DATE is a new weekly newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 4 sections - business trends, design trends, advertising and new products. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any article or photos which you think we could include in our future editions of UP2DATE.


Some 80 Enviu volunteers (young professionals and students) have developed the concept over the last 8 months. We'll give you an update as soon as those energy-generating dance floors are ready for copying to urban hotspots across the world

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Kicking off in Rotterdam's Off_Corso on October 14th is the Sustainable Dance Club. Enviu, an environmental NGO for young people, is working together with architectural firm Dรถll to create a truly sustainable nightclub. The club they envision will feature energy-generating dance floors, an excellent way to extract kilowatts from energetic clubbers; toilets that flush with rain water, walls that change colour as a reaction to temperature changes, a rooftop garden and other elements that combine to create a sustainable clubbing environment.


Clearly more of a size 20 than the controversial model Size 0, this voluptuous woman proved big is beautiful as she strutted down the runway at Gaultier's 30th anniversary show yesterday during fashion week in Paris.

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Fashion designer Jean Paul Gaultier found his own way to comment on the 'size zero' debate, by putting a larger model down the catwalk to show off his clothes.Dressed in a daring black corsetry, the plus-sized model dwarfed her fellow waif-like catwalk queens.


Equipped with an iMac, iPod HiFi system and one very funky retail shell, the VBOX is perfect for retailers who want to follow an event around, set up a temporary site, or trade for the day at a location of their choice. VBOX is as much about fun and variety as it is about portability. Consumers are always on the prowl for a new shopping experience, which VBOX, with its high end finishes and modern design, truly provides. With A-list tenants including Prada, Puma, McQueen and Yasuhiro, the VBOX is setting the bench mark in portable retail stores worldwide.

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It's the high end version of a marketplace stall. Taking from the concept of pack-and-move retailing made famous by traditional markets and bazaars, the VBOX is the next generation in pop-up retail.


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Don't even bother with search engines. The only way to track down Caravan, New York City's hottest new boutique, is by getting real-time GPS coordinates from its Web site. The modded Winnebago regularly cruises from uptown to Brooklyn selling art and clothing. Packed with a GPS transmitter, a plasma screen, and a wireless credit card processing unit (receipts are emailed to customers), the roving 240-square-foot store carries hard-to-find items from trendy labels like Penguin, Modern Amusement, and Catch a Fire. Caravan pulls in $25,000 to $30,000 a month even though it accommodates only a dozen shoppers at a time, says cofounder Claudine Gumbel. "We do a lot of appointments for insecure Wall Street guys," Gumbel says, "guys who need a little extra guidance and who like the privacy." The fleet is expanding to Austin, Los Angeles, and Miami, to help a few more rich slobs outrun the fashion police.


www.metalarte.com

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One of the great things about summer is a pool party and that usually means a little moonlight skinny-dipping. Well, at the best pool parties it does, anyway. Lighten things up a little with these sexy, funky, waterproof pool lamps from Spanish design gurus metalarte. Watch them bob gently on the surface like ghostly standard lamps. Designed by Hector Serrano, the lamps really are the shape of pools - and pool parties - to come, and available through selected design retailers. The rechargeable lamps are moulded from tough, waterproof polyethylene and cost around $450 each. Darkness would be cheaper but not half as cool or half as much fun.


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Modern style for children has been in the background for decades. Even after venerated design duo Charles and Ray Eames made a mini plywood chair for tots and Isamu Noguchi made modern history with his Bakelite Radio Nurse baby monitor, a home’s modern style never really made it past the nursery room door. And that’s a pretty strange phenomenon, especially because little ones are the most modern-minded people out there. “Kids are great barometers of good modern design,” says Eric Pfieffer, an award winning designer creating pieces both big and little kids can appreciate. “They don’t know one style from another, and they don’t really care if a table is red or blue or green. Kids look at how they can interact with a piece of furniture. They want a different and interesting experience that fits them,” he says.


The unique double deck arrangement provides extra capacity at the same time as improving the passenger experience. Each twin-aisle cabin allows wider seats but with fewer rows than on other large aircraft. Easing the stress of long-haul travel, the A380 cabins feature mood lighting thanks to light emitting diodes (LED) capable of simulating day or night. Mood lighting eases the stress of jet lag for long-haul passengers and also helps provide a relaxing ambience. Windows are also bigger, providing more natural light and a better view outside the aircraft. Traveling with new levels of comfort is something passengers are beginning to demand for their travel dollars, and it seems that the Airbus A380 is listening to its customers.

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Step inside the new Airbus A380 and immediately you will notice the stunning interior design that will catapult the A380 into a league of it's own. With generous interior space, surrounded by beautifully designed features, as well as a state of the art entertainmnet and business facilities, the A380 looks more like a hotel bar and recreation area, than the inside of an aircraft. The A380, is the world's largest passenger aircraft and features 50 per cent more floor space than its nearest competitor.


As viewers pass MotionPoster Lightboxes displays they are treated to 7 second-long motion-picture advertisements. Riders enjoy large, innovative, and beautiful motion pictures ad that fill train windows and can reach millions worldwide. Independent studies demonstrate that in tunnel subway advertising displays have the highest recall rates of all transit advertising, with exceptional value in branding. motionposter.de

Advertising

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MotionPoster is the original provider of the revolutionary in tunnel advertising medium for reaching advertisers’ target audiences as they are being transported on subways and trains worldwide.


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Afun way of promoting a camera. We like the way the ad uses the motion of the bus wheel to recreate the shutter action. All that is missing is 15 Japanese tourists standing in front it having their photo taken.


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Advertising companies have turned Guerilla ad gurus by using hijacking tactics to plaster their messages in the worlds most unusual spaces. An example of this current unorthodox, yet highly creative approach can be seen attached to a giant crane in Santiago. This dream was realized when the creative crew at IDB-FCB leaped at the opportunity to dress a crane which was not in use during weekends in Santiago. The result is this larger than life LEGO display swaying over the city, plugging one of the world's most loved toy brands. Absolut have opened their home to New Yorkers, so to speak with a brilliant open living plan billboard for the world famous vodka company. With plenty of other unused prime spaces available, the sky's the limit ...literally.


The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint! The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated. Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin. http://bravia-advert.com/paint/thead/

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Sony’s latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.


http://absolut.com/

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Following the new Bling trend, Absolut has just launched ‘ABSOLUT BLING BLING VODKA’.


Bling H2O has a limited edition bottle available in two sizes, that are frosted and have genuine Swarovski crystals that spell out the water’s name. “Bling H2O is to bottled water what Rolls Royce is to automobiles; a premium product with premium packaging that merits a premium price. Bling is a stand-alone beverage as well as the perfect compliment to your favorite cocktail.” (Baller Status). It has been featured at the Grammy’s, VMA’s and BET Awards and has been sampled by Jamie Foxx, Paris Hilton, Mariah Carey and Shaquille O’Neal, just to name a few. Prices range from $24.00 to $40.00, that’s right for a bottle of water.

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Talkin about Bling...


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Finally a bird that wont poo on your washing. Straight out of their polycarbonate birds nest come this set of 25 bird clothes pegs. The string of blackbird pegs are molded to hold clothes firmly in place on the line whilst adding a very cute touch to your washing. The army of black birds may do more than hold your clothes in place they tend to scare off other potential birds (of the real kind) from landing on your line. Available from wheredidyoubuythat.com


Nejib Alex

Tour Guides: P1 Transavia: P2 Pink Ladies: P3 Smintair: P4 Oh! La Vache!: P5

Food advertising: P9 Nike Vs Adidas: P10 THE ZOOM BOB: P11 Flower power & Mama chair: P12 The Leica DISTO™: P13

Barcodes: P6 Soda Dry: P7

Dyson Root 6: P14

Heineken: P8

INTRO

TRENDS

DESIGN

ADVERTISING

PRODUCTS

Vol.3

UP2DATE

UP2DATE is a new weekly newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 4 sections - business trends, design trends, advertising, new products. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any articles or photos which you think we could include in our future editions of UP2DATE.


Which is why it makes perfect sense for two savvy Italian entrepreneurs to set up a service that takes curious explorers by the hand and shows them the wonders of metaworlds. A customer registers with Synthravels, picks a destination and preferred day and hour for the trip. Within a few days, he or she receives an itinerary by email. To prepare, a visitor has to download any software needed for the virtual world and should also create an avatar. After logging in on the selected day and time, the visitor will find an expert guide waiting to show them the ropes, from the basics of maneuvering to finding elusive and exclusive virtual hotspots.

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Following the ‘Second Life’ article from a few weeks ago, here's a very clever and very 'now' idea: a travel agency for virtual worlds. Synthravels is the first travel organization to offer a guide service to anyone who wants to tour highly-hyped virtual worlds like Second Life or World of Warcraft. The increasing complexity of virtual worlds is making them more interesting, fun and potentially lucrative. But it's also creating a considerable threshold for newbies, especially for those who have little or no experience with online gaming.


It's a fun example of using gravanity: the ever-popular consumer trend – and faithful marketing standby – that lets the masses get their names and faces in lights, even if just for a moment. A previous pairing of gravanity and airlines was KLM's create your own luggage tag campaign, which is still running.

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It's a bird... It's a plane... It's a picture of your wife on a camel in the Sahara, on a Boeing 737! Dutch airline Transavia recently held a photo competition that we couldn't help but notice. To celebrate its 40th anniversary, the holiday transporter invited passengers to send in pictures taken in or around one of their 87 destinations. Forty winning photos have been picked and will be printed on larger-than-life stickers, along with the photographer's name, and stuck onto several of Transavia's planes.


With 10% of proceeds going towards Breast Cancer Research, The Pink Ladies are set to spread U.K wide. We’ve also seen them in Dubai!

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If your a woman, the very thought of getting a sleazy cab driver is scarier than reliving Charles and Camilla's wedding on DVD. Well girls, cast your fears aside, the Pink Ladies have arrived. When we say Pink Ladies, we are not talking Rizo, Frenchy and Sandy, we are referring to an all female cab company. The Pink Ladies own the company, drive the cabs and will only pick up female passengers. Hailing one down wont quite work, female users must first register with the companies customer database. Once in the cab, there is no need for cash, as registered users are billed after use. Great for those nights when your last bit of cash was used for a Cosmopolitan. Launching in May in the U.K, the concept is the brainchild of two moms who wanted female passengers to feel safer. Through a phone call and a text message, your female driven cab arrives to your pick up point to find you confidently awaiting it's arrival.


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SMINTAIR is a new niche airline which intends to bring back the joy and glamour of flying by offering only 30 first class and 108 business class seats on a "Jumbo Jet". The upper deck will be the passenger's lounge and not be jammed with seats, as you can sadly find everywhere, nowadays. 70" legroom for business and 80" for first class guests will enhance comfort and privacy.

SMINTAIR also intends to reinstate the liberty of smoking for all passengers on board. SMINTAIR officials say that non-smokers will find the cabin air more refreshing than on any other flight with any other airline, as SMINTAIR adds fresh outside air to the conditioning system! This is more expensive, as it burns more fuel, but it is seen as an additional service to guests. 2

According to Alexander W. Schoppmann, Managing Director of Smintair, “the fact that passive smoking damages your health is one of the biggest lies floating around” SMINTAIR will spend more than three times the amount usually invested on passenger's nourishment. Signature recipes created by internationally renowned chefs will make each meal a feast. Charming and beautiful flight attendants in uniforms designed by famous couturiers will be there to take the very best care of you. Every two years, a new designer will be elected to keep the uniform design á la mode. SMINTAIR is currently talking to potential sponsors offering luxurious merchandise. Everything from caviar to clothes and smoker's utensils to jewellery will be offered for free consumption or at special duty free prices during our flights. Main sponsors will also be able to host events aboard our third aircraft, displaying their latest fashion or merchandise, thus taking SMINTAIR in-flight entertainment and service to new levels.

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SMINTAIR says it will treat its passengers like the guest of an international Grand Hotel. The airline feels it is an obligation to bring back the exclusivity in flying encountered in the 50s, 60s and 70s and dearly missed by so many. The classic ambience paired with today's technology will make flying SMINTAIR a unique experience. Presentations of luxurious goods with all due countenance, Telephone, TV, DVD, MP3, Internet, are just some of the many envisioned tools and aspects of in-flight entertainment.


Drawback: Waking up to a herd of cows attempting to mate with your tent!!! Also note that these wont of much use in Musandam. Price: $1100

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The very idea of camping is to absorb the surroundings, this tent by French designer Herve Matejewski allows you to not only absorb, but to contribute to it. With a range of amazingly natural looking prints, the tent sports enough room as a regular two maner. Perfect for pitching up site at illegal camping grounds this tent affords you the art of invisibility , eliminating the chance of being asked to move along by rangers as you virtually morphed into your environment.


Fifteen companies are currently using the agency's novel barcodes as part of their packaging design. (A video showing examples can be viewed here.) The designs are clever and whimsical, from bars being picked up by chopsticks for a ramen noodles package, to a zebra carrying the black and white stripes on its back. Some designs were commissioned by clients, while others are part of the agency's initial range of 200 designs created to display the format's potential. Exclusive rights to the latter can be bought for USD 4,000 plus a USD 400 annual license fee. The agency prides itself on zero instances of false reading by barcode readers (machine readability is key), and all barcodes are put through a battery of tests before being released for production.

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Following laundry services, supermarkets and coffins in the recurring 'everything can be reinvented' theme, come the humble stripes and digits that shape the ubiquitous barcode, as reinvented by Design Barcode.


Descriptions include the soda’s characteristics, suggested food pairings and even a mixer idea if consumers wish to mix the soda with their wine or use it as a base for cocktails. Lavender, for example, is a great accompaniment to cheese, pork and chocolate, whereas lemongrass works well with Asian dishes. The concept was dreamt up by Seattle based entrepreneur Sharelle Klaus who, when pregnant, was frustrated with the lack of non-alcoholic options on the market. Seems like a good niche addition to a growing market for 'adult sodas'. DRY Soda is currently only available in the US, distributed like a wine rather than a soft drink, and it's on the menu at a select number of upmarket restaurants. Worldwide interest is growing, so it’s a good time to get involved!

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DRY Soda is the first culinary soda in a line of all-natural, lightly sweetened beverages designed for those wanting a sophisticated non-alcoholic option to accompany a meal. The soda is currently being sold in four flavors: kumquat, rhubarb, lemongrass and lavender. All natural, non-caffeinated, flavored with fruit and herb extracts and sweetened with pure cane sugar, each bottle of DRY soda contains just 50-70 calories.


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The 3D billboard advertising challenge is alive and well as we have seen here on our ad pages. The traditional large format 2D billboard simply doesn't cut it anymore, as consumers are beginning to expect more from advertisers in the way of 3 dimensional creative concepts. This campaign from Heineken is yet another example of how a little idea can have a huge impact when it's presented on billboard.


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Slimmers drinks and toothpaste aren’t exactly the most glamorous of products but these quirky ads prove that they needn’t be bland and boring. If only the slimmers ad was literal – it’d be a best seller.


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Super sports brands Nike and Adidas are at war. Ok, so that’s nothing new but their combating marketing strategies are beautifully exemplified in the ads above. Nike’s clever idea to turn the humble trash bin into a basketball hoop was taken one step further by Adidas, who turned actual hoops into bins. May the best man win...


The Hatfield brothers Tinker and Tobie are Nike's greatest collaborative effort since signing Tiger Woods. Tinker Hatfield is a VP at Nike, whilst Tobi , who joined his brother at the sports giant in 1990 is a senior engineer. Together the brothers have created some of Nike's more memorable releases. From Air Jordan's, through to award winning spikes on the sole of track shoes, the Hatfields have had a hand in more than 20 Olympic gold medals, through their ingenuous shoe design. This is a creative team who came from very different paths to meet at a career challenging cross road which has proven to be their Golden Mile . The Hatfield's brothers work is currently being highlighted by Olympian Vonetta Flowers, who's Air Zoom Bob shoes have been featuring on recent Torino coverage. The shoe reflects the brothers progressive designs. Sleek and seamless.

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Tinker

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Toby


Designer Patrick Messier and Editorial Inc won the Best of Canada Award and Best of Show Grand Prize from Toronto. Simplicity. Sensuality. Comfort. Fiberglass with a special high-gloss urethane finish

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Suddenly, wind power can be fun! The Dutch landscape advisor has asked designers to submit their concepts for the next generation of windmills. Tom Matton, a NL Architect has submitted his entry, power bouquets. Landscape pollution to monumental statement. From candleholder to tree, from Eifeltower to St Louis Arch; Energy production turns ‘heroic”. The Atomium, but productive: Flower Power!”


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Now here is a new product that would make Ben’s life a lot easier. The Leica DISTO™ A5 is a hand held laser meter that looks like its digital relative, the mobile phone. Usually expensive and ugly laser meters have been marketed exclusively to the building and landscaping realm. The Distro A5 uses appealing aesthetics including soft rubber grips to aim for the general consumer market. With one of these in your hands you could easily fall in to a measuring loop, aiming pointing and calculating distances like a person possessed. Let’s not give Ben ideas here!


Price: $150

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Using the same patented "cyclone" technology that made Dyson upright vacuums famous, the new Dyson Root 6 is a handheld tool that never looses suction, cleaning better and more hygienically by trapping dirt more effectively. With its molded plastic body—looking something like a creature-trapping gun from the prop department of Alien—it's ergonomic and easy to use, successfully negotiating the narrowest of nooks and hard-to-reach corners. Other features include LED indicator lights, washable filters that never need replacing, a brush tool (with a lint extension) and a separate narrow crevice accessory.


Nejib Alex

Ranking Ranqueen: P1 Mega-zine: P2 easyHotel: P3 Wallpaper 2.0: P4

Wrigley’s mug: P9 Ikepod: P10 Baby rocker: P11 Melitta Smart Mill And Brew: P12

Art-o-metre: P5 Red lip urinal: P6 As queer as: P7 Don’t drink & drive: P8

INTRO

TRENDS

DESIGN

ADVERTISING

PRODUCTS

Vol.4

UP2DATE

UP2DATE is a new weekly newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 4 sections - business trends, design trends, advertising, new products. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any articles or photos which you think we could include in our future editions of UP2DATE.


In an age of abundance, curators rule! Riding the CURATED CONSUMPTION trend in all its glory is Japanese Ranking Ranqueen, a Tokyo chain selling only the top 3, 5 or 10 items in a bewildering range of categories. Rankings are based on sales data from big Tokyo department stores and independent research. Think best-selling lists for bath powder. Tooth picks. Pasta sauce. Cell phones. And so on. Rankings are updated every week, mercilessly replacing the out of favor with the Next Big Thing. There are eight Ranking Ranqueen stores in total: five stores in Tokyo (Shibuya, Shinjuku, Otemachi, Jiyugaoka, Kitasenju), two stores in Yokohama (Azamino, Kamiooka), and one store in Fukuoka (Fukuokatenjin). The company is owned by Tokyu Corporation.

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Mark Kennedy mentioned Ranking Ranqueen in one of the presentations he did for us a few months back. We’ve decided to refresh your memory.


Industrial Design graduating student, Tom Allnutt, from Melbourne's Swinburne University, has created this automated magazine stand which replaces the age old news stand and seller by encasing a selection of magazines within the secure stand for purchase. Simply swipe your credit card through, make your selection and before you board your train, plane or automobile, you will be reading about Brittney's next pregnancy. Cool and convenient.

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Mega-zine


Although launched more than a year ago, we find it appropriate to mention the interesting – and highly relevant - easyHotel concept. It’s also an opportunity for non-European people in the office to discover the easy brand. Brought to you by Stelios, the serial entrepreneur, easyHotel represents the easyGroup entry into the budget hotel sector. The hotels can be found in the centre of international cities, targeting short-stay customers. Customers can book their rooms online with a credit card on the basis of the earlier you book, the less you pay and periods of high demand will cost more than less popular periods. This means that at popular times and for customers who do not book much in advance the room rate per night will be higher than £30. It also interesting to know that easyHotel has very recently signed a Master Franchise Agreement with Istithmar Hotels, a subsidiary of Istithmar PJSC - an alternative investment house based in Dubai - to open a chain of 38 budget hotels across the Middle East, North Africa, India and Pakistan within the next 5 years.

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Life’s easy in Dubai


Founded by Allison Grant to promote the work of young British artists in France, The Collection now has partnerships with designers across Europe. The boutique's offerings are anything but mass-produced. Wallpapers are hand-screened, embroidered and hand-coloured. One long, narrow piece shows huge piles of paperback novels 'to remind us of our youth', for EUR 55 per meter. Another features a floor to ceiling stack of plates

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Wallpaper's journey from faded to fresh continues. Located in Paris, The Collection is a boutique that pushes luxury wall coverings closer to art.


A project of Brazilian MIT programmer/designer Marcelo Coelho from 2003 that is starting to see some buzz, the Art-O-Meter is a device that scores works of art based on the ratio of the length of time people spend in front of art work to the duration of the exhibition. It operates as a clock until someone stands in front of it, activating its motion sensor and timer; an LED screen displays comments and calculates a fone to five star rating based on the cumulative viewing time.

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Art-o-metre


It's a bit like peeing in front of Mick Jagger, and a lot of fun. These luscious lipped urinals from Bathroom Mania are gracing the toilets of some new bars in Europe. Whether your more of a stalls man than a urinal user, you would not be able to resist the temptation of using this unique toilet. Made entirely of porcelain like most urinals, the Luscious Lips are at their most amusing when they are flushed. The water gurgling around the mouth makes the urinal come alive and leaves its user holding his private parts in his hand with a big grin on his face. If the guy next to you happens to glance your way, he's probably just checking out to see if your mouth is bigger than his!

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Red lip urinal


They are too bent for Barbie and too Kinky for Ken. Introducing the world's first all gay designer toy range. Comic strip artist Andrew Georgiou's internationally syndicated hit comic Mr Gisby's Totally Gay Pet Shop, has been enjoying a world wide cult following for over two years now appearing in print in over 100 cities globally. Georgiou has brought his kooky kinky pets to life with a new range of designer collectible toys based on his hilarious gay pet creations. There are seven totally bent characters in the first series including Dawn the Gay Bunny who is plotting revenge on Glen Close for her Fatal Attraction bunny murder, Gus the Leather Clad Gorilla with a King Kong Fetish and Cannodle the drag Poodle who moonlights as Cher's make up artist. These toys are for everyone to enjoy, straight, gay or vegetarian, "these pets are the funniest, most bent things to jump out of a toy box " says Georgoiou. The toys are the first of a number of series, as well as a complete merchandise range due out soon. To get more acquainted with the hilarious world of Mr Gisby's Totally Gay Pet Shop go to www.mrgisby.com

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As queer as...


The best ideas are often the most simple. This fantastic ad to discourage drink driving is a case in point. Used by the Hotel Marriott in India for patrons of its popular nightclub Enigma, this ‘personal stamp ad’ listing the phone number of the local cab company proved to be so effective the idea is now being taken up by the Mumbai police and is being adopted by other clubs.

ADVERTISING

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Don’t drink and drive


Nothing works better than an ad in your face. These cute but scary stickers from Wrigley's chewing gum were placed at the base of Starbucks disposable coffee cups. The beauty of their effect is that they can only be seen when the coffee drinker is swigging away at full sip.

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Wrigley’s mug


Eight years before co-founding the Swiss watch company Ikepod, Marc Newson created the "Pod" mystery dial watch (pictured) in 1986. Spinning disks with dot markers lined the time similar to the Pod Clock that he came up with a few years later. Likely his first watch project, the name has a deeper meaning now as we see how Marc's rich history of watch design grew from this very original Pod. Though Ikepod faced financial challenges recently, if the site is an indication, the company appears to be making a very welcome comeback.

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What’s in a name?


Anyone who’s brought home a newborn baby will be thanking the gods right now at the site of this fabulous new product. Now instead of rocking baby to sleep in their arms half the night exhausted parents can hand the time consuming task over to the Lullabub cot rocker an innovative product that will gently rock your babies cot automatically and unassisted in a harmonic rhythm to naturally settle and soothe a baby to sleep. The Lullabub subtly mimics the motion of a car and assists in the routine of settling babies. Peace! At last!

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Baby rocker


Although not very useful in this sun blessed region, the Melitta Smart Mill And Brew adds an information age twist to your morning coffee experience. Using Microsoft SPOT (Smart Personal Objects Technology), the Smart Mill and Brew provides real-time, region-specific weather information via a large LCD display, which incorporates MSN Direct service to receive weather information (including current conditions, three-day forecast, weather warnings, visibility, sunrise and sunset, chance precipitation, and UV index). The information is retrieved using an FM signal so there is no set-up, subscription, or internet connection required. All that and a built-in grinder to automatically convert whole beans to brewed coffee without the guesswork.

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Putting rain or sunshine in your coffee


Nejib Alex

Korean froghurt: P1 Biota: P2

Single speed city bike: P9 Clan Campbell: P10

Adidas store: P3

ENVBIKE: P11

Pantech: P4

Digital wellbeing: P12

Dropdead carpet: P5

A concrete step: P13

Rough Tape: P6 Geek desk: P7

A concrete step: P14

New Zealand Coffee: P8

INTRO

TRENDS

DESIGN

ADVERTISING

PRODUCTS

ARTICLES

Vol.5

UP2DATE

UP2DATE is a new weekly newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 5 sections - business trends, design trends, advertising, new products and articles. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any articles or photos which you think we could include in our future editions of UP2DATE.


Owned by Sherry Hwang, the Pinkberry concept was developed when Hwang was denied permits to open either wine and cheese shop or small tearoom in her first LA space. So she took inspiration from Korean frozen-yogurt chains Red Mango and Iceberry. The Korean influence is definitely there, in the presentation of the yoghurt and the design of the stores. Pinkberry currently has 5 stores in LA (where the LA Times has dubbed it "the taste that launched a 1,000 parking tickets"), and one store in New York's Koreatown. The Manhattan space is decorated with Philippe Starck's crystal-clear Charles Ghost stools and Victoria Ghost chairs and wavy, repro pendant lights by Poul Christiansen. New stores are being developed in Chelsea, the Upper East Side and Soho. Stressing the purity of 100% yoghurt and fresh fruit, this could be a great franchise opportunity to take outside of the US and Korea.

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Dubbed ‘crackberry’ by some, Pinkberry is the latest edible craze to hit West Hollywood. So fanatical are consumers, that they’re willing to line up outside the shop to buy some of its famous yoghurt tang. Pinkberry's frozen yogurt is made from real yogurt – fermented milk, and that's it. Unlike many other commercial frozen yoghurts, Pinkberry is sour, tangy, creamy and not overly sweet. Non-fat selections include plain and green tea, flavoured with real green tea powder, and there's an array of toppings on offer. Sugar lovers don’t go uncatered to with toppings like chocolate chips, cocoa pebbles and cinnamon toast crunch. But the main deal is the heapings of fresh fruit such as mango, blueberries and watermelon. Smoothies are also available.


BIOTA Spring Water is the World's first completely recyclable bottled water/beverage packaged in a Planet Friendly ™ bottle.The bottle is manufactured from a 100% renewable resource, corn....not oil! BIOTA uses nature-based packaging from NatureWorks ™ PLA. NatureWorks ™ PLA is the first commercially viable packaging material derived entirely from an annually renewable resource - corn. BIOTA is the first beverage company in the world to exclusively use NatureWorks ™ PLA to bottle its products. BIOTA water bottles are completely compostable. They are approved and certified as commercially compostable by the Biodegradable Products Institute (BPI). Initial testing has demonstrated that a BIOTA water bottle will degrade within 75 to 80 days in a commercial composting situation. A traditional plastic bottle will never biodegrade. Energy drink company Red Bull is also known to have hired NatureWorks to produce similar compostable cups for the Red Bull Music Academy. These cups biodegrade within 60 days.

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BIOTA


Adidas spent five years waiting for a location on high profile Paris' Champs-ElysĂŠes before unveiling its new Adidas Mi Innovation Center on October 25. Adidas reckons its store will attract as many as 150,000 visitors per year, 70% of them tourists. The sports retail brand plans to roll out the new high-tech concept stores in major cities worldwide, including one in China in the run-up to the 2008 Beijing Olympics. In the futuristic 1,750-square-meter store, shoppers can browse the latest trends (Stella McCartney-designed skiwear and faux fur vests from rapper Missy Elliot) while immersing themselves in interactive technologies. The focal point of the innovation center is a large, sleek black cube. Customers simply point at images on the cube and laser and infrared technologies interpret their gestures, converting them to commands. Radio frequency identification (RFID)-activated monitors give detailed information on Adidas product at the pointing of a finger. On the right side of the cube, you can browse the latest Adidas products by using hand gestures to control three-dimensional images, with information clearly displayed and controlled through an intuitive interface. The left side allows you to create your own customized shoe by pointing at various colors and styles. At the back of the cube is the 3D animated mirror enabling you to "try" before you really buy. "Think of it as a Savile Row suit, for your feet," says Paravicini. To the left of the catwalk is a glass case full of the latest Adidas shoes. A scanner and monitor on top of the case mean each shoe can be digitally "X-rayed" to give information about the model and the technology behind it.

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ADIDAS Mi Innovation Center


The South Korean mobile phone maker is using award winning innovation to make a name for itself in the U.S. Long known as a contract manufacturer for more recognized mobile phone heavyweights like Nokia, Pantech is branching out on its own. The South Korean company is snapping up design awards from the likes of International Forum (iF) Design and making inroads with U.S. carriers. Executives at Alltel internally call their fist Pantech phone “the Hummer,� while Cingular, the No. 1 wireless carrier, plans to expand its Pantech lineup, citing brisk sales of models like the C300.

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PANTECH'S DESIGN PANOPLY


Inspired by old crime TV, the Drop Dead Rug prototype by British designer Alex Carpenter was such a hit at the London Design Festival in 2005 that Alex will take it into production soon. Mimicking the shape "of an unfortunate soul which may have come to pass right there on your living room floor with their silhouette remaining as evidence," the throw will be a dark red felt with a light grey band running around the edge to depict the chalk line. Available in a selection of poses for about ÂŁ150, Alex says he's currently considering incorporating the cause of death.

DESIGN

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DROP DEAD RUG


Would you like to add a little S&M and Military touch to your wrapping a gift technique? Well now you can throw away the cheesy bows and ribbon and ditch the yellowing sticky tape, by replacing them with a brilliant line of decorative tape with bite! This range is bound to spruce up even the dullest gift wrapped present and possibly over compensate for the crappy gift which lies beneath. The new tape has proved to be hugely popular with mother in laws gifts.

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ROUGH TAPE


The representation of three-dimensional objects on a surface so as to produce the same impression of distance and relative size as that received by the human eye is a practical definition of perspective. Now imagine the perspective created by a portable, inexpensive three-dimensional immersive viewing system that could be useful in a variety of real-world applications. Definitions and imagination aside, The VisionStation by Elumens is an exciting and cutting-edge product that will be appreciated by optic nerves everywhere. Seeing is truly believing with this product.

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ULTIMATE GEEK DESK


New Zealand is making a name for itself and it has nothing to do with great hiking and snow skiing. In the competitive world of advertising one local agency has risen to the top with this clever, aggressive campaign for an Auckland coffee house. The agency, Draft New Zealand, dreamt up the idea of placing branded trashcans – which looked like coffee cups complete with a stir stick outside competing cafes throughout the city, including Starbucks. Word has it that the chain store giant in particular, didn’t appreciate the dose of friendly jousting. Ouch.

ADVERTISING

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WOULD YOU LIKE A COFFEE WITH THAT?


There's nothing like excessive exaggeration to push a product, like the latest ad for Norway's Alta Bike demonstrates so well. It's not the type of in your face advertising that demonstrates dicing, slicing, grating and peeling all with a free set of steak knives, its smarter and more aesthetically interesting than that. The Alta Bike is a unique bicycle created by a combination of graphic Bleed, furniture Norway Says and product designers Frost produkt from Norway. The bike has only one gear and focuses on developing the leg muscles. Advertising gurus at Shnel & Mynychuck have played on this point in a deliberately misleading yet humorous way. The Herculean legs, juxtaposed with the feather weight figures on this breed of exercise hybrid freaks is a stunning image that packs a witty punch. What makes this cool is that it's just as much about the ad, as it is the bike.

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THE SINGLE SPEED CITY BIKE


Clan Campbell has just launched a bottle which glows in the dark. Who knows guys, it might attract girls to come to your table...

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CLAN CAMPBELL GLOWS IN THE DARK


Athough the ENV (Emissions neutral vehicle) Bike prototype was unveiled in March 2005, we still find it relevant as it is currently being improved to hopefully be commercialised in a not so far future. The bike prototype, created by Intelligent Energy, a British hydrogen energy technology company, runs on compressed hydrogen gas, run through a fuel cell to power its 6kW electric drive motor. The drive is so silent that pedestrian safety advocates are petitioning the company to add an artificial engine sound to warn pedestrians of the bike's approach... The current prototype zips from zero to its top speed of 50 mph in just 12.1 sec. Range is approximately 100 miles on a single tank. The hydrogen fuel is stored in a removable cartridge with the fuel cell, called the "CORE". The company hopes to develop this CORE platform to power other devices, like a portable generator would.

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ENVBIKE


One of the highlights of the London Design Festival this year was the launch of Digital Wellbeing (DWB), a retail space that curates a rotating collection of tech-based products based on a theme. For their next installment, "Into the Woods," the folks at DWB gave CH an exclusive sneak preview of the nature-based and nature-inspired items in store before it opens this Thursday, 23 November 2006. Kicking things off opening night, Owl Project will perform using their iLogs (pictured above, far left), an instrument made from a single piece of wood that records and plays samples. Like the iLog, both Ooms' wooden USB stick and Bless' new wooden cord jewelry (pictured above, left) dress technology up in nature. Other work that stands out includes Holz Kontor's desktop computers created from fine woods like mahogany and cocobolo (pictured above, right), as well as Jeremy Thorp's Tree.Growth (pictured above, far right), which programs L-systems that biologists use to stimulate growth in plants and colors sourced from your clothing to "grow" an image of a tree. Each print comes with a CD-ROM so you can grow your own trees on your Macbook at home.

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DIGITAL WELLBEING


A Concrete Step

V

Toward Cleaner Air

enice hardly counts among the most-polluted places in the world. There are no cars traveling its narrow streets, and all traffic is either by foot or by boat. So despite the crowded walkways and canals, the air in Venice is far cleaner than that of, say, Milan, Italy's economic capital, which recent figures indicate has some of the worst air quality in Europe.

The demonstration is a reminder that smart innovation applies also to mundane products and can offer unexpected solutions even for complex problems such as air pollution. The technology, called TX Active, has been under development for almost 10 years in the labs of Italcementi, the world's fifth-biggest cement producer, and is starting to be applied commercially to buildings and streets in Italy, France, Belgium, and elsewhere. Painting the Town The results so far are astonishing: A street in the town of Segrate, near Milan, with an average traffic of 1,000 cars per hour, has been repaved with the compound, "and we have measured a reduction in nitric oxides of around 60%," says Italcementi's spokesperson Alberto Ghisalberti. In a test over an 8,000 square meter (or approximately 2 acres) industrial area paved with active blocks near Bergamo, Italcementi's hometown, the reduction was measured at 45%. In large cities such as Milan, with persistent pollution problems caused by car emissions, smoke from heating systems, and industrial activities, both the company and outside experts estimate that covering 15% of all visible urban surfaces (painting the walls, repaving the roads) with products containing TX Active could abate pollution by up to 50%, depending on the specific atmospheric conditions. Of course, this approach isn't meant to replace efforts to curb pollution, but it can significantly magnify their effects. Here's how it works: The active principle—basically a blend of titanium dioxide that acts as photocatalyzer—can be incorporated in cement, mortar, paints, and plaster.

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Even so, visitors to the Italian Pavilion of the architecture exhibition in the Venice Biennale, which will remain open until Nov. 19, will get a breath of fresh air. That's because parts of the concrete walls and grounds have been built with cement containing an active agent that, in presence of light, breaks air pollutants such as carbon monoxide, nitrogen oxide, benzene, and others through a natural chemical process called photocatalysis.


The Big Bite In the presence of natural or artificial light (this applies also indoors) the photocatalyzer significantly speeds up the natural oxidation processes that cause the decomposition of pollutants, transforming them into less harmful compounds such as water, nitrates, or carbon dioxide. "These aren't necessarily 'clean', but from an environmental standpoint they're much more tolerable," says Rossano Amadelli of the Italian National Research Council (CNR), the scientists who led the laboratory testing of the TX Active materials.

Keeping It Clean "To transform the facade of a five-story building into a photocatalytic surface would add only 100 or so euros ($120) to the cost of a traditional paint or plaster," Ghisalberti estimates. Paving a street or a sidewalk is a different story, but still not extreme: Photocatalytic blocks cost about one-third more than usual paving, which is still far less than the long-term cost of doing nothing about air pollution. It turns out that the photocatalyzing cement has another advantage, one that has great appeal to star architects such as Richard Meier. TX Active not only hastens the decomposition of organic and inorganic pollutants, it also prevents their build-up on surfaces, helping to preserve a building's pristine appearance over time. The spectacular design of Meier's Dives in Misericordia Church in Rome, includes three concrete self-bearing white sails, topping out at 26 meters. One of Meier's material requirements was that the whiteness of the sails be durable. That has been achieved through the application of the active principle, which basically "self-cleans" the surfaces. The same system has been applied to the new Air France headquarters inside the Charles de Gaulle airport in Paris, a place with high concentrations of hydrocarbons and where, needless to say, a standard white facade would not remain white for long.

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The patented pollution-reduction technology—which in Italy is becoming known as "cemento mangiasmog" or "smog-eating cement"—comes at a premium, of course, but the extra cost is limited by the fact that the active principle only needs to be used on the surface.


Nejib Alex

Mom-to-be no time free?: P1 Sponsored Landmarks: P2 Cartier in India: P3 Boxed Wine: P4

Sugar is not that bad: P9 Sopranos: P10 Peugeot 1007: P11 Cycle Pods: P12

Tree bed: P5

Sparkling Vodka: P13

Hotel Basico: P6 Accessorize Urban Neckless: P7 McCann Erickson: P8

Yael Milk: P14 Boxed Wine (full article): P15

INTRO

TRENDS

DESIGN

ADVERTISING

PRODUCTS

ARTICLES

Vol.6

UP2DATE

UP2DATE is a new weekly newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 5 sections - business trends, design trends, advertising, new products and articles. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any articles or photos which you think we could include in our future editions of UP2DATE.


As Babyplanners state on their website: “your dedicated babyplanner takes care of all aspects of life concerned with the upcoming arrival: we help you decide what you need and when you need it.” Think sourcing the best baby carrier, create the baby’s bedroom, or pre-selecting and arranging birth prep or parent confidence classes. Planning doesn’t stop there: once the new arrival is safely delivered, Babyplanners will help its clients settle into mother and fatherhood, from putting them in touch with maternity nurses or short-listing nannies/nurseries, to advising on feeding and establishing routines. Babyplanners offer two programs: the ‘Good’ plan, which contains all the details of the service new parents will want and need, where to secure them, and a timeline of when they need them, and the ‘Great’ plan, which filters products and services based on individual needs, and which then goes on to organize them. The ‘Great’ plan also includes three one-hour, one-to-one sessions, and a 24-hour response email relationship.

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Babyplanners, a newborn London-based company has managed to find yet another niche-market waiting to be penetrated: young, hard-working parents-to-be, who are willing to shell out some dough to have others deal with the endless shopping, researching, conflicting advice and general stress and confusion that come with a first-time pregnancy.


We may be entering an age of corporate sponsored landmarks, and the Golden Gate Bridge could be one of the first landmarks on the auction block. Facing an $87 million deficit, the district of San Francisco is turning to alternative means to raise funding. One of the potential pockets of new funding includes sponsorship of the Golden Gate Bridge. But, don’t get too alarmed at the thought of a new corporate name for the world’s most famous bridge. “This is not a naming rights deal,” warned spokeswoman Mary Currie. “It’s more of a behind-the-scenes, low-key corporate partnership, much like the Proud Partners Program in the national parks.” We’ll see.

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Corporate Sponsored Landmarks


The pairing of Cartier and polo - the sport of kings - should come as no surprise, but the elegant jewelers have added an interesting twist to the scenario. Forget the horses – it's "Elephant" polo at Cartier. Cartier became involved in the event to highlight the plight of Asian elephants, whose numbers are rapidly diminishing. Held in India's 'Pink City', the glamorous event attracted the crème of international high society and celebrities. Local branch of animal activist lobby group PETA protested at the site claiming that the event was perpetrating cruelty to animals, suggesting that the jeweler should stick to "selling watches." It's a contentious situation and certainly harks back to the colonial, English Raj days.

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Elephant Polo Match In India


Boxed wine is becoming the growing sector of the American wine market. Wines that actually taste good can now be found in ecologically-sound, well-designed packaging without sacrificing quality. A few examples include Black Box Wine, French Rabbit wines and Dtour wine. Find the full article in our ‘article’ section.

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Boxed Wine


Shawn Lovell Metalworks has invented a Tree Bed that will make you feel like your in a tree house. Edgy design for your bedroom!

DESIGN

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Tree bed


It's a brave concept for a hotel: modeling the entire aesthetic on the industrial oil rigs of 1950's Mexico. Especially for one that's "moored" at the hedonistic Caribbean adventure playground that is Playa Del Carmen. But Hotel Basico - the chic offering from boutique hoteliers Grupo Habita pulls it off with unapologetic conviction. The gist is as follow. The building, perched on Playa del Carmen's exclusive Fifth Avenue shopping and restaurant strip, references Mexico's rustic petroleum industry, with the rooms looking out onto a central mess hall-like restaurant area. Above is a rooftop cocktail bar that features luxurious cabanas made from the back of old trucks with inbuilt mattresses and white-as-white cushions, two concrete petroleum tanks that serve as swimming pools. Breezy house music and handsome hotel staff waft throughout the building all day. Effortlessly surreal. In the rooms, no detail is left un-themed. Exposed pipes with fire hydrant-style taps run along the walls. An industrial-strength bath and the king-sized, multi-purpose bed (perched on an elevated palate) sit in the middle of the room. Everything is exposed and raw; the toilet is the only thing in the room concealed. There are rubber curtains on the floor-to-ceiling window and pulley chain detailing throughout. The signage around the hotel references the typography of Mexican taxis from the 1950s. Superbly construction-worker chic!

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HOTEL BASICO, Playa Del Carmen, Mexico


Accessorize has found the best way of promoting its latest products by blending them with the urban lanscape. An intriguing and impactful campaign!

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Accessorize Urban Neckless


No comment...

ADVERTISING

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Jesus and Fidel seek advice from McCann Erickson


Sugar is fast becoming the next tabacco with the latest attacks from all the health groups. This is a fantastic campaign that shows that life is sweet and that we shouldn’t take it too seriously.

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Who wants a world where sugar is forbidden?


Here is another way to shock the jadded Yanks first thing on a monday morning.

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They made him an offer he couldn’t refuse...


This advert for the new Peugeot 1007 demonstrates the appeal of the car’s sliding doors - a first in the micro car segment.

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Sliding doors


The steadily-rising price of oil, and, in London, a congestion charge of ÂŁ8 for cars entering the centre of the city, mean more and more people are traveling by bike. Cheap, quick and relatively healthy (if you don't suck in lungfuls of fumes) the downsides are being caught out by the British weather and where to put your bike when you arrive. So with that in mind, James Steward and Natalie Connell are deserving winners of this year's UK's Young Entrepreneurs Of The Year Award for their Cyclepod. An intelligent, space-saving design, the pods vertically store eight bicycles within a two-meter diameter, which is half the room needed by traditional storage units, according to the makers. The design also lets cyclists lock both the bike's frame and front wheel so they can't be stolen, and the umbrella will at least keep the rain off when you're not riding. There's no faulting the modernist design either, which is already cropping up in certain parts of London, and at the headquarters of multinationals like Pepsi.

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Cycle Pods


A long-waited vodka dream ironically came from England. As some magazines would call it “the champagne of vodkas” the O2 vodka is the world’s first sparkling vodka. Produced by the International English Distillers and created by Philip Maitland the 80-proof premium vodka’s production process is patented already. Personally we are looking forward to that effervescent sip.

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The Champagne of Vodka


Designed by Yael Mer, a talented Fashion and Product design graduate from the Royal College Of Art, these three different milk cartons distinguish between the rates of fat in the milk by using form rather then colour.

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Form Vs Colour


T

Boxed Wine

he fastest growing sector of the American wine market, boxed wine is starting to shake off its stigma as the gauche alternative to bottles. Wines that actually taste good can now be found in ecologically-sound, well-designed packaging without sacrificing quality. Here are a few of the better boxed wines featuring latest packaging innovations and some accessories to go with them. Black Box Black Box Wines feature grapes from renowned California growing regions. Unlike bottle stoppers that don't do much to stop oxidation, the spigot design prevents air from contacting wine until its poured, keeping it fresh for almost a month. Three-liter boxes (more than triple the volume of a bottle) sell for $18 and a couple varietals are available from BevMo.

French Rabbit When French Rabbit wines were introduced in both glass bottle and Tetra Prisma packaging (the same used in standard juice boxes) in Canada in 2005, sales of the box version were 21 times greater than the glass bottles. Their 100% recyclable ePod packaging was commended by our friends at Treehugger, who pointed out that the reduced weight of the packaging means that a truck can carry 25 more times wine, conserving fuel and keeping prices low. French Rabbit offers four varietals from the Languedoc Roussillon region of France: Pinor Noir, Chardonnay, Cabernet Sauvignon and Merlot. The one-liter containers (25% bigger than standard bottles) retail for about $10 from Wine Outlet and others. Stemmarkers Made from non-toxic foam, these candy-colored markers (pictured above left) work on stems and rims alike and are un-fussy alternatives to the usual bangles. The set of 10 comes on a spool for easy storage. $10 from MoMA. Three Thieves Three Thieves uses the same Tetra Pak technology as French Rabbit, but their California wine comes in individual-sized "Bandit" boxes (pictured above right), which are similar to juice boxes minus the straw. Perfect for picnics and parties, Three Thieves Bandits are available in in various varietals, including Cabernet Sauvignon and Pinot Grigio, and cost $10 for a four-pack of 250 mLs from Three Thieves.

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Bag-in-box Wine Dispenser A perfect fit with the Black Box three-liter bags, the Bag-in-box Wine Dispenser conceals your secret with its sleek design available in black, white and red. Designed by Swedish designer Patrik Svanberg, the Bag-in-box Wine Dispenser's European heritage is no surprise—boxed wine has long been popular on the continent. Available online for ₏40.


Stemmarkers Made from non-toxic foam, these candy-colored markers (pictured above left) work on stems and rims alike and are un-fussy alternatives to the usual bangles. The set of 10 comes on a spool for easy storage. $10 from MoMA. Three Thieves Three Thieves uses the same Tetra Pak technology as French Rabbit, but their California wine comes in individual-sized "Bandit" boxes (pictured above right), which are similar to juice boxes minus the straw. Perfect for picnics and parties, Three Thieves Bandits are available in in various varietals, including Cabernet Sauvignon and Pinot Grigio, and cost $10 for a four-pack of 250 mLs from Three Thieves.

Dtour Wine An effort by chef-lebrity Daniel Boloud, sommelier Daniel Johnnes and vintner Dominique Lafon, Dtour Wine's three-liter tube design (pictured left) has been praised by critics for its taste and (like Black Box) ability to stave off oxidation with its vacuum bag. It's available from Sussex Wines for $38.

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Aix Decanter With its slim space-saving profile, the elegant lines of this Aix decanter by Ichendorf (pictured right) is a good way to cloak the humble packaging of boxed wine if you're embarassed by its reputation. Available from Unica Home for $119.


Nejib Alex

Kapitalishnikov: P1 A bar with room service: P2 ThreeSixty: P3 Waterworld: P4 Bullet Lights: P5

Antarctica, go before it’s too late: P9 Dental strike: P10 Kalashnikov watch: P11 Microwave vase: P12 Too big for indian men: P13

Feed a child: P6 Spot the golden arches: P7 Advertising gone too far: P8

INTRO

TRENDS

DESIGN

ADVERTISING

PRODUCTS

ARTICLES

Vol.7

UP2DATE

UP2DATE is a new weekly newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 5 sections - business trends, design trends, advertising, new products and articles. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any articles or photos which you think we could include in our future editions of UP2DATE.


Michael Kalashnikov, the famous soviet rifle maker is fast becoming the new Richard Branson by venturing the Kalashnikov brand into the watch and vodka business. In the same line as Caterpillar which was able to use its brand’s rugged image to sell boots, Klashnikov should be able to use its iconic Sovietic image to sell these two new products.

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Kapitalishnikov


The private spaces are furnished with couches, chandeliers, a mini-fridge, dvd player and a drawer stocked with mouthwash and condoms (one assumes for patrons to use after they've left the premises). Most importantly, guests are appointed a personal butler/bartender who's instructed to cater to any whim a guest may have - whether it's a tailor-mixed cocktail, a pair of silk pyjamas or a manicure. Founder Chris Reda came up with the idea in part because he was fed up with bottle service policies at upscale bars and clubs, where patrons buy bottles of liquor or champagne to secure a table or VIP seating. At Room Service, guests rent a room for the evening (USD 350-800) and can then consume as little or as much as they please.

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Since hotel rooms have mini-bars, why not shake things up and create a bar with room-service? Located in New York's Flatiron District at 35 E. 21st Street, Room Service is a new nightspot with 9 curtained-off rooms ranging from petite intimate chambers to a roomy presidential suite that offers guests a grand 15 by 20 feet.


ThreeSixty is an environmentally and socially responsible food company that aims to “change the world, one bite at a time” has opened its first store in Hong Kong. Located in prestigious shopping centre The Landmark in Central, provides Hong Kong’s largest range of natural and organic fresh produced, packaged groceries and environmentally friendly household goods, sourced from traditional artisans and producers from around the world. The store uses environmentally friendly and recycled materials, and energy efficient systems and processes. It counts non-profit organizations Oxfam, WWF and Changing Young Lives Foundation as “community partners”, offering volunteer support and product sponsorship. Store General Manager Bruce Simon says ThreeSixty is “leading the food revolution”. “Our goal is to educate and inspire customers to live healthier and better lives with a greater sense of wellbeing, and together help to change the world – one bite at a time.” Ed Chan, Regional Director for North Asia, Dairy Farm group, said ThreeSixty taps into the growing consumer demand for organic, natural and environmentally friendly products. “In Hong Kong, we aim to open a small number of high-profile locations for ThreeSixty in the next few years starting with our next store in Union Square in the next eighteen months,” he said. “Once the ThreeSixty brand is established in Hong Kong, the group may look at further expansion elsewhere in the region.”

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ThreeSixty


Atkin's Architecture Group recently won the first prize award for an international design competition with this stunning entry. Set in a spectacular water filled quarry in Songjiang, China, the 400 bed resort hotel is uniquely constructed within the natural elements of the quarry. Underwater public areas and guest rooms add to the uniqueness, but the resort also boasts cafes, restaurants and sporting facilities. The lowest level runs with the aquatic theme by housing a luxurious swimming pool and an extreme sports center for activities such as rock climbing and bungee jumping which will be cantilevered over the quarry and accessed by special lifts from the water. With a stunning visual presentation as shown here, it's no wonder this project took home the first prize. This is a fine example of an ultra modern facility co-existing amongst its natural environment.

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Waterworld: “Dubai step aside�


All across Beirut you can find walls covered with bullet holes. These are reminders of past violence, conflict and war. Moving through the city they are an all too familiar backdrop for any urban scene. This proposal that the artist called ‘ Bullet Lights’ is reversing the meaning of the ‘bullet hole wallpaper’ at diverse locations in the city.This artistic project doesn’t make a point it just invites people to look at things differently. Seeing things from more than one perspective is the starting point for empathy.

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Bullet Lights


This campaign, created by agency, Zapping in Madrid consists of three different child faces of ethnic backgrounds: Asian, Black and Indian. The mouth has an opening just where the coin to release the supermarket cart is inserted. Each coin symbolically feeds a child. Under the image, it says " You can feed a child for two days with what you spend renting this cart.

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Feed a child


This stunning campaign by DDB in Copenhagen portrays the iconic golden arches following McDonald's re-opening in Birkerod, Denmark

ADVERTISING

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Spot the golden arches


Ryan Air was the first to sell advertising space on its planes, but now marketers have gone even further by introducing advertising on window shades. How far are we prepared to go?

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Advertising gone too far


To highlight the more off-beat destination Kilroy has to offer, they placed an iceberg on the grounds of a University compus in Copenhagen. This allowed their primary target (students) to witness the melting of Antarctica.

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Antarctica: “Go before it’s too late”


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Dental Strike


Following our article on page 1, here is an example of a Kalashnikov watch. http://www.planetwatches.co.uk/Kalashnikov.html

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Kalashnikov watch


Fresh from the 2006 International Kitchen & Environment Design Competition, comes the Microwave Vase concept designed by Woo Seokmoon. An urban lifestyle is always busy, especially in the mornings. The Microwave Vase is the microwave oven that helps busy people heat drinks or meals quickly and easily on the table. When it is not used, it camouflages the guts of the machine leaving only the beauty of a flower vase. By putting the food into the cap and adjusting the timer, users can heat the food simply and easily. As the adjusted time is up, a leaf on top of the microwave oven indicates that heating is done by lighting up. Still at conceptual stage, we hope to see it in our favorite shops soon !!

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Microwave Vase


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'Too big' for Indian men

survey of more than 1,000 men in India has concluded that condoms made according to international sizes are too large for a majority of Indian men. The study found that more than half of the men measured had penises that were shorter than international standards for condoms. It has led to a call for condoms of mixed sizes to be made more widely available in India.The two-year study was carried out by the Indian Council of Medical Research. Over 1,200 volunteers from the length and breadth of the country had their penises measured precisely, down to the last millimetre. The scientists even checked their sample was representative of India as a whole in terms of class, religion and urban and rural dwellers. The conclusion of all this scientific endeavour is that about 60% of Indian men have penises which are between three and five centimetres shorter than international standards used in condom manufacture.

'Not a problem' Mr Puri said since Indians would be embarrassed about going to a chemist to ask for smaller condoms there should be vending machines dispensing different sizes all around the country. "Smaller condoms are on sale in India. But there is a lack of awareness that different sizes are available. There is anxiety talking about the issue. And normally one feels shy to go to a chemist's shop and ask for a smaller size condom." But Indian men need not be concerned about measuring up internationally according to Sunil Mehra, the former editor of the Indian version of the men's magazine Maxim. "It's not size, it's what you do with it that matters," he said. "From our population, the evidence is Indians are doing pretty well.

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Doctor Chander Puri, a specialist in reproductive health at the Indian Council of Medical Research, told the BBC there was an obvious need in India for custom-made condoms, as most of those currently on sale are too large. The issue is serious because about one in every five times a condom is used in India it either falls off or tears, an extremely high failure rate. And the country already has the highest number of HIV infections of any nation.


Nejib Alex

Apollo Optik: P9

Malmaison: P1 Bikevertising: P2

Zwilling J.A.Henckels: P10

Stockholm, the musical: P3

Bic: P11

Selling wine by sms: P4

Less is more: P12

Autopia: P5

Too big for indian men: P13 Usb-turntable: P14 Being spaces & Branding Spaces: P15-17

Standing wheelchair: P6 Divorce lawyers: P7 Urban Lego: P8

INTRO

TRENDS

DESIGN

ADVERTISING

PRODUCTS

ARTICLES

Kalashnikov watch

Vol.8

UP2DATE

UP2DATE is a new fortnightly newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 5 sections - business trends, design trends, advertising, new products and articles. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any articles or photos which you think we could include in our future editions of UP2DATE.


Malmaison Oxford is an exciting new 94-room hotel that opened in mid November 2005. Formerly Oxford Prison, the building has undergone extensive renovation and is the first prison in the United Kingdom to be converted to a hotel.The prison itself is a Grade I listed building and is largely unaltered; the cells, basement and many of the fixtures and fittings have been preserved, resulting in a hotel with a unique, if somewhat eccentric character.

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MAMAISON


Advertisers, who will pick up annual EUR 600 (USD 715/GBP 413) tab per bike, will be able to splash their message on a 25cm triangular billboard, or on fenders and mudguards. Bikes (sporting extra thick tires and multiple locks) will get a second life on the streets of developing nations after a year. RedStarMedia expects to hand out the first free bikes this month. Traditional advertising is a mess. Alternative advertising models like Ik Fiets Gratis cleverly turn citizens into advertising vehicles, while offering a true, non-gimmicky win-win situation.

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Amsterdam-based RedStarMedia has recently introduced bike advertising. Their 'Ik Fiets Gratis' ('I Cycle for Free') venture offers students in 22 university cities in The Netherlands gratis bicycles. Not surprisingly, more than 4,000 students have already signed up.


Once again the Scandinavians are a step ahead of everyone. Grrrrhhhhhh!!!!!!

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Whereas most destination brands have fallen into the trap of promoting themselves as beach and sun destinations, Sweden has come up with a very different approach to promote its beloved capital. Via www.stockholmthemusical.com visitors become the leading character of a musical which allows them to discover the joys of Stockholm: its people, the ‘must see’ cultural and leisure sites as well as the best hotels and restaurants in town. Stockholm the Musical is a fun and original way of promoting a destination whilst involving key national partners such as SAS, Radisson hotel and many other organisations.


In the US, WineZap offers a similar service. If someone emails or texts them the vintage and wine name, WineZap will email or text them the current low, high and average prices for that wine. If a user adds their zipcode, WineZap includes a list of the nearest retailers that stock the wine, as well as their prices. Both companies are currently offering the service at no charge. Another example of catering to people's insatiable desire for relevant information, when and where they want it. Wine-by-text is a great little add-on both for merchants like BuyYourWine, and for intermediaries like WineZap, and it could of course be expanded with such obvious options as letting customers send in cameraphone pictures of wine labels or barcodes.

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After encountering a great wine in a restaurant or at a friend's house, instead of vowing to remember the name and vintage, Dutch consumers can now dash off an sms to BuyYourWine.com. The online wine seller will then get back to them with a price and delivery details.


AUTOPIA Fuel dispenser manufacturer Dresser Wayne has unvealed Ovation iX an Internet-ready WiFi-capable gas pump (complete with 15-inch touchscreen and speakers) that lets customers update their playlists as they fill up their tanks.

In addition to offering real-time Internet news headlines, traffic information and weather reports on its VGA screen, the fuel dispenser also provides customers with customized, full-motion video promotions and specials while they fill up. Consumers even have the option to print coupons for special offers, such as for a discount on a cup of coffee or even a much needed oil change. Dresser Wayne claims that "consumers can now be more productive" thanks to this "new world of interactive fueling." How can you doubt it? Available now for petroleum retailers in North America. Soon to be available worldwide.

DESIGN

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The CES demo entailed buying audio files from the Dresser Wayne fuel pump, downloading them to an Alpine Electronics IVA-W200 stereo and navigation system in a Lincoln Navigator. Ovation iX is the product of a partnership between Dresser Wayne and the Microsoft Automotive Business Unit


Industrial and furniture design make our lives more aesthetically pleasing and comfortable, but in rare cases like this, good design can actually change lives. Those who have been left paraplegic by tragic accidents can regain some quality of life with this brilliant piece of engineering – the standing wheelchair. It allows people to stand upright, thus viewing and experiencing the world from their former perspective. Brilliant.

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Standing Wheelchair


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DIVORCE LAWYER


When the city becomes a big Lego game.

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Urban Lego


Tease your eyes with Betty

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Only those who buy glasses from Apollo Optik can see Betty performing her dirty tricks.


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Zwilling J.A.Henckels


Bic pushes shaving to extremes.

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Bic


Winter 2005/2006 was the longest Munich ever had. Giller Travel Agency decided to take advantage of the situation by writiing last minutes offers on the snowy car windows. This is a very impactful advertising campaign that didn’t cost a penny.

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Less is more


Sometimes, as speakers get smaller, so does the sound. Not so with the first ever FireWire bus powered speakers by Lacie. Designed by Neil Poulton, these little wonders have a minimum output of 5W, producing amazingly clear sound. The fact that they are firewire powered means that they do not need an AC adapter, resulting in better portability and less cable clutter. The sleek, and simple design perfectly reflect their brilliant function - simple and clear. And for $79, its a steal.

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LACIE UNVEILS FIRST FIREWIRE SPEAKERS


The ION USB deck turns the past into the future. A remarkably rapid march of time has seen the media for music transformed from vinyl to tape to CD and now to MP3. In the headlong rush there's a lot of music that's been left behind, which is where this brilliant piece of kit comes in. Whether you've a stack of old 45s, 33s or even 78s, you can now convert them to MP3s with this USB Turntable. Obviously it works like any regular turntable, but plug a USB cable into the back of it and then into your computer, and with the software provided you can convert your vinyl into WAV, WMV and MP3s. You can even plug a tape deck into an auxiliary port and convert your old cassettes. The software makes the transition easy to manage, and is also bundled with a trial version of Bias Soundsoap 2 for cleaning and restoring crackly tracks. It was so nice to get out some of our old vinyls that we hadn't listened to in years, and then pop them into our iPods to take around with us. The conversion of an album is done all in one go, you simply split up the tracks and name them, and you can even record them at double speed to save time and the software will convert them back to 'real' time.

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USB-TURNTABLE


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Branding Spaces

et's talk branding this month. In particular, branding in the real world. There is a genuine opportunity to surpass the now ubiquitous 'flagship store' (still seen as the most radical change in the world of retail branding), by offering something truly new to consumers who are not only looking for entertainment, but also for uniqueness, discovery, trying out, hanging out, empathy and even transformation. Don't get us wrong, Fifth Avenue's flagship stores, Omotesando's brand cathedrals, or the new Maison Louis Vuitton in Paris, which comes complete with a penthouse art gallery and temporary Beecroft exhibition, are still setting retail (as well as architectural) trends. But to really deliver on the "markets are conversations" mantra, a less grandiose, more two-way approach starts with understanding the appeal of BEING SPACES, and translating that appeal into true BRAND SPACES. BEINGSPACES

Now, the need for BEING SPACES is nothing new. Sociologist Ray Oldenburg coined 'The Third Place' in his 1990 book 'The Great Good Place', and described it as a celebration of the places where people can regularly go to take it easy and commune with friends, neighbours, and whoever else shows up. In Oldenburg's view, this complements the Freudian concept of well-being ("having someone to love and work to do", or in Oldenburg's words, "having a mate and a job"), as The Third Place provides a third element: a dependable place of refuge, where one can escape the demands of family and bosses, and thus temporarily forget about one's sorrows and shortcomings.What has changed since 1990 is a slew of new uber-commercial players (with Starbucks leading the way) who have actively launched thousands of BEING SPACES 21C style, complete with WiFi and comfy chairs, and are now cramming even more of them into supermarkets, hospitals, hotel lobbies, cinemas, universities, libraries, bookshops, airports, and so on. Hey, as we've pointed out before, trends are often a manifestation of an existing need unlocked and serviced in a new way. And with the rise of Free Agents and MINIPRENEURS, expect more work-centred BEING SPACES like New York's Paragraph and The Village Quill to pop up in talent magnets around the world: members-only centres catering to writers who need a space to be away from it all and actually get some work done. Paragraph ("providing an affordable and tranquil working environment for writers of all genres") occupies a 2,500 square foot loft space near Union Square, divided into a writing room and a lounge area. The writing room (open 24/7) has WiFi, partitioned desks, while the lounge area contains a kitchenette, a large round table and smaller cafĂŠ tables. The same set up can be found at the Village Quill, whose 1,700 square foot loft in Tribeca boasts 20 shared workstations and a lounge area.

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“Commercial living-room-like settings in the public space, where catering and entertainment aren't just the main attraction, but are there to facilitate out-of-home, out-of-office activities like watching a movie, reading a book, meeting friends and colleagues, and so on."


And how about combining work, child care and BEING SPACES? Look no further than TwoRooms ("You Work, They Play"), another New York based facility designed to provide office space, childcare and community, all in one setting, for freelance and/or home-based workers who don't have the need for, or can't afford the expense of full-time childcare. The setup? Two Rooms literally provides two rooms at its facility: one for parents and one for children. The 2,200 square foot communal office area has wireless internet access, computers for rent, a printer, copier, fax and scanner, while the kitchen area offers an opportunity for interaction between parents. Parents can use the centre for full-time childcare and office space, or can take advantage of extensive flexibility and varied scheduling options. The BEING SPACES list goes on and on: from laundrettes turned ‘wasch.salon.lounge’, like German Cleanicum, to the boom in private clubs in London and New York. Even mainstream hotel chains are waking up to the fact that their long ignored and often staid lobbies could be converted into prime BEING SPACES for guests and locals alike. Will entire generations of city dwellers around the world come to expect a BEING SPACE to be available on every corner, 24/7? Below are a few more examples of Being spaces:

Swatch | Swatch's pop-up watches are an European affair, too: the Swatch Instant Store has popped-up in cities like London, Paris, Barcelona, Amsterdam and Berlin. Target audience is 15-25 year olds, and duration is flexible: as soon as the masses find the store, it will close its doors. It will by now not come as a surprise that limited edition watches are part of the inventory. In their own words: “The pace of life is forever increasing; the public is becoming more and more unpredictable; trends come and go at an ever faster pace and often spread across the globe instantly. In large cities, one finds generally the same chains of stores along the most famous shopping thoroughfares, at most in a different order. With its Instant Stores, Swatch has decided to remedy this state of affairs.”

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American Apparel | Everyone’s favourite sexy, socially aware apparel retailer, American Apparel, opened a 45 day pop-up store from late November to early January this year, in, where else, New York. Boasting daily spontaneous events like karaoke, dreidel spinning, and mariachi performances. Discounts on select items throughout the store were included as well.


randing Spaces

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B


Nejib Alex

Honda does a BP!: P1

We’ve all felt like this before: P9

Culture in the UAE! You must be

See both sides of the story: P10 TGV: P11 Tropical roof: P12 Apiotek usb Skyphone: P13 The ‘Mark’ helmet: P14 NicStic: P15-17

kidding?: P2 Hijacked by a top model: P3 NewYorKeys: P4 Think London: P5 Prada Texas: P6 Topographi: P7 Reflection: P8

INTRO

TRENDS

DESIGN

ADVERTISING

PRODUCTS

ARTICLES

Kalashnikov watch

Vol.9

UP2DATE

UP2DATE is a new fortnightly newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 5 sections - business trends, design trends, advertising, new products and articles. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any articles or photos which you think we could include in our future editions of UP2DATE.


Following in BP’s slipstream, Honda has unveiled its innovative new livery for 2007, with a huge image of the earth replacing the traditional sponsor logos on its RA107 car. The team launched its environmental campaign at a special livery launch at London's Natural History museum on Monday, with the aim of the initiative to raise awareness of the climate change issues facing the planet. Honda is hoping its new look acts as a powerful call to action for Formula 1 fans, sponsors, customers to help address the climate problems. "Climate change is probably the single biggest issue facing the global community and F1 is not immune from it," said Honda Racing CEO Nick Fry. "On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions.� As part of the scheme, the Japanese manufacturer squad has set up a website at www.myearthdream.com, giving anyone the chance to get their name on the car if they pledge to make a lifestyle change and a make a donation to an environmental charity. Music giants Universal Music and sports drink firm Gatorade are the first to sign up to the idea. Honda says it will work closely with global environmental charities as it combines its on and off-track programmes in 2007. Sadly Honda did not perform well in the first race of the year in Melbourne with both cars finishing outside of the points.

TRENDS

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Honda does a BP!


Planners in Abu Dhabi recently unveiled designs for an audacious multibillion-dollar cultural district whose like has never been seen in the Arab world. Four of the world's most renowned architects - Frank Gehry, Jean Nouvel, Tadao Ando and Zaha Hadid – recently presented designs for iconic museums and a performing arts centre that are set to position Abu Dhabi's Saadiyat Island as a world-class cultural destination. Saadiyat Island, that lies just offshore the emirate, into a world-class, presents itself as an environmentally sensitive tourist destination that will include as its centerpiece the creation of a new cultural district for Abu Dhabi and the United Arab Emirates. The guiding principles for the Cultural District have been to make it, by definition, a destination everyone in the worlds of art and culture would want to visit.

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Culture in the UAE! You must be kidding?


Have you been on Diesel’s website lately? Those who have will have noticed that the site has been hi-jacked by two very attractive models. A combination of traditional and traditionally illegal methods (the hostile take over of Diesel.com, the theft of an unreleased underwear collection, a hostage situation and a sequel of videos on You tube) gave them what they came for. If you missed their show, enter the site to see it all on http://www.diesel.com/lockin/splash.php, although sadly the situation has been resumed on diesel.com

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Hijacked by a top model!


Setting up an account is easy. NewYourKey comes to the customer with its mobile key lab, so copies of keys can be made on the spot if spare sets aren't unavailable. Customers must present positive photo identification. For added security, profiles include just name, password and photo, so no address is linked to any set of keys in the facility. Three levels of service are available, with prices beginning at just USD 35 per year for key storage and USD 20 for each delivery. Additional charges apply for customers who wish to store more than two sets of keys or who’d like to authorize a third party to receive copies when necessary. Commercial accounts also are available.

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New Yorkers who have a hard time keeping track of personal items now have one less thing to worry about. For a modest annual fee, NewYourKey keeps copies of keys in a secure storage facility and can deliver them right away if customers find themselves locked out. Keys lost in a nightclub at four in the morning? No problem! NewYourKey will deliver spare keys within an hour any time of day or night, wherever a customer happens to be.


Designed by Johnson Banks, Think London’s job is to sell the city as a location to the word’s businesses. The lower part of the brand mark is a reflection of the real skyline of London, the upper part of the mark is the new skyline which contains everything from music to parks to football, DNA spirals and micrometers, showcasing all the possible business opportunities in London. “How do you distill all that London has to offer into one symbol? You don’t, we twisted the famous skyline 180 degrees into a reflection and made a new skyline out of all the other factors that would help you choose” says Micheal Johnson. Check out the johnsonbanks.co.uk to admire this beautiful identity.

DESIGN

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Think London


Texas, as big as it is, does not have a Prada store. It does have Neiman Marcus, which carries plenty of Prada merchandise, but the state cannot boast a free-standing store dedicated to Miuccia Prada's expensive shoes and oddly shaped bags. But since Oct 1st, it’s as if a tornado had picked up a Prada store and dropped it on a desolate strip of U.S. 90 in west Texas. That is where Prada Marfa, a permanent sculpture by the Berlin artists Michael Elmgreen and Ingar Dragset will be installed. The sculpture is meant to look like a Prada store, with minimalist white stucco walls and a window display housing real Prada shoes and handbags from the fall collection. But there is no working door. This piece was born on Oct. 1 and will never again be maintained. If someone spray-paints graffiti or a cowboy decides to use it as target practice or maybe a mouse or a muskrat makes a home in it, 50 years from now it will be a ruin that is a reflection of the time it was made. The piece hints at subjects to which designers are sensitive to: the unchecked growth of luxury brands, the temporal relevance of fashion, retail as tourism and a culture that is devoted to buying and selling.

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Prada Texas


Designed by Jonas Wannfors, Topographi is a flexible modular seating system made out of laser-cut MDF-board and industrial felt. A great item to add to our visual brand driver.

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Topographi


Make the most of the sun with Hawain tropic sun solution.

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Reflection


We’ve all felt like this before

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Kershaw Leonard finds the right job for you.


BBC World launches in the US. We’re not sure this is going to please Fox News viewers...

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See both sides of the story


Geneve-Marseille. 3 extra trains early morning and late evening.

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TGV


A campaign targeting those who live in colder parts of the world. Here in Dubai, we’re not concerned of course.

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Tropical roof


Hey, porker! No, not you, that chubby VoIP handset you're holding. Time you slimmed it down, old chum. Everything's getting thinner these days, cameras, phones, Angelina Jolie, Nejib, so following the trend APIOTEK has taken the steamroller to its latest gadget. “Looking more like a remote than a phone it is in fact a fully functioning VoIP handset, shorn of a screen but packed with enough buttons to shame a space shuttle – including its own Skype key. Taking one or two cues from the Apple iPod, its rear is a fingerprint haven of reflective shiny metal, etched with the APIOTEK name.” At just 7.5mm thick it is possibly the thinnest VoIP handset on the market, and one of the few that's both Mac and Vista friendly. Go get it.

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APIOTEK USB SkyPhone


Renamed after Mark Woodward, one of our freelance designers, who has a regular tendancy to fall off his bike, the Oregon Scientific ATC 2000 strap on camera helmet allows you to bonce and share your extreme exploits with the world. It beats a camcorder and duct tape – Bungee jumping, skydiving, mountain biking and snowboarding addicts are becoming positively spoilt for choice when it comes to videoing their every adrenaline-filled move. The rugged build should cope with an off piste face plant, and while the 32MB of on-board memory won't stretch to much more than a quick bungee dive, the SD memory card slot will take up to 2GB for all-day filming. And there’s no need to transfer the results to a PC to earn bragging rights later – a video-out TV connection will have you screening it in the après ski bar even before the first hard earned pint is pulled.

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The ‘Mark’ helmet


The NicStic he NicStic is a cigarette-size plastic tube with a rechargeable heating coil that vaporizes tobacco instead of burning it. Pop a filter on the end of the tube, and in seconds it is warmed up enough for a nicotine fix without the smoke. Because it has no smoke, it also has none of the tar, arsenic, cadmium and formaldehyde of regular cigarettes; it also passes muster with local anti-smoking laws here. "I actually don't mind doing a bit of vogueing with this," said Victor Chambers, a former model and steady smoker, who tried the device at a reporter's request inside a crowded local bar. "Shivering in the rain for a smoke is just so last season." Vaporizers have been an underground hit with pot smokers; and with tobacco-smoking restrictions or bans in effect in 33 countries -- from Cuba to Norway, and counting -- cigarettes are primed for their own killer app.

Billed as "enjoyment without discrimination," it may seem to give smokers another crutch to maintain their nic addiction in the face of a vehement social backlash. But the device is winning support from some health officials as a way to help smokers who want to kick the habit. "It could be a useful bridge to help quit," said anti-smoking campaigner Dr. Giacomo Mangiaracina, of the Italian Society for the Study of the Effects of Tobacco. On the downside, NicStic is kind of an olfactory three-card monte: There's no smoke or its lingering funk but there is a distinct tobacco smell, unpleasant even to smokers. It's easy to see that nicotine also doubles as an effective insecticide -- the smell of musky, dry tobacco sent every living thing in one apartment scampering for cover the day the kit arrived in the mail. Tobacco companies in the United States have been trying to hit on a safer or smokeless cigarette since the late 1980s. The products tested to date failed in part because they often tasted funny or were awkward to use. For example, Philip Morris' Accord cigarettes "burned smarter" but the cigarette had to stay in a battery-operated heater box while puffing. They haven't given up yet: R.J. Reynolds Tobacco has a smoke-reduced (but not smokeless) cigarette now on the market called Eclipse that vaporizes rather than burns tobacco, thanks to a charcoal tip.

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The NicStic kit, which retails online for 80 euros (about $100), comes with a small plastic heating case, three voltage adapters and a carton of filters in boxes that resemble standard cigarette packs. The heating case is powered by a 3.7-volt lithium battery like those found in cell phones or digital cameras; once charged, it can fire up about 20 fume-free smokes.


True smokeless cigarettes could hit U.S. markets soon. Erstwhile NicStic partner-turned-rival Metropolitan Worldwide demonstrated a smokeless device in Germany last year called Bel Air, and announced at the time plans to debut it commercially in the United States in early 2007. Metropolitan did not return e-mail requests seeking comment. In Italy, the Ministry of Health declared NicStic was not a drug and green-lighted its sale without any restrictions, according to NicStic. In the United States, smoke-free cigarettes are considered tobacco products (not drugs) so they fall under the Bureau of Alcohol, Tobacco, Firearms and Explosives. This may change soon. There's a bill being debated now about handing over tobacco regulations to the Food and Drug Administration that would also cover set standards for "reduced-risk" tobacco products.

While NicStic bypasses the anti-smoking laws in both bars and restaurants, there is one problem: Sans smoke, there's no escape from looking like a sucking poseur. Historian and reformed technophobe Lisa Hilton's first NicStic never made it to her lips. Surprised by the peculiarly warm feel of the cigarette stand-in, it flipped out of her hand and made a neat arc over her shoulder. Order restored, after one draw she would have crushed the pseudo-ciggy out immediately had the plastic not been so sturdy. Hilton pronounced it "vile," muttering something about a taste like flutter-tonguing yesterday's ashtray. As an occasional smoker, her puffing ran out of steam long before the three-minute course of the filter. NicStic also failed to kindle the interest of Andrew Davies, a project manager who often travels through airports nicotine-patched much like the kidnap scene in Thank You For Smoking. After a few earnest pulls "without any taste" and "no kick whatsoever," he wondered whether there really were 2 milligrams of nicotine as promised on the box. Then he headed outside for a Stuyvesant.

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A nonscientific panel of smokers (heavy, medium and light) tried the NicStic out in Milan, where a smoking ban in public places has been in effect since 2005.


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Nejib Alex Magazine on a bottle: P1

Have a break, have a KitKat: P9

User-generated video for the

Bastardry advertising: P10 Gresso MP3: P11 Gresso mobile phone: P12 Promising the earth: P13-17

corporate crowd: P2 Pop-up hotels and resorts: P3 Allora & Calzadilla Clamor: P4 LampLamp: P5 Solar Star: P6 Reading in between the pints: P7 Touching someone you like: P8

INTRO

TRENDS

DESIGN

ADVERTISING

PRODUCTS

ARTICLES

Kalashnikov watch

Vol.10

UP2DATE

UP2DATE is a new fortnightly newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 5 sections - business trends, design trends, advertising, new products and articles. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any articles or photos which you think we could include in our future editions of UP2DATE.


Published by Sanoma, GLAM*IT is a Belgian fashion and beauty magazine targeted to a young, female audience. Which makes for a good fit with Light/Diet Coke buyers. As stated by Mie Van der Auwera, editor of GLAM*IT: "Adapting editorial content for another brand is only credible if brand values mutually match. In the case of Coca-Cola Light and GLAM*IT that was no problem. That's why it results in a powerful communication tool for both brands." The removable 24-page magazine is a 'light' version of GLAM*IT, featuring typical content for the mag, but reduced to fit the bottle. Joanna Wojtalik, OPP's inventor, explains the concept's goal: "On Product Publishing is all about broadening and targeting content delivery by using the mass market reach of an FMCG distribution network. The OPP label allows Coca-Cola to place more content directly on its product and thereby enhance the relationship its consumers have with the brand at the point of purchase".

TRENDS

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Coca-Cola Belgium will be the first soft drink company to use the Magazine on a Bottle concept. On Product Publishing, which created the innovative labelling technology, worked closely with Coca-Cola Belgium to adapt the labels to Coke's iconic curvy bottle. The first bottles of Coca-Cola Light (chilled 500 ml PET) with GLAM*IT mini-mag attached will be on the shelves in April 2007.


Enter MeatTeam.tv. This Los Angeles startup helps companies develop an internal TV network that airs on a regular schedule over the client’s existing IT infrastructure. ‘Internal TV’ features employee generated video programming to help roll out initiatives, reinforce company culture, or share best practices. Social networking features are also incorporated to allow employees to tag episodes, add comments and search a library of archived stories. Meat Team begins each project with a face-to-face client session to assess opportunities and decide on a program mix. Then they craft scripts for a series of episodes and produce them with the client’s employees as the on-air ‘talent.’ Scripts serve as a framework, but most content is in the employees’ own words. Meat Team provides guidance, edits the segments and puts together a season of weekly broadcasts, all for about the cost of producing a company wide newsletter. Meat Team’s sweet spot is companies with a large and/or dispersed workforce. We think there’s also room for a less full-on solution to help companies run their own internal YouTube. Could be cheaper, less scripted and more immediate. Of course, not every company is ready for the transparency tyranny that employee videos can bring to the workplace, and to the world ;-). These videos could also be a good tool for Landor’s brand engagement programmes.

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Let’s say you’re the CEO of a company that needs to motivate hundreds, maybe thousands of employees, to support a new initiative, such as a product launch, headquarters relocation or a rebranding program. You know from experience that traditional ‘push’ communications, including newsletters, slide presentations and emails, just won’t excite employees or inspire the changes in thinking and action required for success. So, what do you do?


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Pop-up retail created plenty of buzz over the past few years, but seems to be over its peak. So, what's up next? How about pop-up hotels and resorts? Two recent spottings from the travel and tourism industry: On land, there's Spanish Hotel Movil, a large truck trailer that can be dragged to any location and turned into a two level hotel within 30 minutes. After its 11 rooms are unfolded, the hotel on wheels can sleep up to forty people, making it roomy enough for wedding parties, family reunions or luxury camping trips with a large group of friends. Hotel Movil isn't short on luxury: every room has a bathroom, plasma screen TV, DVD, internet access and more. Depending on the trailer's configuration, a bar and movie screening room can also be included. Price for a weekend is EUR 7,000. Alternatively, you can buy a hotel of your own for EUR 400,000.


Clamor, 2006, a new project by leading artists Jennifer Allora and Guillermo Calzadilla explores the relationship between sound, music and war. A large sculptural chamber, which the artists describe as “resembling a bunker, a ruin, a cave, and a sound booth”, hosts live performance events from a musical archive of moments when music has been used in military and political conflict. For the live performances, held during the opening evening and regularly throughout the course of the exhibition, duelling musicians hidden inside the work itself will play historic military songs creating a monstrous montage of war music, somewhere between a symphony and cacophony. The artists have created a pre-recorded 40-minute soundtrack, which will be broadcast from within Clamor during the course of the exhibition. It samples music from the Janissary bands of the Ottoman Empire, the resistance hymns of the Viet Cong, the ballads of the October Revolution, as well as contemporary popular music such as Twisted Sister’s ‘We’re not gonna take it’ used by American forces during the Panama invasion in 1989. Clamor stages a musical and corporeal investigation into the nature of these songs in the context of today’s global wars.

DESIGN

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Allora & Calzadilla Clamor


A wonderful idea that causes irritated looks followed by broad grinning. Born out of the fact that light bulbs have become a commodity product, that lead a pretty neglected life, only in our focus when it breaks and when we usually don't have the correct replacement on hand. We are much more intrigued by the surrounding of the lightbulb, the shape of the shade or the way it is held, or the size... All of that casual usage of the common bulb will now change, and it will be displayed for what it is. LampLamp injects life and values into the commodity products we know and creates an affinity to a normally distant product. So flexible to fit into pretty much any socket. But you don't want to hide it under a lamp shade.

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LampLamp


Designed by 38-year-old Franco-Irish designer Damian O’Sullivan, the Solar Lampion is an aesthetically pleasing light that runs entirely on solar energy. It's a shining example of technology and design. It's the first example we know of great design applied to solar lamps. Its design is visibly inspired by natural organic structures such as pine cones, but it is somehow reminiscent also of Chinese paper lampions. The lamp's 30 off-the-shelf, 25-sq. cm solar cells are mounted on injection-molded plastic crowns stacked on top of each other. Each crown holds six cells inclined towards the sun, and is rotated 30 degrees from the layer above, creating the faceted cylindrical form that ensures the lampion will catch the sun's rays no matter which direction they are coming from.Each cell is then coupled with a white LED tucked under the frame along the cell's top edge. The rechargeable battery, which stores the energy, is hidden inside this frame, which is otherwise empty. And a simple handle allows it to be carried easily or hung from a tree branch.

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Solar Star


Not sure drinkers will be able to read this promotion after a few pints of Guiness

ADVERTISING

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Reading in between the pints


Touching someone you like

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With their latest campaign, Australian post reminds us of the good old days, when people used to receive hand written letters as opposed to today’s unromantic emails and text messages.


Have a break. Have a KitKat

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The message is still the same, only the images change...


Isbank in Turkey have created this billboard ad which has passers-by literally stopping in their tracks. From a distance one sees what appears to be a cop car hiding behind a billboard, which automatically makes the passer by slow down enough to read the small text on the board. "Pay your traffic tickets on time without waiting in line - isbank.com.tr". To ad insult to injury, it then becomes apparent that the cop car is a fake cut out. Advertising bastardry at its best.

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Bastardry advertising


Techno craftsman Gresso are better known for their African Blackwood mobile phones. The collection of phones are beautifully constructed out of 200 year old wood and have placed Gresso in a unique market where wooden craftsmanship meets technology. Now, Gresso have developed their own line of MP3 players called, The Symphonia Collection. The model is again crafted from African Black wood, whilst the front panel is made of a scratch resistant 18 carat gold surface. The idea behind it's conception is for the Symphonia to be worn as a piece of jewelry rather than an MP3 on a lanyard. With this exceptional finish, this is easily achieved. The Symphonia Collection holds 1 GB of memory and when it debuts later this year will be priced between US$4000 - $6500.

PRODUCTS

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Gresso MP3


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Gresso African Blackwood mobile phones


I

Promising the Earth

n 2000, BP's ads began to promise to go "beyond petroleum". Now Shell is claiming to use its CO2 emissions to grow flowers. But is it all a lot of hot air? JWT has just unveiled a new commercial for oil company Shell. The 90 second ad tells the story of how Shell employee Jaap van Ballegooien was inspired to conceive a new drilling technology. The Snakewell system, which can drill around obstructions, was, the ad reveals, inspired by a bendy straw. In addition, a ten minute version of the same story, to be shown online, has been shot by Kevin McDonald, director of The Last King of Scotland. It ends with the line "Could we make a film about you?"

In terms of corporate message, the new campaign exemplifies a big turn around for Big Oil. Just a few years ago Shell (along with ExxonMobil, Ford Motors and Texaco among others) was a member of the Global Climate Coalition, an outspoken industry group formed specifically to debunk the notion of global warming. The GCC was disbanded in 2002 and even oil companies now generally accept that global warming is indeed upon us and changes need to be implemented. But the first change to be made hasn't been so much in the practices of the major oil companies, but in how they present themselves to the world. Take, for example, BP – which used to stand for British Petroleum. In 2000, it underwent a massive rebranding, devised by brand design and strategy agency Landor and ad agency Ogilvy. BP, we were told, would now stand for "Beyond Petroleum", the letters rendered in friendly lowercase next to the new, flower-like "Helios mark". David Fowler is Ogilvy's creative director on BP. He started on the business in January 2000 and wrote the "Beyond Petroleum" line. "The BP voice has always been fact-based, not hype," he claims. "It's humble and doesn't over-promise. It's realistic and straightforward. Both at Ogilvy and within BP we refer to the work as ‘messages' not ‘advertising': it just helps us stay focused on the fact that we are communicating with a sceptical audience, and we owe them the truth, as we see it. The subject matter has evolved over the years, but not the tone or personality. In fact, the tone is evident in the form we use. The print look is white with black Univers type, very basic. It's short because we want to be respectful of our reader's time. In television, we let ordinary people voice the feelings and desires of the public. We never want to be patronising or slick."

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"Unlike BMW Films, which was simply branded content, this project is very much about Shell and from Shell," explains Tim Ashton of Antidote, who co-wrote the long-format version. "We're encouraging people in the company to volunteer stories about how ideas and innovations are conjured. This campaign is about Shell's culture." Visitors to the Shell.com/realenergy site can watch the film or play related games devised by Digit. There is also a series of illustrated press and poster ads that all point out how Shell is actively involved in finding new ways to produce fuel and deal with its CO2 emissions. "We use our waste CO2 to grow flowers", claims the copy in one of these ads. It's all a long way from telling us to put a tiger in our tank.


At the time of the rebrand, a Greenpeace spokesperson suggested that BP stood, in fact, for "burning the planet" and pointed out that the company spent more on their rebrand than they had on renewable energy in the previous year. According to Fowler, "The promise is to go ‘beyond the ordinary expectations of an oil company'. The line has a commitment, and a lot of tension in trying to fulfil it. That's why nearly every message we create contains the line ‘it's a start'. It's a reminder that the task is epic, and that it's a long, complex road we're on." Greenpeace, as you might expect, remains implacable. Press officer Nigel Campbell dismisses both Shell and BP's positioning of themselves as renewable energy companies as corporate greenwash—"A pejorative term," according to Wikipedia, "that critics use to describe the activity of giving a positive public image to putatively environmentally unsound practices." Campbell continues: "Shell spends a tiny 0.06% of its revenues investing in renewable energy, but a whopping 70% searching for more oil and gas.

So are BP and Shell saying one thing and doing another? "For a company that claims to have moved ‘beyond petroleum' BP has managed to spill an awful lot of it into the Arctic tundra," wrote environmentalist and Guardian columnist George Monbiot in June last year, following BP's admission a month earlier that it had allowed 270,000 gallons of crude oil to seep across one of the world's most sensitive habitats. BP's repositioning had raised false expectations. "Had this been Exxon," continues Monbiot, "the news would have surprised no-one. But BP's rebranding, like Shell's, has been so effective that you could be forgiven for believing it had become an environmental pressure group. These companies have used the vast profits from their petroleum business to create the impression they are abandoning it." So why make these promises? "The product these companies are selling is a commodity and there's no difference between one company's product and another's," states branding expert Wally Olins, chairman of Saffron Brand Consultants. "There's no rational reason why you should choose one over another. What matters is where and how conveniently the product can be accessed. That's a rational factor in making a choice. Beyond that is the emotional factor. You drive along the motorway and what some brands seem to say is ‘I'm nicer than they are, buy me'. We don't like words like ‘seduction' so we use the term ‘marketing' instead, but essentially that's what it comes down to." Olins believes that BP's rebrand set a standard and style that was brave at the time and that others have copied. He also believes that BP's CEO, Lord John Browne, genuinely wanted the company to change, a view backed up by Fowler. "Lord Browne stated in 1997 in a speech at Stanford that, in all likelihood climate change was caused by the burning of fossil fuels," Fowler says. "It was the first time any major energy company had publicly stated that. And remember, this was ten years ago when the science was much less conclusive than it is today. BP's competitors felt Browne had ‘left the church'. Nobody could imagine that an oil company would make such a statement. After that, just making an ordinary advertising campaign was not an option. Or at least, it would have been a wasted opportunity on a massive scale."

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To add insult to climate injury, they divert even more money into propaganda to convince us all that they are all about renewables. Shell and other oil companies should walk their talk."


Fowler insists that "the leadership of BP, from the very beginning, was not interested in a new coat of paint. They wanted to help resolve the paradox of a world that wants energy and also wants a clean environment. That kind of intellectual courage speaks for itself: this company wanted to be different." Rather than just swallow what they were being told by the client, Fowler says that "Ogilvy dug into the facts to see if this desire was credible, and we came up with hundreds of astonishing proof points that we felt made their vision credible. We looked at the facts and felt that it wasn't just wishful thinking. They had the ability to say they were different." In terms of the agency's working relationship with BP, he claims that "we're able to stand outside it and offer another point of view, and they have great respect for that. We push back, we question, we show options, we bring challenging ideas to the table. They welcome it. You have to have a partner willing to tell you the truth, to point out another side or a different way." Like Fowler, creative director John Kenney, who worked on BP's documentary-style, man-in-the-street TV spots back in 2000, also thought that Browne genuinely wanted to change the way that BP operated. "I believed wholeheartedly in BP's message, that we could go—or at least work toward going—beyond petroleum," he wrote in a piece published in the New York Times last August. However, Kenney is now disillusioned: "I guess, looking at it now, ‘beyond petroleum' is just advertising.

Olins believes that the pressure in any big business to behave properly ultimately clashes with the competing pressure to come up with results. "This is not a deliberate attempt on the part of these companies to fool the public," he argues, "it's to do with a mismatch of two important priorities. If you don't deliver more profitability than you did last year, then brand value goes down and some bugger is going to take you over, and then what chance have you got of achieving your long term goals?" Shell, it seems, has taken notice of BP's difficulties. Its new campaign doesn't promise to go beyond the oil business. Rather, it concentrates on how inventive they're being in finding previously inaccessible oil. One of the new press ads explains that Shell is extracting oil from sand in Athabasca, Canada. Ingenious? Greenpeace isn't convinced. "You need enormous amounts of energy to extract the oil from the sand," says Campbell. "There's a massive energy input needed." What about BP's practice of compressing and burying CO2 under the Algerian desert at the In Salah oil field? "We call it the get-out-of-jail-free card," says Campbell. "The only known way to fight climate change is to cut emissions, not bury them in the sand."

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It's become mere marketing—perhaps it always was—instead of a genuine attempt to engage the public in the debate or a corporate rallying cry to change the paradigm."


Ultimately, oil companies have their work cut out to convince us that they're ecologically sound businesses. Oil is an extractive industry, not a sustainable one. Monbiot points out that, although "oil companies have become more transparent, more responsive, less aggressive in their engagement with the public, the impact of their core business is much the same". He goes on to cite continuing bad practices such as Shell's flaring of gas from oil wells in Nigeria (officially banned in 1969 but still happening) and alleged human rights abuses associated with BP's Azerbaijan to Turkey pipeline. "Visit bp.com," counters Fowler, "on it, you'll find their Sustainability Report, which shows what they're doing all over the world. You'll find an amazing collection of speeches, too, given by their leadership. It's an astonishing collection of intellectual capital, self-examination, and transparency." But it'll take more than a Sustainability Report to convince campaigners like Monbiot. "BP and Shell are to Exxon what New Labour is to the old Tories," he writes. "The language has changed, but the policies are pretty similar… it seems to me that this only makes them more dangerous."

It's become mere marketing—perhaps it always was—instead of a genuine attempt to engage the public in the debate or a corporate rallying cry to change the paradigm." Olins believes that the pressure in any big business to behave properly ultimately clashes with the competing pressure to come up with results. "This is not a deliberate attempt on the part of these companies to fool the public," he argues, "it's to do with a mismatch of two important priorities. If you don't deliver more profitability than you did last year, then brand value goes down and some bugger is going to take you over, and then what chance have you got of achieving your long term goals?" Shell, it seems, has taken notice of BP's difficulties. Its new campaign doesn't promise to go beyond the oil business. Rather, it concentrates on how inventive they're being in finding previously inaccessible oil. One of the new press ads explains that Shell is extracting oil from sand in Athabasca, Canada. Ingenious? Greenpeace isn't convinced. "You need enormous amounts of energy to extract the oil from the sand," says Campbell. "There's a massive energy input needed." What about BP's practice of compressing and burying CO2 under the Algerian desert at the In Salah oil field? "We call it the get-out-of-jail-free card," says Campbell. "The only known way to fight climate change is to cut emissions, not bury them in the sand."

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However, Olins is more optimistic. "OK, so BP got over-excited and people have accused them of claiming to be doing things that they weren't," he says. "But in the end these companies will have to behave better, because companies that behave badly will be on the front page and that's damaging to equity. So the story has a happy ending: BP will have to do all these things now—and it will change the way the whole industry behaves."


Ultimately, oil companies have their work cut out to convince us that they're ecologically sound businesses. Oil is an extractive industry, not a sustainable one. Monbiot points out that, although "oil companies have become more transparent, more responsive, less aggressive in their engagement with the public, the impact of their core business is much the same". He goes on to cite continuing bad practices such as Shell's flaring of gas from oil wells in Nigeria (officially banned in 1969 but still happening) and alleged human rights abuses associated with BP's Azerbaijan to Turkey pipeline. "Visit bp.com," counters Fowler, "on it, you'll find their Sustainability Report, which shows what they're doing all over the world. You'll find an amazing collection of speeches, too, given by their leadership. It's an astonishing collection of intellectual capital, self-examination, and transparency." But it'll take more than a Sustainability Report to convince campaigners like Monbiot. "BP and Shell are to Exxon what New Labour is to the old Tories," he writes. "The language has changed, but the policies are pretty similar‌ it seems to me that this only makes them more dangerous."

Businessweek.com April 5, 2007 Provided by Creative Review—The World's Leading Monthly Magazine for Visual Communication

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However, Olins is more optimistic. "OK, so BP got over-excited and people have accused them of claiming to be doing things that they weren't," he says. "But in the end these companies will have to behave better, because companies that behave badly will be on the front page and that's damaging to equity. So the story has a happy ending: BP will have to do all these things now—and it will change the way the whole industry behaves."


Nejib

Yotel: P1

Faber-Castell: P9

Ludus Luderia: P2

Fedex: P10 Lomme: P11 Nike Amp+: P12 Owning the ad: P13-16

Kiva: P3 Fiat 500: P4 Nutricia branded space: P5 Business lounges: P6 Casino belt: P7 Mercedes: P8

INTRO

BUSINESS

DESIGN

ADVERTISING

PRODUCTS

ARTICLES

Kalashnikov watch

Vol.11

UP2DATE

UP2DATE is a newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 5 sections business trends, design trends, advertising, new products and articles. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any articles or photos which you think we could include in our future editions of UP2DATE.


YO! Sushi's founder, Simon Woodroffe, aimed to combine the best of both concepts to create small but luxurious hotel rooms at affordable prices. The cabins are roomy enough for two, have an in-room shower and toilet, mood lighting, free wireless internet, and a flatscreen television. Like capsule hotels, Yotel cabins are available for short-term hire. Prices for a Standard cabin range from GBP 25 for four hours and from GBP 55 per night, while prices for Premium cabins start at GBP 40 for four hours and GBP 80 overnight. Definitely a concept that makes sense for airports, which is why Yotel is launching at Gatwick. Locations outside the UK are under negotiation and will be announced soon. Expect to see this concept in Dubai, although we’re not sure they'll be able to get an Emiratee in one of those capsules. Remember the challenge: 'How many people can you get in a VW Beetle?' Why not have a 'How many Emiratees can you get in a capsule' contest.

BUSINESS

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The first Yotel has opened at London's Gatwick Airport, where guests can check into one of 46 cabins in the South Terminal building. The inspiration for Yotel came from Japanese capsule hotels and first class cabins on long haul flights.


Remember those endless games of Monopoly you used to play with you brother and that always used to end up in tears or those tortuous games of Twister where you would always end up starring at your best mates back side for a good half hour... well all of these games are now available again at the newly opened Ludus Luderia. Located in the old Italian district of Sao Paulo, Ludus Luderia is a house converted into a gaming (of the traditional, non-digital kind) cafe and bar with stacks of games that number in the hundreds, imported and national, like Clue and Twister. Special attendees help you pick out or join in on a game. Call me old-fashioned, but what better way to break the ice and meet people than through a couple of caipirinhas and crashing in on a game like O SanduĂ­che Maluco (The Crazy Sandwich)?

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Ludus Luderia, is that a desease?


Following in Grameen's slipstream, Kiva is a non-profit organisation with a mission to connect people through loans for the sake of alleviating global poverty. Using the internet and a worldwide network of microfinance institutions, Kiva let individuals (that means you!) lend as little as $25 to help fund small businesses run by low-income entrepreneurs around the world. Give your money to Kiva: www.kiva.org

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Kiva sauver le monde?


Penned by Fiat Style Centre, the new Fiat 500 is a triumph of pure Italian design. Every line has been carefully crafted to emulate the legendary original. As with the classic, the fresh car will only be offered with three doors, and it has tiny dimensions. The 500's size is disguised by its bulging panels, with a cute pronounced crease running down the shoulder. The elegant flat nose features Fiat's latest red badge flanked by chrome stripes. Rather than a glitzy unveiling at a motor show, the 500 was revealed in the metal at a special event on the 4th July in Turin. Despite it being the hottest car on the market, it is sad to see that after the new Mini and Beetle, car designers are still digging in the past to create the models of tomorrow. Customise your own 500 on Fiat's website http://www.fiat500.com/eng/

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Cinquecento mi amore!


Nutricia, one of Landor's clients, just opened the 'Schipol Babycare Lounge by Nutricia' at Amsterdam's Schipol Airport. Designed by MV Architects, the lounge is serenely stylish and geared to ensuring a baby's well-being while en route. The 90 m2 area features seven circular 'cabins', each of which can be closed off with sheer curtains to create a personal zone. The booths have comfortable circular seating curving around a crib. Lights in the lounge are dimmed for sleeping babies, with individual reading lights for parents. Other facilities include a changing area, baby baths and a microwave for heating food. Although Nutricia hasn't stocked a pantry with samples of their own baby food, the brand does offer tips on baby nutrition and travelling with children. All in all, a well-executed 'brand space': a place where consumers can try things out, work or relax, without being expected to buy a product or service while they're there. When it comes to brand building, a little empathy goes a long way. www.schiphol.nl

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Baby brand space by Nutricia


A few weeks ago Air France and Virgin Atlantic inaugurated their new business lounges at Tokyo-Narita airport. Business lounges, now often designed by renown designers illustrate how airlines cannot rest on their laurels if they want to stay at the top of their game. Despite AirFrance and Virgin's efforts, Qantas remains the daddy of them all with its so called 'mur vegetal' located in its airport restaurant in Sydney, designed by French artists Patrick Blanc. To view some of P. Blanc's work click on the following link: http://www.verticalgardenpatrickblanc.com/

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Can Airport lounges get any trendier?


Collecting your luggage at the airport has always been a bit of a gamble.

ADVERTISING

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Casino Belt


To attract customers, a Mercedes dealership in Stuttgart created an original 'street marketing' campaign. They stuck replicas of the iconic three pointed star on the front of cars parked on the streets. The tag attached to the star is an invitation to try out a new Mercedes. Thanks to the campaign, the dealership increased its sales by 30%.

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Fancy trading in your Skoda for a Merc?


Luxury pen and pencil manufacturer Faber-Castell shows us how less is more.

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Faber-Castell


People in Greece could have done with Fedex this summer.

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FEDEX


Just by looking at its oval structure and its cocoon like shape you feel more relaxed. A 'bubble of heaven', the Lomme bed incorporates an integrated 'lightotherapy' system, a compatible Ipod sound system, storage areas on the side which are completely invisible, a highly comfortable mattress and an integrated massage system. A spa bed so beautiful it should be in a museum. Price? If your asking you can't afford it... http://www.lomme.com/

PRODUCTS

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Lomme


At its most basic, the Amp+ is just a watch; link it to a Nike+ equipped iPod Nano, and it becomes a full-on control station for your wrist. Integrated into the Amp+ are all the normal iPod controls that you’d find on your Nano. Press a button, and information scrolls visually across a series of otherwise hidden LED’s embedded just beneath the surface plastic above the controls. The design of the unit is slick and clean; constructed of a single, tapering strip of flexible rubber it has a watch-like clasp on the underside. On the wrist, it appears more as a bracelet than a watch, mostly black with a hint of red creeping up around the edges. The buttons are well-integrated and virtually disappear into the surface of the unit.

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Nike Amp+


Owning the ad arketers have little reason to care about the performance of a campaign after the client doles out their fee. Take graphic designer Rob Janoff: Working for Silicon Valley marketing firm Regis McKenna in the late 1970s, he created the corporate logo for fledgling tech startup Apple Computer (AAPL), a simple, rainbow-striped apple with a bite taken out of it. For Janoff, it was another day's work; but for Apple, the logo helped forge an iconic brand that today has an estimated worth of over $9 billion. "I got a nice trip for me and my family to Disneyland," says Janoff of his compensation, adding that "It would have been great if I could have gotten some stock [in Apple]."

Casting Call Johnson is one of six partners at Anomaly, many of whom were once senior directors at big agencies like TBWA, Weiden & Kennedy, and Saatchi & Saatchi. Each heads a different area of concentration for the 90-person company, such as business strategy or digital creative work. One partner is designated as the "creative catalyst," another is the "head of innovation"—the cutesy titles one might expect from an agency claiming to do things differently—but Johnson is adamant that free collaboration throughout the company is encouraged from inception through launch. And rather than passing assignments down a chain as is more typical in advertising, every new project is put before the entire team, who then "cast" the combination of partners best suited to take the reins. "We surround what we see as the business issue, rather than 'the need to do an ad,'" says Johnson. Often this means acting more like a chameleon than an agency, tapping in-house pools of expertise in brand strategy, print, TV, digital, outdoor, and product design. Sometimes, serving the "business issue" simply calls for a roving, creative mind with a keen eye for new trends. Partner Johnny Vulkan is head of innovation, a job that has recently seen him waiting in line four days for the Apple iPhone; having lunch with blog world royalty Arianna Huffington and Nick Denton; and taking a photographing trip to downtown Tokyo. His experiences might yield a promising new partnership, or just introduce the design team to a funky aesthetic they hadn't considered—he's the in-house trendspotter, if you will. Vulkan likes having a job with so little structure, although he admits, "there are moments where it's unclear which of the spinning plates I should stand under."

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Taking stock in a brand you help to create is the concept that helped inspire ad industry veteran Carl Johnson to leave a top post at TBWA Worldwide in 2002 to co-found Anomaly, a New York ad firm that opened its doors in 2004. Already, projects for clients like Coca-Cola (KO), Bluetooth headset maker Aliph, and airline startup Virgin America have earned Anomaly credibility on Madison Avenue and more calls from big advertisers. More traditional campaigns for clients like Coke have seen Anomaly acting as a jack-of-all-trades marketer: designing bottles and producing 30-second TV spots. But the agency's unconventional approach of treating marketing campaigns more like intellectual property to be licensed than commodities to be sold could disrupt the long-held model of a nearly $150 billion industry.


Personal Stake Anomaly is currently putting all of its talent muscle to work on a project that takes flight Aug. 8, when passengers first hop aboard Virgin America, a low-fare airline formed by Richard Branson's Virgin Group and a group of U.S. investors, and based in Burlingame, Calif.

Retaining and profiting from intellectual-property rights is new territory for advertising, though clients, keen to turn the old, time sheetcentered model of advertising on its head, increasingly are looking for authentic partnerships with their marketing teams. Last year, Seattle agency Cole & Weber/Red Cell, a subsidiary of WPP Group (WPP), produced a TV sitcom that prominently featured Rainier beer (made by Pabst Brewing), with the agency retaining full ownership of the show. Anomaly is betting this will be the model of the future. With an equity stake, says Johnson, the motivation to help a client succeed is more genuine—and the results more impressive. "When we own the IP or we share in the revenue, you can bet we're going to work all day, every day." While revenue-sharing projects currently contribute only about 20% of Anomaly's revenue, Johnson estimates that in 10 years it may be more like 80%. In 2006, Anomaly recorded revenues of around $15 million. "They live and die by the success of the product, and to me that's very powerful," says Hosain Rahman, CEO and founder of San Franciscobased Aliph, who hired Anomaly for the 2006 launch of Jawbone, its Bluetooth headset designed by Yves BÊhar, founder of Fuse Project. In this instance, Anomaly holds no intellectual-property rights and is acting strictly as a marketing department: doing market research, media buys, events, and PR. But all of the agency's compensation comes from an undisclosed share of headset sales, a model that sees the agency displaying a huge deal of faith and commitment to a product they didn't help produce. "We are certain we have the best Bluetooth headset to back," says Johnson. Asked if he would soon go back to a fee-based ad agency, Rahman replies, "Probably not." A True Partnership Anomaly will wade deeper into the waters of intellectual property at yearend when it launches Eu (pronounced "you"), a line of skin-care products designed and produced with entrepreneur/partner Tammy Ha. The agency will help with marketing and bottle design, and Ha, a former chemist with Neutrogena, is creating 14 or so products, including cleansers, toners, and night creams priced from $50 to $180 each. In this case, company ownership will be split three ways: one-third to Ha, one-third to the agency, and one-third to private investors.

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Anomaly won the account last year, beating out such in-demand agencies as Goodby Silverstein and Crispin Porter & Bogusky. They received a small, undisclosed fee up front for marketing efforts like print and outdoor ads, and a Web site running a contest to "name the planes", but Anomaly will also take a percentage of sales from extras like in-flight entertainment and Burton branded luggage, which it helped to develop and produce. In another first, customers can order the Burton luggage on board their flights.


Johnson admits there are uncertainties in the more entrepreneurial projects that make projecting growth a shaky business. "A huge number of new businesses and new brands fail. We have to speculate widely in the belief that some will succeed and that the successes will outweigh the failures," he says.

Still, Anomaly knows it can't shrug off its skin as a traditional marketer just yet. A quote stenciled on the wall in the company's posh SoHo loft, attributed to George Bernard Shaw, reads: "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." Perhaps Coca-Cola, with which Anomaly has unsuccessfully tried to forge intellectual-property partnerships in the past, is one of the unreasonable men its progress depends on. "That's a great big corporation that has to tread very carefully about how it moves forward," says Johnson of Anomaly's first client, adding that "it wouldn't surprise me in the end if they [want an IP partnership]. If they could create brands rather than buy them for billions, it would be better for them." And, of course, for Anomaly.

Business Week, 07

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Suppose it works. If Eu becomes a top-selling product line in high-end department stores across the country, Anomaly has the option of spinning the brand off into its own small business or selling off its shares to the highest bidder. The company has already incubated two successful ventures this way: ShopText, a mobile commerce platform spun off last year; and Lucky Media, a brand that sells ad space on the backs of lottery tickets, which Anomaly sold to Michigan State Lottery. In both companies, the agency retained a share of revenue.


Nejib

Juicy chic: P1 Quick loans: P2 Lovemarks: P3 Michael McHale chandeliers: P4 THE THING: P5 ASPCA: P6 Interflora: Keep the flame alive: P7 World’s thinnest laptop: P8 The perfect lamp for Ramadan: P9

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Kalashnikov watch

Vol.12

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UP2DATE is a newsletter which will bring you some of the latest product, service and design trends. The newsletter is divided into 5 sections business trends, design trends, advertising, new products and articles. We think that UP2DATE is a fun way for you to learn about the latest trends for your own personal interest and to use for the projects you work on. All the editions of UP2DATE will be stored on the server, should you ever want or need to consult them again. You are also more than welcome to send any articles or photos which you think we could include in our future editions of UP2DATE.


The boutique juice industry is crammed with players already, now you can add a new one to the list - Wild Bunch & Co. The Singaporean company, which launched in January 2007 sells 100% organic juice in smooth and ergonomic bottles that look like little design pieces decorating your refrigerator. Aimed primarily at busy and affluent professionals, Wild Bunch sells a convenient, natural source of nutrition. Its seasonal menu features a variety of pure and mixed fruit and vegetable juices. For (USD 195) per month (yes exclusivity comes at a price) customers get one 250 ml serving per day, made to order and delivered to their home or office, with bottles picked up for recycling. Wild Bunch shows that everything can be upgraded, even if it's been upgraded before.

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Juicy chic


Dutch consumers have a new way to take out loans: by SMS. Customers can borrow EUR 100, 200 or 300 for a term of 15 days, by texting Ferratum their name, date of birth, bank account and address. If they've pre-registered, the money is in their bank account within 10 minutes. First-time customers have to wait 24 hours. Speedy loans come at a cost: Ferratum charges a hefty 25% processing fee. Which means that consumers who borrow EUR 300 today, owe the company EUR 375 in 15 days time. While critics claim that it's unwise to offer people such effortless methods of sinking (further) into debt, one could also argue that consumers should be able to choose whichever form of credit works best for them. Though the rates smell of shark, the concept is definitely quick and easy.

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Quick loans by text message


Lovemarks is an innovative concept from Saatchi&Saatchi (you know... the guys with the cool office on Jumeirah beach road ;-). For Saatchi, Lovemarks are super developed brands that inspire loyalty beyond reason. As a result, they seek to transform each one of their client's brands into lovemarks. www.lovemarks.com invites people to create their own profile to share their own lovemarks. Personally my favourite lovemark is Riva. A beautiful brand mark and boats of timeless elegance. What's your lovemark?

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Lovemarks: Loyalty beyond reason


A brand-new design company out of New York, Michael McHale Designs, is setting out with the ambitious goal of completely re-defining the traditional message of the chandelier. McHale Chandelier use material you never thought could be the cornerstone of such high-end gorgeousness - Distressed brass pipes and fittings form the bones of McHale Chandeliers. www.michaelmchaledesigns.com

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Michael McHale Chandeliers


THE THING is a quarterly periodical in the form of an object. Each year, four artists, writers, musicians or filmmakers are invited by the editors ( Jonn Herschend and Will Rogan ) to create an everyday object that somehow incorporates text. This object will be reproduced and hand wrapped in brown paper packaging by the editors and then mailed to the homes of the subscribers.THE THING's current year of subscriptions (issues 1-4) will begin in August with a project by the performance artist and filmmaker Miranda July, whose first feature length film, Me and You and Everyone We Know, was an outright success in 2005.

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THE THING


We mentioned Saatchi&Saatchi in the first part of this edition. above and on the next page are two of their award winning ad campaigns. The first one created by their New York office, depicts in a not very tasteful manner, the way some people treat domestic animals, the second is a beautiful campaign created by their Malaysian office for flower retailer Interflora.

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ASPCA


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Interflora: Keep the flame alive


When Intel asked designers to build a better laptop, its instructions were simple, really. The machine has to be fashionable, able to connect to all manner of wireless networks, and full of the latest, fastest computing capabilities. Oh yes, and make it as thin as Motorola's Razr. Its own engineers in conjunction with Ziba Design in Portland, rose to the challenge. The result, code-named Intel mobile Metro notebook, is less than 0.7 inches thick – about one – quarter of an inch thicker than Motorola's iconic cell phone, making it the world's thinnest notebook. And at 2.25 pounds, it's also one of the lightest small-sized portable computers. Other features include always-on Internet connectivity via various wireless technologies. And unlike other computer prototypes, including some from Intel, this one actually may line the shelves of a retailer before long.

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World's thinnest laptop


The half moon shaped Troja Arc Lamp by hanzandfranz is crafted from hundreds of LEDs and envelops one in a bath of gorgeous warm light. And, like everything worth owning, any other information on it is pretty much unavailable. www.hansandfranz.de/main.html

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The perfect lamp for Ramadan

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UP2DATE is a newsletter which will bring you some of the latest product, service and design trends

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