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a passion for excellence in discovery and applied research VOLUME 5



From the Chair’s Desk

IN THIS ISSUE New Developments

A Focus on Faculty

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Researchers’ Corner

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Government, Industry & Community Colllaboration Pg 10

Highlights from Australia

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Alumni Research

Student Research

2009 has been a great year for the development of research at UOWD. Apart from the great activity in research projects and publishing by our academic staff, we have seen the maturation of a number of important initiatives.

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Faculty Conferences & Research Seminars Pg 17

Publications, Journal Articles & Papers

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SCHOLAR is a biannual publication of the Research Committee at the University of Wollongong in Dubai (UOWD) For further details email

At the forefront is our proposal for accreditation of doctoral programs. We intend to offer a Doctor of Business Administration and a PhD, and take our first enrolments in September 2010. Our surveys indicate considerable demand from locally based students and government and industry officials, confirmed strong support for doctoral programs at UOWD. On 24th November 2009, His Excellency Douglas Trappett, the Australian Ambassador to the UAE, opened a new Faculty Research Corner in the UOWD library. This section of the library display’s the publications of our staff in a location that will engage our undergraduate and postgraduate students. The Ambassador also launched a new book on sensor networks by Dr Mohamed Khalil Watfa, from the Faculty of Computer Science and Engineering. As Chair of the UOWD Research Committee, I announced the 2010 UOWD Research Grants. These were awarded in three categories: ‘NRF Enhancement Funding’, ‘UOWD Research Grants’, ‘UOWD Industry and Community Linkage Grants’. We are still awaiting outcomes of grant applications to the Emirates Foundation and the National Research Foundation. Research Excellence Awards for 2009 were presented at the December graduation ceremony to Dr Peter Hosie, Faculty of Business and Management, and Dr Mohamed Watfa, Faculty of Computer Science and Engineering. I would like to acknowledge the academic staff whose research performance meant that they met the criteria for nomination for the Research Excellence Award. An indicator of the research activity in any university is publications. In 2009, UOWD staff published 2 books, 8 book chapters, 36 refereed articles and 58 conference presentations, a 123% increase over 2008. The Centre for Academic Staff Professional Development (CASPD) was set up in September 2009, under the leadership of Dr Payyazhi Jayashree, to spread best practice in teaching and learning and in research. A Research Assistants Mentoring Program has been created for Emirati early career researchers at UOWD. Aspiring early career researchers keen to fast track their research career have been invited to join this program. UOWD has started to establish a database of our own students and alumni who would be interested in being a part of research activities. An innovation seminar series called ‘Knowledge-InExS Forums’ has been created to forge links between UOWD staff and UAE businesses and government. Finally, I would like to highlight a great contribution to communication within the University. On 6th September 2009, Professor Gerard Sutton from UOW formally launched the ‘UOWD Majlis’–located on the 3rd Floor of Block 15. The Majlis will be used for discussions between the Senior Executive, academic and administrative staff. All staff are urged to make use of the Majlis, especially to welcome visitors to the campus. This ‘bumper’ issue of SCHOLAR underscores UOWD’s substantial research achievements for 2009. We look forward to 2010!

Professor Rob Whelan President, UOWD Chair, Research Committee Editor

Dr Peter Hosie


Odelia Mathews-Xavier


Ammara Rounaq

Content Compiled by

Immanuel Moonesar


University of Wollongong in Dubai Blocks 5, 14 & 15, KV P.O. Box 20183 Dubai, U.A.E.

Telephone Fax Email

800-UOWD +971 4 3672760

New Developments Doctoral Programs Announced a Doctor of Philosophy degree which will enable students to work with experienced academics to extend the current boundaries of theory and knowledge in a number of fields.” Presently under consideration by the UAE Ministry of Higher Education and Scientific Research, the University’s doctoral programs has been sought after by a number of students and alumni members who’ve wanted to further their education. Speaking on UOWD's contribution to the education sector, Professor Gerard Sutton said: “Five days ago, the UAE celebrated its 38th anniversary as an independent country. For almost half that time, UOWD has been offering a quality Australian-based education in the UAE, and has produced over 4,000 graduates. After this ceremony, that number will reach almost 4,500. This is a significant milestone for any university in the UAE.”

The University of Wollongong in Dubai (UOWD) announced plans to offer doctoral programs in 2010 during the Winter Graduation Ceremony held in Dubai. At the event, Professor Gerard Sutton, Vice-Chancellor, University of Wollongong, Australia said, “As the Chair of UOWD’s Board of Trustees, I am proud to announce that the University will capitalise on its existing research strengths by offering Doctoral degree programs in a number of areas. The Doctor of Business Administration will focus on research projects that will develop solutions to some of today’s challenges in all areas of business. UOWD also plans to offer

Professor Sutton said: “When UOWD was established 16 years ago, we were convinced of the prosperous future of the UAE in general, and of Dubai in particular. Today, this belief is even stronger and UOWD is proud to be committed to the national goals of the UAE. We look forward to supporting the impressive development of the UAE and Dubai by playing a leading role in the development of its human capital.” During the Winter Graduation Ceremony (the second ceremony in 2009) 396 graduates received their degrees at a grand ceremony held at the Jumeirah Beach Hotel, in the presence of Professor Gerard Sutton, Vice Chancellor, UOW Australia and Professor Rob Whelan, President, UOWD.

Industry Leaders Support New Doctoral Programs According to an independent survey commissioned by the University of Wollongong in Dubai (UOWD), ahead of the launch of its doctoral programs from September 2010, it was gathered that over 90% of masters degree holders in the UAE are keen to pursue doctoral programs, and 72% of them think a doctorate would boost career advancement. UOWD’s Doctor of Business Administration will focus on research projects that will develop solutions to some of today’s challenges in all areas of business. The Doctor of Philosophy degree will enable students to work with experienced academics to extend the current boundaries of theory and knowledge in a number of fields.

The Survey: The results of the online survey were endorsed by business and industry experts at a roundtable organized recently by UOWD as part of a pioneering initiative to involve corporate and government entities in the process of designing and delivering the new doctoral programs. The survey covered Asian expatriates, Arab expatriates, UAE nationals and Western expatriates. Approximately 74% of the respondents came from the private sector and 14% from the government sector. When asked about the reasons for pursuing a doctoral degree, 72% said it


was for career advancement, 63% for self-fulfilment and 28% each for social recognition and career change. On the choice of a degree, 64% said they would opt for a Doctor of Philosophy (PhD) and 36% for a Doctorate in Business Administration (DBA). On the preferred type of research, 78% opted for Applied Research and 22% for Theoretical Research. As high as 89% of respondents said they would prefer a part-time program, against 11% who wished to do a full-time doctoral program. The Roundtable Approval: At the roundtable in which some leading industry experts took part, the general consensus was that the time was ripe for introducing doctoral programs in the UAE as the industry had reached a state of maturity where research had become critical. The roundtable also featured Dr Marouane Trimeche, Manager of Strategic Business Development, Mohammed Bin Rashid Establishment for SME Development, Martin Clark, Senior Director, GEMS, Douglas Kelbough, Executive Director of Design and Planning, Limitless, and Dr Nedal Al Hanbali, Head of Geomatics Information Systems, Limitless. (contd ....)

New Developments Dr Amina Al Rustamani, Chief Executive Officer, TECOM Business Parks, said: “Research, which involves gathering and analysing key information, is a crucial component of any industry for enabling strategic decisions. Research is also important for governments to provide statistical information and participate in benchmarking exercises. I would say that a Doctorate in Business Administration would certainly contribute to catalysing some of our local industries that rely on research based findings for fast-track growth.” Supporting the same point of view, Dr Ayoub Kazim, Executive Director, Dubai International Academic City and Dubai Knowledge Village added: “The strategic areas of research include education, science, healthcare, sustainability, hospitality, tourism and media. The UOWD is doing a commendable job by involving industry experts in the design of doctoral programs. We are confident that many of our students will benefit from the availability of such advanced curriculum and working with mentors for an incisive

understanding of the local markets.” Slim Saidi, Director, Arthur D. Little, Dubai, said: “Programs like the DBA and PhD are very much needed as local industry has reached a stage where there is a strong need for researching professionals and employees capable of doing environmental scanning and business intelligence, developing innovative business models and conducting sophisticated market studies.” “UOWD will capitalise on its existing research strengths by offering Doctoral degree programs in a number of areas. The introduction of these programs locally would mean UAE residents would no longer have to travel abroad to take these advanced degrees. Also, they can continue working with their organizations, and do these programs part-time” said Rob Whelan, President of UOWD.

Faculty Research Corner Speaking on the occasion, H.E. Douglas Trappett hailed the role played by Australian universities, particularly, UOWD, in tapping into local national priorities and customising high quality tertiary education for students in the region. He expressed the view that the emphasis being placed on research at UOWD will lead to “bigger and better things”.

A new Faculty Research Publication Corner housed within the library of the University of Wollongong in Dubai (UOWD) in Block 14 of Dubai Knowledge Village was inaugurated by His Excellency Douglas Trappett, the new Australian Ambassador to the UAE late last year. Also present on the occasion was Prof Philip Ogunbona, Dean of Informatics, University of Wollongong Australia (UOW) as well as members of the Commission for Academic Accreditation Visiting Committee visiting UOWD: Professor Jonathan Bowen (London South Bank University), Professor Patricia Daniels (University of Washington, USA) and Dr Raman Unnikrishnan (California State University, Fullerton, USA).

“The Faculty Research Corner is a welcome new addition to our stateof-the-art library,” said Professor Rob Whelan, President of UOWD. “It is a wonderful new initiative that will enable us to showcase recent publications of our academic staff, thus providing an incentive for our students to engage in research and raising the profile of UOWD as a researchcentered institution. The initiative comes at a time when the university is engaged in a number of research-focused activities. The Faculty Research Corner (FRC) will serve to showcase the research efforts made by the University faculty in their respective disciplines. The FRC will house recent research papers of faculty members, published in international journals of repute. In addition, books authored by faculty members will also be on display enabling students and alumni easier access to the remarkable efforts of the faculty.

Dr. Watfa’s New Book Just in time for the opening of the FRC, Dr. Mohamed Khalil Watfa, Assistant Professor in the Faculty of Computer Science and Engineering UOWD, saw his book launched during the same occasion by H. E Douglas Trappett, the Australian Ambassador to the UAE. Titled “Coverage Strategies in Wireless Sensor Networks: A Rigorous Analysis” the book offers ideas that could have wide applications in traffic management, undersea monitoring and the medical field. Dr Watfa said his book, the fruit of five years of research, explores the role of using thousands of sensors that will create a revolutionary impact on our lives. One of the areas of application is intelligent transportation systems where sensors could be used to detect and control the speed of individual cars. He is already in talks with RTA for applying his solutions

to cars in Dubai. Another area is undersea monitoring whereby sensors can be used for mapping the seabed and sending information to a computer. It could also be used for detecting undersea pollution. The book is now available at the FRC.

UOWD Majlis: Adopting Local Culture In September last year, Professor Gerard Sutton, Vice Chancellor of the University of Wollongong in Australia made a brief visit to the University of Wollongong in Dubai and, at the same time, officially launched the “UOWD Majlis” located in the Empty Quarter on the 3rd Floor of Block 15. The permanent structure which has since been used for meetings between students and the Senior Executive, academic and administrative staff, now occupies a place of pride situated right besides the Executive Suites on the same floor. At an all staff gathering held for the occasion, Professor Rob Whelan, President, UOWD welcomed the Vice Chancellor, introducing him as a “strong supporter of UOWD ever since its inception way back in 1993.”

Majlis is an Arabic word for a room used to entertain family and guests. In some homes, there is a women's Majlis and a men's Majlis. In the UAE, the Majlis was originally a tent set aside for social gatherings. It then became a room with a floor covered with palm fronds. The mats were eventually replaced by handmade carpets made from camel, sheep or goat wool. Later, traditional Arab 'Tekay' (Arabic cushions) were introduced. The word ‘Majlis’ shares its grammatical root with the verb meaning 'to sit,' ‫ جلس‬jalasa. Professor Whelan urged all staff to make use of the Majlis for regular meetings between the Senior Executive and staff, between the Deans of the Faculties and students, to welcome visitors to the campus, and whenever other opportunities arise.


Faculty & Staff Awards

The curtain call for the year 2009 at UOWD was celebrated with great aplomb as staff and faculty members bagged some well-deserved awards. During an all-staff luncheon, Prof Gerard Sutton, Vice Chancellor of the University of Wollongong, Australia presented awards in various categories to recognize the contribution of UOWD staff. Present on the occasion were Ms. Marisa Mastroianni, ITC Group Chief Financial Officer and Ms Vanessa Bourne, ITC Legal Counsel and Company Secretary. Particular acknowledgement was made of the strong performances by Dr Farhad Oroumchian and Dr Jawahitha Sarabdeen, who received their ‘Highly Commended’ certificates at the December graduation ceremony. Other prominent awards included the following: Research Excellence Award: Dr Peter Hosie, Dr Mohamed Watfa 15 Years Service Award: Nawar Hakeem, Talib Adris Best Faculty Contributor Award: Dr Farhad Orumchian, Ali Saedvandi Best Librarian Award: Joan Aviso

Centre for Academic Staff Professional Development (CASPD)

The CASPD was set up in September 2009 to provide a range of innovative and long term initiatives and services and to promote and facilitate best practices in teaching and learning at UOWD. These initiatives and services include: - A series of workshops on curriculum development, pedagogical tools, assessment tasks, and e-learning methodologies; - A series of workshops to offer practical advice on research-related issues such as publishing, leading and managing research projects, writing grant proposals and research papers; - Workshops and Seminars to strengthen research-teaching nexus, including using research to inform teaching; - A platform for academic staff to share best practices in teaching and learning for continuous improvement; - A program for peer based observation of teaching combined with self-evaluation, available to all academic staff; - Individual consultations for staff members to assist them with student management systems, technologies and effective teaching strategies to facilitate deep learning; - An interactive website with resources and materials to support faculty with learning and teaching. In addition, CASPD is also responsible for running the University Learning and Teaching (ULT) modules. The ULT program is presented in workshop format and is based on interactive learning, formative and summative assessments. Unit 1, which all new academics are required to take, consist of a series of workshops designed and delivered by higher education experts from the region to provide specific skills for teaching effectively in a higher education environment. Since 2008, 24 new Academics have completed Unit 1 successfully. All these faculty members will also participate in a peer review and feedback process as part of Unit 2. This Unit coordinated by CASPD includes peer observation, feedback and self improvement initiatives to make the enhancement of teaching a continuous process at UOWD. The ULT program as offered at UOW is listed in the Good Practice database of the Australian Universities Quality Agency (AUQA) as an example of high quality practice in the Higher Education Sector in Australia. The Objectives, Learning Outcomes and Curriculum of UOWD ULT document is aligned with the UOW ULT. In order to maintain the contextual relevance of the course, the course will be designed, developed and delivered by local resources with appropriate experience and qualifications in tertiary teaching and learning. A QA process will also be set in place for the offering of each Unit to satisfy AUQA and CAA requirement.


Early Career Research

Assistants Mentoring Program If you are an aspiring, committed, early career researcher who would like fast track your research career this program is now open to all Emirati early career researchers at UOWD, the program promotes a more focused approach to research planning, establishment of research networks, and an increase in the publication and funding application success rates. For the faculty at UOWD who have been applying for research grants from the Emirates Foundation and National Research Foundation, this is an excellent opportunity to hone your research skills and prepare the path for a career in research. The President is looking to establish a database of our own students or alumni members who would be interested in becoming a part of the research activities at UOWD. The Research Assistant Benefits will include: • • • • • • • •

Increased confidence as a researcher Encouragement to develop a research plan Gaining research related knowledge and skills Support to achieve short term milestones Reduced sense of isolation Building a professional research network Learning to better balance research with other activities Increased motivation

If this describes you or you require further information, contact Immanuel Moonesar at

Emirates Foundation

Dr. Kathy Shen

Focus on Faculty

The research proposal by Dr. Kathy Ning Shen (Principal Investigator in UOWD), Prof. Mohamed Khalifa (UOWD), and Prof. Ping Zhang (Syracuse University) has been conditionally accepted by the Emirates Foundation. This research aims at making important theoretical and practical contributions in understanding social networking sites usage (SNS) pattern. Existing theories for explaining information technology adoption and usage will be extended further to explain the pattern of usage of SNS and its consequences. The theoretical development and empirical validation will be adapted to the particularities of the UAE environment. As the pattern and consequences of using SNS by UAE adolescents are expected to differ depending on gender, this research will also investigate the moderating effects of gender. Practically, the results of our research will provide the theoretically driven empirical support for the development of guidelines that can be used by educators and parents to educate UAE adolescents on the use of SNS. Dr Mohamed Watfa’s project ‘Multi-Hop Wireless Energy Transfer in Sensor Networks’ has been preliminarily approved by the Science and Technology Programme senior management of the Emirates Foundation. The research proposal has been sent to two external reviewers for further evaluation.

Focus on Faculty

Faculty Development Workshops Since its inception, CASPD has initiated a series of workshops to enhance teaching and research effectiveness of UOWD Academics. An intensive needs analysis is carried out through extensive dialogue and communication with Deans and Academic staff to identify areas of improvement to inform the specific workshops that need to be conducted. An Annual plan is then arrived at in consultation with VP (Academic) and experts are identified from UOWD and from the region to conduct these workshops. Specific workshops that have been conducted to facilitate Program Directors in carrying out their roles effectively include Orientation to Admissions and Registration Process and How to Develop a Marketing Plan for a program. Ongoing workshops are also being conducted for all new staff to

UOWD Research Grants 2010 In order to encourage UOWD staff to enter research proposals in NRF competitions and to improve the quality of our research grant applications more generally, UOWD has aligned its internal research grants procedures with those of the NRF. Thus, the application process has a similar ‘look’ and ‘feel with the application forms criteria to be used in assessment, a two-stage process – expressions of interest - followed by invitations to submit full proposals and the timeline will connect with the NRF timetable. The Chair wishes to thank subcommittee members, Dr Peter Hosie, Dr Michael Thorpe and Dr Prakash Vel for their contribution and time in assessing Stage 2 full proposals. Also, UOW external assessors are thanked for their valuable feedback on Stage 2 of applications.

develop skills in using the Student Management Systems and Turnitin. Several other workshops that have been planned for 2009-2010 include Blended Learning Methodologies, Writing Research Papers and Research Proposals, Student-Centered learning, Teaching Quantitative subjects, Teaching and Managing Large Classes and Teaching-Research Nexus. CASPD has developed an Annual Plan to coordinate and accomplish the faculty development initiatives as identified. Feedback will also be collected on a regular basis to be documented as part of the Annual Report. Besides enhancing learning and teaching at UOWD, CASPD extends its activities to the local and regional community and invites academics from other institutions for higher education to attend CASPD workshops and seminars for the purpose of collaboration and knowledge sharing.

3. UOWD Industry and Community Linkage Grants Four of the grant applications, totaling AED 37,000 in the UOWD Research Grants competition proposed to work on important and well thought out applied projects of considerable value to end-users of the research in commerce, industry and the community. Although UOWD does not currently have an internal grants program for ‘Linkage Grants’ or ‘Community Engagement Grants’, the committee has decided to fund these four proposals for 2010, and it will then develop a specific category for funding in this area during 2010–for the 2011 funding round.

UOWD Industry and Community Linkage Grants Project Title

Principal Investigator

Computer Vision–based Imaging System for Road Traffic Monitoring

Dr Farhad Keissarian


1. ‘NRF Enhancement Funding’ Given the delays being experienced by the National Research Foundation in finalizing their research funding round, the Research Committee decided to allocate ‘NRF Enhancement Funding’ of AED15,000¸ totaling AED 75,000 to each NRF applicant with a full proposal under consideration. This funding will allow these staff to get started on their research projects. Even if the NRF application is ultimately unsuccessful, this ‘near-miss’ funding will allow them to prepare a more competitive application for the next NRF funding round.

Greening the Construction Industry Supply Chain in UAE: Modelling the Carbon Footprint

Dr Balan Sundarakani, Dr David Van Over & Dr Arijit Sikdar


Computer-based System for Newborn Hearing Screening Test Information Storage, Retrieval and Analysis

Dr Catherine Todd, Dr Rana Batterjee & Ms Lubaina Sharafally


2. UOWD Research Grants Four grants, totaling AED 58,336 were awarded for 2010 in the normal UOWD Research Grants round.

Service Loyalty: Making it Work

Dr Melodena Balakrishnan, 10,000 Dr Naeem Muhammed & Mr Immanuel Moonesar

Grants were awarded in three categories:

UOWD Research Grants Project Title

Principal Investigator

Amount AED

Transformation of Emirati Managers’ Values during Rapid Modernization and Emiratisation

Dr Michael Willemyns


Understanding Health Information Systems Assimilation in the UAE: A Multi-level Approach

Dr Kathy Shen, Professor Mohamed Khalifa, Dr David Van Over & Ms Suzan Ahmed


Energy Efficient Internet in the UAE

Dr Mohamed Salem & Dr Mohamed Watfa


Energy Efficient Protocols and Software Tools for Sensor Networks

Dr Mohamed Watfa


Amount AED

NRF ‘Enhancement Grants’ Project Title

Principal Investigator

User Adoption of e-Government in UAE

Dr Jawahitha Sarabdeen Dr Gwendolyn Rodrigues

Amount AED 15,000 15,000

New Design Approach for Dr Kamal Jaafar Safer and Economical Structures in Seismic Regions Virtual Manipulation and Force Sensing during Inner Ear Surgery for Clinical Application

Dr Catherine Todd,


Is the Level of Wealth Related to an Individual’s Happiness? Indicators of Gross National Happiness in the United Arab Emirates

Dr Jayashree Payyazhi, Dr Peter Hosie & Dr Michael Thorpe


Identification and Verification of Predictors of International Managers’ Performance

Dr Peter Hosie



Researcher’s Corner Dedicated to faculty members at UOWD, the Researcher’s Corner highlights the career and profile of Academics who have produced outstanding work in the field of Research. In this issue, we look at the research journey of Dr Mohamed Watfa and Dr Peter Hosie, recipients of the Research Excellence Award 2009

Dr Mohamed Watfa

Current Position: Assistant Professor, Faculty of Computer Science and Engineering, UOWD Research Accomplishments: Over 40 research publications ranging from books, book chapters, journals and papers in international conference proceedings. Qualifications: BSc American University of Beirut, MSc University of Toledo, Ohio, PhD University of Okhlahoma in Norman, USA

Armed with a passion to teach, Dr Mohamed Watfa is not only an avid researcher but is also a young starter in his field. Having obtained his PhD at the age of 23, he was one of the youngest to graduate from his university and was also on the Dean’s Honors list, receiving a number of prestigious awards and scholarships during his years. His latest book, ‘Coverage Strategies in Wireless Sensor Networks’ was launched in 2009. Dr Watfa has also served as guest editor for a number of international journals and has held a position of lead network engineer at different networking companies. Here Dr Watfa talks about his work and recent projects. My Research Philosophy Naturally, having ideas and goals are only part of conducting research. In order to have the greatest effect, ideas should address a current or future need and have the funding, manpower, and facilities to be fully explored. There is currently a lot of excitement and research activity surrounding pervasive computing and autonomic computing. Because of the obvious benefit to long term scientific progress, work in large-scale self-adapting, self-healing, and self-managing systems has been my research focus since joining the UOWD. In particularly, I have been involved with wireless sensor networks, a new class of distributed systems composed of distributed sensors, actuators, computation, and wireless communication. The vision of many researchers is to create sensor-rich ‘smart environments’ through large-scale deployment of such nodes in the environment. Each node combines a miniaturized but otherwise traditional computer (e.g., capable of processing, storing, and communicating) with sensors that can detect the state of the environment. Sensors might detect temperature, sound, light, the presence of objects, people, or chemicals. There are a wide range of applications envisioned for such sensor networks, including microclimate studies, groundwater contaminant monitoring, precision agriculture, condition-based maintenance of machinery in complex environments, urban disaster prevention and response, and military interests. In many ways Sensor networks are a new class of distributed systems. My Research Outcomes: Though existing systems such as the Internet have successfully tackled many scaling problems, sensor networks break several key assumptions that hold true in the Internet. These new assumptions have led to a flurry of new systems research, in which I have taken part. The potential for this research area has been demonstrated by the increased number of industrial, university and research institutions working on this area, and by several commercial and scientific applications that have been deployed. My primary research focus lies in the broad areas of wireless networking including performance analysis, algorithms, protocols and optimization of wireless sensor networks. I have been working on how to understand these sensor networks and how to make them more energy efficient through theoretical analysis and experimental studies. During the course of my research, I had the opportunity to collaborate with many excellent researchers and mentors which was a very valuable experience. My Research Experience Has taught me a number of important lessons and illustrated several interesting features of the wireless sensor network research issues. An important milestone which is highlighted is that the community is now building real sensor systems, not just theorizing about and simulating them. Research topics that grow out of implementation problem solving have the advantage of being grounded in reality. It's important for me to remain grounded by never giving up the real implementations. Simulation and theory are important and serve crucial roles, but not to the exclusion of the real world. In my future work, regardless of the specific topic, I will always want to have the appropriate facilities for testing and verifying theory against reality. A general goal of mine is to construct sensor network test beds, available to everyone from students to outside researchers, allowing ideas and code to be tested in the real world.


A general goal of mine is to construct sensor network test beds, available to everyone from students to outside researchers, allowing ideas and code to be tested in the real world

Researcher’s Corner My Research Projects Data Mining in Smart Sensor Networks: Sensors streaming their data online are turning the Internet into a global sensor network. Software platforms that integrate and mine these data streams may create a world in which sensors become pixels, where we can browse reality as easily as we browse Web pages today. The evolution of low cost, networked sensors, often directly Internet-enabled, is bringing sensors out of their traditional closed-loop realms into the rest of our reality. Consider cell phones: There are 1.4 billion active cell phones in use today with more than half a billion units sold last year. As cameras become a standard cell phone feature, we have become the most connected and instrumented people in history. As sensor and communications technology continues to develop, we can envision a very different Internet than the one we use today. Rather than sending messages and browsing Web pages, we may experience new interactions such as experience sharing and browsing reality. Security in wireless sensor networks: Today, many networking and distributed systems are very vulnerable to faults or attacks, which can compromise the system performance, corrupt important data, or expose private information. In my research, I will investigate security issues in networks and distributed systems, such as the resilience of peer-to-peer systems, the defense to distributed denial-of-service attacks, and privacy-preserving data mining. Next generation ubiquitous and pervasive healthcare systems: Although still in its infancy, the sensor network technology holds great potential for a significant impact on next generation ubiquitous and pervasive health care. Today, hospitalized patients are tethered to instrumentation, even though some attention has been given to highly customized, high-cost wireless devices. Instances of un-tethered, wireless devices have been few in number, but advances in bioengineering, biochemistry and biotechnology hold the promise of an ever-expanding pool of knowledge in this emerging discipline. My Future Research Goals An important aspect in my future research position at UOWD is the collaboration with users that need these systems. I am fully motivated to collaborate with researchers in a leading institution such as UOWD, which I believe is extremely important for me to broaden my horizon, solve research problems of practical value, and contribute to cutting-edge technology. I am very fortunate to be at UOWD where a large number of the faculty members engage in cutting edge research projects and are always willing to collaborate on large research projects. Finally, I believe that important research work should also be successful in attracting research funding. As such, I will be actively seeking research funding from various sources to support my research. The UAE provides us with many research opportunities such as the National Research Foundation and the Emirates Foundation and we should take every opportunity that comes knocking on our doors. For more updated information on Dr. Watfa , please visit his website:


I am fully motivated to collaborate with researchers in a leading institution such as UOWD, which I believe is extremely important for me to broaden my horizon, solve research problems of practical value, and contribute to cutting-edge technology


My recent book which is a result of five years of research and a direct

result of my PhD dissertation deals with three dimensional coverage and connectivity in sensor networks. Sensor networks are a new class of distributed systems composed of distributed sensors, actuators, computation, and wireless communication. One of several applications of the results of this book is intelligent transportation systems and an important goal in transportation systems is to reduce the dramatically high number of accidents and their often fatal consequences especially in Dubai. To reach this goal, a good approach in modeling the communications in the highway would be considering it as an ad-hoc wireless network with the mobile cars as mobile nodes that are dynamically connected to static wireless sensor networks deployed on the roads. The information gathered by such sensors can be used to prevent accidents using a wireless sensor network deployed on the highways or determine the severity of accidents after they happen. According to the World Health Organization, about 3000 people die in crashes each day worldwide and the financial cost of these crashes is more than 230 Billion dollars. These accidents could be due to the fault of the driver, the other driver, or due to careless driving. The main causes for car accidents are irresponsible behavior and a lack of respect for the traffic regulations. Using some of my proposed algorithms, some of these fatal accidents can be minimized.


Researcher’s Corner Dr Peter Hosie Current Position: Associate Professor in Management, Faculty of Business and Management, UOWD Research Accomplishments: Spanning 26 years, publishing 45 refereed journal articles, 5 books, 9 book chapters, and 25 refereed conference papers that are internationally widely cited, including 18 articles in the ISI Web of Science Qualifications: BEd Western Australia Institute of Technology, BA(Hons) Murdoch University, MBus Curtin, PhD University of Western Australia

For a man who has taught most aspects of Human Resource Management across Perth, Singapore, China, Taiwan, Vietnam, Austria and now Dubai, Dr Peter Hosie is the right blend of theory and practice for this day and age. He is the lead author of a book titled ‘Happy-Performing Managers: The Impact of Affective Wellbeing and Intrinsic Job Satisfaction in the Workplace’ which was published in 2006 and later selected as one of the ‘most promising management books of the future’ by the Euorpean Academy of Management. He is certainly an academic who knows what he preaches, because prior to joining academia he worked in a wide range of fields. A few of his ‘real world’ encounters include; creating and producing over 35 education, training, documentary television and multimedia programmes; being Associate Producer for the ‘Age of Armageddon’ - a 52min documentary on 9/11 broadcast in 2004; managing a media production unit in Singapore; and working as a production and trial coordinator for the first educational interactive videodisc designed and developed in Australia. The experience he brings to each classroom session is illuminated by research, hands-on experience and challenges faced in ‘real-time’. Join Dr Hosie’s exciting research journey. My Journey to UOWD Over a cup of tea in August 2006, on a particularly cold Perth winters day, Associate Professor John Simpson convinced me to accept a position in a place where the sun always shines. John, a long time advocate of research at UOWD, had recently returned from a three year stint with the University and was full of enthusiasm for learning in the desert. In particularly, he impressed upon me the high standing of this Australian University in the UAE. Given Australian’s love of the sea we agreed that publishing ‘Wollongong beach’ on Dubai’s map was the ultimate accolade for an Australian University. So casting aside a comfortable tenured position in Perth, my family and I relocated in September 2007 to the ‘Las Vegas of the Middle East’ for what has become a continuously challenging but always rewarding experience. My Research Philosophy Recently I was on an airplane preparing to land after a long, tiring international flight. A little boy in the seat behind me asked inquisitively of his father “why aren’t there any speed bumps on the runway?” To which his father responded that “it isn’t necessary to have speed bumps on the runway for an airplane”. Secretly I chuckled at his fathers’ naive response. The young lad persisted, “oh but it would be much safer as the planes would have to go slower over the speed bumps so there would be less accidents”. A long, torturous monologue ensued from the little boy on the necessity and obvious benefits of having speed bumps on an airplane runway. Finally, the exasperated father tried to close of the diminutive chap’s stream of consciousness; “when the authorities decide to put speed bumps on airplane runways we will discuss the issue again. “ Another mistake dad, you could have shut down this discussion with a parent’s favorite reprieve “because”. But why uncle? As a curious, scruffy, little sandy haired urchin, I had a habit of following my uncle Bob around his farm constantly asking “why” about anything and everything we encountered. Never satisfied with the answers my uncle gave as to how a tractor, harvesters and ploughs worked, this diminutive tyke was determined to know everything there was to know about these wondrous gigantic machines. Regardless of the explanation provided I was always well armed with the inevitable barrage of “whys?” or sometimes a variation on the theme–“how?” The end game in this protracted Q and A banter was reached when my exasperated uncle would reply firmly–“because”. This signalled that it was time to leave off the “why” routine … for then at least.


Researcher’s Corner Curiosity killed the cat Not unlike the little boy who was determined to hypothesise and theorise at will about the benefits of installing speed bumps on a runway, I was intrigued by the all manner of uses farm machinery could be used for, besides what they were actually intended for. In the intervening period, tractors and farm machinery has become considerably larger (like me) and sophisticated but my curiosity about how things are the way they are, or could be, has never waned. As my colleagues no doubt observe, I am still rather scruffy and excessively curious. Instead of being intrigued with inanimate objects (except Ferraris’) I have moved on to studying those curious beings with hair on top that are prone to answering back. People are at the same time exceptionally fascinating, paradoxical and frustrating to research–as such people are a source of endless “whys”. Maintaining the Curiosity Seeing things through the ever inquisitive eyes of a young child can result in interesting and profound research questions. I would encourage aspiring researchers to retain their child-like inquisitiveness (by nurturing the ‘inner child’) for as long as adults can tolerate you eternally asking “why” questions. As my mother used to advise me “curiosity killed the cat”, to which I inquired … (you guessed) it but “how can curiosity possibly kill a cat?” There is already work being done into transforming the kinetic energy of speed bumps from cars into energy to power street lights. Who knows, maybe some form of speed bumps on runways will eventually be the genesis of some form of renewable energy? Perhaps the little boy’s constant chattering away in the seat behind me has generating ideas that are not so far fetched. The power of “why” conjures up many possibilities but the “because” response from the dead hand of educational bureaucrats kills them off even faster, for in the beginner's mind, there are many possibilities; in the expert's, there are only a few.

My interdisciplinary research contributions include identifying the predictors of managers’ performance (job related psychological wellbeing and intrinsic job satisfaction), crisis and security management, logistics and information technology, and Technologically–Mediated Learning

My Research Background: I have developed policy and conducted quantitative and qualitative research resulting in a host of 36 practitioner articles and 19 technical reports. My interdisciplinary research contributions include identifying the predictors of managers’ performance (especially job related psychological wellbeing and intrinsic job satisfaction), crisis and security management, logistics and information technology, and Technologically–Mediated Learning. In 2006, I was the lead author with Dr Peter P Sevastos and management luminary Distinguished Professor Cary L Cooper for the book, ‘Happy-Performing Managers: The Impact of Affective Wellbeing and Intrinsic Job Satisfaction in the Workplace’ published in 2006 by Edward Elgar. A peer review process selected it as one of the ‘most promising management books of the future’ for an invited keynote presentation in the high-profile book track at the 2006 European Academy of Management conference.

My Research: Few conundrums have captured and held the imagination of organizational researchers and practitioners as has the 'happy–productive worker' thesis, or the proposition that 'a happy worker is a good worker'. The 'happy-productive worker' thesis is revisited by empirically investigating the impact of job-related affective well-being and intrinsic job satisfaction on Australian managers' performance. Decades of research have been unable to establish a strong link between intrinsic job satisfaction and performance. Despite mixed empirical evidence, there is support in the literature to suggest that a relationship exists between affective well-being, intrinsic job satisfaction and managers' performance. Affect has rarely been used as a predictor of managers' job performance outcomes. Indicators of managers' affective well-being and intrinsic job satisfaction were found to predict dimensions of their contextual and task performance. A Partial Model of Managers’ Affective Wellbeing, Intrinsic Job Satisfaction and Performance contributed an understanding to how specific indicators of affective wellbeing and intrinsic job satisfaction predict certain dimensions of managers’ performance. An emphasis was placed on the emerging movement of Positive Organizational Scholarship, as a means of using the research to discover ways organizations can improve people’s affective wellbeing and in particular offers advice on how changes in affective wellbeing and job satisfaction can assist in identifying what can be done to promote a healthier and more productive work environment for managers.


y recent book, co-edited with Christof Pforr, on ‘Crisis Management in the Tourism Industry: Beating the Odds; was published by Ashgate (2009) and is featured in issue 5(1) of SCHOLAR. Currently, there is limited published material that combines conceptual and praxis issues on crisis management specifically targeting the tourism industry. Essentially, the book represents a collection of edited and integrated chapters dealing with managing crises in tourism in relation to policy, planning and response issues surrounding crisis management in the tourism industry. Most of the existing literature within the field of tourism management focuses on the level of destinations rather than individual operators. Few publications have covered the more demanding task of integrating the literature and applied research into crisis management within the context of tourism. In this context, this book is unique as it combines theory, practice and experience in preparing for and responding to crisis events in tourism. In addition, the presentation of research case studies from regional and country specific locations around the world. These cases are standalone illustrations of the issues and challenges inherent in crisis management in the tourism industry. A balanced mix of practical and conceptual issues informs what organizations and businesses can do to avoid crises and how best to recover from such events. As a specialized book, it contributes to the understanding of development of policies and strategies for the preparation of and response to crises in tourism in different contexts.


Government, Industry & Community Collaboration

Case Writing and Teaching Workshop at UOWD

an internationally renowned expert and trainer for Case Writing and Teaching from the Richard Ivey Business School. The aim of the workshop was to provide the participants with the knowledge and skills to write cases and to teach with cases. In addition, this workshop was also aimed at establishing a core database of cases within the regional framework at UOWD enhancing knowledge creation and knowledge sharing locally and globally. Out of the 19 faculty participants who enrolled for the workshop, 16 participated in the Case Writing Workshop and 3 faculties joined the Case Teaching Workshop. The Case Writing Workshop resulted in 15 complete, technically sound cases. These decision based cases were written by participants through collaboration with leads from locally based companies. L to R: Ricky Sharma, Chief Operating Officer, TMH-Dubai, President of UOWD Professor Rob Whelan, Surej, Brand Management coordinator, TMH-Dubai, Dr K Prakash Vel, Assistant Professor, Faculty of Business and Management.

Case based teaching and learning from a regional perspective is growing in importance within the UAE, thereby fostering the intellectual growth of business students and executives from the region. As a first step to encourage and develop its team and faculty members, the Centre for Academic Staff Professional Development (CASPD) and Business Case Centre at the University of Wollongong in Dubai, in association with Canada’s renowned Richard Ivey School of Business, organized a Case Writing and Teaching Workshop from January 10 to 14, 2010. The workshop was conducted by Professor James A. Erskine,

Knowledge-InExS Forums

An ambitious program is being pursued to more closely link UOWD faculty with local UAE business and government. For example, an MoU has been signed with Maersk Logistics for cooperative research ventures. A series of lectures has been initiated by the University, called Knowledge-InExS Forums (Industry Expert Series). The purpose of these series is to allow networking with experts from the industry who share with students and faculty their topical knowledge on the industry, business environment and professional insights about careers and skills required to succeed in business. Knowledge-InExS Forums are open forums attended by alumni, industry, staff and current students. It provides an opportunity for our students to learn from the best and network. Two sessions related to career management were given: Branding Oneself by Mr Susheel Balakrishnan, Chief People’s Officer of Yum! Restaurants International and a session about Tips, Tricks And Traps in Career Management by M. Al Rajwani, General Manager/ Vice President Procter and Gamble. Another very interactive session on recruitment and selection was given by Hijazi Al Natsheh, a private consultant for Sheikh Ahmed Al-Qasimi’s office and Rabea Ataya, CEO of The marketing session covered a range of topics. In event management, a very exciting session was held on the promotion of the WOMAD festival by Mr Rick Sharma, Head of Brand Strategy, TMH and the Use of Innovative Social Input and Networking Media Like Twitter. Mr Donal Kilalea, Partner and CEO of Promoseven Sports Marketing spoke about Sport Marketing and The Untapped Opportunities and Some Challenges in Managing Sport Events. Mr Omar Abeddin, the Marketing Director, Ice Creams, Unipex Dairy Products, IFFCO Group spoke about Building London Diary and some challenges in building a premium brand and retailing in the ME context. To round this all up, Mr Malik Shamim, Research Director, Dimensions Research and Marketing Consultancy, spoke about market research and its use in a very competitive environment. From the government sector we had a session from Mr Nicholas Labuschagne who is the Director of Strategy and Policy at the Dubai Media Affairs Office (Brand Dubai).


The cases were written by each participant, under the supervision of Professor James Erskine on topics ranging from Accounting, Corporate Finance and Human Resource Management to Banking, Corporate Governance, Quality Systems, Strategy, Leadership and Marketing. The case leads were sourced from organizations based in UAE, included Economic Zones World (EZW), JAFZA, Jumeirah Group, The Media House, Production Services Network (Dubai), National Bank of Dubai, Excel Sports, Selective Marine Services, AquaChemie, Promo Seven Sports Marketing and DAMCO, Dubai. Dr K Prakash Vel, Assistant Professor, Faculty of Business and Management received the Best Case Award. His case featured a successful Integrated Marketing Communications campaign launched in Abu Dhabi by TMH, a Brand Management Agency. The Second Best Case Award went to Mr Ali Saedvandi.

He spoke about reputation management, the challenges and methods used especially in the place context. Mr Khaled Ahmed SVP Corporate Strategy and Communication, Economic Zones World, spoke about free trade zones and the role they play in giving nations a competitive advantage in a global marketplace. Here are a few of the important sessions held last year.

November 2009 Reputation Management

Mr Nicholas Labuschagne Director of Strategy and Policy at the Dubai Media Affairs Office (Brand Dubai)

International Business: Some Challenges and Opportunities.

Mr Khaled Ahmed SVP Corporate Strategy and Communication Economic Zones World.

Marketing Sports in the UAE: The Rationale for it Growing and What is Involved in This.

Mr Donal Kilalea Partner and CEO of Promoseven Sports Marketing.

Mastering Market Research for Business Managers.

Mr Malik Shamim Research Director, Dimensions Research and Marketing Consultancy.

October 2009 Building YOU as a Brand

Mr Susheel Balakrishnan Chief Peoples Officer, HR and TrainingMiddle East, North Africa, Pakistan and Turkey Yum! Restaurants International

Integrated Marketing Communication: It only Works if it All Works Together

Mr Ricky Sharma Head of Brand Strategy, TMH

London Diary–Building a Premium Brand.

Mr Omar Abedin Marketing Director, Ice Creams Unipex Dairy Products, IFFCO Group

Rising to the top–Tips, Tricks and Traps.

Mr Al Rajwani Vice President, Procter and Gamble Arabian Peninsula and Pakistan

Alumni Research UOWD aims to promote its students research work and this section brings to the forefront Alumni Members’ research related accomplishments in various disciplines. In this issue we look at one of our top graduates from the BCS Class of 2003.

Anjli Gautam Narwani

BCS UOWD, MSc BUiD Instructional Technologies Administrator, University of Sharjah, UAE. Anjli Gautam Narwani graduated from the UOWD 2003, earning a Bachelor in Computer Science with Distinction. At UOWD Anjli had been a consistent Deans Merit list achiever for 2000–2003 and was the top Computer Science graduating student. Later she went on to complete her Masters in Project Management from the British University in Dubai, evolving as a Project Manager and specialist in IT-enabled education and academic services Anjli is a Project Manager and Academic Computing Services Specialist, with over seven years of experience in the UAE and a proven record in Educational Technologies and Academic Services, Teaching and Research, Change Management and Training, Consultancy and Professional Services, ICT solutions, and Quality Assurance, she secured professional affiliations with Corporate and Academic organizations across the Middle East, USA, UK, India and Australia and is currently working with the University of Sharjah where she is heading the Instructional Technologies Unit, driving and facilitating transformative inculcation of ICT within the learning environment. In pursuit of research Anjli has presented at international conferences including the 2nd Annual E-learning Excellence Forum in the Middle-East 2009 on Change Management and Institutional Effectiveness, the International Conference on Engineering Education, Instructional Technology, Assessment, and E-learning (EIAE) 2007, and at the Blackboard Summit 2007, she has also published publications in refereed journals and books. Her expertise spans across aspects of Knowledge Management, Project Management and Quality Assurance. As an active community member, Anjli is currently a Board Member and of the Global Process and Project Management Association (GPPMA), member of the BUiD Research Organization, fellow CISSE-EIAE member, an Associate Editor of Volume 1 of Ubiquitous Learning: An International Journal, ex-President UOWD Alumni association and ex-Editor of Mawarapina: UOWD Alumni Association newsletter.

Anjlis’s publications include: Narwani, A & Arif, M 2009, Blackboard Adoption and Adaptation Approaches, Innovative Techniques in Instruction Technology, E-learning, E-assessment, and Education, Springer Netherlands, 59–63.

Narwani, A 2009, Adoption of Information and Communications Technology in the Education Sector: A Change Management Perspective, International Journal of Excellence in e-Solutions for Management, 2(2), available online.

Randeree, K and Narwani, A 2009, Managing Change in Higher Education: An Exploration of the Role of Training in ICT Enabled Institutions in the United Arab Emirates, The International Journal of Learning, 16(4), 447–456.


Student Research Encouraging Student Research UOWD makes consistent efforts in encouraging students to embark on academic research in their respective disciplines, and some of the joint research efforts between its lecturers and student research awards have resulted in an invitation to the Global Research Conferences and Publications. Recently, a Joint Research Paper in Consumer Behaviour initiated by Dr K Prakash Vel, along with his two consumer behaviour students, Ms Alia Captain and Ms Rabab Al Abbas, was invited for presentation at an international conference in Venice organised by the World Academy of Science, Engineering and Technology in October 2009. The paper was titled, “The impact of specific influencers on the purchase of Luxury Products among the Arab community residing in the UAE”. This is an instance of UOWD encouraging and motivating research among its Emirati students. The university appreciates the two students and looks forward to seeing them with PhD degrees in the near future.

Student Research in IACT 999: Emerging Topics in IT In the subject ‘Students Research in IACT 999: Emerging Topics in IT’, Faculty of Computer Science and Engineering group of students must identify an emerging issue related to Information Technology and how it effects the organizations or government today. The issues chosen must be current in the related field (i.e., emergent IT topics in the past 1-2 years). Students are required to apply their experience and knowledge from previous subjects, as well as a set of research methods, to prepare a report and presentation. This subject also provides students with enhanced communication, research and project management skills. Here are a few of their research projects

Challenges in Implementing Cloud Computing in the UAE Nihil Raj, Raheel Shahid and Revin Abraham Abstract Cloud computing represents the early stage of a big shift in the IT services sector. Although it is still immature, it offers enormous potential in terms of reduced costs, operational flexibility and enhanced productivity. Cloud computing builds on decades of research in virtualization, distributed computing which is offered as a service over the Internet on a utility basis. Middle Eastern organizations planning to adopt cloud computing need to identify an effective strategy for combining traditional and new technologies in order to maximize their investments into this new concept. The region represents the world's fastest-growing Internet use area and is thus a perfect development hub for software-as-a-service and other cloud computing categories. However, with every new technology there are certain implementation challenges that need to be addressed. This paper explores some of these challenges.

Revin Abraham & Nihil Raj are MITM students at the University of Wollongong, Dubai campus.


Raheel Shahid has been working in the ICT field for more than 12 years and has held a variety of positions while working on numerous projects ranging from infrastructure to software development. His current project includes the development of an Offshore Management System for the Oilfield services industry that would maximize offshore reporting and eventually populating the onshore KB system.

Student Research

Green IT - Implementation and Regulations in UAE Saranya Radhakrishnan & Shethal Sasankan

Abstract The growing concerns of environmental awareness have pushed Green IT to the forefront. Our research was conducted to study the adoption techniques and barriers in adopting Green initiatives in IT. The study aims to cast light on the awareness of the people in the region about the emerging trends and concerns of Greening and the benefits that can be reaped. To conduct the study, various companies that have their own data centres were approached. We used questionnaires with a mix of multiple choice and open ended questions to evaluate the factors studied in the research. Random sampling was used and the data was collated and studied in the form of pie charts. Focusing on the UAE market, the short study we conducted has revealed, that although Green IT is popular and in the agenda of most of the leading businesses in the country, it is still a vague concept to most of the adopters. Also the major reason for adoption in the area is cost reduction as compared to power savings in other parts of the world. The major barriers were identified as lack of awareness of benefits and management support. This study will open up further studies in the area with respect to the behavioral patterns that affect environmental awareness and adoption of green initiatives.

Figure 2. Top 4 Green IT focus area of organizations in Dubai

Figure 6. Green a computer’s lifecycle

Shethal Sasankan completed her Master in Computer Science in 2004 from the University of Pune and has worked in government sectors like JAFZA in UAE. She is currently working as System Administrator for Engineers Office and has a wide range of experience in the IT industry, specifically in IT Support. Currently she is pursuing her Masters in IT Management in UOWD. She enjoys travelling, music and reading.

Saranya Radhakrishnan completed her MIS in 2004 from the university of Madras and worked for a MNC, Cognizant Technology solution as Programmer Analyst. Later she joined TECOM Investments as IT Buyer and gained experience in contracts and negotiations for a year. Currently she is pursuing her Masters in IT Management in UOWD. She enjoys reading, music and trekking.

Exploring the E-Business Market in UAE After the Financial Crisis Khalid Roumieh, Abdalla Thabit and Nina Moazami Abstract Despite the financial crises that has impacted the world and IT sector negatively, the UAE market shows its ability to effectively start new businesses. Many organizations are trying to benefit from the healthy IT environment in terms of infrastructure, legal and trust. Many business strategies nowadays are trying to explore the e-business benefits within the current situation and the limitations that are facing the e-business environment. This research conducted a Delphi technique to capture expert opinions in order to explore more opportunities and see how they are looking to do e-business within three sectors comprising consulting, governmental and retail. In addition, some modules of e-business that has had significant values are assessed in detail. This research also sheds lights on e-business initiatives within UAE and the Internet, as businesses are moving towards a ‘click and brick’ model. In the near future it is expected there will be increasing e-business initiatives as more organizations are looking to increase efficiency and productivity. Nina Moazami

Khalid Roumieh

Abdlla Thabit has been working in the ICT field for more than 14 years and has held a variety of ICT management positions in retail, distribution, construction, project management and recently within manufacturing industry. He successfully managed several IT projects where he added significant business value. His current position is ICT Head and he is looking for anmore challenging and rewarding roles.


Student Research

Establishing and Regulating Common Security Audit Standards Among Government Organisations in UAE Amna Lootah and Hamda Al Mansouri

Abstract This paper discusses the need of establishing and regulating common security audit standards among government organizations in UAE. Security audit standards have become a global issue and due to its importance, has attracted the attention of the government and top management in UAE. Considerable effort and initiative has been undertaken in the area of security audit from different government and organizations worldwide for developing and utilizing common unified security audit standards and frameworks. In this study we have focused on the benefits and returned values to the government, impact and effects of the study on organizations, society and country and cultural change and management change due to deployment of study. This research uses personal interviews and questionnaires as the methods in gathering data. Other document resources have been examined such as international standards and policies, technical reports, governmental reports, publications, journals and international articles to enrich the research issue. This research is very important and crucial for contemporary businesses and organizations to sustain, as security audit is becoming a critical challenge, not only regionally but also globally. Therefore, conducting this study will not only benefit and affect government sectors but also the entire country.

Establishing and regulating common security audit standards among government sectors of UAE

Eorts and needs to establish and develop

Impacts and eects

Figure 1: Conceptual Research Framework Amna Lootah, is an Emirati national with a Master's in IT Management from University of Wollongong in Dubai, a Bachelor in Applied Computer Science with Honors and a Higher Diploma in Business Information Technology with honors from Higher Colleges of Technology in Dubai. She has 5 years work experience as Principal IT Auditor in the Internal Audit Department of Dubai Municipality, 1 year experience as Credit Analyst in Union National Bank, certified as the Best New Employee in Dubai Municipality for H.H Sheikh Mohamed Excellence Award, 2006-2007, ACL (Audit Command Language) certified, and is certified in Quality and Risk Management.

Hamda Al Mansouri, is a UAE national with a Master's in IT Management from University of Wollongong in Dubai and a Bachelor in Information System from Zayed University in Abu Dhabi. Hamda has 4 years experience as Head of IT Section and 2 years experience as IT Technician in Emirates Authority for Standardization & Metrology.

An Automated Simulation of Change and Risk Management Scenarions (ASACRMS): Predicting ERP Effectiveness Amal Al Hajri and Mushira Al Zarouni Abstract This study is about project management tools covering change management application during Enterprise Resource Planning which integrates corporate functions and procedures into a single database, enhancing the connectivity of data across business units. The reason behind this study is that current project management tools offer an ease of controlling project tasks and assigned members in the context of budget and timeframe. Enterprise Resource Planning lacks the features necessary for controlling application change requests which is why we are proposing an Automated Simulation of Application Change and Risk Management Simulation. This research was conducted by interviewing experts in the field of Enterprise Resource Planning, asking them questions on the implementation of the project. The result of this study showed that there is need for such tools as many organizations are facing some problems in controlling and managing changes and risks. Finally, we recommend that this tool should be turned from a conceptual object into a running tool in order to support the effectiveness of ERP system.


Amal Al Hajri

Mushira Al Zarouni

Student Research Change Management ITIL Adoption: Case Study of Dubai Municipality Maher Ahmad, Mohamed Al Askar and Yasser Al Wahabi Abstract CIO’s all around the world are putting huge effort to achieve better IT service management. Nowadays, IT has become an essential part of businesses. Moreover, better IT service management can be a tool for competitive advantage for most organizations, but still people are complaining about the bridge between business and IT, the inconvenience of the IT management and IT as whole. And this is where Information Technology Infrastructure Library (ITIL) comes into the picture. Implementing ITIL is not simple and it faces many challenges because it brings changes and affects significant areas that are central such as people, process and technology. The biggest challenge that ITIL is facing is the culture change. A case study of Dubai Municipality was used in this research to illustrate the challenges of ‘change of culture’ that ITIL is facing. A generic approach is presented to manage the changes in ITIL implementation.

Figure 1: ITIL Service Support and Delivery

Maher Ahmad currently works as a business analyst in Dubai Municipality. He is also ITIL certified and is part of the enterprise architecture team and CRM project team in Dubai Municipality. Along with his IT life he enjoys other experiences obtained from his work journey from 2000 such as chemical analyst in the Aluminum industry, document management and archiving solutions and knowledge management.

Yasser Al Wahabi has been working in ICT field for more than 14 years and has held a variety of positions, which have helped him to achieve successful results. His current position is Director of E-Infrastructure and he is looking for an even more challenging and rewarding role. He is leading the networking team to enhance and upgrade the network backbone of Ministry of Interior.

Mohamed Al Askar is a software engineer and has been working in the IT field for more than three years both, in private and public sectors. He has worked in many different IT posts including programming, supports, business analysis and project management. Currently, he holds the post of Head of e-Transformation Planning and Innovation Unit in Dubai Municipality. He has also worked on many projects such as CRM, suggestion systems and notification systems. Hs is ITIL certified and involved in ITIL projects, menting the ITIL change management process.


Student Research

Facelift : Adopting Social Computing in Higher Education Khaled A. Hussein and Chetan Bhatia Abstract eLearning is again gaining popularity as a system for supporting higher education through better synchronization and communication. Stakeholders continue to search for new ways to empower higher education with technology. Social Computing tools like Facebook and Twitter represent new forms of communication channels that have added advantages over traditional channels like phone and email. It is important to understand how these tools can be used to reduce cost in terms of time and effort. The purpose of this paper is to understand the behaviour of individuals using these Social Computing tools. Based on our extensive literature review, we have selected eight factors which may influence a particular behaviour from individuals. Examples include Reputation, Expected Relationships and Privacy Concerns. To prove the validity of these factors, we analysed results from questionnaires distributed to four samples of stakeholders (students, instructors, management and observers) in the higher education system. Our findings and results serve as an important guideline for Institutions to realise the potential and to reap benefits by the right adoption of these Social Computing tools in Higher Education.

Figure 1: Proposed Model of Social Computing in Higher Education Khaled A. Hussein is pursuing his Masters Degree in IT Management from the University of Wollongong in Dubai, UAE. Before this, he received his Bachelors Degree in Computer Science with honours from Cairo University, Egypt. He has been a Senior analyst and Programmer for 12 years. His academic interests include eLearning and Web 2.0 Technologies

Chetan Bhatia is pursuing his Masters Degree in IT Management from the University of Wollongong in Dubai, UAE. Before this, he received his Bachelors Degree in IT with honours from the University of Mumbai, India. He has been a professor of Mathematics at the undergraduate level for 2 years. His academic interests include Next Generation Technologies and Systems Networking

Highlights From Australia ARC Awards UOW $11.4 million The University of Wollongong has been awarded $11.4 million funding through the Australian Research Council (ARC) Discovery Grant and Linkage Grant schemes. Innovation, Industry, Science and Research Minister Senator Kim Carr announced the grants in Canberra in October. UOW ranked ninth nationally out of 39 Australian universities for overall dollars awarded and seventh nationally (relative to size). Of the 26 successful UOW Discovery Projects (DP) and seven Linkage Projects (LP) to be funded from 2010, outstanding results were achieved across most UOW faculties. The Faculty of Engineering achieved significant results with Professor Buddhima Indraratna awarded one Linkage and two Discovery projects totaling more than $850,000, which is pushed closer to $1 million after industry input. One of the University’s key engineering research strengths, the Institute for Superconducting and Electronic Materials (ISEM), received funding of $2.2 million for two Linkage and five Discovery projects. The Faculty of Commerce also achieved significant results with three ARC grants including Professor Simon Ville who was awarded both a Discovery Project and a Linkage Project with early career researcher Dr Peter Siminski (Lead Investigator) to look at the long term effects of Vietnam War conscription. Professor Trevor Spedding (Commerce) was awarded a Linkage Project investigating innovations in supply chain integration.


Faculty Conferences & Research Seminars Faculty Conference Participation 2009 (September-December) Name of Presenter


Paper Title

Dr Abdellatif Tchantchane

The 2009 International Conference on Financial Theory and Engineering (ICFTE 2009)

Investigating Efficiency of CC Banks: A Non-Parametric Approach.

Dr Arijit Sikdar

9th Global Conference on Business and Economics.

An Exploration of Gender Stereotypes in Perception and Practice of Leadership.

Dr Catherine Todd

Dr Donelda McKechnie

Dr Gwendolyn Rodrigues

Joint Conference on Medical Informatics.

A Computer-based, Interactive Tool for Semi-Automatic Extraction Visualisation and Pre-operative Assessment of the Inner Ear.

3rd International Conference on Destination Marketing and Branding.

Casinos and Gambling in Dubai: Finding Common Ground between Polarized Stakeholders.

3rd Asia Pacific Marketing Conference.

Encouraging Asia’s Future Marketers to Use Observation for Consumer Behaviour Information.

The 5th International Conference on Global Research Business and Economics 2009.

Dubai Tourism Model: A Case Study of Clusters Driving Development. Barriers in E-Government Implementation.

Dr Hela Miniaoui

The Economics and International Business Research Conference.

Investigating Efficiency of GCC Banks: A Non-Parametric Approach.

Dr Jawahitha Sarabdeen

The 5th International Conference on Global Research Business and Economics 2009.

Barriers in E-Government Implementation.

The 8th WSEAS International Conference on Information Security and Privacy (ISP '09)

Protection of Children in Social Network Sites in Malaysia and Spain: A Comparative Legal Analysis.

Dr Jenny Knowles

Development Studies Association Conference 2009.

From Global Paradigms to Grounded Policies: Local Socio-Cognitive Constructions of International Development Policies and Implications for Development Management.

Dr Kathy Ning Shen

The 9th International Conference on Electronic Business (ICEB 2009)

The Role of Espoused National Culture Values in Facebook Adoption: A replication with Arabic Sample. Facebook Usage among Arabic College Students: Preliminary Findings on Gender Differences.

Dr Leonie Jooste

The Southern Africa Institute for Management Scientists 2009

Combing the Cash Flow Statement and the Life-Cycle Theory to Measure Performance. Comparing Ethical Perceptions of Earnings-Management Practises.

Dr Michael Willemyns

11th International Business Research Conference.

Communication and Social Identity Dynamics in UAE Organizations.


Faculty Conferences & Research Seminars Name of Presenter Dr Mohamed Watfa

Conference The 7th International Conference on Advances in Mobile Computing and Multimedia (MoMM2009) in conjunction with the 4th International Symposium on Intelligent Systems Techniques for Ad Hoc and Wireless Sensor Networks (IST-AWSN'09)

Paper Title Building Performance Measurement Tools for Wireless Sensor Network Operating Systems

World Congress on the Knowledge Society.

The Impact of Specific Influencers in the Purchase of Luxury Goods Among the Resident Arab Community in the UAE.

Dr Ramzi Nekhili

3rd International Conference on Computational and Financial Econometrics (CFE’09)

Volatility spillovers among the Gulf Arab emerging markets.

Dr Soly Mathew Biju

The 5th International Conference on Global Research Business and Economics 2009.

Dubai Tourism Model: A Case Study of Clusters Driving Development.

Dr Prakash Vel

Barriers in E-Government Implementation. Dr Sumit Mitra

12th TCI Global Conference Academic Summit 'Learning Clusters as Drivers.’

A Cluster Approach to Regional Development: Role of Free Zones in Dubai.

Ms Zeenath Khan

9th Global Conference on Business and Economics, Cambridge University, UK.

E-cheating, Online sources and Technologies: A critical Review of Existing Literature.

5th International Joint Conferences on Computer, Information, and Systems Sciences, and Engineering.

E-cheating and Calculator-Technology: A Preliminary Study into Casual Implications of Calculator-Technology Usage on Students' Attitude Towards E-Cheating.

Ms Asima Shirazi

2nd International Conference of the International Society for Child Indicators. Counting Children In! Child Indicators: Research, Theory, Policy and Practice. 4–5 November 2009, University of Western Sydney, Australia.

What is measured and what is not: A study of child indicators in Pakistan’s Social and Living Standards Measurement Survey.

Ms Asma Damankesh

Cross Language Evaluation Forum.

Using Human Plausible as a Framework for Multilingual Information Filtering.

Professor Mohamed Khalifa

The 9th International Conference on Electronic Business (ICEB 2009)

Facebook Usage among Arabic College Students: Preliminary Findings on Gender Differences.

Faculty Research Seminars Participation 2009 (October–December)




Paper Title

Dr Arijit Sikdar

An Exploration of Gender Stereotypes in Perception and Practice of Leadership.

05 October 2009

Dr Sumit Mitra

A Cluster Approach to Regional Development: Role of Free Zones in Dubai.

05 October 2009

Dr Ramzi Nekhili

Volatility Spill-Overs Among the Gulf Arab Emerging Markets.

27 October 2009

Dr Hela Miniaoui and Dr Abdellatif Tchantchane

Investigating Efficiency of GCC Banks: A Non-Parametric Approach.

21 December 2009

Books Pforr, C & Hosie, P (eds) 2009, Crisis Management in the Tourism Industry: Beating the Odds? Ashgate, UK, 1–288. Watfa, M 2009, Coverage Strategies in Wireless Sensor Networks, A Rigorous Analysis, VDM Publishers, Germany.

Book Chapters Hosie, P & Pforr, C 2009 (eds), Conclusion: Beating the Odds, Crisis Management in the Tourism Industry: Beating the Odds? Ashgate, UK, 225–240. Hosie, P & Pforr, C 2009 (eds), Human Resource Development: Proactive Preparation to Manage Crises, Crisis Management in the Tourism Industry: Beating the Odds? Ashgate, UK, 75–90. Miti, G, Sumeet, G, Robert, DS, Goh, MG, & Sundarakani, B 2009, N Bajgoric (eds) Chapter XIII: Sustaining The Green Information Technology Movement, Always-On Enterprise Information Systems for Business Continuance: Technologies for Reliable and Scalable Operations, IGI Global, 218–231. Mitra, S & Pandey, D 2009, Dynamics of the Merger of Emirates Bank International (EBI) and National Bank of Dubai (NBD). Strategic Challenges of Regional Consolidation. In Francisco Ciampi (ed), Emerging Issues & Challenges in Business and Economics: Selected Contributions from the 8th Global Conference, Firenze University Press, 425–442. Pforr, C & Hosie, P 2009 (eds), Introduction: Beating the Odds? Crisis Management in the Tourism Industry: Beating the Odds? Ashgate, UK, 1–4. Saxena, R & Khandelwal, P, 2009, Magic of ‘Feel Good’ and ‘Look Great’ at Giordano. In G Sardana and T Thatchenkery (eds), Enhancing Organizational Performance through Strategic Initiatives–Handbook of Management Cases. India: Macmillan, 467–485. Thorpe, MW and Connell, J 2009, Do Clusters Support Innovation? An Inside View of Two Dubai Based Clusters. Singh, SK and Gupta, B (eds), In Innovation Manage ment, Macmillan Publishers: New Delhi, 25–43. Zakaria, N, Mohd Yusof, SA & Zakaria, N 2009, Managing ICT in Healthcare Organization: Culture, Challenges, and Issues of Technology Adoption and Implementa tion. In Khoumbati, K (ed), Handbook of Research on Advances in Health Informatics and Electronic Healthcare Applications: Global Adoption and Impact of Information Communication Technologies, New York: Informa tion Science Reference, 153–168.

Refereed Journal Articles AleAhmad, A, Amiri, H, Darrudi, E, Rahgozar, M, Oroumchian, F, & Hamshahri, A 2009, A Standard Persian Text Collection, Knowledge-Based Systems , 22(5), 382–387. Ayre, DJ, Ottewell, KM, Krauss, SL & Whelan, RJ 2009, Genetic Structure of Seedling Cohorts Following Repeated Wildfires in the Fire-Sensitive Shrub, Persoonia mollis ssp. nectens. Journal of Ecology, 97, 752–760. Balakrishnan, MS 2009, Strategic Branding of Destinations–A Framework, European Journal of Marketing, 43(5/6), 611–629. Denham, AJ, Whelan, RJ & Auld, TD 2009, Characterising the Litter in Post-Fire Environments: Implications for Plant Recruitment, International Journal of Plant Sciences,170, 53–60. Field, DL, Young, AG, Ayre, DJ & Whelan, RJ 2009, Molecular and Morphological Evidence of Natural Interspecific Hybridization between the Uncommon Eucalyptus aggregata and the widespread E. rubida and E. viminalis. Conservation Genetics, 10, 881–896. Gupta, V, Turban, D, Wasti, A & Sikdar, A 2009, The Role of Gender Stereotypes in perception of Entrepreneurs and intention to become an Entrepreneur, Entrepreneurship Theory & Practice, 33(2), 397–417. Hosie, P & Sevastos, P 2009, Does the 'Happy-Performing Managers’ Proposition Apply to Managers? International Journal of Workplace Health, 2(2), 131–160. Hosie, P & Smith, R 2009, A Future for Organisational Behaviour? European Management Review, 21(3), 215–232. Jayashree P, Hussain, S.J & Van Over, D 2009, Implementing Balanced Scorecard System in Institutions of Higher Education–A Proposed Framework, International Journal of Excellence in Education, 2(2), 1-10. Keikha, M, Khonsari, A & Oroumchian, F 2009, Rich Document Representation and Classification: An Analysis, Knowledge-Based Systems, 22(1), 67–71. Khalifa, M and Shen, KN 2009, Modeling eCRM Success: Functional and Temporal Considerations, Behaviour & Information Technology, 28(4), 373–387. Moschis, GP, Hosie, P & Vel, P 2009, Effects of Family Structure and Socialization on Material ism: A Life Course Study in Malaysia, Journal of Business and Behavioural Science, 21(1), 166–182. Nagarajan, S, Ganesh, K & Sundarakani, B 2009, Organisational Readiness Assessment Framework and Model for Knowledge Management–Application for Manufacturing Supply Chain, International Journal of Electronic Customer Relationship Management, 3(3), 264–280. Ne’eman, G, Ne’eman, R, Keith, DA & Whelan, RJ 2009, Does Post-Fire Plant Regeneration Mode Affect the Germination Response to Fire-Related Cues? Oecologia, 159, 483–492. Sarabdeen, J 2009, Di-Miguel-Molina, M 2009 (In the press), Social Network Sites and Protection of Children: Regulatory Framework in Malaysia, Spain and Australia, WSEAS Transactions on Computers, 1–10. Sarabdeen, J 2009, E-Consumer Redress Mechanism for Negligence in Malaysia–A Survey Analysis, IBIMA Business Review, 4(3), 16–22. Saxena, R & Khandelwal, P 2009, Green Marketing: A Challenge or an Opportunity in the Global Environment. The Global Studies Journal, 2(3), 59–73. Shen, KN and Khalifa, M 2009, Design for Social Presence in Online Communities: A

UOWD Publications Multidimensional Approach, AIS Transaction on Human-Computer Interaction, 1(2), 33–54. Shen, KN, Yu, AY & Khalifa, M 2009 (In press), Knowledge Contribution in Virtual Communities: Accounting for Multiple Dimensions of Social Presence through Social Identity, Behaviour & Information Technology, Available online. Sikdar, A 2009, What is the right governance for technology alliances?A conceptualization based on the nature of technology, International Journal of Business and Economics, 8 (1), 19–30. Sundarakani, B, De Souza, R, Goh, M, Van Over, D, Manikandan, M & Lenny Koh, SC 2009 (In press), Sustainable Green Supply Chain in Globally Integrated Networks. In Enterprise Networks and Logistics for Agile Manufacturing, Springer, 1–28. Sundarakani, B, De Souza, R, Goh, R, Wagner, S & Manikandan, S 2009 (In press), Modelling Carbon Footprints Across the Supply Chain, International Journal of Production Economics, Elsevier Science, 1–23. Thorpe, MW 2009, China and East Asian Production Networks: Some Policy Implications, International Journal of Economic and Business Research, 1(3), 291–306. Thorpe, MW 2009, The Globalization of the Wine Industry: New World, Old World and China, China Agricultural Economic Review, 1(3), July, 15–34. Watfa, M & Abu Shahla, F 2009, An Energy Aware Sensor Network Query Processing System, INFOCOMP Journal, 8(1), 45–54. Watfa, M & Commuri, S 2009, Self Organization of Sensor Networks for Energy-Efficient Border Coverage, IEEE Journal of Communications and Networks (JCN),b(IEEE publishers) 11(1), 57–71. Watfa, M & Yaghi, L 2009, An Efficient Online Battery Aware Geographical Routing Algorithm for Wireless Sensor Networks, International Journal of Communication Systems, (Wiley Publishers), 23(1), 41–61. Watfa, M, Daher & Al Azaar, H 2009, An Energy Aware Sensor Network Query Processing System, INFOCOMP Journal, 8(1), 37–44. Watfa, M, El Ghali, M & Halabi, H 2009, A Hybrid Security Protocol for Wireless Sensor Networks, International Journal of Communication Networks and Distributed Systems (IJCNDS), (INDERSCIENCE Publishers), 3(2), 116–145. Watfa, M, Kawtharani, J & Mirza, O 2009, BARC: Battery Aware Reliable Sensor Network Clustering Algorithm, Journal of network and Computer Applications,n32(6), 1183–1193. Whelan, RJ & Denham, AJ 2009, Causes of Spatial Patterns of Fruit Set in Waratah: Temporal Vs. Spatial Interactions Between Flowers on an Inflorescence. Austral Ecology, 34, 24–34. Whelan, RJ, Ayre, DJ & Beynon, F 2009, The Birds and the Bees: Pollinator Behaviour and Variation in the Mating System of the Rare Shrub Grevillea macleayana. Annals of Botany, 103, 1395–1402. Whelan, RJ, Sumner, J, Mooney, C & Farrier, D 2009, A State is not an Island: Conserving Evolutionary Potential in the Face Of Climate Change by Listing Populations under Current Threatened Species Legislation. Australian Journal of Natural Resources Law and Policy, 13, 137–160. Zakaria, N, Mohd Yusof, SA & Zakaria, N 2009, Why Should I Tell You? Online Disclosure Behaviors of Global Customers in E-Commerce: Using Privacy and Cultural Perspectives, International Journal of Virtual and Networking Organization,6(6), 604–619.

Refereed Conference Papers Aghazade, Z, Dehghani, N, Farzinvash, L, Rahimi, R, AleAhmad, A. Amiri, H & Oroumchian, F 2009, Fusion of Retrieval Models at CLEF 2008 Ad-Hoc Persian Track, Evaluating Systems for Multilingual and Multimodal Information Access, 9th Workshop of thebCross-Language Evaluation Forum, CLEF 2008, Aarhus, Denmark, 17–19, September 2008, Revised Selected Papers, Peters, C; Deselaers, TH; Ferro, N; Gonzalo, J; Jones, GJF; Kurimo, M; Mandl, Th, Peñas, A; Petras, V (eds), (5706/2009), 97–104. AleAhmad, A, Kamalloo, E, Zareh, A, Rahgozar, M, & Oroumchian, F 2009, Cross Language Experiments at Persian at CLEF 2008, Evaluating Systems for Multilingual and Multimodal Information Access, 9th Workshop of the Cross-Language Evaluation Forum, CLEF 2008, Aarhus, Denmark, 17–19, September 2008, Revised Selected Papers, Peters, C, Deselaers, Th, Ferro, N.; Gonzalo, J, Jones, GJF, Kurimo, M.; Mandl, Th, Peñas, A, Petras, V (eds). (5706/2009) 105–112. Balakrishnan, MS & D’Lima, M 2009, Gender Riptides: A case to Relook Governmental, Management, and Educational Policy, Academy of International Business Conference, San Diego, USA, June 2009. 1–39. Balakrishnan, MS 2009, Approaches to Enter Emerging Markets: A UAE Case Study Topic, Hawaii International Conference on Business, Hawaii, USA, 12–15, June, 1–28. Bell, M, Carr, P & Whelan, RJ 2009, Developing International Perspectives through Videoconference Tutorials for Global Learning. In H. Wosniak & S. Bartoluzzi (eds) the Student Experience: Proceedings of the 23rd HERDSA Conference: 539–544. HERDSA, Darwin. Biju, S 2008, E-learning and Blended Learning in the Gulf region, CISSE 2008 Conference, Bridgeport University, US. 1–3. Biju, S 2009, Agile Software Development and its Advantages, CISSE 2009 Conference, Bridgeport University, US, 1–5. Ca, S, Goh, M, de Souza, R & Sundarakani, B 2009, Need for Speed: The Antecedents of Speed-To-Market in Supply Chains. In Proceedings of the 14th International Symposium on Logistic(14th ISL). Centre for Concurrent Enterprise, Nottingham University Business School, UK, 43–52. Damankesh, A, Singh, J, Jahedpari, F, Shaalan, K, & Oroumchian, F 2009, Using Human Plausible Reasoning as a Framework for Multilingual Information Filtering, The Cross-Language Evaluation Forum (CLEF 2009), Corfu, Greece, 1–7. Hosie, P, Jayashree P, Tchantchane, A & Seng, B 2009,An Asian Perspective on The Influence of Age, Job Characteristics and Training Opportunities on Job Satisfaction. In 7th International Conference on Management, Greece, 6–9 July 2009:1-27.


UOWD Publications

Huda, I, Nor Iadah, Y, Zahurin, MA, Zulkhairi, MD, Osman, G, Shafiz, MY, Mohd Nizam, S, Mohamad Amir, AS, Azman, Y, Mohd. Khairudin, K & Rafidah, Z 2009, ‘Rural Communities’ Information Needs and ‘Portal Desa’ Template. In Proceedings of International Conference on Rural Information and Communication Technology, Bandung, Indonesia, 17–18 June. 100–105. Jayashree, P, Hussain, SJ, & Van Over, D 2009, Applying the Balanced Scorecard System for Strategy Deployment linked to Performance Management in Institutions of Higher Education–A Proposed Framework, 3rd International Quality Congress, 6–7 April, 2009, Dubai, 1–10. Jooste, L 2009, Combining the Cash Flow Statement and the Life-Cycle Theory to Measure Performance. In the proceedings of the SAIMS 2009 Conference, Main Conference Centre, Summerstrand Hotel, Port Elizabeth, South Africa, 1–30. Jooste, L 2009, Comparing Ethical Perceptions of Earnings-Management Practices. In Proceedings of the SAIMS 2009 Conference, Main Conference Centre, Summerstrand Hotel, Port Elizabeth, South Africa, 1–18. Karimpour, R, Ghorbani, A, Pishdad, A, Mohtarami, M, AleAhmad, A, Amiri, H & Oroumchian, F 2009, Using Part of Speech Tagging In Persian Information Retrieval, Evaluating Systems for Multilingual and Multimodal Information Access, 9th Workshop of the Cross-Language Evaluation Forum, CLEF 2008, Aarhus, Denmark, 17–19, September 2008, Revised Selected Papers (eds), Peters, C; Deselaers, Th, Ferro, N, Gonzalo, J, Jones, GJF, Kurimo, M, Mandl, Th, Peñas, A, Petras, V. (eds), (5706/2009), 89–96. Khan, ZR & Samuel, SD 2009, E-Cheating, Online Sources and Technologies–A Critical Review of Existing Literature. Presented at 9th Global Conference of Business and Economics. Cambridge University, UK, 16–17 October, 1–10. Khan, ZR 2009, E-Cheating and Calculator Technology:A Preliminary Study into Casual Implications of Calculator-Technology Usage on Students’ Attitude Towards E-Cheating. Presented at 5th International Joint Conferences on Computer, Information,and Systems Sciences,and Engineering.[Online],4–12, December 1–6. Koshy, S 2009, Innovative Assessment: The Workshop Method. Paper presented to Conference of the International Journal of Arts and Sciences, Bad Hofgastein, Austria, 1–4 June, 1–8. Mitra, S & Sikdar, A 2009, An exploration of Gender Stereotypes in Perception and Practice of Leadership, 9th Global conference on Business & Economic,Cambridge University, Cambridge, UK, 16–17 October, 1–8. Mitra, S, Tan, A & Thorpe, MW 2009, A Source of Innovation and Knowledge for Competitive Advantage, Creating a Globally Competitive Logistics Cluster: the UAE Experience, University of Wollongong in Dubai, Society for Global Business and Economic Development (SGBED), Second Research Symposium, Business Clusters 12–13 January, 1–6. Morrison, JK 2009, From Global Paradigm to Grounded Policy: Local Socio-Cognitive Constructions of International Development Policies and Implications for Development Management. Presentation at Development Studies Association Annual Conference, Ulster, Northern Ireland, 3–7 September, 1–36. Muhammad, N, Rodrigues, G, & Fernandes, C 2010, Extent of Globalization in MENA Countries: An Empirical Analysis, International Journal of Business & Globalization, 4(2), 95–109. Musyrifah, M & Shafiz, MY 2009, Understanding Women Contribution through SCOT in Open Source Software Innovation paper presented to the International Conference on Research and Innovation in Information Systems (ICRIIS'09), Johor, Malaysia, 8–9 December, 1–6. Nekhili, R & Muhammad, N 2009, Volatility Spillovers Among the Gulf Arab Emerging Markets, The 3rd International Conference on Computational and Financial Econometrics, Limassol, Cyprus, 29–31 October, 1–14. Nor Farzana, AG, Nor Iadah, Y, Zahurin, MA, Mohd. Khairudin, K, Zulkhairi, MD, Huda, I, Shafiz, MY, Syahida, H & Rafidah, AR 2009, The People Factor in Supporting Sustainability of TCs: A Malaysian Perspective. In Proceedings of International Conference on Rural Information and Communication Technology, Bandung, Indonesia, 17–18 June, 326–329. Nor Iadah, Y, Shafiz, MY, Zahurin, MA, Huda, I, Mohd Khairudin, K, Zulkhairi MD, Nor Farzana, AG, Rafidah, AR & Syahida, H 2009, The Influence of Community Characteristics towards Telecentre Success. In Proceedings of International Conference on Rural Information and Communication Technology, Bandung, Indonesia, 17–18 June, 317–320. Sarabdeen, J & Rodrigues, G 2009, Barriers in E-Government Implementation, GABER 5th International Conference: Corporate Strategies and Government Policies: 21st Century Challenges of Global Business & Economic Issues, Kuala Lumpur, Malaysia, Dec 2–30, 1–9. Sarabdeen, J 2009, E-Consumer Redress Mechanism for Negligence in Malaysia–A Survey Analysis, 11th IBIMA International Conference, Cairo, Egypt, 4–6, January, 1766–1772. Sarabdeen, J, Di-Miguel-Molina, M 2009, Protection of Children in Social Network Sites in Malaysia and Spain: A Comparative Legal Analysis, In Proceedings of the 8th WSEAS International Conference on Recent Advances in E-Activities, Information Security and Privacy, Puerto De La Cruz, Tenerife, Canary Islands, Spain, 14–16, December, 105–110. Saxena, R & Khandelwal, P 2009, A Study of Industry Attitude Towards Green Marketing: An Empirical Investigation. In Green Economics Institute UK, 4th Annual GreenEconomics Conference. Mansfield College, Oxford University, 31 July–1 August, 1–5. Saxena, R & Khandelwal, P 2009, Green Marketing as a tool for Gaining Competitive Advantage: A Study of Customer Perception. In College of Business, University of Houston-Downtown, USA. International Conference on Technology and BusinessManagement (ICTBM’09). Al Ghurair University Dubai, 29 March–1 April, 1–14. Saxena, R & Khandelwal, P 2009, Magic of ‘Feel Good’ and ‘Look Great’ at Giordano. In Institute of Management Education (IME) Sahibabad India. International Conference on Business Cases (ICBC’2009). Ghaziabad, India, 26–27 November, 1–18. Saxena, R & Khandelwal, P, 2009, Green Marketing: A Challenge or an Opportunity in the


Global Environment. In University of California, Santa Barbara, USA. Second Global Studies Conference. Zayed University Dubai, 30 May–1 June, 1–12. Saxena, R and Khandelwal, P 2009, Enter the Bandwagon of Green Marketing for Sustainable Growth. 2nd Applied Business Research Conference (ABRC), International Islamic University Islamabad, Islamabad Pakistan, 28–29October, 1–4. Schadewitz, N & Zakaria, N 2009, Cross-cultural Collaboration WIKI-Evolving presented to the Second Research Symposium Society for Global Business & Knowledge about International Teamwork. In 2nd International Workshop on Intercultural Collaboration, Stanford University, California, USA, 20–21, February, 1–6. Shafiz, MY, Mohamad F, MM, Mohd Khairudin, K, Mohd. Syazwan, A & Kamarul FH 2009, The Formation of Social Capital in USJ Virtual Community. In Proceedings of National Seminar on e-Community 2009 (SKeKom2009), Kuala Lumpur, Malaysia, 18–19 March. 1–6. Shafiz, MY, Mohd Azlan, Y & Abdul Razak, C 2009, Nurturing and Promoting Entrepreneurship in Academic Institutions: The Case of Universiti Utara Malaysia. Paper Economic Development (SGBED), Dubai, UAE, 12–14 January. 1–5. Shen, KN & Khalifa, M 2009, Facebook Usage among Arabic College Students: Preliminary Findings on Gender Differences. The 9th International Conference on Electronic Business (ICEB), Macau, China, 30 November–4 December, 1080–1087. Shen, KN & Shakir, M 2009, The Role of Espoused National Cultural Values in Facebook Adoption: A Replication with Arabic Sample. 9th International Conference on Electronic Business (ICEB), Macau, China, 30 November–4 December, 286. Shen, KN and Khalifa, M 2009, System Design for Identification in Virtual Communities, 2009 International DSI Conference, June 24–27, 2009, Nancy, France, 1-20. Shen, KN and Shakir, M 2009, Internet Usage among Young Arab Students: Preliminary Findings, European and Mediterranean Conference on Information Systems (EMCIS), 13–14 July, Izmir, Turkey, 1–10. Shen, KN, Zhang, P, and Tarmizi, H 2009, The Role of Culture in Women Interacting with ICT, panel discussion, International Conference on Information Resources Management (Conf-IRM 2009), May 21–23, Al Ain, UAE. Sikdar, A & Mitra, S 2009, An Exploration of Gender Stereotypes in Perception and Practice of Leadership, Paper presented at 9th Global Conference in Business and Economics, Cambridge, UK, 16–17 October, 1–8. Thorpe, MW & Connell, J 2009, International Conference on Managing Creativity and Innovation (ICMCI), Managing Creativity and Innovation, Do Clusters Support Innovation? An Inside View of Two Dubai Based Clusters, IMT Ghaziabad, India, 9–10 January, 1–21. Thorpe, MW & Connell, J 2009, Society for Global Business and Economic Development (SGBED),11th International Conference on Global Business and Economic Development, The Dubai Model of Economic Development, Bratislava, Slovak Republic, 27–30 May, 1–18. Thorpe, MW & Connell, J 2009, Society for Global Business and Economic Development (SGBED), Second Research Symposium, Business Clusters: A Source of Innovation and Knowledge for Competitive Advantage, Clusters and Competitive Advantage? Evidence from Service-based Industries in Dubai, University of Wollongong in Dubai, 12–13 January, 1–23. Thorpe, MW & Mitra, S 2009, TCI, Learning Clusters, 12th TCI Global Conference, A Cluster Approach to Regional Development: The Role of Free Zones in Dubai, Jvaskyla, Finland, July 12–16, 1–25. Todd, C, Biju SM, Tchantchane, A, Kabir, A, Kazmi, S & Yakoob, B 2009, An Interactive E-Learning Environment for Autistic Students, MCTM09 Conference, Manipal University, Dubai, UAE, 1–11. Watfa, M, Moubarak, M 2009, Building Performance Measurement Tools for Wireless Sensor Network Operating Systems. In Proceedings of ACM International Conference on Advances in Mobile Computing & Multimedia (MOMM 2009), Kuala Lumpur, Malaysia, 14–17 December, 599–604. Whelan, RJ 2009, The Ecology of Fire-Developments Since 1995 and Outstanding Questions. In Proceedings of the Royal Society of Queensland, 115, 59–68. Whelan, RJ, Collins, L & Loemker, R 2009, Predicting Threatened Species Responses To Fuel Reduction For Asset Protection. In Proceedings of the Royal Society of Queensland, 115, 77–83. Willemyns, M, 2009, Communication and social identity dynamics in UAE organizations. In Proceedings of the 11th International Business Research Conference, Sydney, December 2–4, 27–36. Willemyns, M, Gallois, C, and Callan, VJ, 2009, The Impact of Sex and Role Identity on Employees’ Perceptions of Australian Managers Communication Style. In Proceedings of the Annual London Conference on Management, Finance and Economics, London, 9–10 July, 56–68. Willemyns, M. 2009, The Rapid Transformation of Emirati Managers’ Values in the United Arab Emirates (Invited Speaker). In Proceedings of the Arabian Training and Development Organization (ARTDO) International Conference, Sharm El Sheikh, Egypt, 2–4,February, 6–7. Zahurin, MA, Huda, I, Mohd Khairudin, K, Nor ladah, Y, Shafiz, MY & Zulkhairi, MD 2009, Management Practice in Sustaining Telecentres. In Proceedings of National Seminar on e-Community 2009 (SKeKom2009), Kuala Lumpur,vMalaysia, 18–19 March. Zakaria, N, and Abdul Talib, A 2009, Understanding Cultural Impacts of Global Virtual Teams: A Malaysian Case, Society for Global Business and Economic Development. 2nd Research Symposium–Business Clusters: A Source of Innovation and Knowledge for Competitive Advantage, University of Wollongong, Dubai, UAE, 12–14, January, 1–15. Zakaria, N, Cogburn, DL, Khadapkar, PS & Louis, C 2009, Using Keyword Analysis and Data Mining Techniques to Explore the Impact of Culture on Decision-Making Processes in Transnational Civil Society Networks. In Proceedings of the 59th International Communication Association, California, USA, 21–25 May, 1–23. Zulkhairi, MD, Rafidah, AR, Huda, I, Nor Iadah, Y, Zahurin, MA, Shafiz, MY, & Mohd Khairudin, K 2009, Strategy for Telecentres Sustenance. In Proceedings of International Conference on Rural Information and Communication Technology, Bandung, Indonesia, 17–18 June, 321–325.

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