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scholar Volume 6 Issue 1 June 2010


New Developments Focus on Faculty

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Researchers’ Corner AIB Mena

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Government, Industry and Community Collaboration ___ page 16 Student Research Activities __ page 20

UOWD Publications __________ page 27

SCHOLAR is a biannual publication of the Research Committee at the University of Wollongong in Dubai (UOWD). For further details email:

Dr Peter Hosie Editor Mr Immanuel Moonesar Associate Editor Mrs Rana Al Jamal Layout and Design


From the Chair’s Desk

From the Chair’s Desk Two years ago the UOWD Research Committee took on the challenge of identifying and implementing ways of increasing faculty research output and external competitive grants. UOWD academic staff have already made huge strides forward on both these fronts. Our 2009 publication of books, book chapters and refereed journals have increased substantially over the 2008 numbers. 2010 already looks to be very promising, as UOWD researchers have made many presentations at international conferences and new publications are appearing regularly in the Research Information System (RIS). In recognition of our research output in 2007-08, the UOWD Research Committee received a cheque of AED 39,427.09 from the University of Wollongong. Five of the six full grant proposals submitted by UOWD staff to the National Research Foundation have been rated as either ‘highly competitive’ (Drs Catherine Todd and Kamal Jaffar) or ‘competitive’ (Drs Jawahitha Sarabdeen and Gwendolyn Rodrigues, Payyazhi Jayashree, Michael Thorpe, Peter Hosie and Professor Rob Whelan). This ‘success rate’ is 83%, substantially above the national average of 58%.

The Emirates Foundation is a highly competitive granting scheme, and one of the few current sources of research funding in the UAE. I would like to congratulate Kathy Shen for her success as a Principal Investigator in gaining an Emirates Foundation grant of AED 179,712. This grant is for a highly topical project on Social Networking Site Usage Among UAE Adolescents: Antecedents, Consequences, and Gender Differences– with Professor Mohamed Khalifa and Professor Ping Zhang (Syracuse University, NY) as co-investigators. Dr Mohamed Watfa and Professor Mohamed Khalifa have also been successful in winning Emirates Foundation research grants with the final funding allocation being negotiated. This issue of Scholar features grant recipients, Dr Kamal Jaffar and Dr Kathy Shen in the ‘Research Corner’. In April, Professor Judy Raper (Deputy Vice Chancellor-Research, UOW) and Professor Joe Chicharo (Pro ViceChancellor-International, UOW) shared their expertise in a workshop about research student supervision. They also highlighted the fact that postgraduate student research demands the highest

standards and ethical practices. I am pleased to say that UOWD has now formed an Ethics Screening Committee to develop policies and processes for reviewing human ethics clearance proposals from UOWD staff and future research students. The Commission for Academic Accreditation has approved our doctoral degree proposals. It is our intention to start these programs in the latter half of 2010 and we are currently working on the admission requirements, selection procedures and marketing plans. Perhaps you have noticed the new format and layout of this issue of scholar? Like our research efforts we are constantly focussed on continuous improvement. I would like to extend my appreciation to Dr Peter Hosie, Immanuel Moonesar, Rana Al Jamal and Odelia Mathews-Xavier for their work on the revised layout and design. Scholar will continue to include the key sections of Research Corner, Student and Alumni research and will chronicle our research grants and conference attendance. We have also included a new section in this issue on the membership of editorial boards of journals by faculty.

Professor Rob Whelan President, UOWD Chair, Research Committee


New Developments UOWD Ethics Screening Committee A UOWD Ethics Screening Committee has developed as a subcommittee from the UOWD Research Committee. The structure and process of the UOWD Ethics Screening Committee outlines the following key objectives To provide approval for external researchers to conduct research at UOWD  To conduct pre approvals for UOWD staff as a guide to check for completeness and addressing any local/ cultural sensitivities on ethics related issues  To expedite the Ethics Clearance Approval process  To build trust in this process for delegated responsibility 

UOWD hosts visit from CAA UOWD hosted a Visiting Committee from the Commission for Academic Accreditation, UAE Ministry of Higher Education and Scientific Research over the past few days on the 3rd March 2010. The Committee assessed the University’s proposal to offer Doctoral programs. The Committee, led by Dr Bruce Taylor, one of the CAA’s Commissioners, included Professor George Stevens, from Kent State

University in the USA and Professor Lawson Savery, from Southern Cross University in Australia. UOWD President, Professor Whelan, farewelled the Visiting Committee in the Majlis on Tuesday afternoon and thanked them for their constructive approach to the visit and for a very thorough and insightful review.

UOWD receives AED 39,424.09 research funds from UOW Professor Judy Raper (Deputy Vice-ChancellorResearch, UOW) presents Dr Peter Hosie with a cheque for AED 39,424.09 in recognition ‘For Research Publication Output’ from UOWD. Dr Hosie thanked Professor Raper for cheque, on behalf of the UOWD Research Committee as well as for the active support for research provided by UOW. The funds will be invested into UOWD for inspirational and innovative research funding in Corporate Social Responsibility.


Experts highlight challenges of Higher Degree Research Two senior Australian academics Professor Judy Raper, Deputy-Vice-Chancellor (Research) at the University ofWollongong in Australia and Professor Joe Chicharo, ProVice-Chancellor (International) provided significant insights into the world of doctoral programs at a workshop on Higher Degree Research organised by the UOWD recently at its Knowledge Village campus. The workshop comes at a time when UOWD is launching its Doctor of Business Administration (DBA) and the Doctor of Philosophy (PhD) degree programs. The Commission for Academic Accreditation in the UAE has now approved our revised proposal to offer a DBA and Master of Business Research. UOWD will be first Nationally Accredited Private University in the UAE to offer doctoral programs. A debt of gratitude is owed to all the UOWD staff members who have worked so hard on this over the past 16 months. Particular appreciation goes to these staff: Prof Mohamed Khalifa for leading the campaign, Drs Peter Hosie, Kathy Chen, Tchanchane Latif, Michael Thorpe and the

Deans (Drs Mufeed Rawashdeh,Arijit Sikdar and Mohamed Salem - and past Dean David Van Over) for their inputs to the academic program, the staff of the Office of Institutional Effectiveness (Dr Daniel Kratochvil and Joice Priya, Shalini Manghat and Immanuel Moonesar), and the Registrar - Sandra Lee. As UAE universities venture into the unchartered territory of doctoral programs; experts have cautioned that the field of Higher Degree Research (HDR) demands the highest standards and ethical practices, especially in the area of student supervision. A host of key issues, including expertise of supervisors, code of practice, supervision and authorship guidelines. Describing HDR as ‘a rollercoaster ride from teacher to colleague’, Judy Raper touched upon issues such as legal requirements, responsible research, safety, ethics, research misconduct, authorship policy, intellectual property and commercialisation revenues.

and poor selection of a thesis examiner. She described the roles of a supervisor as directional, responsive coach, friend and master. Professor Joe Chicharo referred to the Annual Progress Report as critical, as it helps to monitor student progress and initiate corrective action at an early stage. He also stressed on the need to create an environment conducive for students to succeed during and after PhD completion. Both experts emphasised that HDR supervision was ‘serious business’. “HDR supervision is challenging, but at the same time it is also very rewarding,” said Judy Raper. The interactive workshop highlighted key challenges of HDR, including student behaviour, cultural issues, personal issues and motivation.

She identified issues that cause ‘most problems’ as initial selection of students, mismatched supervision, struggling students, emotional issues for students


Focus on Faculty

UOWD RESEARCH AWARD UOWD researchers secure Emirates Foundation grant and receives UOWD Research Award at the Spring Graduation Ceremony 2010. Dr Kathy Shen received an UOWD Research Award for her success as a Principal Investigator in gaining an Emirates Foundation grant of AED 179,712 for her project entitled “Social Networking Site Usage Among UAE Adolescents,Antecedents,Consequences, and Gender Differences”–with Professor

Mohamed Khalifa (UOWD) and Professor Ping Zhang (Syracuse University, NY) as co-investigators. The Emirates Foundation is a highly competitive granting scheme, one of the few sources of research funding in the UAE and this success is a credit to Dr Shen and her co-investigators.

Successful candidates for the Emirates Foundation Three UOWD Staff secures research grants Investigators

Project Title

Professor Khalifa Mohamed (UOWD), Dr Kathy Shen (UOWD) and Professor Douglas Vogel

Application of Semantic Networks to Computer-Mediated Discussions for the Enhancement of Group Processes and Performance Multi-Hop Wireless Energy Transfer in Sensor Networks

Dr Mohamed Watfa (UOWD) and Dr Hend Al Qazimi UAE University,AL Ain Dr Kathy Shen (UOWD), Professor Mohamed Khalifa (UOWD) and Professor Ping Zhang (Syracuse University, NY)


Social Networking Sites Usage Among UAE Adolescents: Antecedents, Consequences, and Gender Differences

UOWD launches 2010 Research Seminar Series

A research seminar on Organic Medical Bionics was held on 1 February, 2010 by the UOWD Research Committee at the UOWD. This was the first event in 2010 UOWD Research Seminar Series.

The seminar topic was nanotechnology and bionics–frontiers of medical science. The speaker was Professor Gordon Wallace, Director of Australian Research Council’s Centre for Excellence for Electro-materials Science an Australian Government funded research centre based at the University of Wollongong,Australia, that also involving leading researchers in many countries–including the US, Ireland and South Korea. The discussion focused on how the ability to communicate across the biology-electronics (bionics) has fascinated biologists and medical engineers and spurred them to continue research, leading to recent successes in the field. These breakthroughs include the cochlear implant, the heart pacemaker and the recently emerging field of neural prostheses, enabling nerve regeneration with limb placements and repair of spinal cord injuries. All of these advances have required the ability to communicate across an ‘electrode’– cellular interface, a major challenge in modern medical science.

National Research Foundation UOWD researchers excel UOWD researchers fared extremely well in the recent UAE National Research Foundation grant outcomes. Their success rate in the ‘competitive’ and ‘highly competitive’ categories was 83% (5 of the 6 full proposals submitted by UOWD), which was well above the national average of 58%.

The following grants have been rated as ‘Highly Competitive’** or ‘Competitive’* Virtual Manipulation and Force Sensing During Inner Ear Surgery for Clinical Application**

Dr Catherine Todd

New Design Approach for Safer and Economical Structures in Seismic Regions**

Dr Kamal Jaafar

Rapid Habitat Conversion in Dubai: Quantifying Effects on Avifauna and Predicting Future Changes*

Professor Robert Whelan

User Adoption of E-government in UAE*

Dr Jawahitha Sarabdeen and Dr Gwendolyn Rodrigues Dr Payyazhi Jayashree, Dr Peter Hosie and Dr Michael Thorpe

Is the Level of Wealth Related to an Individual’s Happiness? Indicators of Gross National Happiness in the United Arab Emirates*

UOWD congratulates these researchers on this recognition, at a national level, of their research abilities and the quality of their particular proposals.


Researchers’ Corner Dr Kamal Jaafar Current Position: Associate Professor, Director of Engineering Management, Faculty of Computer Science and Engineering, UOWD. Qualifications: BS Balamand, MBA Ashcroft, MPhil, PhD Cambridge. Research Achievements: Research published in well regarded engineering journals such as the, Canadian Journal for Civil Engineering and Magazine of Concrete Research. Research presented at various international conferences in UK, USA, Greece and Italy. Over 15 research publications ranging from book chapters, journals and papers in international conference proceedings. Honoured by Prince Charles as Fellow of the Cambridge Overseas Trust.Awarded First Prize at the Royal College of Physicists in London. Honoured by Lebanese government for academic achievements. Served as guest reviewer for number of international journals and held a consultant positions at different construction and petroleum companies.

My Research Philosophy Research is an extremely dynamic process.As time goes by, certain areas of research become more critical.The main challenge is to have a research track that addresses both current and future needs in addition to having the access to funding and the facilities. In the field of civil engineering, designing and research are both a cyclic process. It starts with a proposition to the presented problem, followed by an evaluation which leads to a better understanding and adaptation of the problem formulation. This brings the cycle back at the beginning by developing a new proposition for the adapted problem formulation. Structural design of both buildings and bridges entails a complex understanding of innovation, efficiency and economy. This understanding combined with creativity, commitment and passion is at the heart of advancements in structural design.The area of concerned interests is to develop structural designs that are practical, economical and safe that might be subjected to seismic loads. Many of the existing structures around the world lack the minimum requirements for seismic design and hence a major research challenge would be to contribute to the current design practises that enhance the seismic safety of our structures. Both experimental and theoretical inquiries are important in advancing our understanding in


this field. Experimentally, I am interested in investigating such possibilities by using new method for reinforcing concrete structures. Theoretically, numerical studies based on firstprinciple calculations (sectional crack analysis) and simulations based on finite element method benefit the improvement of our physical understanding and offer critical insights for experimental studies.

My Research Outcomes To date, my contributions are focused in the area of structural design and safety.Within the last few years, my publications have focused on modifying building and structural design standards to improve rigidity and safety with respect to seismic hazards.The theory I have developed is now part of CALTRANS (California transportation code) and the New Zealand code for structural design. I am also committed to making strong contributions to the field in the areas of sustainable developments. For these reasons I focus my research efforts along several threads. The most important contributions to the field are theoretical developments and frameworks. In this type of research, I propose or develop new structural design methods that are safe and economic. Such kind of research contributions has the greatest potential for impact in the construction field. Secondly, I value empirical research that tests new or innovative theories.

Both of these types of studies inform future research and depending on the results or implications, may inform practice.

My Research Experience My research career began at the University of Cambridge (UK), where I focused on concrete structural and its bonding mechanism with steel reinforcement.After obtaining my MPhil while at the same time being exposed to the concept dynamic structures in Civil Engineering, I began working with Cambridge Research Center for Bridge Assessments; providing a research study on how to restrain the dynamic oscillations for the London Millennium Bridge. My primary research over the past four years, both currently at UOWD and also at other universities, has dealt with confinement and its effect on the shear behaviour of concrete structures. The main aim was to develop a theory to quantify the shear contribution of confinement reinforcement. In this research channel, the validity range of an integral averaging computation of the shear capacity provided by spiral reinforcement was examined. A discrete computation of the shear capacity, which is based on imaginary crack sectional analysis, was presented and compared to the discrete method proposed by Priestley and Park. My research showed that for relatively large pitch of the spirals and

MY CURRENT RESEARCH: Right now I am captivated by the huge international interest in construction sustainability and green developments. There is a huge need for unified construction standards and practices. Therefore sustainability has to grow gradually to become a social and practical norm; otherwise its implementation, successes and failures will be hard to assess.An enduring long-term regard for sustainability as a way of business is essential to the future of the construction industry and could benefit individuals as well as contributing to global solutions.The starting point for all members of the construction industry that wish to approach sustainability as a business opportunity must be in realising the long term benefits and rethinking operations in four key areas: energy, material, waste and pollution.As part of this initiative I have been invited by the Abu Dhabi Urban Planning Council to submit a study and comments on the Estidama plan that the Abu Dhabi Government has adopted for Masdar City.

for a variable crack inclination angle, the integral computation yields results that are 10% to more than 50% non conservative.

“This understanding combined with creativity, commitment and passion is at the heart of advancements in structural design.” practices so that the performance of the structures is predictable and acceptable.

My Research Projects Research Challenges and Motives Whenever there is an earthquake related disaster in the news, with pictures of collapsed buildings and other structures strewn all over the place, one may probably think that earthquake resistant design of structures is still in the dark ages. Of course, the objective of professionals engaged in the area is to create various cost effective design solutions to make structures less vulnerable to earthquakes, even large earthquakes. As a multidisciplinary field of engineering, the design of earthquake resistant structures is at a threshold from where many exciting developments are possible in the coming years. Developments of new techniques offer significant promise in reducing seismic risk. Notable improvements have been made in our understanding of earthquakes and the response of structures: (1) advances in modelling ground motions, (2) development of more involved and complex analysis tools and (3) a gradual replacement of descriptive codes by performance based design procedures are some of the significant changes in this direction. The challenges therefore are, to keep developing new techniques and to keep improving the existing

In a recent award winning article by “Myth and Fallacies in Earthquake Engineering” Priestley devotes a section to what he rightly describes as ‘the shear myth(s)’ He states “Shear design of reinforced concrete is so full of myths, fallacies, and contradictions that it is hard to know where to begin in an examination of current design. Perhaps the basic myth central to our inconsistencies in shear design is that of shear itself”. My research is aimed at contributing to the development of new methods of shear reinforcement in beams near potential plastic hinges utilising the enhancing effects of confining spirals on the ductility and strength of the concrete compression region. A Particular emphasis is placed on examining the shear contribution of spirals and the shear transfer mechanism associated with their geometrical configuration. My research tackles this problem, using both experimental and analytical approaches.

My Future Research Goals A key component of my research strategy that supports the scholarship of integration will consist of collaborating with other specialties within civil engineering, e.g.,

transportation, structures, and construction, as well as other departments and research centres/ institutes within and outside the university. In particular, I will attempt to collaborate with the ministry of public work since my area of research is of major interest to governmental agencies at both the local and federal levels and academic institutions. I am fully motivated to collaborate with ‘The National Center for Meteorology and Seismology’ (NCMS, the sole national authority on meteorology and seismology). One of the main objectives is to establish collaboration is to contribute to this effort through the provision of innovative, economical and practical engineering guidelines for seismic design. A second component of my research plan is to maintain a diversified research program by including projects from various civil engineering research areas that seek to solve current problems of our infrastructure, i.e., scholarship of application, and to include both undergraduate and graduate students in my research projects. I will be actively seeking research funding from various sources to support my research. The UAE provides us with many research opportunities such as the National Research Foundation and the Emirates Foundation.We should take every opportunity to make advantage of national grants.


Researchers’ Corner

Green money Those that don’t recognise the business benefits of green construction are missing out, says UOWD Director of Engineering Management Dr Kamal Jaafar. Currently, the UAE has the highest ecological footprint per person in the world (11.9 global hectares per person) due to carbon dioxide emissions, water extraction and desalination. The UAE construction industry is coming under the particular scrutiny of government, the consumer and environmentalists.This will affect every stage of the construction process, from planning and design to assembly, operation and disposal, and it will affect all members of the industry, from small building firms to large construction companies. Until recently, the challenge of sustainability has not been fully understood nor taken up by industry. A lack of long term perspective, resistance from the public to the idea of buildings having a different appearance and function, and ambiguities in the idea of sustainable development have all caused suspicion. There has been a lack of transparency and cooperation within the industry, not to mention a failure to realise the potential benefits at stake, which has led to the view of sustainability as another policy driven burden. In fact, sustainable development is not just another social or environmental policy; it is a business opportunity as well. By reviewing their activities with a more sustainable


Dr Kamal Jaafar: big project MASDAR city

perspective, construction businesses in the Gulf region could go beyond reducing detrimental environmental impacts. In many cases they will also benefit from an improved and more profitable operation. An enduring long term regard for sustainability as a way of business is essential to the future of the construction industry and could benefit individuals as well as contributing to global solutions. The construction industry in the UAE has implemented a number of applications in Masdar City, where a number of key performance indicators have been issued. An action plan was developed by a number of consultants that outlines what Masdar wants to achieve, such as an efficient design and the procurement of materials for cost and energy saving. It considered the green supply chain, recyclability, environmental implications and construction methodology. Inroads to a sustainable construction industry are being made within the UAE. Many of the high profile projects appear to be using the LEED tool and the local tool ‘Estidama’ is being developed. In a highly competitive market, it would appear that construction companies understand the importance of sustainable building and are able to embrace the principles through the construction process. However, if sustainability is not a requirement within a contract documents it is unlikely that contractors will self impose these principles,

even to create a point of difference. Jaafar’s steps to going green: Start with simple, achievable goals such as separating recyclable materials for collection and reuse.  Use energy efficient lighting solutions and natural light to reduce generator usage.  Organise recyclables collection agencies at project bidding stage; recycling scrap materials, such as metals, can be profitable and reduce tender price.  In due course, review more advanced energy saving initiatives such as the implementation of solar and wind power.  Employ people experienced in the delivery of green buildings.  With experience and knowledge, create procedures and processes that become standard practice.

Overcoming obstacles There is a daunting task ahead to get all on board with this topic. The majority of construction site workers are not motivated and are under educated in most aspects of sustainability. As well as the additional cost that suppliers require for sustainable products, (due to availability) there is a huge requirement for easily accessible recycle facilities. I believe that education and desire, over initial cost and availability in a specified time frame is the biggest hurdle.

“If sustainability isn't a requirement within a contract it's unlikely contractors will self impose these principles.” While construction companies understand the need for green building and sometimes understand the associated requirements during the construction process, the key to delivering this outcome relies heavily on a client decision to pursue it in the first instance. A client that places no need for third party certification/ validation is likely to reduce the environmental success of the project. “Green building requires buy in from the clients, designers and contractors” While the design may have strong green principles, the construction processes adopted can work against this sustainable design to a point where certification as a green building isn't possible. The holistic process of green buildings requires buy in from clients, designers and contractors. Accordingly, some clients–while desiring green–are not certifying their projects, which results in a compromise.Without the project being certified there is no way to assess and benchmark the environmental success of the project. In the last year, the cost of green is high on the agenda for developers. Clearly there is a mismatch of green building payback in a community that has a relatively low cost of energy; disappointing at a time when change is a necessity rather than an option. It has been noticed that the cost associated with sustainable construction development is considerable in the short term and will only have a financial payback in the long term; as most developers are not willing to invest in

this long term option. It is clear that cost is a major factor in determining whether sustainability is further developed or not, but according to developments in the UAE market, it seems that cost is the number one driver and has already impacted the development of Masdar City, which recently came under review.

The review of Abu Dhabi Masdar City reflects cost issues. Standards and limitations The starting point for all members of the construction industry that wish to approach sustainability as a business opportunity must be in realising the long term benefits and rethinking operations in four key areas: energy, material, waste and pollution. Still, different approaches to sustainable construction are adopted worldwide.

Cooperation between industry bodies and governments, and transparency in what we are doing can help reduce the burden of change. But in the end, change will come only when individual firms take up the challenge of operating in a sustainable way. Hence, there is a huge need for unified national construction standards. Sustainability has to grow gradually to become a social and practical norm; otherwise its implementation, successes and failures will be hard to assess. National standards for the industry would be difficult to regulate and implement full scale in a short time frame due to the traditional ‘use what is necessary’ mentality to design and complete a project. It has been thought that the development of Estidama was necessary to create a local robust environmental assessment tool that responded to the difficulties of the UAE.The tool, however, has been in pilot or draft mode for a number of years with no visible programme for its implementation. Perhaps the UAE should consider using the tried and tested environmental tools for a number of years locally, understand their limitations and then enhance these with a local flavour. The LEED tool has been adopted by major projects all around the world, but might need to be tailored and developed to suit the UAE market, but this has yet to happen. Dr Kamal Jaafar is an Associate Professor in Engineering Management at UOWD.


Researchers’ Corner

Dr Kathy Shen Current Position: Assistant Professor in Information Systems, Faculty of Business and Management, UOWD. Qualifications: BSc, MSc Peking University, MPhil, PhD City University of Hong Kong. Research Achievements: More than 35 refereed journal and international conference publications.Two grants awarded from the Emirates Foundation and one grant from UOWD. Associate Editor for a top conference (ICIS) and one of the top journals (Information Systems Journal) in Information Systems (IS) field.

I would like to highlight two major areas, i.e., e-commerce and virtual communities. In the area of e-commerce, of particular interest is work about online impulse buying which was published in ICIS 2007, the top conference in the IS field. While most prior research assumes rationality and cognitive-loading process in online shopping, this research examined the impulsive nature of such behaviour. Theories from psychology and marketing are integrated with the human-computer interaction literature, leading to a model explaining the system design effect on triggering online buying impulse through organism factors, i.e., arousal, pleasure, and presence. This research represents an early attempt to investigate online impulsive behaviours as affected by IT. My most recent publications have been centred in the area of virtual communities with a focus on understanding the individual and social contingencies that translate the system design features into expected behaviours; for instance, community participation and knowledge / information contribution. In one study, two seemingly contradictory processes, i.e., self-verification and identification were examined as


contingencies for virtual community participation. Self-verification theory emphasises the importance of individuality expression in motivating people for social interaction; while identification highlights the influence of collective identities on community participation. These two mechanisms were examined separately in prior research and have implied distinct design guidelines. My research represents the first attempt to investigate such competing mechanisms and to reconcile the conflict in explaining the divergent effects of IT artifacts on online community participation. My Current Projects Built upon my prior research output, my current research attempts to extend to understand the impacts and usage of IT across different levels and within different usage contexts. 1. Social networking site usage (PI; Funded by the Emirates Foundation: 2010-2012) Since their introduction, Social Networking Sites (SNS), e.g., Facebook, have been rapidly expanding and profoundly affecting our society. They

have become an inescapable part of our lives, which is more evident among young people. While most people take such technologies for granted, our understanding about what drive people to SNS, what they use them for, and how they are affected by using SNS, remains murky. This research aims at making important theoretical and practical contributions. Existing theories for explaining IT adoption and usage will be extended further to explain the pattern of usage of SNS and its consequences. The theoretical development and empirical validation will be adapted to the particularities of the UAE environment. 2. Assimilation of Health Information Systems (PI; Funded by the UOWD Grant: 2010-2011) The adoption of information systems alone is not sufficient for achieving their anticipated benefits. It is rather the assimilation of these systems that is likely to realize their potential. Technology assimilation is defined as the extent to which the use of the technology diffuses across business processes and becomes routinized in the business activities. In this project, we aim to follow a multi-

“My research represents the first attempt to investigate such competing mechanisms and to reconcile the conflict in explaining the divergent effects of IT artifacts on online community participation.� level approach in explaining assimilation of information systems in general and health information systems in particular. 3. Application of Semantic Networks to Computer-mediated Discussions for the Enhancement of Group Processes and Performance (Funded by the Emirates Foundation 2010-2012; Co-PI with Professor Mohamed Khalifa). The proliferation of computer-mediated discussions, i.e., knowledge communities, has motivated a large body of research on the design and effectiveness of these tools. One of the main anticipated effects of computer-mediated discussions is the enhancement of the performance of distributed groups. However, most existing collaborative tools employ linear representations that offer little support for the visualization, conceptualization and contextualization of the discussion and therefore limit the collaboration. To address these drawbacks, we propose to apply semantic networks to the representation of computer-mediated discussions and to illustrate their ability to enhance the visualization, conceptualization and the

contextualization of the discussion. We also propose to empirically demonstrate the superiority of the semantic network representation of discussions over threaded discussions in terms of effects on group processes and outcomes. Research For Fun! I always think I might be one of those lucky persons to be able to do what I enjoy. Research for me is not only a profession or a job, but more importantly,

a source of joy in my life. It not only feeds my great appetite for new knowledge, but also brings all kinds of intellectual scholars to enrich my life. It keeps my mind always open to the unknown. I guess this is the real momentum for me to continue with this journey and to overcome those hard moments. In UOWD, I’m very happy to find many colleagues who share the same attitude and passion for research. With their companion, my journey will be more fun!


AIB-Mena Introduction and Conference in December: Academy of International Business - MENA

The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. Established in 1959, today AIB has 2955 members in 73 different countries around the world.AIB members include some of the most respected members currently in the field. The AIB is the leading global community of scholars for the creation and dissemination of knowledge about international business and policy issues. The AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice.The objectives of the Academy of International Business, as

set forth in its constitution, are to foster education and advance professional standards in the field of international business. These objectives include the following: 1. Facilitating the exchange of information and ideas among people in academic, business, and government professions who are concerned with education in international business. 2. Encouraging and fostering research activities that advance knowledge in international business and increase the available body of teaching material. 3. Cooperating, whenever possible, with government, business and academic organisations to further the internationalization objectives of the AIB.

CORE COMMITTEE AIB-MENA Chair and Founder Dr Melodena Stephens Balakrishnan Associate Professor MBA Program Director University of Wollongong in Dubai Contact Number: +971 4 367 2462 Treasurer Tim Rogmans Zayed University, Dubai, UAE. Secretary Dr Rob Bateman American University of Sharjah, Sharjah, UAE.


Conference Chair Dr Ian Michael Zayed University, Dubai, UAE. Program Chair Dr Payyazhi Jayashree University of Wollongong in Dubai, Dubai, UAE. News Letter Editor and Membership Secretary Immanuel Moonesar University of Wollongong in Dubai, Dubai, UAE.

Local Host: Mohammed Bin Rashid Established for SME Development: An agency of Department of Economic Development - Government of Dubai, BusinessVillage, Mohammed Bin Rashid, Dubai, UAE.

AIB-MENA 2010 Conference

AIB-MENA Conference, Dubai, United Arab Emirates Manara: A Call to Reignite Growth December 10-12, 2010.

Call for Papers The Organising Committee of the Academy of International Business – Middle East NorthAfrica Chapter is proud to present its inaugural conference in the beautiful, sunny city of Dubai during December 10-12, 2010. ‘Manara’ is an Arabic word for a Beacon.The Conference theme, “A Call to Reignite Growth” reinforces the renewed focus of the world on innovative methods to do business globally, as traditional methods gradually becomes irrelevant in a highly interconnected world.Particularly theAIBMENA Committee would like research to shed light on a promising region – the Middle East North Africa that often gets overlooked in international business research.

Theme: MANARA - A CALL TO REIGNITE GROWTH Types of Papers: Competitive Papers (Academic/ Practitioner and Student Papers) CONFERENCE TRACKS 1. International Business Key Areas of Research: Free trade zones; franchisee management/ interaction with foreign firms and local counterparts, entrepreneurship, logistics and market entry, international law, Sharia Law and government regulation, Wasta, Corporate Social Responsibility and governance;Uncertainty in decision making/ security management, Competitiveness and innovation/ R&D. 2. Global Marketing Management and the Value Chain Key Areas of Research: Adaptation of global brands; creating indigenous brands and making them international; creating value in an international market place (can also look specifically at key industries like health,airline, tourism, hospitality, education, telecommunication, banking, etc); managing negative perceptions; innovations in communications; retail management/ shopping festivals; concept of airport retailers; service benchmarking; luxury brands; supply chain management, sourcing; tourism; sports marketing/ sponsorships as a vehicle for creating brand value; Islamic

6. Student Papers These are papers by Masters and Bachelor level students. Doctoratal students are also encouraged to apply to the above tracks.

marketing/concept of Halal and targeting Muslim consumers;women as consumers and their role in decision making. 3. Management: People, Knowledge and Organisations Key Areas of Research: Leading and managing an expatriate workforce (foreign assignments, careers, multicultural workforce); Emiratisation; knowledge management (creation, sharing, transfer, sourcing; reverse knowledge transfer); talent war; learning organisations and innovations; building value and competency in organisation; modular organisation, newer forms of organisation structure design and implications; change management; performance management; women in management; e-services. 4. Finance, Economics and Accounting Key Research Areas: Islamic finance and banking; GCC monetary union; free trade agreements, foreign direct investment; sovereign wealth funds; mergers and acquisitions;industry based studies;economic perspective of these developing economies and the region; SME and its relation to economic development; regional integration; trade; international finance and taxation; increasing financial market sophistication, taxation issues particularly for oil dependent economies; capital market structure; accounting systems comparative studies; mergers and acquisitions;entrepreneurship in the MENA region. 5. Special Track: Education in the MENA Region Key Research Areas: Challenges with education and research in the MENA region; Innovative practices to facilitate education; education and industry; a collaborative approach to building knowledge capital.

Key Research Areas: Students papers can address any of these areas and any other local business issues.They must have a strong literature review. They can be conceptual, empirical or qualitative in nature. These articles can be co authored by senior academics as long as the Academic is not the fist author.All papers must have the following letters with submission (1) a letter from the relevant institution stating that the research has an ethics clearance (2) a letter from the supervisor that states that the work is largely the students’ work. All submissions will be handled through the online submission system. Please refer to the detailed submission instructions page for additional information on how to prepare and submit your submission. For up-to-date information about the conference and related events,please check the conference website at Any questions regarding this call for papers should be addressed to the Track Chairs or the Program Chair, Dr Payyazhi Jayashree, at Conference Sponsors The International Journal of Emerging Markets (see will be sponsoring a special issue focussing on the Middle East North Africa it will be publishing the best conference papers of the first AIB-MENA conference to be held in December 2010.They are also sponsoring two awards:Award for Best Paper and Best Case Study the International Journal of Emerging Markets. Each winner will get a framed certificate and a year's subscription to the journal for the winner's, plus considerable exposure via the website.


Government, Industry and Community Collaboration Dubai Courts and UOWD sign MoU On 19th January 2010, the Dubai Courts and the UOWD have signed a Memorandum of Understanding covering a host of areas of cooperation, including student training programs at Dubai Courts, mutual field visits, collaboration in joint projects in human resourse development and assistance in executing a comparative judicial Key Performance Indicators research study with Australian courts. As per the terms of MoU, the following points have been agreed upon:  Dubai Courts will provide UOWD opportunities in short term and long term training programs throughout the academic year;  Both parties will coordinate professional and field visits in order to exchange expertise, and enhance knowledge for the benefit of students and graduates of UOWD and employees of the Courts;  UOWD will work with Dubai Courts to participate in projects and activities as a contribution to the development of human resources of both parties;  UOWD will execute a documentary study for success stories in Dubai Courts, as well as provide assistance in executing a comparative judicial KPI research study with federal and local Australian Courts on agreed indicators;  UOWD faculty will provide consultancy in all available fields and training services to Dubai Courts staff by means of financial transactions to be specified under a separate contract.

A wide ranging MoU was signed at the Dubai Courts building by Dr Ahmed Saeed Bin Hazim, General Manager, Dubai Courts, and Professor Rob Whelan, President of UOWD, in the presence of senior officials from both organisations. Welcoming the university delegation, Dr Hazim expressed the hope that the MoU would mark the start of a strong relationship between Dubai Courts and UOWD, and underlined the need for stronger interaction between academic bodies and private/ public sector organisations. “Enough importance has not been given to the need to harness the expertise of academic institutions for exploring new ways of doing things across different sectors,” commented Dr Hazim. “We at Dubai Courts will strive to leverage UOWD’s expertise and research to enhance our work practices and methodologies. We believe such cooperation will bring rich benefits to our country and Dubai in particular.” “This is a landmark initiative between a


premier university, UOWD, and a leading Government instrumentality – Dubai’s judicial body,” said Professor Rob Whelan. “Both parties stand to gain from each other’s expertise as a result of this MoU. Our students will be able to see at close range the working of one of the most dynamic judicial bodies in the region. On the other hand, we assure Dubai Courts that our academic staff will go an extra mile to share their expertise with the courts.”

The MoU also seeks to provide assistance to all associates of Dubai Courts to join UOWD as students, subject to them meeting the admission requirements of the university, as well as setting up an electronic link between Dubai Courts and the UOWD, particularly for new graduates to enhance their understanding of the court’s specialisations. Dr Hazim took the delegation on a tour of the premises and explained the various automated services, including the electronic case update board (Nibras) and the interactive e-Information screens and e-Services, which make the Dubai Courts one of the most advanced organisations in the region.

Dubai Courts officials present on the occasion were Dr Yusuf Al Suwaidi, Director, Strategy and Organisational Performance Department, Abdul Wahed Galadari, Director, Human Resources Department and Maryam Bin Lahej, Head of Quality. The UOWD delegation at the signing ceremony included President, Rob Whelan, Mohamed Khalifa, Vice President (Academic), Dr David Van Over, past Dean of the Faculty of Business and Management, Dr Kathy Ning Shen, Assistant Professor and Dr Jawahitha Sarabdeen, Associate Professor. THE MOHAMMED BIN RASHID ESTABLISHMENT MOU The Mohammed Bin Rashid Establishment for SME (Small to Medium Enterprises) development and the UOWD have signed a memorandum of understanding covering a host of areas of cooperation, including business case development, academic research, collaboration on events and support for residential incubation. The agreement was signed at the Enterprise Business Village (EBV) by Mr Abdul Baset M.Al Janahi, CEO of the Establishment, and Professor Rob Whelan, President of UOWD, in the presence of senior officials from both organisations. As per the terms of MoU, the following points have been agreed:  Business case studies:The establishment will provide data access along with the helping the academic team from the UOWD in identifying and selecting target entrepreneurs.  Wherever applicable and within the available time and resources, the Establishment will facilitate and assist in research by the UOWD staff that is relevant to the scope and focus of the

by the UOWD. The Establishment through EBV will give opportunity to the UOWD for presenting knowledge based seminars to access customers upon the approval of concepts and ideas from the first party.  EB, through the Establishment, will offer residential incubation support at commercialized terms and conditions to the businesses affiliated with–and/ or referred by–the UOWD, subject to the meeting of the requirements of the Establishment. (Note: Residential incubation: companies/ start-ups who meet the requirements of the BIC will be admitted in the Business Incubation Centre located in EBV for a period that can go up to three years at subsidized rates and with substantial support in terms of mentoring, coaching and advising). 

mandate of the Establishment.  Wherever applicable, the Establishment will coordinate and assist researchers of the UOWD in launching and facilitating interest groups/ forums that are deemed to be relevant to the mandate of the Establishment.  The UOWD will be part of the extended business community in “Business Enterprise Village” (EBV) which is an initiative by the Establishment.This entitles the UOWD to be informed and involved in the relevant events, and networking and learning activities.  Informing and encouraging both the entities to take part in relevant events such as exhibitions, networking sessions, seminars interest groups and activities. EBV with its conference facility would be considered for organising events initiated

Currently the following faculty members have been involved in developing business cases with EBV: Dr Kathy Ning Shen, Dr Arijit Sikdar, Dr Sumit Mitra, Dr Jawahitha Sarabdeen, Dr Payyazhi Jayashree, and Dr Gwendolyn Rodrigues.


Innovation Seminar Series Emiratisation expert, Dr Jasim Al Ali guest lecture at UOWD On Thursday, 8th April 2010, Dr Jasim Al Ali, a noted Emiratisation expert, said that “Government needs to actively collaborate with the private sector to devise ways to employ and retain UAE nationals, in order to rectify the current imbalance in a sector that employs just 1% of Emiratis.”

Quoting from his study, which surveyed 15 top private sector organisations, he listed the challenges of employee retention as gender inequality, trust, nepotism, organisational culture, remuneration and career development. He added that good pay, recognition and promotion and challenging work, combined with a desire to make things happen, will help retain UAE nationals in the private sector.


Delivering a guest lecture on “Structural Challenges to Emiratisation” at the UOWD, Dr Al Ali, Director of Human Resources at the Department of Economic Development, Dubai, said a quota system was not an effective way to tackle the complex issue of Emiratisation, as it could backfire by way of flight of companies to other countries. He added that the private sector needs to contribute to the UAE community and play a bigger part in the UAE economy.

Dr Al Ali, whose thesis entitled "Structural Barriers to Emiratisation" won Victoria University’s Excellence in Thesis Quality Award in 2008, said the current scenario was quite bleak for Emiratis as far as employment in private sector was concerned, due to a combination of factors, including human, organisation and social barriers.

“Stronger government intervention is the need of the hour. The government, universities and private sector companies need to sit together and work out mutually acceptable solutions. I strongly support the proposal that requires the government to contribute a share of an Emirati’s salary to meet higher salary expectations, so that the burden on private companies is reduced. Without government intervention, UAE nationals face a serious risk of being squeezed out

“The unemployment rate among Emiratis rose to 13.4% in 2009,” he said.“While the private sector controls 52% of all jobs in the UAE, the Emirati strength in the private sector is just 1%, except in the banking and insurance sectors. As the private sector drives the engine of growth, it is imperative that more Emiratis are encouraged to join private companies, instead of joining the public sector. The public sector cannot recruit more, as it is already saturated.”

of the labour market in their own country,” Dr Al Ali said.

Dr Al Ali revealed that 10% Emiratis resigned from the private sector in 2008 because of social and cultural factors. He stressed the need to have focused, jobmarket driven training programs in technical, professional and managerial skills, along with measures to enhance trust, fair performance evaluation and transfer of skills from the expats. Dr Al Ali called on human resource departments in the private sector to adopt a different approach, by thinking as marketers and creating a powerful and persuasive talent value proposition. ”HR executives need to think of what makes talent markets choose employers and what employers’ needs are, and then tailor their messages and offerings accordingly.They need to keep a close eye on what their competitors are doing and analyze that information with a rational mind to keep their thinking long-term.” With over 20 years’ experience in Human Resources, Dr Jasim has published a number of papers in academic journals, and is currently completing a comprehensive book on nationalization, which incorporates academic, economic and management principles, due for release later this year.

Knowledge InExS Forums (Community Engagement) Speaker & Designation


Date & Time

Mr Piers Schreiber Vice President Corporate Communications and Public Affairs at the Jumeirah Group Dr Linda Low Adviser to the Undersecretary’s Office, Department of Economic Development Abu Dhabi, United Arab Emirates Dr Subhash Datta Director of Jaipuria Institute of Management at Jaipur Dr Jasim Al Ali Executive Director of HR, Dubai Economic Department Mr Nadeem Fazlani Marketing Manager of Afnan Perfumes, Dubai

Delivering Luxury from the Inside Out: How Jumeirah Delivers its Brand Promise Through Its People

Sunday, February 28, 2010 6.00-7.00pm

Post Global Financial Crisis: National Competitiveness and Marketing Opportunities in the UAE

Sunday, February 7, 2010 6.00-7.00pm

Management Science in Sustainable Development

Sunday, March 16, 2010 6.00-7.00pm Sunday, April 4, 2010 6.15-7.15pm Monday, April 5, 2010 6.00 -7:00 pm

Structural Challenges to Emiratization

A Talk on Retail Marketing Management

UOWD students create marketing plan for KFC as part of ‘industry engagement’ Undergraduate business students from the UOWD took industry engagement to a new level by contributing target market focused marketing ideas for a new youth drink launched by Kentucky Fried Chicken (KFC). A UOWD marketing strategy class was approached by the KFC Marketing Manager, ClaireWilson,to seek students' involvement in a real live product. The class of 137 students were given ten weeks to work on creating a relevant strategy that was applicable to the newly introduced “KRUSHERS”, which targets the 18-24 age segments. For the presentations, students created jingles, videos, mock products and new web pages. The final presentations, which were made recently in front of a KFC marketing team, won high praise. “The students surpassed our expectations by far,through theoretical and creative inputs. It was great to have ideas from people who not only fall within our target market but are also up and coming marketers,” commented Claire Wilson, after witnessing the final presentations.“It was a win-win situation for both parties:we got valuable first hand inputs from the target segment and the students

get to engage themselves in a live product.” As part of the project, the students had to understand this target segment across the Middle East and create a marketing mix plan with recommendation for product evolution across the product life cycle, recommended pricing for new sizes and below the line strategy for the product.

The KFC team visited the class early in the project and the students were able to relate the written case with an actual project. Winners not only get an industry recommendation,a certificate,peer approval but an opportunity to present to the entire KFC KRUSHERS Team in their regional headquarters. Students each got a free sample and the winning team got a prize of AED 1000. KFC got a possible campaign poster, invaluable feedback, and great recommendation ideas from the target segment for the target segment. When the project began, less than 1% of the class had heard about the product. By week six more students were loyal to KFC than at the beginning of the class. Further, an average 50% of class had told at least three others and 20% had posted the information about the project on face book.There was a buzz in the university and most students had heard about the KRUSHERS.


Student Research Activities Concept 1

Concept 2

Concept 3

Theory of Pleasure “Actions are right in proportion as they tend to promote happiness; wrong as they tend to produce the reverse of happiness. By happiness is intended pleasure and the absence of pain.” Greatest Happiness Principle “All action is for the sake of some end; and rules of action, it seems natural to suppose, must take their whole character and color from the end to which they are subservient.” Consequentialism Ac act might be ethical in one situation and unethical in the other.

Figure: Theoretical Framework of Millʼs Theory of Ethics

Subject: IACT201: Information Technology and Citizens’ Rights Lecturer: Ms Zeenath Khan

Increasing awareness of ethical blogging in blogosphere among students in UAE

Tara Sobti and Tahiya Al-Kitanit

Sadaf Zakir

The purpose of this case report is to ethically evaluate the ‘File Sharing Software’ case that was written after an in depth interview with ABC Solutions, a leading IT solutions provider in the GCC area. ABC Solutions has very strict security guidelines. Upon hiring, all employees are required to sign a contract stating that they will adhere to all clauses in ABC’s business security guideline contract.A very important clause (with particular significance to our case) stated that employees were strictly forbidden to access file sharing software during working hours. In October of 2005, after a routine network log check, the systems administrator however found that an employee at work was repeatedly accessing file sharing sites and had file sharing software installed at his workstation. This report aims to take an in depth look at how the key rational agents involved namely, David Stone, the Information Systems Manager dealt with the situation and finally using Kantianism,Act/ Rule Utilitarianism and the Social Contract Theory, David’s actions were evaluated to determine whether his behaviour was moral or immoral.

Computer Science and Engineering Department, UOWD. There has been a lot of debate going on relating to ethical issues in blogging.This research highlights the students of UAE and how the concept of ethical blogging needs to be embedded within them. This research uses Mill’s Ethics Theory of Utilitarianism as a theoretical framework. The methods used are face-to-face interviews and also an online survey. One of the findings that students are happy by their blogs if they receive a positive and appreciative comment on their blog and they are unhappy when they receive a negative or bad comment for their blog.

File Sharing Software

Students Research in IACT 999: Emerging Topics in IT This subject is taught by Dr Shafiz Mohd Yusof for two semesters now. It is a capstone subject for the MITM students. In this subject, students as individuals must identify an emerging issue related to Information Technology and how it effects the organisations or government today.The issues chosen must be current in the related field (emerging IT topics in the past 1-2 years) especially in the UAE. Students are required to apply their experience and knowledge from previous subjects, as well as a set of research methods to prepare a report and presentation.This subject also provides students with enhanced communication, research and project management skills.


Figure: Differential Association Reinforcement theory

Insider threat and profiling: Addressing and defining employee computer crime in UAE through Differential Association-Reinforcement Theory Lekshmy Vijayakumar Computer Science and Engineering Department, UOWD. The protection of information has become a real challenge for today’s organisations. Attacks on information can be of any form, any type and from any source. This research is examining the ‘Insider Threat Profiling’, as it is considering the human aspect of information security in organisations. Profiling is conducted with the adoption of Differential Association Reinforcement theory as the theoretical framework for this research.The research found that a lack of interest in the organisation when considering the insider threat from the deviant behaviour basis compared to its interest in perimeter security and error reduction in the workplace.

Mobile technologies – Exploring the security risks of iPhones usage in UAE Enterprises Dana Shatila Computer Science and Engineering Department, UOWD. This research attempts to identify the security concerns behind the emerging mobile phones, mainly iPhones, and the subsequent security measures for organisations. This is further clarified in this research paper while addressing the security flaws and subsequent risks of iPhones had it been used for business purposes. For this research, interviews were conducted with professionals and workforce in UAE organisations where iPhones are widely used. One of the results showed that 75% claimed that they have faced unexpected application termination error, sudden service interruption, and/ or OS hanging.


UOWD Alumni What are our Alumni doing now? Nisha Malik

(Bachelors in Computer Science, 2003) is working with Gulf News as a Project Manager cum Business Process Analyst while simultaneously studying for an MBA with University of Leicester. The final year dissertation in Change Management revolves around challenges in managing employee resistance to change and the need for an effective change management methodology in order to implement a successful change in an organisation.

Mehran Doulat Abadi

(Master of Quality Management 2007), is currently a Research Assistant and PhD Researcher (Quality Management and Organisational Excellence) doing a PhD on sustaining business excellence amongst Australian organisations. This research is about on the sustainability of Business Excellence Principles (BEPs) in the Award organisations in Australia. In particular, the main focus of the study is to investigate sustaining of BEPs within the award organisations.The aim is to develop an appropriate conceptual model to establish the foundations for sustaining Business Excellence based on the Australian Business Excellence criteria. Towards that end, this study will identify the most common critical success and failure factors in sustainability of Business Excellence program. Mehran is the Mystery Shopper Coordinator (2007–) Service Excellence Project–Prime Minister’s Office (PMO) of UAE. The Service Excellence program launched under the directive of His Highness Sheikh Mohammed Bin Rashid Al Maktoum is intended to fulfil the UAE Government Strategic goals of reforming Government Sector and improving its services.The program evaluates the level of customer service and customer satisfaction in all Federal entities to increase their awareness in addition to improving services and a generate sense of competition between the federal entities to continuously provide the best services to the public. The Program consists of a number of projects including: Mystery Shopper, Customer Satisfaction, Federal Complaint Suggestion System, Employee Satisfaction, and Government Service improvements.

Call for RAs: The Early Career Researcher Mentoring Program 2010 If you are an aspiring, committed, early career researcher who would like fast track your research career this program is now open to all Emirati early career researchers at UOWD, the program promotes a more focused approach to research planning, establishment of research networks, and an increase in the publication and funding application success rates.We are proud to announce that several UOWD academic staff were successful in securing Research Grants from Emirates Foundation and National Research Foundation, which is an excellent opportunity to hone your research skills and prepare the path for a career in research. The UOWD President is looking to establish a database of our own students or alumni members who would be interested in becoming a part of the research activities at UOWD. The Research Assistant Benefits will include: Increased confidence as a researcher Encouragement to develop a research plan  Gaining research related knowledge and skills  Support to achieve short term milestones  Reduced sense of isolation  Building a professional research network  



Learning to better balance research with other activities Increased motivation

If this describes you or you require further information, contact Immanuel Moonesar at


Research Activities Faculty Conference Participation 2010 (Jan-July 2010) Name

Paper Title

Dr Catherine Todd

ISSNIP Biosignals & Biorobotic Pre-operative Assessment of the Inner Ear:An Assistive Tool Conference 2010 (BRC) for Three-Dimensional Visualization

Dr Farhad Keissarian

Hiding Secret Data in Compressed Images Using Histogram Analysis




Vitoria Brazil

4-6 January, 2010

2nd IEEE International Conference Singapore on Computer and Automation Engineering (ICCAE 2010)

26-28 February, 2010

19-21 March, 2010

A New Quad-tree Segmented Image Compression Scheme using Histogram Analysis and Pattern Matching

Dr Farhad Keissarian

A New Predictive Image Compression Scheme using Histogram Analysis

2nd International Conference on Computer Engineering and Applications

Dr Mohamed Watfa

Pattern Matching Reactive Localisation in Underwater Wireless Sensor Networks

2nd IEEE International Conference Bangkok, on Computer and network Thailand Technology (IEEE ICCNT 2010)

Dr Balan Sundarakani

Robust Decision Model for Facility Location in a Global Supply Chain Network

POMS 2010 21st Annual Conference

Dr Arijit Sikdar

Institutional Environment for Entrepreneurship in Dubai: Assessing an Arabic Language Instrument

Eastern Academy of Management 2010 Annual Meeting

Dr Sumit Mitra

From Free Zones to Clusters- EBES 2010 Conference The Policy initiatives in the Dubai Model

Dr Kathy Ning Shen

Explaining Virtual Community Participation:Accounting for the IT Artefacts Through Identification and Identity Confirmation

Dr Melodena S. Balakrishnan

14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness Key Determinants of Customer American Canadian Conference for Academic Disciplines: IJAS Satisfaction and Customer Conference at Ryerson University Loyalty in Banking Sector (with in Downtown Organised by special reference to India- An Central Connecticut State University, USA Toronto Canada Emerging Economy)

Dr Ravindra Saxena

European Conference on Information Systems

Preventing Brand Burn During Times of Crisis

Dr Payyazhi Jayashree

Tracking and Evaluating the Impact of Large Scale Change Initiatives:A Proposed Approach Based on the Application of the Balance Scorecard Framework

Dr Melodena S. Balakrishnan

Brand Management in Times of AIB 2010 Annual Meeting Terror

Oxford Business and Economic Conference (OBEC)

Bali Island, Indonesia

23-25 April, 2010

Vancouver, Canada

7-10 May, 2010

Portland, Maine, USA

12-15 May, 2010


26-28 May, 2010

Pretoria, South Africa

6-10 June, 2010

Rio De Janeiro, Brazil

19-21 May, 2010

Toronto, Canada

24-27 May, 2010

Oxford University, England

28-30 June, 2010

Rio De Janeiro, Brazil

25-29 June, 2010



Research Activities Faculty Workshops Participation 2010 (January-June) Presenter



Dr Said Al-Sarawi (University of Adelaide) Chris Brewer, (Learning Designer, UOW)

Research Skill Development

13th January

Blended Learning - E-Learning Methodologies

24th February

Professor Mohamed Khalifa (Vice-President- Academic, UOWD) Professor Kenneth Wilson (Director, National Research Foundation) Dr Kathy Shen (Faculty of Business & Management, UOWD) Professor Judy Raper (Deputy Vice-Chancellor- Research, UOW) Professor Judy Raper (Deputy Vice-Chancellor-Research, UOW) Co-presenter: Professor Joe Chicharo (Pro Vice-Chancellor-International, UOW) Professor Rob Whelan (President) Ms Lucia Tome (Research Training Librarian, UOW) Mrs Christina Richards-Whelan

Academic Writing - How to Write Research Papers How to Write a Research Proposal

3rd March

Research Methodology

24th March

Research Highlights at UOW

11th April

Higher Degree Research (HDR) Student Supervision Training for Supervisors, Code of Practice Supervision,Authorship Policy.

12th April

Making Conference Presentations to Gain Attention and Enhance Retention Library Research Training

21st April

Neuro Linguistic Programming - The Study of What Works in Thinking, Language and Behaviour.

6th June

10th March

30th May

Faculty Research Seminars Participation 2010 (January-June) Presenters

Paper Title


Professor GordonWallace (Director,ARC Centre of Excellence for Electromaterials Science, Intelligent Polymer Research Institute, UOW) Dr MohamedWatfa (Faculty of Computer Science and Engineering, UOWD) Dr Joseph KW Fung (Guest speaker, Hong Kong Baptist University)

Nanotechnology & Bionics - Frontier of Medical Science

1st February

Reactive Localisation in Underwater Wireless Sensor Networks

6th April

Monetary Policy Effects on Liquidity Crunch in Late 2008: High-Frequency Differentials between Swap-Implied Funding Costs and Money Market Rates Robust Decision Model for Facility Location in a Global Supply Chain Network Institutional Environment for Entrepreneurship in Dubai:Assessing an Arabic Language Instrument Explaining Virtual Community Participation: Accounting for the IT Artefacts Through Identification and Identity Confirmation Preventing Brand Burn During Times of Crisis

4th May

Impacts of Urban Expansion on the Natural Ecology From Free Zones to Clusters,The Policy initiatives in the Dubai Model

15th June

Dr Balan Sundarakani (Faculty of Business & Management, UOWD) Dr Arijit Sikdar (Faculty of Business & Management, UOWD) Dr Kathy Ning Shen (Faculty of Business & Management, UOWD) Dr Melodena Balakrishnan (Faculty of Business & Management, UOWD) Professor RobWhelan (President, UOWD) Dr Sumit Mitra (Faculty of Business & Management, UOWD)


4th May 4th May 25th May 25th May

22nd June


Research Activities List of Editorial Board Members at UOWD Position


Dr Halim Khelalfa Editorial Review Board Member

International Journal of Handheld Computing Research.

Dr Kathy Shen Guest Editor

International Journal of e-Business Management (January 2010). ERA Rank C.

Dr Kathy Shen Associate Editor

Dr Arijit Sikdar Journal Editorial Board Member Dr Balan Sundarakani Editorial Board Member

Co- Editor-in-Chief Founding Editor-in-Chief Dr Ravindra P. Saxena Associate Editor

International Conference on Information Systems 2010 (The Annual Meeting of the Association of Information Systems). ERA Rank A. European Conference on Information Systems (ECIS) 2011 (The Affiliated Meeting of the Association of Information Systems). ERA Rank A. Information Systems Journal (2008-present): ISI Impact Factor: 2.375. Indore Journal of Management, IIM Indore (India). Journal of Advances in Management Research, Emerald, UK. ERA Rank C. Logistics Track, 21st Conference on POMS: Operations on Emerging Economies, Sheraton Wall Center Hotel,Vancouver, Canada. (May 7-10). International Advisory Committee, Silver Jubilee International Conference On Services Management - The Best And Next Practices,VIT Business School,Vellore, India, (Dec 18-19), 2009. Technical Committee, International Conference on Industrial Engineering and Operations Management (IEOM2010), (Jan. 9-10), 2010 Dhaka Bangladesh. International Advisory Committee, 1st International Conference on Recent Advances in Mechanical Engineering (ICRAME 2010), (Feb 2010), India The 2010 International Conference on Industrial and Logistics Technology, (ICILT 2010), Nanyang Technological University, (Feb 26-28, 2010) Singapore. International Journal of Agile Systems and Management (IJASM), Inderscience, Switzerland. ERA Rank C. International Journal of Electronic Trade (IJET), Inderscience, Switzerland. The Global Studies Journal. The International Journal of Environmental, Cultural, Economic & Social Sustainability. ERA Rank C.

Ms Zeenath Reza Khan Editorial Board Member Dr Melodena Stephens Balakrishnan Editor

International Journal of Managing Information Technology.

Dr Payyazhi Jayashree Editor Dr Swapna Koshy Editor

AIB-MENA 2010 Conference Proceeding, Dubai.

Special Issue of AIB-MENA Best Conference Papers International Journal of Emerging Markets. ERA Rank C.

The 8th International Conference on Education and Information Systems,Technologies and Applications: EISTA 2010. The 2nd International Symposium on Engineering Education and Educational Technologies: EEET 2010.

Dr Peter Hosie Editor

SCHOLAR Research Newsletter, 4(1), 1–8; 4(2), 1–11; 5(1), 1–13; 5(2), 1–20; 6(1), 1-28 UOWD (2008–). Editorial Board and Web Editor for Research and Practice in Human Resource Management. ERA Rank C.

Dr Michael Thorpe Editor Professor Mohamed Khalifa Senior Editor Board

Global Business and Economics Review. ERA Rank C. AIS Transaction on Human-Computer Interaction.


UOW highlights

UOW Journal ranked highly in ERA Journal List The Excellence in Research for Australia (ERA) initiative (administered by the Australian Research Council) assesses research quality within Australia’s higher education institutions using a combination of indicators and expert review by committees comprising experienced, internationally recognised experts. One of the indicators to assess research is discipline specific tiered outlet rankings such as a Journal List. The 2010 ERA documentation was recently released by the ARC, and included the final ‘Ranked Journal List’. Four UOW journals have been included in this list, with one of the journals ranked in the A tier, an indication of overall quality of the journal.


The Journal, Law Text Culture is a transcontinental peer reviewed journal. It publishes critical thinking and creative writing across a range of genres–from artwork, fiction and poetry to the traditional scholarly essay.“It is distributed world wide in hard copy to leading libraries and institutions, as well as online through Australian and US web content databases” says Managing Editor Dr Rick Mohr. Recent special editions of the journal have included ‘The Protection of Law’, on terrorism and human rights, and ‘Crime Scenes’, which included contributions from scholars and photographers from Australia, Canada and Italy. The journal has had 4325 full text downloads from April last year to February 2010. Popular articles include RL Ginibi’s ‘Aboriginal traditional and customary law’ from volume 1 (1994) and

C Elder’s ‘Invaders, Illegals and aliens: Imaging exclusion in a White Australia’ from volume 7 (2003). Law Text Culture is freely available on Research Online, the University’s open access research archive ( Other UOW journals included in the Ranked Journal List are:  Journal of University Teaching and Learning Practice;  Australasia Accounting Business and Finance Journal; and  Australasian Journal of Peer Learning All journals can be found at: The entire ERA Journal List and further information is available at:

In the first half of 2010 UOWD researchers published 3 Book Chapters, 23 Journal Article, 9 Conference Publication and 1 Periodical.

BOOK CHAPTERS Biju, SM 2010,Agile software development and its advantages, in E Elleithy, K, Sobh,T, Iskand (eds), Technological Developments in Networking Education and Automation, 1st ed, Springer, New York. Biju, SM 2010, E-learning and blended learning in the Gulf region, in I Iskander, Magued, Kapila,Vik (eds),Technological Developments in Education and Automation, 1st ed, Springer, New York. Sundarakani, B, De Souza, R & Goh, M 2010, Sustainable supply chain in globally integrated networks, in L Wang (eds), Enterprise Networks and Logistics for Agile Manufacturing, Springer, Germany. JOURNAL ARTICLES Balakrishnan, M, Nekhili, R & Lewis, C 2010, Destination brand components, International Journal of Culture,Tourism and Hospitality Research, 4(3). Khalifa, M & Shen, K 2010, Applying semantic networks to hypertext design: Effects on knowledge structure acquisition and problem solving, Journal of the American Society for Information Science and Technology. Knowles, J 2010, From global paradigms to grounded policies: Local socio-cognitive constructions of international development policies and implications for Development management, Public Administration and Development:The International Journal of Management Research and Practice, (30)2, 159-174. Kritchanchai, D,Tan,AWK & Hosie, P 2010,An empirical investigation of third party logistics providers in Thailand: Barriers, motivation and usage of information technologies, International Journal of Information Systems and Supply Chain Management, 2(3), 68–83, ISSN: 19355726. Miniaoui, H & Tchantchane, A 2010, Investigating efficiency of GCC Banks:A non-parametric approach,The Business Review, Cambridge, Summer, (14)2, 78-84.

Muhammad, N, Rodrigues, G & Fernandes, C 2010, Extent of globalisation in MENA countries: an empirical analysis, International Journal of Business and Globalisation, (4)2, 95-109. Nekhili, R & Muhammad, N 2010,Volatility Spillovers among the Gulf Arab emerging markets, ChinaUSA Business Review, 9(3), 25-32. Watfa, M & Yaghi, L 2010,An efficient online-battery aware geographic routing algorithm for wireless sensor networks, International Journal of Communication Systems, 41-61. Shen, K & Khalifa, M 2010, Internet usage among young Arab students: Preliminary findings, International Journal of e-Business Management. Giannopoulos, K, Nekhili, R & Koutmos, G 2010,Volatility spillovers and price interdependencies:A dynamic non parametric approach, International Research Journal of Finance and Economics, (45). Saxena, RP & Khandelwal, PK 2010, Is the magic of “feel good” and “look great” at Giordano still working? Management Decision, (48)3, 440-455. Sundarakani, B, De Souza, R, Goh, M,Wagner, S & Manikandan, S 2010, Modeling carbon footprints across the supply chain, International Journal of Production Economics. Sarabdeen, J & Rodrigues, G 2010, Barriers to implementing a fully functional E-Government,The Business Review, Cambridge. Sarabdeen, J & De-Miguel-Molina, M 2010, Social Network Sites and protection of children: regulatory framework in Malaysia, Spain and Australia,WSEAS Transactions on Computers, (9)2, 134-143. Saxena, RP & Khandelwal, PK 2010, Sustainable development through green marketing:The Industry Perspective,The International Journal of Environmental, Cultural, Economic & Social Sustainability, (6)3, 59-72. Saxena, RP & Khandelwal, PK 2010, Can green marketing be used as a tool for sustainable growth? A study performed on consumers in

UOWD Publications

India-An emerging economy,The International Journal of Environmental, Cultural, Economic & Social Sustainability, (6)2, 278-291. Tan,A & Hosie, P 2010, Reverse logistics operations in Singapore to support Asia Pacific regions, International Journal of Electronic Customer Relationship Management, 4(2), 196–208. ISSN: 1750-0664. Thorpe, M & Sumit, M 2010, Regional development, government Policy and Some Reflections on the Dubai Model, International Journal of Globalization and Small Business. Thorpe M and S Mitra (2010), Regional Development, Government policy and the Dubai Model, Journal of Global Small Business. Thorpe M and N Leitao (2010), The determinants of United States vertical and horizontal intra-Industry trade, Bulletin of Economic Research. Zareh Bidoki,AM, Ghodsnia, P, Yazdani, N & Oroumchian, F 2010,An adaptive ranking method based on connectivity, content and click-through data, Information Processing & Management, (46)2, 159-169. Zakaria, N & Abdul Talib,A N 2010,Applying Islamic marketoriented cultural model to sensitize strategies towards global customers, competitors, and environment, Journal of Islamic Marketing, 1(1), 5162. ISSN:1759-0833. Zakaria, N & Cogburn, DL 2010, Context-dependent vs. contentdependent:An exploration of the cultural behavioural patterns of online intercultural communication using e-mail, International Journal of Business and System Research, 4(3), 330-347. ISSN:1751-200X PERIODICALS Jaafar, K 2010, Sustainable development in construction industry-The way forward,The Big Project,April, 9 -10. CONFERENCE PUBLICATIONS Balakrishnan, S 2010, Preventing Brand Burn During Times of Crisis: 26/11–A Case of Taj Mahal Palace and Tower Hotel, Reputation Institute 14th Annual Conference,

Rio de Janeiro, Brazil, May 19-21. Cogburn, D L, Zakaria, N & Pradnya, N 2010, Cyberpraxis: Exploring the Impact of Geographic Region on Participation Levels in Computer-Mediated Decision-Making Processes of Transnational Civil Society, International Studies Association Convention, New Orleans, USA, February 17-20. Saxena, RP 2010,An Exploratory Study on Relationship Retailing and Customer Loyalty Programs, with Special Reference to UAE,American Canadian Conference for Academic Disciplines: IJAS Conference, Ryerson University,Toronto, Canada, May 2427. Saxena, RP & Khandelwal PK 2010, Can Green Marketing be used as a tool for Sustainable Growth? A Study Performed on Consumers in India- An Emerging Economy, Sustainability Conference 2010, University of Cuenca, Cuenca, Ecuador, January 5-7. Shen, KN & Khalifa, M 2010, Explaining Virtual Community Participation: Accounting for the IT Artifacts Through Identification and Identity Confirmation,The 18th European Conference on Information Systems, June 6-9, 2010, Pretoria, South Africa. Sundarakani, B & Van Over, D 2010, Robust Decision Model for Facility Location in a Global Supply Chain Network, Operations in Emerging markets, POMS 2010, Vancouver Conference. Sundarakani, B,Tamimi, M & Vel, P 2010, Study of Cold Chain Logistics Implementation Strategies: Insights from UAE Industry, Operations in emerging markets, POMS 2010 Conference,Vancouver, Canada. Sumit, M 2010, From Free Zones to Clusters:The Policy Initiatives in the ‘Dubai Model’, 2010 Eurasia Business and Economic Society (EBES) Conference, Istanbul,Turkey, May 26-28. Khan, ZR 2010, E-cheating in the UAE–A Critical Review of Existing Literature. 9th International Conference on e-Learning, eBusiness, Enterprise Information Systems, and e-Government, USA, July 12-14


Scholar Volume 6 Issue 1  
Scholar Volume 6 Issue 1  

The UOWD Research Newsletter was formally launched as "Scholar" in June 2005. Published quarterly and aimed primarily at academics, Scholar...