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School of Journalism

and Communication


TABLE OF CONTENTS Letter from the Dean. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Letter from the Senior Director of Development . . . . . 4 How to Give Back . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Attracting Talent. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 SOJC Diversity Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 New Faculty and Leadership. . . . . . . . . . . . . . . . . . . . . . . . . 8 Scholastic Journalism Program. . . . . . . . . . . . . . . . . . . . . . 9 Journalistic Learning Initiative . . . . . . . . . . . . . . . . . . . . . 10 Media & Social Action Residential Community. . . . . . . . . 11 Experiential Learning . . . . . . . . . . . . . . . . . . . . . . . . . 12 Journalism in Sri Lanka. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Student Profile: Kylie Juggert. . . . . . . . . . . . . . . . . . . . . . . . 14 Student Publications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Track Class/DuckTV. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Advertising Trip to New York . . . . . . . . . . . . . . . . . . . . . . . 18 Student Profile: Timothy Farah. . . . . . . . . . . . . . . . . . . . . 20 Allen Hall Advertising: Reset the Code . . . . . . . . . . . . . 20 Windy City Ducks PR Trip to Chicago. . . . . . . . . . . . . . . 22 Allen Hall Public Relations/PRSSA . . . . . . . . . . . . . . . . . 24 Public Relations Portfolio Reviews/Social Media . . . . 25 Student Profile: Maritza Rendon . . . . . . . . . . . . . . . . . . . 25 What Is Life? Conference. . . . . . . . . . . . . . . . . . . . . . . . . . 26 Student Profile: Meg Rodgers. . . . . . . . . . . . . . . . . . . . . . 26 Charles Snowden Program for Excellence in Journalism. . . 27 Student Profile: Francesca Fontana. . . . . . . . . . . . . . . . . 27 Academic Excellence. . . . . . . . . . . . . . . . . . . . . . . . . 28 Agora Journalism Center . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Catalyst Journalism Project. . . . . . . . . . . . . . . . . . . . . . . . 30 Faculty Awards and Grants . . . . . . . . . . . . . . . . . . . . . . . . . 31

Multimedia Journalism Master’s Program. . . . . . . . . . . 32 Alumni Profile: Rachel Bracker. . . . . . . . . . . . . . . . . . . . . 32 Strategic Communication Master’s Program. . . . . . . . . 33 Alumni Profile: Lucila Cejas. . . . . . . . . . . . . . . . . . . . . . . . . 33 Professional Journalism Master’s Program . . . . . . . . . . 34 Alumni Profile: Saul Hubbard. . . . . . . . . . . . . . . . . . . . . . 34 Advertising & Brand Responsibility Master’s Program. . . 35 Staff Profile: Stacy Bazzana . . . . . . . . . . . . . . . . . . . . . . . . . 35 Media Studies Master’s and PhD Programs . . . . . . . . . 36 Student Profile: Bethany Grace Howe . . . . . . . . . . . . . . 36 Student Awards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Ancil Payne Award for Ethics in Journalism. . . . . . . . . . 40 Ruhl Lecture. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Demystifying Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Giving Back. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . By the Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Donor Profile: Kari and John Boiler . . . . . . . . . . . . . . . . . Scholarships. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Journalism Advancement Council. . . . . . . . . . . . . . . . . . Donor Honor Roll. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . University of Oregon School of Journalism and Communication Juan-Carlos Molleda, PhD, Edwin L. Artzt Dean & Professor H. Leslie Steeves, Senior Associate Dean of Academic Affairs Pat Curtin, Associate Dean for Undergraduate Affairs Seungahn Nah, Associate Dean for Graduate Affairs & Research Ray Sykes, Associate Dean of Administration and Finance

Program and Area Directors Scott Maier, Journalism Area Director Deborah Morrison, Advertising Area Director Janet Wasko, Media Studies Area Director Donnalyn Pompper, Public Relations Area Director Donna Davis, Strategic Communication Master’s Program Director Sung Park, Journalism Master’s Program Co-Director Todd Milbourn, Journalism Master’s Program Co-Director Andrew DeVigal, Multimedia Journalism Master’s Program Co-Director Wes Pope, Multimedia Journalism Master’s Program Co-Director

44 45 46 47 48 48 Yearbook Staff

Melissa Antaya, Communication Director Andra Brichacek, Editor Keith Van Norman, Designer Writers Melissa Antaya, Carly Belin, Andra Brichacek, Connie Chandler, Margaret Connors, Nicole Dahmen, Becky Hoag, Patty Jenness, Nikki Kesaris, Regina Lawrence, Ryan Lund, Kelli Matthews, Todd Milbourn, Jered Nagel, Aaron Nelson, Emma Oravecz, Sung Park, Wes Pope, Bryan Rodriguez, Eric Schucht, Aaron Weintraub Photographers Shirley Chan, Andrew DeVigal, Romario Bautista Garcia, Rhianna Gelhart, Justin Hartney, Charlie Litchfield, Jack Liu, Kelli Matthews, Aaron Nelson, Emma Oravecz, OR Media, Bryan Rodriguez

On the cover: Journalism student Cheyenne Thorpe uses a Nikon in an underwater housing to capture images of sea stars on the Oregon Coast for the Science & Memory program. View the multimedia story at Photo credit: Emma Oravecz


Multimedia Journalism Master’s students Winnie Huang, Viktoria Haiboniuk, and Whitney Gomes record the oral history of Vanport Flood survivor Hurtis Hadley in a converted Airstream trailer. See the multimedia story at vanport


This is our time. Careers for the creative and media economy Friends, Stories have the power to change hearts, minds, and behaviors. They shape public knowledge and influence legislation. And they aid in our survival and understanding of the world. While storytelling is a constant in our humanity, our tools and technology for sharing them are ever changing. Just think: Apps, drones, and virtual reality were once unimaginable. I can still remember when the internet was new. In 1994, I had just arrived in the United States from Venezuela. It was tough keeping up with friends and events in my home country. Now, I sip my coffee while checking social media feeds and email and reading online news subscriptions each morning to catch up on world affairs. So how do you train the next generation of media specialists, journalists, and advertising and public relations professionals for a digital communication landscape that continues to evolve every day? At a time of unprecedented change in the professions we serve, the School of Journalism and Communication (SOJC) is entering its second century with a renewed focus on communication research, media innovation, evidence-based storytelling, and strategy. Now more than ever, it is critical to generate research and teach upcoming journalists, media specialists, and strategic communicators how to produce engaging stories that inform and inspire diverse populations. My first year as the SOJC’s Edwin L. Artzt Dean and professor has flown by. I’ve learned alongside our students on faculty-led experiential learning trips (read about a few in the Experiential Learning section beginning on page 12). I’ve met with students, faculty, and alumni who are passionate about our school. I’ve focused our priorities and made tough decsions to improve operational efficiencies and the financial sustainability of the SOJC. Over the next three years, I have identified three key priorities to achieve our goals and establish our school as an international leader in this dynamic landscape: Attract top undergraduate and graduate talent, with an emphasis on underrepresented populations. 2. Ensure all students have access to high-quality experiential learning opportunities. 3. Increase our academic excellence and scholarly research contributions by creating the Media Center for Science and Technology and new professional graduate programs. 1.

Throughout this yearbook, you’ll see how we are already making strides in these areas. I’m proud of all we have accomplished so far. But we couldn’t do it without you. You are an essential partner in making this vision a reality. Thank you for all you do to support our school.

Juan-Carlos Molleda, PhD Edwin L. Artzt Dean and Professor of the School of Journalism and Communication


Meet Lauren Wilcox, Senior Director of Development I will never forget my first day at the SOJC, one year ago. It was a cool, rainy, late-October day—the day of the school’s Centennial Hall of Achievement celebration and Journalism Advancement Council meeting. Standing among more than 150 alumni, students, faculty, and staff celebrating 100 years of history, I was overcome with pride knowing I was now working for one of the top journalism and communication programs in the country. My enthusiasm has only grown since that first day, thanks to my visits with alumni, supporters, and friends like you. I love hearing stories about your days on campus and your personal and professional journeys. I have had the pleasure of seeing our students in action as they pitched to advertising agencies in New York City (read about it on page 18), visited top public relations agencies and organizations in Chicago (page 22), and asked alumna and renowned broadcast journalist Ann Curry thoughtful questions about ethical dilemmas. Our students are amazing, respectful individuals who want to go out and change the world. And our world-class faculty are giving their all to equip them with the skills they need to achieve their career goals. I’m sure you will share my pride when you flip through the pages of this yearbook and see what our students and faculty have been up to this year. Keep an eye out for thank-you messages to the donors who made these life-changing programs possible and ways you can contribute to the programs you find most meaningful. Thank you for the warm welcome into the Duck family! Together, we are investing in the future of our students. I look forward to visiting with you when I’m in your city or showing you around Allen Hall when you’re in Eugene. Go Ducks! Sincerely,

Lauren Wilcox Senior Director of Development

When she’s not working with alumni and donors to support the SOJC’s programs, Lauren enjoys spending time with her dogs, Toby and Roxie.


GIVE 1. Make an annual gift of any size to support: • The Dean’s Fund for Excellence and Innovation (Fund #7313), which supports strategic investments that advance the mission of the SOJC. • Experiential Learning (Fund #8031) to help students build portfolio content and develop their careers through hands-on projects, field trips, and media productions.



4. Come back to campus for a tour of what’s new at Allen Hall.

7. Host a gathering in your home to reconnect alumni in your region.

5. Contact the Development Office for updates on the SOJC and information on how to get involved.

8. Work with us to organize a student visit or experiential learning project at your agency or media organization.

6. Follow @UOSOJC on Facebook, Instagram, and Twitter. Repost SOJC news on your networks, and share your proud alumni moments using the hashtag #LifeasaJGrad.

9. Participate in student portfolio reviews in Eugene and Portland.

• Student Scholarships (Fund #5841) to provide much-needed financial support to SOJC students. 2. Include the SOJC in your will or as a beneficiary of a retirement account. This is one of the simplest ways to create a lasting legacy at a place you love. Let us know if you include us in your plans so we can ensure your gift is made in accordance with your wishes. 3. Create an endowment to support an area you are passionate about in perpetuity.

Connect with the Development Office at 541-346-3687 or to learn more about these opportunities or share other ideas for supporting the SOJC.

We couldn’t do what we do without alumni, supporters, and friends like you.

Donate at


ATTRACTING TALENT Diversity Action Plan This year marks the 25th anniversary of the SOJC’s first diversity action plan. We have made great strides in the last quarter century, but much work remains. That’s why we have reaffirmed our commitment to making the SOJC a diverse and inclusive community. Driven by a revised, robust diversity action plan, we are pursuing several initiatives to ensure we hear from and support everyone the SOJC touches, from students to staff, faculty, alumni, and visitors. Here are some of our goals: • Listen to our students. In 2016, Edwin L. Artzt Dean Juan-Carlos Molleda launched a student diversity advisory board to help alert us to the needs and perspectives of our diverse and underrepresented students. • Create a more inclusive classroom experience. We are exploring how to integrate best practices for diversity and inclusion into our classes, including syllabi, course material, and the classroom environment. • Recruit, retain, and support students, faculty, and staff with inclusion in mind. We are exploring how to build a support system that starts with recruitment in high school and leads to success in the SOJC to our graduates’ first jobs and beyond. Our initiatives will take time and investment, but we are committed to making the SOJC a welcoming space for everyone.


Journalism student August Frank moves in close to capture a photo of a heron on the river. Frank spent 10 weeks as a summer intern at the Eugene Register-Guard for the Charles Snowden Excellence in Journalism Program. Read more on page 27.


The heart and soul of any school is its students. And the SOJC prides itself in being a premiere destination for the top advertising, journalism, media studies, and public relations students in the nation. To continue building and strengthening our student body, we are finding new ways to alert talented incoming undergraduates and graduates to the abundant opportunities available in the creative and media professions, to give every SOJC Duck access to experiences and instruction that will prepare them for their careers, and to make the school a welcoming and inclusive environment for all.

2016–17 Enrollment 2,126 Undergraduates 446 Advertising 396 Journalism 20 Media Studies 372 Public Relations 892 Pre-Journalism 116 Graduate Students 15 Journalism 19 Media Studies Master’s 18 Multimedia Journalism 19 Strategic Communication 45 Doctoral Students 1,111 In State 1,015 Out of State 150 International

To help support students with financial need, please consider donating to the SOJC’s Scholarship Fund by selecting Fund #5841 at


Welcome, New Faculty and Leadership We are growing our SOJC family! Over the past year, we have welcomed two new associate deans to help guide our undergraduate and graduate programs as well as three new faculty members who bring a wealth of expertise to our advertising and public relations areas. Seungahn Nah, Associate Dean for Graduate Affairs and Research Nah comes to the SOJC from the University of Kentucky, where he was an associate professor of community communication in the Department of Community and Leadership Development and the Information Communication Technology program in the School of Information Science. He also serves as president of the Korean American Communication Association. Nah earned his PhD at the University of Wisconsin-Madison and his master’s and bachelor’s degrees from Yonsei University in Seoul, South Korea. He has received numerous top paper and teaching awards, and his work appears in several prominent communication journals. He’s also an associate editor of the journal Mass Communication & Society. Pat Curtin, Associate Dean for Undergraduate Affairs Curtin came to the University of Oregon in 2006 from the University of North Carolina at Chapel Hill School of Media and Journalism, where she taught undergraduate public relations and mass communication courses for 10 years while helping to administer one of the nation’s top graduate programs. During her time at the SOJC, she directed the public relations sequence for seven years as the SOJC’s Endowed Chair in Public Relations and served on a university committee that established the cross-disciplinary Sustainable Cities Initiative, which gives SOJC students experiential learning opportunities around the state. She has also held a number of leadership positions in the school and across the university. Donnalyn Pompper, Professor and Endowed Chair in Public Relations Donnalyn Pompper brings 25 years of practical experience as a public relations manager and journalist to her academic research and teaching career. She holds the Accredited Public Relations credential from the Public Relations Society of America and has worked as a public relations professional at several large companies. Before that, she was a freelance reporter and news editor at the Philadelphia Inquirer and other papers. She earned her PhD in media and communication from Temple University, where her research focused on social identity intersectionalities in both organizations and mass media representations. Pompper has written awardwinning books and earned recognition for seven top conference papers. Tae Ho Lee, Assistant Professor, Public Relations Tae Ho Lee is a PhD candidate in mass communication at the University of North Carolina at Chapel Hill. His studies in public relations have focused primarily on corporate social responsibility and transparency from an ethical and international perspective. He has published articles in peer-reviewed journals including Public Relations Review, Business & Society, and Communication Law & Policy. Lee received his bachelor’s in communication from Seoul National University and his JD from Emory University. Senyo Ofori-Parku, PhD ’15, Assistant Professor, Advertising Senyo Ofori-Parku obtained his PhD in communication and society from the University of Oregon, where his dissertation received the SOJC Outstanding Doctoral Dissertation Award. Prior to his doctoral journey, Ofori-Parku was a full-time lecturer (an equivalent of assistant professor) in the Department of Communication Studies at the Christian Service University College in Kumasi, Ghana. He also holds a master’s of philosophy in communication studies from the University of Ghana and a bachelor’s in sociology and geography from the University of Cape Coast.   Read full bios for all our SOJC faculty at



NextGen Media Program Introduces High School Communicators to the SOJC For many students, passion for storytelling starts long before they arrive at college. To help middle and high schoolers turn their interests in journalism and communication into careers, the SOJC partners with the Northwest Scholastic Press Association (NWSP) through its NextGen Media program. This outreach accomplishes two goals: It gives young communicators instruction and connections in journalism and communication, and it introduces them to one of the top schools in the nation for those fields. Led by Anthony Whitten, SOJC NextGen Media outreach coordinator and NWSP executive director, the NextGen Media team hosts a variety of events, workshops, contests, and school visits throughout the year. Here are a few of the program’s premiere events: Press Days. Every fall for the past 31 years, NWSP has hosted Fall Press Day at the University of Oregon. More than 700 middle and high school students descend on campus for a full day of keynotes, workshops, panel discussions, and forums focused on journalism and strategic communication instruction, practice, and skill-building. This spring, the team also hosted the inaugural Portland Press Day at SOJC Portland. NextGen Storytelling. This summer, the SOJC NextGen Media program team launched the NextGen Storytelling residential learning experience for high school students. During the Learn more about NextGen Media at the SOJC at immersive weeklong camp, SOJC faculty and industry experts taught grade 10–12 students from throughout the United States about current and future best practices in journalism, media studies, advertising, and public relations, with a focus on emerging technology and media.



Journalistic Learning Initiative Teaches Kids to Analyze and Write Like Journalists Much of what professional journalists do falls into three categories: researching, analyzing, and writing/ communicating. These also happen to be three of the critical skills that national tests say U.S. students need to improve. So what if we started training grade school students the way we train journalists? SOJC Assistant Professor Ed Madison, PhD ’12, teamed up with colleagues from the UO College of Education and education innovators Esther Wojcicki and Tara Guber to find out. In 2016, they launched the Journalistic Learning Initiative (JLI), a program that takes journalistic pedagogical strategies devised over eight years of research into middle school and high school classrooms. In pilot programs in Palo Alto, California, and Junction City, Oregon, JLI instructors have been working with English language arts teachers to fuse media literacy and production lessons into their curricula.

Grade school students aren’t the only ones who benefit from this innovative program. The JLI also helps SOJC grads, whom they train to be JLI instructors. And those middle and high schoolers who are getting introduced to journalism in their classrooms might just decide to go to a journalism school like the SOJC one day.

The result? Students involved with the JLI showed improvements in their reading, writing, and researching skills. They also worked on important “soft” skills, such as thinking critically and collaborating with peers, and—perhaps most important—they developed stronger voices and became more invested in their education. For more information about the Journalistic Learning Initiative, visit

The Journalistic Learning Initiative’s pilot was funded by Tara Lynda Guber.



The Media and Social Action Academic Residential Community’s first cohort kicked off the school year with a rafting trip to explore the McKenzie River, led by SOJC Senior Instructor Mark Blaine.

Media and Social Action Academic Residential Community

In fall 2017, the SOJC launched its new Media and Social Action Academic Residential Community (ARC) to give firstyear students interested in social issues and media the chance to fully immerse themselves in both. The UO’s 15 ARC programs are residential environments where passionate and committed students live and learn together while exploring shared interests. According to SOJC Instructor Charles Butler, the idea behind the SOJC’s new ARC is


to provide a framework for students who are interested in social action but lack the strategic communication skills or resources to implement the changes they wish to see. ARC residents will take field trips, listen to speakers, attend special classes, create compelling stories using the latest digital technologies, and collaborate to produce an online publication that will serve as a resource for other first-year students. Learn more at


EXPERIENTIAL LEARNING Our students absorb a lot of information in the classroom. But it’s not until they apply those lessons in the field that they transform from learners to doers—the next generation of advertisers, journalists, media specialists, and public relations professionals ready to change the world. Each year, our students travel around the state, the nation, and the globe to network with industry experts, publish awardwinning stories, and push their personal and professional boundaries.


Help us make our life-changing learning experiences accessible to all students. Donate to our new Experiential Learning Fund (#8031) at



They build their portfolios during hands-on internships, navigate the complexities of client work in student-run agencies, and see their first bylines online and in print. Many students say these real-life experiences are what tip the scales in their favor when it’s time to find a job. We believe experiential learning is the key that unlocks our students’ full potential. And we want to make these life-changing opportunities available to all of them.

NU by th MB e ERS 79% SOJC undergrads participate in experiential learning





66% Graduate with at least one internship 13% Work for a student publication, agency, group, or competition 8% Take a learning trip



J-Students Tell Stories of Change in Sri Lanka In December 2016, 21 SOJC students trekked halfway across the globe with the SOJC’s Global Stories program to practice a form of reporting known as “backpack journalism” in Sri Lanka. The goal of the project was to get students out of their comfort zones and experience reporting on tight deadlines with limited resources.


KYLIE JUGGERT, BA ’17 Kylie Juggert didn’t find her calling as a multimedia journalist until her senior year. That’s when she had an a-ha moment that changed the course of her life. “I bought a camera and thought, ‘I’m going to do it,’” she said. “Then I went through Gateway. I was terrified at first, hands shaking and having incredible anxiety before a shoot. But something about the greatness afterwards and saying I’m the one who did that—I got hooked on it.” Juggert went from gathering experience with her own camera to developing video for SOJC projects, including last year’s SOJC-produced documentary about the Umpqua Community College shooting and video stories about Sri Lanka for the Global Stories program. After graduating this spring, Juggert took the skills she honed in the SOJC to Portland, where she works at Blue Chalk Media. The video editing she does there has been an extension of her learning curve in the SOJC. While the work’s been challenging, Juggert says she enjoys coming in every day to develop professional content that, she believes, marks only the beginning of larger projects to come.


Faculty members Ed Madison, PhD ’12, and Lisa Heyamoto, MS ’11, accompanied the students to the South Asian island nation, where they were charged with documenting how residents were adapting after a 2004 tsunami and 25-year civil war that ended in 2009. Immersed in a culture completely different from their own, the young journalists honed their storytelling skills in the field while traveling from village to village to conduct interviews, work with translators, and produce multimedia stories about members of the local communities. And that was just the beginning. After returning to the United States, the 2017 Global Stories cohort turned the raw footage, photos, and interviews they captured in Sri Lanka into powerful multimedia stories. At a unique multimedia gallery exhibit in Allen Hall in March, they officially launched the website See photos and watch behind-the-scenes videos from the Sri Lanka trip at

The website won second place in the 2017 Hearst Multimedia IV Team Reporting Competition. The students decided to donate the $2,000 prize to relief efforts in Sri Lanka.


Journalism student Kyle Hentschel, BA ’17, connects with the locals in the village of Logiwatta, Sri Lanka. Photo credit: Shirley Chan



OR Magazine Highlights Acts of Resistance

Download the 2017 issue of OR Magazine at

After the student-run tablet publication OR Magazine brought home a prestigious Gold Crown Award from the Columbia Scholastic Press Association for its 2016 Solutions Issue, the 2017 staff knew they had a hard act to follow. But the group of reporters, designers, photographers, and videographers had no trouble agreeing on a theme for its seventh issue: resistance. The team collaborated on five multimedia stories examining how people in major industries around Oregon—housing, libraries, parks and wildlife, timber and brewing—are reacting to recent political shifts and to hardship in a broader sense.

FLUX Magazine Explores the State of Democracy Perhaps the biggest story of the 2016–17 school year—on campus and around the nation—was the U.S. presidential election. The SOJC’s student-run print magazine, FLUX, took the 30,000-foot view with its 2017 “Democracy Issue,” featuring a range of stories exploring the state of democracy. Following on the heels of a Columbia Scholastic Press Gold Crown Award win for FLUX’s 2016 issue, this year’s magazine included profiles on women leading political action, one woman’s account of life after incarceration, and the story of five teenagers suing the American For more information about government over climate FLUX Magazine, visit change. FLUX also continued its experiments with civic engagement with “Dear Oregon,” a campaign asking Oregonians to write letters to their home state about democracy.



For more information about the Track Class, visit:

Track Class Delivers Real-World Sports Reporting Experience Eugene, Oregon (a.k.a. Tracktown USA), may be the ideal location for aspiring sports journalists. In the SOJC, students get a real-life taste of what it’s like to cover some of the biggest track and field events in the nation. Sports Bureau—informally known as Track Class—is a fast-paced, immersive course led by Instructor Lori Shontz. This spring, Shontz threw her students into the deep end to cover major track events such as the Pac-12 Championship, National Collegiate Athletic Association Championships, Prefontaine Classic, and the Eugene Marathon. Students claimed press credentials and worked inside the media tent alongside professionals to interview athletes and write articles on tight deadlines for a class blog and 19 media outlets. For more information about DuckTV, visit

DuckTV: SOJC’s Student-Run TV Station

NU by th MB e ERS TRACK CLASS 120 Stories 19 Professional news outlets published student work 5 Major events

For students interested in broadcast news, sports reporting, and creative TV show production, DuckTV provides the kind of hands-on experience and access to state-of-the-art equipment that’s hard to find outside professional studios. This year, DuckTV students filmed in incredible locations, from Eugene—where they interviewed the mayor—to the Deschutes National Forest and Mount Bachelor. More than 150 students participate in the student-run television network every term as news reporters, sports reporters, public relations experts, and creative writers and producers. The news and sports teams cover events and stories in Eugene, the public relations team works with vendors and secures publicity for the club, and the creative team produces six comedic and dramatic shows per term.




Advertising Students Take a Bite Out of the Big Apple NYC Trip 7 Days 107 Students 59:48 Female:male ratio 34 Students of color 3 International students 48 Scholarships 40 Agency visits

Few places evoke the aura of advertising industry success like New York City. To soak it all in and learn from top industry experts, over 100 SOJC students got the chance to head to the Big Apple for the SOJC advertising area’s annual NYC Experience trip. Led by Carolyn Silva Chambers Distinguished Professor of Advertising Deborah Morrison and eight other SOJC faculty members, including the school’s Edwin L. Artzt Dean Juan-Carlos Molleda, the advertising students attended Creative Week events and visited nearly 40 ad agencies, including global powerhouses co-founded by SOJC Ducks Dan Wieden, BS ’67, of Wieden + Kennedy and Glenn Cole, BA ’94, of 72andSunny. Here are just a few highlights of the week: • • • • •

Portfolio reviews at multiple agencies Art Directors Club Annual Awards gala Pitches at the One Club Young Ones Competition, R/GA, and Come From Away musical Interviews at GroupM Faculty members Heather Shoenberger and Troy Elias’s research projects

For more information about the NYC Experience Trip, visit



The NYC Experience trip was generously supported by: • • • •

Bedbury Scholars Fund, created by Sammi and Scott Bedbury, BS ’80 Go to Gotham Fund, established by David Stern and Nancy Guitteau Boiler Family Fund, supported by Kari, BA ’93, and John Boiler, BA ’87 Cole Family Fund, supported by Jennifer and Glenn Cole, BA ’94

Photo credit: Justin Hartney



Allen Hall Advertising Launches ‘Reset the Code’ Campaign “I pledge to abide by mutual respect and reject complacency in the presence of fear and hate.”


TIMOTHY FARAH, BA ’17 Recent advertising graduate Timothy Farah says he always knew his success in the SOJC would depend on gaining hands-on experience to practice what he was learning inside the classroom. He began by applying for the study-abroad program Media in Ghana, which landed him an internship at a small advertising and multimedia services firm in Accra. When he returned to Oregon, he joined Combined Culture, an independent group of advertising students whose multimedia work focuses on raising awareness around social issues, including sexual assault prevention, mass shootings, poverty, and racial inequality. Another important step in his academic career was joining the Ad Team his senior year. Farah recently began his professional career as an intern for the digital advertising agency 360i, a position he says he never could have earned without the experience he gained in the SOJC. “This school gave me a reason to believe that I could find an amazing position, just like everyone who graduated before me,” he said. “And I owe it a lot for that.”


These are the words the students of Allen Hall Advertising composed for Reset the Code, a muchtalked-about campaign that took over the university and the local community earlier this year. The studentrun agency masterminded an artful launch for the social action campaign, beginning with black and white stickers with the numbers “95_” that mysteriously popped up all over campus the first week of winter term. Soon, a long black banner blocked out the windows of the EMU Fishbowl, boldly broadcasting a simple but puzzling command: “Reset the Code.” The campaign’s goal of initiating positive change in the face of discrimination, hate, and fear earned it plenty of local media attention. And more than 2,400 people signed the online pledge to revise their standards of decency, address issues of discrimination, and claim their power to initiate positive change.

For more information about Reset the Code, visit


Photo credit: Rhianna Gelhart



PR Ducks Fly Through the Windy City

13 Students 8 Agency visits 2 Faculty 2 Home runs at Wrigley Field 36 Uber rides 25 Miles walked

Every student interested in public relations should get the chance to see what it’s like to work in a real agency or corporate team before graduating. That’s the driving idea behind the annual Windy City Ducks Public Relations trip, led by Senior Instructor Kelli Matthews, BA ’01, MS ’04. This year, Matthews took 13 SOJC Ducks to Chicago to visit some of the city’s biggest public relations powerhouses. Students were fueled by curiosity and excitement as they toured the city’s sights and took in a Chicago Cubs vs. San Diego Padres game. But they were most impressed by the public relations teams they met at Edelman Chicago, Porter Novelli, Fleishman-Hillard, Golin, Starwood Retail Partners, Kemper Lesnik, Second City, and the Chicago Cubs. They visited and learned from a whole flock of SOJC Duck alumni, including Rich Jernstedt, BS ’69 (pictured in left corner), president and CEO of the Jernstedt Company and senior adviser to Porter Novelli. The group’s first stop was Edelman Chicago. “The culture of the office makes it a place where employees can explore, have fun, be challenged, and get rewarded for hard work,” said student Karalyn Arnett. “I found this commonality at all of the companies we toured.”

Read Arnett’s #LifeasaJstudent Blog post about the trip at


According to Arnett, top takeaways from the trip included learning what a career in public relations looks like, practicing networking, and getting tips from the pros for their future success.


The Windy City Ducks PR Trip to Chicago is supported by the Harry Glickman Student Support Fund.

Photo credit: Kelli Matthews



Allen Hall Public Relations Gets Real Results for Real-World Clients Nothing looks better on a public relation graduate’s resume than real-world client experience. The students who run Allen Hall Public Relations (AHPR) get a preview of their future careers while working year-round to construct and implement campaigns that get results for local small businesses and nonprofits. The student-run agency— which was officially recognized in 2016 by the Public Relations Student Society of America (PRSSA) as a Nationally Affiliated Student-Run Firm—emphasizes diversity and specializes in marketing, graphic design, advertising, and digital media. This year, AHPR worked with a number of local clients, including Lola’s Fruit Shrubs. This account team worked closely with the Eugene company’s CEO to pitch to the media, host events, run social media, and redesign the website. All told, AHPR hosted five events, gained media coverage from seven media outlets, and increased Lola’s Fruit Shrubs social media follower base by 47 percent. See Allen Hall Public Relations’ website at

UO PRSSA Chapter Wins National Award for Creative Fundraising Campaign For the creative students of the SOJC’s public relations major, “work” is often both fun and rewarding. Members of the UO chapter of the Public Relations Student Society of America won a national award in spring 2017 for an innovative fundraising campaign capitalizing on a big part of their fellow students’ lives— final exams. The national PRSSA organization hosts the annual FUNdraising Bowl competition to encourage the approximately 10,000 student members of its nearly 300 chapters to share fundraising ideas while competing for a grand prize. Members of the UO chapter created a Final Grams FUNdraising campaign featuring unique greeting-style cards featuring characters from pop culture, such as Yoda and Hermione Granger, with motivational puns related to finals. The week before finals, UO PRSSA sold the Final Grams along with snacks to other students, who could write personalized notes on the Final Grams and deliver them to friends during finals week. As the grand prize winners of the national competition, the UO chapter won two complimentary registrations valued at $620 to the PRSSA national conference in Boston in October 2017. The UO chapter Final Grams campaign will also be included in the national PRSSA FUNdraising Playbook that’s available to chapters nationwide.



PR Students Get Advice from the Pros in Portfolio Reviews Every year, every term, every SOJC public relations senior presents a body of work from classes and internships to a panel of experienced professionals. It’s a crucial opportunity to reflect on their time as a public relations major and practice articulating the skills and attributes they bring to a potential employer. In 2017, more than 150 professional panelists participated in portfolio reviews in Eugene and Portland for about 200 public relations students. The students said the panelists’ experience, advice, and connections are invaluable. Many received job offers and internship opportunities on the spot, and all made connections and refined their presentations so they can best represent themselves and the SOJC as they start their careers.


MARITZA RENDON, BA ’17 When Maritza Rendon came to the University of Oregon from her home in Mexico City, her love for design and story led her directly to the SOJC. “I love telling people’s stories, and I have a passion for being involved in the community,” Rendon said. “I found that PR would be an awesome avenue to do that.” Rendon competed in the 2016 Public Relations Student Society of America (PRSSA) Bateman Case Study Competition and served as vice president, then president, of the group. She also worked in the Eugene community as an intern for the Eugene Water & Electric Board. SOJC Social Media Club

Social Media Mavens Sharpen Skills In and Outside Class Gone are the days when social media was just an add-on for strategic communication professionals. SOJC students take advantage of every opportunity they can to build their skills in this crucial area while working and networking with real clients. In Kelli Matthews’s, BA ’01, MS ’04, strategic social media class, SOJC and business students conducted in-depth social media audits and wrote communications plans for clients ranging from Fortune 100 companies, such as Nationwide Insurance and the San Francisco Giants, to local small businesses like Red Wagon Creamery.

“I wanted to put the skills I had learned in class somewhere they would really matter,” she said. In addition to giving her hands-on practice working with real-life clients, Rendon said the SOJC helped her develop her writing, critical thinking, and teamwork skills—all vital skills in the public relations industry. After graduating this spring, Rendon took a full-time internship with FleishmanHillard in San Francisco. She hopes it will be a first step toward living and working as a public relations professional in her home country.

Even more students build skills outside the classroom in the SOJC’s Social Media Club. Now in its second year, the group fills an important niche among campus organizations where interested students can meet and network with guest speakers, learn new skills, and get inspired.




“What Is Life?” Conference Explores Media’s Relationship to Everyday Life In the digital age, media has become more than just something we consume. For most people, it permeates almost every aspect of life. In April, the SOJC collaborated with the UO College of Design and College of Arts and Sciences to examine media’s evolving role at the seventh annual “What Is?” conference at SOJC Portland. Building on last year’s “What Is Media?” conference, “What Is Life?” expanded the definition of media to include physics, biology, ecology, and the arts.

STUDENT PROFILE MEG RODGERS, CLASS OF 2018 As the daughter of two academics, research is in the blood of media studies undergrad student Meg Rodgers.

More than 150 regional, national, and international researchers presented their work in five public sessions and more than 30 panels. But the interdisciplinary conference is more than just an academic gathering. This year’s event included the LIFEWORLDS exhibit, featuring Leonardo da Vinci prints, multimedia work, bonsai trees, and photography. The conference closed with “The Experience,” which invited attendees to explore the Portland Japanese Garden’s newly opened Cultural Crossing expansion.

“I grew up on stories and around people teaching stories,” Rodgers said. “That definitely shaped me.” Rodgers’s plan to join the media studies quadrant of Allen Hall solidified after taking Assistant Professor Peter Alilunas’s Intro to Media Studies class.

Read more about the conference at

“I was initially drawn to the SOJC because I really like the idea of working and collaborating with people,” she said. “But I tried PR and realized I was more interested in thinking about media than producing it.” Since that first media studies class, Rodgers has taken on a leadership role in her major and co-founded the Media Studies Student Group. She’s also writing a thesis about the antiheroine as an emergent TV character trope. “In a world that’s so media saturated, it’s important to have conversations and digest some of the things we’re seeing,” she said. “I no longer passively consume media. My major has changed my day-to-day life.”





Charles Snowden Program for Excellence in Journalism Places Students in the Field

For more information about the Charles Snowden Program for Excellence in Journalism, visit

Eighteen college journalists, including 13 from the SOJC, got invaluable realworld experience while working at media outlets across Oregon this summer, thanks to the Charles Snowden Program for Excellence in Journalism.  “The Charles Snowden Program for Excellence in Journalism is unique because it provides both experiential journalism skills and ethics learning as well as mentorship to ensure student success,” said Snowden Program Coordinator and SOJC Instructor Kathryn Thier. Snowden internships are open to student journalists at all Oregon colleges and universities. In paid 10-week placements over the summer, students work side by side with professionals, practicing the essential skills required to provide news and information to their communities. Each intern receives stipends from the sponsoring news organization and the Snowden family. Since the program’s inception, about 240 students from 16 Oregon colleges have earned internships, and nearly 80 percent of Snowden interns gain full-time work in news media after completing their university degrees.

After taking her first journalism class, Francesca Fontana knew she had found her calling. During her time in the SOJC, she wrote for a variety of publications, including FLUX Magazine, the Daily Emerald, and OR Magazine. She interned at the RegisterGuard and the Oregonian through the Charles Snowden Program for Excellence in Journalism, and she worked as a RegisterGuard staff member while still in school. “Those were all incredible experiences, and I learned so many new skills,” Fontana said. Those skills allowed Fontana to stand out in a field of over 100 journalism students across the nation to become the secondever F. James Pensiero Summer Reporting Intern at the Wall Street Journal. Named after UO alumnus and former WSJ Deputy Managing Editor Jim Pensiero, BA ’75, the highly competitive internship seeks one student each year who shows great promise and interest in reporting business and financial journalism, with a preference for students from public universities. Fontana said she will never forget the day she found out she would get to live in New York City and work at the paper’s headquarters. “I could see my mom standing in the next room covering her face and listening when I got the call,” Fontana said. “She cried and fist-pumped. This was a really great opportunity that I am ridiculously thankful for.”

The Charles Randolph Snowden Program for Excellence in Journalism is funded by a generous endowment from the Charles Randolph Snowden family as well as gifts from alumni and friends of the program.



ACADEMIC EXCELLENCE In addition to the practical skill-building students need to succeed in the creative and media economy, the SOJC focuses on research and innovation in emerging communication forms to advance our professions and increase public understanding of the key issues of our time. With the help of many donor-funded programs, our faculty and students regularly attain national and international recognition with top industry awards, fellowships, grants, and publications.

Seth Lewis, Shirley Papé Chair in Emerging Media Associate Professor Seth Lewis says the days of becoming a journalist to avoid math are over. As the SOJC’s founding Shirley Papé Chair in Emerging Media, Lewis’s research investigates how journalists relate to their audiences and to digital-age tools, such as social media, data journalism, and artificial intelligence. He is working with Swedish collaborators to investigate how news becomes knowledge, with the help of a $486,000 grant from the Swedish Foundation for Humanities and Social Sciences. And he is co-organizing the Conference on Algorithms, Automation, and News in Munich, Germany, this May. Autumn Shafer, Assistant Professor How do you get people to use mass transit? SOJC Assistant Professor Autumn Shafer is trying to find out. She received $101,000 in grants from the National Institute for Transportation and Communities to investigate how people engage with information about public transportation and how newer modes of communication, such as text messaging, might encourage more sustainable behavior. Damian Radcliffe, Carolyn S. Chambers Professor in Journalism As an Agora Faculty Fellow and a fellow of the Tow Center for Digital Journalism at Columbia University, Professor Damian Radcliffe has spent much of the past year researching local journalism in the United States. This has resulted in three reports: a survey of 420 local journalists, a study of local news outlets in the Pacific Northwest, and a landscape report on small-market newspapers. This year, he has written for Columbia Journalism Review, BBC Academy, MediaShift, IJNet, Digital Content Next, TheMediaBriefing, ZDNet, and In 2016–17, Radcliffe also spoke at conferences in Portland; London; Washington, D.C.; New York City; and Toronto, Canada.


To support faculty projects and research, consider giving to the Dean’s Fund for Excellence by selecting Fund #7313

$486,000 grant to research how news becomes knowledge

$101,000 in grants to research mass transportation messages

Published 49 pieces in media outlets in 2016–17


Nicole Dahmen, Associate Professor Nicole Dahmen’s research investigates visual communicators’ moral responsibilities, the power and veracity of imagery, and the theory and formation of photographic icons in the digital age. She studies solutions journalism and restorative narrative, journalistic genres that report stories beyond breaking news with a goal of positively impacting society. She helped develop Reporting Roseburg—a project exploring the journalistic responsibility in covering gun violence and mass shootings— and is co-director of the Catalyst Journalism Project (see page 30). Dean Mundy, Assistant Professor Diversity is a topic of particular importance to communicators, who need to be able to reach and connect with many audiences. To develop a better understanding of all the diversity-focused research in the public relations industry, SOJC Assistant Professor Dean Mundy conducted a meta-analysis of studies spanning the past decade. Mundy published “Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations” in the Institute of Public Relations’ research journal.

More than $55,000 in grants since 2014

Member of SOJC’s Diversity Committee

Christopher Chávez, Associate Professor Associate Professor Christopher Chávez conducted interview research for an upcoming book on public media. He traveled to Jakarta, Indonesia, with students for UNESCO’s World Press Freedom Day, organized a student-led project designed to support public radio in Ghana, and presented a paper on public media in Cartagena, Colombia. He also received one of 20 UO Faculty Research awards to study advertising as a form of public diplomacy in Havana, Cuba, and a GEO grant to develop a course in Rosario, Argentina, focusing on global strategic campaigns. Scott Maier, Journalism Area Director How do a country’s priorities affect how its journalists cover international issues? In fall 2017, Professor Scott Maier is traveling to Oxford University in the United Kingdom to look for a correlation. He will spend fall term at the Reuters Institute of Journalism conducting a comparative study of British and U.S. outlets and their coverage of international rights issues, particularly refugee-related topics. Heather Shoenberger, Assistant Professor Heather Shoenberger directs the SOJC’s Insights and Analytics Lab­—the first of its kind­—to teach students how to analyze consumer reactions to media using audience measurement data. She is collaborating with Donna Davis and Wes Pope on a research project that found 360-degree video is more effective than standard video at increasing viewers’ feelings of personal relevance regarding environmental issues. Focused on human wellbeing through media, she received a $5,ooo internal grant in 2016–17 to support interdisciplinary research with the UO Prevention Science Institute.​


Traveled to Indonesia, Ghana, Colombia, and Argentina in 2016–17

Invited to Oxford fall term 2017 for research fellowship

$5,000 grant to study human wellbeing and media


Agora Journalism Center Launches Engaged Journalism Initiatives The Agora Journalism Center, located at SOJC Portland, has been the University of Oregon’s gathering place for innovation in communication and civic engagement since 2014. What’s the connection between communication and civic engagement? Put simply, we care about the future of journalism, because it is linked to the future of healthy democratic communities. Agora has been busy this year driving transformational advancements in civic engagement and engaged journalism. In addition to the Agora Faculty Fellows program and a variety of year-round projects—from conferences and workshops on evolving practices of engagement to training in new storytelling tools, such as drones and virtual reality—the center launched: Gather. This online collection of searchable resources is for journalists and communicators who want to learn about the practice of engaged journalism, which puts communities at the center of journalists’ work. With start-up founding from the James S. and John L. Knight Foundation and the Democracy Fund, Gather is a new place to learn (and borrow) from existing projects, a hub for collaboration, an advanced how-to guide, and a digital meeting space where engaged journalism’s budding community of practice can grow and evolve. Learn more at Open:Housing. With funding from the Jackson Foundation, Agora partnered with legacy, independent, and ethnic media to create a platform and a set of strategies to strengthen the information ecosystem supporting civic engagement around Portland’s housing crisis. In the process, the project created a network of journalists, housing advocates and experts, and Portland residents whose ongoing dialogue gave rise to news stories that appeared in the Portland Tribune, on KGW, and on the project’s website. Learn more at The Agora Journalism Center is supported by funding from a generous donor family. If you would like to contribute to the center’s mission, go to

Catalyst Journalism Project Combines Investigative and Solutions Journalism Launched this summer by faculty Kathryn Thier, Nicole Dahmen, and Brent Walth, BS ’84, the Catalyst Journalism Project brings together investigative reporting and solutions journalism to spark action and response to Oregon’s most perplexing issues. The project includes teaching and research with the goal of reaffirming the value of the news media in the post-truth age by combining investigative journalism with the innovative practice of solutions journalism. The project will also facilitate lectures, public discussions, and other For more information about the intellectual gatherings related to the Catalyst Journalism Project, visit topics of investigation of our reporting with the intention of engaging Oregon communities. The Catalyst Journalism Project is a partnership with the Solutions Journalism Network. Grant support comes from the Tom and Carol Williams Endowed Fund for Teaching and the David and Nancy Petrone Faculty Fellowship.



SOJC Faculty Earn National Recognition and Grants Academic excellence at the SOJC begins with our internationally renowned faculty, which includes more than 60 scholars and industry professionals with diverse backgrounds and extensive experience in advertising, journalism, media studies, and public relations. Faculty members won awards across the research and communication spectrum, including: Senior Associate Dean and Professor H. Leslie Steeves won the International Communication Association’s 2017 Teresa Award for the Advancement of Feminist Scholarship. This award recognizes work that has made significant contributions to the development, reach, and influence of feminist scholarship. The American Advertising Federation selected Senior Instructor II Dave Koranda to receive its 2017 Distinguished Advertising Educator Award, which recognizes a senior advertising instructor with at least 10 years of educational experience who has benefited the advertising industry. Koranda was chosen based on recommendations from his peers, colleagues, and students that highlighted his ability to inspire his students and support the advertising industry as a whole. Professor Regina Lawrence, executive director of the Agora Journalism Center and SOJC Portland, won the 2017 UO Fund for Faculty Excellence Award. Her most recent research project focuses on the use of social media by political reporters during presidential campaigns. In addition to publishing more than 35 peer-reviewed articles in top-tier venues, Lawrence coauthored When the Press Fails: Political Power and the News Media from Iraq to Hurricane Katrina, which received the 2016 Doris A. Graber Outstanding Book Award.

NU by th MB e ERS Faculty Research & Grants External grants: $1,075,000 SOJC & UO grants: $160,037 External fellowships: 2 Awards: 16 Journal articles published or accepted: 61 Books written or edited: 4 Book chapters contributed: 30

See more faculty and student awards at

The research and creative work our faculty do inform their teaching and enhance the school’s national profile while contributing value to the communication fields.


To support faculty projects and research, consider giving to the Dean’s Fund for Excellence (#7313) at


Multimedia Journalism Master’s Program Evolves It’s been a big year for the SOJC’s Multimedia Journalism Master’s (MMJ) program in Portland. Students have continued to create impactful nonfiction visual storytelling, and this year their work has been published on OPB’s Oregon Lens, The Atlantic, Quartz, and ReCode. MMJ graduates have landed jobs at 360 Labs, Mercy Corps, OMSI, KGW, The Columbian, TriMet, Intel, World Pulse, and Muse Storytelling.


RACHEL BRACKER, MA ’16 A few years ago, UO graduate Rachel Bracker was working at a professional video production firm in Portland when she realized she wanted more. “You definitely feel there are certain stories you aren’t going to be able to tell because a client doesn’t want to tell that story,” Bracker said. “I wanted to do a career path pivot into journalism.” The SOJC’s Multimedia Journalism Master’s (MMJ) program’s flexible schedule and emphasis on storytelling were just what she needed to help her make that change. As an MMJ grad student, Bracker worked with faculty to secure internships at online publication Recode and virtual reality production company 360 Labs, where she learned how to tell stories using 360-degree video.

A new co-director, Andrew DeVigal, joins Wes Pope to continue growing the program and shaping its curriculum to stay ahead of the rapidly evolving visual storytelling industry. DeVigal is the former multimedia editor of the New York Times and holds the Chair in Journalism Innovation and Civic Engagement at SOJC’s Agora Journalism Center. Here are a few more highlights from this whirlwind year: • We added new explanatory visual storytelling courses, giving students an opportunity to gain valuable motion-graphic and data-visualization skills. • We expanded our collaboration with Vanport Mosaic. MMJ students joined students from Historic Preservation to conduct a “story harvest” inside an Airstream trailer, recording stories from flood survivors that will be archived at the Oregon Historical Society (see a photo on page 2). • We offered a new 360-degree video course. Students created a work of advocacy journalism that formed the basis of a research study about the impact of 360-degree video on viewer engagement. • We hosted the Drone Journalism School, put on by the Poynter Institute and the National Press Photographers Association (see page 38). • Three students won a national student Edward R. Murrow Award for their 2016 class project exploring Portland’s air quality crisis (see page 37).

Learn more about the program at

“You feel more connected to subjects presented in 360 because of the immediacy of feeling, like you are truly transported to a place,” she said. After graduating this past year, Bracker landed a full-time job at 360 Labs, which focuses on using VR to create meaningful experiences. “Working at 360 Labs and Recode were opportunities I only had because of the MMJ program,” she said. “If you’re interested in something, you can make it happen.”

See images from Bracker’s 360 videos and read a Q&A at





Top Industry Experts Lead Strategic Communication Master’s Program

Learn more about the Strategic Communication Master’s program at

It’s a thrilling time to be a strategic communicator. The field has a long and storied history, but in our increasingly complex global economy, the roadmaps communicators have followed for decades no longer apply. The rules are new and ever changing, and if you’re not learning every day, you’re falling behind. Located at SOJC Portland in the heart of the state’s business and media capital, the SOJC’s Strategic Communication Master’s program gives students a foundation in communication traditions while challenging them to think deeply about the ways people are using new tools and approaches to effect change in both meaningful and disastrous ways. Our faculty includes scholars and top industry professionals who offer students state-of-the-art instruction and handson, real-world experience in combining storytelling skills with business strategy to develop effective communication that makes an impact. This year, the Strat Comm program launched a new Leadership Network. Comprised of 20 of the world’s top minds in communication—including vice presidents and chief communication officers of Microsoft, Nike, Columbia Sportswear, and Edelman—this group is helping to guide the development of our curriculum and the content of our courses based on on-the-ground insight. In the coming year, the group will focus on the issue of disruption, including how communicators drive it and how they must respond to it.


Born and raised in Argentina, Lucila Cejas came to the United States for college. After completing an undergraduate degree in communication studies and starting a family, she was ready to get serious about a career in strategic communication. “I was reading the Strategic Communication Master’s program description on the SOJC website, and I squealed out loud,” Cejas recalled. “The classes sounded like topics I would learn for fun in my own time, so the fact that this was a master’s degree that was taught in Portland at night was like a dream come true.” According to Cejas, the education and opportunities she received at the SOJC more than lived up to her high expectations. “The program allowed me to engage in critical thinking at a whole different level,” she said. “The readings were insightful, and the professors were knowledgeable, experienced, and very open minded. The program was greater than the sum of its parts.” The connections Cejas made in the program helped her land an internship at North Advertising immediately after graduation. It wasn’t long before she secured a position as an assistant brand strategist at the Portland agency. “This program changed my life,” Cejas said. “I didn’t feel confident before. I had knowledge but not practical skills. And I got those in this program.”

Read more about Cejas’s background and experience at



SAUL HUBBARD, MS ’10 Soon after graduating from the SOJC’s Eugene-based professional Journalism Master’s program, Saul Hubbard landed a job at the Eugene Register-Guard. Today, he’s one of the paper’s top reporters, covering state political affairs and the University of Oregon. “The master’s program provided me with a solid base of knowledge and expertise to be able to make a smooth transition into a newsroom,” Hubbard said. “My professors always helped me to learn from my mistakes and to get better.” Hubbard, who earned an undergraduate degree in history and politics before entering the SOJC grad program, said he is drawn to political journalism because of the diverse and controversial issues he gets to cover. One of the most challenging parts of his job is ensuring transparency and accountability in the state government, but he believes providing a “fair and balanced look” at issues is a vital part of democracy. Hubbard got a head start in the field as a Charles Snowden Program for Excellence in Journalism intern at the Klamath Falls Herald and News. “It was great way to get my feet wet in a real-life newsroom and to learn about a community I knew nothing about,” he said. “My Snowden internship led directly to my internship at the Register-Guard that fall, which then led to my full-time reporter position here just a few months later.”


For more information about the Professional Journalism Master’s Program, visit

Journalism Master’s Program Builds Skills in the Field Hands-on experience is a hallmark of the Eugene-based professional journalism master’s program, and 2017 was no exception. Students traveled across Oregon to produce high-quality journalism, not just for their professors but for professional publications, gaining vital training and experience in the process. And it’s paying off: Graduates of the class of 2017 have already gone on to land reporting internships at the East Oregonian, Eugene Weekly, and beyond. SOJC instructors and incoming co-directors Sung Park and Todd Milbourn, say they’re excited to take advantage of that momentum—and of the renewed national sense of urgency around journalism. Park and Milbourn are developing a strategic plan to build on the program’s longstanding strengths in reporting and writing fundamentals while pushing students to explore new platforms and emerging storytelling tools and techniques in photography, video, and audio. They’re also working toward adding focus areas, such as investigative reporting, community engagement, science journalism, and environmental journalism. Thanks in part to the generosity of the SOJC’s alumni and donors, incoming classes will have the opportunity to apply for scholarships and special funding awards.


First-Ever Master’s in Advertising and Brand Responsibility

New in


The Professional Master’s in Advertising and Brand Responsibility will welcome its first cohort of students in fall 2018. This program focuses on the idea that successful brands in the 21st century must be authentic, courageous, and committed to social good. Brands such as Nike, Patagonia, Cheerios, and Yoplait have successfully addressed social issues while building brand equity by recognizing the power that persuasive communication has to make the world a better place, one ad at a time. Now SOJC students will be the first in the nation to get master’s level training in this industry-transforming approach to advertising and branding. Coursework for this new master’s program will examine the theory and practice of persuasive communication and brand responsibility. Students will also participate in a three-term Brand Responsibility Seminar that showcases and trains students in best practices for brand management, creative, and planning. Created and led by Professor Kim Sheehan, with support from alumnus Steve O’Leary, BS ’69, this program is the first of its kind in the country. The program will also involve SOJC alumni from leading agencies, such as 72andSunny and For more information about the Wieden + Kennedy, that are leading the brand Master’s in Advertising and responsibility charge nationwide.

Brand Responsibility, visit


STACY BAZZANA As part of our commitment to growing our graduate programs, this year the SOJC hired Stacy Bazzana in a newly created position as graduate recruitment manager for the school’s professional master’s programs. Bazzana comes to us from Queen’s University in Ontario, Canada, where she was program manager for the school’s flagship MBA program. In her new role on the SOJC’s Portland team, Bazzana is responsible for devising and executing recruitment and marketing strategies, developing student leads through outreach initiatives, counseling potential applicants on the admissions process, and ensuring a high-quality experience for incoming and current students. “My biggest success thus far has been surpassing our enrollment goals for the two Portland-based programs,” she said. “I am also quite excited about the welcoming and inclusive environment we’ve created for our students. From our first gathering on the bus ride down to Eugene for orientation to greeting students during the Portland Week of Welcome events, there has been an amazing feeling of belonging.” In less than a year at the SOJC, Bazzana’s skills have made her indispensable. But it’s clear that the students are her favorite part of her job. “It’s the best feeling to connect with a prospective student,” she said, “to share my excitement about our fantastic programs, and to leave the conversation sensing that same excitement from them.”

Read Bazzana’s full bio at



Media Studies Grad Programs Prepare Students for Teaching and Research Established in 1994, the SOJC’s Media Studies Master’s and PhD programs work together to train students to research, understand, and teach about the many roles media and communication play in society. Led by internationally recognized experts in communication and media research, both programs place a strong emphasis on preparing graduates for careers in higher education and focus on a broad array of interdisciplinary topics, including: • Political communication


BETHANY HOWE Known for her off-the-cuff sense of humor, empathy, and boundless energy, Media Studies PhD student Bethany Grace Howe’s ability to connect with students has made her a popular and effective graduate teaching fellow. Since Howe came out as a transgender woman in 2015, she’s made it her mission to mentor students looking for support, in class and in their personal lives. “The secret to effective teaching is what one of my favorite former colleagues called being a ‘warm demander,’” said Howe. “That means you set high expectations, but you do it with kindness and compassion.” This year, Howe has surpassed all reasonable expectations herself. She won the UO Division of Equity and Inclusion’s highest honor, the Martin Luther King Jr. Award. She founded the UO’s National Lesbian and Gay Journalists Association chapter. She worked with Assistant Professor Ed Madison, PhD ’12, to launch the Journalistic Learning Initiative (see page 10). She helped coordinate the national Women’s March on Washington. And she won the International Communication Association’s LGBQT Studies Top Student Paper award for a paper about what makes a good workplace for transgender employees.

• Journalism studies • International and intercultural communication • Science, environmental, and health communication • Critical and cultural studies • Strategic communication (advertising and public relations) • Media history, law, ethics, and policy • Digital technologies and emerging media • Visual communication More than 70 percent of our PhD graduates go on to secure tenure-track faculty positions in universities around the nation—most recently at such top-tier research institutions as the University of Colorado Boulder, the University of Houston, Indiana University, and Kansas State University. This year, the Media Studies graduate programs welcomed a new associate dean for graduate affairs and research, Seungahn Nah, who also serves as president of the Korean American Communication Association (see page 8 for his faculty profile). Nah, whose research focuses on how the conditions and contexts of digital communication technologies can enhance civic engagement through participatory communication and citizen journalism, is dedicated to expanding the SOJC graduate Learn more about the programs’ student enrollment, research profile, Media Studies Master’s and reputation in the United and PhD programs at States and beyond.

“I wanted to know why the SOJC was so good for me even when other places might not be,” she explained. “You have to have a culture of diversity. But you also have to communicate with ‘symmetrical communication.’ Because where there is no communication, there is a vacuum, and we all know what a vacuum does: It sucks.”




Student Work Garners National Honors Nothing makes us prouder than our students’ creative and scholarly work. But don’t take our word for it—this year SOJC students won more than 30 national awards. From effective public relations and advertising client pitches to top research papers to eye-opening investigative and multimedia stories, the SOJC is known across campus and around the nation for its students’ unparalleled output of high-quality content. Edward R. Murrow Student Award. SOJC Multimedia Journalism Masters’ students Zach Putnam, Richard Percy, and David McKay won a 2017 Edward R. Murrow Student Award for Excellence in Video Reporting for their short documentary “The Kenton Lead Blob*,” which drew public and legislative attention to lead pollution allegations in a Portland neighborhood. See Percy’s behind-the-scenes multimedia story about the project at Northwest College Emmys. “Looking Back, Moving Forward: The Northern Spotted Owl Story,” produced by Christian Hartwell with help from Noah Hoffman and Euell Macke, won a Northwest Chapter National Academy of Television Arts and Science 2017 College Award for Excellence—also known as the College Emmys—in the Short Form Non-Fiction category. “Nature’s Schoolhouse,” by Nicolas Walcott, Rachele Costantini, Bridgette Haynes, and Gus McTigue, was nominated in the Long Form Non-Fiction category, and “Death with Dignity Supporter Bruce Yelle” by Jake Sandor and Ben White was nominated in the Short Form Non-Fiction category. See a photo gallery and read about their projects at One Club Golden Pencil Award. When advertising students Stacy Yurisheva and Caleb Couturie traveled to New York City for the New York Experience trip (see page 18), they had no idea they would return home with a national prize. At the annual Creative Week awards hosted by The One Club, the team was presented with the Golden Pencil Award for their pitch for TOMS shoes’ new women’s fashion line. Read about their winning pitch at See more award winners at



EVENTS The SOJC hosted produced more than 50 events in 2016–17. From international conferences to talks with award-winning authors, our faceto-face gatherings, celebrations, and lectures bring globally renowned guests to campus and cover topics designed to enhance the student experience while building knowledge in our community. Held in Eugene, at our Portland location, and throughout the state, these events provide opportunities to engage students outside the classroom, expand their horizons with new perspectives, and connect them with a wider network of professionals and experts. In the process, the school is able to supplement its programming with access to emerging research and best practices in a rapidly evolving communications landscape.

50+ Events in 2016 10,000+ Attendees throughout the year Biggest event: Ruhl Lecture with nearly 6,000 guests (see page 41)

Hall of Achievement. Over 150 students, alumni, faculty, and friends of the SOJC gathered for a special Centennial Hall of Achievement Gala in October 2016 to celebrate the school’s 100-year legacy and shine a light on its path forward. See the multimedia story at centennial-hoa. Johnston Lecture. Pulitzer Prize–nominated author and narrative journalist Ted Conover, pictured reading from his book Immersion: A Writer’s Guide to Going Deep, delivers the annual Richard W. and Laurie Johnston Lecture in November 2016. See multimedia coverage of Conover’s visit at

Drone School. Students and professionals came together for a special drone storytelling workshop hosted by Google NewsLabs and the Online News Association at SOJC Portland in August 2017. See the flickr album at


The Richard W. and Laurie Johnston Lecture was created in 1984 in memory of Richard Johnston by Laurie Johnston, George E. Jones of U.S. News and World Report, and the Correspondents Fund to bring “professionals-in-residence” from the magazine field to the SOJC for working visits.


Commencement. On June 18, students, families, and friends gathered to celebrate the 101st class of the School of Journalism and Communication. Watch our studentproduced commencement video and see a photo gallery at


AP’s Venezuela Correspondent Wins Ancil Payne Award for Ethics in Journalism

The late Ancil Payne’s family visits Eugene each year to meet with the Payne Award winners. Pictured here (left to right): Alex Barker, Anne Payne Barker, Payne Award winner Hannah Dreier, finalist Anne Galloway, Geof Barker, Juan-Carlos Molleda.

To say that journalists have faced a roller-coaster year would be, by any measure, an understatement. Amidst growing pressure on, and scrutiny of, journalistic ethics in the United States and around the globe, the SOJC awarded its 17th Annual Ancil Payne Award for Ethics in journalism in April. This year’s award went to Associated Press reporter Hannah Dreier and her editors for the article “A Child’s Scraped Knee,” part of the AP’s “Venezuela Undone” series. The article told the story of Venezuela’s crumbling medical system through the prism of one child’s life-or-death struggle. Dreier and her team rose to the top of an exceptionally strong pool of nominees because they were able to continually balance the well-being of the story’s subjects against the journalistic imperative to stay uninvolved. When considering such difficult questions as whether to supply life-saving medicine, or whether to put sources at risk in an environment that does not allow media, the AP team made careful decisions to uphold the integrity of the story while protecting sources and responding to subjects’ needs.

Dreier’s winning article, “A Child’s Scraped Knee,” told the story of Venezuela’s crumbling medical system through the prism of one child’s life-ordeath struggle.

The Payne Awards Selection Committee, which includes industry and academic experts from around the nation, also recognized two finalists who made extraordinary ethical decisions in the course of doing good journalism. Shane Bauer went undercover as a guard in a private prison to produce an expose for Mother Jones that resulted in changes in legislation. And Anne Galloway uncovered fraud and misuse of public funds in a government-backed development project to publish more than 150 stories over two years for local news website

Read more and see photos from Dreier’s story at

The Ancil Payne Award for Ethics in Journalism was established in 1999 by Ancil Payne, class of 1944, and is funded by an annual gift from, as well as an endowment created by, the Payne family.



Ta-Nehisi Coates Gets Real about Racism for Ruhl Lecture Author and journalist Ta-Nehisi Coates is known for his willingness to shine an uncompromising light on uncomfortable subjects. When the National Book Awardwinning author of the 2016–17 UO Common Reading selection, Between the World and Me, took the stage for the SOJC’s Ruhl Lecture in February, he quickly aimed his spotlight toward the elephant hunkering down in the packed Matthew Knight Arena. “If you look at the most decorated universities across the country, athletics tend to be a really big cash generator,” Coates said. “University systems across the country should spend some time thinking about the extent to which the wealth they have accumulated was drawn from black bodies.” At another school these words might be met with shocked silence. But Coates’s talk, “A Deeper Black: Race in America,” fell in the midst of a year of difficult reckonings—on campus, across the nation, and around the world. Coates argued that the extraction of wealth from black bodies did not end with slavery, but lives on today. His lecture drew clear lines connecting this dark history to the racially charged events dominating today’s headlines, from mass incarceration and police brutality to the presidential executive order banning refugees and travelers from predominantly Muslim countries. Each year, the SOJC invites a Ruhl lecturer to campus with a goal of strengthening the school’s connection with the mass media. In addition to his public talk, Coates spent the day in Allen Hall, where he interacted with 150 SOJC students in a question-andanswer session. Before heading to Knight Arena, he also attended a private student reception with 25 SOJC students. “He was very genuine,” said Drake Hills, an SOJC junior studying sports journalism and co-director of the Black Male Alliance who attended the reception. “I appreciated his curiosity and effort to learn about us.” The Robert and Mabel Ruhl Endowment was established in 1974 to bring newspaper reporters and other journalists to the SOJC to educate students, faculty, and the community about important issues in the media industry. The 2017 Ruhl Lecture was also supported by additional funds from the Hearst Foundation Visiting Professionals Fund and the UO President’s Office.

Read more about Coates’s visit at

Ta-Nehisi Coates accepts a gift created by student group Combined Culture from (left to right) Blair Barnes, Chandler Carroll, and Timothy Farah.


Demystifying Media Series Explores the Impacts of Digital Disruption The ways we consume and create media and content continue to evolve at a rapid pace. The Demystifying Media seminar series investigates the impact of these changes across the communication landscape and new ways to navigate forward. Each term, the SOJC invites to campus media practitioners and researchers working on global issues to discuss aspects of the digital-age media revolution. The talks often challenge prevailing attitudes and introduce the latest thinking in the field to give students, faculty, and staff new perspectives and insight. How to Re-create Your Newsroom for the Digital Age Kathryn Thier, Instructor, SOJC For the first Demystifying Media event of fall term, Thier led a panel of global and local editors in a discussion addressing the question: How do publications embrace digital tools and platforms in both their working practices and their business models? Students, staff, and faculty in attendance heard about the impact of digital disruption on newsroom culture and finances from people who have adapted to it over the past two decades. How NGOs Blur the Line between PR, Journalism, and Advocacy Matthew Powers, Assistant Professor, University of Washington Non-governmental organizations have long sought publicity to boost their organizational profiles and achieve advocacy aims. In recent years, NGOs like Amnesty International, Human Rights Watch, and Oxfam have hired reporters and photojournalists to accompany research missions, using corporate public relations techniques to boost awareness and experimenting with digital tools to pursue advocacy goals. Powers discussed these developments, their causes, and their implications for journalism, advocacy, and the public sphere. The 2016 Presidential Election Regina Lawrence, Executive Director, SOJC Agora Journalism Center and SOJC Portland In early November 2016, nationally renowned political communication researcher Regina Lawrence predicted the upcoming presidential election’s possible repercussions for the future of media and communication. The award-winning author of Hillary Clinton’s Race for the White House: Gender Politics and the Media on the Campaign Trail and When the Press Fails: Political Power and the News Media from Iraq to Katrina gave students, faculty, and staff a unique opportunity to reflect on the potential impacts of the 2016 race before it happened. Hackers, Data, and Code in the Age of Trump Nikki Usher, Associate Professor, George Washington University In a talk named after her book, Interactive Journalism: Hackers, Data, and Code, Usher examined what’s next for interactive journalism across the world. The news industry has hailed interactive journalists as its saviors and claimed them as resident authorities of quantification and digital skills in the newsroom, but data isn’t as objective as we like to think. Given its significant influence on public opinion, how we present data and statistics is critical and has the potential to be damaging.



DEMYSTIFYING MEDIA SERIES Sex, Surveillance, and Shopping: How the Arabian Gulf Uses Social Media Sarah Vieweg, User Experience Researcher, Facebook

Peruse the Demystifying Media archive of videos, podcasts, and articles at

A social scientist who investigates the intersection of human-computer interaction, computer-mediated communication, and computersupported cooperative work, Vieweg spent nearly three years at the Qatar Computing Research Center. In her provocatively titled talk, she looked at how citizens of Arab Gulf countries perceive, use, and reinterpret social media, with an eye toward defining design principles that consider non-Western cultural values. She also addressed how advertisers throughout the world turn to social media for advertising and marketing, and how diverse marketplace activities translate to digital environments. The Future of Local Newspapers Christopher Ali, Assistant Professor, University of Virginia Ali’s research interests focus on communication policy and regulation, critical political economy, critical geography, comparative media systems, localism, and local news. He discussed the difficulties of defining and regulating local media in the 21st century in the United States, United Kingdom, and Canada and the implications these difficulties have for the long-term viability of local news. The “Flattening” of News and Its Consequences for Trust (Or, How Designers and Developers Have Made It Harder to Tell Real from Fake) Stacy-Marie Ishmael, Knight Fellow, Former Managing Editor of BuzzFeed News Currently a Knight Fellow at Stanford University, Ishmael joined SOJC students, staff, and faculty to discuss how design impacts mobile news readers and affects their levels of trust in the media. Her outlook arises from the idea that mobile news design is confusing and often aggravating. Ishmael identified two critical issues: oversimplified design conventions and the widespread use of advertorial content dressed up to look like news. Where Data Journalism Comes From C.W. Anderson, Associate Professor of Media and Culture, City University of New York The author of Rebuilding the News: Metropolitan Journalism in the Digital Age and Journalism: What Everyone Needs to Know, Anderson sees journalism as a paradox. He is currently working on “The Dark Publics Project,” which explores “opaque algorithms, political lies, emotions, narratives, self-delusional stories, and aesthetically interpreted facts.” Anderson’s talk focused on data journalism and how it has made some elite publications more accurate, more quantitative, and more expository. The Demystifying Media Seminar Series is funded by the Robert B. Frazier Distinguished Lectureship in Journalism Writing and The Frederic S. Young Endowment Fund in Journalism.



GIVING BACK The SOJC is grateful to every one of its supporters. Gifts to the SOJC of any size give students the chance to participate in lifechanging experiential learning throughout the state, nation, and world. Scholarship funds allow students who wouldn’t otherwise be able to afford the benefits of a college degree to excel at the SOJC and, ultimately, in their careers. And faculty support funds help the school attract and retain talented researchers and educators. Learn more at

UO Endowment Balance

SOJC Endowment Balance





$600m $500m


$400 m $300m




$100m 2012





Institutional endowment market value: $822,000,000 (as of June 30, 2017)






Endowment balance for 84 endowments: $53,150,000 (as of June 30, 2017)

SOJC Endowment Income The UO Foundation’s distribution policy for true endowments aims to provide a steady and growing stream of annual distributions while being prudent in annual spending to maintain long-term purchasing power of endowment assets and mitigate the effects of market volatility and inflation.





SOJC Cash Received

SOJC Pledges Received







$2 m














As of the end of fiscal year 2017 (July 1, 2016–June 30, 2017), the SOJC had raised over $1.6 million to support students, faculty, and programs in the school. This represents a $600,000 increase from fiscal year 2016.








Donors pledged more than $150,000 to support the SOJC as of June 30, 2017. These pledges are delivered as payments over 1–5 years.

Donor Funds in the SOJC Scholarships


Programmatic Faculty The SOJC has 114 donor funds: 46 percent are for student scholarships, 42 percent are designated to programs, and 12 percent are slated for faculty support.





KARI ’93 & JOHN BOILER ’87 Kari, BA ’93, and John Boiler, BA ’87, didn’t meet at the UO. They just missed each other, as John graduated five years before Kari. But the connections both made there eventually brought them together and shaped their extraordinary careers in advertising. The couple met each other and fellow alum Glenn Cole, BA ’94, at Wieden + Kennedy Portland, which was cofounded by SOJC alumnus Dan Wieden, BS ’67. The three Ducks built a personal and professional bond while working together on multiple global accounts. In 1997, John and Kari were transferred to Wieden + Kennedy Amsterdam in the Netherlands. When the couple had their first child in 2001, Kari bought a Bugaboo stroller. Realizing that the Dutch stroller was the center of attention back in the United States, she persuaded the company to let her launch Bugaboo North America in 2002. She made a cold call to the producers of Sex and the City to offer a new model for one of the characters to use on the show, and by the time the stroller released it had a six-month waiting list. In 2004, John and Glenn co-founded 72andSunny. The agency, which has offices in Los Angeles, New York City, Amsterdam, and Sydney, has worked with such major brands as Nike, Activision, Samsung, Google, Carl’s Jr., and Target. Like W+K, 72andSunny makes a point of hiring many SOJC graduates. John speaks to classes often, and the company hosts students for mock interviews and portfolio reviews. “SOJC has a more modern approach to the advertising industry and craft,” John said. “The program turns out some of the hardest-working, most broadly educated, and most talented people we see coming into the industry.” Kari, the SOJC’s 2011 Eric Allen Outstanding Young Alumnus—an honor Glenn also earned in 2009—serves on the school’s Journalism Advancement Council (see page 48). “I’m inspired by the opportunity to help place students into creative fields that reshape the future of marketing, advertising, and other industries, but through the lens of their passions,” she said. The couple also gives often to the SOJC. Most recently, they formed the Boiler Family Fund for Experiential Learning to give advertising students support for experiential learning opportunities, such as the annual SOJC NYC Experience trip (see page 18). “By feeding the next generation with training, tools, and opportunities,” said Kari, “we benefit from the surprising new approaches and solutions they bring.”




SHIRLEY CHAN, BA ’16 As the recipient of the Ann Curry Scholarship Endowment two years in a row, Shirley Chan is an example of what students can achieve when they use the SOJC’s resources to the fullest. Before graduating this past winter, she worked as multimedia editor for student-run publications Flux and OR Magazine, for which she won a Columbia Scholastic Press Association Crown award. She held a number of internships, including a stint as a video production assistant at Oregon Public Broadcasting through the donor-funded Charles Snowden Program for Excellence in Journalism (read about it on page 27). She also received the Benjamin A. Gilman Scholarship in 2015 to fund travel to Accra, Ghana, for SOJC Media in Ghana internships at the University of Ghana’s radio station and the nongovernmental organization Alliance for Reproductive Health Rights. And that was just the beginning of her adventures as an international multimedia journalist. In the summer of 2016, Chan traveled to Morocco with a study-abroad program, and in December she went to Sri Lanka with the SOJC’s Global Stories program (read about it on page 14). All of this hands-on experience—and the scholarships that helped her get it—has paid off big time: Chan is now a video assistant at in Brooklyn, New York.

2016–17 Scholarships Nearly $450,000 SOJC scholarship funds awarded in 2016–17 43 SOJC scholarships 154 SOJC students with scholarship support 68% Students have demonstrated financial need 27% Students have high financial need

Read Shirley Chan’s #LifeasaJStudent Blog post about her Snowden internship at OPB at Interested in donating to the Hall of Achievement Scholarship Fund (#5841)? Go to



Welcome, New Journalism Advancement Council Members! Every great institution needs its guides. The SOJC has the Journalism Advancement Council (JAC), a group of 21 media and communication professionals who offer a direct pipeline to the workplace many students will soon enter. JAC members generously donate their time and informed perspectives to support a culture of continuous improvement at the SOJC. Working closely with the dean and senior director of development to guide the school’s mission, goals, and strategic planning, the JAC helps secure financial support to enrich the student experience while advocating for the school and helping to strengthen its ties to the everevolving professions it serves. This year, the JAC welcomes two new members: Cameron Blanchard, BA ’91 Cameron Blanchard serves as chief communications officer at Condé Nast, where she leads the company’s positioning strategies, media relations, internal communications, and corporate social responsibility priorities. Previously, Blanchard worked at NBCUniversal for nearly 20 years, most recently serving as senior vice president of corporate communications. She began her career in marketing communications for the National Basketball Association. Mark Pilkenton, BS ’79 Born and raised in Eugene, Mark Pilkenton worked at KVAL-TV during his four years in the SOJC. In 1980, he joined Nike, where he created and managed the Film & Video (now Brand Media) Department. After more than 35 years at Nike, he semi-retired in August 2016 and founded StoryMark. He now works as a consultant for Nike and other clients, helping individuals, brands, and others curate and craft stories that capture and communicate their values, heritage, and culture in ways that educate and inspire employees, clients, and other key constituents. See all of our JAC members at

Donor Honor Roll These donors have made gifts and pledge payments of $1,000+ between July 1, 2016, and June 30, 2017. Thank you for your investment in the SOJC. $100,000+


Anonymous Cynthia ’78 and Edward Maletis ’76

Terri and Jon Anderson Cameron Blanchard ’91 and Daniel Suratt Robert Bosch Foundation Alumni Association Charles Butler Margaret and Albert Crenshaw Michelle and Timothy Dean Julie and Rocky Dixon ’78 Susann ‘85 and Donald Edmond MS ’85 Rosemary Eismann ’64 George Erb MS ’94 Linda ’69 and Jay Farr Carol and Gregory Flakus ’75 Victor Fryer ’50 Jason George ’01 Timothy Gleason and Jennifer Ulum MA ’83 Guard Publishing Company Shirley Hancock ’80 and Peter Johnson ’80 William Randolph Hearst Foundation Laura ’00 and Justin Hokin Darcy ’82 and Gary Hollie The John L. Hulteng Family Dana Johnston Elisa Johnston Madeline and Stephen Kokes ’84 Rotary Foundation of Lake Oswego Steven Loy Trust

$25,000–$99,999 Edwin L. Artzt ’51 Kari ’93 and John Boiler ’87 Jennifer and Glenn Cole ’94 Tara Lynda Guber Jackson Foundation Valerie Payne

$10,000–$24,999 The Baker Family Foundation Barbara Blangiardi ’79 Robert Bosch Stiftung Courteneay ’88 and Corey duBrowa ’88 Eggers Family Partners International Business Machines Patricia ’69 and Stephen O’Leary ’69 Eiko Politz Betty ’80 and Eric Staniak ’80 Priscilla Bernard Wieden and Dan Wieden ’67


Luanne ’70 and Jeffrey Lynn ’70 Gail and Alan Maltun ’74 Rebecca McHolick Lynn and Steven Mowe ’71 Mozilla Foundation Corrine Nelson Northwest Scholastic Press Shirley Papé MA ’63 Karen and Jim Pensiero ’75 Marcus Edwin Prater ’86 Portland Trail Blazers-Oregon Arena Corporation H. Leslie Steeves and Daniel Reece Mary Gerard and Thomas Rodens Lisa and Neal Rosen ’74 Mary Sakakibara ’86 Robin and Philip Semas Janice Sharar Mary Ann Dean Smith ’63 Barbara ’51 and James Snow ’50 Janet ’63 and Richard Starr Barbara ’52 and Donald Thompson ’51 Robert Thompson ’80 Gayle ’69 and Rowland Timmerman Jennifer and Tracy Wong ’81 Douglas Woods ’75

Journalism student Romario Garcia Bautista, class of 2019, shot this photo of his sister dressed in traditional Zapotec clothing for a project documenting women in a village in Oaxaca, Mexico. It is part of Unvanished, an exhibit curated by Professor of Practice Torsten Kjellstrand and inspired by a student discussion on the ways pictures can lead to beautiful truths—and ugly distortions— about the people we photograph. Read about the exhibit at




$72,000 RAISED

SAVE THE DATE #DucksGive Day of Giving

MAY 19, 2018

2017 UO School of Journalism and Communication Yearbook  

The University of Oregon School of Journalism and Communication's annual report features multimedia stories about our students, faculty, sta...