MKT/498 INTEGRATED MARKETING STRATEGY The Latest Version A+ Study Guide
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MKT 498 Week 1 Practice: Marketing Communications Quiz Complete the Week 1: Marketing Communications quiz. Click the Assignment Files tab to submit a screenshot of your completed quiz.
MKT 498 Week 1 Apply: Purpose and Value of Integrated Marketing Communications Research a product or service from a company with which you are familiar, as well as the methods used to market that product or service. Many well-known companies have marketing plan information available online that you can reference by searching for "[Company Name] Marketing Plan". Write a 1,050- to 1,400-word paper in which you include the following: Analyze the purpose, value, and components of an effective integrated marketing communications (IMC) plan. Briefly introduce the company that you researched and its product(s) or service(s). Describe the specific marketing communications tools that are currently included in the IMC. Evaluate the effectiveness of those tools in meeting the objectives of the IMC and in reaching the targeted market segment(s).
Provide a brief industry analysis that includes emerging trends. Propose additional marketing communication tools (or changes to existing tools) that the company should consider, and explain the potential opportunities for improving overall brand management that can be gained by implementing these tools.
Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
MKT 498 Week 2 Practice: Learning Team: MKT/498 Team Project Plan Overview In this course, your team will work together on the Week 4 assignment, "Advertising Design and Promotion." This assignment will help you apply your project management skills to understanding the scope of your project, then breaking the project into goals, tasks, responsibilities, resources, and milestones. The assignment also asks you to discuss and answer some questions that will lay the foundation for developing your project. Beyond the Standard Charter You will notice that this charter process goes beyond your standard University of Phoenix Charter by helping your team create a project plan for team success by providing you with opportunities to define your deliverables, recognize the connections between the deliverables and other classroom activities, determine your timelines and milestones, identify each team member's expected contribution, and answer questions that lay the foundation for building your projects. Putting "I" in "Team" It is important to note the section on defining Learning Team expectations related to participation, collaboration, communication, team contributions, assignment deadlines, and other considerations. Please take the time to discuss and document how your team will address each area and any challenges that may arise. It is important to understand that we are "Putting 'I' in Team'." In short, we will recognize and reward individuals according to their contributions to team output, not according to their team membership. This means that individual grades may be different from the team grade depending on each individual's contribution to each team deliverable.
Completing this Assignment To complete this assignment, do the following: Review the Charter and Project plan. Review the weekly Learning Team deliverables. Complete the provided Learning Team Charter and Project Plan, including the following: team member contact information, project by week, learning team expectations, and team discussion questions. Click the Assignment Files tab to submit your assignment.
MKT 498 Week 2 Practice: Buyer Behavior Quiz Complete the Week 2: Buyer Behavior quiz. Click the Assignment Files tab to submit a screenshot of your completed quiz.
MKT 498 Week 2 Apply: Trends in Marketing Communications Research a specific product or service of your choosing on the internet. Create a 10- to 12-slide presentation with speaker notes in which you include the following: Describe the company and the product or service that you researched. Describe the current target market for this product or service, and include an analysis of the following: o Buyer behavior (e.g., how much do they buy, when do they buy, where do they prefer to purchase) o Decision-making processes that current buyers use to select products or services (e.g., what features do buyers find most important when selecting the product or service, and why) Analyze purchasing trends that may affect current buyer purchasing decisions. Determine potential new market opportunities based on market changes or consumer purchasing trends. Summarize your conclusions, and present a marketing proposal to sustain or grow your potential market over the next three to five years. Click the Assignment Files tab to submit your assignment.
MKT 498 Week 3 Practice: Processes, Tools, & Channels Quiz
Complete the Week 3: Processes, Tools, & Channels quiz. Click the Assignment Files tab to submit a screenshot of your completed quiz.
MKT 498 Week 3 Apply: Marketing Proposal Create a 10- to 12-slide presentation with speaker notes in which you include the following: Evaluate key attributes of the selected product or service chosen in your Week 2 assignment, "Trends in Marketing Communications." Identify three advertising tools that the company uses to advertise this product or service. Evaluate the effectiveness of each tool in its ability to reach the intended target market segment compared with competing products or services. Determine the competitive advantage(s) of the product or service in relationship to the competition, and develop a revised positioning statement that can more effectively communicate the value of the product or service to the targeted market segment. Propose new marketing processes, tools, and media channels that can be used to increase market penetration and consumer spending. Outline your strategy for piloting these new processes, tools, and media channels within specific market(s) and demographic(s), and explain the reasoning behind your selection process. Click the Assignment Files tab to submit your assignment.
MKT 498 Week 4 Practice: IMC Tools Quiz omplete the Week 4: IMC Tools quiz. Click the Assignment Files tab to submit a screenshot of your completed quiz.
MKT 498 Week 4 Apply: Learning Team: Advertising Design and Promotion Discuss with your Learning Team various products or services that you would be interested in advertising, and choose one product or service that you would like to work on as a team.
Determine your target market for this product or service. Select an ad for your product or service. Create a 12- to 15-slide presentation with speaker notes in which you include the following: Describe the advertising design for your product or service and explain why you feel this will appeal to your target market. Your description should include an analysis of the following: o Message strategy o Type of advertising appeal used o Executional framework o Source characteristics o Media selection or mix Evaluate different kinds of promotional, public relations, or sponsorship activities that you could use in conjunction with your advertising campaign to promote your product or service. Explain the metrics you will use to evaluate the effectiveness of your advertising campaign. Click the Assignment Files tab to submit your assignment.
MKT 498 Week 5 Practice: Standards and Performance Quiz Complete the Week 5: Standards and Performance quiz. Click the Assignment Files tab to submit a screenshot of your completed quiz.
MKT 498 Week 5 Apply: Signature Assignment: Evaluating Marketing Practices This assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.
Read the following scenario: You have just been promoted to the Lead Marketing Director position within an advertising company. The Federal Trade Commission (FTC) is currently investigating one of your advertising campaigns for "Mike's Meatless Burger" which has been accused of using deceptive marketing practices due to the unsubstantiated claim of being "the tastiest meatless burger in the world." In addition, the independent taste testers used to validate this claim have been found to consist largely of paid company employees. Your task is to: 1) replace this slogan with something that can be more easily substantiated, 2) develop a new IMC that focuses primarily on younger consumers in an online environment, and 3) establish evaluation metrics that can be used both to validate and demonstrate the effectiveness of your advertising campaign. Write a 1,050- to 1,400-page paper in which you include the following: Summarize the issues presented in the scenario. Determine whether the claim should be considered deception or puffery, and provide justification for your answer. Determine whether or not the advertising practices should be considered unethical, and provide justification for your answer. Develop a new slogan for the advertising campaign, and explain why you think this new slogan will be more effective and easier to substantiate. Select three or more digital marketing or social media tools around which to build your new advertising campaign, and explain why you believe these tools will provide you with a competitive advantage for your particular market. Determine metrics for evaluating the effectiveness of each tool in reaching its intended target market, with a focus on the value each tool provides to both the consumer and the business. Discuss two marketing communications, regulations, and standards with which the company must comply in order to use the digital communications you have presented. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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