University of Calgary Continuing Education Winter, Spring, Summer 2019

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DEVELOPING A TALENT MANAGEMENT STRATEGY NEW It can be challenging to effectively manage employee growth and development in a manner that fulfills the organization’s operational requirements. This course outlines some of the tactics and tools that human resource professionals can use to develop an effective talent management strategy. Review the talent management process including recruitment requirements and the employee life cycle. Identify connections with strategic business objectives and examine effective talent management strategies that can be applied to any organization.

DIGITAL SLR PHOTOGRAPHY — FAST CLASS In this one-day introduction to digital SLR (single lens reflex) or micro 4/3 cameras and digital photography, learn how your camera functions. Work with aperture and speed, understand ISO, maximize optional settings, and control light. Understand fast and slow lenses, raw and jpeg filming, aspect ratios, auto and manual focusing, and avoiding ‘noise.’ Pick up some quick tips on how to compose your photos and maximize the effects of various lighting situations. COURSE: PHO 116 | 6 Hours | $120 Find this course on page 38.

COURSE: BMC 369 | 20 Hours | $495 Find this course on page 22.

DIGITAL MARKETING Whether you are a marketing professional or an entrepreneur promoting your own business, this course can guide you toward an effective digital marketing plan that delivers value for money to your organization. Discuss the fundamentals of digital marketing including: email and Internet marketing, search engine optimization, online advertising, mobile marketing, content marketing and current social media tools.

Once I learned Illustrator and InDesign — and complimented them with design theory and history — I was able to offer services to my employer that were previously outsourced.” David Vink, Graduate

Graphic Design Certificate

COURSE: BMC 329 | 30 Hours | $525 Find this course on page 31, 43.

DIGITAL PRODUCT DESIGN Discover how to incorporate design theory and practice, along with the development tools, techniques, and technologies required to create digital products such as interactive PDFs, infographics, interactive presentations, graphics for social media, and more. In the current digital culture, output is viewed as products, and clients are users that consume digital products on a variety of devices including smartphones, tablets, desktops and TVs.

DISABILITY MANAGEMENT: AN INTEGRATIVE APPROACH Disability management is most effective when integrated and embedded into the strategies and culture of an organization. This course introduces an interdisciplinary approach to the concepts and practices of disability management, and addresses how to design, implement, and market an effective disability management program. COURSE: BMC 309 | 30 Hours | $550 Find this course on page 34.

DIVERSITY IN ADULT LEARNING What are diversity issues in today’s world? How do they impact our perspectives, our communication, our relationships, our value systems, our ethical practice, our classrooms and workplaces? How do we find the balance in supporting the richness of diversity and maintaining our own sense of self? Join us to explore the interlocking issues of diversity as they shape educational and management practices in the workplace and community. COURSE: ADL 110 | 30 Hours | $525 Find this course on page 8.

Prerequisite: ICT 437 Adobe Illustrator and ICT 436 Adobe Photoshop

COURSE: ICT 667 | 30 Hours | $825 Find this course on page 18.

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