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By Matthew Trettel and Bruce Vassar


Wedding Trend Look Book by Matthew Trettel and Bruce Vassar Editor: Madison Schooley Copyright Š 2017 The Wedding Guys, Inc.

Fourth Edition Love is simply magical! All rights reserved. No part of this book may be used or reproduced in any manner

Love is celebrated in so many ways, but of all traditions, marriage celebrates the unique

whatsoever without written permission,

opportunity when two people have discovered their soul mate, joining together with their

except in the case of brief quotations

friends and family to declare their commitment to each other. While weddings take on so

embodied in critical articles and reviews.

many different forms, the one common thread is the celebration of love.

Cover Photo by Lauren B Photography

Each year we love to scour the globe looking for unique ideas that we can share; ideas that

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inspire and excite. From the hottest culinary introductions to the latest fashion trends gracing

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the catwalks, we want to extend your wedding vision to what is coming next. Being one

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step ahead as we trend spot allows us to help you see what is on the horizon, giving you

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the first opportunity to share something entirely new and exciting with your guests. We also love to show you how to craft your own story by taking new ideas to create something that

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is truly authentic. Weddings have broken all boundaries and you and your fiancĂŠ have more

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freedom than ever before in crafting a celebration that is expressive and personal.

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We are thrilled to share our favorite ideas with you; ones that we believe will grow into the

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biggest trends for 2017. We want you to discover inspiring new ideas and new ways to do

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things on each and every page of the Wedding Trend Look Book. This is your adventure, and we hope to help you along the way.

Printed in the United States of America Take a deep breath, relax and let your amazing love story begin! ISBN: 978-0-615-94409-8


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Noah Wolf

By Matthew Trettel and Bruce Vassar


CINEMATOGRAPHY Each year we look to the zeitgeist to select a part of our industry that is trending and 2017 certainly won’t disappoint. Now more than ever, we find couples transfixed on making their story personal and we are thrilled that they have discovered cinematography to capture the essence of their day through video. But we’re not talking of the old-fashioned videos that shared every moment of the wedding day. Now, wedding videos are so much more, creating a fluid expression of sound, color and motion, all combining into a cinematic representation of your celebration.

Think of these as a ‘movie short’ or ‘trailer’, where the moments of your day are artfully woven together into a three to five minute story with a magnetic effect that draws in the viewer with emotionally powerful visuals. By blending evocative moments and poignant expressions of your day with dynamic imagery of you both, videographers are taking creative license with the order of events to produce a vibrant cinematic fusion. These shorts tend to provide greater impact than a longer film, taking the best moments that tell the story of the event and couple in an imaginative and original way. We characterize this as filming the feeling of the celebration, rather than capturing just the requisite shots.

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Detailing the more linear, sequential flow of events with dramatic movement and a seamless, artful editing is another option. These longer videos generally use an array of film styles to create a feel and effect that is the most authentic expression of the couple. Fuller speeches and longer excerpts from the ceremony are included, allowing for a broader chronicling.


With the reintroduction of Super 8 and 8-mm cameras, many couples are choosing this more classic look. Super 8 filming infuses the video with an incomparably romantic vintage feel, adding a nostalgic, retro look to their final composition. But don’t worry if you like variety, because the best cinematographers can seamlessly blend an eclectic mix of diverse shooting styles together, creating a genuine cinematic look and feel.

Many cinematographers use ambient light with minimal enhancement, allowing for a more authentic, natural composition. Natural light promotes genuine reactions and spontaneous emotions from guests, rather than the ‘staged’ feel under glaring lights.

MOVIE SHORTS AND TRAILERS HAVE INSPIRED CREATE A NEW GENRE OF WEDDING VIDEO

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CINEMATOGRAPHERS TO


Technology has also enhanced the stunning visuals captured on your day. Steadicams eliminate the appearance of a moving cameraman, allowing the eye to focus on the movement and actions of the individuals being filmed. Through its stabilization system, Steadicam permits the operator an infinitely wider range of complex maneuvering, such as 360 degree panning while standing, walking, or running. But undoubtably the most exciting advancement in the cinematography genre is the use of video drones. Many use drones for exciting and dramatic fly-over effects. From sweeping footage of your first look to an aerial view of the ceremony or reception venues, drone coverage adds a movielike quality to the wedding video.

TECHNOLOGY CONTINUES TO

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POP CULTURE You might be wondering what pop culture has to do with weddings, and surprisingly, we’ve realized that the two go hand-in-hand. Throughout our trend spotting for upcoming wedding inspiration, we see that pop culture has played an important role in shaping the best ideas. Looking at what’s popular with interior design, food and lifestyle will help to keep your wedding ahead of the trend curve.

There are incredible design ideas everywhere, and using them in your wedding will help ensure that it is a signature experience for everyone attending. It’s surprisingly easy to take pop culture trends and implement them into various parts of your wedding. Following these trends and using them will impress your guests as they recognize them from different things they’ve been seeing in their surrounding world. By incorporating pop culture trends, guests can identify your wedding elements from the hottest fashions, new culinary cues, or even the latest graphic patterns they’ve seen in store windows.

We are excited by the newest trend in pop-culture: Decadence. Opulence is coming back with a vengeance! From the full ball gowns walking the fashion catwalks to the resurgence of golden opulence, which has not been seen since the 1980’s, pop-culture is gravitating

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to this fresh look. You might think tradition can’t be trending since it’s “classic,” but as weddings have transformed over the past decade, they have become increasingly less formal, making the swing back to formality a welcome change.


From the Pinterest-inspired farm weddings to the Boho eclecticism all over Etsy, couples have been tailoring weddings that look more like an Anthropologie catalog than the formal weddings of years past, but get ready because classic is back. We’ve been watching hints of it as the popularity of certain elements, like the classic tuxedo, come back into vogue. We are excited by the newfound interest to dress up again. There is something special about a formal affair and, well, that James Bond cache is as popular now as it has ever been. Watch for formality to set back in with classic elements getting a bit of an updated look. Classic patterns will be popular in interior design, but look for unique interpretations and new uses. 

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Décor has certainly taken a traditional turn as we see more options with French-inspired opulence, rich tufting and a classic aesthetic. We are also seeing this dovetailing to the world of fashion. Accessories have moved back to golds and mixed metals, which makes centerpieces with shiny gold containers or matte gold finishes en vogue.

The pendulum has swung back and we are excited to see how many couples will define a new tradition as they style a more classic wedding vision. Will it be back to the formal ceremony and classic ballroom reception? Will formal portraits and cascade bouquets be all the rage? Will billowy sleeves take us back to the 1980’s? Only time can tell what this newest trend will mean for the modern wedding.

RICH TUFTING, HISTORIC PATTERNS

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AND METAL FINISHES MAKE A COMEBACK


COLOR STORY Colors change with each season, requiring our focus to shift to relevant trend forward palettes each year. Color plays a huge role in every wedding design, but don’t start by choosing a color. Instead, determine what you want your wedding experience to feel like, then focus on the colors that evoke that feeling. Get inspired by looking at home interior trends and how these color palettes can be incorporated into the perfect wedding day look. Need more inspiration? We also look to the fashion runways to see what fresh palettes of color best align with each wedding design.

We can promise that you’ll hear the question, “what are your wedding colors?” countless times as you plan your wedding. This question might come right away from your attendants since “wedding colors” are usually directly associated with what color the bridesmaids dresses will be. However, color today is incorporated with every single part of the wedding design. Through statement pieces, tabletops, styled floral and even the plates you’ll choose to serve your planned menu. There are so many things to keep in mind when it comes to choosing colors for your wedding.

Having a variety of shades of color looks great throughout your wedding. If you repeat the same color everywhere, it’s not as visually pleasing. Creating a strong color palette will

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combine four to five colors, including the tones of design elements.


It can seem overwhelming to decide what colors to put together. In your selection, consider choosing neutral, dominant and accent colors. Feeling a bit colorblind? Discover creative tricks to see different colors that pair naturally together, like looking to the inside of fruits or different shades of lipstick. One of our favorite examples of this is cutting open a papaya to see how the vibrant orange pairs beautifully with the softer greens, yellows, and even a pop of black.

PantoneÂŽ is one of the best color resources for your wedding design. Their forecasters select palettes for fashion and home interiors each season. Each December they also announce the Color of the Year, which is the hue that they feel most impacts the industry.

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AND ACCENT COLORS


They’re great at sharing the upcoming color trends that can help you choose the best colors for your wedding. For 2017 Greenery is Pantone’s Color of the Year; a fresh and zesty yellow-green shade that evokes the first days of spring.

Illustrative of flourishing foliage and the lushness of the outdoors, Greenery is nature’s neutral so it pairs easily with most colors. A constant in the world that surrounds us, Greenery is now being pulled to the forefront. Imagine like the papaya, how Greenery can be beautifully paired with a palette of more saturated colors, or be balanced with light and airy pastels and bright whites. Watch as Greenery becomes the next pop culture phenomenon.

WATCH AS GREENERY BECOMES THE NEXT POP CULTURE Fashionstock

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FASHION We believe every bride has her own style and vision for her wedding day look. When it comes to selecting your wedding gown, there are more looks to select from than in past seasons. At this year’s Bridal Fashion Week in New York City, what’s old is new again. The top trends in this year’s bridal fashion are full of retro-inspiration.

What do the 1960’s, 70’s, 80’s, and 90’s all have in common? A lot! The Fall 2017 collections at Bridal Fashion Week embodied many elements from these fashion decades, creating a resurgence of classic silhouettes by many designers. From column gowns with plunging necklines to illusion gowns with overskirts, long trains and flowing cap capes, you will love what you’ll see. The fresh take on fashion will give you increased inspiration for your wedding day look.

A popular silhouette of the 1960’s, A-line dresses have always been a staple in the wedding gown industry. At one point it seemed A-lines were all we saw, until the fit and flare became the newest craze. This season, we see fuller A-line gowns, but not quite full enough to be a ball gown, many featured a modified empire waist. Short dresses were a mod look of the 1960’s and these are walking the wedding aisle too. This time with an overskirt which is a trend we are seeing expand this season. We watched as it wrapped simple column dresses and short mini-dresses. Some dresses are much shorter than last

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season, but the short overlay is new this year and perfect for a courthouse or


intimate garden wedding at home. Designers are allowing for the little white dress, or more formfitting underskirt, to be displayed at the reception by removing the over skirt; two looks, one dress.

Inspiration from the 1970’s was seen in Bishop sleeves, which made their reappearance at the Fall 2017 Bridal Fashion Week. This look along with crochet-inspired bodices and capes was a new twist. With long fitted sleeves making a resurgence over the last few seasons, we love that sleeves this season were looser and less restricted. So brides, please welcome back the sheer embellished Bishop Sleeves of the 70’s.

Channeling your inner 1980’s? Illusion gowns are back in a fierce fashion statement. The illusion is so sheer you can hardly see it. The designers are using illusion as a tool in their fabric selection to create the effect of a strapless silhouette while still providing a sheer covering to the neckline.

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They are classic and contemporary all at once. Designers are juxtaposing the fashion trends of sheer necklines and unlined bodices with the romantic and elegant lines of a full skirt.

The 1990’s might be most remembered for the fitted sleeve and the sheath gowns, and with tradition coming back, designers are now incorporating this twist to the silhouette. The back bow hasn’t been forgotten as the 1990’s staple is starting to reappear. What’s old is indeed new again as the 1990’s harkened back to the couturier Charles James’ revolutionary designs of the 1950’s, featuring long flowing sheath gowns with royal trains and cathedral veils that extend the look even further. One of the stateliest looks this season is the long dramatic cape embracing the shoulders.

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Let’s not forget the men in the wedding! Yes, pattern is in! From stripes to plaids and accents with bow ties and pocket squares, men have a lot of surprises

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in store for the year. As we see bold patterns evolve into many aspects of weddings, we also see bold use of color and texture coming to life. In 2017, watch as the style for men will also allude to a more hipster, dapper and distinguished style, while the slim tuxedo of the 1960’s are making a return again.

Men’s suits are also continuing their fashion forward look with shades of greys and blues. Plaid is an unexpected alternative to the everyday or formal dress code. The look is presently enjoying a modish revival that lands outside men’s standard routines on the runways of Italy, France and Russia.

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While a bold statement by men can be visible in many patterns, keep in mind that plaid can be used in accents for ties, scarves, pocket squares, and yes, even socks. Plaid may adopt a new, more avant-garde approach.

The traditional wedding tuxedo is making a comeback as is the classic bow tie. Traditional tuxedos are coming back into fashion as weddings become a bit more formal, traditional and opulent.

Although we believe nothing will replace the formality of a tuxedo for life’s most formal occasions, we have been seeing an insurgence in variations on a theme for a formal look: higher collars with a Windsor knot tie and fuller bow ties. New this season, are pre-tied bow ties that are more full giving an appearance of being hand-tied.

PLAID IS MORE INVOLVED, A COMPLICATED DEMANDING AND DISTINGUISHED STYLE FOR MEN


SPACE We continue to see the concept of designed space becoming a growing trend in weddings. With the expansion of rental furnishing options, couples are choosing to create designed environments for their receptions. Creating a space that allows a more interactive and social setting is what transforms a standard reception into something more. An important consideration when choosing a venue is how it will allow you to design a comfortable space for your guests.

There are multiple aspects to consider when designing your reception space: from cocktail hour to the area surrounding the dance floor, getting creative with your space is important. A few ways to redesign your cocktail hour could include a built out bar, soft seating furniture and low tables to create a relaxed and conversational lounge environment.

Creating a sense of place at your wedding will set the tone for your reception, which is a crucial factor in the entire wedding experience. An easy way to do this is providing lounge areas where guests can kick back, relax and enjoy a delicious cocktail while chatting with friends and family. There are many ways to design this kind of space. A few ways include adding lamps for accent lighting, placing pillows on the various pieces of furniture, or adding an area rug underneath the low tables in the lounge area. Something as simple as Lauren B Photography

dimming the overhead lighting can signal that the busy activities of the wedding day are now calming down and it’s time to enjoy the party.


Since each guest prefers a different experience (some will want to be out on the dance floor all night, whereas other guests will enjoy a quieter area to relax and have conversations), creating several seating options in various locations allows your guests to choose the kind of environment that they prefer.

Sleek silver tufted sofas in the lounge, at right, give it a more relaxed and modern feel. White paper walls help to define the lounge area and the oversized silver plank coffee table anchors the space. Accent tables provide guests a place to set their drinks, or in the case of a cocktail-style reception, a place to manage the small-plate service. And, since furs are showing up again throughout pop culture, why not add a throw for guests to cuddle up together.

ADDING A LOUNGE CREATES A SENSE GIVING A CHILL VIBE TO ANY SPACE

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OF RELAXATION WHILE


It’s essential to think about pieces that help complete your designed space. Even striking accent pieces like specialty candle holders, at left, help detail out this lounge. These various elements can also make your accent color or repetition of patterns and textures stand out in your space.

We find it helpful to design receptions that are a combination of all kinds of furniture. At right, a tall shelf holds decorative accessories as well as glassware for the bar. Shelves are great for defining space and can be used for food stations, dessert buffets or late night snacks. With mixing accessories it is apparent that you have thought through

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Lauren B Photography

all of the details.


AUTIFUL

With the popularity of lounge atmospheres growing across the spectrum of special events, rental furniture is now easier to find. From large couches to bar stools or small cocktail tables, and even elaborate bar structures, rental furniture allows you to design your lounge to best fit your reception.

Adding furniture around the dance floor also creates a sense of space. It’s a great option for guests who need a quick break from dancing, or if others want to just enjoy the entertainment.

Providing multiple lounge areas, like one for dancing, mingling or eating, will help to divide your space to create the perfect environment. Look at the space you are working with and then design it based on what you want your guests to experience.

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SIPS Move over bourbon and classic cocktails, make way for a transition to rum-based tiki drinks in 2017. Tiki is the new hot trend, bringing smaller regional brands of rum to the forefront. Add to that an appreciation of rums made without molasses, but instead either pure sugar cane juice, or pure sugar cane syrup. Rum is coming to the forefront. Tiki bars are popping up, all with fresh new takes on tropical drinks, as well as more tiki-inspired drinks showing up on classic bar menus. This segues easily to frozen drinks, so watch as these also become more popular.

The mixology craze also has bartenders looking for new flavor profiles and the world of tea provides an interesting array of flavors. With everything from elegant, floral notes to smoky, earthy flavors, combining these attributes with a spirit makes them shine in a cocktail. Think Jasmine Pearl, a floral tea, combined with gin, lemon, cocci americano, mint and jasmine and you have an amazing Pearl Collins cocktail.

Creating new twists on classic drinks will make your reception even more unique. The mixology movement is about taking a drink that many people already know, and finding new ways to highlight flavors. Referred to as the “mixologist� at the wedding, the bartender can take center stage at the reception and become an entertainment piece for guests. With many standards looking for a deviation, mixologists tend to provide cutting-

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edge options.


Even if you are looking for a simple highball, mixologists are changing it up by pairing gins with spices, herbs and homemade tonics.

While American whisky might be known as southern comfort, we need to look to the east for the latest fixation; Asian Whiskey. The number of great whiskies from all across Asia are increasing from Suntory Toki, or Hakushu 12 year from Japan to Kavalan from Taiwan and Amrut and Paul John from India.

For 2017 its no longer just a wash of vermouth in a martini, now we are seeing the 50-50 ratio coming back in popularity. Vermouth provides complex flavor, and the fact that it is low-proof makes it perfect for sipping, so grab a Vermouth on the rocks with a twist.

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HANDMADE


Since beer and wine tend to be the bridge to cocktails, watch for the shift to a fusion of wines and amaro, sherry and bitters. This blends with the huge growth in lighter, lower proof cocktails. Getting a variety of beer and wine is top photos by erin johnson

also a popular option this year. Instead of having flavors that are familiar to your guests, try getting hoppy beer or bitter cocktails that are not as familiar. Be sure to take your time tasting a variety of drinks (the very best part of the process), to make sure your selections will complete your signature wedding.

Popular and classic drinks like Old Fashions, Cosmopolitans or Whiskey Sour’s will always be appropriate for wedding receptions. However, the new flavors of wine, beer and cider cocktails that are being innovated will give those

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drinks a little run for their money.

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Micro distilleries are still continuing to trend in 2017. Craft distillers have ©2016 Kelly Birch Photography

greatly impacted the traditional cocktail, and crafters and mixologists have been working together to create an entirely new generation of specialty varieties. Why not serve some at your reception! Your guests will enjoy this new trend, and everyone knows how much guests enjoy having specialty options.

It’s important not to forget about creating the bar as a visual element at your reception. You can easily style a lounge and bar together to give it a classic and relaxed feel. Having something for guests to enjoy, like the entertainment of the mixologist in a comfortable lounge area, is an immersive combination that is great for the cocktail hour and more.

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BITES Food is definitely a crucial part of your wedding, and thanks to popular TV shows, we all feel like qualified food critics. The wedding culinary scene now offers endless options to impact a guest’s experience. Think about food as your chance to open the minds of your guests to things they normally wouldn’t try, and then amaze them with incredible tastes. Caterers continue to take on more of a restaurant influence as that industry continues to evolve in 2017. Since each person has their preferences when it comes to food, taking time to research and taste a variety of options will help you narrow down what you want your guests to experience.

Trends move fast in the culinary world and we can’t wait for hand-pulled noodles! Offering not only amazing showmanship, hand-pulled noodles are a delicious way to bring in an Asian influence. Restaurants including The Handpulled Noodle in New York, and Kam Hong Garden in Los Angeles are moving this trend into the mainstream. Artisan foods in general are popular in so many genres, so this trend steps right into the interactive component to the wedding meal. Because it’s such a time honored technique, having a

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chef pulling noodles provides interaction at the reception similar to a sushi chef.


New tastebud-arousing condiments include beet salsa and habanero jam, and black sesame tahini and flavored salts are now the rage. Infusing sea salts with delicious flavors heightens this seasoning. From Vermont Maple salts to habanero infused flavors, chefs are creating unique profiles with a selection of flavored salt options.

Since this is YOUR wedding, you should customize the menu! Most culinary teams enjoy the opportunity to do something a bit more challenging and unique. Food should not only taste good, but it should look good as well. Creative culinary design gives chefs an opportunity to play with presentation. They can provide inspiration to figure out a new way to do something. Getting their expert advice on what you could explore will help to make

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your wedding an incredible experience.

NOT YOUR COOKIE-CUTTER WEDDING

As the eco-friendly movement continues, watch as dishes utilise vegetable off-cuts such as carrot tops and beet greens, as chefs seek to cut down on food waste. Vegetables in general will be big in 2017, watch for spiralized and mashed vegetables.

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dinner. Consider something different for your salad like frisee and baby arugula,

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smoked paprika cheese, and drizzled

Chef Francisco Gonzales has a passion for food. Chef’s culinary studies include Ecole Lenotre in Paris and a career at the finest restaurants and resorts across the United States, including Southern California’s St. Regis Hotel, Chicago’s Café des Architectes, New York’s Sofitel Gaby French Cuisine, and Miami’s La Riviera. Chef Francisco will create a custom menu exclusively for your wedding.

orange vinaigrette, all featured on top of a vibrant colored watermelon radish. The look is crisp and colorful and something that will have your guests talking.

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We ALWAYS customize a menu. The decision of designing a wedding with a menu packet is never an option for us. Chefs are artists of taste and presentation so we say, “let them paint!” We like to give culinary teams a challenge, such as adapting the old standby wine and cheese pairing station, into something new, like an interactive beer or stout pairing experience.

One trend in 2017 will be for heat and sweet: think spicy fried chicken with maple syrup, jalapeno honey and jerk watermelon. Traditional Asian hors

©2016 Heather Hanson Photography LLC

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©2016 Kelly Birch Photography

reams

Imagine your once-in-a-lifetime wedding ceremony in a breathtaking garden and your reception overlooking a magical view of gardens and zoo. The spectacular beauty and elegance of the Marjorie McNeely Conservatory combined with the dramatic setting of the Visitor Center will allow you to host both your ceremony and reception at Como Park Zoo and Conservatory. Make room for an extra guest with a special appearance from the sloth! This up-close animal encounter makes for a memorable experience your guests will never forget.

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due to the popularity of Korean cuisine. The mainstreaming of Vietnamese and upscaling of spicy ramen noodles is coming to the forefront. This spice of life in ethnic cuisine is taking a big step forward in culinary stations or “after party” small plates and bites!

AMP UP THE LOOK OF YOUR MENU WITH GREAT SERVICEWARE

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ay

d’oeuvres begin to take a back seat


Because dining has become more of a staged event, choosing the kind of plating for your menu or service style is increasingly important. The likelihood that one of your guests will snap a picture of their dinner is pretty high, so the design and presentation of food is something to keep in mind as you choose what to serve.

Finding the right service vessels can create the perfect combination of taste and presentation. If something isn’t presented well, guests might be skeptical of even trying one of the items. So do something dramatic. An example of this is marinated portabella mushrooms wrapped with asparagus accompanied with garlic gnocchi and a goat cheese ball, which is displayed beautifully on a wood plank, at left.

LUXE NEW RECIPES SOURCED INGREDIENTS AND INVENTIVE OPTIONS

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PROVIDE LOCALLY


STYLED FLORAL There is a distinction between wedding flowers and styled floral. Many couples treat reception flowers as an after thought, following the selection of personal flowers such as bouquets and boutonnieres. Intrinsically, flowers should be brought into the design and styling of the wedding as a whole. While we believe flowers are a key element for a wedding, in 2017, styled floral that coordinates with all aspects of the wedding design is the way to go. Like the design of a lace pattern in fabrics, floral assists in enhancing the details of the wedding, weaving all of the elements together.

Since floral is an organic form, combining different designs together can create a dramatic look. The simple floral design, at left, makes a big statement, especially in combination with the eclectic centerpiece. Because floral provides 3-D textures, it can easily enhance certain design elements. Choosing the right container to hold each styled floral is another important aspect to consider as you design your wedding.

Styled floral may have you looking to elements you have never even considered, like forced branches, succulents or even driftwood branches. These unique elements can add interest and a great juxtaposition to more common wedding flowers. When blended

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together you can create designs that become living works of art.


Sometimes designing flowers is not so much about the volume, as it is about strategic placement. Clearly, we all love over-the-top arrangements and they do have their place at a wedding. However, when you are selecting styled floral, look for thoughtfully designed placements that blend with the movement of the room. Often, the smallest floral can also have the greatest impact.

Think of other natural garden produce to provide interest and texture. Berries add a great textures and vegetables can add great shapes. Branches add a large focal point and unexpected textures to the arrangement, at right. Mixed with the varied tones of greens, pinks, oranges and whites, the end result was a unique arrangement with a fresh from the garden feel.

CONNECTING CLUSTERS OF FLOWERS LOOKS WITH UNIQUE STYLING

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BOUNTIFUL WHEN USED


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Covering an entire table with flowers and weaving the place settings within the floral branches is another bold idea. To have a place setting completely surrounded by floral is creative, and by interjecting different vessels and styles you can also create a full effect.

When using long tables, think of ways to elongate the floral design. Tight compact arrangements can minimize the impact of the floral, but when cleverly extended

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with driftwood, the centerpiece becomes a dramatic structure. Contrasting vases or accessories can add a pop to the overall

Let the flowers speak. They say what you cannot.

arrangement. Unique florals like thistle or succulents bring in new color options to counteract the more expected florals.

CONTRASTING

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COLORS AND SIZE ALLOW FOR DRAMATIC STRUCTURE

for the day that counts most


The ceremony is definitely an opportunity to make a big impact. We like to create a statement piece for every ceremony. Sometimes we design an oversized altar piece, other times, we choose to decorate the church doors, or surprise guests with a large arrangement in the foyer. Also, consider unexpected places to use floral accents. We like to include florals in restrooms as a small detail, indicating nothing was overlooked.

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©2016 Benjamin Keller Photog

Traditional flowers like orchids can make a fresh impact when used in clusters. Common elements draw more attention when done en mass. It can be as simple

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as finding the right vessel, like the bulbus

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graphy

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vases, at right. Orchid sprays bursting from the thin glass mouth of the vase make the perfect display. You can also surround the arrangement with mercury glass containers and candles.

EVEN SMALL DETAILS CAN DRAMATICALLY AFFECT THE OVERALL LOOK OF THE

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STYLED FLORAL

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©2016 Spicy


Varied textures and muted monochromatic colors can also add interest when combined with monochomatic vases and votive candles. The gorgeous arrangement, at left, pairs perfectly with the silver metallic tones of the wooden coffee table, while pulling in the tones from the pillows and soft furnishings.

Styled floral doesn’t limit you to only using particular flowers or foliage. Designs could also incorporate forced branches, succulents, or even driftwood. The styled floral, at right, danced along the altar with air plants stretching through glass orbs and cylinders. These pieces can create a breathtaking design, which becomes a living work of art on your reception table or altar.

SOMETIMES THE

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CAN MAKE A MAJOR IMPACT

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SIMPLEST FLOWERS


TABLETOP Tabletop is often the design element at a wedding with the most potential. Sure, couples think about the linen and a centerpiece, but for most, it stops there. When we think of tabletop design, we look for ways to be creative and the opportunity to really have fun.

We want to encourage you to push the envelope by playing with all the varied aspects of table settings. Think about styling each place setting, not just setting the table. Consider the multiple layers of plates, then mix them up. Mix and match is hot in home interiors, so don’t be afraid to mix up your china.

Table selection will significantly affect the overall look of the design. Long harvest style tables, for example, provide an opportunity to design elongated centerpieces. However, the same elongated floral centerpieces would not work on a round table. Table selection will affect significant pieces of your design and is an integral part of the decision process. Selecting complimenting pieces to style the table is your first opportunity to think of the table as a whole.

As eclectic and luxe looks come to the forefront, we look for ways to translate it to the tabletop. Smoky glassware pairs with mirror-finish stemware and gold textured linens Lauren B Photography

combine beautifully with black gloss centerpieces, at left. These were all highlighted with glowing gold votive candles.


If eclectic is your inspiration, multiple china patterns, even within the same genre make an impact. Consider mixing antique china patterns and utilizing different cups and saucers with the coffee service to change things up. Traditional doesn’t just translate to matchy – matchy or dripping in intricate gold baroque patterns. Traditional elements like a filigree or damask pattern can feel modern when combined with a casual feel.

Each wedding requires its own tabletop design as you will have many table choices and styles to select from. Will it be high square tables with stools, or standard seating for 2, 4, 6, 8, 10 or more people? While planning the space, keep the layout of the tables in mind as you create the overall environment.

MIX CHINA AND FLATWARE TO CREATE INTEREST AND DIMENSION

Anna Grinets Photography

PATTERNS, CRYSTAL


Careful placement of the tables will assists with the flow of the room. It can make the difference between something that is dynamic and interesting or the traditional banquet setting, which is neither. For the table, at right, we selected mirror topped tables and glass chargers. We continued the modern look with a centerpiece of glass balls creating a dramatic runner. Glasses and accessories reinforced the bubble motif of the tables with polka-dot purple stemware and silver dot votive holders. Photo by Gray Duck Studios

There is something so precise to the perfectly set table. Perfection means measuring each element and it really makes all the difference when completing the design. Generally, flatware is measured from the edge of the table, the stemware from the edge of the plates

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and chargers.

MIX YOUR SEATING CREATING INTEREST AND DIMENSION Photos courtesy of Betsy Wall Photography

Anna Grinets Photography

WITH SIX TOP TABLES,


Align your seating from the edge of the table so the chair gently brushes the linen and is not tucked under the table. This will make a huge impact in photos of your reception space.

From the popularity of farm to table, to the urban hipster looks, tabletop designs

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can be so varied. Elements in contrasting styles add dimension to the tabletop. An intricate formal china pattern can be mixed with wicker chargers and plain white dinnerware to create the country chic look. Consider adding a pinterest-

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CREATIVE STYLING OF YOUR TABLETOP Lauren B Photography

CAN INCLUDE CREATIVE USE OF THE NAPKIN

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We love taking traditional and giving it a twist. At first glance the table at right has all of the classic elements: gold flatware, lace tablecloth and gold rimmed stemware. Then add to that a modern gold dot china, green glass goblet and funky napkin ring and suddenly you’ve updated the look for 2017.

Getting inspired by what interior designers are doing can help you begin planning your tabletop. Flipping through home decor magazines, or checking out displays at Pottery Barn or WilliamsSonoma offers a wealth of table styling ideas. It will also ensure that you will have those Pinterest-worthy shots of your gorgeous reception!

ECLECTIC AND DRAW ADDED ATTENTION TO YOUR TABLETOP

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UNUSUAL ELEMENTS


ILLUMINATION Lighting has become so much more than color washed walls. Taking advantage of the latest options can truly transform any space. Evaluating the space that you have to work with and deciding what kind of ambiance you want to create is where lighting can become a helpful tool.

It’s the luminosity that allows for the mood of the environment to be enhanced and will complete the look of your wedding design. Creating emotion and energy with light and color is the designer’s sleight of hand. Even the way that you spread out different lighting fixtures can be a design element in any space, whether it’s your ceremony or reception.

Chandeliers have become popular additions. The chandelier, at left, creates a sense of nostalgia and opulence with it’s crystal beaded strands. If you have high ceilings, adding a series of chandeliers can really help to bring the space in and make it feel more intimate. Another way to make a volume of space more inviting is to modify the lighting. Consider dimming the lighting to create a more intimate space, or add supplemental fixtures. For example, Italian lights give off a soft glow that might create an atmosphere of summer nights or sitting in a casual outdoor café. Just dimming the lighting fixtures at your reception won’t quite make the same statement that a dramatic chandelier or string of lights

Champiofoto

will.


One doesn’t often think of the moody tones that can be created with the use of very saturated light. These moody tones, when combined with the amber glow of candlelight, creates an entrancing effect. Within one space you can incorporate distinct juxtaposition with the right lighting design.

For this ultra lounge, at right, cool tones of blue and purple combine with the amber glow of strategically placed uplights. In order to add drama to any space and create not only a source of illumination, but also another element to the overall decor, think about incorporating chandeliers. Anything is possible; from glittering onyx crystal, to rustic metal ring fixtures.

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Even the selection of light bulbs can have a significant impact on the overall effect. To create the warm glow of amber, you can use Edison bulbs. These vintage inspired filament bulbs are now widely available and come in a series of shapes and wattage. Their tone pairs well with candlelight and has a warmer glow than florescent bulbs. Lighting can take on graphic forms, drawing attention to important elements of the evening like marquee style letters constructed of rusted metal and Italian lights.

Something as easy as a directional sign doesn’t just assist guests, but also allows for the element to be an architecturally designed accent piece. The soft glow of Italian lights conjures up memories of

of a great cafe.

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summer nights and the casual ambiance


By adding luminaries to the outdoor reception space the party can continue well into the evening. It can create a sense of place as guests head outside to take a break; or if your entire wedding is outdoors, it ties your whole reception together.

When it comes to luminosity at your wedding, there are so many ways to go about it. From selecting light bulbs to using candles, luminosity will be a great addition to your wedding design. Lighting really does create an effect unlike any other. Creative play with lighting will provide the extra special enhancement to your wedding environment.

CANDLELIGHT ADDS A STRIKING ELEMENT TO THE EVENING, AND EXTENDING THE PARTY

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SIGNATURES Signatures are what create the “wow” factor in any wedding design. Like the final touches on an outfit that make it complete, signature pieces bring together an incredible wedding design. We like to take our couples, as well as their guests, by surprise, crafting something unique to the special day. Signatures are great to catch your eye as you walk into the ceremony or reception, and they can set the tone for the event.

Signature pieces don’t always have to be large, detailed or complex. When you combine simple forms of pieces together, they can have great impact. Since a lot of time and effort is put into your wedding design, think about adding something a little extra to make a bigger statement. Once consumed, edible favors are soon forgotten, but the custom leather coasters, at left, are a precious reminder that will live long after the wedding day. Each of these elements are very simple on their own, but when combined together and placed in small wooden crates they make a perfect detail for that wedding design.

There are certain elements that when woven into the design of the wedding will take on a larger presence at the festivities. These items will generally define space or create an unexpected opportunity for your guests. Signature elements stretch the boundaries of the ‘expected’, and will be the unique piece that will have your guests talking for years to Lauren B Photography

come.


This is important to remember when looking at your wedding venue and figuring out what signature elements would work to assist in filling any large voids of space. Large floral arrangements make a bold statement in bright yellow tones, at right.

These arrangements can be referred to as “impact pieces.” Large architectural elements, a repetition of the same item, or items used en masse always make an impression. Consider using them at the entrance to your ceremony to create a sense of arrival. Although the entrance is often overlooked, it’s a perfect opportunity to give guests a great first impression of your ceremony or reception.

JUST A BURST OF IT TAKES TO GET THE ‘POP’ YOU NEED

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COLOR IS ALL THAT


We like to create masses of floral together for the maximum impact. When given the option, a few big pieces will always get more attention than many smaller arrangements. With the addition of a little accent lighting, the impression is stunning. The knack of infusing space with unexpected touches to maximize impact makes an impressive statement.

Signature elements often take on the form of something new or innovative; a unique experience for your guests to talk about. Guests were amazed by the ice centerpieces, at left, which over the course of the evening melted into a crescent moon shape.

As guests sat down to dinner, they were intrigued by the personalized acrylic

keepsake from the amazing reception dinner they shared with the couple.

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menus, at right, that became a coveted


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When creating a unique bar, at right, we wanted to feature a dramatic sculptural element. Accentuating the existing square chandelier and mimicking its dimensions on the ground with a mirrored bar, we were left with the perfect void to create something that would be the centerpiece of the reception. Our idea: construct an ice tree that stretched all the way to the ceiling. The statement was impressive and added a sparking focus to the center of the reception. From the hand carved limbs of ice, orchids floated down from the ceiling, which created a magical effect.

Using ice as a signature piece provides endless options for going beyond just the traditional ice sculpture. From walls of ice used as décor, to stunning chains of ice used as a backdrop, the options are endless.

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The point of signature pieces isn’t to take away from your wedding environment, but to enhance it. Sometimes it is as simple as evaluating the requisite items like the tables, at left for the cocktail reception. By simply adding a cut vinyl graphic to the tabletop we suddenly have a gorgeous stylized table especially for the couple.

These vinyl graphics can be easily added to most hard surfaces. We’ve embellished mirrors, created aisle runners on the floor and even used them as directional signage getting guests from the ceremony to the reception. Think of ways that you can bring attention and direction to an important feature of your reception.

STATEMENT PIECES CAN BE AS SIMPLE AS PERSONALIZED Erika McCauley

CUT VINYL TABLETOPS


INSPIRATION: LIBRARY Intrigued by historic institutions and a resurrection of a modern traditional aesthetic, we visualized: LIBRARY, a focus on knowledge, the arts and culture. Although the aesthetics of a library cannot be separated from its function, we looked at their reading rooms much like one would look at an art installation. On the one hand, the books in a library can be works of art in their own right and we utilized them in many aspects. On the other, they complement the architectural form of the building that houses the collection. These two aspects form the composite aesthetic that enhances—and often adds to—the scholarly value of a library.

No one can mistake the many rich, variable textures of a classic library, not just by the noble structure itself, but also the rich furnishings and adornments. Even the paintings and plasterwork, the wood of the shelves and galleries, and of course, the repetition of beautiful rows of books create the scene. With an inspiration like LIBRARY, it’s enjoyable to think about each of the main characters; the classic tufted sofas, plush velvet wooden chairs, rows of reading lamps along with heavy wooden tables. Configuring each one would create a unique plot for the story we were about to tell.

With a vibrant punch of orange and blue that mimicked the decorative endpapers of Lauren B Photography

beautifully decorative leather-bound books, we designed the seating for the ceremony from velvet tufted oval-back chairs, at left.


We outlined the aisle with oversized six-foot tall silver leaf floor lamps with a classic creme linen barrel shade. Threading the book inspiration from the beginning, the wedding programs were designed in a trompe l’oeil threedimensional style to mimic a beautiful novel. Detailing the cast of characters the program shared the love story of the couple.

The ceremony space was lined with large mahogany shelves lined with stacks of books that were monochromed with ivory book jackets. For some of the books we removed the covers and bound with string for a nostalgic look. Between the shelves we placed gold statues of the classical Greek Goddesses of the Four Seasons. These towered atop large oak plinth columns.

LONG TABLES PROVIDE INSTANT DRAMA AND OF PERFECTLY PLACED ELEMENTS

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PLAY UP THE RECEPTION


The reception space highlighted heavy elongated gloss-black library tables placed over an orange, ivory and steel blue area rug that coordinated with the aisle runner from the ceremony. We selected black velvet chairs to pair with the black table, reminiscent of a law library of the 1920’s.

The tablescape displayed large glass cloches with a variety of orange flowers that accented the ceremony chairs, experiential Edison bulbs and reading books stripped of their colored covers to give an air of intellectual mystery. Small artifacts were also placed within the glass cloches. The “Peacock” china brought in just the right hues of blue with a perfect touch of green accented by

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alternating gold Damask napkins tucked under the charger or encompassing the menu card.


Bottles of champagne were held in vintage French brasserie engraved champagne buckets. For the astute culinary and stout experts, we created a stout and dinner course pairing from start to finish calling attention to local breweries.

The lounge and after-glow reception area was surrounded by trompe l’oeil velvet panels printed with scenes of a Parisian apartment. Each panel was painstakingly detailed, creating a stately room where one could envision brandy snifters being swirled and cognac being sipped. The hand-painted wedding cake, repeating the pattern from the Peacock china, towered five feet tall with over-sized tiers. The cake was rolled in on a cordial cart, then cut and served with Ice Wine.

CREATE A CUSTOMIZED DESIGN BY USING ON YOUR WEDDING CAKE

Lauren B Photography

Lauren B Photography

UNEXPECTED ELEMENTS


INSPIRATION: REGENCY When designers from the 1930’s Hollywood’s Golden Age, like William Haines and Dorothy Draper, encouraged West Coast film stars to decorate their home with overtones of glitz and glamour, a new design style emerged. The 1930’s Hollywood Regency style was a favorite of celebrities ranging from actress Joan Crawford to the future First Lady, Nancy Reagan. Hollywood Regency design, however, is not a relic of the past. The over-the-top style is not just for the rich and famous; a modern version is surging in popularity, fueled by designers who entertain the luxury of opulence and indulgence.

But don’t worry, because Hollywood Regency style is within reach for even the most budget-minded couple planning their wedding. In the highlight of lacquer finishes, bright golds and silvers accented by antiques, furs and satins, opulence comes together to create a romantic look we call: REGENCY. The key fundamental of Regency is that it’s all about the details, but they need be bold in statement.

The wonderful bold graphic fabrics, fringe on lamp shades and chandeliers with crystals become great inspiration, as did mirrored furniture. The dramatic pattern details can be incorporated in elements from the aisle runner to the graphic Moroccan pattern on the

Anna Grinets Photography

wedding cake, at left.


In the era when Hollywood Regency evolved, luxury lifestyle was the important personification. Adding showy elements into a decorating scheme gives any reception the sense of scale and glamour that Hollywood designers of the era strived for. We used a black lacquer duet table flanked by two white leather coronation chairs, at right, reminiscent of something you might find on a Hollywood set.

For those working on a budget, jazzing up thrift pieces is also a great way to embrace this style if you have an eye for detail. If you found an over-the-top brass chandelier for example, replace the flame-tip bulbs with mod opaque globe bulbs. It creates the juxtaposition of super clean with super fussy, which is so relevant in Hollywood Regency.

FOCUS ON THE DARE TO MAKE BOLD STATEMENTS

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DETAILS AND


Hollywood Regency is a perfect style for a younger generation. This look allows for a mix of vintage and bold trendy pieces that can live in harmony. If you love modern lines, you can still incorporate something like a highlacquered Queen Anne chair to be current. Finishes are so important to this look, including glimmery golds and matte silvers combining with glossy looks and interesting textures.

For the guest tables we selected a distressed silver and robins egg blue charger. Atop this we placed an ornate gold empire style dinner plate, followed by an art deco salad plate. Deco-inspired flatware and a trio of stemware in smoke, gold pave and fluting completed

Anna Grinets Photography

Anna Grinets Photography

the opulent place setting.


An ornate menu card would feature a deco adornment. What made this truly unique was the orientation of the text to make the placecard a diamond rather than a square.

The piece de la resistance, however was the striking six layer wedding cake, which became the centerpiece of the wedding. Lush pink roses wrapped the sides of the graphic tiered work of art. Each layer individually designed with silver and blue accents from an art-deco starburst to a tufted quilted pattern on the base. Even the top mimicked the smoke black chandeliers with a crystal drop design, which made the cake feel like it was part of the opulent chandelier.

HANDMADE ELEMENTS SPECIAL TOUCH INTO THE WEDDING CELEBRATION

Anna Grinets Photography

Anna Grinets Photography

PUT YOUR OWN


INSPIRATION: BAROQUE INDUSTRIAL Inspired by the Maker Movement, we married mixed media, hand-crafted tools, metal tones and industrial arts with the flourishes of french style in a design we titled: BAROQUE INDUSTRIAL. Both utilitarian purpose and crafted pieces came together in a juxtaposition with a richness of gold, and hints of Marie-Antoinette grandeur. With the trending request of couples for old factory and warehouse venues, we wanted to craft a design that brought together an old-world feel with crafted embellishments. Our backdrop, the grey drabness of an old industrial space. To this we added the warmth of wood tones and ivories creating a rich tapestry of hand-worked pieces.

For the ceremony we selected simple formal furniture, which brought in the baroque style using rows of salon sofas with a black wood finish and beige linen fabric for the ceremony seating. To these we added oversized pillows in coordinating patterns of black cremes and golds. To mark the aisle we used square pedestals finished in richly grained weathered patina. The classic details were complemented by the brass vases atop wooden pillars bursting with white amaryllis blossoms, which we spotlit to add impact to the setting. With gold embossed programs for each guest, the setting was touched by measures of Lauren B Photography

affluence, including large iron chandelier rings with vintage Edison bulbs that hung above the seating.


We were inspired by mixed metals of gold, silver and bronze with a juxtaposition of delicate laces and burlap. Layering each element made a dramatic impact. From the bronzed chargers on the guest tables, to the delicate webbing of the gold rimmed dinner plate, wrapped with a burlap napkins added impact to the setting. To top it off, we placed an ornate baroque salad plate and gilded menu card.

Adding an element of surprise or curiosity, such as the skeleton key, at left, which we placed on the side of the plate, can add drama. While the key has no purpose to the dinner, it threads the concept of the industrial factories where large hoops of keys would be used to open large freight doors. Above all,

Lauren B Photography

elements like these will get your guests talking.


By dissecting elements of fashion trend we used elements such pastels as the foundation of the tablescape and then softened and enhanced by gold lace. The reembroidered overlays in a floral motif layer beautifully accompanied a pastel blue undercloth. Simple crystal hand-blown stemware and hammered flatware brought touches of the handcrafted inspiration. A loose, gardenpicked floral arrangement accented the center of the guest tables, while rows of florals accented the long harvest-inspired head table. Simple wooden cross-back chairs and wooden chargers brought a rough-hewn finish to the tables.

More modern, linear shelves were filled with worn elements and more industrial features including metal tools and baroque finials.

BURLAP NAPKINS ADD TEXTURE AND MORE BAROQUE TABLESCAPE

Lauren B Photography

CONTRAST TO THE


We added focus to the reception space with a dramatic lighting installation that featured lengths of ropes. This created an Edison bulb chandelier that ran the length of the head table. The warm glow of candlelight and amber hue of the dim lighting helps with the warming of any industrial space. The mixture of beautiful Baroque and gloomy Industrial combines the strong and soft ,which is a perfect combination for a wedding.

The grandame of all weddings to us is the wedding cake. Trending this year are taller cakes featuring color and hand painting. Hours and hours of handwork brings out the signature elements of this wedding cake, at right. The cake featured hand-painted roses, gold gilded motifs and the layered lace just like a gown worn by Marie Antoinette.

TALLER CAKES AND HAND PAINTING KEEP YOUR GUESTS INTRIGUED

Anna Grinets Photography

Anna Grinets Photography

FEATURING COLOR


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i ns p i ra ti on . t r en ds . st y le T i c k e t s $ 1 5 at TheWed d i ng Guys.c om Photos by Lauren B Photography, Staja Studios and Studio Laguna


www.Mestads.com Barlow Plaza | 1171 6th St. NW | Rochester, MN 55901 | P:507-289-2444

Wedding Trend Look Book 2017  

The Wedding Guys share the latest trends for weddings in their 2017 edition.

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