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PROSPECTUS

TheWeddingGuys.com 888.715.7620 info@theweddingguys.com

®

HARNESSING THE POWER OF THE ENGAGED MILLENNIAL


A HISTORY OF INNOVATION

‘18

THE FUTURE

The Wedding Guys will continue to revolutionize the industry, actively collaborating with a diverse range of talent to provide a vision of what is possible in the ever-changing world of weddings.

MONOGRAM @ UNVEILED

The Wedding Guys take UNVEILED to a new level introducing Monogram, a luxuriously appointed section of the event that provides personal style without pretense.

‘17 HONEYMOON & DESTINATION WEDDING SHOWCASE

UNVEILED ROCHESTER

The Wedding Guys go on the road to bring the ultimate wedding planning event to the couples in the Southern Minnesota region.

‘17

‘16

The Wedding Guys expand their portfolio with a new event tailored to the honeymoon and destination market, providing the travel industry with a face-to-face opportunity to engage their consumers.

‘15

‘14

WEDDING TREND LOOK BOOK

IGNITE CONFERENCE

The Wedding Guys host their first Business Strategy Summit, a day of education to provide local professionals access to world-class speakers.

UNVEILED 2.0

The Wedding Guys double the size of UNVEILED incorporating new experiences including Tasting Bars and the Cake Emporium.

The Wedding Guys publish The Wedding Trend Look Book featuring pop-culture trends curated through their lens providing a full spectrum of inspiration for wedding celebrations.

TWIN CITIES BRIDAL SHOW

‘13

The Wedding Guys expand their footprint with the Twin Cities Bridal Show, capturing a millennial audience by integrating technology and social media into the overall event experience.

TRENDSPOT PRESS FASHION SHOW

‘12

RANDY TO THE RESCUE

The Wedding Guys partner with TLC to create the hit spin-off of ‘Say Yes to the Dress’ starring Randy Fenoli.

‘10

The Wedding Guys take over production of bridal fashion week’s premier collective runway show from The Knot Couture Show and re-brands as the TrendSpot Press Fashion Show.

UNVEILED

‘11

‘09

THE ROYAL WEDDING

The Wedding Guys travel to London to conduct 22 interviews for local and international press including two segments with Gretchen Carlson on Fox & Friends.

The Wedding Guys create UNVEILED, which quickly becomes the world’s most awarded wedding planning event.

ICON AWARDS

‘07

The Wedding Guys introduce the first wedding award system anonymously judged by international industry experts and based solely on the quality of the entrants work.

WEDDINGS COUTURE

‘02

The Wedding Guys launch their first solo collaboration including the nation’s first luxury bridal event and their first hard-cover book.

THE BEGINNING

Matthew Trettel and Bruce Vassar team up to elevate the industry.

‘01

‘05

LOVE IS A CURE RAISES $120,000

The Wedding Guys produce the industry’s first benefit event with VIP Fashion Show and Silent Auction of wedding-related products and services, raising over $120,000 in just 4 years.

‘04

DEFINE EXPERIENTIAL MARKETING

The Wedding Guys redefine the term bridal show by expanding the traditional trade show components to include immersive ceremony and reception experiences.


“It has been my pleasure to work with The Wedding Guys® for years. They have impeccable taste, a genuine understanding of the bridal industry at all levels and most important; a sense of humor that makes them great fun to work with.” - Dawn Bromander President, Ines Di Santo

The Wedding Guys are industry leaders

With a demonstrated trend-forward history of innovation and a service culture that is second to none, our competitive edge comes from unwavering passion and an unmatched reputation which consistently delivers industry-leading achievements year after year. We pride ourselves not only in our ability to attract top-tier clients, but also in our ability to earn our clients respect, loyalty and trust. The Wedding Guys have dedicated our resources for nearly 20 years to providing our business clients and wedding planning couples with an unparalleled experience.

WE FORGE STRONG RELATIONSHIPS WITH OUR CLIENTS, OFFERING AN INTEGRATED MARKETING PROGRAM THAT INCLUDES LIVE-EVENT, DIGITAL, PRINT AND CONSULTATIVE MARKETING AGENCY SERVICES


HARNESSING THE POWER OF THE ENGAGED MILLENNIAL


UNVEILED is the world’s most awarded wedding event. Designed to inspire guests from the moment they arrive, UNVEILED is the region’s only Luxury event . The Wedding Guys have created an immersive and sensory wedding planning utopia. Our thoughtfully designed collection of curated style galleries, palate-tempting tasting bars and iconic TrendSpot Fashion Show inspires guests and pushes the industry in uncharted directions.

Fresh, energetic, surprising and fun; The Twin Cities Bridal Show offers the millennial couple a winning combination of experiential features including the Glam 2 Go Makeover Zone™ and the multi-media Aisle of Style™ fashion show. Leveraging the popularity of Pinterest, we’ve created The Inspiration Station™, an edited collection of six trending wedding themes, curated online prior to each event, then brought to life at each show in a visual wonderland.

R O C H E S T E R UNVEILED Rochester is transforming the bridal industry in Southern Minnesota. Bringing the UNVEILED experience to Southern Minnesota, UNVEILED Rochester provides a showcase environment for the talented experts servicing this developing region. UNVEILED has entered on the ground floor of the six billion dollar city transformation that will set Rochester apart as a market that will likely double it’s size in the next 2 decades!

HONEYMOON

& DESTINATION WEDDING

showcase

The Wedding Guys have created an experiential marketing platform that will directly connect travel brands to the millennial customer. The Honeymoon and Destination Wedding Showcase extends the reach of UNVEILED’s premier demographic, providing a unique entry point for travel brands to engage and convert the wedding-planning couple.

2 0 1 8

The annual Wedding Trend Look Book demonstrates a new way to think about print marketing. With a distinct format and showcase environment, advertisers get noticed in this retail coffee-table-style picture book. Focused on showcasing the full spectrum of stylish, sophisticated design ideas; from the classic to the urban modern, the Wedding Trend Look Book provides couples an experience of inspiration curated through the lens of The Wedding Guys.

TheWeddingGuys.com TheWeddingGuys.com is the direct connect to vendors, inspiration and trend. Above all, TheWeddingGuys.com makes finding experts easy. Our advertisers have the opportunity to tell their own story, share their imagery and connect with our users through platinum web listings, banner ads, gallery images, real wedding features and a deals program.

chrom C R E A T I V E !

TheWeddingGuys.com 888.715.7620 info@theweddingguys.com

The Wedding Guys provide strategic marketing services through Chrom Creative, a brand agency. Assisting clients with a product launch, reinvigorate an existing brand, or solving a myriad of strategic marketing challenges, we strive to design meaningful and relevant brand strategies and experiences at every possible touch point.


DIGITAL MARKETING OPTIONS

OUR BRAND POWER IS FUNNELED TO AN ALL-INCLUSIVE SITE, ACCESSIBLE FROM MULTIPLE WEB CHANNELS, PROVIDING A TOP-TIER MOBILE USE EXPERIENCE.


All of our brand power is funneled to an all-inclusive website,

PER YEAR

EDITORIAL FEATURES

$1200

Above all, TheWeddingGuys.com makes finding wedding experts easy.

Peak Web Traffic

MONTHLY LEAD LIST RECEIVE A NEW LIST OF COUPLES EVERY MONTH Receive up to 2,400 leads per year including: Name Phone Number E-Mail Mailing Address Wedding Date

60,000 50,000

20,000 10,000 0

JAN

FEB MAR

APR

MAY JUN

Visits

JUL

Page Views

AUG SEP

OCT

NOV

DEC

Unique Visitors

$1895

40,000 30,000

WEB BANNER ADS MAKE YOUR BRAND VISIBLE TO OUR VISITORS R.O.S. ad placement on our highly trafficked website in three premium placements including our homepage with 75,000 impressions per year. THE WEDDING GUYS WEBSITE TRAFFIC Monthly Visits: 13,600 | Page Views: 22,900

Digital Lead Growth 9000 8000 7000 6000

PER INSERTION

5000 4000 3000 2000

2014

2015

2016

2018

2017

Web Visitors by Age

$150

2013

COUPLE’S NEWSLETTER AD

SOCIAL MEDIA PACKAGE

REACH OUR EMAIL SUBSCRIBERS THROUGH DIGITAL ADS WITHIN OUR NEWSLETTERS Engage with our active subscriber base of over 8,000 couples that receive our trend-focused newsletter delivered twice each week.

SPONSORED FACEBOOK POST INSTAGRAM STORY HIGHLIGHT ACCESS TO THE DEALS PROGRAM #FLASHFINDFRIDAY SOCIAL MEDIA POST We will post your Deal on our social media accounts. VENDOR FEATURE EMAIL BLAST Company feature sent out to our subscribing couples.

18-24

25-34

35-44

45-54

55-64

65+

TheWeddingGuys.com 881.715.7620 info@theweddingguys.com

$600

2012

$300

1000 0

W

S

DEDICATED EMAIL BLAST REACH OUR DATABASE OF 8,000+ COUPLES We will design a custom email blast featuring the content of your choice and send it to our entire database using The Wedding Guys trusted name.

R

AT

IN U

O

ACCESS TO DEALS PROGRAM CUSTOM PINTEREST BOARD

all of our brands together in an easy to navigate, content-rich format.

DINGGUY

DESIGNER SET OF BADGES PL

we provide a fresh approach to the digital experience that brings

ED

OM

editorial features, our deals program and web advertising products,

PLATINUM PROFILE ON OUR “VENDORS” PAGE Slideshow, Profile, Logo, Website and Social Links

.C

responsive technology. From interactive Platinum Vendor Listings to

PLATINUM WEB LISTING THE

inspiration and trends. Our digital platform features mobile-friendly

$495

TheWeddingGuys.com, directly connecting couples to vendors,

M VEN

D


MOTHER’S GALLERY Most shows focus only on the bride and groom, but UNVEILED features unique options including The Mother’s Gallery to provide inspiration to the moms in the wedding.

NOVEMBER 11, 2018 | FEBRUARY 17, 2019 | MINNEAPOLIS CONVENTION CENTER 12:00PM - 4:00PM | FASHION SHOWS 1:00 AND 3:00 | TICKETS $15; $20 WITH FASHION SHOW Designed to inspire guests from the moment they arrive, The Wedding Guys create an immersive and sensory luxury wedding planning experience. UNVEILED features

TREND WEDDING EXPERIENCE

a thoughtfully designed collection of curated style galleries, palate-tempting tasting bars and our iconic TrendSpot Fashion

UNVEILED unfolds with a spark to the imagination! To get attendees thinking, we’ve created the Trend Wedding Experience. This immersion brings together an entire wedding concept from ceremony to reception. Each event features a unique concept designed exclusively by The Wedding Guys™ in partnership with event sponsors.

FEATURED

Show, attracting more affluent and discerning couples. VENDOR

Because UNVEILED creates the ultimate shopping destination for

Show your affiliation with UNVEILED with our Featured Vendor Badge

them, you won’t find this level of customer attending other bridal shows.

FLORIST GALLERY EXHIBIT BOOTH OPTIONS

31

The Florist Gallery displays provide ideas for that extra dramatic impact from the florists invited to display their creative and artistic designs, demonstrating their talents and design eye in this unique showcase.

AGE UNVEILED’s unique marketing campaign attracts a slightly older couple with an average age of 31 years old.

6’x8’ Exhibit 10’x10’ Exhibit 10’x20’ Exhibit 20’x20’ Pavilion Exhibit 20’x30’ Pavilion Exhibit

$1045 $1245 $2490 $4980 $7470

UNVEILED SPONSORSHIP OPTIONS Includes November and February Shows Annually + Wedding Trend Look Book Ad

EDUCATION UNVEILED’s style-based format appeals to the sophisticated couple with 29% completing a graduate degree, masters or doctorate.

TIMING UNVEILED’s fall show is deliberately timed to be just prior to the holiday season and the spring show is the first event after Valentines Day.

10’x20’ Pavilion Exhibit 20’x20’ Pavilion Exhibit 20’x30’ Pavilion Exhibit

$13,595 $17,695 $21,795

EXHIBIT ADDITIONS Table Table with Linen Electricity Lead List Banner Program Ad

$25 $60 $107 $95 $200 $1995

BESPOKE: THE SHOP @ UNVEILED Bespoke: The Shop @ UNVEILED offers an assortment of custom attendant’s gifts, specialty apparel and unique wedding accessories.

HH INCOME UNVEILED strategically attracts an affluent couple with an average Household Income of over $105,000 per year.

Months to Wedding 140

Number of Weddings

120

UNVEILED Attendance Number of Attendees

2500

100 80 60 40 20

2000

0 1

1500

2

3

4

5

6

7

8

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Months to Wedding

1000

Spring Shows

Fall Shows

500 0

Spring 2015

Fall 2015 Spring 2016 Fall 2016 Registered Couples

Spring 2017

Total Attendance

Fall 2017

Spring 2018

Our Spring events provide two audience peaks; 40% with wedding dates 7-14 months from the date of the show and 30% with wedding dates 15-21 months from the date of the show. Our fall events provide a large audience (70%) with wedding dates 7-14 months from the date of the show. 20% of the fall attendance is 15+ months from the wedding date. Both provide optimal connection to an audience that are in a prime booking window.

MEDIA PARTNERS:


TABLETOP GALLERY Couples are inspired to create trend-forward reception tables in The Tabletop Gallery. From the perfect choice in linens to the elements of china, crystal and flatware these tablescapes always WOW.

BEAUTY BAR

TABLETOP GALLERY

The Knot Beauty Bar provides attendees with the chance to try a new up-do, get makeup tips or try out a new shade of lip stick. The stylist in the Beauty Bar pamper our guests.

MOTHER’S GALLERY

TR E EX ND PE WE RI DD EN IN CE G

THE KNOT BEAUTY BAR

THE SALON FLORIST GALLERY

MONOGRAM @ UNVEILED

BESPOKE THE SHOP @ UNVEILED

TASTING BARS

BRIDESMAID GALLERY

MIMOSA BUBBLY BAR

TUXEDO GALLERY

MONOGRAM @ UNVEILED, a special section of the event that provides luxury without pretense, offering luxury services, specialty items and high-end options designed for select clients.

THE LOFT TRENDSPOT FASHION SHOW

ARTISAN MARKET

TASTING BAR

LA BOUTIQUE

The area’s premier chefs provide a culinary experience within the Tasting Bar. Interactive stations serve a set of curated options with seating to enjoy the sumptuous samples.

STATIONERY GALLERY

TH EM E S PO WE R ET IU S M

G & N DIN OO ED YM N W SE NE IO CA HO NAT OW I H ST S

DE

TRENDSPOT FASHION SHOW UNVEILED brings you the TrendSpot Fashion Show directly from New York Bridal Fashion Week! Our concept is to bring the most fabulous dresses directly to couples, so we scour bridal fashion week for the newest designs.

GOWN GALLERY

COAT CHECK

MILL CITY GRILL REGISTRATION

SWEETS EMPORIUM The Sweets Emporium provides a delicious way to sample confections. Designed in the style of a French château, the Sweets Emporium provides ample seating, The Sweets Gallery display, and a collection of the finest cake and sweet purveyors.

HONEYMOON & DESTINATION WEDDING SHOWCASE The Honeymoon and Destination Wedding Showcase extends the reach of UNVEILED’s premier demographic, providing a unique entry point for travel brands to engage and convert the wedding-planning couple.

TheWeddingGuys.com

GOWN GALLERY The Gown Gallery features over 30 gowns, decadent jewelery and luxurious accessories styled in one glamorous display.

881.715.7620 info@theweddingguys.com

THE WEDDING GUYS ENSURE EVERY SIGNATURE ELEMENT HAS BEEN DESIGNED WITH THIS BRAND PROMISE IN MIND: INSPIRE COUPLES WITH THE VERY BEST!


HONEYMOON

GROWTH

& WEDDING DESTINATION

showcase

International travel from the US has experienced unprecedented growth resulting in a 7% increase in US travel to international destinations.

PROFIT

NOVEMBER 11, 2018 | FEBRUARY 17, 2019 | MINNEAPOLIS CONVENTION CENTER CO-LOCATED WITH UNVEILED | 12:00PM - 4:00PM | TICKETS $15

The Honeymoon and Destination Wedding Showcase is Minnesota’s only bridal event designed exclusively for honeymooners and

Destinations around the world are all profiting, with 7% increase in US travel within the Americas, 6% rise to Asia and 5% increase to Europe

MILLENNIAL Properties are shifting focus from families to millennials; creating experiences around music, developing cultural tourism and expanding food tours

couples planning destination weddings. There are so many details to think about when planning a destination wedding and until now, there has not been a single resource where couples can check off everything on their list; from the best travel suppliers from around the world to the finest travel experts, couples can discover the array of romantic travel opportunities available. Travel professionals will share honeymoon suggestions, ideas and rates for planning the perfect vacation.

THE WEDDING GUYS HAVE CREATED AN EXPERIENTIAL MARKETING PLATFORM TO DIRECTLY CONNECT TRAVEL BRANDS TO THE MILLENNIAL CUSTOMER.

Direct Market: Minneapolis-St. Paul MN Metropolitan Area including Western WI Combined Statistical Area Population of 3,797,883; the 14th Largest US Market Honeymoon Revenue Potential in Direct Market: $85M* Destination Wedding Revenue Potential: $28M* Extended Region: Minnesota, Western Wisconsin, Eastern North Dakota, Eastern South Dakota and Northern Iowa, Combined Population of 8.187 Million Honeymoon Revenue Potential in Extended Region: $178M* Destination Wedding Revenue Potential: $60M* *based on average values from 2015 WeddingWire Newlywed Survey

EXHIBIT BOOTH OPTIONS 10’x10’ Exhibit 10’x20’ Exhibit

$1245 $2490

SPONSORSHIP OPTIONS Presenting Sponsor Includes November and February Shows Annually + Wedding Trend Look Book Ad 10’x20’ Exhibit $13,595 Sponsor Includes November and February Shows Annually + Wedding Trend Look Book Ad 10’x20’ Exhibit $10,595 EXHIBIT ADDITIONS Table Table with Linen Electricity Lead List Banner Program Ad

$25 $60 $107 $95 $200 $1995

GOWN GALLERY

TheWeddingGuys.com 881.715.7620 info@theweddingguys.com

MEDIA PARTNERS:


TRENDSPOT FASHION SHOW UNVEILED brings you the TrendSpot Fashion Show directly from New York Bridal Fashion Week! Our concept is to bring the most fabulous dresses directly to couples, so we scour bridal fashion week for the newest designs.

TASTING BAR The area’s premier chefs provide a culinary experience at the Tasting Bar. Interactive stations serve a set of curated options with seating to enjoy the sumptuous samples.

BEAUTY BAR The Knot Beauty Bar provides attendees with the chance to try a new up-do, get makeup tips or try out a new shade of lip stick. The stylists in the Beauty Bar pamper our guests.

BEAUTY BAR

TREND WEDDING EXPERIENCE

CAKE GALLERY

CAKE GALLERY

Couples are inspired by one-of-a-kind creations from the region’s premier pastry chefs. A variety of cake styles are presented to showcase the latest trends.

GOWN GALLERY

GOWN GALLERY The Gown Gallery, placed at the entrance of the show features over 20 gowns, decadent jewelery and luxurious accessories styled in one glamorous display.

ENTRANCE

ENTRANCE

TREND WEDDING EXPERIENCE UNVEILED unfolds with a spark to the imagination! To get attendees thinking, we’ve created the Trend Wedding Experience. This immersion brings together an entire wedding concept from ceremony to reception. Each event features a unique concept designed exclusively by The Wedding Guys™ in partnership with event sponsors.

Show your affiliation with UNVEILED with our Featured Vendor Badge

FEATURED

VENDOR

R O C H E S T E R OCTOBER 21, 2018 | JANUARY 13, 2019 | MAYO CIVIC CENTER 12:00PM - 4:00PM | FASHION SHOWS 1:00 AND 3:00 | TICKETS $15; $20 WITH FASHION SHOW The Wedding Guys live up to their reputation of putting on a show; and bring to Rochester all of the International-award-winning elements UNVEILED is known for. We understand that our business clients and local wedding planning couples value the enriching experiences and high-caliber products and services synonymous with the UNVEILED Rochester brand.

EXPERIENCE THE POWER OF THIS ONE-ON-ONE INTERACTION WITH THE SOPHISTICATED CLIENTELE ATTENDING UNVEILED. MEDIA PARTNERS:

EXHIBIT BOOTH OPTIONS

6’x8’ Exhibit 10’x10’ Exhibit 10’x20’ Exhibit 20’x20’ Pavilion Exhibit 20’x30’ Pavilion Exhibit

$1045 $1245 $2490 $4980 $7470

UNVEILED SPONSORSHIP OPTIONS Includes October and January Shows Annually + Wedding Trend Look Book Ad 10’x20’ Pavilion Exhibit 20’x20’ Pavilion Exhibit 20’x30’ Pavilion Exhibit

$13,595 $17,695 $21,795

EXHIBIT ADDITIONS Table Table with Linen Electricity Lead List Banner Program Ad

$25 $60 $74 $95 $200 $1995


AS THE FIRST PRODUCERS TO INTEGRATE PINTEREST, THE WEDDING GUYS CREATED A REVOLUTIONARY TREND SHOWCASE FOR THE MILLENNIAL COUPLE. SEPTEMBER 23, 2018 | JANUARY 27, 2019 | SAINT PAUL RIVERCENTRE 12:00PM - 4:00PM | FASHION SHOWS 1:00 AND 3:00 | TICKETS $15-$20

Aisle of Style

Through a winning combination of experiential features including the Glam 2

THE FASHION SHOW

Go Makeover Zone™ and the multi-media Aisle of Style™ fashion show, The Twin Cities Bridal Show serves a broad mass market, surpassing the attendance of other expo-style events. Leveraging the popularity of Pinterest and Instagram, we’ve created The Inspiration Station™, an edited collection of six trending wedding themes, curated online

639 637 635

540

341

638 539

538 439

339

634 535

534 435

434 335

334 235

632 533

532 433

432 333

332 233

AGE The Twin Cities Bridal Show captures the attention of the millennial couple with an assortment of features that attracts an attendee with an average age of 27.

FASHION AVENUE Fashion Avenue creates a dramatic entrance to the Fashion Show where we present over 30 stunning gowns for an up-close look at the trends.

EDUCATION The Twin Cities Bridal Show appeals to a well educated couple, in fact, 79% have at least a 4 year degree and another 19% have a 2 year degree.

241 338

239

238

633 631

prior to each event, then brought to life at each show.

27

640 541

529

528

429

527

526

427

423

622 523

421

621

620 521

520

617

616

517

516

615

614

515

514 415

234

328 326

327

Glam

Go

MAKEOVER ZONE

227

Cafe

322 320

221

217

216

117

314

215

214

115

510 411

310

211

508 409

308

209

414

315

118 116 114 112

611 509

609

HH INCOME

GLAM 2 GO

108

307

The Glam 2 Go Makeover Zone is the chance for 605 attendees to be pampered. Artists are on hand to 603 whip up a quick up-do and give makeup tips.

The Twin Cities Bridal Show strategically attracts an above average couple with an average Household Income of over $81,000 per year.

110 208

604

505

504 405

602

503

403

304

205

204 105

203

202 103

Main Entrance

EXHIBIT BOOTH OPTIONS 6’x8’ Exhibit 10’x10’ Exhibit 10’x20’ Exhibit 20’x20’ Pavilion Exhibit 20’x30’ Pavilion Exhibit

Inspiration Station

$1045 $1245 $2490 $4980 $7470

INSPIRATION STATION The Inspiration Station™ brings Pinterest to life, curating six of the hottest wedding themes bringing together fashion, decor, floral, cakes, stationery and design into 6 store-window-style displays.

FE

TWIN CITIES BRIDAL SHOW SPONSORSHIP OPTIONS Includes September and January Shows Annually + Wedding Trend Look Book Ad 10’x20’ Pavilion Exhibit 20’x20’ Pavilion Exhibit 20’x30’ Pavilion Exhibit

$13,595 $17,695 $21,795

EXHIBIT ADDITIONS Table Table with Linen Electricity Lead List Banner Program Ad

$25 $60 $100 $95 $200 $1995

Twin Cities Bridal Show Attendance

VEN

DOR

3500 2500

TheWeddingGuys.com

1500

888.715.7620

500 0

Spring 2015 Fall 2015

Spring 2016 Fall 2016 Spring 2017

Registered Couples

MEDIA PARTNERS:

Show your affiliation with the Twin Cities Bridal Show with our Featured Vendor Badge

4500

ATURED

Total Attendance

Fall 2017

Spring 2018

info@theweddingguys.com


MARKET DEMOGRAPHIC SNAPSHOT Direct Market: Minneapolis-St. Paul MN Metropolitan Area including Western WI Combined Statistical Area Population of 3,797,883; the 14th Largest US Market Marriages in Direct Market: 21,268

AISLE OF STYLE FASHION SHOW Extended Region: Minnesota, Western Wisconsin, Eastern North Dakota, Eastern South Dakota and Iowa, Combined Population of 8.2 Million

The Aisle of Style Fashion Show is a multi-media experience featuring a 120-foot catwalk with the latest fashions for brides, bridesmaids, and men’s formalwear, designed like high-fashion shows you see on TV (think Victoria’s Secret, Project Runway and America’s Next Top Model).

Marriages in Extended Region: 45,847

ATTENDANCE TOTALS BY SEASON THE WEDDING GUYS VS OTHER MAJOR SHOWS

CAFE

BASED ON FACILITY ATTENDANCE REPORTS

The Cafe offers attendees the chance to relax, grab a bite to eat and regroup from all the fantastic ideas they encounter at the show.

12000

10000

8000

Attendees by Zip Code Both events draw an audience that extends across the entire region.

6000

4000

2000

Zone 1

37%

Zone 2

23%

Zone 3

27%

Out state

13%

Zone 1 Zone 2

35% 29%

Zone 3 Out state

20% 16%

0 2011-1012

2012-2013

2013-2014

2014-2015

THE WEDDING GUYS

2015-2016

2016-2017

2017-2018

OTHER MAJOR SHOWS

THE WEDDING GUYS ATTENDANCE GROWTH COMPARED TO OVERALL MARKET ATTENDANCE 250000

20000

15000

Value Packed

Reaching the broadest market of engaged couples, we’ve made it affordable and accessible for any wedding business. We’ve combined value pricing with superior customer service, while still maintaining the best experience for our guests.

Pricing Integrity

10000

With Pricing Integrity we share our commitment that all clients pay the same rates. With The Wedding Guys you can rest assured that your competitor isn’t getting a better price for the same advertising commitment.

5000

0 2011-1012

Low Price Promise

Your Investment...REINVESTED..

Our Low Price Promise guarantees the best pricing for any of our offerings. Compare our rates and you will find our prices are the most competitive in the market. We’re committed to giving you the best value on any marketing exposure without cutting corners.

Watch your investment get reinvested into each of our products; from the extensive marketing campaigns and production elements of our events, to the technological enhancements we make to our digital platform you will see your advertising investments at work in producing the region’s most robust marketing platform.

First Time Exhibitor Program

More Touch-Points

The Wedding Guys provide you with the tools for success. New exhibitors that contract at least 60 days prior to a show will receive a bridal show success consultation and the option of a 3x6 exhibit banner, 500 postcards or the show lead list.

With The Wedding Guys you receive more touch-point opportunities than any other resource. From face-to-face interaction at our events, to a content driven digital presence, The Wedding Guys can connect your business with wedding planning couples in more than 18 strategic ways.

2012-2013

2013-2014

THE WEDDING GUYS

2014-2015

2015-2016

2016-2017

2017-2018

TOTAL MARKET ATTENDANCE

The Wedding Guys® work has been recognized with fifteen Bridal Show Producers International Star Awards and seven International Live Event Association Esprit Awards


TheWeddingGuys.com

881.715.7620

info@theweddingguys.com

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