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BEST PRACTICES WEST CLUSTER CHINA PROVINCE OF SHAANXI

DELATTRE François GOSSELIN Timothée Gravié-Plandé François


EC 1

ORGANISATION OF THE

To Become the Green Cha NT E M E STATEM

!

Clusters take more account of the sustainable approach to their suppliers in their selection. To enable all stakeholders to make a choice easier for suppliers and promote a ripple effect, we have chosen to check the financial status of partners to be sure on their profitability. It is necessary to know the economic operation partners if they use trade agreements with other local businesses, if they have grants that allow them to work or they are completely financially independent. All these steps are in order to create a brand around the WEST (Well Eating Sustainable) cluster

STEPS to fulfill the GOOD PRACTICE 1

Assure profitability Whatever the goals, values or beliefs of a company, to make it work and can continue to exist in time, it is necessary that the company is profitable and creative money. This is also the case in a cluster.

2

Own a crop insurance Agriculture is a tough job physically, not respecting any economic law except that of nature. Indeed it is very difficult to successfully predict the production (quality and quantity) before the end of the harvest. Insurance in a bad year is one of the best ways to survive against natural hazards

3

At least 50% local partnerships To create the local enthusiasm for the brand and the cluster must set up a local network of partners. Economically it will be a success thanks to lower transport costs and with a much more direct distribution. The quality will also be waiting for you thanks to local


E COMPANY

annel Leader

BENEFITS for your company : 

Security

Profitability

Local development

REFERENCES Global Reporting Initiative — EC6 : Local suppliers

CASE STUDY The Bouygues Group has implemented a dashboard specific to each of its businesses in order to synthesize all commitments. Y are summarized as performance year but the outlook for the coming year


EC 2

RESEARCH & DEVELOPM

To Become the Green Cha NT E M E STATEM

!

Implement a sustainable development strategy involves not only meet the expectations of its stakeholders in terms of economic performance, environmental, social and governance, but also knowing how to anticipate risks and opportunities that arise in the medium and long term. We demonstrate our commitment to demonstrate social responsibility by adopting an innovative approach that enables them to position themselves in relation to the challenges of their future business. This approach involves the research and development division. If we want to be a leader in the new agriculture, it is necessary that our cluster every companies invest in R & D.

STEPS to fulfill the GOOD PRACTICE 1

Use of new organic seeds in a part of your plot We know that innovation alone is difficult, it requires a lot of investment, research, creativity... But together through joint projects it is of course obvious that everything becomes more important, the creation is through diversity.

2

Testing of innovative technics Whatever the technique used, it must know how to innovate in agriculture, as in all areas of production. This is the only way to be at the forefront of its market and provide consumers with quality products at an affordable price. Make innovation our key success factor.

3

Take part in collaborative projects An internal audit can not be enough to fulfill the requirements to a true transparency approach of your business. That way, working with an external company guarantee …………………………………………………………………………………………………………………………………………


MENT

annel Leader

BENEFITS for your company :

REFERENCES

Inovative technics

Global reporting Initiative

Competitive advantage

on R&D

Collaboration

CASE STUDY PPR present in the "Sustainability at PPR" initiative of its subsidiary Puma released in 2011, the first Environmental Profit and Loss Account. It is an economic evaluation of the environmental impact of greenhouse gas emissions, water consumption, exploitation of land, air pollution and waste of the main activities and Puma its supply chain. The identification of environmental impacts Puma allows to define action plans for the entire value chain. PPR is committed by 2015 to establish an Environmental Profit and Loss Account at all its luxury brands and Sport & Lifestyle.


EC 3

TERRITORIAL COLLABOR

To Become the Green Cha NT E M E STATEM

!

A company that chooses to engage in a sustainable way is moving in the right direction, but if it can infuse this approach to its suppliers, customers and other stakeholders, the impact of their choices is likely to have a broader still. Think systematically about their sphere of influence and communicate quantitative knewr the performance of its suppliers, is to engage with its stakeholders in a virtuous circle.

STEPS to fulfill the GOOD PRACTICE 1

Purchasing mutualization The sharing of work tools must become a central usual cluster. Do not invest unnecessarily if one of our partners in response to the need we can lend tool in exchange for another, or a few hours. The land can also be construed or shared.

2

Selling mutualization After sharing tools and land, we must also consider the pooling of sales. To put this in place a common point of sale, or a common distribution in order to reduce the cost of distribution and sales. In addition, this will begin to be a first step towards a common brand of product.

3

Common brand program “the Well Eating Sustainable� Finally, the common brand! This step is the logical continuation of the first two and add one thing clear bie, a common communication around a single brand name. All products in the cluster must be in the name with a common distribution, packaging and sale. Together create the trademark WEST (Well Eating Sustainable).


RATION

annel Leader

BENEFITS for your company : 

Broader ressources

Comman brand image

Security

CASE STUDY Carrefour offers its providers a self- based on evaluation criteria 49, and a score of advice sheets and examples of good practice which allow them to compare the average performance of the sector activity. Finally, the Group values approaches copies of its providers through a "Trophy sustainable development "


Access to your space : www.blueprint21.com

Picture, attribute as : Juan Pablo Bravo, Lemon Liu, Fellipe Silva, Blake Thompson, Isabel Gueren, Jerry Wang, Thibault Geffroy, Douglas Cavendish, Scott Lewis, Cris Dobbins, Adam Iscrupe, Sarah Abraham, Gemma Garner, Luis Prado — from the Noun Project

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