I N T E R V I E W
CREATIVE SPARKS BY LUBNA
“Creoate started out of personal frustration for discovering and booking creative activities to unwind and recharge from the ‘real world.”
Ashley Horn, founder of Creoate, tells Unread! Through my full-time gig I was also seeing first hand that there was also huge shift from consumers to do more ‘experiences’ rather than spend on things, so I realised it wasn’t just me and this was really something big. At a time when you can book a taxi in 5 minutes and get food delivered in 15 minutes, I found it amazing how this industry was still largely offline with old fashioned systems selling vouchers or ticketing sites with no curation. I wanted to build a platform that would make the discovery process easy for people and give businesses a platform they identified with and share their creative workshops with more people. After months of research and digging in, I decided to take the plunge while I was travelling in Japan, and spent the evenings working on forming the business, laying a framework for the vision and coming up with our name!